Tag: ecommerce platforms

Best No Code Development Platforms for Ecommerce Online Stores

E-commerce is the relatively newer and lately more preferred method of trade and commerce. You can find almost everything you need on the internet, ranging from groceries to electronics, from books to even SaaS software. E-commerce has enabled us to buy and sell products online, and since the pandemic has forced us to stay indoors for most of the previous year, it has only encouraged E-commerce sales.

E-commerce works with online stores selling either their own products or products that other people list for sale. Until a few years ago, building and managing an online store would require having extensive knowledge of web development frameworks, some of the popular ones being Node, React, Angular, and Django.

However, with the advent of no-code e-commerce platforms, this has changed, and although some might still prefer custom-made landing pages and websites, the no-code E-commerce platforms are an ever-expanding regime of fresh and advanced features without the need for any code. This is why finding the best platform for eCommerce website development is hard.

What is a No-Code E-commerce Development Platform?

No Code E-commerce Development Platforms allow you to develop, manage, and run your own E-commerce platform and sell your products online without typing a line of code. Most of the best website builder software platforms offer pre-built templates and an efficient and intuitive drag-and-drop interface that make it easy to create and customize your store, add products, manage orders and payments and allow users to design and brand their own logos.

Here we compare the top 5 no-code eCommerce development platforms, so you can choose the best suited for you in accordance with your design and the kind of store you want to run. Hopefully, this article will give you the best no-coding eCommerce website.

BigCommerce
Shopify
SquareSpace
Wix
Weebly
Swell

BigCommerce

Website	www.bigcommerce.com
Rating	4.4/5
Founded in	2009
Best for	Retail businesses of all sizes
Powering	95 thousand sites
Entry Level Price	$29.95/month
Free Trial	15-Days

BigCommerce is one of the best eCommerce development platforms as it allows you to build your own online store without any code and offers a free trial period of 15 days as you choose a suitable plan. It offers e-commerce development tools and essential features to design your storefront specific to your needs and helps you launch your store with expert E-commerce support. They manage updates, security, and hosting for you, allowing you to concentrate on meeting customer needs.

Moreover, as you build your brand along the way, you can also scale your business with BigCommerce. Be it store management, or driving customer traffic to your store, this no code development platform can handle it all, and all you need to really focus on is selling the right product.

BigCommerce Tutorial 2023 (Make an eCommerce Store The Easy Way)

Features Offered by BigCommerce

BigCommerce is among the top nocode platforms as it offers some of the best inventory management tools to give the best user experience to your customers with a personalized approach.
It allows you to choose from the most trusted shipping and payment accepting services so you can have a customized experience.
The BigCommerce website builder helps you get to drive higher traffic to your store through advanced SEO strategies and customizable URLs.
Big Commerce also offers Plug-in POS integrations such as Square and Clover, along with channel integrations with giants like Amazon, eBay, and Facebook.
Advanced marketing tools help your customers enjoy an efficient experience and a streamlined checkout, so they keep returning.

Pros:

A 15-day free trial is available
SEO tools to improve organic reach
Seamless selling on social media
One-click integration with Google Shopping
Robust page builder
Webinar, tutorial, and guide are available
Email Marketing tool
Easy to use

Cons:

Doesn’t allow to add custom typeface in themes

Pricing for BigCommerce

BigCommerce offers 4 different pricing plans namely the Standard Plan, Plus Plan, Pro Plan, and Enterprise Plan. While Bigcommerce offers 15 days free trial. Most of the features of paid plans are similar such as mobile responsive website, single-page checkout, multi-currency support, and more. The pricing details of each plan are given below.

Plan	Monthly Pricing	Annual Pricing
Standard	$29.95/month	$29.95/month
Plus	$79.95/month	$71.95/month
Pro	$299.95/month	$269.96/month
Enterprise	Custom Price	Custom Price

Try BigCommerce Now

Shopify

Website	www.shopify.com
Rating	4.5/5
Founded in	2004
Best for	Best for Larger Businesses
Powering	800 thousand sites
Entry Level Price	INR ₹20/month
Free Trial	3-Days

Shopify website is one of the most popular E-commerce platforms and the best no-code website builder software, as it allows users to build, manage and run their very own online stores. Shopify provides an online store, a payment processor for credit cards, and a POS app to support in-store transactions. This best website builder, allows you to start your online business, market and sell your products, and manage your store on a day-to-day basis, without having to type a single line of code.

Statistics have shown that about 1 million businesses have delivered using Shopify, and have generated combined sales of over $200 billion. Numerous renowned brands, including Tesla Motors, Budweiser, Red Bull, LA Lakers, GoldieBlox and the New York Stock Exchange trust Shopify to power their business.

Features Offered by Shopify

Shopify India offers an online platform for starting an online store and serving customers while you can also hire Shopify experts.
Shopify app offers tools such as Kit and Klaviyo for social media marketing so you can reach more customers.
Oberlo and Printful are some dropshipping tools offered to users by Shopify even furnishing you with the facility of print on demand.
With this no code development platform, you can sell anywhere and to anyone with a Point of sale, as well as online through your website.
Get the required insights with an interactive dashboard to manage payments and shipping, which is what makes it the top no code development platform.

Pros:

Free trial is available
Abandoned cart recovery
Free SSL certificate
Analytics and reports
Marketing automation
Pre-built good-looking themes
24/7 email and live chat support
Wide range of integration
Drag and drop store builder

Cons:

Limited features in the basic plan
Difficult to migrate your site to other platform

Pricing for Shopify

Shopify India offers 3 different pricing plans, called the Basic Shopify plan, the Shopify plan, and the Advanced plan. The Basic plan is suited to new businesses, The Shopify plan is built for a growing business and the Advanced plan is more suited to scaling businesses. The pricing details of each plan are given below.

Plan	Monthly Pricing	Annual Pricing (Save 10%)
Basic	INR ₹20/month (For 3 Months)	INR ₹1,349.08/month
Shopify	INR ₹5,599/month	INR ₹5,039.08/month
Advanced	INR ₹22,680/month	INR ₹20,412/month

Start Using Shopify Now

SquareSpace

Website	www.squarespace.com
Rating	4.6/5
Founded in	2007
Best for	A Dream for Creatives
Powering	2 million sites
Entry Level Price	$23/month
Free Trial	14-Days

SquareSpace is another open-source no code platform that is among the top no-code development platforms as it offers creatives simple tools to build their own websites. This platform enables you to create a website quickly, even if you’re a beginner. It can be done using the well-known “drag and drop” technique. Its extensive selection of templates lets you build professional websites with minimal design. It offers a plethora of no code tools and industry-standard templates to choose from along with all the tools that you need to run your online store.

SquareSpace makes E-commerce easy with a user-friendly website design and customer services, making it the best no-code web app builder. With SquareSpace, not just products from your inventory, you can also sell subscriptions and digital content.

Features Offered by SquareSpace

Not just physical goods, with this no code desktop app builder, you can also help your business grow with appointments and other services.
Enable online bookings and calendars with customer emails and make a mailing list for email campaigns to reach a wider audience.
Integrate social channels and embed maps in your website to make announcements and guide your customers to find your business.
Offer flexible payments and checkout options to your customers with a built-in tax compliance tool and that is why it is the best no code platform.
Also, give out discounts and coupons to your customers to improve conversion rates and recover abandoned carts.

Pros:

Robust online store builder
Blogging tools for product release
Built-in SEO tools
In-depth analytics
Mobile app is available
Free-trial is available
Free logo maker
Intuitive interface

Cons:

Limited customizations options
Some users reported slow page loading speed

Pricing for SquareSpace

SquareSpace offers its users 4 different pricing options – Personal Plan, Business Plan, Commerce Basic Plan, and the Advanced Commerce Plan. While Business Plan is the most popular one, the Commerce Basic and Commerce Advanced plans are the ones you should explore if you wish to build an online E-commerce store. The pricing details of each plan are given below.

Plan	Monthly Pricing	Annual Pricing
Personal	$23 per month	$16 per month (Save 30% annually)
Business	$33 per month	$23 per month (Save 30% annually)
Commerce Basic	$36 per month	$27 per month (Save 25% annually)
Commerce Advanced	$65 per month	$49 per month (Save 24% annually)

Start Using SquareSpace Now

Wix

Website	www.wix.com
Rating	4.4/5
Founded in	2006
Best for	All-around website builder on the market
Powering	220 million sites
Entry Level Price	₹500/month
Free Trial	Not Available

Wix is a no-code eCommerce website creation platform that helps you build, launch and manage your website in different niches including E-commerce. The all-in-one eCommerce website builder offers you all the tools that you need to successfully run your business or an online store tailored to your specific needs.

It is also known to be the best platform for eCommerce website development, as you can connect with a team of professional designers and marketers to build your brand and start selling.

With Wix, users have access to an intuitive drag-and-drop editor, professionally designed templates, and powerful tools that make it a breeze to create all kinds of websites – from online stores to small business sites. Wix offers many features in its plans, plus their templates have built-in features related to the specific industry. For example, a restaurant template would already come with a booking and billing feature!

Create an Online Store That Stands Out | Wix eCommerce

Features Offered by Wix

Wix offers an Open Development Platform and a rapid Front-end design for you to transform an idea and implement it with product managers.
It is among the best website builder software as you also get an Omnichannel Solution for Customer Support, fully integrated with your E-commerce suite.
Wix templates allow you to create a digital hub with media libraries and create password-protected pages to engage employees.
Wix website builder also offers scalable hosting, and enterprise standard security features, with compliance across various business niches.
You also enjoy third-party integrations and APIs and accelerated web development with team collaboration, making it the best website builder for small businesses.

Pros:

More than 1000 designs
Mobile app is available
Free online store builder
80+ payment providers
Wix logo generator
User-friendly UI
AI-powered ad campaigns
Email marketing tool
Excellent customer support

Cons:

Doesn’t provide seamless template interchange
Need to install third-party apps for advanced functionality

Pricing for Wix

Wix Business and eCommerce Plans offer 3 different pricing plans called the Business VIP Plan, Business Unlimited Plan, and the Business Basic Plan. If a Wix Premium Plan does not meet your expectations, you can cancel your subscription within 14 days and get a full refund without any additional questions. The pricing details of each plan are given below.

Plan	Annual Pricing
Business VIP	₹500/month, billed annually
Business Unlimited	₹300/month, billed annually
Business Basic	₹225/month, billed annually

Try Wix Now

Weebly

Website	www.weebly.com
Rating	4.3/5
Founded in	2009
Best for	Creative entrepreneurs who want to build online store
Powering	50 thousand sites
Entry Level Price	Free
Free Trial	14-Days

Weebly is a popular website builder that allows you to create and manage your e-commerce online stores without the need to know how to code. This “no code” development tool is user-friendly and intuitive. It makes it easy for anyone to create a professional-looking online store in a matter of minutes.

Its drag-and-drop interface allows you to easily add and arrange elements on your website without needing to know HTML or CSS. This makes it simple for even those with no technical background to create a visually appealing online store. A variety of customizable templates and themes are available to choose from, so you can create a unique look and feel for your store that stands out from the crowd.

Additionally, Weebly offers a wide range of e-commerce features including inventory management, shipping and tax calculations, and integration with popular payment gateways.

Features Offered by Weebly

It allows you to create detailed product pages with multiple images, descriptions, and pricing options to showcase your products.
Shopping cart and checkout feature that allows customers to purchase multiple items at once and complete their purchase with a secure transaction.
Built-in email marketing feature that helps users to create and send newsletters to their customers.
All Weebly-built websites are optimized for mobile devices, ensuring that customers can easily browse and purchase products from their smartphones or tablets.
Built-in SEO tools to help you optimize your online store for search engines and improve its visibility in search results.
Customer Reviews to help your customer decide the best product.

