Tag: Dunzo

  • List of Startups Funded by Rajan Anandan

    Rajan Anandan is an Angel Investor and businessman who currently serves as the Managing Director of Sequoia Capital India. He was born in 1966 in Sri Lanka. After schooling, Anandan went abroad for his bachelor’s and master’s degrees in engineering and completed them at the Massachusetts Institute of Technology and Stanford University.

    Rajan Anandan served as the top executive in big tech companies. Before Sequoia Capital Anandan was the Vice President at Google India and the SEA region, Managing Director at Microsoft India and Vice President at Dell India. He was also a partner at McKinsey for 11 years from 1992. His passion for technology and hard work have taken him to a higher position in globally acclaimed companies.

    Besides being an executive and a businessman, Rajan Anandan is an active Angel Investor. In the last 13 years, he has made around 80 personal investments in multiple startups. This article covers the entire investment portfolio of Rajan Anandan over the years.

    List of Startups Funded by Rajan Anandan

    1. Smytten
    2. InnovAccer
    3. Indifi Technologies
    4. WebEngage
    5. Instamojo
    6. Dunzo
    7. Omnify
    8. NAYAN
    9. AskSid
    10. PlusPin Healthcare
    11. Freshtohome
    12. StyleDotMe
    13. simsim
    14. Codejudge
    15. Signzy
    16. Trell
    17. GamingMonk
    18. PregBuddy
    19. Buttercups
    20. Bombay Hemp Company
    21. Safe Security
    22. myUpchar
    23. Inclov
    24. EasyGov
    25. Crofarm
    26. Monsoon Credit Tech
    27. Karza Technologies
    28. Innov8 Coworking
    29. Wishberry
    30. Tinychef
    31. Rapido
    32. Maya
    33. Fulfil.IO
    34. Leflair
    35. Unacademy
    36. HashLearn
    37. Smartcooky
    38. AppVirality
    39. Zenatix
    40. Little Black Book
    41. Mypoolin
    42. Dazo
    43. Mapmygenome
    44. InstaLively
    45. ZipGo
    46. Appknox
    47. GiftCardsIndia
    48. POPxo
    49. Socialblood Inc
    50. SocialCops
    51. LetsVenture
    52. Ciafo
    53. Avaz
    54. Frrole
    55. Threadsol
    56. TravelKhana
    57. Airwoot
    58. Dataweave
    59. Lumos Design Technology
    60. Mobilewalla
    61. Myshaadi.in
    62. Aurality
    63. Reach Accountant
    64. MissMalini Entertainment
    65. authorSTREAM.com

    Rajan Anandan Startup Investment

    List of Startups Funded by Rajan Anandan

    The following are the companies that have received funds from Rajan Anandan as an Angel Investor:

    Smytten

    Industry: Wellness and Beauty Care
    Investment Amount: $1.3 million (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Smytten – Rajan Anandan Funded Startups

    Smytten is an online wellness and beauty care startup that offers some new and exhilarating shopping experiences for its customers. The company also offers a free trial of over 500 Indian and International brands along with some exciting benefits and discounts.

    Smytten raised a funding of $15 million through a Series A round in May 2022. Earlier, Smytten received a Seed Fund of $1.3 million on April 11, 2016. Rajan Anandan along with a few other investors was a part of it.

    InnovAccer

    Industry: Healthcare
    Investment Amount: $2.5 million (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    InnoAccer – Rajan Anandan Funded Startups

    InnoAccer is a healthcare enterprise software company based in San Francisco. This platform curates and brings in all the information on healthcare and innovations in the industry and makes it accessible to everyone in need.

    Through a Series E round held in December 2021, InnovAccer raised funding of $150 million from various investors. Rajan Anandan has also been one of the investors in InnovAccer during its Seed Round where it raised $2.5 million.

    Indifi Technologies

    Industry: Finance Lending
    Investment Amount: $18.8 million (With Other Investors)
    Funding Round: Venture Capital

    Indifi Technologies – Rajan Anandan Funded Startups

    Indifi Technologies provides financial solutions to small businesses that have no access to banks and other lenders. Indifi analyzes the data of such businesses and arrives at their creditworthiness. The company then finds a suitable lender and helps them secure loans.

    A sum of $18.8 million was invested by the investors, including Rajan Anandan, in November 2021 through the Venture Capital round. Also, an undisclosed sum was invested by him in Indifi Technologies during the Seed Round.

    WebEngage

    Industry: Customer data and marketing automation
    Investment Amount: $100K (With Other Investors)
    Funding Round: Angel

    Rajan Anandan Funded Startups
    WebEngage – Rajan Anandan Funded Startups

    WebEngage is a B2C customer data and marketing automation platform that helps companies to boost their revenues. WebEngage assists companies to personalize their website & application and launching targeted campaigns.

    This startup received debt funding of $930k from investors in October 2021. WebEngage also received an Angel Investment of $100k from Rajan Anandan in October 2011

    Instamojo

    Industry: Financial Services
    Investment Amount: $500K (With Other Investors)
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Instamojo – Rajan Anandan Funded Startups

    It is an online platform that offers store space for sellers to sell their products online. Instamojo integrates all the services like payments, marketing and shipping into its platform and offers simplified solutions. This company also offers online payment services for businesses.

    Instamojo received an undisclosed amount through the Venture Capital round of funding held in June 2021. In May 2013 Instamojo managed to procure $500K as a Seed fund and an undisclosed amount during the Angel Round in July 2012. Anandan was a part of all the above investments.

    Dunzo

    Industry: E-Commerce
    Investment Amount: $3.7 million in 2020 and $650K in 2016 (With Other Investors)
    Funding Round: Series E and Seed

    Rajan Anandan Funded Startups
    Dunzo – Rajan Anandan Funded Startups

    Dunzo is an e-commerce platform that delivers groceries, food, meat, medicines, fruits and vegetables in big cities. It also offers pick-up and delivery services within cities.

    Ranjan Anandan invested in Dunzo during its Series E funding in December 2020 and Seed funding in March 2016. The company received funding of $3.7 million and $650K in the respective rounds.

    Omnify

    Industry: SaaS
    Investment Amount: $150K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Omnify – Rajan Anandan Funded Startups

    Omnify is an online platform that helps businesses with booking and scheduling solutions in their day-to-day operation. This cloud-based platform also supports businesses with CRM, billing, staff and payment management.

    Omnify went through two rounds of Seed Funding in which Anandan has invested. The first round of funding took place in April 2017 and the amount secured was $150K. In October 2020 Omnify went through the second round of funding and the amount remains undisclosed.


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    NAYAN

    Industry: Software Development and AI
    Investment Amount: $2 million (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    NAYAN – Rajan Anandan Funded Startups

    NAYAN is a visual search engine that uses AI-powered software to find details on visuals and images. This platform offers a real-time search facility that can be used to find anything in the public domain. This company received a Seed Funding of $2 million in January 2020.

    AskSid

    Industry: E-Commerce
    Investment Amount: Undisclosed
    Funding Round: Angel

    Rajan Anandan Funded Startups
    AskSid – Rajan Anandan Funded Startups

    AskSid is an e-commerce site that uses AI to offer conversational solutions to customers and deliver a seamless shopping experience for them. This company was acquired by GupShup in April 2022. Rajan Anandan along with Krishnakumar Natarajan invested an undisclosed amount in AskSid during its Angel Round in October 2020.

    PlusPin Healthcare

    Industry: Healthcare
    Investment Amount: $675K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    PlusPin – Rajan Anandan Funded Startups

    PlusPin Healthcare partners with pharmacists, clinics, diagnostic centres and doctors to provide affordable healthcare services to people. It guides people with authentic and appropriate medical support in times of need.

