Domino’s worldwide, over 21,300 pizza stores in over 90 international markets. Famous for revolutionizing pizza delivery with the 30-minute guarantee, Domino’s has consistently focused on innovations such as online and mobile ordering, the Domino’s Tracker, and a wealth of items on its menu, which now features pizzas, breadsticks, and chicken wings. The company stands on a franchise model where over 95 percent of stores are owned by the franchisee, mostly starting as delivery men or pizza makers. In everything, service has shown the public the technological advancements gained through community effort through charitable sponsorship. And, of course, to deliver hot and freshly made pizzas, quickly and with absolute reliability – an enduring mission in the making that would see Domino’s become a household name and a leader in the global pizza industry.
Tom and James Monaghan began their glorious venture in 1960, having bought a little pizzeria in Ypsilanti, Michigan, and christened it with the glorious title of Domino’s Pizza. Before long, Tom bought out his brother’s share, and by 1965, he had gone up to three stores, officially adopting the name Domino’s. The company accelerated growth with franchising in 1967 and a 30-minute delivery guarantee, which, in many respects, set the standard in the fast and reliable pizza delivery business. By the late 1980s, Domino’s had opened thousands of stores across new menu items and international expansion in North America, Europe, and beyond.
Today, Domino’s operates over 21,000 stores in more than 90 countries and continues to drive technology-related growth and operational efficiencies. Their latest strategies run parallel with the idea of “fortressing” – opening additional stores in existing markets to reduce delivery times and increase customer satisfaction, while taking strategic action on investing in digital ordering and automating. Irrespective of the recent economic headwinds and unsteady demand in some lagging areas, Domino’s plans to secure its foothold, using its resilient franchise model, while simultaneously strengthening its profitability and further enhancing innovation and cost optimization.
Domino’s operates a hybrid model that focuses on franchising and tech-based direct sales. It is also a global franchised company; the percentage of franchised stores is more than that of company stores. All the company-run stores pay initial franchise fees and also pay ongoing royalties based on sales, while the processes are run under the franchise. This helps Domino’s in its rapid expansion. This way, little capital risk might suffice in serving the operations as the day-to-day running of operations is left to franchisees, but they have the support of brand equity, a supply chain, and marketing. The vast majority of the company’s revenue is driven through selling ingredients such as dough, toppings, etc., hence generating a supply chain segment.
Digital innovation is intrinsic to the value proposition of Domino’s, where orders are received mostly through its website and mobile application with real-time tracking, as well as personalized offers. In addition, sales revenue can be attributed to the sales of pizzas and sides; delivery fees, franchise royalties, and, of course, revenues from that supply chain. Aside from these, Domino’s would also have loyalty programs, custom marketing, and menu localization efforts to attract diverse customer segments around the world. All of these then become intertwined within such approaches whereby strategies like having ‘fortresses’ – more stores in denser areas-would expedite delivery speeds, thus increasing convenience to customers while enhancing competitiveness.
How Domino’s Makes Money I Revenue Model of Domino’s
Domino’s has a multi-faceted revenue-generating system going far beyond just selling pizza. Selling its piquant pizzas and other related items forms its main revenue stream, but also includes royalties and fees from franchise sales, delivery service charges-it mainly gets its revenue through operations in the supply chain. Even though it earns a fraction of its ultimate income from its company-owned outlets, most of its restaurant locations are franchised, requiring franchisees to pay one-off fees attached to them, besides ongoing sales-dependent royalties to the businesses. Such revenue-from-sale provisions of franchising are overshadowed from above-in terms of actual contribution, the total sales of Domino, approximately 60% of income from operations.
On this basis, as mentioned above in the revenue generation franchise model, investment costs are incurred upfront in rapid expansion, giving rise to minimal risk in capital. Deliveries, ads coupled with partnerships, and product merchandising have contributed significantly to the revenue haul. While most of Domino’s revenue is derived from its supply chain business, which provides dough, toppings, and other ingredients to its franchise owners, most customers get to see it as an excellent fast-food shop-that eating pizza is better for efficiency because it is less messy.
Domino’s Pizza Inc. Annual Revenue
Domino’s Pizza Inc. Annual Net Income
Year
Amount (Millions of US $)
Year
Amount (Millions of US $)
2024
$4,706
2024
$584
2023
$4,479
2023
$519
2022
$4,537
2022
$452
2021
$4,357
2021
$510
2020
$4,117
2020
$491
2019
$3,619
2019
$401
2018
$3,433
2018
$362
2017
$2,788
2017
$278
2016
$2,473
2016
$215
2015
$2,217
2015
$193
2014
$1,994
2014
$163
Domino’s Unique Selling Proposition
The unique selling proposition (USP) of Domino’s Pizza changed the pizza industry when it guaranteed, “fresh hot pizza delivered in 30 minutes or it’s free”: a promise few competitors offered and that became the standard against which speed and reliability in the fast-food business were judged. This brazen promise was not only a guarantee of quality in pizzas. More importantly, it was the very hallmark of convenience and dependability that addressed the needs of busy customers who considered their time valuable. The 30-minute promise became a useful method in gaining customer trust and loyalty while forcing rivals to improve upon their delivery services.
Even after having modified the original guarantee on grounds of safety, there has still been an unwavering focus on speed, consistency, and technological innovation. This strategy remained one of the key differentiators for Domino’s brand. Real-time tracking and online ordering systems, along with a very effective supply chain in place, ensure that the delivery of food takes place quickly and in a reliable manner anywhere across the world. The unique selling propositions of Domino’s are steeped in operational excellence and consumer-oriented convenience, truly earning for it the name of the fastest-ever company to deliver pizzas with utmost dependability.
Excellent international brand visibility and the market leader with more than 21,300 global stores spread over 90-plus markets.
User-friendly franchise model—with nearly 99 percent of stores being franchises—allowing rapid expansion, less capital investments, and strong cash flows.
Technological advancements like digital ordering, mobile apps, and personalized in-house delivery operating systems like Domino’s PULSE™ and DOM OS drive more than 85 percent of Domino’s U.S. sales digitally.
Operational expertise in delivery is based on speed and reliability, and a strong supply chain for quality consistency.
Weaknesses
Delivery and carryout highly influence the degree of dependency of the business on delivery cost, competition from third-party aggregators, and operationally disrupted companies.
Fewer items on its menu than some of its competitors, thereby limiting the appeal to wider customer segments and those whose criteria include healthier or more diverse options.
Among many other factors, the dependent service franchisees deliver variable service quality among locations, posing a challenge to meet the needed uniform standards.
It also poses hazards on the supply chain front, along with labor markets, such as attracting and retaining employees, and rising costs of operations.
Opportunities
Expand the business to newer markets and emerging markets, especially in regions where it has not established a customer base.
Menu innovation will keep it tailored toward changing consumer preferences, including healthier, plant-based, or regionally oriented offerings.
Enhance customer experience and activation using digital technologies such as AI-formulated personalization, delivery drones, and better loyalty programs.
Collaborations with outside delivery platforms to explore exponential access to new customer segments while still maintaining their proprietary channels.
Threats
Competition from international pizza chains, local eateries, and third-party delivery aggregators is immense and will eat into the market share while exerting pressure on margins.
An evolution of consumer preferences toward healthy and diverse alternatives in food fare may mean lower demand for classical pizza sales.
Regulatory and economic liabilities regarding increasing labor and ingredient expenses, data privacy laws, and vulnerability to overall economic downturns affecting discretionary expenses.
Some financial issues relate to closing poorly performing stores in certain markets and declining same-store sales in regions more affected by shifts in consumer behavior and difficult economic headwinds.
Conclusion
To summarize, Domino’s at present is the worldwide leader in pizza delivery, driven by innovative delivery, its strong franchise, and technology and operational efficiency. Competition, changing consumer preferences, and operational vulnerabilities have posed challenges for the company. Nevertheless, its strength in brand equity, digital transformation, and supply chain management will help in the future growth of the company. By taking advantage of new market growths, changes in menu items, and technological tweaks, Domino’s stands to maintain its competitive edge and remain dynamic amidst changing market forces, in retaining its position of being the most preferred pizza place with consumers around the globe.
Domino’s Pizza is known worldwide for revolutionizing pizza delivery with its iconic “30 minutes or free” guarantee.
What is the business model of Domino’s?
Domino’s runs a franchise-based business model, with over 95% of its stores operated by franchisees. The company earns revenue from franchise fees, royalties, supply chain sales (dough, toppings, etc.), and digital platforms.
How does Domino’s make money?
Domino’s earns revenue through:
Sales of pizza and sides
Franchise fees and royalties
Supply chain operations (ingredients to franchises)
Delivery and service charges
Digital ordering and loyalty programs
What role does technology play in Domino’s success?
Technology is central to Domino’s success. Features like online ordering, the Domino’s Tracker, customized offers streamline operations and enhance the customer experience.
India’s love affair with pizza is undeniable, making it one of the leading countries in terms of pizza shop density. From bustling cities to remote corners, pizza outlets have found their way into the hearts and taste buds of Indian consumers. As a result, numerous business owners are capitalizing on this trend by starting pizza businesses, even in unconventional locations like highways or underserved neighbourhoods.
If you’re considering opening a franchise in India, Domino’s Pizza presents a golden opportunity to generate substantial profits. Recognized as one of the most renowned franchises for food businesses in the country, Domino’s made its entry into the Indian market in the mid-80s. Fast forward to February 2022, and Domino’s boasts an impressive 1,500 stores across the nation, positioning India as its second-largest market globally, just after the USA. The immense success of Domino’s in India makes launching a Domino’s franchise an incredibly lucrative venture. Domino’s franchising offers entrepreneurs the opportunity to run a proven pizza business, but requires managing competition, costs, and customer expectations effectively.
In this blog post, we will provide you with a comprehensive step-by-step guide on how to start a Domino’s franchise in India. From understanding the franchise requirements to the application process, we’ll walk you through the essential information you need to know to turn your dream of owning a Domino’s franchise into a reality.
Let’s dive in and discover the path to fulfilling your entrepreneurial aspirations with one of the most renowned and beloved pizza brands in the country.
You can establish a Domino’s franchise in India of three possible types: traditional, non-traditional, and transitional.
Traditional Stores
The Domino’s outlets situated in the building offer enormous space to park vehicles for delivery people and customers, and they are known as traditional stores. It includes shopping malls and even significant buildings. Most of the traditional stores sell authorized products through takeout or delivery services.
Non-Traditional Stores
Non-traditional stores are located in non-traditional buildings. Simply put, they don’t limit themselves to malls; they can be on toll roads, office buildings, stadiums, or airports. They mainly offer takeaway services, but you can also find a dine-in facility in a few stores.
Transitional Stores
Transitional outlets are those where the customers is fewer than in the other outlets. In these outlets, the menu is slightly different because they are customized according to regional taste and location.
With its renowned brand name, Domino’s outlets have the inherent ability to attract a wide range of consumers, regardless of the establishment type. No matter the location, each Domino’s outlet provides a diverse menu that showcases the best options available. Alongside their famous pizzas, the Domino’s menu offers a delightful array of choices, including pasta, tacos, beverages, desserts, fries, and garlic bread. This extensive selection ensures that customers can find something to satisfy their cravings beyond just pizzas.
