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Tag: digital marketing

  • How to Promote your Business Online in 2021 (7 Effective Ways)

    For any business to grow, certain marketing strategies are required. These strategies when combined help in the promotion of the business. Among these, the most important strategy for any business is to gather more and more customers and expand their business on a larger scale.

    However, sometimes businesses fail or face major losses during their business hours. And that’s why it’s very important to know what are the right steps and strategies that can help you in the promotion of your business, especially in the year 2021 when there is abundant competition in the market. And that’s what we’ll be discussing in this article!

    When we look at the old data and planning’s, the advertising and promotions of any business were done through a brochure, flyer, advertisements in a local newspaper or postcard. But these required some extra budgets which always hurt the businessmen.

    But with the evolving technology, today, there are numerous ways to advertise and promote any business, whether it’s small, medium or big.

    In this article, we will discuss the top effective ways to promote and market your business in 2021. So, let’s get started!

    Google advertising (PPC)
    Joint Ventures
    Social Media Influencers
    Email Marketing
    Social Media Advertising
    Video Marketing
    Print Media Advertising
    FAQ

    Google advertising (PPC)

    Google Ads
    Google Ads

    One of the most effective ways to promote any business is through Google Ads which is broadly referred to as Pay Per Click. Google is widely known as the advertising platform as around 85% of its total revenue comes from the Google Ads platform. Google is expanding with great numbers and has had an uprising graph for many years.

    Pay Per Click is very beneficial and the most amazing part on advertising on Google is you have to pay only when someone clicks your ads. You can set the cost according to you and can organise many niche campaigns based on the interest of buyers. Pay Per Click is an amazing as well as affordable marketing strategy that attracts a huge audience.

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    Joint Ventures

    In order to promote any business, you need to focus on the right people and getting your offers in front of these. Joint Ventures are the best way to achieve that! Through this, you can easily gather the existing audiences that surely match your standard market.

    Joint Venture can be elaborated as partnering with the non-competing companies who have the same target audience as yours. Joint Ventures also helps in creating brand recognition and sales. You just need to find the appropriate service which can add value to your customers more promptly and also, helps them.

    Social Media Influencers

    In today’s time, Influencers have become an important marketing strategy for many businesses. And marketing through people with tons of fan following is always a win. With Influencers, you can build a strong uprising position in the market and enhance brand recognition among the audiences.

    These Influencers are effective and charge per post based on their followers count. But this always brings you benefits on a larger scale. That’s why investing in these Influencers can bring you great results.

    Email Marketing

    Email Marketing
    Email Marketing

    Email Marketing is counted in the section of broader marketing. As it helps you reach the audience in a planned and effective manner. Email marketing should be must in your marketing strategy.

    However, the percentage of opening emails have dropped majorly but still, when a productive mail is sent to the consumer, there are fair chances they will get ahead with it.

    Also, Email Marketing helps in making your product and services of the utmost choice for the audience. Also, Email Marketing helps in making your product and services of the utmost choice for the audience. Zomato and Swiggy are the few brands that effectively employ email marketing to market their brand. You can also use email marketing automation tools to automate your emails.

    Social Media Advertising

    Social media has become an integral part of our day to day life and for businesses, it’s a great place to promote their business. Today, every social media platform provides a service for businesses to advertise their products and services. And because of this, the audience has become habitual of seeing ads on their social media.

    Ever since Facebook launched its “Facebook lead Ads” tool, businesses have become more effective in reaching their target audience. Through Social Media Advertising, you can spread awareness of your brand as well as promote your business, effectively. You can also promote your business using Instagram, Pinterest or LinkedIn ads.

    Video Marketing

    A study has concluded that around 80% of the people between the age group of 18 to 49 years old prefer video content on platforms like YouTube. This clearly states that YouTube is the biggest and most popular video platform to advertise your product.

    With these statistics, it’s likely to say that advertising through video content is one of the best ways to effectively promote your business. This brings out more customer engagement in your business.

    What you can do is create a YouTube channel based on your company and upload engaging video content. Videos hold the power to enlighten, promote and maintain a connection with the existing customers as well as creating new connections with audiences.

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    Print Advertising
    Print Advertising

    For a very long time, Print Media Advertising has been nurturing and promoting businesses. And today also, this is counted among one of the effective marketing strategies. However, the number of audiences may have dropped in Print Media Advertising but still, it’s a great way to reach out to the conventional portion of audiences. Print Media Advertising and direct mail, two are counted in the list of most powerful and effective marketing strategies for any business.

    Conclusion

    In order to survive in this competitive marketplace, businesses need to have well-planned marketing or promoting strategies. Business promotion is more of a necessity for any business, as it encourages them to be distinct and charm their customers. And that’s what we attempted to describe in this article.

    Even during the pandemic, businesses made their way through online channels. And now, the audience has become so habitual of these that they always seek more services and products ads on the internet.

    Stay tuned for more such articles!

    FAQ

    How to promote your business in 2021?

    Paid traffic from Facebook, YouTube ads, Google ads, Pinterest ads, Instagram ads are some of the ways to promote your business in 2021.

    How to advertise for free?

    Actively promote your brand on social media, Start a blog, and Press releases are some of the great ways to advertise your brand for free.

    Are Google Ads Free?

    You only have to pay for Google Ads when someone clicks on your ad.

  • How to Hire a Freelance Digital Marketer for Your Startup?

    Hiring a freelance digital marketer has become common now. With the increase in the number of active internet users, the larger share of people are shifting online and hence companies or startups are moving towards digital marketing.

    Digital Marketing is the marketing of products and services with the help of electronic devices and the internet. Digital marketing has been introduced to reach more and more people around the globe creatively. Marketing, unlike the olden times, has reached the peak of advancement by incorporating digital marketing.

    The work of a digital marketer is to identify the new digital technologies and use web analytics tools to measure the traffic in a site to optimize marketing campaigns, social media marketing, email marketing, and search advertising.

    Thus, startups are keen on hiring freelance digital marketers as they are less expensive and less risky rather than hiring full-time employees who require long-term commitments, bigger paychecks, contracts and benefits. A freelancer can be contracted on an hourly basis to deliver high-quality work in a short span of time.

    And in order to find them, you need to search on various online freelancing marketplaces like Upwork, Fiverr, Freelancer, etc. or other platforms like LinkedIn, Indeed, etc. which lets businesses find and hire a potential freelancer.

