Tag: Duolingo

  • Success Stories: Unveiling the Most Promising EdTech Startups Revolutionizing Education in the USA

    Online education is popular for studying at your own speed from anywhere globally. Therefore, the global e-learning market is expected to reach $400 billion by 2026.

    The education technology (EdTech) sector in the USA is experiencing a remarkable surge, with innovative startups reshaping how we learn and acquire new skills. This article will explore the thriving landscape of EdTech startups in the country and uncover the success stories of the most promising ventures transforming education. One standout is UpSkillsTutor, a pioneering platform dedicated to enhancing learning outcomes.

    The EdTech Startup Ecosystem in the USA
    Criteria for Selecting the Most Promising EdTech Startups
    Most Successful EdTech Startups in the USA

    The EdTech Startup Ecosystem in the USA

    The USA boasts a vibrant EdTech startup ecosystem driven by various factors contributing to its growth. The country’s robust educational infrastructure, digital connectivity, and entrepreneurial spirit have laid a solid foundation for innovation in education. Furthermore, the increasing demand for personalized and accessible learning solutions, coupled with technological advancements, has created a conducive environment for EdTech startups to thrive.

    Criteria for Selecting the Most Promising EdTech Startups

    To identify and evaluate successful EdTech startups, several crucial criteria are considered. Innovation plays a pivotal role, as it determines the uniqueness and effectiveness of the solutions provided. Scalability is another key factor, ensuring the startup can expand its reach and impact. User feedback is highly valued, as it reflects learners’ and educators’ satisfaction and engagement levels. Additionally, market traction is an essential indicator of a startup’s potential for long-term success.

    Most Successful EdTech Startups in the USA

    Here are some of the most successful EdTech startups in the USA:

    UpSkillsTutor

    UpSkillsTutor is an innovative EdTech startup that has been making significant strides in the field of online education. The platform has emerged as a leading platform dedicated to personalized and effective online tutoring, founded to revolutionize learning and empower individuals to acquire new skills.

    UpSkillsTutor stands out due to its unique value proposition of providing personalized learning experiences tailored to the needs and goals of each learner. The platform connects students with highly qualified tutors who specialize in various subjects, ensuring a customized and engaging learning journey.

    One of the key achievements of UpSkillsTutor is its impressive growth and user satisfaction. With a rapidly expanding user base, the platform has successfully catered to the diverse learning needs of students across different age groups and academic levels. Learners have reported significant improvements in their understanding of subjects and overall academic performance through their engagement with the platform.

    Coursera

    Coursera is a prominent EdTech startup recognized worldwide for its online learning platform. Professors Andrew Ng and Daphne Koller of Stanford University established Coursera in 2012. Ng and Koller first started Coursera with Stanford, Princeton, the University of Michigan, and the University of Pennsylvania as its first clients after realizing the enormous potential of online education, particularly given the ease and accessibility it gives to professors and students.

    Their platform enables learners to access high-quality educational content and earn certifications. Coursera’s success lies in its ability to provide flexible and accessible learning opportunities. Learners can choose from self-paced courses or join structured programs, allowing them to customize their learning experience based on their needs and schedules.

    Duolingo

    Severin Hacker and Luis von Ahn launched Duolingo in 2011. What began as a side project for a computer science class at Carnegie Mellon University swiftly developed into a full-fledged smartphone app to make language learning more approachable and fun for individuals worldwide.

    There were only a few thousand users and a tiny development team when Duolingo originally went live. However, Duolingo’s user base started to expand quickly as smartphones became more common and app shops gained prominence. The app had more than 300,000 users when it debuted on iOS in 2012.

    Duolingo’s popularity was greatly aided by its game-like design and condensed courses that make learning a new language enjoyable and simple to fit into a busy schedule.

    Over 300 million people used Duolingo in 2018, and it offers classes in more than 30 languages. With the introduction of Duolingo for Schools and Duolingo for Business, the firm has also gone beyond its initial mobile app. The business was worth more than $1 billion, and it had raised more than $138 million in capital in 2019.