    Rajan Anandan invested $675K in PlusPin Healthcare along with a few other investors. The company raised this fund through Seed Round.

    Freshtohome

    Industry: E-Commerce
    Investment Amount: $11 million (With Other Investors)
    Funding Round: Series A

    Rajan Anandan Funded Startups
    Freshtohome – Rajan Anandan Funded Startups

    Freshtohome is an online platform that sells fresh fish, meat and chicken online and delivers it to customers’ doorstep at their convenient time. Freshtohome services are available in major cities. The company claims to sell only chemical-free and antibiotic-free fish and meat through its online store.

    Freshtohome managed to procure $11 million in its Series A round of funding. Rajan Anandan has participated in Freshtohome’s Venture and Series A funding rounds.

    StyleDotMe

    Industry: SaaS
    Investment Amount: Undisclosed
    Funding Round: Seed

    Rajan Anandan Funded Startups
    StyleDotMe – Rajan Anandan Funded Startups

    StyleDotMe is an Augmented Reality fashion platform that enhances the jewellery shopping experience of users. This SaaS platform uses MirrAR software that helps users to view themselves in different jewellery and share them on social media.

    On May 5, 2019, StyleDotMe received an undisclosed amount as Seed Fund from Rajan Anandan and other investors.

    simsim

    Industry: E-Commerce
    Investment Amount: $1.3 million (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    simsim – Rajan Anandan Funded Startups

    It is a platform that connects customers with local suppliers and sellers. simsim posts expert review videos on products and sellers. This helps the customers to know their quality. This startup also offers product recommendations in fashion, beauty, kitchen appliances and many more areas.

    Rajan Anandan participated in the Seed Funding round of simsim where the startup raised $1.3 million. He later made an exit from the company.

    Codejudge

    Industry: Software Development
    Investment Amount: Undisclosed
    Funding Round: Pre-Seed

    Rajan Anandan Funded Startups
    Codejudge – Rajan Anandan Funded Startups

    Codejudge makes the process of hiring easy and valuable in the tech industry. It uses real-world projects to determine the skills of the developer. This platform simulates and automates the hiring process and helps identify the right person for the team.

    Codejudge received an undisclosed amount from the Pre-Seed round of funding in January 2019.

    Signzy

    Industry: Software
    Investment Amount: $3.6 million (With Other Investors)
    Funding Round: Series A

    Rajan Anandan Funded Startups
    Signzy – Rajan Anandan Funded Startups

    Signzy is a software platform that provides AI-powered solutions to banks and other financial institutions. It helps the banks improve their speed and accuracy in dealing with customers and day-to-day operations.

    Signzy obtained a $3.6 million fund on November 20, 2018, through a Series A funding round.

    Trell

    Industry: E-commerce
    Investment Amount: $1.3 Million (With Other Investors)
    Funding Round: Pre-Seed

    Rajan Anandan Funded Startups
    Trell – Rajan Anandan Funded Startups

    Trell is a social platform where users can create video reviews on various products and services in categories like fashion, technology, gadgets, movies, etc., This startup allows users to create reviews in 10 Indian languages.

    In a Pre-Seed round conducted on July 26, 2018, Trell managed to procure $1.3 million from Rajan Anandan and other investors.

    GamingMonk

    Industry: eSports
    Investment Amount: $514K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    GamingMonk – Rajan Anandan Funded Startups

    GamingMonk is an eSports gaming platform that conducts online competitive games and events among the gaming community. The company offers its games both online and offline and they can be played either on mobile phones, PC or consoles.

    GamingMonk collected $514K through Seed Round. After investing in a seed round, Rajan Anandan exited the company.

    PregBuddy

    Industry: SaaS
    Investment Amount: Undisclosed
    Funding Round: Seed

    Rajan Anandan Funded Startups
    PregBuddy – Rajan Anandan Funded Startups

    PregBuddy is a SaaS platform that serves as a connecting element between hospitals or doctors and expecting mothers. This AI-based software keeps track of mothers’ medical needs and assists them with required healthcare tips.

    PregBuddy has been recognized by companies like Google and Apple. Anandan invested an undisclosed amount in the Seed Funding of PregBuddy in April 2018.

    Buttercups

    Industry: E-Commerce
    Investment Amount: Undisclosed
    Funding Round: Venture

    Rajan Anandan Funded Startups
    Buttercups – Rajan Anandan Funded Startups

    Buttercups was an online lingerie platform that used to sell its products exclusively on its online platforms. Unfortunately in 2019, its founder announced that she is closing her company for unsaid reasons.

    Rajan Anandan funded Buttercups early in 2018 during its Venture Round. The amount of the investment remains undisclosed.


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    Bombay Hemp Company

    Industry: Agritech
    Investment Amount: $804K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Bombay Hemp Company – Rajan Anandan Funded Startups

    Bombay Hemp Company, popularly known as BOHECO, is a startup that deals with hemp for industrial and medicinal purposes. The company’s main aim is to produce hemp for textile and healthcare products. Bombay Hemp Company received $804K during its Seed Round in 2017.

    Safe Security

    Industry: Cyber Security
    Investment Amount: $2.2 million (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Safe Security – Rajan Anandan Funded Startups

    Safe Security is a cyber risk management company that offers assistance and evaluation on cybersecurity and digital business risks. The company claims it as the global leader in its field of operation and a pioneer in cyber risk quantification.

    Rajan Anandan along with a  few other investors offered $2.2 million to Safe Security during its Seed Round.

    myUpchar

    Industry: Healthcare
    Investment Amount: $257K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    myUpchar – Rajan Anandan Funded Startups

    myUpchar is a wellness and healthcare platform that offers online medical support from experienced healthcare experts for a small fee. It offers expert solutions for all problems and doubts related to health.

    myUpchar received $257K as a Seed Fund from various investors in September 2017.

    Inclov

    Industry: SaaS
    Investment Amount: $257K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Inclov – Rajan Anandan Funded Startups

    Inclov is a SaaS platform that is involved in the business of match-making for differently-abled people. It is the world’s first online platform to offer such a service. The company was established in January 2016 in Mumbai.

    Funding for the Seed Round took place in September 2017 when Inclov managed to secure $257K from investors.

    EasyGov

    Industry: Government
    Investment Amount: Undisclosed
    Funding Round: Angel

    Rajan Anandan Funded Startups
    EasyGov – Rajan Anandan Funded Startups

    EasyGov is an AI-powered startup that was established to develop an interface between the government and the citizens. The main goal of EasyGov is to take government plans and schemes more accessible and understandable to the people of our country.

    The company received an undisclosed amount as an Angel Investment from various investors including Rajan Anandan. He later revoked his investment and exited from EasyGov.

    Crofarm

    Industry: Agritech
    Investment Amount: $748K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Crofarm – Rajan Anandan Funded Startups

    With an aim of supporting farmers, Crofarm functions as a supply chain platform that procures fresh farm products at the right price from producers. These products are then sold to both online and offline retailers. Crofarm received $748K as Seed Fund on August 15, 2017, from various investors.

    Monsoon Credit Tech

    Industry: Fintech
    Investment Amount: Undisclosed
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Monsoon Credit Tech – Rajan Anandan Funded Startups

    Monsoon Credit Tech is a fintech startup that works with various banks and financial institutions to help them with money lending. This SaaS platform uses AI-powered software to analyze client data and approve lending options. This company through its Angel Investment round received an undisclosed amount in July 2017.

    Karza Technologies

    Industry: SaaS
    Investment Amount: $388K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Karza Technologies – Rajan Anandan Funded Startups

    Karza Technologies is another SaaS platform that works with banks to secure loans for its customers. It also helps to avoid loan fraud and data theft from such financial institutions.

    Karza Technologies received a Seed Funding of $388K from investors. Later, Rajan Anadanan exited the company for some reasons.

