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Tag: Ecommerce 🛒

  • How to Set Up Your Shopify Store? | Complete Guide for a New Shopify Store Owner

    Every new business is brought into existence for two motives, the first is to earn high profits, and the second is to provide the people with what they need. This is both an enthusiastic and overwhelming affair. Making a difference in the world with your products, especially in the eCommerce industry, means you’re on the verge of something very big.

    Whenever you head out to buy products online, you always vouch for the platforms that are the most promising. You trust these online stores as they have delivered their best products to you or others. Shopify stores are perhaps the most efficiently launched and managed online businesses. From selling consumer goods to selling technical equipment, this eCommerce platform has mastered everything.

    So, if you want to break into the industry of eCommerce hassle-free, then you can start walking towards building your new Shopify store. Shopify Dropshipping Store aims to solve all your problems with inventory management if you can not afford a brick-and-mortar concept. The need to carry any of the products you sell will be eliminated, ensuring affordability, flexibility, and opportunity.

    This article is a guide for all the new Shopify store owners or to-be owners who are unsure where to begin. It will guide you through every step of how to set up a Shopify store from scratch.

    Things You Should Consider Before Starting a Shopify Store
    How to Set up Your Shopify Store?

    Things You Should Remember After Opening a Shopify Store

    Best Shopify Store Examples for Inspiration

    Things You Should Consider Before Starting a Shopify Store

    Here are some factors you should consider before creating a Shopify store:

    • The amount of investment you want to contribute to your venture.
    • The line of products you wish to deal in.
    • The number of countries you want to operate in.
    • Creating a mobile-friendly user interface.
    • Learning some basics of SEO.

    You can start your eCommerce business on Shopify with a free 14-day trial and pick a plan later for your store. You have three options to choose from – Basic (29 USD), Shopify (79 USD), and Advanced (299 USD). All these are monthly packages.

    Shopify Special Offers

    Apart from giving a free 14-day trial, Shopify has now come up with an amazing offer that allows you to enjoy up to 97% off for 3 consecutive months on selected plans. This offer is, however, for a limited period of time. The new Shopify stores can avail of this by selecting only a paid ‘Basic’ or ‘Starter’ monthly plan of Shopify before 25th August 2022. The discount will be applied after the creation of one’s store. After that, you can go on with launching your store and start selling.

    Shopify also offers some discounts on its yearly plans. It offers a 10% discount for a one-year plan, a 20% discount on a two-year plan, and 25% when someone pays for a three-year plan in advance.

    How to Set up Your Shopify Store?

    If you are a newbie and want to know how to set up your Shopify store then the following steps will guide you to set up your store easily:

    Shopify's Total Revenue from 2016 to 2021
    Shopify’s Total Revenue from 2016 to 2021

    Login to Your Shopify Account

    If you don’t already own one, the first thing you’ll need to do is create a Shopify account. Simply visit the Shopify website and select the “Start Free Trial” option. Fill in your business name, email address, and other asked details. Following this process, you can start building your store immediately. At this step, you can select any monthly or yearly plan as per your preference. In cases of yearly plans, Shopify offers up to a 25% of discount.

    Add Relevant Products

    When you click on “Add Products” in the Home tab, you will be redirected to where you have to create your product page. Include all the information related to the product—high-quality photos, relevant keywords, and a detailed description of the product. All the data you are adding must be genuine and worthwhile enough for the client to buy it.

    Keywords will help the products rank higher on SERP. This will lead to the maximization of potential leads. You just have to focus on converting these potential leads into potential customers. Make sure the images you choose are high resolution and show a clear view of the product, as it will make or break the main sales. Choose your product prices wisely according to the product niche you are targeting. Try to stick to industry pricing only. You can neither be extravagant in charging your customers nor take the downside.

    Include various categories of products in your offering, giving the shoppers the benefit of choice. For example, if you are choosing a shoe website. Then make sure that you inculcate a variety of shoes to fulfil the needs of various types of customers belonging to different locations.

    How to Set up Your Shopify Store? | Add your products
    How to Set up Your Shopify Store? | Add your products

    Personalize the Look of Your Shopify Store

    Mastering the outlook of your website is the main task. The main work of creating the product page and adding all the product categories is done, which means 80% of the work is done. Your Shopify store now lacks some attractive and polished looks, which you will add with the help of various themes available. Browse through the themes you wish to add to your store. Here, you might choose to spend an extra penny because every customer gets attracted to vibrant and colourful websites. Customization works best at this moment.

    You can edit your main menu, the main banner of your Shopify store, and the header and footer. If you want to make your Shopify store look more appealing, add vibrant fonts, brand colours, and buttons that will be reflected across the website.

    Shopify provides a beautiful theme that makes the website look elegant. But customization will allow you to add the necessary elements to your store through which the shoppers can relate to your story. Creating and building a brand is a huge task, and customization will act as a stimulus in this process.

    The main menu is either displayed all across the header or displayed in the sidebar as a list of items. Don’t forget to make the main menu simple to operate. The checkout must be customized properly to ensure that the users find something very special about the order they are placing. Tweak a few settings like the background image or colour, allowing the website to have a more polished outlook.

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    Decide the Shipping Method

    Select Shipping in the settings menu and set up your shipping options. All the delivery companies of the third party must be entered, and the dimensions of custom packaging must be included if you have an option. This setting allows you to determine and add whether you are delivering in the local area or if a local pickup is scheduled.

    Set up the Taxes

    Taxation details are something you need to take extra care of as these will be included within your product details. This involves a serious investment of time to check that all the details have been filled in properly or not. All the relevant information regarding additional taxes and costs must be disclosed to the customers before they make their purchases. The Shopify taxes and international shipping charges must be included under the products section to ensure complete transparency.

    Register Your Domain

    Adding a domain name will make your website official. In this step, you can take plenty of time to decide which domain suits your Shopify store the best. You can either purchase a domain from Shopify (starting from 11USD per year) or you can also purchase the domain from elsewhere (price ranges between 10-20 USD per year). Also, you get a free domain (.myshoipfy.com) on sign up. After purchasing the domain, you just have to add it to your Shopify store to make it official.

    How to Set up Your Shopify Store? | Sign-up form
    How to Set up Your Shopify Store? | Sign-up form

    Connect the Payment Gateways

    The Shopify store is almost done, and connecting payment gateways is the last thing you need to do. By clicking on the Payments option, you will be redirected to a page with many payment gateway processors. This will require adding the last 4 digits of your SSN (Social Security Number). You also have to sign up for Shopify Payments by entering your personal, business, product, and bank account details. This will enable you to accept payments from the customer. Popular payment gateways generally accepted and used include PayPal, Authorize.net, and Stripe. However, you can also connect to a third-party payment processor.

    Launch Your Store

    Your Shopify store is now created and it’s time to launch it and start selling your products. Generally, in Shopify, the stores are protected with passwords as the owner is expected to edit the website at the back-end. But when you are ready to launch your store, remember to remove the password protection before you start selling. This is the final step, and you are all geared up to start selling on your Shopify store. Now, you can also initiate running ads for your Shopify store and reach potential buyers to climb the ladder of success by releasing the Shopify store to the public.

    Percentage of number of Shopify shops by region as of 2021
    Percentage of number of Shopify shops by region as of 2021

    Things You Should Remember After Opening a Shopify Store

    If you want to focus on gearing up your profits and building up big fat brand loyalty, then make sure that you remember to add value to your Shopify store with the help of the following points:

    Regular Modification of Your Website

    Check and modify your website at regular intervals. As the world is an ongoing land of process, the dynamics are very frequent. You cannot stick to a particular method of operations. You have to adapt to the changes in the market. Your Shopify store must be updated with the latest trends, themes, and products. Your marketing operations must modify to newer techniques to drive a good amount of traffic which will ultimately help you rank higher. You must also keep a regular check on the overall optimization of your website now and then to know whether the visitors are attracted to it or not.

    Conduct Search Engine Optimisation

    Search engines play a very vital role in the selling process. The higher the ranking, the higher will be the traffic to your Shopify store. After the creation of your Shopify store, you must plan to conduct keyword research and update your product description accordingly from time to time. You also have to ensure that your website does not contain complex categories and subcategories as a simple website will help the search engines to locate the keywords in your store better and help your products to rank higher. A good Search Engine Optimisation will amplify the traffic on your Shopify store, so don’t forget to obtain the maximum benefit of this technique.

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    Monitor Your Analytics

    Check the analytics of your business regularly after you have launched your store. You cannot leave your store in isolation as reviewing your store’s recent activity is very crucial for maintaining quality in operations. Your store’s user experience, insights about the likeliness or preferences of the shoppers, and overall operations must be kept in a regular check. This will help in the upgrowth of your Shopify store.

    Adherence to the Shopify Policies

    Shopify aims to give the best commercial online platform along with certain rules and regulations that you must comply with. After opening your Shopify store, remember to operate it as per the Terms of Service and Shopify Acceptable Use Policy. There are certain policies related to the import and export of goods between countries, so you must give proper adherence to them in order to sell your products internationally.

    Conclusion

    Even though there are a number of all-in-one eCommerce software solutions available, Shopify Store remains at the top of its game. Through this Shopify store guide, you can construct a powerful online store in a matter of hours, including inventory management, order management, and more.

    Shopify has assisted thousands of established entrepreneurs who have started creating their Shopify stores from scratch, with no coding skills required. Thus, it is an amazing eCommerce platform for all and the above-mentioned guide will help you yield great results as a new Shopify store owner.

    FAQs

    What is the average revenue per customer in a Shopify store for 2022?

    The average revenue per customer in a Shopify store was found to be 92 USD in May 2022 as per Littledata’s survey of 2,361 Shopify Stores.

    Can I have multiple Shopify stores in one email?

    Yes, you can have multiple Shopify stores in one email, but you cannot have multiple stores on one Shopify account. You need multiple accounts (that can be linked to one email) for having multiple Shopify stores.

    Does Shopify charge any extra bandwidth fees?

    No, there are no extra bandwidth fees in Shopify. All of its plans include it for free.

    Can I use my own domain name instead of buying it from Shopify?

    Yes, you can use your own domain name instead of necessarily buying it from Shopify. Although, Shopify also provides a free domain name (myshopify.com) to all the stores on sign-up.

  • What is ONDC? How will ONDC Impact the Ecommerce Industry of India?

    Open Network for Digital Commerce (ONDC) was formed on 31st December 2021. However, the initial pilot phase of this program was launched on 29th April 2022. The target behind the introduction of this platform in India is to bring scalability and accessibility to the field of e-commerce.

    The initial idea of ONDC came from the Piyush Goyal-led Department for Promotion of Industry and Internal Trade (DPIIT).

    The project is moving forward under the leadership of T Koshy (CEO), who was a former partner at the consulting firm EY, along with a 9-member advisory council that consists of names like Nandan Nilekani, the co-founder of software powerhouse Infosys Ltd, National Health Authority’s RS Sharma and more.

    It is aimed to provide equal opportunity to the small retailers and merchants in the e-commerce market alongside big players like Amazon and Flipkart.

    Nilekani has also earlier helped the Indian government in developing Aadhar biometric ID system. As per him, ONDC is meant to democratize digital commerce in India.

    As per a survey, India in 2021 had around 289.1 million digital buyers. This number is expected to increase and reach around 377.6 million in 2025.

    Number of Digital Buyers in India
    Number of Digital Buyers in India

    To date, the maximum share of eCommerce in India is in the hands of a few big companies. However, the growing number of buyers invokes the need of including small sellers from remote places to become a part of this huge market.

    To help resolve this issue with the aim of bringing more retailers and sellers online government brought forward the concept of Open Network for Digital Commerce (ONDC).

    What is ONDC?
    UPI and ONDC | What’s the Difference?
    Why is ONDC needed?
    How will ONDC impact the e-commerce industry in India?
    ONDC Funding
    Tracing the Growth of ONDC
    ONDC Challenges

    Impact of ONDC on the E-commerce Industry of India

    What is ONDC?

    ONDC Logo
    ONDC Logo

    Before understanding how the government will implement this and what are its benefits, let us first understand clearly what ONDC is.

    Until now, digital commerce across India is abiding by the platform-centric model. This means there are different platforms available online through which a seller can sell his product and a buyer can purchase them by registering on the same platform.

    This means that the buyer and seller have to be on the same platform for an online deal to occur.

    The idea behind ONDC is to bring e-commerce to the open network model instead of the platform-centric model. This will make e-commerce approachable for all types of buyers and sellers.

    The idea is to bring the buyers and sellers from different platforms into each other’s approach without any of them having to register on the platform on which the other exists.

    It will allow the buyers and sellers from different platforms to connect with each other, provided that both the platforms are linked to ONDC. This is similar to the role UPI plays in terms of transactions. UPI is a fitting example of the concept that ONDC is working on. This is because where UPI united the banking partners and the merchants/users, via a single unified platform connected through the mobile number, ONDC is pivoting on a similar concept that will unite the buyers, sellers, logistics providers aggregators, payment gateways, and more on a single platform, which will make buying and selling easier for everyone in the ecosystem.

    Therefore, the ONDC network allows the buyer to connect with the seller and make transactions to settle the deal irrespective of which applications they are using for buying or selling the products.

    UPI and ONDC | What’s the Difference?

    Often during the ideation and the development of the ONDC product, we have heard people, businesses, and media placing ONDC and UPI systems side by side. While both the systems are based on a similar idea, which is to link people and make things in the Indian market easier, they are poles apart really in terms of the functionality, complexity, magnitude, people, segments and markets involved, and more.

    For example, the UPI system was involved in the secure transfer of finances, the main objective of which was to facilitate the transfer of funds, and keep the same secure between banks, merchants and customers. However, when it comes to ONDC, the concept of ONDC does not involve a direct transfer of goods and services but is related to the same.

    Besides, ONDC also has a list of subjective variables, which the UPI doesn’t have. For instance, ONDC has to look after the quality of the products being sold, onboarding sellers and shops, making the communication between them easier, overlook the reliability of both the sellers and the buyers, looking after the speed of delivery and more.

    Also, when it comes to the UPI system, nothing was dependent on physical interaction, which stands in sharp contrast to the ONDC system, where the latter is significantly dependent on the offline steps after the matchmaking is done online.  

    Why is ONDC needed?

    Presently, if a retailer or merchant wishes to take his business online, there are only two options available for them.

    The first option is to create its own website. This might require some technical support. Further, this is a cost-intensive process as it involves a lot of extra charges such as website creation and management costs, logistic charges, etc.