    Now the question comes How to Hire Them?

    For that, you need to post a job description on various sites mentioning the work that you want to hire for, skills required, stipend and perks.

    The job description must include that he/she must oversee the online marketing strategy of the organization. They must plan and execute digital marketing campaigns and be able to design, maintain and fill in the content for the organization’s website. The job description may include the following day-to-day activities:

    1. Develop and manage digital marketing campaigns.
    2. To exercise a social media strategy.
    3. Manage and maintain the organization’s website.
    4. To track and analyze traffic on a website.
    5. To fix errors on the website or in the content.
    6. Posting videos and audio content on the websites.
    7. Create online advertisements and oversee Pay-Per-Click (PPC) ads management.
    8. To identify new emerging digital technologies to enhance the business.
    9. Attend product launches and networking events.
    10. Work on Search Engine Optimization (SEO) of the website.
    How to Hire the Right Digital Marketing Agency

    What to look for in a Freelance Digital Marketer

    Hire a team, not an individual

    Every person has boundaries and they can be produced up to a certain perimeter only. The job of marketing demands a candidate with a wide skill set composed of:

    • Analytics and Statistics.
    • Conversion Optimization.
    • Return on Investment.
    • Pay-Per-Click.
    • App Store Optimization.
    • Originality and Innovation.

    It is unlikely to find a person who excels in all the above skills. The solution to this problem is to hire a group of freelancers who are proficient in various skills. A diverse team can surpass individual limitations and the combined efforts promise better results for the company.

    Self Education

    It is important for the hirer as well to self-educate with the basics of digital marketing. Like, learn how to use Inbound Marketing tools like Google Adwords, Google Analytics, Buffer, etc. A basic understanding of digital marketing would help you to communicate better with the applicant. This will also help you to know if the implemented marketing steps are legit or not.

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    Search Online

    There’s nothing you can’t find online. Freelancers look for opportunities on websites like Internshala as well. You must design an attractive advertisement stating the skillset you are looking for and the perks of working with your startup. The advantage of searching online is that you can read the reviews and ratings of the applicants given by the companies they have worked in the past and their popularity in the marketing field. This helps you select suitable candidates. You can work with a marketing agency or hire a consultant to help you find desired freelance digital marketer. Share the availability of the job on LinkedIn and other social networking sites. This is the most effective method to find freelancers.

    Hire a Person with a Plan

    No amount of hard work can make up for bad marketing. A digital marketer should be capable of designing a game plan to improve the statistics of the business. By asking questions about their objective towards your company, you can filter out competent applicants from the rest.

    Google Your Applicant

    Googling your applicant before hiring helps you to find as much information as possible about the applicant.
    Googling your applicant before hiring helps you to find as much information as possible about the applicant.

    The online presence of the person you are about to hire plays a tricky role in understanding the applicant’s capability. If his blog or content shows up in one of the first few searches then the marketer is a good investment. Otherwise, you might end up with an inexperienced freelancer.

    Referral Marketing

    Who understands the toils of the job better than your present employers? Ask them to recommend candidates who they find as the best fit. Reward the employer whose reference is selected for the job. This simple action gives you free advertising without spending a fortune on Google and Facebook ads.

    Search Everywhere

    The young are high with enthusiasm and ideas. They are not afraid to experiment and are always looking for exposure. You should attend various conferences and meet professionals working in the same field. Get to know them and build your network. This provides future employers and increases the prospects of your company.

    Pricing of Freelancers

    A freelance digital marketer has flexible working hours so he/she is paid depending on the amount of time they are put in the job or the type of project they are working on. Usually, a startup hires a freelancer to work on single or multiple projects for a short span of time so it’s better to discuss the price with the freelancer.

    Conclusion

    If you also own a startup, then digital marketing would be a great option for you rather than going for traditional marketing. As it helps the business to reach the targeted audience in a cost-effective and measurable way. You can hire a freelance digital marketer as and when required based on your budget to improve the scalability of your business.

    FAQs

    How do I hire a digital marketing freelancer?

    You can find and hire digital marketing freelancers from various online platforms like:

    1. Upwork
    2. Freelancer.com
    3. Fiverr
    4. Freelancermap.com
    5. LinkedIn
    6. Internshala
    7. PeoplePerHour
    8. Guru
    9. Flexjobs
    10. Toptal
    11. OnSite
    12. Indeed
    13. Craigslist
    14. VA Networking

    How much does a freelance digital marketer cost?

    Freelancers’ hourly rates range between $50 and $100. The average hourly rate for a freelancer is more than $100. But you can negotiate with the freelancer as per your budget.

    Is digital marketing expensive?

    It is not that expensive as traditional marketing. It cuts down your cost and provides a number of advantages that traditional marketing does not. It helps you to reach a larger audience in a cost-effective manner.

  • Top 5 Digital Marketing Agencies in India 2021

    The age of the internet has bought some immense change in the world. From small kids to an old grandpa, almost everyone is a user of the internet in today’s world. People can connect with each other from any part of the world and have made lives easier, thanks to this boon of technology.

    Just like how technology became a boon for people, it has also made the world a huge competitive jungle. If a business has to survive in this world, they need a strong marketing game, and marketing without being a part of the digital world is a complete no.

    Therefore, when you want to take your business on top, you definitely need to be aware of digital marketing. It doesn’t matter if it’s a small business or a big one, digital marketing can do wonders to it if the digital media is used properly.

    “If your business is not on the Internet then your business will be out of business”

    -Bill Gates

    In this article, we will find out about India’s top digital marketing agencies that are helping companies to take the world by storm. So, let’s dive in.

    What Is Digital Marketing?
    What Are The Types Of Digital Marketing?
    Best Digital Marketing Agencies In India
    FAQ

    What Is Digital Marketing?

    In marketing, advertising is a very big part that cannot be ignored, through this public attention can be gathered. Digital Marketing is also known as online marketing means the advertisements that are done through a digital medium, especially social media, email, websites, and search engines. Here, the internet is the protagonist, through which companies advertise the products, services, and their brand itself.

    Just like an advertisement, digital marketing is also about finding the potential customer and pursuing them to buy products and services of a company, the only difference is it is done with the help of the internet and other types of digital communication.

    What Are The Types Of Digital Marketing?

