Lots of businesses are putting their money into the Twenty20 World Cup 2024, the biggest event in international cricket that is currently underway. With over 200 million viewers for the most recent tournament in 2022, the Cricket World Cup is second only to the FIFA World Cup in terms of viewership. Having said that, the tournament’s enormous viewership makes it a tempting opportunity for businesses to showcase their goods and services during commercial breaks. Companies can take advantage of the fact that spectators are monitoring the game ball by ball to boost sales by airing commercials during overs, time-outs, and innings changes. Even this year, many businesses are putting their money into the ICC Twenty-20 World Cup 2024, which is why several major corporations have secured attractive sponsorship deals to increase their sales. The ongoing tournament is the ninth edition in which almost 20 international cricket teams are participating.
Here are the top sponsors of the ICC T20 World Cup 2024:
Top Sponsors of the ICC T20 World Cup 2024 – Premier Partners
As per the recent data available on the International Cricket Council’s (ICC) website, three companies have acquired Premier Partnership in the ICC T20 World Cup 2024.
Emirates
In May 2024, the International Cricket Council (ICC) and Emirates, the biggest international airline in the world, announced a renewal of their global relationship for multiple years. Incorporating 28 ICC men’s and women’s events until 2031, including the Champions Trophy, T20 World Cup, and Cricket World Cup, the long-standing collaboration is already in its third decade and is poised to become one of the most established in world sport. Officials from the International Cricket Council (ICC) will wear Emirates’ Fly Better branding while they play in the United States and the West Indies, and the company will maintain exclusive naming rights to the Emirates ICC’s Elite Panel of Umpires and Match Referees, per the agreement.
Aramco
In October 2022, the ICC became a prime partner with Aramco, a pioneer in integrated energy and chemicals, after striking a partnership with the company. As per the contract, the company’s logo will appear on Player of the Match trophies going forward. Aramco has joined Emirates in extending their association with the ICC from the 2023 Men’s ODI World Cup to a further four years. Their logo is currently visible at the ongoing 2024 T20 World Cup and it will be featured in October for the women’s version. It has been reported that the sum being paid to the ICC is twice as much as what was originally agreed upon in 2022. In both the 2022 and 2023 Indian Premier League seasons, Aramco was a major sponsor.
DP World
The partnership is timed to align with cricket’s global expansion plan, which aims to host more cricketing nations with world-class ICC tournaments in the coming years. With businesses in 75 countries across 6 continents, DP World is in a prime position to assist the International Cricket Council (ICC) with its increasing logistical demands as the number of countries hosting ICC events grows. This includes nations like Namibia and the United States, which will be co-hosting future World Cups.
From the cork in the balls to the linseed oil on the bat, DP World helps provide cricket to people all over the globe, from grassroots to professional, by organizing major international events and ensuring the smooth flow of equipment and infrastructure.
The logistics skills of DP World will improve the efficacy of cricket’s worldwide events, and their daily activities comprise 10% of world trade. The current global contract between the ICC and DP World does not expire until 2024, although both organizations are likely to renew their cooperation.
Top Sponsors of the ICC T20 World Cup 2024 – Global Partners
Coca Cola
In a recent announcement, the ICC and Coca-Cola extended their global collaboration for eight years, covering all three forms of ICC World tournaments until 2031. The Coca-Cola Company’s brands will serve as exclusive non-alcoholic beverage partners under the partnership. The ICC Cricket World Cups, ICC Twenty20 World Cups, and ICC Champions Trophies, as well as all other major men’s and women’s sporting events, are all covered by the agreement until the end of 2031. A significant international tournament for men and women will be held annually as part of the agreement, with a World Test Championship Final held every two years.
IndusInd Bank
IndusInd Bank has recently announced its partnership with ICC as a Global Partner for future events, which will last for multiple years. Through its status as an ICC’s Global Partner, IndusInd Bank can leverage a variety of branding and content assets that help strengthen relationships with stakeholders, employees, and consumers. The cooperation showcases the Bank’s dedication to its sports project ‘IndusInd ForSports,’ which aims to improve people’s lives by promoting diversity, teamwork, and excellence in sports. At the heart of this partnership is the Anthem Buddies Contest, an unforgettable chance for young fans to join their favorite cricket players as they stand during the national anthems before every match.
Official Supporter
Top Sponsors of the ICC T20 World Cup 2024 – Official Supporters
Near
The ICC and the Near Foundation have formed a revolutionary new relationship to increase participation in the sport through the use of Web3 tools developed on the NEAR Blockchain.