Pros:

Coupons and gift cards
Inventory and shipping management
Analytic tools
Customizable email templates
Bunch of pre-built templates
Mobile app is available
User-friendly dashboard
Help-center articles

Cons:

Limited number of templates are available
The marketing feature is not up to the mark

Pricing for Weebly

Weebly offers 3 pricing plans i.e. Pro, Business and Business Plus. While the Pro plan is best for groups and organizations, the Business Plan is best for small businesses and stores, and the Business Plus plan is best for power sellers. The pricing details of each plan are given below.

Plan	Yearly Pricing
Pro	$12/month, when paid annually
Business	$25/month, when paid annually
Business Plus	$38/month, when paid annually

Try Weebly Now

Swell

Website	www.swell.is
Rating	4.2/5
Founded in	2015
Best for	Best for ambitious and intelligent brands
Powering	1,119 sites
Entry Level Price	Free Plan
Free Trial	14 Days

Swell is another no code E-commerce development platform and the best website builder for online stores designed especially for ambitious and intelligent brands. This platform is designed to work with any type of online store, from direct-to-consumer to marketplace, multi-vendor, pre-order, subscription-based, B2B, wholesale, and enterprise sales. Swell makes it easy to create an eCommerce website by providing pre-built themes that contain all the components you need. You simply have to drag and drop items into place. Swell can be integrated with Builder.io, Shogun, and Next.js Commerce for e-commerce use.

Swell no code desktop app builder is designed to help your business grow without having to worry about the infrastructure and maintenance of your website. This top no code development platform offers to rid your storefront from the backend using themes for modeling products. It provides brands and businesses with innovative tools to enhance their customer’s shopping experiences.

Features Offered by Swell

Recover abandoned carts via email reminders and offer guest and custom checkout options to your customers.
Give out discount coupons for limited time periods along with storewide discounts and generate bulk coupons with discount conditions and is the best no code web app builder because of this feature.
Swell also allows for order editing along with payments and refunds, partial or full which is necessary for no code e-commerce.
Include custom options and create unlimited product attributes. You can also increase revenue by creating product bundles for tracking the inventory.
Get your own performance report and know what is selling and what isn’t. You can also export this data in a CSV format.

Pros:

Abandoned cart recovery
Visual storefront editor
Multi-language and multi-currency support
Free plan is available
Help center articles and community support
Interactive and robust dashboard

Cons:

Paid plans are expensive compared to other platforms

Pricing for Swell

Swell offers a Community plan which is Free and 2 pricing plans i.e. Standard and Enterprise plans. While the Community plan is best to launch and grow a new online store, the Standard Plan is more suited for scaling businesses that look to enhance their marketing, and the Enterprise plan is built for large enterprises looking for unlimited scalability, greater control, and dedicated resources. The pricing details of each plan are given below.

Plan	Monthly Pricing
Community	Free, pay only when you are selling
Standard	$299/month
Enterprise	$2,000+/month

Limitations of No Code E-commerce Platforms

As the demand for e-commerce solutions continues to grow, more and more businesses are turning to no-code platforms as a way to quickly and easily set up an online store. These platforms, which require no coding or technical expertise, offer a simple and intuitive way to create and manage an e-commerce website. However, it’s important to understand that while no-code e-commerce platforms can be a great option for certain businesses, they also come with certain limitations that need to be considered.

No-code e-commerce platforms have limited customization options. Many of these platforms use pre-built templates and themes, which can make it difficult to create a truly unique and customized online store. Additionally, many no-code platforms have limited functionalities, which can make it difficult to create a complex or highly customized e-commerce site.
These platforms may not be able to handle a large amount of traffic or data. This makes it difficult to scale up a website as a business grows. The platform may not offer options for upgrading to more powerful servers or adding additional resources, this makes it difficult to scale the website as it grows. Many of these platforms are designed for small to medium-sized businesses and may not have the scalability and performance capabilities needed for larger or more complex e-commerce sites.
Your website will be dependent on the platform and you may not be able to export the website if you wish to change the platform. Many platforms don’t allow their users to shift from their platform to another platform seamlessly.
No Code E-commerce platforms may not have the same level of functionality as a website built with code. You may not be able to add custom features or integrations that are important to your business.

Conclusion

Starting an E-commerce website has proved to be a great source of revenue lately, and depending on your inventory, you can efficiently scale your business with an online store. Most of the above-listed eCommerce development platforms allow you to develop your own E-commerce store without coding by using their eCommerce development tools. While some of them allow for the use of custom code but aren’t mandatory.

While some of them are focused on E-commerce platforms, others like Wix help you build any kind of website that you need, and while some of the platforms are built to sell physical goods, others like SquareSpace also allow you to sell digital assets. So whatever the niche you’re planning to set up your online store in, you can always choose from one of the no-code eCommerce websites listed above to build your website without code.

It’s worth noting that while these no-code eCommerce platforms make it easy to set up and manage an online store, they may have certain limitations in terms of customization options. Each of these platforms has its own set of features, pricing plans, and integrations, so it’s important to compare them to see which one best fits your needs.

FAQs

How do you make a platform without code?

To build features in a no-code platform, you drag and drop modules into a logical chain. In essence, no scripting is needed as everything has already been developed or visually modeled; all you have to do now is drag, drop, and assemble.

How do I make an eCommerce app?

Follow these steps to create your own eCommerce app:

Enter the name of your app. Select the category that suits best your need.
Add the features you want. Create an eCommerce App in minutes without any coding.
Publish the app on app stores. Make shopping easier with your eCommerce App.

What are no code low code platforms?

Low-code/no-code development platforms are types of visual software development environments that allow enterprise developers and citizen developers to drag and drop application components, connect them together and create mobile or web apps.

Will low code replace developers?

Small businesses may still face a significant hurdle in accessing these platforms and starting to use them to build apps in-house. Low-code and no-code platforms will likely never replace traditional development fully.

What is a no-code backend?

No-code development platforms (NCDPs) allow programmers and non-programmers to create application software through graphical user interfaces and configuration instead of traditional computer programming.

Are no-code eCommerce platforms suitable for large businesses?

No-code eCommerce platforms are generally better suited for small and medium-sized businesses. However, many platforms have the scalability to handle large numbers of products and customers, and support for customization through the integration of 3rd party apps. Additionally, for businesses of any size, it might be a good idea to consult with an expert to ensure that your platform will meet your business’s needs.

What are some popular no-code eCommerce platforms?

Some popular no-code eCommerce platforms include Shopify, Wix, Squarespace, Weebly, and BigCommerce.

Are no-code eCommerce platforms expensive?

The cost of using a no-code eCommerce website can vary depending on the platform you choose and the specific features you need. Some platforms have a monthly or yearly subscription fee, while others take a percentage of sales. However, many platforms offer a free trial or a basic plan with limited features at no cost which can be a great way to get started.

Can I integrate my existing website with a no-code eCommerce platform?

Many no-code eCommerce platforms provide various options for integrating your online store with your existing website. This can typically be done by adding a “Buy” button or a shopping cart to your website, or by embedding the store into a specific page or blog post. Some platforms also provide APIs and developer tools that allow for more advanced integration options.

January 23, 2023

Seven-Step Guide to Start an Online Fashion Store in 2022
The best moment to start selling garments online was roughly 15 years ago when the market was just getting started but now is the second best time.

With so much potential on the horizon, jumping into the world of e-commerce businesses now can help you capitalize on trends instead of missing out on a great chance. However, before you begin offering your items for sale, you’ll need a solid foundation that will guide you on the proper route from the outset.

In this comprehensive guide, we’ll walk you through every step of setting up an online store for your fashion and clothes business so you may be ready for the new normal and succeed.
1. Pick Your Niche First Thing

Picking your niche is the first thing you should focus on when building your own online fashion store. Deciding on the type of product you want to sell, is what determines your customer base. You can get a look at all the current fashion trends and pick an area of your choice to fixate on.

If you stick to your niche, you are more likely to improve upon it. The goal should be to be the best provider of the products you have chosen for your business. This will help you attract a healthy, loyal customer base which will also help grow your business in the long run.

Standing out from the crowd should be your primary goal when it comes to e-commerce. There is already a lot of traffic in the online fashion business. There are giant brands also, which make it pretty hard for newer businesses to flourish. So it’s important that you are very particular about your niche.

You should go for products that you are genuinely interested in, that you would consider purchasing for yourself. That is the best way to connect with your customer base.

2. An Organized Business Plan Is Necessary

Any big or small business needs a well-thought-out plan, and a strong business plan goes well beyond “sell products, earn money,” instead delving into the minutiae of how your organization will work.

Consider points like:

1. An executive summary that gives a high-level overview of what your organization expects to achieve.

2. A description of the company, including product lines, consumer demographics, and competitive strategies.

3. A market analysis that examines the marketplace’s data and statistics, such as average sales, the number of other merchants, and predicted growth rates.

4. A competitive study that concentrates solely on rivals in the same market.

5. A marketing strategy that includes both online and offline sales and marketing tactics.

6. Financial plans for the near future as well as the long term.

Choosing a business model is an important component of designing an online retail business plan. Print-on-demand, bespoke cut and sew, private label clothes, and dropshipping are the four most prevalent options in the internet clothing retail market.

3. Research Your Customer Base

Going all out on branding is not the key to a successful business. The real trick is to know your customer base. You need to do proper research to know the exact audience to whom you need to advertise. It all depends on the kind of business you are running. Every business has its own specific group audience.

For a fashion website, luckily the customer base is huge. However, you need to specifically address them by numerous marketing techniques that are available in the market. There are multiple points that one needs to consider. Starting from identifying your competitors.

You need to find out their strengths and weaknesses and update your website accordingly. Your research also depends on the kind of apparel you are selling. Your products and their descriptions will play the biggest role in shaping up your customer base.

Keep a tab on how your competitors are promoting their products. Do not follow in their footsteps, be unique and form your own marketing strategies that stand out from the rest but do cover the things that are in trend for that time.

It is very important to hear out your clients and take reviews seriously. Conduct polls and ask for feedback from your customers to know all the ways in which you can improve your online fashion store.

How to Do Market Research For Your Startup

Before starting any business you should do the market research first. Check out this post to know how to do market research for Startup.

StartupTalkyParnas Ghosh

4. Choose an Ecommerce Platform

Ecommerce platforms that provide online shopping stores service

If you wish to sell online, you’ll need an e-commerce platform. Fortunately, there are a plethora of high-performing e-commerce systems available to support your store, but before you go with the simplest or cheapest option consider a few things.

Ask yourself the following questions:

a) How would I like to run my company? How much assistance I am in need of?

b) What level of technical expertise do I possess? Am I willing to perform any coding to bring the site to life?

c)What features, such as email marketing strategy, SEO, a custom domain name, or SSL certificates, do I want my platform to offer?

d) How much money can I invest in an e-commerce platform? Is there enough money in my budget to pay for extra add-ons, themes, or plugins?

Some platforms are bare-bones, providing a “blank canvas” on which to customize a shop, these are known as open source. The user has complete control over the source code with open-source solutions, allowing for comprehensive customization of everything from product pages to themes to check-out experiences.

More customization, on the other hand, sometimes means more complexity, thus any technological adjustments should be handled by professional web developers.

Top 5 Best No-Code Automation Tools and Platforms 2022

Are you a noob when it comes to coding? If yes, here’s a list of the best no-code automation platforms which will make coding a piece of cake.

