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Tag: E-commerce Business

  • How to Start Online Jewellery Business? A Guide with Marketing Tips

    Knowing how to establish a jewellery business online can undoubtedly multiply your sales and earnings in the jewellery sector. This is going to be one of the most effective strategies to expand your company’s reach, generate more leads, and increase conversions.

    To get the most out of selling your handmade jewellery online, make sure you have a solid marketing strategy in place to promote and protect your company so it may reach its maximum potential.

    Don’t be concerned if you don’t know where to begin. Many people are unaware of the procedures required to establish an internet company. As a result, we’ll go over the steps to starting a jewellery company today.

    Why should you establish an online jewellery business?
    Steps to start your online jewellery business
    Step 1. Develop your brand
    Step 2. Price your jewellery appropriately
    Step 3. Create a website or Choose an online platform to sell jewellery
    Step 4. Make the product descriptions
    Step 5. Promote your company’s name
    Online Marketing Tips
    FAQs

    How to start an online jewellery Business in 2021

    Why should you establish an online jewellery business?

    • Setting up an e-commerce website is less expensive than starting an actual store. Your company’s wholesales system will be automated online. As a result, you won’t have to spend your money on team member salary, rent, and electricity. You may then use the money you’ve saved toward expanding your e-commerce website and product line. E-commerce websites can also help you increase your product range faster than you might in a traditional physical store. E-commerce websites eliminate any geographical limitations that a traditional office-based firm might have.
    • After you’ve set up your e-commerce website, you won’t have to put much work and time to maintain it. This is because the whole ordering and payment procedure for consumers will be conducted entirely online. This will allow you more time to think about new goods to sell, special deals to launch, and how to measure your sales performance.
    • The online market is exploding. The majority of services are now being digitised. The jewellery business isn’t far behind. For its products, the sector has been able to harness the potential of internet commerce. Individuals purchase jewellery from all around the world, and merchants ensure that their products reach them promptly.
    • You don’t limit your prospective consumers with e-commerce websites because they can access them at any time of day. This implies you’re maximising your sales and earnings as a company.

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    Steps to start your online jewellery business

    Step 1. Develop your brand

    To begin, choose a brand name. Any company’s face is its brand name, so make sure it’s one that accurately portrays your business. There are a few things to consider when choosing a name for a jewellery business. To help people remember your brand, make sure it is distinct from rivals, easy to say, short in length, devoid of digits, and has exact spelling.

    Before deciding on a name for your jewellery business, double-check that it is not already in use by another firm and is available for a domain name if you intend to create a website.

    In terms of a logo, a free internet service makes it simple to create a professional logo. You can hire an artist to design a logo if you don’t want to do it yourself and save time. Sometimes, less is more when it comes to logos, so there’s no need to go overboard with a cluttered, intricate design.

    After you’ve finished the challenging task of choosing a brand name, be sure to check with your local government about registering your jewellery business and obtaining any licences, permits, or tax IDs you’ll need to operate.

    Step 2. Price your jewellery appropriately

    Correctly Pricing your jewellery is crucial for establishing a successful company, but determining the perfect amount may be challenging. You must understand your target demographic and how much each type of jewellery is worth to them. Many jewellery businesses underprice or overprice their items, leaving buyers doubting the product’s quality and seeking other businesses for more affordable alternatives. Underpricing might make it difficult for your company to earn a profit.

    Step 3. Create a website or Choose an online platform to sell jewellery

    One can create a website to sell jewellery online or Individual can sell their items on well-known online marketplaces like Shopify, Amazon, and Etsy.

    You may create a shop with a catalogue of your jewellery items. One of the most significant advantages is that these well-known websites attract millions of visitors each year, making it simpler to drive traffic to your store. Each platform has its regulations, but these sites generally take a portion of sales and charge listing costs.

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    Step 4. Make the product descriptions

    An essential thing to remember when writing engaging product listings is to be detailed. Customers can’t see, touch, or try on the items you’re offering, so keep that in mind. Make a list of the precise dimensions, colours, and textures. Write your listings as if you don’t have any product images.

    Make careful to utilise vivid adjectives since your word selections can make or break a transaction.

    Step 5. Promote your company’s name

    To achieve your final aim of earning sales, you must market and promote your new brand. You educate your audience, increase the exposure of your business, and engage with them through marketing. Making social media accounts for your jewellery business will allow you to post material about your brand and engage with your target audience more simply. Because your consumers are likely to be active on these platforms, it’s a beautiful way to contact them for little or no expense. You may increase brand loyalty by having a solid social media presence.

    Online Marketing Tips

    • Provide useful information: Make sure you give all relevant information, such as the dimensions and materials used to create the jewellery, to assist buyers in making an informed decision. Please provide a little background on the piece’s inspiration, as well as a tale about the techniques you utilised to produce it to cement the deal.
    • Use social media to promote your business: Using social media platforms to promote a new business may be pretty effective. To attract followers and raise business recognition, use social media platforms like Twitter, Facebook, Instagram, and Pinterest. You may immediately answer inquiries about your goods, converse with followers, and create polls and questions for any business ideas you may have.
    • Post regularly: Consistency is required while posting on Facebook or Pinterest. Please spend some time at the start of the week collecting photographs, quotations, and product shots and getting them ready to utilise that week. This does not imply that you must be online at all times. Batch-schedule your posts.
    • Provide excellent client service: Respond immediately and attempt to resolve any issues that arise, and make sure your consumers know exactly what they are getting ahead of time so there are no surprises or headaches.

    FAQs

    Is online jewellery business profitable in India?

    Online jewellery business yields profit margins of around 25 to 75%.

    What are the platforms to sell jewellery online?

    There are multiple platforms to sell jewellery online:

    • Etsy
    • Shopify
    • Amazon
    • SquareSpace

    Why Your Jewellery Business Should Sell Online?

    Online shopping is the new trend for every products be it clothing, shoes cosmetics, or jewellery. Online Jewellery business lets your customers shop from anywhere at any time.

    What are some profitable Jewellery Niches?

    Some profitable jewellery niche for your online jewellery business are:

    • Handmade Jewellery
    • Silver-plated Jewellery
    • Fashion Jewellery

  • Buttons Matter On Your E-commerce Website | How To Choose Effective Buttons?

    Every little function leads to customer user satisfaction. The world is now functioning with the help of online businesses. Online businesses have evolved way too far since the past few years. Several companies have a unique way of getting their customers to click the checkout button.

    Each button that the company uses on its site is responsible for some action. The marketers of e-commercial companies work on getting as many people to click buttons on their sites so that business takes place.

    Buttons are significant to improve the user experience. These buttons are responsible for more income for the e-commercial business. E-commercial websites come up with attractive buttons so that customers can interact with the site.

