StartupTalky

Tag: Digital Platform

  • 8 Ways To Convert GEN Z Leads For eCommerce Store

    When one looks back in time, one will notice how different the marketing strategies were. But those strategies worked fine for the generation ruling then. However, if you try to apply the same marketing techniques today, they will not give you profitable results. It is because the needs and preferences of the generation leading the market have changed a lot. Therefore, the marketing strategies should also be changed accordingly.

    Nowadays, most businesses want to target Generation Z, popularly known as Gen Z. If you also have the same goal, we will help you with some of the best lead generation ways that work for this generation. But before we delve in, you must know what Gen Z means. Simply put, it is the current generation of people born between 1997 and 2012. The oldest people belonging to Gen Z are around 25 years old; some are also married and have kids. This is the generation most brands want to target because they are the present and the future market. Keep reading to know how to convert Gen Z leads for your eCommerce store!

    Gen Z Leads For eCommerce Store

    What is a Lead in the eCommerce market
    The ways to convert Gen Z leads

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    What is a Lead in the eCommerce market

    Lead In The eCommerce Market
    Lead In The eCommerce Market

    Some people think that leads are those who buy from you, but that’s not true. Those who buy from your store are your customers and leads come before that stage. Leads are those target audiences who have interacted with your brand somehow. It can be by liking one of your social media posts, clicking on your ad, visiting your website, adding your product to their cart, etc. Lead generation is the most important step for any business because these leads are your future potential customers. So higher the lead generation, the more the chances of gaining loyal customers for your eCommerce store will be.

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    The ways to convert Gen Z leads

    Ways To Convert Gen Z Leads
    Ways To Convert Gen Z Leads

    Content Marketing

    Gen Z people love consuming content of all kinds, be it blogs, vlogs, reels, etc. Not just for entertainment purposes, but they love content also when they want to find out more about a certain product. Hence, if you want to bring in more leads, you need to create more content around your products. For instance, if you are selling blenders, try creating product description blogs where the buyer can learn all about the blender. Besides product descriptions, you can also create other interesting blogs with helpful tips and hyperlink your website within the content.

    The more information you provide about the products you sell, the higher your customers’ trust in your brand will be. They will be certain about what you are selling and how to use it. Eventually, they will click on the link, visit your website and take action. To gain success via content marketing, make sure you hire people who know how to create the right content for your target audience. Consistent content creation will help you reach potential customers quite easily!

    Advertising through Vloggers

    GenZ people love watching vlogs (ask those who patiently wait for an entire week just for a vlog from their favorite YouTuber). Getting in touch with vloggers and giving them the paid responsibility of advertising your brand can really help. They will make convertible “aesthetic” videos for your brand to help you advertise your brand to their own followers. Almost all eCommerce brands starting from skincare to clothing are using this advertising method to attract the attention of GenZ customers and so can you!

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    Getting the GenZ Attention through Bloggers

    Besides vloggers, you can also advertise your brand through bloggers (people who write on their website instead of recording a video). You might think that people don’t read a lot but that’s not true for the GenZ community. They love reading, especially on web! The more they read, the more they get to know about your brand, and the better it sells. So make sure you use the efficiency of creative bloggers at its best!

    Email Marketing

    Email Marketing For Beginners

    Well, you cannot be certain that your visitors will buy from you the very first time they visit your store. In that case, you need to stay in touch with them via email. Every time someone visits your store or clicks on your ad, ask for their email id. Soon you will have a list of contacts you need to mail regularly. Make sure you are not spamming their mailbox because they might unsubscribe from your mailing list. So instead, send them interesting emails that contain helpful information, coupon codes, customer reviews, etc. Limit it to three emails a week because too much of anything can become irritating in no time. You can also use email marketing to remind your leads to buy the product lying in their cart!

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    SEO (Search Engine Optimization)

    SEO For Digital Marketing
    SEO For Digital Marketing

    SEO is the current ruler of the digital marketing globe. Without it, you will have a hard time targeting a specific customer base for your products. There are many SEO strategies, on-page, and off-page, which you need to follow. For instance, when you create content, it should contain enough keywords to get a higher ranking on Google. But that does not mean you need to spam keywords because otherwise, your content will be ranked poorly on any search engine. This is just one example; there are many more SEO technicalities that an SEO strategist can help you with. So if you are launching a new eCommerce store, make sure you hire a reputed SEO specialist to reach your audience without any hassle.

