Tag: eBay

Top Online Selling Platforms in India : Best Marketplaces to Grow Your Business

A few years ago, selling online in India meant figuring out Amazon or Flipkart and hoping for the best. Today, things look very different. Small businesses, local shopkeepers, even individual resellers now have dozens of platforms to choose from; some built for specific niches like fashion or electronics, others open to just about everything.

That variety is both exciting and overwhelming. A platform that works for one seller may not be right for another. Fees, the kind of buyers you want to reach, and even the delivery network can decide whether your online shop struggles or takes off.

This article walks you through the most reliable online selling platforms in India right now, explains what each one is best at, and gives you a few tips on how to pick the one that fits your products.

How to Choose the Right Online Selling Platform?
Where to Sell Online in India: List of the Best Platforms for Business Growth

How to Choose the Right Online Selling Platform?

Which Online Selling Platform to Choose?

Searching the right online marketplace is a crucial step because it can make or break your business growth. Each platform comes with its key features, so the ultimate decision depends on what you sell, who your buyer is, and how much you are ready to invest.

Know your requirements: If you are an individual creator or a new brand, choose a marketplace that aligns with your long-term goals and provides the right tools to scale.
Check the costs: Every platform has its own fee model. Factor in listing fees, commissions, logistics costs, and hidden charges before you commit.
Match your products: Choose your marketplace wisely because it should be a natural fit for what you sell. For example, handcrafted items perform best on Etsy, while baby products are a better choice for FirstCry.

Where to Sell Online in India: List of the Best Platforms for Business Growth

Platform	Best For	Key Benefits	Customer Base / Reach	Fees & Policies
Amazon India	All categories (electronics, fashion, etc.)	FBA logistics, Seller Central tools, secure payments, wide trust factor	~76% of Indian shoppers	Transparent pricing, weekly payouts
Flipkart	Fashion, electronics, home appliances	Free product listings, COD/UPI support, wide marketplace	400M+ registered users	Commission-based
eBay	Resale, collectibles, second-hand items	Global reach, auction listings, Global Shipping Program	Buyers in 180+ countries, 1.7B+ listings	Listing + commission fees
Myntra	Fashion, lifestyle, beauty	Niche-focused audience, seller control, dedicated customer support	60M+ active users	Commission-based, category-specific
Meesho	Small businesses, resellers, budget items	Zero commission, no penalties, smart recommendations	140M+ (14 crore+) Indian customers	Zero commission (except ads GSTIN req.)
Nykaa	Beauty, wellness, cosmetics, fashion	Targeted beauty-focused buyers, influencer marketing, logistics support	Loyal beauty/wellness audience	Commission + logistics charges
Facebook Marketplace	General products, testing new products	Easy mobile setup, AI-driven recommendations, Messenger chats, ad support	2.7B global users, growing in India	No listing fee (ads are paid)
FirstCry	Baby, kids, maternity products	Targeted parent audience, large child/maternity catalog	India’s biggest baby products base	Commission-based
WhatsApp (Biz + API)	Small sellers, D2C brands, direct engagement	Free app with catalog, API for automation, CRM/chatbot integration, bulk messages	500M+ users in India (2B+ global)	Free app; API is paid
AJIO	Fashion, accessories, home, beauty	Reliance network reach, easy interface, affordable to luxury range	10M+ customers	Commission-based

Amazon India

Amazon - Top Online Selling Platforms in India — Amazon – Top Online Selling Platforms in India

Amazon is still the biggest name in Indian e-commerce, which is trusted by around 76% of shoppers. Amazon India holds the top-most preferred online marketplace, trusted by approx 76% of shoppers. Beyond its reach, the real value lies in how easy it makes selling online.

Amazon Seller App: Useful for managing orders, pricing, and customer queries.
Amazon Seller Central: A dashboard to list products, track inventory, advertise, and access support.
Fulfillment by Amazon (FBA): Store products in Amazon warehouses while handling packaging, shipping, and delivery.
Transparent Pricing & Secure Payments: Clearly defined fees and payouts directly to your bank every 7 days, including Cash-on-Delivery orders.

Additionally, other advantages include inventory management, real-time sales tracking, customer feedback monitoring, and access to exclusive seller programs.

Flipkart

Flipkart is also popular for being India’s second-largest online marketplace with a huge customer base of over 400 million registered users. It offers more than 150 million products across 80+ categories, making it an ideal platform for fashion, electronics, and home appliances.

Benefits of selling on Flipkart:

List your products without paying any extra charge.
Reach millions of shoppers across India instantly.
Offer convenience to buyers with COD, UPI, cards, and wallets.

eBay

eBay is one of the original giants of online marketplaces and is still a favorite for resellers worldwide. From vintage collectibles to second-hand electronics, eBay gives sellers access to 1.7 billion+ active listings and buyers across 180+ countries. It’s the perfect platform whether you’re a casual seller or building a global resale business.

Benefits of selling on eBay:

Global reach: Sell across international markets with ease.
Auction-style listings: Stand out with competitive bidding and higher chances of profit.
Global Shipping Program: eBay handles international shipping, making cross-border selling hassle-free.

Myntra

Myntra is one of India’s top destinations for fashion and lifestyle, specializing in clothing, activewear, kids’ products, home & living, and beauty. Myntra has up to 60 million active users, making it a powerful channel for sellers in the fashion space.

Benefits of selling on Myntra:

Full control over product listings and inventory management.
Dedicated customer service to handle buyer queries and returns.
Niche-focused audience, ensuring higher conversions for fashion and lifestyle brands.

Meesho

Meesho has quickly grown into India’s largest online reselling and shopping platform, attracting over 14 crore+ customers across the country. With 700+ categories, it’s a favorite among small businesses and first-time sellers looking to start with zero upfront costs.

Benefits of selling on Meesho:

Zero commission fees: Keep 100% of your profits.
No penalty charges: Seller-friendly policies with minimal risk.
Smart recommendations: Product and price suggestions to boost growth.

To advertise on Meesho, sellers must provide a valid GSTIN. With its low entry barriers and huge customer base, Meesho is one of the best platforms for new entrepreneurs to begin selling online.

Nykaa

Nykaa is a leading marketplace for beauty, cosmetics, wellness, and fashion, with a strong online presence and 100+ offline stores across India. It has become a trusted brand for premium and affordable beauty products, attracting a loyal customer base that values quality and variety.

Benefits of selling on Nykaa:

Targeted customer base with a strong focus on beauty and wellness.
Marketing & promotions through influencer collaborations and campaigns.
End-to-end logistics, including warehousing, packaging, and shipping support.

Facebook Marketplace

Facebook Marketplace offers one of the biggest opportunities to sell products online, with 2.7 billion monthly users worldwide. In India, its popularity is growing fast, thanks to its ease of use and integration with social networks.

Benefits of selling on Facebook Marketplace:

Mobile-friendly and easy to use for both buyers and sellers.
Personalized shopping experience with AI-driven recommendations.
Direct communication with customers via Messenger.
Test new products quickly without heavy investment.
Targeted ad support through Facebook’s powerful algorithm.

Anyone 18 years and above can shop or sell here, and sellers can list almost anything since there are fewer restrictions compared to other platforms.

FirstCry

FirstCry is India’s largest online marketplace dedicated to newborns, babies, and kids. It caters specifically to parents looking for trusted products for their little ones. From baby essentials to kids’ fashion, toys, and maternity needs, FirstCry provides sellers with a highly targeted audience already searching for child-focused products.

Benefits of selling on FirstCry:

Reach parents and families actively shopping for baby and kids’ items.
Sell clothes, footwear, toys, diapers, maternity essentials, and more.
India’s biggest platform for child and maternity categories.

WhatsApp (Business + API)

WhatsApp has become a powerful sales channel for businesses of all sizes. It offers a direct, mobile-first, and personal way to engage customers and drive sales.

WhatsApp Business App (Free):

Set up a profile & product catalog
Use quick replies, labels, and auto-replies
Best for small businesses and solo sellers

WhatsApp Business API (Paid):

Automate order updates & customer support
Send bulk offers and marketing broadcasts
Integrate with CRMs and chatbots for scale

From product inquiries to purchases, everything happens in chat, making WhatsApp one of the most affordable, high-engagement marketplaces today.

AJIO

Ajio is one of India’s fastest-growing online retail platforms, which includes fashion, accessories, beauty, footwear, and home essentials. With access to 10M+ customers through the Reliance network, it gives sellers a strong competitive edge.

Benefits of selling on Ajio:

Wide reach powered by Reliance’s ecosystem.
Easy listing & order management with a user-friendly interface.
A diverse product range from affordable styles to premium and luxury brands.

Conclusion

In a nutshell, it is better to say that the purpose of every online platform serves different needs. Some of these online platforms will work best if you are selling fashion or beauty, while others are better for electronics or home products. Moreover, you need to stay updated and adapt quickly, you will always have an advantage. So, whether you are planning to go digital or already selling and want to scale up, the right platform can make things a lot smoother and help you reach more customers without too much hassle.

FAQs

What are some Top Online Selling Platforms in India?

Some Top Online Selling Platforms in India are:

Amazon India
Flipkart
eBay
Myntra
Meesho
Nykaa
Facebook Marketplace
FirstCry
WhatsApp (Business + API)
AJIO

How do I choose the right platform to sell products online in India?

You should consider factors like what you sell (fashion, electronics, beauty, etc.), your target audience, the platform’s fees, delivery options, and the tools provided for sellers.

Is it possible to sell internationally from India using these platforms?

Yes, some platforms allow Indian sellers to reach international buyers.

September 21, 2025

The Rise and Fall: The Top 10 Global Brands That Failed in India

India, with its booming middle class, massive population, and one of the fastest-growing economies in the world, has always been a dream destination for global brands looking to expand their footprint. From food chains and fashion retailers to automobile giants and tech players, the lure of tapping into over a billion potential consumers is hard to resist. Getting your company into the Indian market isn’t as easy as setting up shop or running glitzy ads.

Why does this happen? Sometimes it’s poor timing. Other times, it fails to adapt products, marketing, or pricing to local realities. But almost always, it’s a reminder that in India, cultural relevance and customer insight aren’t optional; they’re essential.

Let’s take a deep dive into 10 global brands that failed in India and unpack the real reasons behind their downfall. Each case teaches why even the biggest names in business can’t afford to underestimate the Indian market.

Kingfisher Airlines
Bisleri Pop
Chevrolet
Tata Nano
Bloomberg TV India
IKEA
Axe Effect
Walmart
American Apparel
eBay

Kingfisher Airlines

Once positioned as the “king of good times,” Kingfisher Airlines, founded by liquor baron Vijay Mallya, was India’s most luxurious airline when it launched in 2005. Plush interiors, gourmet meals, and attractive branding earned the airline quick popularity. However, a combination of reckless expansion, high operating costs, and poor debt management caused it to spiral into a financial crisis.

By 2012, Kingfisher had grounded operations, leaving behind unpaid staff, angry creditors, and a massive INR 9,091 crore debt trail.