StartupTalkyRishabh Rathi

5. It’s Time to Pick Products for Your Online Clothing Store

Once done with the finalization of the clothing niche. The next step involves choosing the products under the same niche. Will you be offering t-shirts or skirts with short sleeves? The clothes and apparel market has literally endless opportunities, and you can be sure that any area you’re selling in has a plethora of possibilities.

However, if you’re tempted to jump in and sell everything right once, you may find yourself in trouble before you’ve even begun. In the initial stage of the business, it is most recommended to go at a slow pace. And after a certain period, you can start gradually expanding your product offerings.

Assume you’ve decided to create an online clothing company specializing in yoga and fitness. Instead of including a wide range of things on your proposed list, focus on the must-have items. Every product, whether it’s a sweatshirt or a pair of socks, has the ability to help you launch your new apparel line.

6. Select a Catchy Domain Name

Different Websites for the Domain Registration

Picking the right domain name for your company can actually make all the difference. If you choose a catchy, easy-to-pronounce name that doesn’t easily leave a customer’s head, then the first thing they’ll type while looking for online shopping sites will be your site.

The following tips can help while selecting a domain name:

1. Restrain from the names that are difficult to spell. To make it easier for potential clients to find your website, use simple words or phrases.

2. Pick a name that can grow with you. The state of your company when you first start may not be the same as what it becomes later on. As a result, you’ll need a business name that will permit future expansion.

3. Make yourself stand out. Make sure your domain name reflects your company’s brand identity and avoids being confused with competitors.

7. Start Loading Information on Your Website

(i) A few must-have pages

An Example- The above online shop has an additional page added on them under the sub-topic of more

Additional pages can create a better experience for the visitors. Some of the pages to include are know us better, stunning collection categories, FAQs, sizing (international size chart), shipping, returns, feedback or contact us, the Weave (a blog of sorts, with creative and relevant information regarding cloth/ textile in general and your apparel in particular), etc.

(ii) Upload high-definition images

This is essential if you want to provide your customers with a visually appealing experience. Multiple angles and zoom in the shot, especially for online garment demos, are required so that the user may have a closer look at the fabric. It is preferable to employ pros and go for a model shoot because it offers the viewer an idea of how the apparel will appear when worn.

(iii) Ensemble descriptions

Include extensive descriptions of your ensembles in your submission. Integrate your material with Google keywords on Google Adwords, and hire an expert to help you with SEO tactics and tools – it will dramatically boost your online presence.

(iv) Set the rates for your ensembles

Maintain a sense of proportion by researching how your competitors have priced their products. Consider shipping expenses as well, and don’t overcharge for delivery.

(v) Cataloging

User-friendly catalogs make buying for your customers quick, fun, and simple. On your front page, highlight your one-of-a-kind items and new arrivals. Sort the items into distinct collections, such as formals, casuals, and nightwear. Keep track of the color variations as well as the size of the selection. Remember to set up cross-sell and up-sell chances as well.

The above graph shows the important attributes of an online shop with their importance shown in percentage as per the data shared on Satista

Conclusion

Starting a business of any kind is a huge risk, but the online clothes market is an excellent place to start. Starting an internet shop can be a simple recipe for success, thanks to increasing trends and a variety of business structures that allow for flexibility and are economical.

And for example number of examples are allowed for one to take as an inspiration. There’s never been a better moment to realize your clothes store aspirations when backed by the right internet platform and a solid business plan.

FAQs

Are online clothing stores successful?

Success requires persistent efforts. Online stores with proper implementation of different strategies and persistent efforts are undoubtedly successful stores. Some of the best successful online clothing stores are Fashion Nova, Moozle, GearBunch, etc.

How do I start an online clothing business?

To start an online clothing business, one needs to follow a number of steps to accomplish the work. One needs to select the clothing niche along with the selection of the most appropriate business model, then the next step involves name selection and registration. After registration, one needs to get the products and website ready in order to start with the marketing.

How much does a boutique make per month?

As per the study conducted in the US, the average pay of an online store in the year 2022 is around $3,744 per month.

How much does an online clothing business make?

The amount of money made by an online clothing business in the US is about $48,901 per year on average.
September 12, 2022
Top 10 Leading E-commerce Companies in the World

The global e-commerce market is expected to reach USD 27,147.9 billion by 2027.

By 2040, 95% of all retail purchases will be made online. All these stats show us that the market of e-commerce is booming.

If you own an e-commerce business then you can make a lot of revenue since nowadays a lot of consumers don’t want to visit an offline store. Instead, they would prefer buying products from the comfort of their homes.

But, it also tells us that there is a lot of competition in the market. To survive in this ever-growing market you need to constantly innovate, improve the buying experience and provide a high-quality product or service.

In spite of the highly unpredictable nature of e-commerce, there are some companies that were able to take the e-commerce market by storm. Today, we are going to tell you about the top 10 e-commerce companies in the world.

1. Amazon
2. Alibaba
3. eBay
4. Walmart
5. HomeDepot
6. MercadoLibre
7. Rakuten
8. Reliance
9. Prosus
10. Meituan Dianping

1. Amazon

Amazon Website

You must have expected Amazon to be at the top of the list and why not! We all must have ordered something from this ever-growing e-commerce site. The consumer base and revenue of this company are growing year by year.

Currently, in July 2022 Amazon has a market capitalization of $1.163 trillion. At the end of the financial year 2022, the company generated a whopping revenue of $477.748B, a 13.99% increase year-over-year. The company has 310 million customers worldwide.

In 2021, Amazon grew its market value by 73.6 per cent. It made a revenue of $469.822B in 2021, a 21.7% increase from 2020. This is because of the COVID-19 pandemic which resulted in lockdowns all around the world.

As of 2022, Amazon generates $638 million each day. This means that the company makes $7,300 each second, $443,000 every minute, and $26.6 million every hour. So, every week Amazon earns an average of $4.4 billion and every month an average of $17.6 billion. Considering all these stats if Amazon stops working even for 1 minute they would lose millions of money!

According to Statista, Amazon.com had over 2.2 billion combined desktop and mobile visits. The company has listed 12 million items across all its categories and services which means that you can buy anything from the site.

Amazon Prime membership and Prime day are very smart strategies that allow the company to increase their sales.

Users quickly buy the Amazon Prime membership since they get free two-day shipping and access to Prime Music and Prime Video. Since they are prime members they are most likely to buy products from Amazon regularly.

Prime day sales incentivize consumers to buy goods and services. In 2021, on Prime day the company made a revenue of $11.79 billion.

2. Alibaba

Alibaba Group Holding Ltd. is a Chinese multinational company that has several businesses which specialize in e-commerce, cloud computing and logistics.

Alibaba.com:

Alibaba is the biggest wholesale marketplace which connects buyers and suppliers all around the world. Think of it like Amazon. The only difference here is that Amazon serves the American division but Alibaba is for China.

Taobao:

An online marketplace that facilitates consumer-to-consumer (C2C) business.

Alibaba Cloud:

A cloud computing company that provides cloud services on a pay-as-you-go basis.

TMall:

TMall is a Chinese-language website that facilitates business-to-consumer (B2C) online retail.

AliExpress:

AliExpress is an online retail company where international online buyers can buy cheap products and services from small businesses in China.

Lazada:

Lazada is an international e-commerce company where merchants sell their products and the company takes care of payment and delivery of products.

Youku:

Youku is a video hosting service based in Beijing, China.

DingTalk:

DingTalk is a messaging app in China that has over 100 million users.

Cainiao Network:

Cainiao Network is a Chinese logistics company.

As you can see Alibaba has created its own ecosystem. The market capitalisation of Alibaba is $331.52 billion. The company has 1.24 billion consumers worldwide.

In a press release the company said that in the September Quarter of 2021, the company generated a revenue of USD 31,147 million, indicating a 29% year-over-year increase.

In the financial year 2022, Alibaba group made a revenue of 134.6 billion U.S. dollars.

The unique thing about Alibaba and its subsidiaries is that they provide opportunities to small sellers to upscale their business.

3. eBay

eBay is an American e-commerce company which allows users to buy and sell their products. As of July 2022, eBay has a market capitalisation of $24.47 Billion.

At the end of March 31 2022, the company’s revenue was $10.265 billion, a 9.17% increase year-over-year. In 2021, the company made a revenue of $10.42 billion, a 17.16% increase from 2020.

The platform has 185 million active buyers and 19 million sellers worldwide. Most of the users buy and sell electronic products and accessories.

eBay has implemented advanced technology using which buyers can find the best price for a certain product easily. The ‘best price guarantee’ of eBay also attracts a lot of customers.

Under this policy, if a user buys a product from eBay and finds a better price from its competitor, within 48 hours the company will cover 110% of the difference.

eBay also encourages sellers to advertise their products. This helps the company to earn ad revenue. The company has also tied up with PayPal which provides in-house payment services to buyers and sellers.

4. Walmart

Walmart is an American multinational retail corporation that has established 10,500 stores and clubs in 24 countries.

It operates a chain of hypermarkets, discount department stores and grocery stores. Apart from focusing on offline stores, the company has started allocating its resources to its e-commerce stores and has expanded its grocery pickup and delivery services.

The huge chain of offline stores helps the company to sell more goods and services online.

The company has a market cap of $343.52 billion. Walmart’s annual revenue for the year 2022 was $572.754 billion, a 2.43% increase from 2021.

Walmart has 2.3 million employees which help the company to rapidly scale their business.

5. HomeDepot

Home Depot is an American multinational home improvement retail corporation that deals with construction and home improvement products. It is the largest home improvement retailer in the United States.

The company has a market capitalisation of $294.646 billion. In the first quarter of fiscal 2022, the company reported sales of $38.9 billion, an increase of $1.4 billion.

According to Statista, the company has carried out nearly 1.8 billion customer transactions worldwide.

HomeDepot’s huge chain of offline stores and awesome customer service has helped the company to become successful.

Recently, the company has invested a lot of money to digitally transform its operations. In 2021, the company launched the “Rent Online, Pick-up In Store” (ROPIS) functionality where customers could view equipment online and make reservations for them in advance from the comfort of their homes.

The company has partnered with Google Cloud to take their digital transformation efforts to the next level.

6. Mercado Livre

Mercado Livre Website

Mercado Livre is the largest e-commerce and payments ecosystem in Latin America. The company operates in 18 countries.

Using this platform users can buy, sell and make the payment for the products. MercadoLibre has a market capitalization of $35.26 billion.

The company’s annual revenue for 2021 was $7.069 billion, a 77.92% increase from 2020.

In 2021, the company gained 139.5 million unique active users. Mercado Livre has been aggressively investing in logistics to make its delivery more effective. In the fourth quarter of 2021, nearly 90% of the shipping was carried out using its own network.

7. Rakuten

Rakuten Ichiba is Japan’s largest e-commerce that operates in 29 countries. Using this platform consumers can buy electronics, clothes, books, baby essentials, apparel and much more.

Apart from e-commerce the company also provides financial services, video distribution services and communications services.

The company has a market capitalisation of $7.45 billion. If we look at Rakuten’s latest financial reports we can notice that the company’s current revenue (TTM) is $15.03 billion.

Rakuten provides loyalty points to its customers which are linked to their credit cards. This means that every time customers make a purchase from Rakuten they earn points. The company has 1.6 billion customers around the world.

8. Reliance Digital

Finally, an Indian company on this list! As we all know, Reliance Industries is a multinational conglomerate that has a diverse business in telecommunications, petrochemicals, natural gas, retail, mass media and textiles.