Pizza was first created as an inexpensive, delectable, fast cuisine in Naples, Italy, and has since garnered many followers in India as well. Pizza consistently ranks at the top among the dishes that people of all ages prefer, regardless of the occasion- a family reunion, a relative’s party, a routine day, or another. Therefore, starting a Domino’s outlet will be very beneficial because the brand position of the outlet will allow you to make a sizable profit. You can quickly earn monthly profits of up to 2-3 lakhs INR if you also guarantee delivery services.
What can be the best from Domino’s franchise if you are planning to start your own business? The pizza industry is not showing any signs of going down, and they are even adding new flavours to keep up with the changing preferences of the customers. If you talk about sales, Domino’s was declared the largest pizza seller in 2018. Since then, Domino’s has increased its franchise cost to 50 lakhs INR for traditional outlets and 30 lakhs INR for non-traditional outlets.
Money is the first thing that will strike your mind while planning to open up a Domino’s franchise. The Domino’s Pizza franchise cost in India can vary depending on several factors. Generally,
A traditional outlet’s franchise cost will start from 50 lakhs INR.
The franchise cost of a non-traditional outlet will be around 30 lakhs INR.
However, you should carefully consider your options before investing such a large sum of money because the Domino’s franchise price in Indian rupees could increase by more than 50 lakhs if the rent for the restaurant is excessive. The amount can even go up to a crore. Therefore, a well-thought-out business plan is essential for anyone looking to launch a Domino’s franchise in India.
Domino’s Franchise Cost Breakdown in India
Cost
Amount (In Rupees)
Domino’s Franchise Fee (10 Lakhs)+18% GST
11,80,000
Equipment and Machinery
20,00,000
Civil Work, Interior Design & Furniture
20,00,000
Training, Maintainance, Licensing, Marketing, and other costs
10,00,000
Total Initial Investment in Rupees
61,80,000
Note: These figures are estimates, and the actual Domino’s franchise cost may vary based on the location, size of the outlet, and other specific factors. For precise and up-to-date information regarding the cost of a Domino’s franchise in India, it is recommended to contact Domino’s or their franchise development team directly for detailed insights and financial requirements.
Cost
Amount (in Rupees)
Traditional Outlet
50,00,000 – 1,00,00,000
Non-Traditional Outlet
30,00,000 – 50,00,000
Franchise Fee (First)
4,50,000 (average)
Franchise Fee (Subsequent)
2,25,000 (average)
Infrastructure Investment
30,00,000 – 50,00,000
Total Investment Range
60,25,000 – 2,52,75,000
Space Required for a Domino’s Outlet
The space required for a Domino’s outlet can vary depending on the specific location and format of the outlet. Generally, Domino’s offers various outlet formats, including dine-in restaurants, delivery and carryout stores, and express outlets. The space requirements for each format are as follows:
Dine-in Restaurant: A dine-in restaurant typically requires a larger space to accommodate seating arrangements for customers. The recommended space for a dine-in Domino’s outlet can range from 800 square feet to 2,000 square feet or more, depending on the location and expected customer capacity.
Delivery and Carryout Store: A delivery and carryout store is primarily focused on takeaway and delivery services, with limited or no seating available. The space required for such an outlet can range from 400 square feet to 1,000 square feet, depending on the expected order volume and storage requirements.
Express Outlet: An express outlet is a smaller format designed for high-traffic areas or locations with space constraints. These outlets typically occupy less space and are focused on quick service and delivery. The space required for an express outlet can range from 200 square feet to 400 square feet.
Domino’s Outlet
Area Required
Dine-in
800 – 2,000 sq. ft.
Delivery/Carryout
400 – 1,000 sq. ft.
Express Outlet
200 – 400 sq. ft.
It’s important to note that these space requirements are general guidelines and may vary based on specific circumstances, local regulations, and Domino’s franchise guidelines. It is advisable to consult with Domino’s or their franchise development team for precise space requirements based on your intended location and format choice.
Documents & License Required for Domino’s Franchise
To open a Domino’s franchise in India, certain documents and licenses are typically required. Here are some common documents and licenses that are typically necessary:
To become a Domino’s franchise owner in India, the first step is to approach Jubilant FoodWorks Limited, which is the master franchisee of Domino’s in the country. Jubilant FoodWorks Limited holds the exclusive rights to operate and expand the Domino’s brand in India.
Basics for Opening a Domino’s Franchise in India
Before jumping to the steps, the following are some of the basics for opening a Domino’s franchise in India:
Location: The location of a Domino’s franchise plays a crucial role in the growth of a particular outlet because if you choose an appropriate location, more customers will be attracted to it. The outlet must have ample space in the location to ensure customers’ convenience, so that no customer should have to leave without grabbing their pizza.
Infrastructure: A welcoming and appealing infrastructure draws in a sizable number of customers. Therefore, the Domino’s franchise location’s infrastructure should be welcoming enough to permit casual dining or group gatherings.
Workforce: It would help if you would not forget that having a well-trained staff is crucial to running a successful store. They must follow Domino’s policy and act courteously toward customers because a minor slip-up might cause the customer to abandon the store, which could be bad for your franchise.
Delivery People: One of the additional services you have to offer at your franchise location is the ability to deliver pizzas right to customers’ doors. It would be best if you also had delivery personnel according to the needs of the local population and the availability of delivery vehicles.
These aspects will impact the cost of your franchise, and it will depend on the type of outlet you select to open. After learning the basic requirements, you will now know the steps to getting a Domino’s franchise in India. One has to follow these steps and procedures to gain ownership of Domino’s franchise. So, let’s take a look at these steps.
To start a Domino’s franchise in India, you can follow the following steps:
Steps to Start a Domino’s Franchise in India
Step 1 – Research and Assessment: Conduct thorough research about Domino’s as a franchise opportunity, including its brand reputation, market presence, and franchise requirements. Assess your own qualifications, experience, and financial resources to determine if you meet the eligibility criteria for a Domino’s franchise.
Step 2 – Contact Domino’s: Visit the official Domino’s website or reach out to their franchise development team to express your interest in opening a franchise. Request detailed information about the franchise process, requirements, and financial aspects.
Step 3 – Franchise Application: Complete the franchise application form provided by Domino’s. Submit the required documents, including personal identification, proof of ownership or lease agreement for the proposed location, and other relevant documents.
Step 4 – Evaluation and Approval: Domino’s will evaluate your application, financial status, and suitability as a franchisee. If your application meets the criteria and you pass the evaluation process, you will receive approval to proceed with the franchise. After this, you will be asked to wait for an interview over the telephone.
Step 5 – Telephonic Interview: Once you pass your telephonic interview, you will progress to the next level. Now, the franchise development manager will arrange a meeting with you to discuss the development details regarding the franchise. If the meeting goes well, then the financial data and other essential instructions will be provided to you for further due diligence.
Step 6 – Franchise Agreement and Fees: Review and sign the franchise agreement provided by Domino’s, which outlines the terms and conditions of the franchise relationship. Pay the required franchise fee and initial investment as specified in the agreement.
Step 7 – Location Selection and Setup: Work closely with Domino’s to select an appropriate location for your franchise outlet. Follow the guidelines provided by Domino’s for the store setup, interior design, and branding elements.
Step 8 – Training and Staffing: Now it’s time for your orientation and training as a franchisee. At this step, you will get taught about the roles and responsibilities of running a Domino’s franchise in detail. Recruit and train staff members according to Domino’s guidelines.
Step 9 – Licensing and Legal Requirements: This is the final step, where you will sign the agreement. Obtain the necessary licenses and permits required to operate a food business. Ensure compliance with all local regulations and legal obligations.
Step 10 – Marketing and Launch: Develop a marketing and promotional plan in coordination with Domino’s. Launch your Domino’s franchise outlet, following their marketing strategies and leveraging their brand reputation.
Step 11 – Ongoing Operations and Support: Operate your franchise according to Domino’s standards, maintaining quality, service, and consistency. Benefit from ongoing support and guidance provided by Domino’s in terms of marketing, operations, and product updates.
In India, Jubilant FoodWorks Limited operates Domino’s Pizza franchises. To get a Domino’s franchise, you will have to contact them. Then, they will handle the deal.
You must sign an agreement for five years to open a transitional outlet. If you want to open a non-traditional or traditional outlet, you must sign an agreement of ten years.
To own a Domino’s franchise, you will require well-trained staff. If you have any doubts and need help, you can get help from the Domino’s Pizza Partners Foundation.
Domino’s Franchise India sets up classroom training to ensure that franchise owners are physically and psychologically prepared to operate the restaurant effectively.
Due to its strong brand presence, opening a Domino’s franchise is difficult because it falls on you to retain existing consumers and attract new ones. Every last element, from strategy to execution, requires your undivided attention. To ensure it is well-maintained, you must keep an eye on business sectors, including staff management, customer service, accounting, finance, administration, delivery services, and others.
Domino’s has a strong presence in India and offers several benefits to franchisees. Here are some of the key advantages of owning a Domino’s franchise in India:
Benefits of Domino’s Franchise in India
Established Brand: The brand’s strong reputation and widespread customer recognition can give franchisees a head start in establishing their business and attracting customers.
Proven Business Model: Domino’s has a successful and proven business model that has been refined over several years. Franchisees benefit from the company’s expertise in operations, marketing, and supply chain management.
Extensive Training and Support: Domino’s offers comprehensive training programs for franchisees and their staff. This training covers various aspects of the business, including operations, customer service, marketing, and quality control. Franchisees receive ongoing support from the company, including regular visits from field consultants, marketing assistance, and access to the company’s resources and expertise.
Wide Menu Offering: Domino’s offers a diverse menu, including a variety of pizzas, sides, beverages, and desserts. This broad menu appeals to a wide range of customers, allowing franchisees to cater to different preferences and increase their revenue potential.
Strong Supply Chain: Domino’s has a robust and efficient supply chain system, ensuring the timely delivery of ingredients and supplies to franchise locations. Franchisees can benefit from the company’s established relationships with suppliers and economies of scale, leading to cost efficiencies and reliable inventory management.
Marketing and Advertising Support: Franchisees benefit from national and regional marketing campaigns, including digital and traditional advertising efforts. The company’s marketing expertise helps generate brand awareness and customer demand, ultimately benefiting the franchisee’s business.
Continuous Innovation: Domino’s is known for its focus on innovation, constantly introducing new menu items, technology enhancements, and delivery options. Franchisees can leverage these innovations to stay competitive and meet evolving customer preferences and trends.
Growth Opportunities: Franchisees can benefit from the brand’s growth strategy, with opportunities to open new locations in high-potential markets.
Strong Online Ordering and Delivery System: Domino’s has invested in advanced technology platforms and an efficient online ordering system. This enables customers to easily place orders through the website or mobile app, enhancing convenience and driving sales. Franchisees can leverage the company’s robust delivery network to provide timely and reliable service to their customers.