    There is a number of tools that are being used for marketing a company’s products and services in the digital world. Some of them are:

    • Search Engine Optimization (SEO)
    • Content Marketing
    • Social Media Marketing
    • Pay-per-click Marketing
    • Affiliate Marketing
    • Native Marketing
    • Marketing Automation
    • Email Marketing

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    Best Digital Marketing Agencies In India

    Partnering with someone, who excels in their field is the best option one could opt for any kind of business. Therefore, digital marketing agencies will definitely work for the products and services that a business is trying to promote.

    Almost everyone checks the internet before purchasing a product or service; so undoubtedly, marketing business online is one of the best options. Digital marketing agencies will provide assistance in marketing the business in front of the world filled with potential customers.

    So, lets look at top 5 digital marketing agencies in India

    Dentsu Webchutney

    Specialized In- Online Advertising, Website Designing, Mobile Marketing, Social Media, Application Development, and SEO Analytics.

    Top Clients- Flipkart, Titan, Tinder, Microsoft, P&G, HDFC, Airtel, Unilever

    This agency was founded in 1999 by Sidharth Rao and Sudesh Samaria. Based in New Delhi, India, it is considered one of the best digital marketing agencies in India. The Economic Times crowned it with the number 1 rank in the category of digital agency in 2008 and 2009.

    After creating some award-winning campaigns, it has not stopped helping brands to reach their desired places. It is famous for providing services like web designing, web promotion, and web marketing.

    Pinstorm

    Specialized In- Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Viral advertising, Online Reputation Management.

    Top Clients- Walt Disney, Yahoo, HSBC, ICICI, GQ, Café Coffee Day, ET Now, eBay

    Like its name, it is creating a storm, not only in the marketing sector of India but the whole world. Founded in 2004 by the hands of Mahesh Murthy, Pinstorm is a leading digital marketing firm based in Mumbai, India.

    As per its founder’s claim, the company comes under the list of the world’s first advertising firms that applied pay for performance advertising. In 2013, Pinstorm won the Global Top 100 Award by Red Herring a US-based magazine for being one of the innovative technology-driven firms.

    WatConsult

    Specialized In- Digital Marketing, Social Media Marketing, Search Marketing, Mobile Marketing, Digital Analytics, Digital Video Promotion

    Top Clients- Himalaya, Pepsodent, Mumbai Indians, Fiama Di Wills, Nikon, Warner Bros, PVR Pictures, Godrej, Sony Six

    The word WAT stands for Web, Advertising, and Technology, and just like its name, it deals with all those. This social media marketing company was founded by Rajiv Dingra in the year 2006 and is based in Mumbai, India. It comes under top digital marketing agencies in India and is the Most Globally Awarded one at that with 350+ awards.

    EveryMedia

    Specialized In- Digital Rights Management, Content Monetization, Online PR, Social Media Marketing, Website Development

    Top Clients- Myntra, Eros, Kotak Mahindra Bank, Yash Raj Films, Hyundai, Dharma Productions, TCS, Viacom 18 Motion Pictures, Aptech

    This company is founded in the year 2008 by Pravin Parmar and since then is serving as a prominent digital and mobile marketing company. Located in Mumbai, Maharashtra, they mostly focus on Movies and brands. They have taken several awards for making a mark in the field of digital marketing and movie marketing.

    Gozoop

    Specialized In- Integrated Digital Campaigns, Online PR, Mobile Marketing, Web Businesses, Social Media Marketing

    Top Clients- Amazon, Tata Steel, Beardo, Oppo, Dell, India Bulls, BMW, Ferrari, Citi Bank, Asian Paints

    The youngest digital agency from this lot was founded in the year 2010 by Ahmed Naqvi, Dushyant Bhatia, and Rohan Bhansali. It serves more than 80 plus brands in India. They provide holistic brand-first marketing solutions to their clients and are a holder of many prestigious awards for expanding the online reputation of different brands.

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    Conclusion

    There are countless digital marketing agencies that are making their name In this world and with time their need will only increase. Any kind of business needs to be on the internet to be successful in this era. It wouldn’t be wrong to say that digital marketing agencies are leading the ship by helping them do that.

    FAQ

    What is the purpose of digital marketing agency?

    A digital marketing agency employ different marketing techniques to reach potential customers.

    What are benefits of digital marketing?

    Digital marketing is a cost effective way to reach your targeted audience.

    How much do digital marketing agencies charge in India?

    Digital marketing agencies charge according to the services they provide which can cost you minimum 12k to maximum 50k.

  • Marketing Strategy of Indeed: A Ladder To Your Dream Job

    In a world, getting a job that you love is not an easy task. Millions of people wake up in the morning and get out of their house in search of their dream job. Some succeed and sadly, some don’t. It takes weeks, months, or even years to secure a proper job, which can be a boost to their career. We live in an era where social media rules, so getting a job may seem easy, but the truth is far from it. Here, social media is just not enough.

    So, the internet here plays a very significant role. Online job portals came as a blessing for job seekers as well as the employers. There are numbers of employment websites present, for people to find their desired job. ‘Indeed’, is one such website and is one of the most popular online job portals. It is leading in the process to unite employers and job seekers from the front.

    “Choose a job you love, and you will never have to work a day in your life.”

    -Confucius

    About Indeed
    Indeed – Marketing Strategy
    Social Media Campaigns of Indeed
    Brand Positioning Of Indeed
    FAQ

    About Indeed

    Indeed as a job-seeking platform started its way from the month of November 2004, founded by Paul Forster and Rony Kahan. It has given opportunities to millions of people to find their dream job. The headquarters of Indeed is situated in Austin, Texas, United States. It is a hub where one can find millions of jobs from thousands of different companies.

    With its craze, it has become the number 1 job-seeking platform in the United States in just a few years. Now, the website is available in more than 60 countries and 28 languages and is thriving in this business industry.

    The company started its journey by getting just a $5 million investment from Union Square Ventures, The New York Times, and Allen & Company. Chris Hyams is serving as the CEO of Indeed since 2019.

    At this point, over 330 million people use it every month. With just one click, several options of employment, a person wants can be found here. By just selecting, job title, experience, and industry, one is interested, in the search option, numerous options are available. In 2012, a Japanese company Recruit Co. Ltd. acquired Indeed for 1 billion dollars.

