Tag: Drip Email Marketing

  • Top 9 Best Alternatives of Mailchimp in 2023

    It would be awesome, if a web-based application does a marketing automation platform as well as an email marketing service to the business, in order to bring brand awareness among the targeted audiences. Different companies and professionals have been using, one such all-in-one marketing platform named ‘Mailchimp’, which is an American marketing automation platform.

    Mailchimp was founded by Ben Chestnut, Mark Armstrong, and Dan Kurzius in 2001. Besides, Mailchimp is established in order to make your business manage your clients, customers, and other parties by underscoring reliable relationship management practices, ingeniously designed companies, and powerful data analysis about existing and upcoming products.

    Why people preferred Mailchimp and need alternate considerations?  

    When Mailchimp started giving its services to its customers, Mailchimp was a market leader. Because Mailchimp’s free plans with good features, it attracted small businesses at the start. Mailchimp worked well as a free email marketing tool. Second, Mailchimp has a great user interface for its customers. The word “Mail” in Mailchimp got attracted, people easily compared to other service providers.

    Mailchimp is known for its free plans with packed feature services. Which has definitely changed now. Mailchimp’s free plan has now fewer features and it costs huge when a customer’s email list grows with time. Mailchimp charges for every email contact in the list, even if that contact has unsubscribed from the list.

    As is the case, email marketing is one of the crucial components of marketing strategies that helps the business to connect or engage with their clients or other parties by delivering related information about the campaigns.

    Some businesses still deplore the email service provider with its high pricing, Even though Mailchimp bestows the best features such as a simple & intuitive interface, an uncomplicated mechanism for beginners and A/B testing offers to the business.

    Those businesses who think Mailchimp is not up to the mark for email marketing can go for these top 9 best MailChimp alternatives.


    How to Build an Email List From Scratch? (Step by Step Guide)
    Want to create an email list? Here’s a complete guide to building an email list that will convert your visitors into loyal users.


    Constant Contact
    Moosend
    DotDigital
    Sendinblue
    Hubspot
    Convertkit
    AWeber
    MailerLite
    Drip

    Constant Contact

    Rating 4/5
    Best For For small organizations.

    Constant Contact Website
    Constant Contact Website

    Constant Contact is an online marketing tool that connects your segmented audiences with your business, by launching email marketing campaigns and reaching them out through their inbox. The company commenced its operation in 1995 and plays a major role in developing many small businesses.

    Features

    • Building creative & appealing websites in less time
    • Uploading relevant deeds about the products to your online platform
    • Aids to generate brand awareness via social media ads (Facebook, Instagram, and Twitter)
    • Offers other guidance to achieve the business’s objectives such as tracking the results, amazing templates, and list-out the new customers, etc.

    Pricing

    Plan Name Price (monthly) Suitable For
    Core $8 Best for people getting started with marketing to their customer base.
    Plus $36 Best for marketers who need enhanced features to fuel more growth.
    Marketing Automation+ Starts at $449 All-in-one marketing automation platform

    Moosend

    Rating 4.7/5
    Best For For small businesses.

    Moosend Website
    Moosend Website

    Moosend is one of the top email marketing platforms. It was founded in 2011 as A-Grade cloud-based email marketing software, with world-class features that will help your business to excel in the email marketing world.

    Features

    • Effortless management of email marketing campaigns
    • Build & list out email subscribers automatically
    • Responsive & creative Newsletter Templates
    • Triggers, Automated Actions, and Filters

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 30 days
    Pro $ 9 to $5840 (will be less if paid annually) 500 to 1,000,000 Subscribers
    Enterprise Plan Custom All-in-one marketing automation platform


    Top 4 Best Email Newsletter Tools you should Check out
    Email newsletters are a great example of direct-to-consumer advertising. If you are planning to start your own newsletter here are 4 tools that you need.


    Dotdigital

    Rating 4.2/5
    Best For For marketing and selecting an audience

    Dotdigital Website
    Dotdigital Website

    The platform is a versatile marketing solution for the ilk of business- B2C, NFP, and B2B marketers. Dotdigital was established in 1999 by Simon Bird, David Ivy, Lewis Barclay, Lain Anderson, and Colin Dawson in the United Kingdom. Later in 2015, the company was recognized as the UK’s largest email marketing automation platform.

