WordPress is considered the best Content Management System for blogging and content marketing, but it’s much more than that. Most business owners are unaware of the flexibility and power of the platform which may lead to lost opportunities.
If eCommerce is your primary focus then WordPress also is a pretty flexible option. With some of the selected themes and plugins, you can turn your WordPress into a fully functional online store that is well-customized for your business.
WordPress is very user-friendly for a less technical mind and very highly scalable so it grows right along with your business. WordPress has the kind of right functionality, features, and flexibility that you might need to sell any kind of product physical, digital, or even services.
Key Factors to Consider While Choosing WordPress Hosting for E-commerce Websites
Picking the right WordPress hosting provider is key to making sure your e-commerce site performs well, stays secure, and can grow with your business. Here’s what you should keep in mind when choosing a host:
Ensure fast loading times by using optimized servers and caching, and strive for a high uptime of 99.9% or more.
Utilize SSL certificates to ensure secure transactions and safeguard against cyber threats. It’s essential to maintain PCI compliance when processing card payments.
Select plans that seamlessly integrate with WooCommerce and provide features for inventory management, backups, and analytics.
Select plans that seamlessly integrate with WooCommerce and provide features for inventory management, backups, and analytics.
Choose 24/7 customer support from a knowledgeable team specializing in WordPress and e-commerce.
Compare value plans to ensure transparency and avoid hidden fees. Seek options that support multiple websites.
Examine user reviews and ratings to evaluate the reliability and service of the hosting provider.
Make sure that automated backups are implemented to protect data and ensure business continuity.
Bluehost – Best WordPress Hosting for E-commerce Websites
Bluehost, which comes highly recommended by WordPress.org, is a well-known hosting provider that offers a range of services including shared, VPS, dedicated, and WooCommerce hosting. Thanks to its easy-to-use interface and dependable customer support, it’s perfect for beginners and businesses alike.
Pros
Easy one-click WordPress installation for fast setup.
Affordable introductory rates are perfect for new businesses.
Comes with a free domain for the first year and an SSL certificate for added security.
Offers dependable support through chat and phone, ensuring 99.99% uptime.
Cons
Renewal prices can significantly increase once the promotional period ends.
Basic plans might need to provide more resources for e-commerce sites with high traffic.
Certain features, such as backups and advanced security, may incur additional charges.
There is limited value for expanding businesses that require more powerful hosting solutions.
SiteGround – Best WordPress Hosting for E-commerce Websites
SiteGround is a reliable hosting provider that delivers high-performance solutions tailored for WordPress and e-commerce websites. Renowned for its quick loading times, robust security features, and outstanding customer support, it’s a great choice for small to medium-sized businesses.
Pros
Provides exceptional uptime and quick server response times for dependable performance.
Daily backups, complimentary SSL, and enhanced security features for strong protection.
It includes a straightforward one-click installer and an intuitive interface for hassle-free setup.
Offers round-the-clock expert assistance and flexible plans designed to accommodate expanding business requirements.
Cons
Renewal prices rise steeply after the promotional period ends.
Basic plans offer limited storage, which may not suit larger online stores.
Pricing Plan
Plan
Pricing
Startup
$1.99/month
GrowBig
$3.99/month
GoGeek
$5.99/month
DreamHost
Website
www.dreamhost.com
Free Trial
No
Rating
4.3/5
Platforms Supported
Web only
DreamHost – Best WordPress Hosting for E-commerce Websites
DreamHost is a reliable hosting provider offering affordable and high-performance solutions for WordPress and e-commerce sites. It features multiple hosting options, a custom control panel, strong security, and excellent support.
Pros
Provides competitive pricing with clear, no-hidden-fee plans.
Offers unlimited bandwidth, perfect for managing varying traffic levels.
Includes a free SSL certificate to ensure secure e-commerce transactions.
Features a 97-day money-back guarantee for a risk-free trial.
Cons
Uses a custom control panel instead of cPanel, which may be unfamiliar to some users.
Basic plans offer fewer features compared to similar-priced competitors.
Email hosting is not included in basic plans and incurs extra costs.
Pricing Plan
Plan
Pricing
Shared Starter
$4.95/month
Shared Unlimited
$8.95/month
DreamPress
$19.95/month
DreamPress Plus
$79.95/month
HostGator
Website
www.hostgator.in
Free Trial
No
Rating
4.2/5
Platforms Supported
Web only
HostGator – Best WordPress Hosting for E-commerce Websites
HostGator is a well-known hosting provider that stands out for its budget-friendly pricing and user-friendly interface. It provides a range of hosting plans, including shared, VPS, and dedicated options, along with flexible solutions tailored for e-commerce sites and a 45-day money-back guarantee.
Pros
Affordable pricing is ideal for startups and small businesses.
The intuitive control panel makes managing websites easy, even for beginners.
Various hosting options, including shared, VPS, dedicated, and cloud.
Cons
Renewal rates can significantly increase once the initial discount period ends.
Basic plans might not offer sufficient storage for larger e-commerce websites.
Certain users notice slower loading speeds during peak traffic times compared to other providers.
InMotion – Best WordPress Hosting for E-commerce Websites
InMotion Hosting is a trustworthy provider that offers various hosting solutions, such as shared, VPS, and managed WordPress hosting. Renowned for its speedy performance, robust security, and outstanding customer support, it caters to businesses of all sizes.
Pros
Fast performance with 99.99% uptime and quick loading speeds.
Offers a variety of hosting options, from shared plans to dedicated servers.
Includes unlimited bandwidth, websites, and email accounts in most plans.
24/7 customer support and a free SSL certificate for secure transactions.
Cons
Basic plans lack automatic backups; extra options must be purchased.
Renewal rates are higher than the initial promotional prices.
Some plans require annual payment commitments instead of monthly options.
