In an effort to facilitate business dealings and spur the practice of “reverse flipping”, which involves Indian start-ups and other companies moving their domicile from abroad to the country, the government has expanded the fast-track route for approval of mergers and amalgamations to include more categories of companies.
More company types are now eligible for the fast-track merger process under Section 233 of the Companies Act of 2013 thanks to changes to the relevant rules that the Ministry of Corporate Affairs (MCA) has notified. The National Company Law Tribunal is not involved in this approval process.
How Fast-Track Merger will Help the Companies?
When the total borrowings, including loans, debentures, and deposits, are less than INR 200 crore and there is no default, the revisions have made it possible for mergers between (unrelated) unlisted companies to proceed more quickly.
Additionally, unless the transferor company is listed, the fast-track scheme will now apply to a variety of additional transactions, including mergers between a holding company (listed or unlisted) and its subsidiary (listed or unlisted). Additionally, if the transferor companies are not listed, mergers between subsidiaries of the same holding company may receive expedited clearances.
Key Changes in MCA Rules
Up until a year ago, inbound cross-border reverse mergers needed NCLT permission. To expedite the approval of such bids, the government modified Rule 25A for cross-border deals on September 17 of last year. To eliminate any ambiguity, the most recent revision has brought this rule into compliance with Rule 25, which deals with expedited approvals, according to sources.
Since many Indian-born or Indian-connected start-ups have chosen to establish their headquarters here, cases of combining a foreign holding company with its Indian fully owned subsidiary have increased in frequency in recent years. The possibility of exiting at a greater valuation in India was one of the attractions.
According to analysts, global firms who intend to relocate their operations to India in order to take advantage of the thriving capital markets for possible listings and to combine group companies stand to gain from the move to expedite and simplify clearances for such mergers. Flipkart, Dream11, Meesho, PhonePe, Zepto, Razorpay, Pepperfry, and Groww have all relocated their parent firms from foreign jurisdictions back to India throughout the last two to three years.
Government Push for Flexible Corporate Restructuring
The enlarged and modified regulations, according to experts, demonstrate the government’s intention to increase the flexibility of business restructuring procedures. At the moment, only start-ups and “small” businesses, as determined by turnover, etc., are eligible for fast-track merger approvals.
Special start-up promotion programmes and easier access to funding have also contributed to the rise in popularity of reverse flipping. It has been helpful to loosen some of the limits on round-tripping. The expedited approach would still require requesting approval from the MCA’s regional director.
Quick
Shots
•Boost ease of doing business & encourage
reverse flipping (Indian start-ups shifting domicile back to India).
•Revision brings Rule 25A (cross-border mergers) in
line with Rule 25 (fast-track mergers).
•Start-ups like Flipkart, Dream11, Meesho, PhonePe,
Zepto, Razorpay, Pepperfry & Groww have shifted parent firms back to
India.
•Global firms may relocate to India to tap into
thriving capital markets & higher valuations.
There was a general lack of vision regarding Dream11’s potential when the platform first went live. Compared to just 2 million in 2016, Dream 11 now has over 100 million registered users. The consistent financing, sponsorship partnerships with cricketers, excellent marketing campaigns, and prize money are only a few of the reasons for this phenomenal success. This post will examine Dream 11’s business model and how it generates revenue through its various revenue streams in detail.
About Dream11
Dream11 is an indigenous Indian brand that facilitates interaction and the display of expertise among Indian sports lovers. Using real-life players from upcoming matches, fans may assemble their teams, compete with one another, and earn points depending on how well their players perform on the pitch. Dream Sports is an umbrella brand that includes Dream11, FanCode, DreamX, and DreamSetGo, among others. Dream11 also holds the distinction of being the first fantasy sports platform ever to become a “Guinness World Record”. It was founded in 2008 by Bhavit Sheth and Harsh Jain. The company, which has its headquarters in Mumbai, joined the Unicorn Club in April 2019. In addition to being the primary sponsor of the Indian cricket team at the moment, it was the title sponsor of the 2020 Indian Premier League.
A premium business model allows Dream11 to draw in a big user base and make money through premium services. Dream11 is a sports startup that lets fans showcase their passion and knowledge by creating fantasy teams for real-life matches. Users pick players from an upcoming game to form their ideal team and compete with others on the app. Points are awarded based on real-time player performance. The user with the highest points wins the largest share of the prize money. To join a contest, users pay a fixed entry fee, and only a limited number of participants are allowed per league.
The net profit for Dream11 in FY23 was INR 187.8 crore, up 32% from the previous year. Its business strategy is structured such that it earns money from the joining fees of the contests, which users must pay to take part in paid public or private contests. Turning free users into paying clients can be quite tough and resource-intensive. A lot of people still favor Dream11, even though other websites provide cheaper commissions or don’t charge anything for private competitions (like HalaPlay or MyTeam11). This preference is largely due to its ability to create personalized competitions, which is particularly useful when playing with friends or creating your cricket team.
Dream11 makes money through various streams. Although, Ad networks, such as Google Adsense, do not contribute to Dream11’s earnings. Its revenue streams are discussed below:
Affordable Starting Prices: To fund its platform, Dream11 collects entrance fees from users who wish to take part in sponsored contests.
Earning Commission: When users win prizes based on the real-time performance of the players they select, Dream11 takes a cut of the overall prize pool in addition to the entry fee. This commission, which, as of December 2023, typically amounts to 15% to 20% of the total prize pool, boosts their total earnings. Half of the players in a Dream11 tournament can receive cash awards; the top finishers get the largest share, while the bottom finishers get a smaller portion. Dream11 offers a 50% chance of winning, unlike a lottery. When users have a better chance of winning, they are more likely to participate.
Minimum Withdrawal: A minimum withdrawal quantity of Rs 200 is required. Dream11 has come up with yet another innovative method to keep users coming back. The reason is that you’ll keep trying to play contests till your balance reaches Rs 200.
Platform Fee: Not all of the money that was collected from entries is given out when a contest ends. A portion of this goes to Dream11’s ‘platform fee’ (15%) and the balance goes to the winners.
Dream11 Financials
Dream11 Financials
FY22
FY23
Operating Revenue
INR 3841 crore
INR 6384 crore
Total Expenses
INR 3762 crore
INR 5839 crore
Profit/Loss
Profit of INR 142 crore
Profit of INR 188 crore
Dream11 Financials
In FY22, Dream11 reported an operating revenue of INR 3841 crore, with total expenses amounting to INR 3762 crore, resulting in a profit of INR 142 crore. The financial performance improved in FY23, with operating revenue increasing to INR 6384 crore and total expenses rising to INR 5839 crore. This growth led to a higher profit of INR 188 crore for the year.
USP of Dream11
Dream11 has developed a highly effective marketing strategy, thanks to its data-driven culture and the insights it has gained. Its organic traffic accounts for more than 30% of its total users. The company’s digital marketing and referral programs, combined with its powerful media efforts, have successfully captivated the Indian masses and made fantasy sports a phenomenon in the country.
Dream11 SWOT Analysis
SWOT Analysis of Dream11
Dream11 Strength
The company’s rapid rise to fame and the endorsements of numerous renowned individuals make its expansion easy to track.
Dream11 can experiment with numerous things to increase its growth further because it is one of the leaders in its area.
Dream11 has encouraged people to think about money, make decisions based on facts, and analyze sports.
Dream11 Weakness
Problems with operations.
In the big leagues, the platform costs are too unreasonable, exceeding 25% per contest.
Its technology needs an upgrade.
Dream11 Opportunities
Dream11 is benefiting from the growing popularity of online gaming.
Additionally, the company’s business is expanding as new leagues and tournaments are being organized regularly.
Dream11 Threats
Many individuals still see it as more of a gambling app than a gaming app.
Dream11 has suffered a significant setback as a result of its removal from the Play Store.
Conclusion
Over the past ten years, fantasy sports have seen a tremendous transformation. There is a staggering rate of new apps appearing. This has led to a leveling-off of competition in the fantasy game market. However, to inject some freshness, innovation is required.
Nowadays, Dream11’s competitors all use the same point system and UI, which turns off a lot of players on the first try because they’re always looking for something new. Dream11 has developed and grown rapidly, even though formidable competitors have emerged. With the increasing commercialization of sports, Dream11’s future is bright.
FAQs
What is Dream11 about?
Dream11 is an Indian fantasy sports platform where users can play fantasy cricket, hockey, football, kabaddi, handball, basketball, volleyball, rugby, futsal, American football, and baseball. In April 2019, Dream11 made history as the first Indian fantasy sports company to achieve unicorn status.
Does Dream11 work outside India?
You can participate in leagues on Dream11 after registering, but all transactions must be conducted in INR through Indian banks.
Who founded Dream11?
Bhavit Sheth and Harsh Jain founded Dream11 in 2008.
How does Dream11 work?
Dream11 lets users create fantasy teams using real-life players for upcoming matches. Based on how those players perform in the actual game, users earn points. The user with the highest points wins. To play, users join paid contests with a fixed entry fee and compete against others.
How to play Dream11 and earn money?
Select a Match – Choose an upcoming cricket, football, or other sports match.
Create Your Team – Pick real players from both teams within a set budget.
Join a Contest – Enter paid contests by paying a fixed entry fee.
Earn Points – Your team earns points based on how your selected players perform in the real match.
Win Cash – If your team scores high, you win a share of the prize money.
Suryakumar Yadav is quickly becoming a household name, and it’s easy to see why. With his incredible talent, hard work, and growing fan base, he’s not just making waves in the sports world but also catching big brands’ attention. His fresh, clean image and youthful energy make him the perfect choice for companies looking to connect with today’s audience.
From sportswear to tech gadgets and even finance, Suryakumar’s endorsements show just how versatile and influential he is. But what makes him so unique? Why are brands lining up to work with him?
In this article, we will look at Suryakumar Yadav’s journey, the brands he’s partnering with, and why he’s the rising star everyone wants a piece of. Get ready to see how this young talent is winning on and off the field!
Suryakumar Yadav’s Brand Ambassador List
Suryakumar Yadav’s popularity extends beyond his sport, making him the face of several high-profile brands. His endorsements range from sports equipment to luxury brands and fitness to financial services.
Here’s a list of some of the top brands he currently represents:
When the stakes are high and the game is on the line, there’s only one name that shines like a SKY full of stars, and that is none other than the iconic Suryakumar Yadav! Known for his fearless 360-degree stroke play and ability to turn the tide of any match, Surya embodies the spirit of every Dream11 player: calculated risks, mindful strategies, and the thrill of the game!
Just like Surya dominates the pitch with his innovative shot-making, you can take control of your cricketing destiny with Dream11, where skill meets strategy and every decision counts.
When it comes to confidence, comfort, and owning your style, there’s no one better than Surya Kumar Yadav to show us how it’s done. Whether on the pitch or off it, he plays by his own rules, bringing unmatched energy and flair to the game. Just like his bold batting style, GenX Innerwear empowers you to move with confidence—because real champions don’t follow; they set their path.
At GenX Innerwear, we believe that true style isn’t about following the crowd—it’s about moving with confidence, breaking the mold, and setting your own pace. Yadav’s fearless game, our innerwear is designed for those who don’t just play along but create their own path. With superior comfort, a perfect fit, and bold designs, GenX Innerwear lets you step into every moment feeling your best.
Reebok
Reebok – Suryakumar Yadav Brand Endorsements
Reebok India launched its ‘I Am the New’ campaign, featuring Indian cricketer Suryakumar Yadav and actress Taapsee Pannu as brand ambassadors. The campaign aimed to challenge societal stereotypes and encourage individuals to embrace their unique identities through sports and fitness.
Reebok selected Yadav and Pannu for their unconventional career paths and ability to defy norms in their fields. Pannu, known for her versatile roles in Indian cinema, embodies resilience and determination, aligning with Reebok’s message of empowerment. Yadav, celebrated for his dynamic cricketing style, represents innovation and self-expression in sports.
The campaign’s video showcases Pannu and Yadav narrating their journeys, highlighting how they overcame challenges by breaking free from societal norms.