In a move that will bring cricket fans one step closer to their favorite teams and players through the use of Web3 technology, the Near Foundation has been named the official blockchain partner of the ICC. The first joint effort by the two organizations occurred during the ICC Men’s Cricket World Cup, which began in India on October 5. The Near Foundation and the ICC will work together until the end of 2025 as per the signed contract. During that time, the two organizations have promised to collaborate on additional Web3 use cases that bring sports fans closer to the action.
FanCraze
With the announcement of a multi-year partnership agreement, ICC and FanCraze have reached a new level of digital fan engagement. This will be showcased in the exciting new products that will be unveiled during the ICC Men’s T20 World Cup 2024.
Additionally, the declaration covered the impending release of the Web3 fantasy game ICC Crictos SuperTeam, which would have digital video collectibles officially licensed by the ICC. Fans can show the world their cricket knowledge every week with SuperTeam’s weekly challenges, where they may win incredible prizes by constructing fantasy teams using their ICC Crictos. This fascinating collaboration will expand upon the excellent work that ICC Crictos has done over the last two years in introducing both male and female cricket fans to the sport.
By entering into these partnerships and agreements, the ICC can boost cricket’s profile on a global scale and enhance its revenue. Companies gain money during ICC tournaments by advertising their products and services during live events and their live broadcast, and all of these sponsorship deals address one crucial aspect: promoting cricket as an appealing sport so that other nations may come in. It is a win-win situation for both ICC and the companies.
FAQs
Who are the premier partners of ICC T20 World cup 2024?
The premier partners of ICC T20 World cup 2024 are Emirates, Aramco, and DP World.
What is the latest deal between ICC and Coca-Cola?
In a recent announcement, the ICC and Coca-Cola extended their global collaboration for eight years, covering all three forms of ICC World tournaments until 2031.
Who are the official supporters of ICC T20 World cup 2024?
The official supporters of ICC T20 World cup 2024 are FanCraze and Near Blockchain.
The Indian Premier League (IPL) is a highly popular and competitive professional Twenty20 (T20) cricket league founded in 2008. The league follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the playoffs. The league comprises eight teams, each representing a major Indian city. It is widely considered one of the world’s biggest and most lucrative cricket leagues. The IPL has gained a massive following across India and beyond, with millions of cricket fans tuning in to watch the thrilling matches and rooting for their favorite teams.
The Tata Group, a well-known and prominent Indian conglomerate, boasts a vast range of products and services in more than 150 countries across six continents. With operations in over a hundred countries, the Tata Group has established itself as a global player in various industries.
In January of 2024, the Board of Control for Cricket in India (BCCI) announced that the Tata Group has secured the title sponsorship rights for the Indian Premier League (IPL) for the next five years, from 2024 to 2028. This renewal of the partnership is a testament to the strong relationship between the two entities and the immense value of the IPL in the global sporting landscape.
The Tata Group’s commitment to the IPL is reflected in the record-breaking sponsorship amount of INR 2500 crore, which highlights the significance of the tournament and its impact on cricketing entertainment. The collaboration between the Tata Group and the IPL underscores a shared dedication to excellence, innovation, and providing fans with an unmatched cricketing experience.
My11Circle is an online fantasy game created for cricket fans who love to showcase their knowledge and analytical skills. It is owned and operated by Play Games24x7 Pvt. Ltd. This company has many years of experience in the online games industry. Additionally, My11Circle is the proud sponsor of the Lucknow IPL team in a three-year deal that began in 2022.
In this game, you get to don the hat of a selector and create a play of your choice. As a manager of your team, you get to put your trust in the players on the field to keep the scorers busy and the spectators on the edge of their seats. This game is an opportunity to test your skills and create your fortune. My11Circle is managed by a professional team of experts with years of industry experience, ensuring players have the best gaming experience.
Angel One
IPL 2024 Sponsors – Angel One
Angel One is a prestigious full-service broking firm in India that has amassed a clientele exceeding 20 million. The company is well-regarded for its innovative and comprehensive suite of services that cater to the needs of investors and traders alike. These services include online trading, investing, advisory services, margin trading facilities, algorithmic trading, and intelligent order execution.
The Super App is the centerpiece of Angel One’s offerings. It is a robust platform with advanced features like basket orders, GTT orders, SmartAPI, and sophisticated charting tools. These cutting-edge resources empower users to navigate the capital markets with expertise and precision, making informed investment decisions easier.