    Features

    • It is an omnichannel marketing campaigns tool- Email marketing, Marketing automation, Triggered campaigns, Drag-and-drop functionality, Creation of updated landing pages & forms, Live chat, Push notifications/SMS, Responsive email templates, and many more optimization tools
    • Built-in e-commerce marketing tools
    • B2B marketing tools
    • Campaign reporting and analytics tools

    Pricing

    You have to contact the sales team of Dotdigital for the pricing information.

    Sendinblue

    Rating 4.5/5
    Best For Startups, SMBs, Large businesses

    Sendinblue Website
    Sendinblue Website

    Sendinblue is a SaaS solution for growing businesses in the field of email marketing campaigns. Sendinblue was introduced by Armand Theberge and Kapil Sharma in 2007 to promote cloud-based marketing automation.

    Features

    • Landing page builder
    • Email marketing, SMS, Inbox, and Chat Marketing
    • CRM, Marketing Automation, audiences segmentation, and Transaction email
    • Easy Newsletter builder
    • A/B testing

    Pricing

    Plan Name Price (billed annually) Suitable For
    Free Trial $0 With 300 emails a day, unlimited contacts, signup forms, and email templates included
    Starting price for paid plans $25 Unlimited contacts and up to 20,000 email sends

    Hubspot

    Rating 4.4/5
    Best For For large and experienced companies

    HubSpot Website
    HubSpot Website

    HubSpot is a cloud-based marketing service that renders sales and follows a methodology, CRM software, and customer services to the business. HubSpot is a renowned marketing tool, which was founded in 2006 by Brian Halligan and Dharmesh Shah.

    Features

    • Customer relationship management, Customer support
    • SEO Optimization
    • Web analytics

    Pricing

    HubSpot is quite expensive compared to other email marketing tools. It is categorized into three plans- starter – $45/month, Professional – $800/month, and Enterprise – $3200/month.

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Free
    Starter Custom For growing creators automating their work
    Professional Custom For established creators scaling their business
    Enterprise Custom Custom


    7 mistakes you should avoid while writing an Email
    We all make mistakes while writing an email but mistakes are not appreciated while writing a mail to a client so here are mistakes to avoid while writing an Email.


    Convertkit

    Rating 4.4/5
    Best For For content creators and marketers

    ConvertKit Website
    ConvertKit Website

    It is best for converting a blogger’s email list into a revenue driver, incisive reporting, and automated workflows. Convertkit was founded in 2013 By Nathan Barry.

    Features

    • Visual Automations
    • Subscriber management
    • Editing and spam filters
    • Customized forms
    • Automate email distribution, Broadcasts and RSS feeds

    Pricing

    Plan Name Price (billed annually) Suitable For
    Free Trial $0 Free for 300 subscribers
    Creator $9/month For growing creators automating their work
    Creator Pro $25/month For established creators scaling their business
    Unlimited Custom Custom

    The pricing for the ConvertKit starts at $9 for 300 subscribers and goes up to $2600 for 500k subscribers.

    AWeber

    Rating 4.2/5
    Best For For beginner content creators and marketers

    AWeber Website
    AWeber Website

    AWeber allows you to establish a mailing list, and view and analyze your email marketing campaigns. It has an autoresponder, a landing page builder, and Web push notifications.

    Features

    • Autoresponders, Documenting, split testing, and Interesting email designs
    • A broad range of templates
    • Automation
    • RSS to-email functionality
    • Landing page builder with a list of segmentation options
    • Phone, Email, Live chat support, and integrations with third-party apps

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Up to 500 subscribers
    Lite $12.50 Unlimited subscribers, 1 Email list, 3 Landing pages, 3 Email automation
    Plus $20.00 Unlimited subscribers, Email list, Landing pages, and Email automation
    Unlimited Custom Custom


    What is Marketing automation and Can it Succeed Traditional marketing
    Marketing automation can save a lot of time by executing repetitive marketing tasks with the help of software, but Can it replace traditional marketing?


    MailerLite

    Rating 4.7/5
    Best For For small businesses

    Mailer Lite Website
    Mailer Lite Website

    MailerLite, an email commerce software formulated a competent and personalized marketing theme. MailerLite was founded in 2005. Mailerite has a drag & drop editor and it also comes with a few pre-designed templates.

