With the launch of JioStar.com as their official website, Reliance Industries and The Walt Disney Company announced on 15 November that their media merger in India was complete.
Instead of being a streaming platform as was previously speculated, JioStar.com, the company’s new digital destination, exhibits the merger’s tagline “forging a new path to inspire a billion imaginations” and is currently the company’s webpage.
Following the resolution of domain issues, there is speculation that the joint venture between Reliance Jio and Disney may eventually use JioHotstar for their unified streaming platform.
Jainam and Jivika, siblings from Dubai, currently own the JioHotstar.com name. They purchased it from a developer in Delhi who first requested INR 1 crore from Reliance to finance his MBA at Cambridge University. The siblings have offered to give Reliance the domain at no cost. “We have complete control over this. We have not received any correspondence or pressure from Reliance or any legal organisation,” the siblings said on their website.
The Jio-Disney Combination Unifies Two OTT Platforms and More Than 100 TV Channels
With the merger of JioCinema and Viacom18’s media activities with Star India Private Limited, the INR 70,352 crore (~US$8.5 billion) joint venture brings together India’s top entertainment companies. An additional INR 11,500 crore (about US$1.4 billion) in growth capital has been invested in the company by Reliance.
The joint venture will run more than 100 TV stations and generate more than 30,000 hours of TV content annually under the direction of recently appointed Chairperson Nita M. Ambani and Vice Chairperson Uday Shankar. The combined company includes JioCinema and Hotstar, two well-known streaming services with a combined user base of more than 50 million.
Three CEOs Will Spearhead Various Operations
Kevin Vaz will handle entertainment, Kiran Mani will lead digital operations, and Sanjog Gupta will oversee sports content. These three CEOs will drive various facets of the company. According to the ownership structure of the joint venture, Viacom18 owns 46.82% of the company, Disney 36.84%, and RIL 16.34%.
Disney CEO Bob Iger emphasised the venture’s ability to provide an improved content portfolio to Indian audiences, while RIL Chairman Mukesh Ambani referred to it as a “transformational era” for Indian media. Several regulatory bodies, including the Competition Commission of India, granted the merger the necessary approvals.
With a pro forma combined revenue of almost INR 26,000 crore (USD 3.1 billion) for the fiscal year that ends in March 2024, the joint venture is ranked among the biggest media and entertainment businesses in India.
According to RIL Chairman and Managing Director Mukesh Ambani, the establishment of this joint venture marks the beginning of a revolutionary period for the Indian media and entertainment sector. Reliance will guarantee unrivalled entertainment options at reasonable costs for Indian viewers because of its extensive creative experience, partnership with Disney, and unique comprehension of the Indian market. “The firm is very excited about the future of the JV and wishes it all the best,” Ambani added.
In their most recent attempt to secure the approval of the competition watchdog for the merger of Star India and Viacom18, Reliance Industries Ltd (RIL) and Walt Disney are reportedly considering proposing a two-year freeze on advertising rate cards to the Competition Commission of India (CCI).
With an eye towards closing by October, RIL and Disney have been looking for methods to allay the regulator’s fears regarding the merger’s possible effects on India’s media and entertainment (M&E) sector.
The Step Will Bring Marginal Loss to the Merger
Ad revenue loss from the ad rate freeze is unlikely to be significant, and media agency officials find RIL and Disney’s plan intriguing because it could aid the Star-Viacom18 merger in obtaining CCI clearance.
The Indian Premier League (IPL) and other properties have taken a major hit from the recent advertising slump, but some executives are arguing that the combined business will suffer little harm from the planned rate freeze.
Due to the departure of modern sponsors and reluctance among established brands to make costly bets on cricket, Star Sports and JioCinema have scarcely filled their ad inventory, so they would be content to maintain the current ad pricing.
Given that the merged entity’s market share would easily surpass the 40% mark in several markets, RIL and Disney are proposing a number of measures, including a tariff freeze and the closure of certain weaker channels in Hindi and regional markets.
CCI Keeping a Close Eye on the Developments
In its investigation into the proposed INR 70,000 crore merger between Viacom18 and Star India, the CCI is raising concerns about possible antitrust violations and challenging the companies’ monopolies in the television and online video markets.
It is looking into whether the planned merger will give Star-Viacom18 an unbeatable competitive advantage by consolidating important cricket rights.
In India, cricket crosses demographics like age, income, and language to become the most watched show overall. Its premium ad prices are unmatched by any other genre.
According to an expert in the field, the merging company’s negotiating power with advertising would be its greatest strength because of its market domination.
Claiming that the Star-Viacom18 merger would not substantially affect competition in the M&E market, RIL and Disney applied for clearance from the CCI in May.
The Merger’s Deal
To establish a media conglomerate with more than one hundred television channels and two streaming platforms, Disney+ Hotstar and JioCinema, RIL and Disney signed arrangements in February to merge Star and Viacom18. This will result in the creation of a media superpower. JioCinema seems to be the only streaming platform that the merged firm is likely to keep.
At the end of the joint venture, Bodhi Tree Systems, an organisation that is sponsored by Uday Shankar and James Murdoch, will keep the remaining interest. RIL will manage the joint venture with a 56% stake, followed by Disney with a 37% stake. On an annual basis, the combined entity would generate approximately INR 25,000 crore in revenue.
Shankar will have the position of vice chairperson, while Nita Ambani would serve as chairman of the combined firm.
Walt Disney, the name that has become synonymous with the magic of entertainment, was founded in 1923 by the legendary Walt Disney and his brother Roy O. Disney. The company has since become a household name, offering unparalleled experiences in animation, theme parks, and media entertainment. With a rich history spanning almost a century, Walt Disney has revolutionized the entertainment industry, shaping popular culture and capturing the hearts of millions worldwide.
From the early days of Steamboat Willie, featuring the iconic character of Mickey Mouse, to the groundbreaking achievement of the first full-length animated feature Snow White and the Seven Dwarfs in 1937, Walt Disney has consistently raised the bar for creativity and innovation. The company’s timeline is replete with blockbuster hits like The Lion King, Frozen, and Avengers, which have earned billions of dollars in sales and cemented Disney’s position as a powerhouse in the global entertainment industry.
The company’s acquisition of Marvel Entertainment, Pixar Animation Studios, and Lucasfilm Ltd. has further expanded its reach and solidified its position as a major player in the entertainment industry.
Walt Disney’s market share is staggering, with a presence in every facet of entertainment, from theme parks to streaming services. The company’s current position in the market is unrivaled, with an annual revenue of over $65 billion, making it one of the largest media conglomerates in the world.
But the success of Walt Disney is not just measured in numbers. The company’s achievements are marked by its ability to capture people’s imaginations across generations, delivering stories that inspire, entertain, and touch hearts. This is largely due to its groundbreaking marketing strategies that have become a hallmark of the Disney brand. From the creation of iconic characters to theme park experiences, Disney has always been at the forefront of marketing, capturing the attention of audiences worldwide with its unique blend of creativity and innovation.
Walt Disney’s impact on the entertainment industry is immeasurable, with a legacy that continues to shape popular culture. Its legacy lives on as a testament to the power of creativity, imagination, and hard work. The company’s impact on the entertainment industry cannot be overstated, and its continued success is a testament to the enduring appeal of its timeless characters and stories.
Who doesn’t love a good Disney story? From young children to adults, the Walt Disney Company has managed to capture the hearts of audiences of all ages and backgrounds. But who exactly is the target audience for Disney’s products and experiences?