A2 Hosting – Best WordPress Hosting for E-commerce Websites
A2 Hosting, established in 2003, is known for its high-speed performance, offering shared, VPS, dedicated, and managed WordPress hosting. It uses SSD storage and provides a Turbo option for enhanced speed and strong security.
Pros
Turbo plans offer fast server response times, often under 350 milliseconds.
Provides flexible hosting options, including shared, VPS, and dedicated plans.
Includes a free SSL certificate to secure e-commerce transactions.
Offers 24/7 support via chat, phone, and ticketing system with easy CMS setup.
Cons
Renewal rates increase significantly after the initial term.
Turbo plans are priced higher than standard plans.
Basic plans may lack sufficient resources for high-traffic sites.
Pricing Plan
Plan
Pricing
Run
$9.95/month
Jump
$16.95/month
Fly
$26.95/month
Sell
$39.95/month
Hostinger
Website
www.hostinger.com
Free Trial
No
Rating
4.6/5
Platforms Supported
Web only
Hostinger – Best WordPress Hosting for E-commerce Websites
Hostinger, founded in 2004, is known for its affordable and feature-rich hosting services, including shared, VPS, cloud, and WordPress hosting. It offers user-friendly plans focused on performance, speed, and security for businesses.
Pros
Affordable pricing, especially with long-term plans.
Easy-to-use control panel, perfect for beginners managing websites.
Many plans include free SSL, domain registration (first year), and daily backups.
Fast loading times with SSD storage and optimized servers for better performance.
Cons
Basic plans may lack resources for larger or high-traffic websites.
Renewal rates can be much higher than initial pricing.
Support response times may vary based on user experiences.
Pricing Plan
Plan
Pricing
Business
$2.95/month
Cloud Startup
$7.59/month
Cloud Professional
$14.99/month
GoDaddy
Website
www.godaddy.com
Free Trial
No
Rating
4.2/5
Platforms Supported
Web, iOS, Android
GoDaddy – Best WordPress Hosting for E-commerce Websites
GoDaddy, a leading global hosting provider, offers services like domain registration, website building, and diverse hosting options. Known for its beginner-friendly platform, it also provides email hosting and robust security features.
Pros
The intuitive interface simplifies website setup and management.
Includes hosting, domain registration, website builders, and marketing tools.
Most plans offer a free domain for the first year.
Automated backups safeguard your data effortlessly.
Cons
Promotional pricing is attractive, but renewal rates are noticeably higher.
Entry-level plans provide less storage compared to competitors.
Features like advanced security may require additional fees.
Pricing Plan
Plan
Pricing
Managed WordPress Basic
$3.89
Managed WordPress Deluxe
$5.90
Managed WordPress Deluxe
$10.05
IONOS
Website
www.ionos.com
Free Trial
No
Rating
4.3/5
Platforms Supported
Web only
IONOS – Best WordPress Hosting for E-commerce Websites
IONOS, Europe’s largest hosting provider, offers over 30 years of expertise with solutions ranging from shared to dedicated hosting. Known for affordability, it emphasizes security, performance, daily backups, and free SSL certificates.
Pros
Plans start at just $1/month for the first year, making it highly affordable.
Includes a free domain for the first year and a wildcard SSL for security.
Ensures data safety and easy restoration with automatic daily backups.
Provides 24/7 customer assistance through phone and chat.
Cons
Initial discounts are appealing, but prices rise notably after the first year.
The proprietary control system may be less intuitive for cPanel users.
WP Engine – Best WordPress Hosting for E-commerce Websites
WP Engine is a managed WordPress hosting provider, dedicated to delivering optimized performance, robust security, and tailored updates for WordPress sites, ensuring seamless functionality and scalability for businesses and individuals alike.
Pros
Delivers fast load times with advanced caching and a performance-tuned platform.
Offers SSL certificates, DDoS protection, and a managed firewall for enhanced safety.
Intuitive dashboard simplifies setup and site management, ideal for all users.
24/7 assistance from WordPress specialists ensures reliable help when needed.
Cons
WP Engine is pricier than standard shared hosting, which may not suit tight budgets.
Entry-level plans lack phone support, potentially inconvenient for some users.
Advanced features and email hosting require separate purchases, increasing overall costs.
Pricing Plan
Plan
Pricing
Essential e-commerce
$63/month
Core commerce
$500/month
Enterprise commerce
$2,500/month
Selecting the best WordPress hosting for your e-commerce website in 2025 is crucial to ensuring a seamless shopping experience for your customers. Prioritize hosting providers that offer fast loading speeds, high uptime, and advanced security features like SSL certificates and daily backups to protect sensitive data. Scalability is key for handling traffic spikes as your business grows, while reliable 24/7 customer support can help minimize disruptions. Additionally, look for e-commerce-specific features like WooCommerce integration, payment processing, and inventory management to streamline operations. With the right hosting, you can build a secure, efficient, and user-friendly platform that supports your business goals and delivers a smooth shopping experience for your customers.
FAQ
What are the Best WordPress Hosting providers for E-commerce Websites?
Here are some of the best WordPress Hosting providers for E-commerce Websites:
Bluehost
Siteground
DreamHost
HostGator
InMotion Hosting
A2 Hosting
Hostinger
GoDaddy
IONOS
WP Engine
Is WordPress hosting good for eCommerce?
Yes, WordPress hosting is good for eCommerce due to its flexibility, scalability, and extensive plugin support.
Which type of hosting is best for an eCommerce website?
The best hosting for an eCommerce website is dedicated hosting or cloud hosting due to high performance, scalability, and enhanced security.
With growing internet penetration and disposable incomes, the people of India are experiencing a massive change in their shopping habits. People from all fronts are using their smartphones to buy products and items. With the big three — Amazon, Walmart, and Alibaba, entering the Ecommerce sector of India, the market is slowly maturing and expanding its footprint to the most remote locations across the country. This market for Ecommerce in India is further estimated to witness another transformation with the spread of the all-new ONDC concept that is still new in its approach and promises to make ground-breaking changes.