Why did Kingfisher Airlines fail?

Kingfisher Airlines failed due to poor financial planning and reckless expansion without sustainable revenue. Its focus on luxury added to high operating costs, which couldn’t be maintained in a price-sensitive market. On top of that, massive debt mismanagement led to a complete financial collapse.

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Bisleri Pop

Bisleri, a household name synonymous with bottled water in India, once tried to tap into the lucrative carbonated soft drink market with Bisleri Pop. Launched with high hopes, the beverage came in multiple flavours and aimed to compete with global giants like Coca-Cola, Pepsi, and even local rivals like Thums Up and Sprite.

However, despite its brand recognition, the product fizzled out quickly. The market was already saturated with strong brand loyalty, aggressive advertising, and massive distribution networks. Bisleri Pop lacked the unique appeal or innovation to stand out on retail shelves. Moreover, marketing efforts failed to create the kind of consumer connection that its rivals had already mastered.

Why did Bisleri Pop fail?

It failed due to no clear uniqueness, tough competition from well-loved brands, and weak marketing that didn’t create a strong brand recall among consumers.

Chevrolet

When General Motors rolled Chevrolet into the Indian market in 2003, it aimed to bring American engineering flair to one of the world’s fastest-growing automobile markets. With global success in its rearview mirror, GM had big plans for India. It launched a range of cars, including the Spark, Aveo, Beat, Cruze, and Tavera, all intended to woo Indian consumers across budget and premium segments.

But instead of carving out a strong foothold, Chevrolet ended up skidding off course. Despite an aggressive launch and promotional campaigns, the brand quickly found itself in a traffic jam of problems. Indian consumers, who are extremely value-conscious, found Chevrolet cars overpriced compared to local alternatives like Maruti Suzuki, Hyundai, and Tata Motors. Even though the cars came with solid build quality, they lacked the fuel efficiency and affordability that Indian buyers sought.

In 2017, General Motors finally hit the brakes and announced its exit from the Indian passenger car market, deciding instead to focus on exports from its Talegaon plant (which it later sold to Great Wall Motors and then to Hyundai).

Why did Chevrolet fail?

Chevrolet failed because of a misaligned product strategy that didn’t cater to local preferences, poor localization of features, and a broken after-sales network that left customers frustrated.

Tata Nano

The Tata Nano was launched with the vision of providing an affordable car to the masses, ranging between INR 1.45 lakh and INR 2.65 lakh. With this bold move, Tata Motors wanted to redefine urban mobility and make car ownership accessible to the lower-middle class.

The Nano’s biggest strength was its ultra-low price, & ironically became its biggest weakness. Indian consumers, driven by aspirations and status, didn’t want to own something known as the “cheapest car.”

Safety concerns also tainted the Nano’s reputation. Several instances of the car catching fire, even though rare, and later addressed, went viral and damaged consumer trust. By 2018, Tata Motors stopped production, and the Nano quietly exited the roads it once promised to dominate.

Why Did Tata Nano Fail?

The negative perception of being the “cheapest car,” combined with safety concerns and limited features, hurt its appeal. Production setbacks and a lack of consumer trust led to its quiet exit from the market.

Bloomberg TV India

Launched with the global muscle of Bloomberg and a sharp focus on financial news, Bloomberg TV India aimed to become the go-to channel for India’s business-savvy audience. But despite quality content, it failed to gain traction.

The niche English-speaking business audience was already loyal to players like CNBC-TV18 and ET Now.

Despite high-quality global content, it remained a niche player. The English-speaking business audience was limited. With low viewership came lower ad revenue, which couldn’t sustain the channel’s high operating costs.

In 2016, Bloomberg pulled the plug on its Indian partnership, and the channel was rebranded as BTVi (Business Television India). But without the Bloomberg brand and facing the same structural challenges, BTVi couldn’t survive either. It eventually shut down operations in August 2019, marking the end of the road.

Why did Bloomberg TV India fail?

The failure of Bloomberg TV India wasn’t due to a lack of content quality, but rather a combination of limited market size, poor brand positioning, and high operational costs that couldn’t be sustained over time.

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IKEA

IKEA opened its first Indian store in Hyderabad in 2018, bringing with it its famous Swedish food menu. The IKEA cafeteria, known globally for its meatballs, mashed potatoes, and smoked salmon, aimed to offer Indian shoppers a taste of Scandinavian cuisine with a side of affordability and novelty.

While the concept generated massive curiosity in the beginning (with long queues for both furniture and food), the excitement around IKEA’s lunch offerings started to fade. The foreign flavours didn’t quite match Indian palates, and dishes like Swedish meatballs or smoked salmon wraps were seen as too bland, expensive, or unfamiliar for many local visitors.

To appeal to the Indian audience, IKEA later added local favourites like biryani, samosas, and kebabs to the menu. Nevertheless, early disconnects in understanding local food preferences affected their momentum. Food quality inconsistencies and long wait times also dampened the dining experience for many.

Why Did IKEA’s Lunch Fail?

IKEA’s food strategy in India stumbled due to a cultural mismatch in cuisine, initial lack of localization, and unmet expectations around price and taste.

Axe Effect

The Axe Effect, a line of male grooming products by Unilever, became globally famous for its provocative and humorous advertising campaigns. In the West, ads featuring men attracting women with the spray were a hit. However, when Axe entered markets like India, its humour didn’t resonate.

The overtly sexual content and objectification of women did not resonate with Indian cultural norms, leading to criticism from various quarters. In response to the growing disapproval, Unilever announced a global shift in its advertising strategy, aiming to move away from sexist stereotypes and promote more inclusive messaging.

Why Did Axe Fail?

The cultural insensitivity and controversial advertising didn’t resonate with Indian values, and the brand failed to adapt its marketing strategies to local sensibilities, resulting in negative reactions.

Walmart

Walmart’s ambitious foray into India in 2007, through a joint venture with Bharti Enterprises, aimed to tap into the country’s vast retail market. However, the venture faced significant challenges that hindered its success.

India’s complex foreign direct investment (FDI) regulations posed a significant barrier. Requirements such as sourcing 30% of products from small and medium enterprises and investing a minimum of $100 million in new facilities, with half allocated to backend infrastructure, created operational difficulties for Walmart.

These factors, combined with internal challenges and policy uncertainties, led to the dissolution of the Walmart-Bharti joint venture in 2013.

Why Did Walmart Fail?

Walmart couldn’t succeed due to regulatory complexities, a disconnect with Indian shopping habits, and operational difficulties in adapting to a very different retail environment.

American Apparel

American Apparel, renowned for its provocative advertising and edgy fashion, entered the Indian market in 2010 with high expectations. However, the brand’s overtly sexualized marketing campaigns clashed with India’s conservative cultural norms, leading to backlash from various groups.

Additionally, the high price point for clothing perceived as “basic” deterred budget-conscious Indian consumers. These challenges contributed to the brand’s inability to gain widespread acceptance, ultimately leading to the shutdown of its Indian operations in 2016.

Why Did American Apparel Fail?

It failed due to a cultural mismatch, controversial branding that didn’t resonate with Indian values, and a pricing strategy that didn’t appeal to the cost-sensitive Indian market.

eBay

eBay was one of the earliest global e-commerce giants to enter India back in 2004. Riding on its global success, the brand tried to replicate its C2C (consumer-to-consumer) marketplace model in India. But there was one big problem: Indian consumers were still warming up to the idea of trusting strangers online.

While rivals like Amazon and Flipkart poured investments into building robust logistics, easy return policies, and reliable customer experiences, eBay took a more hands-off approach. The result? Frustrated customers, delayed deliveries, and a trust gap that widened with time.

By 2017, eBay India was acquired by Flipkart in a strategic deal, but even that couldn’t breathe new life into the brand. Eventually, eBay exited the Indian market for good in 2018.

Why Did eBay Fail?

eBay failed due to poor logistics investment, a weak customer experience, and a business model that didn’t match Indian consumer habits.

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FAQs

Which major global brands have failed in India?

Brands like Kingfisher Airlines, Bisleri Pop, Chevrolet, Tata Nano, Bloomberg TV India, IKEA, Axe, Walmart, American Apparel, and eBay failed in India.

Why did Kingfisher Airlines fail in India?

Kingfisher Airlines collapsed due to poor financial management, high debt, and operational inefficiencies, despite strong brand visibility.

Why didn’t Walmart succeed in India?

Walmart struggled with India’s complex retail regulations and couldn’t establish its full-scale retail operations before shifting to e-commerce.

May 7, 2025

Top 15 Most Popular eCommerce Websites in the USA

Well, things weren’t the same as a decade ago, right? From purchasing perishable goods from the marketplace to getting them online within an hour, we have adopted new things along with the changes happening around us.

If you go back to the 1980s, we never thought that we could transfer goods through an electronic portal that literally created platforms for many forms of business from B2B to B2C in marketing fashion, gadgets, groceries, books, home appliances, Beauty, Fitness and other products at affordable rates.

Sometimes, it leaves us with only one choice: purchase certain products online, like heated butter knives, which are only available online and can’t be easily marketable physically. Ecommerce created a trustable platform for products that can be operated online making everything an easy and reliable platform for customers as well as sellers.

We all know that the USA is the second-largest penetrated eCommerce market in the world, following China for the year 2022. In this article, we see the most used eCommerce websites in the USA.

Amazon

Name	Amazon
Founders	Jeff Bezos
Founded On	1994
Headquarters	Seattle, and Arlington, U.S.
Total Number of Stores Worldwide	600+ (2024)
Website	www.amazon.com

We all definitely made at least one purchase from Amazon in our life, right? Amazon is the world’s largest online retailer in 1995 as an online bookseller by Jeff Bezos in his garage. Speaking of its largest online shopping site, the platform allows you to find literally everything from A to Z.

According to CNBC, in 2017, Amazon was responsible for 45% of eCommerce sales in the US. Besides, the platform offers its own standalone services such as Echo & Alexa, fire TV, Kindle, and Amazon Prime video and music.

Walmart

Name	Walmart
Founders	Sam Walton
Founded On	1962
Headquarters	Bentonville, Arkansas, U.S.
Total Number of Stores Worldwide	10,623 (2023)
Website	www.walmart.com

Walmart is an American multinational retailer corporation that has headquarters in the US, so typically, people from the US know this platform very well and operate a chain of hypocenters and e-commerce websites.

The company was launched by Sam Walton in 1962 in Arkansas, United States, and is now operating 10,623 stores & 24 clubs all over the world with 46 different brand names.

In fact, Walmart is nothing but Flipkart in India, which looks similar to Flipkart in terms of marketing various products. Surprisingly, Walmart acquired a 77% controlling stake in Flipkart in 2018. The company is functioning successfully not only in India but also in the UK, Central America, South America, China, and Canada.

Almost 95% of US consumers have once shopped in a Walmart store or on its website in the year 2016, according to data published on CNBC.