Disney’s primary audience is families with young children. This includes parents, grandparents, and caregivers who are seeking wholesome and entertaining content that is appropriate for all ages. However, Disney’s appeal extends beyond just families. The company also targets teens and young adults through its Disney Channel and Marvel franchises, as well as older adults who have a nostalgia for classic Disney films and theme park attractions.
Disney’s Theme Park
Disney has a global reach, with a presence in nearly every corner of the world. The company tailors its products and experiences to specific regions and cultures, recognizing that different audiences have unique preferences and expectations. For example, Disney’s theme parks in Asia incorporate more cultural elements and themes specific to those regions.
Disney’s target audience is not just limited to its entertainment offerings but also extends to its consumer products division. The company’s merchandise appeals to a broad range of demographics, from children and families to adult collectors. Disney also recognizes the importance of inclusivity and diversity in its products and marketing, making efforts to represent a variety of cultures, ethnicities, and identities.
The Walt Disney Company has a diverse and far-reaching target audience that spans across demographics and geographic locations. The company’s ability to create content and experiences that resonate with such a wide range of people is a testament to its success and enduring appeal.
The Walt Disney Company is no stranger to successful marketing. With a brand as iconic as Mickey Mouse, the company has mastered the art of creating magical experiences for its audience. But how exactly does Disney achieve this? The answer lies in its marketing mix.
The marketing mix is a set of tools and tactics that companies use to promote and sell their products or services. Disney’s marketing mix consists of four main components: product, price, promotion, and place.
Product
Disney’s products are its movies, TV shows, theme parks, and consumer products. The company is known for its high-quality content that appeals to audiences of all ages. Its focus on storytelling and its ability to create relatable and endearing characters has been key factor in its success. Disney has leveraged its intellectual property to create a wide range of merchandise, from toys and clothing to home decor and collectibles.
Disney’s products
Price
Disney’s pricing strategy varies depending on the product and the target audience. For example, ticket prices for its theme parks can be quite expensive, but the company offers discounts and promotions to make it more accessible to families. Similarly, Disney’s consumer products range from affordable items like keychains and stationery to high-end items like designer handbags and jewelry.
Disney’s Products Pricing
Promotion
Disney is a master of promotion. The company utilizes a variety of tactics to create buzz around its products and experiences. This includes traditional advertising like TV commercials and billboards, as well as more innovative approaches like social media campaigns and experiential marketing. Disney also partners with other brands to create co-branded products and experiences, further extending its reach and appeal.
Place
Disney’s products and experiences are available in a variety of places, including its theme parks, retail stores, and online. The company has strategically placed its theme parks in locations that are easily accessible to its target audience, and its retail stores can be found in major shopping centers around the world. Disney has also invested heavily in its online presence, offering a variety of digital experiences and merchandise through its website and mobile apps.
Disney’s marketing mix is a testament to the company’s ability to create a cohesive and memorable brand experience. By carefully crafting its products, pricing, promotion, and place, Disney has built a loyal following of fans who eagerly await the next release or announcement.
Walt Disney – Marketing Campaigns
The Walt Disney Company has had countless successful marketing campaigns over the years. Here are just a few of its most memorable:
Share a Coke with Mickey and Minnie
In 2018, Disney partnered with Coca-Cola to create custom Coke bottles featuring Mickey and Minnie Mouse. The campaign encouraged consumers to share a Coke with their favorite Disney character and generated a lot of buzz on social media.
Share a Coke with Mickey and Minnie
Dream Big, Princess
This ongoing campaign features inspiring messages and images of Disney princesses, aimed at empowering young girls to follow their dreams and be their best selves. The campaign includes merchandise, events, and social media content.
Dream Big, Princess | Go Everywhere, See Everything | Ariel
Unforgettable Happens Here
This campaign was launched in 2015 to promote Disney’s theme parks. The campaign featured a series of commercials showcasing magical moments that can only happen at Disney parks. The ads were emotional and relatable, striking a chord with viewers.
Unforgettable Happens Here
Frozen 2
Disney’s marketing for the sequel to the wildly popular “Frozen” movie was a masterclass in creating hype. The company released teasers and trailers months in advance, building anticipation and excitement among fans. The marketing campaign included merchandise, music releases, and a dedicated Snapchat filter.
These campaigns are just a few examples of Disney’s ability to create memorable and effective marketing strategies. By leveraging its strong brand and emotional connection with consumers, Disney has been able to create campaigns that resonate with audiences of all ages.
Walt Disney – Marketing Strategies
The Walt Disney Company is renowned for its ability to create magical experiences that captivate audiences of all ages. But behind the magic lies a carefully crafted marketing strategy that has been honed over decades. Here are Disney’s top marketing strategies:
Disney understands the power of emotions in marketing. The marketing campaigns often evoke feelings of joy, nostalgia, and wonder, creating a strong emotional connection with their audience.
Cross-promotion
Disney leverages its extensive intellectual property to create cross-promotional opportunities between its various products and experiences. For example, a popular movie can be turned into a theme park attraction, which can then be turned into a consumer product.
Experiential Marketing
Disney creates immersive experiences that bring its brands to life. Whether it’s a trip to one of its theme parks or a virtual reality experience, Disney’s marketing focuses on creating memorable moments for its audience.
Partnerships
Disney has a long history of partnering with other brands to create co-branded products and experiences. These partnerships expand Disney’s reach and appeal, while also providing value to the partner brand.
Merchandising
Disney has an extensive line of consumer products, from toys and clothing to home decor and collectibles. The merchandising strategy focuses on creating high-quality, unique products that appeal to its fans.
Digital Marketing
Disney has invested heavily in its digital marketing efforts, creating engaging content for social media, mobile apps, and other digital platforms. The focus on digital marketing has allowed it to reach a wider audience and engage with fans in new ways.
Community Building
Disney has a dedicated fan base that is passionate about its brands and experiences. The company has created online communities and forums where fans can connect with each other and with Disney itself.
Corporate Social Responsibility
Disney’s marketing strategy includes a focus on corporate social responsibility, including initiatives around sustainability, diversity, and philanthropy. These efforts align with the company’s values and resonate with consumers who care about social issues.
Innovation
Disney’s marketing strategy is characterized by a focus on innovation. The company is constantly exploring new technologies and approaches to marketing, from virtual reality experiences to personalized content recommendations.
The Walt Disney Company’s marketing strategies are a masterclass in building a solid brand identity, connecting with audiences, and creating magical experiences. Whether you are a marketer looking to build a successful brand or a start-up trying to make your mark in a crowded market, there are many lessons to be learned from Disney’s approach to marketing.
One of the key takeaways from Disney’s marketing strategies is the power of storytelling. By creating compelling stories that resonate with audiences, Disney has been able to create a strong emotional connection with its fans and build a loyal following.
Another important lesson is the importance of building a community around your brand. By fostering a sense of belonging and shared experiences, Disney has been able to create a community of fans who are invested in the brand and support it through thick and thin.
Finally, Disney’s focus on innovation and staying on the cutting edge of technology is a reminder that marketing is always evolving. To be successful in today’s fast-paced world, it is essential to embrace change and constantly push the boundaries of what is possible.
So, whether you are a marketer, a start-up, or just someone who loves Disney, there is much to be learned from the company’s marketing strategies. By taking these lessons to heart and applying them to your own brand, you too can create a magical experience that will captivate your audience and keep them coming back for more.
FAQs
What is the target audience of Walt Disney?
Disney’s primary audience is families with young children. This includes parents, grandparents, and caregivers who are seeking wholesome and entertaining content that is appropriate for all ages. However, Disney’s appeal extends beyond just families. The company also targets teens and young adults through its Disney Channel and Marvel franchises, as well as older adults who have a nostalgia for classic Disney films and theme park attractions.
