Tag: digital payment

Top SaaS Payment Gateway & Processing Solutions: Best Platforms for Your Business

When it comes to Software as a Service (SaaS) applications, payment processing usually involves either a shopping cart/payment checkout or the management of recurring/subscription payments. Both of these methods present unique challenges and opportunities for the SaaS platform. The right payment gateway can help you securely process payments, manage subscriptions, and provide an excellent user experience for your customers. However, selecting the right payment processor for your SaaS company is a crucial decision, given that customers trust you with their sensitive financial information. Ensuring their details are secure is a top priority. In addition, you want to guarantee a seamless payment process with no interruptions, which is especially critical when selling software to established businesses.

B2B customers are willing to pay a premium price for the right solution, but their standards are high, and they won’t hesitate to switch to a competitor if they feel let down. Thus, selecting the appropriate payment gateway for your B2B SaaS is critical. With so many options available, it can be overwhelming to choose the best one for your business. In this blog post, we’ll explore the six best payment gateways for your SaaS startup to help you make an informed decision and set your business up for success.

Best Payment Gateways for Your SaaS Startup

S.No	Platform	Pricing	Key Features
1	Stripe	2.9% + 30¢ per transaction	Global payments, robust APIs, subscription billing
2	Braintree	2.9% + 30¢ per transaction	Cards + PayPal, vaulting, fraud protection
3	Paddle	Custom (revenue-share model)	Subscription management, tax/VAT compliance
4	Paypal	2.9% + 30¢ per transaction	Widely accepted, buyer protection, simple setup
5	Adyen	Custom (volume-based pricing)	Multi-currency, unified commerce, enterprise security
6	Chargebee	Starts at $599/month	Subscription billing, dunning, analytics
7	GoCardless	~1% per transaction (capped)	Direct debit, recurring payments, low fees for ACH/SEPA
8	Recurly	Starts at $199/month	Subscription billing, churn management, reporting

Stripe

Website	Stripe.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Stripe is a popular payment gateway Software as a Service (SaaS) software that offer online services or subscriptions. With Stripe, SaaS businesses can easily accept online payments from their customers, set up recurring billing, and manage subscription plans.

It offers a range of features and benefits, including easy integration with websites and mobile apps, support for multiple payment methods such as credit cards, digital wallets, bank transfers, fraud prevention tools and customizable checkout options.

Stripe’s comprehensive suite of products includes a payment platform, billing system, and software that empowers platforms to remit payments to vendors. With support for over 135 currencies, the likelihood is high that Stripe covers the currency that is most relevant to your business.

Stripe is trusted by millions of businesses, including companies like Amazon, Google, Lyft and Slack, as well as non-profits such as Unicef, Oxfam and Khan Academy.

What is Stripe and How Does it Work | SaaS Payment Processing

Pricing:

Stripe standard payment processing fee starting at 2% for cards issued in India and 3% for cards issued outside India.

Plan	Price
Pay As You Go (for cards issued in India)	2% per successful card charge
Pay As You Go (for cards issued outside India)	3% per successful card charge
Enterprise	Custom Plans

Braintree

Website	www.braintreepayments.com
Rating	3.8 out of 5
Free Trial	Not Available
Platforms Supported	Web, Android

Braintree is a software-as-a-service (SaaS) payment gateway that allows businesses to accept online payments from their customers. It was founded in 2007 and acquired by PayPal in 2013. Braintree offers two main products, Braintree Direct (to accept online payments) and Braintree Extend (to connect with partners). There’s also Braintree Marketplace (payments for online marketplaces) and Braintree Auth, which is still in beta at the moment of writing, but will “enable your merchants to connect a Braintree account to your platform, and receive permission to take action on their behalf.”

As a PayPal service, Braintree’s innovative payments technology, scalable solutions, and legendary white-glove support are backed by one of the world’s largest and most trusted fintech brands. It is the payments platform for some of the world’s leading brands including Uber, Dropbox, GitHub and yelp. Braintree accepts most major credit and debit cards such as Visa, MasterCard, American Express, etc. They also accept most widely adopted e-wallets such as PayPal, Apple Pay, Google Pay, etc.

Pricing:

Braintree’s pricing is based on a per-transaction fee structure, with no setup or monthly fees. The fee varies depending on the payment method used and the country in which the transaction occurs.

Plan	Price
Cards and digital wallets	2.59% + $.49 per transaction
PayPal and PayPal Credit	Fees are subject to the terms applicable to your PayPal account
Venmo	3.49% + $.49 per transaction
ACH Direct Debit	0.75% per transaction

Paddle

Website	www.paddle.com
Rating	4.0 out of 5
Free Trial	Not Available
Platforms Supported	Web, iPhone/iPad

Paddle provides a unique approach to payment infrastructure for software-as-a-service (SaaS) companies. Instead of just offering payment processing options, Paddle provides a range of tools and services, including customizable checkout pages, upselling and cross-selling capabilities, recurring billing and subscription management, and fraud prevention services. This comprehensive approach allows SaaS companies to streamline their payment processes and increase revenue while also ensuring the security of their transactions.

No extra tools to buy and bolt together. With Paddle, software products can grow into software businesses. It optimizes your pricing, scale self-service sales, and move upmarket with team plans and enterprise invoicing. You can use Paddle Checkout and APIs to create, customize, and control website and in-app purchase and subscription flows that match your brand, including upsell, cross-sell, and language localization. Paddle also allows to create any billing cycle, seat-based, usage-based, credit-based, whatever-based billing model with Paddle’s flexible subscription management.

Pricing:

Paddle’s pricing is based on a percentage of the transaction value, with no setup or monthly fees. The transaction fee varies depending on the country and the payment method used. Paddle also offers volume-based pricing discounts for businesses with high transaction volumes.

Plan	Price
Pay-as-you-go	5% + 50¢ per transaction*
Based on ROI assessment	Custom pricing

Paypal

Website	www.paypal.com
Rating	4.7 out of 5
Free Trial	Not Available
Platforms Supported	Web, Android, iPhone/iPad

PayPal is a SaaS payment gateway that allows individuals and businesses to send and receive online payments securely. It was founded in 1998 and is headquartered in California, USA.

PayPal helps you get paid even if you don’t have a website or online checkout. Easily track and manage your cash flow-and get ready to sell more. It provides 3 easy ways to get paid: Email payments, Professional invoices and your personalized link to get paid In India or globally. With PayPal customers enjoy 180-day window for dispute resolution and zero liability for unauthorized transactions.

One of PayPal’s main strengths is its wide reach and popularity. It is accepted in over 200 countries and supports more than 100 currencies. This makes it a popular payment gateway choice for businesses operating internationally.

Pricing:

PayPal’s pricing is based on a percentage of the transaction value, with no setup or monthly fees. The transaction fee varies depending on the country and the payment method used. PayPal also offers discounted transaction fees for businesses with high transaction volumes.

Domestic Personal Transactions

Payment method	Price
PayPal balance or a bank account	No fee
Cards	2.90% + fixed fee
Amex Send™ Account	No fee

International Personal Transactions

Payment method	Price
PayPal balance or a bank account	5.00% ( Min international fee – 0.99 USD, and max international fee – 4.99 USD )
Cards	5.00% ( Min international fee – 0.99 USD, and max international fee – 4.99 USD )
Amex Send™ Account	5.00% ( Min international fee – 0.99 USD, and max international fee – 4.99 USD )

Adyen

Website	www.adyen.com
Rating	4.9 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Adyen was founded in 2006 by a group of entrepreneurs, including Pieter van der Does and Arnout Schuijff and is headquartered in Amsterdam, Netherlands. Adyen is the platform built to simplify and accelerate global payments. As your customers continue to move fluidly between online and offline, you need to be able to meet their expectations. Adyen allows you to easily manage payments across platforms.

