StartupTalky

Tag: digital media

  • The Rise of Priyanka Gill: Mission to Support Women in Business and Beyond

    Priyanka Gill is a powerhouse in the world of entrepreneurship and investing, with a keen focus on supporting female founders. As co-founder of the Good Glamm Group, she’s made waves in the direct-to-consumer space, but her influence doesn’t stop there. Priyanka has also backed startups across various sectors and has taken on a new role as a venture partner where she’ll lead the CXXO initiative to empower women-led businesses. With her track record in advising and mentoring, Priyanka is a true advocate for emerging entrepreneurs.

    In this StartupTalky feature, you’ll get an in-depth look at Priyanka Gill’s inspiring journey—her biography, her personal life, her career, the challenges she’s overcome, and the key moments that defined her path to success.

    Priyanka Gill – Biography

    Name Priyanka Gill
    Birthplace Punjab, India
    Born 2 June 1980
    Nationality British
    Education Columbia Business School and London Business School’s Global MBA Programme (2023)
    Position Indian entrepreneur and Angel Investor, Co-founder, Good Glamm Group , CEO, Good Media Co, Founder & CEO, POPxo – Plixxo
    Website Priyankagill.com

    Priyanka Gill – Early Life
    Priyanka Gill – Career
    Priyanka Gill – Personal Life
    Priyanka Gill – Good Glamm Group
    Priyanka Gill – Coluxe
    Priyanka Gill – Journey So Far!
    Priyanka Gill – Investments
    Priyanka Gill – Awards and Recognitions
    Priyanka Gill – Top Quotes

    Priyanka Gill – Early Life

    Priyanka Gill hails from a quaint village in Punjab, nestled in the northern part of India. Her educational journey started early, when at just six years old, she was enrolled in an all-girls boarding school—CJM Waverley. From there, she moved on to VDJS, Hisar, another prestigious boarding institution, to complete her schooling. Following these formative years, Priyanka pursued her passion for English Literature at Lady Shri Ram College, one of Delhi’s most esteemed colleges. Her path is marked by a rich blend of tradition and academic excellence, which laid the foundation for her future endeavors.

    Priyanka Gill – Career

    In 2001, life took a transformative turn for Priyanka Gill when she graduated, got married and moved to London. It was in this new city that her journey as a freelance writer began. Her twenties were an exhilarating time—hosting charity events, organizing art exhibitions, contributing to various publications, and investing in early-stage ventures and Modern Indian Art. This whirlwind phase unfolded against the backdrop of an active family and vibrant social life.

    Her love for writing soon blossomed into entrepreneurship with the creation of eStylista, a blog that laid the foundation for what would eventually become POPxo. In 2014, Priyanka returned to India with a bold vision—to build a dynamic and supportive community for Indian women through POPxo, a platform where they could find inspiration, advice, and empowerment.

    As POPxo grew, Priyanka partnered with hundreds of brands, realizing early on that Influencer Marketing was on the cusp of taking off in India. Seeing this as a golden opportunity, she began developing a tech-driven platform to harness this growing trend. By 2017, Plixxo was born—a trailblazing platform that supported India’s first generation of influencers, equipping them with the tools to thrive in the digital space.

    In 2020, a major shift occurred when POPxo and Plixxo merged with MyGlamm, India’s leading beauty conglomerate. With this merger, Priyanka took on dual roles as Co-founder & President of MyGlamm while continuing as Founder & CEO of POPxo-Plixxo. Her focus is now on content creation, digital marketing, PR and brand development, all while nurturing strong, engaged communities around these brands.

    💡
    Priyanka Gill holds < 0.1% in The Good Glamm Group

    POPxo Company Profile | Startup Story | Founder | Services
    POPxo is a digital community for women. Know more about POPxo Company, founder, story of starting up, POPxo Services, revenue model, and more.
    StartupTalkyChaitra S

    Priyanka Gill – Personal Life

    Priyanka Gill, alongside her husband Raj Gill, a London-based independent trader, holds an impressive spot at number 33 in the Asian Power Couples Hot 100 by Red Hot Curry. But her influence extends far beyond rankings. 

    Over the years, she has played a pivotal role in driving several charitable efforts. Take, for example, the Pratham Gala, which she co-chaired in 2009 and 2010—raising a staggering GBP 3 million for the cause. 

    Then in 2011, alongside Michael Van Clarke, she helped pull together GBP 300,000 at the Hare Ball, supporting Great Ormond Street Hospital. By 2014, her philanthropic journey continued with the Akshaya Patra Gala, another initiative where she served as co-chair.

    Her leadership in philanthropy didn’t stop there—Priyanka served on the advisory board for the Savitri Waney Trust from 2017 to 2019 and is also a patron of the British Asian Trust. If you’ve attended any of the exclusive fundraising events at Missoni or Fendi, chances are she was behind it, always using her influence for a greater cause.

    And then there’s her love for modern Indian art—a passion that began with a collection featuring iconic artists like Tyeb Mehta, S.H. Raza, MF Husain and F.N. Souza. What started as an overlooked selection by mainstream collectors turned into something truly special. When Christie’s held its first auction in India, Priyanka’s collection found its moment, not only gaining recognition but also fetching a substantial profit. This speaks to her ability to spot potential where others may not—whether in art, business or charity.

    Priyanka Gill – Good Glamm Group

    In September 2021, Priyanka Gill took on the role of Co-founder with the formation of the Good Glamm Group, a digital-first powerhouse of beauty and personal care brands. The group’s vision is bold—to become the “Digital CPG Conglomerate of the Future.” Backed by a substantial USD 100 million investment, the Good Glamm Group is dedicated to scaling, acquiring and building innovative brands that millions of users can love and trust. For those interested in entrepreneurship, Priyanka launched Dream Build Scale, an exclusive podcast on Spotify. The podcast provides a candid, insider’s view into the challenges and triumphs of building brands, with each episode offering valuable insights and actionable advice through laid-back, friendly conversations.

    Priyanka Gill – Coluxe

    In February 2025, Priyanka Gill launched Coluxe, a lab-grown diamond and gemstone jewelry brand focused on sustainable luxury. The brand has raised angel funding, though the amount and investors are undisclosed. Coluxe will launch online in mid-2025, with plans for retail expansion. The collection includes solitaire rings, pendants, earrings, bracelets, and necklaces, with zodiac-themed and gifting options. The brand also integrates AI-powered virtual try-ons and customization options.

    Priyanka Gill Departs Kalaari Capital to Start New Business
    Priyanka Gill has stepped down from her role at Kalaari Capital to launch a new business. The entrepreneur and investor is now focusing on her next venture.
    StartupTalkyNitin Konde

    Priyanka Gill – Journey So Far!

    When exceptional creator brands unite, incredible things unfold. That’s exactly what happened when Plixxo, MissMalini, Winkl, and Vidooly came together to launch The Good Creator Co.—India’s largest creator ecosystem. This initiative is set to empower millions of creators, helping them scale their work and achieve financial independence. It also provides brands with the simplest solution to collaborate with creators on a larger scale. With seed investment from the Good Glamm Group, the Good Creator Co. has transformed Plixxo’s original vision into a comprehensive creator ecosystem, bringing us closer to the Good Glamm Group’s goal of integrating content and commerce seamlessly.

    In addition, The Good Media Co. stands as one of India’s premier digital media companies, encompassing platforms like POPxo, ScoopWhoop, MissMalini, Tweak and BabyChakra. With an impressive 200 million monthly active users generating 4 billion impressions each month, the impact of this collective is undeniable. Priyanka Gill took on the role of CEO of Good Media Co. in September 2022, driving forward the company’s mission and vision.

    Furthermore, Priyanka served as a founding board member of CXXO, backed by Kalaari Capital, alongside esteemed leaders like Vani Kola, Shradha Sharma, Lathika Pai, and Paroma Roy. In this role, she was dedicated to #LevelThePlayingField for female entrepreneurs, ensuring their voices and visions are heard and celebrated in the business landscape.

    In February 2025, Priyanka Gill departed from her role as a venture partner at Kalaari Capital to launch her new venture, Coluxe.

    Priyanka Gill – Investments

    Some standout companies in Priyanka Gill’s investment portfolio include Yieldify, POPxo, and Raptor Supplies. 

    Date Company Sector Round Round Amount Co-Investors
    Nov 06, 2015 POPxo Consumer Series A $2 million Hussein Kanji, Namrata Bostrom and 10 more

    Priyanka Gill – Awards and Recognitions

    Priyanka Gill Receiving Young Business Woman Awards at the CNBC Young Turks Conclave 2018
    Priyanka Gill Receiving Young Business Woman Awards at the CNBC Young Turks Conclave 2018

    Priyanka Gill has been awarded with various awards, some of them include:

    • 2018: Young Business Woman Awards at the CNBC Young Turks Conclave
    • 2018: Nominated for The Economic Times Startup Awards 2018
    • 2018: Young Woman Entrepreneur of the Year at Conclave and Awards 
    • 2019: BW 40 Under 40, Businessworld
    • 2020: 100 Technology Leaders, Impact
    • 2023: Featured among The Most Influential Women in the Startup World

    Priyanka Gill – Top Quotes

    💡
    Don’t let anyone tell you that you are not enough! Believe in yourself and keep marching forward. My natural tendency is to micro-manage. I am constantly fighting it.
    💡
    Believe in yourself and keep marching forward. One of the biggest learnings from my journey as an entrepreneur. A company is nothing without the amazing people who power it.

    FAQs

    Who is Priyanka Gill?

    Priyanka Gill is the co-founder and CEO of POPxo, a digital community for millennial women, in 2014, which later merged with MyGlamm in 2020. She is now the co-founder of the Good Glamm Group and CEO of Good Media Co.

    Which is POPxo Parent organization?

    Good Glamm Group Good Media Co is the parent organization of POPxo.

    What brands are owned by Good Glam Group?

    Brands that are associated with Good Glamm Group include MyGlamm, POPxo, Plixxo, BabyChakra, The Moms Co, ScoopWhoop, St Botanica, MissMalini Entertainment, Vidooly, Winkl, and more.

    Who is Priyanka Gill’s husband?

    Priyanka Gill’s husband is Raj Gill, an independent trader based in London. Together, they have earned recognition, securing the 33rd spot in the Asian Power Couples Hot 100 by Red Hot Curry.

  • Inshorts: Exceptional Circulation and Its Rapid News Model

    Data and information are two key concepts in the modern world. Data is raw, unprocessed facts or figures that can be collected from various sources. Information, on the other hand, is data that has been processed and organized into a meaningful form. Both data and information play an important role in decision-making processes across industries as they help organizations make more informed decisions to drive their business forward.

    In today’s society, original news is more important than ever. With the rise of social media and other digital platforms, it can be hard to tell what information is true or not. Fake news has become a major problem in recent years, resulting in confusion and distrust among readers. This makes it even more vital that people are able to access reliable sources of original news and analysis.

    Original news stories provide an unbiased look at current events with accurate facts and reporting. It allows for a greater understanding of the issues being discussed by providing background information on topics and giving both sides of an argument equal coverage. In addition, these stories often feature interviews with experts who can help explain complex concepts in easy-to-understand language. Without original news people and society at large can go directionless.

    This generation can also be more easily distracted by technology, with the average attention span now being 8 seconds. To counter this, it is important to create content that is concise and engaging. This could include using shorter sentences, breaking up long paragraphs into smaller blocks of text, or creating visuals such as infographics or videos to help break up information and keep people engaged.

    Additionally, providing interactive elements such as quizzes or polls can also help maintain attention spans. News in this format can be a game-changing business, and there exists one business that does exactly the same. Inshorts is an Indian news app that does the same. They have been growing with good numbers. Let us see how they are able to do this. This article talks about Inshorts, their rage, and the reason behind the growth.

    About Inshorts
    The Famous Inshorts App
    Technical Facts About Inshorts
    User Psychology
    Reasons Behind Inshorts Success

    About Inshorts

    Inshorts is an Indian news and content discovery platform founded by Azhar Iqubal, Anunay Arunav, and Deepit Purkayastha. Iqubal is all set to be the new judge in Shark Tank India, season 3.

    Inshorts was launched in 2013 with the aim of providing short, crisp, and relevant news to its users. The company, which is based in Noida, serves over 30 million monthly active users and has been backed by investors such as Tiger Global and Sequoia Capital. Inshorts was started in 2013 and was just a Facebook page to provide news in a snakebite format. By the end of their first month, the page had a little over 20K followers. Now their app distills news stories into 60-word summaries.

    It offers a personalized news feed where users can choose topics and sources of news they are interested in. It also offers an AI-powered news feed that provides news stories according to the user’s reading patterns. Inshorts offers news from a range of topics including politics, business, sports, entertainment, and technology. It also provides an in-app video channel, ‘Inshorts TV’, which has news stories from multiple sources.

