Tag: discount brokerage

  • Top Discount Brokers in India 2025 | List of Low-Cost Trading Platforms for Smart Investors

    It has recently been discovered that individuals are pumping millions into the Indian equity market. While there is a prevalent belief that equity market investing is riskier than other asset classes, the recent surge of the Indian equity market has enticed many to make share price investments. The stockholders’ eagerness to put their funds in various equities has been increasing at all of India’s main stock traders.

    Now, if you want to buy stocks, the notable point is that you’ll need a broker to function as a liaison between you and the equity markets. The stockbroker’s function is crucial since he serves as your single interface for all stock-related issues. That’s why all traders use the assistance of the best brokers in India. Full-Service Stockbrokers and Discount Brokers are the two kinds of brokers in India.

    List of Discount Brokers in India

    S.No. Platform Key Feature Suitable For
    1 Zerodha Low brokerage, advanced Kite platform, API for algo trading Beginners & active traders
    2 Angel One AI-powered ARQ advisory, research-backed recommendations Long-term investors & advisory seekers
    3 Upstox Fast execution, advanced charts, options strategy builder Options traders & tech-savvy users
    4 5paisa Flat ₹20 brokerage, robo-advisory, easy-to-use app Cost-conscious traders & beginners
    5 Groww Simple UI, direct mutual funds, F&O trading First-time investors & mutual fund users
    6 Paytm Money Zero brokerage on delivery, SIPs, fractional investing Beginners & long-term investors
    7 Dhan TradingView integration, algo trading API, real-time data Active options traders & algo developers
    8 Alice Blue ANT Mobi app, flat brokerage, commodity trading expertise Commodity traders & discount brokerage users
    9 Fyers Advanced charting, thematic investing, zero brokerage on delivery Chart-focused traders & equity investors
    10 Kotak Securities Zero intraday brokerage, full-service research support Intraday traders & research-focused users
    11 IIFL Securities IIFL Markets app, comprehensive research reports, wide asset coverage Investors wanting strong research & diverse investments

    Difference Between Full-Service Stockbrokers vs Discount Brokers
    Top 11 Best Discount Brokers in India
    How to Choose the Right Discount Broker?
    Advantages of Online Brokers
    Disadvantages of Online Brokers

    Difference Between Full-Service Stockbrokers vs Discount Brokers

    Full-service Brokers

    Let’s start with full-service brokers, also known as conventional brokers. The majority of these brokers have been in business for years. Angel Broking, HDFC Securities, Motilal Oswal, and others are examples. These intermediaries are unique in that they are licensed to offer both offline and internet services.

    That is, you visit their workplace and have your problem resolved. They provide excellent service. You’ll also get a trusted and experienced manager who is always available.

    They also offer research reports, stock advice, fund management, and investment management services, among other things. They employ a large number of employees, including consultants and market analysts, to ensure that you have an enjoyable outlook and receive accurate research reports.

    All of these services, however, are not free. Their brokerage is sure to be higher because their spending is more. In contrast to discount brokers, they cost a larger brokerage fee. However, they are attempting to vie with discount brokers. They cover a plethora of low-cost brokerage solutions for high-volume investors.

    Discount Brokers

    Discount brokers like Zerodha, Upstox, and others are popular among individual investors and traders. They are becoming incredibly common among today’s youngsters as smartphone usage rises and data rates fall.

    As the title suggests, these brokers provide discounted or very minimal brokerages. They have set brokerage plans in place. How much more valuable will your deal be if you must pay a set brokerage fee? Their users are largely virtual and have little substantial form.

    They don’t offer a whole variety of services, so they don’t have to pay for a license, infrastructure, or staff. These advantages are delivered to clients in the mode of reduced brokerage fees. The majority of these dealers don’t offer investment managerial services or research reports.

    How Do You Benefit From These Brokers?

    Let’s say you bought 100 shares of Asian paints, each valued at Rs.2000.

    Total value = Rs.200000 (100*2000).

    Full service brokerage = 0.4% * 200000 = Rs.800

    Discount Brokerage = Flat RS.9 to Rs.20

    Savings = Rs. (800-20) = Rs.780

    Full-Service Broker Vs Discount Broker

    Top 11 Best Discount Brokers in India

    Zerodha

    Name Zerodha
    Founded 2010
    Founders Nithin Kamath and Nikhil Kamath
    Active Clients 65,98,363
    Zerodha - Top Discount Brokers in India
    Zerodha – Top Discount Brokers in India

    With the most active clientele and a customer base of 18.85 per cent, Zerodha is at the pinnacle of success. It was the first Indian company to explore the idea of stock brokerage. It is a firm with offices in several Indian cities that was established in 2010.

    Its trading platform is known as Kite. It has a web-based and smartphone-based UI. For stock delivery trading, it does not impose a brokerage fee. However, it costs 0.03 per cent or Rs.20 per placed order for stock intraday and stock futures, whichever is lesser. It charges a fixed fee of Rs.20 per placed order for stock options. It charges fees for creating an account, which most brokers do not.

    Dealing in equity, futures options, and currencies costs Rs.200 account opening fee. If you want to add a commodities account to it, you’ll have to pay an additional Rs.100, and the starting fee would be Rs.300. Aside from that, there is an annual account upkeep fee of Rs.300 + GST. The Coin by Zerodha portal also offers services for investing in mutual funds and is best discount broker in India.


    Top 10 Best Trading Apps in India for Beginners to Earn Money | Best Mobile Trading Platforms 2025
    Discover the best trading apps in India for beginners to start investing and earning money. Explore the top mobile trading platforms with low fees, user-friendly interfaces, and powerful tools for 2025.


    Angel One

    Name Angel One
    Founded 1996
    Founders Dinesh D. Thakkar
    Active Clients 50,98,124
    Angel One - Top Discount Brokers in India
    Angel One – Top Discount Brokers in India

    Like Zerodha, it was formerly named Angel Broking, and it is India’s largest brokerage firm in several ways. It is a classic stockbroker that has maintained its commissions low, similar to a discount broker. For its one-of-a-kind nature, it stands out.

