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  • Droom: India’s First Online Market Place for Automobiles!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Today, we are not new to the concept of buying and selling automobiles online. But back then, it was a big deal. Yes, we are talking about the period before the emergence of Droom.

    Droom was founded by Sandeep Aggarwal in 2014 after he left Shopclues. Based out of Gurugram, Droom is an online marketplace to buy and sell new and used automobiles.

    With the sole vision of becoming a pioneer in this sector, Sandeep Aggarwal forayed into the startup ecosystem. Though he began quite late in this sector, at the age of 45 years, he could boast of having successfully built a startup that was worth over $1 billion.

    In this article, let’s explore Droom’s startup story, its founders, business model, revenue model, funding, growth, IPO, shareholding, financials, and more.

    Droom – Company Highlights

    Startup Name Droom
    Headquarter Gurugram, India
    Sector Automotive eCommerce
    Founders Sandeep Aggarwal
    Founded 2014
    Parent Organization Droom Technology Private Limited
    Website droom.in

    Droom – About and How Droom works
    Droom – Target Market Size
    Droom – Founder/Owner and Team
    How was Droom Started?
    Droom – Startup Launch
    Droom – Business Model and Revenue Model
    Droom – Competitors
    Droom – Name, Tagline and Logo
    Droom – Funding and Investors
    Droom – Shareholding
    Droom – Growth
    Droom – Financials
    Droom – IPO
    Droom – Products And Services
    Droom – Mergers and Acquisitions
    Droom – Partnership
    Droom – Awards
    Droom – Future Plans

    Droom – About and How Droom works

    Droom is an AI and data science-driven online transactional platform, which offers 21st-century experience in buying and selling used and new automobiles in India and other emerging markets. The startup has built an entire ecosystem around used automobiles for the digital economy, including Orange Book Value (used vehicle pricing engine), Eco (1,000+ points vehicle inspection), History (history records for used vehicles), Discovery (dozens of pre-buying & selling tools) and Credit (India’s first and only marketplace for a used auto loan and dealer financing).

    Droom

    The Droom company caters to individual buyers and sellers, dealers, and large enterprises not only for buying and selling but also for the entire life cycle management and all automobile ancillary services. It is an online platform that connects buyers and sellers of used cars, new vehicles, motorcycles, and even aircraft. There’s a huge scope in India for used vehicles, where there are four main issues that are noticeable:

    1. The condition of the vehicle
    2. Price Factors
    3. Documentation
    4. Trust

    And the most important issue is the trust factor between the dealing parties.

    Droom.in
    How Droom works for a Buyer

    Droom – Target Market Size

    As per the recent calculations, India’s automobile industry is worth over $225 Billion. Out of which, $60 Billion is comprised of ancillary services such as warranty, insurance, and services. The remaining $160 Billion is primarily split between new vehicles and used automobiles.

    With an 80% market share of automobile transactions online, Droom is India’s largest automobile platform online and the 4th largest E-Commerce company. Besides India, Droom is available in Singapore, Thailand, and Malaysia and OBV is available in over 38 countries globally, making OBV the world’s number one benchmark pricing engine.

    CarDekho Company Profile – Displaying Almost Anything and Everything About Automobiles
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    Droom – Founder/Owner and Team

    Sandeep Aggarwal is the founder and CEO of Droom.

    owner of droom
    Sandeep Aggarwal – Founder of Droom

    Founder of Droom Sandeep Aggarwal is a serial entrepreneur, angel investor, internet visionary, and philanthropist. He is popularly known as the father of marketplaces in India. He has founded two marketplaces in India so far – ShopClues in 2011 and Droom in 2014.

    Aggarwal’s entrepreneurial journey began with ShopClues, which he co-founded with his wife Radhika Aggarwal, and Sanjay Sethi in 2010. Post the insider trading allegations, to safeguard the reputation of ShopClues, Sandeep backed out of the company and went on to launch India’s first online platform for buying and selling automobiles – Droom.

    How was Droom Started?

    Sandeep Aggarwal started Droom in 2014 with the vision to fix the problem of trust in the online used-car business. The platform initially started as an online marketplace for used cars in Delhi. Three months later, it was dealing in used cars and two-wheelers but still in New Delhi.

    Exactly one year later, the company was dealing in used cars and two-wheelers across 100 cities of India. And post six months, Droom was all set to provide services like insurance, roadside assistance, and warranty inspection to its consumer base. By the time 2018 came, it had automobiles across 48 categories including planes, bicycles, segways, golf carts, and yachts among others. In a short span of five years, they have come far by building the business one step at a time.

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    Droom – Startup Launch

    Digital platform Droom gave its team a lot on its plate with its launch. With 85% of the business coming in from used automobiles, the team grasped that building trust was key to success. Hence as remedial measures, the team went the extra mile and built not one but four different product modules to address the trust issues of the customers:

    1. The first product module is named Eco. It is an inspection tool that checks a vehicle on various 121 checkpoints before it is certified by the Droom technician.
    2. Orange Book Value is very similar to the Kelley Blue Book in the US. this module uses algorithms to find the fair price of a vehicle based on its make model, insurance, ownership, and condition.
    3. The next product module is where the company rates sellers so that buyers are more informed.
    4. The last product module offers a thorough history of the vehicles, based on details from companies, insurance providers, and the police which is sectioned under “Droom history”. This has data of over 200 million vehicles from over 1,000 road transport offices in India.

    Droom – Business Model and Revenue Model

    The Droom business model has four formats i.e. B2C, C2C, C2B, and B2B, and three pricing formats – Fixed Price, Best Offer, and Auction. The platform offers a wide range of categories from bicycles to planes and all automobile services such as warranty, RSA, insurance, and auto loan.

    “We are a performance-based marketplace. We don’t charge any one-time payment; we only make money when the seller makes money”, says Droom Owner Sandeep Agarwal.

    Droom, at majority, makes money from commissions and subscriptions.

    On the commission module, there are quite a few variations. The commission varies from 2% to 2.5% for used cars, and 2.5% to 3% for used motorcycles. When it comes to new automobiles, it is 1% to 1.25% or merely a flat booking fee.

    15% of the Droom revenue comes from dealer subscriptions that range anywhere between INR 45,000 and INR 1,00,000. The company also provides comprehensive reports on a vehicle to buyers for up to INR 100. All in all, 92% of the used car business comes from B2C, 7% comes from C2C, and the rest comes from B2B.

    CARS24 Company Profile – India’s Largest Used Car Marketplace | Founder | Funding
    Company Profile is an initiative by StartupTalky to publish verified information
    on different startups and organizations. The content in this post has been
    approved by the organization it is based on. Selling a car used to be a tedious task before these portals made our lives
    easier. One such porta…
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    Droom – Competitors

    ZigWheels, CarDekho, and CarTrade were the major Droom competitors in the second-hand automobile segment when it started. But where it had a superior edge was that it developed a market, whereas the existing market players were only in the business of product discovery.

    The tagline of the brand is “Droom – Tu bindaas ghoom“

    Droom Tagline
    Droom Logo

    The experience offered by Droom is encapsulated in the tagline of the ads, “Miley feeling nai wali” (Gives you a brand new feeling).

    Droom – Funding and Investors

    Droom is a Singapore Holding Company with subsidiaries in India and the United States. The company has so far raised close to $333 Million over 8 rounds of funding. The last funding round of the company came in on July 28, 2021, when it raised around $200 million from 57 Stars, Seven Train Ventures, and some other existing investors.