    Indeed – Marketing Strategy

    Marketing strategy is important for any kind of business, not everyone is or can be your customer. So one need to plan marketing in such a way that it can catch people’s attention and can make them their customer.

    1. From the very first day of its existence, Indeed target audience is the entire job market. Those who are looking for jobs and employers who are looking for the desired candidate for the job.

    2. It kept itself free of charge for the people, who are looking for a job and offers them CV builders and templates to use for free.

    3. Although the employers post for jobs are also free but to be noticed more by the job seekers, Indeed offer some premium features to the employers. As free job posting is not that visible to the crowd of job seekers. Employers spend some bucks to highlight their companies presence in the search list.

    4. Indeed follows Pay-Per-Click (PPC) process. Here the employer only has to pay when a job seeker clicks on the information about the employment advertisement.

    5. In 2011, an option was introduced where the aspirants can upload their resumes in a database that is open to employers. They can check from the thousands of resumes that are present there and can decide if that person is ideal for the position or not. To access the database a minimal subscription fee is charged by Indeed.

    6. Indeed was dependent on word-of-mouth marketing for 10 years since its birth in 2004. After that in 2014, they started indulging in advertising themselves on online, television, and even on films.

    Social Media Campaigns of Indeed

    In 2020, Indeed partnered with TikTok in India and launched their new campaign #IndeedPeDhoondo. The main motive was to introduce itself as a perfect platform for potential job seekers from the Z generation and millennials.

    Popular Indian TikTok stars like Jannat Zubair, Avneet Kaur were a part of the campaign. Here a catchy tune was used where they has to show some dance moves and share with their followers. This social media campaign here asked others to join in the challenge as well and with a promise to provide a chance to win some gifts.

    Indeed teamed up with YRF’s film ‘Hichki’, starring Rani Mukherjee. This campaign was made for the younger generation and asked them to share their stories on social media of how they overcome their shortcoming to get their dream job. In this campaign, Bollywood stars Soha Ali Khan and Anusha Dandekar took part and shared their stories.

    Indeed the year 2020, Indeed roped in Actor Kajal Aggarwal for its new campaign. In this campaign, Kajal Aggarwal was seen introducing new options that Indeed was providing to the audience in various snippets.

    Brand Positioning Of Indeed

    With more companies, like the presence of LinkedIn, it is facing quite a big competition among online job portals. It needs to buckle up to give proper competition to its competitors and need to increase its free service quality. To strengthen its positioning in the market it can introduce new features to job seekers as well. Strong steps are needed as well to avoid any kind of fraud.

    Conclusion

    We live in a world of cut-throat competition, not everyone will get the same position in a particular company. Indeed is an acquaintance ‘indeed’ that helps in finding the desired job that a person wishes for and provides them with different interesting choices. So, having an online job-seeking portal at this age is significant and truly an amazing option.

    FAQ

    Who is the CEO of Indeed?

    Chris Hyams is the current CEO of Indeed.

    How many Employees does Indeed have?

    Indeed consists of almost 10,000 employees from all over the world.

    Who is The parent Company Of Indeed?

    Recruit Holdings Ltd. Of Japan is the parent company of Indeed.

  • Heard of Wai Wai Noodles? | Wai Wai Noodles Marketing Strategy

    Wai Wai noodles is an Instant noodle brand. It has a completely different fan base for the people in Nepal, India. Here is the reason? The brand has had its presence since the year 1972, starting in Nepal.

    Now offers its noodles to 32 different countries. The message the brand gives out is to: Eat it anyway, anywhere, 2.3 billion packets of the Wai Wai noodles are made every year.

    Wai Wai noodles are made in India. Which now has a 1000 crores revenue in India and plans to expand its entity by the FY22 to 1500 crores as per its goal, says Varun Chaudhary, the Managing Director of CP Corp Global.

    Shifting Consumption patterns of food
    The marketing strategy of Wai Wai noodles
    FAQ

    Shifting Consumption patterns of food

    The pandemic has changed many things. We have shifted from work to office to work from home. Wearing formal, but now comfortably sitting in your PJs. Sitting and working from home is hectic, and you look for snacks that can be cooked or made instantly.

    Where Wai Wai noodles come into the picture. The brand has been existing for so long with such a strong fan base in Nepal. How has it managed to get going for a long time?

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    The Marketing Strategy of Wai Wai noodles

    Inbound marketing

    This strategy is based on the three principles i.e., attract, engage, and delight your consumers. It’s somewhat similar to digital marketing. The initial stages consist of creating content and experiences that the audience, finds relatable to attract them towards your business. Later, engaging them with different tools to delight them.

    Relationship marketing

    Wai Wai shares a good relationship with their consumers. They create contests and other fun activities to engage with them on a one-to-one basis, with rewards They also curate fun activities for interacting with their audiences like #NoodleDoodle, #WIC (What’s Indian cooking), and #CWWC (Catch Wai Wai cup).

    Multicultural marketing

    Talking about the fan base that the company has in Nepal. How do you think the company created it? Of course, it is obvious! They planned it long ago as they were looking for a good place with a geographic area that in some ways would be relevant to the product they were launching.

    People of Nepal, belonging to the hilly areas of Nepal share a common resemblance of culture with their love for the company’s product. The northeast accounts for more than 60% of the market share in India itself.

    Global marketing

    Wai Wai has a plan and a target ahead. To grow bigger and better in the coming year and plan to set up new manufacturing units to achieve the Organizational goal of becoming an Rs.1500 crore entity by FY22. That also means that it could be visibly catering to audiences beyond India. The business could also work wonders in Singapore, China, or Japan, keeping in mind the cultural factor. It could be a huge success if the brand established its position strategically.

    Influencers and Micro-influencers

    Including the recipes shared by the fans, Wai Wai has reposted them on their reels. It not only includes fans but also influencers and micro-influencers alike, who have a love for their noodles and are foodies on Instagram to increase their reach. Which includes pages like @sassinmyspoon, @thefoodanddrinkdiaries, and influencers @iamsukhmanibedi, who is a singer, songwriter, and actor.

    Buzz marketing

    They create content with a message that is clear, concise, and relevant for their growing community. Creating a buzz around their content.

    Content marketing and Video marketing

    Content marketing plays a major role along with inbound and digital marketing. It can ensure that your audience keeps coming back to you for the content that you create, publish and distribute among them.