According to an analysis, the Ecommerce Industry in India grew from 4% of the total population in 2007 to around 40% in 2017, clearly indicating the rise of the internet era in the world’s fastest-growing economy. The growth of the Ecommerce market in India is expected to further be registered at around $188 billion by 2025. This industry would again rise to reach $350 billion by 2030, as per the latest statistical reports. This internet boom is directly proportional to the emergence of Ecommerce in India and other internet-based domains.
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This post analyzes the current scenario and the future of Ecommerce in India.
Projected Ecommerce Revenue of India from 2017-2027
This success story started in 2007 with the inception of India’s most successful startup, Flipkart. Initially, companies found it tough to encourage people to shop online but with advancing technology, logistics, and payment methods supported by various offers and sales, people slowly drifted to this convenient mode of online shopping. Internet penetration and easily available data, fuelled by the low costs were and continue to be the most prominent factors encouraging this trend.
Ecommerce in India is expected to touch $200 billion by 2025 from the figure of around $40 billion in 2017. The internet economy, on the other hand, is expected to hit $1 trillion by 2030, majorly riding on the Ecommerce wave. Seeing this potential, Amazon, Walmart, and Alibaba started heavily investing in India and building a strong presence. Various domestic players like Snapdeal, Shopclues, Infibeam, etc. are also a part of this organized and exponentially growing Ecommerce segment in India. Though some of them might not be standing tall enough at the present moment, they always have a chance to bounce back though. Also, as a result of the domain of Ecommerce being broad enough to nourish many other subdomains, the Indian ecosystem of Ecommerce has seen the growth of both men and successful women entrepreneurs, with many more opportunities ahead.
Growth Of Amazon In India
Annual Net Sales Revenue Worldwide of Amazon from 2004 to 2021
Amazon expanded its footprints in India by promising to invest $5 billion, and until now it has pumped in more than $6.5 billion. These investments are being used for expanding its portfolio by bringing various sellers onto its platform, building and leasing warehouses for storage, improving logistics, offering heavy discounts to acquire new customers, and foraying into new verticals like grocery and payments wallet.
In 2017, Amazon’s founder Jeff Bezos stated that Amazon’s app was the most downloaded shopping app in India. Moreover, the company’s loyalty program—Amazon prime—was adopted in India at a much faster rate than in any other country. Its international losses as of April 2018 were $622 million and the revenue was $14.08 billion, whereas a year back the figures were, $481 million and $11.06 billion respectively. Amazon.com had $469.80 billion in revenue in 2021. Amazon is also focusing on improving its smart AI-based speaker, Amazon Echo. Alexa, Amazon’s voice-controlled personal assistant, is being trained to understand and focus on the Indian dialect and vernacular languages.
Amazon now has options for Hindi, Tamil, Telegu, Kannada, Malayalam, Bengali, and Marathi on its website and app to conquer customers from tier-2, tier-3, and rural areas where English is not widely used or taught. With a growing focus on improving customer service through setting up various fulfillment centers and faster logistics, Amazon is working to counter its local competitor Flipkart which was bought by Walmart and Paytm Mall. It is going to provide drone-based delivery very soon. With its increasing investments despite heavy losses, Amazon strongly believes that today’s investment of Re 1 will yield returns of Rs 100 tomorrow.
Revenue of Flipkart Private Limited between Financial Years 2014 and 2022
On the other hand, Flipkart is a successful domestic Ecommerce player in India. Initially, it had its share of struggles in bringing sellers and buyers on its platform while dealing with the challenges of logistics and maintenance of warehouses. But with grit and hard work, Flipkart has been successful in bringing a revolution that changed the face of the startup ecosystem in India.
It was the first Ecommerce company to introduce the system of cash on delivery, being mindful of the reluctance people faced while using their cards online. It also accomplished the task of setting up its own logistics unit, Ekart, along with various warehouses for storage and faster deliveries. Just like Amazon, Flipkart’s founders also started their startup by selling books online and slowly scaled their startup to various segments. It has also acquired various startups like Myntra and Jabong in the fashion segment, and PhonePe to delve into the mobile wallet industry. As of FY2017, it held around 45% of the total market in India, with losses of about Rs 8771 crores and revenue rising by 29% to Rs 19,854 crores. Though the market share figures changed slightly, Flipkart still maintained a lead over its counterpart Amazon in terms of market share, which was reported to hold 31.9% market share over the US-based Amazon, which held 31.2% of the market share in 2020.
Flipkart also launched its smartphone segment under the name ‘billion’, and also forayed into the electronics segment under the name MarQ. It is even venturing into the untapped potential behind the furniture segment. The basic reason behind launching an in-house brand is to attain profitability; many experts say that in-house brands will ultimately become the backbone of Ecommerce. Success was not easy for Flipkart. Ideas like trying to turn Flipkart into a mobile app completely didn’t go down with customers, and there were other failure stories as well.
Flipkart was acquired by the American-based supermarket giant Walmart for $16 billion in 2018. This led to a growth in Flipkart’s valuation, which reached $21 billion. This deal was a win-win situation for both as Walmart got a 77% stake in expanding itself into the world’s new Ecommerce battleground, and Flipkart got ammunition in the form of investment and equity to counter Amazon. It eventually began to launch numerous programs like the loyalty program, and Flipkart Plus, where users are provided with free delivery and points. It also has a Flipkart affiliate program where you can become a partner and earn money. These points can be further used to redeem offers on platforms like Bookmyshow, Zomato, Hotstar, etc.
Flipkart launched its refurbished marketplace, 2gud.com, after parting ways with eBay India. With the competition getting tougher every day accompanied by growing market size, it remains to be seen whether Flipkart will be able to maintain its supremacy. No matter what, Indians will always be proud of Flipkart as it changed the way for the average Indian shop.