    Dinesh Thakkar launched the company in 1987. Its offices are based in Mumbai. It’s also a publicly traded firm, which implies its equity is traded on a stock market. It offers full-service brokerage solutions at a fraction of the cost of a discount broker. It costs only Rs.20 for each order and allows you to deal with any amount. It provides a multitude of services, including research and advising services.

    It is one of the few discount brokers that offer study and advising services and is one of the top 10 discount brokers in India. It provides a variety of programs, including sub-brokerage, franchise, alliance, and others.

    Angel One, as a full-service stockbroker at a discount brokerage firm, provides a ton of products that you won’t find with other discount firms. It provides clients with ARQ Robo advice, which is among the most unique services available today. It is known as the best stock broker in India.


    Top 20 Sites to Open Demat Account Online
    Open your Demat account online with the best and most trusted sites like Zerodha, Groww, Trading Bells, Upstox, etc., and start your trading journey today.


    Upstox

    Name Upstox
    Founded 2009
    Founders Shrini Viswanath, Ravi Kumar, Kavitha Subramanian, and Raghu Kumar
    Active Clients 22,37,974
    Upstox - Top Discount Brokers in India
    Upstox – Top Stock Brokers in India

    With a customer base of 10.9 per cent, the Mumbai-based discount brokers rank second among active clients. Ratan Tata and Tiger Global, a US venture capital, fund this brokerage ID, which was established in 2011.

    Pro by Upstox is the trade system’s title, and it has both web-based and smartphone-based UI. Like Zerodha, it provides free stock delivery trade brokerage. However, it charges a fee of 0.05 per cent or Rs.20 per placed order for stock intraday and stock futures, whichever is lesser. It charges a fixed fee of Rs.20 per placed order for stock options and Upstox is considered as the top 3 discount brokers in India.

    Account setup costs are not charged. However, there is a Rs.25+GST monthly account upkeep fee. It offers services to trade in Mutual funds and digitized gold.

    5paisa

    Name 5paisa
    Founded 2016
    Founders Nirmal Jain
    Active Clients 4.22 lakhs (March 2025)
    5paisa - Top Discount Brokers in India
    5paisa – Top Discount Brokers in India

    Founded by Nirmal Jain, 5paisa Capital is one of India’s leading discount brokers, with an active client base of around 4.22 lakhs as of March 2025. It offers a simple and cost-effective trading platform with a feature-rich interface. Traders can invest across equities, derivatives, commodities, and mutual funds, all from a single account.

    5paisa offers a flat brokerage fee of INR 20 per order across all segments — equity delivery, intraday, futures, and options (including equity, commodity, and currency). Mutual fund investments are completely free of charge.

    The broker provides multiple trading platforms, including the 5paisa mobile app, web-based terminal, and EXE desktop software, each packed with advanced trading tools like real-time data, stock scanners, technical analysis charts, and customised watchlists. Additional offerings include margin trading facilities, algo trading support through Xstream and XTS APIs, expert research reports, direct mutual fund investments, IPO access, real-time notifications, and 24/7 customer support. With competitive pricing and powerful technology, 5paisa ensures a smooth and seamless trading experience for investors.


    Zerodha vs 5paisa: The Top Contenders In The Brokerage Industry
    They are the biggest discount brokers in India and will be compared on the basis of brokerage charges, account opening charges, maintenance charges, etc.


    Groww

    Name Groww
    Founded 2016
    Founders Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal
    Active Clients 70,92,413
    Groww - Top Discount Brokers in India
    Groww – Top Discount Brokers in India

    Groww is a discount brokerage firm that started operating in 2016, mainly as a portal for investment in mutual funds. The firm began its brokerage operation in 2020. Groww is the title of its smartphone app. You can engage in the equity section using its web-based and smartphone-based interfaces.

    As a participant in the discount brokerage firms sector, Groww is poised to introduce an F&O solution shortly and is one of the top 5 discount brokers in India. Under this offering, the pricing structure entails 0.05 per cent or Rs. 20 per placed order for stock intraday and equities future, whichever is less. Additionally, for F&O transactions, a flat commission of Rs. 20 per transaction is applied.

    There are no fees for creating or maintaining an account. It also provides mutual funds and digitized gold investment services. It also gives you the chance to trade in US stocks.


    Best Digital Gold Platforms in India (2025): Top Apps to Buy and Invest in Gold Securely
    Discover the best digital gold platforms in India to buy and invest in gold safely. Compare top apps and companies for secure, low-cost gold investment in 2025.


    Paytm Money

    Name Paytm Money
    Founded 2017
    Founders Vijay Shekhar Sharma
    Active Clients 7,40,285
    Paytm Money - Top Discount Brokers in India
    Paytm Money – Top Discount Brokers in India

    Paytm Money is a financial services company based in India. It was launched in 2018 as a subsidiary of One97 Communications, Paytm’s parent company. Paytm Money aims to provide easy and accessible investment opportunities for millennials and first-time investors. The company offers a mobile app and web platform with features that include paperless account opening, easy funds transfer, zero commission stock investing, and mutual fund purchasing with systematic investment planning, risk profiling, and real-time portfolio tracking and falls under top 50 discount brokers in India. Paytm Money is backed by major investors such as Ant Group and SoftBank. The company aims to tap into the growing population of digitally savvy, young Indian investors who are looking for seamless tools to enter the markets.


    Paytm Success Story – Transforming Digital Transactions | History | Startup Story | Origin | Vision | Mission
    Paytm is a widely used mobile app for digital transactions. Learn more about Paytm company, its founder, startup story, business model, revenue model, acquisitions, Mission, vision, and more.


    Dhan

    Name Dhan
    Founded 2021
    Founders Pravin Jadhav, Alok Kumar Pandey, and Jay Prakash Gupta
    Active Clients 3,10,070
    Dhan - Top Discount Brokers in India
    Dhan – Top Discount Brokers in India

    Dhan is a discount brokerage company that has been gaining popularity in India since 2016. It is known for its innovative features, competitive pricing, and focus on educating its users. Unlike many other brokerages, Dhan does not charge any fees for account maintenance or stock delivery trades, making it an attractive option for long-term investors. For active traders, Dhan charges a flat ₹20 per trade or 0.03% of the trade value, whichever is lower, for intraday fees. The platform is modern, user-friendly, and comes equipped with advanced charting tools, educational resources, fractional share investing, and access to US stocks. Whether you are a seasoned investor or just starting out, Dhan’s combination of affordability, features, and educational focus makes it a compelling choice.