The Adyen platform enables merchants to accept payments in a single system, enabling revenue growth online, on mobile devices and at the point of sale. It is a scalable enterprise solution that powers the payment processing of big tech, such as, Facebook, Uber, Netflix and Airbnb. That tells you Adyen is suited for building an end-to-end payment infrastructure, which allows for expanding fast and tracking results at manageable risk levels.

How do Adyen Payments work? Saas Payment Processing Services

Pricing:

Adyen offers no fixed enterprise pricing plans, but charges a calculated processing fee and commission per each transaction. Fee is based on Interchange++ model for Visa, Mastercard and other cards. Interchange++ components include: interchange fee by issuing bank; scheme fee by cards scheme; and acquirer markup, if any.

Chargebee

Website	www.chargebee.com
Rating	4.4 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Chargebee is a subscription management software that specializes in handling recurring billing and SaaS subscriptions. While it doesn’t have its own payment gateway and merchant account, Chargebee integrates seamlessly with a wide range of providers including Stripe, PayPal, and around 25 others. It is designed to meet the unique needs of businesses operating under SaaS subscription models.

Pricing:

Chargebee’s pricing is based on a monthly subscription fee, with no transaction fees. The subscription fee varies depending on the number of customers and features required.

Plan	Yearly Price	Monthly Price
Launch	$0/month	$0/month
Rise	$249/month	$299/month
Scale	$549/month	$599/month
Enterprise	Custom plans	Custom plans

GoCardless

Website	www.gocardless.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

GoCardless is a payment gateway made for SaaS companies, small, and mid-sized businesses. It lets you collect recurring payments directly from customers’ bank accounts, so you don’t have to deal with high card processing fees.

It works in 30+ countries and supports 8+ currencies. While it’s not the best option for international payments, you can still collect them. The platform also connects easily with project management, automation, and other business tools.

GoCardless has developer-friendly APIs, so integrating it into your system is smooth. Payments are processed through the Automated Clearing House (ACH), which is slower than card payments but much cheaper.

Security is a big plus, ACH with GoCardless gives you a safe, cost-effective way to handle payments without the extra fees of traditional cards.

Pricing:

Plan	Yearly Price	Monthly Price
Standard	1% per transaction (capped at £4)	1% per transaction (capped at £4)
Plus	Custom pricing	Custom pricing
Pro	Custom pricing	Custom pricing

Recurly

Website	www.recurly.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Recurly is a subscription billing and payment platform made for SaaS businesses. It works like Stripe and Braintree but is especially focused on managing recurring payments. The platform is easy to use, quick to set up, and gives you helpful data insights to grow your business. Many well-known brands such as LiveChat, Full Cube, and AccuWeather already use Recurly.

Recurly supports 140 currencies and 30 languages, making it a great choice for global businesses. It connects with 28 different payment gateways and offers 12 payment methods, so you can give your customers flexibility in how they pay.

On the security side, Recurly keeps customer data safe with advanced hosting solutions, two-factor authentication, and PGR encryption. This means you can focus on your business while Recurly takes care of secure billing.

Pricing:

Plan	Yearly Price	Monthly Price
Starter	Custom	$249/month
Professional	Custom	Custom
Elite	Custom	Custom

Conclusion

Choosing the right payment gateway is a critical decision for any SaaS startup. Each payment gateway has its strengths and weaknesses, and it’s important to consider factors such as transaction fees, payment methods supported, fraud prevention, and international payment processing capabilities. By carefully evaluating the available options and choosing a payment gateway that aligns with your goals, you can ensure a smooth and secure payment processing experience for your customers.

FAQs

What is the best payment method for SaaS?

Some of the best SaaS payment gateways on the market are Stripe, PayPal, and Braintree.

What is SaaS payment gateway?

A SaaS (Software-as-a-Service) payment gateway is a service that enables businesses to securely and efficiently process online payments from customers for their subscription-based services or products.

How do SaaS companies collect payments?

SaaS companies collect payments through various methods including credit/debit card, bank transfer, ACH, invoice, and mobile payments.

Why use Chargebee instead of Stripe?

Chargebee is a subscription billing and revenue management platform that provides more advanced functionality and features compared to Stripe, which is primarily a payment gateway.

What are some factors to consider when choosing a payment gateway for SaaS startups?

Some key factors to consider when selecting a payment gateway for a SaaS startup include security, transaction fees, ease of use, customer support, compatibility with existing systems, and scalability.

August 20, 2025

India Tops Global Fast Payment Rankings with UPI Powering 18 Billion Transactions Monthly: IMF

The exponential expansion of the Unified Payments Interface (UPI) has made India the world leader in quick digital payments, according to a recent International Monetary Fund (IMF) study titled “Growing Retail Digital Payments: The Value of Interoperability.”

India Takes the Lead in Real-Time Payments, Says IMF

The National Payments Corporation of India (NPCI) introduced UPI in 2016, and it has completely changed how Indians conduct business. With only a few touches, customers may connect several bank accounts to a single mobile app, facilitating quick, safe, and inexpensive transactions.

The Press Information Bureau (PIB) reports that UPI handles more than 18 billion transactions every month at the moment. It facilitated 18.39 billion transactions in June 2024 alone, totalling INR 24.03 lakh crore, a 32% year-over-year growth over June 2023’s 13.88 billion transactions.

Commenting on the development, Chandra Bhushan, Country Head at Enigmatic Smile(Single.id) stated, “One-fifth of India’s population is on UPI! These numbers validate the powerful role that a digital public infrastructure like UPI has played in transforming a developing nation like India into a digital-first powerhouse. For retailers too, UPI has not only enabled last-mile financial inclusion, expanding their consumer base but also opened up a plethora of opportunities to help them build customer loyalty through technology-backed reward platforms. In a highly competitive, yet hugely potential retail landscape like ours, a robust, safe, and seamless rewards technology like Single.id can be the biggest differentiator for success, helping accelerate the next phase of India’s retail economy.”

From Cash to Code: How UPI Transformed India’s Economy

According to the PIB, UPI has driven India away from cash and card-based payments and towards a digital-first economy. The system has grown to be a potent force for financial inclusion, especially for small enterprises and people.

With 491 million users, 65 million businesses, and 675 banks connected, UPI now makes up 85% of all digital payments in India. Additionally, it has a strong global footprint, powering almost half of all real-time digital payments globally.

UPI Goes Global: 7 Countries and Counting

The reach of UPI has expanded outside India. With France being its first foray into the European market, it operates in seven countries: the United Arab Emirates, Singapore, Bhutan, Nepal, Sri Lanka, and Mauritius. For Indians who live or travel outside, this development is making cross-border payments easier.

Namibia Signs UPI Deal, Africa Joins the Real-Time Payments Wave

In order to create a real-time payments platform similar to the Unified Payments Interface (UPI), the Namibian central bank and the National Payments Corporation of India (NPCI) have inked a licensing deal.

According to Dammu Ravi, secretary in the external affairs ministry, during a press briefing on the outcomes of Prime Minister Narendra Modi’s visit to the African nation, NPCI and the Namibian central bank have signed a licensing agreement to implement UPI in Namibia for real-time payments, making it the first country of its kind in the world.

Namibia would be able to create a real-time payment system thanks to the agreement. Notably, more than a year ago, the Bank of Namibia and NPCI International Payments Limited (NIPL), the organisation’s international arm, originally inked a deal to create a digital payments system.

As part of the collaboration, the NPCI committed to providing the Bank of Namibia with technology and other knowledge to aid in the creation of a digital payments system. In an effort to boost UPI use globally, the NPCI has inked agreements with a number of nations.