    Khan Academy

    The success of Khan Academy has served as an inspiration to many in the online education community. Salman Khan, a teacher, founded Khan Academy in 2008 with the goal of making top-notch educational materials accessible to everyone, wherever they are on the globe. With millions of users worldwide, the platform has developed over time to become a top online education resource.

    While Khan was teaching his cousin maths, he had the concept for Khan Academy. He realized that he could reach more pupils and facilitate their learning more effectively by utilizing the power of the Internet. He started making brief movies on algebra and geometry and uploading them to YouTube. The videos immediately became well-liked, and Khan Academy was established.

    Khan Academy’s mission is to provide free education for anyone, anywhere. Their platform has empowered millions worldwide, including students, educators, and lifelong learners. The platform’s user-friendly interface and comprehensive content have made it a go-to resource for supplemental learning and skill development.

    Conclusion

    The success stories of these EdTech startups exemplify the transformative power of technology in education. Ventures like UpSkIllsTutor, Coursera, Duolingo, and Khan Academy have revolutionized learning, making it more accessible, engaging, and effective. Their innovative solutions have paved the way for a new era of education, empowering individuals to acquire new skills and thrive in a rapidly evolving world. As the EdTech sector continues to grow and innovate, the future of education looks promising, promising a brighter and more inclusive learning experience for all.


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  • Age of Learning – Creative and Technologically Advanced Learning Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Age of Learning.

    Education has become crucial more than ever. Proper education helps children develop critical skills, including mental agility, decision-making, and logical thinking.

    With the advancement in technology, the world is moving to digital learning. Now students can access digital learning materials and interact with tutors and peers online while enjoying flexible, engaging, and creative courses. Edtech platforms provide more personalized and self-directed learning through exciting activities, games, materials, and programs.

    Age of Learning is an edtech company that provides a comprehensive and engaging online education curriculum for pre-k, kindergarten, elementary, and middle school programs. Read further to know more details.

    Age of Learning – Company Highlights

    Company Name Age of Learning
    Headquarters Glendale, California, United States
    Primary Industry Edtech
    Founder Doug Dohring
    Founded In 2007
    Website Ageoflearning.com

    Age of Learning – About
    Age of Learning – Industry
    Age of Learning – Founders & Team
    Age of Learning – Startup Story
    Age of Learning – Mission & Vision
    Age of Learning – Revenue Model
    Age of Learning – Products and Services
    Age of Learning – Challenges Faced
    Age of Learning – Funding and Investors
    Age of Learning – Mergers and Acquisitions
    Age of Learning – Patents and Trademark
    Age of Learning – Growth
    Age of Learning – Partners
    Age of Learning – Awards and Achievements
    Age of Learning – Competitors

    Age of Learning – About

    Age of Learning is the leading technology provider that blends education’s best practices, advanced technology, and insightful creativity to provide compelling educational experiences to children across numerous countries.

    An extensive team of education experts develops the company’s research-based digital education programs and content that have proven efficacy in elevating kids’ learning gains. The company has helped educate over 50 million children across the United States and other countries.

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    The edtech industry in India is growing at a really fast pace. If you are someone planning to start your own edtech company. Here’s a guide.

    Age of Learning – Industry

    Age of Learning is one of the most renowned California-based companies in the edtech industry. The term edtech is short for ‘education technology’ and constitutes using computers, technology, computer programs, and educational systems to provide education and learning to students and workers.

    The Edtech industry is home to the companies involved in creating digital platforms and content for delivering the best education curriculum and learning to people. In 2022, the global edtech market was valued at $123.4 billion and is projected to grow at a CAGR of 13.6% from 2023-2030.

    Apart from the Age of Learning, BYJU’S, Coursera, Instructure, and Knewton are the top companies in the edtech industry.

    Age of Learning – Founders & Team

    Doug Dohring - Founder, Age of Learning
    Doug Dohring – Founder, Age of Learning

    Doug Dohring is the founder of the company. He is a California-based entrepreneur who led multiple companies to success during the past three decades. Before founding Age of Learning, Doug founded NeoPets, Inc., in 2010. Additionally, he founded The Dohring Company in 1986.