Track Record of Success: Domino’s has a long history of success in the Indian market, with a large customer base and a strong network of franchise partners. The company’s track record demonstrates the viability and profitability of the franchise model in the Indian context.
Challenges of Operating a Domino’s Franchise
Competition: There is tough competition from local pizza shops, big pizza chains, and food delivery apps like Zomato and Swiggy. These can reduce your profits and customers.
High Operating Costs: Running a store in a good area can be expensive because of high rent and utility costs. You also have to pay worker salaries, give them benefits, and invest in training.
Keeping Quality and Service Consistent: Maintaining the same taste of the pizza in all places is difficult with the utilization of different local ingredients. Quick delivery, correct orders, and polite delivery staff are a few among them that should be taken care of to deliver customer satisfaction.
Legal and Safety Rules: Franchisees are required to comply with food safety standards, which may be costly and time-consuming. They must also comply with labor laws such as minimum wages and working hours.
Royalties and Fees: You have to pay initial franchise fees, continuous royalty fees, and contribute to advertising costs. These may be high at the initial stage.
Conclusion
Domino’s is a well-known brand name, and just hearing the name inspires many to crave some delectable pizzas. Over the years, its food quality and flavour have remained constant, and its customers have continued to be happy with its services. We believe that we have cleared all your doubts about getting a Domino’s franchise in India. As a new franchisee, it is essential that one give proper attention to the location, outlet type, and other pertinent details before opening a Domino’s franchise in India.
FAQs
Does Dominos give franchises in India?
In India, Jubilant Foodworks Limited holds the master franchise of Domino’s Pizza. To get a Domino’s franchise in India, you will have to contact them, and they will handle the deal.
How much does Domino’s franchise cost in India?
Domino’s traditional outlet’s franchise price will start from 50 lakhs INR, and for a non-traditional outlet, it will be around 30 lakhs INR. Domino’s franchise price in India could increase by more than 50 lakhs if the rent for the restaurant is excessive. The amount can even go up to a crore.
Is Domino’s successful in India?
Domino’s is one of the most successful food enterprises in India. India makes for the second largest market of Domino’s in the world after the USA.
What are the other food items available at a Domino’s store?
In addition to pizzas, Domino’s offers a range of food items, including pasta, sandwiches, chicken wings, breadsticks, desserts, and beverages.
Is getting a Domino’s franchise profitable in India?
Yes, owning a Domino’s franchise in India can be profitable.
Do you need prior experience to have Domino’s Franchise?
Prior experience in the food service industry is typically preferred but not always required to have a Domino’s franchise.
Is it possible to apply for a Domino’s franchise in India through any other channel besides Jubilant Foodworks?
No, currently, the only way to apply for a Domino’s franchise in India is through Jubilant Foodworks, the master franchisee of Domino’s in the country. They hold exclusive rights to operate and expand the Domino’s brand in India.
How many Domino’s stores are there in India?
Domino’s Pizza operates 1,900+ stores as of September 2024.
What is the royalty fee for Dominos?
Domino’s royalty charge is just 5.5% of the sales amount.
How to get Domino’s franchise in India?
To get a Domino’s franchise in India, visit the official Domino’s Pizza franchise website and apply. Successful candidates will be selected based on various criteria, including financial stability and business experience.
How to open Domino’s franchise in India?
To open a Domino’s franchise in India, you need to contact Jubilant FoodWorks, the master franchise holder. You should have a good location, invest ₹50–70 lakhs, and meet space and infrastructure requirements. After approval, training and setup support will be provided. You’ll also need to pay a one-time franchise fee and ongoing royalties.
Papa John’s, one of the world’s largest pizza delivery chains, entered the Indian market in 2006 with high hopes and global brand recognition. However, despite its international success, the brand struggled to connect with Indian consumers and eventually exited the market in 2017. This case study explores the reasons behind Papa John’s failure in India, including its challenges with localization, competition, and operational strategy, and what lessons other global food brands can learn from its experience.
Papa John’s was founded in 1984 by John Schnatter. After his venture became a success, the company went public in 1993. The growth of Papa John’s was so phenomenal that within a year that it had 500 stores, and by the year 1997, it had a total of 1500 stores. Papa John’s operates over 5,500 locations across 49 countries and territories, making it the third-largest pizza delivery company in the world, which is inclusive of both restaurants and company-owned stores. The restaurant chain has opened its franchises in many countries across the globe, including Russia, Spain, Colombia, the United Kingdom, Mexico, etc.
Papa Johns Entry In India
Papa John’s took its first step in India in 2006. They were run by Om Pizza and Eats. This firm was owned by the nephew of the steel baron Lakshmi Mittal, Atulya Mittal. Their main intention was to seize the pizza market in India and attract the customers of the already established pizza giants in India, like Domino’s and Pizza Hut. Papa John’s first opened four outlets in India.
They had very clear reasons for choosing India to expand their business. One of the main reasons was the immense efficiency of the consumer food market as far as national productivity, innovation, and R&D were concerned.
The pizza segment was contributing a major part of India’s gross fast food market. Along with this, the scope for tourism and the presence of a mix and diverse culture opened up a wide range of opportunities in front of the company as far as experimentation and innovation in their products are concerned.
They were also sure about the much-needed glocalisation that has to be done to suit the Indian taste and culture. They also decided to promote their brands in different ways, including advertisements in all kinds of media. They also ensured that the pricing of their products aligned with the capacity of the local people.
In June 2006, Papa Johns Pizza opened its first outlet in India in Noida. Aiming to take advantage of the rising middle class in India, it planned to open various outlets in all the prominent places in India. These places include Delhi, Haryana, Punjab, Himachal Pradesh, Rajasthan, Uttar Pradesh, and Uttarakhand. The outlets were opened by Om Pizza Eats India, the master franchise for Papa John’s.
Om Pizza had been operating more than 15 Papa John’s outlets across India and had a revenue of INR 25 crores and expected an annual cash loss of INR 10 crores. However, in December 2013, the controlling stakes in the major franchise were bought by Avan Projects for INR 25 crores.
Along with Avan Projects and Global Franchise Architects, Papa John’s announced a merger with the existing Pizza Corner stores in South India. This happened during the first quarter of 2015.
This merger helped Papa John’s expand the number of stores in India by more than 40 stores. But it had its downsides. Now they had outlets in major south Indian cities like Bangalore, Chennai, and Hyderabad. By the end of 2015, they were operating in 11 cities in India. They were Mysore, Bengaluru, Hyderabad, Chennai, Vellore, Maddur, Pune, Hosur, Mumbai, Mandya, Tirupati. Do note here that by this time itself, the first outlet at Noida was already closed.
There are several factors responsible for the failure of Papa John’s Pizza India. The challenges faced by Papa John’s that eventually resulted in the fall and closure of the Pizza company in India are mentioned below.
Unprepared for Competition
In India, Papa John’s had to face a lot of unprecedented challenges. Not all the challenges can be included in this category of unexpected; some of the problems were due to the lack of planning and vision of the firm.
The first one was its inability to compete with the giants in the industry, like Pizza Hut and Domino’s. Not only that, but the other two really took advantage of the shortcomings of Papa John’s, which made things harder for the company.
Although they trained their employees efficiently to use technology and build the name of the brand, they were unable to reach the lighter end of the tunnel. They lost all of their customers to the giants – Domino’s and Pizza Hut.
As mentioned earlier, the net profitability of Papa John’s was way behind that of Domino’s and Pizza Hut. Reports say that their net margin was only 4.6% of their total sales, while Domino’s Pizza and Pizza Hut had a net margin of 8.2% and 7.9%, respectively. This was the data of 2014, and it was during this dangerous juncture that Papa John’s came to terms with Pizza Corner for the merger.
They did not consider the risk factors involved with such a merger and nor did they calculate the risk that is associated with a probable failure. When they took so much on themselves, the management was unable to operate efficiently in their newly opened stores.
India Quick Service Restaurant Market
Lack of First Mover’s Advantage
During this time, Domino’s was expanding its outlets in India like wildfire. The company had only 364 stores in 2010. It rose to a whopping 1127 stores by the time it was 2017. As far as Papa John’s was concerned, it had only 66 stores across 11 cities in India, while Domino’s had launched its outlets in more than 265 cities.
They were also quick enough to become the first food service company that launch online and mobile ordering across India in a successful manner. The phenomenal growth of Domino’s crippled the expansion of Papa Johns. They were unable to compete with the extremely fast delivery and sophisticated technology of Domino’s.
One of the biggest setbacks that Papa Johns Pizza had to face was that they never got to have the first mover’s advantage. They were always the ones to watch Domino’s faring heights helplessly. This enabled Domino’s to sell its pizzas at a very low profit margin. They were able to bear the cost because of the wider presence they had across the nation. This further adversely affected Papa John’s Pizza.
Overdependence on Technology
While most of the firms, especially in the fast-food market, prefer people who are warm and cordial to others, Papa John’s looks for employees who are technically sound.
It forgot the fact that the staffing in the stores plays a very important role in establishing any outlet. This, along with the absence of good training and the lack of a sound employer-employee relationship, put Papa John’s in a very dark spot. One must say that they were dependent more on technology than on developing their human resources.
Unwise Choices
It is always important to watch the indicators such as exchange rate, interest rate, stock exchange, imports, exports, and similar details that inform us about the world economy. By inferring the nature of these indicators, every business firm should be able to improve and work on its EBITDA. However, Papa John’s was more interested in building its brand rather than strengthening its foundation.
They did not pay enough attention to the existing stores while they were busy opening up newer outlets in South India. When things were going south, instead of looking for ways to improve their business, they went on a merger with Pizza Corner, which demanded a huge investment. The inability to choose the right choice among the available choices further paved the way to the exit of Papa John’s from the Indian market.
Customer Dissatisfaction
Papa Johns India Pizza Pricing | Papa Johns menu vs Dominos menu
There is a very common phrase that never gets old in the business world – the customer is king. It can be observed that many times Papa John’s Pizza forgot this mantra. While they had planned the glocalisation of the menu, it did not materialise well when implemented.
In India, pork consumption is not that popular. Papa John’s India should have identified this cultural nuance and excluded or kept a low profile for their pork dishes. There are already existing examples where many international companies in the food business adapt their menu depending upon the country, if not the regional states. However, Papa John’s did not look into it, and their dishes were not accepted as dearly as they accepted Domino’s and Pizza Hut dishes.
It is understood that it does not mean that the whole of India does not eat pork, the numbers were very less and this led to a situation where there was absolutely no demand for the pork varieties.
This again would not have been a problem had they been able to effectively popularise their other dishes. But they were very behind in the market while Domino’s and Pizza Hut had an extremely localised menu that aligned with the likes of pizza lovers. This led to a rapid decline in sales.
Papa John’s is set to reenter the Indian market in 2025 after exiting in 2017 due to underperforming stores. Although its return was initially planned for last year, the launch was delayed. Now, the company aims to open over 650 outlets in India over the next decade. Papa John’s is taking a careful approach, ensuring its franchise partners have the right menu, technology, and restaurant setup to succeed in India’s complex market with diverse consumer preferences.