Angel One’s commitment to innovation and excellence has earned it several accolades and partnerships, including a five-year collaboration with the Indian Premier League (IPL) from 2024 to 2028. The company’s association with the IPL is a testament to its reputation as a trusted and reliable financial partner for investors and traders in India.
RuPay is a payment network product of the National Payments Corporation of India (NPCI). This umbrella organization facilitates and powers retail payments nationwide. The Payment and Settlement Systems Act, 2007 provides the legal framework that empowers the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA) to create a secure electronic payment and settlement system in India, which includes the RuPay payment network.
RuPay is a unique and first-of-its-kind global card payment network created and designed in India. It is widely accepted at various points, such as ATMs, POS devices, and e-commerce websites nationwide. RuPay is known for its high level of security and protection against anti-phishing. This fraudulent practice aims to steal sensitive user information such as passwords, usernames, and credit card details.
Star Sports
IPL 2024 Sponsors – Star Sports
Star Sports is a well-known group of South Asian pay television sports channels that Disney Star, a subsidiary of Disney India, operates. The network is highly regarded for its extensive cricket coverage in India. It holds the pay television rights to broadcast domestic national team matches, the Indian Premier League, and International Cricket Council (ICC) tournaments. In addition to its television coverage, many Star Sports properties are available for streaming in India through Disney+ Hotstar, a sister streaming service. Star Sports has established itself as the region’s leading broadcaster of sporting events, offering fans sports-related content and live matches across multiple platforms.
JioCinema is a popular Indian over-the-top media streaming service that allows users to access a vast collection of video-on-demand and live-streaming content. The service is owned by Viacom18, a joint venture of Reliance Industries and Paramount Global, and was initially launched on 4 May 2016, coinciding with the public launch of the Jio mobile carrier.
In April 2022, the service was brought under Reliance’s Viacom18 joint venture, further strengthening its position in the Indian streaming market. JioCinema has become the go-to platform for Indian entertainment, offering users the convenience of free advertising- and subscription-based VOD and live-streaming content.
One of the significant highlights of JioCinema is its association with the Indian Premier League (IPL), the official streaming platform. The IPL is one of the most-watched cricket leagues globally, attracting millions of viewers every season. JioCinema has successfully onboarded 18 sponsors and over 250 advertisers for the upcoming season, showcasing the service’s growing popularity.
Moreover, the platform has an impressive roster of digital streaming sponsors for this year’s season, including Dream11 as a co-presenting sponsor, which is expected to enhance the overall user experience. With its extensive collection of content and top-notch streaming quality, JioCinema has become a preferred streaming choice for millions of users in India.
CEAT
IPL 2024 Sponsors – CEAT
CEAT Limited is a renowned multinational company specializing in manufacturing high-quality tires. The well-known RPG Group owns the company, which was founded in 1958. Over the years, CEAT has established a formidable presence in global markets and has become a trusted name among customers worldwide. CEAT’s impressive production capacity of over 165 million tires per year is a testament to its commitment to quality and innovation. The company caters to various vehicles, including passenger cars, two-wheelers, trucks, buses, light commercial vehicles, earth-movers, forklifts, tractors, trailers, and auto-rickshaws.
In recognition of its exceptional services, the Board of Control for Cricket in India has selected CEAT as an official partner to sponsor specific segments of the IPL matches. The aggregate spend of about Rs 240 crore over five years is a testament to CEAT’s reputation as a reliable and trustworthy brand committed to excellence and customer satisfaction.
Paytm is India’s leading digital payment platform that provides users with a secure, efficient, and seamless experience. It allows users to make payments, transfers, and recharge their mobile phones and data cards, among other online transactions. The platform is designed with a user-friendly interface, making it easy for anyone to navigate through the app and complete transactions in seconds.
One of the most remarkable features of Paytm is its flawless integration with BHIM UPI, which ensures hassle-free transactions for its users across the country. Users can stay informed and in control of their financial activities with instant notifications and real-time updates on all their transactions. This reinforces transparency and confidence in their economic activities.
Paytm’s versatility extends beyond payments and money transfers. It is also a one-stop solution for bill payments, mobile recharges, DTH, data card top-ups, and Metro Card recharges. This makes it accessible anytime, anywhere and eliminates the need to visit different platforms for various payment needs.
Paytm and Paytm Insider have recently partnered with six IPL franchises, making them the official ticketing partner. This partnership is a significant milestone for Paytm and Paytm Insider, as it is a testament to the platform’s reliability and efficiency in handling online transactions.