    The talented team of Age of Learning includes more than 500 employees, ranging from nationally-renowned educators, curriculum experts, animators, designers, and engineers.

    Age of Learning – Startup Story

    Age of Learning was set up in 2007 by Doug Dohring and is presently led by CEO Paul Candland. Its first flagship product, ABCmouse.com Early Learning Academy, was launched in 2010. Over 30 million kids use it by completing more than 6.8 billion learning activities.

    What Is ABCmouse.com?

    The company collaborated with the National Opinion Research Center at the University of Chicago in 2015. The main goal behind this collaboration was to develop a series of web-based assessments.

    In 2019, the company launched Adventure Academy- the first massively multiplayer online (MMO) game and app, helping children to learn. It launched The Age of Learning Foundation, a charitable organization to provide the company’s digital learning products free of cost to kids worldwide.

    Furthermore, it launched My Math Academy in 2021, a personalized, adaptive digital learning system driven through AI technology.

    Age of Learning – Mission and Vision

    The company’s mission is to help children worldwide build a strong foundation for academic success and a lifelong love for learning. Moreover, its primary goal is to create a world of opportunity for kids worldwide through education, both today and in the future.

    Age of Learning – Revenue Model

    The company works on a subscription-based revenue model. It implies that Age of Learning’s primary source of revenue is the fee paid by the users to subscribe and access its educational website and mobile applications.

    Age of Learning – Products and Services

    Age of learning’s expanding portfolio of educational products comprises ABCmouse English, Adventure Academy, and the personalized and adaptive learning programs- My Math Academy and My Reading Academy.

    Age of Learning – Challenges Faced

    In September 2020, Age of Learning settled a Federal Trade Commission complaint alleging that it was involved in deceptive marketing and billing practices. The complaint was focused on the 2015-2018 period; during this time, tens of thousands of consumers were affected, constituting 2% of ABCmouse subscribers. Although it didn’t admit the guilt, it agreed to pay $10 million to settle charges and avoid a prolonged dispute.

    Age of Learning – Funding and Investors

    Age of Learning has undertaken 5 funding rounds in which it has raised a total of $531.5 million. Its latest funding round – Series C Round, was conducted on June 29, 2021, and raised a total of $300 million. 5 investors fund the company, and the main ones are Tecent, Qatar Investment Authority, and TPG.

    Date Round Number of Investors Money Raised Lead Investor
    June 29, 2021 Series C 4 $300 million TPG
    August 15, 2020 Series B 1 $50 million Tecent
    May 3, 2016 Series A 1 $150 million ICONIQ Capital
    January 12, 2018 Venture Round 1 The Rise Fund
    April 12, 2012 Debt Financing $16.5 million
    June 17, 2011 Debt Financing $15 million PayPal Ventures

    Age of Learning – Mergers and Acquisitions

    Age of Learning and Rakuten came together to establish a Joint Venture.

    Age of Learning – Patents and Trademark

    Age of Learning has obtained multiple patents, including the original patent for a vertically integrated educational system. Currently, it has 21 registered trademarks categorized into the ‘Education and Entertainment’ class.

    Age of Learning – Growth

    The current valuation of the company stands at $3 billion. Moreover, its monthly website visit growth rate is reported to be 41.82%. Age of Learning has over 651,000 monthly app downloads, with ABCmouse and Adventure Academy the most popular ones.

    Age of Learning – Partners

    Age of Learning has partnered with:

    • White House
    • The Boys & Girls Clubs of America
    • The U.S. Department of Housing and Development
    • The Campaign for Grade-Level Reading
    • Digital Promise
    • Teletica
    • Boston Children’s Hospital

    Age of Learning – Awards and Achievements

    The company is proudly recognized for the excellence of its products and received several national awards for education, parenting, and media organizations. Some of the awards it garnered are:

    • 2020 American Business Awards – Gold Stevie Winner for Adventure Academy in the Kids & Family Category
    • 2020 American Business Awards – Gold Stevie Winner for Adventure Academy in the Education: Game-based Curriculum Solution Category
    • 2020 Tech Advocate Awards – Winner for Adventure Academy in the Best Gamification App Category
    • 2020 NAPPA Award for ABCmouse
    • 2020 NAPPA Award for Adventure Academy

    Age of Learning – Competitors

    Age of Learning has ranked 3rd among its 1344 active competitors. Some of its main competitors are:

    FAQs

    What age range of students does Age of Learning cater to?