    Features

    • RSS to-email functionality
    • A/B split testing
    • 24/7 live chat
    • Landing page builder with a list of segmentation options
    • Opt-in forms
    • Automation

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Free for up to 1000 Subs.
    Growing Business $9 Unlimited emails and 3 users
    Advanced $19 Unlimited emails and users
    Enterprise Custom Businesses with over 100K subscribers.

    Mailer Lite is free if you have not more than 1000 subscribers and deal in 12,000 emails/month. Its pricing starts at $10 for 1000 subscribers to $50 for 10,000 subscribers. Also, you can send unlimited emails/per month if you choose any paid plan.

    Drip

    Rating 4.4/5
    Best For For small businesses

    Drip Website
    Drip Website

    Drip is a marketing automation platform for e-commerce businesses. It was founded in 2013. You can create multichannel campaigns on Drip. It also allows you to efficiently integrate your customer data from eCommerce stores like Shopify, WooCommerce, and BigCommerce.

    Features

    • Split email testing and Custom conversion tracking
    • Segment builder, Drip campaigns, Broadcast emails, and One-off emails
    • Custom-made content
    • Integrated applications
    • Automated SMS
    • Multi-channel marketing functionality

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 14 days
    Premium $39 2500 to 1,000,000 Subscribers and Unlimited Email sends
    Premium Custom Custom no. of email contact and 120,000,000 emails sends

    Conclusion

    Mailchimp is one of the best email marketing tools used by marketers. But it might not consist of all the features you require. So, we have rounded up some of the best alternatives to MailChimp so that you can have a look, before choosing for your business and work.

    FAQs

    What are some of the alternatives to Mailchimp?

    Moosend, Sendinblue, AWeber, and HubSpot are some of the alternatives to Mailchimp.

    Is Mailchimp still effective?

    Yes, MailChimp is an effective marketing tool if you are just starting with email marketing or newsletters.

    Is MailChimp free?

    Yes, MailChimp offers a Free plan for up to 2,000 contacts.

    Does Google have an alternative to Mailchimp?

    Google Workspace by Google is the alternative to MailChimp.

    Why is Sendinblue better than Mailchimp?

    Because Sendinblue offers the same features cheaper than Mailchimp.

  • Top 5 Reasons Why No-Reply Emails Are Bad for Your Ecommerce Store?

    “Good communication is the bridge between confusion and clarity.” This is a well-known and rightly said quote by Nat Turner. Good communication and good customer relationships can make or break your business. However, you might be putting all that at risk by using a no-reply email.

    Many businesses use no-reply emails for their email marketing campaigns. It does seem like a useful way to avoid cluttering your inboxes. But it might break the foundation on which your business stands.

    What Are No-Reply Emails?
    Why No-Reply Emails Are Bad for Your Ecommerce Store?

    What Are No-Reply Emails?

    No-reply emails are the email addresses that are not set up to receive incoming messages. These emails’ format looks like, “noreply@yourwebsite.com or donotreply@domain.com.” These emails do not allow the recipients to reply. The recipients receive a “Message cannot be delivered” notification in case they try to reply. Such emails are adopted by companies to avoid cluttering their mailboxes.

    These emails do seem convenient to the senders. However, it acts like a brick wall between the sender and receiver as it disconnects the two-way communication.

    Think of it from your customer’s perspective. Which company would you rather work with the one that values your opinion or the one that does not? Obviously, the former one. Customers value businesses that value them in turn.

    So, using a no-reply email might be one of the major reasons why you’re losing customers. No-reply emails can be highly misleading and lead to mistrust among your audience. In this article, we will know how a no-reply email can harm your eCommerce store.

    Why No-Reply Emails Are Bad for Your Ecommerce Store?

    No-reply emails can be harmful to your business in many ways. Here are the reasons how no-reply emails can adversely affect your eCommerce store:

    Average Time People Spend Reading Brand Emails from 2011 to 2021
    Average Time People Spend Reading Brand Emails from 2011 to 2021

    No-Reply Emails Damages the Customer Experience

    No-reply emails are used to avoid receiving responses from the users. It helps businesses save time. However, it is not worth it as in this way, you are blocking two-way communication. You might be saving time or effort but you’d be putting your customers and your reputation at risk.