Target

Name	Target Stores
Founders	George D. Dayton
Founded On	1962
Headquarters	Minneapolis, Minnesota, US
Total Number of Stores Worldwide	1956 (2024)
Website	www.target.com

Target is an American big box departmental store chain that is a general merchandise retailer selling products through its stores and digital channels. In this way, US consumers get to purchase various products from nearby outlets as well as from Target shopping sites.

At first, the company was established as a discount division of Dayton’s department store in 1962 and expanded its business in the 1980s with 2000 stores worldwide. Notably, Target is the seventh largest retailer in the US after 1938 stores throughout the United States as of 2021 reports.

eBay

Name	eBay
Founders	Pierre Omidyar
Founded On	1995
Headquarters	San Jose, California, U.S.
Total Number of Stores Worldwide	8,85,000 (2024)
Website	www.ebay.com

eBay is an online portal that facilitates B2B and B2C sales internationally. eBay is nothing but an auction platform that allows users to list items for sale as well as buy goods & services worldwide. eBay was founded by Pierre Omidyar in 1995.

Since eBay is an international online shopping site, without any doubts, eBay has over 19 million US seller accounts with more than 109 million visitors to the website each month. As a result, more than three out of ten users are US citizens, with approx. 66 million mobile users in total.

Aside from that, corporate vendors and full-time entrepreneurs on the eBay platform alone generated over 690,000 jobs, with rural and small-town merchants accounting for more than a quarter of all US sellers.

Home Depot

Name	The Home Depot
Founders	Bernard Marcus Arthur Blank Ron Brill Pat Farrah Ken Langone
Founded On	1978
Headquarters	Atlanta, Georgia · U.S.
Total Number of Stores Worldwide	2,335 (2023)
Website	www.homedepot.com

Usually, we tend to emphasize the home interior, exterior, and other improvements when upgrading your house to a bigger or even more modern one.

As a result, The Home Depot is an American multinational and the largest home improvement retailer in the world, which deals in selling materials associated with home improvement or home decor products. It was co-founded by Bernard Marcus, Arthur Blank, Ron Brill, Pat Farrah, and Ken Langone in 1987.

Home Depot runs more than 2300 stores in the US, accounting for $151 Billion US dollars and a huge contribution to the United States economy in the past two years, making it the world’s largest home improvement retailer.

Etsy

Name	Etsy
Founders	Robert Kalin · Chris Maguire · Haim Schoppik · Jared Tarbell
Founded On	2005
Headquarters	Brooklyn, New York, U.S.
Total Number of Stores Worldwide	–
Website	www.etsy.com

Usually, people are inspired by a lot of handmade & craft items and love to wear vintage items. That’s why Etsy is an American eCommerce company that was incorporated in 2005 to create a platform for small businesses to sell their handmade craft or vintage supplies as well as buy a variety of goods.

It was incorporated back in 2015 by the joint efforts of Robert Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell. Etsy became the most popular online retail store ahead of Home Depot and Target, connecting more than 82 million buyers to 45 million sellers and generating $15 billion in sales as of 2021.

Lowe’s

Name	Lowe’s
Founders	Lucius Smith Lowe
Founded On	1921
Headquarters	Mooresville, North Carolina, US
Total Number of Stores Worldwide	1746 (2023)
Website	www.lowes.com

Being the world’s second-largest home improvement company, Lowe’s biggest competitor is Home Depot, which shares the same customer base in the USA and Canada. Both companies also rank among the most visited ecommerce websites, attracting customers with their online offerings in addition to their brick-and-mortar stores.

Lowe’s was established as an American home improvement retailer in 1921 by Lucius Lowe, who sells home appliances, tools, building supplies, carpet, lighting & ceiling fans, windows, doors, and more.

Since Lowe’s operates a retail chain across the USA and Canada, over $90 million in sales have been generated by US retailers in 2021.

Kroger

Name	Kroger
Founders	Bernard Kroger
Founded On	1883
Headquarters	Cincinnati, Ohio, U.S.
Total Number of Stores Worldwide	2,849 (2023)
Website	www.kroger.com

Kroger is the largest supermarket and multi-departmental store operating throughout the United States. It was started back in 1883 by Bernard Kroger. It is a budget-friendly grocery store, where middle-class families make a lot of purchases from Kroger that shop for food like meats at very affordable rates.

Kroger has claimed to be the world’s largest supermarket chain that excelled in adapting to changes & shifts among their target audience and competitors like Walmart.

Wish

Name	Wish
Founders	Piotr Szulczewski · Sheng Zhang
Founded On	2010
Headquarters	San Francisco, U.S.
Total Number of Stores Worldwide	–
Website	www.wish.com

It is an America-based eCommerce company that facilitates a business relationship between sellers and buyers. Wish became the world’s most downloaded shopping app in 2018, with the majority of consumers being USA mobile users. It was founded by Piotr Szulczewski and Danny Zhang in 2010.

Wish eliminates third parties or intermediates by selling products directly to customers at very cheap shipping rates. In addition, Wish is the third-largest eCommerce company in the United States in terms of sales.

Ikea

Name	Ikea
Founders	Ingvar Kamprad
Founded On	1943
Headquarters	Delft · Netherlands
Total Number of Stores Worldwide	471 (2023)
Website	www.wish.com

We must have heard of Ikea, which is popularly known even in India, where you could get home furniture, designs, and other decorations at affordable rates and high quality. Ikea is renowned as the largest furniture retailer in the world, which was founded by Ingvar Kamprad in 1943.

Ikea is currently operating its business in over 50+ countries with 422 stores as of the 2021 report. Apart from that, the company has gained nearly 490 million customers who visited online shopping sites in the USA, which impacted a strong performance in FY20, with $4.7 billion USD in total sales.

Business Model of IKEA

Best Buy

Name	Best Buy
Founders	Richard M. Schulze · James Wheeler
Founded On	1966
Headquarters	Richfield, Minnesota · U.S.
Total Number of Stores Worldwide	1,144 (2023)
Website	www.bestbuy.com

It has been one of the most popular American multinational consumer electronics retailers since 1966, from the time of its introduction by Richard M. Schulze and James Wheeler. Moreover, the company has ranked in many lists of top companies throughout the years and is the third top online store for electronic sales.

It officially started as an online store in 2000. In 2020, Best Buy is titled the largest specialty retailer in the US consumer electronic retail industry. Besides, the online company has gained a lot of recognition over the years.

The online store is best known for its nationally focused sales and net revenue around the United States of America. As a whole, most American Electronic and Media products are purchased through Best Buy’s official website.

Costco

Name	Costco
Founders	James Sinegal · Jeffrey Brotman
Founded On	1983
Headquarters	Issaquah, Washington · U.S.
Total Number of Stores Worldwide	839 (2023)
Website	www.costco.com

United States of America’s largest chain of member-only big box retail sellers, Costco, is the fifth largest retailer in the world. Often praised for its competitive pricing and wide selection, Costco has expanded its presence in top online shopping sites since its founding by James Sinegal and Jeffrey Brotman in 1983.

Costco is famous for selling branded merchandise at the best possible price for its consumers. In no time, Costo embraced eCommerce and is remembered as a go-to website that offers unlimited products under different categories.

A new Costco Grocery service, launched in October 2017, delivers nonperishable goods two days a week and provides free shipping on orders over 75 dollars. And over the years, Costco has seen a tremendous increase in profits, especially in eCommerce.

Wayfair

Name	Wayfair
Founders	Niraj Shah · Steve Conine
Founded On	2002
Headquarters	Boston, Massachusetts, U.S.
Total Number of Stores Worldwide	–
Website	www.wayfair.com

Wayfair is an online American eCommerce company. It is best known for selling furniture and home goods online. It was founded by Nirav Shah and Steve Conine in 2002. The e-commerce company offers over 33 million products from around a thousand global-level suppliers.

And in 2022, Wayfair is almost set to open its first physical retail store in Lynnfield. Wayfair has superb expert customer service, from the latest tools to making shopping easier than ever expected.

It stands first for helping everyone online with things related to home. The bottom line is that Wayfair is the destination for people who love to create their own spaces.

Mercari

Name	Mercari
Founders	Shintaro Yamada, Ryo Ishizuka, Tommy Tomishima
Founded On	2013
Headquarters	Minato, Tokyo, Japan
Total Number of Stores Worldwide	–
Website	www.mercari.com

Mercari might be a Japanese eCommerce company, but the majority of its revenue and headquarters are from the United States. The key feature of Mercari is its marketplace app, which was launched in Japan in 2013 as a community-powered marketplace. And subsequently, it flourished in America in 2014, followed by the UK in 2015. Shintaro Yamada, Ryo Ishizuka, and Tommy Tomishima introduced it.

Mercari has paved the path for various eCommerce retail sellers, whose first product (marketplace app) enables users to buy and sell items on their smartphones in a fraction of a second. On the other hand, it also collaborated with other American multifarious labels, including USPS, UPS, and FedEx.

Poshmark

Name	Poshmark
Founders	Manish Chandra · Tracy Sun · Chetan Pungaliya · Gautam Golwala
Founded On	2011
Headquarters	Redwood City, California, US
Total Number of Stores Worldwide	–
Website	www.poshmark.com

The Poshmark marketplace, one of the top ecommerce sites, allows users to buy and sell new and used clothing, home goods, and electronics. Currently, there are over 80 million users on the platform, with more than 200 million listings. Poshmark was inaugurated in 2011 by Manish Chandra, Tracy Sun, Gautam Golwala, and Chetan Pungaliya.

It is now one of the leading suppliers of eCommerce shipping solutions. Poshmark brings together physical shopping’s human connection and the scale, ease, and selection benefits of eCommerce for easy, social, and sustainable buying and selling.

Conclusion

The use of eCommerce has increased over time. The USA is the second largest e-commerce market, just after China. Each country has its own list of best working e-commerce sites for its citizens.

The top eCommerce platforms in the United States are discussed above. The list of the platforms includes names like Amazon, Ikea, Poshmark, Mercari, Wayfair, Costco, Best Buy, Wish, Kroger, Lowe’s, Etsy, Home Depot, eBay, Target, and Walmart.

FAQs

Which is a US-based popular e-commerce company?

Amazon is an America-based company that is also known as one of the biggest e-commerce platforms in the World.

Who is Amazon’s biggest e-commerce competitor?

Some of Amazon’s biggest e-commerce competitors are Alibaba, eBay, Walmart, etc.

Which e-commerce platform is best in the USA?

Some of the best e-commerce platforms in the USA are Amazon, Ikea, Poshmark, Mercari, Wayfair, Costco, Best Buy, Wish, Kroger, Lowe’s, Etsy, Home Depot, eBay, Target, and Walmart.

Is Shopify popular in the USA?

In the calculation of Shopify users by country, 70% of Shopify stores are under Shopify USA, with this information we can say that Shopify is popular in the USA.

Which are the most popular websites in the USA?

The most popular websites in the USA include Google, YouTube, Facebook, Amazon, and Wikipedia. These sites consistently rank high in terms of traffic and user engagement.

Which are the most visited e-commerce websites?

