The complexities of modernizing legacy systems are a significant barrier for many companies, particularly in resource-heavy industries like Oil & Gas and manufacturing. According to a recent study by McKinsey, 70% of digital transformation initiatives fail to achieve their goals, largely due to outdated infrastructure and a lack of cohesive strategy. Meanwhile, a Gartner report reveals that businesses can reduce operating costs by up to 25% by adopting cloud-based solutions and automating legacy processes. Companies like BP and Shell have already leveraged cloud technology to streamline their operations and improve sustainability metrics, resulting in a combined annual cost reduction of over $200 million. As industries increasingly look to become more agile and environmentally responsible, the push for digital transformation has taken center stage, driving companies to rethink their strategies and integrate cloud technologies, AI-driven analytics, and modern cybersecurity solutions to bridge the gap between traditional infrastructure and innovative capabilities.
One professional contributing to these efforts is Sreekanth Muktevi, who has been involved in projects aimed at helping industries modernize their systems and integrate more sustainable practices. Muktevi’s experience has been particularly relevant in the context of digital transformation within the Oil & Gas sector. His academic and practical work outlines strategies that can guide companies through complex modernization processes. Muktevi’s upcoming book, “Transforming Resources: Step-by-Step Strategies for Digital Innovation and Sustainability,” provides a comprehensive look at how companies can align their digital transformation initiatives with long-term business goals and sustainability targets.
Muktevi’s research and publications also focus on the practical application of technology in addressing the limitations of legacy systems. His article, Digital Transformation in the Natural Resources Industry: Rethinking Strategic Approaches, delves into how cloud-based solutions can help industries achieve scalability and efficiency that traditional systems lack. In a recent project, Muktevi worked with a major energy company to shift their legacy infrastructure to a cloud-based platform, resulting in a 25% reduction in operational costs and significant energy savings by optimizing energy use through automated systems and real-time monitoring.
In addition to his work in digital transformation, Muktevi has been active in supporting Environmental, Social, and Governance (ESG) Disclosures, contributing to frameworks that assist companies in meeting regulatory requirements and sustainability goals. As an ESG expert panel member, Muktevi’s focus has been on integrating digital solutions to streamline the reporting and management of ESG metrics. His efforts have enabled companies to better manage their ESG initiatives and align their strategies with environmental and social responsibilities.
Another area where Muktevi has provided substantial input is in setting industry standards and influencing best practices through his research and advisory roles. His work in developing frameworks for digital transformation has been referenced in multiple industry conferences and publications, contributing to the shaping of how companies approach the modernization of legacy systems. Muktevi’s articles, such as Digital Transformation in the Natural Resources Industry: Rethinking Strategic Approaches and Business-Driven Cybersecurity: Modern Approaches and Solutions for Digital Infrastructure Protection, have been used as reference points for businesses aiming to integrate cloud solutions and advanced analytics into their operations.
Furthermore, Muktevi has collaborated with several industry associations to create guidelines and strategies for integrating IT solutions into traditional business models. These collaborations include working with industry leaders to design cloud adoption strategies that can be scaled across multiple sectors, including manufacturing and finance. His research-backed methodologies have been instrumental in helping companies reduce downtime, enhance resource management, and optimize operational costs while adhering to environmental and sustainability goals.
Cybersecurity has also been a significant part of Muktevi’s work, particularly in securing modernized infrastructures. His article, Business-Driven Cybersecurity: Modern Approaches and Solutions for Digital Infrastructure Protection, provides a structured approach to addressing security challenges associated with cloud migrations and digital transformation. His emphasis on cybersecurity reflects the growing need for companies to build secure, resilient infrastructures that can support digital transformation without compromising data integrity or operational stability.
Muktevi’s work has been recognized with awards such as the Gold Stevie Award for Executive of the Year in Managed Services (2024). His role as a judge for the 2024 Globee Awards further demonstrates his involvement in evaluating the technological advancements that are shaping modern business practices. However, Muktevi’s focus remains on practical implementations and strategic guidance rather than personal accolades.
His work aligns with broader industry efforts seen across companies like General Electric (GE), which implemented cloud migration strategies similar to those Muktevi has researched and applied. GE’s shift to cloud-based systems has resulted in enhanced operational efficiencies, reducing manufacturing downtime by 10% and maintenance costs by 15%. These transformations illustrate how digital technologies can enable resource-heavy industries to optimize operations and reduce their environmental impact.
Muktevi’s emphasis on integrating cloud solutions, AI, and cybersecurity illustrates how digital transformation is not merely a technological upgrade but a strategic approach to redefining business models. His research-backed methodologies and practical strategies continue to shape how industries approach modernization, balancing the need for efficiency and sustainability.
In conclusion, the drive for digital transformation in legacy-heavy industries is not without its challenges. However, with structured strategies and well-defined objectives, companies can overcome the limitations of traditional systems and create more sustainable, resilient operations. Muktevi’s contributions to the field, reflected through his research, publications, and advisory roles, provide valuable guidance for businesses navigating this complex transition.
New Delhi (India), February 2: Raktim Singh is an experienced professional weaving his expertise into societal betterment in technology and innovation. Born in Gonda, Uttar Pradesh, Singh’s journey began under the shade of a tree, overcoming childhood struggles.
Armed with a B.Tech degree from IIT BHU, he entered the corporate realm in 1995, finding his niche in Infosys. A TEDx speaker and an Amazon Best Seller for ‘Driving Digital Transformation,’ Singh has become a thought leader on the intersections of FINTECH, Digital Transformation, AI, and ESG, among others. Digging deeper into Singh’s narrative, he shares, “I wish I had a mentor during my early years, someone who could guide me through understanding my strengths and weaknesses.” This revelation stems from his own experiences of self-discovery and a desire to bridge the mentorship gap for others.
Singh’s journey was only sometimes apparent; his initial reluctance to public speaking shifted when he won an impromptu event in college. Recognising the power of communication, he later embraced speaking engagements, becoming an advocate for overcoming self-doubt and embracing one’s capabilities.
Singh’s foray into writing and speaking revealed his passion for simplifying complex topics. “I love taking complex subjects, researching them thoroughly, and then explaining them in a way that a common person can understand,” he shares. His Amazon Best Seller and over 100 articles covering FINTECH, Digital Transformation, Metaverse, and Soft Skills for personal growth reflect this passion.