July 21, 2025
The Future of B2B Payments: Key Trends Shaping Financial Transactions

This article has been contributed by Ajay Adiseshann, Founder MD & CEO, PayMate.

Not long ago, B2B payments were a herculean task—paper checks, endless invoices, and back office systems that felt like they belonged in the 19th century. It was all about “paying and getting paid.” Fast forward to today—the landscape has transformed dramatically. Digital payments aren’t just a convenience anymore—they’re a strategic necessity.

While consumer digital payments grab all the attention, B2B transactions are quietly undergoing a revolution of their own. Automated B2B payments are giving businesses—especially SMEs— better visibility and control over their working capital. Financial institutions are also benefiting, using data to derive insights and tailor financial products, bringing more businesses into the formal economy. The result? Smoother transactions, faster access to credit, and a more efficient financial system for businesses of all sizes.

Why Digital B2B Payments Are a Game-Changer

Despite rapid growth, many small businesses across India and the world are still tied to old school payment methods. That’s a massive untapped opportunity. According to a report, India’s B2B payments market is expected to surge from USD 7.6-8.0 trillion in 2022 to remarkable $200 billion market opportunity by 2030. The key to unlocking this potential? Businesses must embrace digitization in their accounts receivables and payables. Doing so will boost efficiency, improve liquidity, and future-proof their financial operations.

Let’s explore the key factors shaping the future of B2B payments and why they matter.

Top 12 B2B Ecommerce Startups in India

The B2B ecommerce market is rapidly expanding. The sector is adopting new technologies and innovations to thrive for significant amount of money.

StartupTalkyPratyusha Srivastava

1. SMEs Leading the Digital Shift

SMEs have historically been overlooked by traditional financial systems. But as independent players in a competitive world, SMEs need technology to take over their repetitive daily tasks, allowing them to focus on crucial aspects such as business growth and innovation. This is where digital payments come into play. By automating transactions and reducing manual paperwork, digital payments empower businesses to redirect their time and energy toward strategic priorities, fostering creativity and long-term success.

Additionally, digital payments are bridging the gap between small businesses and large enterprises by reducing payment cycles, offering real-time cash flow insights, streamlining operations, and providing digital tools that help smaller businesses compete more effectively. This, in turn, benefits SMEs, as better documentation and cash flow visibility make banks more willing to extend credit. With access to capital, these businesses can innovate, grow rapidly, and contribute even more to India’s overall economic growth.

2. The Push for Digital Transformation

What B2B payments lacked earlier – Speed, transparency, and efficiency—digital B2B payments are delivering all 3 on just few clicks, making it easier for businesses to track their spends and manage their cash flow in a better way. The real-time cashflow visibility help businesses make smarter financial decisions.

For banks, insurance companies and other financial institutions, the data from digital payments is gold as it provides them with insights that help them understand their consumers better. It enables them to create tailored financial products such as better credit offerings, personalized loan packages, working capital solutions, varied insurance products, and more that better serve businesses, fostering a more inclusive as well as dynamic financial ecosystem.

3. Innovative platforms like Bharat Connect Are Bridging the Gap

To bridge the digital divide in more structured manner, the government and other authorities have ramped up their efforts by showing support for the infrastructural development. For example, last year in August, at the 5^thGlobal Fintech Fest (GFF) organised by multiple governmental authorities and Payment Council of India, Former RBI Governor Shaktikanta Das introduced Bharat Connect, a game-changing platform by NPCI Bharat BillPay.

It’s designed to make invoice cycle smoother, reduce inefficiencies, and facilitate secure transactions for businesses and consumers. Platforms like this are reshaping B2B payments, helping SMEs access faster payments, transparent receivables, and better financing options.

These platforms don’t just improve individual businesses—they create a networked economy where growth opportunities multiply. By centralizing various payment types, Bharat Connect enhances transaction efficiency and financial inclusion, benefiting consumers and businesses alike.

4. The Bigger Economic Picture

When businesses accept that digital is the future, the benefits go beyond their balance sheets. Faster and transparent transactions improve supply chain efficiency and bring more businesses into the formal economy creating a positive ripple effect that fosters trust, encourages innovation, and drives economic growth.

The outcome? A stronger as well as more inclusive financial system that empowers small businesses, supports governments, and benefits society. By reducing cash dependency and fake currency problems as well as increasing accessibility, digital payments pave the way for a fairer, more connected economy where thriving becomes possible for everyone.

So, what are the new trends driving the transformation?

• Real-Time Payments & Tracking: Faster fund transfers mean better cash flow with an ability to take faster financial decisions. This is especially crucial for cash-crunched SMEs.

• API Integration: This helps in creating a seamless connected world of financial systems such as ERP, accounting software, etc. that automates workflows and eliminates inefficiencies.

• Data-Driven Decisions: A crucial role is played by analytical data sourced from the systems that help businesses optimize payment cycles, track spending patterns, and forecast financial needs.

• AI & Blockchain Powered Payment Solutions: These advanced technologies are not only cutting down manual work and fraud risks but also improving efficiency, security, and enhancing trust in overall B2B payments ecosystem.

• Financial Inclusion: Digital platforms are bringing more businesses into the formal fold and reducing the digital gap between businesses – right from SMEs to large enterprises, ensuring all have access to essential financial services.

The Bottom Line

B2B payments have gone beyond just transactions. Businesses that embrace digital future will gain a competitive edge and unlock new growth opportunities that will positively impact India’s economy. With government-backed initiatives like Bharat Connect, the next phase of B2B payments will not only strengthen small businesses but also contribute towards a thriving, interconnected digital economy that fosters innovation, resilience, and long-term prosperity.

List of Popular B2B Payment Startups in India

Transactions between two or more business firms are B2B transactions. Top B2B payment startups in India include BharatPe, Airpay, Udaan, etc.

StartupTalkyIpsita Acharya

February 12, 2025
Stripe Marketing Strategy: Building an Unstoppable Brand in Payments

tripe is very popular among people across the world as a leading financial services company headquartered in both San Francisco and Dublin founded by Patrick Collison and John Collisson.

They offer payment processing software and application programming interfaces for various e-commerce websites and similar applications in mobile.

Their marketing strategy is credited for their tremendous growth since their launch in 2009 which took them to $36 billion growth in less than 10 years. From there, in 2024, Stripe is valued at $70 billion. This article will look at their marketing strategies in an in-depth manner.

About Stripe
Audience Centric Content Marketing
Maintaining Contact with Audience
Niche Marketing
Being Responsive
Strengthening Brand Recognition and Loyalty
Consistency of Product Development
Hosting Events
Blogs and Other Social Media

About Stripe

Stripe is a payment platform that helps businesses accept money online and in stores. It processes payments from credit cards, debit cards, and digital wallets, then transfers the money to the business’s bank account. Stripe also offers extra features like security tools, automatic retries, and card updates. Developers can use Stripe’s APIs to add it to websites and apps. The process is simple: a customer pays, Stripe connects with their bank, gets approval, and sends the money to the business. Stripe also provides optional services like automatic tax calculation and custom domains. The Stripe logo is prominently featured in their ads, showcasing the brand’s sleek design and commitment to providing seamless payment solutions for businesses worldwide.

Stripe Success Story | Revenue Model | Business Model | Online Payments Company

Stripe is a technology company. It builds the economic infrastructure for the internet. The founders are Patrick & John Collison. Know more about revenue, business model, etc.

StartupTalkyPurbalee Dutta

Audience Centric Content Marketing

The marketing strategy of Stripe goes beyond the simple tactics of content marketing. They make sure that their content delivery is only after a thorough study of the target audience. These audiences are not just the customers, but also the developers.