    Traffic and Engagement in the Last Three Months of 2023
    Traffic and Engagement in the Last Three Months of 2023

    Inshorts is the all-new ultimate news reading experience, delivering users with a quote to spark thought and expand their knowledge. With information on current affairs, politics, business news, and more at their fingertips, Inshorts actively engages with its readers as it summarises long-form stories for convenience. Going beyond mere scanning of articles through catchy video clips and exciting quizzes, this one-of-a-kind platform offers an extraordinary insight into an ever-evolving world – in just 60 words!

    The Famous Inshorts App

    Inshorts has since grown to become India’s largest news platform with over 25 million users. It has been awarded a number of accolades, including being named the best news app by Google Play in 2018. Inshorts has become popular for its unique format which allows users to catch up on the latest news in a matter of minutes. By condensing news stories into 60 words, the app ensures that users can stay informed without having to spend hours reading long articles.

    The app provides users with a range of personalization options, such as selecting their preferred sources and topics, which helps them filter out news stories that do not interest them. In addition to its personalization options, Inshorts also provides a range of features to make it easier to stay informed. These features include a daily digest, which sends users a summary of the top stories of the day, as well as a ‘trending’ section that highlights the most popular stories from the past 24 hours. The app also offers a range of news categories, such as politics, sports, and entertainment, which makes it easier for users to find stories that interest them. Inshorts has become a popular news platform for many users due to its unique format, personalization options, and range of features.

    By providing users with a quick and easy way to stay informed, the app has become a go-to source for news in India. It currently has more than 20 million app downloads. The app wears a crown with a monthly active user base of more than 60 million. Out of them, more than 60% user base is in the age group of 18 to 35.

    Inshorts - Audience Demographics and Age Distribution
    Inshorts – Audience Demographics and Age Distribution

    The Inshorts app is as fun and interactive as it is exciting! Focusing on bite-sized mobile news coverage of current events, Inshorts makes staying informed quick and easily digestible. By serving content in the form of summaries, videos, and infographics, users can quickly swerve from story to story with a few taps of their fingers.

    It can also be used to promote products or services. Examples of news and short-form content include blog posts, tweets, news stories, infographics, and podcast episodes. The advantage of news and short-form content is that it can be more quickly read, watched, or listened to than long-form content. It can also be used to quickly and efficiently convey information or messages to a large audience. Additionally, it can be used to create interest and engagement around a topic or brand. Finally, it can be used to drive traffic to websites and other platforms.

    Technical Facts About Inshorts

    Developing for Inshorts includes working with both Android & iOS integrated languages such as Java & Swift, along with their own back-end APIs for a communication interface between its many components. Plus, implementing real-time analytics provides invaluable metrics to measure user engagement, thus allowing the company to remain prepared and conscious of what’s popular amongst readers of the news.

    The app also has a ‘Share’ feature where users can share stories with their friends and family. In addition to its news offerings, Inshorts also offers features such as ‘Inshorts Picks’ which curates stories from various sources, ‘Top Stories’ which shows trending stories in India, and ‘Today’s Headlines’ which offers a list of the top stories of the day. All these muscles work behind the scenes and make an impact on the lives of many people who stay up-to-date with the latest news through its platform!

    Inshorts App
    Inshorts App 

    The app also has an ‘Explore’ section which allows users to search for and follow topics of their interest. It also has a ‘Bookmark’ feature which allows users to save articles for later reading. Inshorts recently launched a ‘Breaking News’ section which provides breaking news alerts. Inshorts has over 10 million downloads on the Google Play Store and is available in 10 languages. It also has a website where users can access news stories.

    Inshorts was recently in the news for its successful fundraising round. It raised $35 million from Tiger Global Management and other investors, taking its total funding to $100 million. The app has been praised for its simple and intuitive user interface. It has also been lauded for its efforts to make news more accessible to users. Overall, Inshorts is an innovative platform that is changing the way we consume news. It is making news more accessible and is helping users stay informed about the latest developments in India and around the world.

    Inshorts Startup Story – Business Model, Revenue Model, Competitors and more
    Inshorts is an mobile news application that offers news stories summarised in 60 words or less. Lets look at its business model, revenue model and more.
    StartupTalkyAnamika Mahapatra

    User Psychology

    User psychology is an important factor in digital products, understanding how their users think and interact with a product. Proper user research helps to create an experience tailored to their needs and ensures customers remain loyal. It broadens the overall user experience by identifying factors, such as perceived functionality, usability, system performance, and aesthetics, which are essential for delivering value. By accounting for these elements designers can create solutions that are not only aesthetically appealing but offer meaningful experiences through meaningful interactions that make sense to use. User psychology should also inform product road maps as it can help in planning out feature development cycles, enabling a better overall user experience.

    A peek into the minds at Inshorts

    Reasons Behind Inshorts Success

    The app has grown tremendously over the past few years and now enjoys a considerable user base across India. In this article, we will discuss some of the key reasons for its success.

    Unique Concept

    One of the primary reasons for Inshorts’ success is its unique concept of providing short news summaries to readers. The idea was revolutionary at a time when most people were used to consuming long articles on their mobile devices or computers. This innovation allowed users to consume news quickly and easily, making it more accessible to a wider audience.

    Effective Distribution Strategy

    Another important factor in Inshorts’ success is its effective distribution strategy. The app is available on both Android and iOS platforms as well as on the web, allowing users to access news summaries anytime, anywhere. In addition, the company has also partnered with several mobile operators to make its content available through their networks.

    Quality Content

    Inshorts also offers high-quality content that is updated regularly by a team of dedicated editors who curate news stories from leading newspapers and magazines. This ensures that readers get only accurate information which helps them stay informed about current affairs without having to read long articles or watch lengthy videos.

    Engaging User Experience

    Inshorts also offers an engaging user experience. The app has a simple and intuitive interface that makes it easy to navigate and find the news summaries one is interested in. Additionally, users can customize their feeds by selecting topics they are interested in or following specific authors whose work they enjoy reading. This helps make the experience more personalized for each individual user.

    Effective Revenue Model

    Last but not least, Inshorts has implemented an effective revenue model that allows it to generate revenue while providing its services free of cost to users. It does this by displaying ads on its platform as well as through partnerships with other brands and companies who use its content for marketing purposes. These are some of the key reasons for Inshorts’ success. The company has managed to capture a large user base by providing a unique and innovative news summarization service that is easily accessible, offers high-quality content, provides an engaging user experience, and has an effective monetization model in place.

    The Unique Yet Effective Marking Strategies of Inshorts
    Inshorts is a mobile news app that summarizes and presents news in less than 60 words. Here’s a look at its marketing strategies.
    StartupTalkyAnagha S

    Conclusion

    Inshorts is a popular news app that provides users with short summaries or ‘Inshorts’ of daily news stories. The app has become incredibly popular due to its user-friendly interface, easy navigation, and comprehensive coverage of the latest news from all over the world. Additionally, Inshorts also offers personalized recommendations based on user’s interests and preferences, helping them stay up to date with the latest developments in their areas of interest.

    The future of Inshorts looks bright, as the company continues to focus on delivering concise, easily digestible news content to its users. In the coming years, Inshorts is likely to expand its reach and technology to become a leader in the news aggregation and delivery space.

    FAQ

    What kind of app is Inshorts?

    Inshorts is an aggregator app that summarizes news articles in 60 words and covers a wide range of topics, including tech and business.

    Why is Inshorts successful?

    Inshorts generates revenues as a content aggregator by driving users to publishers’ websites and also through advertising commissions.

    Who is the CEO of Inshorts?

    Azhar Iqubal is the co-founder and CEO of Inshorts. He was named ‘Entrepreneur of the Year’ in the media category at the Entrepreneur Awards 2022 organized by Entrepreneur India magazine. Azhar is also all set to be the new judge in the Shark Tank India, season 3.

    Is Inshorts a social media?

    Inshorts is a news aggregation app that lets users summarise news in 60 words. The latest addition to its portfolio – the Public app – is a local social app that provides users with videos about the places they live in.

  • Biggest Media Companies in the United States

    Media companies are thriving, especially digital media companies these days. Various advertisements are used to generate revenue by these companies: programmatic advertising, sponsorships, subscriptions, native promotions, and more. Furthermore, a lot of digital media companies are out there growing. Thanks to the increasing number of people using the internet and with the need to keep up with everything, the speed at which the internet works these days is increasing. 5G networks are rolling in offering more and better services.

    Advertising, broadcasting and networking, news, print and publication, digital, recording, motion pictures, events, and more, all of these specifications fall under the umbrella of two words: the media industry, with each having its unique way of working. But in today’s world, with the rapid development of new technology and the internet, the media industry has lived through much change itself. Some companies are revolutionizing how we look at and define media today.

    Every company is a media company – David Ogilvy

    People will continue to want to stay informed and entertained. Look at the top  Media companies that originated in the U.S.

    Microsoft
    Meta (Facebook)
    American Telephone and Telegraph (AT&T)
    Walt Disney Company
    Netflix
    Alphabet Inc.
    Comcast Corporation
    Charter Communications

    Microsoft

    Founders Bill Gates and Paul Allen
    Founded in 1975
    Headquarters Redmond, Washington, United States
    Revenue $198.27 Bn (2022)
    CEO Satya Nadella

    Biggest Media Company | Microsoft
    Biggest Media Company | Microsoft

    History has witnessed a thirteen-year-old writing his first program on a teletype computer, a tic-tac-toe program in basic computer language purchased for the school by the mother’s club. This company right here does not need any introduction, nor does the co-founder of Microsoft, and philanthropist famous for creating history.

    Bill Gates has a history of excelling in his school, getting exemplary grades and scoring 1590 out of 1600 on a Scholastic Aptitude Test. Gates and Paul Allen later bonded in school over their love of computers, and the rest of the story is known to the world. Bill has worked with Steve Jobs and they did get along well. It is one of the lesser-known facts, but Microsoft rescued Apple in the year 1997 from running into bankruptcy.

    The organization is believed to be responsible for the emergence of the term “tablet”. It has been experimenting, leading to prototypes for its product designs. Microsoft has gained over 10,000 patents, applying for 3000 more per year. Also well known for its computers and gaming consoles.

    Recently there were alleged reports that Microsoft did try to buy Discord and Pinterest this year, and it shows the prominent role of the internet in the area of digital media. Here is a list of companies, right from social media platforms to interactive media companies that fall under the umbrella of Microsoft Corporation.

    • LinkedIn Corp.
    • Skype
    • GitHub
    • Mojang
    • aQuantive
    • ZeniMax Media Inc         ‌‌

    Meta (Facebook)

    Founder Mark Elliot Zuckerberg
    Founded in 2004
    Headquarters 1 Hacker Way, Menlo Park, California
    Revenue $116.6 Bn (2022)
    CEO Mark Elliot Zuckerberg

    Biggest Media Company | Meta
    Biggest Media Company | Meta

    The most popular social networking app has rebranded itself as Meta. The most expensive acquisition that Facebook has ever made is that of WhatsApp. Facebook bought it for 19 million in the year 2014. Evolving the way we connect recently, Facebook has also rebranded itself as Meta. Metaverse is further changing how other platforms work as well with virtual and augmented reality.

    Facebook has acquired over 90 companies. The count is based on names that the company has disclosed. However, there may be more acquisitions that have not yet been announced.

    Some well-known companies acquired by Meta (Facebook) are as follows:

    • Instagram
    • Oculus VR
    • Onavo
    • Beluga
    • WhatsApp

    Media has taken on a whole new aspect with the introduction of the metaverse. This features virtual and augmented reality and the technologies associated with it that could boom in the coming years.            ‌‌             ‌‌

    American Telephone and Telegraph (AT&T)

    Founders Alexander Graham Bell and Gardiner Greene Hubbard
    Founded in 1983
    Headquarters Dallas, Texas, U.S.
    Revenue $120.74 Bn (2022)
    CEO John T. Stankey

    Biggest Media Company | AT&T
    Biggest Media Company | AT&T 

    It ranks as the number one and largest communication company in the world by revenue and has over 100+ million U.S. mobile subscribers, according to the report for 2020. It has over 200 million subscribers worldwide. AT&T provides branded telephones, cabling systems, and consumer electronics.

    Representing quality in global communications, connecting people with 5G, internet & fiber, technology & innovation, and entertainment with Warner Media and its streaming platform HBO Max. This platform stands out as a strong brand. It is also the first company to offer a 5G network in the USA.

    Selling out premium content, which is a plus point to establish deeper relationships with its consumers, with storytelling, in turn, converting them into loyal customers.

    Their channel, CNN, reaches over 200 billion people. A deal between Warner Media and Discovery has also been struck to combine content and compete with Netflix and Disney.