What are the top marketing strategies of Walt Disney?
Here are the top marketing strategies of Walt Disney:
Walt Disney was not just a cartoonist or an entrepreneur. He was one whole box of talent ranging from artist to producer. Even after these many years, Walt Disney is not someone that can be forgotten with time. Instead, his legacy is getting bigger and bigger day by day giving out much appreciation and recognition to him even after so many years.
Walt Disney or Walter Elias Disney was born on 5th December 1901. He was an American actor, producer, entrepreneur, cartoonist, etc. He had achieved much fame and name in his course of life. Let us look at the 9 most intriguing unknown facts about him.
1. In a School Play, Walt Disney Performed as Peter Pan
Disney Peter Pan Cartoon
The plot of Peter Pan had a particular place in Walt Disney’s heart because it was not only a hit film for him in 1953, but it also transported him back to his youth. The reason behind it was that Walt was required to play the character of a boy. A boy who would not grow up in a school production especially after witnessing Peter Pan on Broadway.
Another memorable thing about that play was the collaboration of Walt Disney and his brother. The brother was responsible to take charge of the rope that was attached to give the mimic flying over the stage.
2. Walt Disney Forged His Actual Birth Date to Do His Share of Work in WW1
Walt quit school at the age of 16 to join the Red Cross Ambulance Corps in order to participate in World War I. Walt was just 16 years and the minimum age requirement was given a deadline of 17 years. In order to deal with this, Walt wrote a duplicate birthdate on his birth certificate.
Walt Disney as a Red Cross Ambulance Driver
Disney was dispatched to France in late 1918. The armistice of the war was soon signed after the dispatch of Walt to France saving him from getting much involved in the actions of the war. Before being dismissed in 1919, he continued to assist where he could, driving Red Cross officials and conducting other jobs.
3. Walt Disney’s First Big Creation Was Not Mickey Mouse
Universal Studios commissioned Walt and his principal animator Ub Iwerks to develop a cartoon character for them in 1927, and Oswald the Lucky Rabbit was the result. Oswald was a great hit, with plenty of merchandise to go around.
Oswald the Lucky Rabbit
With his unique work, it didn’t take much longer for Walt to get fame for his work. With the fame on board, Walt decided to travel back to New York in 1928 in order to re-bargain with the producer Charles Mintz.
Whereas on the contrary Charles Mintz was prepared with a different plan to deal with Walt Disney. He was fully prepared to slash the budget and was also working toward snatching Disney’s animator by the means of inappropriate ways without his knowledge of Walt.
As a result, Universal got Oswald’s rights, and Disney left New York feeling like he’d lost practically everything. However, talent can be recognized anywhere. While on the way back to California, Disney came up with the idea of Mickey Mouse and drew him on the train journey. The character of Mickey Mouse actually created a way for Disney to gain back his fame and a way to surpass the popularity of Oswald.
Mickey Mouse initially appeared in a short film called “Steamboat Willie” in 1928, which was one of the first cartoons to employ synced sound effects. Mickey Mouse clubs, goods, and a comic strip were all created as a result of the rodent’s rapid rise to fame.
Steamboat Willie
A year later to that, a voice was given to Mickey mouse in the tone of Walt. “The Karnival Kid,” was said in the tone of Walt. The actual reason behind having his own voice for Mickey Mouse was that Walt was quite dissatisfied with any other tried voice for Mickey.
Walt was not fully agreeing with any other character sound imitating his phrase “Hot dog, hot dog”. So he went up to take the charge and gave his own contribution to the voicing of Mickey Mouse. He continued to do that until 1947 with the last work as “Mickey and Beanstalk”. After that Walt stated that he was too busy to do it.
The famous scene responsible for Walt Disney to a voiceover of Mickey Mouse
5. Disney Land Has a Secret Apartment for Its Real Owner – Walt Disney
It is, in fact, still visible over the fire station. Walt’s private abode is rarely available to the public, but VIPs are given visits on occasion. The abode is kept the same as before with no change in its construction or things kept inside it. Even for consideration, there still stands a lamp kept on the window that is visible from the street.
Walt Disney Lamp
As for belief, it is made a routine to keep that lamp always on. The lamp indicates the presence of Walt in the park.
6. Walt Disney Worked for the Government by Encouraging Them Through Propaganda Films During WW2
During WWII, Disney employees developed educational films for a variety of federal agencies, including “The New Spirit,” a 1942 animated short commissioned by the Treasury Department to encourage citizens to pay their income taxes as a method of supporting the war effort.
The picture, starring Donald Duck, was seen in hundreds of theatres and was even nominated for an Academy Award. The Disney studio also generated free-of-charge training films for the American military and over a thousand insignia for military units, with designs based on both old and new Disney characters.
The New Spirit
Although Walt was first hesitant to risk damaging his image as a non-political entertainer by making overtly political works, his crew finally produced animated pieces like 1943’s “Der Fuehrer’s Face,” which mocked the Nazis and included Donald Duck once more. Walt was also inspired by reading Major Alexander de Seversky’s 1942 best-seller “Victory Through Air Power.”
Victory Through Air Power
In order to gain support for the book’s contentious beliefs regarding the strategic long-range bombing, he chose to adopt it as a 1943 live-action-animated feature film of the same name, propelled by his own patriotism. The picture was seen by both President Franklin D. Roosevelt and British Prime Minister Winston Churchill, and it is said to have left an influence on both of them.
7. Disneyland Was Conceived as a Small-Scale Project as First
The fragment for creating Disneyland somewhere belongs to the visits made by Walt Disney to the various amusement parks, especially with his daughters. At first, Walt wanted to create a small tourist attraction point.
More precisely, he wanted to create an entertainment place for all those people who used to come to visit him. With the introduction of the idea, Disney purchased 160 acres of land near his studio Anaheim.
The purchase was done in 1953 with its construction started in 1954. Apart from these, Disneyland was successfully launched in 1955. The introduction of the uniqueness of Disney was carried out by Walt during a television press broadcast by ABC Television Network.
8. Walt Disney Created History by Winning the Highest Number of Academy Awards
Walt Disney has the highest number of Oscar win
Disney is too famous in almost all parts of the world. Undoubtedly, the popularity earned by Disney has actually led it to achieve many successful awards and nominations.
In fact, Disney holds the record for possessing the most individual Oscar wins and nominations (22) when counted in the whole history of academy awards (59).
Flower and Trees
The first award appreciation owned by Walt was for “Flower and Trees”. The highlight for the same was that it used the new three-strip Technicolor technique, to stand out in the best short subject (cartoon) category at the fifth Academy Awards ceremony (1932). Coincidentally, Disney was recorded to win the same award for the following consecutive seven ceremonies.
Trains have long been a source of curiosity for the renowned filmmaker. Walt’s father and uncle both worked on railroads, and as a teenager in Kansas City, he sold newspapers and snacks on trains for a short time.
Another matching point between the train and Walt was that Walt learned about losing the right over his own cartoon creation Oswald the Lucky Rabbit was also informed to him on his train journey only.
After that, Walt began working on the character that would become known around the globe as Mickey Mouse (contrary to popular belief, Walt did not have a pet mouse on which to base Mickey) on the train only. Later, as a method to relax from the stress of his job, Walt built extensive model train sets.
Walt found a unique yet therapeutic measure to get him distressed. He went on to build himself a steam locomotive at the end of 1940. Apart from that, after entering his new home in 1950, Walt again laid a half-mile of rails especially for his trains and around the property owned by him.
Walt Disney Train in his backyard
He used to dress up as a train engineer and give tourists rides on his Carolwood Pacific Railroad, which was named after the street where he resided. His love of railways is evident in Disneyland, which has had its own railroad since its inception in 1955.