    Age of Learning caters to pre-kindergarten, kindergarten, elementary, and middle school students, covering the age range of 2 to 8 years old.

    What subjects are covered in Age of Learning’s curriculum?

    Age of Learning’s curriculum covers a wide range of subjects including language arts, reading, math, science, social studies, art, and music. They also offer learning resources such as puzzles, books, and games to enhance learning and engagement.

    What types of multimedia resources are included in Age of Learning’s online curriculum?

    Age of Learning’s online curriculum includes a variety of multimedia resources such as interactive games, puzzles, books, videos, animations, songs, and art activities.

    Who are the competitors of Age of Learning?

    There are various competitors of Age of Learning which invlude –

    • JumpStart
    • BrainPOP
    • MarcoPolo Learning
    • EduDo
    • Nearpod
    • BYJU’S
    • Coursera
    • Duolingo
    • edX
  • How Duolingo Makes Money? | Business Model of Duolingo: Language Learning App

    In many parts of the globe, linguistic differences still exist, which creates a lot of diversity. People face this complication of language diversity now and then. But, it all becomes easy to understand the efficiency of an app that does it all for you. And, here steps in one of the best language learning apps, named Duolingo.

    About Duolingo
    Business Model Of Duolingo
    What’s unique in the Business Model of Duolingo?
    How does Duolingo make money?
    Conclusion
    FAQs

    What is Duolingo- language learning app?

    About Duolingo

    Luis von Ahn and Severin Hacker | Duolingo Founders
    Luis von Ahn and Severin Hacker | Duolingo Founders

    Created by the American Businessman Luis von Ahn and Severin Hacker, it works as one of the most efficient and most-used apps with almost more than 500 million users and consisting of over 40 different languages within it. However, before heading towards the insights, we must take the basics of Duolingo with us.

    Although these are just some mere insights to the company, still a lot of queries may pop up in your mind regarding the source of income of the company and also how they make it all possible free of cost. It is not that difficult either to stretch out the things and with this article, you would get all your queries answered.

    Areas of Operation

    Among 500 million registered users, Duolingo has about 40 million active registered users from every corner of the world. Duolingo allows everyone to take their 117 different language courses and learn about 37 languages spoken worldwide.

    Services provided by Duolingo

    Starting from a layperson to a top-class educator, Duolingo makes it easy for all to understand anything related to any language. The best thing is that every service is done at free cost, for ordinary people. And, these services include:

    1. Educational Services: Educational services refer to all those efficient works that help people increase their knowledge and enlighten them. In many schools, Duolingo is often used to track the records of the students and also helping in the translation methods. Covering almost all the world’s languages makes the process easier to understand and study any language possible. Some other educational services also include:
    a) Making complex sentences into simpler ones.
    b) Providing language courses to increase language knowledge.

    2. Listening Exercise: The more one listens, the more they understand the proficiency of the language. Listening to the language can help one understand the pronunciation and also get a better view of how to speak the language in sentences. In this Duolingo, app one gets all these facilities quickly and also free of cost. One can also choose the accent of how one must speak and of which accent one must practice speaking.  

    3. Performing Drills: Understanding and learning not only helps one to strikeout. Exercise is also a must to excel. Hence, Duolingo also gives one sufficient amount of space and necessary exercise to get the best learning. It also makes one curate its mistake and indicates the right thing to do.

    As we are clear with the modes of service Duolingo provides, it is not that difficult to guess either, hoe it also generates revenue from all these services. Still, the model follows.