    Let me tell you something. A month ago, I received an email from a company. I found some gaps in there and tried to communicate the feedback by replying. However, the email kept on bouncing. I couldn’t understand why and at last, I got frustrated and unsubscribed from the newsletter. So, the company not only lost valuable feedback but also a subscriber. This is what happens when you use a no-reply email. You are probably missing out on hundreds and thousands of valuable feedback and subscribers.

    You might direct your audience to other pages by adding your contact information. But still, at the end of the day, everyone prefers convenience. People would prefer to reply to your email rather than being redirected to other pages for submitting their feedback. So, you should always lead your customers to a responsive environment and not a dead end.

    Domino's Pizza No-Reply Email Example
    Domino’s Pizza No-Reply Email Example

    No-Reply Emails Damages Your ECommerce Store’s Email Marketing

    The main point of your email marketing campaign is to build trust among your audience and strengthen your brand’s reputation. No-reply emails don’t serve this purpose. Rather, they cause more harm than good.

    An effective campaign aims at increasing customer engagement and receiving feedback from them. You might be ruling out the entire point if you’re using a no-reply email for your eCommerce store.

    These emails can adversely affect your brand’s reputation. People might start to believe that you do not value your customers and their opinions. A brand’s reputation is its most prized asset and you’d be endangering it if you use a no-reply email.  

    Using no-reply emails for your email marketing is harmful to your eCommerce store in two ways. Firstly, you are disabling your customers to respond or send any feedback to you, leading to mistrust. Secondly, you are losing your brand’s reputation as people are less likely to engage with you on other channels like blogs or social media as well.


    Top 7 Transactional Emails That Every E-commerce Business Can Make Use Of
    Transactional emails are a great way to keep your customers engaged. If you run an eCommerce business make sure yous use these transactional emails.


    No-Reply Emails Harms Your ECommerce Store’s Email Deliverability

    Your email might not even get delivered if you are using a no-reply email. Yes! You heard that right. All your efforts in writing the email, worrying about the subject lines, and crafting the perfect copy might all go to waste.

    You must be thinking how does that even happen? Well, many internet service providers like Comcast or AT&T do not allow such emails to reach the client’s inboxes. At times, a person’s email security settings can also send the emails to the spam folder.

    No-reply emails lead to low deliverability and open rates. Since, emails are an important aspect for an eCommerce store, using no-reply emails is sure to be harmful to your business.

    No-Reply Emails Can Lead Your Ecommerce Store to the Spam Folder

    Daily Number of Spam Emails Sent Worldwide as of 2021 by country
    Daily Number of Spam Emails Sent Worldwide as of 2021 by country

    If your audience doesn’t feel valued, they might send the email to the spam folder. They would not want to hear from you if you discourage two-way communication.

    At times, your audience might not even have the chance to read your email before marking them as spam. Some email providers directly send no-reply emails to the spam folder. What’s terrifying about it is that you might not even realize it, as the emails will still show as delivered.  

    Besides, no-reply emails are harder to add to the safelist as well. Email service providers add your emails to the safelist, once your audience replies to them. Thus, no-reply emails have a far lesser chance of ending up on the safelist.

    Also, getting marked as spam by many users can make you blacklisted which in turn is extremely harmful to your eCommerce store’s reputation.

    No-Reply Emails Might Be Illegal

    If the above-mentioned reasons are not enough for you, you should know that using a no-reply email is kind of illegal. Using a no-reply email prevents your audience from communicating with you. This indirectly violates GDPR. Global Data Protection Regulation (GDPR) is a set of European Union laws that sets the rules for how the companies gather and use their customers’ data.

    You might be violating GDPR as one of its rules state that the customers have the right to request information regarding the data collected about them. So, if you do not give your audience the chance to communicate with you, it can get you and your eCommerce store in trouble.

    If you are ever charged with this violation, you will not only suffer financially but will also lose customers’ trust in your store as well.

    Conclusion

    The above-mentioned reasons must be enough to conclude that no-reply emails are an absolute no-no for your business if you want to provide good customer service or maintain your brand’s reputation. Customers are one of the greatest assets of a business and you must not risk it for anything. You might be saving some time and effort now but losing your brand reputation and your customers five years down the lane, wouldn’t be worth it.

    FAQs

    What is a no-reply email?

    No-reply email is an email address that is not set up to receive incoming messages. Many companies use it to send emails without having to receive any replies in order to prevent cluttering of their inboxes.