Conclusion
Walt Disney was a man full of talents. He was and is still counted amongst the great legends who are remembered and recognized due to their talents in the world. Walt Disney was counted as an artist, producer, cartoonist, and many other similar jobs. The 10 most intriguing facts about him are shared above.
FAQs
Who created Mickey Mouse?
Mickey Mouse is an animated cartoon character invented by Walt Disney in the year 1928.
Who owns Disney world now?
Disney World is currently owned by “The Walt Disney Company”.
Angelina Jolie is an American actress and Filmmaker. She is also known for her humanitarian work. The epitome of beauty has been listed as one of the highest-paid Hollywood actress’ multiple times. She gained fame after playing the role of Gia Carangi in the HBO film, her film Gia, released in the year 1998. She has also done movies like Maleficent: Mistress of Evil, Changeling, Girl, Interrupted, Lara Croft: Tomb Raider, and more. She has been awarded Academy Award and three Golden Globe Awards.
Childhood and Teenage years
Angelina Jolie is the daughter of Oscar-winning actor Jon Voight. Born on the 4th of June 1975, in Los Angeles, California. The American actor took inspiration for acting from her parents. Even her mother, Marcheline Bertrand, was an actress.
Angelina started studying at the Lee Strasberg Theater Institute at the age of 11 and appeared in many stage productions. Her mother also studied here. At 16, she took the path of modelling and also appeared in many music videos. Around the age of 20, she got into the habit of taking drugs while self-medicating to get through unsolved mental health issues. During this period, she was also struggling with an unattended eating disorder.
Marriage Life and Children
Angelina is a mom to six children. Three of her children are biological, two of which are twins. Namibia, Knox and Vivienne. And three adopted children: Maddox, Pax, and Zahra.
Her marriage life has been a rollercoaster; She has been married three times and been divorced all three times. Angelina also identifies herself as bisexual, she has said, admitting she would have married Jenny Shimizu if she would not have been married to Miller. Jolie met the actor on the set of Foxfire and Shimizu was a fellow actor in Lara Croft. She was married to Johnny Lee Miller in but later called it quits in 2000. The marriage between her and co-star Billy Bob Thornton lasted only two years. She also Married Brad Pitt in 2014 and later divorced him in 2019.
Angelina Jolie’s Humanitarian Work.
Her humanitarian work took a shot during the filming of the movie Tomb Raider in Cambodia. Where she visited an orphanage, falling in love with the South Asian country. She also adopted her first child Maddox.
She has her book “Notes from My Travel” whose profits go to UNHCR.
In 2012 Angelina Jolie was appointed as Special Envoy for Refugees.
The first picture of her daughter was sold off by Jolie for 4.1 million. Also, her first pictures of her twins, of 14 million, which she later donated to a charity.
Recognized for her humanitarian work, she has received eight awards.
Here are the list of Brands Endorsed by Angelina Jolie
Angelina has long been a spokesperson for St. John, which is a California-based knitwear brand. The brand has been involved in charities. The campaign featuring Angelina Jolie had a classic look to it with black and white pictures.
The luxury brand made it known that 12 million was being paid to Angelina for the campaign and also got a seat on the board of St. John. She convinced the brand to set up a charity for children and got ownership for the shares. She looked absolutely stunning for campaigns for the spring/summer collection. Later in 2010, the brand dropped Jolie as the face of the brand.
Louis Vuitton
Angelina Jolie was the new face for the first “core values” ad campaign for Louis Vuitton in 2011. The ad was shot in Cambodia, which ran for about eighteen months. The shooting took place in the Siem Reap province setting with Angelina sitting in a wooden boat in the natural surroundings in her khaki travel clothes, bare feet.
The ad campaign had been shot by Annie Leibovitz. The behind-the-screen scenes have a different story. Angelina’s children were also present with her during the shoot.
A portion of the amount she got for the campaign was donated to a charity by her. Angelina Jolie and Brad Pitt have also launched Jolie Maddox Pitt Foundation. The campaign was created to redefine travel in an emotional way. Something which is a personal journey of self-discovery, interpreting it in a new light. Angelina Jolie was reportedly paid $10 million for the ad campaign with Louis Vuitton.
MAC Cosmetics × Disney’s Maleficent
Angelina Jolie Mac x Disney Maleficent
MAC decided to collaborate with Disney launching a new limited edition product line in 2014 inspired by Disney’s Maleficent, which included makeup for face, eyes, lips and nails. Angelina Jolie wore Mac’s Matte Lipstick in Disney movie Maleficent. The line consisted of shades of red, gold and brown with a range of lipsticks and eyeshadows. Sculpting powder, nail lacquer, lip pencils and lip glass.
Mon Guerlain
Mon Guerlain sparkling bouquet campaign introducing a perfume bottle, Eau De Parfum intense featuring Angelina was launched in 2019. It was shot by Emmanuel Lubezki, who has won three consecutive Oscars. The ad was shot at Angelina’s rural home in Cambodia. Shot with a tribute to femininity as wild, young, and free outside the normal visual clichés. The perfume was created by Thierry Wasser and Delphine Jeck. It is a combination of Jasmine Sambac, lavender, Sandalwood and vanilla that creates a vibrant and sensual fragrance.
Angelina’s current take on refugee issues
She continues to spread awareness and speak about issues that matter on her social media platforms. She recently brought the situation in Afghanistan to light and attended the testimony of the four athletes against the doctor, which also includes Simone Biles.
FAQ
What is Angelina Jolie’s real name?
Angelina Jolie’s real name is Angelina Jolie Voight.
What is the net worth of Angelina Jolie?
Angelina Jolie has an estimated net worth of $120 million.
What is the age of Angelina Jolie?
Angelina Jolie was born on 4 June 1975 and is 46 years old.
For the people born in the 21st century, Disney has been the main part of our childhood, we grew up watching their cartoons and animated movies. Disney which is also known as the Walt Disney Company is an American conglomerate which is headquartered in Burbank, California. The company is a leader in the sectors of entertainment and one of the largest media companies because of its subsidiaries and acquisitions like ABC, ESPN, Pixar, 21st Century Fox, Lucas Films, Marvel, National Geographic, etc. The company is known to have over 210,000 people and generated total revenue of $65.39 Billion in 2020 alone.
The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923. The new CEO of the company is Bob Chapek. The company is popular for its International theme parks, an animation studio that has made iconic movies, numerous business franchises, top-notch media and entertainment under its belt. Disney’s business is divided among its different acquisitions and subsidiaries.
The four main parts are Disney’s media networks: Parks, Resorts, experiences and products; Studio and entertainment and direct to consumer and international. Walt Disney is usually given the credit of being one of the pioneers in film making.
The company is not only one of the best in the animation industry but also live-action film production and television. The company is also into publishing, consumer products, and international operations and is recently getting big in the sector of the direct-to-consumer with Over The Top/streaming services like Disney+, Hulu, ESPN+, and Hotstar.
It so far has 14 theme parks, many resort hotels, cruise lines across the world among which the most popular are the Disney theme parks and amusement parks. Disney created the iconic character Mickey Mouse (the first sound cartoon) in 1928 that is recognized by everyone around the world.
The Walt Disney Company was created by Walt and Roy Disney, they first opened the Disney Brother Cartoon Studio in Hollywood, California in October 1923. After that Walt Disney started drawing cartoons for many publications and became interested in animation during this time period. They then went on to produce short films like Laugh O Gram and Alice’s wonderland. In 1928 it came out with the Steamboat Willie, which introduced the first sound cartoon Mickey Mouse, today Mickey Mouse is one of the most recognized cartoons around the world.