Dream11
IPL 2024 Sponsors – Dream11
Dream11 is a popular online platform that allows users to create imaginary teams that are comprised of real-life players and participate in fantasy sports games. The platform offers its users a chance to earn cash rewards based on the match performance of the players they select on their teams. Dream11 provides various games in categories such as cricket, football, kabaddi, and National Basketball Association, providing users with multiple options.
In April 2019, Dream11 achieved a significant milestone by becoming the first Indian fantasy sports company to become a unicorn. This achievement was a testament to the platform’s popularity and success in the Indian market.
Moreover, Gujarat Titans announced Dream11 as their principal sponsor for the upcoming IPL 2024 season. The team’s jersey will bear Dream11’s logo on the front, showcasing the platform’s association with the sport and the team. With this partnership, Dream11 continues to strengthen its position in the Indian sports market and cater to its growing user base.
The Board of Control for Cricket in India (BCCI) said that the Saudi Tourism Authority (STA) will be sponsoring the Indian Premier League (IPL), marking the first time that a government body of a foreign country will be sponsoring the high-profile T20 league. STA aims to position Saudi Arabia as a premier destination for Indian travelers by creating a sense of affinity and bolstering awareness. The partnership with the IPL is a significant development for STA as it expands its already impressive portfolio of global strategic relationships.
The IPL is one of the most prominent events on the international sporting calendar, drawing millions of viewers and fans worldwide. With the sponsorship deal, STA hopes to capture the attention of the younger demographic and establish itself as a significant player in the tourism industry. By using the IPL as a platform, the Saudi Tourism Authority will showcase the beauty and cultural richness of Saudi Arabia to millions of cricket fans worldwide, thereby increasing the country’s visibility as a premier tourist destination.
Overall, the partnership between STA and the IPL significantly enhances the relationship between India and Saudi Arabia. It will strengthen the ties between the two countries and create new opportunities for businesses and entrepreneurs to explore and expand their reach.
Saudi Aramco, officially known as the Saudi Arabian Oil Group or simply Aramco, is a state-owned company that distributes petroleum and natural gas. It is considered the national oil company of Saudi Arabia and is headquartered in Dhahran. As of 2022, Aramco is the second-largest company in the world by revenue, a testament to its significance in the global energy industry.
Recently, Aramco entered into a partnership with the Indian Premier League (IPL) to become the exclusive sponsor of two of the most prestigious individual awards in the sport of cricket: The Orange Cap, awarded to the highest run-scorer in the tournament, and the Purple Cap, given to the bowler who takes the most wickets. This move is just one of the many sports sponsorships that Aramco has undertaken in recent years, all to raise awareness about the brand while supporting excellence in the world of sports. With this partnership, Aramco has cemented its position in the cricket world. This sport is trendy in many parts of the world, including India, where the IPL is held.
Mastercard
IPL 2024 Sponsors – Mastercard
Mastercard Inc. is a leading global payment technology corporation operating in over 210 countries and territories. With its headquarters located in Purchase, New York, Mastercard offers a broad range of payment transaction processing and related services, including credit, debit, and prepaid cards, as well as digital payment solutions.
Mastercard replaced Paytm as the official title sponsor for all international and domestic cricket matches organized by the Board of Control for Cricket in India (BCCI). This move is part of Mastercard’s efforts to expand its presence in the Indian market and capitalize on the corporate cricket fanbase. The company’s sponsorship deal with the BCCI is expected to provide a significant platform to showcase its brand and services to a vast audience of cricket enthusiasts across India and beyond.
DP World, headquartered in Dubai, United Arab Emirates, is a prominent multinational logistics company that offers a wide range of services, including cargo logistics, port terminal operations, maritime services, and free trade zones. The company was established in 2005 due to the merger between Dubai Ports Authority and Dubai Ports International. With its strong global presence and a robust network of facilities and infrastructure, DP World has become a leading player in the logistics industry.
Recently, the Indian Premier League (IPL) team, Delhi Capitals (DC), has signed a new multi-year sponsorship agreement with DP World. The Emirati multinational logistics company will now sponsor the Delhi-based IPL team, providing it with the necessary support to enhance its performance and expand its reach.
FAQs
What is the playing format of IPL?
IPL follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the playoffs.
Who is the title sponsor of IPL?
The Tata Group has secured the title sponsorship rights for the Indian Premier League (IPL) for the next five years, from 2024 to 2028 for ₹2,500 crore.
What is the prize money for IPL 2024?
The prize money for IPL 2024 is yet to be disclosed, but it’s anticipated to either match or exceed last year’s figures. Winners could potentially receive INR 30 crore, while the runners-up may secure a prize of INR 10 crore.
Nitin Konde