    Alice Blue

    Name Alice Blue
    Founded 2006
    Founders Sidhavelayutham Mohan
    Active Clients 1,55,619
    Alice Blue - Top Discount Brokers in India
    Alice Blue – Top Discount Brokers in India

    Alice Blue is a discount broker that was established in December 2006 in Erode, Tamil Nadu. Initially, the company had only five employees and an MCX membership. In 2007, it became a discount broker and moved its headquarters to Chennai. In 2017, Alice Blue relocated to Bangalore, where it currently operates. Over the years, the company has grown significantly and now has around 400 employees. It has also formed partnerships with 12,000 associates and serves approximately 500,000 clients in 20 major Indian cities. Alice Blue holds membership in various exchanges, including MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL. Alice Blue’s Freedom 15 Brokerage Plan is designed to establish a competitive pricing structure in the Indian Stock Broking Industry and is one of the top 10 stock brokers in India. The plan charges only ₹15 for Intraday and F&O Trading while offering free Equity, IPO, and Mutual Funds Investments. Additionally, the company does not impose clearing member charges, which makes it more customer-friendly.

    Fyers

    Name Fyers
    Founded 2015
    Founders Shreyas Khoday, Tejas Khoday, and Yashas Khoday
    Active Clients 2,04,904
    Fyers - Top Discount Brokers in India
    Fyers – Top Discount Brokers in India

    Fyers is a discount brokerage firm that came into existence in 2015. It is known for its state-of-the-art tech platform and focuses on empowering active traders. Fyers has created a niche for itself with its advanced features, such as free equity delivery trades, a flat brokerage fee of ₹20 or 0.03% across other segments (capped at ₹20), and tools like algo trading, market depth scanners, and option strategy builders. Although their platform caters more towards experienced investors looking for a powerful toolkit, Fyers’ focus on innovation and low costs makes them an attractive option for active traders who want to maximize their returns. They also provide special low fees and streamlined account opening for NRIs. However, it’s important to note that they may not be the most beginner-friendly option due to their focus on advanced features.

    Kotak Securities

    Name Kotak Securities
    Founded 1994
    Founders Jaideep Hansraj
    Active Clients 10,86,716
    Kotak Securities - Top Discount Brokers in India
    Kotak Securities – Top Discount Brokers in India

    Kotak Securities, a member of the Kotak group, was a full-service broker before introducing its Trade FREE Plan in November 2020, which offers a unique approach to India’s discount brokerage model. This plan, also known as the Free Intraday Trading (FIT) plan, allows zero brokerage for intraday trades across various segments.

    For all other future and options (F&O) trades, including equity, commodity, and currency, Kotak Securities sets the brokerage at Rs. 20 per order under the TRADE FREE PLAN. The plan’s key features include no brokerage charges on intraday trades, a nominal charge of Rs. 20 per order for other F&O trades, and a currently waived Rs. 499 opening charge for the Demat account. Kotak Securities provides a wide array of investment options and research reports to its clients while offering full broker services at a discounted rate. The fee structure includes zero account opening charges and an annual maintenance charge of Rs. 50 per month, and 0.25% of the transaction as delivery brokerage charges.


    Best Money Earning Apps in India (2025) | Real Online Earning Apps to Make Money Fast
    Discover the best money earning apps in India for 2025. Explore real and trusted online earning apps to make extra income through surveys, tasks, games, and more.


    IIFL Securities

    Name IIFL Securities
    Founded 1995
    Founders Nirmal Jain
    Active Clients 15,00,000+
    IIFL Securities – Top Discount Brokers in India

    IIFL Securities is a prominent player in the Indian stock market, known for combining full-service expertise with the benefits of discount broking. Under its discount broking plan, it charges a flat fee of ₹20 per trade, making it a cost-effective choice for active traders. The platform offers advanced research tools, in-depth reports, and robust customer support to help investors make informed decisions and is one of the biggest stock broker in India.

    With seamless trading access across mobile and desktop platforms, IIFL Securities caters to both beginners and seasoned investors. It also provides portfolio management solutions and a wide range of investment products, making it a comprehensive solution for trading and wealth creation.


    Best Money Saving Apps in India: Daily Digital Piggy Bank Apps to Grow Your Savings
    Discover the best money saving apps ike Jar and Gullak in India. Explore daily savings apps, digital piggy bank tools, and smart ways to grow your savings effortlessly.


    How to Choose the Right Discount Broker?

    Now that you’ve learned about certain greatest discount broker firms, you’ll need to learn how to choose a reputable discount broker. Here are some things to consider while selecting a discount broker:

    Brokers Fee

    Verify that the broker’s fee is as low as possible if you transact frequently. It’s critical to evaluate intermediaries and pick the one with the finest and least expensive price.

    Trading Interface

    Pick a trading interface that makes things easy for you, such as order placement, analysis tools, etc., so that you can get the most out of it. It’s also important to look at the service provided by the discount broker, as this aids in making it a streamlined experience for the investors.

    Margin Trading

    Margin trading is an important factor to consider when choosing a discount broker because it distinguishes between two brokers.

    These are the most important factors to consider when selecting a discount brokerage firm. Also, keep an eye out for additional fees, broker reviews, distribution structure, electronic trading terminals, and discount broking company’s financial strength when deciding on a broker.

    Advantages of Online Brokers

    • In comparison to conventional full-service brokers, they offer the lowest brokerage fees. This enables investors to earn from a deal with a low transition point.
    • They provide an electronic trading interface that allows investors to buy and sell easily and swiftly.
    • One of their finest features is that they provide the same services to large and small investors alike.
    • They are fairly trustworthy as all of their transactions are visible since everyone has access to the margins estimator.
    • Several offer their users instructional video training to assist them in trading with them for a while.