    Also, even after the website is built and functional, the seller will have to invest a lot of money in advertising for his website in order to attract buyers.

    The second option is to sell the products on aggregator platforms or so-called online marketplaces. Although this system appears quite convenient in comparison to building a website, it has its own issues.

    The two top players in this field i.e. Amazon and Flipkart are both US-based companies. They keep a large share of profit in return for displaying and selling your products on their platform. In addition, sometimes, there have been complaints of brand preferences where these platforms are said to exhibit favoritism towards a few brands.

    Moreover, sometimes these marketplaces collect data from the sellers and depending on the market inclination, introduce their own products, to stay ahead of the curve.

    Another main concern associated with e-commerce is the lagging of small retailers, merchants, MSMEs, etc. Owing to the limited reach of e-commerce in small towns and villages, these small businessmen are deprived of the benefits associated with e-commerce.

    Most of them have not been able to begin their online journey on these digital selling platforms due to restricted technical knowledge and the small number of options available.

    To counter these problems and take digital commerce to a whole new level, ONDC has been formed. The aim is to make e-commerce reachable even for small retailers and merchants.

    The ONDC platform is an idea that is focused on increasing 3 major things that most buyers and sellers dream of:

    • Discoverability – The ONDC platform will help both the buyers and the sellers maximise their discoverability.
    • Transparency – ONDC will offer clear visibility and the benefits of comparing everyone and everything that is listed on it. This will make things transparent enough for everyone and everything related to eCommerce.  
    • Interoperability – The ONDC network will have the buyers, sellers, aggregators, delivery partners, logistics providers, and more, and all of them will be operating freely with each other, forming a stable and trustworthy network for maximum benefits.

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    How will ONDC impact the e-commerce industry in India?

    The introduction of ONDC will encourage small retailers to step foot into e-commerce. ONDC will result in bringing separate buyer-centric and seller-centric apps that will be beneficial for anyone who is invested in e-commerce.

    The new apps that may appear in the market can help resolve other issues for buyers as well as sellers. For example, it may help the sellers with logistics solutions while the buyers may be benefitted by shopping from the nearest available or cheapest store in town.

    The main benefits expected out of ONDC are as follows:

    • Formalization and democratization of e-commerce.
    • Large scope for discovering prices and comparing them.
    • Growth of local retail businesses especially MSMEs.
    • Increased number of choices for buyers.
    • Auxiliary support and services for both buyers and sellers.
    • Enhanced business opportunities owing to the open platform.
    • Option to outsource for both buyers and sellers.
    • Reducing the monopoly of big shots in e-commerce.
    • Rational process of business.

    Some of the areas/industries that ONDC is expected to disrupt are:

    • Cab services – Two major players driving the cab services in India are Ola and Uber. However, whether it is their drivers or the Indian customers, all are dissatisfied with the policies and the management of the companies. Here, the ONDC platform can come as a respite for the users, who can get the services they ask for at lower costs, while on the other hand, the cab drivers can freely sign in with ONDC to get a bigger and better reach.
    • Food delivery – The food delivery ecosystem of India has been largely controlled by Zomato and Swiggy, where both the customers and the restaurant providers are at the mercy of these two foodtech giants. Many restaurant partners have earlier thought of delivering directly, but they failed. The ONDC can now empower them better to bring in the change!  
    • Quick commerce – Quick commerce, which is looked up to as the next big thing in India, was earlier in the hands of the Kirana stores, who were the original quick commerce players. However, they seemed to have lost the battle against the able quick commerce players like Zepto, Dunzo, Instamart, Blinkit, and more. This new initiative of ONDC can, therefore, gear up the Kirana stores and their owners to serve their customers faster and better.  

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    ONDC Funding

    For the first couple of years, ONDC has set a budget of Rs 150-200 crore, mentioned by T Koshy, in a report dated July 2, 2022. CEO Koshy said that it has already raised 85% of its funding for the first phase of the operation. The platform had earlier chosen 20 institutions and asked them to put Rs 10 crore each from their funds. It has been earlier reported that the ONDC platform has raised over Rs 155 crore with the help of some of the largest banks of India – SBI, Axis, PNB, HDFC, Bank of Baroda, and Kotak Mahindra Bank, and some of the financial institutions like NSE, NPCI, NABARD, and SIDBI. T Koshy has further specified that ONDC has got 17 such investors to fund them with Rs 10 crore each by March 31, 2022, while the remaining organisations will extend their funds to ONDC by August 2022.

    Speaking about the ownership of ONDC, T Koshy mentioned that no investor would be allowed to hold more than 50% of the ONDC stakes.

    Tracing the Growth of ONDC

    The ONDC platform is on the brink of completion and pilot have already started in a selected list of Indian cities. A trial run of ONDC has been conducted in 6 cities in India including Bengaluru, Shillong, Lucknow, and Coimbatore.

    ONDC Onboarding Grows!

    With players like Walmart-owned Flipkart, Reliance Retail-backed Dunzo, Alibaba-backed Paytm, and more already joining the revolutionary platform, and Amazon willing to join it ahead, ONDC is already creating waves. Many other seller platforms, buyer platforms, logistics providers, and payment gateways are also signing up with the ONDC concept. As per the latest news, nearly 24 startups, like Meesho, and numerous other subsidiaries of Flipkart have joined ONDC. The ONDC platform is looking to onboard around 200 companies ahead, as per reports dated July 19, 2022. Snapdeal has already signed the agreement with ONDC earlier in July 2022, and will likely be integrating with the platform by the end of August 2022.

    After Dunzo, another Reliance Retail-owned startup Grab joined the ONDC platform, as per reports dated August 1, 2022. 80% of Grab shares are currently owned by Reliance Retail. Grab is a 9+ years old startup that offers a wide range of services including on-demand, reverse deliveries services, and first and last-mile logistics to clients including FedEx, Blinkit, Paytm, BigBasket, Myntra, Amazon, and Swiggy.

    Dunzo’s B2B logistics arm, Dunzo for Business (D4B) has collaborated with ONDC with an aim to provide last-mile delivery services to local enterprises on the ONDC network, as per reports dated August 5, 2022.

    Microsoft has become the first international company to join the ONDC platform. The American software giant will reportedly bring a social commerce platform or one that will allow a group buying feature for its Indian users. This association would enable Microsoft to connect with Indian users without depending on any e-commerce platforms. This partnership with Microsoft reveals the credibility attached to the ONDC platform of India, mentioned T Koshy.

    ONDC Inked MoU with the Small Industries Development Bank of India (SIDBI)

    ONDC inked a Memorandum of Understanding with SIDBI to onboard small and medium-sized businesses on the ONDC platform, which would help ONDC improve ecommerce participation. Signed between the CMD of SIDBI Sivasubramanian Ramann, and the Managing Director and CEO of ONDC, T Koshy, this agreement would lead both the entities to encourage the MSMEs access the open network ecommerce platform.

    The ONDC platform is not here to challenge the big players like Flipkart and Amazon. The ONDC CBO Shireesh Joshi confirmed that the platform will stay essentially as “eCommerce enablers helping the small retailers leverage the digitisation of commerce through our network.”

    The penetration of the eCommerce industry has only been 4-5% so far, as per July 2022 reports. To boost the same by increasing the number of retailers is one of the main objectives of the ONDC network. Joshi further revealed that the bigger players like Flipkart and Amazon will reap major benefits if this objective is fulfilled.  

    The ONDC platform will be launched in 75-100 more cities in India by August-September and will be open to the public during the same time in 2022, mentioned T Koshy, the CEO of ONDC, as per the reports dated July 2, 2022.

    Koshy has added that the ONDC will be opened to be public whenever it will find that there are enough sellers in a pin code area. Launching the service in these cities ahead will help the initiative lay a foundation on which the network can grow in the times upcoming, organically. The ONDC platform is expected to see a “hockey stick-like growth”. The CEO of the platform also pointed out that if it gains the support of the CSC SPVs (common service centre – special purpose vehicles), which are designed to spread the government’s e-services to rural areas and remote places, then that can help ONDC reach at least half of the Indian villages.

    Marquee investors like Sequoia India and SoftBank have advised their portfolio companies to join the Open Network for Digital Commerce (ONDC), as per reports dated July 20, 2022.    

    ONDC Challenges

    ONDC has come up as a revolutionary product that will transform the Indian market in the times upcoming. However, due to the complex design of the product, it has already started to face numerous implementation challenges. In comparison to the UPI system, ONDC is way tougher to both design and implement.  

    Conclusion

    With the schemes like digital India, no doubt e-commerce is the future of the Indian market. This is also clear from the fact that the Indian e-commerce industry is expected to rise from $46.20 billion in 2020 to $200 billion in 2026. Here, the ONDC can easily be identified as a new-age idea that has a huge market ahead.

    At this stage, the e-commerce platforms, being totally captured by a few large companies can certainly impact the small businessmen from the remote areas of the country, who still are unable to utilize this amazing platform.

    This is sure to have an adverse effect on the economy with these small retailers losing their business to a few big players.

    The introduction of the Open Network for Digital Commerce (ONDC) at this point is certainly a great initiative by the government to help these small businessmen to maintain their position in the race.

    This will also give them the opportunity to escalate their businesses to a larger scale by making their products reach a larger audience.

    FAQs

    What is ONDC?

    Open Network for Digital Commerce (ONDC) is a non-profit organisation in collaboration with the Government of India that brings e-commerce to the open network model instead of the platform-centric model. This will make e-commerce approachable for all types of buyers and sellers.

    Who owns ONDC?

    ONDC is owned by the Department for Promotion of Industry and Internal Trade.

    Who is developing ONDC Project?

    T Koshy of EY is leading the Open Network for Digital Commerce (ONDC) project, supported by a 9-member advisory council consisting of names like Nandan Nilekani, the co-founder of Infosys Ltd., and others.

  • Amazon – The Success Story of the Jeff Bezos-Founded Company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Amazon.

    Online shopping has become a part of daily life for most of us today. A recent survey in 2022 reveals that over 2.14 billion people worldwide shops online, which makes 27.6% of the people out of 7.74 billion people in the world. Thus, it can be concluded that more than one out of four people shops online now.  

    While the number of e-commerce companies worldwide is growing fast, there are a few pioneer companies that have established themselves as the market leader in the sector, and one of them is Amazon.

    Starting in the year 1994 from the founder Jeff Bezos’ garage, Amazon is one of the few companies that joined the 1 trillion valuation club.

    Let’s have a look into the startup story of the e-commerce giant, Amazon along with it, discover Amazon’s Revenue, Funding, History, Growth, Competitors and more.

    Amazon – Company Highlights

    Startup Name Amazon
    Headquarters Seattle, Washington (USA)
    Sector E-Commerce
    Founder Jeff Bezos
    CEO Andy Jassy
    Founded 1994
    Amazon India Founded June 2013
    Revenue 460.82 Billion (2021)
    Funding $108 Million (went public in 1997)
    Valuation $1.56 Trillion+
    Parent Organization Amazon.com, Inc.
    Website www.amazon.in

    Amazon – About
    Amazon – Founder & Team
    Amazon – Startup Story
    Amazon – Name & Logo
    Amazon – Growth & Revenue
    Amazon – Funding & Investors
    Amazon – Investments
    Amazon – Acquisitions
    Amazon – Business & Revenue Model
    Amazon – Competitors
    Amazon – Future Plans

    Amazon – About

    Amazon.com, Inc was launched in 1994 by Jeff Bezos in the United States. Later, it stepped into other countries to increase its market. Amazon India was started in June 2013, and sooner it became one of the biggest eCommerce platforms in India. Initially, the company started by selling books and it expanded to sell electronics, households, software, food, jewellery, and a lot more.

    Amazon India Website
    Amazon India Website

    Currently, other than being an e-commerce company, Amazon has diversified into a number of domains including cloud computing, Publishing, on-demand music, video streaming, AI, consumer electronics, etc and the company is constantly on the lookout to enter new segments.

    Amazon Studios, Amazon Publishing, Amazon Music, and Amazon Web Services are some of its other subsidiaries. In its bid to grow, Amazon has acquired over 100 companies to date.Apart from being the biggest E-Commerce platform, Amazon also offers some pretty exciting and good services and they are:

    Amazon Web Services (AWS)

    AWS is the web services platform of Amazon, which offers IT infrastructure services to businesses in the form of web services, which is commonly referred to as cloud computing. AWS was launched in 2006, and on March 2, 2021, it was selected by PGA TOUR as its official cloud provider.

    Amazon Go

    Amazon Go Logo
    Amazon Go Logo

    Amazon Go is a chain of convenience stores that is run under Amazon which was started in the year 2018. The stores are mainly present in the United States and the United Kingdom, the main concept of these stores is that there are no cashiers in the store with whom customers have to deal. Everything is automated there and they have self-checkout stations where customers can pay for their supplies after picking them up from the store. As of now, there are 42+ Amazon Go stores.

    Amazon Prime

    Amazon Prime Logo
    Amazon Prime Logo

    This is the OTT video streaming platform offered by Amazon, it is a subscription-based platform where movies, television series, web series, and other video content are provided for the audience to watch. Amazon Prime was launched worldwide in 2016, however, some countries were excluded then, like North Korea, Mainland China, Syria, Cuba, and Iran. Amazon Prime Video made history as the first streaming service to secure an Exclusive National Broadcast Package from the NFL on March 18, 2021.

    “We recognize the need for in-game content by mobile gamers to enhance their playing experience and are delighted to provide access to this content free to Prime members. We will continue to add new in-game content for other popular games, with frequent content refreshes.” – Akshay Sahi, Director and Head of Prime, Amazon India

    Amazon Pay

    Amazon Pay Logo
    Amazon Pay Logo

    This is the online payment processing service provided by Amazon. It was launched in the year 2007. Through this payment service, one can pay from their Amazon account, for goods and services. The payment service is supported by fraud protection technology through which you can complete any transaction securely. Amazon Pay launched Smart Stores on June 26, 2020. The Smart Stores of Amazon Pay is an India-specific programme that would enable the physical stores to serve the customers with a wide range of products that they can easily avail of and pay for just by scanning the QR codes.

    “Amazon Pay is already accepted at millions of local shops, we are trying to make customers buying experience at local shops more convenient and safe through Smart Stores.” -Mahendra Nerukar, Amazon Pay CEO

    Smart Stores is also coming up with a feature in which a digital store will be available for the customers in which customers can go through the products that the shop is having, can read and update the reviews of the product, and avail many offers which can provide them benefits, and a new type of shopping experience. Many shops have signed up for Amazon Pay Smart Stores and came forward as they have found a new hope to bring their business back on track. Big brands such as Big Bazaar and MedPlus have come forward and have taken a part in this new initiative.