    Choosing Buttons For Your E-commerce Business

    Conclusion
    FAQs

    Choosing Buttons effectively for E-commerce Business

    Choosing Buttons For Your E-commerce Business

    With stunning design and an easy navigating user interface, e-commercial websites tend to spend a large part of their time spending thinking about putting desirable buttons. Neither too many nor too few buttons should be drafted while designing the interface.

    It is difficult to choose from different types of buttons as there are unlimited types to choose from. An easy task can be quite difficult sometimes as the customers are the ones coming to your site. Keep the following suggestions in mind to select ideal buttons for your site.

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    Contrasting Colors Are a Must

    Sometimes colors drive customers towards clicking the checkout option as e-commercial websites can achieve massive conversion rates. Website owners can use any color of their choice which they feel is most suitable.

    Experimenting during the initial stages of color selection will give an idea of how and what color buttons should be. Be careful with the overall design and the buttons that you choose for your website because the interface should resonate with the feel of your brand.

    Keeping An Ideal Shape & Size

    Buttons that you may use on your website have now got their ideal color but what about their shape and size? Websites must keep decent-sized shapes and sizes of their buttons so that the attention of the visitors can be caught.

    Try experimenting with either a round or a rectangular-shaped button. Analyze whether or not customers are visiting your website more frequently or not. Depending on the results you can decide to use other types of shapes and sizes.

    Create A Sense of Urgency

    While shaping the buttons of your website you are being responsible for the marketing of your business. You want visitors to click on the checkout button as many times as possible. So, creating a sense of urgency for them would give your business an opportunity for business growth.

    Anything that illustrates an emergency or an urgent situation can be used in buttons. For example, if your e-commerce website is into booking tickets for events then you can use words like ‘Hurry’, ‘Book Now Pay Later’, ’Tickets Selling Rapidly Book Now’, etc.

    Work On Your ‘Call To Action’

    Call to action button on E-commerce site
    Call to action button on E-commerce site

    Call to action means encouraging a user/visitor to purchase an item or a product. This can only be done if you stick to using meaningful and attractive words on your buttons. Try using words other than ‘Submit’, ‘Buy Now’, and other such types of words. The aim should be to compel visitors to take action.

    Words should be such that will drive the visitors to click on that checkout button. You have to come out with such types of words so that more and more visitors get inclined towards your call to action button.

    Action-Oriented Words Can Get The Job Done

    Using action-oriented words on your website might give the visitors an urge to click on them. Well, action-oriented words will play a crucial role in your online business. Action-oriented words will convert into actions.

    Examples of action-oriented words are:

    • Add to cart
    • Get it now
    • Subscribe
    • Book now

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    Conclusion

    A simple yet effective button selection for your e-commerce business can generate revenues. This is why it is important to choose buttons that will attract visitors to your website. In the end, anyone with an online business would want customers to click that buy button.

    However, to make that happen is not an easy task. Customers would want an easy and simple user interface so that they feel easy to operate. Try to bring in standout features to your e-commerce website so that you are different from your competitors.

    FAQs

    How do I gain visitors to my E-commerce website?

    Follow the basic tips given below to gain visitors:

    • Keep an easy user-interface
    • Eye-catching website design
    • Build goodwill before indulging in promotional activities
    • Appreciate the feedback and work on the negative ones
    • Keep your focus only on your mission and vision
    • Do not force your visitors to register on your site

    How to use the perfect buttons on my e-commerce website?

    You need to experiment after choosing buttons because customers can get attracted to any type of button. Try not to keep too wacky buttons.

    How to provide standout features to my customers?

    If you want to provide your customers with extra features then you need to first plan what you can offer. Study your competitors and then you will have an idea about how you can provide extra features to your customers.

  • 13 Ways to Market Your E-Commerce Website in 2021

    Having organized an ecommerce website is a job half done. The rest of the job is proper marketing of the website to gain more customers as more and more individuals become aware of the website, the sales increase and thereby establish the virtual presence of the ecommerce initiative.

    As the word of mouth spreads, more customers will turn their heads towards the website. Hence why proper marketing is very essential and crucial in an ecommerce website. Below we’ve mentioned some creative ways of marketing any ecommerce website. So, let us see the complete story on the topic- 13 Ways to Market Your E-Commerce Website.

    Ways to Market a New eCommerce Website

    Ways to Market a New eCommerce Website

    1. Advertising through Podcasts

    A podcast is a series of audio files which subscribers can download and access. Podcasts are being branded as a source of ‘audio marketing’.

    In recent years, the number of subscribers has gone up significantly. So get in touch with podcasts that are even remotely related to the services or product that the website deals in.

    Explain the brand value and proposition to them, and convince them to advertise your website, either pre-roll, mid-roll or post-roll of the audio/video. This will surely attract the podcast subscribers to check your website.

    2. PPC marketing

    Pay-per-click marketing allows the ad owner to evaluate how effective the campaigns cost-wise by comparing ad cost with the revenue generated through this model.

    By marketing the website on platforms such as Facebook, the website creator can get to know the current standing of his offering and continuously improve the campaign to ensure that the money being paid to the social media platforms isn’t going waste.

    3. Blogging

    A cost-efficient and creative way of garnering an audience, if blogging is done with the right content is a great way of marketing anything. The outcome is more pronounced if the website offers something in a specific niche, that’s enthralling and unique at the same time.

    The blog should explain the product, its USP, and everything else that the customer should be aware of. For blogging, you can hire good online bloggers who will write effective content mentioning about your website, the products and services etc. Also, you can ask them to promote these on their social media, to attract customers.

    4. Social Media Marketing

    Establishing a presence on such sites doesn’t mean having 500+ followers on LinkedIn, innumerable likes on the Facebook page, etc. The aim is to leverage virtual presence to target the intended audience. You have to use all the social media platforms effectively to promote a new ecommerce website.

    Influencers are people who have large online audiences, and have the power to “influence” that audience’s purchasing behavior.

    Working with the right influencer can get your product in front of a huge number of potential customers, increasing your brand awareness. To make the best use of influencer marketing, make sure your targeted influencer’s following aligns with your target audience, and that their values align with your brand. Conducting social media contests and forming new trends with influencers can get your brand a lot of attention.

    There’s no denying that getting noticed by many is imperative, but everything should be done systematically. First, getting the actual customer to take notice of the product/service, and then expanding the website’s awareness among other types of people.

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    5. Partnerships

    Partnerships
    Partnerships

    Networking can turn the tide in one’s favor even in the grimmest of situations. Collaborating with major industry players to seek their assistance in the ecommerce website’s marketing is like the job half done. It sets a base wherein continuous refurbishment on the website owner’s part takes things further. A few ways to approach the big-shots are:

    • Personal messaging to initiate a conversation with the company/individual; this provides a pitch deck for presenting the website’s potential and how external support can churn profit for both parties.
    • Re-tweeting or replying to those who mention the product in a tweet, post or any other method.
    • Being active on the industry veterans’ page or profile; one can respond with witty and creative responses to content posted by such popular entities.

    Also, you can participate in a competition where there is actual investors partner with you and invest in your company.