Reflecting on his mission and vision, Singh envisions a society where technology serves the greater good. With a focus on financial inclusion and a belief in the transformative power of technology, he strives to disseminate knowledge. “To me, technology should help us in social good,” he emphasises. His unique ability to navigate both macro and micro levels, simplifying intricate topics, positions him as a ‘Thought Leader’ aiming to deliver talks at forums like the ‘World Economic Forum.’
Singh’s impact surpasses the corporate arena. With a Hindi version of his book and articles on mediums like Medium and Finextra, he caters to a diverse audience. Corporate professionals with over a decade of experience find value in their insights in the financial, fintech, and technology sectors. Simultaneously, Singh serves the ordinary person eager to comprehend various technologies straightforwardly.
In Singh’s words, “I can relate at both the macro and micro levels, explaining complex topics in a simple way for the common person to understand.” This commitment aligns with his broader mission of contributing to societal well-being through his rich experience and deep knowledge in FINTECH and Digital Transformation.
As Singh envisions making a mark on the global stage, his efforts culminate in his desire to speak at the ‘World Economic Forum.’ He aims to bring about positive change through talks, articles, and a relentless pursuit of knowledge dissemination.
The article is contributed by Shivaani Jain – Co-Founder, TAGGD
In this age of ‘new kind of fashionable’, it’s no longer uncool to sport homegrown labels. Back in 1991, the Indian economy opened doors and flooded the market with foreign goods. These were mostly lifestyle brands that Indians had long heard about, but never got to sample. Liberalisation also created the conditions for—maybe even inspired—indigenous creators to later prosper at home and also abroad.
More than 30 years later, from those watershed weeks and months, Indian fashion designers – to name just one creative niche – are now making waves, among local as well as international clients. Once restricted to those with money to spend, fashion has become democratised as it has penetrated non-metropolitan India. And because it is online, it is widely available, accessible and affordable. No wonder it is being endorsed and embraced by millions who reside off the beaten metro track, who crave the same apparel and attire – casual, formal and informal – as their megalopolis-living counterparts, and also the same comforts and indulgences.
Indeed, the bigger transformation is happening outside of Delhi, Mumbai, and Bangalore. Today, it is small-town India – small in size but certainly not in aspiration – that is shaping the India of the future, in terms of what it buys and even the lifestyle trends to come. So, what a Moradabad, a Coimbatore, a Nasik and a Cuttack thinks today, India will likely think the same tomorrow.
The changing face of lifestyle
This is not entirely unexpected, but it has been hastened by COVID-19, a process quickened by families being confined indoors and thus relying on e-commerce to take care of their desires as much as their needs. The pandemic brought home to us that life indeed is short, and we might as well make the most of it while we’re at it. So, if wearing that funky outfit, or that sexy one-piece (designed by one of us) allows us to feel good, why not indulge?
Unsurprisingly, it’s the digital revolution that has made e-commerce accessible to Tier 2 and Tier 3 markets, thanks to the government’s Digital India initiative. This has enabled fashion and other brands alike to target the country’s non-metro towns and cities as future growth areas while giving the clientele here options besides the tried-and-tested names, and the opportunity to stay in touch with the latest trends in the fashion domain.
Because, when it comes to fashion, brands and collections are the same almost everywhere, and online shoppers are not guaranteed any exclusivity when they go looking to add to their wardrobes. Hence, now, they are more than willing to try out – and accept – labels that don’t come with the big-city tag, and to experiment with brands that are new to the market, and of which little is known.
In fact, the very thought of helping homegrown brands from locations off the fashion radar, in towns and cities away from the major urban centers, has empowered patrons in these places to own and wear such labels with pride. And while the brands may lack the staying power and cachet of the top-of-the-line labels, they do understand the power and magic of digital. So, assisted by on-off lockdowns and a population habituated to virtual shopping, they are evolving by adapting to the digital savviness of the consumer as well as the changing face of the industry.
The success of homegrown brands has been further driven by the ubiquity and high impact of influencers. Alongside, the rise of influencer marketing has given small-city youth a platform to leverage their presence on social media and earn a decent living. Fashion offers rewards as much as it lifts spirits and boosts confidence.
The well-heeled and well-travelled may still opt for high-street chains such as Zara, Marks & Spencer or H&M (among many others) but a growing number of Indians are much less hung up about the ‘name’ than their predecessors once were. And the reason behind this change is the fact that there are many more indigenous designers and labels out there, a majority of them boasting creations of great standards, and more than capable of giving British, European and American brands a good run for their money.
Moreover, these made-in-India brands are nowhere near as overpriced as some of their international counterparts are. In fact, they are very reasonable on the average middle-class pocket, offering fashion and lifestyle that is affordable for you and me.
The metros may be where all the action is, but hidden from the eyes of many metro denizens is what’s happening in India’s Tier 2 and Tier 3 cities. Already, girls and boys from these urban spaces form a sizeable chunk of service economy across the country. This is a demographic that is growing, and it is one that will constitute a greater part of the workforce of tomorrow’s India. And, as their profiles grow, so do their ambitions. These confident Indians seek nothing but the best—in clothes and accessories, in gadgets and cars, in holidays and experiences.
There are e-commerce marketplaces and e-retailers successfully catering to and answering this swelling demand. Yet, while women’s wear and menswear might make up the bulk of the sales, Mrs and Mr are just as interested in jewellery, cosmetics and home décor—and when it comes to clothes, their junior or teen daughters and sons don’t want to be left behind.
It really is a whole new ecosystem – of hip and homegrown fashion and lifestyle brands, and their customers who are looking to keep themselves up-to-date with the latest trends. And in this ecosystem, the fashion influencers are key facilitators, playing an important role by sharing styling ideas and tips—to bring out the best in you, to make you look good.
Thankfully, gone are the days when fashion in India was a preserve of the elite and the wealthy, and that is surely for the better. Because its increasing inclusivity has exposed the majority of Indians to lifestyle choices they never had. It’s of little surprise, then, that homegrown brands are making a beeline for Tier 2 and Tier 3 cities, for it is here that cash registers are ringing at their loudest. When it comes to fashion, there’s no more happening place in the country than the small-town India of big dreams.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Adobe.
The digital world of now craves innovative digital experiences to be created for all those who live in it and Adobe is one of the software giants that is proving to us time and again that we always have something more to think and to create.