    Smart Commerce Initiative

    Amazon has announced its Smart Commerce initiative in India, as far as May 18, 2022 reports go. With this initiative, Amazon India has plans to transform the local stores into “Digital Dukaans“. Amazon announced during the 3rd edition of Amazon Smbhav that the company will be fuelling its plans to digitise 1 crore small businesses by 2025 via the launch of its Smart Commerce.  

    Amazon – Founder & Team

    Jeff Bezos (Founder & Former CEO, Amazon)

    Jeff Bezos
    Jeff Bezos

    Amazon was founded by Jeff Bezos (Jeffrey Preston Bezos) in 1994. He is an American entrepreneur and industrialist. After graduating from Princeton University with a degree in electrical engineering and computer science in 1986, Bezos worked for ‘Fitel’ ( a fintech telecommunication startup), where he was working on building a network for international trade. Later Bezos was promoted to head of development and director of customer service at ‘Fitel’.

    Jeff Bezos- Amazon Founder

    Jeff Bezos stepped down as CEO of Amazon and will be the executive chairman of Amazon. Andy Jassy -The Cloud Computing Chief has been appointed as the new CEO of Amazon.

    Andy Jassy (Cloud Computing Chief & CEO of Amazon)

    Andy Jassy
    Andy Jassy

    Jassy joined Amazon in 1997. He has an MBA from Harvard Business School. It was Andy Jassy who founded Amazon Web Services (AWS), a cloud platform with millions of users. Andy Jassy’s promotion from being a Cloud Computing Chief to the CEO (Chief Executive Officer) of Amazon is remarkable and highlights the importance of web services to Amazon’s future. Andy Jassy has taken over the position of Amazon CEO.

    Andy Jassy- Amazon CEO

    Amazon – Startup Story

    Jeff Bezos jokingly describes founding Amazon as a ‘Regret Minimization Framework’. Jeff did not want to regret not taking advantage of the internet boom that had then started to slowly take the world by storm. Hence in 1994, Jeff left his job as vice president of D.E Shaw & Co. to start his own venture.

    Jeff Bezos wrote his company’s first business plan on a cross-country drive from New York to Seattle. Initially, Amazon was registered as Cadabra, Inc. However, when Jeff found out that people misheard the name Cadabra as ‘cadaver’ (cadaver means corpse), he decided to change the name and bought the domain name relentless.com. But that too was changed as his friends did not quite like the name and finally named his company ‘Amazon’.

    Jeff listed 20 products that can be sold online, out of which he decided to start with selling books. The first to invest in Amazon was Jeff Bezos’ parents, who invested $250,000 in the venture. By 1997, Amazon had 2.5 million titles.

    In 1998, Amazon acquired Junglee Corporation ( provider of database technology to help consumers find products on the Internet) and ‘Planet All’ a social networking, calendaring, and address book site, and with it, the company also started expanding its offerings beyond books.

    In 2005 Amazon also entered the crowd-sourcing business with ‘Amazon Mechanical Turk’.

    In 2006, Amazon entered the cloud computing sector with ‘Amazon Web Services (AWS) realizing the great scope that the sector holds. In 2006, Amazon entered the video-on-demand sector with ‘Amazon Unbox’.

    In November 2007, Amazon released Kindle, its first e-reader, which became quite popular among users. In 2007, Amazon launched Amazon Music.

    Another Amazon product that has gained popularity is ‘Alexa’, which is a virtual assistant AI technology developed by Amazon.

    Amazon being the largest river in the world, the company was named ‘Amazon’ as Jeff Bezos envisioned his company to be the largest.

    Amazon Logo
    Amazon Logo

    Amazon’s current logo which the company has been using since the year 2000, has an arrow leading from A to Z, which reflects the company’s goal to provide every product a customer needs. The arrow forms a smile, which represents customer satisfaction.

    Amazon – Growth & Revenue

    What started as a small online book store has become the world’s largest online marketplace today. Ever since Amazon was launched, it simply grew from strength to strength. The company diversified and explored many horizons, and most importantly, it cemented its position regardless of where it went.    

    Amazon India marketplace, which is run by Amazon Seller Services, has posted a 49% rise in its revenue from operations that have been recorded at Rs 16,200 crore during FY21 and was last recorded at Rs 10,847.6 crore. The eCommerce giant in India also witnessed a decrease in its losses, which declined from Rs 5849 crore to Rs 4748 crore. However, another unit of Amazon called Amazon Wholesale (India), has scaled down during FY21, posting a 7% drop in its revenue from operations, which decreased from Rs 3384 crore (FY20) to Rs 3131 crore (FY21).    

    Looking at the sales, Amazon’s sales also skyrocketed at an unimaginable pace, which has significantly contributed to the growth of the business. One another thing is the diversification of its products and the realization of the future of the online shopping and eCommerce businesses at an early stage, which helped Amazon scale leaps and bounds.

    Amazon Net Sales Revenue Growth
    Amazon Net Sales Revenue Growth

    Amazon might get affected by tighter FDI Rules by the Indian government, as per reports dated February 27, 2021.

    Amazon – Funding & Investors

    Let’s take a detailed look at the Amazon’s funding history. The company has received a total funding amount of $108 million over two rounds. Amazon went public in 1997. Amazon is funded by 2 investors, AOL and Kleiner Perkins.

    Investors

    Date Stage Amount Investors
    July 2001 Funding Round $100M –
    June 1996 Series A $8M Kleiner Perkins

    Amazon – Investments

    Amazon invested in numerous organisations, keeping a track of which is really difficult if not impossible. The Bezos-founded company has over 118 investments to date.

    The Andy Jassy-led company is looking to buy majority stakes in Ecom Express for $500-600 mn. Amazon doesn’t own an in-house logistics and delivery system unlike its rival Flipkart, and to match the Walmart-backed company, Amazon is planning to own an ecommerce logistics and delivery unit. Though both Amazon and Ecom Express are in the preliminary stages of talks, the ecommerce behemoth will likely pick up 51% stakes in the latter, thereby leading Warburg Pincus to quit.            

    Here we have managed to present to you some of the recent investments of Amazon. Check them out below:

    Date of Investment Name of the Company Funding Round Lead Investor
    April 22, 2022 Agility Robotics Series B –
    April 21, 2022 Modjoul Venture Round Yes
    April 21, 2022 BionicHive Venture Round Yes
    April 21, 2022 Mantis Robotics Seed Round Yes
    April 21, 2022 VIMAAN Venture Round Yes
    January 6, 2022 LeedPay Pre-Seed Round –
    December 14, 2021 Amogy Series A –
    December 3, 2021 Dibbs Corporate Round Yes
    November 9, 2021 MyGlamm Series D –
    October 19, 2021 Pismo Series B Yes

    Amazon – Acquisitions

    Amazon has had a list of acquisitions since 1994 when it started. The tech giant boasts of 94+ acquisitions and counting. Here’s a list of some of the prominent acquisitions that Amazon made recently:

    Date Name of the Company Deal Value
    April 22, 2022 GlowRoad –
    March 7, 2022 Veeqo –
    December 22, 2021 Prione –
    May 26, 2021 MGM Studios $8.5 bn
    March 30, 2021 Perpule $14.36 mn
    February 16, 2021 Selz –
    June 26, 2020 Zoox $1.2 bn
    October 24, 2019 Health Navigator –
    September 25, 2019 INLT –
    July 31, 2019 E8 Storage –

    Amazon – Business & Revenue Model

    Amazon primarily runs an E-commerce business, which runs on an E-commerce business model. The company also has other wings, which run on an array of business models. Besides, Amazon also manufactures numerous products that are sold online and via retail stores across the world.  

    Amazon Customer Segment

    Amazon customers can be divided into:

    • Sellers – They sell their products to a wide audience using the Amazon platform.
    • Buyers – They buy from a wide selection of Amazon products and services.
    • Developers – There are numerous communities involved with the Amazon Web Services (AWS), which include both Amazon customers, partners, businesses, and individuals.        

    Amazon Value Proposition

    The business model of the company, as per the founder of Amazon, Jeff Bezos, depends on 3 value propositions:

    • Low price
    • Fast delivery
    • Wide selection of products

    Amazon Channels

    The most important channel of Amazon is the Amazon website itself. Some other notable channels of Amazon include Amazon Prime, the Amazon app, and more.

    A major portion of Amazon’s revenue comes from its E-commerce business. Besides, Amazon also has 526+ brick and mortar retail outlets, which forms a good source of revenue.

    It also makes a huge revenue through Kindle, an electronic device to read books, subscription fee of ‘Amazon Prime’, third-party seller services, advertising revenues, and revenue from Amazon Web Services.

    Here are the prominent revenue channels of Amazon:

    • Sales for one-time
    • Sales commissions
    • Advertising
    • Subscriptions like that of Amazon Prime and the app itself
    • Web Services (AWS)
    • Licenses
    • Patents
    • Pay-Per-Use and Support Subscription

    Amazon – Competitors

    Amazon has a lot of competitors in segments such as merchandise, web services, electronics, and media. some of the main competitors of Amazon in its different fields.

    Amazon – Future Plans

    Amazon plans to expand in the areas of Machine Learning, Home Automation, Robotics, and Space Exploration (termed ‘MARS’).

    Amazon is planning to venture into the health-tech and food delivery business soon. Amazon CEO Jeff Bezos has revealed plans to introduce ‘Amazon Prime Air Drone Delivery Service’, whereby lighter packages will be delivered to customers through drones. The company is also making efforts to make its delivery system more eco-friendly, by including electric vehicles in its delivery services.

    Regarding Amazon’s plan in India, the company is planning to create 1 million new jobs in India by 2025. In January 2020, Jeff Bezos announced that Amazon will invest $1 billion in India to help 10 million traders and MSMEs businesses in India to go online. The company is envisioning to enable exports worth $10 billion via Amazon by 2025.

    Amazon has announced to facilitate $20 billion worth of exports of Indian goods in the next 3 years, as per Amazon Exports Digest 2022. On average, it makes the company exported Indian goods would have to be $2 billion a year since 2015.    

    FAQs

    What is Amazon’s Funding History?

    Amazon received a total funding of $108 million over two rounds. Amazon went public in 1997.

    When was Amazon Founded in India?

    Amazon launched its operations in India in June 2013. Amazon was founded in July 1994.

    Who is Amazon’s CEO?

    Andy Jassy is the CEO of Amazon. Jeff Bezos was the former CEO of Amazon.

    How much is Amazon’s Revenue?

    Amazon India marketplace posted Rs 16,200 crore as its revenue from operations in FY21, which was a 49% increase from Rs 10,847.6, which it saw in FY20. On the other hand, the Amazon Wholesale business of India has witnessed a 7% drop in its operational revenue, which was recorded at Rs 3384 crore in FY20 and became Rs 3131 crore during FY21.  

    What are Amazon’s keys to success?

    A huge number of SKUs, Table of Contents, Free Shipping and Returns, Overnight Delivery, Incredible Customer Service, and Talented Management is the Amazon’s keys to success.

    How long did it take Amazon to make a profit?

    It took Amazon more than 14 years—58 quarters after its initial public offering to make, as much profit as it produced in the latest quarter.

    What is Amazon’s launch year?

    Amazon was launched in 1994.

    Who is the founder of Amazon?

    The founder of Amazon is Jeff Bezos, who is also known as the creator of Amazon.

  • How to Manage International Shipping for Your Ecommerce?

    E-commerce is the new wave for the present era! And you being a businessman must focus on international shipping. Fame comes with effort and that is exactly what this article is all about. Well, keep reading till you read the last sentence of this content as it conveys the exact strategies you need to follow to manage international shipping for your e-commerce.

    International Ecommerce Shipping from India

    Strategies for Maintaining Regular International Shipping for Your E-commerce

    Indian Ecommerce Market Growth Forecast by ibef.org
    Indian Ecommerce Market Growth Forecast by ibef.org

    International shipping needs a lot of strategies to become successful. Transaction of your goods does not only need good communication with your customers but also a lot more other than that. You have to do research work on duties and taxes that will apply to your shipment, the type of carriers that will fit your product the most, and also whether you will add on insurance to your transaction or not.

    It is better to pen down the strategies you are going to opt for your international shipping and then go for the final call.  Therefore, the given points are the most preferred policies you need to research for managing your shipments to international countries.

    How To Be A Pro In International Shipping

    At first, you need to recognize what products you are willing to ship and to which place on earth. The following strategies are some of the steps you must keep in mind before trusting your supporting franchise.

    • Shop’s Traffic Analytics- Online traffic can be your inspiration for expanding your marketing establishment all across the world. So always keep track of the regular traffic analytics of your online shop.
    Online Ecommerce Shopify Store Analytics
    Online Ecommerce Store Analytics

    This gives you an idea of the number of insights your website faced for the given period. However, you can also opt for sending direct customer requests to sell your goods in their markets. Always remember that high online traffic implies growth! So congratulations as your efforts are paying off now!

    • Identify Which Domestic Market is Fit For Your Business-  Are you interested in some of the domestic markets across the world, which you feel can be a good catalyst for your business growth? Well, you need to do good research on this before going for the final call. Going through e-commerce penetration is always an impressive step. Dig into the information which includes the trends and tastes, those markets prefer and sell the most.
    • Start Shipping Smaller Goods- If you are a beginner in international shipments, then you must first ship goods that have an amazing appeal to the international market. This will increase the public’s demand for your products. Also, lightweight goods are easier to ship and are also cost-effective. And if you are shipping a durable product then it is going to be a satisfactory delivery to your customers.
    • Marketing Language for Expansion- Dealing with customers worldwide is not a matter of joke! Therefore, you need to inherit some strong communication skills to mark progress toward your goal of market expansion. Moreover, if you are good at certain languages, then try to approach those countries that speak such languages to increase the reach of your business. Remember to make the best result out of your weapon, even if you have only a few of them!
    • Nearer transactions can be a great first step- You can fulfill the realistic expectations of your customers if you start preferring shipments to closer franchises. Small distance shipments at first give you a grip on the concept of domestic shipping. And smaller steps are always the most essential step to success. So go on and hunt behind near targets!