Reliance is India’s biggest retailer, with more than 12,000 stores. The company has put up its foot in the quick commerce segment by launching JioMart. Using this platform users can order 50,000+ grocery products online.

The company’s fashion e-commerce portals Ajio and Reliance Digital performed well during the COVID-19 pandemic.

Reliance has a market capitalisation of US$243 billion. Reliance Industries became the first Indian company to cross 100Bn$ in revenues.

Reliance industries is also the 10th largest employer in India with a workforce of 236,000 employees.

In FY2021, Reliance Retail generated a revenue of Rs 1,53,818 crore and a pre-tax profit of Rs 9,842.

9. Prosus

Prosus is a Dutch multinational conglomerate company. It is Europe’s largest consumer Internet company and one of the world’s largest tech investors.

The company has invested a lot of its money in companies from different sectors like fintech (PayU), food delivery platforms (iFood, Delivery Hero and Swiggy), and EdTech (Stack Overflow, Brainly, Udemy), retail (eMag) and e-commerce (OLX).

In 2021, Prosus delivered revenue growth of 51% to US$9.8 billion from its e-commerce ventures.

10. Meituan Dianping

Meituan-Dianping is a Chinese shopping platform for consumer products and retail services like dining, delivery, travel and much more.

The company works on the model of a ‘super app’ where users can buy movie tickets, order food online, read restaurant reviews, buy different products and services and do much more from a single app.

Meituan has a market capitalization of $151.52 billion. In 2021, the company generated a revenue of 179 billion yuan.

In the first quarter of 2022, Meituan’s food delivery and in-store business along with hotel and travel segments achieved an aggregate operating profit of RMB5.1 billion.

Conclusion

As you can see all the top e-commerce companies are constantly innovating and providing high-quality products or services to their customers. The companies have understood the behavioural pattern of the audience and are trying to make the lives of the people better. Remember, when your product or service is helping people you will always succeed.

FAQs

Which is the world’s largest e-commerce company?

Amazon is the world’s largest e-commerce company with a market capitalization of $1.163 Trillion. At the end of the financial year 2022, the company generated a whopping revenue of $477.748B, a 13.99% increase year-over-year.

Is Alibaba bigger than Amazon?

No, Alibaba is not bigger than Amazon.

Which country is No 1 in e-commerce?

China is the world’s biggest and fastest-growing e-commerce market in the world. The e-commerce market in China is growing at an annual growth rate of 21%.

What is the biggest online market?

eBay is the biggest online marketplace that serves over 180 million buyers worldwide. The company operates in 190 markets around the world.

July 25, 2022
How to Make Impressive Use of 404 Page on eCommerce Stores to Boost Conversion?
Frequent online shoppers must have come across a 404 error page at least once during their online shopping journey. As the site keeps getting bigger, so do the chances of encountering such pages. An eCommerce store can render a 404 error page for several reasons.

For example, the site owner may have forgotten to permanently delete the page without any redirect, poor server configuration may be causing the problem, or the page is currently unavailable because it is being worked on. The reasons can be several, but the eCommerce store owner cannot take the risk of losing potential sales because of an error page.

To ensure store owners make the most from 404 error pages, we’ve analyzed hundreds of eCommerce stores to check how they tackle this problem. After studying various eCommerce stores, we’ve handpicked and listed below some of the best ways to boost conversions from 404 error pages. Let’s quickly head to the list shared below.

Pitch in Your Most Popular Products
Display Product Categories with Working Links
Incorporate a Product Search Bar in the 404 Page
Sprinkle Some Humor or Add a Surprise Element
Skyrocket eCommerce Sales by Optimizing 404 Pages

Pitch in Your Most Popular Products

If a visitor landed on the 404 page, he was looking forward to buying a product from the online store. This opportunity should not be wasted. The best way to monetize such situations is by recommending some of the most popular products on the 404 page. Something like Urban Outfitters does.

Urban Outfitters 404 Page

Their entire 404 page is divided into two sections. The top section features an old-style black and white GIF stating the page can’t be found. At the same time, the second and lower part displays the most popular products with high-quality image and product name. Since the best and most sold products are shown, the visitor may be tempted to check them out and make a purchase.

Since this is an excellent way to optimize the 404 page, Urban Outfitters isn’t the only eCommerce store following this method. Steve Madden, a popular shoe-selling online store, also follows a similar approach for maximum conversions.

Display Product Categories with Working Links

No shopper would appreciate landing on a dull 404 page. If the eCommerce store only tells the visitor that the page doesn’t exist, the chances are rare that the visitor will continue browsing the same site. He may instead prefer going back and looking for better-optimized eCommerce stores.

To prevent this from happening, provide the visitors with a starting point once they reach the 404 page. An excellent way to do it is by adding category pages.

Missguided 404 Page

Take a look at the 404 page from Missguided, for example. It tells the visitor that the site couldn’t find the page they were searching for. But they don’t end there. The 404-page message is quickly followed by the line “let’s get back on track.” Visitors can see a list of categories with relevant images just below this message.

It prompts them to start their search again by simply clicking on any of those categories.

For example, if a visitor was searching for tops, they can click on the “tops” category instead of leaving the eCommerce store. It will boost the chances of the visitor making a purchase. Birchbox is another eCommerce store that follows a similar approach to increase conversions.

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Incorporate a Product Search Bar in the 404 Page

When visitors visit a particular eCommerce store knowing what they want, converting them becomes much easier. But missed sales are guaranteed if they accidentally land on a 404 page that isn’t optimized.

It is why various big eCommerce stores are taking appropriate measures to ensure visitors don’t leave their site after coming across a 404 page. Take Etsy, for example.

ETSY 404 Page

It is one of the biggest eCommerce marketplaces and knows how to bring back lost sales. It gives visitors two options – type for the relevant product in the search bar or heads back to the homepage.

These two options give visitors a reason to stay back instead of abandoning the site. Since it becomes difficult to anticipate what each visitor is looking for, giving them an option to search their way out is one of the best-performing ways.

It is why Etsy is not alone in adopting this approach. eCommerce stores like Need Supply Co., Ted Baker, UnderArmour, etc., follow a similar template while designing their 404 pages.

Sprinkle Some Humor or Add a Surprise Element

Making a prospective customer annoyed or frustrated is always a big no for eCommerce store owners. It takes them away from the brand and reduces their chances of returning for future shopping.

To prevent such events, eCommerce brands should adopt a more personal or humorous approach. Everyone can take inspiration from Amazon, the biggest eCommerce platform on the internet.

Amazon error 404 Page

Whenever a visitor lands on a 404 page, Amazon displays a picture of one of its ‘dogs of Amazon’ to make them feel less annoyed. Everyone loves dogs; hence, this approach works in most cases.

No one expects to see a smiling dog when landing on a 404 page, so it makes them giggle a little instead of making them feel annoyed. Another aspect of this page is a direct link to the homepage.

Now that the dog’s picture made the visitor smile, he can continue searching for relevant products by returning to the homepage. eCommerce store owners can either replicate the same strategy or make some tweaks to make the 404 page look humorous. It will help prevent visitors from going to another online store.

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Skyrocket eCommerce Sales by Optimizing 404 Pages

A mistake some eCommerce store owners make is ignoring their 404 page. They forget that these are also part of the website that needs proper optimization for better conversions. eCommerce store owners that desire high sales must develop unique 404-page optimization methods.

They can either design their own optimization ideas or pick one from this article. No one can entirely prevent visitors from landing on 404 pages, but efforts can be made to ensure they don’t leave the site without making a purchase. So act wisely.

FAQs

What does the 404 error indicate?

404 error is a Hypertext Transfer Protocol standard response code that indicates the server was unable to find what was requested.

What is 404 error in eCommerce websites?

404 error in eCommerce websites indicates that the webpage is down to a misspelled URL, a broken link, or a product page doesn’t exist anymore.

What are the best ways to optimize 404 error pages on eCommerce websites?

Some of the best ways to make your 404 error pages of eCommerce websites impressive are:
- Pitch in Your Most Popular Products
- Display Product Categories with Working Links
- Incorporate a Product Search Bar in the 404 Page
- Sprinkle Some Humor or Add a Surprise Element
June 28, 2022

The Successful Journey of Suchi Mukherjee: Founder & CEO of LimeRoad

Growing at a 30% compound annual growth rate, the ecommerce industry is certainly emerging as one of the most popular industries in India. Online marketplaces of varying niches, are rising and dominating the Indian market that was once known for its mom and pop stores. LimeRoad, one of the first women’s social shopping sites, is currently among the most well-known shopping destinations of the Indians.

Dealing primarily in clothing and accessories for men, women, and children, at the end of 2017, LimeRoad claimed to have scaled 150% in terms of revenue, traffic, and more and had also successfully secured the 2nd spot in the online fashion vertical, as mentioned by Suchi Mukherjee.

Suchi Mukherjee is an Indian Entrepreneur, and the face behind the successful online shopping site, LimeRoad. Founded in 2012, Suchi Mukherjee is the Founder and CEO of LimeRoad, who founded the company with Ankush Mehra and Prashant Malik. While Malik has parted with the organisation, Mehra is still serving as the Co-founder and Director of A.M Marketplaces Pvt. Ltd., the parent company of LimeRoad, and Mukherjee is helming LimeRoad.

She aimed at creating the largest women’s-only marketplace in South East Asia. She has been conferred with various awards owing to her contributions in ascending business and comprehending consumer technology. In 2011, Global Women’s Forum voted her No. 1 among 15 “Rising Talent- global leaders under 40” via World Women’s Forum.

So, without further ado, let’s dive into the Life and Career of Suchi Mukherjee and the successful journey that Suchi experienced to date, which starts from her Early Life, and includes Suchi’s Education, Career at LimeRoad, Awards won by Suchi Mukherjee & more.

Suchi Mukherjee – Biography

Name	Suchi Mukherjee
Born	6 July 1973
Birthplace	Haryana, India
Position	Founder & CEO, LimeRoad
Nationality	Indian
Education	University of Cambridge
Profession	Entrepreneur
Awards	INFOCOM Women of the Year (2015), Unicorn Startup Award (2016) & more
Marital Status	Married
Children	2

Suchi Mukherjee – Early Life and Education
Suchi Mukherjee – Career and Joblife
Suchi Mukherjee – The Birth of an Entrepreneur
Suchi Mukherjee – Personal Life
Suchi Mukherjee – Honors & Awards

Suchi Mukherjee – Early Life and Education

Suchi Mukherjee hailed from a middle-class family in Haryana, India. She was a bright student in her school and college. Suchi studied at St Stephen’s College in Delhi, and was then enrolled in the University of Cambridge from where she received a Bachelor’s degree in Economics with Maths. She is a Cambridge Commonwealth Trust Scholar & Fellow and a Chadburn Scholar. She holds a University record in Development Economics. Suchi is the Elected Member of Newnham Associates from the University of Cambridge in 2008.

Soon after she got admitted to The London School of Economics and Political Science (LSE), from where she obtained an MSc degree in Finance and Economics. She is also a British Chevening Scholar at LSE.

Suchi Mukherjee – Career and Joblife

Suchi started working in a sector that was focused on Telecoms Media Technology (previously financial institutions) at Lehman Brothers Incorporation. She was a Senior Associate, Corporate Finance at the company and worked there for five years (July 1998 to June 2003).