    Date Stage Amount Investors
    July 28, 2021 Pre-IPO Round $200 million 57 Stars, Seven Train Ventures
    June 20, 2019 Series F $10 million –
    October 4, 2018 Series E $30 million Joe Hirao
    May 17, 2018 Series D $30 million Toyota Tsusho
    July 5, 2017 Series C $20 million Digital Garage, Integrated Asset Management
    June 1, 2016 Series B $25 million BEENEXT, Digital Garage
    July 30, 2015 Series A $16 million Lightbox
    June 20, 2014 Seed Round $2 million –

    Some of the prominent investors are Lightbox, Beenext, Beenos, Digital Garage, Toyota Tsusho Corporation, Joe Hirao, and Integrated Assets Management.

    Droom Marketing Strategy and Growth over the years
    Droom is an online marketplace for used vehicles. Know the marketing strategy of Droom that made it a reliable automobile e-commerce platform.
    StartupTalkySourav Dey

    Droom – Shareholding

    Droom’s shareholding pattern as of (November 2023), sourced from Tracxn:

    Droom Shareholders Percentage
    Sandeep Aggarwal 30.6%
    Lightbox 22.9%
    Beenext 9.9%
    Beenos 8.5%
    DG Ventures 3.5%
    Ana Friedman 2013 Irrevocable Trust 1.5%
    Itschak Friedman 2012 Family Trust 1.0%
    Chaim Friedman Trust 0.5%
    Security 1.6%
    Integrated Asset Management 0.9%
    Ungar Friedman Investment 0.8%
    Fast Gain International 0.7%
    Toyota Tsusho 0.6%
    Evenstar Master Fund Spc 0.6%
    Jumpex Worldwide Limited 0.6%
    Pt Karang Mas Investama 0.5%
    RSI Home Products 0.5%
    Merchant Capital 0.2%
    IA Group 0.2%
    S.a.n. Garment Manufacturing 0.1%
    Success Elements < 0.1%
    Angel 14.0%
    Other People 0.1%
    Total 100.0%
    Droom Shareholding

    Droom – Growth

    In the calendar year 2019, Droom generated $1.3 Billion in annualized GMV and $32 million in net revenue with growth at a rate of 100% Y/Y.

    “We feel this momentum will continue as the auto industry fares better. We hope to achieve $2 billion in GMV this year(2020) and $65 million in net revenue. By next year’s end(2021), we hope to hit $3 billion in GMV,” says Sandeep Aggarwal, Founder & CEO, Droom

    Droom has a presence in 1000+ cities across India (India’s largest hyper-local marketplace), and boasts of having over 350K auto dealers (the largest auto dealer platform in the World). Besides, Droom also claims to have:

    • 35 Million+ monthly visitors
    • Around 12 Million+ app downloads and

    Furthermore, it has its subsidiaries in India and the United States. The company has so far raised close to $333 Million.

    Droom company has turned itself into a public limited company from a private limited company, as of August 2021. The company further converted the name of its Indian entity to Droom Technology Limited from Droom Technology Private Limited.

    Droom – Financials

    Droom has seen fluctuating financial performance over the last few years. Revenue declined significantly in FY24 compared to FY23, while expenses also decreased. However, the company continues to report losses.

    Particulars FY24 FY23 FY22 FY21 FY20
    Revenue INR 90 crore INR 262.6 crore INR 390.2 crore INR 135.5 crore INR 181.4 crore
    Expenses INR 130.5 crore INR 325.4 crore INR 527.2 crore INR 204.4 crore INR 270.9 crore
    Profit/Loss INR -40.4 crore INR -62.1 crore INR -137 crore INR -68.9 crore INR -89.6 crore
    Droom Financials
    Droom Financials

    Droom’s revenue dropped from INR 262.6 crore in FY23 to INR 90 crore in FY24, indicating a sharp decline. Expenses also decreased from INR 325.4 crore to INR 130.5 crore, resulting in a lower net loss of INR 40.4 crore compared to INR 62.1 crore in FY23.

    Droom Revenue Breakdown

    Particulars FY24 FY23
    Revenue from Operations INR 85.4 crore INR 253.3 crore
    Other Income INR 4.6 crore INR 9.4 crore
    Total Revenue INR 90 crore INR 262.6 crore

    Revenue from operations declined sharply from INR 253.3 crore in FY23 to INR 85.4 crore in FY24, while other income also dropped slightly.

    Droom Profit/Loss Breakdown

    Particulars FY24 FY23
    Gross Profit – –
    Operating Profit – –
    Profit/(Loss) Before Tax INR -40.5 crore INR -62.7 crore
    Tax Expense 0 INR -0.6 crore
    Net Profit/(Loss) INR -40.4 crore INR -62.1 crore

    Droom’s net loss reduced from INR 62.1 crore in FY23 to INR 40.4 crore in FY24, mainly due to lower expenses.

    Droom Expenses Breakdown

    Particulars FY24 FY23
    Employee Benefit Expense INR 26.3 crore INR 42.9 crore
    Finance Costs INR 0.9 crore INR 2.2 crore
    Depreciation & Amortization INR 2.3 crore INR 3.2 crore
    Other Expenses INR 100.9 crore INR 277 crore
    Total Expenses INR 130.5 crore INR 325.4 crore

    Total expenses saw a major reduction from INR 325.4 crore in FY23 to INR 130.5 crore in FY24, primarily due to a drop in other expenses and employee costs.

    Quick Summary:

    • Revenue fell significantly from INR 262.6 crore in FY23 to INR 90 crore in FY24.
    • Expenses decreased substantially from INR 325.4 crore to INR 130.5 crore, leading to a lower net loss.
    • Net Loss reduced from INR 62.1 crore in FY23 to INR 40.4 crore in FY24.
    • Lower operational activity is evident in declining revenue and expense figures.

    This analysis highlights a major slowdown in Droom’s financial activity, with a notable decrease in revenue and costs, but continued losses.

    Droom – IPO

    Droom Technology Ltd. plans to go public in June 2025, as announced by founder Sandeep Aggarwal in December 2023. The company had earlier withdrawn its IPO plans and DRHP from SEBI but has since focused on product innovation and revenue growth. Droom works with over 21,800 used car dealers across nearly 1,100 cities. In June 2021, it secured $200 million in a pre-IPO funding round. Droom plans to raise INR 1,000 crore ($1.37 billion) through its IPO, aiming for a valuation between $1.2 billion and $1.5 billion.

    Droom to File INR 1,000 Cr IPO Draft by June
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    Droom – Products And Services

    Droom Rental

    On its 10th anniversary of receiving its first order, Droom, an automobile marketplace, launched Droom Rental in January 2025. Powered by tech and AI, this platform offers a vast selection of over 25,000 vehicles across nine categories, including cars, bikes, scooters, buses, yachts, ambulances, helicopters, and even planes.

    Droom Ventures into Car Rental with New Offering
    Droom introduces a new offering to step into the car rental industry, marking its latest move to diversify services.
    StartupTalkyNitin Konde

    Droom Credit

    On April 13, 2017, Droom launched Droom Credit, an end-to-end online and fully automated credit marketplace that offers unbeatable credit terms, a paperless process, fully automated workflow management, and an auto loan marketplace for used cars. Loan approval can be obtained in 30 seconds through this platform.

    Jumpstart

    Droom launched a unique service they named Jumpstart on May 6, 2020, to assist automobiles that were left idle during the COVID-19 lockout in starting up again. Using the brand’s Eco platform, this doorstep service solution provides technical assistance that can be called in to perform simple repairs on bikes and enable them to get back on the road after the pandemic’s months-long hiatus.

