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Tag: eco friendly marketing

  • Top 3 Best Eco-Friendly Business Ideas You Can Start in 2022

    Today being environment friendly is not just ensuring to look after the environment but also to take necessary and conscious efforts to change our lifestyles so that we conserve our scarce resources.

    Many industries and multinational companies take the protection and conservation of the environment very seriously. Many small industries, companies, and governments have also started realizing the need and importance of eco-friendly operations. In India, many startups and organizations make efforts to get a sustainable lifestyle and culture, be it renewing resources, recycling resources, or reducing consumption.

    In our country, there are a handful of businesses that are striving to make a difference in society, preserve the environment, and earn money through eco-friendly businesses. Although many want to adopt such business services only a few can do so.

    Having an eco-friendly business in India simply means providing products and services to the customers that do not harm the nature and environment in their production, use, or disposal.

    Also, such products and services usually help in conserving energy, minimizing carbon footprint, emission of greenhouse gases, and do not lead to any kind of pollution in the environment.

    In this article, you will look at the Top 3 eco-friendly business ideas that you can start even on a small scale and earn by not harming nature.

    Organic Products
    Reusable/Recycled Items
    Handicraft Business

    Organic Products

    The products that are produced and made by organic methods help in promoting healthy and safe habits. Organic products help in encouraging more people to be responsible in the way of using scarce natural resources and help their exploitation.

    The organic product market today has huge scope and potential to grow. The demand for such products is increasing day by day as people are becoming conscious about their health and lifestyle.

    Since the demand in this sector is increasing, there is going to be great competition, hence early movers can take advantage.

    Organic Products You Can Sell:

    There are many options to do business when it comes to selling organic products, some of them are:

    • Organic fruits and vegetables.
    • Organic herbs and spices.
    • Organic shakes and juices.
    • Organic fertilizers.
    • Organic body and skincare products.
    • Organic poultry and dairy Products.

    How to Sell Organic Products?

    The best way to sell products in today’s fast-changing world is through online stores. Although you can get a good response by putting up an organic product store in your city if you do not have much competition but it will cost you the additional cost of the rent. Selling online with the right marketing tools can also help you gain a faster presence in your local market.

    Requirements for Starting an Organic Product Business:

    • Section 22 of the Food Safety and Standards Authority of India governs organic food business in our country and one needs to register their business, get a license, and certify the business under the same.
    • For a physical store, you will require a place with ample space to keep stock along with cold storage.
    • An initial investment of around 30,000 to 100,000 rupees is required to start the business.
    • Advertising resources for online and offline advertising.
    • An e-commerce website.
    • Social Media to promote your brand.

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    Reusable/Recycled Items

    If you want to have a lucrative and thriving business then this could be the one. Selling used products or items like books and clothes is one of the businesses that are eco-friendly and assuring as well. Also, such businesses have taken a rise over the recent years in our nation uncommon on online platforms and much more common on offline platforms.

    A platform like OLX has set a huge example in the market that used products that still have a good value that can be sold; hence this proves to be one of the best eco-friendly business ideas. Opening up a second-hand store helps to save the customers money whereas it also helps to create a better environment.

    Some of the Things You Can Resell:

    Even though anything and everything that has a good condition, can be used and has value could be sold. Here is a list that is some popular reselling business ideas that are eco-friendly:

    • Used Clothes (Commonly known as thrift stores).
    • Used Books.
    • Refurbished Electronics.
    • Other refurbished and recycled products.

    How to Sell Reused Items?

    These products can be sold on online and offline platforms. From both places, you can get good returns.

    Requirements for Starting a Reused Store Business:

    • Thorough knowledge about the reselling segment and market.
    • An initial investment of about 10,000 to 50,000 rupees.
    • Land and human resources.

    Handicraft Business

    Our country is known for its culture, uniqueness, and talent. A major part of our culture is depicted through the unique and intricate handicrafts of our nation. Almost 20% of the country’s rural manufacturing workforce is deployed into making handicrafts.