    AT&T has 98 companies under its umbrella and some of them include:

    • HBO and Cinemax
    • Turner Entertainment Networks
    • Adult Swim and Cartoon Network
    • CNN News Group
    • DC Entertainment and Films

    Facebook Turns $1 Trillion: Unveiling a Bag of Unknown Facts About Facebook
    As Facebook has turned $1 trillion lets look at some of the lesser known facts about Facebook that you should know about.
    StartupTalkySushree Sangeeta Behera

    Walt Disney Company

    Founder Walt Disney and Walt O. Disney
    Founded in 1983
    Headquarters Burbank, California
    Revenue $82.7 Bn (2022)
    CEO Bob Chapek

    Biggest Media Company | Walt Disney
    Biggest Media Company | Walt Disney

    Providing entertainment to its audience, having a powerful vision and acquisition has got the Walt Disney Company where it is today. Disney also defines the world of animation. Back in 2019, it officially acquired 21st Century Fox. Now the media giant holds under these three categories various companies:

    Disney media and entertainment distribution

    Disney+, ESPN+, Hulu, Hotstar, Disney Music group

    Disney Studios

    Studios include Walt Disney Studios; Walt Disney and Pixar Animation Studios, and Pixar Animation Studios. Marvel Studios. Lucasfilm, Disney theatrical group, 20th-century studios. Searchlight Pictures.

    General entertainment

    20th television studios, ABC entertainment; the ABC-owned television stations group, ABC News, ABC signature, Disney-branded television, freeform, FX, Hulu originals; National Geographic. The Walt Disney Company’s cable channels, ESPN+, and ABC.

    The amount of control over these companies by Disney depends upon the percentage of ownership it has over them.

    Most of Disney’s revenue is generated from:

    • Media networks
    • Park and resorts
    • Studio entertainment
    • Consumer products and interactive media

    Netflix

    Founders Reed Hastings, and Marc Randolph
    Founded in 1997
    Headquarters Los Gatos, California, U.S.
    Revenue $31.6 Bn (2022)
    CEO Ted Sarandos

    Biggest Media Company | Netflix
    Biggest Media Company | Netflix

    You can’t think of media without adding Netflix next to it, such as the established position it has acquired in the minds of everyone. Netflix changed the game when they introduced a subscription model in the year and no doubt is the competition of all the new platforms coming in wanting to not miss out on the streaming revolution that is making rounds.

    Starting as a DVD-by-mail business in the year 1997, it changed its business model over time. The revenue comes in from the subscription fees from the members; it had 192.95 million paid subscribers, according to reports from the second quarter of the year 2020. Another study revealed that most of its users are from the U.S. and Canada in 2021. As of now, it has over 231 million paid subscribers.

    Lastly, keep in mind that Netflix is exploring new areas and aiming to expand its empire in gaming. Releasing five games back in November, which are available on iOS and Google Play Store, Netflix is slowly taking the company to another level as it plans to release three new mobile games globally.             ‌‌             ‌

    Alphabet Inc.

    Founders Larry Page, and Sergey Brin
    Founded in 2015
    Headquarters Mount View, California
    Revenue $76 Bn (2022)
    CEO Sundar Pichai

    Biggest Media Company | Alphabet
    Biggest Media Company | Alphabet

    Alphabet Inc. the parent company of Google, was established in the year 2015, and co-founded along with Sergey Brin, who also serves as the Director, to make the core business of Google cleaner and more accurate. Alphabet Inc. identifies as a company that falls under the computer service industry. The holding company includes segments of Google: Google services, Google Cloud and Google Workspace.

    Google is involved in businesses like:

    • Engagement in advertisement
    • Sales of digital content
    • Applications
    • Cloud offerings

    Not to forget its hardware products, which are:

    • The pixel phones
    • Chromecast with Google TV
    • Google Nest Hub smart display‌‌

    Apart from this, Alphabet Inc. is also engaged in other segments. The most recent buzzing news is about the deal Verizon Communications signed with Alphabet Inc’s Google Cloud to use its 5G network, its computing powers, and more.

    Comcast Corporation

    Founder Ralph J. Roberts
    Founded in 1963
    Headquarters Philadelphia, Pennsylvania
    Revenue $121.43 Bn (2022)
    CEO Brian L. Roberts

    Biggest Media Company | Comcast
    Biggest Media Company | Comcast

    Comcast Corporation, the biggest cable TV and broadband provider company, has been a part of many firsts in history. David Sarnoff founded the first permanent radio network, NBC, in the year 1926, which brought the Olympics to the world with NBC covering it.

    In 2010, they opened the doors to the Wizarding World of Harry Potter. In 2018, Xfinity became the largest Gigabit Internet Provider in the United States in more than 58 million homes, which was faster than any other internet service provider at that time. 2020 had been the best year for Comcast for its broadband. And apart from this, some recent acquisitions in the past few years by Comcast include:

    • Sky
    • DreamWorks Animation
    • NBCUniversal

    They have also launched Peacock, Xfinity Flex, xFi, and more. The media and technology company also has won broadcasting rights for the Olympic games 2032 back in 2014.

    Charter Communications

    Founders Barry Babcock, Jerald Kent, and Howard Wood
    Founded in 1993
    Headquarters Stamford, Connecticut
    Revenue $54 Bn (2022)
    CEO Tom Rutledge

    Biggest Media Company | Charter Communications
    Biggest Media Company | Charter Communications

    Charter, which is a broadband and cable operating company, has served over 32 million customers with the help of its brand Spectrum. The services provided by Charter Communications Inc. are further divided into:

    • Spectrum networks
    • Spectrum Original
    • Spectrum Reach
    • Spectrum Business
    • Spectrum Enterprise

    With more than 30 Spectrum Networks Delivering Local News and Sports. It aims to be the broadband provider of the future that is fast and secure.

    Social Media Calendar 2022 – The Ultimate List of Social Media Holidays
    Plan your content strategy in advance with this social media calendar 2022, which includes all the social media holidays in 2022.
    StartupTalkyDamini Bhandary

    Conclusion

    The United States media industry is dominated by a handful of large conglomerates, including The Walt Disney Company, Comcast, AT&T, ViacomCBS, and Discovery, among others. These companies control various media outlets such as television networks, movie studios, streaming services, and publishing houses, enabling them to reach millions of people every day.

    While this concentration of power has led to concerns about media diversity and competition, these companies have also played a significant role in shaping American culture and influencing global media trends. As the media landscape continues to evolve and new technologies emerge, these companies will likely remain major players in the industry for years to come.

    FAQs

    What are the 5 biggest media companies?

    Some of the biggest media companies are:

    • Comcast
    • AT&T
    • Walt Disney
    • Netflix
    • Alphabet

    Which is the biggest media company in the US?

    Comcast is the biggest media company in the U.S.

    Who Owns the Media in the U.S.?

    U.S. media outlets are owned by 15 billionaires and six corporations.

  • Times of India – How Does One of the Oldest English Language Newspaper of India Make Money?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the Times of India.

    Many years ago, there was no broadcast facility that happened to land directly at people’s homes. All the news or information was passed down from word of mouth during that time.

    It’s quite interesting to imagine how people used to live without newspapers before it even was invented. Thanks to the political and economic chronology of India led to the development of newspapers. Furthermore, the consequences of globalisation and modernisation in the world are what pushed the need for printing news.

    We can still see newspaper’s importance and dominance in homes today with our older generation hooked on reading the newspapers. From discussing the type of advertisements on our mini tables at home to becoming a part of hot discussion till late at night, newspapers remain an integral part of our lives and society at large.

    As a matter of fact, newspapers have also evolved through these years with the quality of writing, type of news and articles being published and also digitising and the platform where they publish or more commonly known as e-newspapers.

    We have seen or read this newspaper since we were born, ‘The Times of India’, which is the second-oldest newspaper in India, and the largest English language selling daily newspaper in the world. That’s quite the achievement the newspaper has maintained till now.

    The Times of India also goes by the abbreviation TOI and is owned and managed by the Times Group. TOI came into existence with its first publication in 1838 making it the oldest English language newspaper in India. It is said that the TOI is given an alternative name called ‘The Old Lady of Bori Bunder’, for being the third-largest newspaper in India by circulation.

    If newspapers and media are one of your areas of interest, here’s more about the Times of India, how it started and what led to its growth, the key people involved and about its owner, ‘The Times Group’, business and revenue model, challenges faced, competitors, funding and investments, and much more in this article.

    Times of India – Company Highlights

    Startup Name Times of India
    Headquarters New Delhi, India
    Sector Mass media, daily newspaper
    Owner The Times Group
    Founded 1838
    Revenue Rs76.8 crore
    Total Funding Raised $17 million
    Website timesofindia.indiatimes.com

    About Times of India
    Times of India – Industry
    Times of India – Key People
    Times of India – Name, Logo, and Tagline
    Times of India – Startup Story
    Times of India – Business and Revenue Model
    Times of India – Funding and Investors
    Times of India – Mergers and Acquisitions
    Times of India – Competitors
    Times of India – Advertisements and Social Media Campaigns
    Times of India – Future Plans

    About Times of India

    Founded in 1838, the Times of India is an English Language daily newspaper and digital news in India. The newspaper publishes various news happening around the world, and articles on the latest issues written by prominent writers in the industry.

    Times of India is owned by the ‘The Times Group. The Times Group is the trade name of the company, Bennett, Coleman and Company Limited (B.C.C.L), which is owned by the Sahu Jain Family. With headquarters in Mumbai, Times Group is a multi-media company with products like publishing, broadcasting, radio, films, entertainment, and so on.

    TOI claims that every day, one of its 13 editions is read by more than 13.5 million readers. As of 2019, 2,880,144 daily newspapers were circulated as per reports.

    The owner of TOI, The Times Group, which includes this business along with its other subsidiaries, also publishes the following publications: Ahmedabad Mirror, Bangalore Mirror, Mumbai Mirror, and Pune Mirror; Economic Times; ET Panache (Monday through Friday in Mumbai, Delhi, and Bangalore; Saturday in Pune and Chennai); Ei Samay Sangbadpatra, a Bengali daily; Maharashtra Times, a Marathi daily; Navbharat Times (a Hindi daily)

    Times of India – Industry

    Belonging to the media and printing press industry, the Times of India has put itself at the highest rank for selling the English Language daily newspaper in the world.

    Today, Indian print media is also dominating alongside digital and television media. According to reports, it is recorded that the Indian newspaper revenue touched Rs 220.5 billion in 2021. At this rate, it is assumed that the growth of the print media industry is only going to go upwards.

    Times of India – Key People

    Times of India, which is managed by the Times Group is directed by Samir Jain, who is the Vice-Chairman of the company.

    Samir Jain

    Samir Jain is the Vice-Chairman of the Times Group which manages ‘The Times of India’. He is an Arts graduate from St. Stephen’s College, Delhi. Samir Jain’s parents are Ashok Kumar and Indu Jain. His mother Indu Jain became the Chairperson of Times Group after her husband, Ashok Kumar died.

    It was in 1975 when Samir decided to join the family-owned business and started working as a junior executive at the media group Bennett, Coleman & Co. Ltd.

    It was because of his leadership skills, that the Times of India regained its potential and made it the world’s largest circulating English newspaper.

    Times of India – Name, Logo, and Tagline

    The tagline of Times of India, “Let the Truth Prevail” rightly defines the company’s idea about telling stories and giving out information to its readers.

    As you can see the logo of the Times of India has two elephants facing each other with a shield in the middle of them. The shield has the petals of a lotus flower and leaves and below them are three sailing ships placed in an inverted triangular shape.

    Since TOI originally began as the Bombay Times and Journal of Commerce during the British Raj, Britishers were inspired by the elephants, which are carved at the Ajanta Caves. They wanted to target the Indian audience, which is why they used elephants as they play a very important role in the Indian culture.

    Times of India – Startup Story

    Started as The Bombay Times and Journal of Commerce

    The history of TOI begins 183 years ago as ‘The Bombay Times and Journal of Commerce‘ under the leadership of Raobahadur Narayan Dinanath Velkar. He was a Maharashtrian social reformer, who collected news from the world, as well as the Indian Subcontinent and Britain.

    TOI’s first-ever editor was J. E. Brennan. After a few years, Robert Knight, who was an English editor and a critic of the British empire acquired the Indian stockholders’ shares in 1860, merged his publication with his competitor Bombay Standard, and founded India’s first news organisation – Bombay Times and Standard.

    After a year, The Bombay Times and Standard were once more united with the Bombay Telegraph & Courier, and it was given the new name The Times of India. That’s how where it began for the ‘TOI’ daily newspaper.

    With many struggles, Robert elevated the newspaper to a position of importance across the country by fighting for the freedom of the press against government restrictions. The newspaper gained a lot of appreciation and was widely read in India and Europe. The newspaper employed approximately 800 employees and produced 3000 copies per day in 1890.

    Under Bennett, Coleman & Co. Ltd

    After gaining so much importance, TOI was acquired by Thomas Bennett and Frank Morris Coleman. They started through their joint-stock company Bennett, Coleman & Co. Ltd. During this ownership, Sir Stanley Reed served as The Times of India’s editor from 1907 to 1924, and played a significant figure in Indian media in early 20th-century Indian journalism.

    Post-Independence TOI’s ownership went to Dalmia

    The Times of India (TOI) was acquired by Ramkrishna Dalmia of the illustrious industrial Dalmia family after India gained independence from British rule. The deal was closed at ₹20 million, which equals ₹2.4 billion or US$30 million in 2020.