Post that, she joined Virgin Media, where Suchi became the Director of Change & Business Development and worked for 2 years. She was a member of the Consumer Division Management Team of the firm. The company grossed a revenue of $2.5 billion under her leadership. She worked there from June 2003 to May 2005.

eBay Inc was the next company that she joined. Though eBay seems to have already lost the ecommerce war in India, as it looks like at least, it was previously among the ecommerce biggies. There she headed the Business Seller Programs and CS. She was a member of the UK Operating Management Team of the e-commerce portal and was prominently promoted in eBay, owing to her managerial and business skills. After 1 year, Suchi eventually emerged as the Director & Member of Executive Management Team at Skype, which was then a subsidiary of the Pierre Omidyar-founded eBay Inc company. She examined product and marketing, which included planning, product/UI design, payments, brand management, advertising channels, and more. She performed in the same job role from July 2007 to December 2008, before she was promoted again. Now, this time, it was GumTree, in which Suchi Mukherjee became the Managing Director & GM in January 2009. It was an eBay Inc company. She served at the company for over two years and left the job in August 2011. Under her leadership, the company escalated from No. 3 to No. 1 within a few years.

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Suchi Mukherjee – The Birth of an Entrepreneur

After performing extremely well in her career, and serving at numerous companies in over 5+ job roles, Suchi Mukherjee eventually thought of establishing her own startup that is focused on fashion and apparel for women. Suchi is currently serving as the Founder and Chief Executive Officer (CEO) of the e-commerce site, LimeRoad, which was established in 2012. However, what drove her to pursue the life of an entrepreneur is something really interesting.

The Idea Behind the Startup, LimeRoad

The startup story of LimeRoad was kickstarted out of a moment of utter frustration that Suchi Mukherjee experienced. This was just after her second child was born. Suchi was 39 then and on maternity leave. One day Suchi was flipping through a magazine when she suddenly glanced at a very attractive piece of jewellery. However, the jewellery was there in a very small store in Mumbai and it couldn’t have reached her anytime soon. This made her realise 2 very important things that were central to the launch of LimeRoad:

There wasn’t any app/website/portal that helped pretty and interesting accessories to be discovered easily
There wasn’t any platform that allowed people to go through the lists of accessories that were manufactured to be sold outside India

Thus, the aim to create a unique platform where one can find beautiful and affordable accessories and lifestyle products in an easy-to-use interface, was the main idea that drove Suchi Mukherjee to launch LimeRoad, which is now counted among the best female-founded fashion brands in India. The idea was foolproof to the very brim because she was aware of the fact that India was the manufacturing hub for over 21% of the lifestyle products that are sold across the world. This made her realize that it would then be certainly delightful and profitable too to bring all the vendors in the lifestyle product category under a single roof.

“Here is an industry which is our strength. All I wanted to do was to use technology so that manufacturers, designers and sellers could flourish and users could source beautiful products, which currently they were not able to,” said Suchi.

Starting up of LimeRoad

LimeRoad Logo

Suchi found a serious need for a devoted females’ portal where they can find inexpensive accessories and products without any hassles. This is where she found an opportunity to grow rapidly in the market. She kept in mind the needs of the females and knew that the women like to examine other options before being a product. Her masterful understanding of the business led her to get to the root of the real issue of service and product.

Besides, there were plenty of nonidentified vendors who were not allowed to add their products to keep up with the quality. She worked on identifying the right balance between the demands and the supplies. Suchi flew back to India in 2011 with a vision of founding a global brand in the country, after she made all the arrangements, to work on this new startup.

Suchi recalled, “with a passion for driving change and innovation, which is also the core element of Limeroad’s culture, I got together with my co-founders to build something transformational.” Prashant Malik, who worked at Facebook and returned to India to start with something new, and Ankush Mehra, who headed the supply chain of Reliance Hypermarkets, were introduced to Suchi Mukherjee by her common friends when she was evaluating the market opportunity a year before setting up LimeRoad.

LimeRoad was visualised by Suchi Mukherjee and the other founders as the digital equivalent of the 16th century Grand Trunk Road that changed the face of trade in the Indian subcontinent.

Suchi Mukherjee as the Co-founder and CEO of LimeRoad

LimeRoad is hailed as one of the fastest-growing digital shopping platforms in India. It is currently a 50,000+ strong women’s community. From being a startup to the LimeRoad we see today that competes with companies like Amazon, Flipkart, Myntra, Snapdeal, and more, Suchi Mukherjee’s contributions are undoubtedly huge. It was also under the leadership of Suchi Mukherjee that LimeRoad, today, boasts of having over 50 million visitors.

LimeRoad Challenges

Limeroad, just like any other startup, too had to face a whole lot of challenges when it started up. One of the major problems that the startup faced was the difficulty in finding the right people to build a solid team that could help the company get a blend of skill and a can-do attitude. Although LimeRoad could get over this challenge that was imposed, it tends to pop and test the company every now and then.

Getting the right infrastructure with a high-speed and reliable internet connection was also difficult. Suchi Mukherjee also had to confront numerous legal processes to register a company, which she had no previous experience in dealing with, especially in India.

One other challenge was to find the perfect work-life balance. Suchi felt that being a woman it was tough to be an entrepreneur because back then she also had huge familial commitments. However, one thing is certain Suchi was really supported by her family, which included her husband.

LimeRoad and its Team at Present

LimeRoad was founded as an online shopping platform in 2012 by Suchi Mukherjee, Ankush Mehra, and Prashant Malik. The company is currently headquartered in Gurugram, Haryana, India, where Suchi serves as the Co-Founder and CEO of the company.

Ankush Mehra, Suchi Mukherjee and Prashant Malik from Left to Right – Founders of LimeRoad

It is a social-commerce platform primarily made for women with an improbable diameter of carefully selected retailers. It enables customers to discover the best lifestyle products across categories like apparel, accessories, home, and non-perishable food.

Bollywood Actor Neha Dhupia serves as the Art Director of LimeRoad. Dhupia was roped in by LimeRoad back in May 2014, who eventually picked up stakes in the company and is a regular employee of LimeRoad who draws a salary each month. Neha was originally the choice of LimeRoad because of her glam quotient that everyone is familiar with. Ahti Heinla, Founding Architect of Skype and Michel V Swaaji, Ex-Chairman of Skype, serves as the Advisors of LimeRoad and are among the Board of Advisors of the company. The investors of LimeRoad include Matrix Partners, Lightspeed Venture Partners, and Tiger Global. LimeRoad was last valued at $108.18 mn (around Rs 838.5 crore) after a funding round in October 2019.

Suchi Mukherjee- Personal Life

She got married to her long-time boyfriend, Sandeep Kunte, Director Treasury at Barclays Bank. Sandeep and Suchi tied the knot in 2006 and the couple now bears two children, daughter Myra and son Aadit. Suchi first met Sandeep, her future husband, at St Stephen’s College. Until now, no controversies arose against her. Her husband and family are known for being supportive throughout her life to date.

Suchi Mukherjee – Honors & Awards

Both Suchi Mukherjee and the company, LimeRoad have been felicitated with numerous awards and accolades. Here’s presenting a list of some of the most prominent ones:

LimeRoad received the Coolest startup of the year award from Business Today in 2015
Suchi won INFOCOM Women of the Year in 2015
NDTV conferred her with the Unicorn Startup Award in 2016
The Economic Times nominated her for the ET Startup Award in 2017

FAQs

Who is Suchi Mukherjee?

Suchi Mukherjee hails from Haryana, India, and is known as the Co-founder and CEO of LimeRoad, an Indian online marketplace owned by A.M Marketplaces Pvt. Ltd.

Where was Suchi Mukherjee born?

Suchi Mukherjee was born in Haryana, India.

Is Suchi Mukherjee married?

Yes, Suchi Mukherjee is married to Sandeep Kunte and has a son and a daughter.

What is LimeRoad?

LimeRoad is primarily known as a fashion ecommerce marketplace founded by Suchi Mukherjee, Prashant Malik, and Ankush Mehra, which was founded in 2012, and helps the users discover, shop, and share a wide array of fashion products and accessories that are above the mundane.

What is the valuation of LimeRoad?

LimeRoad was last valued at Rs 838.5 crore ($108.18 mn) in October 2019.

June 1, 2022

Top 10 Leading Cosmetics Startups in India

Human beings become more attractive when they have the perfect amount of self-esteem and confidence in themselves. There is hardly anyone who doesn’t want to look a little bit more attractive, and to enhance the natural buildup self-esteem in them; one of the objects that can do that is make-up or cosmetics. A little bit of make-up can do wonders and make a person feel confident and good about themselves, and a person who oozes out confidence is often favoured over others. Pampering your skin with skincare products and other makeup products is almost a daily necessity now.

The cosmetic industry is thriving throughout the world and is growing at a fast pace. The market size value of the industry as of 2019 is $380.2 billion and it is going to touch $453.5 billion by 2027. There are multiple brands that are ruling the world with their cosmetics products. India is nothing different in this matter, in fact, there are several cosmetics startups in India that are literally turning heads with the growth and development of their company in such a short time. In this article, we will talk about the popular Cosmetic startups in India that are slowly becoming favourites in the country. So, without any further ado, let’s get started.

“You don’t need to buy expensive cosmetics; almost anything will do if you know how to apply it.” -Dolly Parton’

Purplle
MyGlamm
Sugar Cosmetics
Nykaa
Elle18
Kay Beauty
Color Bar
Coloressence
Blue Heaven Cosmetics
Lotus Herbals

Purplle

Purplle Logo

The Cosmetic brand Purplle was founded in the year 2012 by Rahul Dash, Suyash Katyayani and Manish Taneja. The headquarters is situated in Mumbai, India. The brand supplies, various brands of cosmetics, skincare products, perfumes and hair care products. One can find different types of cosmetic products at a good price through this E-commerce platform.

Purplle is dealing with over 650 brands including Indian and International and in 2017 it has opened its first physical retail store in the city where its headquarters is situated. Apart from that, Purplle is trying to instigate people to try beauty products from their platform with the help of social media. Recently the company has acquired a major beauty brand Faces Canada. As per reports, the current revenue of Purplle is INR 750 Crores.

MyGlamm

MyGlamm Logo

MyGlamm is going hard with its marketing strategy; the cosmetic startup was founded in the year 2015 by Drapan Sanghvi and Priyanka Gill and the headquarters is situated in Mumbai, India. It is direct to consumer brand which apart from providing online beauty products also offers International salon and spa products as well. Different brands of skincare products, makeup and hair care products are available on this platform.

The startup has collaborated with the popular Indian fashion designer Manish Malhotra and has launched a bridal vanity kit where one can find the top 10 favourite products of Manish Malhotra that are used in bridal makeup.

Last year in November, after receiving $150 million of funding, the parent company of MyGlamm has added its name to the list of Unicorn of the country. Recently it has raised $47.14 million through funding and the current value of MyGlamm is $100 million.

Sugar Cosmetics

Sugar Cosmetics Logo

One of the most popular and trending brands in India right now is Sugar Cosmetics. It was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee and is the fastest growing cosmetics brand in the country. The headquarters of the company is situated in Mumbai, India.

At first, only two products, kohl pencil and black eyeliner were available; now from eyeliners to lipsticks one can get find anything in here. All the products are made to be fit for Indian skin. The brand supplies its products in more than 130 cities and has also expanded outside India as it has an outlet in Russia and has an online presence in the United States.

The current revenue of Sugar Cosmetics is INR 500 Crores and as per reports by the next 2 to 3 years, it will touch INR 2000 Crores.

Nykaa

Nykaa Logo

Nykaa is probably the most used online platform to buy cosmetics in the country now. The company was founded in the year 2012 by Falguni Nayar. The platform is definitely a perfect place to get a wide range of beauty and wellness products, one can find over 2000 brands in this platform supplying over 200000 products.