Conclusion
It can be concluded that the inability of Papa John’s to analyse the existing market and the nuances of the local market made them highly incompetent. While Papa John’s India saw a diverse population as an opportunity to expand their outlets, they did not foresee the challenges that are associated with it. Being in the business world, they should have been more careful about the correct signs that we see around and should have acted accordingly.
The untimely merger also came as a blow to the third-largest pizza delivery chain in the United States of America. Had they researched more about the demographic distribution of the Indian population and the challenges and advantages of the Indian fast food market, they would have had better luck in this country.
The case of Papa John’s is an example for all the entrepreneurs out there to have a clear understanding of the existing market and a clearer vision for their business in the future before getting into it.
FAQs
Who founded Papa Johns?
Papa Johns was founded by John Schnatter in 1984.
Is Papa Johns available in India?
Papa John’s entered India in 2011 and shut down its operations in 2017.
Why Papa John’s failed in India?
Some of the reasons why Papa John’s closed in India are:
Papa John’s was Unprepared for Competition
It lacked First Mover’s Advantage
They were over-dependent on Technology
Customer Dissatisfaction with the types of Papa John’s Pizza
Who were the biggest competitors of Papa John’s in India?
Dominos and Pizza Hut were the biggest competitors of Papa Johns, which were already successful in capturing the Indian market before Papa Johns.
What happened to Papa John’s pizza?
Papa John’s entered India in 2006 but exited in 2017 due to challenges such as poor localization, operational inefficiencies, and stiff competition from established players like Domino’s and Pizza Hut. The company failed to adapt its menu to Indian tastes and struggled with delivery logistics and customer service, leading to underperformance.
Is Papa John’s in India?
Papa John’s is planning to reenter India in 2025 after closing in 2017.
The number of netizens accessing the internet has increased with the arrival of JIO in India as it offers low-cost data plans and cheaper smartphones, which let them surf the world easily. Due to this, more people are found to be active online.
Taking an edge over this, various companies come up with unique marketing strategies in order to make their brand viral. One of those strategies is known as Viral Marketing.
Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services.
It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.
Top Viral Marketing Campaigns
Some of the best examples of viral marketing campaigns are:
When people got stuck at home due to Covid-19, Zoom came up with a great social media campaign contest and giveaway.
Zoom, a video conferencing platform, had come up with a Virtual Background Competition in March 2020. It introduced the monthly competition for remote workers. They could share videos or pictures using Zoom’s virtual background feature. A monthly competition with three prizes per month.
How did Zoom perform? Over 50,000 people signed up just to take part in the competition. Another great thing was customer value-added service. This campaign brought new people to Zoom and got them to explore different features. A good way to make sure customers learn and recommend further.
This campaign became the most successful viral marketing campaign on social media in 2020.
2. Apple: Shot on iPhone
Shot on iPhone – Viral Marketing Examples
Being an iconic brand in the market, even Apple requires a marketing strategy that would help them retain their customers. With the launch of the iPhone X, Apple put out its ‘Shot on iPhone’ campaign to promote how amazing their cameras were.
The company focused on the “selfie” aspect that people can share on social media, which created a huge buzz among people. They find it a great product. The camera quality made people start filming and creating content. These beautiful pictures do not have any direct link to the brand except for the tag – Shot on iPhone.
People have started sharing the Shot images and videos on iPhone. The campaign became a great hit because of the memes. Apple has successfully portrayed itself as the best camera phone for all camera lovers or content creators out there.
Again, this is an innovative way to remind their presence and the quality of their products.
Then, there is another viral marketing campaign brought by Dove. In 2004, Dove came up with the Real Beauty Sketch campaign. The purpose of the campaign was to let women know that they’re more beautiful than they think.
In this video marketing, the artist draws two sketches of a woman – one that she herself helps him to create and another described by somebody. The video went viral globally by spreading the brand message and belief in confidence.
Dove conducted a study and analyzed that only 2% of women considered themselves beautiful. So, they conceived the idea of using real women rather than models for their ads. The marketers tried to deeply touch the emotions of the people through this campaign. It reached a high point in 2013 which was watched over 114 million times within a month. The third most successful shared ad of all time!
A little bit of market research and addressing customer pain points can achieve phenomenal results.
Red Bull Gives You Wings – Viral Marketing Example
A name without which the list of the most viral marketing examples would be incomplete is Red Bull. Red Bull’s “Red Bull Gives You Wings” campaign, launched in 1992, has become one of the most iconic slogans. The ads often show people doing extreme things like skydiving, showing how Red Bull helps them push their limits.
The animated ads, with characters growing wings after drinking Red Bull, have become a key part of the brand. With the campaign reaching over 170 countries, it has lasted for over 30 years. Red Bull’s consistency in messaging has made this campaign one of the most recognisable and impactful in the history of marketing.
iHeartDogs is a company that was established for the purpose of social welfare. Every time people buy their products, they donate meals to dog shelters. Keeping to their core, the company started running ads on Facebook to attract more people to donate.
The campaign said that they would provide nothing for buying their products. Instead of discounts, they promised to double donations from purchases made over the weekend. They launched a 0% off campaign from Black Friday to Giving Tuesday. The ad on Facebook read 0% off, but the company ended up quadrupling sales.
They had aimed to provide meals to 100,000 dogs in need but ended up providing 200,000 instead. The sales were four times more than expectations, with over 500,000 people reaching out from just Facebook. As the cause was social, it went viral on social media.
5. Twitter’s Launch Campaign
Twitter (Now X), a microblogging platform, has set a great example of viral marketing.
The South by South West (SXSW) conference brings together thousands of millennials interested in music, interactive media, and film every year. The SXSW is held in Austin, Texas. Twitter, as a startup, negotiated with the organizers to place huge screens around the venue. These were updated with real-time messaging, and attendees with Twitter accounts participated in the campaign and promoted the brand.
This created a massive impact, demonstrating the arrival of a new social media age. Twitter gained a new reputation and many new subscribers who wanted to become part of something new. Thus, overall a very successful viral marketing campaign.
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Another great example of viral marketing incidentally took place in Austin, Texas.
Uber became a social sensation at the South by South West festival. They offered free rides to attendees during the conference and festival. This created a sensation during the event, and people started discussing it on social media. Wouldn’t you? Everyone wants to experience free service, and that too in such a style! The deluge of information back and forth was so much that a social media platform collapsed.
Targeting the right people at the right time is very important. Young participants of SXSW no doubt took to social media, and in no time, it went viral.
7. Spotify Co-marketing with Facebook
Spotify Co-Marketing With Facebook – Viral Marketing Examples
Ever wondered how Spotify achieved such fame in a short time?
Spotify, a startup founded in Sweden in 2008, provides audio streaming and media services. It had started with free service for UK customers in February 2009, and by September, it had to halt free service and rely on invite-only. Then in 2011, it initiated co-marketing with Facebook to solidify its position. A personal playlist can be published on a user’s Facebook page; at the same time, another user can listen to it with a single click.
As of the second quarter of 2021, Spotify has 165 million premium subscribers worldwide and is available in more than 15 countries, including the UK, the US, and the MENA region. This is another great example of how a simple collaboration with social media has made the startup go viral and increased users, especially where services are based on a Freemium model.
Another great example of viral marketing was set by Dropbox. Dropbox is the go-to cloud storage service to save your files and data. The best part is that once stored in a virtual space, you can share and sync your files without the hassle of sending attachments individually.
They set a great example of affiliate marketing that went viral. Dropbox offered 500 MB of free storage for every referral and signup by an existing customer. What happened? Well, Dropbox saw registration shoot up by 60%. Even now, a major part of new customers is derived from word of mouth.
By offering a reward to an existing customer, they achieved effective marketing by customers and a great loyal customer base. And when most of your customers are businesses, their reach is huge. Dropbox has over 500 million users as of 2016 and is poised to cross over a billion users soon.
It is not always necessary to come up with funny content to become viral. The company can reach a larger audience even by offering that customers are ready to accept.
9. “I Want Mint” Badge
I Want Mint Badge – Viral Marketing Examples
If you talk about the startups that received so-called overnight success, then Mint is one of them. Mint proved that with its unique marketing strategy and great product for content creators. Mint used its blogs to create awareness and gave special benefits to users who put “I Want Mint” badges on their blogs or social media pages. That was great free advertising!
They were able to make customers feel special without spending money. From this badge, Mint got free advertising on 600 different blogs from both normal people and influencers. Further, achieved recognition as providing useful information and being concerned about users. This way, it attracted more users and bloggers to write blogs on Mint for free.
ALS Ice Bucket Challenge – Viral Marketing Examples
This Ice Bucket Challenge is also known as the ALS Ice Bucket Challenge. The campaign was started to promote awareness of the disease Amyotrophic Lateral Sclerosis and encourage donations to research. Many big personalities like Bill Gates, Oprah Winfrey, and Justin Bieber took part in the campaign to raise awareness. It is one of the best examples of viral marketing.
They have been seen pouring a bucket of ice water on their heads either by themselves or someone else, which attracted people around the world to take part in the campaign. The campaign went viral on social media and helped the organization raise over $220 million. It became the fifth most popular Google search in Google 2014.Even after the campaign, the donations to ALS remained 25% higher than a year before the campaign.
ALS was able to raise awareness by breaking the mold and doing something out of the box.
Pepsi‘s advertising campaigns for Halloween have been highly successful in capturing the public’s attention and generating buzz for the brand. One of their most notable accomplishments was the 2013 “Cola-Cola” ad, which featured a can of Pepsi wearing a red cape, clearly referencing Coca-Cola’s iconic branding. The ad’s humor and clever wordplay resonated with audiences, making it a viral sensation.
Another successful Pepsi Halloween campaign was the 2017 “Monster Mirror” stunt. In partnership with Odeon Cinemas, Pepsi installed augmented reality mirrors in cinema restrooms. When moviegoers looked into the mirrors, they were transformed into various Halloween characters, such as clowns, werewolves, and zombies. The interactive experience was a fun and engaging way to promote Pepsi during the spooky season.
Their Halloween advertising campaigns have been consistently successful, helping the brand achieve several key objectives, including increased brand awareness, positive brand association, enhanced customer engagement, viral marketing success, and competitive advantage.
12. Oreo – Dunk In The Dark Campaign
Oreo Dunk In The Dark Campaign – Viral Marketing Examples
Oreo’s “Dunk in the Dark” campaign was a brilliant example of real-time marketing that capitalized on an unexpected event to generate massive buzz for the brand. During Super Bowl XLVII in 2013, a power outage plunged the stadium into darkness. Within minutes, Oreo’s social media team seized the opportunity and tweeted a simple yet effective message: “Power out? No problem. You can still dunk in the dark.” The tweet, accompanied by an image of a solitary Oreo cookie against a black background, went viral instantly.
The “Dunk in the Dark” campaign was one of the successful viral marketing campaigns for Oreo. The tweet was retweeted over 15,000 times and liked over 20,000 times on Facebook. The campaign also generated significant media coverage and led to a surge in Oreo sales.
