Tag: ecofriendly

  • Top 3 Best Eco-Friendly Business Ideas You Can Start in 2022

    Today being environment friendly is not just ensuring to look after the environment but also to take necessary and conscious efforts to change our lifestyles so that we conserve our scarce resources.

    Many industries and multinational companies take the protection and conservation of the environment very seriously. Many small industries, companies, and governments have also started realizing the need and importance of eco-friendly operations. In India, many startups and organizations make efforts to get a sustainable lifestyle and culture, be it renewing resources, recycling resources, or reducing consumption.

    In our country, there are a handful of businesses that are striving to make a difference in society, preserve the environment, and earn money through eco-friendly businesses. Although many want to adopt such business services only a few can do so.

    Having an eco-friendly business in India simply means providing products and services to the customers that do not harm the nature and environment in their production, use, or disposal.

    Also, such products and services usually help in conserving energy, minimizing carbon footprint, emission of greenhouse gases, and do not lead to any kind of pollution in the environment.

    In this article, you will look at the Top 3 eco-friendly business ideas that you can start even on a small scale and earn by not harming nature.

    Organic Products
    Reusable/Recycled Items
    Handicraft Business

    Organic Products

    The products that are produced and made by organic methods help in promoting healthy and safe habits. Organic products help in encouraging more people to be responsible in the way of using scarce natural resources and help their exploitation.

    The organic product market today has huge scope and potential to grow. The demand for such products is increasing day by day as people are becoming conscious about their health and lifestyle.

    Since the demand in this sector is increasing, there is going to be great competition, hence early movers can take advantage.

    Organic Products You Can Sell:

    There are many options to do business when it comes to selling organic products, some of them are:

    • Organic fruits and vegetables.
    • Organic herbs and spices.
    • Organic shakes and juices.
    • Organic fertilizers.
    • Organic body and skincare products.
    • Organic poultry and dairy Products.

    How to Sell Organic Products?

    The best way to sell products in today’s fast-changing world is through online stores. Although you can get a good response by putting up an organic product store in your city if you do not have much competition but it will cost you the additional cost of the rent. Selling online with the right marketing tools can also help you gain a faster presence in your local market.

    Requirements for Starting an Organic Product Business:

    • Section 22 of the Food Safety and Standards Authority of India governs organic food business in our country and one needs to register their business, get a license, and certify the business under the same.
    • For a physical store, you will require a place with ample space to keep stock along with cold storage.
    • An initial investment of around 30,000 to 100,000 rupees is required to start the business.
    • Advertising resources for online and offline advertising.
    • An e-commerce website.
    • Social Media to promote your brand.

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    Reusable/Recycled Items

    If you want to have a lucrative and thriving business then this could be the one. Selling used products or items like books and clothes is one of the businesses that are eco-friendly and assuring as well. Also, such businesses have taken a rise over the recent years in our nation uncommon on online platforms and much more common on offline platforms.

    A platform like OLX has set a huge example in the market that used products that still have a good value that can be sold; hence this proves to be one of the best eco-friendly business ideas. Opening up a second-hand store helps to save the customers money whereas it also helps to create a better environment.

    Some of the Things You Can Resell:

    Even though anything and everything that has a good condition, can be used and has value could be sold. Here is a list that is some popular reselling business ideas that are eco-friendly:

    • Used Clothes (Commonly known as thrift stores).
    • Used Books.
    • Refurbished Electronics.
    • Other refurbished and recycled products.

    How to Sell Reused Items?

    These products can be sold on online and offline platforms. From both places, you can get good returns.

    Requirements for Starting a Reused Store Business:

    • Thorough knowledge about the reselling segment and market.
    • An initial investment of about 10,000 to 50,000 rupees.
    • Land and human resources.

    Handicraft Business

    Our country is known for its culture, uniqueness, and talent. A major part of our culture is depicted through the unique and intricate handicrafts of our nation. Almost 20% of the country’s rural manufacturing workforce is deployed into making handicrafts.

    In the race of mass production and machine-made products, the artisans and handmade products aren’t much highlighted but are still valued. This is one of the best eco-friendly business ideas as mostly handicrafts are made from natural resources, and also it helps to uplift the economically weaker section of the society. Even our government is empowering such as artisans, weavers, and craftsmen by initiatives like Make in India.