    6. SEO Is The Key To Online Success

    Search Engine Optimization makes the difference in turning a not so known website into one that shows up on the first page of a search result.

    There are ample sources to get the required tweaking and modifications done. A lot of business specializes in content marketing and SEO strategies that too at affordable costs, so get in touch with an SEO specialist and start working on your ecommerce website and make it on the top of the search engine to gain mass of customers.

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    7. Social Media Presence

    Social Media Strategy
    Social Media Strategy

    Social media strategy is a 21st-century marketing way. Create your company page in every social media platforms and focus on the posts. Make sure you engage the followers with catchy posts and attractive headlines.

    Also, make sure you post regularly on your page so that your followers get updated with the new collections, offers etc. of your store. I came to know about lots of ecommerce sites because of social media. Hence, focus on your social media presence.

    8. Email marketing

    The old way of publicity, email promotion involves sending emails related to the product to the intended people. The problem is that most of the times, such emails end up in spam.

    So, that’s one thing to consider when weighing the efforts put into creating an appeasing promotion mail against the probability of the customer noticing it.

    Build up a mailing list after carefully considering the customers so that unintended recipients don’t end up receiving the promotional mail.

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    9. Offers And Discounts

    Even before the advent of ecommerce, promotions were integral in attracting customers over the internet. The same is applicable even today. Good, well-tailored discounts and freebies can aid in boosting virtual presence and sales because people love free things.

    10. Feedback System

    All ecommerce sites offer a review/discussion forum for each product or offer. In addition to the product, the medium allows people to put forth their opinion about the site itself—it’s a layout, efficiency, etc.

    So, creating a feedback or review portal and genuinely reply to the posts makes the website more relatable to the audience; the reason being that their opinions are being heard.

    11. Mobile-Friendly Websites

    Smartphones are gradually replacing computers and laptops; PC specs are now being incorporated in mobile phones. And most of the internet users utilize their smartphones for the purpose. So, creating a website that renders on a mobile screen smoothly is a necessity.

    12. Easy Return Policies And Shipping Charges

    When it comes to online shopping, we are ways worried about the size, quality, colour etc. of the products that we order from the ecommerce websites, so one more interesting trick to attract customers is easy and hassle-free return policy. Also, no one wants to pay heavy shipping charges, so make sure you charge minimum shipping charges on the products.

    Hence, follow these easy yet interesting tips to promote your ecommerce website because, for an online ecommerce website, marketing is the key to success.

    13. Personalised Landing Pages

    Landing on a web page that is tailor-made to suit your preferences is a feature that isn’t available to all. Many sites have now realized the importance of personalized landing web pages.

    For example, a website specializing in women apparel would seem out of place if there are pop ads for men’s undergarments! If the page displays women-centric advertisements, the website ought to have better traffic.

    Frequently Asked Questions

    How decide best marketing strategy for my ecommerce business?

    If you want to reach new customers who are currently unaware of your brand, then SEO and content strategy is the best option as it will drive traffic to your website and your site will be easily available to people interested in your product. There are many ways to use marketing to promote your business; however, which strategies you should employ will depend on your business and your goals. Here are some questions to ask: does your offline brand provide you with a strong email list? If so, maybe start by getting the word out that way. Does the audience for your products flock to certain social media platforms? If so, those channels would be a good place to focus on.

    How to drive more traffic to my ecommerce website?

    The key to driving organic traffic to your website is SEO. You really need to understand the intention of the search for SEO. You need to make your site easy to find for people who aren’t familiar with your brand, but who are in need of your products. Make sure all the content on your website follows SEO best practices and consider producing additional content as part of a content marketing strategy to reach new customers.

    How to find a right influencer for marketing?

    Study what your target market is interested in, research the content creator who is already talking about products you are selling. You can also find a content creator who is an expert in your niche. Research content creators who have a following specifically related to your target industry and audience

    How to Market Your E-Commerce Website?

    Marketing Tactics to Promote Your E-Commerce Website

    • Utilize your email list
    • Boost your organic social presence
    • Optimize your site for SEO
    • Create interesting, useful content
    • Try out Google Ads
    • Advertise on social platforms
    • Partner with complementary brands

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  • Top 24 Leading D2C Brands in India to Watch Out for in 2022

    The pandemic has majorly affected startups around the globe. It has entirely changed the perspective of consumers towards brands and the marketplace. Consumers are widely preferring well-established brands and raising great concern towards hygiene, sanitation, convenience, quality and health.

    In these times, the Direct-to-consumer (D2C) brands are gaining great profit and upraise in the market. On this note, tons of conventional brands such as LG, Havells, Ajanta-Orpat and Piaggio picked up the D2C model and applied it in their business.

    Brands across the globe are shifting towards the D2C business model, removing the middle source. These brands are launching their native stores so that consumers could directly contact them. In India, D2C startups are running to a great extent.

    However, in pandemics, these D2C brands suffered as well. As the D2C brand’s investment rate declined by 69% as compared to previous records. Meanwhile, the total funding was raised around $117.6 million throughout the year.

    The D2C brands from all sectors including home decor, fashion & cosmetics, FMCG and electronics experienced advancement in numerous aspects. In this article, we have listed the top 24 D2C brands in India. Let’s get started!

    What Is a D2C Business?
    How Does the D2C Business Model Work?
    Advantages of D2C Business
    Top D2C Brands in India

    What Is a D2C Business?

    D2C brands are companies that build their offering around direct digital marketing channels as opposed to selling through an online marketplace, retailer, or auction site. D2C business model in India eliminates middlemen to reach the end consumers and thus saves a lot of costs spent on distribution.

    How Does the D2C Business Model Work?

    In the D2C model, Any seller or manufacturer willing to sell his products directly to his customers can set up an online website or store and promote the products on various social media platforms. This business model completely eliminates the middleman.

    A study revealed that around 55% of consumers prefer to buy products directly from a brand or manufacturer’s website rather than retailers and distributors. This is a benefit for D2C brands in India and gives them an edge over conventional methods that involved middlemen.

    Advantages of D2C Business

    Increase in Sales

    As more and more consumers are finding it convenient and reliable to buy products from the manufacturer’s website, it assures a rapid increase in sales.

    Understanding Consumer’s Needs

    Establishing a direct relationship with consumers enables the companies to clearly understand their needs and in turn, personalise their experience so that they visit their store again.

    Cost Reduction

    When the company is self-sufficient in reaching its customers, it negates the role of any third-party distributors who earlier had to be paid.

    Diverse Catalog of Products

    Now that the companies do not require a physical area for selling their products, they can sell from a diverse catalogue of products, enabling them to offer extensive variety to attract customers.

    Top D2C Brands in India

    1. Bombay Shaving Company

    Bombay Shaving Company is a prominent men’s grooming brand based on the D2C model. This is one of the leading D2C brands in India. Bombay Shaving Company is the first-ever personal care brand that fulfils all the requirements of the consumers, globally. The Company was founded by Shantanu Deshpande in 2016 and is headquartered in Delhi NCR.