    Innov8 Coworking

    Industry: Co-working Space
    Investment Amount: Undisclosed
    Funding Round: Pre-Seed

    Rajan Anandan Funded Startups
    Innov8 – Rajan Anandan Funded Startups

    Innov8 provides workspaces for business and professional people that enable them to work together with their community. The company’s beautiful workspaces are now available in around five cities.

    Innov8 went through a Pre-Seed round of funding where it received an undisclosed amount from investors. Rajan Anandan exited the company after a few years.


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    Wishberry

    Industry: Finance
    Investment Amount: $652.7K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Wishberry – Rajan Anandan Funded Startups

    Wishberry is a crowdfunding platform that was designed to help creators and artists in securing funds to empower their work. Its main aim is to inspire and encourage creative ideas and activities.

    Rajan Anandan invested in Wishberry during its Seed Round in January 2017. The amount of this investment remains undisclosed. Whereas, the amount received through another Seed Round in October 2014 was $652.7K.

    Tinychef

    Industry: AI and Cooking
    Investment Amount: $352.6K (With Other Investors)
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Tinychef – Rajan Anandan Funded Startups

    Tinychef is a culinary platform that offers curated recipes and content based on one’s taste and preference. It is an AI-powered voice recognition software that helps its users turn a home cook with some amazing and delicious food recipes.

    Rajan Anandan made both personal and partnered investments in Tinychef. The personal investment was during its Angel Round when the company raised $352.6K. later in 2018, Anandan partnered with Swamy Kotagiri to invest $540.8K in the company.

    Rapido

    Industry: Logistics
    Investment Amount: Undisclosed
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Rapido – Rajan Anandan Funded Startups

    Rapido started with an innovative idea of bike taxis in India. With their unique concept and adverse marketing strategy, Rapido became quite popular among people. Rapido operates in over 100 cities in the country.

    Rapido on October 19, 2016, received an undisclosed amount as a fund from investors through a Seed Round.

    Maya

    Industry: Women Healthcare
    Investment Amount: Undisclosed
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Maya – Rajan Anandan Funded Startups

    Maya is a health tracker app that keeps track of women’s menstrual cycles through a mobile app. This company was earlier known as Plackal Love Cycles.

    Maya went through the Angel Round of funding and procured an undisclosed amount from Rajan Anandan and other investors. He later made an exit from the company.

    Fulfil.IO

    Industry: SaaS, Retail
    Investment Amount: Undisclosed
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Fulfil.IO – Rajan Anandan Funded Startups

    Fulfil.IO helps online retailers with managing and automating their operations and focusing on customer experience and marketing. It helps the businesses in managing orders, finance, inventory, warehouse and many more

    Fulfil.IO is another startup that has kept information on its Seed Round undisclosed hence, the amount of investment remains unknown. Anandan was a part of that particular round.

    Leflair

    Industry: E-commerce
    Investment Amount: $750K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Leflair – Rajan Anandan Funded Startups

    Leflair is an e-commerce platform that sells products on fashion, beauty and furnishings. This Vietnam-based company also sells products from over 2300 luxury brands. Leflair made $750K in its Seed Round held on May 31, 2016. Anandan later revoked his investment and left the company.

    Unacademy

    Industry: EdTech
    Investment Amount: $500K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Unacademy – Rajan Anandan Funded Startups

    Unacademy has become a household name in India. It is an e-learning platform that offers numerous learning aids and lectures on diverse areas of education. It was started with the motto of giving a better learning experience for the students in the country.

    Rajan Anandan showed interest during the early days of Unacademy. He was a part of an investment that summed up to $500K during the Seed Round of Unacademy.

    HashLearn

    Industry: EdTech
    Investment Amount: Undisclosed
    Funding Round: Venture

    Rajan Anandan Funded Startups
    HashLearn – Rajan Anandan Funded Startups

    HashLearn is another e-learning app that tutors students with content based on actions. It makes learning fun and interesting. This company was acquired by Byju’s in 2021.

    HashLearn went through a Venture Round of funding and secured an undisclosed amount in March 2016. Anandan exited the company in its later stage.

    Smartcooky

    Industry: Media & Entertainment
    Investment Amount: Undisclosed
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Smartcooky – Rajan Anandan Funded Startups

    Smartcooky is a venture of NDTV that was established to sell healthy foods and personal care products. It also publishes articles and information on food and health regularly. But NDTV shut the company in 2017 without giving any formal reasons for its closure.

    During its Angel Round, Rajan Anandan invested an undisclosed amount in Smartcooky.


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    AppVirality

    Industry: SaaS
    Investment Amount: $465K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    AppVirality – Rajan Anandan Funded Startups

    AppVirality is a referral marketing SaaS company that customizes, analyzes and automates customer referral activities. This helps the businesses to pitch their growth plan on the right path.

    AppVirality received $500K as a Seed Fund from investors. This funding happened during the third quarter of 2015. This startup went through another round of Seed Funding in early 2015 when it collected $465K from Anandan and a few others.

    Zenatix

    Industry: IoT
    Investment Amount: $200K (With Other Investors)
    Funding Round: Seed

    Zenatix – Rajan Anandan Funded Startups

    Zenatix is a venture of Hero Electronix that was established in 2013. It is an asset management company based on IoT. Zenatix provides infrastructural solutions for construction that helps to minimize energy consumption and increase and maintain the structure’s life.

    A Seed Fund of $200K was received by Zenatix from investors in 2015. However, Rajan Anandan exited the startup later.

    Little Black Book

    Industry: Events and Lifestyle
    Investment Amount: $150K (With Other Investors)
    Funding Round: Seed

    Little Black Book – Rajan Anandan Funded Startups

    Little Black Book is a site that helps to identify the best and most recommended products, places, local experiences, destinations and many more.

    Little Black Book procured $150K from investors during its Seed Round of funding.

    Mypoolin

    Industry: FinTech
    Investment Amount: Undisclosed
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Mypoolin – Rajan Anandan Funded Startups

    Mypoolin is an online payment application that helps users to send and receive money using UPI. The company was started with the main goal to provide simple and convenient solutions for payment-related activities.

    Anandan left the company and took back his support for unsaid reasons. Before exiting Mypoolin he invested in the company’s Seed Round.

    Dazo

    Industry: Food Delivery
    Investment Amount: $236.6K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Dazo – Rajan Anandan Funded Startups

    Dazo is a food startup that enables its customers to look for and order their food from the restaurants of their interest within seconds of opening its app. The company partnered with a few hotels to provide this service. But within a year of its inception, Dazo was forced to shut down due to a lack of funds.

    Rajan Anandan invested in this startup during its Seed Round. Dazo managed to procure $236.6K from investors during its initial days.

    Mapmygenome

    Industry: Healthcare
    Investment Amount: $1.5 million (With Other Investors)
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Mapmygenome – Rajan Anandan Funded Startups

    Mapmygenome is a diagnostic company that offers solutions to health issues based on genetic tests. It combines the genetic test results with the health history of the patient to arrive at a better solution for the problem.

    Mapmygenome collected $1.5 million from our Angel Investor and others during its Seed Round.

    InstaLively

    Industry: Video Streaming
    Investment Amount: $120K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    InstaLively – Rajan Anandan Funded Startups

    InstaLively is a platform to broadcast LIVE events with easy and simple procedures. This software also links the live stream to your Youtube channel directly. InstaLively was later acquired by Hike Messenger in 2017.

    InstaLively made an amount of $120K in its Seed Round which was held on March 2, 2015.

    ZipGo

    Industry: Transportation
    Investment Amount: $3 Million (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    ZipGo – Rajan Anandan Funded Startups

    ZipGo is a commute service that is available only for members and reservors. Regular commuters can book a seat in this on-demand AC bus service using the ZipGo app. It offers its services between many cities and states.