Domino‘s “Domin-oh-hoo-hoo” campaign was a smart and efficient viral marketing tactic that aimed to encourage group ordering and re-engage customers as the world emerged from the pandemic. The campaign centered on a catchy yodel, “Domin-oh-hoo-hoo,” which served as a call to action for ordering pizza with friends and family. The campaign was highly effective in creating buzz and generating sales for the company, and it helped to strengthen customer loyalty.
The campaign was a resounding success for Domino’s, achieving its objectives of increased brand awareness, enhanced customer engagement, promoted group ordering, rejuvenated brand image, and measurable sales growth. The campaign’s success highlights the power of viral marketing to achieve tangible business outcomes.
14. Cadbury’s – Gorilla
Cadbury’s Gorilla – Viral Marketing Examples
The iconic Cadbury‘s Gorilla commercial of 2007 remains etched in the memories of many. Set to the familiar tune of Phil Collins’s “In the Air Tonight,” the advertisement features a gorilla passionately playing the drums. Concluding with the tagline “a glass and a half full of joy,” it suggests that consuming Cadbury’s brings happiness.
This ad, crowned the UK’s favorite by Marketing Magazine, stands out for its unconventional approach and wild creativity, earning affection from viewers. Interestingly, the director revealed that the idea was initially rejected before winning over the team with its immediate and emotional impact. This underscores the effectiveness of campaigns that defy norms and evoke strong emotions.
The commercial’s success lies in the perfect blend of creativity, a catchy, well-known song, and the inclusion of a remarkably lifelike gorilla. Cadbury’s reported a boost in profits, affirming the commercial’s positive impact on their brand.
Snickers You’re Not You When You’re Hungry – Viral Marketing Examples
Snickers’ “You’re Not You When You’re Hungry” campaign is a prime example of a successful viral marketing strategy that effectively tapped into a universal human experience – hunger-induced mood swings. The campaign’s core concept was simple: people tend to become exaggerated versions of themselves when hungry. This relatable theme was brought to life through a series of humorous commercials that featured everyday people transforming into outlandish caricatures of themselves when they failed to satisfy their hunger pangs. The tagline ‘You’re Not You When You’re Hungry’ perfectly encapsulated the campaign’s message, making it instantly recognizable and memorable.
The commercials were entertaining and resonated with audiences on a deeper level as they touched on a common human struggle. The campaign’s impact extended beyond mere entertainment, as it successfully linked hunger-induced mood swings to the need for a Snickers bar, positioning the product as a solution to these temporary personality changes. The campaign’s global reach, celebrity endorsements, and catchy tagline further amplified its impact, transforming it into a cultural phenomenon and cementing Snickers’ position as a brand that understands and empathizes with consumers.
Wendy’s Chicken Nugget Retweet Challenge is a remarkable example of a viral campaign, masterfully leveraging social media engagement and gamification to generate immense buzz for the brand. In 2017, Wendy’s initiated a challenge on Twitter, asking users to retweet a post to determine the number of retweets required to win a year’s supply of chicken nuggets. This seemingly simple concept ignited a viral phenomenon, with users actively retweeting the post to achieve the seemingly impossible goal of 18 million retweets.
The Wendy’s Chicken Nugget Retweet Challenge, counted among notable viral content examples, was a resounding success, showcasing the power of viral marketing to generate buzz, increase brand awareness, and drive positive brand associations. The campaign’s creative concept, gamification elements, ambitious goal, social media engagement, and active involvement from Wendy’s all contributed significantly to its remarkable success.
17. Coca-Cola’s “Share a Coke” Campaign
Coca-Cola’s “Share a Coke” campaign – Viral Marketing Examples
In 2011, Coca-Cola launched the “Share a Coke” campaign, which was a revolutionary viral marketing strategy that changed the way brands interact with customers. The campaign’s main idea was straightforward but impactful: to replace the iconic Coca-Cola logo with popular names on bottles and cans, thereby urging people to share a Coke with their loved ones. This approach was a huge success, resulting in increased brand engagement and consumer satisfaction.
The personalized bottles created a sense of belonging and recognition, making each Coke feel unique and special. People eagerly sought out their names and those of their friends and family, sharing their discoveries on social media platforms. The campaign’s emotional appeal resonated with consumers on a deep level, creating a lasting connection with the brand. Moreover, the campaign’s adaptability allowed it to evolve over time, incorporating popular nicknames, titles, and even cultural references, ensuring its relevance to diverse audiences worldwide.
18. Dollar Shave Club
Dollar Shave Club – Viral Marketing Examples
Dollar Shave Club’s 2012 viral marketing campaign, featuring a humorous and relatable founder pitching his company’s affordable razor subscription service, became an instant sensation, revolutionizing the shaving industry and establishing Dollar Shave Club as a household name. The campaign’s success can be attributed to its ability to combine humor, relatability, social media amplification, direct-to-consumer approach, and authenticity to connect with consumers on a deeper level.
The campaign’s humor and relatability were key to its virality, making it one of the notable viral content examples. The founder’s self-deprecating style and candid approach to shaving-related woes resonated with viewers, making the brand approachable and memorable. The catchy tagline, “Our blades are f***ing great,” and the clear call to action, “Get your first shave for $1,” enhanced the campaign’s effectiveness.
19. L’Oréal – Because You’re Worth It
L’Oréal Because You’re Worth It – Viral Marketing Examples
L’Oréal‘s “Because You’re Worth It” tagline, introduced in 1997, resonates with women worldwide and drives brand loyalty. The tagline’s success lies in empowering women with a simple yet powerful message of self-worth and confidence, which transcends boundaries and adapts to changing trends.
The tagline’s effectiveness is evident in its significant benefits to L’Oréal. The tagline has increased brand awareness, fostered a positive brand perception, enhanced customer loyalty, driven sales growth, and impacted women’s self-perception and empowerment worldwide. It has become a cultural touchstone, inspiring women to embrace beauty and worth. Overall, L’Oréal’s “Because You’re Worth It” tagline is a testament to the power of meaningful messaging and emotional connection in creating successful and enduring marketing campaigns.
20. Nike – Just Do It
Nike Just Do It – Viral Marketing Examples
Nike‘s “Just Do It” campaign, launched in 1988, brought about a revolution in advertising with its simple yet powerful message of empowerment and motivation. The tagline’s universality and relatability resonated with people of all ages, backgrounds, and athletic abilities, inspiring them to take action and strive for their goals. The campaign’s emotional connection, association with renowned athletes, and cultural impact further amplified its reach and influence.
Nike’s “Just Do It” campaign has been tremendously advantageous for the company. The campaign has played a pivotal role in increasing brand recognition, improving brand image, and leaving a lasting cultural impact. The campaign’s consistent and adaptable approach has ensured its continual relevance, making it a symbolic representation of personal accomplishment and a source of motivation for future generations. Overall, Nike’s “Just Do It” campaign serves as a powerful example of how impactful messaging and emotional connection can lead to successful and long-lasting marketing campaigns.
McDonald’s “I’m Lovin’ It” campaign, launched in 2003, is one of the most popular viral marketing examples of all time. The catchy jingle, written by Justin Timberlake, and its simple and quirky message connected with the customer globally, helping McDonald’s create a strong brand identity. It spread through TV, digital media, and in-store promotions, becoming viral in no time and increasing customer engagement.
The campaign’s success was also due to its local adaptations. McDonald’s worked with regional celebrities and influencers to make the message feel personalized. This strategy made “I’m Lovin’ It” not just a slogan but a symbol of McDonald’s global reach and connection with its customers.
Conclusion
Marketing is an essential element for any business, startup, or established organization to tell customers how awesome their product is and why they should buy it. There are innovative ways to promote your product. Now that you know the various examples of viral marketing campaigns, you can apply this to make your brand go viral and reach a larger target audience. Not all viral campaigns have to be funny or shocking. It can go viral for both positive and negative reasons if you can deeply touch customers’ emotions by spreading the brand’s message.
FAQs
What is viral marketing?
Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services. It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.
Why is viral marketing important?
Viral marketing is important as it helps to reach a larger target audience, which results in increased sales revenue.
What is a viral marketing example?
One of the examples of viral marketing is the ALS Ice Bucket Challenge. Many celebrities and big personalities agreed to dump a bucket of ice water on their heads to raise awareness of ALS and generate donations. The ice bucket video created a huge sensation on social media that enormously increased awareness of ALS.
How do you carry out a viral content marketing campaign?
8 Secrets to go viral on Social Media are:
Master the target audience
Select the appropriate social media platform
Create content with high engagement
Time content for maximum reach
Boost visibility with advertising
Partner with a social media influencer
Measure performance to create better campaigns in the future
Provide a clear call to action
What is the best viral marketing campaign?
The Best viral Marketing Campaigns of all time are:
Nike: “Just Do It”
Apple: “Get a Mac”
Pepsi: “Is Pepsi OK?”
IHOP: “IHOb”
Absolut Vodka: “The Bottle”
Red Bull: “Stratos”
Marlboro: “The Marlboro Man”
Dos Equis: “The Most Interesting Man in the World”
What kind of content goes viral?
The contents that are based on trending topics and are capable of evoking intense emotional responses are likely to go viral.
How many companies use buzz marketing?
There are many companies that use buzz marketing. Ranging from Dunkin’ Donuts and Domino’s Pizza to Unilever, Spotify and others use buzz marketing.
Domino’s is one of the world’s most popular pizza brands, but its journey to the top wasn’t exactly covered in cheese and pepperoni for its founder, Tom Monaghan. An orphan who struggled in life and in school, Monaghan was able to overcome several hurdles to become a pizza kingpin worth billions.
Tom in the 60s had taken a loan of only $500 and bought a pizza shop with his brother James. In 1985, however, Monaghan was worth much more than a few hundred million dollars since his pizza empire had spread all over the world. Today, Domino’s has over 7000 stores around the world and an annual revenue of more than $4 billion. So here was the man behind the ’30 minutes or less’ strategy, one that overnight changed the pizza industry.
Tom Monaghan: Biography
Name
Thomas Stephen Monaghan
Born
Ann Arbor, Michigan
Nationality
American
Profession
Founder of Ave Maria University Founder of Domino’s Pizza Former owner of Detroit Tigers (1983-1992)
Tom was born in 1973 in Ann Arbor, Michigan. Tragedy struck when he was only 4 years old as his father died on Christmas Eve. His mother felt burdened with the responsibility of caring for two young boys and decided to put Tom and his younger brother James into an orphanage run by the Felician Sisters. Later on, the parents returned to their children, but this experience strengthened Tom’s character and instilled a sense of discipline that was crucial to him later on.
Tom aspired to be a priest early in life, but his mischievous nature led to his expulsion from seminary school. When he returned to public school he graduated last in his class. Tom dreamed of studying architecture at Michigan University but due to poor grades and lack of funds, he had to enlist in the Marine Corps. With a disciplined life, he was able to save enough money for college. Sadly, he was swindled out of all his savings by a fraudulent oilman leaving him with only $15 in his pocket.
After multiple false starts in his career, in 1960, James (Tom’s brother) proposed buying a pizza shop in Ypsilanti, Michigan. Combining their savings and borrowing the rest, they purchased Dominick’s pizza, which would be the foundation of their business. Tom jumped into the business and worked over 100 hours a week to make ends meet. But in just six months James left the business by trading 50% of his shares for an old Volkswagen Beetle.