Adobe Inc., formerly called Adobe Systems Incorporated, is a software company that offers a line of products and services used by professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, delivering, measuring, optimizing, and engaging with compelling content and experiences across multiple operating systems, devices and media.
The Company’s Creative Cloud addresses the needs of creative professionals. Its creative products are used to create printed and online information people see, read and interact with every day, including video, animation, mobile, and advertising content.
If you are curious to learn the story of this software giant, then this StartupTalky article brings you all you need to know about Adobe including when was Adobe founded, Adobe founders, Adobe competitors, Adobe subsidiaries, Adobe Inc. revenue, Adobe mission statement, Adobe customer stories, Adobe company size, company information and more.
Adobe Inc., (formerly Adobe Systems Incorporated) during 1982 and 2018, is an American developer of printing, publishing, and graphics software. Adobe was instrumental in the creation of the desktop publishing industry through the introduction of its PostScript printer language. Its headquarters are located in San Jose, California, US.
Adobe is focused on the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software. Adobe is best known for its Adobe Flash web software ecosystem, Photoshop image editing software, Adobe Illustrator vector graphics editor, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.
Video editing, animation, and visual effects software
Adobe Premiere Elements
Adobe Spark Video
Adobe Premiere Pro
Adobe After Effects
Adobe Character Animator
Adobe Prelude
Adobe Animate
Elearning
Adobe Captivate
Adobe Presenter Video Express
Adobe Connect
Adobe Server software
Adobe ColdFusion
Adobe Content Server
Adobe LiveCycle
Adobe Audio editing
Adobe Audition
Adobe for Business
Adobe for business is something really common today. Adobe is largely used for fo meeting the daily business requirements along with that of the individuals. Some of the essential tools that Adobe makes available for businesses are:
Creative Cloud for Teams
Creative Cloud for Enterprise
Document Cloud for Business
Adobe for Education
Adobe also fulfills a wide range of educational requirements with its effective study materials that include discounts for students and teachers, schools and universities, and other digital learning solutions.
Adobe Enterprise
Adobe Enterprise is not unknown to the world of digital providers and professionals. When it comes to Adobe Enterprise, the company website lists:
Adobe Experience Cloud
Adobe Creative Cloud for Enterprises
Adobe Document Cloud for Enterprises
Adobe – Industry
The software industry to which Adobe belongs was last valued at $389.86 billion in 2020, the compound annual growth rate (CAGR) of which is estimated at 11.3% from 2021-2028. The overwhelming growth of the software and the services and their innovations is expected to continue since more or less every other industry is riding the digital waves.
Adobe – Founders and Team
The company was founded in 1982 by John Warnock and Charles Geschke.
John Warnock and Charles Geschke, Founders of Adobe
Dr. John E Warnock
One of the founders of Adobe, Dr. Warnock was the Co-founder and former chairman of the board Adobe Systems Incorporated. A career that spanned more than 3 decades with Adobe, Warnock’s mission, vision and passion were all integral to the success of the software company. Warnock started as the Founder-President of Adobe during the first 2 years of the company and then became the CEO of Adobe for a period of 16 years. He retired from the position of CEO in 2000 and as the CTO of the company in 2001. Warnock served as the Chairman of the Adobe Board from April 1989 to January 2017. Geshke was also appointed as the Chairman in September 1997, and they jointly served in the same position since then. Warnock is still among the Board of Directors of Adobe.
Before founding Adobe, Warnock served as the Principal Scientist at Xerox Palo Alto Research Centre. Dr. John Warnock previously worked with Evans & Sutherland Computer Corporation, Computer Sciences Corporation, IBM and the University of Utah, and in all of them, he held key positions.
Dr. Warnock has a Doctorate in Electrical Engineering (Computer Science) along with a Bachelor’s and a Master’s in Mathematics and Philosophy from the University of Utah. Warnock has eventually received the National Medal of Technology and Innovation. Besides, he also received an honorary degree in Science from the University of Utah.
Charles Geshke
Another founder of Adobe, Charles Geshke is known as the Co-founder and Emeritus Board Member of the software giant. It was through his mission and vision along with that of the other founder that Adobe took its shape and has scaled this large. After founding Adobe with Dr Warnock in 1982, Geshke served as the Chief Operating Officer of Adobe from April 1989 and served the same post till he retired in July 1994. Geshke served as the President of the company from April 1989, and he continued retaining this position also till he announced his retirement from the same in April 2000. The position of the Chairman of the Board of Adobe was retained by Geshke along with Warnock from September 1997 to January 2017, while he remained a member of the board till April 2020.
Before he co-founded Adobe, Geshke was the founder of Imaging Sciences Laboratory at Xerox Palo Alto Research Centre along with being the Principal Scientist and Researcher at Xerox PARC’s Computer Sciences Laboratory.
Geshke was also awarded the National Medal of Technology and Innovation along with Warnock, which is hailed as one of the nation’s highest awards that felicitate scientists, inventors, and engineers. Charles Geshke has received a PhD degree from Carnegie Mellon University, and a Master’s degree in Mathematics along with an A.B. in Classics from Xavier University. Geshke passed away on April 16, 2021, and the passage of a man of his stature is ought to leave a void in the tech ecosystem.
Speaking of the Adobe company size, Adobe has been estimated as a firm that runs with more than 24K employees in strength as of 2021.
Adobe – Startup Story
While employed at Xerox Corporation’s Palo Alto (California) Research Center (PARC), the two computer scientists had developed a programming language specially designed to describe the precise position, shape, and size of objects on a computer-generated page. This page description language, later known as PostScript, described such objects as letters and graphics in mathematical terms, without reference to any specific computer or printer. Any device capable of interpreting the language would be able to generate a representation of the page at any resolution the device supported. When Xerox declined to bring the technology to market, Warnock and Geschke formed their own company to do so, naming it after a creek near their homes.
Adobe – Mission and Vision
The Adobe mission statement is “to move the Web forward while also giving Web designers and developers the best tools and services in the world.” This statement shows that Adobe is all about the transformationanddevelopment of the technological niche through its software.
Adobe’s vision is of empowering digital businesses.