Lenskart
Lenskart – Suryakumar Yadav Brand Endorsements
Lenskart, a leading eyewear brand, recently launched its ‘Dhaakad Hai’ campaign featuring Indian cricketer Suryakumar Yadav. The campaign emphasizes self-belief and individuality, encapsulated by the tagline ‘Lenskart Dhaakad Hai.’
In the television commercial, set in a vibrant Indian alley, a group of youngsters is engrossed in a game of cricket. A formidable bowler dismisses a batsman, leading to intense celebrations. However, when Suryakumar Yadav steps onto the field as the next batsman, the opposing team is gripped with panic and fear. The tension escalates as Yadav dons his Lenskart glasses, culminating in a thrilling sequence that showcases his exceptional batting skills.
Sprite
Sprite – Suryakumar Yadav Brand Endorsements
Sprite relaunched its ‘Joke in a Bottle’ campaign, focusing on delivering humor and refreshment to its consumers. This initiative featured notable personalities, including cricketer Suryakumar Yadav and comedian Kapil Sharma, who collaborated to infuse the campaign with wit and entertainment.
The campaign allowed consumers to access humorous content by scanning Sprite bottles, unlocking jokes in over nine regional languages on topics like exams, college life, relationships, and food. This interactive approach aimed to resonate with a diverse audience, offering relatable and enjoyable experiences.
ICICI Prudential Life Insurance
ICICI Prudential Life Insurance – Suryakumar Yadav Brand Endorsements
ICICI Prudential Life Insurance launched a digital-first campaign titled “360° Financial Protection with ICICI Prudential Life Insurance,” featuring renowned Indian cricketer Suryakumar Yadav. Yadav, celebrated for his innovative 360-degree playing style and nicknamed “Mr. 360,” was chosen to represent the comprehensive coverage offered by the company’s insurance products.
The campaign emphasizes ICICI Prudential’s suite of protection products designed to provide all-encompassing financial security in critical situations. Manish Dubey, Chief Marketing Officer of ICICI Prudential Life Insurance, highlighted that Yadav’s dependability and consistency align seamlessly with the company’s values, making him an ideal ambassador for their message of trust and comprehensive protection.
Unischolars
Unischolars – Suryakumar Yadav Brand Endorsements
Cricket superstar Suryakumar Yadav, known for his fearless and innovative style on the field, has stepped into a new arena- education. Teaming up with Unischolars, a leading platform dedicated to helping students achieve their academic dreams, Suryakumar is now championing a cause close to his heart: empowering the next generation to reach their full potential.
This collaboration is more than just a partnership; it’s a shared vision of breaking barriers and creating opportunities. Just as Suryakumar’s 360-degree batting style redefines what’s possible in cricket, Unischolars is revolutionizing the way students access education abroad.
From finding the right universities to securing scholarships and navigating the complexities of studying overseas, Unischolars provides end-to-end support to turn aspirations into reality.
Men of Platinum
Men of Platinum – Suryakumar Yadav Brand Endorsements
Platinum Guild International (PGI) India’s Men of Platinum introduced leading cricketer Suryakumar Yadav, affectionately known as “SKY,” as the face of their latest campaign. This collaboration highlights the alignment between Yadav’s personal journey and the enduring qualities that platinum symbolizes.
The campaign features a six-part mini-series titled “A Minute with Men of Platinum X Suryakumar Yadav,” offering an intimate look into Yadav’s life and career.
Seagram’s Royal Stag
Seagram’s Royal Stag – Suryakumar Yadav Brand Endorsements
Seagram’s Royal Stag has embarked on a dynamic collaboration with Indian cricketer Suryakumar Yadav, featuring him prominently in their recent “Live It Large” campaign. Launched in June 2023, this campaign aligns with the brand’s philosophy of inspiring individuals to dream big and embrace life to the fullest.
The campaign film showcases Suryakumar Yadav alongside Bollywood superstar Ranveer Singh and South African cricket legend AB de Villiers. Each segment of the film delves into the protagonists’ vibrant lifestyles, reflecting the energy and aspirations of today’s youth. The narrative emphasizes the “Generation Large” philosophy, encouraging the audience to seize every moment with passion and enthusiasm.
UrbanGabru
UrbanGabru – Suryakumar Yadav Brand Endorsements
UrbanGabru, a prominent men’s grooming brand in India, announced the appointment of cricketer Suryakumar Yadav as its brand ambassador. This collaboration aimed to enhance the brand’s visibility and appeal among young Indian men by associating with a sports personality known for his dynamic performance and style.
As part of this partnership, Suryakumar endorsed UrbanGabru’s grooming range, including the Hair Volumizing Powder Wax, which provides instant volume and a 24-hour hold, and India’s first made-in-India Hair Removal Cream Spray, offering a painless hair removal experience within six to eight minutes.
JioCinema
JioCinema – Suryakumar Yadav Brand Endorsements
Cricket fans, get ready for a game-changing experience! Suryakumar Yadav, the dynamic Mr. 360 of Indian cricket, has joined forces with JioCinema as their brand ambassador, and it’s a match made in entertainment heaven. This exciting collaboration is about taking fan engagement to the next level during the thrilling TATA IPL season.
JioCinema, known for its cutting-edge digital platform, is on a mission to make cricket viewing more immersive, accessible, and unforgettable than ever before. And who better to lead this charge than Suryakumar Yadav, whose electrifying performances and infectious energy have made him a fan favorite?
Together, they’re set to revolutionize how fans experience the game, blending Yadav’s star power with JioCinema’s innovative digital initiatives and social media campaigns.
Maxima Watches
Maxima Watches – Suryakumar Yadav Brand Endorsements
Maxima Watches, a prominent Indian watch brand, announced the appointment of cricketer Suryakumar Yadav as their brand ambassador. This collaboration aimed to enhance the visibility of Maxima’s Max Pro series, particularly the newly launched Max Pro X1 smartwatch.
Suryakumar Yadav, renowned for his exceptional performances in the Indian Premier League (IPL), resonated with Maxima’s brand ethos of reliability and excellence. The partnership was strategically timed to leverage the ongoing IPL season, aiming to boost sales and strengthen Maxima’s presence in the smartwatch market.
Moha
Moha – Suryakumar Yadav Brand Endorsements
When it comes to staying at the top of his game, Suryakumar Yadav knows it’s not just about skill and practice—it’s also about taking care of his skin. That’s why the cricket sensation has partnered with moha:, a trusted Ayurvedic skincare brand, as their brand ambassador. Known for its natural and effective products, moha aligns perfectly with Suryakumar’s commitment to staying protected and hydrated, especially during the grueling IPL season.
For Suryakumar, hydration and sunscreen aren’t just part of a skincare routine—they’re essential tools for peak performance. “Hydration and sunscreen are my dynamic duo,” he shared. “They keep me protected from the sun’s harsh rays and help me stay focused on the field.” With moha’s emphasis on sun protection and foot care, Suryakumar found a brand that understands the unique needs of athletes.
Crossbeats
Crossbeats – Suryakumar Yadav Brand Endorsements
Cricket’s very own Mr. 360, Suryakumar Yadav, has added another exciting role to his portfolio—brand ambassador for Crossbeats, the trailblazing smartwatch brand. This dynamic partnership is set to revolutionize the smartwatch experience for India’s youth, combining Suryakumar’s winning energy with Crossbeats’ cutting-edge technology.
Known for his consistency and match-winning performances, Suryakumar is the perfect fit for Crossbeats, a brand that prides itself on reliability, innovation, and style. Archit Agarwal, Co-Founder of Crossbeats, couldn’t be happier about the collaboration, saying, “Suryakumar’s energetic and dependable persona mirrors the essence of Crossbeats. We’re thrilled to have him on board as we redefine the smartwatch experience for young consumers.”
The Indian Garage Co
The Indian Garage Co – Suryakumar Yadav Brand Endorsements
Fashion met cricket in a spectacular way as The Indian Garage Co. unveiled its first-ever Exclusive Brand Outlet (EBO) in Bengaluru, with none other than Suryakumar Yadav as the star of the show.
The event was a celebration of style, innovation, and community, marking a major milestone for the brand and giving fans a chance to connect with their favorite cricketer.
The four-day launch was nothing short of electric. Fashion enthusiasts from across India strutted their stuff in a vibrant fashion walk, setting the stage for the grand finale—Suryakumar Yadav’s appearance on the final day.
Flipkart launched a creative campaign promoting attractive deals on large-screen TVs during the Indian Premier League (IPL) season. This initiative, conceptualized by 22feet Tribal Worldwide, aimed to enhance the cricket-viewing experience by encouraging consumers to upgrade their televisions.
The campaign featured playful interactions with major IPL sponsors, including brands like RuPay, Acko, boAt, Pedigree, and MPL. Flipkart’s billboards humorously suggested that these brands’ advertisements would look even better on larger TVs, to which the brands responded with appreciative messages, creating an engaging and light-hearted banter.
Conclusion
Suryakantha Yadav’s meteoric rise in the cricketing world has made him a sought-after name in the brand endorsement space. His fearless playing style, relatability, and charismatic presence have earned him partnerships with some of the biggest brands across various industries—from sportswear and tech to finance and lifestyle.
Whether it is promoting confidence with GenX Innerwear, redefining fitness with Reebok, or bringing entertainment to life with JioCinema, Yadav’s influence goes far beyond the cricket field. As he continues to shine, his growing list of brand associations only solidifies his status as a modern-day icon both on and off the pitch.
FAQs
Who is Suryakumar Yadav?
Suryakumar Yadav is a prominent Indian cricketer known for his innovative batting style and impactful performances.
Why is Suryakumar Yadav considered a face of modern branding?
Suryakumar Yadav’s unique personality, dynamic playing style, and strong social media presence make him a highly marketable figure.
What are some key elements of Suryakumar Yadav brand appeal?
Suryakumar Yadav’s “Mr. 360” batting, energetic celebrations, and positive attitude resonate with fans.
In the ever-evolving world of online gaming, one genre has taken the Indian market by storm: online fantasy games. These games tend to give captivating virtual experiences and have become popular among millions across the country. After all, who wouldn’t want to create their own dream team and earn real money while playing their favorite sports?
As the popularity of online gaming continues to increase, the Indian fantasy sports sector is sure to experience exponential growth. The projections for the future are even more inspiring, with estimates indicating a potential rise to an astounding Rs 25,240 crore by FY27, showcasing an exceptional compound annual growth rate (CAGR) of 33%.
Let’s delve into this thriving industry and explore the leading fantasy gaming companies in India.
How Big is Gaming Industry? | Gaming Industry in India
Fantasy Games in India – An Overview
Facts about Fantasy Games
The Indian fantasy gaming industry is experiencing a remarkable surge, reshaping the gaming landscape with its innovative offerings. With the number of gamers projected to expand from 420 million in 2022 to 500 million by 2025, it’s clear that the craze for online gaming is on the rise. The fantasy gaming industry in India has seen rapid growth, with a 20% revenue surge in the past year. In-app purchases, the fastest-growing segment, soared by 41%. With a projected CAGR of 20%, the sector is expected to surpass $9.2 billion by FY29.
Prominent players in the fantasy sports arena, such as Dream11, 11 Wickets, and more, establish strategic partnerships with official sports leagues like the IPL, Test Matches, and Kabaddi leagues. These collaborations not only enhance the credibility of their platforms but also offer users an authentic and immersive gaming experience.
The Indian fantasy gaming industry has started to boom in terms of startup culture. Learn more about how fantasy gaming startups are changing the gaming industry.
Indian Fantasy Sports Industry
Fantasy Sports Survey
Fantasy sports have been surveyed with respect to two parameters: time-frequency and age group.
Time-Frequency: A report by KPMG (2019) says that approximately 75% of the respondents play fantasy sports 1-3 times a week, with the majority of them playing once a week. About 20% of the respondents reported playing more than five times a week.
Age groups: It’s observed fairly consistently in the age groups of 18–24 and 25–36, with nearly 80% of the respondents playing 1-3 times a week; the 37–50 age group was seen to have a much higher engagement. Nearly 50% of the respondents in the 37–50 age group reported playing fantasy games more than four times a week.