Through this way, they retain their customers in an efficient manner. Hence, it can be rightly concluded that Stripe devises their content marketing strategies around its target audience and not vice versa.

Maintaining Contact with Audience

One of the most important initiatives of Stripe with regard to the marketing strategy is their Stripe Sessions which enable them to connect with users directly. It is an annual event where the users are familiarised with the new launches of Stripe and the company listen to the feedback of the users. The sessions are lead by engineers and domain experts from Stripe.

Stripe Brand Campaign

Niche Marketing

It is a classic marketing strategy of Stripe. They are aware that their primary customers are developers and hence Stripe markets their products, especially for the developers.

Being Responsive

Stripe focuses on both customers and products. When people contact them, they respond quickly and take action fast. They know that if someone has a problem and can’t find a solution, it’s important for Stripe to fix it right away.

Strengthening Brand Recognition and Loyalty

Their blog posts and contents are heavily driven by a strong desire to build their brand loyalty and recognition. They create an impression where Stripe becomes the dream company to all the developers to who they market the product.

In that way, Stripe becomes the first choice and people hardly ever look for a second option. This will also facilitate their publicity through word of mouth. They have also instituted high switching costs which have also become a way to retain their customers.

List of Companies Acquired by Stripe

Stripe is a fintech services company founded by Patrick Collison and John Collison. Check out the list of companies acquired by Stripe.

StartupTalkyDamini Bhandary

Consistency of Product Development

They have been consistent and efficient in launching the right product at the right time. Unmatched by their rivals, Stripe’s products are beyond payments. Their programmable infrastructure for global money movement called Global Payments and Treasury Network (GPTN) is an example.

How Stripe Conquered Payments

Hosting Events

Stripe started by holding Capture The Flag hackathons every month. When these became popular, they moved them online, helping them build even stronger relationships with developers. Another great way is meetups—Stripe has organized many meetups for developers and hackers over the years and still does today.

Blogs and Other Social Media

The CEO of Stripe himself has agreed on the role of writing in their marketing in their initial days. They have a well-kept blog which is a very important channel for communication.

They have also published various books on the topics that their firm addresses like economics and technology. They also have Stripe Guides which have been instrumental in retaining customers.

On social media like Twitter, they have more than a hundred thousand followers. These platforms become an extremely efficient pathway for them to market their products and understand the pulse of the users.

Conclusion

Stripe leads the way when it comes to materialising one’s vision. Stripe’s advertising focuses on showcasing its seamless payment solutions, highlighting ease of integration and powerful tools for businesses of all sizes. The growth they achieved within such a short span of time is a testament to their handwork and strategic planning. Their marketing strategy goes by the concept ‘customer is king’.

Moreover, they know what they want and whom they should target to pitch the product in the right manner. Stripe also gives the valuable lesson that no way is a bad way to market your products when you know how to do it.

FAQ

What is Stripe?

Stripe is a technology company that provides payment processing solutions for businesses. It helps companies accept online payments, manage transactions, and streamline financial operations through easy-to-integrate APIs and tools.

Who is the founder of Stripe?

Patrick Collison and John Collison founded Stripe in 2009.

What is Stripe digital marketing?

Stripe’s digital marketing strategy uses content marketing, SEO, and developer-focused resources to attract tech-savvy entrepreneurs and startups. By providing valuable tutorials, case studies, and user testimonials, Stripe builds trust and drives organic traffic.

February 5, 2025

Nandan Nilekani Journey: From Infosys to Aadhaar

We all must have heard about the multinational company, “Infosys.” With more than forty years of expertise in managing the systems and operations of multinational organizations, Infosys effectively guides its customers through their digital transformation journey.

India is frequently referred to as the globe’s IT hub, and the credit for this goes to a few jewels. Nandan Nilekani, the co-founder of Infosys, is one of them. He is the guy behind India’s “Aadhar Cards,” which have been used to register 131.68 crore individuals to date. He was the driving force behind India’s IT boom, beginning in 1978 when companies like Microsoft didn’t even exist.

He is a legend and an inspiration to the educated Indian middle class, who perceive him as a guy who has risen to exceptional levels in life only through hard work. After watching his father’s repeated work migrations and following migrations in his early days, he aspired to be an independent entrepreneur.

After acquiring an education from the IIT, where he learned to work hard and perform as part of a team, he was transformed from a small-town youngster to a confident and mature young man. He also grasped the necessity of giving back to society, which is an essential aspect of his persona that hasn’t changed over the years.

Read this article further, to know about the history and journey of Nandan Nilekani, starting from his early life, education, net worth, family, and more.

Nandan Nilekani – Biography

Name	Nandan Nilekani
Born	2 June, 1955
Nationality	Indian
Spouse	Rohini Nilekani
Education	St Joseph’s High school Dharwad, IIT Bombay (BTech)
Occupation	Non-Executive Chairman of Infosys
Net worth	$3.4 billion (September 2024)

Nandan Nilekani – Early Life and Education
Nandan Nilekani – Family
Nandan Nilekani – Career
Nandan Nilekani – Investments
Nandan Nilekani – Books
Nandan Nilekani – Awards and Recognitions

Nandan Nilekani – Early Life and Education

Nandan Nilekani was born in Bangalore, Karnataka, on June 2, 1955. His parents, Durga and Mohan Rao Nilekani are from Sirsi, a small town in the Northern Karnataka region. Konkani is his first language. In addition to Konkani, he is fluent in Kannada, English, Marathi, and Hindi.

Nilekani attended Bishop Cotton Boys’ School and St. Joseph’s High School in Dharwad, Karnataka PU College Dharwad, and graduated from the Indian Institute of Technology Bombay in Mumbai with a bachelor’s degree in electrical engineering.

Nandan Nilekani – Family

Nandan Nilekani’s father’s and mother’s names are Mohan Rao Nilekani and Durga Rao Nilekani, respectively. His father was the general manager of Mysore and Minerva Mills, and he believed in Fabian Socialist ideas, which impacted Nilekani as a child. Vijay Nilekani, Nilekani’s older brother, works at the Nuclear Energy Institute in the United States.

Nilekani married Rohini Nilekani, whom he met during an IIT quiz contest. Nihar and Janhavi are their two children, both of whom have graduated from Yale University with a bachelor’s degree.

Nandan Nilekani with his Wife Rohini Nilekani

Nandan Nilekani – Career

Information Technology and Infosys

Company Logo of Infosys

He began his career in 1978 at Patni Computer Systems in Mumbai, when he met and was interviewed by N.R. Narayana Murthy. Nilekani, Murthy, and five of his other Patni colleagues resigned in 1981 to establish Infosys. Nilekani became the Chief Executive Officer of Infosys in March 2002 and held the position until April 2007, when he passed over the reigns to his colleague Kris Gopalakrishnan and became co-chairman of the executive board. Nilekani held many positions before becoming CEO in 2002, including managing director, chief operating officer, and president.

From March 2002 to April 2007, he was the company’s CEO. Infosys’ revenue grew exponentially during his five-year term as CEO. He returned to Infosys in 2017 when CEO Vishal Sikka left to become chairman. Upon his return, he relocated the company’s power center from California to Bengaluru.

Bureaucracy

Nilekani left Infosys in July 2009 to become the chairman of the Unique Identification Authority of India, which he accepted at the request of then Prime Minister Dr Manmohan Singh. As the head of the UIDAI, he was in charge of implementing the Multipurpose National Identity Card, or Unique Identity Card program in India.