Adobe – Name, Tagline, Logo and its Meaning
The name of the company, Adobe, comes from Adobe Creek in Los Altos, California, which ran behind Warnock’s house. That creek is so named because of the type of clay found there, which alludes to the creative nature of the company’s software. Adobe’s corporate logo features a stylized “A” and was designed by Marva Warnock, a graphic designer who is also John Warnock’s wife.
The Adobe logo was designed by Marva Warnock, a graphic designer and wife of one of the company’s founders, John Warnock.
Adobe’s Logo Evolution
The current Adobe Systems logo features the alphabet “A” portrayed in white on a red background. The emblem is based on the original logo which displayed the company name “Adobe Systems Incorporated” on a bluish-gray background.
Adobe has a segmented market business model, with slight differences between customer segments. The company targets its offerings at individuals, small/medium businesses, and enterprises that wish to use digital media and marketing services for varying purposes.
Value Proposition
Adobe offers three primary value propositions: accessibility, innovation, and brand/status.
The company creates accessibility by offering a wide variety of options. Customers can access its software from any device, including computers, tablets, smartphones, and televisions.
The company has embraced innovation from the very beginning. For a long time, its PostScript was the only page description language available for multiple-computer environments, such as corporate office networks.
The company has established a strong brand as a result of its success. It is one of the largest software firms in the world, generating $4.8 billion in revenues in 2015, and bills itself as the global leader in digital marketing and media solutions. It processes more than 40 trillion data transactions a year through its software-as-a-service products. Lastly, it has won many honors, including placement on the “100 Best Corporate Citizens” list by CR Magazine (2015) and the FTSE4Good Index (2015).
Channels
Adobe’s main channels are its website and direct sales force. It also acquires customers through retailers, distributors, software developers, system integrators, independent software vendors, value-added resellers, and original equipment manufacturers (OEMs). The company promotes its offering through its social media pages, online advertising, attendance of trade shows and conferences, and event sponsorships.
Customer Relationships
Adobe’s customer relationship is primarily of a personal assistance nature. It assists customers in the following ways:
Consulting Services – The company maintains a professional services team that designs and implements solutions for clients. It also utilizes partners such as system integrators, resellers, digital agencies, and solution partners to provide advisory services.
Customer Success Account Management – The company provides Customer Success Managers for its largest customers. The managers work with them individually to address unique needs.
Technical Support – The company offers enterprise support and maintenance services to subscription products and perpetual license customers. Specific offerings include technical support and product upgrades and enhancements. It also offers short-term options such as fee-based incident support.
Training Services – The company offers a comprehensive selection of training services, including classroom and virtual course programs delivered by its training professionals and partners
Key Partners
Adobe maintains the Adobe Partner Connection Program, which includes the following sub-programs:
Reseller Program – Includes members who distribute and sell Adobe’s digital media products and solutions.
Training ProviderProgram – Includes members who provide commercial instructor-led training on Adobe products.
Technology Partner Program – Includes members whose products and services extend, enhance, and support Adobe solutions.
Adobe Solution Partner Program – Includes members who deliver end-to-end digital marketing solutions and services that drive successful online initiatives.
Key Resources
Adobe’s main resources are its human resources. These include engineering employees who design and develop its software products, sales/marketing staff who promote them, training/consulting staff who provide instructional/advisory services, and customer service staff who offer support.
The Adobe revenue model depends on the revenue that the company earns from 3 major verticals, which are – Subscriptions, Products and Other Services.
Subscription Revenue
A major portion of its income comes from the subscription services Adobe offers. The Adobe collection boasts of 20+ apps with 19 subscription plans for its users. According to the Adobe financial reports, $11.26 billion (87.5%) of the total revenue collected by the company in FY20 came from subscriptions. The subscription packs of Adobe products and services range from $4.99 to $79.99 per month.
Product Revenue
Along with licensing its apps as subscriptions, Adobe also believes in licensing its apps in other forms as well. This includes licensing of the Adobe software products to be used by the users on their premises or that of the organisation they work for. In such circumstances, Adobe offers purchasing plans on a permanent basis for a fixed period of time and based on the usage for certain of “Adobe’s OEM and royalty agreements.” This vertical successfully brought in $507 million of revenues in FY20.
Other Services and Revenue
The other revenues that Adobe earns, comes from another vertical titled as “Services and other revenue”. This vertical of revenue helped the company earn $735 million in revenue in FY20.
Adobe has raised a total of $2.5M in funding over 1 round. This was a Venture Round raised on Oct 1, 1984, led by Apple.
Adobe – Investments
Adobe Systems has made 26+ investments in total. Its most recent investment was on September 14, 2021, when Adobe invested in the Series B round of Truepic, where it has poured in $26 million in funds.
It has previously invested $13.7 million in Tiled after the investment of $10 million in Zeroheight.
Date
Stage
Amount
Organization Name
September 14, 2021
Series B
$26M
Truepic
September 8, 2021
Series A
$13.7M
Tiled
August 3, 2021
Series A
$10M
Zeroheight
May 23, 2021
Seed Round
$3.5M
Opulence Images Atlanta Georgia
May 19, 2021
Series A
$12M
LucidLink
May 18, 2021
Seed Round
$2.5M
Cortex
October 5, 2020
Series D
–
SkillShare
May 25, 2017
Series H
$65M
Demandbase
Jul 15, 2015
Series G
$30M
Demandbase
Feb 19, 2015
Series D
$32M
Livefyre
Nov 4, 2014
Series F
$35M
Gigya
Oct 13, 2014
Series F
$15M
Demandbase
Mar 28, 2013
Series D
$15M
Demandbase
Jan 1, 2012
Venture Round
$1M
Convo
May 12, 2011
Series C
$10M
Demandbase
Aug 25, 2008
Series B
$8M
Demandbase
Jun 3, 2008
Series D
$30M
Veoh
Adobe – Acquisitions
Adobe has acquired 60 companies to date (November 22, 2023). The last company, Rephrase.ai, was acquired by Adobe on November 22, 2023. The company acquired Marketo in September 2018 in a deal worth $4.8 billion. This acquisition of the market-leading cloud platform for B2B marketing engagement was hailed as the largest acquisition in the San Jose-based software giant’s history.
Here’s a list of the 10 recent Adobe acquisitions:
One of their most impressive moves was their transition from a licensed software company to a completely cloud-based company. This was an incredibly expensive and arduous process, and is almost impossible for a company to get right—but Adobe did it, carving out a permanent place in the changing industry. And that’s only the latest example of how Adobe has continually made difficult and forward-thinking decisions to help the company thrive.