As fantasy gaming continues to gain popularity in India, the landscape becomes increasingly competitive, offering higher cash rewards for participants. This trend initially gained momentum with cricket, coinciding with the introduction of the Indian Premier League (IPL) in 2008. Today, the options for fantasy gaming extend beyond cricket, encompassing a wide array of sports such as football, hockey, kabaddi, carrom, pool, badminton, basketball, and more. This diverse range of sports provides participants with a plethora of choices and opportunities to engage in their favorite games through fantasy sports platforms in India.
Here is a list of the Fantasy Sports Companies in India:
Dream 11
Startup Name
Dream11
Headquarters
Mumbai, Maharashtra, India
Founder
Bhavit Sheth, Harsh Jain
Founded
2007
Website
dream11.com
Dream11 – Online Fantasy Game Startups in India
Dream11 has completely transformed the online gaming landscape in India, captivating the hearts of sports enthusiasts across the nation. As the country’s very first gaming startup in the unicorn startup club, Dream11 has achieved remarkable heights, leaving an incredible mark on the industry. The company’s amazing journey includes the prestigious honor of being announced as the official partner for the Indian Premier League (IPL) by the Board of Control for Cricket in India. With a four-year exclusive contract, Dream11 has also taken the helm as the official fantasy game of the IPL, solidifying its position at the forefront of the industry. Dream11 is a popular online fantasy app that allows users to create their own teams and compete in various sports for real cash prizes.
Dream11’s unparalleled success not only solidifies its position as a market leader but also serves as an inspiration for countless aspiring entrepreneurs and startups. By seamlessly blending the excitement of sports fandom, strategic thinking, and exhilarating gameplay, Dream11 has struck a chord with millions of users, redefining the future of online gaming in India.
Games24x7
Startup Name
Games24x7
Headquarters
Mumbai, Maharashtra, India
Founder
Bhavin Pandya, Trivikraman Thampy
Founded
2006
Website
games24x7.com
Games24x7 – Fantasy Sports Companies in India
Another popular unicorn startup on the list of online fantasy game startups in India is Games24x7. Games24x7 is a popular online gaming company in India that has left an incredible mark on the industry. With a strong focus on skill-based and casual games, it offers a wide range of captivating experiences for players of all ages. Its flagship products, RummyCircle and My11Circle, have gained immense popularity, providing players with amazing gameplay and real-money prizes.
What sets Games24x7 apart is its relentless pursuit of innovation, utilizing behavioral science, technology, and artificial intelligence to create unforgettable gaming experiences. In 2022, Games24x7 became a unicorn startup, further solidifying its position as a true industry leader.
Mobile Premier League (MPL)
Startup Name
Mobile Premier League (MPL)
Headquarters
Bengaluru, Karnataka, India
Founder
Sai Srinivas Kiran G, Shubh Malhotra
Founded
2018
Website
mpl.live
Mobile Premier League (MPL) – Online Fantasy Game Startups in India
Mobile Premier League (MPL) is India’s leading eSports and mobile gaming platform, offering a wide array of games across various categories. With over 60 games available for free download, MPL caters to diverse gaming preferences, including fantasy sports, card games, puzzles, action games, and more. MPL allows users to engage in real-money games such as rummy, chess, fantasy cricket, and more, providing the opportunity to win cash prizes. The platform promises an unparalleled gaming experience, offering unlimited entertainment and a chance to compete with real players. Whether you’re a fan of sports, card games, or brain-teasing puzzles, MPL, with Virat Kohli’s endorsement, offers a dynamic and exciting gaming environment. It is one of the best fantasy cricket sites in India.
Gameskraft
Startup Name
Gameskraft
Headquarters
Bengaluru, Karnataka, India
Founder
Prithvi Singh
Founded
2017
Website
gameskraft.com
Gameskraft – Online Fantasy Game Startups in India
Gameskraft Technologies Pvt. Ltd. is an exciting online gaming company making waves in India’s gaming landscape. With a focus on skill-based games, Gameskraft has quickly gained prominence since its inception in 2017. Headquartered in Bengaluru, Karnataka, the company was founded by passionate gamers who wanted to create captivating gaming experiences for players across web and mobile platforms. Safety, security, and ethical gameplay are top priorities for Gameskraft, ensuring a trusted environment for gamers. Its popular gaming platforms, including RummyCulture and Gamezy, offer players thrilling and rewarding adventures, making it one of the favorites when it comes to online fantasy games.
Fantasy Akhada – Fantasy Sports Companies in India
Fantasy Akhada, a startup based in Gurugram, is dedicated to bringing the excitement of a real-life akhada (sporting arena) to mobile devices through its innovative tech platform. With a strong focus on fantasy sports, Fantasy Akhada offers leagues in popular sports such as cricket, football, basketball, and kabaddi. The platform is designed to cater to gamers at different skill levels, providing a customized experience for casual players as well as those seeking more involvement. With its user-friendly interface and dedication to delivering maximum returns, Fantasy Akhada is carving its niche in the fantasy gaming industry by providing sports enthusiasts with an immersive and authentic gaming platform.
OneTo11 is a dynamic and tech-driven gaming company that offers a diverse range of gaming experiences to its users. With a focus on fantasy games, real-RMG, RPG, educational, and non-fungible token (NFT) games, OneTo11 provides a platform where users can play and earn money simultaneously. It takes pride in being India’s first social networking fantasy mobile application. With a user-centric approach, OneTo11 offers various earning opportunities through referrals, challenges, and community engagement.
HalaPlay
Startup Name
HalaPlay
Headquarters
Bengaluru, Karnataka, India
Founder
Swapnil Saurav, Ananya Singhal, Prateek Anand, Aman Kesari
Founded
2016
Website
halaplay.com
HalaPlay – Online Fantasy Game Startups in India
HalaPlay is a prominent player in the Daily Fantasy Sports (DFS) gaming industry, providing users with exciting sports leagues in cricket, football, and kabaddi. With Halaplay, players have the opportunity to showcase their sports knowledge and skills by participating in fantasy leagues. By placing bets on their virtual teams, users can compete against fellow sports enthusiasts and have the chance to win attractive cash prizes. Established in January 2017, HalaPlay has received funding from renowned entities such as Nazara Technologies and Kae Capital.
11Wickets
Startup Name
11Wickets
Headquarters
Kolkata, West Bengal, India
Founder
Navneet Makharia
Founded
2018
Website
11wickets.com
11Wickets – Fantasy Sports Companies in India
11Wickets, a premier brand of Ability Games Private Limited, headquartered in Kolkata, is transforming the landscape of online games for sports enthusiasts. With a strong focus on fantasy cricket and football, the platform offers an immersive gaming experience like no other. 11Wickets brings exclusive features to its users, including live scores, ball-by-ball commentary, a match tracker, and in-depth analysis. As players indulge in their favorite fantasy games, they can stay connected with real-time updates, insightful commentary, and vital information about the playing conditions, all within the 11wickets.com platform.
MyTeam11
Startup Name
MyTeam11
Headquarters
Jaipur, Rajasthan, India
Founder
Vinit Godara, Sanjit Sihag
Founded
2016
Website
myteam11.com
MyTeam11 – Online Fantasy Game Startups in India
MyTeam11, launched in 2016, has emerged as a leading platform for online fantasy sports gaming in India. With its intuitive interface and extensive range of sports offerings, MyTeam11 has garnered a loyal following among sports enthusiasts. The platform empowers users to assemble their own virtual teams by handpicking real-match players from popular sports such as cricket, football, kabaddi, and basketball. By showcasing their knowledge and skills, participants can collect points based on the on-field performance of their selected players and compete against fellow gamers for lucrative cash prizes.
MyFab11
Startup Name
MyFab11
Headquarters
Kolkata, West Bengal, India
Founder
Anikendra Das Choudhury, Swati Chamoli
Founded
2018
Website
myfab11.com
MyFab11 – Online Fantasy Game Startups in India
MyFab11, the flagship product of Fantasy Sports MyFab11 Private Limited is a prominent sports gaming platform in India. Established in 2018, it provides a dynamic online portal and mobile applications where users can engage in fantasy sports games. The platform allows participants to create virtual teams consisting of real-world athletes competing in various sports events. Users then compete against each other in in-game contests, earning points based on the performance of their chosen athletes. MyFab11 offers sports game formats for cricket, football, and other sports, fostering a competitive environment for thousands of users per contest and per match.
Howzat
Startup Name
Howzat
Headquarters
New Delhi, India
Founder
Shashank Singh
Founded
2019
Website
howzat.com
Howzat – Online Fantasy Game Startups in India
Launched in April 2019, Howzat is a popular online fantasy gaming platform in India that combines the thrill of skill-based gaming with the opportunity to win exciting cash prizes. With a strong focus on cricket, football, and kabaddi, Howzat allows users to create their own fantasy teams using real players participating in live matches. By leveraging their cricket knowledge and player statistics, users strategize and build their dream teams to compete in the Fantasy Cricket League. Each player is assigned points based on their performance, adding an element of strategy and excitement to the game. It is one of the top fantasy gaming companies in India.
PlayerzPot
Startup Name
PlayerzPot
Headquarters
Mumbai, Maharashtra , India
Founder
Yogesh Doiphode, Mitesh Gangar
Founded
2015
Website
playerzpot.com
PlayerzPot – Online Fantasy Game Startups in India
PlayerzPot is a dynamic and engaging online fantasy gaming startup based in India. With a strong focus on providing a thrilling gaming experience to its users, PlayerzPot offers a wide range of fantasy sports contests in cricket, football, kabaddi, basketball, hockey, and more. The platform allows users to create their own virtual teams by selecting real players and competing against other participants to earn points based on their performance in real matches. It contains features such as refer and earn, instant withdrawal, and weekly tasks.
BalleBaazi
Startup Name
BalleBaazi
Headquarters
New Delhi, India
Founder
Saurabh Chopra, Navkiran Singh, Puneet Dua
Founded
2018
Website
ballebaazi.com
BalleBaazi – Fantasy Sports Companies in India
BalleBaazi, the highly acclaimed fantasy sports company developed by Baazi Games, offers an immersive gaming experience with its diverse range of personalized online gaming formats. With a wide selection of games such as cricket, kabaddi, football, baseball, and basketball. BalleBaazi caters to the interests of every sports enthusiast. Powered by bank-grade security and a unique reward structure, the platform provides a safe and rewarding environment for players. With its user-friendly interface, exciting promotions, referral bonuses, and a combination of daily, weekly, and monthly leagues, BalleBaazi continues to redefine the standards of online entertainment, offering players the opportunity to win real money and enjoy seamless transitions between different gaming products.
Fantasy Khiladi
Startup Name
Fantasy Khiladi
Headquarters
Jaipur, Rajasthan, India
Founder
Ramswaroop Bajiya
Founded
2021
Website
fantasykhiladi.com
Fantasy Khiladi – Online Fantasy Game Startups in India
Fantasy Khiladi is a fantasy sports platform in India. Since its establishment, Fantasy Khiladi has redefined the way Ludo games are enjoyed. With a user-friendly website and mobile apps, Fantasy Khiladi has garnered a loyal and diverse user base. Offering skill-based Ludo games, players can put their gaming skills to the test and have the chance to win real money prizes. The platform provides various Ludo modes and ensures a seamless and fair gaming experience.
WinZO is a top gaming platform in India with over 100 skill-based games like rummy, poker, and fantasy sports, attracting 150 million users and handling five billion monthly micro-transactions. It offers fast withdrawals, real-time competitions, a multilingual interface, and 24/7 customer support for a seamless gaming experience.
Besides these startups in the fantasy gaming industry, it is important to highlight the emergence of CrickPe as one of the most promising upcoming players. CrickPe, a fantasy cricket and gaming platform, is the latest addition to India’s booming online fantasy cricket industry. Launched under Ashneer Grover’s new venture, Third Unicorn Pvt. Ltd., CrickPe aims to provide a world-class fantasy cricket experience to cricket enthusiasts.
Why Are Online Fantasy Games in India Gaining Popularity?