    Social Media

    This goes without saying that Gen Z people are obsessed with social media. Pick anyone in the crowd, and you will see they are on at least one social media platform. Hence, social media is a powerful tool that every brand uses these days. Your brand must have an account on all the social media platforms where you post regular updates about your products, discounts, etc. You can also use social media ads to promote your brand widely. The most popular ones are Facebook and Instagram ads.

    Besides running ads and posting content, you can also collaborate with budding influencers and promote your brand via their page. Social media marketing is evolving with each passing year. Social media platforms are also introducing new and better ways of promoting brands. So use it as the hype of these platforms can help you market your store quicker and better!

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    PPC (Pay-per-click) Advertising

    PPC For Beginners

    Even though SEO marketing works more effectively, in the long run, you can also introduce PPC (pay-per-click) advertising on Google ads for better promotion of your brand. PPC helps you stay ahead of the competition by giving you a range of competitive keywords. That means your ads will show when someone searches for a specific keyword. For example, if you sell women’s garments, your ad will show under the search results of ‘dresses for women,’ ‘gowns for women,’ and other such keywords. After setting the ad, you need to determine how much you are willing to pay Google for each ad. Google usually shows those ads for which the PPC rate is higher. Hence, you need to find the market average PPC rate and set something close to that.

    Customization

    Benefits Of Customization
    Benefits Of Customization

    The same ads won’t work for all the customers because each audience base is different. Well, that does not mean you need to create thousands of different ads for different customers. Instead, you need to create specific sets of customers and cater to them the ads that relate to their present condition. For example, if you are showing maternity wear ads to someone who isn’t even married, then it won’t work.

    This applies to email marketing as well. Before sending a mail, you should determine whether it will be relevant to the reader. The right approach will be to set their age, income, demographics, and relationship status and learn more about their interests. For example, if a customer is interested in wedding-related content and they are engaged, it might be that their wedding is approaching soon. In that case, showing them ads for wedding products would be a great idea.

    CRO (Conversion Rate Optimization)

    8 Tips For CRO

    To find out what works best for lead generation on your eCommerce store, you need to apply the test and trial method. First, you need to test a few website layouts, landing pages, website info, products, etc., and see what is bringing in more leads. This process is known as the conversion rate optimization or CRO process. It helps you make the lead generation process easier by understanding the exact choice of Gen Z people. You can also hire a professional marketer for this job as they know better about what works best for a particular eCommerce niche.

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    Free Bait

    When creating a Facebook ad, you need to provide free bait that stands out. If your bait is something too common, people will hardly click on your link. Do proper market research to see what kind of baits work the best for your eCommerce niche, and then create something unique for your potential customers. For instance, if you are selling diet products, you can offer a free CD that talks about health and nutrition; make sure it is free of shipping charges as well. This makes unique and attractive bait.

    Conclusion

    Now that you know the procedures to take, maybe your eCommerce store will receive more Gen Z leads. Keep in mind that finding leads takes a lot of time and patience. Without putting a lot of effort into your market research, you cannot expect to receive quality leads. As managing the lead-generating process alone can become a little tiresome, you might need to engage a team of professionals.

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  • Don’t Go Outside, Dakoo Is Coming!

    Insights shared by Avkash Kumar, Founder & Director, Dakoo.

    Understanding the market’s need, Dakoo, a hyperlocal marketplace & delivery platform founded by Mr. Avkash Kumar in 2021, is dedicated to bringing the latest technologies to the market. What started as a modest beginning for Avkash Kumar in 2021 during the ideation phases of his hyperlocal eCommerce platform, to what the nation is going to recognize soon as a tech franchise brand “Dakoo”, – his journey has traversed many complexities of a true entrepreneur. In 2021, 2x start-up founders Priyam and Avkash, two IIT Kharagpur alumni, sowed the seed of a hyperlocal marketplace & delivery platform Dakoo, with the mission of empowering local businesses.

    Priyam and Avkash - Founders of Dakoo
    Priyam and Avkash – Founders of Dakoo

    Dakoo is looking to provide a superfast home delivery ecosystem just like Zepto. They have fast-growing start-up founders, just like their brand vision, with big dreams of getting into every Indian’s life and city, not only metro cities. Following the “Vocal for Local” motto of our honourable PM, Dakoo is also looking to decentralize the e-commerce industry by empowering the local vendors of India.