The next hit by them was the famous Snow White and the seven Dwarfs in 1937 which was a chart buster. In the 1950s the company made its first live action film called Treasure Island, then made the animated movies of Cinderella and the series of Mickey Mouse Club which catapulted the company into the limelight.
Walt Disney passed away in 1966 and was survived by Roy Disney who continued the supervision of the company. By that time Disney had already opened many theme parks but its first international theme park was opened in 1982.
In 1980’s the company started its own channel (Disney Channel) on Cable TV. Michael D Eisner became its chairman in 1984 and helped the company grow to new heights. Since then the company continued making show stopping movies which was acclaimed by everyone and at the same time helped the animation industry grow.
It then diversified into other sectors like the Action film production, television and theme parks. The animation studio changed its name to the Walt Disney Production in 1986 so it could focus on its different sectors which were theater, radio, music, merchandising, publishing and media.
Net income of Walt Disney
The Walt Disney Subsidiaries and Acquisitions
In the 1950’s it built many hotels, amusement/theme parks and started acquiring many media and entertainment properties in the 90s. In 2006, the company acquired Pixar which is known for making digital animated movies like Toy Story, Finding Nemo, The Incredibles, etc. In 2009, Disney sold Miramax Studios in order to downsize the Touchstone Pictures. The same year it also brought Marvel Entertainment which is known for making many superhero franchises like Iron Man, Spiderman, Deadpool, etc. Disney also acquired Lucasfilm in 2012 which is known for the Star Wars franchise.
The company now owns the big names in the entertainment and media industries like ABC broadcast television network, ESPN, A+E Networks, Pixar, Marvel Studios, Lucas films, 20th FOX, etc. The company started with a couple of animators who made short children cartoon films, today is one of the most popular companies in the world. The company is trying to make it corporate because it wants to market to a larger audience by providing mature content. The company subsidiaries and acquisitions are divided under three main business sections which are:
This division is headed by Kareem Daniel and is mainly responsible for the distribution, operations, sales, advertising and promoting the other three sectors of Disney which are its Parks and products, Walt Disney Studios, Disney’s Entertainment Sector and Sports sector.
This division was formed in October 2020. This sector also manages the Disney’s direct to consumer business which includes its various streaming platforms. The main OTT/ streaming platforms of Disney are Disney+, Hulu, ESPN+ and Hotstar. This also manages other sectors of Disney international holding such as Star India and other television networks, Disney’s music group and the company’s media distribution.
Disney +
Disney plus is an OTT and subscription-based video on demand service that is owned and operated by Disney. It was made available in India through Hotstar in April 2020 and then rebranded in as Disney+Hotstar.This platform was initially made to distribute films and televisions shows that are made from its wide range of its entertainment companies under Disney which are the Walt Disney Studios, Walt Disney Television and subsidiaries Pixar, Marvel, Star Wars and National Geographic and more.
Disney plus was launched in November 2019 for US, Canada, Australia, New Zealand and September 2020 for the European countries, November 2020 for Latin American countries. As of January 2021, the platform has over 94.9 million subscriptions. The cost of Disney+ in the US costs $6.99 per month and $69.99 per annum, while in India the Disney+ Hotstar VIP is Rs. 399 per year and Disney+ Hotstar Premium costs Rs. 299 per month/Rs 1,499 per year. Disney+ is now one of top ten OTT platform in the world.
Hulu
Hulu is also one of most well know OTT platform/ subscription video on demand service that is owned by both The Walt Disney Company and Comcast’s NBC Universal according to equity. In 2010, Hulu became the first OTT platform to upgrade to plus that provided extra services like earlier access to episodes and programs from different partners.
As of December 2020, Hulu had over 16.6 million subscribers. It was only in 2019 that Hulu was brought by Disney as it then acquired the 21st Century giving it the 60% majority stake. The other stake holder of Hulu is comcast which made a deal with Disney to purchase 33% stake in the company by 2024. The cost of Hulu basic in the US is $5.99 per month, with the Premium costing $11.99 per month, however Hulu is not available in India.
Hulu Subscribers 2015 to 2020
ESPN+
ESPN plus is the OTT/subscription video streaming service that is the online version of the ESPN TV channel. ESPN+ is owned by Disney in partnership with the ESPN Inc. ESPN is also one of the most known OTT platforms in the US. Like Hulu and Disney plus, ESPN plus also uses the technology of the company’s subsidiary the BAMTech.
Unlike the TV version the ESPN+ covers sports such as the Golf, Cricket, Rugby, Soccer, Combat sports like top rank boxing, hockey league, other basketball leagues that are sometimes exclusive and not aired on TV. As of November 2020, ESPN plus has over 10.3 million subscribers. The cost of ESPN+ in the US is $6 per month and $60 annual.
The Disney Parks, Experiences and Products are one of the most important parts of the company. This sector mainly includes Walt Disney’s Theme parks/amusement parks, cruise lines, resorts and other consumer products. Josh D’Amaro is the head of this division. Some of the most popular holdings are the Walt Disney World, Disneyland resort, Tokyo Disney Resort, Disneyland Paris, Hongkong Disneyland Resort, Shanghai Disney Resort, Disney Vacation Club, Disney Cruise Line and Adventures of Disney.
The company uses its own and its subsidiary’s brands and franchise such as Disney studios, Marvel, LucasFilms, Pixar, ESPN, 20th FOX and the National Geographic and incorporates in its holding in order to create magical moments for its visitors. It makes global products in 100 categories such as figures, toys, jewellery, tech, etc that bring stories and characters to life.
Disney is also known to be one of the leading providers of family’s travel and leisure experiences with the help of 6 international resort destinations, 12 theme parks and 53 resorts.
Disney is also known for making high quality games on mobile and console platforms for all ages which are based on the character’s and stories it owns. The company’s publishing sector is the world largest publisher especially for the children books and magazines. It is also a leader in licensing as it is present in 68 countries and done in 45 languages. It also has a top-rated cruise line that is popular and other unique vacation experiences like vacation clubs and adventures by Disney.
One of the main divisions of Disney’s business as it has many of its main acquisitions and subsidiaries under it. The Walt Disney Studio consists of big names in the film and entertainment industry besides Walt Disney Pictures and Walt Disney Animation Studios such as the Pixar, Marvel Studios, LucasFilms, 21th Century FOX, Blue Sky Studios and Searchlight Pictures. The studios were founded in 1923 and is one of the oldest film studios now headed by Alan Bergman.
Disney is known to have a industry record of about $13.2 billion at the global box office thanks to its subsidiaries. Six of the top ten highest grossing films worldwide are produced under Disney as they also have two of the highest grossing film franchises of all time.
Disney also has two further division which are the Disney general Entertainment Content and the ESPN and sports content. These both are integral part of the company and have companies like ABC signature and ABC news, Fox networks, National Geographic and ESPN under it.
21st Century Fox is one of the biggest and popular media and entertainment company that was acquired by Disney in March of 2019 for $71 billion. Earlier know as 20th Century Fox the News corporation was under Robert Murdoch. The 20th Century studios was one of the best American film studios for more than 80 years.
The company was initially formed in 1935 with the merging of Fox Film Corporation and 20th Century Pictures. In 1985, the company became the 20th Century Fox because it was acquired by a news corporation then spilt again 2013.
It then changed its name to 21st century Fox in January of 2020, after the Disney acquisition. The company is headquartered in the Century City area of Los Angeles, California. When Disney brought the company its also got its franchises like its TV studios, The Fox networks, National Geographic, Hulu and international networks like Star. This acquisition was important for Disney as it helped the company cater to a larger audience by providing different content.