    Ten years later, it was found that Ramkrishna Dalmia was caught in legal complications surrounding the acquisition that led to a conviction following which he gave his son-in-law Sahu Shanti Prasad Jain administration of the company.

    TOI ownership was, again and again, being transferred due to wrong leadership which happened with Sahu Jain as well.

    Government of India’s involvement

    A new board of directors was established under the government in 1969 on the authority of the Bombay High Court as a result of numerous misdeeds and business abnormalities. The government finally returned ownership of the newspaper to Sahu Shanti Prasad Jain’s son Ashok Kumar Jain in 1976, during India’s Emergency.

    After going through a series of misfortunes, it was finally like a new dawn for TOI in the 21st century. The Times Group expanded with new publications aimed toward a contemporary readership.

    The Economic Times and Maharashtra Times began publishing in the 1960s, while The Navbharat Times was established in 1946. The Vijay Karnataka daily was founded in 2006 when Vijayanand Printers Limited was acquired.

    Bangalore Mirror debuted in 2007, and Mumbai Mirror did so in 2005. The Bengali daily Ei Samay was first published in 2012, while the Gujarati-focused Nav Gujarat Samay started publishing in 2014.

    Times of India – Business and Revenue Model

    A newspaper’s development story is inextricably linked to its advertisements. Ever since its inception, TOI earned its money through subscribers and advertisers. The business model of the Times of India is to print news and sell it to the consumers and other is by advertising. It can be safe to say, the TOI business model is Direct-to-Consumer and Business-to-Business.

    Early advertisements targeted the upper class, but as time went on, TOI became to represent the average person, and advertisers began to use the company’s advertising services to connect with their target demographic. With editions available throughout India, advertising in the Times of India has become one of the most successful forms of advertising for both private individuals and corporations.

    Today, TOI continues to advertise on its digital platforms as well. The company earns a big chunk of revenue from advertising agencies.

    In the fiscal year 2019, the company reported a revenue of Rs ₹6,986 crores. However, in 2020, the company declared a loss of net income of ₹451.63 crores for the fiscal year.

    Times of India – Funding and Investors

    Over the course of two rounds, The Times Of India secured $17M in fundraising. Their most recent funding came from a Venture-Series Unknown round, which was raised in 2006.

    Here’s the list of investors of the Times of India.

    Date Funding Round Amount Investors
    June 29, 2006 Venture Round $10 million Sequoia Capital
    September 29, 2004 Series A $7 million Sequoia Capital India

    Times of India – Mergers and Acquisitions

    In their entire journey of doing business, The Times Of India has acquired two organizations.

    IS Integration was their most recent acquisition, made on 20 September 2006. For $37M, they bought IS Integration. The other one is KeyLabs, which the company acquired on the 25th of April, 2005.

    Times of India – Competitors

    Here’s the list of top competitors of Times of India:

    1. The Hindu
    2. The Hindustan Times
    3. Deccan Chronicle
    4. Verse
    5. Dainik Bhaskar Group
    6. One India
    7. The Indian Express
    8. Tribune Papers
    9. HT Media

    Times of India – Social Media Presence

    Having been in the media industry, TOI has not left the social media space for increasing its brand awareness and spreading information through digital mediums. To follow the company’s latest updates and interesting news, you can follow them on Facebook, Twitter, and YouTube.

    Times of India – Advertisements and Social Media Campaigns

    Times of India has played a crucial part when it comes to advertising and running campaigns. While there are several campaigns organised by the company, it ran a social media campaign called the #WantMyPaper campaign in 2020 that highlights the importance of newspapers in today’s times.

    The ‘Want My Paper’ campaign launched by the company aimed at Indians to make them realise the importance of the authenticity of daily newspapers. They emphasised through the campaign how crucial it is for media outlets to support the establishment of accountability through sharp reporting.

    Newspapers, unlike digital media, do not restrict people’s access to news categories by applying filters, but instead, they put daily information from a variety of genres directly in the hands of the readers, giving them the chance to be notified without unnatural and fake barriers.

    Here’s what Sanjeev Bhargava, Director of the Times of India said, “Newspapers are the guardians of democracy – they keep the public well informed about the important goings-on, and help shape public opinion on key ongoing issues of national interest. With growing scientific evidence that newspapers are safe, and that there’s really no risk of catching an infection from them, our #WantMyPaper campaign is aimed at nudging our ardent readers about what they’re missing out without their trusted newspaper in their hands.”

    Times of India – Future Plans

    As of now, it is hard to say what the Times of India is planning for the future. The company is the third-largest English Language selling newspaper in India in terms of circulation. After serving the nation for 180 years with the latest news, the company claims itself as still young and energetic, and not as an old and outdated company.

    FAQs

    When was Times of India founded?

    Times of India was founded on 3 November 1838.

    Who founded the Times of India?

    Ramkrishna Dalmia, an industrialist founded the Times of India.

  • Explained: The Complete Controversy of Mohammed Zubair and Alt News

    Fact-checking simply means that whatever information is out there is verified or authentic. However, it is noticed that today many journalists or those associated with news channels are spreading the news that isn’t fact-checked to earn a great deal of money.

    One such incident that is now all over the media is the arrest of Mohammed Zubair, the co-founder of Alt news. He was arrested on June 27, by Delhi Police over a four year old tweet insulting a deity.

    Who is Mohammed Zubair?
    Why Was Mohammed Zubair Arrested?
    The Series of Controversies Associated With Alt News

    Who is Mohammed Zubair?

    He is the co-founder of Alt news. Mohammed Zubair along with his friend, a former software engineer, Pratik Sinha, started the website to counter fake news, by exposing lies spread by media houses, politicians, celebrities, and users on social media.

    Why Was Mohammed Zubair Arrested?

    Mohammed Zubair was arrested on accounts for deliberately insulting a god from a particular religion. He posted the tweet in March 2018.

    A Twitter user had filed the FIR against Zubair where he tagged the Delhi Police to take action against Zubair. As per the police, the tweet handle showed an image that was taken from the 1983 film Kissi Se Na Kehna and has been repainted with an improper word.

    Zubair was arrested under IPC Section 153-A (promoting enmity between different groups) and 295-A (malicious acts to hurt religious sentiments).

    His co-partner, Pratik Sinha has said that Zubair has been called in for questioning regarding a case from 2020. He was booked under the Protection of Children from Sexual Offences Act (POSCO), where he allegedly morphed a picture of a minor girl on social media. Reports suggest that he has been arrested for the tweet instead, which he posted four years ago for hurting religious feelings.

    The Series of Controversies Associated With Alt News

    Since Alt news’ inception, the website has been accused of targeting the Bharatiya Janta Party (BJP). Several fact-checkers have claimed that the website targets more Modi-led governments than other political parties.

    Due to his hate speech on social media platforms, Zubair is facing multiple FIRs.

    The cases leading to foreign donations

    When Zubair was under 14-day judicial custody, the prosecutor revealed that Zubair has accepted various payments through Razorpay from UAE, Pakistan, Singapore, Syria, and Australia.

    Being linked to this controversy, Razorpay had clarified on Twitter, “We will continue to hold the highest standard of data security, defend our customers at all times and also continue to abide by the laws and regulations of India.”

    The public prosecutor had opposed the bail of Zubair asking for an investigation regarding the foreign donations he has allegedly received. According to the reports, Delhi Police has also accused Alt News parent company Pravada Media of involving in foreign funding and taking money of more than Rs 2 lakhs.


    Things got more controversial when Alt News accused Razorpay of sharing their donor data information with the police without their knowledge. To get out of the accusations, Alt News made statements that they have only added Indian Banks who can make donations to them and that foreign credit cards were never listed on Razorpay’s back-end. Thus, claiming that it is not possible for them to receive money from overseas and that these allegations are untrue.

    Alt News Statement regarding Razorpay
    Alt News Statement regarding Razorpay

    Tweets from other countries in support of Zubair

    Furthermore to these accusations, an analysis report was shared stating that Alt News has received various transactions that show IP addresses coming from outside India. The cities and countries were Bangkok, Singapore, New York, Abu Dhabi, England, and New Jersey among several others. Additionally, the parent company Pravada Media has received a total of Rs 2,31,933.

    Other reports are claiming that the Police have summoned new cases against Zubair such as Section 120B (criminal conspiracy) and 201 (destruction of evidence) of the Indian Penal Code and section 35 of the Foreign Contribution Regulation Act.

    This comes after it was discovered in a social media analysis of Zubair’s Twitter handle that there were multiple tweets from nations such as the UAE, Kuwait, Bahrain, Pakistan, and other Middle Eastern countries in favour of Zubair opposing his recent arrest.

    At the beginning of 2022, Alt news created a Twitter page called ‘Unhate’, to demonstrate documents on hate speeches and other related stories.

    Though Alt news has been constantly calling out other news channels for spreading misinformation and false facts, it is quite evident that there many pieces of evidence which speak against the news website.

    The fact-checking channel team is very supportive of Zubair and is declaring that his arrest of him is an attack on the kind of work he does.

    Alt News Statement regarding the allegations
    Alt News Statement regarding the allegations

    Pratik Sinha has recently shared in an interview, that how their team is always showing verified facts, and people from the ruling parties are creating fake news to create a false narrative against their channel.

    Conclusion

    The changing nature of journalism in India has been quite the trend these days. Giving out information is the duty of not just the journalists but as viewers and readers, we also must support what type of journalism should be encouraged. In India, controversies are always linked with journalists, whether for questioning what is right or getting trapped for spreading misinformation.

    The incident of Zubair’s arrest has left many in the dark about the misuse of social media, where anything is not entirely true. Several opposition leaders are condemning the arrest of Zubair and blaming the Modi government. All of these cases are hard to justify who is right while keeping in view the shreds of evidence against Zubair.

    FAQs

    Why was Mohammed Zubair arrested?

    Mohammed Zubair was arrested related to a tweet he had posted in 2018.

    Who is Mohammed Zubair?

    Mohammed Zubair is the co-founder of fact-checking website Alt News.

  • VerSe Innovation – Story of the Parent Company of Dailyhunt and Josh

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by VerSe Innovation.

    The evolution of technology has given rise to many modern innovations. With the introduction of TVs in 1959 and mobile phones in 1995 in India, there has been an enormous growth happening in the field of communication and entertainment. Particularly, the growth of mobile phones is unbelievable in the country. According to a report by Deloitte, India is expected to have 1 billion smartphone users by 2026.

    With this medium growing, the elements (content and programs) for entertainment and communication have also started to evolve. Earlier, we listened to the news readers reading some selected news in a particular time slot. Today we get to choose what, when and where to read. The news reaches us more quickly in a short and crispy manner. Knowing the pacing world and people’s lack of time, even the entertainment industry has started making changes accordingly.

    VerSe is one of those companies that has adapted itself to the haste of the world. It is the parent company of the popular news application ‘Dailyhunt’ and the short video platform ‘Josh’. This tech platform offers content and videos in many local languages to keep its users updated and entertained. The article below speaks about the growth, funding and success story of VerSe Innovation Pvt Ltd.

    VerSe Innovation – Company Highlights

    Company Name VerSe Innovation Pvt Ltd
    Industry Media and Entertainment
    Headquarters Bengaluru, Karnataka
    Founders Virendra Gupta, Umang Bedi, Shailendra Sharma
    Founded 2007
    Company Valuation $5 billion+
    Website verse.in

    VerSe Innovation – About
    VerSe Innovation – Founders and Team
    VerSe Innovation – Startup Story
    VerSe Innovation – Mission and Vision
    VerSe Innovation – Business and Revenue Model
    VerSe Innovation – Funding and Investors
    VerSe Innovation – Mergers and Acquisitions
    VerSe Innovation – Growth
    VerSe Innovation – Competitors
    VerSe Innovation – Future Plans

    VerSe Innovation Founders discussing fund raising

    VerSe Innovation – About

    VerSe Innovation is a technology platform that offers its users to consume information and socialize with their community and media. Started as a Value Added Service (VAS) platform in 2007, VerSe Innovation started to flourish after the acquisition of Newshunt (Dailyhunt) in 2011. Later, in 2020, the company launched a new short video app called Josh which became an instant and tremendous hit.

    Virendra Gupta, Shailendra Sharma and Umang Bedi are the co-founders of VerSe Innovation. The company’s headquarters is situated in Bengaluru, Karnataka. This platform has over 350 million users as of today. Its services (both Dailyhunt and Josh) are available in 14 Indian Languages.

    VerSe Innovation – Founders and Team

    Virendra Gupta and Umang Bedi - VerSe Innovation Founders
    Virendra Gupta and Umang Bedi – VerSe Innovation Founders

    VerSe Innovation Pvt Ltd. was founded in 2007 and has three co-founders. It was founded by Virendra Gupta, Umang Bedi, and Shailendra Sharma.

    Virendra Gupta

    Virendra Gupta is the founder of VerSe Innovation and Dailyhunt. He also serves as the CEO of Dailyhunt. Before founding VerSe, Virendra Gupta worked in various companies namely, BPL Mobile, On mobile, Bharti Cellular Ltd. and Trilogy. He graduated with a master’s in Management from IIT Bombay – Shailesh J. Mehta School of Management.