    Disadvantages of Online Brokers

    • They don’t offer free consultation, while full-service brokers do.

    • They allow you to open both a trading and a Demat account.

    • They usually function remotely, so if you require branch assistance for documentation, you’ll have to find another solution.

    • They don’t provide investment management services. A full-service broker is an ideal alternative for you if you want a portfolio manager.


    Which are the Top 5 Best Stock Investment platform for Beginners
    Stock Market investing are always considered to be complicated. So here are Top 5 Best Stock Investment platforms to get you started.


    Conclusion

    You must use a discount broker if you are tech proficient, can perform your transactions by yourself, your trades are small, and don’t need further analysis or add-on services or trading support. There are numerous discount brokers in India; however, you must select the appropriate stock broker according to your needs.

    FAQs

    Which is the No. 1 stockbroker in India?

    Groww is considered one of the best stock brokers in India. It has a client base of 70,92,413 active clients.

    What is a discount broker?

    A discount brokerage firm charges lower fees than traditional full-service brokers, typically offering self-directed investing with limited guidance. They focus on trade execution at low costs, leaving investment decisions to the client.

    How to be a broker in India?

    1. Meet eligibility: Indian citizen, 21+, 10+2 education, 2+ years experience in financial services.
    2. Pass exams & register for NSE/BSE certification, SEBI RIA exam/IRDAI license (depending on broker type).

    Which is the best discount broker in India?

    Zerodha, 5paisa, Groww, Angel One, and Upstox are some of the best discount brokerages in India.

    Are discount brokers safe in India?

    Yes, your money is safe with discount brokers, but they will not advise about the risks of the investment like a full-service brokerage.

  • Impact of Discount Brokerage Firms on the Stock Market

    The Indian stock market is going through a major transformation, all thanks to the rise of discount brokerage firms! As more and more people are entering into the stock market, the term “Discount Broker” has become increasingly prevalent. 

    Surprisingly, over 70% of the new Demat (dematerialized) accounts initiated in both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) are facilitated by these ‘discount brokerage firms’. When individuals opt to open new demat accounts, they prefer selecting the best discount brokers in India. 

    Why Are Discount Brokerages Needed?
    What Is Discount Brokerage?
    Impact of Discount Brokerages
    How Did It Begin?

    Why Are Discount Brokerage Firms Becoming the Preferred Choice for Retail Investors?
    Impact on Market Dynamics
    Challenges and Opportunities
    Conclusion

    Why Are Discount Brokerages Needed?

    Discount brokerage firms help investors save big on brokerage fees, take control of their investments, and provide access to the latest information and technology to trade anywhere, anytime, and with minimal funds.

    Trading with the help of the best discount brokers can lead to substantial savings, with potential reductions of up to 90% on brokerage fees. Additionally, individuals can access a user-friendly interface, real-time market data, analysis, news, charts, and key takeaways without paying much as brokerage fees.

    A few years ago, trading stocks at any time or place, making payments, big trades, and figuring out brokerage and tax components before trading was tough. However, discount brokers have significantly streamlined this process, and made trading a ‘routine’ for any common man. 

    “Each and every Indian is enjoying the fruit of development. So, to that extent, when we see the last few years, it is the small investors from tier 2, and tier 3 cities are joining the capital market and enjoying the growth that we are seeing in the capital market. That is something very, very important for the development of India and for the capital market,” – Securities & Exchange Board of India SEBI Whole Time Member Kamlesh Chandra Varshney said in a capital markets summit in Mumbai on February 19.

    Even small investors or the common man can now maintain an account, trade, invest, buy, or sell stocks daily, monthly, and annually with minimum brokerage fees. 


    Top 10 Discount Brokers in India in 2024
    If you are planning to invest in stocks from your home through your smartphone, here are the 10 best discount brokers to help you invest.


    What Is Discount Brokerage?

    Discount brokerage firms are like your auction assistants but with a twist – they guide you through buying or selling stocks. These firms give access to the stock exchange, just like traditional brokers, but at a fraction of the cost.

    With their user-friendly platforms and affordable services, discount brokerage firms make stock trading easy and capital markets have become accessible for everyone. Discount brokers use technology to keep costs low and put the power of trading in your hands.

    “The capital market too comes with inherent risks and individuals must exercise due diligence before making investments. Phones have become a convenient tool in the investment process and individual investors rely heavily on it. There is a need to enhance investor’s awareness of the risk posed by technology. Today cybersecurity and threats to tech resilience have emerged as the biggest threat in the capital markets and are giving sleepless nights to the stakeholders,” – Securities & Exchange Board of India (SEBI) Whole Time Member Ananth Narayan Gopalakrishnan said at a summit.

    Unlike traditional brokers, these low-cost brokers skip the extras like investment advice and research reports. But, they’re experts in technology and market trends, always staying ahead of the game. Discount brokers charge over 60% less than full-service brokers. And they give free trading software to all their customers.

    Top Stock Brokers Based on Active Client
    Top Stockbrokers Based on Active Clients

    Impact of Discount Brokerages

    Discount brokerage platforms have significantly reformed the landscape of stock market participation in India. With their competitive pricing models and high technology, they have opened up new opportunities for retail investors like never before. 

    As of December 2023, Zerodha has the largest client base with over 64 lakh clients, which is about 20% of the total Demat account holders in India. Second, comes Groww with a 53 lakh client base which is 16% of the total numbers. These figures underscore the growing popularity of discount brokerage platforms among retail investors.

    These discount brokerages have empowered a new generation of investors, including millennials and first-time traders, to engage actively in the stock market. As a result, the stock market has seen a surge in retail participation, with a significant portion of trading volumes attributed to individual investors using discount brokerage platforms.

    Overall, discount brokerage firm’s innovative approach to pricing and technology has made stock trading more accessible and affordable, paving the way for a more inclusive and dynamic market ecosystem.

    How Did It Begin?