ABC Broadcast Network
This is one the most powerful media companies in the world that was acquired by Disney in July of 1995 for $19 billion dollars. The company was formed in 1985 after Capital Cities acquired ABC for $3.5 billion. It wasn’t until 1995, that Disney acquired the company bringing together the two leaders of media and entertainment together. After Disney acquired this company it also the control of many Tv channels, Radio stations, high equity in ESPN, History channel, A&E Network, etc.
Disney acquired abc for $19 billion dollars
The company rebranded itself in 1996 as the ABC television group. It is now headquartered in Burbank California, while the headquarters of the news division is in New York City. ABC has over eight owned and operated main TV station and over 232 affiliated TV stations in the US alone.
When it comes to the ABC News sector it is also one the best news channels in the world. Few of the most famous shows of ABC news are ABC tonight with David Muir, Good Morning America, Primetime, 20/20, Sunday morning political affairs program, Nightline, etc.
Pixar Animation Studios
Everybody has watched Pixar movies like Toy Story, Finding Nemo, Wall E, Cars, Ratatouille etc. Pixar one of the most recognized and acclaimed animation studio which was acquired by Disney in January 2006 for $7.4 billion.Pixar was created by the iconic Steve Jobs (former CEO and founder of Apple) in 1986. The company was formed when apple first brought the animation film technology of LucasFilms. Because of Steve Jobs effort Pixar became one of the biggest animation film producers.
Steve jobs Bought Pixar in 1986.
The company has its headquarters in Emeryville, California. Pixar has so far made 23 feature films and many short films with its most recent movie being the Soul in 2020. Pixar has earned over $14 billion at the worldwide box office un till 2019. 15 movies of Pixar like Toy Story, Finding Dory, Incredibles 2, Toy Story 4 are among the highest grossing animated movies of all time. The company has also awarded with 20 academy awards and 9 Golden Globe Awards including 11 Grammy’s and many other awards.
Marvel Entertainment
Marvel Movies like Spiderman, Ironman, Captain America, Thor, Civil War, Infinity War, have been a part of our life growing up. Marvel is an entertainment giant and one of the most globally loved film and television studio that was acquired by Disney in 2009 for $4 billion.
The marvel studios are known for its movies that are based on superheroes of the marvel cinematic universe that characters taken from the original marvel comics. The company initially went through many ups and downs of many name changes, different ownership, bankruptcy, before becoming a household name.
Marvel’s headquarters are based in New York. The company has over 5000 characters such as Spider Man, Iron Man, X men characters, Captain America, Fantastic Four characters, and many more in the marvel cinematic universe. The marvel Studios have till now produced 23 movies based on different superheroes and its most recent one being its first television series called WandaVision in 2021. There are many marvel movies that have crossed the $1 billion box office mark. A fun fact about Marvel is, In the early 1990s, Michael Jackson tried to purchase Marvel Comics, because he wanted to produce Spiderman to play as Peter parker.
Michael Jackson tried to purchase Marvel comics
LucasFilms Ltd
LucasFilms is also one the most famous Television and Film production company that was acquired by Disney in October 2012 for $4.1 billion. Lucas Film was first created in 1971 by the filmmaker George Lucas. LucasFilms has its headquarters in San Francisco, California. The studio is known for its popular and blockbuster franchises of Star Wars and Indiana Jones.
LucasFilm Logo
The company has been credited for its development in the sectors of special effects, sound and computer animation. Disney acquired this company to cater to the need to a wider consumer base and to get an access to highest grossing franchises. Disney also has theme parks and resorts that are based on Star Wars.
FAQ
Who was the founder of Disney and When was it founded?
The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923.
What are the main sections of Disney’s business?
Disney Media and Entertainment Distribution, The Walt Disney Parks, Experiences and Products and Walt Disney Studios are the main sections of Disney’s business.
What are the top five subsidiaries of Walt Disney?
LucasFilms Ltd, Marvel Entertainment, Pixar Animation Studios, ABC Broadcast Network and 21st Century Fox are the top five subsidiaries of Walt Disney.
What are the Three main OTT/subscription video streaming service of Disney?
Disney+, ESPN+, Hulu are the Three main OTT/subscription video streaming service of Disney.
Conclusion
Disney is one of the biggest entertainments and media conglomerates in the world. This is because the company has made strategic decisions in acquiring some of the biggest companies as its Subsidiaries. No matter which industry Disney has excelled at putting out its best work. The company is so successful because it managed to change the lives of people around the world. May it be movies or its amusement parks Disney has not failed in making peoples dreams into reality.
The franchiseIndian Premiere Leaguecricket competition, it is being held with inside the United Arab Emirates (UAE), began out on 19th September with the Chennai Super Kings defeating defending champions the Mumbai Indians. The IPL viewership worldwide numbers had been initially placed out via Board of Control for Cricket (BBCI) secretary Jay Shah, who cited figures from television monitoring employer Broadcast Audience Research Council. The purpose marketplace has become later confirmed via the IPL because the first-class with inside the competition’s history. The beginning healthy of the 2020 Indian Premier League (IPL) season observed a record ipl total viewership 100 million traffic in on television and digital platforms.
TheDisney-owned media corporation has sold on the rights ineffective territories in which the in shape is popular, which encompass Australia and the UK. In the UK, pay-TV broadcaster Sky Sports has a three-year cope with the competition, signed in February this year. The IPL final is due to the reality of being held on the 10th of November. 269 million ipl average viewership and web page traffic was observed during IPL 2020 with inside the primary week . Moreover, The starting week of the 13th model of the Indian Premier League (IPL) being playing withinside the United Arab Emirates (UAE) turn out to be watched via way of technique of 269 million site visitors, 11 million extra according to in form as in evaluation to the like length of very last year’s model.
According to a BARC-Nielsen report titled ‘Television Viewership and Advertising Consumption of IPL-13 2020’, the entire week of the persevering with IPL model .The establishing week of IPL 2020 witnessed an increase in ipl viewership demographics with common impressions in accordance with shape compared to the 2019 version of the cash-wealthy league, notwithstanding protecting one in shape a great deal less and less channels displaying the league than in 2019. The match, with inside the primary week, registered 60.6 billion ipl viewership 2020 at some point of seven fits and 21 channels.
IPL Title sponsorship fee per year
As in accordance to the report, the match opener among protecting champions Mumbai Indians and Chennai Super Kings on September 19 attracted a viewership of fifty-two million impressions (that is 29 % better than in 2019) and become watched with the resource of using 158 million visitors (21 % better than in 2019). BCCI Secretary Jay Shah had on September 22 stated that the CSK-MI in shape performed on the Sheikh Zayed Stadium in Abu Dhabi become watched with the resource of using 20 crore human beings. As in accordance with BARC, a remarkable 20 crore human beings tuned in to appearance at the in shape. Highest ever establishing day ipl viewership for any carrying league in any country- shah also tweeted that no ipl ever has been as large as this
According to the report, suits 2 to 7 garnered greater than 34 million impressions and have been watched with the resource of using over one hundred million visitors in shape on in shape (the best being the only among CSK and MI, which become watched with the resource of using 158 million visitors). It moreover said that one out of 3 television site visitors watched IPL 13 live with inside the setting up week, with a cumulative achievement of 60.6 billion ipl viewership. The advertising and marketing and its quantity additionally noticed a spike all through the whole week of IPL 13. As in accordance with the data, the overall advertising and marketing and its quantity for the whole was better than the 2019 establishing week.