    The company attracted investors with its innovative ideas and received a sum of $3 million in the Seed Round itself.

    Appknox

    Industry: Cyber Security
    Investment Amount: Undisclosed
    Funding Round: Venture

    Rajan Anandan Funded Startups
    Appknox – Rajan Anandan Funded Startups

    Appknox is a mobile security testing platform that uses robust tools and software to detect threats in mobiles and provides solutions to them. Appknox is the most powerful plug-and-play mobile security solution available in the world.

    The startup went through Venture Round and received an undisclosed amount as funds from investors.

    GiftCardsIndia

    Industry: E-Commerce, Retail
    Investment Amount: Undisclosed
    Funding Round: Venture

    Rajan Anandan Funded Startups
    GiftCardsIndia – Rajan Anandan Funded Startups

    GiftCardsIndia carries numerous ideas for gifts for all the occasions. It also offers gift cards and gift vouchers with fantastic designs and exciting prices. This startup is a one-stop shop for our gifting needs.

    In the Venture Round of funding that was held on November 11, 2014, this startup received an undisclosed amount as an investment.

    POPxo

    Industry: Health & Lifestyle
    Investment Amount: $500K (With Other Investors)
    Funding Round: Angel

    Rajan Anandan Funded Startups
    POPxo – Rajan Anandan Funded Startups

    POPxo is a hangout space exclusively for women where they talk and share anything of their choice. It operates in a wide variety of categories like fashion, food, travel, lifestyle, fitness, etc., POPxo is now available in 6 languages. POPxo procured $500K from investors during the Angel Round.

    Socialblood Inc

    Industry: Healthcare, Social Media
    Investment Amount: $96.5K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Socialblood – Rajan Anandan Funded Startups

    Socialblood is an online platform that was designed to bring together blood donors and the people in need of blood. Facebook serves as its major operation base which makes it easier for the startup to bring in more donors.

    Sociablood went through two rounds of Seed Funding and received $36.5K and $60K in them. Rajan Anandan invested in both rounds.

    SocialCops

    Industry: Information Technology
    Investment Amount: $320K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    SocialCops – Rajan Anandan Funded Startups

    SocialCops is a data intelligence company that has partnered with various organizations and governments to collect and publish data. These data, in turn, are used to make crucial decisions and future assessments.

    In the Seed Round held in July 2014, SocialCops managed to receive a fund of $320K from investors.

    LetsVenture

    Industry: Fintech
    Investment Amount: $650K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    LetsVenture – Rajan Anandan Funded Startups

    LetsVenture is a company that acts as a support system for startups. It helps the new ventures raise investors’ money by finding the right source with possible means. LetsVenture has grown to become a trusted source among investors.

    Rajan Anandan participated in the Seed Round of LetsVenture and became a part of the total investment of $650K.

    Ciafo

    Industry: Software
    Investment Amount: $245K (With Other Investors)
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Ciafo – Rajan Anandan Funded Startups

    Ciafo is a software company that is involved in the creation of software based on customer needs. In simple terms, this startup is involved in the business of web-based consumer products. Ciafo was funded with $245K during its Angel Round.

    Avaz

    Industry: Software, Language Learning
    Investment Amount: $550K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Avaz – Rajan Anandan Funded Startups

    Avaz is a company that develops software named ‘Awaz’ to help people with speech disabilities. This tool gives voice to people with autism and helps them communicate their thoughts. A sum of $550K was invested in Avaz as a part of its Seed Round held in April 2014.

    Frrole

    Industry: AI, Software
    Investment Amount: $245K (With Other Investors)
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Frrole – Rajan Anandan Funded Startups

    Frrole is a consumer intelligence platform that gathers and analyzes customer data to give business owners, sales persons, or hirers market insights. Similar to Ciafo, Frrole was given $245K from Anandan and other investors during the Angel Round.

    Threadsol

    Industry: Business Intelligence, Fashion
    Investment Amount: $200K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Threadsol – Rajan Anandan Funded Startups

    Threadsol is software that helps manufacturers in planning and buying fabrics for their production. It reduces time and makes the process seamless using its innovative technology. The company Coats acquired Threadsol in December 2018.

    In the Seed Round that happened in 2014, Threadsol received an investment of $200K from investors. Rajan Anandan made no further investment in the company and also revoked his initial investment made during the Seed Round.

    TravelKhana

    Industry: Food Delivery
    Investment Amount: $2 million (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    TravelKhana – Rajan Anandan Funded Startups

    TravelKhana is a food delivery app but on a train. The food gets delivered to your seat on time when ordered. This app can track trains in real-time to make on-time food deliveries. A whopping sum of $2 million was pumped into TravelKhana by Rajana Anandan and other investors as a part of its Seed Round.

    Airwoot

    Industry: SaaS
    Investment Amount: Undisclosed
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Airwoot – Rajan Anandan Funded Startups

    Airwoot is a customer support platform that offers real-time support to customers in need of assistance. Its intelligent customer experience software automatically identifies the customers in need and helps businesses conserve time. Airwoot received an undisclosed amount from investors during its Angel Round in August 2013. Anandan later left the company and took back his investment. The reason for his exit remains unknown.

    Dataweave

    Industry: Software
    Investment Amount: $270K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Dataweave – Rajan Anandan Funded Startups

    Designed as the functional programming language, transforming data is the major purpose of Dataweave. It also helps to analyze public data in a uniform format on the web. On April 25, 2013, Dataweave received a Seed Fund of $270K from multiple investors for developing its business.

    Lumos Design Technology

    Industry: Wearables
    Investment Amount: $32K
    Funding Round: Angel Round

    Rajan Anandan Funded Startups
    Lumos Design Technology – Rajan Anandan Funded Startups

    Lumos Design Technology was established with a motto to make cycling and cyclists safer with the use of modern technologies. It manufactures backpacks, solar chargers and other consumer electronics that are used for traveling. A sum of $32K was offered to Lumos Design Technology by Anandan and others during the Angel Round.


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    Mobilewalla

    Industry: Digital Marketing
    Investment Amount: $4 million (With Other Investors)
    Funding Round: Series A

    Rajan Anandan Funded Startups
    Mobilewalla – Rajan Anandan Funded Startups

    Mobilewalla is a consumer intelligence platform that provides solutions for companies, brands and agencies. It is a Singapore-based company founded in March 2011. It analyzes consumer data with AI to arrive at a perfect result.

    Mobilewalla received a huge sum of $4 million from a Series A funding round that was held in February 2013.

    Myshaadi.in

    Industry: Wedding
    Investment Amount: Undisclosed
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Myshaadi.in – Rajan Anandan Funded Startups

    Myshaadi.in is an online startup that offers wedding-related services. It helps people with profile personalization and finds the best wedding partner for their life. Myshaadi.in received an undisclosed amount from angel investors like Rajan Anandan and others during the Angel Round held in April 2012.

    Aurality

    Industry: Software
    Investment Amount: $300K (With Other Investors)
    Funding Round: Seed

    Rajan Anandan Funded Startups
    Aurality – Rajan Anandan Funded Startups

    Aurality is a software developed by Aurality Technologies Pvt Ltd. This platform helps people convert texts from blogs, articles, and news sites into audio format quickly and easily. Aurality received $300K from investors as a Seed Fund.

    Reach Accountant

    Industry: Finance
    Investment Amount: Undisclosed
    Funding Round: Angel

    Rajan Anandan Funded Startups
    Reach Accountant – Rajan Anandan Funded Startups

    Reach Accountant offers the best service that can replace the accountant in one’s office. It performs the daily and monthly accounting services that an office requires. The data are stored online, hence it becomes accessible anywhere anytime. The fund received by Reach Accountant from investors during its Angel Round was not revealed by the company.