This effort intends to equip every Indian inhabitant with a unique identity number, which will be used largely to effectively deliver social benefits. The means of identification was biometric, and the effort to construct a government database of India’s entire population has been dubbed “the world’s largest social enterprise.”

They created Aadhaar, an Indian biometric ID system that includes a database of population information and home locations for Indians. In April 2017, 1.14 billion Indians received their national identification number. Aadhaar was dubbed “the most advanced ID scheme in the world” by World Bank Chief Economist Paul Romer in 2016. This software has been chastised for invading people’s privacy and disclosing sensitive data.

He is the president of NCAER and a member of the ICRIER, which stands for, the Indian Council for Research on International Economic Relations’ Board of Governors. He also belongs to the Bombay Heritage Fund and the World Economic Forum Foundation’s advisory boards.

Nilekani, to promote his book Imagining India: The Idea of a Renewed Nation, has been on The Daily Show with Jon Stewart. He also gave a TED talk about his vision for India’s future in 2009.

NASSCOM

NASSCOM was founded by Harish Mehta, Ashank Desai, Nandan Nilekani, Shiv Nadar, and Narayana Murthy. The National Association of Software and Service Companies (NASSCOM) is an Indian non-governmental trade association and advocacy group focused on advancing the country’s technology industry. Established in 1988, NASSCOM operates as a nonprofit organization, playing a crucial role in shaping and supporting the Indian tech sector.

EkStep

EkStep is a non-profit literacy and numeracy platform. Nilekani is the chairman of EkStep. EkStep, which was founded by the Nilekani with an initial investment of $10 million (about INR 65 crore), aims to solve the ‘learning problem’ by developing a technology-driven platform to assist youngsters in enhancing their ‘learning outcomes’ from a young age. EkStep plans to achieve so through gamified applications available on the Google Play Store.

Politics

In March 2014, Nilekani joined the Indian National Congress and contested the Bangalore South Lok Sabha seat election. He lost by 228,575 votes versus Bhartiya Janta Party’s candidate Ananth Kumar. He joined a committee in December 2016 to look at how consumers in India may make better use of digital payments.

NCAER

Nilekani is the president of the NCAER, which stands for, National Council of Applied Economic Research. NCAER is India’s oldest and biggest non-profit economic research think tank, situated in New Delhi. NCAER, which was launched in 1956, conducts sponsored research and independent economic policy research projects for governments and businesses.

Its research spans practically every aspect of economics, from forecasting to poverty studies. NCAER is one of only a few think tanks in the world that collects primary survey data from homes, businesses, customers, and individuals on a scientific, nationwide scale. The NCAER’s social and economic data sets are frequently utilized in Indian research and analysis.

Nandan Nilekani – Investments

Nandan Nilekani has made around 20 personal investments to date, which are as follows :

Date	Organization Name	Round	Amount
Mar 13, 2020	Juggernaut	Series A	$672K
Feb 24, 2020	RailYatri	Series B	$14.3M
Feb 24, 2020	IntrCity	Series B	$14.3M
Sep 26, 2018	PharmEasy	Series C	$50M
Apr 27, 2018	IntrCity	Series B	$8M
Apr 27, 2018	RailYatri	Series B	$8M
Sep 19, 2017	Power2SME	Series E	$26M
Jul 11, 2017	ThePrint	Venture Round	₹450M
Jul 1, 2017	Felis Creations	Angel Round	₹5.5M
Dec 26, 2016	ShopX	Venture Round	$5M
Oct 19, 2016	IntrCity	Venture Round	$3M

Nandan Nilekani – Books

Imagining India: The Idea of a Renewed Nation
Rebooting India: Realizing a Billion Aspirations

Nilekani co-authored his third book with Tanuj Bhojwani, “The Art of Bitfulness: Keeping calm in the digital world” which was released in January 2022.

Nandan Nilekani – Awards, and Recognitions

Year	Awards/Recognition
2019	Doctor of Science (Honoris Causa) by IIT Bombay during the Institute’s 57th Convocation
2017	Lifetime Achievement Award from E & Y, CNBC- TV 18 conferred India Business leader award for the outstanding contributor to the Indian Economy-2017, and India Today magazine ranked him 12th in India’s 50 most powerful people of 2017 list
2011	NDTV Indian of the Year’s Transformational Idea of the Year Award, and Doctor of Law degree by the Rotman School of Management at the University of Toronto
2009	‘Legend in Leadership Award’ by the Yale University, and the Time magazine placed Nilekani in the Time 100 list of ‘World’s Most Influential People’
2006	Padma Bhushan, and Businessman of the Year by Forbes Asia
2005	Joseph Schumpeter Prize for innovative services in the economy, economic sciences and politics
2004	Corporate Citizen of the Year at the Asia Business Leaders Award (2004) organised by CNBC

FAQs

Is Nandan Nikaleni still with Infosys?

Nandan Nikaleni is the Non-executive chairman of Infosys.

What is the net worth of Nandan Nikaleni?

The net worth of Nandan Nikaleni is $3.4 billion (September 2024).

What are Nandan Nilekani’s education qualifications?

Nandan Nilekani is a graduate of the Indian Institute of Technology Bombay in Mumbai with a bachelor’s degree in electrical engineering.

What is Nandan Nilekani age?

The age of Nandan Nilekani is 69 years, he was born on June 2, 1955.

September 24, 2024

Travelers From Other Countries Can Now Use UPI One World to Pay in India

The launch of UPI One World, an enhanced convenience and security digital wallet, has made traveling to India much easier for international travelers. Using this cutting-edge payment method, visitors worldwide may enjoy their time in India without dealing with complicated currency exchanges or carrying large amounts of cash.

The UPI One World wallet, which was first introduced during the G20 meeting that India hosted last year, is now available to more countries’ tourists. The app allows users to pay at merchant locations with the simple scan of QR codes, making it a hassle-free experience for tourists. Thanks to a joint effort by NPCI (National Payments Corporation of India), IDFC First Bank, and Transcorp International Limited, with the support of the Reserve Bank of India, unused balances can be returned to the original payment source in compliance with foreign exchange regulations.

“We are thrilled to offer the UPI experience to international guests visiting India through UPI One World. This move aims to enhance the visitor experience by equipping them with UPI, the most preferred payment choice among Indians. International travelers can manage their financial needs conveniently and transfer any unused balance back to the original payment source. By enabling foreign travelers to experience the real-time payment system developed by India, we are taking a significant stride towards creating a more interconnected global digital payments ecosystem,” an NPCI spokesperson commented to various media outlets.

UPI ONE WORLD

How Can Visitors Access the Wallet?

The UPI One World wallet, which may be obtained from authorized Prepaid Payment Instrument (PPI) issuers in various locations such as airports, hotels, and designated money exchanges, necessitates a comprehensive Know Your Customer process based on a valid passport and visa. The World Heritage Committee meeting will be held at Bharat Mandapam in New Delhi, and special arrangements are being made to distribute these wallets to the attendees there. Visitors can add funds to the wallet using cash or other payment methods once it’s been issued.

Upon exiting India, they will be able to return any remaining money to their source per foreign exchange restrictions.

The purpose of this program is to ease travel for tourists from other countries who are visiting India. By providing the flexibility and safety of the Unified Payments Interface (UPI), which is India’s most widely used digital payment system, tourists can enjoy their time in India without having to worry about managing cash or currency exchange.

UPI – Unified Payments Interface | Features and Benefits

UPI (Unified Payments Interface) is an instant real-time payment system. Know about advantages & disadvantages of UPI, services, charges, and more.