    In the race of mass production and machine-made products, the artisans and handmade products aren’t much highlighted but are still valued. This is one of the best eco-friendly business ideas as mostly handicrafts are made from natural resources, and also it helps to uplift the economically weaker section of the society. Even our government is empowering such as artisans, weavers, and craftsmen by initiatives like Make in India.

    List Of  Common Handicrafts You Can Sell in India:

    • Jute bags and products.
    • Handmade bangles.
    • Pottery Products.
    • Khadi Products.
    • Crochet Products.

    How to Start a Handicraft Store Business:

    Handicraft stores usually gain success when they are in the local market or exhibition stalls. However, if you plan to open an online store, you can sell your products on online portals too. A few of them are Craftsy, eBay and Amazon.

    Requirements for Starting a Handicraft Store Business:

    • Raw Material and Bulk purchase of products.
    • Initial Investment of Rs. 10,000 to Rs. 50,000.
    • License and Certification if a physical store is to be opened.
    • E-commerce website (If you are planning to sell online).

    A Complete Guide on Green Marketing, Its Importance & Benefits
    Green marketing is the process of promoting products or services which are eco-friendly. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way.
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    Conclusion

    If you are someone who believes in earning money but also you want to help in building a more positive and sustainable future for the coming generations then the eco-friendly business is what you should do today. Whether you are choosing an idea from these three or apart from this you are contributing towards helping the environment and are definitely making a huge difference.

    FAQ

    Are eco-friendly businesses profitable?

    Yes, according to a report 66% of eco-friendly businesses are profitable.

    What are some eco-friendly business ideas?

    Recycling Waste, Used bookstores, Eco-friendly toys, Plastic-based clothing, and Bio-fuel production are some of the eco-friendly business ideas.

    What is the best recycling business to start?

    Paper Recycling, Electronic waste recycling, Recycling of Tire, Vermicompost Recycling, Plastic Recycling are some of the best recycling businesses you can start now.

  • Top 7 Ways to Create a Buzz around your Startup

    Remember back in the days of the year 2017. When fidget spinners were new in the market, they took it by storm. Starting right from the kids to the adults’ everyone bought them, spinning and playing with them for hours.

    It does not matter if our parents or the gen Z would not approve, but the craze among the people was such that we did introduce them to those who did not approve. Nevertheless, and said to them, “Here, you should try this”

    Fidget Spinners were available everywhere right from the top websites to be locally available at cheaper rates in the market. Manufacturers made them in bundles, be it original or its copy in all sizes and customized. The focus here is that they were sold and people bought them; the buzz was to an extent that brothers refused to tie the Rakhi’s that their sisters got for them and insisted that they tie what was called back then fidget spinner Rakhi. So, Lets look 7 ways to create a buzz around your startup.

    Why Creating Buzz around your Startups is Important?
    How to Create a Buzz around your Startup?
    FAQ

    Why Creating Buzz around your Startups is Important?

    Launching anything in today’s world is tough with technology and so many marketing strategies. Right from e-mail marketing to affiliate marketing, it is difficult to hold people’s attention as the new researchers give insight that the maximum attention span of people has been reduced to five seconds.

    So, is it enough to when you start a startup or business, be it selling a service or a product to be only launched, letting people know and then forget about it?

    In today’s world, it is equally important to create a buzz around it! Because it not only gets people talking about it, but in the infinite numbers of brands already established out there, it makes the consumers recognize and distinguish your product or service as well as retains your customers, not allowing them to go to your competitors and establishing loyalist consumers.

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    How to Create a Buzz around your Startup?

    Build a brand

    What makes you distinguish a Mercedes from a Jaguar?

    As you come to think of it, both the brands sell cars and belong to the same industry. Before aiming to create a buzz around your newly launched startup, your consumers should be able to recognize your brand and distinguish it from the other available competitors in the market.

    What can you do?

    • Create your brands’ name
    • Categorize it, what will it sell? Where? How? To which category does your startup belong? Is your startup going to sell premium goods or services?
    • Have a distinguished logo
    • A good brand color scheme based on the persona of your brand
    • A catchy tagline that your audience will remember

    Take risks, get back up, and have a backup plan

    Being an entrepreneur is showing up every day, being mentally strong, and being able to look for opportunities and solutions to problems. An entrepreneur thinks out of the box, but it also involves risk. A new idea about a product or a service can be brilliant and work wonders or might just bring your startup crumbling down.