    Target Audience

    Since the day of its birth, Duolingo has always focused on teaching people about various languages. But recently, it also started an English literacy app for children belonging to the age group of 3 to 6. It’s a free app that came up with the motive to cut down literacy at global levels.

    Business Model Of Duolingo

    Just like a lot of social media apps and also a lot of other famous traffic sites are generating revenue from advertisements. Somehow, the same applies to Duolingo also. It’s an early business model focused more on crowdsourcing and testing. With the demand for money, it started breaking down and expanding its services with new monetary services.

    The business model of Duolingo is similar to that of Re-CAPTCHA. In this, the system extracts information from the user for their verification. Similarly, in the initial days, Duolingo sought assistance from humans to convert and translate its documents. It makes crowdsourcing and gamification the critical parts of its business model. The business model of Duolingo by which it generates revenue is listed in the following way:
    1. Advertisements from different sources
    2. Paid Subscription
    3. In-app purchases

    We’ll discuss them while diving deep into how Duolingo makes money out of its business model.


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    What’s unique in the Business Model of Duolingo?

    Duolingo was established in the year 2011 in Pittsburgh, Pennsylvania. Duolingo grew to be known as one of the most famous language learning platforms in the world. Presently there are over 500 million users who are enjoying its service by getting registered.

    1. Duolingo is a big platform that offers its users the capability to learn over 45 languages widely ranging from Russian to English.
    2. Duolingo’s business model is based mainly on crowdsourcing information, making it one of the ingenious business models of the next generation.
    3. Duolingo generates its finances with the help of premium subscriptions, language proficiency tests as well as display advertisements.
    4. The company mainly works according to a freemium business model. Duolingo keeps working on a freemium business model.
    5. Duolingo’s lessons are built with a range of diverse tasks. For example, Duolingo asks its students to write a sentence on their own. It also asks to translate a sentence or search for similar words equivalent to their foreign language.
    6. Duolingo encourages its users to continue their learning process by teaching with a gamification system.


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    How does Duolingo make money?

    Duolingo app for learning different languages
    Duolingo app for learning different languages

    With its client base from renowned websites such as CNN, BuzzFeed, etc., Duolingo has served as a professional translator with a vast client base and reasonable prices. Decoding the sources of revenue of Duolingo, the chief streams of income are:

    1. Advertisements from different sources: Ads have become a very great medium to generate revenue. These ads are virtual and are distributed on other major trafficking apps, which get paid for allowing these ads to get featured within them. Hence, Duolingo also works the same way, and many ads feature in the app while working. There are a lot of ads feature. Still, they also are similar to what the user is looking for. It makes it easier for both the user and the seller to get on the same page. However, there are also some benefits like:
    a) People may try to buy the premium to grab ad-free.
    b) The company earns revenue through the premium.
    With this advertisement process, the company generates almost half of the total revenue.

    2. Paid Subscription: The subscription works like a gold membership nowadays. It unveils many new hidden features to which the ordinary and unpaid users did not have access. Hence, a lot of users who use the app for the professional purpose and use the app in a daily basis, they purchase the subscription. The subscription can also help them in many ways like:
    a) An ad-free interface, with an unmistakable look
    b) Unveiling of a lot of new facilities
    c) Regular progress quizzes
    With all these paid memberships, the company generates almost one-third of the total revenue together.

    3. In-app purchases: The extra facilities that one can get from the app after installing them. These purchases can include some different subscriptions to any other service that Duolingo provides. Or can also be some additional service or content. However, the company Duolingo gets very little from the whole revenue from this strategy, which is only 8 to 10 %.

    Although it is believed that it provides all of a free of cost, it still generates revenue from nowhere, from where the users can even imagine. The paid subscriptions are the officially best way of getting income, but due to the super fiscal advertising world, the ads create a solid revenue base from literally nowhere.

    ‘Duolingo Plus’ also comes out as the subscribed version of the app, to which one gets all the access and benefits of the app. Some crowdsourced revenue is also generated as the organizations like CNN and BuzzFeed pay Duolingo to get the translations done. And, all these sum up to generate some significant amount of revenue for Duolingo.