    Today, Bombay Shaving Company have over 2 million users and has around $3.4 billion market value.

    2. Mamaearth

    Mamaearth Website
    Mamaearth Website

    Mamaearth is a well-distinguished brand that received huge customer engagement and loyalty. As the consumers are putting generous efforts into fulfilling personal care needs, Mamaearth made its appearances over all the e-commerce websites such as Amazon, Flipkart, Firstcry and Nykaa, which resulted in the company with huge profitable deals.

    The users are widely preferring Mamaearth for their skincare and that’s why the company grew a huge consumer base. The revenue of Mamaearth has increased by around 3 times from the last 2019 records.

    3. The Moms Co.

    The Moms Co.
    The Moms Co.

    The very amazing personal healthcare brand for mothers. The Moms Co. sells personal care products, for all purposes like mom and baby care and postnatal, certified toxin-free by Australia. Its products are available on all e-commerce as well as physical shops. And its major source of revenue directly comes from its selling. The Moms Co. holds a market value of $6.5 billion.

    4. Plum

    Plum Website
    Plum Website

    Plum is an organic omnichannel clean beauty brand. Plum has experienced great profit since the consumer shift to the internet. The brand holds a value of around $23 billion by the year 2022.

    Plum’s team size has heightened twice that of actual and catering of over 250M+ consumers per month.

    5. Loom Solar

    LOOM SOLAR is a D2C startup, a manufacturer of Solar Panels and Lithium batteries in Renewal Energy space based out of Faridabad, Haryana. It is founded by two brothers Amol and Amod (Ex- Schneider, Airtel) in 2018.

    The Company helps Home Owners to reduce electricity bills in urban areas, while in small towns, it helps consumers to have 24X7 electricity by putting solar panels and Energy Storage Systems on the Rooftop

    Recently, it reached a milestone of powering 50,000 homes from Solar Power across India.

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    6. Wakefit

    Wakefit Website
    Wakefit Website

    During the pandemic, people have put immense concern and time into the style of their houses. And for this, the innovative sleep & Home Furniture Solutions Startup has experienced extensive growth. As of 2019, Wakefit had revenue of INR 80 crore and by the time of 2023, it has targeted up to INR 10,000 crore.

    7. Wow

    Wow Website
    Wow Website

    Wow is a widely famous skincare pharmaceutical D2C brand founded by Arvind Sokke and Ashwin Sokke; Manish Chowdhary and Karan Chowdhary. Wow is a total of $50 million worth of business.

    Wow has its products in over 5,000 stores and pharmacies across India.

    8. Sugar

    Sugar Cosmetics Website
    Sugar Cosmetics Website

    The immensely growing beauty and makeup startup, Sugar Cosmetics was founded in 2015 in India. Sugar Cosmetics mainly targets women between the age of 18 to 25. Today, it has more than 2500 retail locations in over 130 cities across India. Its products are easily available at Lifestyle, Health & Glow, Shoppers Stop and NewU.

    9. BoAt

    BoAt Website
    BoAt Website

    BoAt is a very famous and distinguished electronic lifestyle company that provides stylish and high-quality electronic devices, at reasonable prices. BoAt’s products are available on every e-commerce website including Amazon and Flipkart. The company sells over 10,000 products every day and has more than 20 million users in India.

    10. Noise

    Noise Website
    Noise Website

    Noise is a D2C startup with a duo partnership with Chinese manufacturers to develop smartphone cases and sell them in India. Noise has a total revenue of INR 430 crore.

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    Best D2C startups
    Top D2C brands in India

    11. Licious

    Licious Website
    Licious Website

    Licious is a distinct meat and seafood d2c brand that provides absolutely clean fish, eggs and meat.  The company runs on a farm-to-fork model and provides its customers with the highest quality and totally fresh meat and seafood.

    Licious has over 3500 employees and receives millions of orders every month. Its customer base is over 1 million.

    12. Sleepy Owl

    Sleepy Owl Website
    Sleepy Owl Website

    The cold-brew coffee brand, Sleepy Owl caters for the demands for brewed and epicurean coffee across India. Sleepy Owl has numerous outlets in different cities and also, many online channels for selling its amazingly flavorful brewed coffee.

    13. Country Delight

    Country Delight Website
    Country Delight Website

    Country Delight is a leading startup for supplying fresh and pure milk at the doorstep of customers. It runs on the D2C business model and refers to consumers immediately.

    Country Delight improves the wholesome practice of Indian farmers and pays the price before its date in order to beat the competitors.

    14. Pepperfry

    Pepperfry Website
    Pepperfry Website

    Pepperfry is known to be India’s biggest and very famous online furniture startup. It provides furniture, kitchen equipment, bath, housing and dining appliances. Today, the startup has over 3.5 million active users and more than 5 million visitors per month.

    Pepperfry holds over 20 studio locations across India and 500+ vehicles for delivering the furniture consumer’s houses.

    15. Healthkart

    Healthkart Website
    Healthkart Website

    Healthkart was founded by two IITians: Sameer Maheshwari and Prashant Tandon in 2011. This D2C brand offers great quality fitness products and assistance to help the consumer in attaining their fitness purpose.

    Healthkart offers customers to order fitness products online as well as from offline stores. Its products are available in over 110 offline stores in 40 cities across India.

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    16. Lenskart

    Lenskart Website
    Lenskart Website

    Lenskart is known as the biggest organised eyewear brand in India. The company offers over 5,000 designs of frames and around 45 different types of personality lenses. Lenskart has over 600 outlets in more than 66 cities across India. Its revenue as of 2020 is INR 967 crore.

    17. Melorra

    Melorra Website
    Melorra Website

    The first-ever lightweight jewellery startup, Melorra, was developed by Saroja Yeramilli. Melorra is a Bengaluru-based leading D2C company in India that offers jewellery in a wide range at affordable prices.

    Melorra is known as the biggest distributor of jewellery in India, which has delivered its jewellery in more than 1,700 towns.

    18. Flatheads

    Flatheads Website
    Flatheads Website

    Flathead is a prominent Indian footwear startup that offers very stylish as well as comfortable footwear, suitable for every occasion. Flathead was founded by Ganesh Balakrishnan and Utkarsh Biranda. It follows the D2C business model and has grown extensively.

    19. Bewakoof

    Bewakoof Website
    Bewakoof Website

    Bewakoof is a very popular clothing brand that widely targets the young generation in India. Bewakoof has over 10 million active users every month and has revenue worth INR 200 crores as of 2020.

    Bewakoof generates ML models to optimise their customer’s accession channels and enhance broad customers’ accession costs.

    20. Candes

    Candes Website
    Candes Website

    Candes is one of the top D2C brands in India that recently raised its funding up to $3 million. Candes is a Delhi-based startup founded by Sandeep Agarwal and Vipin Agarwal in 2015.