    Umang Bedi

    Umang Bedi is the co-founder at VerSe Innovation Pvt Ltd. He graduated in engineering from Pune University and did a Management Program at Harvard Business School. Umang Bedi worked in various big tech companies before joining VerSe Innovation. He earlier worked in Satyam Computer Services, Wipro Corporation, Sun Microsystems Inc. and Symantec Corporation. He also served as the Managing Director of Intuit Inc, Adobe (South Asia) and Facebook (India & South Asia). Bedi currently serves as the Statutory Board Member of Goals 101 in addition to VerSe Innovation.

    Shailendra Sharma

    Shailendra Sharma is another co-founder at VerSe Innovation Pvt Ltd. He also served as the Senior Vice President of Engineering at Dailyhunt. Earlier, he also worked in Tata Research and Development Center, Persistent Systems Pvt Ltd and Trilogy.

    Sandip Basu

    Sandip Basu is the Chief Financial Officer at VerSe Innovation who was recently appointed in January 2022. He is a qualified Chartered Accountant and Cost Accountant from the respective institutes. He worked in Bharti Airtel as its CFO for 5 years until 1997. Sandip Basu served as the CEO of several companies between 1997 and 2015 namely, BPL Mobile communications Ltd, Xcel Telecom Pvt Ltd and Loop Mobile India Pvt Ltd.

    Bapu Kota

    Bapu Kota is currently the Senior Vice President of Engineering at VerSe Innovation. He earlier served as the Chief Technology Officer and Vice President of Dailyhunt. Bapu Kota graduated M.Tech (Production Engineering) from IIT Bombay in 1996. He was once the Senior Director at Yahoo and AOL.

    VerSe Innovation currently has a team of around 501-1000 employees.

    VerSe Innovation – Startup Story

    VerSe Innovation Logo
    VerSe Innovation Logo

    When VerSe Innovation was founded in 2007, it commenced its business operation as a B2B company. It was assisting telecom companies in the process of sending SMS alerts, notifying subscribers for newsletters, matrimonial sites, etc., This business went on for around three years. Later, in 2011, the founders decided to acquire Eterno Infotech, which used to run Dailyhunt (earlier Newshunt) from Umesh Kulkarni and Chandrashekhar Sohoni. Newshunt was later rebranded after 4 years and made Dailyhunt. This marked the company’s foray into the B2C market, the real business and growth of VerSe Innovation began only then.

    VerSe Innovation – Mission and Vision

    “To learn and define the real principles of inclusive and empowering technologies that seek to bridge the divide across class, culture, language and geography” – VerSe Innovation

    It is the guiding principle with which VerSe Innovation functions. The company wants to empower the nation digitally and eliminate the language barriers. It wanted its platform to be accessible by everyone.

    VerSe Innovation’s vision is “To create the world’s largest, most inclusive platform for content creators and audiences.” The company utilizes every inch of technological advancements to enhance and broaden its platform. VerSe’s investments and expansion plans reveal its steady growth towards its vision.

    VerSe Innovation – Business and Revenue Model

    VerSe Innovation offers content to users in their local language. It provides short and authenticated content through its platform to keep the viewer entertained and informed. The company generates revenue from the ads displayed on its apps and sites. VerSe also makes revenue often from tie-ups made with some businesses on its platform.

    VerSe Innovation – Funding and Investors

    VerSe Innovation has received 23 investments from various investors through multiple funding rounds. With the recent funding in April 2022, VerSe Innovation’s total valuation has reached $5 billion. Here is the list of all the funding received by the company:

    Date Round Money Investors
    April 6, 2022 Series J $805 million Sumeru Ventures, Google, Meta, CPP Investments, Sofina, Ontario Teacher’s Pension Plan, Luxor Capital Group, Baillie Gifford
    January 21, 2022 Series I $27 million CPP Investments
    August 12, 2021 Series I $431 million Sofina, Siguler Guff & Company, Qatar Investment Authority, Carlyle Global Partners, B Capital Group, Baillie Gifford
    February 8, 2021 Series H $100 million Sofina, Qatar Investment Authority, Glade Brook Capital Partners, Canaan Valley Capital
    December 22, 2020 Series H $100 million Sofina, Microsoft, Lupa Systems, Google, Alphawave Group, Alpha Wave Global
    November 24, 2020 Series H $10 million B Capital Group
    May 1, 2020 Series G $34.7 million Lupa Systems
    April 24, 2020 Series G $490K Sofina
    April 18, 2020 Series G $23 million Goldman Sachs, Alpha Wave Global, Sofina, ByteDance, Advent Capital Management LLC
    November 1, 2019 Corporate Round – ByteDance
    August 8, 2019 Series F $2.7 million Goldman Sachs
    May 15, 2019 Series F $22 million Sofina
    May 5, 2019 Series F $ 35 million Goldman Sachs
    January 18, 2019 Series E $3.2 million Sequoia Capital India, Omidyar Network, Renu Sehgal Trust, InnoVen Capital
    September 3, 2018 Series E $6 million Alpha Wave Global
    October 15, 2016 Series D $25 million Sequoia Capital India, Omidyar Network, Matrix Partners, Falcon Capital, ByteDance, Arun Sarin
    February 6, 2015 Series C $40 million Sequoia Capital India, Omidyar Network, Matrix Partners, Alpha Wave Global
    September 22, 2014 Series B $13 million Sequoia Capital India, Omidyar Network, Matrix Partners
    February 7, 2011 Unknown Rs 286 million –
    July 31, 2010 Unknown Rs 111 million –
    September 29, 2009 Unknown Rs 30 million –
    January 1, 2009 Unknown Rs 200 million Matrix Partners India
    July 1, 2007 Seed Rs 22 million OnMobile

    Sofina, Bytedance, Matrix Partners, Sequoia, Goldman Sachs, Alpha Wava Global were among some of the lead investors of VerSe, until Bytedance exited the captable at a discount of 56%, as per the news dated June 4, 2022. The regulator fillings of the company revealed that Bytedance sold its stakes to Ontario Teachers’ Pension Plan (OTPP) and Canada Pension Plan Investment Board (CPPIB).

    VerSe Innovation – Mergers and Acquisitions

    Apart from Newshunt and Eterno Infotech Pvt Ltd (both are addressed as Dailyhunt today), VerSe Innovation has acquired three companies for an undisclosed amount.

    Acquisition Date Name of the Company Amount
    October 13, 2021 GolBol –
    March 10, 2021 Vebbler –
    February 23, 2021 Cognirel –

    VerSe Innovation – Growth

    Started as an assistive company for telcos, VerSe’s growth is believed to have kickstarted with the takeover of Newshunt in 2011. With consistent funding and backup from the investors, VerSe started to grow along with Newshunt. In 2015, the company renamed its news platform as Dailyhunt. Today, Verse’s Dailyhunt offers content in 14 languages and has a monthly viewer count of over 350 million.

    In 2020, VerSe Innovation launched a short video app named ‘Josh’, a replacement for ‘TikTok’ right after its ban. This app became an immediate sensational hit among Indians. It took just 45 days for this entertainment platform to reach 23 million active users. Josh today has over 150 million monthly active users with 50 million creators as of April 2022. VerSe Innovation’s uncompromising goal toward technological development paved the way for its venture’s success. There was a 149% increase in its revenue during the previous financial year (March 2021) which is further expected to grow in the current and upcoming years.

    VerSe Innovation’s Expansion to the MENA Region

    VerSe Innovation plans to expand in the market of the Middle East. This will be started with Dailyhunt’s foray into Saudi Arabia, the UAE, Bahrain, Oman, Qatar, and Kuwait and is expected later to expand to other countries too, including Iraq, Iran, Israel, and Egypt. Furthermore, in the MENA region, Dailyhunt would also be launched in 3 other languages – Hebrew, Farsi, and Arabic in the MENA region. Desktop, web, and mobile app version, will be the 3 different versions that Dailyhunt will launch in, which will be available for both iOS and Android platforms.

    As per the news dated June 21, 2022, VerSe’s strategic and business development in the MENA region will be led by Shekhar Iyer, whom the company has appointed as the director and general manager. Iyer has previously worked with Abu Dhabi Media (Radio Mirchi), Percept Gulf (MAME), Zee Entertainment, Indian Express, and Khaleej Times for which he has been given this opportunity.

    Dailyhunt’s expansion plans to the MENA region will be fuelled by VerSe’s partnership with 5000+ content partners, which will include numerous news platforms including Al Khaleej, The Brew, MENA Newswire, Brandknew, KKompany, Chalk Media, Mudgal Kreations, Buzzing, and Gulf Today.

    VerSe Innovation – Competitors

    BuzzFeed

    BuzzFeed is an American digital media company that offers entertainment and news to its users. The company’s headquarters is located in New York, USA. The platform’s ‘social sharing’ feature and a lot of interesting content and activities keep the users coming back to them.

    Inshorts

    Inshorts is another digital news platform that gives the latest news in a crispy manner. Every news on its platform does not exceed 60 words. Inshorts contain news from all categories like business, sports, fashion, current events, etc. It is considered to be one of the top competitors of VerSe Innovation’s Dailyhunt.

    Moj

    Moj is a short-video-sharing platform similar to Josh. It proves to be the best competitor of Josh in terms of content, quality, services offered, etc. Moj is available in 16 languages.

    ShareChat

    ShareChat is another social networking service founded in 2015 in Bengaluru. It has both news and entertainment-based content in its application. This platform provides a facility called chatroom, which often organizes some chat sessions with celebrities. ShareChat functions in 15 languages and has 250 million active monthly users.

    VerSe Innovation – Future Plans

    VerSe Innovation plans to induce technological advancements and Artificial Intelligence into its system. The company recently received huge funds from investors. The co-founders said that these funds would be used to set up labs across the globe to solve video encoding problems on its platform.

    VerSe also has plans to expand into the international market, especially in South East Asia. After achieving the targeted growth in India, the company will set its foot outside the country within a year.

    FAQs

    What is VerSe Innovation as a company about?

    VerSe Innovation is a technology platform that helps its users to consume information and socialize with their community and media.

    Who are the founders of VerSe Innovation?

    Virendra Gupta, Umang Bedi, and Shailendra Sharma are the co-founders of the company.

    What is the total valuation of VerSe Innovation?

    With the recent funding worth $805 mn that came in April 2022, the company’s total valuation has reached $5 billion.

    What are the platforms that are functioning under VerSe Innovation?

    Dailyhunt and Josh are the two popular platforms that come under VerSe Innovation.

    Who are the competitors of VerSe Innovation?

    Top competitors of VerSe Innovation are:

  • YouTube Success Story – Founders, Funding, Business Model, Growth, Funding and More

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by YouTube.

    What if you want to cook mutton biryani for your loved one but do not know the recipe for the delicious dish? Maybe you want some information about a faraway place that you want to visit this vacation. What if you are bored and want some sort of entertainment? Do not worry, YouTube is here to help you gain information, learn skills and stay entertained 24×7.

    Does YouTube even need an introduction? Most of us love binge-watching videos on YouTube, and turning to YouTube for various reasons has almost become a habit.

    Read all about YouTube, its Founders, Latest News, Funding and Investors, Business Model, Revenue Model, Growth, Acquisitions, Future Plans, and more.

    YouTube – Company Highlights

    Startup Name YouTube
    Headquarters San Bruno, California, United States
    Sector Internet, Music, Video Marketing
    Founders Chad Hurley, Steve Chen and Jawed Karim
    Founded February 1, 2005
    Total Funding $83.5 million (2021)
    Revenue 2,880 crores USD (2021)
    Website Youtube.com

    Youtube – Latest News

    January 20, 2022 – Youtube reveals new Youtube premium annual plans for the Indians. The Youtube Premium plans, which were earlier offered on a monthly and quarterly basis, can now be obtained at Rs 1,159 and Rs 889 for a year of subscription of Youtube Premium and Youtube Music Premium services respectively.    

    January 18, 2022 – Youtube officially gives up on its Youtube Originals, declared the Google-owned video streaming giant in the form of an official statement. It would be winding its six years old wing of exclusive high-budget content, said Robert Kyncl, CBO of Youtube.

    YouTube – About
    YouTube – Founders and Team
    YouTube – Startup Story
    YouTube – Mission and Vision
    YouTube – Tagline, Slogan and Logo
    YouTube – Business Model and Revenue Model
    YouTube – Funding and Investors
    YouTube – Acquisitions
    YouTube – Growth
    YouTube – Online and Social Media Presence
    YouTube – Competitors
    YouTube – Future Plans

    YouTube – About

    Launched in 2005, YouTube is the largest video hosting platform and the second largest search engine after Google. As per May 2019 data, more than 500 hours of content are uploaded on YouTube every minute.

    Whether you want to learn coding or cooking, you are interested in gardening or travelling, YouTube has content for everyone. YouTube is not just about entertainment. As published by Hootsuite in 2021, globally 82% of people use YouTube for learning various skills.

    Can’t stop binge-watching videos on YouTube? You are not alone. YouTube has more than one billion monthly users, who watch more than one billion hours of video every day.