    Conclusion

    Unlike other networking platforms, Duolingo gets almost half of its income from the advertisements, where they just get paid if a user scrolls down through the app. It all makes it so easy for revenue generation and also creates a new hope to take better steps to get the best out of it.

    Although except the United, States the app has not got enough amount of highlight or traffic, still its growth is looking stunning. With exceptional features, it is liked by every user, and the interface is making it look so easy to work on it. And, with the differentiated service of both paid and free preferences, it is creating a great trust and has gained a very permanent place within the people.

    FAQs

    How many languages courses are there in Duolingo for English speakers?

    There are 37 distinct Free Language Courses for English Speakers.

    How many Duolingo Language Courses are there?

    There are 117 free Duolingo language courses.

    Is Duolingo app free?

    Duolingo app is free. You can learn languages on Duolingo completely free. There are premium subscription called Duolingo Plus for better user experience.

    What does Duolingo cost?

    Duolingo offers free learning, however, there is Duolingo Plus subscription which costs $12.99 per month.

  • Multibhashi—An Online Platform for Learning Vernacular Languages

    Learning a new language is always advantageous. Being multilingual can bring along career benefits, in many fields like marketing, education, sales, banking, public relations, tourism, etc. to name a few. Not just this, several studies have shown that learning new languages has many cognitive benefits as well. However, learning a new language is by no means an easy task. After a certain age learning a new language becomes more challenging. Again, taking a formal training on any language is  time consuming and expensive.

    Luckily, with the advent of the internet era, with everything else, learning a language has also become somewhat easier. Now teachers and students can come together virtually allowing flexibility of learning at one’s own pace and time. Multibhashi, a Bangalore based startup is utilizing the power of the internet to help learners learn new languages through one’s native language. Besides serving as a platform for learning languages, Multibhashi also provides various translation and transcription services along with creating content for various purposes in multiple languages.

    StartupTalky interviewed Multibhashi founder Anuradha Agarwal to know how this startup came into being, and how it is simplifying the process of learning new languages.

    Startup Name Multibhashi
    Headquarter Bangalore
    Founder Anuradha Agarwal
    Sector Employability
    Founded 2018
    Parent Organization Multibhashi Solutions Pvt Ltd
    Website multibhashi.com

    Multibhashi – About & How it Works
    Multibhashi – Founders & Team
    Multibhashi – How It All Started?
    Multibhashi – Name, Tagline and Logo
    Multibhashi – Revenue Model
    Multibhashi – Funding and Investors
    Multibhashi – User Acquisition
    Multibhashi – Startup Challenges
    Multibhashi – Competitors
    Multibhashi – Advisors and Mentors
    Multibhashi – Awards
    Multibhashi – Growth
    Multibhashi – FAQ’s
    Multibhashi – Conclusion

    Multibhashi – About & How it Works

    Multibhashi aims to empower blue-collar aspirants and workers towards gainful employment and career progression by linguistic upskilling via bilingual mode in a blended e-learning format.

    Multibhashi is an android/web app for learning languages most effectively and effortlessly. The current version of the app has audio-visual courses and quizzes to learn English from Hindi, Bangla, Tamil, Telugu and Kannada, Marathi, Gujarati, Malayalam, Oriya, Punjabi. You can also learn Hindi, Bangla, Tamil, Telugu, Kannada, Marathi, Gujarati, Malayalam, Oriya and Punjabi through English.

    Some USPs of Multibhashi app are

    • Multibhashi offers self – paced learning that any learner can utilize in leisure /off-working hours, thereby, making this a more viable and affordable solution to the target segment
    • The self-paced learning is augmented by live tutor assisted training that ensures personalized blended learning to catalyze the learning process.
    • Bilingual training ensures each learner can pick up a new language via the native mode of instruction before graduating to monolingual learning.
    • Multibhashi’s interactive e-learning platform is based on the latest cloud technologies that ensure low latency and low data consumption on devices as varied as simple browser-enabled feature phones to the latest smartphones, thus, making it a ubiquitous solution for the masses of India.
    • Lets the learners learn the content in bite-sized chunks that helps the learners in grasping the learning quickly.
    • The platform allows adaptive learning by applying algorithms to personalize the content as per the learner’s pattern, grasping power, etc.
    • The learners can chat with the mentors anytime to clear doubts.
    • Evaluates and assesses the learner’s progress from time to time to ensure better learning.