The most visited e-commerce websites globally include Amazon, Alibaba, eBay, Walmart, and JD.com. These platforms consistently attract high volumes of online shoppers due to their diverse product offerings and convenient shopping experiences.

April 17, 2024

Top E-Commerce Retailers in The USA by Their Market Share

As the world gears up through the prosperity and connectivity of Industry 4.0, e-commerce has had the best journey. The number of internet users is increasing tremendously by the day with more and more efforts to make people stay connected online and get things done virtually.

With over 63% of people using the internet across the United States of America, e-commerce has grown by 50% during the pandemic alone. E-commerce, due to the exposure that it provides for small businesses and the visibility that all businesses get even in the remote areas of the country, is getting bigger by the day.

The US is one of the most developed marketplaces for e-commerce companies with this particular segment accounting for more than $1 trillion in annual retail sales across the country.

This article will discuss some popular e-commerce companies in the USA based on their market share. Most of these companies or not only popular in the USA but are also the best globally.

Amazon
Walmart
Apple
eBay
Target
The Home Depot
Best Buy
Costco
Carvana
Kroger
Wayfair
Chewy
Macy’s

Amazon

Founded 1994

Headquarters Seattle, Washington, US

Revenue $513.98 Billion (2022)

Website amazon.com

Amazon – Top E-Commerce Retailers in the USA

Amazon is the undisputed leader in the industry with a market share of 41% as per the reports that came in the year 2022. They have a whopping 2.1 billion visits on January 2022 which they proudly flaunt. Amazon was founded in the US in the year 1994 as an online marketplace for books from where it has expanded into a multinational technology company that focuses on e-commerce, digital streaming, and artificial intelligence.

It is one of the big five American information technology companies at par with Alphabet, Apple, Meta, and Microsoft. Jeff Bezos owns this e-commerce company, which generates revenue of $470 billion, and employs more than 15,44,000 people globally. Amazon is often referred to as “one of the most influential economic and cultural forces in the world”.

Market share of leading retail e-commerce companies in the United States as of 2022

Walmart

Founded 1962

Headquarters Bentonville, Arkansas, US

Revenue $570 Billion (2022)

Website walmart.com

Walmart – Top E-Commerce Retailers in the USA

This American multinational retail corporation was in fact the world’s largest one of its kind that operates a plethora of departmental stores, grocery stores, and hypermarkets.

Headquartered in Bentonville, Arkansas, Walmart was founded by Sam Walton and James Walton in 1962. They account for 6.3% of the market share to gain $393.25 billion in 2022 from $369.96 billion in 2021. Not surprisingly, they were also the world’s largest private employer with 2.2 million people working for them.

Apple

Founded 1976

Headquarters Cupertino, California, US

Revenue $394.328 Billion (2022)

Website apple.com

Apple – Top E-Commerce Retailers in the USA

Apple.com, the retail store by Apple Inc, holds 3.9% of the market share through its net sales across its online store. They sell a range of their products from personal computers, smartphones, tablets, digital media players, etc. The first Apple store was opened in 2001 by Apple CEO Steve Jobs.

Apple proudly holds its online retail stores as it was widely speculated that these stores would fail. Decades after its launch, apple stores continue to be one of the top e-commerce companies across the globe and in the United States of America.

It also became the fastest company to make more than 1 billion in sales within three years of its launch to be the first company to do so. Their success as top-tier online retailers becomes sweeter due to the fact that they only sell Apple products.

eBay

Founded 1995

Headquarters San Jose, California, US

Revenue $10.8 Billion (2021)

Website ebay.com

eBay – Top E-Commerce Retailers in the USA

Since its inception in 1995, eBay has never had to look back as it continued to expand its business globally in more than 20 countries. It was founded by an Iranian American named Pierre Omidyar and the first item to be sold on the auction website was a broken laser printer.

They were in fact the pioneers of the e-commerce segment. This California-based company allows both consumer-to-consumer and business-to-consumer sales through its website. It holds 3.5% of the market share in the US.

Target

Founded 1902

Headquarters Minneapolis, Minnesota, US

Revenue $26.12 Billion (2022)

Website target.com

Target – Top E-Commerce Retailers in the USA

Headquartered in Minnesota, Target is a big box department store that is considered the seventh largest retailer in the United States of America. Their e-commerce segment was launched in 2010 when they partnered with Amazon before independently launching itself.

In 2020 alone their business grew by 144.7 %. They hold 2.1% of the e-commerce sale in the country as of June 2022. It was established as a discount division of the Dayton department store in 1962. This Fortune 500 listed company has 1948 stores across the USA.

The Home Depot

Founded 1978

Headquarters Atlanta, Georgia, United States

Revenue $151.2 Billion (2022)

Website homedepot.com

The Home Depot- Top E-Commerce Retailers in the USA

Home Depot is an online platform for all sorts of home improvement needs including appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, and so on. They have employed more than 500,000 employees globally.

They have been able to significantly integrate the nuances of both online and offline shopping by providing a seamless customer experience. They hold 2.1% of the US e-commerce market. In the financial year 2021, they achieved the milestone of making $150 billion in sales.

Additionally, its personalized omnichannel strategy and revamped investments in areas like artificial intelligence and augmented reality have further improved its online presence.

Best Buy

Founded 1966

Headquarters Richfield, Minnesota, US

Revenue $51.761 Billion (2022)

Website bestbuy.com

Best Buy – Top E-Commerce Retailers in the USA

Founded by Richard M. Schulze and James Wheeler in 1966, Best Buy was initially an audio specialty store that grew into a multinational consumer electronics retailer. They are the largest specialty retailer in the consumer electronics retail industry.

It holds 1.6% of the market share and was ranked number 17 in the Fortune 500 list of the top state corporations in the United States based on the total revenue generated. They have also integrated virtual shopping experiences into their midst to improve customer experience further. They hope to enrich the lives of people through the innovative and efficient use of technology.

Costco

Founded 1983

Headquarters Issaquah, Washington, US

Revenue $226.954 Billion (2022)

Website costco.com

Costco – Top E-Commerce Retailers in the USA

Costco was first opened in 1976 in a converted airplane hangar in San Diego. It used to be a small endeavor that served only small businesses. In fact, Costco was the first company that got a whopping $3 billion in sales within six years.

As of 2020, Costco Wholesale is the fifth largest retailer in the world and holds 1.6% of e-commerce sales in the USA. As of today, Costco is an American multinational corporation that operates a chain of membership-only big-box retail stores.

They are listed as one of the Fortune 500 companies and continue to grow through its strong entrepreneurial drive for excellence and a strong backbone cemented by employees who are highly loyal to the company due to their excellent workplace culture which attracts energetic, positive, and talented employees.

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Carvana

Founded 2012

Headquarters Tempe, Arizona, US

Revenue $3.386 Billion (2022)

Website carvana.com

Carvana – Top E-Commerce Retailers in the USA

Founded in 2012, Carvana has emerged as the most online growing used car retailer in the United States. It was started by Ernest Garcia III, Ryan Keeton, and Ben Huston and is most popular for its multi-story car vending machines.

As of 2021, Carvana operates in over 250 markets across the United States and has become one of the largest used car retailers in the country. Being a young company, Carvana was able to get its name featured in the Fortune 500 list (2021) and is known to hold 1.5% of the total e-commerce market share in the US.

Kroger

Founded 1883

Headquarters Cincinnati, Ohio, U.S.

Revenue $137.888 Billion (2022)

Website kroger.com

Kroger – Top E-Commerce Retailers in the USA

Introduced in 1883, Kroger is an American retail company that operates supermarkets and multi-department stores in the United States. Kroger holds 1.4% of the total e-commerce market in the US.

Kroger’s headquarters are placed in Cincinnati, Ohio. Today, Kroger operates over 2,700 grocery stores in 35 states under various brand names, including Kroger, Ralphs, Fred Meyer, and Fry’s. In addition to groceries, Kroger stores offer a range of products and services, including pharmacy services, fuel stations, and online shopping options.

The company is also known for its private label products, which are sold under various brand names, such as Simple Truth and Private Selection. Kroger is committed to sustainability and has implemented several initiatives to reduce waste, conserve energy, and promote social responsibility.

Wayfair

Founded 2002

Headquarters Boston, Massachusetts, US

Revenue $13.708 Billion (2021)

Website wayfair.com

Wayfair – Top E-Commerce Retailers in the USA

Previously known as CSN stores, Wayfair is an American e-commerce company that specializes in selling furniture, decor, home goods, and other household items online. It was founded by Niraj Shah and Steve Conine in 2002 with its headquarters being placed in Boston, Massachusetts. The company holds 1.1% of the total e-commerce market share of the United States.

Wayfair operates through several online retail websites, including Wayfair.com, Joss & Main, AllModern, and Birch Lane. Its website offers 14 million items from more than 11,000 global suppliers. Wayfair has operations in North America, Europe, and Australia, and as of 2021, employs over 16,000 people.

Chewy

Founded 2011

Headquarters Plantation, Florida, US

Revenue $8.891 Billion (2022)

Website chewy.com

Chewy – Top E-Commerce Retailers in the USA

Chewy was introduced in 2011 by Ryan Cohen and Michael Day with the name “MR. Chewy”. The company was later on acquired by PetSmart in 2017. Chewy is an American online retailer of pet food and supplies that offers a wide range of pet-related products, including food, treats, toys, medication, and accessories for dogs, cats, birds, fish, and other small animals.

The company operates through its e-commerce website, Chewy.com, which offers a variety of search options and filters to help customers find the products they need.

Chewy has grown rapidly in recent years and as of 2021, Chewy has 13 fulfillment centers across the US. It also holds % of the total market share of the US e-commerce market.

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Macy’s

Founded 1858

Headquarters New York City, US

Revenue $25.292 Billion (2022)

Website macys.com

Macy’s – Top E-Commerce Retailers in the USA

They are an American chain of high-end department stores with a long legacy that can be traced back to 1858 since its launch by Rowland Hussey Macy. They account for 0.9% of the US commerce retail sales.

Headquartered in New York, Macy’s is known for its high-quality products with a nationwide footprint which gives a hassle-free shopping experience to the customers. They believe in and strive towards creating a brighter future with bold representation.

Conclusion

E-commerce industries are sprouting up not only in the USA but also across the world at a fast pace. Tracing the patterns of the top e-commerce companies, it can be understood that two things that all successful e-commerce companies did were to provide excellent customer service and cater to all their needs.

As long as the customers are happy the company can rest assured of its growth. However, there is no doubt that e-commerce industries offer a plethora of opportunities for young entrepreneurs to make their mark.

FAQs

What is the top US e-commerce company?

Undoubtedly, Amazon is the top US e-commerce company.

How many online retailers are there in the US?

As per the data shared by Zippia, the US is home to around 1.8 million online retailers.

Which country is number one in e-commerce?

China is number one in the e-commerce sector owing to its large population providing the opportunity of having the biggest marketplace.

How big is the US e-commerce market?