    Cloud Services

    Based on its own technology and software products with a data science foundation, Droom introduced Droom Cloud Services on April 18, 2023.

    Droom – Mergers and Acquisitions

    In November 2019, Droom acquired Xeraphin Finvest Pvt. Ltd. This acquisition was done with the vision to further strengthen the company’s dedicated consumer base and dealer credit marketplace. To date, its credit operations have processed more than 10,000 loans in the last 12 months. Droom has credit and finance partners including IDFC First Bank, Yes Bank, Tata Capital, Manappuram Finance, Faircent, Hero Fincorp, Cashkumar, and Lendbox.

    Droom – Partnership

    Toyota

    To penetrate the Southeast Asian market, Droom has partnered up with Toyota Tsusho Corporation, a division of the Toyota Group in 2018, a Japanese automaker. The company plans to expand internationally by utilizing Toyota’s dealership network, inventory, and leadership. South East Asia will be the partnership’s primary focus.

    Turtlefin

    In order to offer motor vehicle insurance services, the insurtech platform Turtlefin has teamed up with Droom Technologies on October 13, 2022, an online marketplace for the purchasing and selling of new and used cars.

    Droom – Awards

    • DIGIXX Awards recognizes Founder & CEO, Sandeep Aggarwal as Person Of The Year.
    • Founder & CEO, Sandeep Aggarwal has been awarded the “Digital Entrepreneur of the Year” by the Haryana Gaurav Awards
    • Sandeep Aggarwal has been awarded the “Business Leader of The Year” by the World Federation of Marketing Professionals
    • Droom won Silver and Bronze at the exchange4media Primetime Award 2017 for Best Creative Advertising
    • Awarded Silver and Bronze in Magzimise Awards 2017
    • Awarded Bronze in the coveted Effie Awards 2018

    Droom – Future Plans

    At the moment Droom is one of the highly rated used car startups in India and only aims to expand further. Droom is looking to replicate its success in the international market, given that it is now eyeing being listed on Nasdaq or in India by 2022. And that is not where it ends, the company is also looking at a gross revenue of $3 billion to $3.5 billion and a net revenue of $110-120 million. With the signed MOU with Toyota, Droom will expand in Singapore, Indonesia, Malaysia, the Philippines, Vietnam, Thailand, Cambodia, Myanmar, and Laos by 2020. They want to be known beyond Droom India.

    FAQs

    What is Droom?

    Droom is an AI and data science-driven online transactional platform, which offers 21st-century experience in buying and selling used and new automobiles in India and other emerging markets.

    How does Droom make money?

    Droom at majority makes money from subscriptions and commissions.

    • 15% of Droom’s revenue comes from dealer subscriptions that range anywhere between INR 45,000 and INR 1,00,000.
    • The commission varies from 2% to 2.5% for used cars
    • 2.5% to 3% for used motorcycles
    • For new automobiles, it is 1% to 1.25% or merely a flat booking fee.

    Who is Droom founder?

    Sandeep Aggarwal is the founder and CEO of Droom.

    What is Droom net worth?

    Droom was last valued at $1.2 billion in 2021, as per Tracxn.

    Which Droom parent company?

    Droom’s parent company is Droom Pte Ltd, a Singapore-based holding entity. 

  • By June, Droom will Submit the Draft Documents for the INR 1,000 Cr IPO

    According to a media report, used automobile marketplace Droom plans to submit the draft documents for its INR 1,000 Cr (about $115 Mn) IPO by June of this year. Both a fresh issue and an offer for sale will be included in the IPO offer; the fresh issue will probably make up more than half of the offer. Droom has already selected two middle-market banks for the public offering and is aiming for an IPO valuation of between $1.2 billion and $1.5 billion. According to the report, it is also actively negotiating with another investment banker.

    By November of this year, the unicorn hopes to be listed on the exchanges. The fact that this will be Droom’s second effort to go public should be noted. To finance INR 3,000 Cr, the firm submitted its draft red herring prospectus (DRHP) to market watchdog SEBI in late 2021. However, because of the market’s volatility, it postponed its intentions for an IPO. The startup’s main motivation for lowering the size of its initial public offering (IPO) is that it doesn’t require a lot of funding at this time because it is anticipated to attain EBITDA profitability in the fiscal year 2025–2026 (FY26).

    Droom Eyes for INR 200Cr as Pre-IPO Round

    Droom also hopes to raise about INR 200 Cr (about $23 Mn) from both new and current investors in a pre-IPO transaction prior to filing the draft papers. “Droom wants to see more Indians control a larger share of the business. For this round, they want to reach out to Indian family offices, high-net-worth individuals, and top Indian stock market investors, according to a different source. In order to enhance domestic shareholding, Zepto raised $350 million from Motilal Oswal, HNIs, and family offices in a similar manner.

    Sandeep Aggarwal founded Droom in 2014, and it runs an online marketplace that links buyers and used car dealers. Early in 2022, it stopped selling low-cost vehicles, which accounted for 85% of company sales, and switched to offering luxury and mid- to high-end vehicles in order to boost its profit margin. This move has caused the startup’s margin on each auto sale to nearly quadruple from INR 40,000 to INR 1.6 lakh. Droom is expected to end FY25 with INR 250 Cr in sales.

    Other Services Provided by Droom

    In addition to selling automobiles, Droom also operates an advertising agency, a SaaS vertical, and a vehicle financing division. The firm also started offering car rentals earlier this month. To date, Droom has raised around $300 million in fundraising, with Lightbox, 57 Stars, and Seven Train Ventures among its supporters.

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  • Droom Introduces A Fresh Offering To Enter The Car Rental Industry

    In an effort to tackle the issues facing the car rental industry, Droom has launched its new product, Droom Rental. The company, which is celebrating its tenth anniversary, announced the addition of a new category that employs technology and artificial intelligence to provide over 25,000 cars in over nine categories, including cars, buses, coaches, helicopters, planes, yachts, ambulances, scooters, bikes, and bicycles. In just one week since its introduction, Droom Rentals has reportedly acquired more than 1,500 listings from more than 100 rental providers in more than 25 cities.

    Car Rentals a Highly Unorganised Sector in India

    According to a statement from the firm, the $23 billion car rental market in India is currently very disorganised, with a significant lack of trust, opaque pricing, and non-standard experience, as well as a limited adoption of AI and technology. Other rental categories like daily rental, corporate rental, wedding rental, employee transportation solution, event rental, etc., remain largely unorganised, inefficient, and full of fragmented providers, despite the ride-hailing segment’s successful integration of cutting-edge technology and streamlined operations, Droom stated and expressed its intention to tap into the unorganised rental market.

    According to Sandeep Aggarwal, the founder and CEO of Droom, the car rental industry has long been a source of frustration for him because it lacks transparency, trust, standardisation, a vast or diverse fleet, or premium fleet options. He said that the company will shortly be introducing a state-of-the-art technological stack for employee mobility, corporate rental, and all other rental kinds, bringing India’s car rental market up to, if not better than, international standards.

    Connecting Used Car Dealers with Customers

    Sandeep Aggarwal founded Droom in 2014, and it provides an online marketplace that links buyers and used car dealers. Through its partnerships with banks and NBFCs, the startup also offers financial backing. To date, the firm has raised a total of $296.00 million. Spinny: A Gurgaon-based marketplace for trading used cars, Spinny was founded in 2015. It lets people buy cars, schedule test drives, and choose cars online. Droom’s rivals are Spinny, Cars24, and CarDekho.