    A situation like this will feel challenging, but that does not mean you run away from it. You can take your time off to think over how to tackle the problem in the best way possible, a plan B.

    While launching something new you will face such challenges, but if you already devise a backup plan it will save you time, hassle and make you understand how to do everything better the next time.

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    Use influencer marketing

    Did you ever end up going to a restaurant? Because this restaurant was suggested to you by a friend, and they tell you how good the cuisine and ambiance was. The same is the way influencer marketing works.

    Celebrity endorses, influencers on social media make it easy for the consumers to trust your brand because a person who recommends it to you and gives the reviews is someone who already the consumers know and trust.

    Tailor your Brand strategy

    Deciding on the brand strategy that goes together with your target audience is synonyms with Sherlocking.

    But the dynamics of your audience keep changing; a strategy will work for a certain platform but won’t work for another one. Mix and match.

    • Tailor a strategy according to your brand’s needs.
    • Find where your consumers are?
    • And where are you comfortable as a brand to have a presence?

    Be it multi-branding, co-branding, or any other brand strategy that you use. Try till you get the best results most efficiently.

    Know your Target Audience. Focus on the problems

    People are looking for solutions and mind you, they are looking for the best for themselves. Most of the adverts use this appeal in their ad campaigns and it works. Research and collect data about your target audience and their psychographics.

    • Who are they?
    • Why do they use your product?
    • What are their demographics, psychographics?
    • What do they expect from you?
    • How can you solve their problems in the best possible ways?

    Eventually, your consumers are the kings, serve them right, serve them best. They are the key to solving your puzzle.

    Innovate your Product

    What if your startup sells just what everyone else in the market is? You will then end up allowing your consumers to go and buy from the competitor’s brand.

    Take you are selling a packet of chips. Will that be sufficient for all consumer segments that exist in your market? Every consumer is different, and their wants, needs will be different.

    A variety in the flavor, size, shape of the chips or the packaging can make a difference. New things appeal to people and if it sounds convincing enough, they do try it.

    A normal rubber band is okay. But a flexible, sustainable product made from eco-friendly raw material that can be used for various purposes, along with adjustable buckles made from recycled plastic.

    Well, that sounds like a plan! Do not stick to one thing; try different ideas, work on what suits your consumers best, and be innovative, people like different things.

    Ad campaigns

    A good ad campaign can work wonders. Be the campaign giving a social message or making the world a better place. Acting towards a good cause, giving back to society also helps to steer your startup.

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    FAQ

    How to create a buzz around your startup?

    Tailor you brand strategy, Use influencer marketing, and Understand you target audience. These are some of the ways to create a buzz around your startup.

    Why creating a buzz around your startup is important?

    Creating a buzz around your startup is important because its differentiates you from your competitors.

    What is the best day to launch a business?

    Tuesday is considered as the best day to launch a startup or business, as consumers are too focused on Mondays.

  • A Complete Guide on Green Marketing, Its Importance & Benefits

    When today everyone is trying to shift from conventional methods of marketing, which were not quite environmentally friendly, more and more customers are not only becoming environmentally conscious but also responsible for nature. The term Green Marketing became prominence in the late 1980s and early 1990s. According to a study by Unilever, 33% of customers are choosing to buy from brands based on environmental and social impact.

    This has resulted in opening up a new domain of marketing as there’s a billion opportunity for brands that make their sustainability credentials clear. This new domain is Green Marketing. In this article, we have provided a complete guide on Green Marketing, Its Importance & Benefits.

    What is Green Marketing?
    Objectives of Green Marketing
    Best Rules of Green Marketing
    Importance of Green Marketing
    Benefits of Green Marketing
    3 Great Examples of Green Marketing
    What is Green Washing?
    FAQ’s
    Conclusion

    What is Green Marketing?

    Green marketing is the process of promoting products or services which are eco-friendly. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way.