The surge in the popularity of online fantasy sports in India can be attributed to several key factors:
Wide Array of Sports Leagues
India has a passionate sports culture, particularly for cricket, kabaddi, football, wrestling, and volleyball. The availability of fantasy sports leagues for these sports has resonated with a large population of sports enthusiasts.
Digitalization
India’s digital landscape has witnessed significant growth, driven by increased smartphone affordability, expanding internet access, and reduced data costs. This digitalization wave has facilitated the widespread adoption of online fantasy sports platforms.
Increased Investors’ Interest
Notable investors, including industry leaders like Tencent and Nazara, have shown keen interest in the fantasy sports gaming sector. Their investments have bolstered the industry’s growth and added credibility. Furthermore, these platforms cater to India’s diverse population by providing content in regional languages, including religious themes.
High-Profile Sports Partnerships
Renowned sports personalities such as M.S. Dhoni, Virat Kohli, and Hardik Pandya have become brand ambassadors for online fantasy sports, particularly in cricket. Their association with these platforms has helped garner a larger fan base and added to the credibility of the industry. It is worth noting that fantasy sports are considered games of skill rather than luck, further enhancing their appeal.
These factors combined have propelled the rapid adoption of fantasy sports in India, captivating sports enthusiasts and offering them an engaging and skill-based gaming experience.
Conclusion
The surge of online fantasy gaming in India owes much to the digital revolution that has reshaped the gaming landscape. With more people using smartphones, better internet connectivity, and enhanced gaming experiences, fantasy gaming has become incredibly popular. These home-grown startups have seized the opportunity to provide a diverse range of online games to meet the growing demand in India.
From cricket and football to kabaddi and basketball, these fantasy gaming platforms have created immersive and engaging experiences for sports enthusiasts. As the appetite for online gaming continues to grow, these startups have successfully positioned themselves as the go-to platforms for fantasy gaming in India, revolutionizing the way people experience and enjoy sports virtually.
FAQs
What is Fantasy Game?
A fantasy sport is a type of game, often played using the Internet, where participants assemble imaginary or virtual teams of real players of a professional sport. These teams compete based on the statistical performance of those players in actual games.
Which are the top online fantasy gaming companies in India?
The top online fantasy gaming companies in India include Dream11, Mobile Premier League (MPL), Games24x7, Gameskraft, and more.
Is fantasy gaming legal in India?
The legality of fantasy sports in India is dependent on whether the game qualifies as a ‘game of skill’ or a ‘game of chance. ‘ However, games involving a considerable and substantial degree of skill (mathematically, more than 50%) fall outside the scope of gambling laws and hence are legal in India.
What are the growth prospects of the Indian online fantasy sports industry?
The Indian online fantasy sports sector is expected to witness remarkable growth, with revenue estimated to reach Rs 25,240 crore by FY27, showcasing a compound annual growth rate (CAGR) of 33%.
Is it worth playing fantasy cricket?
Yes, with sports players like M.S. Dhoni, Virat Kohli, and Hardik Pandya promoting online fantasy sports, playing fantasy cricket has become an exciting way to enhance your cricket-watching experience.
What is the future of the fantasy gaming industry in India?
The fantasy gaming industry in India has seen rapid growth, with a 20% revenue surge in the past year. In-app purchases, the fastest-growing segment, soared by 41%. With a projected CAGR of 20%, the sector is expected to surpass $9.2 billion by FY29.
Thinking about fantasy sports and online gaming which is the first brand that comes to your mind?
Dream11 is the first brand that comes to mind when thinking about fantasy sports and online gaming in India.
Endorsements are a type of advertising that employs well-known personalities or celebrities who have a high level of public recognition, trust, and respect. Such people promote a product or service by using their names or photos for a brand. Advertisers and clients hope that a celebrity’s approval or endorsement will sway purchasers in their favor.
Ravindra being a sportsman, has an energetic and appealing personality. He is known to have a huge fan following because of his great performance in sports. All such attributes make him a perfect choice for brands to promote their products or services. The following are the popular brands endorsed by Ravindra Jadeja:
Dream11
Dream11 – Ravindra Jadeja Brand Endorsement
Indian all-rounder Ravindra Jadeja has teamed up with Dream11, and the partnership is as electrifying as one of his diving catches! Ravindra Jadeja, renowned for his dynamic presence on the cricket field, has extended his influence into fantasy sports by collaborating with Dream11.
This partnership aligns Jadeja’s on-field prowess with Dream11’s platform, offering fans an immersive cricketing experience. In a notable Dream11 advertisement, Jadeja teams up with Bollywood actor Ranbir Kapoor in a humorous attempt to outwit Aamir Khan.
By featuring Jadeja, Dream11 bridges the gap between professional cricket and fantasy sports, enhancing user engagement and bringing fans closer to the game they love.
VTEX Global
VTEX – Ravindra Jadeja Brand Endorsement
Ravindra Jadeja has recently partnered with VTEX, a leading enterprise digital commerce platform. This collaboration aims to inspire bold leadership in both cricket and commerce, emphasizing shared values of courage and precision.
Jadeja’s versatility on the cricket field mirrors VTEX’s comprehensive approach to digital commerce, making this partnership a natural fit. The alliance seeks to set new benchmarks for high performance and innovation, encouraging leaders to excel under pressure.
Ravindra Jadeja has been appointed as the brand ambassador for AS-IT-IS Nutrition, a leading name in the health and fitness industry. He is known for delivering high-quality, unadulterated nutritional supplements. AS-IT-IS Nutrition aims to empower individuals to achieve their fitness goals.
The partnership between Ravindra Jadeja and AS-IT-IS Nutrition is poised to inspire individuals from different backgrounds to prioritize their health and well-being, announcing the brand’s commitment to promoting a healthy and active lifestyle.
Varni
Varni – Ravindra Jadeja Brand Endorsement
Indian cricket sensation Ravindra Jadeja has teamed up with Varni, a leading mobile accessories brand, as their official brand ambassador. This collaboration marks a significant milestone for Varni, aligning the brand’s commitment to innovation and excellence with Jadeja’s dynamic and energetic persona.
The partnership with Ravindra Jadeja is expected to enhance Varni’s visibility and appeal, leveraging Jadeja’s widespread popularity and credibility. Jadeja’s association with Varni is anticipated to attract significant attention, further solidifying the brand’s position in the market.
Indian cricket’s dynamic all-rounder, Ravindra Jadeja, has been named the brand ambassador for Bharathi TMT Steel Bars, marking a collaboration that embodies strength and versatility. Bharathi TMT, renowned for its high-quality steel products, draws a parallel between Jadeja’s multifaceted cricketing prowess and the robustness of its steel bars.
This partnership underscores Bharathi TMT’s commitment to excellence, much like Jadeja’s consistent performance on the field. The company has recently achieved significant accolades, including the GreenPro certificate, the Super Indian Brand Award, and the British Standard certificate, reflecting its dedication to superior quality and sustainability.
Hisense India
Hisense India – Ravindra Jadeja Brand Endorsement
Cricketing dynamo Ravindra Jadeja has joined forces with Hisense India, stepping in as their brand ambassador for TVs, ACs, and refrigerators. Just like his all-round brilliance on the field, this collaboration is all about power, precision, and performance, qualities that define both Jadeja and Hisense.
With this partnership, Hisense is set to strengthen its presence in India, tapping into Jadeja’s immense popularity and trust among fans.
Indian cricket sensation Ravindra Jadeja has joined forces with Caltex Lubricants, embodying the brand’s tagline, “Caltex Yaani Commitment.” This collaboration wants to utilize Jadeja’s immense popularity and unwavering dedication to cricket to enhance Caltex’s presence in the Indian market.
Echoing this sentiment, Jadeja remarked, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-around features. I look forward to building recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”
The most popular Indian cricketer, Ravindra Jadeja, has taken on the role of Sports Advisor at Sharanalaya World School, a leading Montessori institution in Chennai. Moreover, he is known for his exceptional all-round skills on the international cricket stage, Jadeja’s collaboration with the school underscores its commitment to fostering athletic excellence among students.
The collaboration reflects Sharanalaya World School’s dedication to nurturing well-rounded individuals by combining academic rigor with athletic development. By bringing in experts like Jadeja, the school ensures that students receive comprehensive guidance to excel both in the classroom and on the field.
Saatvik Solar
Saatvik Solar – Ravindra Jadeja Brand Endorsement
Ravindra Jadeja has collaborated with Saatvik Solar, a leading renewable energy company, as their national brand ambassador. This strategic partnership aims to enhance brand awareness and promote sustainable energy solutions across India.
As part of this collaboration, Jadeja will leverage his widespread appeal to raise awareness about the benefits of renewable energy adoption and the positive impact of sustainable living on the environment. He will actively engage with audiences through his social media platforms, discussing Saatvik’s sustainability initiatives.
Bigen
Bigen – Ravindra Jadeja Brand Endorsement
Indian cricket sensation Ravindra Jadeja has teamed up with Bigen Men’s Beard Color, bringing his dynamic energy from the cricket field to the world of men’s grooming. Known for his impeccable style both on and off the pitch, Jadeja’s association with Bigen emphasizes the importance of a well-groomed appearance for the modern man.
This collaboration highlights Bigen’s commitment to providing quality grooming solutions that resonate with individuals who, like Jadeja, strive for excellence in every aspect of their lives.
Marwadi University
Marwadi University – Ravindra Jadeja Brand Endorsement
Ravindra Jadeja has joined Marwadi University (MU) as its brand ambassador, bringing his passion and excellence to the institution. As a proud Gujarati and cricketing icon, Jadeja’s association reflects MU’s commitment to empowering the youth and setting global education standards.
Expressing his excitement, Jadeja stated, “It’s a great privilege to be associated with a leading university making its mark on the national and international stage.” MU Trustee Jeet Marwadi highlighted how Jadeja’s dedication, performance, and youth appeal align with the university’s vision of innovation and excellence.
Thums Up
Thums Up – Ravindra Jadeja Brand Endorsement
Ravindra Jadeja, the dynamic all-rounder of Indian cricket, has teamed up with Thums Up for their campaign, “Thums Up Utha, India India Macha.” This collaboration aims to ignite the spirit of belief among Indian cricket fans as they rally behind Team India in the upcoming ICC Men’s Cricket World Cup.
This partnership between Ravindra Jadeja and Thums Up not only showcases the cricketer’s unwavering determination but also aims to inspire fans to believe in India’s journey to victory. As the World Cup approaches, the campaign serves as a rallying cry for fans to channel their inner strength and cheer for Team India with renewed vigor.
Adidas
Adidas – Ravindra Jadeja Brand Endorsement
Ravindra Jadeja has partnered with Adidas India, marking the most awaited collaboration in the sports industry. Adidas India welcomed Jadeja to their family with a social media post stating, “Mr. @ravindra.jadeja, welcome to the 3 stripes family. #collab”
As part of this collaboration, Jadeja, along with teammates Rohit Sharma and Kuldeep Yadav, unveiled India’s T20 World Cup jersey in a promotional video at the HPCA Stadium in Dharamsala. The jersey features a blend of blue and orange colors, with Adidas’ signature three white stripes and a tri-colored stripe around the collar.
OPPO
Oppo – Ravindra Jadeja Brand Endorsement
Ravindra Jadeja has expanded his brand endorsements to include Oppo’s F23 5G smartphone. Known for his agility and precision on the field, Jadeja’s association with Oppo underscores the device’s emphasis on performance and innovation.
In a promotional campaign, Jadeja highlighted the Oppo F23 5G’s 67W fast charging capability, stating, “The #OPPOF235G gives me another power to flaunt with its 67W SUPERVOOC charger.”
This collaboration aligns Jadeja’s energetic persona with Oppo’s commitment to delivering cutting-edge technology, aiming to resonate with tech-savvy consumers seeking high-performance smartphones.
Ravindra Jadeja has partnered with Sareen Sports Industries (SS), a distinguished name in cricket equipment manufacturing. This collaboration highlights Jadeja’s preference for top-tier cricket gear, aligning with SS’s commitment to quality and innovation.