The company has over 5 million active users monthly, it has over 70 stores across the country. It is focusing on opening over 180 stores by 2024. The headquarters of Nykaa is situated in Mumbai, India.

Nykaa has also launched an intimate wear brand called Nykd. The company has already added its name to the list of Unicorns and the current revenue of Nykaa is INR 2440 Crores.

Elle18

Elle18 Logo

One of the most affordable brands of cosmetics, Elle18 is owned by Hindustan Unilever Limited and the brand was founded in the year 1998. The cosmetic products are full of bright colours that make them look lively and help in attracting the youth. Cosmetic products like Lipsticks and nail polish are quite famous for their affordability amongst the youth. Even the packaging of the products are quite modern and trendy, which makes it attractive

Kay Beauty

Kay Beauty Logo

A beauty brand launched by one of India’s most loved Bollywood celebrities, Katrina Kaif. Kay Beauty has been able to make its presence felt since its very beginning. Kay Beauty was launched in the year 2019 and has a good range of makeup products to use for everyone. The brand has been able to provide some good products that are used daily such as lipsticks and blushes. Kay beauty collaborated with Nykaa during its launch and it was found in 50 stores and in the online platform of Nykaa.

Color Bar

Color Bar Logo

Color Bar was launched with an intention of providing its customers homegrown cosmetic products that will be suited for Indian skin. Samir Modi launched the brand in 2004 after almost a decade that is 2013; the cosmetic company becomes an INR 100 Crore brand. The brand is targeting the age of 25 to 40, the best thing about this brand is that it is cruelty-free as well. It has now become the third-largest cosmetics company in India.

Coloressence

Coloressesnce Logo

Coloressesnce is one of the fastest-growing cosmetics brands in India. The ingredients that are being used in the products of this brand are imported from Germany. It is quite affordable and the brand has a huge range of cosmetic products to choose from. The brand was founded by Saurabh Nanda in the year 2014.

Blue Heaven Cosmetics

Blue Heaven Cosmetics Logo

The company is an Indian brand focusing on manufacturing cosmetic products in India. The cosmetics brand was established in 2002. All the makeup products are specially made keeping the Indian skin in mind. The brand is known for its affordable and cruelty-free products. The company was founded by Charanjit Singh and Gurnam Singh. The current revenue of the company is INR 100Crore to INR 500 Crore.

Lotus Herbals

Lotus Herbals Logo

This Indian Cosmetics brand is manufacturing over 250 natural skincare, hair care and makeup products that mainly include Ayurvedic and organic ingredients. The brand was established in 1993 by Kamal Passi. The brand is famous for its huge range of skincare and makeup products that are cruelty-free and is against animal testing. In 2019, Lotus was even awarded as ‘Luxury Brand of the Year’ 2019.

Conclusion

Cosmetic products that help us to enhance our natural features are used because of that, the cosmetics industry has experienced steady growth in India. With new startups exploring this market, it is just a matter of time before it becomes one of the prime industries that will dominate the startup ecosystem.

FAQs

What is the fastest-growing beauty company in India?

Color Bar is the fastest growing cosmetics brand in India.

Which is the No 1 cosmetic brand in India?

Lakme is the leading cosmetic brand in India.

March 27, 2022
Paxcom: Digital Solution provider for analytics & eCommerce business strategy
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paxcom.

Paxcom’s technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. Daily, Paxcom analyzes multi-crore ad spends, and over 1.4 lakh products across 148 platforms, 450+ pin codes, and 11 languages to provide seller and location-specific insights to aid their clients’ eCommerce growth.

StartupTalky interviewed Mr. Punit Sindhwani (Founder & CEO, Paxcom) to get insights into the startup story and the organization’s roadmap. In this article you will discover how Pacom started, its business model, marketing strategies, and more.

Paxcom – Company Highlights

Startup Name Paxcom

CEO Punit Sindhwani

Headquarters Gurgaon

Industry Ecommerce

Website paxcom.ai

Paxcom – About
Paxcom – Industry Details
Paxcom – Idea & Inspiration
Paxcom – Product/Services and USP
Paxcom – Founders and Team
Paxcom – Name Meaning & Logo
Paxcom – Business Model and Revenue Model
Paxcom – Launch & Marketing Strategies
Paxcom – Challenges Faced
Paxcom – Operating Locations
Paxcom – Funding
Paxcom – Tools used to run startup
Paxcom – Future Plans
Paxcom – FAQs

Paxcom – About

Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence. This startup is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations and assist brands and sellers in improving their overall online performance.

Paxcom’s cutting-edge AI solutions can collect and analyze data from all eCommerce channels, across multiple geographies to deliver actionable insights for improving digital shelf share, stock availability, competitive pricing, product discoverability, ROIs on marketing spends, placements, and more.

Its team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch and optimize Products Price, Promotion, Placement, and growth strategies on the popular eCommerce Sites. Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. Paxcom takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.

Paxcom – Industry Details

The recent years have seen substantial growth in D2C and digital brands in India, with over 4000 brands having crossed INR 1cr sales on Amazon alone in 2020. While physical formats of retail have been seeing a marked slow-down due to Covid restrictions, eCommerce is growing at the fastest pace. This has led to an increased focus of brands on eCommerce.

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Paxcom – Idea & Inspiration

Paxcom’s founding team took its plunge into eCommerce in 2011 through an ambitious foray into omnichannel retail, before amazon.in the marketplace was launched in India. The in-house omnichannel technology that was built, empowered them for seamless growth across their D2C website, 11 physical locations and to be the pioneer in D2C and marketplaces in India. Mirchimart was one of the first few sellers that Amazon onboarded when they started their business in India. They also won the award for being the largest seller in the electronics category on the Flipkart marketplace in 2014.

This early exposure to e-commerce enabled the founders to recognize the sector’s potential in India. Consumer brands were taking their first steps in this direction, but there was a significant gap in understanding of how it worked and how to best use it. There was a need for expert advice and technical solutions to assist brands in accelerating digital sales and making intelligent, data-driven decisions. Paxcom was created to meet this need.

Kinator, a SaaS-based channel intelligence and data analytics platform, was the first solution developed, allowing their clients to track, measure, and audit their eCommerce presence, and provide insights for day-to-day and strategic decisions.

Over the last seven years, they have continued to evolve and grow alongside their clients’ ever-changing needs, becoming a full-service strategic solution provider for e-commerce, adding numerous services and software along the way.

In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.

The idea came from the opportunity and the gaps the team saw in omnichannel retail as they managed their omnichannel retail business. The initial product idea was well received in their outbound campaign reach and few initial brands became Paxcom’s partners in this journey giving the team an opportunity to learn and mature their offerings.

Paxcom – Product/Services and USP

Paxcom offerings simplify Brand’s online strategy and growth by providing actionable insights derived from mining vast amounts of data points daily, across multiple e-marketplaces and multiple geographies. Brands can quickly see areas of growth opportunities, threats from competitive/upcoming brands and get insights on the effectiveness of different campaigns /products on marketplaces.

In the fiercely competitive eCommerce space, brands need to be agile and well-informed to achieve success. Paxcom’s eCommerce solutions consist of a robust set of proprietary technology solutions backed up by an experienced services staff to provide end-to-end assistance for businesses looking to expand their online presence. It is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations. Paxcom’s analytical software tools and expert customer service teams assist brands and sellers in improving the overall online performance. Paxcom’s mission is to simplify and streamline online selling for brands and sellers.

Paxcom’s USP is a robust suite of technology solutions backed by an experienced team obsessed with a data-driven approach to eCommerce growth for its customers. Its technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. The startup’s Omni-channel technology solution optimizes the supply chain for order-fulfillment and warehouse management while its eCart Solution helps establish eBrand Store and apps. Paxcom team comes with a wealth of experience in establishing omnichannel strategy and solutions have gained valuable insights in managing their own, and some of the large brands, eCommerce growth since 2011.

1. Channel Intelligence & Analytics – Kinator

Kinator – Paxcom’s proprietary technology solution can collect and analyze publicly available data from all major platforms, across multiple geographies to deliver Data-Driven Analytics & Insights for Brands selling on multiple e-retailers and marketplaces. Paxcom’s interactive KPI Dashboards & Reports enable data-led decision making on Product Pricing, Promotions, Placement, and more. Kinator helps brands track, measure, audit, and analyze their
- On-shelf Availability
- Price, promotions, and Buy Box
- Ecommerce content
- Reviews & Ratings
- Visibility on search results and category
- Sales across platforms
- Advertising performance
2. Services, Strategy & Execution

Paxcom’s team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch/optimize Products Price, Promotions, Placement on the popular eCommerce Sites.

Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. The startup takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.
- Ecommerce content and design
- Business Analytics And Consultation
- Promotions & Marketing Strategy across platforms
- Global Support (India, North America, UAE, Africa & Southeast Asia)
3. AMS & Campaign Management

Paxcom’s eCommerce experts provide end-to-end campaign management in sync with your Brands goals and objectives across eCommerce platforms. When there are millions of products to choose from, a brand cannot afford to sit back and expect a customer to reach its product. Instead, the product needs to reach its customer. The startup manages multi-million spending across different platforms and categories, for leading or upcoming brands, using objective-based tailored strategies.
- Ecommerce Campaign & Ams Management
- Technology Aided Campaign Management using Paxcom’s cutting-edge tools
- Promotions Management
- Search & Display Ads
4. Omnichannel Solutions

Get complete control over your e-commerce logistics and fulfillment. Businesses of all sizes & categories can harness the power of Paxcom’s innovative pre- and post-fulfillment solutions to make their listing, order processing, warehousing, and shipping process seamless, quick, and manageable. Easy connections across several channels, a consistent experience for customers and employees, and automated technologies will help you accelerate with control. Its Omnichannel offerings comprise multiple robust web applications that provide solutions that can help brands grow, and manage their backend operations flawlessly with ease.
- Product Information & cataloging system (PIM)
- Order & Inventory Management Software (OMS)
- Warehouse Management Software (WMS)
- Marketplace seller solutions
Paxcom’s USP and innovation
- Strong experience across platforms and categories
- Cross geography/industry best practice
- Strong Technical Solutions + Services work together to give a complete solution
- Flexibility to tailor software as well as services to your specific requirements
- Global Support – Multiple language tracking & content Learnings across brands & categories
Pivot from Initial Idea

Paxcom was initially building 2 products – a Product Information Management software and software for sellers to manage their orders and inventory on multiple marketplaces. These two were built initially for Mirchimart for their own use and the team thought of taking these to market. These products, gradually they realized, had significant competition and challenges of stability since marketplaces, to date, don’t offer seamless APIs. Paxcom’s core product, Kinator, came after a couple of exploratory meetings with some big FMCG brands. This was a unique problem, no players in India at that time gave information to Brands on what is happening to their products and their category on eCommerce platforms. Since eCommerce was so new and growing massively, brands wanted to have some key KPIs to measure ecom growth. The team decided to plugin that gap, and Kinator came to life.

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Paxcom – Founders and Team

Paxcom’s founding team was together over years at their previous company, Mirchimart, and Paxcel and had a strong working relationship. So this came in very easily.

The team works closely together and quite often the tasks span across different areas. In the current setup, Neha Khosla is responsible for client success, Tanya Kakaria for Global Sales Marketing, Punit Sindhwani for overall strategy, and Gurjant Singh for technology solutions.

A dynamic powerhouse, Punit Sindhwani has over 25+years of experience in the Technology and IT industry. Punit is currently the CEO of Paxcom, a SaaS-based software that provides complete eCommerce automation solutions from creating and managing e-stores (or marketplaces) to advanced data analysis, exponential revenue growth, managed warehouses, and supply chains along with ensuring happy customers.