    What is the format of a no-reply email?

    A no-reply email has a typical format that looks like, “noreply@yourwebsite.com or donotreply@domain.com.”

    Why one should never use a no-reply email address?

    One should never use a no-reply email address because:

    • It damages the customer experience.
    • It can lead you to the spam folder.
    • It can damage email marketing.
    • It harms email deliverability.
    • It might be illegal.
  • Top 20 Catchy Email Subject Lines to Boost Email Open Rates

    Have you heard the saying, “First impression is the last impression?” Well, this held true in the past and it holds true even today. Dressing well and staying smart grabs the onlooker’s interest. The same goes in the world of business as well. So, how do you grab the attention of your customers within seconds and make a lasting impression? The answer lies in creating catchy, interesting and witty subject lines.

    No matter how amazing your target email is, if you don’t have a good subject line, chances are, your email will never be opened. So, think, ponder and create an email subject that will make sure your business stands out.

    Why is an Email Subject Line Important?
    Catchy Email Subject Lines From the Depths of our Inbox
    How to Write The Best Subject Lines for Email

    Why is an Email Subject Line Important?

    A good and catchy email subject line is important because it boosts the email open rate. Email open rate is the calculation of the percentage of the total number of subscribers who open your email.

    The email open rates depend on a variety of factors, which include email subject lines, personalization, relevancy for subscribers, and content. A healthy Email open rate lies between the 20-40% bracket.

    Below are some stats to help you understand the importance of email Open Rate.

    • Personalizing emails increases open rates by 29% and unique click-through rates by 41%.
    • 64% percent people say that they open an email based on the relevance of the subject line.
    • Starting the email creative with the person’s name can increase open rates by 40%.

    If you notice the above stats, you’ll see that more than half the percentage of subscribers prefer to open an email only when they find the subject line to be relevant. Thus, an email subject line can be considered to be a defining parameter when it comes to boosting your email open rate.  

    An email subject line that grabs the audience’s attention ensures that your email open rates get a hearty boost and your business starts progressing in the right direction.


    6 Effective Email Marketing Tips That Will Increase Open Rates
    These email marketing tips are going to give an amazing open rate and of course, will boost your website traffic.


    Catchy Email Subject Lines From the Depths of our Inbox

    1. “Where to Drink Beer Right Now”(Sent at 6:45 AM on a Wednesday)

    After a busy day, Eater Boston’s roundup of the tastiest spots to hit this weekend is just what you need to get back into gear.

    2. “Google sees smartphone heroics in OreoIt’s The Daily Crunch.”

    TechCrunch is a daily newsletter that not only shares the latest on the world of technology but also provides useful tips & amp; tricks that can help keep you ahead of the curve. #TechThursday

    3. “Don’t Open This Email”

    When we’re urged not to do something, we’re more likely to open the email and read the contents. This was the subject line of Manicube’s marketing email. However, only use this subject line if the reader is already familiar with your company or service. They could just block you if you don’t!

    4. “Uh-oh, your prescription is about to expire,”

    Says the narrator, invoking the anxiety of losing out. This statement was used by Warby Parker to entice people to purchase spectacles.

    5. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”

    A witty or caustic sentence might attract readers’ curiosity. And Groupon makes the most of this method.

    6. “Black Friday shoppers are the worst clients,”

    According to a LinkedIn Pulse message advertising a holiday marketing essay written by one of its members. The reader is enticed to open the email with intriguing data and numbers.

    7. “DO NOT EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER Eat what they eat in Prison!”

    The use of catchy language always encourages the reader to anticipate intriguing material. To lure readers, Thrillist utilises snappy lines like these in their subject line.

    8. “10 strange money habits that are making Millennials wealthy”

    Leading subject lines will always entice the receiver to learn more about the subject. To make their email marketing subject lines more enticing to their readers, Refinery29 employs leading subject lines.

    9. “Not Cool, Guys”

    This is no exception to BuzzFeed’s original and interesting content. To make it more conversational and welcoming, they sometimes combine the subject line and preview content. “Okay, WHO placed the passive-aggressive sticky note on my fridge?” read the sample text, for example. “Who acts like this?” you might wonder.

    10. “Is this the trendiest marketing job?

    This intriguing subject line was employed by Digital Marketer to let readers know what’s within.

    11. “Are you available on Thursday at 12 p.m. PST?”