The US e-commerce market is the second largest e-commerce market in the world with a revenue of 862.4 billion in 2021.

February 21, 2023
Top 20 Best Free Reseller Apps in India To Choose For Selling Or Shopping
‌‌Back then when people had not that great access to the internet, these reseller apps were not that productive at all. People had no idea about these apps and nothing productive was happening with them. But with the revolution of social media and the internet, reseller apps have come a long way beyond imagination. In today’s time, reseller apps are too popular and proven to be very successful, which is why they don’t seem to be fading away sooner.

‌‌In these reseller apps, people have the access to both buy and sell goods without any extra cost. The best thing that stands out with these apps is, that here you don’t need to find any proper marketplace to buy or sell your product. Hence, this trend is excelling hugely. However, depending on how many reseller apps may be available in the market, it is essential to choose a beneficiary one. So, here’s the list of the best reselling apps in India:

Who is a Reseller?

What are Reseller Apps?

Top 20 Best Reseller Apps in India

1. Meesho
2. GlowRoad
3. Shop 101
4. eBay
5. Mercari
6. Cartlay
7. ZyMi
8. OfferUp
9. 5miles
10. HiBoss
11. Shopmatic
12. Shopee
13. ResellMe
14. OLX India
15. Quikr
16. Amazon Seller MarketPlace
17. Carousell
18. Poshmark
19. Decluttr
20. Elanic

Who is a Reseller?

A reseller is an individual or a company that sells goods or services to earn profit. A reseller makes a massive profit by buying and selling a large number of goods. The value addition in the resale chain will occur from the manufacturer to the trader and finally to the consumer, with each link in the chain benefiting from the resale of goods. Selling clothes, electronics, books, automobile and others directly to the customer are few examples of reselling.

What are Reseller Apps?

A reseller apps is an online marketplaces where users can sell their goods at a economic price. It also give buyers a chance to negotiate that prices so that both the buyers and sellers can agree on an acceptable price in which both are in a win-win situation.

On the Reseller Apps, the seller does not require to reveal any personal information as these apps are secure portals. Meesho, Amazon Seller MarketPlace, OLX, Quikr, GlowRoad are some examples of Reseller apps.

Top 20 Best Reseller Apps in India

There are many Reseller Apps in market but the best reseller app in india which will surely give you profit in both selling and buying are dicuseed below. Reseller apps could a good souce of profit as it doesnot involves the middle man and it directly sell goods to the customer.

1. Meesho

Rating 4.4/5

Category Apparel, shoes, jewellery, bags

Meesho App

Counted among one of the best reselling apps in India, Meesho was established by two IIT Delhi graduates in the year 2015. Meesho was founded by Vidit Aatrey and Sanjeev Barnwal.

Features of Meesho App:
- Here one can become a reseller without much difficulty.
- One can choose a product from the collection and can suggest it to his group of people and if they like and buy it, he/she would get a commission for that.
- It is not limited only to this, but there are also a lot of money-making formulas present in this app.
2. GlowRoad

Rating 4.5/5

Category Apparel

GlowRoad App

GlowRoad is a free online reselling app in India similar to Meesho consisting of almost 1 lakh high-quality products and over 100 categories for the wholesale market. It comprises sellers like boutique owners, college students, beauticians, etc.

Features of GlowRoad App:
- Here one can get everything from home décor items to beauty products to utensils and furniture and much more.
- The app has more than 10 million downloads.
3. Shop 101

Rating 4.4/5

Category Handicrafts, women accessories, home decor, books

Shop 101 App

Shop 101 is India’s first original reselling site. They also provide home-based services and it all can be afforded within minutes of it.

Features of Shop 101 App:
- The uniqueness of the app is that it gives a special feature of multilingual options.
- They also facilitate a lot of interesting cashback offers.
- One can get almost every product from here like clothing, electronics, personal care, etc.
4. eBay

Rating 4.1/5

Category Electronics, Apparel, shoes, jewelry, bags

eBay App

eBay is a multinational company founded in 1995. It was founded by Pierre Omidyar. He launched the company on September 3, 1995. The headquarters of eBay is located in San Jones.

Features of eBay App:
- They have more than 10 million downloads and have a great rating of 4.6 stars.
- It is one of the oldest reselling websites in the world.
- One can buy and sell electronics, apparel, cars, and whatnot on this site.
5. Mercari

Rating 4.7/5

Category Electronics, Apparel, shoes, jewellery, bags

Mercari App

Mercari was first launched in Japan in the year 2014. One can sell both new and used items on this site. It is a market app where you can sell both used and new stuff

Features of Mercari App:
- It specializes in fast buying and selling.
- It provides free shipping.
- The service is straightforward and flexible.
6. Cartlay

Rating 4.1/5

Category Apparel, shoes, watches, bags

Cartlay App

Cartlay was founded on April 14, 2014, and was a massive success. It notifies every important and new collection once you install this app on your phone.

Features of Cartlay App:
- One can easily sell products through Instagram, Facebook, etc.
- The quick shipping facility allows getting your product within 2 days.
- One can easily share the personal collection with his or her family and friends.
7. ZyMi

Rating 4.4/5

Category Apparel, Watches, Makeup, Jewellery

Zymi App

Provided with the facility of creating your online store easily, Zymi is one of the most famous online reselling apps and is similar to Meesho. It is authentic and user-friendly.

Features of Zymi App:
- One can find thousands of amazing clothes and can easily sell them.
- You can get the latest and trending fashion products.
- When someone buys clothes from the collection, you will get a commission from them.
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8. OfferUp

Rating 4.3/5.0

Category Clothing, gardening equipment, furniture, home appliances

OfferUp App

With more than 1 crore downloads and some great reviews, OfferUp is a famous reselling app and also a reliable one. One can also link one’s social media account with the OfferUp application and can enjoy shopping.

Features of OfferUp App:
- Here, one can easily get an option for the counteroffer.
- You can make a filtered wishlist of all your favourites.
9. 5miles

Rating 4.3/5

Category Cars, auto parts, electronics, furniture

5miles App

The most convenient and straightforward app for reselling is 5miles. It facilitates reselling of old products, mostly for urban people. But the app does not work great in rural areas.

Features of 5miles App:
- Customer support is available for everyone at any time.
- The users are not fake as they have to verify their identity.
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10. HiBoss

Rating 3.8/5

Category Shoes, watches, apparel

HiBoss App

In terms of reliability and authenticity, HiBoss gives the best experience for the users. It sells products at factory prices and provides free shipping.

Features of HiBoss App:
- Cash on delivery is easily available at any address.
- It sells items without any fuss and just can be sold by scanning and getting listed.
11. Shopmatic

Rating 4/5

Category Apparel, jewellery, pet food and products, bags, cosmetics

Shopmatic App

With Shopmatic reselling app, One can create a friendly eCommerce website within a couple of minutes, without any cost. You can also get a facility of getting 3% of the exchange esteem after completing a year in this app.

Features of Shopmatic App:
- One can build its eCommerce site here.
- The products are available at an affordable price and with better service.
12. Shopee

Rating 3.5/5

Category Apparel, accessories, books, footwear, home applainces

Shopee App

Dedicated to women, Shopee is one of the best reseller apps for women’s products. It contains products like Kurtis, jewellery, home décor, and whatnot.

Features of the Shopee App:
- The products are available at an affordable rate and have a simple return policy.
- It contains an easy formality to start the business for newcomers.
13. ResellMe

Rating 4.2/5

Category Apparel, furniture, home decor, electronics

ResellMe App

With more than 100 registered brands, ResellMe is believed to be one of the best reselling apps for clothes. It provides quite good quality products and provides good service too.

Features of the ResellMe App:
- The interface of this application is very user-friendly and easily accessible.
- The login process for this app is easy.
14. OLX India

Rating 4.4/5

Category New and used automobiles, furniture, electronics, footwear

OLX App

OLX was founded in 2006. It is headquartered in the Netherlands. It is one of the best reseller apps all around the globe. OLX has gained a lot of popularity over the years.

Features of OLX App:
- The app facilitates an in-app chat feature, which is very rare.
- One can get the product from any part of India.
15. Quikr

Rating 4.1/5.0

Category Mobile phones, furniture, home decor, home appliances, toys

Quikr App

Quikr was founded in 2008 and has been successful since then. The company’s headquarters is situated in Bangalore and has spread over 1000 cities.

Features of Quikr App:
- Not only buying and selling but one can also find part-time or full-time jobs here.
- One can get second-hand products at a very reasonable rate.
16. Amazon Seller MarketPlace

Rating 4.3/5

Category Apparel, electronics, home appliances, video games, books

Amazon Seller App

One of the most popular reselling websites in India is the Amazon marketplace founded by Jeff Bezos. It has great customer support all over the world. The app has a 4.3-star rating and has more than 50 million downloads.

Features of Amazon marketplace:
- Free delivery is available on specific products.
- One can purchase anything from any location and can also go for cash on delivery.
17. Carousell

Rating 3.8/5

Category Electronics, fashion, used car, services, furniture

Carousell App

Carousell was first initiated in Singapore city and then it travelled to the United States. This website emerged globally and enables people to buy and sell any product.

Features of Carousell App:
- One can use their social media account to create a profile here.
- The customer support is good and available anytime.
18. Poshmark

Rating 4.7/5

Category Fashion, home decor, beauty

Poshmark App

Poshmark reselling app is too specific and famous for selling clothing items. One can get a free pre-paid shipping label, once you finalize the sale. You can also upload pictures that you want to sell.

Features of Poshmark App:
- You can get quick delivery.
- It contains more than 5000 brands of different sizes.
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–

19. Decluttr

Rating 3.9/5

Category Electronics, books, video games

Decluttr App

Decluttr is an application that specializes in allowing to sell of those products only which are in good condition. The buyer can easily contact the seller and they can decide the pricing for the product.

Features of Decluttr App:
- Here you can scan barcodes to sell and buy.
- One can view and manage items for which you would have placed an order.
20. Elanic

Rating 3.4/5

Category New and used apparel

Elanic is one of the best reseller apps in India, where one can sell used and unused items without any difficulty. This app is reviewed as a very user-friendly one and with a few clicks, one can easily buy or sell commodities without any trouble.

Features of Elanic App:
- One can sell without revealing his or her identity or number.
- It provides a high range of product listings.
Conclusion

This is the list of top online reselling apps in India. One can easily have a look and get a perfect knowledge of the apps and can decide where to rely upon them. All these apps are extremely helpful for those looking forward to starting a small business.

‌‌These reselling apps are even available to the common man. Anyone can start their online business on these platforms. Such apps must be encouraged by people and more should be done for their development.

FAQs

Which app is best for resellers?

The best reseller apps in India are:
- Meesho
- GlowRoad
- Shop 101
- eBay
- Mercari
- Cartlay
- ZyMi
- OfferUp
- 5miles
- Hi boss
- Shopmatic
- Shopee
- ResellMe
- OLX India
- Quikr
- Amazon Seller MarketPlace
- Carousell
- Poshmark
- Decluttr
- Elanic
Which app is similar to Meesho?