The third dimension of Ecommerce in India is Paytm Mall and other small players. After the fall of Snapdeal, Paytm Mall (started in 2017) was quick enough to conquer the third spot in the industry. Focusing on its Online to Offline model (O2O model), which allowed consumers to avail of online discounts and offers in Offline partner stores, it established a niche in this particular segment.
Alibaba and Soft Bank invested $356 million in the company. Alibaba took a stake of 28.34% and Soft Bank 19.86%. After this valuation of the company reached $2 billion. It reported annual gross sales worth around $3.5 billion in FY18 and earned operating revenues of $102.97 million in FY19. It reported $34.72 million in revenue from operations and a $17.48 million loss in FY22.
Short-term visions, lack of experience, and strategic setbacks led to the fall of the company. Alibaba and Ant Financial sold their stake at just $5.17 million and backed out of the company. According to reports, its valuation dropped from $3 billion to $13 million in March 2022. Paytm Mall can make a comeback through ONDC.
Another small and promising player was Shopclues, which had been successful in attracting customers from Tier-3 and Tier-4 towns, clearly indicating its difference in thinking from Flipkart and Amazon. It consisted of various small sellers on its platform, selling quality goods at a cheaper price. This business model attracted people from various rural areas who had low disposable incomes compared to their urban counterparts. According to a ROC 2018 filing, it was revealed that Shopclues’ revenue increased by 60% to Rs 180.3 crores, and losses came down by a massive 40% to Rs 332.65 crores. It also hinted at profitability in the coming quarters. However, the promising unicorn, which turned the fourth Indian unicorn startup in January 2016, led by Radhika Ghai Aggarwal and Sandeep Aggarwal, headed only towards nothing.
Conclusion
Many people from the industry feel that the current Ecommerce ecosystem in India (consisting of both the marketplace and inventory type) is less than 5% of its actual potential. With this industry growing exponentially, many small and big players feel that there are more horizontals and verticals which are yet to be explored and organized. Myntra, IndiaMart and Nykaa are among the fastest-growing Ecommerce players in India. The Ecommerce segment will be imperative in pumping up the Indian economy and boosting employment rates.
FAQs
What is the future of Ecommerce in India?
As per predictions, the Indian Ecommerce market will increase by 21.5%, reaching $74.8 billion in 2022, and it will reach $350 billion by 2030.
What is the present scenario of Ecommerce in India?
Ecommerce has transformed the way business is done in India. The Indian Ecommerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration.
What is the market share of Ecommerce in India?
Growing at an exponential rate, the market value of the Ecommerce industry in India is approximately $88 billion in 2022.
Which is the biggest Ecommerce company in India?
Amazon India is the biggest Ecommerce company in India.
Before establishing any e-commerce website, or any web application, we should establish a fully functioning system before kicking off. If we do not do our homework in setting up this system, we would face a lot more difficulties as time progresses.
They are two main components that come to play when it comes to setting up this system- Frontend development and backend development .
Examples of frontend-based technologies are HTML (HyperText Markup Language), CSS(Cascading Style Sheets), Angular.js, React.js.
They are two main components that come to play when it comes to setting up this system- Frontend development and backend development. Frontend development involves those aspects of programming that the user/client can see and interact with. A frontend developer is to build on the User Interface and User Experience and thus bring those designs to life and thus provide a structure needed for feasible working.
Backend development involves the other aspects of programming which are faced by the server/programmer and are responsible for the smooth functioning of the platform from behind the scenes.
Actions taken by the user/clients are analysed, fetched, and then data is manipulated depending on what is the function of the platform by the backend developer. A backend developer should be well versed in knowing various databases and frameworks which we would discuss in detail.
What is backend Development?
What are the Key Components of a Backend Development?
The key components of a Backend ecosystem are as follows:
Database Management
Database management for E-commerce website
A database helps us maintain and process the humongous amount of data, created by the users, that is present in the web application. The backend developer is the one who is responsible for storing, retrieving, updating, and managing the complete dataset.
While the frontend developers do have the option of manipulating data from the Application Programming Interface (API), it is a cumbersome process, and asking the backend developer to manipulate, like say adding new data, through the databases he has is widely seen as a time-saving process.
Examples of databases are SQL, MongoDB, DynamoDB by Amazon, Firebase by Google, etc.
Backend Framework
A backend framework is a foundation where the user has all the foundational tools needed for developing the backend applications in one place together. Thus, they automate all of the necessary prerequisites correlated with backend software development activities.
The advantages are that it reduces the time taken for the whole process and can make it more scalable across various other platforms. Some popular backend frameworks are express.js, Django, Ruby on Rails, etc. And all of these backend frameworks need an environment conducive to work. There comes the role of various programming languages like Python which supports Django or runtime environments, which allows the user to run the language outside the browser.
For example- Node.js, which provides a runtime environment in which JavaScript can run, is the platform on which Express.js runs. These runtime environments, as seen in Node.js, also act as their web servers which turn out to be very convenient. Web servers are a type of software that takes requests from users, scans, and then provides an end product in the form of the requested documents to the user.
Things To Consider Before Backend Development For Your E-Commerce Website
Things To Consider Before Backend Development For Your E-Commerce Website
Compatibility
In some cases, the database is way more compatible with the backend framework which makes for smoother implementation and convenience. For example, MongoDB works way better with Express.js(and thus node.js) than SQL simply because there is no specific need for a well-structured schema for MongoDB as in MongoDB the data is represented as a collection of documents rather than tables with foreign keys.
This is why “stacks” exist. Stacks are a set of software subsystems that comprises the various software that is compatible with each other. In web applications, it consists of various components depending on the circumstances. For example, it could include the three backend aspects in the databases, backend platform, and the programming language/run-time environment.
It could also include the front-end (web application framework) or even the webserver. At times, if it works with only a specific operating system, then even that is included in the stack.
One popularly known stack is the “MEAN” stack(MongoDB-Express.js-Angular.js-Node.js) where MongoDB, Express.js, and Node.js act as the backend components while Angular.js is the front-end component. Alternatively, we can substitute Angular.js for React.js and thus, the “MERN” stack.