Tom Monaghan: Birth of Domino’s Pizza
Tom Monaghan: Birth of Domino’s Pizza
Once James left the business, Tom again came face-to-face with financial ruin and had to live off burnt pizza and stale popcorn. He even lost his home in the process. But he persevered and made the pivotal decision to introduce the concept of free pizza delivery. This became ahit among college students and demand surged. Thanks to a jump in demand, Tom further streamlined the business to focus only on pizza, and the company was rebranded into Domino’s Pizza in 1965.
Tom Monaghan: Domino’s Revolutionized the pizza industry
Tom relentlessly pursued improvement in the pizza delivery business and even designed a new pizza box style that would not only keep the pizzas warm but could also be stacked without damaging the pie. This with his famous 30-minute or free delivery model revolutionized the entire pizza industry. Domino’s rapidly expanded with its network of strategically located stores which helped solidify its place in the fast-food industry.
With all the success Tom acquired, he has also faced his fair share of challenges. A fire destroyed their main store and office and his overambitious expansion plans nearly made the company bankrupt in the 60s. But Tom was steadfast and resilient. He scaled back his expansion plans, and entirely restructured his company.
By 1980 Domino’s had grown to over 5000 stores and Tom was now wealthy enough to fulfill his lifelong dream of buying the Detroit Tigers. Incidentally, they won the World Series the next year.
Tom Monaghan: Billionaire Lifestyle
In the 1980s once Tom reached the list of one of the wealthiest Americans, he went on a spending spree.
He always wanted to fly so bought a Gulfstream jet and a Sikorsky S-76 helicopter.
He always wanted to study architecture but dropped out of college, so started collecting decorative works of his hero, Frank Lloyd Wright
Being a car buff he bought a fleet of cars that even included a customized Bugatii Royale and the Packard that carried F.D.R. for his second inauguration
As a child he found consolation in following the sports journey of the Detroit Tigers, so in 1983 he bought the team
Tom Monaghan: Catholic Activism and Philanthropy
Tom grew up as a devout Catholic and has always been interested in pro-life causes. He helped set up a number of Catholic organizations and educational establishments. Monaghan publicly promotes the attendance of mass daily, the recitation of the rosary, and even frequent confession. He has also committed to spending the remains of his fortune on spreading and restoring the Catholic faith.
In 1983, Tom set up the Mater Christi Foundation, currently known as the Ave Maria Foundation to help the youth focus on Catholic education, projects, and media. He is also the founder and CEO of Legatus International, an organization of Presidents, CEOs, and business leaders who are committed to spreading the Christian faith.
In 1997 he recruited pastor Al Kresta to become the head of Ave Maria Communications, the first Catholic radio apostolate in America. The channel came to be known as Ave Maria Radio. He also established the Ave Maria List, an anti-abortion political action committee, and the Thomas More Law Center, a non-profit law firm dedicated to opposing social issues such as same-sex marriage, abortion, and secularism.
The Ave Maria Foundation also helped set up the Spiritus Sanctus Academies which are run and administered by the Dominican Sisters of Mary, Mother of Eucharist.
The Ave Maria School of Law located in Ann Arbor, Michigan opened its doors in 2000 and gained full accreditation from the American Bar Association in 2005. The school was the brainchild of professors Joseph Falvey, Stephen Safranek, Mollie Murphy, and Richard Myers who presented their idea to Monaghan.
Tom was intrigued and helped set up the school in Michigan. He served as the President of the school’s Board of Governors. The school’s goal is to help educate competent attorneys who will help influence the legal profession and advance natural law theory. The Ave Maria school had their last Michigan class in the Spring of 2009, after which they relocated to Naples, Florida permanently.
Tom Monaghan: Ave Maria College
Tom’s dream of setting up a Catholic university was fulfilled when he founded Ave Maria College in Ypsilanti, Michigan. But due to lack of funds and faculty and student protests the institution closed its gates in 2007.
Tom Monaghan: Political Role
Tom has been an active member of the Republican party political circuit. He was one of the prime financial backers of Sam Brownback in the 2008 presidential campaign and he even endorsed Donald Trump’s 2020 presidential campaign.
International Franchise Association (IFA) Gold Plate Award (1983)
Horatio Alger Award (1995)
IFA Entrepreneur of the Year Award (1986)
Napoleon Hill Award (1987)
Pope John Paul II Family Fidelity Award (1988)
Marine Corps Leatherneck Award (1990)
NRN / MUFSO Pioneer of the Year Award (1999)
Honorary degrees from twelve universities around the world,
Named an Honorary Fellow of Magdalene College within Britain’s University of Cambridge (March 2000)
Tom Monaghan: Famous Quotes!
“I believe everyone on earth has a certain goal/dream in life. I also believe anyone can achieve this if they set their minds to it.”
“You always get negative reactions. If you worry about that, you would never do anything.”
“No matter what an individual decides to become, hard work and determination is very important in today’s competitive world. You may also encounter hardships along the way, but you must not get discouraged and you push on in order to fulfill your goals.”
“I owe all my success to stupidity.”
“I sometimes compare my brainstorming on paper to the drilling of oil wells. The only way to strike oil is to drill a lot of wells.”
FAQ
Does Tom Monaghan still own Domino’s Pizza?
No, Tom Monaghan sold Domino’s Pizza in 1998.
What is the relationship between James and Tom Monaghan?
James and Tom Monaghan are brothers. Together, they co-founded Domino’s Pizza in 1960.
Who owns Domino’s in India?
Domino’s in India is owned by Jubilant FoodWorks Limited.
Marketing is one of the most important factors for any kind of brand. If they want the existence of their brand to be known, the marketing of that brand has to be done right. Advertising is one of the main parts of marketing. When you advertise, the audience starts knowing about your brand and it creates a demand for your product or services amongst your potential buyer. When we talk about advertising, billboards are one of the main aspects of them, and when it comes to Billboards what is better than Times Square?
In this article, we will talk about the biggest advertising hub in the world and will decode how it has contributed to the success of so many brands. So, let’s not wait anymore and get started with the business.
“It’s pretty cliched, but Times Square is just incredible. You really feel like you’re in the capital of the world.”
To be honest, there is hardly anyone who doesn’t know what Times Square is. It is a tourist destination located in the neighbourhood of midtown Manhattan in New York City. Not to forget, it is an entertainment centre and a vital commercial intersection that is filled with billboards and advertisements.
As it is one of the busiest areas and over 360,000 people pass through this place daily, advertising here is one of the best if not the best option for brands. It is also said to be the most visited tourist place and it welcomes over 50 million people every year. This place deserves to be called the advertising Mecca because of its location and all the other reasons; this is also a place where billboards are the most expensive ones that are out there.
History of Times Square
Old Times Square
Now that we know, what Times Square is, let us unravel its history and how it came into existence. The 42nd Street at Longacre Square was renamed Times Square in 1904 and just three weeks later the first electric advertisement was put on there. The whole area is not only filled with advertisement boards that are larger than lives but it also is home to multiple theatres and restaurants.
During World War I, theatres were moved down to Times Square from other entertainment districts. Before Times Square became the area that we know, it was a place where crimes were quite common but now different and new technologies are used to make the advertisement more eye-catching and grand.
Why Times Square Ads Are So Famous
Some of the benefits one gets from advertising in Times Square are:
When you advertise your brand in a Billboard located in Times Square, and then naturally it means that you’ve made it to a place where you’re able to afford it, it leaves out the status of your brand.
In a day over 360,000 people pass through it, so the chance of your brand not getting noticed is minimal to none.
Thousands of advertisements can be seen in Times Square but there are some creative and grand ones and they are down below:
American Eagle
This American clothing mostly focuses on kids and teenagers. So when they launched a new collection they decided to place the ad on Times Square, the ad consisted of kids visiting Times Square who started dancing and having a blast on the roads of Times Square. This generates a lot of attention as it involves involving and engaging its audience and this includes kids who happily advertised for them.
HP
One of the well-known technology companies HP came up with a jaw-dropping advertisement, it was so huge that it took up to 10 billboard screens to place the ad. The ad consist of Serena Williams challenging a robot and the fight continues on all the screens, it was no less than a movie.
Toyota
The company for their new car model Prius model hosted a drawing competition where they ask people to pull out their iPhones and submit their drawings and those can be seen on the billboard for other people to see. This was a great idea to engage with the audience and make them involved in the advertisement.
Domino’s
One of the most loved Pizza brands, Domino’s took a risk by creating an advertisement that consists of real reviews that are given by their customers and displayed in Times Square in front of everyone. It was a brilliant advertisement not to forget risky as well. This showed how the brand is not afraid of criticism and how it is so transparent towards the general audience.
Mini Cooper
Mini Cooper in Times Square
This brand of car from Mini Cooper created a unique advertisement by developing and placing small cars beside the billboard and showing their new models to the general audience. Attaching a car next to a billboard on the side of a massive skyscraper, created quite a hype.
Brands That Advertise in Times Square
There is hardly any well-known brand that has not been advertised in Times Square. From launching new music or films by the entertainment houses to launching new models of cars and a collection of clothes from luxury brands everything can be found here. Some big brands like Chanel, Hyundai, Samsung, and others. The brands launched new campaigns and they can be seen here as well. Even birthday ads of celebrities are also grace here.
How Much Does it Cost to Advertise in Times Square?
It depends on different factors, that as the length of the advertisement, the type of the advertisement, and the number of props needed. The cost can be between $5000 to $50,000 per day.
Times Square is one of the biggest hubs of advertising, for any brand that wants to reach out to a large number of people, it is the best option to put up their advertisement on one of the billboards of Times Square. With technology, it is improving day by day and it looks like the hype for Times Square is here for the long run.
FAQs
Why is Times Square famous?
Times Square is the busiest pedestrian area and is one of the world’s most visited tourist attractions. It is famous for loads of theatres and is the centre of the major entertainment industry.
How did Times Square get its name?
It is called Times Square when The New York Times took up its headquarters place in the building.
How much does it cost to advertise in Times Square?
It costs approximately $5000 to $50000 to put up an advertisement in Times Square.
How to get a billboard in Times Square?
You can book your slot by visiting Times Square’s official website. Pick a date, upload a photo, and complete the process by making the payment.
Today, the fast-food industry has become a big part of our daily lives. Some brands are so popular that their names are linked to the food they serve—like McDonald’s for burgers, Coke for soft drinks, and Domino’s for pizza.
While many fast-food businesses struggle to gain recognition, Domino’s has built a strong brand with its delicious taste and consistent quality. It has earned the trust of loyal customers and continues to grow. Let’s take a look at the story behind Domino’s success.
This Domino’s case study explores how the brand became a global leader in pizza delivery through innovation, quality, and customer satisfaction.
It was in 1960, when Tom Monaghan and his sibling, James, assumed control over the activity of DomiNick’s, a current area of a little pizza café network that had been claimed by Dominick DiVarti, at 507 Cross Street (presently 301 West Cross Street) in Ypsilanti, Michigan, close to Eastern Michigan University.