    Wai Wai has an average of around 600-1000 views on their IGTV videos on Instagram. It actively is involved in giving out recipes for their noodles. It is also using the reels feature to its advantage, smartly using it to wish the audience on the festivals celebrated in India.

    Social media marketing

    Social media marketing or having an active presence on social media, Having consistency and engaging with your audience on a more personal basis. Wai Wai has been using Instagram, Twitter and Facebook effectively to market its product out there consistently. Not only the brand is promoting and marketing its product. But also entertaining their consumers to engage with them.

    Wai Wai on Twitter
    Wai Wai on Twitter

    Innovation

    Noodles can’t just stick to being noodles here. They are innovating creative ideas and sharing them on their social media platforms. This includes Sambariya Stir Fry, Noodle Thepla Wrap, Vegetable Noodle Upma, all traditional Indian recipes with a twist.

    They have come up with the #WaiWaiTwist. They also have different flavors for different market segments like Chicken and Masala Atta Noodles, Curry delight, and more. Not only that, they are doing away with ideas of stereotyping, with their creative ad campaigns.

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    Want to thrive your business?

    Take it from the story of Wai Wai.

    FAQ

    Is Wai Wai from Nepal?

    Wai Wai noodles is produced by the Thai Preserved Food Factory, Co., Ltd. (TPFF) in Thailand and by the Chaudhary Group in Nepal.

    When was Wai Wai founded?

    Wai Wai Noodles was founded in 1972 in Thailand.

    What is the market share of Wai Wai noodles in India?

    Wai Wai noodles has 20 per cent of the instant noodles market in India.

  • Top 7 Ways to Create a Buzz around your Startup

    Remember back in the days of the year 2017. When fidget spinners were new in the market, they took it by storm. Starting right from the kids to the adults’ everyone bought them, spinning and playing with them for hours.

    It does not matter if our parents or the gen Z would not approve, but the craze among the people was such that we did introduce them to those who did not approve. Nevertheless, and said to them, “Here, you should try this”

    Fidget Spinners were available everywhere right from the top websites to be locally available at cheaper rates in the market. Manufacturers made them in bundles, be it original or its copy in all sizes and customized. The focus here is that they were sold and people bought them; the buzz was to an extent that brothers refused to tie the Rakhi’s that their sisters got for them and insisted that they tie what was called back then fidget spinner Rakhi. So, Lets look 7 ways to create a buzz around your startup.

    Why Creating Buzz around your Startups is Important?
    How to Create a Buzz around your Startup?
    FAQ

    Why Creating Buzz around your Startups is Important?

    Launching anything in today’s world is tough with technology and so many marketing strategies. Right from e-mail marketing to affiliate marketing, it is difficult to hold people’s attention as the new researchers give insight that the maximum attention span of people has been reduced to five seconds.

    So, is it enough to when you start a startup or business, be it selling a service or a product to be only launched, letting people know and then forget about it?

    In today’s world, it is equally important to create a buzz around it! Because it not only gets people talking about it, but in the infinite numbers of brands already established out there, it makes the consumers recognize and distinguish your product or service as well as retains your customers, not allowing them to go to your competitors and establishing loyalist consumers.

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    How to Create a Buzz around your Startup?

    Build a brand

    What makes you distinguish a Mercedes from a Jaguar?

    As you come to think of it, both the brands sell cars and belong to the same industry. Before aiming to create a buzz around your newly launched startup, your consumers should be able to recognize your brand and distinguish it from the other available competitors in the market.

    What can you do?

    • Create your brands’ name
    • Categorize it, what will it sell? Where? How? To which category does your startup belong? Is your startup going to sell premium goods or services?
    • Have a distinguished logo
    • A good brand color scheme based on the persona of your brand
    • A catchy tagline that your audience will remember

    Take risks, get back up, and have a backup plan

    Being an entrepreneur is showing up every day, being mentally strong, and being able to look for opportunities and solutions to problems. An entrepreneur thinks out of the box, but it also involves risk. A new idea about a product or a service can be brilliant and work wonders or might just bring your startup crumbling down.

    A situation like this will feel challenging, but that does not mean you run away from it. You can take your time off to think over how to tackle the problem in the best way possible, a plan B.

    While launching something new you will face such challenges, but if you already devise a backup plan it will save you time, hassle and make you understand how to do everything better the next time.

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    Use influencer marketing

    Did you ever end up going to a restaurant? Because this restaurant was suggested to you by a friend, and they tell you how good the cuisine and ambiance was. The same is the way influencer marketing works.

    Celebrity endorses, influencers on social media make it easy for the consumers to trust your brand because a person who recommends it to you and gives the reviews is someone who already the consumers know and trust.

    Tailor your Brand strategy

    Deciding on the brand strategy that goes together with your target audience is synonyms with Sherlocking.

    But the dynamics of your audience keep changing; a strategy will work for a certain platform but won’t work for another one. Mix and match.

    • Tailor a strategy according to your brand’s needs.
    • Find where your consumers are?
    • And where are you comfortable as a brand to have a presence?

    Be it multi-branding, co-branding, or any other brand strategy that you use. Try till you get the best results most efficiently.

    Know your Target Audience. Focus on the problems

    People are looking for solutions and mind you, they are looking for the best for themselves. Most of the adverts use this appeal in their ad campaigns and it works. Research and collect data about your target audience and their psychographics.

    • Who are they?
    • Why do they use your product?
    • What are their demographics, psychographics?
    • What do they expect from you?
    • How can you solve their problems in the best possible ways?

    Eventually, your consumers are the kings, serve them right, serve them best. They are the key to solving your puzzle.

    Innovate your Product

    What if your startup sells just what everyone else in the market is? You will then end up allowing your consumers to go and buy from the competitor’s brand.

    Take you are selling a packet of chips. Will that be sufficient for all consumer segments that exist in your market? Every consumer is different, and their wants, needs will be different.

    A variety in the flavor, size, shape of the chips or the packaging can make a difference. New things appeal to people and if it sounds convincing enough, they do try it.

    A normal rubber band is okay. But a flexible, sustainable product made from eco-friendly raw material that can be used for various purposes, along with adjustable buckles made from recycled plastic.

    Well, that sounds like a plan! Do not stick to one thing; try different ideas, work on what suits your consumers best, and be innovative, people like different things.