    Dakoo Tech Franchise allows small businesses to own recession-free tech businesses in their city and be a part of an exciting and innovative movement. When each city has its own eCommerce platform, local vendors can easily sell their products online and this will ultimately strengthen the local economy. With the advent of the franchise model, Dakoo is committed to bringing this technology to every city and town in India to help small businesses and entrepreneurs to grow exponentially especially considering the post covid situation.

    From Finding The Problem Till Getting Their First Seed Funding Of INR 2 Crores, Dakoo Super App Brings In Local CEOs Of Dakoo To Every City!

    India is a country with many cities. There are tier-one cities like Kolkata, and Mumbai; tier-two cities like Surat and Jaipur, and tier-three cities like Mangalore. India is predominantly a rural country, but people from tier 2 and 3 cities migrate to bigger cities for education or job opportunities. This leads to the unavailability of many employment opportunities in these smaller towns, which is a big problem for those staying there. Dakoo will provide thousands of employment opportunities in these areas in the near future by empowering the local economy. In India, 60% of local retailers are not digitally enabled.

    Dakoo Tech Delivery
    Dakoo Tech Delivery

    Out of the massive $1.1T Indian local retail market, more than 90% of FMCG sales take place through local retail. India has almost 86% of consumers who shop locally. Thus, statistically, most e-commerce players are projected to prefer Dakoo’s logistics service over other players because it can be scaled up with less cost. Dakoo’s business model is all about ensuring that small entrepreneurs get enough orders to sustain their businesses who are suffering from daily orders due to the easy accessibility of big Indian eCommerce giants.

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    How Dakoo Solves The Problem?

    Startups and small businesses face a lot of challenges. And while there are programs to help, they don’t solve one of the entrepreneurs’ biggest challenges: Time. Dakoo looks to help small businesses across multiple industries with marketing and sales services through an easy-to-use digital platform. To ease out ventures like start-ups and small businesses, which face a lot of challenges, Dakoo Super App brings in an entire framework of apps for Customers, Merchants, and Delivery agents with regular updates. This helps to enhance product quality as well as customer experience. Dakoo offers free home delivery from any local shop, whether it’s a vegetable shop, Grocery store, Restaurant, Thela, Electronics shop, or Supermarket. All deliveries are completed within 25 minutes by Dakoo’s super-strong delivery ecosystem. Dakoo plans to reduce this delivery time to 15 minutes by the year of 2023. Bringing this kind of comforts and privileges of metro cities to tier 2 and 3 cities, while competing in tier 1 cities simultaneously, is the goal of the super app. Dakoo also plans to bring an electric vehicle hailing platform to tier 2 & tier 3 cities in the near future. The company has a dedicated team of professionals who work hard to ensure that its products can meet customer expectations. They also provide a Franchisee App, which helps handle the city monitoring and management dashboard. It also allows them to control multiple delivery agents through just one app.

    The best part that would give a boom is the system of making sure to keep track of all orders placed by various customers using different delivery partners. It enables them to maintain high transparency throughout their entire business process. Apart from ensuring that they deliver the best services to their clients, they have made sure that they can make payments easily and quickly without any issues or delays. This helps them achieve maximum productivity without compromising service quality or efficiency levels. Dakoo also offers digital marketing services such as Digital Marketing, guerrilla marketing & branding material, Marketing pitch, onboarding & training Videos for merchant & delivery agents, the Initial level of Customer support, Merchant support & Delivery Agent support. This helps businesses gain visibility online, thereby increasing sales volume significantly.

    Grow your Sales using Dakoo
    Grow your Sales using Dakoo

    Want to Operate with Dakoo? Know How!

    Dakoo was designed to help entrepreneurs reduce costs and complexity. If you wish to use Dakoo you have to follow these steps.

    • You can Hire delivery agents who will be paid per delivery directly via the app.
    • Convince Merchants in your city to join Dakoo, using our marketing pitch video.
    • Conduct offline marketing & branding campaigns with materials provided by Dakoo.
    • Manage delivery escalation & feedback improvements.

    You will be responsible for any and all taxes and fees related to your business, as well as complying with local laws and regulations. This includes VAT, corporate tax, income tax, and more. You will also be responsible for any legal liabilities or other financial commitments that may arise from running your business. Make sure you comply with all applicable hiring laws and regulations, as well as labour standards. Protect your data by complying with all applicable data protection laws. And finally, make sure you are compliant with all intellectual property laws. The company recently took 10,000 interviews and going to award franchises to top 100 entrepreneurs.