The arrangement was verified by a $500 initial installment, and the siblings obtained $900 to pay for the store. Within eight months, James exchanged his half of the business to Tom for the Volkswagen Beetle they utilized for pizza deliveries.
Monaghan needed the stores to have a similar marking, yet the first proprietor disallowed him from utilizing DomiNick’s name. At some point, a worker, Jim Kennedy, came back from a pizza conveyance and proposed the name “Domino’s”. Monaghan quickly cherished the thought and authoritatively renamed the business Domino’s Pizza, Inc. in 1965.
The organization logo initially had three dabs, speaking to the three stores in 1965. Monaghan intended to include another spot with the expansion of each new store, yet this thought immediately blurred, as Domino’s accomplished fast growth. Domino’s Pizza opened its first establishment area in 1967 and by 1978, the organization extended to 200 stores. Domino’s Pizza had 20,591 restaurants worldwide as of 2023.
Domino’s Entry in India
Jubilant Foodworks started its business under the name Domino’s Pizza India Private Limited in 1995 and opened the first outlet of Domino’s Pizza in 1996.
In the first quarter of 2014, Jubilant Foodworks inaugurated the 700th Domino’s Pizza outlet, and in the next 24 months, they went on to open 300 more outlets, making India only the second country after the United States to reach the 1000 mark for Domino’s Pizza.
After being in operation for over 20 years now, Jubilant Foodworks has over 1000 Domino’s Pizza outlets in India and 20 outlets in Sri Lanka while holding contracts for both Bangladesh and Nepal. The company aims to double its outlets by 2021.
In 2011, Jubilant Foodworks signed a franchise agreement with Dunkin’ Donuts, an American coffee, and donuts chain to open its stores in India, the first of which opened in 2011.
In January 2016, Domino’s opened its 1000th outlet. In 2016, the Center for Science and Environment(CSE) revealed that their pizza bread was bound with poisons and cancer-causing agents, for example, potassium bromate and potassium iodate. Domino’s did not react to the CSE questions Potassium bromate is a Category 2B cancer-causing agent, which means it can cause liver cancer. In 2017, live bugs were found in Domino’s pizza flavoring sachets in Delhi, a video of which went viral. This provoked Domino’s to quit giving flavoring sachets for quite a while. When they restarted, they changed the pressing from straightforward to obscure.
The organization’s present direction can be followed back to 2010, when Domino’s patched up its pizza formula and propelled a striking “Goodness Yes We Did” crusade that got itself out for having a dreary item.
Since then, systemwide deals have bounced from $3.1 billion to $5.9 billion in 2017. The organization’s methodology has aroused financial specialist intrigue, as well. It’s putting it mildly to state that Domino’s has been having some fantastic luck recently. While a significant part of the business has been level to marginally positive, the pizza mammoth has posted income development above 20% for as far back as 75%, and has encountered 30 successive quarters of same-store deals development.
On account of this reliable advancement, Domino’s outperformed Pizza Hut in 2017 to turn into the nation’s biggest pizza chain by deals, even though it has around 2,000 residential units.
Domino’s is anticipating $25 billion in yearly deals all around by 2025 – twofold its 2017 offers of $12.25 billion – just as 2,000 new U.S. stores inside that time allotment.
Domino’s Revenue and Growth
Domino’s Global Revenue
Domino’s Pizza generated a revenue of 4.36 billion U.S. dollars worldwide in 2021.
The principal source of income for Domino’s is its inventory network which records for the most noteworthy piece of its whole income. Aside from that the sovereignty and expenses it gets from its franchisees are the second biggest wellspring of pay for the brand. Domino’s likewise worked a set number of stores in the US advertise. The Inventory network of Domino’s takes into account certain Domino’s franchisees and the organization’s working stores in the US and Canada. In 2018, the supply chain section of Domino’s represented around 57% of its income. It produced about 1.94 Billion US dollars in income. The rest of the sources including eminences and charges from the US and worldwide franchisees just as deals in the organization worked stores created about 1.5 Billion US dollars in income. Domino’s inventory network works 19 local mixture assembling and sustenance store network focuses in the US and 5 batters assembling and nourishment production network focuses in Canada.
Following are the factors of the success of the dominating pizza company, Domino’s:
Adaptability to Digital and Online Mediums
While the kitsch of the stove vehicle may not speak to each financial specialist, Domino’s has made a striking showing on the innovation front. It’s forceful in making ways for clients to put in their requests on different stages, including keen TVs, Ford Motor Co. (F) vehicles, and on Twitter through emoticons. A ravenous client doesn’t need to look into the number and call – he can arrange a pie on a smartwatch or over a plain exhausting Internet program. “They have a greater number of approaches to get to the brand than contenders,” says BTIG overseeing chief of cafés Peter Saleh. Be that as it may, smaller organizations have fewer assets to adjust to changing innovations and requests, which gives Domino’s a bit of leeway. Domino’s gains 55 percent of U.S. deals through requests on the web or using versatile stages, says Stephen Andersen, an investigator at New York City speculation firm Maxim Group. Furthermore, it’s getting up to speed with Pizza Hut’s piece of the overall industry. Domino’s expanded its piece of the pie from 9 percent to 12.3 percent in 2014, while Pizza Hut slipped from 14.7 percent to 14.4 percent.
Pricing
Some inexpensive food chains are attempting to one-up one another with regards to evaluating fast suppers. Wendy’s Co. (WEN) dismissed things from a year ago with a four-for-$4 bargain. Others went with the same pattern, including Carl’s Jr. Eatery Brands International-possessed Burger King (QSR) and even Pizza Hut. Domino’s has done little to respond to this pattern. “The heft of the cheap food endeavors are at breakfast or lunch,” says Longbow Research expert Alton Stump. “There’s not as much direct presentation” for Domino’s. Genuine, Domino’s offers some menu things for $5.99 (on the off chance that you purchase at least two), yet Pizza Hut offers a comparative, lower-cost alternative. Ease contributions tend to cut into net revenues, however, Dominos has been invulnerable with that impact – truth be told, incomes have bounced 23 percent since the organization presented its ease menu in 2013.
Untapped Markets
Just 7 percent of Domino’s business originates from nations outside the U.S., including the U.K., India, and South America. In any case, this is the place where financial specialists see the most potential pushing ahead. “It’s a long haul plan, yet there’s still a great deal of topography out there,” Andersen says. The organization saw an 11.7 percent bounce in the number of stores in 2015 and hopes to include somewhere in the range of 7 and 8 percent every year for a long time to come. One zone it’s just starting to infiltrate is China. Pizza Hut has had the main mover advantage in the nation and Yum is planning to turn off its China-centered business. Be that as it may, while Pizza Hut has built up a to a greater extent a bistro-like methodology in China, Domino’s can concentrate on conveyance. Furthermore, there’s space to develop – Dominos has just a bunch of stores in China, however, Andersen guesses it could have more than 1,800 by 2030.
Domino’s Future Plans
Domino’s is the main Pizza brand with solid universal nearness. Its income has likewise risen strongly over the most recent five years. By 2025, the organization expects a systemwide number of cafés to have developed over 25,000 stores. The fundamental focal point of the organization is quality and client accommodation. This has prompted solid brand value in the US and global markets separated from high deals, client dependability, and by large ubiquity. Interest in Pizza around the globe is developing and it introduces an appealing open door for Domino’s.
With over 1000 outlets in India and every outlet offering the same tasty pizzas that everyone loves, Domino’s has shown everyone that standardization of taste and quality is very well achievable no matter how big the enterprise is. With over 1000 stores in just over 20 years and the goal of 1000 more in another 5, Domino’s India has shown what it looks like to be successful.
The new and improved pizza has indeed struck the right chords with the customers and hopefully will re-establish Domino’s India as the ultimate pizza brand in the country.
FAQs
When did Domino’s open in India?
Domino’s entered India in 1996.
Where was the first Domino’s Pizza store in India?
The first Domino’s Pizza store was opened in New Delhi.
What is Domino’s annual revenue?
Domino’s generated a revenue of $4.36 billion in 2021.
What is Domino’s market share in India?
Domino’s is the market leader in the organized pizza market with a 50% market share and 70% share in the Pizza home delivery.
The food industry is adding up its contribution to the world food trade every year. The top food chains in India have emerged as one of the high-growth and high-profit sectors. It is due to its immense potential for value addition, especially within the food processing industry. It has contributed almost 8.80 per cent of Gross Value Added (GVA) in Manufacturing and 8.39 in Agriculture. It sums up about 13 per cent of India’s exports and six per cent of total industrial investment.
Therefore, we can drop the shade on how much the top food chains in India are contributing to the food industry, as well as the economy. We all are aware of the presence of these food chains around us. So, let’s take a look at these food chains that are extremely popular in the country.
For the pizza geeks out there, Domino’s is like a one-stop destination to find love. Founded in 1961 by Tom Monaghan and James Monaghan, Domino’s is an American multinational pizza restaurant that has extended itself to be one of the top food chains in India.
In 1996, the first outlet of Domino’s was launched in New Delhi. Later, the franchise rights to Domino’s Pizza in India is owned by Jubilant FoodWorks Limited and its subsidiaries in 2011. Besides pizza, they also serve a few other sides and Italian dishes.
Pizza Hut
Pizza Hut is another food chain founded by Dan Carney and Frank Carney in the year 1938. It is another pizza seller brand that has been at the top and is an American multinational restaurant chain. A strong competitor of Domino’s Pizza, Pizza Hut has launched in India in 1996. Gradually it has branched itself into 430 outlets till now.
It is further planning to double its store count to over 700 in the coming five years. The owner of the US quick-service restaurant brand, Yum! Brands India is the second-fastest-growing market for Pizza Hut. It has contributed in the April-June quarter, upto 22% system sales growth.
Barbeque Nation
Barbecue Nation is one of the most widespread food chains in India. The startup emerged in India in 2006 and has been phased popularly as “Let’s party at Barbeque Nation.” It was founded by Sajid Dhanani
Barbeque Nation offers its customer a wide range of food mixed with special herbs and other spices. A few featured items from this place include Veg Keema, parantha, crispy corn, Cajun-spiced potatoes, mutton dishes, chicken Angra and so on. The brand is famous for serving a wide range of buffets to its customers.
Subway
Subway offers a variety of freshly baked bread with different sides that just spices up the tongue of the customers. It was founded by Fred DeLuca and Peter Buck in the year 1965 No one can deny the quality of the food is indeed very good at Subway. Apart from bread, Subway offers subs, salads, treats, and desserts and to add there are pepperoni sandwiches, ham, and salami too.
Subway is considered to be the second-largest QSR chain in the country as counted by the number of outlets they have. After launching in India in 2001, gradually it aimed at growing its business further. Now it has become one of the most popular food chains in the country.
Barista Lavazza
Sterling Group sold Barista to Lavazza in 2007 and by 2009, it became a well-known food chain in India with 200 outlets. Coffee culture has become a thing all around the world, which made these cafes grow faster in pace along with their business. Barista Lavazza is one of the ultimate places that served exquisite Italian coffees.