    MissMalini Entertainment

    Industry: Media and Entertainment
    Investment Amount: Undisclosed
    Funding Round: Angel

    Rajan Anandan Funded Startups
    MissMalini Entertainment – Rajan Anandan Funded Startups

    A media network, MissMalini Entertainment offers content to empower, entertain and connect people. Its main aim is to encourage the younger generation to creativity and media through their blogs on lifestyle, entertainment and fashion.

    Rajan Anandan exited the company after investing an undisclosed amount during its Angel Round of funding.

    authorSTREAM.com

    Industry: Software
    Investment Amount: $5 million (With Other Investors)
    Funding Round: Series A

    Rajan Anandan Funded Startups
    authorSTREAM – Rajan Anandan Funded Startups

    authorSTREAM is a web platform that allows users to upload and share PowerPoint presentations. The presentations can be shared through Youtube, blogs websites, etc., authorSTREAM received a whopping sum of $5 million from its Series A round held in December 2010.

    Conclusion

    The above are the startups that received funds from Rajan Anandan. Instead of focusing on the startup’s sector, Anandan gave importance to the founder’s vision, passion and clarity towards their business. He never failed to support a team with the said qualities. The number of investments he made shows his passion and love for startups and budding entrepreneurs.

    FAQs

    Who is Rajan Anandan?

    Rajan Anandan is an Angel Investor and businessman who is the MD of Sequoia Capital India.

    Which are the top startups funded by Rajan Anandan?

    Some successful startups funded by Rajan Anandan are:

    • POPxo
    • Dunzo
    • Unacademy
    • GamingMonk
    • Trell
    • Rapido
    • Appknox
    • MissMalini Entertainment
    • LetsVenture
    • Smytten
    • InnovAccer
    • Indifi Technologies

    What is the net worth of Rajan Anandan?

    Rajan Anandan’s net worth is expected to be over $1 million.

    Who is Rajan Anandan’s wife?

    Radhika Chopra is the wife of Rajan Anandan.

  • Dunzo Business Model | How Does Dunzo Make Money?

    Assume you’ve got a strong desire for pasta but need to replenish your medication supply. You immediately realize that you need to collect your laundry for a big event. Would it not be wonderful to do everything on a centralized screen? Dunzo is exactly that.

    Dunzo is an on-demand, hyper-local multi-delivery care app. It provides anything to its customers for a modest shipping cost. For example, if you forgot your MacBook at work or some documents at home, it can get them to you on demand.

    Alternatively, if you wish to shop for food from the market or a hoodie from the retail outlet, the multi-delivery services provider will get it for you. It’s worth noting that none of these diners, shops, or retail chains is owned by the firm. Its business strategy is based on shipment.

    Ankur Agarwal, Dalvir Suri, Kaber Biswas, and Mukund Jha co-founded this incredible Bengaluru venture in 2014. They took orders via WhatsApp and received significant attention from early adopters. However, as the company and its clientele grew, they instantly transitioned to an omnichannel framework, securing visibility through a Mobile app, an iOS app, and a web page.

    Business Model of Dunzo
    How Does Dunzo Make Money?
    Dunzo Marketing Plan
    What Is Unique About Dunzo’s Business Model?

    Business Model of Dunzo

    Dunzo is an on-demand distribution network that has revolutionized how folks buy, exchange products, and travel. In today’s market, it’s an example of a two-sided channel. Buyers are on one end of the link, and sellers are on the other. It serves as an eCommerce platform, bringing together buyers and sellers.

    It adheres to a hyperlocal business model, ensuring app progress and longevity. It runs things via a phone app and a webpage. In the hyper-local market, the portal provides on-demand concierge. The firm runs using a data-driven approach that links shipping suppliers with clients in their direct proximity.

    Dunzo App
    Dunzo App

    Clients can even talk with the supplier via the chat room; they send pertinent product photos and interact effectively. The portal gives Dunzo money and a variety of other electronic payment methods. It makes great use of AI. for its clients, assisting them in providing a contented and sleeker interaction when people request it.

    As the market grows stronger, the firm gains traction, rivals arise, and the industry becomes far more competitive. It presently faces competition in the market with well-known brands such as Swiggy and Grofers.

    How Does Dunzo Make Money?

    Dunzo has divided its earnings into 5 different channels.

    • Transaction Fee– It charges a pertinent fee from the alliance shopper order, which can range between 15% and 30%.
    • Shipping Fee– Shipping fees vary from Rs. 10 to Rs. 60, based on location & order value.
    • Uptick cost – Also known as Surge pricing is used when demand in a specific location rises.
    • Service – Repair and maintenance, homecare, and so on.
    • Miscellaneous Bracket– It is known as a #kuchbhi demand, according to Biswas, the creator of Dunzo. The role determines who is in charge of such sections.

    The following are some examples of #kuchbhi requests:

    • Take a 15 seconds clip of my apartment as it is being built to ensure that everything is working perfectly.
    • Please bring my blazer from the apartment.

    Dunzo benefits from a larger consumer snippet because it’s in the Hyper-Local Delivery biz. Its clientele can span from a 65-year-old guy who needs his homeopathy delivered as promised to a 12-year-old youngster who borrows his mate’s classwork notebook.

    Dunzo Marketing Plan

    It experiences numerous challenges in its advertising campaigns. Its main aim is to share awareness of the app’s versatility by publicizing it via varied touchpoints. However, because most biz is done online, it effectively uses its internet site by building a reputation distinctive to its customers.

    Bollywood quotes:

    It employs Bollywood buzzwords and dialogue to pique the interest of the audience. The daily alerts are usually interspersed with beautiful songs or movie titles.

    Promoting through memes:

    It’s a well-known trend follower in memes and adverts. It quickly adapts to the web, and its fresh meme-based promotional tweets quickly become popular.

    Promoting on Social Media:

    Its content is frequently vibrant and synchronized with the logo’s primary green or black colors. On touchscreens, the label forms a powerful interactive world that instills optimism. It prefers Instagram, Twitter, and Facebook. It attempts to disseminate everyday life tweets through the use of their totems, Harri and Dunya. These characters, attired in Dunzo gear, portray Dunzo-thoughts partner’s in everyday situations. The app-based delivery company is on its way to Chennai.

    Last month, the portal launched in Hyderabad. It enables clients to generate a list of dispatch tasks. It’s focused on building brand awareness among its army. The aim is to show the activities and cohesion of the multiple brands as they’re all together in this time of turmoil. It expresses employee personal info and emphasizes the importance of their hard graft to keep things running. Its collaborators’ organizations were also disclosed.

    Hyper-Local Interaction:

    Because it handles hyperlocal stock, it is critical that the urban areas where it renders care are adaptable. It accomplished this by utilizing illustrators as well as modifying actual pictures. The label aspires to capture the heartbeat of the town and to become a factor in society.

    Twitter:

    It relies heavily on Twitter, like any label that provides customer care. With two-way interaction, they can ensure clients feel respected. It has lately become more pertinent than ever, as folks have more queries about shipments during the pandemic. It also aids in the promotion of brands and processes.

    The Ordinary’s Content:

    One of the most striking features of its online interaction is the way they generate content from everyday objects. These are mostly food-themed, which performs well due to the subterfuge and approachability. It helps users in seeing these items in a fresh way.

    Uniformity and Promotions:

    Dunzo was inspired by a popular Instagrammer named ‘Dude with a sign,’ who stayed in crowded locations with signage that discussed specific aspects such as informing people. It was one of the first labels to use the layout in their interaction. It’s since been used repeatedly in their interaction. Its #90sRedun advert evokes nostalgia. It harks back to such classic ads by remaking them with label assimilation, rewriting catchphrases with a flair, and using the heritage of these labels to travel us back to the good old days.