    Dakoo award franchises to top 100 entrepreneurs
    Dakoo award franchises to top 100 entrepreneurs

    Growth Plans and Future Roadmap

    Dakoo’s service is growing in popularity among local entrepreneurs and small businesses. The company is focusing on building a system that can grow alongside them. In the next few years, they hope to leverage artificial intelligence to create a single platform where eCommerce and digital marketing are closely tied together. Dakoo recently secured INR 2 Cr from the Founders of FlyDining, helping them complete their vision of digitizing the local market. The investors, Mr. Pankaj Dhingra, Mr. Samir Dhingra and Mr. Shubham Singhal, have shown faith in the business model of Dakoo and invested for the better future of India.

    Being open to co-branding opportunities with EVs and looking to launch in tier 2 and 3 cities, Dakoo is all set to become an important part of how thousands of local business owners run their online operations. As soon as small businesses grow beyond local exposure and word-of-mouth promotion, it’s time to map out a growth strategy. Ideally, that means creating a set timeline based on specific milestones. Without these milestones ahead of time, it can be difficult to make smart decisions about how best to spend marketing dollars down the road when cash flow becomes an issue. If money is tight right now, consider scaling back advertising costs temporarily until revenue hits another level again. Here’s where all Dakoo will serve as a real Dakoo, for as a good one, for thousands of entrepreneurs and their businesses!

  • How to Sell to Gen Z? | Top 10 Marketing Tips and Strategies

    The boom of the internet, technology and social media have given the current generation i.e. Gen Z, the ability to know everything about different products or services without even buying them. Nowadays, people are keener to do their research and gather information before buying anything.

    The present generation is more inclined towards technology and exploring new possibilities. This gives them the opportunity to buy everything online from digital stores and websites.

    Due to this reason, the need for digital marketing is extremely crucial for any company that wants to sell their products and services to Gen Z. So, it is extremely important for businesses to establish online platforms where they can interact with their customers and sell their products.

    Why Selling to Gen Z Is Important?
    How to Sell to Gen Z?

    Why Selling to Gen Z Is Important?

    Gen Z is the post-millennial generation who is way smarter and more technological-advanced than their previous generations. They are the largest and growing generation who are born and brought up with technology from the beginning. They are more likely to inherit the world with new ideas and technology that will create limitless possibilities in the future.

    If you want to lay a solid foundation for your business in today’s time, then it’s important to know how to sell to Gen Z. They are different from the previous generations, you cannot trick them into buying anything. You have to be diverse and open-minded while forming marketing strategies. The previous generations i.e. the millennials and Gen X are not much familiar with social media and digital platforms.

    This means you need a different approach if you want to sell to Gen Z which is only possible by audience segmentation. Once you divide your audience into different segments/ groups, it becomes easier to make strategies that match their interest and expectations.

    Furthermore, the youngsters influence a greater percentage of their family spending. This makes Gen Z extremely crucial for the growth and expansion of your business.

    How to Sell to Gen Z?

    The following are some of the marketing tips and strategies that will guide you on how you can sell your products or services to Gen Z:

    Use Digital Platforms for Promotions and Advertisements

    Gen Z's Choice of Platforms for Following Brands
    Gen Z’s Choice of Platforms for Following Brands

    As you know, Gen Z is also the digital generation. Nowadays, every kid has access to smartphones, tablets, laptops and computers. This means they are more inclined towards social media and digital content. This is why marketers should make the right use of digital platforms to promote and advertise their products.

    There are multiple digital platforms like Facebook, Instagram, Twitter, YouTube, etc. that can be used to set marketing campaigns and interact more with your audience. The better the content, the easier it will be to sell to Gen Z. You must surround your marketing strategies around digital platforms so they can reach more audiences. Thus, making use of digital platforms is the topmost strategy that will help you to sell to Gen Z.

    Use the Latest Technology and Software

    Technology has advanced a lot allowing us to explore and accomplish great wonders. Gen Z is tech-savvy and marketers can use technology to provide them with an easy and smooth experience while they are buying your products and services. This will aid in better marketing of your products and help them to find and try your products easily.

    With the right technology and software, you can completely optimize your website so it can provide your audience with a better shopping experience. It won’t take long for the present generation to find a different website that offers the same product. Hence, ensure that your website is the place where people must look first before buying anything.