Meanwhile, Barista claims to bring new meaning to Italian coffee which is to be consumed in the Indian sub-continent. Apart from India, it has customers from Sri Lanka, Bangladesh, Maldives, Nepal and Myanmar.
Cafe Coffee Day
Talking about coffee, our country is equipped with other top food chains in India, Cafe Coffee Day. It’s the favourite hangout lounge for almost all generations of people, especially the young ones. Apart from a wide variant of coffee, they also offer chicken Cheeseburger, big crunch veg classic burger, hot brownie fudge, black forest cake, double shots coffee, and a never-ending list.
Started their journey in 1996, the Chikkamangaluru based company, under the parent company Coffee Day Global. Currently, Cafe Coffee Day has around 1500 outlets, making it one of the top food chains in India. One of the finest arabica coffee bean producers in Asia now exports them to abroad as well.
Burger King
Burger King is a popular America-based burger joint. It is considered to be an absolute competitor of Mc Donald. It arrived in the year 1996 and has successfully set up 400 outlets in two decades. This has helped shape fast-food consumption in India, later making it one of the popularfood chains in India.
The outlets are available in all the major cities of the country. They are Bangalore, Mumbai, Chandigarh, Coimbatore, Kolkata and many other places. Along with a few burger meals and other combinations, they also offer King XL, cheeseburgers, bacon King Jr, a range of whoppers, and even crispy and curly fries. For their dessert sections, they offer Pancakes, Frappuccinos, Delicious Chocolate milk, ice creams and a few other things too.
Starbucks
A popular phrase to start with, someone once said that ‘Starbucks is not just a brand; it’s an emotion.’ It is yet to be justified how much it holds the emotion in its customised coffee cup. however, talking about its existence in India, teens are in love with their named being carved on the coffee cups. The brand has indeed worked a great deal to enhance its business to become a food chain that is popular and mighty.
Widely known for its hot coffee Frappuccino, espresso, and freshly brewed coffee, it also serves other beverages like shakes, which are pretty popular too. The menu does not halt here. They also offer lip-smacking snacks like chicken Kathi, paneer Kathi roll, tandoori paneer. IT has also included other delicacies like cakes, croissants, and muffins.
Starting with bhujiya and other mini snacks, Haldiram’s now offers full-fledged restaurants in big cities like Gurgaon, Mumbai, Delhi, Kolkata, Bangalore, etc. It is its reputation and food quality that summed it up to reach the top of the food business.
It has been eight decades that Haldiram’s been functioning successfully running throughout the country. The Delhi and Nagpur based Indian sweets and snacks manufacturer has grown at a tremendous pace over the years. So much so, it has also been crowned as the country’s largest snack company in 2017.
Conclusion
For the food-geeks, these are some of the most famous food chains in India that will never let you down. Be it a party or a mood swing, you can easily grab any one of them and it will perfectly match your vibe at any time. Most of the companies even offer home delivery. Apart from that many food delivery websites deliver these items from these food chains to your doorstep.
FAQs
Who founded Haldiram’s?
Shivkisan Agrawal is the founder of Haldiram’s.
How many stores of Pizza Hut are there in India?
Pizza Hut has over 500 stores in India.
Is Cafe Coffee Day an Indian brand?
Cafe Coffee Day is an Indian brand founded in the year 1996.
Social media marketing has become a necessity for the survival of every business. Without marketing a company can never take off its business and now in the age of social media, connecting with the customers and potential customers online have become the prime factor.
Facebook has always been about connecting people from all around the world with each other. Now the biggest social media platform is not only used for connecting with people but it is also used by some biggest brands to market their products as well.
Ad campaigns are used for acquiring new customers, aware them of new products, and basically the entire existence of the brands. Facebook is said to be one of the best social media for marketing your business, with over 2.91 billion monthly users, it is far from a wrong statement.
To be specific if you are willing to advertise, Facebook can lead your business to a greater market. If arranged and executed properly Facebook ad campaigns are definitely worth it. This article will talk about the best Facebook ad campaigns that have become examples of successful campaigns for other businesses. So, let’s get started.
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
At one point, Jabong.com was an Indian e-commerce platform that dealt with fashion and lifestyle. Although in 2020, Jabong was shut down after Flipkart acquired Myntra. Even after this, the business is remembered for its popular and successful Facebook ad campaign that generated huge online traffic to its website and app.
Jabong with this brilliant campaign decided to target its audience by launching a month-long campaign in 2017. Whatever product was showcased on Facebook, the same thing was shown on the website as well thus, providing them with a personalized experience and increasing their customer involvement in the website.
Vodafone 4G SuperNet Campaign
One of the most popular telecommunication service providers in India, Vodafone and is the third-largest one in India. Vodafone’s style of marketing has always been interesting and unique and its advertisements were able to capture the attention of consumers.
In 2016, when Vodafone launched 4G SuperNet, they ran an ad campaign and had a collaboration with Facebook. Here, they used the lookalike audience feature of the social media to find a new audience, who are interested in your products and are quite similar to the existing consumers of the product. This ad campaign consists of a pug, the Vodafone mascot, and a little Indian boy in some different short videos.
Raymond, the Indian-based fashion brand is famous for dealing with tailoring suits. Raymond’s Facebook ad campaign is stated as one of the most popular and successful ones. Such is the effect of that campaign that it boosts up the sales of four outlets of Raymond. It was a three-week Facebook ad campaign in 2016, where Raymond uses Facebook to target customers who can increase the sale of specific selected stores.
Through Facebook, Raymond targeted men who got married, engaged, or just got a new job and pursue them to invest in tailoring suits by stating in the ad that they are launching 72 hrs. express tailoring service, the ad was a call to action statement. Those who showed interest they had to register to book their appointment and get the service.
Tata Housing Goa Campaign
Tata Housing Goa Campaign
Tata Housing is a subsidiary of the Tata group that deals with housing development. It is famous for building houses that have top-class designs and finishing. Tata housing was the first property developer that used Facebook for selling houses. It sold houses with the help of social media without using any other media.
Some short videos were created and were used as ads on Facebook and life in Goa was shown. This online house buying campaign was started on Facebook by Tata housing and thus was a huge success. Those videos guided viewers to property pages to get more details about it. Almost 250 houses were sold because of that campaign.
Domino’s Pizza Think Oven Campaign
Dominos Think Oven Campaign
There would be very few people who don’t like Pizza, and Domino’s pizza is the hot favorite amongst people. The ‘Think Oven’ campaign was a very successful campaign of Domino’s Pizza.
Here, the campaign was set in such a way that they are able to interact with customers very well and customers were able to give out their suggestions as well to Domino’s ongoing projects and also submit some new ideas. The new ideas include new items in the menu and all. This resulted in a good interaction of the company with its customers and somehow increased their website traffic.
It is one of the most popular Makeups, Hair, and skincare products brand and its advertisements have always been striking. The beauty brands try their level best to introduce new types of campaigns to catch the attention of people to build their brands.
L’Oréal Paris used Facebook for its ad campaign to create a sensation amongst the users. It launched a #lorealparislive in 2014, in here they asked beauty experts and models to create some great red carpet level looks and use them as gifs on Facebook to give tips to users get the same looks for themselves.
Conclusion
In a world where digital marketing is an inevitable technique for the survival of the business, marketing with the help of Facebook is probably one of the best methods for making people aware of your brand.
Although, the ads have to be striking enough, to touch the audience’s heart and for that proper planning is needed, these above campaigns are some of the best ones and have become an example in the business world for others to follow.
FAQ
Which Facebook Ads are most Effective?
The carousel ad is the most effective ad format in Facebook.
Are Facebook Ads worth it in 2021?
Facebook ads are still worth it in 2021, in fact, they have become one of a most used methods for digital marketing.
Which campaign objective is best for Facebook ads?
Conversions is one of the most effective Facebook objective as it is optimized to deliver you new leads or purchases.
Domino’s Pizza Inc is an American multinational pizza restaurant chain founded in 1960. Today Domino’s Pizza is the second-largest pizza chain in the world and serves in 90 countries.
Domino’s Pizza is known for its superior taste and quality all over the world. The tangy pizza sauce and its cheesiest crust make people crave a sizzling hot pizza. Here are 15 super fun facts about Domino’s Pizza.
The chain was initially called “Dominick’s” after the founder Tom Monaghan and his sibling bought the ordinarily existing pizza shop in 1960 in Ypsilanti, Michigan. The first Domino’s Pizza store was opened on December 9, 1960.
Monaghan soon expanded the mini-chain by setting up two more pizzerias, besides the existing one in the country.
There are more than 34 million distinct ways to make a simple Domino’s pizza. Domino’s double-cross World’s Fastest Pizza Maker Werner Lomker can make three enormous pizzas in 47.56 seconds.
Free Pizza- A dream come true
In March 2009, a glitch in code implied that around 11,000 pizzas were given out free of charge to buyers in Ohio and Kentucky.
Vegan Pizza
In 2013, a primary vegan domino’s pizza was made in Israel utilizing soy-based cheddar cheese for the gooey garnish.
Pepperoni- What’s that?
There wasn’t a word for a pepperoni in the Japanese language when the major Domino’s store was opened in 1985. So Domino’s had to create a word for pepperoni.
In the mountains
The most exceptional Domino’s pizza transport administration in Latin America is in Quito, Ecuador found 8,000 feet (2,438 meters) above ocean level. Quito in Ecuador is the most unusual city where pizzas are delivered. It is home to over a million individuals 8,000 feet situated in the Andes Mountains.
To the moon and back
Did you know that Pizza Delivery is equal to travelling to the moon? There is a great deal of driving associated with moving pizzas. But you might be wondering to what extent? It’s just about as much as making 41 excursions to the moon each week. And that is just in the USA.
No Pizza Today
Although it seems impossible, not getting any pizza orders would surely be a nightmare for Domino’s. But there was a day on which not even one order came to Domino’s! It was the day when the American football running back OJ Simpson was given a verdict.
30 Minutes Pizza Delivery is equal to Danger
The 30 minutes delivery or free guarantee was dropped by Domino’s because the pressure of quick transport caused numerous mishaps to the delivery workers.
Domino’s made a fully automated pizza delivery robot
The robot was named “DRU.” In 2016, Domino’s presented a fully automated pizza transport vehicle to the world. Called ‘DRU’ (Domino’s Robotic Unit), the little robot initially became animated in New Zealand and is a low-controlled broiler on wheels.
The Love story
The first delivery of Domino’s turned out to be romantic for the founder, Monaghan. He fell in love with the receptionist and married her shortly after that.
FAQ
Who is the founder of Domino’s?
Tom Monaghan and James Monaghan founded Domino’s in 1960.
What was the early name of Domino’s?
Domino’s was originally called DomiNick’s.
Where was the first Domino’s store?
The story of Domino’s began in 1960 by Tom and James Monaghan. They opened the first “DomiNick’s” store in Michigan, USA.
What is the revenue of Domino’s?
The revenue of Domino’s is 411.7 crores USD in 2020.
Who is the owner of Domino’s?
Bain Capital, Inc. owns Domino’s, as Domino’s sold 93 percent of the company to Bain Capital, Inc.
Yash Gupta