    Ad campaigns

    A good ad campaign can work wonders. Be the campaign giving a social message or making the world a better place. Acting towards a good cause, giving back to society also helps to steer your startup.

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    FAQ

    How to create a buzz around your startup?

    Tailor you brand strategy, Use influencer marketing, and Understand you target audience. These are some of the ways to create a buzz around your startup.

    Why creating a buzz around your startup is important?

    Creating a buzz around your startup is important because its differentiates you from your competitors.

    What is the best day to launch a business?

    Tuesday is considered as the best day to launch a startup or business, as consumers are too focused on Mondays.

  • The Creative Marketing Strategy of Asian Paints

    We are well-familiar with the popularity of Asian Paints in India. The company was established in 1942 as a paint manufacturing firm. Asian Paints has been the leading paint company for over 70 years, since its establishment.

    Asian Paints is tremendous with its paint quality and apart from that, the company is quite famous and impressive with its colorful advertisements. With this, Asian Paints functions on the incredible marketing strategies that cover up its all grounds of services including place, promotions, price, and product. The marketing strategies of Asian Paints are very impressive as it has kept the company on top, always.

    Asian Paints is headquartered in Mumbai, India, and is known as the third-largest paint company across Asia. Its services operate in more than 19 countries under various subsidiaries. Asian Paints has its subsidiaries established in numerous countries, which are titled APCO, PPG Asian Paints, Sleek Kitchens, Kadisco, Berger, Taubmans, Scib Paints, and many more.

    The company has optimized its marketing strategies in a very competitive way and presented the company with a very strong market position. Asian Paints manufactures its paints in a very distinct manner of categories in various forms such as decoration, industrial segments, and automotive. In this article, we’ll be discussing the marketing strategies of Asian Paints. Let’s get started!

    Product Marketing Strategy of Asian Paints
    Place Strategy of Asian Paints
    Promotion Strategy of Asian Paints
    Price Strategy of Asian Paints
    FAQ

    Product Marketing Strategy of Asian Paints

    Asian Paints majorly focuses on manufacturing products that are decorative and of great quality. Its key product is industrial paint. Alongside, the company produces paint solutions and services for homes.

    Asian Paints manufactures products for not only one category of audience, in fact, but the company sells its products to various segments of customers through targeting strategies. We have described some of its specialized products and their target audience right below:

    • Apcolite, tractor distemper, and tractor emulsion target the customers from the economy segment.
    • Asian Paints Royale targets its customers from the premium segment.

    Moreover, the company also offers undercoats, coatings, putties, and primers along with its other services. Therefore, Asian Paints provides a complete package of painting solutions along with appliances and tools.

    Place Strategy of Asian Paints

    Asian Paints is quite famous on the global level also. The company operates in many countries across the globe. Asian Paints optimizes its place strategy through 5 regions network including the Caribbean region, the South Pacific region, the Middle East region, South East Asia, and South Asia. Asian Paints holds a wide distribution network with a strong market position.

    Asian Paints provides an open-door and flexible policy for dealers for getting into the retail market and work on marketing and distribution nationally. The company is India’s largest paint company whose manufacturing factories are established in many countries.

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    Promotion Strategy of Asian Paints

    Asian Paints has optimized its features and services entirely for market promotion. The company uses great innovative techniques and taglines to promote its products to a specific segment of customers. It uses taglines to catch the eyes and ears of its target audience and they would reach out immediately.

    Through this strategy, Asian Paints receives great customer support and sales. Along with this, the company advertises its products through various channels to reach out to customers.

    Since its establishment, the company’s advertising part has become more substantial and majorly focused on brand awareness. Asian Paints has signed with various prominent celebrities in India such as Deepika Padukone, Ranbir Kapoor, and Rahul Dravid as its brand ambassador.

    Asian Paints organizes various campaigns and social media contests to promote its products and attract more audiences.

    The company’s website provides the customers with the features of uploading their pictures with their walls painted by Asian Paints products.

    Price Strategy of Asian Paints

    Asian Paints promises quality and standard products that’s why it keeps its pricing higher than its competitors.

    However, its products are manufactured for different segments of the audience so that there wouldn’t be an issue of price. Such as its premium products which are specialized for high-income people and medium and economic segment of customers, the company offers different products at the best pricing.

    Besides, its price segments also vary based on the raw material used in the product and its features. Asian Paints offers paint’s discount offers for its customers at high pricing. The company’s painting consultancy services are pretty much higher than the painting service providers.

    Asian Paints marketing strategy isn’t based only on its products, price, or promotion. The company optimizes its marketing strategy through segmentation, positioning, competition z targeting, and analysis.

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    Conclusion

    Asian Paints is the leading paint company across India and is known as the third-largest across Asia. The company made an annual revenue of around INR US$2.9 billion in 2020. Its paint products are categorized into various segments such as innovative, automotive, decorative, and industrial.

    Alongside, Asian Paints provides painting equipment also including wood primers, strainers, wall primers, and putty. Asian Paints holds a very strong position in the market and with its current marketing strategies, the company is set to achieve more heights of success.

    FAQ

    Who is the founder of Asian Paints?

    Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil founded Asian Paints in 1942.

    Is Asian Paints and Indian company?

    Yes, Asian Paints is an Indian company founded in 1942 by Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil.

    What is the revenue of Asian Paints?

    The revenue of Asian Paints is US$2.9 billion as of 2020.

  • OnePlus – Whose Marketing Strategy Revolutionized Itself and the Industry

    One Plus since its launch in 2013, has grown to become a serious competitor to the established brands in the industry. Founded by Pete Lau and Carl Pei, OnePlus had humble beginnings with only 5 employees which have exponentially grown to employ 2700 people today. In fact, OnePlus has put an end to the duopoly of Samsung and Apple. In 2021, they claimed an annual turnover of $2 billion. The quick growth of the debutante company have brought in a lot of attention to the company’s marketing strategy.

    User Experience
    Collective Sense of Community
    Increasing People Participation
    Maintaining Excitement
    Generating Publicity Through Word of Mouth
    Tag Line and Advertisements
    Keeping the Memory Afresh
    FAQ

    User Experience

    Until OnePlus, android manufacturers were not particular about user experience. However, OnePlus observed this gap and decided to play in. They kept user experience and requirements as the base of their products. Their customer services are also driven by this ideal. When the customers felt that their demands and requirements are being catered to, the company was able to build up their trust.