    The startup’s main sources of revenue include advertising fees, vendor subscription revenues, and buyer commissions. In terms of finances, Droom’s India division cut its loss in half for the fiscal year that concluded on March 31, 2023. From INR 137 Cr in the previous fiscal year to INR 62.1 Cr in FY23, the company was able to reduce its net loss by 55%. But throughout the reviewed year, its operating revenue also fell. In FY23, Droom recorded operating revenue of INR 253.2 Cr, a 34% decrease from INR 384.6 Cr in FY18.

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  • List of All the Upcoming IPOs in India 2022

    ‌‌‌‌The ride throughout the year 2021 was a turbulent one. There were many things taking place simultaneously. Many things were also happening for the first time or creating records. One of the similar record-breaking things that occurred throughout the year 2021 was the companies going public.

    More than 63 companies went public in 2021 together raising the amount of Rs 1,19,882 crore. This was the newest formed record of raising the highest funds through IPOs breaking the old record of Rs 75,279 crores formed in 2017.

    Following the given data and current market conditions. There can be some debate on Indian Companies going public. Amongst the list of multiple companies going public, below given is the list of startups and companies going public in India in 2022.

    1. Bajaj Energy
    2. Aadhar Housing Finance
    3. Studds Accessories
    4. Arohan Financial
    5. ESAF Small Finance Bank
    6. OYO
    7. Snapdeal
    8. Delhivery
    9. Emcure Pharmaceuticals
    10. FabIndia
    11. Droom
    12. Ixigo
    13. VLCC Healthcare
    14. Hinduja Leyland Finance
    15. Inspira Enterprise India
    16. Medi Assist
    17. SAMHI Hotels
    18. Chemspec Chemicals
    19. Shri Bajrang Power And Ispat
    20. SREI Equipment Finance
    21. Gemini Edibles and Fats Oil
    22. Sterlite Power
    23. Paradeep Phosphates Limited
    24. Fincare Small Finance Bank
    25. Penna Cement
    26. PharmEasy
    27. Adani Wilmar
    28. AGS Transact Technologies
    29. Vedant Fashions
    30. Uma Export
    31. Ruchi Soya
    32. Veranda Learning
    33. Skanray Technologies
    34. Five Star Business Finance
    35. Keventer Agro
    36. Tracxn Technology
    37. Apeejay Surrendra Park Hotel
    38. Harsha Engineers
    39. Annai Infra Developers
    40. Prudent Corporate Advisory Services
    41. Tamilnad Mercantile Bank
    42. Narmada Bio-chem
    43. Popular Vehicles and Services
    44. Fusion Microfinance

    1. Bajaj Energy

    Bajaj Energy Logo
    Bajaj Energy Logo

    Bajaj Energy Ltd. is an Uttar Pradesh based company launched in 2008 working in the field of thermal energy plants. It is one of the largest private-sector thermal generating companies dealing with the financing, operating, and generating of thermal power. The recorded revenue for the year 2021 was above the range of 500 cr.

    Bajaj Energy is also listed in the companies going public to pay debts and acquire partners’ stakes. With the listing, the company intends to raise Rs 5450 crores. Amongst them, Rs 5150 crores belong to the newly issued IPO, and the remaining Rs 300 crores an offered for sale shares.

    2. Aadhar Housing Finance

    Aadhar Housing Finance Logo
    Aadhar Housing Finance Logo

    Aadhar Housing Finance is the largest housing finance company launched in 1990. The revenue collected by Aadhar Housing Finance in 2021 was about 1363.36 crores rupees. For the year 2022, Aadhar Housing Finance is listed as an IPO with an issue size of Rs 7300 crores. The funds collected will be used to boost their capital base. Amongst Rs 7300 crores, freshly issued shares are worth Rs 1500 crores, and the remaining Rs 5800 crores are offered as a resale.

    3. Studds Accessories

    Studds Accessories Logo
    Studds Accessories Logo

    Studds Accessories is a well-known name for two-wheeler accessories. It was introduced in 1983 to provide two-wheeler accessories and related products. The revenue collected by Studds Accessories in 2021 was about Rs 479.62 crores. Studds Accessories will take the chance to raise Rs 450 crores with Rs 98 crores as a freshly issued and Rs 39.39 lakhs as an offer for shares by going public in 2022.

    4. Arohan Financial

    Arohan Financial Services Logo
    Arohan Financial Services Logo

    Arohan Financial Services is the leading Non-banking financial company- a microfinance institute launched in 1991. It provides loan services in financially low-Income states of India. The operating revenue calculated by Arohan Financial Services in 2021 was above Rs 500 crores. Arohan Financial is also listed for IPO with an issue size of Rs 1800 crores. Amongst them, Rs 850 crores will be issued freshly and the remaining will be Offer for sale (OFS).

    5. ESAF Small Finance Bank

    ESAF Small Finance Bank Logo
    ESAF Small Finance Bank Logo

    ESAF Small Finance Bank is one of the leading banks introduced in 2016. The bank works towards providing several services such as client base size, net interest margins, etc. The operating profit recorded by ESAF Small Finance Bank in 2021 was about Rs 415.84 crores, a 28.07% increase from earlier. ESAF Small Finance Bank is also listed as a company going public in 2022 with a total issue size of Rs 998 crores. Within them, the freshly issued size is Rs 800 crores and the remaining Rs 198 crores are from OFS.

    6. OYO

    OYO Logo
    OYO Logo

    OYO is a new-age technology platform giving out hospitality services. It is one of the leading platforms in the hospitality sector since the time of its introduction in 2012. The total revenue of OYO for 2021 was about Rs 41750 crores. There was a drastic decrease noticed in the revenue of OYO from 2020 to 2021 all because of the pandemic. However, for a better future, OYO is also listed for IPO 2022 with a total issue size of about 8430 crores with freshly issued shares of Rs 7000 crores and an offer for sale of Rs 1430 crores.

    7. Snapdeal

    Snapdeal Logo
    Snapdeal Logo

    Snapdeal is an Indian leading e-commerce company founded in 2007. Snapdeal was originally launched as a coupon booklet platform, however, in 2010, it was fully converted into an online shopping platform.

    Revenue collected by Snapdeal in the year 2021 was about Rs 471 crores which was about 44% less than the previous year. Snapdeal is all prepared to raise funds from the IPO of freshly issued shares of Rs 1250 crores and some other OFS shares of the present investors and shareholders.

    8. Delhivery

    Delhivery Logo
    Delhivery Logo

    Delhivery is a new age India-based logistics service company inaugurated in 2011. Delhivery works towards providing multiple facilities such as express parcel deliveries, good deliveries, cross-border supplies, etc. The revenue collected by Delhivery in 2021 was Rs 4644 crores with a 28% increment seen in its total income from the previous year.

    Delhivery is also set to raise funds in 2022 by IPO with an issue size of Rs 7460 crores. Amongst them, Rs 5000 crores can be counted as freshly issued and the remaining shares can be taken as OFS.

    9. Emcure Pharmaceuticals

    Emcure Pharmaceuticals Logo
    Emcure Pharmaceuticals Logo

    Emcure Pharmaceuticals is considered one of the leading pharmaceutical companies engaging in various services such as developing, manufacturing, and marketing medicines at a large level. Emcure was introduced in the year 1981 and now is considered the largest brand helping in the therapeutic areas of gynaecology, HIV antiviral, etc.