StartupTalkyPiyush Mishra

July 24, 2024
List of All the Startups Acquired by Cred

Cred is a popular fintech company founded by Kunal Shah in 2018. It is a reward-based credit card payments startup. Recently, Cred raised $80 million in its latest funding round at a $6.4 billion valuation. Even after making a loss of Rs 524 crore in FY21 why is this company getting so many investors? Is Cred more than just a credit card payment app?

To find answers to these questions let’s see what acquisitions Cred has made in recent times. This will give us a clear idea of the future plans of Cred.

HipBar
Parfait Finance and Investment
Happay

HipBar

HipBar Logo

In October 2021, Cred acquired HipBar, an alcohol delivery and payment startup. Cred was interested in this deal because HipBar has a prepaid payment instrument license (PPI).

Now, what is PPI? It is a prepaid payment instrument that allows the payment of goods and services, including fund transfers against the value stored on the prepaid card. RBI has issued this license to only 37 firms in the country.

Using the PPI licence, Cred can issue cash vouchers and prepaid cards and can facilitate digital wallets for the Cred community.

Cred’s holding firm Dreamplug Technologies has held the share capital of Prasanna Natarajan, founder and CEO of HipBar and Rajalakshmi Natarajan, co-founder and director of HipBar.

Kunal Shah and his brother Rohan Shah have joined the board of HipBar as directors. Rajalakshmi has resigned from the company. Although Prasanna is still a director.

With this acquisition, Cred will now directly give cashback to the user’s wallet instead of their bank accounts. Users can then use the wallet to pay credit card bills and purchase products from its merchant partners.

This is a smart strategy by the company to make the customers stay connected with their ecosystem.

“It appears to be a smart move as the wallet would enable CRED to drive repeat transactions through its own payment instrument,” said one of the entrepreneurs who doesn’t want his name mentioned in the article.

Parfait Finance and Investment

In November 2021 Kunal Shah acquired a non-banking finance company, Parfait Finance and Investment. RBI has approved this acquisition and it will help the company to extend its lending services to its users.

This acquisition is part of Kunal Shah’s plans to provide a range of financial services to its exclusive Cred community. The company is already providing loans through a partnership with IDFC First Bank.

The company has also launched Cred Mint by partnering with LiquiLoans, an RBI-registered P2P non-banking lender. Cred Mint allows users to lend money to other Cred users.

The company has also applied for a payments aggregator license. Using this license Cred can process the payment of merchants with consumers online. The merchants can accept payments in the form of debit cards, credit cards, e-wallets, or bank transfers.

The payments aggregator license will help Cred to enable e-commerce on its platform.

Happay

Happay Logo

In December 2021, Cred acquired Happay, a corporate expense management platform, in a cash-and-stock deal at a valuation of $180 million.

Happay is a business expense, payments and travel management platform that manages work-related expenses for over 1 million users globally.

This deal allows Happay to work as a separate company but its employees will work closely with Cred to help the company scale its business and add new financial services for the Cred users.

The 230 member team of Happay will get all the benefits that the employees of Cred get, including its ESOP program.

“The move will bring in synergies between Cred, the majority of whose members are professionals who use it to manage personal payments across multiple credit cards, and Happay, the only unified platform for business expenses, payments, and travel bookings,” a statement by Cred said.

Happay’s in-house payments system will help the Cred users to manage their expenses on their credit cards.

“With professional expenses forming a significant portion of credit card spends, bringing professional expense management into the Cred ecosystem is a natural extension of our proposition,” Kunal Shah said.

Conclusion

As you can see Kunal Shah is making Cred future ready. The company is unveiling multiple revenue verticals in the form of house rental payments, lending and wallet payment business along with e-commerce.

These acquisitions show us that Cred in the future might become a banking institution for its exclusive users. It will make the platform an irreversible ecosystem for its exclusive Cred community.

FAQs

How many startups Cred has acquired?

In total, Cred has acquired 3 startups. HipBar, which is an alcohol delivery and payment startup, Parfait Finance and Investment, which is a non-banking finance company and Happay, is a corporate expense management platform which will allow users to manage their expenses on their credit cards using the Cred app.

Is Cred approved by RBI?

The services that Cred offers to its users do not require the approval of RBI. The credit score of the users is verified by a credit rating agency which is also authorized by the RBI.

Is Cred a unicorn startup?

Cred entered the unicorn club in 2021 after raising $215 million in funding, at a post-money valuation of $2.2 billion.

July 16, 2022
5 Best Alternatives for Stripe: All You Need to Know
The world has to come to a point where we can do anything with just a touch or a click. From shopping to dating, everything can be done online. There is hardly anyone who is not taking the benefits of the digital world. It is making our life easier and more convenient. Thanks to this, our money transactions can also be done online.

Digital transactions have taken the world by storm and almost everyone with a smartphone or a computer wishes to switch to digital payments. Not only digital payments are quick, seamless and efficient, but they have also become the need of the hour owing to the pandemic. In this article, we will talk about Stripe, which is a payment processing platform and the best alternatives it has. So. let’s get started.

What Is Stripe?
Alternatives to Stripe Payments Processor:
PayPal
Square
Adyen
Venmo
Authorize.net

What Is Stripe?

Stripe Website

Stripe is an integrated suite of payment products for e-commerce, applications and online marketplaces for accepting and sending out payments, from and to users. Stripe offers payments through the majority of financial technologies encompassing cards, checkout flows, and other digital transaction services that are constantly updated. Moreover, with over 99% uptime interface, scalability and best-in-class ML models, Stripe helps you avoid frauds and scammers and enhance revenue.

Although Stripe is one of the best payment processors, there are other applications which offer similar functionalities with different plans and pricing. Since different websites and applications have different requirements, a single plan might not necessarily cater to the needs of all such applications. Moreover, Stripe still isn’t available to use in some countries and costs more than many other payment processors. Hence, here we compare different payment processors, to help you decide which suits you best.

Alternatives to Stripe Payments Processor:

PayPal

PayPal Website

Paypal is a payments processor, and an excellent alternative to Stripe, owing to its fast working and seamless transactions. It offers payments for both individual retailers and businessmen, and larger businesses and enterprises, which include shopping on eCommerce websites, payment returns, B2B payments, and freelancer fees. PayPal offers all such amenities with buyer protection, for safekeeping of your finances, with an easy-to-set up PayPal account and login.

Stripe Vs PayPal – Can You Difference Between Them?

As you know very well that in online activities it’s been easy to accept creditand debit card payments online. But a few years ago, if you wanted to makepayments through your website it involved some expenses. But everything got changed using two payment gateways that are stripe and PayPal. Stri…

StartupTalkySweta

Paypal for Business

About 54% of the customers tend to buy a product when PayPal is available at the checkout, which sure doesn’t seem much, but makes a difference nevertheless. For business needs, PayPal allows you to both receive payments from customers all over the world and make payments in over 100 different currencies and 200 marketplaces. It also furnishes 24/7 fraud protection along with seamless integrations through APIs and SDKs. Moreover, Paypal lets you get paid even if you do not have a professional website or an application with email payment requests, invoices, and personalized payment links.

Features offered by PayPal
- Payment through PayPal is extremely fast.
- Almost every country accepted PayPal
- The conversion of your local currency through PayPal is quite easy.
- The conversion fee in PayPal is lower compared to other payment gateways.
Checkout Paypal

Square

Square Website

Square payments gateway is all about accepting payments, irrespective of the online or offline market. It helps you accept payments, fast and secure with amenities such as card swipe through Square Reader, ApplePay or Google pay with NFC technology, online payouts, invoices and other digital means. Without any extra costs or long-term contracts, Square makes payouts as fast and seamless as possible, with affordable pricing. It furnishes you with the same costs for every card, with consistent and clear bills to pay monthly.