    The Four Factors You Need to Consider for Shipping Goods

    • Delivery Options- The more delivery options you provide to your customers, the more good reviews you get. So why don’t you offer them the choice to select their delivery preferences? Like some are interested in instant delivery and the others on a little delay! So you give them the options and work on their choice.
    Different International Shipping Delivery Options
    International Shipping Delivery Options
    • Insurance and Tracking- Shipment tracking is an amazing chance to keep an eye on the shipment progress of your goods. You being the sender can stay updated with the shipment progress and the concerned customers are also eligible to have a tracking report. And this strategy gives you the chance to stay tension free as you can easily find out when your goods are lost or destroyed. Well when you are shipping goods under an express agency, they provide insurance to keep your transaction hindrance free.
    Shipment tracking of an Order
    Shipment tracking of an Order

    Most of the global express companies do not include the “insurance” option but there is always an add-on for this option and it’s quite affordable. Therefore, whatever you are shipping, try to add proper “insurance” to it for staying tension free in the long run.

    • Cost Issues- Are you planning to save up money on shipping costs? Well in this case there are a lot of carrier types like- Postal carriers and Express Carriers. Postal Carriers are always the cheapest option you can go for. Of course cheaper the price, the less the service.
    International Postal Carrier Service Provider Companies
    Postal Carrier Service Provider Companies
    • These type of carriers does not promise you a specific time or date for shipment, rather the transaction process takes a long time. On the other hand, Express carriers ensure a speedy delivery and automatic add-on insurance for the goods, but they charge an expensive price.

    Therefore, it’s always best to do brief research and choose between postal, regional, and express carriers according to your plans and products. And it is always to know what is available for the international shipment process.

    • Shipping costs are the most essential thing to deal with when you are sending goods from your side to the customer’s reach. Talk to your customers about the extra charges required to keep their parcel harm free. transparent and communicative to your customers on shipping costs is paramount. Well, of course, transparency on fees does not imply scaring customers with an unexpected cost for shipment. This can degrade your online traffic. To avoid unpredictable bargaining, you can mention a fixed price on your policy page.

    Create A Detailed Export Packing List

    You must create a typically detailed sheet on the package and this list includes- the buyer’s name, proper address, seller’s address, invoice number, date of shipment, and likewise. This will avoid confusion in the long run and also be a compulsory step in international shipments. Furthermore, the packing list includes many more like-

    Product Packaging Detail List
    Product Packaging Detail List

    ● Carrier info

    ● The mode of transport

    ● The quality and type of the package to be shipped

    ● Dimensions and weight of the package

    ● Package marks for approval

    Guide on Shipping Rules and Regulations

    Shipping goods from one part of the world to another part takes a lot of strategies as well as guts. But before taking this step you are ought to aware of the concrete rules and regulations in this field. Do a briefing with your team members on the places you are planning to ship the products. Note down the parcel laws that the country believes in and then you are good to go! Just like some countries prohibit the entry of outside goods and some sets some limits on shipments. Are you having thought about how to get this information? Then set your eyes on the rest of the content to get an acceptable answer.

    ● To study the specific rules and regulations of your target countries, you can take help from UPS. They can guide you on this with full authority.

    ● While you are preparing for packing the products to ship, check whether they fall under the less harmful category. During International Shipping, the parcels can malfunction and it is not a new thing but you must check it properly. Understand what the categories like “ safe goods” and “harmful goods” mean and design accordingly. Moreover, you can visit the country’s government website to be on the safe side.

    Taxes on International Goods

    A specific tariff is charged by the concerned government body on international shipments. Well, these charges and duties are not fixed to a constant percentage and it keeps on changing by the dimensions and type of the package. Duties can be of two types- DDP( Delivery Duty Paid) and DDU( Delivery Duty Unpaid). In the case of DDP, you have to pay all the taxes that apply to your shipment as the merchant. And in the case of DDU, the customer pays the associated fees that apply to your shipment. So keep a record of these duties and the concerned taxes before shipping your goods.

    Conclusion

    International Shipping is the best option to expand your e-commerce across the whole world. And having a good communicable working team, your business can reach an unexpected height in the upcoming years. Therefore, giving the above-mentioned factors some research and thought can be very much helpful to you if you are a beginner in this field. And also never forget to try out new approaches and techniques to flourish your business.

    Therefore, now it’s time to buckle up and focus on expanding your business worldwide. Also, try to make your content reach every geographical corner of the world. And the above-mentioned article is the right key to your business interests! Therefore, good luck with your efforts!

    FAQs

    Which are top 10 fastest international shipping companies?

    Top 10 most popular international shipping companies who ship fast are-

    • DHL
    • FedEx
    • UPS
    • USPS
    • DB Schenker
    • Royal Mail
    • DTDC
    • Bluedart
    • Aramex
    • Ecomm Express

    Is it hard to ship internationally?

    Shipping goods internationally is a complicated process as it needs a lot of paperwork, one must consider the custom regulations, international shipping rates, lost or damaged parcel, the delivery time.

    How do I figure out international shipping cost?

    You need to check out following things to get an estimate of international shipping cost-

    • Origin or Destination of Product Delivery
    • Weight Type- Either Dimensional or Product Weight whichever is larger.
    • Shipping Mode
    • Warehouse expenses
    • Delivery Timings

  • The eCommerce SEO Checklist: 20 Things To Do Before You Hit ‘Launch’

    Stuck with your market growth and are having a very low conversion rate then it is most probably because of the low traffic or number of viewers to your site. And being very honest without having significant traffic to your eCommerce website you can’t really excel neither as an individual nor as an organization.

    So sit back and take out time to think and complete the SEO checklist which can optimize your website properly and can help you gain the heights of your dream.

    1. Keyword Research
    2. Title Tag
    3. Include keywords in the site URL and Headings
    4. Image optimization
    5. Reduce page load time
    6. Minimum Content
    7. Meta Description
    8. Avoid Plagiarism
    9. Reviews
    10. Mobile Friendly
    11. Website Structure
    12. Breadcrumb Navigation
    13. Resolve 404 Error
    14. Ensure that the sites are crawlable and indexable
    15. HTTPS
    16. Backlinks and Internal links
    17. Use Multiple Keywords
    18. Block Unnecessary pages
    19. Schema
    20. Filter product category

    Keyword Research

    Keyword research is the most crucial step in generating organic traffic to your eCommerce website. Before starting with the actual content writing one should have done keyword research very thoroughly. A few of the important aspects that one should keep in mind while doing keyword research are-

    Keyword Research
    Keyword Research Technique
    • Search Volume
    • Competition
    • Cost per Click
    • Search Intent

    Let’s just go through these topics, in short, to help you get a clearer idea about what they mean. Long-Tail Keywords works better in eCommerce.

    Search Volume– we can define search volume as the number of people searching for a specific keyword.

    Competition– As the name suggests it represents the competition or difficulties related to that keyword. The most common mistake that people tend to do is they just check the search volume and opt for the highest one neglecting its level of difficulty.

    A few of the tools that you can use to do the keyword research tools are;

    • Semrush
    • Ahref
    • Keywords Everywhere
    • Google Keyword Planner

    Meta Title

    It is very important to have a catchy title for the products on your eCommerce website because it is the very first thing that a viewer sees and if it does not appeal to the viewer then there is no means of having the best content inside.

    Your Title should be under 50-60 characters.

    Few of the tips that can help you to achieve the perfect title;

    • Keep the title clear and simple to understand and avoid confusion
    • Use number and statistical information
    • Demonstrate emotions
    • Include keywords
    • User-friendly

    Include keywords in the site URL and Headings

    Try including the specific keyword in the URL, heading, and the subheading of the page so that it can be easily understandable by the crawlers what exactly the pages focus on.

    Keyword in the URL Structure

    This also helps in improving the visibility because the h1 tag and the URL are of the highest priority.

    However, from this, we don’t mean to use the keyword in every next sentence. Also, ensure that the URLs and then heading on every page of your eCommerce s website is unique.

    Image optimization

    Image optimization helps google understand the context behind the image used on your eCommerce website. It makes the page more crawlable for the google spiders. Which in turn helps in improving the ranking.

    This also helps the viewer that is visually impaired or is having network issues. Image optimization involves using appropriate

    • File names
    • Alt text

    Try using file names that are more user-friendly rather than using the default names such as screenshot43556.jpg. It is also recommended to use images of small size such as jpg or jpeg format.

    Reduce page load time

    The page load time is a very important factor in determining the efficiency of your eCommerce website. Because nowadays people have a very busy lifestyle and if the website fails to keep up with the pace then it could lead to a loss of the potential customer.

    website core web vitals
    Page Load Speed Factors

    It is also an important factor while determining the user experience. What also happens here is, that if the spiders find that the page load time is higher than expected then they assume that the quality of the page is not up to the mark and thus decrease the visibility.

    Minimum Content

    Every page of the eCommerce website is assumed to have a minimum of 250 unique words to improve the quality of the content and the experience. Product descriptions must be short and to the point so that user can take the action as it helps them in taking purchasing decision.

    Product description should be written by keeping the target audience in mind by including the key points which can solve their issue.

    Meta Description

    The Meta description is not directly related to SEO management but it has a great impact on the click-through rate because after the title tag this is the only description available to the viewer.

    Meta Description of Black Shirt
    Meta Description

    Ideally meta description length should be around 150-160 characters and it must summarize the page content.

    It is the main space where you can advertise the best about your eCommerce page. You can attract people by,

    • Asking an interesting question
    • Stating an interesting or shocking fact
    • Providing statistical data
    E-commerce SEO Tutorial

    Avoid Plagiarism

    It is the most common reason for the site not being able to rank. If the content up on your site is copied from other sites then it leads to Plagiarism. It could be related to the content, the images, data, or anything. Plagiarism can be of type intentional or unintentional.

    Your website must have unique quality content and must give the user the reason to read. Plagiarism content can drop your ranking which results in low traffic.

    However, this doesn’t really matter whatever type it may be google treats it as a practice to alter the ranking and deceive the crawler by irrational means.

    Reviews

    One might think that reviews or customer testimonials are not related to SEO however this is not what happens, the crawler and the viewer analyze the products more efficiently. It also helps in improving the content on the eCommerce website.

    You can use different ways to get Customer testimonials that can help you convert the visitors into customers, which can grow your brand’s reputation and sales.

    Customer Review on Product
    Customer Review

    Mobile Friendly

    It has now become one of the mandatory parameters from an optional checkmark. Back in the day, it was not essential for the sites to be responsive or mobile-friendly now as time passed it has become one of the basic requirement as the viewer tend to use the site on different devices such as phone, laptops, desktops, and pads.

    Around 64% of searches come through mobile as compared to the desktop search percentage of 35%. So it is necessary to have a mobile-friendly website.

    Mobile Friendly Website
    Mobile Friendly

    You can run mobile friendly test on this website to check if your website is friendly or not.

    https://search.google.com/test/mobile-friendly/

    The search engine appreciated the e-commerce website of a Mobile Friendly label. This label tremendously helps in improving the site ranking.

    Website Structure

    Websites shouldn’t just be a random collection of posts or blogs instead they should be well organized and should have some meaning to them. You all might have heard about Website architecture from many people. “That your website should have a good architecture” and so on.

    Website Strcuture
    Good Website Structure

    Website architecture is the means by which the content on the website is linked together. In simple words, we can say that it is a way to simplify the navigation of the user and also for the search engine crawlers. Website structure includes a Navigation menu, URLs, Internal links, and breadcrumb. We will be discussing all of these topics in detail below.

    What a good website structure actually looks like?

    A website where a lot of thinking has gone behind its architecture consists of grouping based on the type of content, highlighting the most important pages and posts, using hierarchical order, and providing easy navigation.

    It is a nice habit to have breadcrumb navigation to the subpages. Because this turns out not only to be helpful to the humans but also to the crawlers.

    Site Breadcrumb Navigation
    Breadcrumb Navigation

    It helps the humans to understand where and on which page they are on the site and whereas it helps the crawler to understand the structure of the eCommerce site and helps in creating neat and simple internal site links.

    Resolve 404 Error

    Most of the time the viewers acknowledge errors like 404 error- page not found. This occurs when;

    • There’s a change in the permalink
    • Removed or deleted content from the eCommerce website
    • Misspelled links
    404 Website Error
    404 web error

    These errors definitely create a negative impression thus we need to resolve them. The best way to resolve the 404 error is to use 301 re-direct.

    This redirecting method helps in redirecting the viewer to the new URL if they type in the old URLs.

    Ensure that the sites are crawlable and indexable

    For the search engine to be able to crawl and rank your eCommerce website it should be optimized for both on-page and technical SEO.

    If the site is not optimized then completing the above-mentioned checkpoints will also be of no use, You can check if your eCommerce website is crawlable or not from the google console.

    HTTPS

    The search engine offers a very minor advantage to the sites using HTTPS over the sites using HTTP. This not only has become a source of advantage but has become essential for the viewers. Let me explain to you how

    HTTPS Security
    HTTPS Security

    The eCommerce website uses payment gateways that are connected to the cart. What HTTPS does is provide encryption between the servers and the website. Thus this helps and provides a means of safety to the buyer thus it is essential to have HTTPS. We can simply get our site protected by HTTPS we just need to install an SSL certificate.

    One of the top ways to optimize off-site SEO is by using backlinks. Backlinks from another site show the search engine that your site is trustworthy as it is being backed that is used as a source of reference from other sites.

    However, it is very important to assure that your site is backed by an authorized source rather than being linked with untrustworthy and spam websites.

    We can also use internal links that link to different pages of our own eCommerce website. This helps in increasing the visibility of other pages as combined.

    Use Multiple Keywords

    We can also try using multiple keywords on our eCommerce website rather than only focusing on a single Keyword. It helps to improve the reach because by using multiple keywords we can cover a particular topic in different ways.

    Block Unnecessary pages

    There are some pages on the eCommerce website that are not up to the mark in terms of UI/UX or landline. Some of the examples of these pages are Checkout pages, wishlist pages, and thank you pages. We can tell the search engine to exclude such pages from being indexed or crawled.

    This indication can be done by adding the “robots.txt” file.

    We can check which pages are excluded from the google console and get a double assurance about the pages which are to be crawled and which is to be avoided.

    Schema

    Having a schema markup on the website is a great way of telling the search engine about the content on your web page. Adding schema helps the bots crawl faster and also boosts the ranking of the web page i.e increases the click-through-rate.

    Review-Rating Schema Markup
    Schema Markup

    We all must be aware of HTML which is a markup language. One of the other and very useful markup languages that are used to add another layer to the websites is Schemas.