In a notable event, Jadeja visited the SS factory, engaging with the master craftsmen behind the brand’s esteemed equipment. This visit offered fans a glimpse into the meticulous process of creating high-quality cricket gear and underscored the mutual respect between the cricketer and the manufacturer.
SWOTT
SWOTT – Ravindra Jadeja Brand Endorsement
SWOTT, a well-known electronics brand, has recently announced Indian cricketer Ravindra Jadeja as its brand ambassador. This partnership between the two entities is expected to boost the visibility and popularity of both the brand and the cricketer. As one of the most recognizable and respected figures in the Indian cricketing world, Ravindra Jadeja’s endorsement is likely to attract a significant amount of attention and interest from the public.
It is worth mentioning that Ravindra Jadeja has endorsement deals with several other brands as well. With this addition, the list of brands endorsed by Ravindra Jadeja is sure to grow even more in the future.
Kinara Capital
Kinara Capital – Ravindra Jadeja Brand Endorsement
Kinara Capital, the fintech company, has announced Indian cricketer Ravindra Jadeja as its brand ambassador. The company, which specializes in providing financial services to small and medium enterprises, has chosen Jadeja for his strong reputation as a professional athlete and his wide appeal among fans.
As one of the most successful cricketers in India, Jadeja’s endorsement is likely to bring significant visibility and credibility to Kinara Capital.
ASICS
ASICS – Ravindra Jadeja Brand Endorsement
ASICS has named Ravindra Jadeja, an all-rounder of the Indian cricket team as its brand ambassador. The company is known to specialize in sports footwear and apparel for more than fifty years. Being a company that deals in sports goods, Jadeja seems to be a perfect choice for endorsement of the brand. The brand aims to reach a larger target audience by collaborating with Jadeja. It is also known to have other popular names on the board for its promotions like Jasprit Bumrah, Tiger Shroff, and Joshna Chinappa.
On the brand’s association with Ravindra, Rajat Khurana, Managing Director, ASICS India, and South Asia said, “Ravindra’s limitless energy and inspiring potential weave seamlessly with our brand ethos to encourage people to experience the transformative power of sport, not just on the body but on the mind. Through this partnership, we endeavor to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way.”
The brand claims that its collaboration with Jadeja would deepen its commitment and raise awareness of its diversified offers among customers.
Ambrane
Ambrane – Ravindra Jadeja Brand Endorsement
Ambrane, a mobile accessories company, has also named Indian cricketer, Ravindra Jadeja as its brand ambassador. Jadeja looked like a perfect fit for the brand, having the energy associated with it. The brand hopes to reach out to new customers as a result of this cooperation. Jadeja will appear in a series of commercials and advertisements across digital platforms and other mediums, carrying on Ambrane’s tech-forward tradition.
Ravindra Jadeja’s unrivaled performance and huge fan following among the youth are synonymous with the brand’s continuous commitment to innovation, high quality, and cutting-edge technology.
“We’re excited for the new innings with Ravindra Jadeja as the face of the brand”, said Ambrane India’s Chief Executive Officer and Founder, Ashok Rajpal.
BharatPe
BharatPe – Ravindra Jadeja Brand Endorsement
At a time when most companies were looking for ways to save money, BharatPe launched a promotional campaign by appointing 11 cricketers as brand ambassadors, including Ravindra Jadeja.
An internal conversation sparked the idea. The brainstorming session focused on how the brand might break through the clutter of IPL marketing and make a big impression. Multiple sponsors tried to pick up logo spots in different team jerseys in the IPL to associate with it. However, the costs for all this were typically significant, and the ROI might not be as expected. The idea was to do something unusual so that BharatPe’s name could stand out and make a significant impact. Cricket was a good bet as it is a great unifier and connects across our diverse cultures.” stated BharatPe’s Head of Marketing, Abhishek Shah.
Zeven, an Indian performance clothing business co-owned by Mahesh Bhupathi, selected Ravindra Jadeja as its brand ambassador. The 28-year-old all-rounder cricketer joined a group of world-class athletes who wear and promote the Zeven brand.
Jadeja on his association with the brand said, “I strongly relate with the brand’s philosophy to make sport an active part of every Indian’s life and look forward to a long and fruitful association with Zeven.”
Following this, Tuhin Mishra, MD of Baseline Ventures (sports marketing agency managing Jadeja’s commercial deals) said, “It’s a great association as Zeven understands the needs of the Sports personality to the core and customizes their products to the actual requirement of the players. That’s what they are doing for Jadeja as well. We are proud to be part of the Zeven family.”
Bajaj Consumer Care
Bajaj Consumer Care – Ravindra Jadeja Brand Endorsement
Another popular brand endorsed by Ravindra Jadeja is Bajaj Consumer Care. The Indian cricketer will be a brand ambassador for the company’s new hair oil.
Ravindra Jadeja appears in Bajaj Consumer Care’s marketing campaign, which includes digital, print, and on-the-ground events. In the Indian Premier League, Jadeja plays for the Chennai Superkings. The brand is expecting that the player’s appealing personality, combined with the long cricket season, would help the brand attract more customers across the country.
“I am really excited to be associated with Bajaj Cool Almond Drops hair oil. It is a non-sticky cooling hair oil for summers and for someone like me, who has to keep his cool during intense moments and deal with demanding situations, the connection with the brand was spot on,” said Ravindra Jadeja on his association with the brand, Bajaj.
The Bajaj Cool Almond Drops Hair Oil is an amazing hair oil for the hot summer. Jadeja is the perfect brand spokesperson since he’s always maintained his composure in high-pressure situations.
Conclusion
The above-mentioned were some of the most popular brands endorsed by Ravindra Jadeja. Being an energetic yet composed personality on and off the field, he has become a go-to choice for many popular brands for their promotions.
FAQ
Why is Ravindra Jadeja famous?
Ravindra Jadeja is famous for being an all-rounder cricketer for the Indian team. He is known for his left-handed batting and bowling, and also possesses excellent fielding skills.
Dream Sports, the parent business of the fantasy sports website Dream11, has shifted its headquarters from the US to India. With this, it has become the first modern corporation to take advantage of a law change that was implemented last year. The US-based company Dream Sports Inc. has reverse-flipped by merging with its Indian affiliate Sporta Technologies. Bypassing a crucial approval that typically takes months, this was accomplished using a fast-track procedure. The national government loosened regulations governing cross-border reverse mergers in September 2024. This move has enabled businesses to request permission from the Corporate Affairs Ministry’s regional director following approval from the Reserve Bank of India. In the past, businesses required approval from the National Company Law Tribunal (NCLT), which had a backlog of cases.
Why Dream 11 Shifted its Headquarters?
Dream Sports’ decision comes after online gambling companies were hit with a hefty Goods and Services Tax (GST) demand of INR 1.1 lakh crore, which included retroactive demands. The Supreme Court has temporarily halted the demands after businesses contested these notices. Since Dream Sports has not passed the tax burden on to users, it is anticipated that its profit margin will drop by more than 60%. Local IPOs, which formerly offered high values prior to the recent market slump, are being targeted by many companies that are returning to India. Changing domicile also aids financial companies in navigating more stringent laws.
Financial Outlook
Dream11’s FY24 annual statements have not yet been submitted. The company’s fiscal year ended in March 2023 and saw profits of INR 188 crore, a 66% year-over-year increase to INR 6,384 crore. Dream11 now joins companies like Zepto, Groww, and PhonePe that have moved their headquarters to India. Reverse flips have also been the focus of several businesses, including Flipkart, KreditBee, Pine Labs, Razorpay, and Meesho.
SC Halts GST Action Against Online Gambling Businesses
On January 10, the Supreme Court halted proceedings related to the Goods and Services Tax (GST) against 49 online gaming companies. The decision was made as they had received demand notifications in the past. This judgment caused some of the listed companies’ share prices to rise. Online gaming companies that had been served with show-cause notices for allegedly evading INR 1.1 lakh crore in GST. These notices were relieved by the SC’s stay. The total responsibility might be INR 2.3 lakh crore because the GST Act permits the government to levy a penalty equal to 100% of the tax demand. Authorities viewed the GST Council’s October 2023 imposition of a 28% tax on the face value of online gambling bets as a clarification and increased tax demands for the time frame before the ruling. The “retrospective” GST notices have been contested by a number of online gaming operators. Instead of using the face value of bets, the gaming industry has been pushing for the tax to be based on gross gaming revenue (GGR). Prior to the ruling, the corporations were taxing platform fees or GGR at an 18% rate.
Shikhar Dhawan is well-known as ‘Gabbar’ in the cricketing world and is not just a cricketer on the field but also a marketing favourite. But what makes Shikhar Dhawan a perfect choice for brands?
It’s simple: he’s honest, relatable, and shows authenticity. Whether he is going beyond boundaries or portraying his perfect smile in ads, Dhawan’s charm captures millions of cricket fans worldwide.
In 2025, Dhawan shined as a brand ambassador, partnering with top-notch brands. Are you curious about which brands have teamed up with this cricketing icon and how they’ve tapped into his magnetic persona? Let’s take a closer look at his top endorsements this year.
From sports and lifestyle to tech and so on, Dhawan’s recent endorsements showcase his versatility and widespread popularity. Let’s take a closer look at why brands are lining up to work with him and the exciting partnerships he’s nailed this year:
ICC Champions Trophy 2025
ICC Champions Trophy 2025 – Shikhar Dhawan Brand Endorsements
Highlighting his esteemed position in international cricket, Shikhar Dhawan was named the official ambassador for the ICC Champions Trophy 2025. His stellar record in the tournament, being India’s highest run-scorer with 701 runs, makes this association particularly fitting.
Dhawan expressed his enthusiasm, stating, “Some of my most cherished cricketing memories come from playing in the Champions Trophy, and I’m thrilled to be a part of ICC Champions Trophy 2025 as an ambassador.”
TRACTOR WALA
TRACTOR WALA – Shikhar Dhawan Brand Endorsements
In a strategic move, he collaborated with TRACTOR WALA as both a partner and brand ambassador. This collaboration announced recently, showcases his interest in the agricultural sector and commitment to supporting farming communities.
CREX
CREX – Shikhar Dhawan Brand Endorsements
In the digital realm, Dhawan joined hands with CREX, a comprehensive cricket exchange platform, as their brand ambassador. This collaboration emphasizes his dedication to enhancing fan engagement and promoting cricket analytics.
Shikhar Dhawan has joined forces with 1xBat Sporting Lines, a brand that’s making waves in the world of cricketing gear, apparel, and accessories. This partnership is about taking the game to the next level, whether you’re a seasoned pro or just starting.
1xBat Sporting Lines is all about innovation and quality. Dhawan has contributed to 1xBat Sporting Lines’ popularity among cricket players and fans. He is popularly known for his incredible talent and passion for the sport, Dhawan’s endorsement is a seal of approval that this gear is top-notch.
QUE Eyewear
QUE Eyewear – Shikhar Dhawan Brand Endorsements
Expanding his portfolio, Dhawan invested in and became the brand ambassador for QUE, an innovative eyewear brand. This partnership reflects his interest in fashion and lifestyle, showcasing his multifaceted personality.
TagZ Foods
TagZ Foods – Shikhar Dhawan Brand Endorsements
In the FMCG sector, Dhawan became the face of TagZ Foods, a brand known for its range of popped potato chips and gourmet dips. His association with TagZ Foods aligns with his image of endorsing healthier snack alternatives, resonating with the brand’s target audience.
Dhawan has also teamed up with Nveda, a health and wellness brand that specializes in natural supplements and organic products. His collaboration focuses on promoting a balanced and healthy lifestyle through scientifically backed nutrition.
The campaign highlights the importance of daily wellness, fitness, and immune support, aligning perfectly with Dhawan’s commitment to health and performance.
MyTeam11
MyTeam11 – Shikhar Dhawan Brand Endorsements
Indian cricketer Shikhar Dhawan was appointed as their brand ambassador for MyTeam11, a prominent fantasy sports platform in India. In this role, Dhawan featured in several promotional campaigns focused on improving user engagement and expanding the platform’s reach among sports enthusiasts.