    Respect the Privacy of Gen Z

    Protecting your personal information and maintaining privacy is extremely important. Your personal data can be used against you to cause harm or scams and fraud on the internet. This is why Gen Z is more concerned to maintain their privacy and stay anonymous.

    Trying to get too much data can drive them away from your website and other digital platforms. Respect their privacy as they are extremely conscious about their personal information.

    Marketing always involves data collection from the audience. It helps them to know their customers and generate creative strategies to capture their attention. But ensure that your marketing strategies don’t invade someone’s personal space. Data collection must be ethical and non-invasive. So, respecting Gen Z’s privacy is a great way to attract them to your business and therefore, better potential for increased sales.

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    Create Quick, To-The-Point and Effective Online Content

    Nowadays, people are living a fast-paced lifestyle. A 10-second advertisement is also too long for Gen Z and they will skip it if there is nothing informative or does not interest them at all. The present era of Gen Z demands short and snackable content that can lure their attention towards your brand.

    This is why marketers must prioritise creating quick, to-the-point and effective content to sell to Gen Z. This will ensure that people are getting to know about your products and if your marketing is unique and creative it will definitely attract Gen Z to buy your products or services.

    Ensure Two-Way Communication With the Gen Z

    The key to selling to Gen Z is by meeting their needs and expectations. If your product can serve their needs then they will automatically buy your products. But to know their needs and expectations, you need to communicate with them and know more about their taste and preferences.

    Furthermore, it’s important to speak their language when you are trying to sell them. This is only possible when there is communication from both ends. Now, it’s much easier to communicate with your customers with the help of customer service, helpline numbers, comments and reviews and even through social media platforms.

    Focus On Selling Genuine and Authentic Products

    The present generation is extremely smart and it’s not easy to trick them into selling anything you want to. There are abundant sources where one can know the a to z about a product before buying it. It just takes a few minutes before people can post and share their experiences after buying something.

    If you want to sell to Gen Z then ensure that you have a brand image for selling genuine, good quality, and authentic products. Marketers must ensure that their marketing strategies provide a correct and genuine description of the brand. This will make people post positive reviews which will drive more audiences to buy from your website.

    Partner With Influencers and Celebrities

    Influencer Marketing Market Size Worldwide from 2016 to 2021
    Influencer Marketing Market Size Worldwide from 2016 to 2021

    In the digital era, your marketing strategies must focus on capturing more audiences from digital platforms and social media. There is no point in spending money on banners and posters which will hardly have any impact on Gen Z.

    The young generation tends to follow celebrities and influencers on Instagram. They are more likely to use products and services if they see them being used, especially by their favourite influencer or a celebrity. This will increase brand awareness and ensure that your products and services get more publicity. This is why partnering with influencers and celebs is crucial, so you can sell to Gen Z.

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    Maintain Price and Quality for Better Sales

    The quality and pricing of your product are essential especially when your target audience is Gen Z. The young lads have enough resources to compare your product with other brands in the market. If you are not selling good quality products at affordable prices then it can be difficult for you to create a good brand image.

    Moreover, the young generation is more into buying branded products and uploading pictures to social media to get fame and become popular. Hence, once you have a brand image in the market then you can set your price high and it will be easier for you to sell your products to this young generation.

    Let the Gen Z Know You Care About Them

    When talking about Gen Z, it’s essential to focus on their needs and interest. This proves that you care about them and you are trying your best to serve their needs. The young generation wants to be heard and they want products that will benefit them after using them.

    Moreover, irrespective of any generation people are more likely to believe in brands and companies that seem to have their best interest at heart and are not just trying to trick them into wasting their money. Your marketing strategies should focus on communicating with your target audience. If you are committed to providing better products and services they will definitely support you until the very end.‌‌ Thus, another great way to sell to Gen Z is by letting them know that you care about them and their needs.

    Don’t Promote Social Discrimination Through Online Content

    Gen Z is strictly against any kind of social discrimination. Be careful while making marketing strategies and online content. Ensure that it doesn’t promote racism, gender discrimination, religious intolerance, or any kind of social discrimination that deprives a particular group or society.

    As marketers, you must review the content before uploading it on digital platforms and ensure that it is appropriate and respectful to all groups and society. This will help you to connect with the majority of the audience and make it easy to sell your products and services to Gen Z.