Amenities for E-commerce

Square offers solutions for selling online as an E-commerce website, as well as on social media such as Instagram. The solutions offered by Square are quite affordable and cost you only after you have actually started selling. Moreover, it offers more than just payment services, for running your established or thriving business, such as SEO to increase your search engine rankings and reach more customers. Square provides flexible tools, tailored to your specific business needs and scalability, and hence, can be suited to any number of enterprises or e-commerce sites.

Features Offered by Square
- Square is one of the quickest payment processors which offers to complete transactions within a business day.
- Square Point of Sale has an easy-to-set-up interface, offering real-time analytics and an intuitive inventory.
- It furnishes the users with a free Square Business Debit Card, to store and spend funds, while also keeping an eye on their cash flow.
- Square doesn’t require you to create a merchant account, pay a statement fee, charge-back fee or deal with payment disputes, with the bank.
- Be it the security of your data, or suspicious activity around your account, Square offers all-around protection and shields you against monetary fraud.
Adyen

Adyen Website

Adyen is a payments processor which helps you accept payments, expand your domain, enhance conversions and hence revenue, and also offers expert suggestions from experienced professionals. Adyen allows payment through in-app purchases, through websites, and in-store purchases without any location barriers.

Products offered by Adyen

Adyen offers products such as Online Payments, Point of Sale, Platforms, and Unified Commerce with global coverage and an effort to increase authorization rates. Embedded dashboards with organized statistics can be quite helpful when analyzing customer data to get insights on performance and reporting. Adyen’s Point of Sale offers a certified PCI-compliant terminal with simple API integrations and robust platform stability. Platforms allow you to accept payments with your preferred interface on a website, mobile application or through the point of sale along with faster checkouts and any preferred currency.

Features Offered by Adyen
- The most wholesome feature of Adyen is that it offers global acquiring through a single platform without any integrations, saving you the trouble of managing different payment methods.
- With cards ranging from Credit cards to Master cards to Alipay wallets, Adyen offers users a plethora of payment methods, to add to their checkout.
- Adyen uses a data-driven risk management approach, and with the help of a cross-country data network, identifies frauds behind false declines and monetary cheats.
- With the help of ML-driven models, Adyen helps you increase revenue with better authorization rates, customer experience, and low payment costs.
- Adyen also allows users to understand customer behaviour, geography, payment flow, approvals and declines through insights into customer data.
Venmo

Venmo Website

With over 60 million users, Venmo helps clients pay and accept payments fast and safely. With Venmo, you don’t just pay; you get to connect with friends and interact with emojis and stickers. You also get to manage your privacy settings, with no account set-up or money transfer costs. Venmo also allows you to seamlessly transfer money between your Venmo and bank accounts respectively.

Venmo for Business

Venmo allows you to accept payments with in-app purchases, online purchases, or in person, in a way very similar to the transactions between your friends, giving you, and your customer, a personalized experience. The checkout is seamless and familiar. Moreover, using Venmo Business allows you to get noticed by the 60 million other Venmo users, where your friends and customers can share their personalized experiences on their feed, in turn, boosting your reach. With just a single login credential, you can switch between business and personal profiles, and manage the business profile efficiently. Venmo also offers touch-free checkout with the use of unique QR codes for your business.

Features Offered by Venmo
- Venmo offers a business suite, in-app and online payments as well as Venmo debit cards.
- Venmo charges less when compared to the other payment processors and hence, enhances sales of your business.
- You get to discover places your contacts visit more often, and what they buy; while also being discovered for your side hustles, to grow your own business.
- Venmo Debit card is another such utility it offers, that helps you pay your favourite stores and also get cashback, while all the activities involving the card can be monitored through the Venmo application.
Authorize.net

Authorize.net Website

Authorize helps you make and accept payments with a variety of different options such as debit/credit, card e-checks to digital payments, among others. With a developer centre equipped with APIs, SDKs, and the best integration solutions such as a simple integrated ‘Buy Now’ button, Authorize offers solutions for eCommerce, Point of Sale, and card payments, all under one suite.

E-commerce Solutions Offered by Authorize

It can often be tricky to find the payment processing solution that fits all your business needs; lucky for you, Authorize helps you with all of that and more. Payment gateways authorize and process customer transactions until the purchase is made and the money transferred. This involves the authorization of the funds, then initializing payment and finally transfer of money from the customer’s card to your merchant account. Authorize helps you with not only the above but also comes with PCI-DSS compliance, fraud protection and prevention, solutions for multiple payment types and automated payments.

Features Offered by Authorize
- Authorize offers 13 fraud filters, which help identify and prevent you from being duped of your money. These filters include Velocity filter, IP filter, and transaction filter among several others.
- Authorize furnishes you with a Customer Information Manager with information such as billing, shipping, and payment, in compliance with PCI DSS standards.
- Automated Recurring Bills is another feature offered by Authorize which assists users with recurring, monthly instalments, or subscription-based plans.
- For avoiding lost sales and payment interruptions, Authorize constantly keeps your card information updated. This also helps deliver customers, an amazing experience.
- Get paid faster with Invoices. Invoices can be sent via customized email with your logo, and get paid from any mobile device.
Comparison between Indian digital payments system Instamojo and Razorpay

As of today, 160 million unique digital payments users are found just in India,which accounts for about 13% of the population. In European countries, thepercentage is as high as 68%. The pandemic has further boosted the use ofdigital payments. This triggers a question, that being, “Which is the b…

StartupTalkyANSH MEHREY

Conclusion

The above-mentioned are some of the best alternatives to Stripe, which offers equally proficient functionality and features. The cost per transaction for most payment processors differs by less than 1-2%, and most of them have similar transaction charges. All in all, the e-commerce industry is on the rise, and you might need an online payment processor to keep up with industry standards.

FAQs

What is Stripe?

Stripe is an integrated suite of payment products for e-commerce, applications and online marketplaces for accepting and sending out payments, from and to users.

What are some best alternatives of Stripe?

Some of the best alternatives of Stripe are:
- PayPal
- Square
- Adyen
- Venmo
- Authorize.net
Why Stripe is popular?

Stripe is popular because of its fast and secure payment processing.
June 7, 2022
How Small Businesses in India Can Accept Credit Cards?
Once you start a new business in this age, just accepting cash is not enough, even though it’s a small business but nowadays people prefer paying cashlessly. Maybe you have started a new business or startup and you are wondering how to accept credit card payments from your customers. Or maybe you have an established business but haven’t yet made arrangements to accept credit card payments but now you want to. The process might seem to be difficult in the beginning but it is actually pretty easy.

In this article, we will talk about how to accept credit card payments for your small business and why it is important for small businesses to accept them. So, let’s take a look at it.

Why Should You Set up a System to Accept Credit Card Payments?
How to Accept Credit Card Payments in India?

Why Should You Set up a System to Accept Credit Card Payments?

People are shifting toward digital payment methods nowadays. Digital payment options provide a sense of security to the customer and it is also very easy to pay through digital methods. Whether shopping online or offline, people nowadays prefer digital payment options to pay for the services/products they buy. Therefore, it becomes essential to set up systems to accept digital payments.

Some of the advantages of accepting credit cards are:
- Your business cash flow increases and you don’t have to wait long for your payments to process.
- Payments disputes are avoidable if credit cards are taken into consideration in small businesses.
How to Accept Credit Card Payments in India?

To accept payments from credit cards, you will need a machine called ‘Point of Sale or PoS’ machine. The PoS machine is a small device that allows customers to pay to your account directly from their credit cards. Every bank offers PoS machines to licensed merchants. In this article, we will see how to apply for a PoS machine in the State Bank of India (SBI), but the process will almost be the same for all the other banks.