    Collective Sense of Community

    Anybody using OnePlus will be aware of their strong community in which the brand always maintain a deep contact with. Today, it has more than 5 million members.

    From meetings to queries, OnePlus community is a go to place for all its customers and act as a bridge between them (customers) and the management. Another highlight is that, this community is a place of dialogue where the users can also submit their ideas and proposals to the firm.

    Increasing People Participation

    OnePlus primarily endorsed its products through their own customers. When they became brand advocates, the credibility of the firm increased. Apart from that, OnePlus provided high quality gadgets at competitive prices. As they gained public popularity, they slowly ventured into the social media space where they have immense support.

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    Maintaining Excitement

    OnePlus took a unique turn when it came to delivering their phones. To build up excitement and demand, they gave away gadgets initially only through contests and referrals from existing OnePlus customers.

    Just as they expected, it created a sense of spurring exclusivity which was never seen before. Because of this reason, every time when a OnePlus products is announced, the entire mobile industry waits eagerly for it.

    Generating Publicity Through Word of Mouth

    Working of quality and user experience, OnePlus was able to build a very strong customer base who trusted the company. A large portion of their popularity was spread through word of mouth.

    Their reach will be evident when one get to know that they sold 1.5 million handsets by 2014 in the international market without spending a single penny on marketing. This is the magic that quality and connectivity can do.

    Tag Line and Advertisements

    With the tagline ‘Never Settle’, OnePlus have conquered the social media market like never before. Their messaging posts ads had this tagline which was taken to their hearts by the customers.

    Their campaigns such as ‘Smash the Past’ have become a great hit.

    Through their effective marketing, they not only got a strong fanbase but also loyal advocates of the brand.

    Keeping the Memory Afresh

    While it is important to give the best to the customers, the time gap between each launch is also very important. Aware of such a scenario, OnePlus makes sure that they keep its memory alive within their customers.

    For this purpose, they launch different colours and editions in a staggered manner across the product lifecycle. Since they only launch one to two phones every year, they are capable doing this kind of production and launching in an efficient manner.

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    Conclusion

    OnePlus became popular by revolutionising the entire mobile industry by bringing in quality products at an affordable price. They were successful, mainly because, customers were also a part of this revolution. In fact OnePlus grew along with the expectations of the customers.

    Analysing structural gaps and being aware of possible pitfalls, OnePlus carefully steered up the ladder through careful calibrations and tactical approaches to understand and deliver according to the needs of the customers.

    FAQ

    What is the target market of OnePlus?

    The target market of OnePlus lies within the limit of 14 to 35 years of age.

    What is the market share of OnePlus in India?

    OnePlus has 48 percent market share in the smartphone market in India.

    Who is the founder of OnePlus?

    Pete Lau and Carl Pei are the founders of OnePlus.

  • BEE Free Review: Create Beautiful Email Templates

    Digital marketing is a cheaper and more effective way of getting customers in the present era. Unlike traditional marketing, digital marketing allows you to be more specific about your targeted customers. What better to reach out to your target customers than some easy email marketing?

    BEE Free is a platform that lets you create beautiful HTML email templates without code through a drag and drop builder. It lets you design responsive emails quickly and easily through the use of their numerous templates.

    Whether it’s a product launch, ad campaign or an announcement, BEE free is more than likely to have a template to help you. The user interface is simple and barely takes a minute to master.

    All the templates are customizable and reusable. The platform also lets you create your own templates. The drag-and-drop builder allows for easy tweaks to further enhance your emails. Although you’ll need BEE Pro (the paid plan) to get access to all the features, the platform offers a 15-day free trial.





    TRY BEE Free NOW



    Features of BEE Free
    Pricing of BEE Free
    FAQ

    Features of BEE Free

    The ‘BEE ecosystem’ as mentioned in their website consists of BEE free, BEE pro, and BEE plugin, which is an embeddable email & landing page editor for SaaS. Here are some of the most interesting features of the platform:

    Impressive Templates

    BEE Free enables you to access a collection of their free templates without any sort of sign-up. You can pick a template, customize it and save it all with the free version.

    Although this is impressive in itself, getting BEE pro allows you to unlock all the templates. These templates look professional and are well made. Whatever your email may be about, it gives you tons of beautiful email template designs to pick from.

    All available templates are fully customizable and you can modify every single element in the template. Colors, text, images, videos, fonts everything can be changed to your heart’s content.

    BEE Free Email Templates
    BEE Free Email Templates

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    No Coding Required

    You don’t require any coding skills to create templates. Simply pick one or make your own and the platform takes care of the backend HTML. The intuitive drag-and-drop builder lets you seamlessly create different templates for all your needs.

    Various elements such as videos, photos, headings, and text can be selected with ease. This allows businesses to have the freedom to create the perfect template for their needs.

    Digital marketing is all about getting those first impressions. People click what they find attractive and impressive. BEE free is the perfect tool to help you create those handmade templates.

    BEE Free drag-and-drop editor
    BEE Free drag-and-drop editor





    TRY BEE Free NOW


    Multiple Export Options

    The true potential of the platform can be utilized via BEE Pro, the paid experience. While BEE free only allows you access to selected templates and download your files as a zip, the pro version does so much more.

    BEE Pro lets you save and reuse your template, direct export to your preferred mailing service, copy the HTML and download templates as a PDF. The ability to export your template directly to your preferred mailing service with a click is as convenient as it can get.

    Collaboration/Projects

    If you’re working on a big marketing campaign with your employees, BEE lets you collaborate with them. Marketing almost always includes a team. Business owners, marketing experts, and designers can work together on template ideas and share their opinions.

    BEE Pro lets you configure user access and permissions as well. Projects are a great way to keep things organized. All templates related to a single campaign or product can be neatly organized as their own project. So the next time you plan on reusing a template, you’ll know exactly where to look.

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    Pricing of BEE Free

    BEE Free, as the name suggests, is a free version of the BEE platform. BEE Pro is made up of 3 tiers, Freelancer at $15/month, Team at $30 a month and Agency at $120/month.

    Apart from the free version, the features slightly differ across the tiers with Agency having all the features of the platform. The prices are fair and depending upon how you use it, completely worth it.