    Conclusion

    If you want to sell anything to Gen Z, ensure that your company and brand have a reputation and a strong hold over digital platforms through social media and online content. Gen Z is incredibly smart and they have the technology and internet to do research before purchasing anything.

    The above-mentioned are some marketing tips and strategies that will help you to sell to Gen Z. They are more driven by technology and the internet, so make sure to stay updated with the latest technology and software. This will provide them easy and smooth experience while shopping from your website. Hence, you have to be specific and transparent while dealing with Gen Z.

    FAQs

    What is the Gen Z age range?

    Gen Z refers to the people who are born between the years 1997-2012. So, the members of the Gen Z ages between 10 to 22 years.

    What is Generation Z buying?

    Generation Z is inclined towards buying quality products. They are more attracted to a brand that is more transparent, offers discounts and free delivery, and caters to their needs and preferences.

    How to sell to Gen Z?

    • Use digital platforms for promotions and advertisements
    • Use the latest technology and software
    • Respect their privacy
    • Maintain price and quality
    • Create quick, to-the-point and effective online content

    How old are Gen Alpha?

    Generation Alpha is the youngest generation on the planet. This refers to the people born between 2011-2025. So, the oldest person in this generation would be 11 years old.

  • 5 Best Gumroad Alternatives | Platforms for Selling Digital Products

    We are in the era of Digital Marketing which is going to rule the world. This is due to the surge in online technologies and internet in the past two decades. Their simplicity and ease of access pulls more users towards them. They have attained more than 10% growth between 2016-21.

    Digital Distribution and Marketing becomes unavoidable even to traditional businesses. This is because, 57% of businesses are getting customers through this medium. More than 77% of customers use digital platforms to search for products. The Covid-19 pandemic has created an additional advantage for their growth.

    In this article, we’ll see about one of the many such platforms, Gumroad. We’ll also flow through some of the best alternatives available for them.

    About Gumroad
    Gumroad – Features
    5 Best Alternatives for Gumroad

    Conclusion
    FAQs

    Alternatives for selling digital Products and services

    About Gumroad

    Gumroad is a digital distribution and self-publishing site, that establishes an online platform for creators and sellers. They allow the sellers directly to showcase their digital products before their audiences. They deal in digital goods such as e-books, films, software, codes etc.

    Gumroad was established in the year 2011 by Sahil Lavingia and Sachin Khanna. Lavingia was only 19 years old, when he created Gumroad. Earlier, he used to be a designer at Pinterest.

    Gumroad – Features

    Gumroad Digital product selling platform
    Gumroad Digital product selling platform

    Here are some reasons for the success of Gumroad:

    Simplicity – They have designed this tool in such a way that, even people with less technological expertise find it easy to buy and sell products.

    Affordable Cost – They have a good pricing structure that attracts creators to sell their products on Gumroad. Sellers will be charged based on their earnings. The higher they earn, lower they pay. This encourages them to sell more.

    Sell anything – Earlier, it was restricted to selling digital products like codes and e-books. Now, Gumroad allows one to sell anything they created. You can even sell physical goods.

    User friendly – They help the seller add their Gumroad product link to their own website. This helps buyers to easily access their purchase.

    Tax Management – There are tools embedded in their site to handle various tax rates of countries. They ensure proper compliance of all related tax laws.

    5 Best Alternatives for Gumroad

    There is always something better than the other. Though Gumroad operates efficiently, there are few other sites that stands worthy considering, before reaching Gumroad. Here are those five alternatives:

    Sellfy

    Gumroad Alternative- Sellfy
    Gumroad Alternative- Sellfy

    Sellfy was established in the year 2011 and has supported nearly 3,00,000 creators globally. It is considered as the best alternative for Gumroad. Here are the reasons why:

    • Sellfy has one of the best subscription plans. Their plans start at $19 per month upfront. They don’t charge for the transactions made by seller.
    • They provide an option to customers called ‘Pay what you want’. The sellers have to set a minimum payment acceptable for their products. This helps to obtain a fair deal of pricing for both parties.
    • Mobile users, willing to go online, can have a flawless experience in Sellfy.
    • They have good SEO optimizations. This makes the search easy.
    • It is easy to do storefront sales without any coding. You can embed the link on your website, if you have one.