Adobe has made a lot of tough product decisions over the past 35 years, shifted and reconfigured the business, and maintained a loyal core audience. These decisions have paid off—Adobe closed 2017 with over $7 billion in annual revenue, and they currently have a market cap of over $95 billion.
Being a revolutionary invention, founded in 1982, Adobe has scaled by leaps and bounds, and has been trading in NASDAQ since 1986 under the ticker symbol “ADBE”.
The Adobe growth strategy revolves around expanding its target market to over $128 billion by the end of 2022. It aims to accomplish this mission by leveraging the shift that the world is seeing towards digital markets and experiences. Adobe is planning to influence more and more people with its 3 key product verticals – Creative, Document, and Experience.
Adobe’s revenue grew 54.2% over 2016 to become $9 billion in 2018. Its revenues were expected to increase 53% to nearly $14 billion by 2021. The company achieved this target by crossing the $15 billion mark in revenues in Q4 of FY21. The total revenue earned by Adobe during FY21 is $15.79 billion, which represents a 20% YoY growth.
Year
Annual Revenue
2021
$15.79B
2020
$12.783B
2019
$11.171B
2018
$9.03B
2017
$7.302B
Adobe – Future Plans
Adobe is focusing on improving and building out its existing products. Along with that the company is also heavily investing in and preparing for the future. Adobe wants to help customers unify their data sources and bring better, more personalized experiences to website users across the globe.
Adobe’s growth strategy revolves around dramatically expanding its target market to roughly $128 billion by 2022 largely by riding the shift to digital business and experiences.
Getting to this $128 billion total addressable market has some interesting plot twists. At the company’s investor meeting, Adobe CEO said the growth strategy of the brand will be “to unleash creativity, accelerate document productivity and power digital businesses.” Digital Business and the customer experience market are expected to drive the bulk of Adobe’s growth.
FAQs
When was Adobe founded?
Adobe was founded in December 1982.
Who are the Adobe founders?
The Adobe founders are John Warnock and Charles Geschke.
The article is Contributed by Shalin Maheshwari – Co-founder of Meraqui.
Automation, digital platforms, numerous innovations, and technological advancements are all transforming the fundamental essence of employment in the corporate sector. Although these digital transformations were designed with white-collar labor in mind, they are also being developed for the blue-collar workforce.
Undoubtedly, the internet, wireless networks, e-commerce, and social media have drastically altered how we interact, live, and work today, especially since the outbreak of the pandemic. Software and algorithms have advanced to the point that they can execute complicated, cognitive, and repetitive functions across numerous commercial applications. The automation provided by technology such as robotics, artificial intelligence, and machine learning promises enhanced productivity, efficiency, safety, and, most importantly, convenience. However, concerns evaluating the impact of machines on work and people have existed since the very invention of machines.
Thus, let’s take a closer look at how technology can revolutionize blue-collar workforce management:
According to a recent PwC global survey, 37 per cent of workers are anxious about the possibility of losing their employment due to automation. Artificial Intelligence (AI) and Machine Learning (ML), for example, are making enormous gains toward developing cutting-edge products that can directly replace blue-collar labor. This is because these positions typically require labor-intensive tasks that intelligent machines can easily complete. Self-driving cars, automated cleaning gadgets, and food delivery drones are just a few instances of how technology can replace employees in their current professions. But this does not automatically imply that blue-collar employees will lose their jobs.
According to a World Economic Forum report, automation would certainly provide millions of new job possibilities in the future. However, even in blue-collar jobs, professionals will be required to have a working grasp of novel technology such as AI, ML, and data analytics. Professionals will need to undertake major and ongoing upskilling as the nature of occupations changes and become more tech-driven.
The growing influence of automation, technologies, as well as the accelerated pace of change in employee responsibilities and competencies, make a major shift in the workplace imperative. Many companies have recognized the need to upskill their workers and have already begun training personnel at higher levels of the business. But there are still a few.
More companies should strive to match staff at all levels with future technology, changing customer needs, and market movements. Companies can make all of their employees capable of adapting to tech-driven disruption within the firm and across the industry by doing so. It also assists blue-collar workers in gaining the knowledge and skills they need to face disruption head-on.
Companies must explain continuous changes to their workers in order to promote efficient learning and provide a smooth transition for the workforce. Leaders may see training blue-collar workers as a greater problem because they may not be familiar with or even aware of many of the cutting-edge technologies. However, if executives keep the following in mind, they can still carve out an enhanced workforce:
Map the Skills Gap
To find out where their blue-collar talent stands in terms of industry-specific skill sets and what competencies are necessary for the market for a successful transition, firms must construct a map of skill gaps. The data and advanced insights about skill gaps will essentially establish the groundwork for building a future road map for establishing development programs and mitigating the effects of the skill gap.
Engaging Modules
Organizations must provide compelling learning modules that are easy to understand for employees, especially in the form of videos and audio. They can also be translated into local languages to engage personnel in different parts of the world and make the content easier to understand. The course should introduce employees to the fundamentals and then build on that knowledge to expand their understanding of additional industry-specific principles.
Customized Learning
Customization of learning can help accomplish the objective of making modules more understandable for workers in a number of different ways. It’s crucial to remember that every employee is unique in terms of their skills, educational background, and even learning style. Since leaders and managers know their team’s problems and strengths better than anyone else, they can be involved in the formulation of training programs. Companies can use the buddy shadowing approach to get the best outcomes and foster an agile culture by encouraging peer-to-peer learning. They can use gratitude and recognition to empower employees while also guaranteeing nobody is left behind.
It’s simple – technological advancements don’t have to frighten the blue-collar workforce; instead, they should encourage them to master essential skills that will keep them equipped for the future.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Codleo.
Codleo is known to be one of the best digital transformer and CRM solution providers. It offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI. Founded by Late Mrs. Bimla Singh in 2019, Codleo aims to connect every business with its customers.
StartupTalky interviewed Mr. RS Maan (MD & Global CRO, Codleo) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how Codleo was started, its services, business model, growth, future plans, and more.
Codleo offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI. Amongst these services, Codleo offers Salesforce Business Consulting, Greenfield Implementation, Integration with other systems, and Support management as well. Moreover, the company takes care of a brand’s online presence along with extending marketing, automating the customer’s buying pattern, and marketing analytics services. These services are generally covered in the digital marketing portfolio of the company.