Svish
Svish – Shikhar Dhawan Brand Endorsements
Demonstrating his versatility, Dhawan ventured into the personal hygiene sector by partnering with Svish. This collaboration underscores his commitment to promoting innovative hygiene solutions, reflecting his adaptability on and off the field.
MotoGP India
MotoGP – Shikhar Dhawan Brand Endorsements
In a move that excited motorsport enthusiasts, Shikhar Dhawan was appointed the brand ambassador for MotoGP in India. This collaboration, announced in mid-2024, aligns Dhawan’s dynamic image with the exhilarating world of motorcycle racing.
Expressing his excitement, Dhawan remarked, “Partnering with the prestigious MotoGP as its India Ambassador is a remarkable honour. The growing excitement around MotoGP in India is exceptionally growing.
AloFrut
AloFrut – Shikhar Dhawan Brand Endorsements
Shikhar Dhawan’s latest collaboration with AloFrut, a leading brand in fruit-based beverages, promotes healthy hydration for active lifestyles. As an advocate of fitness and well-being, Dhawan emphasizes the natural goodness of AloFrut juices, which offer a refreshing alternative to sugary drinks.
The campaign showcases Dhawan enjoying AloFrut post-training sessions, reinforcing the message of natural energy and rejuvenation.
Dhawan recently became the face of Ramsons Perfume’s ‘One Day Wala Deo’ campaign. The campaign aligns with his bold and fearless attitude, promoting long-lasting freshness for individuals who hustle daily. With his aggressive yet composed batting style, Dhawan embodies the essence of the campaign—staying fresh and confident in high-pressure situations.
The advertisements feature him in action, demonstrating how the deo keeps up with his energetic lifestyle, whether he’s on the field or off it.
Dream11
Dream11 – Shikhar Dhawan Brand Endorsements
Dhawan is a key ambassador for Dream11, India’s biggest fantasy sports platform. Fantasy cricket has taken India by storm, and having a player of Dhawan’s stature backing it adds credibility and excitement. He frequently features in Dream11’s campaigns, engaging fans with his signature humour and fun banter.
He has also participated in digital campaigns, where his fans create their best teams and compete in fantasy leagues.
boAt
boAt – Shikhar Dhawan Brand Endorsements
boAt, a leading audio and wearables brand, roped in Dhawan to promote its premium range of wireless earphones and smartwatches. Known for his fitness regime and love for music, Dhawan perfectly represents boAt’s ‘Do What Floats Your boAt’ philosophy.
His promotional campaigns showcase him using boAt products during intense workout sessions and travel, highlighting their durability and superior sound quality.
Alcis Sports
Alcis Sports – Shikhar Dhawan Brand Endorsements
As a professional athlete, Dhawan’s endorsement of Alcis Sports, a premium sportswear brand, makes sense. The brand focuses on innovation in activewear, and Dhawan’s association enhances its credibility among fitness enthusiasts and aspiring cricketers.
Alcis has launched a signature collection in collaboration with Dhawan, designed for comfort and high performance.
Emami
Emami – Shikhar Dhawan Brand Endorsements
Emami Limited, a reputed Indian FMCG company, ventured into the home hygiene sector with a new range named ‘Emasol’. This wide array of products was developed to meet the heightened demand for effective home hygiene solutions, a need that became particularly pronounced during the COVID-19 pandemic. To promote this new range, Emami appointed international cricketer Shikhar Dhawan as the global brand ambassador for Emasol.
GS Caltex
GS Caltex – Shikhar Dhawan Brand Endorsements
Dhawan has also partnered with GS Caltex, an energy and lubricants brand, to promote its high-performance products. The campaign revolves around endurance, speed, and power—qualities Dhawan embodies on and off the field.
His association with GS Caltex emphasizes reliability and efficiency, which are key elements in both cricket and automobiles.
Vedantu
Vedantu – Shikhar Dhawan Brand Endorsements
Dhawan’s association with Vedantu, an online learning platform, highlights his commitment to empowering young minds. As someone who values discipline and perseverance, Dhawan perfectly represents Vedantu’s vision of nurturing future champions through quality education.
His campaigns focus on motivation and goal-setting, encouraging students to excel in academics and extracurricular activities.
Jio Cinema
JioCinema – Shikhar Dhawan Brand Endorsements
Shikhar Dhawan ventured into the entertainment industry by launching his chat show titled “Dhawan Karenge” on JioCinema Premium. This collaboration marked Dhawan’s debut as a host, where he engaged in candid conversations with prominent figures from Bollywood, cricket, and the digital content sphere.
To prepare for his role as a host, Dhawan dedicated time to acting classes, aiming to bring authenticity and flair to the show. His natural charisma and the genuine rapport he shared with his guests contributed significantly to the show’s appeal.
Ikeda LTD
Ikeda LTD – Shikhar Dhawan Brand Endorsements
Ikeda LTD, also known as FinKeda, a digital banking and financial services company, announced the onboarding of renowned cricketer Shikhar Dhawan as its brand ambassador. This strategic partnership aims to strengthen Ikeda’s brand positioning and expand its presence, particularly in India’s tier-2, tier-3, and tier-4 cities.
Amazon MX Player
Amazon MX Player – Shikhar Dhawan Brand Endorsements
The unexpected duo of cricketing star Shikhar Dhawan and social media sensation Orry has sparked curiosity in the entertainment and sports circles. Their recent collaboration for Amazon MX Player has fans wondering whether this partnership stands out as a blockbuster hit or a complete misfire.
Whether it’s a superhit or a flop will depend on how well they connect with audiences. But one thing’s for sure—their collaboration has already created a buzz, and all eyes are on what they’ll bring to the table!
Conclusion
Shikhar Dhawan’s journey so far showcases that he’s not just a cricketing legend but also a marketing genius. And let’s be honest, he’s not just endorsing brands; he’s becoming the brand. His passion, energy, and trademark charm make him unforgettable. Whether promoting healthy snacks, stylish eyewear, or even MotoGP, Dhawan brings his A-game every single time.
There’s one thing we can be sure of: Shikhar Dhawan is just getting started. We look forward to seeing what Gabbar does in the future, and we can’t wait to see what he comes up with. Everything’s going to be exciting, authentic, and 100% Dhawan.
Cricketers are similar to movie stars that have a huge commercial appeal. This is why many upcoming cricketers including Shreyas Iyer are currently in demand for endorsing products. Shreyas Santosh Iyer is an Indian cricketer who currently plays for the country in international cricket, Mumbai’s cricket team in the domestic cricket and Delhi Capital in the Indian Premier league.
Shreyas Iyer is a right-handed top order batsman that plays in all forms of cricket like One day International (ODIs), Twenty20 International, Indian Premier League, Under 19 Indian cricket team, etc for India. The cricketer made his debut in 2014 to 2015 Vijay Hazare Trophy by playing for Mumbai, in which he scored over 273 runs in the tournament at an average of 54.
Shreyas helped the Under-19 team by hitting back-to-back half-centuries in the playoffs which led to India to finish fifth in the 2014 World Cup. He also played Ranji trophy the same year with an impressive score of 809 runs with an average of 50.56 making him the 7th highest scorer of 2014 Ranji Trophy.
He has also given top performances in 2016 to 2017 Ranji trophy, 2018 to 2019 Vijay Hazare trophy tournament, 2018 to 2019 Deodhar Trophy, 2018 to 2019 Syed Maushtaq Ali trophy. Shreyas became popular after he became a part of the Delhi Capital Team after being auctioned in 2015 Indian Premier League. In 2018, he became the youngest capital to lead the Delhi Daredevils team in the IPL history.
Shreyas Iyer was retained by the Delhi Capitals IPL team up until 2019, the cricketer also helped the team reach playoffs after seven years. In 2020’s IPL season, Shreyas continued as a captain making the team reach finals for the first time. BCCI describes the cricketer that has the ability to mix power game with classical approach and known for his sharp fielding in the IPL.
In 2021, Shreyas Iyer became a part of Lancashire for 2021 season of Royal London One Day Cup. The net worth of Shreyas Iyer is estimated to be $4 million in 2021. He is known to charge over Rs. 20 to Rs. 30 lakhs for brand endorsement deals. Some of the brands endorsed by Shreyas Iyer are BoAt, Fresca Juices, Myprotein, Google Pixel, Manyavar, Dream11, and CEAT. Lets know more about these.
In February 2025, InCred, a diversified financial services group, announced its collaboration with Shreyas Iyer, announced him as its new brand ambassador, succeeding the legendary Rahul Dravid.
This partnership underscores InCred’s commitment to aligning with the core values of cricket—discipline, perseverance, and performance—which resonate with their vision of empowering individuals to achieve their financial goals. The collaboration features a series of marketing campaigns focused on making financial services more accessible and transparent & enhancing financial awareness across India.
MyFitness
MyFitness – Shreyas Iyer Brand Endorsements
Iyer’s partnership with MyFitness is a perfect example of how sports personalities can influence lifestyle and dietary choices. With his disciplined fitness routine and strong fan following, he continues to inspire many to opt for healthier food options, making this endorsement a successful and strategic move for both MyFitness and Iyer’s brand.
Britannia
Britannia – Shreyas Iyer Brand Endorsements
Britannia Bourbon launched its “Original Friendship” campaign, featuring Indian cricketers Hardik Pandya, Shreyas Iyer, and Deepak Chahar. The television commercial depicted the trio’s camaraderie, highlighting the mischievous aspects of friendship. In the ad, Pandya playfully deceives Iyer and Chahar by pretending to share the last Bourbon biscuit while secretly hiding additional pieces, leading to a lighthearted chase among the friends.
This campaign aimed to celebrate the playful bonds among friends, positioning Britannia Bourbon as a treat that complements such fun moments. The cricketers’ real-life friendship added authenticity to the narrative, resonating with audiences who cherish similar experiences with their friends.
Ramraj
Ramraj – Shreyas Iyer Brand Endorsements
Indian cricketer Shreyas Iyer was featured in a television commercial for Ramraj, a brand renowned for its traditional men’s attire, including vests (baniyans). The advertisement aimed to highlight the comfort and convenience of Ramraj vests.
However, the commercial garnered significant attention on social media platforms, particularly Twitter, where users critiqued its content and execution, labeling it “cringe-worthy.” The ad’s narrative and presentation sparked widespread discussions and humorous reactions among netizens.
WhatsApp partnered with Star Sports to launch the “Privacy Unplugged” series, a five-part short-form content initiative highlighting the significance of privacy in the digital age. This series featured prominent athletes, including Shreyas Iyer, who shared personal narratives emphasizing how WhatsApp’s privacy features support their professional and personal lives.
In his segment, Iyer discussed leveraging WhatsApp’s ‘View Once’ feature to share his magic tricks with younger teammates, fostering a comfortable environment for them to discuss challenges. This approach underscores the importance of private communication in building confidence and camaraderie within a team.
NBA Style India
NBA Style India – Shreyas Iyer Brand Endorsements
Shreyas Iyer’s association with NBA Style India is a testament to his growing influence beyond cricket, positioning him as a style icon who effortlessly blends sports with fashion. This collaboration allows him to showcase his love for sneakers, streetwear, and athleisure, stuff that have become a crucial part of modern-day sports culture.
Through his partnership with NBA Style India, Iyer has successfully expanded his brand beyond cricket. His ability to carry bold fashion statements while maintaining an athletic edge has made him a trendsetter among young sports enthusiasts.
Indian cricketer Shreyas Iyer was featured in a FanCraze advertisement that garnered significant attention and sparked controversy. The ad campaign depicted a scenario where a female fan approaches Iyer for an autograph but realizes she doesn’t have suitable material for him to sign. In a seemingly awkward moment, she begins to lift her top, prompting Iyer to intervene by offering his hoodie for the autograph.
This incident highlights the fine line that advertising campaigns must navigate to engage audiences without crossing into controversial or offensive territory. It also underscores the importance of sensitivity and awareness in content creation, especially when featuring high-profile personalities like Shreyas Iyer.
Oppo
OPPO – Shreyas Iyer Brand Endorsements
In June 2024, OPPO India unveiled its #DareToFlaunt campaign to promote the OPPO F27 Pro+ 5G smartphone, featuring actress Shraddha Kapoor and cricketer Shreyas Iyer. The campaign highlighted the phone’s status as India’s first IP69-rated waterproof smartphone, emphasizing its durability and sleek design.