The increase in the ipl viewership numbers witnessed in advertising and marketing volumes throughout all of the suits, besides in shape No. 7, which noticed a decline compared to the remaining year’s 7th IPL in shape.OTT structures all through the whole week of this season witnessed growth in person base over the preceding week, often pushed with the resource of using the large profits visible in Disney+Hotstar. Smartphone usage moreover witnessed a sharp increase to some degree withinside the hollow week of IPL 2020 .Massive income have been seen withinside the purpose marketplace base for Hotstar, Sports Apps, and Fantasy Sports, stated the report.
After months of prolonged lull due to the truth of the COVID-19 pandemic, sports activities sports channels fashion has been given some cheer with IPL fits with inside the UAE as each ipl viewership and advertisers grew, the Broadcast Audience Research Council (BARC) said on Thursday thus adding 269 million site visitors watched IPL 2020’s starting week and there was a growth in ipl viewership as closer to the 2019 model of the cricket fixtures to 60.6 billion viewing minutes.The TV company’s standard weekly viewing minutes had been given right here on September 25 for 1,037 billion minutes. over the 1,266 billion minutes in the pre-COVID-19 period but lower than the quarantine pinnacle of 1,266 billion ipl viewership.
It also can moreover additionally be stated that social distancing issues had precipitated no sporting fixtures being held at some degree withinside the lockdown, forcing broadcasters to air. The company has become eagerly looking beforehand to the IPL for the equal. The first IPL wholesome the various Mumbai Indians team and Chennai Super Kings on September 19 have become into watched by 158 million site visitors and garnered a growth in viewing minutes at 11.2 billion minutes and the equal have become sustained withinside the second wholesome as well, BARC said. The business enterprise said a third of the TV site visitors watched IPL live an 44% of the TV households watched the fits.
Growth in woman site ipl viewrship has become into higher the guys by 30%.Advertising volumes extended 15 % at some degree withinside the number one week of the cutting-edge year’s.It said massive income have been seen in purpose marketplace base for Disney Hotstar, the app broadcasting the IPL viewership fits, and moreover delusion sports activities.
The global gaming market was valued at $ 151.55 billion in 2019 . This industry is expected to reach a value of $ 256.97 billion by 2025. It is expected to register a CAGR of 9.17% over the period (2020 – 2025). Gamer’s experience is what all the emerging comapnies are focusing at. Every company is eager to write codes for mobile phones, play station, xbox. All this will be provided to the users incorporated in a single cloud storage.
Role of Cloud Storage and Gaming
The market is driven by the emergence of cloud gaming. The idea of cloud gaming has been formed a reality with the advances in technology. The server is the place where all the games are stored , in cloud gaming. All the computation work is done here. The work includes game scene rendering, game logic processing video encoding, and video streaming. Companies like Onlive, G-Cluster, StreamMyGame, Gaikai, and T5-Labs are offering cloud gaming services that are commercial. This new sector seems to be a threat to the idea of traditional
This idea of cloud computing has prompted video game majors. Companies such as Sega, Ubisoft, Epic Games, Atari, Warner Bros, Disney Interactive studio to partnerships with Onlive. This will be done to distribute their games.
Startups in Gaming and Industry boost
The market growth is being propelled by new startups.This sector is seeing considerable activity from new comers.
Share of Hardware devices used for playing games
The outbreak of COVID-19 has given the gaming industry a boost.A survey in March 2020 shows that the video gamers in the United States have reported playing 45% more time than usual playing games.The gamers have reported playing more than usual every week amidst the lockdown. Esports is a gaming company that manages to make more than a billion dollars a year. Twitch’s first time download has seen a rise to the epidemic in March has risen to 14% in the U.S.A and a staggering 41% in Italy.
Mobile gaming has seen the biggest increase due to the Covid-19 measures all around the globe. Mobile games are expected to generate revenues of $77.2 billion in 2020.The industry will grow +13.3% this year. Reasons for choosing phone over PC:
Mobile gaming has the lowest need to entry: A smartphone is owned by more than two – fifths of the global population. Playing on mobile phone gives the added benefit of having free games.
Mobile gaming provide an option to PC cafes: The covid-19 situation has seen the closure of many gaming cafes. This forced gamers to move to phones on a temporary basis.
The mobile game developement is a lot easier than PC one : The mobile gaming had no major effects due to this .
The number of players on mobile phone will rise to 2.6 Billion in 2020. This would contain 38% who would pay . The growth in console marketing has slowed down. It has gone down from what it was in 2018. The expectations for next – gen consoles had its effect on sales of consoles in 2019. Due to this a lot of companies had to adjust their annual sales and savings.
Gaming scene in India
Indian mobile marketing has grown over the past few months. Growth of gaming has forced the manufacturers to make a lot of changes in the normal smartphones. A whole new type of Revolution. Not only the mobile industry but also the gaming industry is going through a revolution. The industry is growing from investments from players like Tencent , Nazara and Alibaba. The market value of Indian Gaming industry was around 62 Billion INR in 2019. This is expected to rise to 250 Billion INR till 2024. This growth indicates a growth in the number of jobs in this sector. By 2022 the strength of employees is expected to become 40 thousand.
The value of the gaming market in India was around 62 billion Indian rupees in 2019. This is estimated to go up to over 250 billion rupees by 2024. The industry is expected to generate 40 thousand new job opportunities by 2022. According to a survey a majority of Indians play a type of game daily. It showed that shooter and sports games were popular among men. The women preferred adventure and strategy games. Gaming in India has seen its peaks more in Mobile Gaming. With the availability of cheap and almost free internet mobile has become he best option. The industry is expected to grow a lot in the upcoming years.
Console Gaming In India
The market value of console Gaming in India is expected to reach about 291 million USD by 2022. The console gaming market is expected to be about 36.3 percent by 2022. The industry has seen a growth of 35.5 percent since 2016.
“PS4 sales have doubled in Q1 FY20 (April-June) as compared to Q4 FY19 (January-March). There has been an outstanding 200%+ growth in peripheral sales as well, which indicates an attitudinal shift, making gaming a more inclusive family entertainment option in India. May and June 2020 have witnessed the highest ever sales,” said Prosenjit Ghosh, Head of PlayStation Business, Sony India.
Intelligence and creativity go hand in hand, at least in entrepreneurship. Innovative ideas remain on paper if one doesn’t know how to execute them. India is home to many such ingenious minds who have delivered awesome solutions. Mobile2win is one such innovation that has created a buzz in the Indian startup ecosystem. Mobile2win India Pvt. Ltd designs and develops digital entertainment software. The company offers contests, interactive music, social media interaction, games, and infotainment to users. So, how did this venture generate the attention? And, who’s Alok Kejriwal?
Alok Kejriwal is one of the earliest internet entrepreneurs in India to have achieved multiple exits from his startups. He is well known for his idea “Mobile2win”. Apart from being an entrepreneur, he is a power speaker and an engaging presenter who thinks out of the box to satisfy customer needs. He is currently the CEO and founder of Games2win, his fourth startup. Games2win is a global mobile games enterprise with over 150 million game downloads and entertaining over 10 million players per month.
Quick Facts
Name
Alok Kejriwal
Born
25 December 1968 – Mumbai, India
Age
51
Education
Campion School, Mumbai and Sydenham College of Commerce and Economics
Occupation
Entrepreneur
Known for
Founder & CEO, Contests2Win.com
Family Background
He grew up in a Marwari business family and was exposed to the business world due to his family’s interests and functions. He had set up the export division of his father’s socks business but, as he faced obstacles such as family issues which included his uncles and relatives drove him to search out for something big of his own.