    There are different of Schema Markup and here are few which eCommerce websites must have on their website-

    • Organization
    • Breadcrumb
    • Product Page
    • Item List
    • Rating & Review
    • FAQ

    JSON-LD is an amazing free tool to generate different types of Schema Markup.

    Filter product category

    These are the key tools to help the user find the desired product simply in a few steps. However, if it is not done carefully then it can backfire as well.

    Product Filter
    Product Category Filter

    A few of the common filters for the product which are mostly used by eCommerce websites are size, brand, color, occasion, range, relevance, popularity, etc.

    Design strategies that must be considered while designing the filter are;

    • Test the filter as you design. (The filter should be working)
    • Keep it simple.
    • Add specifications related to the product.
    • Use a variety of ranges and scrollers.
    • Make it look attractive.

    Conclusion

    As of now, you have a complete checklist to get the perfect SEO rank and increase visibility and productivity. So get ready and complete them to get ranked in the top 10 searches on the first page of google.

    And we assure you that it is not that hard to achieve just calmly complete and consider the checkpoints mentioned above and before its end, you will be able to observe the difference in your eCommerce website.

    FAQ

    Is SEO Important for eCommerce?

    Yes, SEO is important for E-commerce businesses. It helps in getting rank for the relevant customer searches and also boosts the sales.

    What is the best eCommerce platform for SEO?

    There are so many eCommerce platforms for SEO from which you choose from and you must choose the platform which can optimize your store as per the search engine. Here are few best SEO eCommerce platform which you can choose from-

    • Shopify
    • Woocommerce
    • Magento
    • Wix
    • BigCommerce
    • Squarespace

    What are the main benefits of eCommerce SEO?

    There are numerous benefits of doing SEO of your eCommerce store like-

    • Increase Brand Visibility
    • Boosts the sales
    • Enhance the User Experience
    • Develop Customer Trust
    • Lower PPC Cost
    • Helps with Remarketing Audience

  • Reliance’s JioMart Expanded its Services to Compete in E-Grocery Market

    Reliance Industries is not unknown to the people of India and of the world now. Founded in May 1973, Reliance Industries is headquartered in Mumbai.

    It was a landmark step when Reliance Jio Infocomm Limited was launched after Reliance Industries bought a majority stake in Infotel Broadband Services Limited (IBSL). This made the telecommunication sector of Reliance run like never before.

    JioMart resulted when Reliance Industries converged with Jio Platforms, the parent of Reliance Jio Infocomm Limited, which does its business as Jio.

    The JioMart services were initially soft-launched in December 2019, and then launched in the selected areas of Thane, Navi Mumbai, and Kalyan in April 2020. These services were eventually expanded to over 200 towns across the country, after it was fully launched in May 2020.

    The latest venture by Mukesh Ambani has offered grocery delivery at the doorstep amid the deadly coronavirus outbreak. It continues to help the users procure groceries and numerous other products from a wide range of categories including fashion, home essentials, lifestyle products, and more, which it expanded to ever since it was established.

    JioMart currently competes with other prominent grocery delivery services like Amazon, Flipkart, and Big Basket in India.

    JioMart, Reliance Jio’s shopping portal, is now open for orders altogether metros and places like Mysuru, Visakhapatnam, Coimbatore, Dehradun, and Bhatinda where consumers can place the order for the required grocery.

    JioMart is currently growing in its sales through local kiranas that it keeps on onboarding on its platform, alongside servicing orders via its Reliance Fresh and Smart stores. Furthermore, it is also open with distribution centers in areas where orders through kiranas aren’t serviceable.

    JioMart – Desh ki Nayi Dukan
    JioMart – Industry
    JioMart – Growth
    JioMart – Partnerships
    JioMart – Logo and Tagline
    JioMart – Business and Revenue Model
    JioMart – How to Use?
    JioMart – Payment and Delivery Options
    JioMart – How will it affect Competitors?
    JioMart – Shaping the Future of India

    Mukesh Ambani’s JioMart Is Set To Dominate E-Commerce In India
    Mukesh Ambani launched JioMart in 2019. Read on to know more about JioMart’s business model, competitors, backstory, and features.
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    JioMart – Desh ki Nayi Dukan

    JioMart delivers a good range of products including fruits, vegetables, groceries, bakery products, beverages, household products, packaged food, and more. The JioMart website is jiomart.com.

    This Reliance Jio and Reliance Retail-powered platform operates through neighbourhood stores, supermarkets, hypermarkets, wholesale and online stores. The company integrated its registered customer database from Reliance Fresh, Reliance Smart and other retail businesses into JioMart.

    JioMart said the following in a statement-
    “We offer you the convenience of shopping everything that you need for your home – be it fresh fruits & vegetables, rice, dals, oil, packaged food, dairy item, frozen, pet food, household cleaning items & personal care products from a single virtual store.”

    The chief executive of grocery retail at Reliance Retail, Damodar Mall tweeted, “Never waste a crisis, they say! Big town or small, JioMart delivers in over 200 towns. Chinese e-commerce giant Alibaba (BABA) “flourished” during the 2003 SARS pandemWe seek similar opportunities by fulfilling the requirements during these tough times”.

    JioMart | Desh ki Nayi Dukan

    JioMart – Industry

    Indian Online Food and Grocery Market Growth
    Indian Online Food and Grocery Market Growth

    JioMart belongs to the online food and grocery industry. This industry has grown from 2013-2018 at a CAGR of 71.2%, and is expected to grow at a CAGR of 45.5% between 2018-2023.

    JioMart – Growth

    JioMart has certainly been a successful pilot and has grown well throughout these couple of years. Some of the major growth highlights of JioMart are:

    • JioMart witnessed a 3X increase in its merchant base in its grocery delivery vertical in the Q4 FY2021.
    • It expanded services to 10 new cities during the same fiscal
    • JioMart sees strong traction from Tier 3 cities and beyond
    • The company has seen a 3X growth in its order frequencies
    • JioMart has already onboarded over 300K merchants including kiranas and small merchants
    • Served over 1 mn customers, as reported on January 26, 2021
    • JioMart continues to scale up. It achieved a 3X growth in product assortment, 1.5X growth in order frequency, and has grown by 20% growth in average basket value (ABV).
    • The ecommerce platform also witnessed an 80% repeat order growth in Q4 FY2021
    • JioMart is also available on WhatsApp, on which the users can place orders for their groceries and other necessities.

    JioMart Express

    JioMart has launched JioMart Express in view of foraying into the popular quick commerce space in June 2022. The platform was piloted in Navi Mumbai and currently spans over 3K+ SKUs, which includes groceries, and personal and home care products.

    Though the quick commerce wing of JioMart and how it operates is not quite clear now, with some reports claiming that it is using Dunzo’s delivery fleet and local kirana stores as hyperlocal hubs, and others suggest that the Reliance Retail stores, the business is gaining popularity fast.

    JioMart Express is currently looking to expand its services to 200+ cities by the next fiscal. This new business of Reliance Retail and Jio will soon be operating in several other categories like medicines as well as small electronic products including smartphones.

    Benefits of JioMart Express

    Quick commerce delivery, which is fast becoming the trend with the likes of Zepto, Blinkit, Dunzo, Swiggy Instamart, and more, is springing numerous players from across industries, and this finally got to Reliance which is already one of the powerful names in a range of industries. This eventually led to the launch of JioMart Express. This quick commerce wing of JioMart will certainly be effective for the users in many ways. Here’s a look at the benefits of JioMart Express:

    • Express 90 minutes delivery
    • 3000+ grocery and essentials
    • No minimum order value
    • Numerous discount coupons and other options
    • Quality of Reliance
    • Redemption of points
    • Flexible online payments

    JioMart – Partnerships

    Facebook Inc. (now known as Meta) bought a 9.99% stake for $5.7 billion (Rs 43,574 crore) in Reliance Industries’ digital unit, Jio Platforms, on April 22, 2020. That partnership helped Reliance roll out its service for India’s grocers and little businesses by using India’s 400 million strong user base for Facebook’s WhatsApp messaging service. Three days after the deal, JioMart made its service live online via WhatsApp.

    JioMart mainly partners with a huge collection of local kirana stores that helps the platform grow. It has also partnered with numerous UPI platforms to make the payment journeys easy for the customers.

    ePayLater collaborated with JioMart on August 3, 2022, which will help the platform offer line of credit to its B2B customers. This is the last partnership that JioMart saw.

    JioMart – Logo and Tagline

    JIoMart Logo
    JIoMart Logo

    While mentioning JioMart, Mukesh Ambani, the head honcho of Reliance, said “Customer aapka, Support humara”, which means that JioMart will extend enormous support to the local vendors and kirana owners.

    JioMart – Business and Revenue Model

    JioMart operates in an O2O (offline to offline) business model. With JioMart the local kiranas and vendors will receive orders online, which will be delivered as per the latest time slots. The JioMart business model brings the trio – producers, customers and the kiranas together under the same platform.

    First of all, the Kirana owners should register. After applying for JioMart Kirana registration, JioMart will help those Kirana stores to make their Kirana shop go digital to receive orders via WhatsApp. Once the order is placed by the Kirana stores then a confirmation message is sent to the user to pick up the order from the store.

    The JioMart business model focuses on extending the customers an omnichannel experience.

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    JioMart – How to Use?

    Reliance jiomart- Online Grocery
    JioMart | Reliance Online Grocery

    The JioMart app is available on Apple and Google Play Store. JioMart is currently available as a mobile and desktop website. The services of JioMart can also be availed via Facebook-owned instant messaging app WhatsApp.

    To check if JioMart’s service is open in your location or not, you need to enter your pin code in the ‘Delivering to’ field on the website. If you get a green signal, it means the service is there in your area. Otherwise, a message in red appears, “We are currently not available at this location. Stay tuned!”

    The ‘search with list’ option is the handiest feature of this site. You can simply paste or write the entire product list in this section instead of searching one by one. The website will search for the products sequentially for you. You need to place your choice in the cart.

    To place an order, one needs to log on to jiomart.com. If the order value is less than ₹750, a nominal delivery fee of ₹25 will be added. Above an order value of ₹750, JioMart offers free delivery. The customer can pay either online or offline.

    JioMart – Payment and Delivery Options

    Jio has integrated many payment options such as e-wallets and UPI on the website. The company has incorporated almost all kinds of payment methods. Various e-wallets like Paytm, PhonePe, JioMoney, Google Pay, and MobiKwik are also supported. The website has a Net Banking option along with the Credit/Debit card provisions. If not online, one can also go for cash on delivery (COD).

    One of the things that the users might find inconvenient is that JioMart does not offer same-day delivery. The orders are generally delivered within two days. If there happens to be a lockdown or if similar strictures are imposed, the delivery time may get extended in some cases. However, this would be solved with JioMart Express, which is the quick commerce arm of JioMart.

    Some improvements are required like changes to the searching process. The problem is that a particular product might be named differently according to the local language, which can hamper the search for that product. The search algorithm needs to detect such discrepancies. Otherwise, the website cannot cater to different customer requirements.

    JioMart – How will it affect Competitors?

    JioMart, promoted as ‘Desh ki Nayi Dukan’, offers free express grocery delivery from neighborhood grocery or Kirana stores. JioMart’s launch comes as India is witnessing an increase in coronavirus cases. Officials have said that the product catalog on JioMart’s website will be expanded once the lockdown restrictions are lifted. JioMart will then work at its full capacity.

    JioMart is undoubtedly a tough competitor to other online grocery shops like BigBasket and Grofers (now Blinkit). JioMart offers fresh food, pulses, packaged food, household cleaning items, pet food, and other categories of products on its website. It is all set to take on the big players such as BigBasket, Blinkit, Amazon Fresh and Pantry, and Flipkart’s Supermart.

    Amazon (AMZN) and Walmart-owned (WMT) Flipkart are the two dominant e-commerce platforms in India. Both companies operate in hundreds of cities across the country. They deliver goods such as smartphones, electronics, and clothing. Both companies also launched online grocery deliveries last year. JioMart’s launch is a reason for worry for Amazon and Flipkart because they are not very strong in the grocery segment.

    JioMart’s expansion also comes as millions of Indians remain under lockdown because of the coronavirus pandemic. Amazon and Flipkart have also faced difficulty delivering orders across India during the Covid-19 pandemic. This is due to the restrictions imposed on traveling from one city to another. The lockdown required the company to accelerate expansion plans with increasing warehouse capacities.

    Due to the lockdown imposed in India, Flipkart temporarily suspended services and Amazon had to limit orders as it responded to increased demand. Despite the various complexities and challenges of zonal restrictions and supply chain disruption, Flipkart and other e-commerce companies have worked to deliver essential goods while considering the safety of their employees. It will pose a formidable challenge to local rivals who are also betting big on groceries for their growth.

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    JioMart – Shaping the Future of India

    According to investment research firm Bernstein, grocery constitutes 70% of the Indian retail market. More than 90% of the market is unorganized and driven by kirana stores. The overall retail market is expected to double in size from $676 billion in 2018 to nearly $1.3 trillion by 2025, according to Bernstein.

    According to Forrester, India’s online grocery market is small by comparison and worth around $3 billion this year. But the firm says that the number is growing fast as the pandemic changes people’s shopping habits. JioMart was launched in December last year with the goal of connecting 3 crore kiranas or grocery stores with local consumers online.

    Reliance is on a fundraising spree through Jio Platforms, which includes the telecom venture Jio Infocomm. It has raised a massive $10 billion from investors including Facebook, KKR, and General Atlantic in a month. JioMart is selling shares worth $7 billion (around Rs. 53,000 crores).

    Bernstein and Forrester’s analysts say JioMart is well placed to disrupt the online grocery market because it can source supplies from Reliance’s brick-and-mortar stores. Reliance is India’s largest retail operator. If JioMart manages to get kiranas online and organized, it will also have a hyper-local supply and logistics chain that can be used to meet the demand.

    Conclusion

    Competitions are everywhere. In order to survive in the market, the companies should keep improving, provide better options, should solve problems, and keep thriving to become better than its competitor.

    The platform is certainly one of the most revolutionary approaches of Reliance that has already helped numerous users across the country, who now have an access to a majority of all that they might want including groceries and essentials. JioMart is a blessing in disguise for the Kirana owners.

    Reliance’s JioMart has already roped in over 300K Kirana stores and local vendors/merchants across the country and is planning to increase the number rapidly across India. Later the company is planning to make these stores JioMart franchises to source products directly from Reliance retails and make them fully digital. All the orders can be fulfilled by the local Kirana stores.

    FAQs

    How do I shop from JioMart?