    The discount brokerage industry in India started to gain momentum in the early 2010s with the emergence of online discount trading platforms, led by Zerodha, which was the first to offer flat-fee trading services. 

    Since then, several other players have joined the market. Here are some of the prominent players, who have helped the common man dive into the stock market:

    Zerodha

    Established in 2010, Zerodha is one of the largest discount brokerage firms in India. It pioneered the concept of discount brokerage in the country and has since grown exponentially, capturing a significant market share with its low-cost trading platform and innovative offerings.

    “We just introduced two new cool features on @zerodhaonline Console: Timeline and Stock Insights, both powered by @Tijori1,” Zerodha online CEO and Founder Nithin Kamath said in a tweet on February 13.

    Post of Nithin Kamath (Founder & CEO of Zerodha) on X

    Upstox

    Upstox (formerly RKSV Securities) is another leading discount brokerage firm known for its low brokerage fees, advanced trading platforms, and robust technology infrastructure. It has gained popularity among retail investors for its user-friendly interface and competitive pricing.

    5paisa

    Launched in 2016, 5paisa is a disruptive player in the discount brokerage space, offering a wide range of financial products and services at competitive rates. With its emphasis on digital innovation and customer-centric approach, 5paisa has emerged as a formidable competitor in the market.

    Angel Broking

    While traditionally a full-service brokerage, Angel Broking has adapted to the changing market dynamics by introducing discount brokerage services under its Angel Broking Prime brand. It offers discounted brokerage plans and advanced trading platforms to cater to the evolving needs of investors.

    Groww

    Groww is a fintech platform that started as a mutual fund investment platform but has since expanded its offerings to include discount brokerage services. With its user-friendly interface and zero-commission trading model, Groww has attracted a growing base of retail investors.

    These discount brokerage firms, along with others in the market, have disrupted the traditional brokerage model by offering low-cost trading solutions, innovative technology platforms, and a customer-centric approach. Their emergence has widened stock market participation, empowering retail investors and challenging established players in the industry. 

    Here are the key differences between traditional brokers and discount brokers:

    Feature Full-Service Broker Discount Broker
    Services Provided Offer a wide range of services including research, advisory, and portfolio management Typically provides basic trading services with limited research and advisory support
    Brokerage Fees Charge higher brokerage fees and commissions Charge lower brokerage fees, often flat-rate or based on transaction volume
    Investment Minimums Often require higher minimum investment amounts Have lower or no minimum investment requirements
    Trading Platforms Provide advanced trading platforms with additional features Offer simple, user-friendly trading platforms
    Customer Support Offer personalized customer support and dedicated relationship managers Provide basic customer support with limited personalization
    Investment Advice Offer investment advice and recommendations Provide minimal investment advice and recommendations
    Additional Services Offer add-ons such as wealth management and financial planning Typically do not offer additional services beyond trading

    Why Are Discount Brokerage Firms Becoming the Preferred Choice for Retail Investors?

    1. Low-Cost Advantage: Discount brokers offer the lowest brokerage charges compared to full-service brokers. This cost-efficient model allows traders to convert trades into profits with a lower Break-even Point (BEP), making investing more accessible to a wider audience.
    2. Online Trading Terminal: One of the hallmarks of discount brokerage firms is their centralized online trading terminals. These platforms provide investors with user-friendly interfaces and real-time market data and analysis, empowering them to manage their investments wisely and efficiently. Moreover, these services are often provided free of cost, enhancing the overall trading experience.
    3. Unbiased Offerings: Regardless of the investor’s size or investment portfolio, discount brokers provide equal access to securities. This unbiased approach ensures that all clients have access to the same investment opportunities, leveling the playing field for both individual and institutional investors.
    4. Low Transactional Costs: Discount brokers leverage their high trading volumes to offer lower transaction costs to clients. This cost-saving benefit enables investors to execute trades more frequently without incurring substantial fees, thereby maximizing their long-term potential returns.
    5. Transparency: Transparency is paramount in the discount brokerage model. These firms offer clients 100% transparency in their costs, providing access to brokerage calculators, margin calculators, charges sheets, and trade confirmations. This transparency fosters trust and confidence among investors, more retail participation, and enables them to make informed and unbiased decisions.
    6. Client Education: Education is key to success in the stock market, and discount brokerage firms recognize this. They offer a wealth of online educational resources, including video tutorials and market insights, to empower clients with the knowledge needed to navigate the financial markets effectively.
      For Example: Zerodha Varsity stands out as a market leader in investor education, offering a comprehensive collection of financial resources. Similar to Zerodha Varsity, Upstox Learning Centre is dedicated to providing fundamental lessons to investors. Groww’s Blog is another platform that pursues a similar strategy of educating investors by offering insightful articles and market analysis.
    7. Financial Education: In India, financial literacy is very low. People are hesitant to invest in the stock markets, they usually prefer investing in traditional investment tools like the fixed deposit and provident funds. But brokerage firms have broken this norm and addressed the status quo, by providing comprehensive educational resources and empowering users with valuable knowledge.
      These platforms are transforming the way investors approach the markets. With access to these educational platforms, investors can equip themselves with the skills and insights needed to navigate the complexities of the financial world confidently.
    8. No Misleading Practices: Unlike some full-service brokers, discount brokerage firms refrain from setting brokerage or third-party product sales targets for their employees. This commitment to integrity ensures that clients receive unbiased advice and recommendations tailored to their individual investment goals.
    9. Paperless Account Opening: With the convenience of Aadhar Number verification, discount brokers offer seamless and paperless account opening processes. Investors can open online trading accounts in a matter of minutes, eliminating the need for cumbersome paperwork and expediting the onboarding process.
    10. No Minimum Brokerage: Unlike full-service brokers, discount brokerage firms do not impose minimum brokerage charges. This means that even investors trading in penny stocks or smaller volumes can benefit from the low-cost advantages offered by discount brokers.
    11. Flat Brokerage Charges: Discount brokers charge flat brokerage fees, such as Rs 20 per trade (Zerodha’s leading discount brokerage charges for Futures & Options), irrespective of the trade volume. In contrast, full-service brokers typically charge based on a percentage of the trading volume, resulting in higher costs for investors.