    Mary Fernandez used personalisation to reach out to new readers and existing followers in her [guest blogging class]. Personalization may work wonders in encouraging recipients to read emails by making them feel unique.

    12. “Alert: Free (Cool!) Clothes?”

    Clover employs emoticons and other graphic material to entice recipients to open the email. Use it sparingly and only when it’s appropriate.

    13. “For you, 1,750 points.” “Valentine’s flowers & more for them.”

    You’ll want to know who the flowers are for as soon as you read this sentence. This urges you to read the rest of the text. Subject lines with cryptically phrased subject lines are an excellent method to captivate readers.

    14. Direct topic lines can also be effective. “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (October 31 – November 4),” for example.

    15. “Rock the colour of the year”

    The e-commerce website Etsy was able to market a product only on the basis of colour. Isn’t it true that we’ll want to know what the ‘colour of the year’ is?

    16. “As You Wish”

    UncommonGoods understands its consumer personas and delivers emails based on their wish lists and hobbies. The Princess Bride is the inspiration for this topic line.

    17. “Get this NOW before it’s gone…”

    “Tonight Only: Get this NOW before it’s gone…”: FOMO, or Fear of Missing Out, is tough to avoid. Violet Grey used this tactic in conjunction with a bonus incentive to boost email open rates.

    18. “Everything you wanted to know about email copy but were scared to ask”

    CopyHackers appeals to one of your anxieties or pain areas to get you to read the email.

    19. “New Video: (Topic)”

    A successful email campaign should increase revenue while also adding value to customers.

    20. “The price of the item in your cart has dropped”

    These retargeting email subject lines may entice you to return to your cart or finish any unfinished transactions.


    5 Onboarding Email Templates That Will Surely Engage Users in 2022
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    How to Write The Best Subject Lines for Email

    Curiosity: Curiosity is a fantastic motivator. Include material or substance that will pique the reader’s curiosity.

    Urgency: Using urgency is a tried-and-true strategy that normally succeeds since it motivates the reader to act quickly.

    Relevance: Subscribers want timely and current information, which you should provide. This concept should also be used while creating topic lines. To keep readers interested, employ trending themes or fashionable headlines in subject lines.

    Personalization: One of the most effective content marketing methods is personalization, which creates a sense of significance. It not only aids in the retention of positive connections but also creates additional leads.

    Celebrity Names: Use a well-known name so that people can recognise you right away. Celebrity personality features might pique the recipient’s interest in opening the email.

    Conclusion

    We hope you’ve been inspired by this blog article to develop more innovative email subject lines. It’s critical for you to understand the genuine performance of your email marketing efforts as a marketer.

    It’s impossible to manually calculate your open rates and campaign success. There are several tools available to assist you in analysing your open and clickthrough rates, segmenting your audiences, and A/B testing your subject lines.

    FAQs

    What subject lines get the most open?

    Email subject lines that are catchy and less than 50 characters get the most open rate.

    How do you make a catchy subject line?

    Keep it short, personalize it, and segment your lists.

    Why email subject line is important?

    A catchy email subject line boosts email open rates.

  • How To Manage Your Email List With these Easy Email List Management Software

    Emails have now become a part of our daily lives. Our inboxes are filled with various emails every day, on an average a person receives 121 business mails in a single day. The importance of an email in a business is more extreme than one could ever imagine. Through this, one can ensure to have formal communication with the advantage of immediate response. Not only through that, you can have opportunities to market your business but it is also inexpensive as well.

    Now as mentioned above, every day on an average 121 emails are received. Among all these mails, not all mails can be of your advantage, some of them can be needless as well. Email marketing is the main reason why email list management is needed. It is one of the cheapest and convenient ways of marketing. In this article we will talk about the email marketing tools that help in managing the email list of a business with a goal of marketing, so let’s get started.

    “You cannot mandate productivity; you must provide the tools to let people become their best.”

    -Steve Jobs

    What is Email Management?
    What does Email Management Software Do?
    Top Software For Managing Email List
    FAQ

    What is Email Management?

    In a business, contacts play a vital role in its success, so Email list management is all about managing the contacts of your business in the email list. It includes segmenting, cleaning, and arranging the contact list; so that the right mail can be sent to the right person, and by doing this proper email marketing can be done.

    What does Email Management Software Do?