GlowRoad, Shop101, Shopee, and Carousell are some of the similar apps to Meesho.

What is reselling app?

A reselling app is an app where you can sell your products and earn profit with zero investment required.

Which is the No 1 reseller app in India?

Meesho is the most popular reseller App in India.
December 10, 2022

Founded	1994
Headquarters	Seattle, Washington, US
Revenue	$513.98 Billion (2022)
Website	amazon.com

Founded	1962
Headquarters	Bentonville, Arkansas, US
Revenue	$570 Billion (2022)
Website	walmart.com

Founded	1976
Headquarters	Cupertino, California, US
Revenue	$394.328 Billion (2022)
Website	apple.com

Founded	1995
Headquarters	San Jose, California, US
Revenue	$10.8 Billion (2021)
Website	ebay.com

Founded	1902
Headquarters	Minneapolis, Minnesota, US
Revenue	$26.12 Billion (2022)
Website	target.com

Founded	1978
Headquarters	Atlanta, Georgia, United States
Revenue	$151.2 Billion (2022)
Website	homedepot.com

Founded	1966
Headquarters	Richfield, Minnesota, US
Revenue	$51.761 Billion (2022)
Website	bestbuy.com

Founded	1983
Headquarters	Issaquah, Washington, US
Revenue	$226.954 Billion (2022)
Website	costco.com

Founded	2012
Headquarters	Tempe, Arizona, US
Revenue	$3.386 Billion (2022)
Website	carvana.com

Founded	1883
Headquarters	Cincinnati, Ohio, U.S.
Revenue	$137.888 Billion (2022)
Website	kroger.com

Founded	2002
Headquarters	Boston, Massachusetts, US
Revenue	$13.708 Billion (2021)
Website	wayfair.com

Founded	2011
Headquarters	Plantation, Florida, US
Revenue	$8.891 Billion (2022)
Website	chewy.com

Founded	1858
Headquarters	New York City, US
Revenue	$25.292 Billion (2022)
Website	macys.com

Rating	4.4/5
Category	Apparel, shoes, jewellery, bags

Rating	4.5/5
Category	Apparel

Rating	4.4/5
Category	Handicrafts, women accessories, home decor, books

Rating	4.1/5
Category	Electronics, Apparel, shoes, jewelry, bags

Rating	4.7/5
Category	Electronics, Apparel, shoes, jewellery, bags

Rating	4.1/5
Category	Apparel, shoes, watches, bags

Rating	4.4/5
Category	Apparel, Watches, Makeup, Jewellery

Rating	4.3/5.0
Category	Clothing, gardening equipment, furniture, home appliances

Rating	4.3/5
Category	Cars, auto parts, electronics, furniture

Rating	3.8/5
Category	Shoes, watches, apparel

Rating	4/5
Category	Apparel, jewellery, pet food and products, bags, cosmetics

Rating	3.5/5
Category	Apparel, accessories, books, footwear, home applainces

Rating	4.2/5
Category	Apparel, furniture, home decor, electronics

Rating	4.4/5
Category	New and used automobiles, furniture, electronics, footwear

Rating	4.1/5.0
Category	Mobile phones, furniture, home decor, home appliances, toys

Rating	4.3/5
Category	Apparel, electronics, home appliances, video games, books

Rating	3.8/5
Category	Electronics, fashion, used car, services, furniture

Rating	4.7/5
Category	Fashion, home decor, beauty

Rating	3.9/5
Category	Electronics, books, video games

Rating	3.4/5
Category	New and used apparel

Pierre Omidyar – The Philanthropist Who Founded the Biggest Online Auction Site

Pierre Omidyar is an American Entrepreneur and a software engineer who founded the successful online auction platform, eBay in 1995. He was the Chairman of the company from 1998 to 2015. He soon became a billionaire as soon as eBay issued an Initial Public Offering (IPO) in 1998. As of 2021, he has an estimated net worth of $21.4billion and is said to be the 24th richest person in the world.

In 2010, he launched an investigative news service, Honolulu Civil Beat. He created a journalism venture called First Look Media in 2014. As a Philanthropist, he and his wife cordially founded Omidyar Network in 2004 with an aim to expand their efforts beyond non-profits to include for-profits and public policy, which would serve the purpose of the philanthropic investment firm.

Pierre Omidyar- Biography

Name	Pierre Morad Omidyar / Parviz Morad Omidyar
Born	21 June 1967
Birthplace	Paris, France
Age	55 (2022)
Nationality	American
Education	Tufts University
Profession	Entrepreneur; Software Engineer; Software Engineer
Known for	Founder of eBay; Founder of Honolulu Civil Beat; Founder of Omidyar Network; Founder of First Look Media
Net worth	$21.8 billion (2022)

Pierre Omidyar – Personal Life
Pierre Omidyar – Education
Pierre Omidyar – Professional Life
Pierre Omidyar – Founder of eBay
Pierre Omidyar – Founder of Omidyar Network
Pierre Omidyar – Founder of Honolulu Civil Beat
Pierre Omidyar – Founder of First Look Media
Pierre Omidyar – Honors & Awards

Pierre Omidyar – Personal Life

Pierre was born to Iranian parents, who migrated to France for higher studies. He grew up in Paris and was formerly named Parvez. His father, Cyrus Omidyar is a surgeon, who currently practices in Aliso Viejo, California.

His mother, Elane Mir-Djalali is an academic who earned her doctorate in linguistics at the Sorbonne. The family shifted to the US owing to his father’s job location, as he initially worked as an urologist at Johns Hopkins University in Baltimore.

He married Pamela Karr, who is also one of the co-founder of his philanthropic firm, Omidyar Network. He is also a benefactor to the US Democratic Party candidates and organizations. In 2010, he joined Bill Gates and Warren Buffet’s “giving pledge”. He publicly committed to giving the majority of his wealth for charitable causes and becoming a philanthropist.

“When you create wealth in a short time, you think about philanthropy as you think about a business.” –Pierre Omidyar

Pierre Omidyar – Education

Pierre completed his elementary studies from Punahou School in Honolulu and he currently serves on its Board of Trustees. He took a great interest in computers while studying in ninth-grade at The Potomac School in McLean, Virginia. He graduated from St. Andrew’s Episcopal School, Maryland in 1984.

He completed his bachelor’s degree in Computer Science from Tufts University, Massachusetts in 1988. During his undergraduate years, he also studied at the University of California.

Pierre Omidyar – Professional Life

After completing his studies, Pierre went to work for Claris, a subsidiary of Apple Computer. He worked there on the team that upgraded MacDraw to MacDraw II. He co-founded a pen-based computing startup, Ink Development in 1991. However, his startup was later re-branded as an e-commerce firm with the new name of eShop Incorporation. The company was acquired by Microsoft on 11 June, 1996 for less than $50 million and he earned $1 million from the deal.

Pierre Omidyar- Founder of eBay

eBay logo

Pierre established his e-commerce company, eBay in 1995. The company is headquartered in San Jose, California. At age 28, he started coding for an online venture that would enable a direct person-to-person auction for collectable items. On 4 September 1995, he launched the online auction service called Auction Web which eventually became the auction site eBay.

By 1996, he signed a licensed deal of selling airline tickets online. It hosted two million auctions within the first month. By 1997, he renamed the company from Auction Web to eBay and was strategic enough with effective advertising.

He served as the Chairman of the company from 1998 to 2015. He also served as the Board member of eBay till 2020. Omidyar was named under the billionaires after eBay launched its IPO successfully in September 1998.

The company bought an online payment company, PayPal in 2002. However, the payment firm spun-off and currently Omidyar owns 6% of it. In 2020, he stepped down from the Board of eBay owing to his involvement of a broader overhaul of the company. At eBay, he will continue to serve as director emeritus, which is an honorary title.

Pierre Omidyar – Founder of Omidyar Network

Omidyar network Logo

Pierre and his wife, Pamela established his philanthropic investment firm, Omidyar Network in 2004. The organization aims at improving the lives of people by creating opportunities and enhancing the power of markets. It basically invests in innovative organizations to beget economic, social and political change.

Reportedly, it has committed more than $992 million to nonprofit organizations and for-profit companies that stimulate economic advancement and revitalize individual participation across multiple investment areas.

Mr. and Mrs. Omidyar along with Richard Branson had established the Nduna Foundation (Founder- Amy Robbins), Enterprise Zimbabwe in 2010. He further established Luminate, a global philanthropic organization in 2018. After governing it for ten years, Omidyar separated the organization into a separate unit.

Pierre Omidyar – Founder of Honolulu Civil Beat

Pierre has been involved in online journalism since 2010, and he is serving as the head of investigative reporting and public affairs news service, Honolulu Civil Beat which covered civic affairs in Hawaii. The venture later partnered with HuffPost with the latest weblog regional addition, HuffPost Hawaii. Starting a media company of his own and providing people with real facts was his aim.

The news outlet is all about providing people all the news related to public affairs. All the public issues that outlet report has only one aim and that is to educate people and the community and make them aware of all kind of situations.

Pierre Omidyar – Founder of First Look Media

First Look Media Logo

Pierre Omidyar founded this media organisation in the year 2013 with the only goal in his mind to empower independent journalists and make their voices heard. It is a nonprofit organisation that focuses on investigative journalism and documentary filmmaking.

Omidyar started this project and promised to provide funds of $250 million and decided to aid different publications. The organisation started the journey of supporting publications by launching The Intercept. Not only that, First Look Media started producing podcasts as well.

Omidyar focus through First Look Media was to hold the importance of freedom of expression and freedom of the press. Pierre Omidyar decided to develop the organisation in such a way that the media will provide information to the audience in a way of storytelling.

Pierre Omidyar – Honors & Awards

Received the Honorary doctorate from Tufts University in 2011
Bestowed with the EY Entrepreneur of The Year National Winner in 1999
Conferred with the Golden Plate Award of the American Academy of Achievement in 2000
He was named the 2018’s Third Most Influential French Entrepreneur by Richtopia

FAQ

What is the Net worth of eBay owner Pierre Omidyar?

As of 2021, the net worth of Pierre Omidyar is $21.4billion.

Pierre Omidyar is the founder of what ecommerce platform?

Pierre Omidyar co-founded a pen-based computing startup, Ink Development in 1991. However, his startup was later re-branded as an e-commerce firm with the new name of eShop Incorporation.

Why did Pierre Omidyar create eBay?

Pierre Omidyar created an online auction site to help his wife trade and collect Pez candy dispensers.

How does eBay make money?

eBay makes its money from the section on transaction fees, which it applies to sellers.

June 24, 2022

Top 5 C2C eCommerce Startups in India

There are plenty of business model options available for startups. They choose according to their business field, work, and customers they want to engage with. Among such, the Customer to Customer (C2C) business model is quite prominent. In this business model, customers trade products with each other. This is majorly done through auctions and assessed advertisements.

With the growing marketplace in India, many startups are pursuing a C2C business model. The C2C businesses combine with eCommerce technology and gather their potential audiences.