The accompanying television commercial showcased the F27 Pro+ enduring various rigorous scenarios, such as being subjected to a washing machine cycle, submerged in a swimming pool, used to hammer a cricket wicket, and even run over by a car.
In each instance, the phone emerged unscathed, underscoring its resilience. This portrayal aimed to resonate with extremely bold and adventurous spirit of Gen Z, encouraging users to flaunt their devices without fear of damage.
The #DareToFlaunt campaign successfully garnered significant attention, accumulating over 150 million views across various platforms.
This widespread engagement reflects the campaign’s effectiveness in connecting with the target audience and highlighting the unique features of the OPPO F27 Pro+ 5G.
Ultrahuman
Ultrahuman – Shreyas Iyer Brand Endorsements
Indian cricketer Shreyas Iyer collaborated with Ultrahuman, a leading metabolic fitness platform, to enhance his athletic performance through advanced health monitoring technology.
Using the Ultrahuman M1, a continuous glucose monitoring device, Iyer gained valuable insights into his metabolic health, enabling him to optimize his diet, training, and overall performance. This partnership underscores Iyer’s commitment to leveraging technology for health and fitness optimization, reflecting an active and health-conscious lifestyle.
Gillette
Gillette – Shreyas Iyer Brand Endorsements
Gillette India launched the ‘Play With The Stars’ campaign, featuring Shreyas Iyer and fellow cricketer Shubman Gill. This initiative introduced special Cricket Edition packs of Gillette’s Mach3 and Fusion5 razors, offering consumers a chance to meet and play cricket with their idols. The campaign emphasized precision and excellence, aligning with Gillette’s brand values.
Red Bull
Shreyas Iyer, the dynamic Indian cricketer, has established a notable partnership with Red Bull, a brand renowned for its association with high-energy sports and events.
This collaboration aligns seamlessly with Iyer’s vibrant and active persona, reflecting his commitment to excellence on and off the cricket field. This association places Iyer among an elite group of sports personalities who embody the brand’s ethos of pushing boundaries and striving for greatness.
Mutual Funds Sahi Hai – Shreyas Iyer Brand Endorsements
The Association of Mutual Funds in India (AMFI) expanded its “Mutual Funds Sahi Hai” campaign by collaborating with prominent cricketers, including Shreyas Iyer, to enhance financial literacy among India’s youth and first-time investors.
By aligning with popular cricketers, AMFI successfully bridged the gap between complex financial concepts and the general public, fostering a culture of informed investment decisions among India’s youth.
BoAt
BoAt – Shreyas Iyer Brand Endorsements
BoAt is one of the top consumer electronics company in India. It founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters based in New Delhi and is known for wide range of products like headphones, speakers, mobile phone accessories, smartwatches, stereos, electric shavers, travel chargers, premium cables, power banks, sound bars, etc.
In 2020, BoAt became the fifth largest wearable company in the world as it had a market share of 3.5% in the global market. Shreyas Iyer was signed as BoAt’s brand ambassador in 2020. Shreyas Iyer has been featured ad campaign with the tagline of “Sound of the Champions”. This ad is said to be targeted towards fitness and music enthusiasts. With Shreyas in their side the brand is hoping to strengthen the brand narrative of offering products that are high tech, best in style and good for strenuous exercises.
Commenting on the association, Aman Gupta, the co-founder of BoAt said that, the cricketer’s youthful persona and dynamism goes perfectly with BoAt. BoAt has also been the audio sponsor for six IPL teams and has previously signed cricketers like KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.
Google Pixel
Google Pixel – Shreyas Iyer Brand Endorsements
Google Pixel is one of the top consumer electronics company that was developed by Google. The pixel brand was first introduced in 2013 with their laptop Chromebook Pixel. Google Pixel is known for its products such as the Pixel Smartphones (Pixel 3a & 3a XL, Pixel 4 & 4 XL, Pixel 5, etc.) Pixel tablets (Pixel C, Pixel Slate), Laptops (Chromebook Pixel, Pixelbook) and Accessories (Pixel Buds, Pixelbook Pen, etc.). These products can be run with the Chrome OS or the Android operating system.
In 2017, the company signed the then Indian cricket team coach and Shardul Thakur, Mayank Dagar and Shreyas Iyer to endorse the Google Pixel 2. The #daywithpixel2 ad campaign featured all cricketers where they showcase the features of Google Pixel 2 when they spend a day where they out for lunch and a supposed outing away from the camp with Google Pixel 2. This ad campaign became viral as it has garnered over 3 million views.
Manyavar is one of the most well-known ethnic fashion brands in India. The company was initially founded by Ravi Modi in 1999 where it only sold men’s ethnic wear. The company has now become synonymous for its wide range of wedding wear, festive wear, fusion wear for men, women and even children. As of now, Manyavar has over 600 stores across in more than 200 cities including 120 flagship stores and over 13 international stores in countries UAE and America.
It also has more than 4000 employees around the world. Manyavar has so far, many famous brand ambassadors such as Virat Kohli, Anushka Sharma, Ranveer Singh, Kartik Aryan, Alia Bhatt, Amitabh Bachchan, etc. The company also signed Shreyas Iyer as an endorser for the #Manyavarwalidiwaali campaign in 2018. The cricketer can be seen dancing with a kid while wearing a Manyavar kurta. This ad also features other cricketers like Virat Kohli, Umesh Yadav, etc.
Fresca Juices
Fresca juices – Shreyas Iyer Brand Endorsements
Fresca juices is one of the fastest growing natural fruit brands in India. The brand is a under the FMCG company known as Bankey Behari foods was started by Akhil Gupta in 1999. The company is known for its products such as Jams, Pickles, Tomato Ketchup, Chutneys and Syrups. In 2010, the company also started manufacturing delivering fresh and authentic fruit juices with diverse flavors.
Fresca Juices has now become a household name because of its wide variety of nutritious flavors essential for a healthy lifestyle. The company is known to have over 200 plus distributers across the country. The brand signed Amrya Dastur and Shreyas Iyer as its brand ambassador in 2021.
The cricketer has appeared in ad campaigns in a unique fun-filled avatar, where the cricketer talks about situations when life gives you tough situations, he just grabs the drink to bring it back on track. The tagline of the campaign is #TheFrescaLife, with this campaign the brands aim to strengthen its leadership position in the fruit drink market in India.
Myprotein
Myprotein – Shreyas Iyer Brand Endorsements
Myprotein is a leading sports nutrition company was originally founded by Oliver Cookson in 2004. The company is known for its products such as sports nutrition products, gym clothing, protein powders, nutritional shakes and drinks, vitamins and healthy high-protein snacks. The brand is a subsidiary of Hut Group and is currently the Number 1 in Europe while operating in over 70 countries.
Myprotein became so popular because its products are high quality, vitamins and minerals, high-protein foods, snack alternatives, and performance clothing. The brand signed Shreyas Iyer as its brand ambassador in 2021 during the 14th season of the Indian Premier League. With Shreyas Iyer endorsing its products, the brand aims to utilize the cricketer’s strong social media presence in order to connect with more sports enthusiasts and spread the benefits of Myprotein.
According to the cricketer, professional athletes, have to focus on fitness and body conditioning and maintain correct levels of protein and vitamins to support their strength training and conditioning, that’s where brands like Myprotein help in keeping a balanced regime.
CEAT is a multinational tyre company which is a subsidiary of RPG Group. The company is a leader in manufacturing tyres for passenger cars, cycles, SUVs, two-wheelers, trucks and buses, light commercial vehicles, earth movers, fork lifters, tractors, trailers, and even autorickshaws. CEAT exports to countries across Africa, Americas, Australia, Asia, and have a production capacity of over 800 tonnes per day and 165 million tyres annually.
The company was initially founded by Virginio Bruni Tedeschi in 1924 but was acquired by RPG Group in the 1990s. CEAT has had a history of choosing cricketers like Rohit Sharma, Mayank Agarwal, Ajinkya Rahane as its brand ambassador especially during IPL seasons.
In 2019, the company signed Shreyas Iyer as its brand ambassador in 2019, according to the deal the CEAT logo will permanently be features donned on the bats used by Shreyas Iyer. Commenting on the association, the cricketer said that it is his pleasure to be associated with CEAT as it has always supported and boosted cricket in the India.
Dream11
Dream11 – Shreyas Iyer Brand Endorsements
Dream11 is a leading Indian fantasy sports company that was founded by Harsh Jain and Bhavit Sheth in 2008. The company allows its user to play fantasy cricket, hockey, football, kabaddi and basketball. As of 2014, Dream11 is known to have over 1 million registered users which grew to 2 million in 2016 and up to 45 million in 2018.
In 2019, the company was the first Indian gaming company to become a unicorn. In 2021, Dream11 launch six multimedia campaigns during the 2021 Indian Premier League. The ad campaigns feature cricketers like Rohit Sharma, MS Dhoni, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer that seen playing fantasy cricket with their neighborhood teams.
The tagline of the ads is ‘Team Hai Toh Mazaa Hai’, and revolves around fans and their love for cricket. The ad campaign also showcases the importance of having a team in real life to enjoy playing sports just like how the users of Dream11 can play their favourite sport by making their own teams.
Conclusion
Shreyas Iyer has recently emerged as a promising prospect for the Indian cricket team. At the age of 26, Shreyas Iyer has become prolific top-order batsman known for his fearless style of batting and high strike rate. Many media outlets have even compared him to iconic cricketers like Virender Sehwag. Shreyas Iyer has always actively promoted brands on social media where he has a huge fan following, which has helped him grow in the advertising world.
FAQs
Who is Shreyas Iyer?
Shreyas Iyer is a prominent Indian international cricketer known for his batting prowess.
Why are brands interested in endorsing Shreyas Iyer?
His consistent performance, youth appeal, stylish image, and growing popularity make him attractive to brands.
What types of brands does Shreyas Iyer typically endorse?
He endorses a variety of brands across categories like sports apparel, electronics, financial services, and consumer goods.
The Indian Premier League (IPL) season is held yearly, and our cricket-crazy nation cannot stop raging about it. One of the most expensive leagues in the world, IPL is undoubtedly the biggest T20 premier league in the world—a festival in itself for all cricket worshipers.
IPL is a huge money-crunching season for those involved in the play on and off the field. The players, team owners, media outlets, and franchises deal in millions of rupees. This concept can be traced to the Premier League matches of European football and is closely similar to the NBA of the United States. The then BCCI Vice-President Lalit Modi had declared that they had worked on the same idea for over two years before they could materialize the franchise-based T20 cricket competition, IPL, in April 2008.
What could be better than having a cricket frenzy for cricket-crazy people? The first season was a total hit since it involved international players and it was something new to watch our favorite Indian players pitted against each other group into different teams.
Since everyone is involved in making money, why should you and I be left alone? No, I am not asking you to play or invest in the IPL hoopla, although owning an IPL team is on most millennials’ bucket lists. However, there are ways people can make the most of the IPL season and earn from it.
Are you unaware of the ways how to earn money in IPL? Then, let us look at the several legitimate ways for how to earn money from IPL in 2025.
Social media, with its dearth of privacy, of course, never runs out of entertainment. Users glued to their devices are always looking for a sneak peek into famous people’s lives. Besides, our hotshot IPL players are no exception.
Remember KL Rahul and Hardik Pandya on Koffee with Karan? The series of meme threads it spread was hilarious. This brings us to one of the ways we can cash in on some humour. Memes are a great way to make a quick buck during IPL if you’re the creative one and are able to set off a viral trend on social media.
You can also begin writing or blogging about IPL for example, revolving around interesting facts and trivia about the players or the games being held. Fans are always eager to know about their favourite players, and blogging out fresh new information can only make it more enjoyable. Therefore, IPL event blogging can surely be one of the best ways to earn money from cricket during the Indian Premier League.
YouTube, Instagram, and Facebook are other platforms where the masses consume your content, and if they like it, you can make more of it and even monetize it.