    What Is Unique About Dunzo’s Business Model?

    Though most rivals bring on a slew of suppliers and middlemen and then expect their users to locate a means around the facilities, it’s solely responsible for delivering the order to the consumer’s location.

    Its business plan is very flexible and adapts efficiently. For instance, when they noticed that a huge chunk of their clients was repetitively ascribing the same job, they introduced a repeat-task toggle.


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    Conclusion

    Every startup faces difficulties, and Dunzo was no exception. Initially, the venture had to deal with budget problems, an ineffectual delivery mechanism due to staff taking longer to finish tasks, trouble handling mobile and web apps, and increased costs.

    Dunzo aspires to be India’s hyperlocal Amazon & notable e-commerce hub. It strives to be a Unicorn with $1 billion worth. It intends to enlist vendors across niche spots and communities in 25 Indian cities in order to achieve a lucrative position.

    It intends to navigate international waters using a hyperlocal shipping business strategy in densely populated areas such as Singapore, Dhaka, and New York. It is recreating the notion of a 15-min city by increasing the accessibility and availability of services/goods.

    FAQs

    What is Dunzo’s business model?

    Dunzo follows a hyperlocal business model approach where the customer demands a product using the app and the delivery person delivers it from the nearby store.

    Is Dunzo B2B or B2C?

    Dunzo operates in the B2C on-demand space.

    Who is the CEO of Dunzo?

    Kabeer Biswas is the current CEO of Dunzo.

  • List of Companies Which Provides Work to Gig Workers of India

    Gig employment has revolutionized the Indian economy in recent years, providing a large number of jobs for the population and adding to the country’s GDP in the long run. It is getting so popular that people are actively choosing gig work over regular work due to the convenience and flexibility of the job. Companies that recruit gig workers save money on office space, equipment, and other expenses, while workers enjoy flexible work schedules and the opportunity to do something they like and also earn more by doing multiple gigs.

    Gig jobs were already popular before the pandemic, but since the COVID outbreak, many individuals who lost their normal employment have turned to gigs, which are very easy to find and offer an excellent opportunity to make money. More businesses are turning to gig workers in place of full-time staff, and their operational methods are shifting as a result. This allows them to hire more talent but at a lower cost.

    Companies that provide gig jobs are expanding in India, and they are assisting a large number of people who are looking for work. We’ll take a look at a few of these businesses in this article.

    List of Best Companies for GIG Workers

    1. Flipkart
    2. Urban Company
    3. Bigbasket
    4. Swiggy
    5. Zomato
    6. Amazon
    7. Dunzo
    8. PharmEasy
    9. Ola Cabs
    10. Porter
    11. Uber
    12. Mr. Right
    13. Blinkit

    About Gig Economy and Benefits and Challenges of Gig Workers

    Flipkart

    Flipkart - Gig Economy Company
    Flipkart – Gig Economy Company

    Most of the gig workers working at Flipkart are delivery service people. Founded in 2007 by Sachin Bansal and Binny Bansal, the e-commerce giant connects sellers to the consumers and delivers the products to the customers. Flipkart also provides training to its supply chain employees and provides them with all the gear necessary for the job.

    Urban Company

    Urban Company - Gig Economy Company
    Urban Company – Gig Economy Company

    Urban Company is an on-demand home service platform that allows consumers to access a variety of services from the comfort of their own homes. Urban Company currently has 35,000+ skilled professionals providing 7,50,000+ services each month, as well as having a worldwide presence in four countries.

    Bigbasket

    Bigbasket - Gig Economy Company
    Bigbasket – Gig Economy Company

    Founded in 2011, Bigbasket is an online grocery delivery service that brings goods to your home once you place an order. The company employs roughly 35,000 people across 30 Indian cities, a large percentage of which are delivery drivers.


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    Swiggy

    Swiggy - Gig Economy Company
    Swiggy – Gig Economy Company

    Swiggy is an online food delivery service that brings food right to your door. Founded in 2014, Bangalore-based company that operates in 500+ cities. Swiggy is also known as one of the fastest-growing unicorn companies in India. This delivery business, which employs over 1,30,000 people, makes around 1 million deliveries every day.

    Zomato

    Zomato - Gig Economy Company
    Zomato – Gig Economy Company

    Zomato was launched in 2008 as Foodiebay, and in 2010 it was renamed Zomato Media Pvt Ltd. Deepinder Goyal and Pankaj Chaddah were the founders of the Zomato. The business joined India’s Unicorn club in 2018. It is available in a variety of countries, including the United Arab Emirates, Sri Lanka, Canada, Australia, and the United Kingdom.

    Amazon

    Amazon - Gig Economy Company
    Amazon – Gig Economy Company

    Amazon first entered the Indian market in 2013, and it has since grown to become one of the country’s largest online retail platforms. Amazon has created Flex, which provides part-time delivery work and other Amazon gig jobs in India for workers who want to make extra money. Those who have their own vehicles are eligible to apply for the delivery job, and can earn around Rs.140 per hour.

    Dunzo

    Dunzo - Gig Economy Company
    Dunzo – Gig Economy Company

    Kabeer Biswas, Ankur Agarwal, Dalvir Suli, and Mukund Jha established Dunzo in 2014. It’s an online service that delivers necessities and groceries to customers’ homes. The company is headquartered in Bangalore. Jaipur, Gurgaon, Delhi, Chennai, Pune, Bangalore, Mumbai, and Hyderabad are among the eight major cities in India where Dunzo is now active.

    PharmEasy

    PharmEasy - Gig Economy Company
    PharmEasy – Gig Economy Company

    PharmEasy is an online drug and healthcare supplies delivery service based in Mumbai. The application also provides online doctor consultations and telehealth. PharmEasy app works by taking the customer’s prescription, verifying it at the store, and then delivering the medications as needed. During the pandemic, the company also launched the gift a mask campaign, in which customers were encouraged to donate a mask to frontline employees, with the company matching each donation.

    Ola Cabs

    Ola - Gig Economy Company
    Ola – Gig Economy Company

    Ola cabs, often known as Ola, is an online taxi and rideshare service that offers consumers rides that can be simply booked online. The company, which is based in Bangalore, provides services in practically all of the country’s main cities. Despite its many issues, Ola continues to have a large user base in the country.

    Porter

    Porter - Gig Economy Company
    Porter – Gig Economy Company

    The company was founded in 2014 and is active in over 13 cities and has served over 50 lakh customers. The Porter provides transportation aids to the customers, which also helps the owner-drivers with employment and provides them with a consistent source of income. For now, the company has around 2 lakh owner-drivers.

    Uber

    Uber - Gig Economy Company
    Uber – Gig Economy Company

    Uber began operations in India in 2013, and it has since served over 95 million riders and drivers. It is an online taxi and rideshare company that accepts online reservations for rides. Uber India has supplied gig jobs to a large number of drivers, however the Uber structure in India is very different from that in other developed countries.


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    Mr. Right

    Mr. Right - Gig Economy Company
    Mr. Right – Gig Economy Company

    Mr. Right is a home service business that offers a variety of services such as appliance repair, deep cleaning, and more. The company accepts orders online and will send a professional with a good track record to the customer’s home to complete the work. The organization employs over 60,000 freelancers and offers a variety of home services.

    Blinkit

    Blinkit - Gig Economy Company
    Blinkit – Gig Economy Company

    Blinkit, formerly Grofers, is an online platform for ordering groceries and other necessities. Albinder Dhindsa and Saurabh Kumar founded the company in 2013. The company began operations in Delhi and has since expanded to other cities. The company’s goal is to alleviate the problems and inconveniences that customers and merchants face as a result of the market’s disorganized setup.