    Download the JioMart App & Register with your Mobile Number. Login – Select City, Enter Pin code. Select from a wide range of categories to choose from. Add items to cart, complete payment & check out.

    How JioMart will work?

    JioMart is essentially an aggregator between customers and nearby stores, in a similar way that other online delivery aggregators work. This saves JioMart from separately acquiring customers on its platform, which is a key barrier when a new app or a service is launched.

    What is the minimum order for JioMart?

    Initially, JioMart required a minimum order value of Rs 750 for free delivery. Existing players like Alibaba-backed Bigbasket, Amazon India, or Flipkart typically require upwards of Rs 600 order size for free delivery.

    Is JioMart available in Vizag?

    Reliance’s online shopping portal, JioMart, is now open for orders in 200 cities including all metros and places such as Mysuru, Visakhapatnam, Coimbatore, Dehradun, and Bhatinda.

    Is JioMart available on Whatsapp?

    After JioMart partnered with Facebook-owned Whatsapp, the platform now offers the users the facilities of ordering their groceries and essentials as per their requirements via the Whatsapp platform itself.

  • List of All the Startups Acquired by Flipkart

    Within ten years, e-commerce business platforms are booming like anything. All the more, the pandemic seems to have given a push of 10 times more to these e-commerce sites. The given hectic life, and busy schedules, people do not have the leisure to go out and shop. With many reliable e-commerce websites available, people prefer to buy products online.

    According to sources, the Indian e-commerce market is expected to grow to $188 billion by 2025 from $6.2 billion (2020). It is also predicted that the market is expected to increase by 21.5% by the end of 2022.

    Flipkart, which is India’s one of the biggest players in the e-commerce market, is also considered the most valuable startup in the country today. This Walmart-owned company started its journey by selling books online and further expanded into selling other product varieties such as electronics, fashion, home essentials, and other lifestyle products.

    Through its journey of becoming the most successful startup, Flipkart has acquired several companies. Today, Flipkart has a revenue of 433 billion Indian rupees.

    In this article, let us discover the list of major companies acquired by Flipkart.

    1. ANS Commerce
    2. Yaantra
    3. SastaSundar
    4. Cleartrip
    5. Scapic
    6. Mecha Mocha
    7. Walmart India
    8. Upstream Commerce
    9. Liv.ai
    10. F1 Info Solutions & Services
    11. eBay India
    12. Jabong
    13. PhonePe
    14. FX Mart
    15. Appiterate
    16. AdIQuity
    17. Myntra
    18. Jeeves
    19. Letsbuy.com
    20. Chakpak
    21. MIME360
    22. weRead

    1. ANS Commerce

    Year of Acquisition – 2022

    ANS Commerce Logo
    ANS Commerce Logo

    ANS Commerce is a direct-to-consumer (D2C) SaaS startup. The company offers e-commerce solutions for online brands, such as brand-store tech, performance marketing, platform support, marketplace management, and more.

    Flipkart has acquired ANS Commerce for an undisclosed amount. However, the agreement is yet to be completed due to some closing conditions.

    2. Yaantra

    Year of Acquisition – 2022

    Yaantra Logo
    Yaantra Logo

    Yaantra is an electronic repair company that offers door-to-door electronic repair services for smartphones and laptops and sells refurbished products. The acquisition made by Flipkart is to improve its after-sale services in the smartphone segment and to maintain the recommerce platform. Yaantra was acquired by Flipkart for approximately $40-50 million.

    3. SastaSundar

    Year of Acquisition – 2021

    SastaSundar Logo
    SastaSundar Logo

    SastaSundar operates in online pharmacy and healthcare solutions such as e-diagnostics, and e-consultations with a network of more than 490 pharmacies. Flipkart was acquired to further improve the healthcare system by offering affordable pharmacies to consumers on a large scale. The Flipkart group has a 75.1% stake in the SastaSundar company.

    4. Cleartrip

    Year of Acquisition -2021

    Cleartrip Logo
    Cleartrip Logo

    Cleartrip is an online travel service company. The company offers booking services for flights, train tickets, and hotel reservations in India and the Middle East. The Covid-19 pandemic made a very stressful year for the travel sector, due to which, Cleartip had laid off around 500 employees. Flipkart acquired Cleartrip in April 2021 in a $40 million deal.

    5. Scapic

    Year of Acquisition – 2020

    Scapic Logo
    Scapic Logo

    Scapic is a cloud-based startup that deals in creating and publishing AR and 3D content through a web browser for clients across e-commerce and marketing platforms. The deal made by Flipkart is to enhance its user experience. Flipkart has a 100% stake in Scapic, however, the deal value is still undisclosed.

    6. Mech Mocha

    Year of Acquisition – 2020

    Mech Mocha Logo
    Mech Mocha Logo

    Mech Mocha is a mobile gaming platform that operates a live social game called ‘Hello Play’. This gaming app allows participants from tier II and tier III cities to interact with each other through its in game-video. Flipkart invested in Mech Mocha at an undisclosed amount.

    7. Walmart India

    Year of Acquisition – 2020

    Walmart India Logo
    Walmart India Logo

    Walmart India is a subsidiary owned by Walmart Inc., which is an American multinational retail corporation that has a wide variety of markets dealing mainly in departmental stores, and grocery stores. The reason for Flipkart to acquire Walmart India is to help expand its footprint in the food and grocery segment, which will further strengthen its supply chain.

    8. Upstream Commerce

    Year of Acquisition – 2018

    Upstream Commerce is an Israel-based retail platform that provides cloud-based automated-competitive solutions to help online retailers develop an analysis to boost their sales. Flipkart acquired Upstream commerce to further optimise its product pricing to compete with its rival Amazon.

    9. Liv.ai

    Year of Acquisition – 2018

    Liv.ai is the first Indian company that uses powerful neural network models that enable developers to convert speech into text supporting 10 Indian languages. They aim to give voice to billions of Indians, and the ability to express their language through the digital world. Flipkart acquired Liv.ai for $40 million.

    10. F1 Info Solutions & Services

    Year of Acquisition – 2017

    F1 Info Solutions & Services Logo
    F1 Info Solutions & Services Logo

    In 2017, Flipkart acquired F1 Info Solutions & Services, an IT products repair service provider of brands like Apple, HP, Samsung, Sony, Lenovo, Asus, and many more. The main reason for the acquisition of F1 is to expand Flipkart’s offerings towards after-sale repair services for its IT products and mobile phones.

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    11. eBay India

    Year of Acquisition – 2017

    ebay Logo
    ebay Logo

    eBay is an American multinational e-commerce platform founded in 1995. eBay started its operations in India in 2005 but was not that successful. Flipkart acquired eBay in 2017 for approximately $500 million.

    12. Jabong

    Year of Acquisition – 2016

    Jabong Logo

    Jabong.com is an online portal that sells products in categories like fashion accessories, footwear, apparel, home essentials, and other lifestyle products. Flipkart acquired Jabong through Myntra for $70 million.

    13. PhonePe

    Year of Acquisition – 2016

    PhonePe Logo
    PhonePe Logo

    PhonePe is a digital payment mode for online transactions in India founded by Sameer Nigam. The app operates around the Unified Payments Interface (UPI), regulated by the National Payments Corporation of India. The company was acquired by Flipkart in 2016, although it will function as a separate business unit. Flipkart bought the company for $20 million.

    14. FX Mart

    Year of Acquisition – 2015

    FX Mart Logo
    FX Mart Logo

    FX Mart is a company that offers payment services like digital or electronic payments,  remittances buying and selling of currencies, travel, and related services. The acquisition was made with an aim to enable Flipkart to have its own in-app wallet system and avoid paying a cut to external wallet providers. The deal value was around $6 million.

    15. Appiterate

    Year of Acquisition – 2015

    Appiterate Logo
    Appiterate Logo

    Appiterate is a mobile marketing company that engages in marketing automation to help e-commerce companies push their sales through push notifications and in-app messages. The details of the deal are undisclosed.

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    16. AdIQuity

    Year of Acquisition – 2015

    AdIQuity Logo
    AdIQuity Logo

    A global mobile ad network founded by Anurag Dod, AdIQuity was launched with the aim to facilitate ad agencies to acquire mobile traffic. Flipkart bought this company in hopes to increase its efficiency on the mobile platform.

    17. Myntra

    Year of Acquisition – 2014

    Myntra Logo
    Myntra Logo

    Myntra, initially sold personalised gift items but later on expanded into fashion and lifestyle brands in 2010. In 2014, the company was bought by Flipkart at a valuation of approximately $370 million. The acquisition was done in to beat Flipkart’s rival Amazon to create one of the largest e-commerce markets. To date, Myntra is one of the biggest acquisitions of Flipkart.

    18. Jeeves

    Year of Acquisition – 2014

    Jeeves Logo
    Jeeves Logo

    Jeeves is one of India’s leading third-party after-sales service providers with a network of 320+ service partners. It was during the same year, Flipkart launched its large appliance category.

    19. Letsbuy.com

    Year of Acquisition – 2012

    Letsbuy Logo
    Letsbuy Logo

    Letsbuy.com is an online retail shop selling branded computer technology and digital lifestyle products from top international and domestic brands. Flipkart acquired Letsbuy.com for $25 million.

    20. Chakpak

    Year of Acquisition – 2011

    Chakpak is an online media podium for films revolving around Bollywood, Telugu, and Tamil that enables users to find information regarding their timings, reviews, latest news, and information. Flipkart made this acquisition to let them offer user-generated content for a huge array of Indian movies to their customers.

    21. MIME360

    Year of Acquisition – 2011

    This was a Mumbai-based digital media distribution company. MIME is the short-form of Manoramic International Media Exchange. The company has ties with Saregama and Gaana.com and operates in Mumbai, and Delaware, USA. To improve their digital distribution technology platform, Flipkart acquired MIME360.

    22. weRead

    Year of Acquisition – 2010

    weRead Logo
    weRead Logo

    The first startup acquired by Flipkart is weRead.com. It is an online community for all book readers. The platform was available on Facebook, Myspace, Orkut, Hi5, and Bebo. Flipkart wanted to expand its customer base to further improve its customer book reading experience.

    Conclusion

    The list of startups acquired by Flipkart gives us a clear understanding of how ambitious Flipkart is. They aim to keep growing and compete with their rival Amazon. The group is in the mood to diversify its ecosystem through these various investments in multiple sectors.

    The company has grown tremendously in just ten years and continues to evolve every day by expanding its services for its consumers. Besides these acquisitions, Flipkart has made investments in Ninjacart, Aditya Birla Fashion Retail Limited, Shadowfax, and Arvind Fashions.

    FAQs

    What companies are owned by Flipkart?

    Ans commerce, Yaantra, Sastasundar, Cleartrip, Scapic, Mech mocha, Walmart India, Upstream commerce, Liv.AI, F1 info solutions & services, eBay India, Jabong, Phonepe, FX Mart, Appiterate, Adiquity, Myntra, Jeeves, Letsbuy.Com, Chakpak, MIME360, and Weread are owned by Flipkart.

    Is Flipkart an MNC company?

    Yes, Flipkart is an MNC company founded by Sachin Bansal and Binny Bansal.

    What kind of company is Flipkart?

    Flipkart is an eCommerce company based in Bangalore.

  • Ecommerce Automation – What Is It, Benefits, Tools, Case Studies and More

    Ecommerce automation is creating a lot of buzzes. But, does your company actually need it? Let’s find out.

    The main purpose of any eCommerce marketing campaign is to boost sales. This might include sending marketing emails, managing orders, dealing with customer service, and a lot more.

    These tasks may not look like a big deal when seen individually but can give you a headache when they start to pile up, wasting ample time out of your busy day. Also, apart from these, there are a lot of insignificant tasks that require your time and energy.

    As per Deloitte, such tasks are a waste of time, and shifting your attention can cause fundamental improvement in your operations. This is where automation comes into the picture.

    “The eCommerce industry is a force that no investor can afford to ignore” – Cushla Sherlock

    What Is Ecommerce Automation?
    Benefits of Ecommerce Automation
    Tasks to Automate in Your Ecommerce Business
    Top Tools to Automate Your Ecommerce Store
    Case Studies of Ecommerce Automation

    What Is Ecommerce Automation?

    As per the report published by NASA, 60% to 80% of businesses fail due to human errors. These errors can be easily avoided by using automation.

    Like the automation of any other industry, the purpose of eCommerce automation is to simplify your work and streamline the workflow. If you are running a growing company, you understand how often the work gets overwhelming when you feel like you need more workforce or more leaders or managers in your company.

    Automation can actually help you to overcome these issues by saving a lot of your time and energy. Moreover, with a machine taking care of your tasks, the chances of error are reduced to a minimum and your employees can focus on their actual work instead of worrying about something insignificant.

    Benefits of Ecommerce Automation

    As per Statista, the global retail automation market size which was around 11.3 billion U.S. dollars is expected to grow up to 33 billion dollars in 2030.

    This data clearly indicates that automation is helping businesses to grow which is why more and more businesses are relying on it.

    Let us explain in detail how eCommerce automation can actually help your growing business.

    Time Efficiency

    Getting rid of the repetitive tasks that have to be done every day can save a lot of your time. This increases the focus as well as productivity. Moreover, it gives you extra time to review your plans or start off the pending projects.

    Also, automation gives you the advantage of scheduling your tasks. For example, announcing the release of your new product, applying discounts, providing rewards, adjusting prices, etc.

    Streamlined Workflow & Increased Worker Engagement

    These trivial tasks have become a part of the routine workflow of your employees. Most employees complain that miscellaneous works disturb their actual work due to which they are unable to perform up to their potential.

    Using automation allows your employees to focus on more business-oriented work resulting in higher productivity and enhanced employee satisfaction.

    Boost Customer Satisfaction

    As a growing business, the number of your customers also keeps increasing making it difficult to keep them all satisfied. As most of the customers judge your services by the response time you can certainly improve customer satisfaction through automation.

    The eCommerce automation tools facilitate online shopping engagement giving your customers a great shopping experience. These happy customers mostly turn into repeat customers.

    Cost Reduction

    With automation, the cost of working also reduces considerably. The main reason for this is that the mundane tasks are taken care of by the tool so your employees can focus on their work without disturbance.

    This reduces the need for overtime work or increased manpower, ultimately reducing the expenditure.

    Better Communication With Suppliers

    The automation software gives before-time notification whether a product is about to go out of stock or inventory is below a certain level. These can also send triggers to the suppliers asking them to send in the required products.