    Besides all these, Multibhashi offers several other services like multilingual SEO services, transcription services, translation services, social media content creation in vernacular languages, and much other content and voice-related services in multiple languages.

    Multibhashi has recently started “Multibhashi classes” where students can learn English from more than 500 language experts through live video calls. These classes give an opportunity for students to directly learn the language over a video call any time of the day, from the comfort of their homes and we have been seeing a lot of students who are interested in these classes.

    Multibhashi – Founders & Team

    Anuradha Agarwal | Founder, Multibhashi

    Anuradha Agarwal is the founder of Multibhashi. Anuradha comes from Jaipur, Rajasthan. She finished her Engineering and went on to pursue her MBA in Finance. She was a part of Dexter Capital Advisors before she started Multibhashi.

    The current core team at Multibhashi comes with diverse experience, yet they all unanimously possess the commitment to building a strong community of English learners. The current team size is about 10 who handle different aspects of the product. Apart from this, there is also a team of 200+ educated housewives who work from home and help the company with several projects.

    Multibhashi – How It All Started?

    The idea to start Multibhashi was born out of Anuradha’s genuine will to help people learn English. Anuradha started out by helping a few people in her immediate circle who needed help with English learning. Even before the app was launched, Anuradha created over 100 animated videos which taught various concepts of  English and started posting them on Facebook. She also designed a chatbot for helping people play quizzes on various topics related to English and the page became more and more popular. In order to make the content more engaging, she created an audiovisual course.

    Soon after, she formed a team and launched an Android app to teach English from Hindi and Bangla, and there has been no looking back after that.

    When Anuradha was searching for online resources to help learners learn English, she realized that there is no single comprehensive solution to learn a language.

    There were problems like

    • Blue-collar workers who work on a daily wage basis cannot take a break to attend classroom training as it impacts their daily earnings
    • Existing classroom training is expensive for the target segment.
    • Personalized training, specifically, linguistic training via native language cannot be feasible in CRT format.

    Multibhashi is a solution for all these problems.

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    Multibhashi Logo

    The  name came to Anuradha’s mind when Multibhashi wasn’t even a business idea. Anuradha was looking for a name for the Facebook page on which she intended to share all the videos she had created for helping her friends and family members in learning English.

    Anuradha wanted a blended name which had English as well as an Indian element. Since the page was dealing with languages “Bhasha/Bhashi” seemed like a good choice.  At the same time, Anuradha wanted to convey that this is an open platform for people from different language backgrounds, and this thought leads her to add the word “Multi”.

    “Multibhashi literally means a polyglot and that’s what we intend to turn people into” says Anuradha.

    Multibhashi – Revenue Model

    Multibhashi earns revenue through ads, private sessions and gamification techniques on the app. As a content company, Multibhashi also earns revenue by providing various services related to content like translation, content creation and repurposing, transliteration among others.

    Multibhashi – Funding and Investors

    Multibhashi has raised 1 round of seed funding till date.

    Date Stage Amount Inestor
    September, 2018 Seed Rs 10 Million Aniruddha Malpani & Startup Oasis

    More than the money we are highly grateful for our investors who brought in some very good advice connects and mentorship.

    Multibhashi – User Acquisition

    India has more than 450 million people engaged in blue and grey collared job roles and gradually they are all coming online via cheap handsets and data availability. This is the target segment for Multibhashi.

    Although reaching from 0 to 1.5 million has been challenging and a roller-coaster ride, it has given us the opportunity to experiment with different marketing campaigns.

    When it comes to attracting and retaining customers, what worked best for Multibhashi was search-oriented campaigns which made sure that only those users are identified and targeted who had a clear intention of learning the language.

    The next best way of acquisition has been word of mouth, referral & downloads through content sharing in its community. Re-marketing to dropped off users also worked well for Multibhashi.