    YouTube’s Services include:

    YouTube Community

    This feature allows YouTube content creators to interact with their subscribers.  The feature is unlocked once a user crosses 1000 subscribers. Using this feature content creators can post images, videos, texts, gifs, etc to let their subscribers know about their upcoming content, behind the scene stuff, and more.

    YouTube Kids

    This app is exclusively developed for children. Users can choose the age of the children for whom the app is downloaded, and then the children can view age-appropriate content only. YouTube Kids TV app is also available for some selected TVs. On August 30, 2019,  a web version of YouTube Kids was launched.

    YouTube Movies

    It is a movie buying and rental service by YouTube. While some movies are available to watch for free, others need to be purchased or rented.

    YouTube Music

    It is a music streaming service like Spotify. YouTube Music is available on the web and also comes as an app. You Can listen to music for free or opt for the premium option for an ad-free experience.

    YouTube Premium

    YouTube Premium is the ad-free version of YouTube. First introduced in 2015, in the month of October, Youtube Premium was earlier called “Youtube Red”. YouTube premium comes with certain benefits that differentiate it from free YouTube.

    1. YouTube Premium gives you an ad-free experience. Hence no interruptions while watching your favourite videos.
    2. You can download videos and playlists, which you can watch when you are offline. Free Youtube does not allow us to download videos. However, even in YouTube Premium, the download option is available only on mobile devices and not on computer and laptop devices.
    3. Background play option available in YouTube Premium, keeps the YouTube video playing, even when you are working on another app on your mobile, or when your mobile screen is off. In free YouTube, however, when we open another app, on your mobile, YouTube stops playing, and also YouTube stops playing when the screen is off.
    4. With YouTube Premium, one also gets access to YouTube Music Premium. With YouTube Music Premium, one can enjoy ad-free music, and download songs, and videos. One can also keep playing music in the background, while he is using another app, and turn on audio-only mode to listen to just the song without loading the video.
    5. One also gets access to YouTube Original series and movies with YouTube Premium.

    YouTube Stories

    Initially called YouTube reels, was launched in 2018. YouTube content creators having 10000+ subscribers get access to this feature. YouTube stories can be seen only on the YouTube mobile app.

    YouTube Shorts

    It is similar to Tik-Tok, which lets users create short 15 seconds videos. One can create YouTube shorts in the YouTube Mobile app, where all the tools required to create shorts are available. Launched in September 2020, this feature has received much popularity. In March 2021 only, YouTube Shorts generated  6.5 billion daily views.

    TestTube

    YouTube lets its Premium members try experimental features and give feedback on them. YouTube Premium members can visit www.youtube.com/new, where various experimental features are available. Users can choose to try out any of these features.

    YouTube TV

    It is a TV streaming service available for customers in the United States. YouTube TV subscribers get access to live sports and shows from 85+ broadcast, cable, and regional sports networks and unlimited DVR (Digital Video Recording) Space. YouTube TV can be accessed from all devices like TV, Mobile, Desktop, Laptop, etc. One can also view YouTube Originals series and YouTube’s trending videos on YouTube TV.

    YouTube Go

    In April 2017, YouTube introduced YouTube Go. YouTube Go is the lighter version of YouTube that runs on a slow internet connection. YouTube Go was designed to let users download the videos and even share the videos with nearby users without any internet connection. The app however is currently unavailable for download on Google Play Store.

    YouTube Originals

    It was started by Susanne Daniels, Youtube Global Head of Original Content in 2016, which focused on creating high-budget exclusive content for its present viewers and attracting more subscribers from around the globe. This initiative was started with the goal of keeping up the competition with the other OTT platforms like Netflix, Amazon Prime, and others. However, Youtube Originals failed to deliver what was expected of it and after little more than 6 years of operation, it is now winding, as per the official statement from Robert Kyncl, the Chief Business Officer at YouTube on January 18, 2022.

    The news is also ripe that Daniels will leave the company in March. Kyncl further declared that YouTube will now only fund programs that are part of its Black Voices and YouTube Kids funds.

    On 20 July 2021, YouTube announced its new feature, Super Thanks. Super Thanks allows viewers to pay money to their favourite creators on YouTube. Once you pay, your comment in the comments section will be highlighted.

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    YouTube – Founders and Team

    Jawed Karim, Chad Hurley, and Steve Chen founded YouTube on 14 February 2005. All of the three Youtube founders are ex-PayPal employees.

    Jawed Karim

    Javed Karim
    Javed Karim

    Software engineer and entrepreneur Jawed Karim is of Bangladeshi-German descent. He spent the early years of his life in Germany but later shifted to the USA due to the growing xenophobia that he and his family had to face in Germany.

    Jawed holds a Master’s degree in Computer Science. Jawed joined PayPal, while he was still doing his bachelor’s degree in Computer Science from the University of Illinois at Urbana-Champaign.

    At PayPal, Jawed met Chad Hurley and Steve Chan, and in 2005 the trio came up with YouTube. However, when YouTube was launched in February 2005, Jawed decided not to stay at YouTube like an employee but continued to stay as an informal adviser to YouTube. Thus, Jawed held a lower share in the company.

    Jawed later co-founded a Venture fund named Youniversity Ventures (also known as YVentures) in 2008. Jawed Karim is the first person to create a YouTube Channel. His channel is called ‘jawed’. Also, Jawed uploaded the first-ever video on YouTube on 23rd April 2005.

    Chad Hurley

    Chad Hurley
    Chad Hurley

    Chad Hurley is an American webmaster and a businessman. Chad served as the first CEO of YouTube and continued as the CEO till 2010 when Google’s Salar Kamangar took over as the CEO. Chad holds a B.A. degree in Fine Arts from the Indiana University of Pennsylvania.

    In 2011, Chad left YouTube and started AVOS systems, a technology company that helped developers create apps. In 2014, AVOS systems pivoted to become ‘Mixbit’, a mobile video platform. Mixbit ceased operations in August 2018.

    Chad is now an investor and is operating as the Co-founder and Chairman of GreenPark Sports, a company that makes mobile games. As reported by Business Insider, Hurley is also part owner of Golden State Warriors and Los Angeles Football Club.

    Steve Chen

    Steve Chen
    Steve Chen 

    Steve Chen is a Taiwanese-American entrepreneur. Chen is a Computer Science Graduate from the University of Illinois at Urbana-Champaign. Before starting YouTube, Chen worked with companies like eBay, where he worked as an Engineering Manager at PayPal, where he worked as a Software Engineer. Chen also joined Facebook for a brief period after which he left the company in order to start Youtube.

    Chen continued to work at YouTube even after the acquisition of YouTube by Google in 2006. He left YouTube in 2009 and worked on other divisions of Google. Chen finally left Google in 2011, and along with Chad Hurley, started AVOS systems in 2013. Chen later left AVOS systems and joined Google Ventures in 2014. Currently, Chen is an Angel Investor.

    YouTube – Startup Story

    Jawed Karim, Chad Hurley, and Steve Chen, three PayPal employees created a video uploading platform. The story of Youtube started with the initial concept of building an online dating platform but unfortunately, the idea failed, but this had an exceptional video uploading space.

    As YouTube co-founder Steve Chen said in 2016, when they began in 2005, YouTube was built to be a platform where people could upload videos about dating or their desirable partner. In line with the idea, the co-founders even came up with the tagline ‘Tune in, Hook up‘. But, people did not seem to take much interest in uploading dating-related videos.

    As revealed by the co-founders, they were even offering women $20 to upload dating videos, but the idea did not work. Finally, the co-founders decided to open the platform for not just dating, but all kinds of Videos. Jawed started by uploading the famous ‘Me at the Zoo’ Video on 23rd April 2005, and from there was no looking back!.

    In 2006, the YouTube cofounders sold YouTube to Google for $1.65 billion. The platform today has over 2 billion monthly active users.

    Besides the dating site story, several other stories of Youtube are also heard about the inception of YouTube. According to some reports, the YouTube idea came to co-founders Steve and Chad when they were unable to share the video of a dinner party held at Chen’s place in San Francisco.

    According to co-founder Jawed Karim, the idea of forming a Video Sharing platform came when he was unable to find the clips of the ‘Super Bowl XXXVIII halftime show’ controversy and 2004 Indian Ocean Tsunami on the Internet.

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    YouTube – Mission and Vision

    YouTube’s mission is to give everyone a chance to express his thoughts, feelings, talent, issues, and more to the whole world. YouTube’s mission statement is “To give everyone a voice and show them the world.”

    YouTube’s tagline is ‘Broadcast yourself‘.

    YouTube Logo
    YouTube Logo

    YouTube – Business Model and Revenue Model

    Most of the content on YouTube is free. A major source of Revenue for YouTube is advertisements. YouTube allows advertisers to show targeted ads to its users. A part of YouTube’s revenue also comes from the subscription fee paid by the YouTube Premium users.

    Subscription fees earned from other services like YouTube TV, YouTube Music Premium are other important sources of revenue for the company. Besides, when a user pays his favourite content creator through features like ‘Super Thanks’, a commission is charged by YouTube.

    YouTube – Funding and Investors

    YouTube has raised a total amount of $83.5 million in funding over two funding rounds.

    Date Transaction Name Money Raised Lead Investors
    March 30, 2006 Series B $80 million Artis Ventures and Sequoia Capital
    November 1, 2005 Series A $3.5 million Sequoia Capital

    YouTube – Acquisitions

    To date, YouTube has acquired five organizations.

    Date Acquired Organization
    July 20, 2021 simsim
    May 1, 2016 Subarctic Limited
    February 12, 2016 Bandpage
    December 18, 2014 Vidmaker
    May 7, 2011 Next New Networks

    YouTube – Growth

    YouTube has generated an amount of $19.7 billion in revenue in 2020. In the 2nd quarter of 2021, YouTube’s revenue nearly doubled to reach $7 billion. Till the 2nd quarter of 2021, there is an increase of 84% in YouTube’s overall revenue, as compared to the last year.

    Some of the prominent growth statistics of Youtube are:

    • Youtube is the most popular video streaming platform.
    • It is hailed as the second most visited website, right after Google its parent.
    • Youtube claims to have more than a billion monthly users.
    • Youtube is collectively watched for more than 1 billion hours each day.
    • The videos are uploaded on Youtube at a rate of more than 500 hours of content per minute when last reported in 2019.

    YouTube – Online and Social Media Presence

    YouTube is actively present on Facebook, Twitter, Instagram, Pinterest, Crunchbase, etc. In order to know more about this video-sharing company, you can check its profile present at various above-mentioned websites.

    YouTube – Competitors

    The top competitors of YouTube are Netflix, Hulu, and Vimeo.

    Netflix

    It is the biggest competitor of YouTube. Netflix is headquartered in Los Angeles, CA, USA, and was founded in 1997.

    Hulu

    It is perceived as one of the top competitors of YouTube. Hulu is headquartered in Santa Monica, CA, USA, and was founded in 2007.

    Vimeo

    It is also one of the biggest competitors of YouTube. Vimeo is headquartered in New York, NY, USA, and was founded in 2004.

    YouTube – Future Plans

    As mentioned by the current YouTube CEO Susan Wojcicki in YouTube’s official blog, YouTube’s priorities for 2021 include growing the creator economy, helping people learn new skills, and building for the future of YouTube. The CEO also puts stress on working in collaboration with Governments around the world, in accordance with the regulatory policies of different countries.

    YouTube is also planning to come up with shopping options on the YouTube platform. The feature is already being tested now, and we can expect to shop via YouTube soon!

    FAQ

    Who is the founder of YouTube?

    Jawed Karim, Chad Hurley, and Steve Chen founded YouTube on 14 February.

    What company did the founders of YouTube work for before starting up YouTube?

    The three founders worked at Paypal before founding youtube in 2005.

    Who is YouTube’s biggest competitor?

    Twitch, IGTV, and TikTok are some of the biggest competitors of YouTube.

  • Is Media Buying A Good Option For Your Brand?

    The products and services of a brand need to reach its audience to make a name for itself.  Not everyone is your customer, so to reach the potential customers, to make them aware of your presence, Marketing is needed.

    The word is not that simple as it looks; one needs to follow the proper concept that is needed to be done to promote the products and services of that brand. Strong marketing tactics can do wonders for a brand.

    One of the major parts of marketing is advertising. When you advertise products, you create demand for them amongst the audience and make them aware of the brand. We get to have the idea of a brand through Billboard, Television ads, radio ads, or just while scrolling through our social media, somehow or the other the best ones always left an impression of them in our mind.

    Advertising a product or service will get you to your desired result but it all depends on how you do that. Media is through which, advertising is possible and one needs to learn how to use it properly to get the best result possible.

    To get inside the head of the consumer, one needs more than just a catchy slogan, a bonafide message has to be created through that advertisement with an accurate price, which depends on the budget of that marketing campaign.

    To get an advertisement one needs to buy the space of that medium, which they are going to use to communicate with the audience. It is done through Media buying, it is paid marketing, that is whatever tactic will be chosen for it, and the client needs to purchase that. In the following article, we will learn about media buying and if it is a good bet for your brand.