    Moreover, with timely information, you also get time to look into the supplies rates or other better contracts that may be available from different suppliers. Thus, it helps you grab better deals.

    Tasks to Automate in Your Ecommerce Business

    Up till now, we have given you enough statistics and reasons to know that automating your eCommerce business is in your favor and can help you run faster towards your success.

    Now, let us take a look at the tasks that you can automate now to make your business grow faster.

    Customer Service

    Your employees may not be working after 5 but your customers might visit your website to buy a product even after the working hours are over, and they need assistance. So, how can you manage that?

    The answer is simple, automation. The ability of these tools to provide real-time feedback as well as their ability to instantly answer the queries leads to satisfied customers. Owing to the pleasant experience there is a high probability of these customers coming back to you.

    There are a lot of AI-based tools designed for this purpose. These work as chatbots or virtual assistants and respond to your customers based on the previously formulated rules and fed commands.

    Chatbot Example
    Chatbot Example

    Business Management Automation

    Whether you are about to add a new collection of products or have a weekly sale to offer, automation can help you with all your tedious jobs.

    The tool helps you to schedule your sales with regular posts on social media to attract the attention of customers or set a countdown to keep the hype alive in the customers, and much more.

    A number of heatmap tools are available that help you figure out where to post your ads while launching a new product. They also further help you identify the channels that are working well so you can pay more attention to them.

    Heatmap Example
    Heatmap Example

    Order & Inventory Management

    Managing the inventory is one of the most important yet boring tasks. You obviously need to keep track of your stock to inform the suppliers and order fresh products but doing this manually can be really tedious.

    You can use certain inventory management tools for these purposes that are easy to use and work like wonder. These tools can actually save you from losing revenue owing to poorly managed inventory.

    Automation tools are designed to prepare and send a purchase order to the relevant supplier whenever an item goes out of stock. You can also enable out-of-stock or low-stock notifications in these tools to keep you updated.

    Email Marketing

    Writing and sending emails to your customers manually can be really tedious and boring. Moreover, it is practically impossible to track the activity of each and every customer and send the emails accordingly.

    This is why automation tools are available for help. Whether you have to send the welcome emails, cart abandonment emails, order confirmation emails, or post-purchase engagement emails, these tools keep track of every customer without missing the details.

    Fraud Prevention

    As per a survey, fraudsters take away around $12 billion each year from the eCommerce industry. They use new and sophisticated techniques every time to deceive the customers and business owners.

    There are automation tools that can help you save a large amount of money going into the wrong hands. These tools help you verify each order by checking the IP address or carrying out other verification processes, thus saving you from fraud.

    Accounting

    From funds to invoices, or to keeping track of the payments made to suppliers, accounting can be difficult. Also, if you are new to the business keeping an accountant can be expensive.

    Automating your accounts can save your day. You can use tools that will help you through all your accounting needs without taking a toll on your budget.

    Website Building

    If you are just starting your website to set up your online business without a big budget, the automation tools can be a big help, especially if you are not a technical person.

    These tools can help you with most of your small problems like choosing a template for your website, changing themes, or adding pop-up banners. So you actually spend your money only when you are in real need.

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    Top Tools to Automate Your Ecommerce Store

    Choosing the best automation tool for your website can be complicated. Below, we have listed 6 top automation tools to help you with your eCommerce business. They are:

    MailChimp

    This tool is best known for creating intuitive email campaigns depending on the type of business.

    HubSpot

    This is a very popular tool that mainly focuses on inbound marketing. It pays attention to the sales marketing activities and offers services for support, sales, and marketing.

    Zendesk

    This is an application available as a cloud-based Software as a Service (SaaS). It is popularly used for customer service.

    Verloop.io

    This tool is used for customer care to automate conversational support. The insightful data help you keep the customers engaged.

    Sendgrid

    This tool focuses on 1:1 email communication. Moreover, it directly sends customer-centric SMS-based notifications in real-time.

    Jumplead

    This tool helps you generate leads for your eCommerce store. You can also respond to customers, manage leads, and handle customer accounts through this.

    Case Studies of Ecommerce Automation

    For your reference, we are adding a few case studies to help you understand how eCommerce automation has helped several companies grow their online business.

    Truwood

    This Company manufactures bamboo and wood-made watches. They utilized cart abandonment emails and messages. They target the audience based on the value of the cart, giving preference to high-value carts.

    They send messages and emails to the cart owners with the picture of their selected product offering some discounts and creating a sense of urgency through a limited-time offer.

    This strategy has worked really well for the company increasing their return on investment by around 35 times.

    Draper James

    The brand organizes a weekly sale, every year, in mid-march, for celebrating the birthday of its founder, Reese Witherspoon. They utilize the science of retention for their marketing strategy.

    So, instead of the bulk emails, they only send customized emails to the users who have purchased or visited the site in the last 90 days. They nurture their leads by only sending relevant content to the target audience.

    This strategy has led to a 15.4% increase in their year-over-year revenue, even when they have been sending 48.7% lesser emails.

    Premier

    This eCommerce store sells accessories and apparel. They focused on improving the customer experience by sending them price drop emails for the product they have shown interest in their previous budget.

    The automation tools for sending customized emails have worked really well for the brand and resulted in a huge increase in open and click rates.

    Blush and Bar

    This brand sells sustainable and affordable jewellery. As they noticed that the maximum traffic for their site came through social media ads, they utilized these leads to reach their target audience.

    They generated pop-up ads for mobile devices that do not require much information to be filled in but allowed the user to subscribe in a few taps.

    This simple but effective marketing strategy has led to an increase of $39,000 in their sales within the first month of implementation.

    Embla

    This brand sells home goods online. They used a holistic SMS marketing strategy for improved customer experience and trust-building.

    Instead of asking every visitor to subscribe to their website they only triggered this to the customers who were in the final stages of buying their product. Through this, they began a friendly re-engagement campaign for their customers.

    This strategy has really helped them to win back inactive customers and resulted in a 60% increase in their conversion rates.

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    Conclusion

    Ecommerce automation in all its capacity is helping businesses to grow online. The different services are offered as per the business requirements. They help in better utilization of time, money, and resources as well as help in improving customer satisfaction.

    These tools are designed to streamline the workflow and increase work engagement. Overall, the Ecommerce automation tools are worth your money, time, and efforts.

    FAQs

    Why do companies use eCommerce automation?

    Many companies use eCommerce automation to streamline workflow, save time, boost efficiency, and also help boost customer satisfaction.

    What is workflow automation in eCommerce?

    Workflow automation is when repetitive tasks are done with the help of automation tools instead of humans.

  • How Can Ecommerce Personalization Help You Increase Conversion?

    The COVID-19 pandemic has had impactful destruction worldwide. However, it has helped e-commerce market sales soar to great heights. As per recent reports, the Global E-commerce market is expected to cross the $5.5 trillion mark by the end of 2022. The growth rate of the market is expected to rise to 24.5 per cent by 2024.

    Standing in the e-commerce industry isn’t everybody’s cup of tea. Big companies, such as Amazon, Flipkart, and Sephora have captured 60-70 per cent of the market. When it comes to customer acquisition, this sector has cut-throat competition. Hence, it’s essential for every e-commerce website/app to have a personalized marketing strategy – for a better user experience. In this post, we have talked about eCommerce personalisation and how to employ it to increase conversion rates.

    What Is Ecommerce Personalization?
    How Ecommerce Personalization Can Help You Increase Conversion?
    Ecommerce Personalization Ideas
    Examples of Ecommerce Personalization

    What Is Ecommerce Personalization?

    Ecommerce Personalisation is a technique that furnishes brands/businesses with a unique personalized marketing ideology. The marketing strategies are entirely based on how users interact with the brand – to allow an ultimate shopping experience.

    eCommerce personalisation is in real demand at the moment. And that’s because of the perfect utilisation of data sources. Depending on the order history, user search, customer location, browsing data and user-generated data, the brand uses unique personalisation to build a top-notch customer experience.

    The primary motive behind these personalisations is to show customers what they want to see and when they want it. So, customers get the relevant recommendation based on their preferences. All these undertakings are monitored using AI-based personalised software.

    How Ecommerce Personalization Can Help You Increase Conversion?

    Unlike a physical store, increasing the conversion rate in an online store is a difficult task unless you know what customers need. In a physical store, you have a chance to influence the mind of your customer by communicating. However, in online mode, it’s not happening. Thus, eCommerce Personalisation offers the audience every possible thing they would wish for.

    With the user-generated tool, the brand understands the interest of the audience and estimates their responses. After all, every shopping brand seeks more information to provide a better shopping experience the next time.

    Customers like to visit places where they get a user-friendly environment and where they are taken care of. So, the only way to make all of these things possible is personalisation.

    A survey report provides the data, facts and stats that confirm – personalisation helps increase conversion rate. Almost 73% of the people prefer a personalized shopping experience. And, almost 90% of them accept that personalisation influences their right purchasing judgment.

    Ecommerce Personalization Ideas

    Here are some of the ideas on which Personalisation works:

    Recommend the latest viewed products

    It happens quite frequently that users might be interested in a specific product, but they forget to add it to the cart. Thus, this recommendation strategy will help customers start their shopping at the place where it ended.

    Example of recently viewed products
    Example of recently viewed products

    Personalized product recommendation

    Along with the previously searched product, you may recommend related products to the consumers. Personalizing product recommendation is one of the widely used eCommerce personalized ideologies. As per the report by Barilliance, personalized product recommendation generates up to 31%  of the total revenue of an e-commerce site.

    Example of related products
    Example of related products

    Create a personalized best-selling product list

    You may create some sort of best-selling products list based on the user’s interest. It will act as a quick recall of the product they wished to buy earlier. This increases the chance of a conversion.

    Allow UGC to work accordingly to help visitors

    UGC works on the FOMO (fear of missing out) principle. It displays unique products that are used in daily life. Hence, creating a fear of missing out on the environment. It influences the customer’s mind that they might buy this product so that they don’t miss something.

    Personalize the home page with recent searches

    As mentioned earlier, Amazon uses this homepage personalisation technique to boost customer acquisition. It bestows an easy-to-use interface where consumers can find products of their kind on the home page.

    Carry out an automated personalized email campaigns

    Email campaigns are one of the primary steps to building a powerful user channel. It keeps you ahead of your competitors. Automated personalized email campaigns keep on reminding the customer about your assistance. Thus, increasing the chance of a conversion.

    Example of cart abandonment email
    Example of cart abandonment email

    Offer category-specific promo codes

    Promo codes have always been a customer favourite part. It attracts them to certain product categories. Once you issue these category-specific promo codes, you may either send in an email or a pop-up message to keep your user up-to-date.

    Example of promo code
    Example of promo code

    Seek a customer’s feedback request

    One of the most effective ways to know your customer requirements is to request customer feedback. It helps the brand improve personalisation techniques for that particular user.

    Example of customer feedback
    Example of customer feedback

    Show pop-ups considering the previously viewed products

    Pop-up ads should always be the first preference while personalising a website. For instance, if the user is a first-time visitor, the pop-up will encourage them to subscribe and avail discount on the first purchase.

    Example of Ecommerce Personalization

    Still, confused with the principles and working of E-commerce Personalisation? Below listed are a few examples to assist you further for a better understanding.

    Amazon

    Amazon is the father of all eCommerce personalisation companies. Once you click on the app or website of Amazon, you’ll be redirected to the home page. There, you’ll find numerous personalized product recommendations.

    Amazon automates all the data of your phone and recommends the products you recently enquired about. It uses search data, recent purchases, locations, and other data to provide particular recommendations.

    Amazon recommendations
    Amazon recommendations

    Important Features for making an E-Commerce Website
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    StartupTalkyMuskaan Kapoor

    Conclusion

    If you wish to conquer the eCommerce sector, you should consider Personalization. Ecommerce personalization keeps your user engaged, provides a user-friendly experience, and increases conversion.

    Personalization in eCommerce is vital as it ensures customer acquisition. Besides, it not only helps you stand out from your competition but helps build grounded/human-like connections with the buyers. It also furnishes customers full control, improving the user experience. This, in turn, boosts conversion rates!

    FAQs

    What is eCommerce personalization?

    Ecommerce personalization is when a company displays the product to the consumers based on demographics, intent, preferences, browsing history, previous purchases, and device usage.

    What is an example of personalized marketing in eCommerce?

    When an eCommerce store recommends your products based on your interest, location, and browsing data.

  • 20 Killer Shopify Exit-Intent Popup Apps to Boost Retention

    Are a lot of your online store visitors leaving your website without making any purchases? Do you want to boost retention? If yes then keep reading this article.

    Most of your visitors won’t purchase unless you give them some kind of discount. To offer the right offers to the right customers when they are trying to leave your store you can take advantage of exit-intent popups.

    If you search for the best exit-intent popups on the internet you will get confused. To make things easier for you we bring you 20 killer Shopify exit-intent popup tools to boost retention.

    1. Privy
    2. Popupsmart
    3. Adoric
    4. Personizely
    5. Picreel
    6. Optimonk
    7. Wisepops
    8. Poptin
    9. Popup Upsell
    10. Original Wheelio
    11. Pixelpop
    12. Popup Maker
    13. Sendvio
    14. Justuno
    15. Prestashop
    16. SP – Sales Exit
    17. PopApp
    18. Socital
    19. Discount Popup
    20. Last Second Coupon ‑ Exit Pop

    What is an Exit-Intent Popup and How Does it Work?

    An exit-intent popup is a special technology that provides visitors with discounts when they are attempting to leave your online store. This technology tracks the visitor’s mouse movements.

    So, when your visitor’s mouse is going to the upper portion of the page he/she gets an offer or a discount which incentivizes them to make a purchase.

    For new visitors, you can tell them to sign up for their email list or make an account. You can change the overall style, message, and graphics of the popup according to your customer needs and brand voice. With that understood, let’s see the 20 best Shopify exit-intent popup tools.

    1. Privy

    Privy Website
    Privy Website

    Privy is an all-in-one tool that allows you to grow your email list, send welcome and cart abandonment emails and text, give discounts to first-time visitors, send newsletters and retain previous customers.

    Using this tool you can place high-quality popups and flyouts in your store. The spin to win is another interesting feature that incentivizes visitors to join the email list in a fun way. The best part here is that you can use it for free with limited functionalities.