Punit Sindhwani – Founder & CEO of Paxcom

He is a strategic leader with a proven track record in managing fast-growing software development companies in Capital Markets, Payments, Health care, Data Analysis, and Data and Image Compression.

Prior to founding Paxcom, he was Co-founder and CTO of Mirchimart.com, an online megastore where he was responsible for building a high-performance tech platform for B2C and B2B sales, with optimized PIM, WMS, OMS, and Omni-channel touchpoints.

A bachelor in Electronics from Mumbai University, Punit’s area of expertise includes Enterprise Application Development, Mobile Application Development, Financial Software Development, Gift /Loyalty Solutions, Web application development, Data Analysis Software, Data and Image Compression.

Paxcom – Name Meaning & Logo

Prior to Paxcom, the founding team’s technology services company, Paxcel was born in 2001. Paxcel was named after a core value that they look for while hiring any new team member “Passion for Excellence”. Paxcom came as an extension to Paxcel, everything about eCommerce with Passion for Excellence, so this was a unanimous decision of the founding team, Paxcom. The name, Pax part symbolizes the founders’ Passion for Excellence, while the com part symbolizes Commerce. The logo was designed internally by the startup’s creative team.

Paxcom Logo

Paxcom – Business Model and Revenue Model

There are two parts to Paxcom’s business model. All technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients, and the startup tailors the engagement to their specific needs and gaps. Shorter project-based engagements, on the other hand, are also possible.

Paxcom – Launch & Marketing Strategies

The founding team launched the company because they first saw the complexities of managing an eCommerce business across multiple channels and the scale and efficiency needed. The push was motivated enough to take the plunge.

They were fortunate to be amongst the first ones to offer such insights for eCommerce growth, and as such, they found a great response to their email campaign reach on Paxcom’s innovative solutions.

“At Paxcom, we believe that a satisfied customer is the best marketer a company can have. The focus on client satisfaction has contributed significantly to our success, and we’ve seen a lot of initial growth organically through referrals and expanding partnerships with existing clients across industries and regions” – says Punit Sindhwani, CEO, Paxcom

Paxcom’s marketing and business leaders have invested a significant amount of time and effort in developing strong industry relationships and gaining a thorough understanding of the segments in which they operate. This has allowed them to take a consultative approach to business development, based on extensive knowledge of the ever-changing e-commerce landscape, best practices, industry trends, clients’ businesses, their current eCommerce maturity, possible growth areas, and potential solutions. Every client is different and having targeted outreach campaigns based on this understanding have worked well for Paxcom. It has also recently begun to broaden the use of content marketing by widely disseminating Paxcom’s large repository of useful resources for brands, sellers, and industry enthusiasts at all stages of e-commerce maturity. These are accessible via its website and social media pages.

Paxcom has established a strong presence and goodwill within the Indian eCommerce industry over the years, helping it solidify its position as an authority on eCommerce. Numerous leading brands it serves and its commitment to providing strong solutions for the clients globally have also helped the startup establish credibility as an eCommerce partner. The majority of its new business, therefore, comes from word of mouth, client referrals, eCommerce platform recommendations, and SEO.

Additionally, the team at Paxcom is also been working on producing content that serves the industry by offering in-depth information and advice for clients and the broader brands in the market.

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Paxcom – Challenges Faced

Paxcom was started when eCommerce in India was in its nascent stage, and grown with the industry. The initial inertia of brands to recognize their potential, and the ever-changing ecom environment have been some challenges. However, the team has had the opportunity of working with some great brands and built strong goodwill for themselves by constantly adapting to ensure they go above and beyond their client’s expectations. This has helped Paxcom grow to its current strength and recognition in the industry.

Paxcom – Operating Locations

Out of the 6 office locations 3 are located in India, 2 in the US, and 1 in Canada.
1. Gurgaon
2. Delhi
3. Mohali
4. Washington
5. North Carolina
6. Toronto, Canada
Paxcom’s services are already available in 20 countries across SEA, Japan, Korea, the Middle East, Africa, the UK, North America, Australia, and India.

Paxcom – Funding

Paxcom is a bootstrapped startup and currently, it is not looking to raise funds in the near future.

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Paxcom – Tools used to run startup

Being a tech-focused company at heart, the team understands the value of tools in improving efficiency. There are numerous tools Paxcom utilizes to ensure that the team can function at scale effortlessly. Some of these are Slack, Keka, Google Business tools, Zoho, Hubspot, and Drutas.

Paxcom – Future Plans

In addition to expanding within the country, Paxcom is aggressively growing its global presence. Its current clients include over 150 brands, across 20 countries, and it is in the process of growing not just the client base, but also the engagement with existing clients.

At the moment, Paxcom’s SaaS-based data analytics tools are the top focus, with eCommerce advertising & strategy services following closely behind. Looking ahead, the startup also expects its revenue to triple within the next two years, with the primary chunk of that growth coming from North American and Asian markets.

Paxcom – FAQs

What is Paxcom?

Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence.

Who is the CEO of Paxcom?

Punit Sindhwani is the CEO of Paxcom. He has over 25+years of experience in the Technology and IT industry.

How does Paxcom make money?

Paxcom’s technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients.

Is Paxcom funded?

No. Paxcom is currently bootstrapped.

What is the Paymentus group?

In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.
October 1, 2021
3 Ways Justdial Helps You Grow Your Business Online
Buyers usually search for vendors in popular business directories, which is why many small local business take the help of online directory service platform like Justdial to be able to sell B2B products add get a free listing and grow their business online. This is helps the small businesses to sell directly to customers as these services offer mobile apps and attract huge traffic. While it is also free to list your business on Justdial.

The Mumbai based company runs an India specific local business listing platform Justdial and has expanded the scope of its B2C transaction based services by adding product e- commerce market place. Founded by V.S.S Mani in 1994, Just Dial is a local search firm that provides both B2C and B2B listings of small and medium businesses across the country.

It also provides services across multiple platforms, including the internet, phone, wireless and print. It counts Sequoia Capital, Tiger Global and SAIF Partners as its investors. Just Dial becomes first large Indian listed firm with presence in product e-commerce business. Another small public listed firm is Intrasoft Technologies, which runs 123stores.

Just Dial Search Plus
Other Ways Just Dial Can Help Your Business Grow
Justdial Omni
Services Offered By Justdial Omni
Another Set of Activities Justdial Omni
Justdial Cash

Just Dial Search Plus

The firm had started what it called the Search Plus or transaction services where it allowed people to order food online from local restaurants and even book a doctor’s appointment and flight tickets and much more. With product e- commerce it is now entering a much wider market which can add to its revenue stream.

The company has added a shop online feature on the homepage where it lists products across several categories like mobile appliances, electronics besides a host of others including those that are put out by big e-commerce marketplace such as tiles, sanitary ware, bicycle, paints, etc. Since it is a market place it connect consumers to third party vendors and only acts as a platform linking the buyer and the seller while simultaneously facilitating transaction.

How Justdial helps local businesses through Justdial Search Plus

In the process it comes across as another hyper local e-commerce platform which links local shops to consumers online. This makes a sense for Justdial as it extends the offering by allowing those local sellers already listed on its platform to sell products.

However the consumer would absorb the Justdial offering given there are specialized e-commerce ventures that are doing a similar job with better UI/UX is something that would get to know as Justdial shares user statistics. Justdial also offers same day delivery for some products since Just Dial primarily leverages local sellers, it can actually cut down on delivery timelines.

The site claims some products like grocery and medicine ordered through its platform will be delivered in an hour while for some others like electronics, Just Dial says it offers a ‘7-hour express delivery’ for orders placed before 2 PM and the offer comes with Just Dial’s written guarantee along with manufacturer’s warranty & original invoice. Orders post 2 PM will be delivered in the next 24 hours.

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Other Ways Just Dial Can Help Your Business Grow

In the day age, where innovation is considered to be an important asset for online business in order to beat competition and stay ahead in the market, the most well-known online classified player in India is going back to the basics to increase the growth of your business online.

Justdial has implemented plans to reinvent its newer offerings such as inventory management platform for sellers Justdial Omni its payment wallet Justdial Cash and Monetization of its advanced meta search cum marketplace offering Search Plus. The public company is looking to put all its energies behind reviving its core which is the search business and its listings model.

Justdial Omni

Justdial Omni is a premium service which is offered by Just Dial group as a business outsourcing tool. This online directory services platform was launched by Justdial Omni in 2016 in order to help small business manage their online and offline sales. It give you the option to outsource multiple task to JD and focus what is absolutely necessary for running of your business. You can sell multiple channels from one platform with the help of Justdial.

The Services Offered by Justdial Omni

Services Offered By Justdial Omni
- Website – expand your market base by selling products on your very own website.
- App – reach out to your tech savvy customers through a personalized Android app.
- Justdial – sell your products on Justdial, anything, anytime, anywhere
- In store billing – Justdial Omni delivers the most adaptable and advanced billing systems providing end to end customer service operations.
- Other Marketplaces – make shopping easier for your customers by collaborating with e-commerce giants in the near future.
The activities that Justdial Omni provides

Another Set of Activities Justdial Omni

These are Optional premium services you can choose according to the need.
- Centralized Inventory management
- Advanced reports and analytics
- Easy and quick bailing systems
- Campaign and discount offers
- Customers and suppliers records
- Inquiries and lead management
- Calendar and appointment scheduling
- Website and mobile apps.
The Justdial Omni will be plug and play as it is cloud based solution which can be accessed over cell phone via a dashboard V.S.S Mani explains in the analyst call. The product will allow small businesses to manage their inventory, billing and third party logistics. The product will also allow businesses to integrate bar code and QR code systems. As enablers, we always think for our vendors and they would probably lose their market share to online players.

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Justdial Cash

Just Dial has also come up with another way of helping businesses online with the help of Justdial Cash, which is a payments platform integration for its Search Plus suite of services. Just dial has also tied up with another existing mobile wallet service provider instead of applying for a prepaid payment instruments (PPI) license itself.

Justdial needs a wallet to operate Justdial Cash because it is a marketplace and not an eCommerce player that owns the inventory or services that customers were buying on its site. It is effectively operating a closed wallet which does not need a license. This helps customers and small local businesses online as, when customers buy from merchants and service provide via Justdial, it needs a semi closed prepaid payment instrument or a semi closed wallet.

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FAQs

What is Justdial?

Just Dial Limited is a company that provides local search for different services in India over the phone, website and mobile apps.

What does Justdial do?

It provides local search-related services to users across India through multiple platforms such as website, mobile website, Apps (Android, iOS, Windows), over the telephone and text (SMS).

How to add your business in just dial?

How to add business in just dial:-
1. You can either list add business to Justdial for free, or get a paid listing.
2. For a free listing, just go to www.justdial.com/Free-Listing and provide all the necessary details of your business.
3. For a paid listing, visit www.justdial.com/advertise and fill in the details and choose from the different packages provided by them.
What is Justdial revenue model?

Justdial works on collecting data and providing information to users through Phone, SMS, and the Internet. The company’s revenue model is of Premium subscription or listing of classified ads, Analytical reports, and Data selling to buyers. Initially, it used to work as a telephone directory-based model.

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April 2, 2021
CashKaro Competitors: Top Players In The Cashback Market
CashKaro is a one stop destination for savings on all online shopping, enabling members to compare prices on different websites, earn extra cashback and get free coupons across 1000 plus ecommerce sites like Amazon, Flipkart, Snapdeal, Paytm, Myntra, etc. With over 2 million registered users, Cashkaro is India’s largest cashback and coupons site backed up honorable Mr Ratan Tata and Kalaari Capital.