    “Nobody counts the number of ads you run; they just remember the impression you make.”

    — Bill Bernbach

    What is Media Buying?
    Media Buying And Research
    Negotiation Process of Media Buying
    How does Media Buying works?
    Why Media Buying is Necessary?
    Top Media Buying Agencies
    FAQ

    What is Media Buying?

    Media buying is all about buying space on mediums of advertisement that will be able to communicate with the targeted audience within a given specific timeslot and within a minimal amount of money.

    This is a long process as it includes researching and negotiation in deciding about the placement and the price of the ads. The medium can be television, radio, newspaper, magazine, outdoor advertisement, Social Media, blogs, websites.

    Media Buying And Research

    Medium buying is a complicated process, before investing one needs to do a lot of research. The research includes,

    • Finding out who is the target audience, their income, and basically the geographic and demographic research.
    • Then comes the budget, one of the most important factors, if not the most. It decides if it’s going to be a regional or a national market, where the advertisement will be shown and for how much time.
    • The next step is choosing the best media outlet from the vast option to reach the desired results.

    Negotiation Process of Media Buying

    The next process after the research is negotiation, which means coming to a conclusion at the best deal possible. The negotiations are of two types and they bare:

    Zero-Sum Negotiation- Here, one or both parties are not able to come to a conclusion because they are not willing to settle with the given conditions in the agreement. This is not good for the company and will quite possibly create an unhealthy relationship between the client and the media company.

    Integrative Negotiations- In this both the client and the media company work to achieve the best result that will satisfy both the parties’ goals.

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    How does Media Buying works?

    There are two ways to buy media for your brand and they are direct buy and Programmatic buy.

    Direct Buy- It includes finding the publisher, negotiating with the publishers, buying the space, and then having the advertisement on the chosen platform directly.

    Programmatic Buy– This process is done through automated technology that is real-time bidding. Here the advertisers offer space for the advertisement and the highest bidder occupies the place for its products and services.

    Why Media Buying is Necessary?

    This is basically done so that the brand can get exposure for a period of time and so that whatever the company is investing in this, they can get a good return from that investment in a form of profit. Media buying is a very essential part of marketing today. It is needed for:

    • To reach the target audience at a perfect time and place and have the chance to turn the potential customers into actual customers.
    • If the right strategy is followed a large number of target audiences will get exposed to the brand at a very reasonable price, paid by the company.
    • The company will stand out and will give a tough fight to its competitors. Constant ads will help in getting the attention of a maximum number of people and making them talk of the town, thus increasing the chances of sale of the company’s products and services.

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    Top Media Buying Agencies

    The agencies here supervise the media buying process and choose the best possible option for the client so that their aim can be achieved. Some of the top media buying agencies include:

    • OMD
    • Mindshare
    • Carat
    • MediaCom
    • Wavemaker
    • Starcom
    • Spark
    • Bidsopt
    • Socialiency Advertsing
    • Amazon DSP
    • The Trade Desk
    • AdColony
    • Google Display & Video 360

    Conclusion

    The marketing process has become extremely competitive; several same products of different brands exist. To make the brand stand out amongst all those, proper marketing is needed.

    Medial buying helps in planning and carrying out a valuable marketing campaign that will benefit the brand by increasing its sales and imprinting its existence in the minds of the consumers. The media buyer analyzes all the factors and decides which platform is best for the brand to get recognition at a minimal cost.

    FAQ

    What are the most important rules of Media Buying?

    The three most important rules of media buying are, using the correct form of media, placing the advertisement at a correct place, and targeting the right audience for the product or service.

    What are Media Buying Platforms?

    Media platforms include Websites, YouTube, Social media, Radio, Television, Newspapers, and other advertising media.

    What is media buying?

    Media buying is all about buying space on mediums of advertisement that will be able to communicate with the targeted audience.

  • List of All the Brands that are Sponsoring IPL 2021

    Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs.

    With the 14Th edition of IPL is just around the corner, Let’s look at the sponsors of IPL 2021.

    Title Sponsor of IPL 2021
    Media Rights of Vivo IPL 2021
    Co-presenting Sponsors of IPL 2021
    Co-powered Sponsors of IPL 2021
    Associate Sponsors of IPL 2021
    Other Sponsors of IPL 2021
    FAQ

    IPL Impact on Indian Economy

    List of All the Brands that are Sponsoring IPL 2021

    Title Sponsor of IPL 2021

    Vivo

    Vivo is the title sponsor of the tournament. Last year due to the Indo-China issues the Title sponsor was removed from the list. This year the smartphone company is back as the title sponsor of IPL 2021 and it will be called as Vivo IPL 2021.

    Vivo is the Title sponsor of IPL 2021
    Vivo is the Title sponsor of IPL 2021

    Tata Safari

    Tata Motors is one of the biggest car manufacturing company of India. Tata has sponsored their new car Tata Safari for the top players to win this season of Vivo IPL 2021.

    Media Rights of Vivo IPL 2021

    Star Sports

    Star Sports have the media rights for the tournament. This means that you can view the match only through the channels of the star media company. This year Star Sports have signed 14 sponsors for Vivo IPL 2021.

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    Co-presenting Sponsors of IPL 2021

    Dream 11

    Dream 11 is an Indian-based fantasy sports platform. Dream 11 is the first Indian gaming company to enter into the Unicorn Club. The company was founded in the year 2008. The platform lets you play fantasy football, cricket, hockey, basketball, and many other games. Dream 11 is one of the co-presenting sponsors of Vivo IPL 2021.

    Byju’s

    Byju’s is an Indian-based Multinational ed-tech company. The company is located in Bangalore. It was founded in the year 2011. Byju’s is the world’s most valuable ed-tech company. Byju’s was a sponsor of IPL 2020 as well. They are also the co-presenting sponsors of Vivo IPL 2021.

    PhonePe

    PhonePe is an Indian financial technology and payments company. PhonePe is also headquartered in Bangalore India. The company was acquired by the e-commerce firm Flipkart. The company was founded in the year 2015. PhonePe is one of the co-presenting sponsors of Vivo IPL 2021.

    Justdial

    Justdial is a company that helps you to search for different services in India. The company was founded in the year 1996 and is located in Mumbai. Justdial is also one of the co-presenting sponsors of Vivo IPL 2021.

    Co-powered Sponsors of IPL 2021

    Upstox

    Upstox is one of the largest stockbrokers in the country. They are a discount stockbroker which is backed by Ratan Tata. Upstox is one of the co-powered sponsors of Vivo IPL 2021.

    Vimal Elaichi

    Vimal Elaichi is considered to be a product used as a mouth freshener. They are also signed up as one of the co-powered sponsors of Vivo IPL 2021.

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    Associate Sponsors of IPL 2021

    Bingo

    Bingo is a brand of ITC limited. ITC is an Indian MNC which is headquartered in Kolkata. ITC has a wide range of products and brands under them. Bingo is one of the brands under ITC which provides packaged chips. Bingo is one of the associate sponsors of Vivo IPL 2021.

    Cred

    Cred is aa Indian-based mobile application which lets you pay your credit card bills. It was started in the year 2018 and is located in Bangalore. Cred is one of the associate sponsors of Vivo IPL 2021.

    Havells Fans

    Havells is an Indian-based electronic equipment manufacturing company. Havells fans is a brand under Havells that manufactures and sells fans. Havells fans is also one of the associate sponsors of Vivo IPL 2021.

    Garnier Men

    Garnier is a cosmetic brand of L’Oréal. It is a French based cosmetic company. Garnier Men is a brand which manufactures products for men which include facewash, shaving creams, etc. Garnier Men is also one of the associate sponsors of Vivo IPL 2021.

    Kamla Pasand

    Kamla Pasand is a brand that sells pan masala. They are famous for their tagline which is Anokha Swaad. They are also one of the associate sponsors of Vivo IPL 2021.

    Association of Mutual Funds in India (AMFI)

    Association of Mutual Funds in India (AMFI) is an organization in India which maintains the industry standards in the Mutual Funds sector of the country. AMFI was established in the year 1995. AMFI is one of the associate sponsors of Vivo IPL 2021.

    Frooti

    Frooti is a mango flavored drink that is sold in India. It is manufactured under the company Parle Agro. Frooti was launched in the year 1985. It is one of the successful products manufactured by Parle Agro. Frooti is one of the associate sponsors of Vivo IPL 2021.

    Pharmeasy

    Pharmeasy is an Indian company which involves in the delivery of pharmaceutical products such as medicines. They have signed up as one of the associate sponsors of Vivo IPL 2021.

    Livspace

    Livspace is an Indian company that involves in interior designing and renovation. The company was founded in the year 2014. They have also signed up to be one of the associate sponsors of Vivo IPL 2021.

    Swiggy

    Swiggy is an online food ordering and delivery app. It is India’s largest food delivery app. The company was founded in the year 2014 and is located in Bangalore. Swiggy is one of the associate sponsors of Vivo IPL 2021.

    Parle Agro

    Parle Agro is an Indian MNC. They own the brands such as Frooti, Appy, Hippo, Bailey, and many more. They have signed up to be one of the associate sponsors of Vivo IPL 2021.

    Unacademy

    Unacademy is an Indian online educational technology company. It was started as a YouTube channel and later launched as a company in the year 2015. Unacademy is one of the associate sponsors of Vivo IPL 2021.

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    Other Sponsors of IPL 2021

    Asian Paints

    Asian paints is an Indian MNC. They are involved in the manufacturing, selling, distribution of paints. They are also involved in coating, home décor, etc. The company was founded in the year 1942. Asian paints is one of the new sponsors joining the list this year.

    Thumps Up

    Thums Up is a soft drink company that was launched in India under the brand Cola. It was first introduced in the year 1977, later the company was re-launched by Coco-Cola to compete with Pepsi. Thums Up is also a sponsor for Vivo IPL 2021.

    Vodafone-idea

    Vodafone Idea is a telecommunication company which is located in Mumbai. Both the company runs the business together under one brand Vi. They are also a sponsor of the 2021 Vivo IPL.

    Mondelez

    Mondelez is an American MNC which is located in Chicago. The company deals with food, confectionery, beverage, snacks, etc. They are also a new sponsor of the 2021 Vivo IPL.

    Amazon Prime

    Amazon prime is an OTT platform that is run under the e-commerce giant Amazon. It is one of the most common OTT platforms used by Indians and other people across the globe. Amazon Prime is also one of the sponsors of the 2021 Vivo IPL.

    Groww

    Groww is an Indian-based platform. The company provides a platform for online investments. The platform has more than 10 million registered users. It is one of the growing mobile platforms in the Finance and Insurance Industry of the country. They are also a sponsor of Vivo IPL 2021.

    Disney + Hotstar

    Disney + Hotstar is an OTT platform in India. They also have the media rights which will let you watch the live matches on their platforms if you have a VIP or premium subscription.

    The platform has signed 10 sponsors for IPL 2021. They have signed up some common sponsors such as PhonePe, AMFI, and Dream 11. The other companies which have signed up have been mentioned below.

    Mumbai Indians Sponsors

    DHL Express

    DHL express is an international courier packaging and express delivery service company. DHL express will be one of the principal sponsors of Mumbai Indians and they will also be backing the team this season.

    Samsung

    Samsung is the famous smartphone manufacturing company. It is one of the companies which has a major share in the smartphone market of India. Samsung is also one of the principal sponsors of Mumbai Indians

    Jio

    Jio is a telecommunication company which operates under Reliance Industries. Jio is one of the largest and top most telecom company in India. Jio is the principal sponsor of Chennai Super Kings, Rajasthan Royals, Kings Punjab and Sunrisers Hyderabad. The company is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,

    Astral Pipes

    Astral Pipes is an Indian based pipe manufacturing company. It is one of the best pipe manufacturing company in the country. Astral Pipes is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,

    Marriot Bonvoy

    Marriot Bonvoy is a chain of hotels. It has a presence globally and it is one of the largest hotel chain company in the world. Even Marriot Bonvoy will be one of the associate sponsors of Mumbai Indians.

    Official Partners of Mumbai Indians

    USHA, Dairy Milk, Kingfisher Calenders, Mai Dubai, Colgate, William Lawson’s Music CDs, Dream 11, MakeMyTrip, Kotak, Performax, ESA, Radio City 91.1 FM, Fever 104 FM, Boat and DNA Networks are the official sponsors of Mumbai Indians for Vivo IPL 2021.

    BKT tyres

    BKT tyres is one of the tyre manufacturing company which is located in Mumbai, India. They will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore, team this season.  They are also the associate sponsors of Chennai Super Kings

    PhonePe

    PhonePe will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore this season.

    Royal Challengers Bangalore Sponsors

    Muthoot Fincorp

    Muthoot Fincorp is a subsidiary company of Muthoot Blue. Muthoot fincorp provides financial services. They are the title sponsors of RCB for the 2021 IPL season

    Puma

    Puma is a MNC which manufacturers sports apparels, casual and sports shoes. They are one of the principal sponsors of RCB for the 2021 IPL season.