    The drive for financial inclusion in India, the digitalization of the economy and the emergence of discount brokers have led many people to opt for fishing in the stock market. The surge in Demat account registrations has been propelled by the competitive brokerage rates and streamlined onboarding procedures facilitated by digital brokerage platforms. 

    The digital economy’s share of India’s GDP has grown significantly, rising from around 4-4.5% in 2014 to a projected over 20% by 2026.

    Currently, only about 7-8% of Indians have Demat accounts. The number of Demat accounts has increased to 14 crore accounts as of January 2023. Finance experts are of the view that the number of Demat accounts in India will cross the 25 crores milestone by the year 2030.

    In December 2023, there was a surge in new investor accounts, with nearly 4 million opened with the Central Depository Services (CDSL) and an additional half a million with the National Securities Depository (NSDL), it reflects a notable increase in interest and participation in the stock market.

    “India is the fastest growing economy in the world. Our capital markets are also performing well. We exceeded the $4 trillion market cap for NSE. And the number of Demat accounts has grown up to more than 14 crores. It is important to become prosperous, not only in our immediate future but in the long-term we invest in the market infrastructure, and provide opportunities for all citizens in our region to reach their potential. The retail participation from urban and rural India in capital markets has been growing strongly with more and more SIP (systematic investment plan) accounts as well as direct investments clearly indicating the growth of the economy,” said Department of Investment and Public Asset Management (DIPAM) Secretary Tuhin Kanta Pandey said in an Assocham event on February 19.

    Overall, discount brokerage firms have emerged as a game-changer in the world of investing, offering cost-effective solutions and empowering investors to take control of their financial future. 

    Leading Equity Brokerage Firms in India in Financial Year 2022, by Number of Active Clients

    Impact on Market Dynamics

    The influx of retail investors facilitated by discount brokerages has significantly altered market dynamics. Increased retail participation has led to heightened trading volumes and market volatility, influencing stock prices and the overall market sentiment. 

    With the help of low-cost brokerage firms, more people are starting to invest in the stock market. This is happening for a few reasons. First, there aren’t as many good places to save money anymore, and interest rates are meager. 

    Furthermore, the democratization of investing has empowered individuals from diverse backgrounds and mindsets to engage with financial markets, fostering a more inclusive and dynamic trading environment.

    Challenges and Opportunities

    While discount brokerage brings undeniable benefits, it also presents challenges and opportunities for market stakeholders. Traditional brokerage firms are forced to adapt or risk becoming obsolete in the face of intensified competition. Regulatory bodies must navigate the evolving landscape to ensure investor protection and market integrity. Meanwhile, innovative fintech startups are seizing the opportunity to disrupt the market further, introducing novel technologies and services to cater to evolving investor needs.

    Conclusion

    The impact of discount brokerage on India’s stock market is undeniable, with far-reaching implications for investors, market participants, and regulatory bodies alike. As the industry continues to evolve, stakeholders must embrace change and seize the opportunities presented by this transformative shift. With innovation and adaptability, India’s stock market is primed to thrive in the era of discount brokerage.

    Key Takeaways

    • A discount broker is a stockbroker who carries out stock transactions (buy and sell orders) with less or no commissions.
    • Discount brokers do not provide the personalized investment advice or guidance provided by a full-service broker.
    • Discount brokers offer low-cost trades, online account management, research tools, and educational resources.
    • Discount brokers comprise a large section of the fintech industry.

    Don’t think too much…join the revolution and start trading smarter with discount brokerage firms today! 


    Full-time Broker VS Discount Broker
    Navigate the financial landscape wisely with our comparison of full-time brokers and discount brokers. Discover the advantages and considerations of each approach, empowering you to make informed decisions about your investments.


  • Why is Zerodha not Raising Funds for its operation?

    Some people are frightened to invest lakhs of lakhs in IPOs or shares. Because apparently, no one is ready to fund a hefty amount on any such financial startup services other than renowned organisations like Bitcoin or Cryptocurrency. But an Indian tech-finance company launched with the aim of offering retail brokerage, IPOs & Stocks, Government securities, currencies and commodities, bonds and mutual funds at a low-cost rate. If any finance platform offers a discount on the mutual fund or bonds, then people usually entice to such a maxim.

    Besides, it isn’t anticipating any such return from the trader or users sides. This is why Zerodha became the talk of the town in terms of generating discounts without expecting to raise its fund resource.

    Factually, Zerodha is the first discount broker organisation in India with no barriers in trading. Instead of investing a huge amount in uncertain things that make us vex on second thoughts, two brothers- Nitin Kamath and Nikhil Kamath joined together in building a trustworthy relationship among investors by reducing commission on the transactions.

    Both the brothers launched Zerodha in 2010, by enabling customers to buy or sell stocks on their platform. And by 2016, the company crossed over 1 lakh active clients and stands as the largest brokerage firm in India by active client base. As of 2021, Zerodha valued over 1 billion dollars with more than six million active clients.

    What is Zerodha?
    Why Zerodha isn’t raising funds?
    What are the revenue sources of Zerodha?
    FAQ

    How does Zerodha work

    Zerodha is a barrier-free brokerage model, which offers discounts on online trading services, wherein they reduce operational costs. The firm always function with a sole aim to generate low-cost financial services to people and offers other services such as-

    • Retail brokerage, where the clients are asked to pay a flat fare of 20 rupees on the trading commodities and delivery equity is no-cost.
    • Zerodha trades wholly-owned entities or commodities to those registered clients.
    • Zerodha broke the record of generating 25% returns on the investment funds in its first year, which didn’t even happen to NIFTY.
    • Zerodha became a venture capital firm and aided other startup companies in their initial stages of business, for instance, Zerodha funded Smallcase and ERPNext startups.

    How does Gmail makes Money?
    Gmail is a free mail service provided by Google. Lets deep dive to understand all the ways how Gmail makes money.


    Why Zerodha isn’t raising funds?