In addition to all the Salesforce & digital solutions, Codleo is a product developer as well. Codleo ventured into the product development on the Salesforce Platform and developed apps that are ideal for small & medium businesses such as a Project Management App (ProjecLeo), Vendor Management App (VenLeo), Recruitment Management App (HireLeo), and Human Resource Management App (HRLeo).
Long term/short term vision – The vision of Codleo is to be a company with a heart works that overtime to achieve success for their expanding list of clients
Core belief – Codleo is working with a dream to connect every business with its customers. Every business should have access to their customer’s data in one click, to understand and improve the work processes & ensure customer delight
Codleo – Idea & Inspiration
The concept behind the formation of the company was to create an entity that functioned with a heart. The concept of the heart is important as the team believes in listening, understanding, empathizing, and batting for their clients. Codleo values its customers who are the kings, and the company is their soldiers for their success story. So, the company was formed with this objective in mind to be the best in the business but with a heart & soul.
Codleo is essentially a B2B service provider improving engagement/relationships between its customers and their customers via tech tools and solutions such as CRM and cloud offerings for specific roles and verticals.
Its foray into product development on Salesforce Platform has meant the development of selective applications which are ideal for Small and Mid-Market Companies. All these apps are built on Salesforce low code platform to offer a seamless & better experience to all users, a single platform to access all apps, and reduced IT infra & development cost, being a low code cloud platform as a service. These are the perfect fit for startups and MSMEs as they offer value for the investment as they are pocket-friendly as compared to other apps in the market. Plus they have been created especially for the MSMEs of India. There has been no pivoting from the initial product but tweaks may keep occurring to make improvements in the products.
Codleo has a subsidiary called Codleo Consulting Inc which has just been launched to serve the North American market and it has its very own CSR wing – The Codleo Foundation.
Codleo – Founders and Team
The Company was not founded overnight or on a whim. It was with great thought and deliberation that the idea to form a company that operated with ethics, sensitivity & people focus germinated. Late Mrs. Bimla Singh is the founder of Codleo. The co-founders of Codleo are friends – Mohit Sharma and Rahul Ray.
Codleo Founding Members
Mohit Sharma | Co-founder, Codleo
Mohit Sharma is a technical graduate, a 10x Certified Salesforce solution engineer, CRM advisor with over 10 years of experience implementing Salesforce. He is currently handling the complete delivery of Codleo consulting. He is also an Advisory member and speaker at The Codleo foundation. He is responsible for masterminding, outlining, and developing projects.
Rahul Ray | Co-founder, Codleo
Rahul Ray has a background in the travel & hospitality industry of over 25 years. He is currently serving as Director and the marketing head for the Codleo Foundation, the CSR wing of the company.
RS Maan | MD & Global CRO, Codleo
RS Maan – MD & Global CRO, Codleo
Mr. Maan has 20+ years of experience in Business Development, Account Management, Market Research, Sales & Strategy Development, Leadership & Operations in the IT software industry.
Team & Work Culture
The team currently has 65 plus Codleons. Hiring is conducted by the HR department via different means such as job websites, social media channels like LinkedIn, educational institutes, and referrals.
“Our work culture is one of team spirit, collaboration, innovation, learning, diligence, work ethics, and a growth mindset” – says RS Maan, MD & Global CRO, Codleo.
Codleo Team
Codleo – Ideology behind name, tagline & logo
Codleo’s name has been derived through an amalgamation of two words — Code and Leo (Lion). The former stands for coding and Leo/lion represent courage to undertake bold decisions and resilience in the face of challenges because, as per Codleo, there’s no life without challenges.
Codleo’s logo is a lovable & cherubic young Lion/Leo whose name is Riki.
Codleo Logo
Codleo’s tagline is “Company with a heart”. It represents its core principle to put itself in the shoes of its clients, understand their pain & issues and work for their success.
Codleo – Business Model & Revenue Model
Codleo is essentially a B2B service provider. Codleo’s revenues are based on the services provided to its clients. It operates on a 10-20% markup on its services/invoicing.
Getting brands and businesses to trust a Startup with Work is never easy with many rocky paths. The initialization of Codleo was not easy. However, the team believed in themselves during the initial days of launch. This confidence helped them to persuade brands to give them a chance slowly and steadily since no brand wants to work with new players who aren’t tried and tested.
Within a year of the launch in April 2019, Codleo acquired around 32 customers who are a mix of start-ups, MSMEs, and enterprise giants. These customers are from different industries but mainly from manufacturing, education, healthcare, and Nonprofit. The company has secured its standing in a short period of time due to its adherence to best practices, client-first focus & the quality of solutions offered by Codleo.
The startup’s cost-effective and diligent services, adhering to best practices, ethics, use of the latest tech and solutions, and trust have helped it to retain and expand its growing family of customers around the world. Codleo does not spend money in any traditional form of marketing. It only promotes via social marketing channels and referrals.
“We do not undertake any marketing campaigns. Our content/satisfied customers are our brand ambassadors/marketing campaigns and many refer our businesses to us and it goes on” RS Maan added.
Codleo – Challenges Faced
“At the very beginning, we faced the issue of manpower joining the startup. People don’t wish to join startups as they feel their future is shaky/unsure and don’t want to risk their careers & stability” says Mr. Maan.
Gradually over time when customers started trickling in, trust developed and the company started stabilizing, this issue of manpower faded away. The initial team had come on board as they had trust & valued the management’s determination/confidence to make sure that the venture succeeded.
CSR Wing Codleo Foundation and manpower solutions wing Codleo Staffing have been launched
Codleo Consulting Inc for tapping into the market USA market has just been launched
Codleo – Funding
Funding as of now has been the personal investment by the managing director. Plus there has been funding by professionals in various tech domains that have joined hands with Codleo in the capacity of advisors and so on.
In the near future, Codleo wants to focus on MSMEs and Global businesses not only in India but also in North America, Canada, Australia, and the UK. In North America, Codleo Consulting Inc has been incorporated, and soon they will start operations in the East Coast area of the USA. The company is also deciding to open its delivery centers in Hyderabad and the hills of North India to capture the right talent.