    Myntra

    Myntra is an Indian-based e-commerce platform. Myntra was acquired by Flipkart an Indian-based e-commerce giant. Myntra is also one of the principal sponsors of RCB for the 2021 IPL season.

    Exide

    Exide is an Indian-based battery storage manufacturing company. They also provide life insurance services. Exide is also one of the principal sponsors of RCB for the 2021 IPL season.

    Nuvoco DP World

    Nuvoco DP world is a logistics company. The company is based in Dubai, United Arab Emirates. Nuvoco DP World is one of the principal sponsors of RCB for the 2021 IPL season.

    MPL

    Mobile Premier League (MPL) is a mobile application. It is one of the e-sports platform of India. MPL is one of the associate sponsors of RCB. MPL is also a principal sponsor of Kolkata Knight Riders.

    MAX Life Insurance

    Max Life Insurance is an Indian-based company that provides insurance services. It is one the largest insurance company in India. Max Life Insurance is one of the associate sponsors of RCB.

    Lifebuoy

    Lifebuoy is a brand which manufactures soap under the company Hindustan Uniliver Limited. Lifebuoy is also one of the associate sponsors of RCB.

    Official Partners of Royal Challengers Bangalore

    MakeMyTrip, Kingfisher Calenders, MediBuddy, DNA Networks, Mai Dubai, MILO, ON – Optimum Nutrition, Swiggy Instamart, EUME, boat, NVY, Royal Challengers Sports Drink, iB Cricket, Dark Fantasy, Dava India, and Rainbow Milk are the official sponsors of Royal Challengers Bangalore for Vivo IPL 2021.

    Chennai Super Kings Sponsors

    India Cements

    Indian Cements is an Indian-based cement manufacturing company. The company is headed by N. Srinivasan who is the former Chairman of International Cricket Council. Indian Cements is the principal sponsor of CSK.

    The Muthoot Group

    The Muthoot Group is an Indian-based multinational Conglomerate. It is located in Kochi, Kerala. The Muthoot group is the principal sponsor of CSK.

    Clear Shampoo

    Clear is a brand under the company Uniliver which manufactures anti-dandruff shampoo. Clear is also one of the principal sponsors of CSK.

    Nippon Paint

    Nippon Paint is an Indian-based paint manufacturing company. The company was founded in the year 1881. Nippon Paint is one of the principal sponsors of CSK.

    Dream11

    Dream 11 is an associate sponsor of CSK for Vivo IPL 2021. They are also principal sponsor of Kings Punjab and Sunrisers Hyderabad.

    EUME

    EUME is a lifestyle company under Avon Lifestyle Pvt. Ltd. EUME is also an associate sponsor of CSK for Vivo IPL 2021.

    Equitas

    Equitas small finance bank is a bank which is located in Chennai. Equitas Small Finance bank is also an associate sponsor of CSK for Vivo IPL 2021.

    Boost

    Boost is an energy drink company which was established in the year 2001. Boost is one of the associate sponsors of CSK for Vivo IPL 2021.

    Mai Dubai.

    Mai Dubai is a bottled water plant which is located in Dubai. Mai Dubai is one of the associate sponsors of CSK for Vivo IPL 2021.

    Official Partners

    Muthoot Precious Metals Corporation, Nasher Miles, Cover It Up, Levista, The Souled Store, Sonata, FanPlay IoT, iB Cricket, Lupisafe, Hello FM, NAC Jewellers, Lilliputian Hub, boat, ASAP, SEVEN, Fast&Up, NOVA, Fever FM, Kaadoo are the official sponsors of Chennai Super Kings for Vivo IPL 2021.

    Delhi Capitals Sponsors

    EbixCash

    EbixCash is one of the leading financial exchanges in India. EbixCash is one of the principal sponsors of Delhi Capitals. They are also the title sponsor of Kings Punjab.

    JSW Group,

    JSW cement is a subsidiary company of JSW group which is located in Mumbai. JSW cement is involved in the manufacturing and distribution of cement. JSW is also one of the principal sponsors of Delhi Capitals.

    APL Apollo Steel Pipes.

    Apollo Steel pipes is a brand under Apollo which is involved in the manufacturing of pipes. Apollo pipes is also one of the principal sponsors of Delhi Capitals.

    Official Partners

    Colgate, Bodycare, Nissan, Dream11, Kotak, BKT, boat, Coca Cola, Jio, acko, OkCredit, BondTite (Astral Adhesives), Livinguard, and FanCode Shop are the official sponsors of Delhi Capitals for Vivo IPL 2021.

    Rajasthan Royals Sponsors

    Expo 2020 Dubai

    Expo 2020 is a world expo that is hosted in Dubai, United Arab Emirates. Expo 2020 Dubai is the Principal sponsors of Rajasthan Royals.

    Nine Sanitary Napkins

    Nine Sanitary Napkins is a leading brand for female menstrual products. They are one of the principal sponsors of Rajasthan Royals.

    TV9 Bharatvarsh

    TV9 Bharatvarsh is a channel which comes under the company TV9. They are also one of the principal sponsors of Rajasthan Royals.

    KEI Wires & Cables

    KEI Wires and Cables is an Indian-based wires and cable manufacturing company. KEI Wires and Cables are also the KEI Wires & Cables

    Colgate

    Colgate is a toothpaste brand of India. Colgate is the associate sponsor of Rajasthan Royals.

    BigBasket

    BigBasket is an Indian-based online grocery delivery service. BigBasket is also one of the associate sponsors of Rajasthan Royals.

    Official Partners

    Kingfisher, Dream11, BKT, Yellow Panther, Sportz Interactive, ia (Interactive Avenues), epiphany, UAE City 1016, Big FM 92.7, Fandom, FanCode Shop, The Souled Store, Gully and PLUS are the official sponsors of Rajasthan Royals for Vivo IPL 2021.

    Kings Punjab Sponsors

    Royal Stag Music CDs

    Royal Stag is an Indian-based Whisky brand which was launched in 1995. Royal Stag Music CDs comes under the company Royal Stag. They are one of the principal sponsors of Kings Punjab.

    Fena Detergent

    Fena detergent is a brand which comes under the company Fena. Fena detergent is involved in the manufacturing of detergent products. They are also one of the principal sponsors of Kings Punjab.

    Boat

    Boat is an Indian-based consumer audio and lifestyle brand. Boat is a principal sponsor of Kings Punjab.

    Official Partners

    Stylam, BKT, Colgate, CocaCola, FanCode Shop, T10 Sports, and Kingfisher Premium are the official sponsors of Kings Punjab for Vivo IPL 2021.

    Kolkata Knight Riders Sponsors

    Official Partners

    Mai Dubai, Kingfisher Calander, BKT, iB Cricket, Lux Cozi, TV9 Bharatvarsh, Astral Pipes, JIO, Royal Stag Music Cds, Greenply, Colgate, Suniti Industries Ltd, Boat, Cricfig, Fanhood, The Souled Store, Gully and Medimix are the official sponsors of Kolkata Knight Riders for Vivo IPL 2021.

    Sunrisers Hyderabad Sponsors

    JK Lakshmi Cement

    JK Lakshmi Cement is a brand under JK organization which involves in the manufacturing and marketing of cement. JK Lakshmi Cement is the title sponsor of Sunrisers Hyderabad.

    TCL

    TCL is a Chinese-based electronics company. It is one of fastest growing electronics company. TCL is one of the principal sponsors of Sunrisers Hyderabad.

    Ralco Tyres

    Ralco Tyres is one of the best tyre manufacturing company in India. They produce a wide range quality tyre. Ralco tyres are one of the principal sponsors of Sunrisers Hyderabad.

    Valvoline

    Valvoline is an Indian-based company which provides engine oils that is fully synthetic and the best diesel fuel additive. Valvoline is also one of principal sponsors of Sunrisers Hyderabad.

    Nerolac paints

    Nerolac paints in an Indian-based paint manufacturing company. It is the largest paint manufacturing company and the third largest decorative paint company in India. Nerolac Paints is also one of the principal sponsors of Sunrisers Hyderabad.

    Official Partners

    Jai Raj Steel, Colgate, Kotak Bank, Spektacom, FanCode Shop, Tyka, iB Cricket, Tenali Double Horse and Mai Dubai are the official sponsors of Sunrisers Hyderabad for Vivo IPL 2021.

    FAQ

    Who sponsored first IPL?

    DLF sponsored first IPL  500 million Indian rupees between 2008 and 2012.

    Who is the title sponsor of IPL 2021?

    The title sponsor of IPL 2021 is Vivo.

    Is IPL 2021 Cancelled?

    No, IPL 2021 will be played at six venues in India, which is scheduled between April 9 and May 30.

    Conclusion

    These are the companies and brands which have signed up to be the sponsors of this year’s IPL. Sanjog Gupta, Head – Sports, Star India, had said that “Vivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country” while launching the IPL campaign on 15 March 2021.

  • How Major Social media platforms are Rivaling Clubhouse

    Clubhouse has been in the limelight since its launch last year. The app has got 12 million downloads since its launch. It has been extremely popular and is growing rapidly.

    The popularity and the growth of social media app have led the other social media apps in the market to come up with rival apps or new features for the clubhouse. Here is the list of companies that will soon launch rivals for clubhouse.

    Twitter Spaces
    Facebook Clone
    Spotify
    Slack
    Linkedin
    Discord Stage Channels
    Telegram’s Voice Chats 2.0
    FAQ

    Twitter Spaces

    Twitter has launched a new feature on their platform which is called Twitter Spaces. This feature will let users have live audio conversations with their followers. The new feature is still in the beta stage. The social media platform has been collecting feedback from the selected people chosen for the testing.

    The Twitter users on both IOS and Android can now join and talk in the audio conversations which are called spaces. You won’t be able to host your own space unless you are one of the individuals who is selected for the testing stage.

    Facebook Clone

    Facebook is reported to be working on developing a clubhouse rival which is called Facebook Clone. The CEO of the company Mark Zuckerberg had hinted about it during a conversation on clubhouse. According to the New York Times, the work began after the executives of the company had asked their employees to work on developing something similar to Clubhouse. Facebook hasn’t yet released any details about the app.

    There was a recent tweet by the engineer of Facebook Alessandro Paluzzi about the mockups which was created by the engineers of Facebook. The leaked mockups show how the app may look like.

    Facebook Audio rooms
    Facebook Audio rooms 


    The mockups look similar to the rival app Clubhouse. The company has told that the leaked images won’t be the exact reflection of its finished product. The new app is expected to provide the features such as broadcast live, creating a video room with friends, start private rooms, etc.

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    Spotify

    Spotify had earlier announced that they were buying Betty Labs which is the creator of Locker Room. Locker Room is a social audio app that is focused on sports. The company has not disclosed the amount spent on acquiring but Spotify has said that it was planning to change the name of the app.

    The app is expected to have the features such as live broadcasts in certain categories like music and cultural programmes. They are also planning to host live discussions with celebrities.

    Slack

    Slack had started to experiment with the audio feature from the last year. They tried to mimic a feature on how workplace teams hold hallway conversations through impromptu. The CEO of Slack, Stewart Butterfield said that the company was taking a page from the clubhouse. He said that through the clubhouse app.

    The new audio feature will be an addition to the existing features and services of Slack.

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    Linkedin

    LinkedIn is also reportedly working on a rival app for clubhouse. However, the company claims that their app would be different from those developed by the other companies. They said instead of concentrating on social connections, the app is expected to focus more on its services that will host conversations which are professional.

    LinkedIn says that the audio feature which is being developed will be for the people who feel that they would want more ways to communicate with their connections.

    Discord Stage Channels

    Discord is a gaming chat app. It gained popularity with the game among us where people use Discord to converse with their teammates. Recently Discord has launched a new feature that is similar to Clubhouse. This feature lets users host audio group conversations.

    Discord Stage Channel
    Discord Stage Channel

    The new service is called Stage Channels. The new feature mainly focuses on the users to host reading clubs, interviews, or karaoke. Stage Channels also have a feature that lets the room moderator to select who speaks as well remove, add or block a particular participant.

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    Telegram’s Voice Chats 2.0

    Recently even the messaging app Telegram has updated its existing live talk service. The new service is called as Voice Chats 2.0 and it has a feature that is similar to clubhouse. The new update lets you host public chats for an unlimited number of people.

    It has a feature that is similar to clubhouse which lets the participant to click a button to raise their hand. This will provide an alert to the chat administers so that they can let you speak.

    FAQ

    What is clubhouse app used for?

    Clubhouse is a social networking app based on audio-chat. Users can listen in to conversations, interviews and discussions between interesting people on various topics.

    Who founded clubhouse?

    Paul Davison is the Co-founder and CEO of Clubhouse.

    Where is clubhouse based?

    Clubhouse is a San Francisco-based app run by the company Alpha Exploration Co.

    Conclusion

    These are some of the apps which have been working or already have launched apps similar to clubhouse. The popularity of clubhouse has let the industry to come up with similar mobile applications or added features to their existing apps.