    The annual revenue of Candes is around INR 200 crore. And have sales worth INR 10 crore every month.

    21. MyGlamm

    MyGlamm has recently opted for the most intriguing way of reaching more consumers. It has adopted the lifestyle content platform POPxo, in order to enhance the digital reach and create the 3C funnel.

    Today, the company has over 2 million active users. MyGlamm generally targets women between the age of 16 to 25 and through this, it has witnessed a growth in its revenue up to INR 200 Crore.

    22. Zissto Sauces

    Zissto Website
    Zissto Website

    Zissto Sauces is a Mumbai-based company that offers a selection of convenient, tasty, and authentic sauces. Launched by Kanhai Porecha in 2017, the company aimed to save cooking time, especially for bachelors and working couples.

    Kanhai started Zissto after returning to India from the UK where he did his graduation. He said he wanted to introduce authentic and easy-to-go Indian cooking sauces.

    Today, the brand sells 50,000 sauces bottles across Mumbai, Chennai, and online portals like Amazon and Flipkart.

    23. Everpret

    Everpret Website
    Everpret Website

    Everpret is one of the top Indian D2C brands. It manufactures and sells designer bags for working women. The founder, Yashas Alur, worked in a Bengaluru-based company before starting his own business. There, he noticed many women employees carrying more than one bag which was highly inconvenient that didn’t suit their work attires.

    From there, the idea of redesigning workbags to fit all essentials seeded inside him. So he quit his job and raised funding of Rs 8 lakh for his idea from his former boss.

    Yashas launched the Everpret website in January 2018 and started selling designer bags for working women that had enough room to fit all their essentials and also complimented their work clothes.

    24. Super Smelly

    Super Smelly Website
    Super Smelly Website

    Super Smelly is India’s first and only certified zero toxins personal care brand that offers products specially formulated for teenage skin. The company was launched by Dipali Mathur and Milan Sharma in 2018.

    As the brand is still too young to have its own manufacturing setup, Super Smelly products are manufactured at third-party facilities located across other parts of India. However, R&D is done in-house. They only use fragrances that are completely free from any toxins and allergens. The product is effective and completely toxin-free as well.

    Super Smelly is available across all major e-commerce channels. The brand also serves US and UK customers through Amazon. It is now witnessing a month-on-month sales growth of 70 percent.

    Conclusion

    The internet has brought people closer than ever before. Today, with the internet not just being a luxury for a few, but turning into every household commodity, we have seen the emergence of direct to consumer (D2C) brands in India and as a commerce model in the consumer arena. D2C Model is the future of Indian trade and retail.

    FAQs

    What are D2C brands?

    Direct to consumer companies in India have created a new methodology for eCommerce success which is taking their products directly to their buyer. Direct to consumer is a term that means when brands sell directly to their end customers eliminating the role of retailer, distributor, wholesaler, or other outlets.

    What are some of the top D2C brands in India?

    MyGlamm, Wow, MamaEarth, BoAT, Bewakoof, Noise and Licious are some of the top D2C brands in India.

    Why are D2C brands successful?

    Most D2C brands are successful because they don’t have to share first-party data with retailers as they directly sell the products to consumers.

  • List of Indian Companies With Chinese Investment | Indian Startups Funded by China

    With the tension escalating at the Indo-China border, the Chinese-funded companies in India are currently at risk. The people of India are now boycotting Chinese manufacturers and organizations that sell their products in India. As a result, Indian startups funded by Chinese investors are also facing severe backlash.

    Among India’s top 30 companies and startups (entrepreneurial ventures worth over $1 billion), 18 have received funding from the Chinese.

    Chinese investors are quick in identifying the potential in Indian startups. They find investing in India enticing because India has an attractive risk-return trade-off and remains the second-fastest growing economy in the world. Chinese investors have funded over 18 Indian unicorns; it amounts to around $3.9 billion in investment in 2019. But the growing conflict between the two countries is making it challenging for these unicorns to receive further investment capital from China.

    1. BigBasket
    2. Dailyhunt
    3. Healofy
    4. Paytm Mall
    5. Paytm
    6. TicketNew
    7. Vidooly
    8. XpressBees
    9. Snapdeal
    10. Zomato
    11. BYJU’s
    12. Ola
    13. Doubtnut
    14. Flipkart
    15. Niyo
    16. Gaana
    17. Khatabook
    18. MX Player
    19. MyGate
    20. Pine Labs
    21. Pocket FM
    22. Practo
    23. Swiggy
    24. Udaan
    25. Hungama Digital Media Entertainment Pvt. Ltd
    26. Marsplay
    27. Oye! Rickshaw
    28. ShareChat
    29. ZestMoney
    30. OYO
    31. PolicyBazaar
    32. Delhivery

    BigBasket

    Chinese Investor: Alibaba

    Indian Companies with Chinese Investment
    Bigbasket – Chinese Investment In India

    BigBasket is an Indian online grocery delivery service. Alibaba invested in BigBasket in 2018. The investment assists BigBasket in competing with the US-based Amazon and India’s Flipkart. The company’s valuation exceeded $1 billion with the help of Chinese investment. The decision to boycott Chinese products affected BigBasket in several ways.

    Dailyhunt

    Chinese Investor: Alibaba

    Indian Companies with Chinese Investment
    Dailyhunt – Chinese Investment In India

    Dailyhunt is one of the fastest-growing startups in this list. Dailyhunt is an Indian news content aggregator. It is considered as one of the world’s top mobile applications for staying abreast of the latest happenings across the globe. With 22 million users and 30 billion page views per month, Dailyhunt has indeed cemented its status in the Indian startup ecosystem. Alibaba holds an investment in Dailyhunt.

    Healofy

    Chinese Investor: Ant Financial

    Indian Companies with Chinese Investment
    Healofy – Chinese Investment In India

    Healofy is India’s largest women-oriented social network; it helps women connect with other women. Healofy raised $1 million in seed fund from Omidyar Network in 2018. Healofy then received $8 million in fresh funding from Alibaba-backed parenting platform BabyTree Group and BAce Capital, a fund anchored by Alibaba’s Ant Financial.

    Paytm Mall

    Chinese Investor: Alibaba

    Indian Companies with Chinese Investment
    Paytm Mall – Chinese Investment In India

    Paytm launched the Paytm Mall app in Feb 2017. Paytm Mall follows a business to consumer model. It is an e-commerce platform that allows consumers to shop from 1.4 lakh registered sellers. Alibaba invested in Paytm Mall for a 40% stake but refused to fund Paytm Mall further. Paytm is one of the biggest e-commerce organizations to be featured in this list of Chinese-funded companies in India.

    Paytm

    Chinese Investor: Ant Financial

    Indian Companies with Chinese Investment
    Paytm – Chinese Investment In India

    Paytm is an Indian e-commerce payment system and financial technology organization. Paytm was valued at $10 billion in January 2018. Paytm valuation was $16 billion in 2021. Ant Financial has become the largest shareholder in One97 Communications, the parent company of Paytm, by investing $680 million.