    The revenue collected by Emcure Pharmaceuticals in 2021 was about Rs 6091.8 crores with a significantly increased income of Rs 418.6 from the previous year’s data. Emcure will also be raising funds through IPO for newly issued equity shares of Rs 1100 crores and some other OFS shares.

    10. FabIndia

    FabIndia Logo
    FabIndia Logo

    FabIndia is India’s largest platform especially popular for its handmade products. It is a private platform that enables the sale of products made from traditional methods, skills, and techniques.

    FabIndia was launched in 1976. The revenue collected by FabIndia in 2021 was about Rs 1059 crores with a fall of 30% in its revenue when compared with previous years’ data. FabIndia is looking forward to raising the funds through IPO for its purpose of global expansion by the issue size of Rs 4000 crores.

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    11. Droom

    Droom Logo
    Droom Logo

    Droom is an operated marketplace easing out the process of buying and selling automobiles through its platform introduced in the year 2014. Droom operates with the help of a combination of an e-commerce platform integrated with a technology-driven prosperity ecosystem of products and services for the automobile industry.

    Droom reported revenue of Rs 135.53 in the year 2021 with a slight increment noticed from the data for 2020. Droom will be going public to raise funds of an issue size of Rs 3000 crores.

    12. Ixigo

    Ixigo Logo
    Ixigo Logo

    Ixigo launched in 2007 and operated by Le Travenues Technology is an Indian AI-based travel portal. It works to facilitate travelling by helping Indians with planning, booking and managing their trips of different modes. The recorded revenue of Ixigo in 2021 was about Rs 135.6 crores with a reported increment of 21% in its revenue from the previous year.

    The list of IPO for 2022 also includes the name of Ixigo with a total issue size of about Rs 1600 crores. Within them, Rs 750 crores will be raised with freshly issued equity shares and the remaining Rs 850 crores will be OFS.

    13. VLCC Healthcare

    VLCC Logo
    VLCC Logo

    Vandana Luthra Curls and Curves (VLCC) is an Indian brand focusing on beauty and wellness products introduced in the year 1989. VLCC products are popular in the field of wellness and beauty products. Along with that, VLCC also works by training students with more than 95 institutes across India.

    In the year 2021, VLCC reported a net income of about Rs 5,652.42 million, with a profit of Rs 62.42 million. In 2022, VLCC is expected to go public with the issue size of Rs 300 crores of newly issued equity shares and some OFS.

    14. Hinduja Leyland Finance

    Hinduja Leyland Finance
    Hinduja Leyland Finance Logo

    Hinduja Leyland Finance Limited was incorporated in 2008 with the service of providing NBFC services to urban and semi-urban markets. It provides financing help for a large range of products falling in the category of vehicles and housing finances. The net worth of the company as reported by Hinduja Leyland Finance Limited in the year 2021 was about Rs 3825 crores.

    There were significant changes seen between the years 2020 and 2021 due to the visible effects of a pandemic. Hinduja Leyland Finance Limited is about to raise funds from its initial public offerings of an issue size of Rs 700 crores. Amongst them, Rs 500 crores are freshly issued equity shares with the remaining as OFS.

    15. Inspira Enterprise India

    Inspira Logo
    Inspira Logo

    Inspira Enterprise India Pvt Ltd is a competent and professional provider of cyber security introduced in 2009. They provide digital transformation and cybersecurity services to their clients with bold thinking and path-breaking techniques.

    The revenue collected by the company for the year 2021 was about Rs 803 crores. Inspira Enterprise India is also listed to go public in 2022 with an issue size of Rs 800 crores for foreign expansion.

    16. Medi Assist

    Medi Assist Logo
    Medi Assist Logo

    Medi Assist Healthcare Services Ltd offers a complete cashless hospitalization of customers through a network of healthcare service providers. It was launched in the year 2000 and mainly deals with the health insurance ecosystem. Medi Assist is also ready to raise funds through IPO in 2022 with a total issue size of about Rs 800 crores.

    17. SAMHI Hotels

    SAMHI Hotels Logo
    SAMHI Hotels Logo

    SAMHI Hotels is one of the fastest-growing hospitality management companies since the time of its introduction in 2010. SAMHI Hotels mainly focus on the investment and development of international branded hotels across India.

    From the year 2020 to the year 2021, there was a decrease in the revenue of SAMHI Hotels due to the presence of the pandemic period. SAMHI Hotels has a registered IPO of issue size Rs 2000 crores with Rs 1100 crores will be freshly issued shares.

    18. Chemspec Chemicals

    Chemspec Chemicals Logo
    Chemspec Chemicals Logo

    Chemspec Chemicals is a leading manufacturer of additives for FMCG ingredients worldwide. It was established in 1975. Chemspec Chemicals is also known to supply and manufacture Pharmaceutical drugs. Chemspec Chemicals has recorded its operating revenue to cross Rs 500 crores and it is estimated to go public with an IPO size of Rs 700 crores.

    19. Shri Bajrang Power And Ispat

    Shri Bajrang Power And Ispat Logo
    Shri Bajrang Power And Ispat Logo

    Shri Bajrang Power And Ispat was founded in 2002 and is considered a major steel producer. It is considered one of the leading integrating steel companies working towards providing different products such as TMT bars, billets, sponge iron, etc.

    As per the president of the company Shri Bajrang Power And Ispat, the revenue noted for the year 2021 was around Rs 3,031.21 crores with a net profit of Rs 312 crores. It is also listed for IPO with an issue size of Rs 700 crores planning to halve its debt by using funds.

    20. SREI Equipment Finance

    SREI Logo
    SREI Logo

    Established in 1989, SREI Equipment Finance deals with infrastructure financing services throughout India. The company provides a loan facility for the purchasing of various equipment used in the construction industry, irrigation, IT infrastructure, etc.

    The recorded revenue of SREI Equipment Finance is about Rs 522.78 crores in 2021. The company is looking to launch its IPO at the desired time with an issue size of Rs 2000 crores. In them, 1100 are freshly issued equity shares and the remaining are OFS.

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    21. Gemini Edibles and Fats Oil

    Gemini Edibles and Fats Oil Logo
    Gemini Edibles and Fats Oil Logo

    Launched in 2008, Gemini Edibles and Fats Oil works in the business of manufacturing and marketing edible oils and fats. They are also considered one of the leading palm oil plantation companies across the globe. For the year 2021, the revenue collected by Gemini Edibles was about Rs 7,765.96 crore with Rs 185.85 crores.

    Unlike other businesses, Gemini Edibles saw not much change in its demand as the demand for cooking oil was increased by houses whereas, on other hand, restaurants and hotels saw a sharp decline in demand hence equalizing the situation. For the year 2022, Gemini Edibles and Fats Oil are listed under the IPO list with an issue size of Rs 2500 crore from OFS.

    22. Sterlite Power

    Sterlite Power Logo
    Sterlite Power Logo

    Sterlite Power founded in 2010 works as one of the leading private sector power transmission infrastructure developers and solutions providers. Sterlite Power owns and manages power transmission assets across India.

    As per calculations the revenue collected by Sterlite Power is above Rs 500 crores but with a 26% decline in its operating revenue from the previous year’s data. Sterlite Power is listed in the IPO list 2022 with a freshly issued size of Rs 1250 crores. The raised funds will be mainly used to repay its debt.

    23. Paradeep Phosphates Limited

    Paradeep Phosphates Logo
    Paradeep Phosphates Logo

    Paradeep Phosphates Limited [PPL] was established in 1981 and is now considered India’s third-largest producer of non-urea fertilizer and the second-largest producer of di-ammonium Phosphate. PPL deals with the production, trading, and distribution of various fertilizers.