Another known type of stack is the “LAMP” stack(Linux-Apache-MySQL-PHP/Python). Here Linux is the specific operating system on which it works, Apache is the Web Server responsible for connecting web browsers to the correct website, MySQL is the database used and PHP/Python is the programming language on which this works. There is also the Python-Django stack which comprises the programming language in Python and the backend framework in Django.
Thus buying into these tried and tested stacks which are compatible with each other makes for smoother implementation of the project. We must also ensure these stacks are compatible with the technology we use, for example, we can’t try to use the LAMP stack on a Mac or a Windows directly without separately installing Linux in it.
Scalability
By Scalability we mean whether the system increases or decreases in performance and cost in face of more application and process demands than what it is used to.
Thus, when building an e-commerce website, we need to be sure of roughly how many users would come to our site at various junctions of time. For example, if the e-commerce site is targeting a low number, but niche customer then it makes sense to use MySQL as database, as it works well when there is a low write/read ratio. If the site is targeting a higher number of users then it is preferable to use MongoDB as our database as it is suited to handling larger and more complex data.
It also makes sense to use JavaScript(.js) backend frameworks more than Python-based frameworks as it allows multithreading, which makes for better scalability. Multithreading is a model of program execution that allows for multiple sequences of programmed instructions to be created within a process, executing all of them independently but at the same time. JavaScript-based frameworks also have more inbuilt libraries which give us a lot more diverse options in hand.
Efficiency
While selecting what kind of technologies we need for our backend framework, we also need to consider how much time it takes for building the process. Like if the e-commerce website has any time constraints then they can quickly launch the product using LAMP, but if we can take a slow and steady approach then it makes sense to go for the MEAN framework as it allows for better performance.
We also need to consider the various costs involved in setting up the whole process in the first place. That could be the expenses paid to the developers, or could be the separate cost of setting up the web servers and so on. In the end, all of these depend on the complexity of the task-in-hand. Like, it may take relatively lesser costs for a low-level e-commerce website using JavaScript-based frameworks as all of them can be dealt with by a single or a group of JavaScript specialists. Whereas for say LAMP you need a separate specialist for Apache and then PHP which might bring more costs and more parameters to be considered, thus making it complex.
Security
We also need to consider how secure the back-end frameworks are and be wary of them before incorporating them into our e-commerce website. Like, due to different servers and client codebases, we might allow malicious data to enter while operating through a LAMP stack.
Similarly, privacy issues might prop up if we disable JavaScript and this can be an obstacle in running the MEAN stack. We need to find the optimal solution which does not compromise our security.
Conclusion
Thus, here, we have discussed the various factors which should be considered for the backend development of any e-commerce website. A basic rule of thumb is that for smaller applications it makes sense to go with a LAMP-based stack and for bigger ones, it makes more sense to go for MEAN-based stacks. There might be some innovative developments in the future but for the time being, it makes sense to go with these known frameworks so we can start the business soon.
FAQs
What is backend development?
Backend development refers to the server-side of a software/application that communicates between the database and the browser.
What are the Key Components of a Backend Development?
Key components of Backend Development are:
Database Management
Backend Framework
What are the features of an eCommerce website?
E-Commerce Website Features are:
User-Friendly Design
Mobile-Friendly Features
Detailes Product Description
Several Payment Options
Customer Support Features
Sales and Discount
Users Review Option
Which technology is used in backend development?
Technology used for backend development are:
Javascript
Python
Ruby
PHP
C#
Perl
C++
Which is the best example of an E-commerce website?
Some examples of the best E-commerce websites are:
Online markets have been in existence for quite a long time. But the pandemic made them a necessity more than a want.
The e-commerce industry has seen significant growth over the past few years. This has encouraged many people to launch new startups in this field.
To build an e-commerce platform, the most important base is a strong website. If the website is not well-made and easy to use, it will not bear the fruits of success.
A successful website needs certain features to work well. These include- customer services, detailed information, reviews section, different payment options, and more.
Trade and commerce play a huge role in the global economy. Buying and selling have been in existence almost since the existence of mankind. Earlier it took place as barter and then the monetary values got involved.
Now, the buying and selling process has modernized because of the increasing technology and digitization. This has given birth to e-commerce. It stands for electronic commerce. In simple terms, it is just the commerce happening over the internet.
But how does this happen? The entire process happens over a website. It is a website that gives power to people to buy and sell products, services, and more, over the internet. For this, a person does not have to go to a physical store.
The origin of a startup is based on an idea. The idea is to solve a problem and add value to society. There is no doubt that the problem of providing products and services at home has been solved. Some of the leading platforms like Amazon, Flipkart have done that already.
But this does not mean that the newcomers cannot enter the market. To dive into this market and swim successfully needs strategic planning and its implementations. The basic and foremost strategy is to build an effective website that can help you earn a place in the market.
Here are some of the important features that you need to add to your e-commerce website:
Accessible Design
The first thing you do before putting in the various elements in anything is to make a blueprint. The most important thing for any website is its design. Make sure to keep it simple and uncomplicated. Adding a lot of elements can be fun and attractive for some. But it is the road that can lead to further complications.
Your design should be such that when a user enters your website, they access everything at ease. This makes for a great experience for the users. So, always remember to keep your design easy, uncomplicated, and user-friendly.
Mobile Optimization
E-commerce Website feature – Mobile optimization
Most people like access to everything at their hands. This means nowadays, they want everything on their smartphones. So, while developing a website make sure that it is suitable for mobile phones as well.
It is important to include the feature of mobile optimization. The design must be adaptive for both computer and phone screens. Its size should change according to the screen size.
Different Payment Options
E-commerce Website feature – Several Payment Options
This is the most important feature that ensures the seal of a purchasing deal. Many people might like the platform and fill their carts with your products and services. But when they proceed to the checkout and do not find their preferred payment option, they won’t make a buy.