    Key Features

    • You can customize and edit all the popups and flyouts.
    • You just need to drag and drop to customize your templates. (no coding language required)
    • A/B testing
    • Autoresponders
    • Analytics
    • Multiple trigger settings

    Pricing

    • $15/mo (Conversion+Email)
    • $45/mo (Conversion+Email+SMS)

    2. Popupsmart

    Popupsmart Website
    Popupsmart Website

    Popupsmart is easy to use the tool through which you can create awesome-looking exit popups that allows you to build an email list and SMS subscribers, collect feedback on thank you pages, give special offers and ultimately boost your conversion rate. The tool has a huge variety of popup templates.

    It also has a free plan with 5000 page views/month.

    Key Features

    • No coding knowledge is required.
    • Create mobile-friendly popups.
    • Inject urgency into your exit popups.
    • Redirect your users to WhatsApp chat.
    • Inform your visitors about new products, services or offers.
    • Targeting options
    • Allows integrations with various software like MailChimp, Google Analytics, Opencart, Wix, WordPress and many more.

    Pricing

    • $24/mo – Basic
    • $66/mo – Pro
    • $108/mo – Expert

    3. Adoric

    Adoric Website
    Adoric Website

    Adoric allows you to create smart exit-intent popups when visitors are about to leave the website or scrolling down the page. The popup is also triggered when a visitor stays for a particular time frame in your store. You can even schedule campaigns in advance.

    You can also segment your audience. Using this tool you can collect emails using the opt-in forms and make gamified popups to catch the attention of the visitors. It offers a free plan with 1,000 Pageviews, 1 domain and limited targeting options.

    Key Features

    • In-built drag and drop editor
    • 10,000 free graphic elements and a wide variety of templates
    • Create mobile-friendly popups.
    • Add countdown popups to create urgency.
    • Make personalized popups that show the user’s name and city at the top of the message.
    • Embed videos and add animations effects
    • Advanced targeting options
    • Take advantage of previous user behaviour to create effective campaigns.
    • Analytics tool
    • A/B testing

    Pricing

    • $9 /mo – Basic
    • $29 /mo – Essentials
    • $79 /mo – Standard

    4. Personizely

    Personizely Website
    Personizely Website

    Personizely allows you to collect the email addresses of the visitors and boost your sales using its exit popups. It has advanced triggers and targeting options that allow you to make personalized popups that speak directly to the customer.

    Key Features

    • It has advanced audience targeting options like activity history of the visitor, referral source, order history, cart value and many more
    • Web personalization functionality
    • Multiple triggers like adding to the cart, time spent, scroll per cent and element click/hovering
    • Make personalized popups

    Pricing

    The pricing of Personizely depends upon the number of monthly visitors your store gets:

    • For 10k visitors: $29/mo (No website personalization)

    5. Picreel

    Picreel Website
    Picreel Website

    Picreel is an effective tool that allows you to make personalized exit popups, grow leads, reduce cart abandonment, recommend products and increase your revenue. It is a user-friendly platform that has a wide variety of templates and advanced targeting options. It also offers a free plan.

    Key Features

    • 100+ Popup Templates
    • Offer exciting discounts and recommend products to the visitors as they are trying to leave the website
    • A/B testing
    • Advanced personalization and targeting options
    • Real-time data about visits, impressions & conversions
    • 700+ CRMs & marketing integrations

    Pricing

    • $14/mo – Starter
    • $52/mo – Basic
    • $112/mo – Plus
    • $299/mo – Pro

    6. Optimonk

    Optimonk Website
    Optimonk Website

    Optimonk is an advanced tool using which you can make high-converting popups. You can grow your email and SMS list. You can make 6 different types of popups: welcome popup, conversational popup, win a gift popup, lucky wheel popup and ebook popup. It also comes with advanced targeting options. With the free plan, you will get unlimited campaigns, 15,000 pageviews and 1 domain.

    Key Features

    • Recommend products to visitors based on their stage of awareness, needs and wants
    • Promote your best discounts and stop cart abandonment
    • Upsell and cross-sell to your past buyers
    • 300+ mobile-friendly templates
    • A/B testing
    • Integrate it with MailChimp, Google Analytics, Active Campaign, Hubspot, AWeber and many more

    Pricing

    • $29/mo – Essential
    • $79/mo – Growth
    • $199/mo – Premium

    7. Wisepops

    Wisepops Website
    Wisepops Website

    Using Wisepops you can make beautiful popups, banners and bars for both mobile and desktop. You can grow your email list, retain your previous customers, collect feedback and send personalized offers and coupons. You can test this tool using its free plan.

    Key Features

    • Drag and drop editor
    • 60 ready-to-use templates
    • You can target the right customers based on the source of traffic, device, session history, geolocation and more.
    • Monitor displays, clicks, emails and conversions in real-time.
    • A/B testing

    Pricing

    The pricing will depend upon the number of pageviews your store gets a month. Its basic plan is as follows:

    • $49/mo – 100,000 pageviews per month

    8. Poptin

    Poptin Website
    Poptin Website

    Poptin allows you to make popups that increase engagement and leads, convert your visitors into subscribers and reduce your shopping cart abandonment. You can also create smart embedded forms. The free plan is loaded with 1,000 visitors/mo, 1 domain, unlimited popups, chat and email support.

    Key Features

    • Drag and drop editor
    • Send coupons and welcome emails.
    • Advanced exit intent triggers
    • Create a wide variety of popups like lightbox popups, gamified popups, countdown popups, fullscreen overlays, and top and bottom bars.
    • A/B testing
    • Mobile-friendly templates
    • Target users by traffic source, and countries and control the frequency of your campaigns.
    • Integrates with Hubspot, MailChimp, ConvertKit, Zapier, Zoho CRM and many more.

    Pricing

    • $25/mo – Basic
    • $59/mo – Pro
    • $119/mo – Agency

    9. Popup Upsell

    Sales Popup which was earlier known as Popup Upsell is another user-friendly tool that allows you to make intuitive popups. Reduce your cart abandonment, grow your email list and promote products. The free plan gives you the first 500 popup views, 15 pre-made popup themes and 5 types of popups.

    Key Features:

    • Create mobile-friendly popups
    • Customize every element of the popup
    • Design 5 types of popups: Email popup, newsletter popup, discount popup, exit-intent popup and announcement popup.
    • Advanced analytics and triggers
    • Integrates with MailChimp and Omnisend

    10. Original Wheelio Spin Popups

    Are you tired of creating the same vanilla-style popups? Do you want to make an exciting gamified pop-up? If yes, then using this tool you can create a fun gamified pop-up that will allow you to collect email addresses and mobile numbers and provide coupon codes. The tool offers a 7-day free trial.

    Key Features

    • Multiple themes
    • Google compliance & GDPR
    • Advanced triggers
    • A/B testing
    • Integrates with recart, klaviyo, pushowl, postscript, omnisend and SMS bump

    Pricing

    • $14.92/mo – Level 1
    • $29.92/mo – Level 2
    • $54.92/mo – Level 3
    • $109.92/mo – Level 4

    11. Pixelpop

    Pixelpop Popups and Banners by Orbit provides you with all the necessary tools to make exit popups, announcements, banners and promos. Fine-tune all the elements of the popup according to your needs. The plan provides you with 500 monthly popup views.

    Key Features

    • Beginner-friendly
    • Loaded with 7 types of popups templates (including email signup and coupon codes)
    • Collect email addresses
    • Create popups that allow you to promote products, special offers, coupon codes, gift guides and social media accounts
    • Target audience by devices like country, page, URL/UTM, and more
    • Make cookie disclaimer
    • Smart targeting options
    • Analytics dashboard

    Pricing

    • $12/mo – Starter
    • $24/mo – Growth
    • $48/mo – Pro

    12. Popup Maker

    Popup Maker Exit Intent Popups by Sygnoos give you the opportunity to create beautiful popups easily that grow your email subscribers and boost your conversion rate. Create a contact form, subscription form, age restriction, countdown and push notifications. You can try the 14-day free trial.

    Key Features

    • 80+ popup templates
    • Create a spinner to give a game-like feel to your popup and smartly give discounts
    • 7 smart triggering options
    • Autoresponder
    • Include video URLs in your popup
    • Send newsletters
    • Get detailed statistics
    • Integrates with MailChimp, Google Analytics, Zapier, ConvertKit, GetResponse and ActiveCampaign

    Pricing

    • $6.95/mo – Individual
    • $14.95/mo – Professional
    • $21.92/mo – Enterprise

    13. Sendvio

    Sendvio Website
    Sendvio Website

    Sendvio: Email Marketing and SMS which was previously known as Abandonment Protector allows you to create engaging popups to retain visitors who have abandoned their cart. Grow your email and SMS list, automate your email workflow and send newsletters. The free plan offers up to 500 emails/month, 55 SMS, and advanced segmentation and comes with the phone, chat, and email support.

    Key Features

    • Pre-built workflows with all segmentation tools
    • Premium phone, chat, and email support
    • Pre-designed mobile-friendly templates
    • Advanced segmentation
    • Detailed analytics

    Pricing

    • $11/mo – Professional

    14. Justuno

    Popups for Email, SMS and Upsell by Justuno is another unique tool that allows you to make targeted popups. You can grow your email and SMS list and recommend products based on cart contents and best sellers. The free plan gives you 5000 monthly visitor sessions, lead capture and website messaging popups, A/B testing, advanced targeting and segmentation.

    Key Features

    • Make personalized popups based on UTMs and the onsite behaviour of the visitor
    • Reduce cart abandonment, capture leads and increase conversion
    • Easily customize popups
    • Advanced targeting
    • Analytics
    • A/B testing

    Pricing

    • $29/mo – 10k monthly visitor sessions
    • $29/mo –  25k monthly visitor sessions
    • $99/mo – 50k monthly visitor sessions

    15. Prestashop

    Using the Knowband Prestashop Product Tabs Addon tool you can display an interactive subscription popup when the visitor is trying to leave the website. Increase your number of subscribers and customize the popups.

    Key Features

    • Easy to use
    • Lead generation
    • GDPR compatibility
    • Offer discounts to your visitors
    • Analytics
    • Integrates with  MailChimp, Klaviyo, and SendinBlue

    Pricing

    • $35.59 – 3 months
    • $42.59 – 6 months
    • $45.59 – 12 months

    16. SP – Sales Exit

    SP (Sales Exit-Intent Popup) gives you all the functionalities you need to make an exit-intent popup that retains your customers, grows your email list and converts visitors into shoppers. The interface is clean and you will start making pop-ups in no time. The free plan comes with 100 unique impressions, templates, scheduling, page and device targeting and fast support.

    Key Features

    • Ready-made Black Friday and Cyber Monday templates
    • Add a countdown timer
    • Choose different triggers for different pop-ups to make your message more personalized
    • Add a customised CTA button
    • Hides the close box of the popup
    • Make a responsive popup for any device

    Pricing

    • $4.95/mo – Pro

    17. PopApp

    PopApp ‑ Exit Intent Popups by Rumoz track the movements of the cursor in real-time. As soon as it detects that the visitor is about to leave the store it shows an interesting popup.

    This helps you in reducing your cart abandonment rate. Just like any other tool on this list you can grow your email list and show discounts to your visitors. The free plan offers RTL layout for all your themes, Google fonts and 24/7 manual bug fixes.

    Key Features

    • Beginner-friendly
    • Create popups that work for all devices like desktops, laptops, mobiles and tablet
    • Design unlimited popups
    • Comes with a wide variety of completely customisable templates
    • To avoid showing the same popup again and again to the same visitor the tool offers a smart feature to show the popup once per session

    Pricing

    • $ 1.99 – Premium

    18. Socital

    Socital Exit‑intent Popups by Market Analytics Technology Ltd gives you the opportunity to add social media logins to your popups to increase your social media engagement.

    You can stop your growing cart abandonment rate, grow your email list, personalize product recommendations and increase your sales. You will get 3,000 pageviews/month, unlimited campaigns, 200+ ready-made templates, advanced targeting, exit-intent technology and free support with the free plan.

    Key Features

    • With its easy-to-use popup builder, you can create email popups, exit-intent popups, cart recovery popups, countdown timer popups and success message popups
    • All the popups are mobile-friendly
    • It is loaded with a wide range of triggers that allows you to target visitors based on their behaviour
    • Campaign Performance Statistics
    • Segment your email subscribers based on their age, gender and interests
    • Collect data from social media logins

    Pricing

    • $29/mo – Accelerate
    • $69/mo – Growth
    • $179/mo – Pro

    19. Discount Popup

    Discount Popup on Store Exit by iSenseLabs provides a lot of popup animations and customisable options. This allows you to make a popup according to your needs. Using this tool you can lower your bounce rate, promote discounts, get more quality leads and decrease your cart abandonment rate. All the popups that you create will work smoothly on mobile.

    Key Features

    • Create specific popups for different pages
    • Decide the frequency of the popup
    • 10+ different animations for the popup
    • You can place the popup anywhere on your store: top, middle and bottom (comes with 9 different positions)
    • Create unlimited pop-ups
    • Get access to dedicated ‘admin mode’ using which the pop-ups will only be visible to you. This allows you to create and test your pop-ups without worrying about your visitors
    • Analytics
    • A/B testing
    • Export your analytics in a wide variety of formats like CSV, XLSX, ODS, and JSON)

    Pricing

    • $6.99/mo – Basic

    20. Last Second Coupon

    Last Second Coupon ‑ Exit Pop by Hextom has advanced targeting options that make your popups unique. You can display your discounts as soon as the visitor moves the cursor to the upper portion of the screen.

    Key Features

    • Unlimited number of impressions
    • Templates for holidays and special events
    • Display a unique discount code to each visitor in real-time
    • Customize each and every element of the popup template
    • Upload your own picture to the popup
    • Display pop-ups on specific pages
    • Show different messages to the visitor when their cart is full or empty
    • Create personalized popups for visitors from different countries

    Pricing

    • $9.99/mo – Pro

    Conclusion

    We hope that this list would have helped you find a perfect Shopify exit-intent popup tool. Remember that there are no set rules for choosing a perfect exit popup tool. Think about the budget and needs of your business and you will surely find the right tool from this list.

    As most of the tools come with a free trial you can first use them for free. Afterwards, you can buy their premium plan to get access to more robust features.

    FAQs

    How does exit-intent pop-up work?

    When a buyer is leaving the site the exit intent detects and displays a popup.

    Are exit intent pop-ups worth it?

    Yes, exit-intent popups have resulted in an increase in conversions of 5% – 10%.

    What are some of the best Shopify exit-intent popup tools?

    Privy, Popupsmart, Adoric, Personizely, Picreel, Optimonk, Wisepops, and Poptin