    The total revenue recorded by PPL for the year 2021 was about Rs 5183.94 crores which was slightly higher than last year. PPL is planning to raise Rs 1255 crores from fresh sizes issued. These funds will be used to pay debts and to partly finance the acquisition of a fertilization manufacturing company in Goa.

    24. Fincare Small Finance Bank

    Fincare Logo
    Fincare Logo

    A smart banking platform launched in 2017 with its prime focus on unbanked and underbanked customers to get banking services with smart technology. The model of Fincare works by providing needed financial aid to businesses or individuals through the help of technology.

    The revenue collected by Fincare in 2021 was about Rs 674.99 crore with a net profit of Rs 101.98 crores. Fincare Small Finance Bank is also known to raise funds through Initial Public Offerings of the issue size of Rs 1330 crores. Amongst them, 330 shares are newly issued and all others are from OFS.

    25. Penna Cement

    Penna Cement Logo
    Penna Cement Logo

    Established in 1991, Penna Cement is considered one of the largest privately-owned cement companies in India. It is also one of the leading players in terms of cement production capacity.

    Penna Cement is known to have its revenue above Rs 500 crores for the year 2021 with a significant increment of 13.06% in its net worth. Penna Cement is expected to raise a total of Rs 1550 crore through IPO. The funds raised will be then used to pay for borrowings, upgrading its law griding and cement mill, setting up a waste heat recovery plant, etc all at different places.

    26. PharmEasy

    Introduced in 2014, PharmEasy is a one-stop medical solution providing. They provide complete services from the booking of diagnostic tests to providing Over the counter medicines. They provide medical services such as radiology tests with the home delivery of needed products. The revenue collected by PharmEasy in 2021 was about Rs 2360 crore. PharmEasy has also participated in the upcoming IPOs list with an issue size of Rs 6250 crores.

    27. Adani Wilmar

    Adani Wilmar Logo
    Adani Wilmar Logo

    Adani Wilmar, founded in 1999 is one of the leading names in the edible oil industry. One of the most popular edible oils of Adani Wilmar is Fortune Oil. Adani Wilmar was known to be open on 27 January with a subscription of 17.37 times.

    28. AGS Transact Technologies

    AGS Transact Technologies Logo
    AGS Transact Technologies Logo

    Founded in 2002, AGS Transact Technologies is considered one of the largest integrated omnichannel payment solutions providers in India. They provide customized services and products mainly consisting of ATM and Cash recycler machines outsourcing, cash payment and digital payment solutions, etc.

    The company recorded its revenue for the year 2021 as Rs 484.76 crores with a slight increment noticed in the revenue. For the year 2022, AGS will be going public with a total issue size of Rs 680 crores of IPO.

    29. Vedant Fashions

    Vedant Fashions Limited Logo
    Vedant Fashions Limited Logo

    Introduced in 2022, Vedant Fashions Limited is a parent enterprise for some well-known brands such as Manyavar, Mohey, and Mebaz. The company Vedant Fashions Limited is considered a one-stop solution for every occasion by its customers.

    The company was recorded to calculate less revenue collected from the year 2020. There was a gradual increment in its revenue from the year 2019 to the year 2020. However, it called for 38% in the year 2021 owing to the pandemic period. For 2022, Vedant Fashion is listed for raising funds through public offerings by the size of Rs 3149.19 crores.

    30. Uma Export

    Uma Exports Logo
    Uma Exports Logo

    Founded in 1988, Uma Export earlier was known to export and import building materials, however, in the current scenario, it is one of the leading exporters of agricultural products. The agricultural products are collected from the various parts of India to export and import to certain destinations.

    The recorded revenue by Uma Export in 2021 was around Rs 260.94 crores with a net profit margin of around 1.72%. Uma Export is listed to raise funds by public offerings in 2022 with an issue size of Rs 60 crores.

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    31. Ruchi Soya

    Ruchi Soya Logo
    Ruchi Soya Logo

    Introduced in 1986, Ruchi Soya is the largest producer of edible oil in India. In 2019, Ruchi Soya was acquired by Patanjali Ayurved. Ruchi Soya has its prime focus on the business of processing oilseeds and refining crude oil to make it edible. Ruchi Soya is listed as Follow Public Offerings (FPO) consisting of freshly issued shares of about Rs 4300 crores.

    32. Veranda Learning

    Verdana Learning Solutions Logo
    Verdana Learning Solutions Logo

    Established in 2018, Verdana Learning Solutions Private Limited is an e-learning platform giving out various career-defining courses. Courses can be found in a range of fields preparing one for the competitive exams or personal growth. The revenue collected by Veranda Learning in 2021 was around Rs 4.86 crores and a slight decline in its net profit margin. Veranda Learning is also listed for IPO with an issue size of Rs 200 crores.

    33. Skanray Technologies

    Skanray Technologies Logo
    Skanray Technologies Logo

    Incorporated in 2007, Skanray Technologies is considered one of the well-known players in the Indian medical device market. Skanray Technologies’ prime focus is to design, develop, manufacture and supply medical devices.

    In the early five months of 2021, the revenue collected by Skanray Technologies was about Rs 88.8 crore rupees. The IPO size of the company is about Rs 400 crores. The funds will be invested in the required capital investment of the company along with some other basic investments such as inorganic plants and the company’s subsidiaries.

    34. Five Star Business Finance

    Five Star Business Finance Logo
    Five Star Business Finance Logo

    Founded in 1984, Five Star Business Finance provided small loans to business owners and small mortgage loans to eligible candidates for their needs. It is registered with RBI as an NBFC company working with its underwriting model to provide secured finances. Five Star reported a gradual growth in its total income from the year 2020 to the year 2021 by the amount of Rs 787 crores to Rs 1051 crores respectively. The Five Star IPO issue size is Rs 2752 crores and it all comprises OFS.

    35. Keventer Agro

    Keventer Agro Logo
    Keventer Agro Logo

    Introduced in 1986, Keventer Agro is considered the largest FMCG company in eastern India with its focus on packaging, dairy, and fresh food products. The company deals with multiple aspects of the food industry such as frozen food, beverages, export for food, etc.

    The recorded revenue for the year 2020-2021 was around Rs 836.02 crores with a net loss of Rs 76.17 crores. The IPO size of Keventer Agro is about Rs 350 crores fresh issued and some other OFS. The funds will be used to be paid as debt and as a fund for the capital expenditure required by the company.

    36. Tracxn Technology

    Tracxn Technology Logo
    Tracxn Technology Logo

    Founded in 2013, Tracxn Technology is the combination of human analysts with Artificial Intelligence to work for the benefit of humans. It is considered a research firm that provides needed information for venture capitalists and corporate development offices through a large amount of data.

    Tracxn reported a revenue of 100 crores with 70% of its revenue coming from outside of India. For Indian Market, Tracxn’s IPO issue size will be Rs 500 crores.

    37. Apeejay Surrendra Park Hotel

    Founded in 1987, Apeejay Surrendra Park Hotel is a hotel company providing services such as hotel rooms, dining restaurants, recreational and entertainment facilities, and providing venues for different purposes such as weddings, birthday events, etc.

    The operating revenue collected by Apeejay Surrendra Park Hotel was between Rs 100 – 500 crores with a slight decline noticed from the year 2020 due to the pandemic period. Apeejay Surrendra Park Hotel is considered to go public with the issue size of Rs 1000 crores.