    Conclusion

    Gig jobs are slowly but steadily gaining popularity in India. Because of the pandemic, there has been an increase in gig workers, and some individuals are enjoying it and do not want to return to their former jobs. Gig jobs offer convenience and flexibility. Gig workers make up a major portion of the country’s workforce and contribute significantly to its GDP. It is something that the authorities must address, and actions to protect gig workers and provide them with fair working conditions must still be taken.

    FAQs

    What is gig work?

    Gig workers work as short-term, temporary, or independent contractors for one or more companies, rather than a regular, in-office, full-time position with a single corporation.

    How much do gig workers earn in India?

    The average salary for gig workers in India is around Rs 12,000 to Rs 16,000.

    Delivery driver is the most popular gig job.

    What is called Gig economy?

    Gig economy is a workforce environment for short-term employment, contractual jobs, and independent contractors who do not get monthly wage, isntead they get paid for completing a Gig.

    Which are the Gig Economy Companies in India?

    Top 10 Gig Economy companies in India are:

    • Flipkart
    • Urban Company
    • Bigbasket
    • Swiggy
    • Zomato
    • Amazon
    • Dunzo
    • PharmEasy
    • Ola Cabs
    • Porter
  • Dunzo Marketing Strategy: How Dunzo Used Social Media To Its Advantage

    The food supply was taken over by apps such as Swiggy and Zomato and Ola, Uber and Rapido took over the rides. But Dunzo combined both possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting source of services.

    For them to focus on social distance and hygiene controls immediately when creating a brand recall is of utmost importance. Here is a Dunzo Case study that focuses on the dunzo marketing strategy.

    What is Dunzo?
    Dunzo’s Marketing Strategies
    Frequently Asked Questions


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    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport. It provides food supply, pick-and-drop facilities, distribution of packages, local messages and a whole list that goes on. The Dunzo USP, can be understood with Dunzo tagline, ‘Let’s Dunzo it’ which basically means that the platform is the destination if anything is to be moved from one location to another. The Dunzo founder is Kabeer Biswas, who launched the platform in January 2015. The headquarters of Dunzo is based in Bengaluru Karnataka.

    Dunzo is the first direct investment of Google in India due to its sound approach. Some of Dunzo features of dunzo are its easy payment options, integration with social media, GPS tracking in real time, OTP assessment, cashbacks & discounts. Dunzo target audience is anyone and everyone who uses their smartphones.

    Dunzo logo
    Dunzo logo

    Dunzo Services

    Since Dunzo branding is based on being a consumer service platform, it offers a wide services such as sending packages, pick up and drop services, grocery or laundry delivery, local couriers, medicine deleivery, meat and fish supplies, online food ordering.

    How does Dunzo work?

    Dunzo is a simple app to use. The user raises a task, specifying what they want done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface, while dunzo customer care is  efficient in helping their customers.


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    Dunzo’s Marketing Strategies

    In its commercial campaigns, it faces many obstacles. The key goal of Dunzo marketing strategy is to spread knowledge about the multi-usefulness of the app by promoting it through using various means that can be online or offline. But since Dunzo marketing is done online these days, the platform uses Dunzo social media pages to successfully create a unique identity to its consumers.

    Dunzo’s USP

    References from Bollywood

    To draw people’s interest, Dunzo marketing uses phrases and dialogues from Bollywood. The everyday notifications are typically interwoven with powerful songs or film titles.

    Dunzo uses Bollywood References

    Meme Marketing

    In Memes and Dunzo Ads, the brand is an influential trend follower. Through Dunzo instagram page, you can see that the brand easily adapts to the Internet and its new meme-based posts for marketing becomes trending. The Dunzo memes are well known for being relevant and witty.

    Dunzo Meme Marketing

    Moment Marketing

    Dunzo moment marketing is a strategy where a brand designs marketing messages or advertisements by using relevant content from the current events. Dunzo is an expert when it comes to moment marketing because they pick up the right topic, which the customers know well about. These marketing campaigns capture the attention of people especially on social media and gain followers.


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    Social Media Marketing

    Dunzo marketing material is often vivid and coordinated with the key green or black colours of the Dunzo logo.  The brand creates a strong immersive environment, which instils optimism on small screens. As for Dunzo social media involvement, Instagram, Twitter and Facebook work well for the brand. It strives to spread daily life posts with the aid of its mascots, Harri and Dunya. These characters, dressed in Dunzo gears, represent the thoughts of a Dunzo-partner in daily circumstances.

    Dunzo branding aims on creating brand communication around its troops. The goal is to illustrate the operations and unity between the various brands because, in this time of crisis, they are all together. Dunzo also shares individual employee information and stressed their hard work to keep things going. The organizations in which Dunzo had collaborators were also communicated.

    Dunzo Social Media Marketing

    Dunzo Comic Series

    Dunzo ads has come up with a unique way of engagement called “Dunya Ki Duniya” revolving around a character called “Dunya” and her everyday life. This is a fun and a quirky way to market the brand and its services. Sometimes, Dunzo Memes also have other comics in them.

    Hyper-Local Communication

    As Dunzo manages hyperlocal supplies, it is important that the urban spaces for which Dunzo provides services are expandable. It did so by using graphic designers as well as by manipulating real-life images. Dunzo USP is to catch the pulse of the city and describes how it wants to make a part of people’s lives.

    Dunzo Hyper-Local Communication

    Dunzo- Business Model | Founders | Revenue | Tagline | Story
    Dunzo is a Bangalore-based startup in India. Know about Dunzo company’s business model, revenue model, founders, and more about dunzo business.


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    Twitter

    Like any other brand that deals with customer service, Twitter is key to Dunzo. Dunzo uses twitter to make customers feel heard with two-way communication. Recently, it has become more relevant than before as people tend to have more questions about deliveries during the lockdown. It is also helping them highlight available brands and operations

    Content in the Mundane

    One of the interesting aspects of Dunzo social media communication is how they create content out of mundane objects. These are almost always themed around food, something that works well because of the intrigue and relatability factors. Dunzo app help people look at these objects in a new light.

    Dunzo’s Content in Mundane

    Campaigns and Consistency

    Dunzo ads campaign got its inspiration from a famous Instagrammer ‘Dude with sign’ who stood in public places with signboards that had various topics like spreading awareness spoken about. Dunzo marketing strategy was among the first set of brands to have used the format in their communication. Since then, it is something that has been consistently used in their communication multiple times.

    Dunzo’s Woman Empowerment Campaign

    Dunzo brand positioning is such that it delivers nostalgia with the #90sRedun campaign. Dunzo uses memes to pay  tribute to iconic commercials by redoing them with brand integration, rewriting taglines with a twist, and utilizing these brands’ legacy to pull us back into simpler times.

    Dunzo 90’s Campaign

    Conclusion

    Dunzo’s marketing strategy success is evidenced by the fact that it became a verb, let’s say Dunzo! In order to increase public engagement, it is crucial that brands develop trendsetting marketing strategies. As companies expand, the clutter is important and the right audience is reached. Modern marketing techniques, which publicity companies would use, are available for this. With the help of this Dunzo case study you can also take tips and improve your marketing skills.


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    💻
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    Frequently Asked Questions

    What is Dunzo’s USP?

    Dunzo USP – Mobile-based virtual personal assistant for the city and urban people, assigning real people to get complete chores involving consumer goods, for a specified service fee within the city limits.

    Who are Dunzo’s target audience?

    Dunzo’s target audience is anyone who uses their mobile. This is to create platform for all age groups to make use of it.

    What services does Dunzo provide?

    Dunzo can change the way you move things, how you shop and lets you access your city. Dunzo is an app that connects you to the nearest delivery partner who can make purchases, pick up items from any store or restaurant in the city and bring them to you.

    How does Dunzo work?

    Dunzo app is simple to use. The user raises a task, specifying what they want to be done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface.