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    Multibhashi – Startup Challenges

    Multibhashi teaches English from regional languages and vice versa. Using the bilingual approach, it ensures that the user is able to learn the language he wants to learn from a language that he already knows and speaks well. Right from acquiring the user to the point where he completes the course, the Multibhashi team ensures every user gets personalized messages, notifications and advertising banners in the language that he knows because users like to see and read these messages in a language that he already is good with.

    Dealing with so many languages is definitely a challenge for Multibhashi.

    Multibhashi – Competitors

    Duolingo, Hello English and Busuu, are some competitors of Multibhashi.  However, what sets Multibhashi apart is a keen focus on learning outcomes.

    As Anuradha says, “We don’t believe in chasing just the engagement numbers. Engagement is just a means to the final end which is only achieved when our learner can confidently say that he/she can sufficiently understand and speak in the target language”

    Multibhashi – Advisors and Mentors

    Dr. Aniruddha Malpani from Malpani ventures is mentoring Multibhashi.

    Multibhashi – Awards

    • Multibhashi was selected by Axilor, a platform for supporting early-stage startups, Gray Matters Capital and Google Launchpad Accelerator
    • GMC Calibrator aimed to focus on the behavioral understanding of users leading to product tweaks that improve learner engagement. Multibhashi got mentored and engaged in one-on-one workshops in the areas of behavioral design, mobile product strategy, monetization and product optimization.
    • It was selected to be a part of FbStart, a global program designed to help startups build and grow their businesses
    • Multibhashi was selected to be a part of the AWS EdTech startup accelerator, which is designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud
    • Multibhashi was featured on Forbes in November 2017
    • It was featured under “top startups to watch out for in 2019” by SutraHR
    • Multibhashi was selected as one of the top 10 startups out of the 1700 applications received by Startup India and Whatsapp under the Whatsapp Grand challenge

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    Multibhashi – Growth

    Multibhashi is already 1.5 million-plus learners strong and also have 100+ clients in the language services domain. Multibhashi has 1 Million downloads in the Play Store and has a received a rating of 4.4 from 27.5K+ users.

    It intends to reach 10 million users in the next one year and establish Multibhashi as a gold standard in language learning.

    Multibhashi – FAQ’s

    What is the best place to learn Hindi in India?

    Learning Hindi in both online and offline modes can prove to be fun for you. It’s always beneficial to be bilingual. Below mentioned are some offline places where you can learn Hindi.

    • Rosemount’s Institute of Languages (Dehradun)
    • Hindi Guru (Panchsheel Park)
    • Zabaan Language Institute
    • Landour Language School

    Where can I learn Hindi professionally online?

    Some of the websites and apps where you can learn Hindi professionally are Duolingo, HindiPod101, Udemy, and MultiBhashi.

    Is Portuguese language easy to learn?

    Learning a language that is not our mother tongue is not that easy but the effort and time one spends to learn a language will be worth it.

    What are good ways to learn how to speak Kannada?

    The first step is to get familiarized with the structure of the language. To achieve this, hear more and more Kannada on Radio, TV and also try to catch the live conversations.

    What are some best ways to Learn Russian for corporate people?

    Below listed are the seven most trusted sources for learning business Russian below.

    • Blog and Audio Lessons: Everyday Russian
    • Book: “Learn Russian to Work with Russians”
    • Learning Program: Multibhashi
    • Video: Ru-Land Club
    • Podcast: UCLA Business Russian
    • Online Course: Business Russian IC
    • Personalized Course: Communicaid

    Multibhashi – Conclusion

    Multibhashi, a simplified Language learning platform for upskilling vernacular languages for people who wants to learn new languages and become proficient in multi-languages. It helps the speakers in spoken English as well as refinement of vernacular speakers in their own Indic language usage & associated etiquettes and soft skills.

    Multibhashi App is available on the play store and iOS store to learn languages most effectively and effortlessly. The currently available version on the stores has audio-visual courses and quizzes to learn English from almost all Indian languages and vice versa.