CashKaro offers a casual but fast paced environment where creativity and effective teamwork are rewarded. Founded by Swati and Rohan Bhargava in April 2013, the company helps new brands to be promoted to relevant engaged audience who are online shopping savvy and helps them put on the radar amongst online shoppers. It is free to be listed on CashKaro.

When you visit CashKaro, you can visit the website of your choice, and shop normally for which the cashback will be auto applied on checkout. The retailer pays us commission for every sale, and we give you Cashback from this. Featured on over 50 news sites in India and UK. India’s fastest growing Cashback site. It is among Asia’s top 25 start-ups to watch out for, as featured in Tech in Asia.

CashKaro Raises USD 10Mn in Series ‘B’ Funding Led by Korea Investment Partners

15th September 2020, New Delhi: CashKaro, India’s largest Cashback and Couponssite has secured USD 10 million in a Series ‘B’ funding round led by KoreaInvestment Partners (KIP) and existing investor Kalaari Capital. The company hadpreviously raised their Series ‘A’ and angel round of funding fro…

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CashKaro App

CashKaro App is the easiest use of smartphone users and is available on both playstore and iOS for android and apple users. The app has more than 1 million users that have downloaded the app on their android devices. For using CashKaro App you must need to download it from playstore or Apple Store. Then install to you phone.
- Now open the app and register if you’re a new user else you sign in with your details.
- You can register through your Facebook Id or Email Id and Password.
- After registering or signing in go to home. Then you can see offers and deals. Then choose any offer and buy or recharge to getting your cashback.
- All cashback of you earn will show in your Earning section. Then you can withdrawal easily through your bank account.
Some of the CashKaro competitors are:

The competitors of Cashkaro

GoPaisa

GoPaisa provides the Indian online shoppers with an aggregated offering that helps you find great deals while also saving big bucks. GoPaisa co-founders Aman Jain and Ankita Jain built this platform with smart cashback options, coupon offers, deals and discounts, a great shopping experience for anything, be it holidays or electronics.

On GoPaisa the online retailers are able to leverage the platform to promote their latest deals, promo codes, coupons and discounts while consumers are able to benefit from great savings while shopping online. They partner with renowned e-retailers like Amazon, Flipkart, Dominoes, Myntra, Jabong, Makemytrip, Pepper fry to bring the best possible deals to its customers.

After registering on GoPaisa users would earn attractive discounts along with cashback on purchases. Online cashbacks get auto credited to user’s wallets after partner retailer websites confirm the successful completion of purchases. However, use of these discount deals would cancel GoPaisa cashback as only one offer can be availed at a time.

GoPaisa follows a transparent system that allows redemption of the credited amount, in other words, cashback, immediately upon receiving it across varied platforms. The amount can be used to recharge mobile number or DTH Connection or pay bills for electricity, water and makes payments at partner websites. Furthermore, there is an option of bank account transfer.

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CashKaro is currently India’s largest and fastest growing cashback and couponwebsite. Using the platform, users can get Cashback on all online orders atSnapdeal, Myntra, Amazon and the other 500 plus ecommerce partners. CashKaroprovides you with a cashback and gives you the option of paying in ad…

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GrabOn

The company was founded in 2013 by 5 people and more than 4000 Merchant Partners and counting. GrabOn is a trusted brand and an affiliate e-commerce scene in India. They are known for maintaining high quality standards through our unique user interface and user experience.

How to avail offers on cashback sites

On GrabOn you can get the most authentic and updated coupons and deals making the company a top player in the coupons and deals industry. The CNBZ Awaaz called the company as the Internet Heroes thus recognizing them as one of the most successful E-commerce affiliated startups. They have a strategic B2B partnerships with a strong network in the IT sector which has benefitted not only GrabOn but also its affiliates.

It has been able to save the amount of Rs. 4,389,334,560 for its customers. Through the companies business partnership programs, it helps a company increase its revenue, create brand awareness and expand its reach. Our network includes a wide range of merchants and strategic companies and our aim is to cross-promote each other in providing the best deals to the end-consumer.

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IndianCashback

The motivation of IndianCashback is to promote the ecommerce branch on internet and to make it familiar to the common people because they believe that the cashback service which will be more useful for a deep reach. IndianCashback works with most giants of e-commerce marketing as it promotes their products and the customers also get Cashbacking.

Since IndianCashback works as promoters of merchants, they get commission for the business done through us, and then transfer the big percentage back to you, that means more savings for you at each buy. Because of this reason, you are getting your cashback savings over merchant given offers. Indiancashback transfers your cashback as money, directly to your bank account.

The process of most cashback companies

IndianCashback has a team consisting marketing experts, programmers, skilled designers, market analysts coordinated under experienced management team. IndianCashback is the India no 1 Cashback and coupons website where can save a lot on your online shopping. All the customers have to do is join IndianCashback for free, go to a retailers via us and shop at 600 plus online partner shops.

The cashback is added within 7 hours as it remains Pending status until the retailer pays. As soon as the company gets the commission from retailers we change the status of your Cashback, Pending to Confirmed state which usually takes 4-10 weeks. When you have Rs.200 or more as confirmed cashback in your account, you can request payment at Request Payment page and we transfer the money to your bank account for free via NEFT or CHEQUE.

Freecharge – The best deals and cashbacks are right here

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Pennyful

The company was founded in 2011 and is the pioneer in the Indian Cashback and discount coupons market and has been recognized as a leading innovation in online shopping space in the Indian market. The goal of Pennyful is simple, which is to create a unique shopping experience for their customers where they can earn back some of the money they spend.

The company pays its customers to shop. The key distinguishing factor at Pennyful.in is that it offers real cash back to shoppers who shop at any of its affiliations. On the online partner stores through its site while helping them discover amazing offers and products. Supported by an excellent customer support team, Pennyful.in gives its users various options of buying flight tickets, electronics, apparels and accessories, books, gifting ideas, shoes etc.

The company boasts of partnerships with over 500+ merchants including names like Flipkart, Snapdeal, Amazon, Alibaba and Paytm among others. All consumers need to do is start their shopping at Pennyful.in to earn real cash rewards and discounts. On 17 January 2015, Pennyful also launched its price comparison and product discovery tool for Amazon, Snapdeal and Flipkart, making it the first Indian cashback website to deliver such a service.
October 27, 2020
What is E-Commerce Fraud and how to spot them?
E-Commerce is one of the largest sectors in online business. This is a sector that is continuously growing in size, volume and influencing the market, it would be a surprise if fraud wouldn’t take place in the system.

Fraud or deceiving criminally intend to gain immoral financial wealth. A person who intends to deceive others, typically by claiming accomplishments or wealth is called a fraudster.

Fraud in e-commerce has been increasing globally over the last years due to the immense rise in online marketplaces. With more technology available to fraudsters or unethical hackers, it has become more difficult for e-commerce businesses to keep a track of the tactics used to defraud online businesses.

Whether the user is simply making a purchase online, it’s essential to stay alert of the types of frauds that exist in the e-commerce industry. There are multiple ways of how frauds are performed and how to formulate a solution for the same.

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What is E-commerce Fraud?

E-commerce fraud is a type of fraud that occurs on an online platform. E-commerce fraud is evolving day-by-day, as fraudsters use more advanced tactics and methods.

The e-commerce fraud occurs when a malicious actor approaches a merchant and proposes a business transaction using fraudulent means such as a stolen or fake credit card to pay for it. This leaves the organization without payment for the sale.

Using a stolen or fake credit card, using a false identity, and affiliate fraud advertising are all forms of e-commerce fraud. When a customer engages in fraud on the online store, the retailer has to bear this cost, negatively affecting the revenue.

Fraud has always been around in one form or another, so the concept isn’t new. Initially, it used to be limited to physical stealing, now it has extended to online fraud too. The new technologies behind payment methods, and data processing systems, online store owners are unknowingly vulnerable to new forms of fraud every day.

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Talking about the fraud online, it commonly takes place when the credit card is lost, or its information is not stored securely. The fraud called card, not present fraud continues to grow over the years.

Online fraud can also be conducted with personal and credit card information, the card doesn’t need to be present for the transactions. Unethical hackers steal financial information and sell it on the black market. This type of fraud leaves the operators more vulnerable, but there is also a fraud called friendly fraud, where the customer intentionally files a chargeback to gain a free product and avoid payment.

Frauds via Email

Types of E-Commerce fraud

E-Commerce fraud is still alive today because prosecutions are rare, due to time constraint and the constraint of gathering pieces of evidence. It is important to integrate a perfect fraud detection and prevention management system to eliminate fraud on the platform and reduce its impact on the revenue. Here are some types of E-Commerce Fraud.

Phishing

Phishing is a meant to collect the piece of personal information like a user ID, password, and credit card information via an email or SMS. In this fraud, the fraudsters send emails or SMS to the user by pretending as the actual online trader.

Credit Card Fraud Reports in US

Clean Fraud

Fraudsters use stolen payment card information to make an online purchase and use technology to prevent any chances of fraud detection in clean fraud.

Identity Theft

Fraudster obtains the identification information of the real user and makes the online purchase on the e-commerce platform. This theft affects both the customer and the seller as the customer places a refund when he detects the fraud.

Merchant Fraud

In this fraud, fraudsters create a fake merchant account under the pretence of owning and running a legal business. They use various stolen credit and debit cards to withdraw the amount received before being detected or reported, and the transaction moving to the point of being reversed.

Chargeback Fraud

In chargeback fraud, a customer keeps the product purchased from the online store via credit card and claims a refund falsely stating the reason for payment is made twice or purchase never made.

Return Fraud

The fraudsters can ask for a refund claiming that the product was never received or requests a refund for a fake product already purchased and swap with the actual product received. In refund fraud, the seller suffers the loss due to the refund of the payment made as well as a loss of inventory when the fraudster returns a fake item.

How to spot E-Commerce Fraud?

Fraudsters are great actors and they make themselves go unnoticed. To be safer, here are few things organizations and customers can spot or detect fraud online:
- Pay close attention to First-time customers who make bigger than average orders
- Detect unusual or false location
- A large quantity of the same product
- Multiple shipping addresses
- Check if Shipping and billing address are not the same
- Payment information typed with capital letters
- Huge number transactions in a short time
How to prevent E-Commerce Fraud?

No system can surely detect the fraud but there are several things you can do to make personal and financial information on your website more secure.

Outsiders’ Assistance

Hire a professional that can evaluate the security of the website and help in what else can be done to detect and prevent fraudulent activities.

Timely Update of the Software

Keep updating the platform or software you’re using to keep the site running, make sure you’re using the latest version. Compromised software is a gateway to the fraudulent activities, providers are hard at work improving the security aspects of their products.

Check if all the checkout pages are in HTTPS

The encryption within HTTPS allows the information to remain confidential from fraudsters’ eyes because only the website’s owner and the server can decrypt the traffic.

Use AVS and CVV

Address Verification Service ensures the billing address of the purchase matches the billing address credit card company has on file. Credit Code Verification is a code printed on the credit cards, which means that the customer needs to have a physical credit card to make a purchase.

Fraud protection software

These type of software detect high-risk transactions and analyze other risk factors to prevent fraudulent activities. To find the right tools that automatically detect suspicious transactions is crucial to protect the business from loss.

Wrap Up

E-commerce frauds have grown rapidly over the years. The online market has to make sure they are using fraud protection filters that will alert about anything out of ordinary. Online businesses must know how to recognize a fraudulent order and what tools to use to prevent it from happening.
September 18, 2020