    38. Harsha Engineers

    Harsha Engineers Logo
    Harsha Engineers Logo

    Starting in 1986, Harsha Engineers is considered the largest manufacturer of bearing cages with almost 50% of the market share. They provide best-bearing cages with some other special-purpose stamped components. Harsha Engineers reported revenue of Rs 629.46 crores in the year 2021. Harsha Engineers is prepared to raise the funds through public offerings by the issue size of Rs 755 crores.

    39. Annai Infra Developers

    Annai Infra Developers Logo
    Annai Infra Developers Logo

    Introduced in 2008, Annai Infra Developers belongs to the construction industry. They construct and sell multiple products such as water tanks, ponds, canals, roads, irrigation systems, etc. Annai Infra Developers will also be raising funds through IPO in the year 2022 of the issue size of Rs 250 crores.

    40. Prudent Corporate Advisory Services

    Prudent Logo
    Prudent Logo

    Started in 2000, Prudent Corporate Advisory Services Ltd is a leading investment providing solution company. It mainly deals with the financial services products such as Mutual funds, insurance, bonds, etc. The revenue for Prudent Corporate was counted as $412 million. Prudent Corporate is all prepared to raise its IPO in 2022 with yet to be declared OFS.

    41. Tamilnad Mercantile Bank

    Tamilnad Mercantile Bank Logo
    Tamilnad Mercantile Bank Logo

    Previously known as Nadar Bank, it was introduced in 1921. Tamilnad Mercantile Bank is one of the oldest private sector banks in India. Tamilnad Mercantile Bank calculated its revenue of 3,992.52 crores in 2020. For the year 2022, it is believed to raise funds through Public Offerings of 15.83 million freshly issued shares and 12.505 million shares from OFS.

    42. Narmada Bio-chem

    Narmada Biochem Logo
    Narmada Biochem Logo

    Established in the year 1996, Narmada Biochem is known to serve farmers for more than two decades. They are the leading manufacturer of world-class organic and biofertilizers. Narmada Biochem is noted to have its revenue in the range of Rs 100 – 500 crores. For the year 2022, it is planning to raise funds with an issue size of Rs 90 crores.

    Popular Vehicles and Services Logo
    Popular Vehicles and Services Logo

    Founded in 1984, Popular Vehicles and Services were introduced as the first batch of vehicle dealers by Maruti Suzuki. They are one of the popular automobile dealers with regional specific markets and centers The revenue noted by Popular vehicles and services in 2021 was around Rs 2,919.25 crores. They are also prepared to raise funds through IPO with an issue size of Rs 150 crores.

    44. Fusion Microfinance

    Fusion Microfinance Logo
    Fusion Microfinance Logo

    Fusion Microfinance was started in 2010 with the thought of creating opportunities at the bottom of the pyramid. They provide financial help to un-served and underserved females from rural India. They focus mainly on increasing the come individuals to help increase the economic growth and prosperity of the whole country.

    The noted revenue of the firm Fusion Microfinance in 2021 was about Rs 730.31 crores. They are also determined to raise funds through IPO 2022 by the issue size of Rs 600 crores and an additional OFS with 2,19,66,841 equity shares.

    Conclusion

    IPOs stand for Initial Public Offerings shared by any company or firm. Companies start taking investments from the public in return for the share of the firm. The amount collected by companies is then used for the advancement of the same firm. Many companies are opening up on getting public due to several situations. A list of companies going public in the year 2022 is shared above.

    FAQs

    Which is the best IPO in 2022?

    Many IPOs are coming in the year 2022, some of the biggest and best ones are LIC. Other biggest IPOs of the year are Delhivery, Oyo, and PharmEasy.

    Where can I get IPO data?

    Bloomberg, Capital IQ, and CB Insights are some of the top sources to get complete information about upcoming IPOs.

    Where are IPOs listed in India?

    Indian Ipos are listed on BSE and NSE.

  • Droom Business Model | How does Droom make Money?

    The automobile business is one of the world’s fastest expanding and evergreen industries, particularly in India, where it plays a significant role in the country’s economic growth. Customers who are enthusiastic about cars and bikes will gain most from the industry’s perception of various automobiles culture of the industry. Droom is an online marketplace in India where you can buy and sell new and used cars. Sandeep Aggarwal established Droom in 2014. Droom provides a large variety of automobile categories and also other all connected services such as warranty, insurance, finance.

    A variety of elements influence a customer’s decision-making process when acquiring a vehicle, including price, performance, mileage, and vehicle ratings and reviews. Customers look for easy online platforms for buying and selling automobiles as the use of the internet and technology for activities such as shopping grows.

    Droom is a renowned autosite that provides an online platform for the vehicle industry. This is a digital automobile platform that employs technology to facilitate end-to-end vehicle sales and purchases from the vendor to the buyer. Droom’s broad and thorough platform allows users to buy or sell a variety of vehicles, from bicycles to aeroplanes. Droom is the largest online automobile platform in India for buying both used and new vehicles, and is also the fourth largest E-commerce site, with an 80% market share of India’s online automobile transactions.

    About Droom
    Business Model of Droom
    How does Droom Make Money?
    Competitors of Droom
    FAQ

    About Droom

    Droom’s business began in Delhi as an online marketplace for old vehicles, but after three months, it expanded to include two-wheelers as well. The brand spread its services across 100 cities within a year. After another six months, the company began offering services such as roadside assistance, warranty, and insurance. They also expanded their services to include seaways, planes, bicycles, and other vehicles.

    Business Model of Droom

    Droom’s Business Model

    Droom’s tenacious business model was important in its growth and success. Let me first define what the term “business model” means before examining Droom’s business plan.

    A business model is a form in which an organization is built, that supports the practicability of a product or a company and portrays how an organization operates and goes forward to achieve its aim. As a result, a business model encompasses all of an organization’s operations and regulations.

    Droom’s business model is divided into four categories: business to consumer, customer to customer, customer to the business, and business to business. The business to consumer model accounts for the majority of its revenue (approx. 88%), with the customer to business and customer to customer models contributing 10%, and the business to business model accounts for the remaining 2%.

    Value Proposition of Droom

    A value proposition is a value that a firm claims to deliver to its consumers, and customers prefer to buy their products or services based on that value. Droom’s proposition of value is unique, consisting of pricing, trust, and transparency. It provides buyers with a low cost and large selection, while sellers have access to a large number of online shoppers, a full range of e-commerce services, and so on, allowing them to manage their online store at Droom.

    Droom has become the first car gateway worldwide to house the entire ecosystem of the automotive, with additional elements such as price, finance, history, tools, and marketplace.

    Droom provides its customers with a variety of ecosystem products and services which are mostly technology driven by combining, data science and artificial intelligence such as using the “ECO App” for getting vehicles’ inspection reports. It also offers purchasers a full circle trust score to verify that the sellers with whom they are engaging can be trusted.

    Droom launched a pricing system for automobiles called Orange book value (OBV). It is the first company to introduce this feature in India. This assists dealers and consumers in determining the fair market price of automobiles. This is data-driven and unbiased. Consumers can also use this tool to see if a vehicle is available on the market. It also has Droom discovery, Droom assists, and Droom credit to help buyers and sellers.

    Division of Customers in Droom

    Droom’s target market is online consumers and internet users. In a larger sense, the company’s customer sector is classified into four categories: Buyers, Sellers, Dealers, Enterprises.

    Droom has created four marketplace types to ensure harmonious and smooth buying and selling operations. It offers a variety of purchasing choices to meet the needs of each buyer, which creates a major trust factor.