C2C companies like eBay, and Amazon sell their products and services through a well classified or through an auction system. The customers generally purchase goods from another customer through a third party, where the transaction occurs.

When it comes to India, there are dozens of companies that follow the C2C business model and many have adopted it lately. The eCommerce and online auction platforms specialized in the technology of the third party which stimulates the buying procedure. In this article, we will be talking about the top C2C eCommerce companies in India. Let’s get started!

1. eBay
2. Coutloot
3. Quikr
4. Olx
5. Amazon

1. eBay

eBay website

India’s leading online platform, eBay provides auctions, timely purchasing, and assessed models of trading from person to person. The company was established in 2006, headquartered in Goregaon (East).

eBay offers a broad range of product marketing, categorized into dozens of lists including Apparel, Cars and bikes, computers, personal loans, health & beauty, antiques, jewellery, real estate, mobile phones, travel, and many others. eBay is listed out in ‘Top Websites in India’ with the ranking of 25th.

2. Coutloot

Coutloot Website

Coutloot is a social commerce platform founded in 2015. It is widely known as India’s biggest offline and online social marketing platform that offers its customers the service of selling anything online to buyers with reasonable bargaining, across the country.

Coutloot also provides documentation, cash on delivery, and logistics services to its customers. The company is headquartered in Mumbai, Maharashtra, India.

3. Quikr

Quikr Website

Quikr is a very prominent online C2C eCommerce marketplace, launched in 2008 that offers a series of posting and reacting to free local confidential ads of various kinds including Apartments, Pets, furniture, jobs, events, cars, housing, and others.

Today, Quikr has expanded its services to more than 940 cities across India. The company is headquartered in Mumbai, Maharashtra, India. According to Alexa, Quikr is listed in the ‘Top Website in India’ at the 16th position.

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4. Olx

Well, Olx has made quite a strong presence in the digital market in today’s era. The company was established in 2006. Olx is known as the strongest and most popular consumer to consumers (C2C) based digital platform in India.

Olx offers the service of selling, buying, and renting goods through free assessed advertisements from customers’ locales. You can buy anything including cars, bikes, furniture, mobiles, computers, apartments, electronics, and properties, digitally. Olx is ranked 32nd by Alexa.

5. Amazon

Amazon is an extremely popular and largest online retailer across the world. The most interesting thing about Amazon’s marketing is it operates both business consumers (B2C) as well as consumer to consumers (C2C) business model. Although the company is headquartered in Seattle, Washington, United States, in India, the company is known to be the biggest E-commerce company.

Amazon has over 334555 employees with annual revenue of $221.60 billion. The company was founded by Jeff Bezos who has stepped down from the position of CEO of Amazon. It acquired around 83 companies such as Canvas technology, Blink, Pillpack, and Ring.

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Conclusion

There are tons of companies in the market that are shifting towards the consumer to consumers (C2C) model and getting great outcomes. Through this, the companies are improving their customer relations and developing more potential audiences. Especially the eCommerce companies opt for the C2C business model. And with such growing technology and marketing, C2C based companies are making enormous outcomes.

FAQs

What is an example of C2C in India?

Some examples of C2C eCommerce startups in India are eBay, Amazon, and Quikr.

What is C2C?

C2C is a business model in which the customers trade with one another in an online environment.

What is the difference between C2C and B2B?

In a C2C model, the customers trade with one other while in a B2B business model the company concentrates on providing the raw data for another company.

June 9, 2022
How to Start Ecommerce as a Side Hustle? | Steps and Tips to Get Started Today
44 million Americans have a side hustle, and why shouldn’t they? A side hustle is a popular approach to make an extra profit while maintaining the safety net, that is your full-time job. Despite popular belief, the extra credits you work for can be both highly fulfilling and financially rewarding. You can be your boss and extract profits out of projects you are genuinely passionate about.

On that note, starting an eCommerce business is the most sought way as a side hustle. Ecommerce is the buying or selling of goods and services via the internet. In today’s digital world, it has become pretty convenient and easy to set up an eCommerce store and kickstart your business.

WIDGET: leadform | CAMPAIGN: undefined

Steps to Start Ecommerce as a Side Hustle
Decide The Product or Service To Sell and Your Target Audience
Research About Related Ecommerce Businesses
Set Up Your Online Store
Promote Your Ecommerce Business
Tips To Make Your Ecommerce Side Hustle Successful

Number of digital buyers worldwide from 2016 to 2021

Steps to Start Ecommerce as a Side Hustle

Setting up an online business might seem overwhelming at first, but it gets better with time, as said by Nelson Mandela, “It always seems impossible until it is done.”

The following are four easy steps that will help you to start eCommerce as your side hustle:

Decide The Product or Service To Sell and Your Target Audience

You must be wondering what exactly you should sell. There are tons of business structures, be it service-based businesses, physical products, digital products, or software. It is common for people to get stuck on this.

Here are a few things that you must bear in mind while selecting your product:
- You must be genuinely passionate about it so that if it pays off well, you can continue to pursue it full-time in the future.
- Consider the practical necessities of the product or service such as the competition and its demand in the market.
You can start this step by making a list of possible products that you would want to sell as inspiration is present everywhere. Think of the products or services your close ones or your target audience might want to buy. There are numerous product lists suggestions available on the internet that might help you with this. Lastly, search for your product on Google trends and verify whether a demand exists for the product. As this will help you to find your target audience.

A few more things that you should take into consideration at this step include:
- Who is your target audience?
- What are the pain points of your target audience?
- How can your product help them?
All this will help you set a definite goal in advance, which ultimately makes the rest of the steps easy.

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Research About Related Ecommerce Businesses

Once an idea about selling something pops in your head, you would be tempted to start your business right away. But at this point, it is important to control your impulse and rather take a calculative decision.

So, after you have decided on the product or service that you want to sell, you must conduct proper market research, watch out for your competitors, and, observe what they are doing, what is working, and what is not working for them. Here are a few things that you must consider while researching other businesses:
- What is their business model?
- Who is their target audience?
- What are the social media platforms they are active on?
- How do they generate leads (SEO, PPC, email)?
All this will help you create distinguished characteristics for your business and you will also get to know what to do and what not to. Thus, conducting research and analyzing your competitors will give you a better understanding of how you should start eCommerce as your side hustle.

Set Up Your Online Store

Set up your online store – Shopify, eBay

The next step is to set up your online store from where your customers would be able to buy the products or services you are offering. You can choose eCommerce platforms like Shopify, Woocommerce, eBay, and more. They provide ready-to-use templates and easy-to-use store-building tools. With so many options available, it might be confusing to choose one platform from where you want to sell. Here are a few points that you should consider before selecting a platform:
- Loading speed
- Features and tools
- Compatibility with payment getaways
- SEO-friendly features
Make sure your store’s theme matches the theme of your business. Give your business a memorable name and be as creative yet clear with the logo. That’s what differentiates other businesses from yours. Also, try to make the buying process as smooth as possible, remove any additional steps and only ask for the information that is necessary to make the checkout process convenient for the customers.

Also, nowadays, a platform that is gaining huge popularity for eCommerce setups and marketing is Instagram. It is easy to use as all you have to do is open an account, post pictures, think of a payment mode and start selling. Since people are getting more comfortable with Instagram shopping, it is definitely an option worth exploring.

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Promote Your Ecommerce Business

Deciding on what to sell and where to sell is not the end of the process for starting an eCommerce side hustle. No business becomes successful without great sales. Lead generation and sales are the most important part of any business. So, it is important that you spend your heart and soul on promoting it.

The secret to a successful eCommerce business is to perfect your marketing strategy and channel it to the right platforms. Closely follow your competitors, and look for how they are generating leads, or which platforms they are investing in. Focusing on your marketing and making sure that you have a regular inflow of clients should be your priority.

Tips To Make Your Ecommerce Side Hustle Successful

Tips to make your eCommerce successful

If you are establishing a full-fledged eCommerce business or just starting with your side hustle, certain tips will help you make your business successful:

Provide an Exceptional Customer Service

A survey conducted by Greenwich states that “India loses around ₹11,640 Crore every year in revenue due to poor customer service.” Great customer service is essential for your business’s long-term growth.

You should go the extra mile to meet the expectations of your customers and keep them satisfied. This will ensure that such customers keep coming back to you.

Work on Store Optimization

Once you’ve laid the foundation of your business, the next step is to work on your store optimization. Here are some things that you can do to optimize your store:
1. Make your store mobile-friendly
2. Increase the loading speed
3. Improve your navigation bar
4. Improvise your search button
5. Create impressive product pages
6. Add a section of related items
Keep Updating Your Inventory

It won’t take a long time before your existing products start losing their thunder in the market. You need to keep on improvising and adding new products or services to your business to keep it relevant. Offering new and improved products and services from time to time will help you to retain your customers and also attract new ones.

Conclusion

A side hustle is a new trend that everyone seems to like, be it young children from school, college students, or even working professionals. It might seem tough in the beginning but with time, it pays off well both in terms of money and experience. So, it is indeed possible to handle a side hustle alongside your full-time job, college, and social life. All you need is strategic planning and a bit of patience. Thus, deciding to start an eCommerce side hustle is a great first step in itself and once you have set the foundation of your business, it will be ready to fly to newer heights.

FAQs

Is starting eCommerce as a side hustle profitable?

The eCommerce industry is full of competition, but if you know what the market wants and have a plan in hand, it can be very profitable. However, the profit will depend upon the type of products or services you are selling and also your business model.

Which are the most popular examples of eCommerce?
- Amazon
- Flipkart
- Myntra
- Shopify
- eBay
What can I do as a side hustle?
- Sell products or services online
- Teach a subject online
- Rent out your vehicle
- Start creating videos on Youtube and Instagram
- Start a blog
May 17, 2022
Why eBay Lost The E-Commerce War?
To begin with, eBay did not lose the e-commerce war to anyone but itself. The American multinational company, which was once a prominent ecommerce market player, gradually sidetracked, especially from the Indian market.

No wonder the ecommerce market now is dominated by able players like Flipkart and Amazon, and eBay still has a place but it has long lost its prominence. This often poses numerous questions in our minds regarding eBay and how it lost the ecommerce war.

So, we have decided to come up with this article, which will let you know all about eBay and how it dimmed from dominance.

How eBay started?
Factors That Made eBay lose E-commerce Market
How eBay lost the E-Commerce war?

How eBay started?

Pierre Omidyar – Founder of eBay

eBay was founded by Pierre Omidyar on 3 September 1995 in San Jose, California, United States eBay’s tenure on the dominating throne was very short-lived. Pierre was merely 28 years when he founded eBay. He graduated with a degree in Computer Science and was soon after hired by the all-time mega player Apple. While working for several companies, Pierre felt the need to have an innovation of his own. In 1991, while working at Inc development, Pierre Omidyar had ideas that could revolutionize the e-commerce marketplace. During his tenure at Inc development, he lacked the string that could lead him to what he desired, so he quit his job. After that, he worked at many places with the zeal of developing something of his own. This way gradually by experimenting in the modern marketplaces many times, eBay was born.