Go To PoS SBI Website

The first step is to go on PoS SBI website. Here you will find about 8 different types of PoS Machines which are:
- PSTN
- Desktop GPRS
- Portable GPRS
- Mobile PoS
- ECR Based Terminals
- Bio-Metric Desktop GPRS
- Bio-Metric Portable GPRS
- NFC Enabled Terminal
Apply For PoS Machine

The next step is to apply for a PoS Machine. Just click on the ‘Apply Now’ button below the ‘New Merchant’ label. You will be asked to fill out a form asking for details about you and your business. Fill out the form and submit it.

Confirmation

If your application is approved, your details will be shared with the nearest branch of SBI. You will be asked to go there with your documents. Your personal and business documents will be checked and verified.

Installation of PoS

After your documents have been successfully verified, a person from the bank will visit your store and set up the payment terminal. He/she will also tell you about the functionalities of the machine and tell you how to use the machine.

And that is it. You have successfully set up a method to accept credit card payments from your customers. Please note that there are only one-time installation charges for the PoS or ‘Point of Sale’ machine and no bank will charge you anything apart from that. All the payments made by customers are directly transferred to your account with no additional fee. This is a very simple process. Therefore, any business, whether large or small should set up PoS for credit card payments.

Conclusion

All the payments made by customers are directly transferred to your account with no additional fee. This is a very simple process. Therefore, any business, whether large or small should set up PoS for credit card payments. Digital payments are

FAQs

What is the best way to take credit card payments for small businesses?

5 best ways to accept credit card payments for small businesses:
- Square: Chances are, you’ve seen Square being used by many merchants and retailers.
- Stripe: For those with businesses that need to go beyond credit card payments, Stripe is a good option.
- ProPay.
- PayPal.
- Authorize.net.
How many POS terminals are there in India?

PoS terminals in India are: India has more than 4.7 million PoS terminals, as of 2021, to serve a population of over 125 crores. India has the least number of point of sale (POS) terminals among advanced economies and other emerging market economies.

How do I set up credit card payments for my business?

Setting up credit card payments for small businesses: Small businesses can accept credit card payments by using an online merchant gateway like Stripe or PayPal, by setting up a POS system with a merchant account, or by using a mobile card reader to accept credit card payments through a smartphone app.
May 28, 2022
The Curious Case of Bharat “PE” – Bharatpe vs Phonepe Case Study

BharatPe and PhonePe which are two digital payment applications in India have been fighting in the Delhi High Court regarding trademark rights on their name. It is said that the companies have been fighting among themselves since the year 2018. Let’s look at the complete case study of BharatPe and PhonePe.

BharatPe Vs PhonePe Case
Case filed by PhonePe against BharatPe
Court’s Decision on the Bharatpe vs Phonepe Case
About PhonePe and BharatPe

BharatPe Vs PhonePe Case

The two major digital payment applications have been said to have fighting over the usage of the suffix Pe in their names and the company PhonePe has been claiming trademark rights over it. It is observed that both the companies have been arguing about the topic since the year 2018 and later the Bengaluru based startup PhonePe moved to the court.

The two leading Digital payment applications have been fighting in the court for a very long time. The documents seen have conveyed that the Flipkart owned PhonePe has sought an authoritative order from the High Court against BharatPe for the usage of the word Pe in the name.

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The co-founder of BharatPe, Ashneer Grover has funded several startups in Shark Tank India. Here is a list of startups funded by Ashneer Grover.

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Case filed by PhonePe against BharatPe

It is said that the court did not grant an injection on the original appeal of PhonePe. The suit that had been complained about was based on seeking an authoritative order restraining the use of trademark, passing off, damages, etc. The company PhonePe has filed a suit on BharatPe for using the suffix Pe in both the languages English as well as Hindi and also both in graphic design as well as text.

PhonePe has been said to have sent a legal notice to BharatPe last year and the company had soon changed the logo and the colour of their original frame but that did not solve the issue and PhonePe had taken the case to the court.

BharatPe old vs new logo

A PhonePe spokesperson had conveyed that the company had approached the Delhi high court in order to protect their brand trademarks which they believe were being broken against the agreement of the law and added that the company was not interested to comment beyond this whereas BharatPe had declined to comment about the issue.

Sameer Nigam Biography – Founder & CEO of PhonePe | Education | Personal Life

Sameer Nigam is an Indian Entrepreneur who founded PhonePe[https://startuptalky.com/phonepe-success-story/], a UPI-based online payment system in 2015 and serves as its Chief Executive Officer (CEO). He also served as the Senior Vice President, Engineering at Flipkart[https://startuptalky.com/flipkart-success-story/…

StartupTalkyMegha Rani

Court’s Decision on the Bharatpe vs Phonepe Case

The Justice had conveyed that the usage of the word Pe in both the company’s names was nothing but a different spelling used to denote the word pay and added that no rights can be claimed over a mark which describes a word or even a word which is used to describe a part by misspelling it.

The court also added that the word Pe had not derived any other meaning other than pay. That is the company has not created a different impression on the minds of people like giving the word Pe a secondary meaning which refers to the goods or service provided by the company.

However, the Justice had conveyed that if the word Pe has acquired a secondary meaning then the court would look for a trial and the company will have to prove to the court that the word has a secondary meaning and the primary meaning i.e., pay should have been completely removed from the minds of their consumers. In order to move forward with this, the company will have to create evidence from their customers that the word has a complete secondary meaning which is related to the goods or service they provide.

The Court had said that considering the above factors both PhonePe and BharatPe are made up of several parts and added that these parts cannot be separated as Phone and Pe and Bharat and Pe. The court conveyed that the company PhonePe cannot claim rights over the word Pe.

The court added that the word Pe provides the meaning of the service provided by both the companies that is pay and said that by misspelling Pay and Pe there cannot be any claim on the legal positions.

About PhonePe and BharatPe

PhonePe Logo

PhonePe and BharatPe are both companies that provide digital payment services where as BharatPe provides their services only for the merchants and concentrates completely on that sector but PhonePe provides for both merchants as well as individual consumers as anyone who downloads the app can use PhonePe’s service.

BharatPe Logo

PhonePe has been increasingly expanding towards the merchant payments sector and BharatPe can be considered to be one of its major competitors in the field. PhonePe is considered to have a valuation of around USD 7 billion according to Morgan Stanley and BharatPe has been the fastest growing merchant payment company.

BharatPe has conveyed that they have around 1.5 million merchants on their platform with a daily transaction of around INR 7 lakhs and PhonePe for business has around 4.2 million merchants using it actively. Both the companies are considered to be expanding aggressively on-boarding offline merchants.

The Complete BharatPe Controversy of Ashneer Grover and Kotak Bank

BharatPe co-founder and Shark Tank India judge Ashneer Grover have landed himself in deep trouble involving him and Kotak Bank. Know the controversy here!

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Conclusion

BharatPe is a billion-dollar company with a valuation of close to USD 1 billion whereas PhonePe is already in the billion-dollar club. It is considered to be the first instance where 500 crores + companies involving into a fight against the trademark.

FAQ

Who is the founder of BharatPe?

Ashneer Grover and Sashvat Nakrani are the founders of BharatPe.

Is BharatPe Government company?

BharatPe is a private company founded in 2018.

Is PhonePe an Indian company?

PhonePe is an Indian digital payments and financial services company headquartered in Bangalore, India. It was founded in December 2015, by Sameer Nigam, Rahul Chari and Burzin Engineer.

Is BharatPe and PhonePe same?

No, BharatPe and PhonePe are different companies. They both offer digital payment services.

Who is the owner of PhonePe?

PhonePe is owned by Flipkart.

April 1, 2022