    Droom strives to be incredibly transparent. It allows sellers to upload an unlimited no. of listings and promote to a large audience on the internet, and it allows sellers to sell both used and new vehicles.

    Droom offers dealers self-service accounts, such as StoreManager. Dealers can use this to run and manage their internet company from anywhere at any time.

    Droom’s customers also include businesses involved in the automobile industry, it provides vertical enterprise solutions. It also offers a variety of effective advertising options.

    Important Resources of Droom

    Droom uses technologies such as AI, Machine Learning, Data Science, and Big Data in its core services such as customer assistance and the development of various tools such as OBV, and so on. These are the key resources of Droom. Labs of Droom are dedicated to using world-class technology apps to provide excellent user experience and user satisfaction.

    The company has a customer-centred approach and its trained and talented team of officials reach out to buyers and sellers helping the organization reach a certain level of growth.

    Client Relations with Droom

    Droom focuses on establishing trustworthy and strong client relationships and strives to provide excellent customer support and management, that is its assistant tool: Droom Assist. This tool helps buyers and sellers with guidance and consultation services. It also helps in transactions of its customers by making them easy and transparent. Droom improves its relationships with consumers by providing security to their funds with the use of easily refundable tokens.

    Major Activities of Droom

    Droom encourages its services and features through marketing and promotional activities on several social media platforms such as Facebook, Linkedin, etc. It also undertakes researches at its AI labs to develop improvements that would enhance customer satisfaction.

    How does Droom Make Money?

    Droom mainly has four sources to earn revenue that are, Service fees, Premium tools, Subscription, and Advertisements.

    The service fee is the main source of revenue, and this is charged on every successful transaction on the platform. This varies according to the vehicle type.

    The subscription plan is offered to various big auto dealers, and the company provides them with online products and services.

    Its premium tools include OBV, Droom credit, etc. Droom also earns a lump of money from advertisements as it advertises different auto brands on its platform. This also helps in doubling traffic on the platform.

    Competitors of Droom

    Droom faces major competition from companies such as Car24, CarDekho, OLX, and Quickr. Droom has several advantages over its competitors such as, it follows all the models of business and it is very efficient for buyers and sellers to get on the platform and use its services and provides an end-to-end service.

    Conclusion

    Recapitulating, Droom operates on a Business model, a plan that is well-integrated with technological advancements and a progressive model. It gives details to distinctive marketing activities. In the future, when automotive sales are expected to skyrocket, Droom will be facing tough competition, even though it has a big advantage overall.

    FAQs

    What does Droom Company do?

    Droom is India’s first automobile e-commerce platform that allows you to buy and sell automobiles online.

    How does Droom make Money?

    Droom mainly has four sources to earn money that are, Service fees, Premium tools, Subscription, and Advertisements.

    Who is the owner of Droom?

    Sandeep Aggarwal is the founder of Droom.

  • Marketing Strategy of Droom: The Most Reliable Platform for Buying & Selling Automobiles

    Middle-class people are looking to buy the best car at the cheapest price. Well, rarely these two combinations can be found in new cars. Droom’s platform provided an opportunity for second-hand car or bike buyers to buy the vehicle that people wanted at in much cheaper price than new ones.

    Droom’s platform also became an opportunity for sellers because they are the ones posting images and pictures of their car and bikes so that they can find a buyer for them. Droom came into the market when there was already an existing application like OLX. But, how did they gain people’s attention and become one of the most reliable platforms when it came to buying and selling second- hand cars?

    It was all about the marketing strategy that the company adopted. The company focussed on efficient marketing and made sure to reach out to as many people as possible.

    About Droom
    Droom’s Marketing Strategy
    Droom’s Growth Over The Years
    Conclusion
    FAQs

    About Droom

    Droom is an e-commerce company that was founded in 2014 by Sandeep Aggarwal. Droom is an online application platform where people can either buy or sell second-hand cars and bikes with a fresh perspective. The company has its headquarters located in Gurugram.

    Droom’s business is primarily in creating a marketplace in India to help people buy and sell used cars (multi-category). Sellers on this platform are provided with useful tools to manage their listings. Droom became the 17th Indian startup to achieve the title of a unicorn as a high-profile investor.

    Droom’s services were appreciated by most users because a deal could be done between a buyer and a seller within five days. This was pretty amazing and a new way of bringing a service to the people.

    Droom’s Marketing Strategy

    Droom logo
    Droom logo

    Droom’s marketing strategy is quite simple yet effective one which is being able to attract new users to its website every day. There are four to five strategies that the company uses to market and brand its company. Some of them are as the following.

    Facebook (Meta) Community Advertising

    India’s most trusted motor place i.e. Droom created a community page on Facebook where the company is carrying on with its marketing. This is one of the simplest methods of marketing to attract a large number of customers at a single time.

    Impressions

    Also known as ‘ad view’ impressions means a metric system that is used to quantify digital views in a piece of content. To put it in simple words, impressions are all about online advertising.

    Targeted Mailers

    Also known as email marketing is what Droom uses as one of their marketing strategies. Once a user becomes a subscriber then the user receives emails from the company regarding deals and offers. A targeted mailing list is important for the profitability of the business. This is why Droom focussed on such marketing techniques.

    Banner advertisements again are one of the common methods of marketing not only for other businesses but for Droom too. It is the simplest way to reach out to the audience directly. Droom captured the attention of the audience through such advertisements.

    All in all, it can be said that the company uses the use of social media primarily for its advertisement. The advertisement methods might be common but they have proved to be effective ones.

    Droom, also recently rolled out their TV advertisement and started new campaigns. ‘Droom Hai, Toh Fir Test Drive Kyu?’ advertisement campaign created a buzz on several platforms. The ad campaign urged customers to buy used cars rather than testing them first.

    Droom Advertisement

    Droom’s Growth Over The Years

    With effective marketing techniques used by the company, it was obvious that Droom’s future was all about growth and flourishing in the market. Back in 2014, when the company was just stepping into the Indian market its inception took place in Singapore. It was in the same year that the company had raised its 1st and 2nd rounds of capital funding.

    By the year 2015, the company sold its first vehicle of Droom and in the same year, its several applications were launched like the mobile application, website, etc. By the time July came in 2015, the company had already raised its 3rd round of funding. By this time the company had already sold more than 100 orders.

    Droom received several awards for its contribution to the online automobile platform. Some of the prestigious awards were the Coolest start-ups award, Consumer Durable and Integrated advertising campaign awards, and more.

    Conclusion

    A company like Droom has proved that competition does not matter if marketing is done efficiently. Droom’s current growth rate is 100% every year which is quite surprising because it is something that does not happen with every business. Altogether, the company had 6 rounds of funding and by the end of its 6th round, Droom had already raised more than $125 million.

    FAQs

    When was Droom founded?

    Droom was founded in 2014 by Sandeep Aggarwal.

    What does Droom company do?

    Droom is India’s online marketplace for buying and selling new and used cars. Droom is India’s largest auto portal.

    How to contact a seller at Droom?

    There are support assistance provided to the customers who want to engage business with Droom. However, other than that there is also a Whatsapp number that people can use to contact them.

    Which vehicles can people buy and sell on Droom?

    Vehicles to buy and sell on Droom are:

    • Car
    • Bike
    • Scooter
    • Bus
    • Bicycle
    • Plane
    • Truck
    • Tractor

    Some of the popular brands of used cars on Droom are:

    • Maruti Suzuki
    • Honda
    • Hyundai
    • Toyota
    • Tata
    • Fords
    • Mahindra
    • Volkswagen
    • Audi
    • Jeep