    ThriveCart

    Gumroad Alternative- Thrivecart
    Gumroad Alternative- Thrivecart

    ThriveCart is known for its advanced features. No other Gumroad alternative could provide such facilities for their users. They are:

    • It has an in-built sales tax calculator. It helps the users to save their time and cost.
    • ThriveCart has an advanced A/B split testing tool. It helps to self-analyze and improve your work by comparing it with various available resources.
    • They provide you templates, that can be customized in any way as per the requirement. They are compatible in all devices including mobile phones and tablets.
    • There’s a subscription offer for lifetime with just a single payment.
    • One disadvantage of this tool is, they don’t support PDFs and video files.

    SendOwl

    Gumroad Alternative- SendOwl
    Gumroad Alternative- SendOwl

    SendOwl is considered to be the next best alternative after Sellfy. Though they have higher subscription cost, their unique features and facilities keep them popular. They are:

    • They partnered with various existing platforms like Drip, Shopify, PayPal, etc., to keep your workflow seamless.
    • The Drip functionality allows creators to release their products one-by-one to create excitement and curiosity among customers.
    • You can be free from tax management and fraud prevention. Its taken care by them.
    • Multiple payment gateways, 1-Click upsells, swift checkout and delivery and free trial for 30 days are some of their other benefits to be considered.

    SamCart

    Gumroad Alternative- Samcart
    Gumroad Alternative- Samcart

    SamCart has sold more than 9.7 million products and helped 17000 businesses so far. Here’s why they’re better than Gumroad:

    • ‘Marketing Automation tool‘ makes it easier for users by automating checkouts.
    • Drag & Drop editor helps new sellers to create online store and customize their products easily
    • They provide Live chat support throughout the week.
    • They issue SSL Certification for your page, thus making the platform safe and secure.

    Podia

    Gumroad Alternative- Podia
    Gumroad Alternative- Podia

    Podia has a unique feature of ‘All-in-one platform’ selling. Their main motto is to sell everything under one roof. Here are some of theirs best:

    • One of the best is their migration plan. They offer easy and free migration to their clients coming from other platforms. They assure smooth transition.
    • Affiliate program launched by Podia helps the creators to promote their products through their customers. This earns them reward.
    • The in-built email marketing tool helps the creators to gain advantage over potential customers.
    • You can run your own online shop through Podia.
    • This platform allows you to create articles and blogs on your own to have wider audience reach.

    Common Features

    Almost all the alternatives of Gumroad have some common features. They are:

    • Minimum 14 day of free trial
    • 1-Click upsells
    • User-friendly interface
    • No transaction charges
    • Affiliate centers
    • Supports multiple languages and currencies

    Conclusion

    All the platforms have one or more common features. But still, they have their own uniqueness. This is where they stand ahead from their competitors. Gumroad is not the only choice for those who wish to sell digitally. Users can choose their platform based on the requirement they needed the most. I hope, the information shared above helped you choose the right tool for your products. Happy selling.

    FAQs

    What is Gumroad?

    Gumroad is a digital market place to sell digital services like e-books, films, music, software, and tutorials.

    What are the alternatives of Gumroad?

    5 Best Alternatives for Gumroad are:

    • Sellfy
    • ThriveCart
    • SendOwl
    • SamCart
    • Podia

    What is Gumroad library?

    Gumroad library is the your collection of videos, music, books, and more service that is now with you.

  • Digitalization Influencing Business Model Innovations

    Living in a dynamic era where speed and transformation is the key to victory, the call for better technologies comes into being. The most notable example of such a transformation is Digitalization. Digitalization means using digital technology in business models to generate income and value-producing opportunities. It is a process of shifting towards digital business. Digitalization can be seen in every segment. Digitalization is a mechanism for transforming all the sectors across the Globe.

    Digitalization in common terms means the way people socialize i.e., the movement of interaction through analog technology(phone, mails) to Digital ones(e-mail, chats, social media). The increase in digitalization has impacted various business activities, including firms’ business models(BM). Digitalization has put stress on companies to exhibit on their prevailing strategy and examine innovative business opportunities at the early stages.

    Value creation, value delivery, and value capture are the main aspects of any business. Thus, a combination of these features to create a system that delivers more value for both consumers and industry is termed as business model innovation.

    Business Model Creation Tips

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    Digitalization and Business Model Innovation Components

    Digital technology affects business and its various components in the business that are listed below:

    Digitalization & Value Creation

    Value creation refers to offering customers what they want that is customized services and products as per their preferences. Digitalization allows companies to revise or extend their products and services through IoT. Digitalization also helps in increasing customer value and reducing transaction costs. It lets companies create novel offerings.