    List Of  Common Handicrafts You Can Sell in India:

    • Jute bags and products.
    • Handmade bangles.
    • Pottery Products.
    • Khadi Products.
    • Crochet Products.

    How to Start a Handicraft Store Business:

    Handicraft stores usually gain success when they are in the local market or exhibition stalls. However, if you plan to open an online store, you can sell your products on online portals too. A few of them are Craftsy, eBay and Amazon.

    Requirements for Starting a Handicraft Store Business:

    • Raw Material and Bulk purchase of products.
    • Initial Investment of Rs. 10,000 to Rs. 50,000.
    • License and Certification if a physical store is to be opened.
    • E-commerce website (If you are planning to sell online).

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    Conclusion

    If you are someone who believes in earning money but also you want to help in building a more positive and sustainable future for the coming generations then the eco-friendly business is what you should do today. Whether you are choosing an idea from these three or apart from this you are contributing towards helping the environment and are definitely making a huge difference.

    FAQ

    Are eco-friendly businesses profitable?

    Yes, according to a report 66% of eco-friendly businesses are profitable.

    What are some eco-friendly business ideas?

    Recycling Waste, Used bookstores, Eco-friendly toys, Plastic-based clothing, and Bio-fuel production are some of the eco-friendly business ideas.

    What is the best recycling business to start?

    Paper Recycling, Electronic waste recycling, Recycling of Tire, Vermicompost Recycling, Plastic Recycling are some of the best recycling businesses you can start now.

  • The Startups That Are Funded By Alia Bhatt

    The Covid 19 pandemic has affected the startup ecosystem in India, as many startups found it difficult to find investors or get funds. Another industry that had a tough year was film industry, as the theaters were closed and many movie releases and productions were halted. Which is why many A-list Bollywood celebrities have resorted to investing in startups that are innovative and have potential.

    Bollywood actresses like Alia Bhatt have not only backed and invested in startups but have also started their own ventures like the Ed A Mamma. These celebrities are known to have a large following and platform to reach out to more people, which is why it is no surprise as to why startups now prefer to be funded by popular celebrities or even for endorsements and investments. Over the past few years popular celebrities like Amitabh Bachchan, Aamir Khan, Salman Khan, Madhuri Dixit, Shilpa Shetty, Katrina Kaif, Deepika Pakudone, etc have shown considerable interest in funding the budding startups.  

    Having a celebrity to endorse and invest in the venture helps startup get noticed in the overcrowded startup space. When it comes to Alia Bhatt, the actor chooses to tread safely while making investments in startups or even starting her own venture. The Raazi actress, is known to invest in FDs and Bonds showing that she does have some business acumen and is not a risk taker when choosing the right startup to invest in.

    Alia Bhatt is a one of the highest paid actress of India, known for her work in movies such as Gully Boy, Udta Punjab, Dear Zindagi, etc. Besides her acclaimed acting career, Bhatt has also launched her own line of clothing and handbags as well as a production company known as Eternal Sunshine and is the founder of the ecological initiative called CoExist. Here are the startups the actress has invested in:

    Ed A Mamma
    Nykaa
    StyleCracker
    Frequently Asked Questions


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    Ed A Mamma

    The actor launched her own sustainable clothing apparel brand for children known as Ed A Mamma in October, 2020. The brand is said to make clothes only for children from the ages of 2 to 14 years old. Ed a mamma focus creating a clothing line that is environmentally friendly as they us natural fibers including plastic free buttons and trims. The company is self-funded by Alia Bhatt and is also a homegrown brand that goes with “Made In India” ethos. The brand is keen on making gender neutral t-shirts from organic cotton, while the products come in an affordable range of Rs 349 to Rs 1,499 where the starting price for organic t-shirt is Rs 799.

    Another interesting fact about the brand is its waste management, the company reuses and recycles by using leftover clothing and cloth scrapes to make hair ties and potlis bags. The actor turned investor and now entrepreneur said that she specifically choose to make clothing line for children because they were already many fashion labels that made clothes for the age groups of 25 to 45 years old with high competition in the market. Which is why the Alia and her team decide to bridge the gap and create a made in India and a world class children clothing brand. The company hopes that with the brand the children will develop a love for nature at a young age.