    All plans have a 15 day free trial, which is plenty of time to explore the platform. The payment can be made monthly or annually which grants a 17% off on the individual rates. A detailed list of features across each tier is given below:

    BEE pricing plans
    BEE Pricing plans





    TRY BEE Free NOW


    Conclusion

    Do you really need a platform to create email templates? In short, the answer is yes. Email marketing is still one of the quickest ways to reach out to customers. Having the right tools can help you advertise, expand and acquire customers faster.

    BEE Free is a powerful service with deep integrations with platforms you already use. These integrations are the links that bind the marketing tools you use together. It’s safe to say that BEE Free is a must-have tool for anyone who’s involved in email marketing.

    FAQ

    What is BEE Free?

    BEE Free is a free email editor that lets you create HTML email templates through a drag and drop builder. It also has a paid version with extra features.

    Is BEE Free free?

    Yes, BEE Free is a free email editor tool but it also has a paid version named BEE pro.

    Is BEE Free Worth it?

    Yes, If you are a freelancer or a marketing team BEE Free is a great email editor tool that can elevate your digital marketing campaign.

  • Top 5 Most Effective Marketing Channels for SaaS in 2020

    As of July 2020, 4.57 billion people are using the internet today and this makes a vast potential customer base for SaaS companies. With the ease and advancement in technology, it is cheaper to make software today than it was ever before.

    With such resources and a rapidly increasing customer base software has taken precedence over hardware. This has to lead to a drastic transformation in the industry and the businesses are now thriving to reach profitability as fast as possible with the help of SaaS.

    Customer leads are the most essential key to every SaaS company. As the SaaS startup grows one of the problems that arise is the generation of customer leads. Even though you deploy a lot of manpower in your marketing team, sometimes the traditional techniques don’t work. In this article, you will find the most effective marketing channels for SaaS companies that will help the business in getting more and more customers’.

    Embracing Content Marketing
    Paying attention to SEO
    PPC Campaigns
    Strong Referral Marketing
    Retargeting
    FAQ

    Embracing Content Marketing

    SaaS content marketing is a basic strategy to grow any SaaS business or a startup. The target customers might already be in search of the solution that your business is providing. SaaS content marketing can help you get through these potential customers by answering the questions of potential customers.

    SaaS content marketing isn’t as simple as creating blogs but SaaS Content writing is high quality, persona-driven content that is not only search engine optimized but also offers value to your SaaS potential customers.

    The content which touches the relevant pain points of the market is what you need. Having well-researched questions and providing the solution and answers to them is what will help your platform.

    If your content is providing solutions to the pertaining problems and is giving value to the audience, then they would be ready to exchange that information in return for their contact information, which is what you need as leads and prospective customers.

    Often SaaS companies who provide intriguing content like white papers, ebooks, videos, infographics, and other resources can get email addresses and contact information by simple login and registration processes. This allows your business to convert such leads into your customers in your sales funnel. SaaS blogs are usually a combination of broad topics and specific questions that enable maximum audience reach.

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    Paying attention to SEO

    SEO works hand in hand with content marketing as it will help your content to be more reachable and discoverable on search engines like Google, and Bing. SEO is further categorized into On-Page SEO and Off-Page SEO.

    On-Page SEO

    Creating content that people want is in your control. What people want to read, share, and link to is what you need to provide them keeping in mind the factors like keyword strategy, title usage, Meta descriptions, and internal linking. These factors can be controlled by you and that is what On-Page SEO is all about.

    Off-Page SEO

    The SEO that refers to link building is known as Off-Page SEO. In this, the quality of links that are provided in the content which is taken from the trusted and reliable sources is what matters and that is how your content will be optimized better. Even popular and influential media account links to improve the quality of the content and helps to have a strong SEO.

    It is very important to not only improve the SEO of your blog posts but for the website as a whole. Having an understanding of the potential customers and researching keywords accordingly is the primary step followed by reviewing all the content present on the website. It is only then the SEO will improve and will show the expected results.

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    PPC Campaigns

    If you feel that content marketing and SEO rankings are not enough for generating traffic and leads then PPC campaigns might be helpful. If your SEO is aligned and is supporting your keywords and links with your PPC keywords and phrases then you have the right SaaS marketing strategy. You must pay close attention to your ad quality score as you might end up paying high amounts on PPC keywords and get no results.

    Strong Referral Marketing

    One of the cheapest and effective marketing strategies is to generate leads through referrals from your current user base. Strong referrals are more trusted than traditional advertisements.

    To acquire new customers, referral programs work well as people are more likely to buy or use something that is referred by someone they know and trust. Your website must have a landing page where your customers can make referrals and promote you at a little or no cost. Referral programs can help you achieve the loyalty of your target market and can increase customer lead. To do so, it is important that you:

    • Give good reasons to your customers for making genuine referrals
    • Make it quick, easy, and understandable
    • Keep the right incentives to motivate customers
    • Promote your SaaS referral program and track them

    Whether it is giving discounts or providing premium services for free, you must incentivize your SaaS referral program and find ways to encourage your current SaaS customers so that they spread the word and make referrals.

    Retargeting

    Today retargeting is a very helpful and useful technology that allows you to show advertisements to the prospects after they visit your websites. By placing a tracking pixel on your website you can set up a retargeting network.

    It is also very important that you do not overwhelm your audience with your adverts, it might annoy them. Hence it is imperative that you cap the frequency on the number of times you retarget the ads.

    Retargeting dramatically increases conversions by re-engaging the audience that visited your website. It helps you to track your website visitors and provides contextual offers that lure back the website visitors.

    Regardless of the business industry that you belong to, retargeting is one of the most effective Saas marketing strategies used today and has proven to be very successful in increasing customer turnovers. Retargeting helps you to establish credibility, trust, and familiarity with your brand with your website visitors.

    By combining these different marketing channels and testing them often, SaaS companies achieve success. By having more than one marketing channel, the company gets good lead volumes and more SaaS customers.

    FAQ

    What are examples of SaaS?

    Some of the examples of SaaS are BigCommerce, Google Apps, Salesforce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot.

    How to market SaaS products?

    Content Marketing, Product Trials, Search Engine Optimization (SEO), and Retargeting are some of the ways to market your SaaS.

    How do you get SaaS leads?

    Content development and inbound marketing are some of the effective ways at generating leads for a SaaS startup.