    Basically, green marketing refers to the process of buying and selling of products and services based on their environmental and social benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. Thus, this domain of marketing incorporates a broad range of activities, including:

    • Product Modification
    • Changes to the production process
    • Packaging Changes
    • Modifying Advertisings
    • Manufactured in a sustainable fashion
    • Not containing toxic materials or ozone-depleting substances
    • Produced from recycled materials or able to be recycled
    • Made from renewable materials
    • Not making use of excessive packaging
    • Designed to be repairable and not thrown away

    One limitation that lies beneath all of the marketing stuff is that green marketing is typically done by companies that really are working around the notion of sustainable development and corporate social responsibility. Because of this reason more and more industries and corporates are making an effort to implement sustainable and green marketing practices.

    The interesting part comes here when customers are becoming socially and environmentally aware about the red alarm that nature gives us every year. It’s high time when people at large levels should realize that every time rules and laws are not going to make situations easy and okay. Businesses are now implementing to demonstrate a high level of social responsibility can increase brand loyalty among socially conscious consumers.

    The American Marketing Association (AMA) held the first workshop on “Ecological Marketing” in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled “Ecological Marketing”.

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    Objectives of Green Marketing

    Green Marketing, just like any other form of marketing, touches every aspect of a business, from production to packaging to advertising, and in the end Public Relations (PR). It focuses more on profit through sustainable development. Contrary to one belief, that it just focuses on eco-friendly ways of marketing. The answer is big NO! It just not focuses on sustainable ways of promoting green products, but also works on how to sell these products to earn the most profits.

    The key barrier to sustainable business practices, such as green procurement, is the short-term cost. Going green will typically cost more upfront, but generate great rewards in the long run. Although, it’s crystal clear that green marketing carries those potential buyers who will review a product or service’s ‘greenness’ as a base of their buying decision, and this will also benefit our environment.

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    Best Rules of Green Marketing

    • Customers should be aware
    • Reassure the buyers
    • Transparency about the claims
    • Reconsider Pricing
    • Customer Participation

    Importance of Green Marketing

    We are well-versed with the fact that increasing the population and over-production of products have been polluting the natural environment for the last two decades. There is growing interest among people around the world regarding the protection of natural environment. People are getting more concerned about the environment and changing their behavior for the protection of the environment.

    Green marketing out there is not only meant for nature but it’s always going to benefit the company in the long run.

    Strategies to Green Marketing

    1. Access to New Markets

    The new culture of buying organic and eco-friendly products has ultimately shifted the focus to the new domain of marketing i.e. green marketing. A completely new market of green consumers who are out there to buy green products than non-green products.

    2. Positive Public Image

    With the campaign of “Go Green”, can make your customers feel that the company has a responsible outlook towards natural resources. This makes the customer think that since the company is aware of the current scenario, then it also motivates them to adapt with eco-friendly and clean habits. All this results in a good image of the brand in the eyes of existing and prospective customers.

    3. Economic Advantages

    Going green is like a reduction in waste which equals lower operating costs and more savings, both environmentally and economically. Eco-friendly business equipment and practices such as – low-wattage or LED lights, use of natural lighting, water conservation policies, mandatory recycling and hybrid company vehicles save money on utilities, fuel, and office supplies. This generates instant cash flow.

    4. Sustainability and Efficient Use of Resources

    Adapting a green and eco-friendly lifestyle is all about sustainability. This sustainability transforms into profits in green sectors with secure futures. Since there is no limit to human needs and demands of resources is reversely proportional to the current availability of resources. Greenmarkets need to facilitate consumers by consuming resources efficiently.

    The future-safe markets include biomaterials, green buildings, personal transportation, smart grids, mobile applications, and water filtration.

    5. Competitive Advantage

    Going green always adds up your consumer-base, undoubtedly. This factor gives you a competitive advantage among other companies in the same marketing line. This, also, sets an example in front of society, that how eco-marketing can transform society. Because companies that are adopting green marketing techniques gain a more competitive advantage over other companies that are not conscious of such techniques and the environment.