So, it is important to include various payment options as your feature. You can add options of debit and credit cards, Net banking, PayPal, COD, and more. If suitable, you can also add buy now and pay in the future plugins.
Another feature to include is product description and shipping information. It is important that every product or service has its description with it. It should also include the information of when is the shipment expected and extra charges (if any).
This feature makes the website appear clearer and more trustworthy.
Filter, Sort, and Search
E-commerce Website feature – Filter and Sort Feature
This feature makes the process for customers easy and effective. Search enables the customers to look for products and services without endless browsing. The Filter ensures that they can target their exact preferences. Sorting helps them to select a criterion for listing.
So, for a sorted user experience, it is important to include this feature.
Cart and Wishlist
E-commerce Website feature – Cart
It is the most important feature needed for an e-commerce website. This enables the users to add all their items in one place. Many websites ditch the e-commerce buttons of a wishlist, thinking that it’s not important.
But it is necessary to think from the people’s perspective. There are times when a customer likes six items but they only have the budget for four. So, they like a place where they can keep the left items for some time and come back later for it. Thus, this is a vital feature for ensuring a good experience for users.
Review Section
This feature is helpful in many ways. It will help you to get feedback about what is good and what is not. It will help you know about customer preferences. The most important thing is that it will help the customers build more trust in your site.
Since the customers cannot see the product as they do in a physical store, they gain trust with these reviews. It is like word of mouth that helps attract more customers. So, make sure to include the feature of user reviews on your site.
Customer Care
It means to be available for support for online customers. The whole process works over the internet. So, many customers have questions to ask and also face challenges with certain things.
It is the duty of the platform to keep the customers satisfied. Including the feature of customer care service in your website shows your support and availability for the users. This feature can also gain new potential customers as they can get their doubts cleared.
Discount and Offers
E-commerce Website feature – Discount Feature
This is an important feature, responsible for attracting more customers. Everyone loves when they get a discount while making a buy. You can add this feature to the homepage. So, when a person opens your platform, this is the first highlight on their screen.
You can send certain offers and codes to users via various marketing channels. For this, you can add the feature of the code box at the time of checkout.
The above-mentioned are the most important features to include in one’s site. Apart from these another thing to keep in mind is to ensure that the website has a short loading time. Long wait snatches the interest of users from the platform.
A great e-commerce website is not one that is too fancy. It is the one that gives a clear, accessible, and intuitive experience to its users. So, when you offer quality items and clear access to the website features, it is bound to take you towards the path of success.
FAQs
What are the important features of an E-commerce Website?
Some main features of a Good E-commerce websites are:
Accessible Design
Mobile Optimization
Different Payment Options
Descriptions and Shipping Information
Filter, Sort, and Search
Cart and Wishlist
Review Section
Customer Care
Discount and Offers
What are types of e-commerce?
There are four traditional types of e-commerce:
B2C (Business-to-Consumer)
B2B (Business-to-Business)
C2B (Consumer-to-Business)
C2C (Consumer-to-Consumer)
What are the best platforms to build an E-commerce website?
The best platforms to build an E-commerce website are:
Having organized an ecommerce website is a job half done. The rest of the job is proper marketing of the website to gain more customers as more and more individuals become aware of the website, the sales increase and thereby establish the virtual presence of the ecommerce initiative.
As the word of mouth spreads, more customers will turn their heads towards the website. Hence why proper marketing is very essential and crucial in an ecommerce website. Below we’ve mentioned some creative ways of marketing any ecommerce website. So, let us see the complete story on the topic- 13 Ways to Market Your E-Commerce Website.
A podcast is a series of audio files which subscribers can download and access. Podcasts are being branded as a source of ‘audio marketing’.
In recent years, the number of subscribers has gone up significantly. So get in touch with podcasts that are even remotely related to the services or product that the website deals in.
Explain the brand value and proposition to them, and convince them to advertise your website, either pre-roll, mid-roll or post-roll of the audio/video. This will surely attract the podcast subscribers to check your website.
2. PPC marketing
Pay-per-click marketing allows the ad owner to evaluate how effective the campaigns cost-wise by comparing ad cost with the revenue generated through this model.
By marketing the website on platforms such as Facebook, the website creator can get to know the current standing of his offering and continuously improve the campaign to ensure that the money being paid to the social media platforms isn’t going waste.
3. Blogging
A cost-efficient and creative way of garnering an audience, if blogging is done with the right content is a great way of marketing anything. The outcome is more pronounced if the website offers something in a specific niche, that’s enthralling and unique at the same time.
The blog should explain the product, its USP, and everything else that the customer should be aware of. For blogging, you can hire good online bloggers who will write effective content mentioning about your website, the products and services etc. Also, you can ask them to promote these on their social media, to attract customers.
4. Social Media Marketing
Establishing a presence on such sites doesn’t mean having 500+ followers on LinkedIn, innumerable likes on the Facebook page, etc. The aim is to leverage virtual presence to target the intended audience. You have to use all the social media platforms effectively to promote a new ecommerce website.
Influencers are people who have large online audiences, and have the power to “influence” that audience’s purchasing behavior.
Working with the right influencer can get your product in front of a huge number of potential customers, increasing your brand awareness. To make the best use of influencer marketing, make sure your targeted influencer’s following aligns with your target audience, and that their values align with your brand. Conducting social media contests and forming new trends with influencers can get your brand a lot of attention.
There’s no denying that getting noticed by many is imperative, but everything should be done systematically. First, getting the actual customer to take notice of the product/service, and then expanding the website’s awareness among other types of people.
Networking can turn the tide in one’s favor even in the grimmest of situations. Collaborating with major industry players to seek their assistance in the ecommerce website’s marketing is like the job half done. It sets a base wherein continuous refurbishment on the website owner’s part takes things further. A few ways to approach the big-shots are:
Personal messaging to initiate a conversation with the company/individual; this provides a pitch deck for presenting the website’s potential and how external support can churn profit for both parties.