    Digitalization & Value Delivery

    It illustrates how activities are employed to deliver the insured value. This includes delivery resources such as- support staff, online monitoring systems, etc. Digital business models require developing new capabilities. New business models require updating operational activities and processes for Global distribution. Companies need to develop scalable platforms that utilize modularity to deliver effectiveness and efficiency.

    Digitalization & Value Capture

    The value capture model is related to revenue and economic viability. Digitalization helps in enhancing internal processes that facilitate the firm to improve cost efficiency. It enables increased revenue streams. It has some negative impacts that are new and increased risks related to business innovations.Most of the models rely on leveraging digital connectivity to expand globally rather than on the physical movement of the good and fixed investments in the market.

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    Developments contributed to the rise of innovative business models:

    Connectivity

    Integration of people and businesses through digital technology is reducing the cost of acquiring data by enabling software features to deliver services to customers. The number of people connected to the internet is rising incredibly, while the number of connected devices is estimated at 21 billion by 2020.

    Data Analytics and AI

    Speedy advancements in data analytics and artificial intelligence are enabling companies to gain valuable insight into the global business and customers through the flow of data. This will give rise to employment for data analytics.

    Digital Platform

    The digital platform is fueling more than thirty percent annual growth in e-commerce, which is expected to reach $1 trillion by 2020. The concentration of buyers, sellers, and products on digital platforms lessens the cost of acquiring the customer base.

    Industry 4.00

    The new era of industrialization with advanced manufacturing capabilities such as- 3-D printing, advanced robotics, digital prototyping, and factory management systems are boosting productivity up to 30 percent and reducing the cost of labor.

    Protectionism & State Capitalism

    Protectionist barriers such as- tariffs, new procurement rules, and others are increasing the cost of cross-border trade. The increasing economic nationalism is forcing businesses to rethink their physical presence.

    Connected & Mobile Consumers

    Consumers are increasingly connected digitally. The rising popularity of pay-as-you-go business models is increasing for goods such as- automobiles,  agricultural equipment, and aircrafts engines. These changes are altering demand and setting expectations for the products as well as services.

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    The emergence of New Business Models In Digital Markets

    In digitalization, businesses interact with consumers through various web-based interfaces. The platform allows direct interaction with the end-users. It becomes challenging to classify the entire company into a specific type as digitized companies as they have more than one business line.

    Multi-sided Platforms

    Platforms that allow end-users to exchange and transact while leaving liabilities towards customers. Example- Uber, Airbnb, Amazon Marketplace, Facebook, Google, UberEATS.

    Resellers

    Businesses that acquire products from suppliers and resell them to buyers. In such a case, resellers decide the price of products. Example- Alibaba, Spotify, Tencent’s music distribution, Netflix.

    Vertically Integrated Firms

    Businesses with the ownership of suppliers integrate the supply side of the market. Example- Amazon e-commerce, Xiaomi, Huawei.

    Input Suppliers

    Suppliers of intermediary products use in production processes of goods or services in other firms. Example- Intel, Tsinghua Unigroup.

    Cross Border e-Commerce users(millions)

    The New Business Models

    These business models take benefit of the technological developments that make it less expensive to reach customers and provide services. The following models are leading among companies that are succeeding in the new era.

    Cross-border Servitization

    Manufacturers relied on the physical selling of products, but due to rising trade barriers, it becomes hard to increase the market size. Thus, by focusing more on delivering digital services, manufacturers are generating new growth opportunities. The growth of IoT and advanced data analytics are driving this trend. Rolls Royce Totalcare program is one of the examples of servitization.

    Asset Light Market Entry

    Increased digitalization provides greater digital connectivity, Global IT platforms, and all aforementioned makes it easier for companies to enter new markets with fewer investments. For example, Xiaomi uses platform based partnerships. By teaming up with local E-commerce company- Flipkart, it entered the Indian market. By offering low-cost phones, Xiaomi captured 11 percent of India’s smartphone market with a sale of $1 billion in two years.

    Global digital Systems

    Global Digital Business ecosystems deliver the most reliable technology, featured products, and accelerate commercialization. Google android provides functions such as tools for managing workflow and coordinated manufacturing operations.

    Global Personalization

    Technology is helping companies to deliver personalized experiences through digital platforms directly to customer’s connected devices. Example- Starbucks has tuned AI algorithms to personalize offers, rewards, and recommendations to its customers based on their purchased history.