The company wants to introduce CRM as a subject in collaboration with educational institutions especially under technical programs like B. Tech and get young Indians trained in Salesforce as a technology. Codleo is also taking the initiative of giving profit/share to the employees who are contributing significantly to the growth of the company to boost employee motivation.
It is seeking to get more business from companies overseas to provide Indians employment and boost the country’s economy and play a humble role in the country’s progress. Codleo proposes to be a company with around 500 Codleons by 2023.
Codleo – FAQs
What is Codleo?
Codleo is one of the best digital transformer and CRM solution providers. It offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI.
Who are the founders of Codleo?
Codleo is founded by Late Mrs. Bimla Singh in 2019. Mohit Sharma and Rahul Ray are the co-founders of Codleo.
How does Codleo make money?
Codleo’s revenues are based on the services provided to its clients. It operates on a 10-20% markup on its services/invoicing.
What is the meaning of ‘Codleo’?
Codleo’s name has been derived through an amalgamation of two words — Code and Leo (Lion). The former stands for coding and Leo/lion represent courage to undertake bold decisions and resilience in the face of challenges because, as per Codleo, there’s no life without challenges.
The opportunity for digital transformation for organizations remains a constant presence that is becoming a prerequisite to success. According to the latest IDG State of Digital Business Transformation report, which monitors the state of digitalization in businesses, over 44% of organizations have already put going digital at the forefront of their decision-making processes, operations, and end-user engagement.
To be competitive, viable, and profitable in an increasingly digitalized environment, today’s businesses are focusing on digital transformation.
While technology is often connected with digitalisation, it is merely one of the levers that propel the company ahead. The holy trinity of people, process, and technology remains the foundation for successful transformation, but these skills have been reinterpreted for the digital ecosystem.
Success will be determined by getting people, process, technology, and data right, regardless of the urge to transform, pull or push. These four forces facilitate transformation, but they also have the potential to sabotage it. This is how you can make digital transformation work for you.
Below are some key drivers that push businesses to undergo digital transformation.
Survival
Advances in digital technology have taken the economy and the business field by storm. The latest technology, New software, enhanced equipment, and better processes emerge overnight, which could make or break a company if it does not get on board and ride the waves of change.
The effects of these advancements mean more significant innovation, more opportunities, and heightened efficiency for the business. However, without digital transformation, these benefits remain an unreachable goal. Companies are faced with a choice: to sink or swim.
Drivers of Digital Transformation
Customer Expectations
Almost anything and everything can now be accessed with a click of a button. Boundaries such as location are no longer an obstacle for someone from Asia who wants to order merchandise from North America. Furthermore, what used to be months for the item to be shipped has been shortened to one or two weeks. This increase in convenience gave companies like Amazon the upper hand in the industry. Today, when someone purchases anything online, he or she expects a shortened shipping period because of the standards established by the big players.
On the business side, companies are forced to continuously improve their processes by leveraging digital tools to give their customers the best experience possible. It also through digital means that a company could reach out to its end-users to obtain valuable information and feedback.
Need For Speed
CIO of the InterContinental Hotel Group, Eric Pearson, noted that there had been changes in the industry wherein it is no longer about the “big beating the small” but the “fast beating the slow.” Technological advancements will continue to emerge – it’s up to the company whether to adapt and transform or to wait and potentially lose to those who were quick to act.
Role of AI
Artificial Intelligence is another key driver that pushes businesses toward digital transformation. Beyond self-thinking robots, AI in the business context refers to practical systems that automate tasks once governed by humans. AI is comprised of the following core ideas:
Comprehension – The ability of a system to discern and analyze data and transform it into valuable information.
Sensing – Components that collect text, voice, image, or other forms of input from systems.
Analysis – Components that implement algorithms or a set of rules on problem-solving capabilities.
Guidance – The ability of a component to request human assistance, verification, or approval.
Action – A component that could “act on its own” without the efforts of a human, such as paying a bill online or submitting reports to a company portal.
The Emergence of Infrastructure Automation Software
With the spotlight focused on digital transformation, a niche was created, and companies that could provide a smoother transition to digitalization emerged. These companies develop software catered to the requirements of an organization that streamline the entire process. Because time is of the essence for businesses and the ability to adopt digitalization in the shortest period provides a competitive advantage, enterprises utilize infrastructure automation software.
The road to digitalization is a fast-paced and volatile journey. Fortunately for businesses, there are many tools available that could make the adventure more feasible and worthwhile.
Conclusion
For today’s business, digital transformation is the most crucial potential. It’s not so much about having a choice as it is about knowing how to handle it. While all three traditional change levers – people, process, and technology – must all play a part, it is without a doubt data that distinguishes today’s urgency and opportunity.
Businesses that were fast to provide a digital face to their end customers are still failing to reflect that strategy in the middle and back end of their operations. Nonetheless, it is from there that true change emerges. The client-centricity that determines success will be driven by collecting data about everything and feeding it back into increasingly automated solutions. The possibilities are limitless.
FAQs
What are digital business drivers?
Survival, Customer Expectations, Role of AI, etc.
What is digital transformation? or What is meant by digital transformation?
Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements.
What is digital transformation examples?
AI-powered chatbots that answer simple customer inquiries serve as a welcoming presence on your website, reducing the time customers have to wait to reach an agent.
What is the purpose of digital transformation?
Digital transformation involves optimizing processes and making workflows faster, easier, and more efficient because instead of spending hours processing paperwork, you can create digital workflows which increase efficiency and allow employees to focus on other activities.
Digital transformation is the fundamental transformation of a brand by integrating digital technology into its processes and operations in a bid to leverage the potential and opportunities that digital technologies present to today’s businesses.
It is a cultural change that challenges the status quo and streamlines business processes and customer expectations to meet the present and future shifts in business trends.
Indeed, in this digital age, any company that intends to compete favorably would necessarily inculcate digital transformation in its vision. That said, here are some of the reasons why your businesses terribly needs digital transformation.
Digital transformation is helping businesses to focus on their customers’ insight to grow their business. With the elimination of geographical barriers and the globalization of commerce, there is increasing competition among brands on a global scale.
Today all you need is an online presence and top-notch business intelligence to be able to transact business with partners who are continents away. Companies that have not aligned with this trend will continue to miss out on this opportunity, while those who have embraced digital transformation reserve the potential for limitless expansion and growth.