Re-tweeting or replying to those who mention the product in a tweet, post or any other method.
Being active on the industry veterans’ page or profile; one can respond with witty and creative responses to content posted by such popular entities.
Also, you can participate in a competition where there is actual investors partner with you and invest in your company.
6. SEO Is The Key To Online Success
Search Engine Optimization makes the difference in turning a not so known website into one that shows up on the first page of a search result.
There are ample sources to get the required tweaking and modifications done. A lot of business specializes in content marketing and SEO strategies that too at affordable costs, so get in touch with an SEO specialist and start working on your ecommerce website and make it on the top of the search engine to gain mass of customers.
Social media strategy is a 21st-century marketing way. Create your company page in every social media platforms and focus on the posts. Make sure you engage the followers with catchy posts and attractive headlines.
Also, make sure you post regularly on your page so that your followers get updated with the new collections, offers etc. of your store. I came to know about lots of ecommerce sites because of social media. Hence, focus on your social media presence.
8. Email marketing
The old way of publicity, email promotion involves sending emails related to the product to the intended people. The problem is that most of the times, such emails end up in spam.
So, that’s one thing to consider when weighing the efforts put into creating an appeasing promotion mail against the probability of the customer noticing it.
Build up a mailing list after carefully considering the customers so that unintended recipients don’t end up receiving the promotional mail.
Even before the advent of ecommerce, promotions were integral in attracting customers over the internet. The same is applicable even today. Good, well-tailored discounts and freebies can aid in boosting virtual presence and sales because people love free things.
10. Feedback System
All ecommerce sites offer a review/discussion forum for each product or offer. In addition to the product, the medium allows people to put forth their opinion about the site itself—it’s a layout, efficiency, etc.
So, creating a feedback or review portal and genuinely reply to the posts makes the website more relatable to the audience; the reason being that their opinions are being heard.
11. Mobile-Friendly Websites
Smartphones are gradually replacing computers and laptops; PC specs are now being incorporated in mobile phones. And most of the internet users utilize their smartphones for the purpose. So, creating a website that renders on a mobile screen smoothly is a necessity.
12. Easy Return Policies And Shipping Charges
When it comes to online shopping, we are ways worried about the size, quality, colour etc. of the products that we order from the ecommerce websites, so one more interesting trick to attract customers is easy and hassle-free return policy. Also, no one wants to pay heavy shipping charges, so make sure you charge minimum shipping charges on the products.
Hence, follow these easy yet interesting tips to promote your ecommerce website because, for an online ecommerce website, marketing is the key to success.
13. Personalised Landing Pages
Landing on a web page that is tailor-made to suit your preferences is a feature that isn’t available to all. Many sites have now realized the importance of personalized landing web pages.
For example, a website specializing in women apparel would seem out of place if there are pop ads for men’s undergarments! If the page displays women-centric advertisements, the website ought to have better traffic.
Frequently Asked Questions
How decide best marketing strategy for my ecommerce business?
If you want to reach new customers who are currently unaware of your brand, then SEO and content strategy is the best option as it will drive traffic to your website and your site will be easily available to people interested in your product. There are many ways to use marketing to promote your business; however, which strategies you should employ will depend on your business and your goals. Here are some questions to ask: does your offline brand provide you with a strong email list? If so, maybe start by getting the word out that way. Does the audience for your products flock to certain social media platforms? If so, those channels would be a good place to focus on.
How to drive more traffic to my ecommerce website?
The key to driving organic traffic to your website is SEO. You really need to understand the intention of the search for SEO. You need to make your site easy to find for people who aren’t familiar with your brand, but who are in need of your products. Make sure all the content on your website follows SEO best practices and consider producing additional content as part of a content marketing strategy to reach new customers.
How to find a right influencer for marketing?
Study what your target market is interested in, research the content creator who is already talking about products you are selling. You can also find a content creator who is an expert in your niche. Research content creators who have a following specifically related to your target industry and audience
How to Market Your E-Commerce Website?
Marketing Tactics to Promote Your E-Commerce Website
GoDaddy is one of the biggest domain and hosting companies in the world. They are quite famous among the individuals even the ones who are not much into websites or related fields because of their advertising and marketing strategies.
GoDaddy is not the best, the cheapest, or the most reliable domain and hosting company available in the market. Let’s look at some of the alternatives you can look into instead of using GoDaddy for registering your domain name or for hosting services.
Domain.com is one of the best platforms for registering a domain name or for getting an SSL certificate. It is one of the best alternatives available for GoDaddy. Domain.com is one of the most well-known domain registrar platforms. They offer all top domain extensions (TLDs).
They offer a feature which is known as “domain name generator”. This feature will help you find a suitable domain name for your business. You can enter your keyword or a particular key phrase related to your business and the platform will generate a list of results that matches your search.
Domain.com Website
Domain.com can also be an alternative platform that you can use to generate SSL certificates. The platform provides cheaper SSL certificates compared to GoDaddy.
The domain management area of Domain.com is easy to use and intuitive. You can easily do the renewal process, manage your DNS settings, privacy, and other domain-related settings.
You can easily point your domain names to any other hosting provider.
HostGator
HostGator is one of the best alternatives for GoDaddy if you are looking for a cheaper platform. They are one of the best companies in the market for shared hosting. They provide cheaper hosting plans for bloggers and startups.
HostGator Website
HostGator also offers dedicated and VPS hosting plans, Even WPBeginner is hosted using the servers dedicated to HostGator. It is one of the best options if you want to start a blog or if you want a starter site. You can easily set up WordPress using HostGator.
Bluehost is one of the best website hosting companies currently in the market. They provide affordable and fast hosting service which you can rely on setting up your website.
If you would want to replace GoDaddy for website hosting services then bluehost would be on top of the recommendation list. Bluehost is a hosting provider which is officially recommended by WordPress.
bluehost website
Bluehost also provides a free domain name and SSL certificate along with their hosting plans. You will not have to separately purchase an SSL certificate or register a domain name for your website.