    About Ed a mamma 

    There a many ecofriendly benefits that come along with Ed a mamma products such as non-synthetic garments, buttons that are not made from plastic and even seed bombs that can help you grow a garden. In an interview Alia added that, “children are extremely caring and if you create planeteers at a young age you can help save the planet for years to come.” Alia has also launched CoExist which is an ecological initiative done to raise awareness on the welfare of the street animals. The Ed a mamma clothing line has already said to have sold over 70% of its first season’s collection through Firstcry.com which is an ecommerce website for kid’s products.

    The brand is called Ed a mamma because Alia was inspired by a story series she was working on which was based on a little dog named Ed and his mamma a little girl. According to the actress the idea that she derived from this was to create a universe where the girl and the dog would go on adventures and save the planet from pollution. Another focus of the company was to make a homegrown brands for promoting the Made in India initiative. As a result the company manufactures its products in factories from Mumbai, Tripura and Kolkata among others.


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    Nykaa

    Nykaa is a popular ecommerce platform that sells cosmetic and beauty products and is now a Unicorn Company. After actresses like Katrina Kaif, Alia Bhatt also invested an undisclosed amount to Nykaa in 2020. Nykaa which was established in 2012 has grown into a unicorn company with the help of many such investments. The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020. Founded in 2012 by Falguni Nayar, Nykaa is the number 1 online marketplace for beauty and wellness products in India.

    Nykaa logo and products
    Nykaa logo and products

    Nykaa now has a presence over 70 stores in India and also sells products from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy. The competitors of Nykaa competes with companies like Amazon Fashion, Flipkart Fashion and lastly Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. It also has a portfolio of more than 1,500 brands with a variety of 1.3 lakh products available on all its platform like website, apps and 70 offline stores.

    Not only that Nykaa also offers a wide range of beauty and grooming products for men, along with Nykaa Pro the company also caters to their customers with beauty needs and special offers. They are also known for their in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. In an interview CEO and founder of Nykaa, Falguni Nayar confirmed Alia funding and added, “There are three reasons to why she wanted to invest in Nykaa, it was because it has Indian roots, it is founded by a woman and is the proof that the best in India can take on the best in the world.”


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    StyleCracker

    StyleCracker is another startup that is funded and backed by Alia Bhatt. StyleCracker is a fashion tech startup which was founded by Dhimaan Shah and Archana Walavalkar in the year of 2013. The company is known for its advancements in technology that develops the StyleCracker Box which helps people to get styled and look good. The company offers many options for personalization to its customers and has a huge opportunity when it comes to using technology to decode the fashion requirements of the Indian consumer. The company is known for celebrity customized boxes that usually contain apparel, cosmetics, accessories, and sometimes even footwear.

    Alia Bhatt with the founders of Stylecracker Dhimaan Shah and Archana Walavalkar
    Alia Bhatt with the founders of Stylecracker Dhimaan Shah and Archana Walavalkar

    The company has its headquarters based in Mumbai, Maharashtra. The procedure to get one these boxes start with the customers filling a form based on their like/dislikes and preferences, their personal details which are the measurement of their body shape, size and the budget range. Based on that information the customer receives a fashion box that is curated by many celebrity stylist. Once they receive the box, the customers have an option to keep or replace some or all items that they don’t like. The customized boxes are currently priced at Rs 1,999, Rs 2,999, Rs 4999 and even Rs 6,999, while the customers can choose boxes between the four.

    The company has shipped over 50,000 customized boxes in more than 35 cities. In an interview Alia Bhatt disclosed on why she backed the startup company stating that, “What I like the most about Stylecracker is that it bridges the gap between the individual and the expert”. This company is the country first ever online personal styling portal that is designed to make life easier and convenient especially for the women that are busy or need experts help to improve their style. The website also allows women to choose between work wear, western style or even ethnic fashion among others and also have style for sizes up to 4XL.


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    Frequently Asked Questions

    Who is Alia Bhatt?

    Alia Bhatt is one the most popular and highest paid actress of Bollywood.

    What are the startups Alia Bhatt has invested in?

    The startups Alia Bhatt has invested in are StyleCracker and Nykaa.

    What is Ed A Mamma?

    Ed A Mamma is sustainable clothing apparel brand for children started by Alia Bhatt.

    What is Nykaa?

    Nykaa is a popular ecommerce platform that sells cosmetic and beauty products.