    In April 2021, the founder of Zerodha Nithin Kamath repudiated offers in raising funds to their firm from notable financial organisations created a buzz in the business world. Currently, the firm is running stable for its clients without any defile. The founder cleared the air by saying “No need to raise funds just because someone is ready to give it to you” and financially the firm is profitable and has zero debt.

    People may wonder, how does Zerodha raise funds? But this firm is really playing astute in the business world by not investing much on marketing and advertising.

    So the reason behind not raising funds is that ‘they’re not ready to accept unwanted money just because someone is offering to’ and moreover, there is no need to raise funds as the corporation is not spending a penny on any selling-cost and ultimately becoming more profitable being a discount brokerage firm in India with a reputed brand name in the country.


    Number of active clients with Zerodha
    Number of active clients with Zerodha

    What are the revenue sources of Zerodha?

    Zerodha doesn’t have a well structured and diverse revenue model but being the top used company for stock trading and with the increasing number of users turning to stock trading and in turn, leading to increased users of the platform has resulted in making the simple revenue model of the company profitable. The company earns its revenue mainly from two sources.

    Transaction Charges:

    Zerodha earns Rs.20 or 0.03 percent whichever is less for each and every F&O and intraday equity transaction. Futures & Options (F&O) are a major type of stock derivative trading in the share market. It is a type of contract where two parties sign to trade a stock asset at a predetermined value on a later date.

    Account maintenance Charges:

    Zerodha also charges its users annually for maintenance of the account of the user. The fee levied by the company on its users is Rs.300 per annum. With the increasing number of users, the company has earned quite an extensive amount that contributes to the major portion of the company’s revenue.

    The company follows the principle of Low Margin and High Volume Model. That is they collect less margin for every transaction but by having a large number of users and increasing transactions, the company earns its revenue.

    With the company doing its business online, the operational cost is minimal and doesn’t lead to unnecessary expenditure that would have been required in the case of a brick and mortar financial services company.


    The Successful Business Model of HDFC Bank
    HDFC Bank is one of India’s largest private sector banks. Let’s look at its successful business model and understand how does HDFC Bank operate.


    Conclusion

    The people in the current world are very informed about the happenings around them and have found that the stock market can be profitable even with the risk that comes with it, unlike years before only when few people were trading in the stock market. With the increased participation comes the need for a financial services company that offers the best services to the investors and that is safe and secure.

    Zerodha has proved to be that company by charging only a discounted brokerage rate and having not faced any major violation from SEBI and other exchanges since its inception and the trust it has built with its 7 lakh and more users across the globe.

    FAQ

    What is Zerodha?

    Zerodha is a financial services company founded in 2010 that offers services like retail brokerage, currencies and commodity trading, mutual funds and bonds. The Bangalore based company is the largest stock broker company in India in terms of active client base.

    What is the revenue of Zerodha?

    The revenue of Zerodha as of 2020 is INR 1,093.64 crores INR. The company earned a revenue of more than INR 1500 crores for the financial year 2020-21 which is an 80 per cent growth in the revenue from the previous financial year.

    Who founded Zerodha?

    Zerodha was founded by brothers Nithin Kamath and Nikhil Kamath in August 2010. Nithin Kamath was previously working as a sub-broker in Reliance money where he felt that retail investors required more and started Zerodha which is the first discount brokerage in India.

  • How Invest19 is Disrupting the Stock Market? [Exclusive Interview]

    Invest19.com is disrupting the stock market with its AI-powered stock tech platform. Invest19 Technologies is a fintech company serving in the technology sector and leverages the power of emerging technologies like machine learning, data science, Artificial Intelligence, to simplify, automate, and enhance the user experience – from customers to businesses.

    Invest19.com is building an innovative platform capable of providing next-generation, scalable and low-latency tools and technology solutions to individuals and businesses in meeting the swiftly evolving needs of today’s fast-growing industry.

    StartupTalky interviewed Mr. Kaushlendra Singh Sengar, Founder & CEO of Invest19.com to know how the startup is planning to disrupt the stock market industry by leveraging emerging technologies. Read all about the USP, Features, Revenue Model of Invest19.com, its marketing strategies, future plans and more in this post ahead!

    Invest19.com – Company Highlights

    Startup Name Invest19.com
    Founders Kaushlendra Singh Sengar (CEO), Mahek Tomer
    Headquarters Noida
    Founded 2020
    Industry Fintech, Wealth Management

    Here’s what Kaushlendra Singh has got to say about Invest19.com –

    1. Invest19.com USP over its Competitors
    2. How Invest19.com is Planning to set itself apart and grab the investors trust?
    3. What emerging technologies is Invest19.com disrupting to enhance the user experience?
    4. Invest19.com Revenue Model – “Become an Investor @ Cost of Burger”
    5. Invest19.com – Marketing and User Acquisition Strategies
    6. How does the Execution Partner Opportunity for Stock Brokers at Invest19.com work?
    7. How is Invest19.com coping with Challenges and Opportunities amidst pandmeic?
    8. Achievements of Invest19.com
    9. Future Plans of Invest19.com

    1.What USP Invest19.com provides over its competitors?

    Invest19.com is an Investment ecosystem providing multi broker choices to scale capital market into small towns by build next generation stock market industry on cloud where in market participants like exchanges, depositories, stock brokers, market experts can come together and provide seamless investment experience to create new breed of smart investors.

    Invest19 founder
    invest19 founder – Kaushlendra Singh

    2.Over 30% of market share in the discount brokerage industry is held by top players like Zerodha, Angel Broking, 5paisa, Upstox among many. How do you plan to set yourself apart and grab the investors trust?

    Invest19.com is supporting stock brokers by providing next generation cloud infrastructure to scale their broking business by increasing their reach up to small town users,  disrupting human centric technology is providing better user experience, which leads to high user retention ratio and better revenue. Invest19.com is building business beyond technology by referring new users to stock brokers.


    3. How is Invest19.com ahead in its technology implementation? What emerging technologies are you disrupting to enhance the user experience from customers to businesses?