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    Benefits of Green Marketing

    Benefits of Green Marketing
    • It ensures sustained long-term growth along with profitability.
    • It saves money in the long run, though at first prices might be high.
    • It helps the companies market their products and services keeping the environmental aspects in mind.
    • Most of the employees also feel proud and responsible to be working for an environmentally responsible company.

    3 Great Examples of Green Marketing

    Hershey

    Hershey Adopts Green Marketing Techniques

    The iconic chocolate syrup brand has reframed its brand image to include green marketing ideas as an important ingredient. It is ranked among the top ten environmentally-conscious companies in the U.S.; where it has done more than just following eco-friendly trends. The company which owns a hotel and amusement park in Hershey, PA, has made embracing environmentally-friendly practices- the main priority – so much so that they’ve set a goal to reduce greenhouse gases from their own missions by 50% by 2025.

    IKEA

    The Swedish furniture giant is not only producing reasonably priced and well-built furniture sets with homewares too. IKEA is highly committed to its green initiatives. It has produced the majority of its products using only bio-plastic, which was sourced from the sugarcane industry. This sort of change is expected to save roughly 75,000 barrels of oil a year.

    Hindustan Petroleum

    This huge company owns a massive e-waste recycling plant, where enormous shredders and granulators reduce 4 million pounds of computer detritus each month to bite-sized chunks the first step in reclaiming not just steel and plastic but also toxic chemicals like mercury and even some precious metals. The company takes back equipment from any company, and there is no such constraint. In fact, its ow machines are totally recyclable and it did cut the energy consumption by 20%.

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    What is Green Washing?

    Greem Washing
    Green Washing

    Greenwashing is also known as Green Sheen. It becomes curious like, what is it now? It is one such practice when you promote the deceptive perception that the product is green even when it is not. When self-aware customers buy products labeled as eco-friendly, then on that pretext they are being ditched. The point here is, that it’s still harming the environment but here, the company is responsible, who sells products on a false pretext.

    Just merely adding the terms ’green’ or ‘eco-friendly’ doesn’t make it one. Using manipulative texts or imagery in the communication messages which give a hint to environmental friendliness could be greenwashing too.

    Here’s a bit of strict advice not to use greenwashing or promote your product as environmentally friendly when they’re not because that will not only hamper your consumers’ trust but could also lead you to pay fines in the consumer court. There have been numerous business casualties that have made half-hearted attempts to embrace a green culture, only to crash and burn in the process.

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    FAQ’s

    What is Green Marketing and its importance?

    Green marketing is a marketing philosophy that promotes the production and selling of pure (eco-friendly) products with the protection of ecological balance. Green marketing raises the voice against production, consumption, and/or disposal of such products that anyway harm consumers, the society, and the environment.

    What is Green Marketing example?

    Green marketing is the marketing of environmentally friendly products and services. For example, products made locally in North America tend to be more expensive than those made overseas using cheap labor, but they have a much smaller carbon footprint because they don’t have to fly across the globe to get here.

    What are the elements of green marketing?

    The elements of Green Marketing includes these points as mentioned below-

    • Promoting the environmental attributes of products;
    • Introducing new products specifically for those concerned with energy efficiency, waste reduction, sustainability, and climate control, and
    • Redesigning existing products with an eye towards these same consumers.

    How does green marketing work?

    Green marketing is essentially a way to brand marketing message in order to capture more of the market by appealing to people’s desire to choose products and services that are better for the environment.

    What are the disadvantages of green marketing?

    • Green products require renewable and recyclable material, which is costly.
    • Problems of deceptive advertising and false claims.
    • Requires a technology, which requires huge investments in research and development.
    • Majority of the people are not aware of green products and their uses.

    Is green marketing effective?

    Green marketing has been an effective tool regarding the need for all of us to be more aware of how our lifestyle has impacted our environment. We have damaged our streams, rivers, and oceans, and the air that we breathe.

    Conclusion

    Effective green marketing requires not only the ability to communicate a green message, but also the ability to research, analyze, plan, and coordinate the diverse components of that message in a profit-driven business environment. A good marketing program can equip you with the skills and knowledge you need to accomplish these tasks.