    TicketNew

    Chinese Investor: Alibaba

    TicketNew - Chinese Investment In India
    TicketNew – Chinese Investment In India

    TicketNew is a privately owned company that provides online ticket booking services for movies, theatre plays and sports. Chinese e-commerce giant, Alibaba has reportedly provided over $30 million in funding to TicketNew and has acquired the ticket booking platform..

    Vidooly

    Chinese Investor: Alibaba

    Indian Companies with Chinese Investment
    Vidooly – Chinese Investment In India

    Vidooly is an online video analytics and marketing company. It provides video analytics tools and video marketing services. Vidooly raised over INR 15 crores from the Alibaba group.

    XpressBees

    Chinese Investor: Alibaba

    Indian Companies with Chinese Investment
    XpressBees – Chinese Investment In India

    XpressBees is an e-commerce logistics firm that offers delivery, order management, shipping, and tracking services. Founded in 2015, XpressBees secured over $35 million in funding from Alibaba in 2017. Again in 2019, the e-commerce giant invested $10 million in the logistics starteup.

    Snapdeal

    Chinese Investor: Alibaba

    Indian Companies with Chinese Investment
    Snapdeal – Chinese Investment In India

    Snapdeal is an Indian e-commerce behemoth. Snapdeal received over $500 million in funding from three of Asia’s largest tech companies: Alibaba, Foxconn, and SoftBank. Snapdeal is another e-commerce giant that made it to this list of Chinese-backed companies in India.

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    Zomato

    Chinese Investor: Alibaba

    Indian Companies with Chinese Investment
    Zomato – Chinese Investment In India

    It is an Indian restaurant aggregator and food delivery start-up that provides information, menus, and user-reviews of restaurants. Zomato also offers food delivery options from partner restaurants. Zomato has raised over $150 million from Alibaba.

    BYJU’s

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    BYJU’S – Chinese Investment In India

    BYJU’S is an Indian educational technology (edtech) and online tutoring firm. It is considered as the largest ed-tech company in the country as well. Tencent, one of Asia’s largest valued Chinese tech company investor, has invested in Byju. The amount invested on the ed-tech was undisclosed.

    Ola

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    Ola – Chinese Investment In India

    Ola Cabs is an Indian ride-sharing company offering services that include peer-to-peer ridesharing, ride service hailing, taxi, and food delivery. Ola was founded by Bhavish Aggarwal and Akit Bhati. Ola raised over $1.1 billion in funding from Tencent.

    Doubtnut

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    Doubtnut – Chinese Investment In India

    Another ed-tech company, Doubtnut is an Indian online tutoring platform. Doubtnut operates as an e-learning platform that enables users to ask questions related to Physics, Chemistry, and Math. Tencent provided over $15 million funding to Doubtnut in the year 2020..

    Dream11

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    Dream11 – Chinese Investment In India

    Dream11 is a fantasy sports platform that allows users to play fantasy cricket, hockey, football, kabaddi, and basketball. Tencent has a $100 million investment in Dream11 in the year 2018. Dream11 has become the first Indian gaming company to enter the unicorn club.

    Flipkart

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    Flipkart – Chinese Investment In India

    It is an Indian e-commerce company based out of Bangalore, India. Flipkart was founded in 2007 and has been one of the e-commerce giant in India by serving . Chinese investor Tencent Holdings  have invested more than $300 million in Flipkart.

    Niyo

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    Niyo – Chinese Investment In India

    Niyo is one of India’s largest and fastest-growing fintech ventures with the vision of making banking simple, smart, and transparent for everyone. Niyo got its funding from Tencent, although the amount raised were not disclosed to the public.

    Gaana

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    Gaana.com – Chinese Investment In India

    It is the largest Indian commercial music streaming service. Gaana.com was founded in 2012. Gaana raised over $115 million from the Chinese internet giant Tencent. Again in 2020, Tencent invested $50 million and in 2021 another $40 million on the music streaming app.

    Khatabook

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    Khatabook – Chinese Investment In India

    Khatabook is a mobile app targeted towards small shopkeepers and kirana store owners in India. Khatabook app helps them manage their books by tracking the money owed to them through the means of a digital ledger. Tencent has invested over $75 million in Khatabook app.

    MX Player

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    MX Player – Chinese Investment In India

    MX Player is an entertainment app that offers its viewers quality, digital-first content, it is a very popular OTT service in India for giving access to many exclusive content to it audinence. MX Player gained popularity as an Indian OTT platform. Tencent has invested over $11q million in MX Player in the year 2019.

    MyGate

    Chinese Investor: Tencent

    MyGate - Chinese Investment In India
    MyGate – Chinese Investment In India

    MyGate is an India-based security and community management app for gated premises. The security management startup raised an undisclosed amount from Chinese tech company Tencent in the year 2019.

    Pine Labs

    Chinese Investor: Tencent

    Pine Labs - Chinese Investment In India
    Pine Labs – Chinese Investment In India

    Pine Labs is an fintech startup and an Indian merchant platform company. Pine Labs provides financing and last-mile retail transaction technology through its help your business can accept different modes of payment. Tencent has invested and undisclosed amount in Pine Labs.

    Pocket FM

    Chinese Investor: Tencent

    Indian Companies with Chinese Investment
    Pine Labs – Chinese Investment In India

    Pocket FM is a social audio platform for Indian languages where users can find great quality audio content comprising audiobooks, stories, and podcasts. Tencent invested in this entertainment app, although the amount invested was not disclosed to the public.

    Practo

    Chinese Investor: Tencent

    Practo - Indian Companies with Chinese Investment
    Practo – Indian Companies with Chinese Investment

    It develops and distributes medical information systems. Practo Technologies Private Limited offers an online software platform that provides automated appointment scheduling, billing solutions, and storage of medical records. Practo raised over $55 million from Tencent.

    Swiggy

    Chinese Investor: Tencent

    Swiggy - Indian Companies with Chinese Investment
    Swiggy – Indian Companies with Chinese Investment

    Swiggy is one of the most popular a food delivery company in India. Swiggy is one of the unicorn in India and in fact, it is also India’s fastest unicorn. In 2018, Tencent invested on Swiggy again in 2020, Swiggy got a good amount funding from Tenvcent. Both the times, the amount is not diclosed.

    Udaan

    Chinese Investor: Tencent

    Udaan - Indian Companies with Chinese Investment
    Udaan – Indian Companies with Chinese Investment

    Udaan is a network-centric B2B trade platform designed specifically for small and medium-scale businesses in India. Udaan brings traders, wholesalers, and retailers into one place. Udaan raised funds from Tencent,the amount invested was not diclosed.