2. Fantasy Leagues
How to Earn Money From IPL – Fantasy Leagues
Fantasy Leagues are where you create your own team with players from the ongoing season; meanwhile, the performance of these players in actual games earns you points and monetary rewards. The better the team, the bigger the rewards. Choose your players wisely, and you can earn a fortune.
Here are the top 6 Fantasy apps you can try to earn money from cricket now:
MyTeam11
MyTeam11 is the fastest-growing Fantasy Sports app with a user base of 18+ million. With the legendary batsman of the Indian cricket team, Virender Sehwag, as its ambassador, MyTeam11 offers fantasy games for more than ten sports.
Dream11
The first sports fantasy app to become a unicorn, Dream11 hosts three fantasy sports and gives you access to the latest news, results, and main rankings, based on which you can create your own team and even coach it. Dream11 has a maximum payout of INR 30,00,000, and you can withdraw your earned amount within one day.
Playerzpot
Playerzpot has referral rewards every time your referrals play at Playerzpot. It has facilities for instant withdrawal by linking your Paytm with the app. Playerzpot offers sports fantasy games such as Cricket, Football, and Kabaddi.
MPL
MPL has over 60 games, and fantasy cricket is one of them. It offers various transaction options such as Paytm, UPI, Amazon Pay, and bank transfers. With a celebrity face like Virat Kohli, MPL has gained ground with its 24*7 customer support and huge cashback offers.
Probo
Headquartered in Gurgaon, India, Probo is designed to be an opinions trading platform where users are offered opportunities to test their knowledge or predictions. With a wide variety of niches that Probo covers, including Finance, Sports, Entertainment, News, and more, the platform enables its users to answer questions from their preferred domains in a simple Yes/No and then select the amount they would like to invest on the same. They would then just have to wait for their rewards based on the actual outcome of the events.
Howzat
Howzat, a Delhi-based app, already has over 7 million users and has collaborated with popular players such as Yuvraj Singh and Irfan Pathan to promote itself during the IPL season.
How to Earn Money Through IPL
3. IPL Merchandise
India is a cricket-crazy nation and will live up to this title during any cricket tournament, whether in the T20, ODI or the World Cup. If you’re looking to cash in on this cricket frenzy, you can create and sell some IPL merchandise such as jersey replicas, caps, bats, quirky quotes from players on t-shirts, mugs, diaries, and so on. There is a highly functional wholesale market during the IPL season where you buy and sell these items at retail pricing.
You can try to organize a hyperlocal T20 tournament with local sponsors in your community or society. Cricket enthusiasts hype every season, and this will encourage people to participate. Seeing your neighboring uncle aunties sort out their spats through cricket matches will be fun. Plus, you will earn some quick bucks, which is a win-win during this IPL season. These tournaments can be fun and a major way to earn money in IPL.
5. IPL Screenings
We have all, at least once in our lifetime, been to football or cricket screenings, particularly in a pop café or bars. But why should bars have all the fun? You can organize an IPL screening in your society’s community hall or even your school playground (with official permission).
Watching an IPL screening can be fun, especially when there’s an eagerly cheery crowd and some favorite comfort food. On top of this, you can arrange for happy hours with local drinks and delicacies at a cover charge, and there you go; people would love to hop in.
If you happen to possess a considerable number of followers on your social media platforms, you could potentially earn money by endorsing IPL teams or players on your page. As the Indian Premier League (IPL) season approaches, teams and players are in search of innovative ways to widen their exposure and attract more fans. By leveraging your social media presence, you could offer them a platform to connect with a broader audience, which in turn could benefit both you and the teams/players. So, if you’re interested in exploring this opportunity, you could reach out to IPL teams or players and suggest a collaboration that aligns with your audience’s interests and preferences.
7. Affiliate Marketing
If you are an avid cricket fan and want to earn money while promoting cricket-related products or services, you can consider affiliate marketing programs. These programs allow you to share affiliate links with your followers or audience, and you can earn commissions on the sales generated through your referrals. With the growing popularity of cricket, it’s an excellent opportunity to monetize your interest in the sport and earn a passive income. Additionally, you can choose from a wide range of cricket-related products or services, such as sports equipment, merchandise, online courses, or even live-streaming services. This is one of the ways of how you can earn money from IPL. So, if you are passionate about cricket and want to turn your interest into a source of income, affiliate marketing programs can be an ideal option for you. Affiliate Marketing is one of the prominent ways to earn money from IPL.
8. Set Up a Stall
Cricket attracts a lot of fans to stadiums, and you can make money by setting up a stall nearby. Just make sure to get the right permissions and permits so your business runs smoothly.
You can visit a stadium on match days to see what sells the most and plan your stall accordingly.
If you have photography and videography skills, you can capture IPL match moments and sell them to media outlets, news agencies, or IPL teams. High-quality images and videos are in demand for sports websites, magazines, and social media promotions. You can also offer exclusive behind-the-scenes content or player interviews to attract more buyers and increase your earnings.
FAQs
How do IPL teams earn money?
The IPL teams earn from Broadcast or Media Rights and Title Sponsorship, which constitute the Central Revenue channel and make up around 70% of their revenues. The other prominent channels that help the IPL teams earn money are – Ad and Promotional Revenue and Local Revenue, which add 20% and 10% of the IPL teams’ revenues.
How much do IPL teams earn?
IPL franchises could earn between ₹500–600 crore in 2024, which is an 80–100% increase from the previous year. This is due to team sponsorships, which are estimated to be between ₹75–100 crore per team.
How does IPL make money?
BCCI makes money by selling media rights, the biggest revenue source.
How do you earn money from cricket?
You can earn money from cricket by hosting screening events via fantasy apps, selling merchandise, conducting hyperlocal T20 tournaments, and more.
How do IPL sponsors make money?
The IPL sponsors, like Tata, Dream11, Unacademy, Tata Safari, CRED, Upstox, RuPay, Star Sports, Paytm, and others, make money from the amount of advertisement done on their behalf, which helps them:
Build credibility
Improve ROI
Enhance the brand image
Generate relevant leads
Strengthen marketing
Multiply sales and revenues
How can watch IPL and earn money?
You can watch IPL and earn money by live-streaming match commentary, creating analysis videos on YouTube, or writing match reports for sports blogs. Betting apps, fantasy cricket leagues, and selling match photos or videos to media outlets are also ways to profit. Sponsorships and ads can boost earnings if you build a strong online presence.
Which apps will help you make money during IPL?
Apps like Dream11 or MPL offer fantasy cricket leagues during IPL where you can make money by creating teams and participating in contests. Additionally, betting apps like Betway or Bet365 allow you to wager on IPL matches for potential earnings.
Hardik Pandya exists beyond his cricket career. He embodies the essence of spectacle, storm, and personal brand. The intense electrical energy he displays on the cricket field creates ripple effects that extend into other areas of his life. His match-winning aggressive nature, self-assurance, and oversized presence transform him into a magnetic force for brands.
The cricket star Hardik Pandya transforms brands into something new through his influential endorsements, which range from gaming spaces to premium SUVs and sports beverages to modern technology products. However, the question remains which brands possess the courage to match his indomitable spirit? In this article, we will explore the powerful brand partnerships that showcase the magnetic presence of Hardik Pandya.
Hardik Pandya Brand Endorsements
Hardik Pandya established himself as a powerful brand ambassador who secured multiple endorsement deals spanning various sectors, which include cricket and unstoppable brand penetration. His versatile personality attracts brands who want to reach Indian youth because they find his dynamic persona appealing. These are the primary brands that Hardik Pandya promotes:
Hardik joined KRAFTON India in September 2023, which revolutionised his career in a way that matched the essence of the gaming industry. Hardik’s youth-oriented, charismatic personality made him the perfect ambassador for BGMI, which led to his appearance in special in-game content, including voice packs, character skins, and emotes. His competitive spirit brought valuable interaction to the gaming interface, which proved ideal for the active Indian gaming market.
Gatorade – The Hydration Icon
Gatorade – Hardik Pandya Brand Endorsement
Hardik’s high-performance skills make him an excellent candidate for Gatorade to promote its hydration-focused advertising campaigns. Since September 2023, he has led the sports hydration brand’s message about endurance fitness and recovery, which has made him a respected and authoritative figure in the sports hydration industry. The ads displayed the training and recovery practices Hardik utilises during his athletic regimen.
Hyundai – Driving Adventure with EXTER
Hyundai Motor – Hardik Pandya Brand Ambassador List
Hyundai Motor India selected Hardik Pandya as its brand ambassador for the Hyundai EXTER SUV during June 2023. The brand ambassadorship demonstrates Hyundai’s main focus on adventure, style, and reliability, which perfectly matches the brand’s positioning strategy. Hardik appears in national advertising that demonstrates the SUV’s modern design with its various standout features.
POCO – The Power of Performance
POCO – Hardik Pandya Brand Endorsement
Hardik joined forces with POCO as their brand ambassador during January 2023 to market their X-series smartphone lineup. His dynamic persona matches POCO’s brand identity, which focuses on youth energy alongside performance excellence and technological innovation. The company used digital media along with social media platforms to display their flagship device features.
Gulf Oil – Endurance Meets Excellence
Gulf Oil – Hardik Pandya Brand Endorsement
The branding efforts at Gulf Oil since 2018 have included Hardik as a vital contributor who strengthens their brand message, focusing on reliability and high performance. The brand builds consumer trust by combining Hardik Pandya with cricket legend MS Dhoni as its representatives.
Dream11 – Fantasy Cricket, Real Excitement
Dream11 – Hardik Pandya Brand Endorsement
Since 2019, Dream11 has relied on Hardik as their primary brand ambassador to represent their strategic and interactive gaming features. A stellar ‘Sab Khelenge’ advertisement features Bollywood actors together with prominent cricket players. The promotional efforts of Dream11 Fantasy Cricket are designed for sports enthusiasts who participate in fantasy leagues.
boAt – Music & Performance Redefined
boAT – Hardik Pandya Brand Ambassador List
Hardik started representing boAT as its iconic ambassador in January 2018 when the company merged high-tech audio devices with trendy design elements. Through his fashionable style and dynamic charm, he serves as an excellent brand representative for the company’s youth-oriented audience. The brand utilises digital-first marketing strategies to promote its excellent sound quality combined with innovative design features.
RISE Worldwide – Brand Powerhouse Management
Through his partnership with RISE Worldwide, Hardik secures valuable brand alliances that maximise his presence within the endorsement industry. The rapid growth of Hardik’s market influence became even stronger after IPL 2022.
Gillette – Precision & Grooming Excellence
Gillette – Hardik Pandya Brand Endorsement
Through his role as a modern-style icon, Hardik helps Gillette deliver its brand messages about precision and grooming and everyday confidence to consumers. The marketing initiative targets all male consumers who want premium grooming products. Whereas the marketing approach uses product-based storytelling to demonstrate high-quality and exact products.
The Souled Store – Streetwear with Swagger
The Souled Store – Hardik Pandya Brand Endorsement
The Souled Store started featuring Hardik as its brand ambassador in 2022, and he followed up this move with a significant investment in the company. Hardik’s youthful personality matches perfectly with the trendy fashion statements of The Souled Store brand. Hardik uses his personal style to create signature collection designs.
Hardik Pandya exists as both a professional cricketer and a formidable brand leader. His endorsements encompass tech products alongside sports equipment and fashion items, automotive brands, gaming companies, and lifestyle products, proving his broad appeal beyond his cricket career. His ability to deliver energy and passion to every brand he represents has established him as one of the most popular choices among endorsement brands worldwide. Hardik Pandya approaches life with a winning mindset, whether he competes in cricket matches or represents brands.
FAQs
Which major brands does Hardik Pandya endorse?
Hardik Pandya has endorsed brands like Gulf Oil, Dream11, boAt, The Souled Store, Gillette and many more.
What types of products does Hardik Pandya typically endorse?
He endorses a variety of products, including sports-related items, energy drinks, audio devices, and online gaming platforms.
How has Hardik Pandya’s on-field performance impacted his brand value?
His strong performances in cricket, coupled with his charismatic personality, have significantly boosted his brand value, making him a sought-after endorser.