Alok Kejriwal’s Mobile2win
mobile2win logo
Alok is an experienced campaigner and has been in business for nearly two decades. In 1998, he launched the country’s first online contesting site—contest2win. His work spurred the concept of advergaming for the first time in the world of gaming. Several multinational companies have partnered with his website. Brands like Pepsi, Nestle, and L’Oreal were introduced in the Indian market through contest2win.
He followed contest2win with mobile2win. This was founded in the year 2001 with his team. He was invited to China by Softbank, one of the first investors in his company. Mobile2win pioneered the first-ever TV powered SMS service in the world; and this was instrumental in big names collaborating with mobile2win. Alok and his team launched Mobile2win in India after much planning. Mobile2win presented the idea of SMS service via TV, and the first consumer was Sony. It chose this model to implement voting facilities for The Indian Idol.
As his company scaled new heights, Alok successfully sold Mobile2win China to Walt Disney, and Mobile2win India to Norwest Venture Partners in China and India respectively.
Kejriwal has successfully raised venture capital from some of the world’s leading names such as ICICI, eVentures, Softbank China, Siemens Acceleration, Clearstone Venture Partners, Silicon Valley Bank, and Nirvana Venture Partners.
Alok’s Two Cents
Alok has several words of advice from his wide ranging experience. He encourages youth to start off with small projects of their own. In his journey to fame, Alok took up a range of small projects like bank referrals, locating leak-proof drums, and financial services for the needy. According to him, this helps in understanding business.
He often associates curiosity with growth. He urges all aspiring entrepreneurs to develop curiosity as a serious habit. This inquisitiveness helped him diagnose a fault in a costly sock-making machine. It was his curiosity that inspired him to use the internet as the foundation for his startup.
He also advises entrepreneurs to commit at least ten years to scale their business. He believes the journey of pain, trouble, and hard work eventually lead to success. For Alok, there is no ‘easy money’ in this world; if anything comes easy, it slips out of your hand even easier. Alok sought tips from the deep research practices and long-term investing habits of successful traders.
He refrains from companies fostering deceit, cheating or manipulation. Being honest has taken him to places and he encourages budding entrepreneurs to do the same.
Investors
For Alok, VC can mean venture capital, vulture capital, and vampire capital. Entreprenuers should exercise caution in choosing their investors. His company had to weather some challenges due to a dysfunctional board. The silver lining in the cloud was Disney. It came forward with an all-cash acquisition deal. Further developments lead to the dominance of Games2win and the rest is history.
Alok has innate passion for speaking, presenting, and content writing. Some of his important talks include:
Presentation at the Wharton and Harvard Business Schools.
Presenting his ideas at different IITs and IIMs across the country.
Speaker at TEDx Mumbai.
He presented his ideas at the Rashtrapati Bhawan to speak on Entrepreneurship in the August company of the President of India.
He has addressed many Indian business news channels on the current situation of the Indian startup circuit. Alok has been a judge on different entrepreneurship oriented reality shows. He has worked off the field as well. He is the founder of therodinhoods.com, a community of entreprenuers. He meets two to three entrepreneurs and mentors them. He has also contributed to the Art of Living. Alok is a teacher, mentor and spiritual speaker for the community. A man of multiple qualities, entrepreneurs should follow Alok Kejriwal’s learnings!
One of the super giant telecom industry of India, Reliance JIO, has announced a teaser saying that it is going to release a bundle offer with Disney + Hotstar for free soon. The most important feature of this offer is- accessibility to one year subscription of Disney Plus Hotstar VIP for free. It is not the first time that JIO customers will be provided with an offer to get the yearly Disney + Hotstar subscription. Back in 2017, JIO had provided it’s users the Hotstar subscription where JIO subscribers can watch Star TV Network channels via Hotstar app for free.
teaser banner
The new offer has been listed as ” coming soon”. Though they have provided the Hotstar Premium subscription earlier , however, this will be the first time that JIO customers will get the annual Disney+ Hotstar VIP subscription for Rs. 399 a year. It will bring access to Disney+ shows, movies and Kids content alongside exclusive Hotstar Specials and live sports including cricket, Premier League and Formula1.
However, there is no clarity on whether the bundling subscription will be limited to specific plans or all plans can use them equally. The Telecom Operator has yet not informed about the launch but the teaser banner does mention that it is “coming soon”.
The Teaser banner was first reported by telecom focused “Only Tech”. But it’s sure that this will increase their user base.
Over-Taking Airtel
airtel
It is clear that JIO is going to compete with Airtel soon. JIO appears to be taking on Airtel by offering similar Disney+Hotstar VIP benefits for prepaid users. Last month, Airtel brought the Rs. prepaid recharge plan with the Disney+Hotstar VIP subscription for a year. The plan also included 3GB high speed data and a valadity of 28 days.
Disney+ Hotstar is one of India’s largest premium video streaming platform. Disney plus Hotstar was recently launched which means that users don’t have to download a secondary app for Disney+ shows. The app offers both free and premium video contents which include 50,000 hours of TV content and movies across 8 languages. It let’s you access to its vast library of movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic & kids shows such as Doraemon, Shinchan, Chacha Chaudhary and more. The Disney+ Hotstar premium subscription is priced at Rs 199 per month which brings all the exclusive and latest American television shows like ‘Game of Thrones’ and latest movies after they have been aired in America.
disney
Is Hotstar Premium and VIP Same?
NO, they are not same . The premium plan of hotstar is more expensive and gives you access to all the content on hotstar including Hollywood, and movies from across the world. It adds a special feature where you can change the language of the audio with subtitles whereas, VIP account doesn’t permit it.
The Hotstar VIP plan is way cheaper than a premium account whuch is amost one-third of a Premium plan. A Disney+ Hotstar subscription is availaible at Rs.365/ a year, whereas a Disney+ Hotstar premium plan can be purchased at Rs.999/year. The Hotstar VIP account gives you access to all sports content which include TV movies and Shows.
JioTV is a live streaming service app that offers access to more than 300 TV channels including 42 HD channels across languages and genres. On this app, a person can live-stream TV channels and watch episodes of TV shows, aired in the past 7 days. This partnership will bring Reliance Jio customers who are subscribed to JioTV services to get direct free access to Hotstar premium membership. This, in turn, allows Jio customers to access all the Star TV channels, other exclusive American TV Shows, and movies for free.
jio tv
When the Internet becomes more and more affordable, then you need lots and lots of content to consume. That’s the case of high-speed 4G users, especially the users under Reliance Jio 4G preview offer. The upcoming Indian telecom operator Reliance Jio has partnered with Star India to offer free premium membership to popular video streaming service Hotstar via JioTV. This will bring a wide catalogue of Star TV channels along with exclusive Americal TV shows and movies for Jio customers.
Open up the JioTV app and tap on any Star TV channel.
You will be then redirected to Google Play Store/ iTunes to download the latest Disney+ Hotstar app.
If you are an existing user then you are provided with an option to upgrade or reinstall the Disney+ Hotstar app.
On upgrading, you will be asked to connect with your Jio account.
Once connected, you can use either the JioTV app or Hotstar app to watch Star TV channels and other TV shows. (clicking Star TV channels on JioTV app will automatically open up in Hotstar).
You can also use the Hotstar directly to watch all other premium TV shows and movies.
According to a report, it is being said that Indian Telecom Operator is now diverging from Disney+ Hotstar and is offering free one year Amazon Prime membership worth INR999 to its JIO Fiber users.
Though the company hasn’t made an official announcement but I think finally good days are coming . Whatever it’s going to be JIO users will get some entertainment benefits from the telecom industry. JIO subscribers claimed of seeing a banner on My JIO App which states the activation one year Amazon Prime membership and that too free. Although the offer is valid for a year only and after this users have to get a paid subscription.
Nitin Konde