SiteGround
SiteGround is the best choice if you want to set up a business website. They are also a hosting provider which is officially recommended by WordPress. SiteGround is one of the top hosting companies on the market.
SiteGround is very well known for its support to the customers. They provide technical support through Email, Live Chat, and Phone. They also offer a free SSL certificate, one free website migration, and many more.
siteground website
SiteGround is the best choice for e-commerce website hosting and business website hosting. They have an easier user interface and website management tools that will let you migrate, manage and run your website more effectively and efficiently.
DreamHost
DreamHost is one of the oldest hosting companies. You can easily rely on their services. DreamHost has one of the best shared hosting plans if you are looking for an alternative for GoDaddy shared hosting plans.
Their hosting services are offered on fast servers. They also offer free domain names and free SSL certificates. This will help you cut down your cost of creating your website and will help you manage your website more easily as everything is under the same roof.
Dreamhost Website
It gives you access to several tools that you can access to manage your website. They have a very simple and easy-to-use dashboard and it is the best choice for starter websites and growing businesses. The platform provides fast technical support through live chat and Email.
Network Solutions
Network solutions provide hosting, domain names, and SSL certificates. It is one of the best alternatives for GoDaddy for all these services. They have around 7 million domain names registered under them. This makes Network Solutions the largest domain registrars on the planet.
Through Network Solutions you can register all the popular domain extensions which include .com, .net, .biz, .info, and many more. It provides all other niche TLDs.
Network solutions Website
Network Solutions not only provide domain extensions but they have a wide range of services which include web hosting, website builder, website security tools, SEO services, and many more.
This platform would be the best choice if you are a business owner as it provides most of the services you require to create an online presence.
FAQ
Where is the best place to buy a domain name?
Domain.com, Bluehost, Network Solutions, HostGator and DreamHost are some of the best place to buy a domain name.
Can you buy a domain permanently?
You cannot buy a domain name permanently. Domain name registration is done on a yearly basis. However, you can pre-pay for up to 10 years which guarantees that you will have a domain name for 10 years.
Is domain com any good?
While Domain.com doesn’t have all the features that other web hosting sites have, it is still one of the best web hosting sites available.
Conclusion
These are some of the best alternatives available in the market instead of GoDaddy. You can choose the best suitable company after going through your requirements.
The e-commerce businesses are one of the businesses which have seen a great ups and downs in the period of global lockdown. The e-commerce business has now become a great necessity in this present situation where we are dealing with such a great solution. Let us see a complete report of the impact on the e-commerce due to global lockdown in this pandemic situation.
Present situation of lockdown on e-commerce businesses
As all the countries accepted the global lockdown, the govt. and the people of different countries made social distancing as a new norm. Due to all this, the consumers (consumer) turned to online shopping in order to complete their daily needs. Now some of the facts from different sources provides us a mix information regarding the e-commerce.
Situation No. 1) This lockdown has increased the online sales by 52% year on year with an 8.8% increase in online shoppers. So, in this case, the lockdown has become the blessing in disguise for online retailers.
Situation No. 2) About 50% of the retailers have witnessed a downward shift in their online traffic on their portal since this pandemic has come into existence. Also, around 65% of retailers have not witnessed any kind of shifts to their e-Commerce stores or platform since this pandemic has come into existence in their country. In this case, the lockdown has become a big problem which, at this moment is not giving any chance of earning a basic amount for their livelihood.
The two facts are showing a mixed picture for the e-Commerce sector, showing a partial good situation and partial situation of tension.
Positive side of lockdown for the E-Commerce Industry
The e-Commerce sector has calculated a great rise in pharmaceutical product purchases due to corona virus pandemic with the use of e-commerce facilities. This includes the basic items i.e. (protection essentials) like masks, gloves and personal hygiene products like hand sanitizers, antibacterial sprays, etc. According to some analysis, online pharma stores have registered a whopping increase of about 800% in their purchases due to this pandemic.
The online sales of medicines have been increased significantly after seeing the spread of this outbreak. People are generally looking for medicines for cold, cough and flu, keeping a small amount of backup at their houses. Online purchases of medicines have increased by at least 200% from the time this pandemic has entered in the country.
The people are ordering from online pantry to meet in the case of worst-case scenario. The food items have seen a jump of around 70% in their sales, whereas, shelf-stable items like oatmeal, rice and pasta sales grew by 58%.
Negative side of lockdownfor the E-Commerce Industry
COVID-19 has affected shopping patterns across the globe. It has also changed consumer behavior or in other words the buying habits. The present situation is that the consumers have shifted their focus to meet their survival needs. They are focused on getting the essentials in this problematic period. This has brought down the demand for other products in this period where there is no proper business.
Production and supply of goods have created a fear of a spread of coronavirus. Factory production has completely stopped due to compete global lockdown and distribution channels are busy in supplying the essentials according to the present need of time. And, governments have restricted movements, which have created a big problem for the delivery boys.
Your e-Commerce shouldn’t be dead during this problematic situation. You can be in constant touch with your potential and regular customers. You can send notifications to customers in the form of Push Notifications, SMS, and emails reminding them how much you care for them and how much important, they are for you. You can send messages like Resuming Supply Soon or Let Us Help You, which can show that their health is more important for you.
2. Regular Updates from Distributors/Suppliers
The distribution and supply chain has been in a very dramatic condition right now. Al though the authorities are making their level best to maintain the efficiency of supply chains but, the virus fears have slowed down the speed of every service including the delivery services. So, remain in touch with your suppliers and get to know when they will be starting the delivery of other goods.
3. Work on your own Mobile App
A study says that the average time spent by each user on smartphone has increased in the COVID-19 outbreak. So, give your online store a whole new avatar by transforming it into a mobile app. Get in touch with a mobile app development company which can help you in achieving this plan.
Vivek Dev Jacob