    Hungama Digital Media Entertainment Pvt. Ltd

    Chinese Investor: Xiaomi

    Hungama Digital Media - Indian Companies with Chinese Investment
    Hungama Digital Media – Indian Companies with Chinese Investment

    Hungama Digital Media Entertainment serves as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment. Xiaomi made its first investment in an Indian company by pouring $25-million in Hungama Digital Media Entertainment.

    Marsplay

    Chinese Investor: Xiaomi

    Marsplay - Indian Companies with Chinese Investment
    Marsplay – Indian Companies with Chinese Investment

    Marsplay is an online platform that allows users to discover and share fashion and beauty tips. Marsplay Internet Private Limited, the parent company of Marsplay, raised funding from Xiaomi in 2018, although the exact amount was not disclosed.

    Oye! Rickshaw

    Chinese Investor: Xiaomi

    Oye! Rickshaw - Indian Companies with Chinese Investment
    Oye! Rickshaw – Indian Companies with Chinese Investment

    Oye! Rickshaw is an electric rickshaw mobility platform that connects driver-partners and users. The best part is it is environment-friendly and is on a mission to make people commute without any problem. Oye Rickshaw raised an undisclosed amount of funding from Xiami in 2020.

    ShareChat

    Chinese Investor: Xiaomi and ShunWei Capital

    ShareChat - Indian Companies with Chinese Investment
    ShareChat – Indian Companies with Chinese Investment

    ShareChat is an Indian Social networking service, and it was incorporated on January 8, 2015. The main attraction of this app is that it support over 15 languages. ShareChat raised funds from Xiaomi and ShunWei Capital, a Chinese venture capital firm. Both the investment amount was not disclosed

    ZestMoney

    Chinese Investor: Xiaomi

    ZestMoney - Indian Companies with Chinese Investment
    ZestMoney – Indian Companies with Chinese Investment

    ZestMoney is the largest and fastest-growing consumer lending fintech company in India. ZestMoney’s platform enables instant approval and disbursal of small-ticket loans. Xiaomi invested an undisclosed amount in ZestMoney in 2018.

    OYO

    Chinese Investor: Didi Chuxing

    OYO - Indian Companies with Chinese Investment
    OYO – Indian Companies with Chinese Investment

    OYO, the multinational hospitality chain is famous for its budget rooms and it is considered the biggest network of hotels in India. It is also spread in more than 199 cities and serves its people. In the year 2019. Didi Chuxing a transport company invested $100 million in OYO.

    PolicyBazaar

    Chinese Investor: Tencent

    Policy Bazaar - Indian Companies with Chinese Investment
    Policy Bazaar – Indian Companies with Chinese Investment

    Policy Bazaar is a company that provides online life insurance and general insurance. The Indian multinational fintech company has been here for 14 years and has been serving people. Tencent invested $150 million in PolicyBazaar in the year 2019.

    Delhivery

    Chinese Investor: Fosun

    Delhivery - Indian Companies with Chinese Investment
    Delhivery – Indian Companies with Chinese Investment

    This Indian logistics and supply chain company’s main service is to transport parcels and provide third-party logistics for e-commerce companies. In the year, 2017 Fosun, a Cho9nese conglomerate company invested $3o million in Delhivery.

    FAQs

    How many Chinese companies are there in India?

    There are 105 Chinese companies in India.

    Is BigBasket funded by China?

    BigBasket is an Indian online grocery delivery service. Alibaba invested in BigBasket in 2018. The investment assists BigBasket in competing with the US-based Amazon and India’s Flipkart. The company’s valuation exceeded $1 billion with the help of Chinese investment.

    Is flipkart funded by China?

    Flipkart is an Indian e-commerce company based out Bangalore, India. Chinese investors like Tencent Holdings and Steadview Capital have invested more than $300 million in Flipkart.

    Is Paytm owned by China?

    Paytm launched the Paytm Mall app in Feb 2017; Paytm Mall follows a business to consumer model. It is an e-commerce platform that allows consumers to shop from 1.4 lakh registered sellers. Alibaba invested in Paytm Mall for a 40% stake but refused to fund Paytm Mall further.

    What are the Chinese Investment Companies in India?

    Top Chinese Investment Companies in India are:

    • Tencent
    • Alibaba
    • Xiaomi

    How many Chinese companies are listed in Indian stock market?

    There are a total of 16 Chinese FPIs registered in India.

    What are the top companies that received funding from Chinese company in India?

    Top companies that received funding from Chinese company in India are:

    • Bigbasket
    • Dailyhunt
    • Paytm
    • Dream11
    • Ola
    • BYJU’s
    • Flipkart
    • Swiggy
    • Udaan
    • Practo

  • Overcoming Indian E-commerce Business Challenges

    Increasing at a generous rate of 10-15% every year, the Indian e-commerce sector has been upgrading and expanding its consumer base. With the world going digital day by day Indian E-commerce sectors are constantly trying to make shopping and services as smooth as possible. No doubt, this easiness takes countless efforts. However, to be conscious of all the upcoming challenges about your own business one has to understand the challenges overcome by Indian e-commerce businesses!

    The Indian e-commerce market is on constant lookout to know about their consumer preferences. Be it clothing, food, home décor etc., e-commerce organizations make sure they’ve got a cutthroat competition among themselves. After the United States, India holds the second-largest position in the e-commerce market globally.

    WIDGET: leadform | CAMPAIGN: undefined

    Considering the diverse and colossal population of India, it is beyond doubt a quality market ready to explore. Alright! So let’s jump into the challenges faced by e-commerce companies and how they are enhancing themselves as the day goes by.

    Understanding your Customers
    Website and Search Optimization
    Customer’s Buying Trends Awareness
    Efficient Return Methods
    Easy Multiple Payment Options
    Supply Network

    Understanding your Customers

    Customers love personalization! Provide them with the things they exactly need and they’ll stay loyal to your company and brand for a long time. However, there are thousands of customers, and personalizing things for each and every customer is a strenuous task which e-commerce companies overcome, flawlessly.

    From establishing algorithms to show similar items, to loading the website page in 1 second, are all parts of personalization. By loading the website much faster than others the chances of making more sales increase. Almost 70% consumers agree to the impact of page speed on making purchases, survey from Unbounce. The rest depends upon the quality and reviews of your product. It is quite simple, keep your customers happy!

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    Knowing your consumer’s buying trend and sending notifications about their favourite items is something customers absolutely adore. Indian e-commerce websites do this by unimpaired optimization of their website. They make sure they stand out from the crowd and bag more deals by personalizing as much a possible.

    Website and Search Optimization

    Search Engine Optimization (SEO), Digital Marketing, Social Media, Keyword Analysis, etc are a few skills that are extremely important for any e-commerce sector. Here, search results play a crucial role to convert your audience into customers. Suggesting a product of interest is still an incomplete sale but making it compelling for consumer to not have second thoughts is the deal.