If your business has not incorporated digital transformation in its operations, regardless of how long it has been established, you stand the risk of stagnation and losing out to the newer digital start-ups. You could remedy this situation by hiring professionals that render business transformation services to put you back in the front of the pack.
Enhance Business Intelligence
Digitization has increased the level of business intelligence that companies have access to. Artificial intelligence machines effectively analyze big data gathered via digitally enhanced means. The level of analysis is beyond human capacity and provides the kind of insights that allow modern businesses to anticipate and meet the needs of their target market effectively.
Thus, digital transformation is making brands more prominent and better by providing improved business intelligence that plays essential roles in contemporary corporate environment.
More modern businesses now desire enhanced agile hybrid IT services and flexible networking capability. Revolutionary artificial intelligence handles a lot of mundane tasks, thus allowing employees to focus on core business functions. This move away from manual processes and automated processes increases staff efficiency, motivation, and makes them more useful.
To keep your employees motivated and loyal to your company, you need to invest in providing them the best working experience in the organization. Your staff will be better motivated when you make their jobs easier.
This motivation translates to increased productivity and improves your business operations in the long run. Digitally transform your business using top-notch business transformation services and amplify your employee efficiency.
Your customers can make or mar your business. Their transactions with you are subject to how well you meet their expectations of a seamless experience across all touch points. That is why you need to take advantage of the potential of digital transformation to create the best possible user-experience for them. Leverage digital means to interact with your customers, sourcing more valuable information about them that you could apply in marketing campaigns.
Traditionally, an enterprises buy customer data from market-research firms, but Unilever chose to build its own database. They built their database using information from customer registrations, store loyalty cards, and third-party sites—all of which eventually exceeded 900 million individual customer records.
Unilever matches the scale of its data with the scale of small teams. “Digital hubs” around the world gather analysts together to study consumer traits, segment the traits into hundreds of categories, and build content to serve them. These teams are made even more agile with the support of an extensive artificial intelligence (AI) system that can help predict upcoming trends.
Conclusion:
Don’t stay behind time. Move on from the Stone Age into the Jet Age leveraging on the innovative digital transformation mastery of Kanerika. Your rivals are already jumping on the business transformation bandwagon, you can’t risk coming to the party late.
In manufacturing and other industries alike, participating in the “digital revolution” has become an absolute necessity. You are probably behind the curve if you’re running a modern business without embracing some digital transformation, and fortunately more and more business owners seem to be realising as much. Even when you welcome this kind of transformation though, there are a lot of specifics to sort through – most notably where to prioritise your efforts and spending.
To that point, we wanted to identify a few key areas where you should and shouldn’t be spending in the process of digitally updating your business.
Where You Should Spend
Supply Chain Analytics
Particularly if you’re running a manufacturing business, it’s imperative to take advantage of some of the wonders of modernised supply chains. And as we’ve previously noted on ‘Key Drivers of Digital Transformation’, these can be key to your company’s survival. Today, investing in digital technology related to this specific aspect of your business can result in significant improvements in efficiency. Through connected sensors on inventory, tracking software in vehicles, and even automated inventory monitors in stores, the modern supply chain can be largely automated. Generally, the benefits are worth the investment, at least for a business of a certain size.
Web Upkeep
No matter what industry you’re in, maintaining a strong and appealing modern website is likely one of the most important things about your business. Today’s consumer can recognise a site that’s poorly built, lagging on updates, or otherwise dissatisfying in a moment, and it can give the appearance that the entire business is unreliable. While some may opt to keep a web designer or two on hand to address these concerns, this is another area in which digital investment can have a positive effect, too. Even once a site is up and running, Updatable states that you can now fix errors and tweak the site without having to undergo any drastic development efforts. This can be done through relevant software and apps, and makes it much easier for the modern business to keep a site up to date and address any issues that arise.
Digital Marketing
This can seem more like an external effort, but it’s still one that’s essential for any business looking to be competitive in the modern world. It’s also a broad area to focus on, but one in which strategic investment can go a long way. Ideally, your digital marketing effort should evolve some combination of content optimisation, SEO practice, social media outreach, and – to drive all of the above – data analysis of your own engagement. Whether you learn to manage all of this in house or you hire digital marketing professionals, these steps stand to significantly increase the attention and business your company generates, which makes them well worth some cost.
Where You Shouldn’t Spend
A Mobile App (for its own sake)
Today, if you ask the question of whether or not a business needs its own mobile app, you’ll find there’s little debate – the answer tends to be an unequivocal yes. Mobile apps offer a lot of benefits, and many have taken to describing them essentially as the new websites, in terms of how essential they are in business. We wouldn’t dispute that point in general, but we would advise anyone looking to invest in this category to be honest and introspective about it. Exploring the question of apps for businesses, Entrepreneur noted that some apps seem like solutions in search of problems, which is almost another way of saying some of them are a waste of resources. If you invest in this kind of project, be sure that description doesn’t fit your app. If it’s going to solve specific problems or add needed features to your business, it may be a good idea; if not, you may do just as well making sure your website is optimised for mobile access and leaving it at that.
Robust Accounting Software
Here, as with a mobile app, our advice isn’t to skip the idea altogether, but rather to approach it on a basis of need. When you read today about the essential digital upgrades businesses of all kinds can take advantage of, you tend to run into lists of the best accounting software, the most worthwhile premium services within them, and so on. It’s absolutely true that these software programs can save a lot of time, money, and energy keeping a business’ finances in order. However, odds are if you’re just beginning to explore the idea you can get by with a fairly basic version of modern accounting software. If in time your business demonstrates a need for more robust software, you can always upgrade. But in the meantime, paying for a high-end program is likely unnecessary.
Gimmicks
This is a vague assertion, but it’s still one to keep in mind. Spending on digital upgrades that practically and measurably improve a business is not only advisable, but necessary; spending on tech-oriented gimmicks in an attempt to impress consumers is a waste, if those same gimmicks don’t provide clear benefits. The Enterprisers Project described the idea of front-end focus as something that can be a “sneaky money-waster,” and made much the same argument: “In their eagerness to deliver new digital capabilities to customers or business users as fast as possible, many organisations funnelled money into digital front-ends,” the publication noted with regard to studied cases. Examples of this kind of waste can vary greatly, but more generally it’s worth asking yourself before any spending on a new digital venture what specific back-end benefits it offers the business.