The original business model was to create a website to carry out auctions that could be customer to customer or seller to seller. This turned out to be quite a hit. The traffic to the website was humongous. The major and only source of monetization during the beginning for eBay was the commissions it charged on every auction. In 1996 the business started to get serious with the plunge in the number of users. Pierre hired programmers and was set to expand the platform. People seemed to like the concept. The number of auctions hosters on the website increased day by day. Soon eBay was a structured corporation under the guidance of the CEO Margaret Whitman, whose background and skill brought eBay to touch the zenith of success. Later, soon the universal law of Darwin, the world is meant for the survival only of the fittest stated to give major reality checks to eBay. The downfall devil knocked on eBay’s door.

Factors That Made eBay lose E-commerce Market

Most people think that eBay failed because it did not capitalize on the e-commerce revolutionary but in reality, it failed because it did not expand on discovery-driven eCommerce, which itself started when the trend expanded beyond the platform and onto social media.

Cost Factor

eBay failed to be cost-friendly for everyone, it was more of a bargain store than a pocket-friendly store as it had the option of bidding which cannot be found on any other e-commerce platform, and eBay has a fee for almost everything including shipping charges.

When every platform started cutting down the shipping cost to attract more customers eBay did not adapt to this and still kept the charges making them lose a lot of their customer base to other e-commerce giants.

Lack of Customer Support

Every business has a major impact through its customer support base, We all know the hassle we have to go through when we have to return a product or enquire about anything and how we prefer buying from places that have exceptional customer support.

Not focusing on their customer support was also one of the prime factors why eBay was left behind. Especially during the pandemic, every e-commerce platform improved its customer support drastically. on the other hand, eBay was notorious for poor support, no phone number, automated responses, and a buy at your risk policy, it took years for eBay to give very minimum buyer protection, and also a seller can be banned at the drop of a hat, with no appeals process and it stays for life. This made eBay neither buyer-friendly nor seller-friendly.

User Interface

The website of eBay is very laggy for users, when most of the world was moving online, The expectations of people were increasing. eBay was still lacking behind with its crappy website which was filled with a lot of bugs and the interface was neither user-friendly nor pleasant to the eye.

Lack of Innovation

eBay’s inability to innovate has pushed it onto the sidelines of e-commerce business, it had to look into the future and innovate accordingly to survive in the marketplace which it failed to do, it is also heavily biased towards buyers and gives almost zero protection to sellers which forces most of the good businesses to move to other marketplaces instead of eBay.

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Talent Retention

Every business thrives on the type of people they have to work with. Accordingly, every business wants to retain its talented employees that would help them improve their business. eBay almost every time failed to retain its good talent and lost it to other companies. Most of the alumni of eBay even turned into very successful entrepreneurs. Had eBay retained even a little percentage of such talent in the company, the story of eBay might have been different now.

Like every e-commerce business out there, eBay is a business that needs both buyers and sellers equally. If people aren’t using eBay to sell their things, then eBay is out of luck, it isn’t like eBay can go into people’s houses, and sell the stuff themselves.

Most of the people that use eBay now are using it mostly to buy used parts and second-hand parts for cheap or trade their items for bidding. That’s all they find good about the website now. If you wanted a brand new item or wanted to sell a brand new item you would not turn to eBay.

Terms and Conditions

eBay has made its terms and conditions complex for both the buyers and sellers which makes it impossible for both of them to stay in business with each other without any complications or hassle.

Conclusion

Charging higher commissions, offering no sellers/buyers’ protection, extremely complicated terms and conditions, bad customer support, and the lack of transparency, are some of the major factors that led to eBay getting sidelined in the e-commerce business. Furthermore, the rapid rise of the other innovative alternatives has led to the fall of eBay’s dominance. Though eBay’s fall from glory is not here for long in the world of brands and businesses that are ever-changing, the missteps of the brand can certainly serve as lessons for startups, budding startups, founders, business executives, entrepreneurs, and all who dream of being one.

FAQs

Is eBay an E-Commerce platform?

eBay is an American multinational e-commerce corporation based in San Jose, California.

Who is the founder of eBay?

eBay was founded by Pierre Omidyar in 1995.

Is eBay on the decline?

eBay is continuously losing its customers of e-Commerce market.

Who is the biggest competitor of eBay?

Amazon is the biggest player in E-commerce market that gave tough competition to eBay.
April 22, 2022
Interesting Facts About eBay Which Will Surprise You

In the world of e-commerce, eBay is one of the most trusted names, everyone believes. The American multinational e-commerce company, founded in 1995 is eBay. It is located in San Jose, California. This multinational e-commerce giant was founded by the half Iranian and half American computer programmer, named Pierre Omidyar. He launched the company on September 3, 1995.

And later with the hard work and eminent success, it became a notable success story. Before knowing some surprising facts about eBay, let’s have a look at its highlights.

Ebay – It all started in 1995
Ebay – It is the British’s Favorite
Ebay – First Product sold was a Broken Printer
Ebay – Started with a Yellow Interface
Ebay – First thing sold in the UK
Ebay – A Feedback Score of 1 Million
Ebay – NASA Bought Machinery
Ebay – The Most Expensive item sold is a Yacht
Ebay – The Naming
Ebay – A Town for Sale
Ebay – Some Crazy Items Sold
Ebay – A Hat for a Special Cause
Ebay – Discovered a New Life
Ebay – No limit to sale at once
Ebay – An Auctioneer’s Paradise
Conclusion
FAQs

However, everyone might be aware of this giant e-commerce site, but a few are only the ones who know some interesting facts about eBay. So, these are some interesting and exciting facts about eBay.

Ebay – It all started in 1995

As they say, everything starts from one point only, it also happened with eBay. eBay was established on 3rd September 1995, as the dream project of a 28-year-old computer programmer. That 28-year-old guy, named Pierre Omidyar. It was when he was working aside his normal job, on an online auction website, for fun. But while designing code for the website, he noticed it started getting great traffic and then he decided to launch it as a business. Later it got renamed eBay.

Surprising Facts about eBay

Ebay – It is the British’s Favorite

Across the whole world, eBay is used in innumerable ways. But it’s the UK where they find this e-commerce site much more interesting. In a survey, it was claimed that around 19 million Brits use it in their day-to-day life. It may be about selling old items, or about buying new products. They prefer to eBay the most for their beneficiaries.

Ebay – First Product sold was a Broken Printer

Every first thing holds its credit. And, like always it is remembered for. The first thing that got sold on eBay was a broken laser printer. For testing purposes, the company owner himself thought of selling the broken laser printer laying around his house. At first, for the first week, it didn’t sell, with a base price of 1 dollar. But during the second week, it got sold for a bidding price of 14.83 dollars.

Ebay – Started with a Yellow Interface

Not everyone would have noticed, but it was a dark and glaring yellow color background used for the interface. It was during the starting days, and it was the original design. But eventually, it changed with time and became white. But later on, with the complaints of the customers, it again got changed to its previous color. But the company changed the color of the interface slowly and subtly with time, which the customers didn’t notice.

Ebay – First thing sold in the UK

As it is mentioned, the British use eBay a lot. And the first item sold in the UK was a Compact Disc. This product was of a German rock band by The Scorpions. Although it was not the original piece, it was a copy of their previous release named “You & I”. This album was released in 1996.

Ebay – A Feedback Score of 1 Million

On November 13, 2008, Jack Sheng became the first person among the multiple ones, to get 1 million feedbacks. It was after 8 years of selling that he achieved this height. Considering the hard work and success, eBay also organized a special shooting star icon. And, then Jack managed to double the number only within 18 months.

Ebay – NASA Bought Machinery

It may sound a little weird and unbelievable, but yes, Nasa even used eBay. The one thing that fascinated Nasa was, one can find everything and anything on eBay. Hence, when they needed some second-hand machinery replacement products, they turned to eBay. And, within no time they got fruitful results.

Ebay – The Most Expensive item sold is a Yacht

Most Expensive Yacht sold on Ebay

A 405 foot, which is 123.4 meters, superyacht designed by Frank Mulder, was the most expensive item sold on eBay. It got sold for a whopping amount of 170 million dollars. Before this, some other items also reached millions, but never got this big. The lucky winner of this bid was a Russian billionaire named, Roman Abramovich.

Ebay – The Naming

At first, it was not the name eBay for this giant multinational company. Well, it may sound a little strange, but this is the truth. Auction Web was the first name given to this site. But later the founder decided to change the name, hence he opted for the name Echo Bay, but this name was already taken. Hence, he shortened it and settled for eBay.

Ebay – A Town for Sale

Bridgeville town for sale on Ebay

Interestingly, a town named Bridgeville, addressed at California, was auctioned for sale, twice on this commercial site. In 2002, it almost got sold for 1.77 million dollars, while the buyer backed out at the last minute. But again in 2006, it was finally sold for an amount of 7 million dollars. The landowner got a profit of three cattle, eight houses, and a minor post office.

Ebay – Some Crazy Items Sold

This is one of the coolest facts about eBay that it sells literally everything one can ever want. Some crazy items ever sold on eBay include a grilled cheese sandwich portrait which was believed to be of the Virgin Mary. It also includes the hair of Justin Bieber and Willian Shatner’s kidney stone.

Ebay – A Hat for a Special Cause

Princess Beatrice hat

To raise funds for UNICEF and children suffering in crises, eBay auctioned the special hat worn by Princess Beatrice. And, positively it also summed up a total amount of 80000 Euros. Then, the price was submitted for further well-being.

Ebay – Discovered a New Life

It is a little strange and unbelievable, but a new life was discovered on eBay. In the year 2006, when someone posted something in the form of a rare sea urchin. The natural history museum noticed this strange and undiscovered species. And later it was named Coelopleurus Exquistius.

Ebay – No limit to sale at once

To date, it is still unclear how many items can be posted at a time. But for the record, it is 800 million, collectively. The simplest selling process and the easily accessible interface make it one of the most used e-commerce sites for a reason.

Ebay – An Auctioneer’s Paradise

As mentioned earlier, it is the auction process that fascinates a lot about eBay. The bidding wars can be performed by anyone and at any point of time, with just a finger-tip, comforting on the couch. Hence, this would always remain as the virtual auctioneer’s paradise.

Conclusion

Hence, it is the convenience and the satisfaction of the customers which has made the company so successful and popular over years. Therefore, one must obviously drop an eye whenever he or she gets some spare time on this site. And find out what this virtual auction house contains in its store.

FAQs

When was eBay established?

eBay was established on 3rd September 1995.

What was the first item sold in the UK?

The first item sold by eBay in the UK was a Compact Disc.

What is the earlier name of eBay?

The earlier name of eBay is Auction Web.

What is special about eBay?

eBay allows to list new or used items for auction for a very low fee. This is the uniqueness of eBay.

Why is it called eBay?

It is called so after the name Echo Bay Technology Group, Omidyar’s consulting firm.

July 23, 2021