    Al the above things can be done by Email management tools, a good tool helps in:

    • Creating a good quality contact list.
    • Ensuring the delivery of the mail to the correct contact.
    • Cleaning the list and keeping the data error-free.
    • Keeping the ROI high and the cost low.

    Top Software For Managing Email List

    These tools are for targeting the correct audience for the business, personalizing the message that of course will get customers for your business. So, here are top email list management software.

    Moosend

    Pricing- Moosend is available at $8/month for the email list management.

    Moosend Website
    Moosend Website





    Try Moosend now!


    This email marketing service provider was founded in the year 2012 by Panos Melissaropoulos and Yannis Psarras. Apart from creating some amazing email campaign, it is also an expert in managing the email list.

    The list segmentation feature of Moosend helps in dividing the customers with the help of the data that are collected with the help of tags and the subscriber’s behavior. It is considered one of the best tools as it has 98% deliverability rate and helps in avoiding getting in the spam section in the subscriber’s mail.

    HubSpot

    Pricing- HubSpot plants starts from $50/month.





    Get started with hubspot now


    HubSpot is a company that builds cloud-based inbound marketing software that helps in marketing online. It was founded in the year 2006 by Brian Halligan and Dharmesh Shah and since then has changed the way of online marketing of many companies.

    HubSpot contains a CRM (Customer relationship management system) that specially deals with managing contacts. The extra contact information that are taken of the customers helps the tool to send the targeted emails to the subscribers. Thanks to the feature of two-way data sync, the contacts of the businesses are always up to date.

    Constant Contact

    Pricing- The plan of Constant contact starts at $20/month.

    Just like its name, this 1998 company founded by Randy Parker focuses on small business and help them build their contacts through email, social media, and even marketing tools.

    The tools are used for creating email newsletters and it also provides some great segmentation features that help in dividing the subscribers. It does some very minimal for the contact list management and is preferable for small businesses.

    Paperform

    Pricing- The plan for Paperform start at $20/month.

    This contact list management tool helps in creating and managing contracts through the creation of landing pages and newsletter signup forms and mainly deals with building online forms. It offers various images and videos to make the forms attractive by using them so that they can capture the attention of the customers. One can also edit the form with the help of HTML and CSS.

    ZeroBounce

    Pricing- The plan of ZeroBounce starts at $16/month.

    Not every email address is important for a business, so ZeroBounce is an email verification tool that deals with email deliverability. The email addresses that are not of importance are removed by this tool, it has a great deliverability percentage. It is more or less a perfect tool to keep the email list clean as it has a feature of an inbox placement tester that does spam delivery tests for Gmail, Outlook, and others.

    MailChimp

    Pricing- The plan of Mailchimp starts at $9.99/month.

    Mailchimp is a very popular email marketing software that provides businesses with various campaign types RSS campaigns and A/B testing. It has some really great segmentation features that help businesses by using the demographical and behavioral data of the subscribers. It works as a very good email list management tool.

    ActiveCampaign

    Pricing- The plan of ActiveCampaign starts at $18/month.





    Try activecampaign now!


    This email management software is another popular one that deals with email marketing. The company was first started in the year 2003 by Jason F. VandeBoom. The software helps in segmenting the subscribers with the help of tags. The deliverability rate of emails with the help of this software is very high.

    Sendinblue

    Pricing- The plan for Sendinblue starts at $25/month.





    Learn more about sendinblue Here


    This is considered as one of the best email marketing services for businesses and also helps in managing the email list. The subscriber that does not engage with the business is easily identified with the help of this service. The data of the users are used so that the mails can be delivered properly and have a good deliverability rate. It is a good email list management service.

    Conclusion

    In the era of email marketing, one needs to understand which contact will helps them in achieving success for their business. The correct tools for managing the email list is very necessary to excel in email marketing. Organizing the list and sending the emails to the subscribers can only be done through email management tools and the above are some of the best from the rest.

    FAQ

    Why email list are important?

    Email lists are important because email marketing is one of the best ways to connect with a customer.

    What is the best tool to manage a large mailing list?

    MailChimp, HubSpot, and CampaignMonitor are some of the tools that help in managing the large mailing list.

    How do I optimize my email list?

    Create More Email Opt-In Opportunities, Optimize Your Preview Text, Use creative Images, and Segment Your Lists.