    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport.

  • Startups Funded by Blume Ventures

    Blume is an inaugural investment fund that offers both capital and direct mentoring assistance to start-ups. They normally invest in technology-based startups led by entrepreneurs obsessed with addressing difficult issues, which are unique to India and have an effect on wide markets. Their vision is to be the main line to support the best new start-ups in India – encouraging them to ‘Blume.’ It is one of the most prolific and valued VCs of India today, with 22 exits, more than 75 involved portfolio startups and $225 million in capital management.

    Blume has participated in the B-to-D rounds of online learning company Unacademy, the robotics company Gray Orange, the Gadget repair firm Servify and the insurance company Turtlemint, the shipping company Dunzo, the makeup company Purplle. With its third 102 million dollars fund and acquisitions in early stage technology-led start-ups, Blume has closed the fund.

    List Of All The Startups funded by Fireside Ventures
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    How does it help Startups to grow?

    Filled the void
    Filled the void 

    In 2010, Blume Ventures was started by Karthik and Sanjay to rethink entrepreneurship funding for India. In 2010. They did so by the creation of an unconventional venture company which could operate at the pace but be institutionalized in its approach of an angel investor.

    This start-up investment fund has grown and funded transformative projects and passionate entrepreneurs in three funds to become a core player in the start-up ecosystem of India. They participated in and contributed to the construction of over 100 startups, in geographical and vertical areas.

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    What kind of Startups does it Invest in?

    They aim to spend roughly 60–65 percent of the new fund in domestic heavy industries, including medical services, financial services, tourism, exchange and brands, employment and education, and digital media and entertainment. Other companies that innovate and engineer with local talent pools, and still scale internationally, are the software (Cloud, IT, analytics, SaaS, vertical software) and deep technology (agritech, defense, robotics, IoT, blockchain).

    This list of organizations invested in by Blume Ventures:

    1. Dunzo

    Dunzo Logo
    Dunzo Logo

    In pre-series A round of funding led by Aspada Investment Advisers and Blume Ventures, Chat-based regular tasks management software dunzo has increased $650K (around INR4.4 Cr). Ankur Aggarwal, Dalvir Suri, Mukund Jha and Kabeer Biswas began Dunzo in 2015. The startup features a chat gui, which enables users to create to-do lists and cooperate with partners (sellers) to accomplish them. It uses AI (artificial intelligence) and human operators to offer solutions for the everyday tasks of consumers. The rates of 10,000 ‘moments of customer enjoyment’ now run every month.

    In four areas – sending, ordering, fixing, and home services – Dunzo currently offers solutions. Personal assistant chat applications easily catch up in India. These applications use chat to interrupt local exchange in the region, estimated to be an industry of $750 billion.

    Dunzo Company Profile – Business Model | Founders | Revenue | Competitors | Funding
    We yearn to live hassle-free lives. And smartphones have a major role to play inachieving this dream. Mobile apps have given us the kind of freedom and leveragethat was hard to imagine a decade back. Product delivery is one domain which hasbeen streamlined with the radical innovations in mobile a…

    2. Unacademy

    Unacademy Logo
    Unacademy Logo

    India’s got a new unicorn start-up.  Unacademy revealed a new $150 million funding round for online learning located in Bangalore. Unacademy helps students train for challenging tests and those taking graduate courses to enter a program. In its app, students view teachers’ live classes and then participate in conferences to further review subjects. In recent months, a host of high-profile personalities, such as the Indian politician Shashi Tharoor, have conducted online interviews on a variety of subjects, which have extended their reach to the students.

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    3. BeatO

    BeatO Logo
    BeatO Logo

    The health technology start-up BeatO revealed it will all enter the extremely complex Southeast Asian market. The startup will make its debut on the ASEAN market by first releasing its products on the Singapore market. This promotes the treatment and regulation of diabetes. It is the first ever international expansion of BeatO and in accordance with the company’s long-term goal of entering a region where patients with diabetes are more penetrated. Singapore is perfectly tailored to the bill because it has a 10.5% diabetes rate relative to the 8.8% global average.

    The business says that the COVID 19 pandemic has helped greatly. It claimed that the COVID 19 accelerated digital healthcare adoptions and noted improved participation rates with a much higher level of blood sugar testing, diabetes educators and platform consultations. In a Series A round in early 2020, the health-tech startup raised USD 4.1 million and to date raised USD 7 million in funding. Leo Capital, Blume Ventures and several others are some of its famous investors.

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    4. LoveLocal

    LoveLocal Logo
    LoveLocal Logo

    LoveLocal, which was created by Akanksha Hazari, digitizes the neighbourhood shopping experience and organizes local Indian retailers. By allowing local distributor companies like e-tailers to digitize customer relations, and perform tailored promotions and loyalty, LoveLocal brings district stores across segment, internet and convenience, with the best possible distribution, operation, credit and freshness promised by local retail companies, to handle all household business and tasks in one area.

    In addition to the prominent investors of angel, including Kevin Aluwi’s CEO and Co-Founder of Gojek and Survir Varma, M.Paani recently raised US$ 5.5 million in the Series A funding round led by AC Ventures, Henkel, and Candy. The round was also attended by established investors Chiratae Ventures and Blume Ventures.

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    5. Purplle

    Purplle Logo
    Purplle Logo

    Purplle is funded by Blume Ventures, IvyCap Ventures, JSW and more than 30 million dollars earned by Goldman Sachs and Verlinvest last year. The Spring Marketing Capital fund has invested in Purplle, the beauty e-commerce website, for the first quarter, $1 million from the company’s maiden fund. In late 2011, Taneja (CEO) and Rahul Dash co-funded the Mumbai-based startup, and the website came into being in January 2012.

    The portal sells men and women products for skin care, make-up, hair care, body care and beauty equipment (electronics). Brands such as Davidoff, Hugo Boss, Elizabeth Arden, Victoria’s Secret, Lakme, L’Oreal and Maybelline.com are available here. The labels are the finest brands available. The business already has offices in the NCR area in Bangalore in addition to Mumbai and now plans to open a new one. Furthermore, by mid-2014, the company plans to extend the spa/salon to eight towns, such as Bangalore, Pune, Hyderabad and Chennai.

    Purplle.com | Indian Company | Company Profile |
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Starting from clothes to medicines, everything is in our reach with just fewclicks on our side. S…

    6. SquadStack

    SquadStack Logo
    SquadStack Logo

    In Series A funding round led by Chiratae Projects, San Francisco and New Delhi-based SalesTech start-up SquadStack raised $5 million (nearly INR 36.8 Cr). This round was also attended by the company’s current investor, Blume Ventures. This funding is used by SquadStack to drive product development and attract top product, technical and data sciences talent in the United States and India.

    In 2014, Apurv Agarwal, Rishabh Ladha and Vikas Gulati, Kanika Jain were formed by SquadStack. The platform increases the productivity of customers who sells high-tech goods and services in sectors like immovables, financial services, education, health care and the retail industry. In 2018, SquadVoice, which was rebranded as SquadIQ in the Indian markets, also began its Sales Acceleration.

    Indian Startups – Funding & Investors Data [January 2021 Updated]
    Ideas, creativity, and execution are essential for a startup to flourish. Butare they enough? A startup succeeds in the long run only if it can scale as andwhen required. Investors provide startups and other entrepreneurial ventureswith the capital—popularly known as “funding”—to think big, grow …

    Conclusion

    Blume Ventures funds in the subsequent financing rounds of Funds I, IA and II portfolio start-ups. The fund has a 24-month funding cycle and startups as they have business openings. By mid-2020, the organization plans to participate in the fund. As of now, it has previously invested in Fund IIA, Unacademy, Grey Orange, Servify, Turtlemint and Dunzo, Purplle and IntrCity.

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