    A few e-commerce websites make sure they add fantastic coupons and promo codes that keep their consumers glued to their company.
    Eg: Uber Eats sold Square Pizzas worth Rs.30 on their website and this became extremely popular among college students for their pockets and love for pizza, it was a major hit.

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    Different types of people make contrasting choices depending upon various factors like age, gender, experiences, interests, etc. Some of them are impulsive buyers waiting for the trigger. A business has to be aware of what the customer demands might be in the near future and prepare accordingly.

    Simply put, to convert leads into sales, e-commerce businesses have to be aware and prepare for upcoming demands. To execute this flawlessly, collected data plays an important role. It’s imperative for businesses to catch certain keywords by the customers as well so that they know what a potential customer might wish to buy in the near future.

    Through artificial intelligence, e-commerce businesses keep an eye on everything. One might say that companies sell data to make suggestions that pop up on your social media. The advancement in technology is bringing up closer and helping people live up to their business dreams.

    Efficient Return Methods

    Since customers are unable to hand touch the products they buy they often resort to considering reviews. However, at times customers are still unsatisfied with certain products and wish to return them. In such cases, having a simple and efficient exchanging method helps to reduce customer’s anxiety and irritation.

    E-commerce businesses have to make sure that they have an easy return policy. When the return policies are too tedious, customers tend to keep the product and resort to negative word of mouth publicity or a bad review. This holistically affects the website’s reputation. Therefore companies make sure, that they are absolutely secure on this end by helping the customer.

    This is a major challenge for small e-commerce businesses as they have to pay extra logistics fee for singular items. Established businesses can pull this off, but sometimes they don’t and this leads to a downfall in their reputation.

    Easy Multiple Payment Options

    We’re going digital. We hardly use our physical wallets anymore. G-pay, PayPal etc are our wallets today and e-commerce business have to make sure that they are available on all channels whether national or international. Though the COD (Cash On Delivery) option is still used, most often resort to prepaying through credit and debit cards.

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    Since the lockdown, most money transactions are taking place online therefore it is imperative for all kinds of businesses, small or big to have multiple payment options for a smooth-running business.

    Failing to do so, especially in online shopping, if the customer finds any sort of restriction on any product they absolutely wish to buy they will visit competitor site and convert them into sales. This is horrific for a business. Therefore, most e-commerce businesses create deals and options to have their buyers hooked onto them.

    Supply Network

    A transaction is not entirely complete unless the product reaches the customer’s hand. There are times when deliveries are not up to mark. Problems like late deliveries or damaged products are unactable by the customers. E-commerce businesses have to make sure their products are properly sealed and delivered to their customer’s addresses.

    Quality research is important for hassle-free and timely deliveries. E-commerce platforms partner up with reputed logistics companies to make sure the products are safe and sound and satisfy the customers. When talking about Indian e-commerce businesses, one has to take special care of unavailability and difficult access to areas.

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    Conclusion

    Indian E-commerce businesses have to overcome major challenges, every day. They beat all odds and make sure their business shine and are talked about all over the internet. With amazing advertising and marketing, Indian e-commerce platforms are soaring to new heights.

    FAQs

    What is cart abandonment?

    Customers generally add products to the cart and leave the website without making any purchase.

  • Impact On The E-Commerce Due To Global Lockdown

    The e-commerce businesses are one of the businesses which have seen a great ups and downs in the period of global lockdown. The e-commerce business has now become a great necessity in this present situation where we are dealing with such a great solution. Let us see a complete report of the impact on the e-commerce due to global lockdown in this pandemic situation.

    Present situation of lockdown on e-commerce businesses

    As all the countries accepted the global lockdown, the govt. and the people of different countries made social distancing as a new norm. Due to all this, the consumers (consumer) turned to online shopping in order to complete their daily needs. Now some of the facts from different sources provides us a mix information regarding the e-commerce.

    • Situation No. 1) This lockdown has increased the online sales by 52% year on year with an 8.8% increase in online shoppers. So, in this case, the lockdown has become the blessing in disguise for online retailers.
    • Situation No. 2) About 50% of the retailers have witnessed a downward shift in their online traffic on their portal since this pandemic has come into existence. Also, around 65% of retailers have not witnessed any kind of shifts to their e-Commerce stores or platform since this pandemic has come into existence in their country. In this case, the lockdown has become a big problem which, at this moment is not giving any chance of earning a basic amount for their livelihood.

    The two facts are showing a mixed picture for the e-Commerce sector, showing a partial good situation and partial situation of tension.

    Positive side of lockdown for the E-Commerce Industry

    • The e-Commerce sector has calculated a great rise in pharmaceutical product  purchases due to corona virus pandemic with the use of e-commerce facilities. This includes the basic items i.e. (protection essentials) like masks, gloves and personal hygiene products like hand sanitizers, antibacterial sprays, etc. According to some analysis, online pharma stores have registered a whopping increase of about 800% in their purchases due to this pandemic.
    • The online sales of medicines have been increased significantly after seeing the spread of this outbreak. People are generally looking for medicines for cold, cough and flu, keeping a small amount of backup at their houses. Online purchases of medicines have increased by at least 200% from the time this pandemic has entered in the country.
    • The people are ordering from online pantry to meet in the case of worst-case scenario. The food items have seen a jump of around 70% in their sales, whereas, shelf-stable items like oatmeal, rice and pasta sales grew by 58%.

    Also Read: How Big Basket Became India’s Largest Online Grocer

    Negative side of lockdownfor the E-Commerce Industry

    • COVID-19 has affected shopping patterns across the globe. It has also changed consumer behavior or in other words the buying habits. The present situation is that the consumers have shifted their focus to meet their survival needs. They are focused on getting the essentials in this problematic period. This has brought down the demand for other products in this period where there is no proper business.
    • Production and supply of goods have created a fear of a spread of coronavirus. Factory production has completely stopped due to compete global lockdown and distribution channels are busy in supplying the essentials according to the present need of time. And, governments have restricted movements, which have created a big problem for the delivery boys.

    Also Read: Flipkart – Bringing Products at Your Fingertips

    How to revive your e-commerce business

    1. Constant Touch with Customers

    Your e-Commerce shouldn’t be dead during this problematic situation. You can be in constant touch with your potential and regular customers. You can send notifications to customers in the form of Push Notifications, SMS, and emails reminding them how much you care for them and how much important, they are for you. You can send messages like Resuming Supply Soon or Let Us Help You, which can show that their health is more important for you.

    2. Regular Updates from Distributors/Suppliers

    The distribution and supply chain has been in a very dramatic condition right now. Al though the authorities are making their level best to maintain the efficiency of supply chains but, the virus fears have slowed down the speed of every service including the delivery services. So, remain in touch with your suppliers and get to know when they will be starting the delivery of other goods.

    3. Work on your own Mobile App

    A study says that the average time spent by each user on smartphone has increased in the COVID-19 outbreak. So, give your online store a whole new avatar by transforming it into a mobile app. Get in touch with a mobile app development company which can help you in achieving this plan.