    There is a lack of financial literacy in India and complexities of available trading platforms are the biggest entry barriers for novice investors. We at Invest19.com is trying to fix these challenges with the help of latest blend of technologies, which is highly scalable, can handle millions of orders per second, simplifying investment experience by using human centric user interface and experience, making system more intelligent by mixing human brain with Artificial intelligence and data science and proving one touch investment platform.

    With this we are able to provide an investment platform where in a layman can also investment with confidence and grow their wealth.

    4. Found this intriguing- “Become an Investor @ Cost of Burger” How do you plan on executing this? What revenue model mechanism are you adopting?

    We believe that like 2 decades ago computer education became mandatory for everyone from schooling, in the same way we should also make investment education mandatory from schools this is the right time when one should learn the art of savings and power of investment. If we want to build a new breed of future smart investors we should start working from roots.

    That’s why we have built this product name “become an Investor @ cost of burger” this signifies that students can become investors by compromising from a piece of a burger and their pocket money is sufficient enough to start the investment journey.

    We, along with SEBI registered market experts have created a special poll of high potential listed companies with good fundamentals and future business projections with low stock prices. Our specially designed artificial intelligent system will help users to build a low risk and high growth portfolio.

    We have all three business model, B2B, B2C and SaaS along with monetization Strategies like Financial Literacy, Gamification, Referral Reward, Sponsorship & Space Selling, Freemium Model, Transactional Fee, Membership Selling, Licensing Fee.


    Angel Broking Success Story | Indian Stock Brokerage Firm | Growth Calculator
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Angel Broking is a company that shares the concept of demand and supply. Theprices always suffer …


    5. How are you planning to make yourself known in the investment world? What marketing and user acquisition strategies are you employing?

    Building Investment ecosystem for millennials, offering multiple BFSI service provider and investment assets class choices, simplified investment experience with affordable tailor made investment ideas by mixing human brains with artificial intelligence and cash back on brokerages.

    As we are on beta stage, so we do understand that there is high chance of app performance issue. That’s why we have started a physital model a mix of digital and human touch to spread financial literacy and create trust among small town users and to trained users about platform features. Human touch approach is bridging the gap wherever there is a bug or app performance issue. This is cost effective for the early stage startup because here you pay only on business conversion.

    6. What exactly is Execution Partner Opportunity for Stock Brokers? How does it work?

    Invest19.com is an investment ecosystem where in any regulated stock brokers can get registered as an execution partner by doing some necessary paper work with the respective exchanges and can become a next generation tech broker, here broker will get everything which is required to run and expand the business, starting from user acquisition, investment ideas services, trading features, customer support, portfolio tracker and many more.

    This way a regional broker can become national stock broker and can acquire user from pan India with no time and marketing budget. This is reducing market cost, sales cost, tech and server cost, operation cost, research team cost and many more.


    Fintech Industry in India | History, Growth, And Future Of Fintech In India
    Money related organizations, monetary methodology, and budgetary administrationshave radically advanced and improved in the last couple of decades. With thedevelopment of the Fintech industry in India, the whole business has experienceda huge change in the manner in which the money related method…


    7. Launching a company amidst the start of pandemic must’ve bought its own opportunities and challenges. How is Invest19.com coping with it?

    Invest19.com was hardly 2 months old when lockdown started in March 2020. Initially it was quite challenging for us, as no one was prepared for that and business dynamics completely changed after lockdown.

    As product was into development stage that time. So we missed the chance to grab the user growth opportunity. But we saw this pandemic as an opportunity and people have realized the importance of savings in this hard time.

    It’s being more than a year we are working from home, seeing the changed business dynamics in covid-19. We focused on building the paperless 100% online investment ecosystem, which can convert the offline brokers into online as due to lockdown their sales people are not able to go out for business development or demat account opening.

    To reduce risk due to Covid uncertainty we focused on:

    • Fund raising and investments: In parallel with Product development, I have started pitching investors to meet out working capital requirements of the company. As product was into development stage so we were completely dependent on the investors’ fund. I have followed a sustainable business, wherein all the resources, particularly monetary resources and funds, need to be used consciously. Managing cash flow and conserving resources for a few months post resumption of normal operations is a key to sustainability.
    • Incorporated short cycle planning: Instead of looking at long-term plans three months, six months, and one-year plans should be ready. In the current scenario, making up for the lag due to lockdown and preparing the organisation to cope up with the situation needs to be focused upon.
    • We are also doing Effective and regular monitoring: The need for mentoring is going to be the highest in given times, as team is working from home and lots of coordination is required to deliver the project on time.
    • We have created Strong communication channel: During the Covid times, it is essential that the channel of communication is effectively and efficiently maintained. Being open and available to the concerns of all stakeholders, including customers and investors, becomes extremely important to maintain their association with the business.

    How are Indian Startups fighting Covid 19?
    In this hour of need, startups have again risen to the occasion to help Indiacope with the second wave of the COVID-19 pandemic. From providing freevaccinations to imparting mental health sessions, Indian startups hasn’t leftany stone unturned to help the country fight the Covid 19 pandemic. Star…


    8. It’d be great if you could highlight some of your achievements

    • We received our first success in July 2020, when we got the exchange approval of our platform to go live in one go without any observation. In the history of stock market, we are the first platform who got go live approval in one go.
    • Second success came by August end when we did beta launch of this platform.

    9. Where do you see Invest19.com in the next 5 years in comparison to your competitors? Any business expansion/partnership/funding plans?

    In next 5 years Invest19.com will become the world’s largest investment ecosystem, with more than 45 stock exchanges and all the possible investment asset class you can think of. We are doing partnerships with banks, stock brokers, NBFC’s, insurance companies, AMCs, Fintech platforms, financial platforms, etc. and also raising funds to speed up our product launches, soon will do the funding announcements.

    Conclusion

    Startups are always a step ahead in disrupting the emerging technologies, be it any field. Invest19.com being one among is aiming to be the world’s largest investment ecosystem by 2026 by leveraging artificial intelligence, machine learning and data science. Launching the company amidst the start of pandemic bought its own opportunities and challenges to the team, but Invest19.com paved its way over the beat launch in August 2020 and is looking for a main launch in 4 months i.e., July-August 2021.