In reaching a wider audience, having a definite taste, companies are switching to the digital mode of marketing. Digital marketing is the modern approach to dealing with demand and supply.
Almost every business is trying to take advantage of digital marketing. But very few can understand that the digital world is not only for the supply of services but also to create the demand for them.
The field of marketing in the digital world is getting smarter. Along with dedication, you also need planning and proper execution. As the internet world is saturated with competitors, new ideas with appropriate promotional guidelines can only be helpful to survive in such situations. If you are among those who want to start and excel in digital marketing, then the below steps will be the best way to start the journey.
How to start a digital marketing company? – A Guide
Step 1. Decide The Niche- Your Strength
“Your competitors and the audience are factors that make the niche-finding process vital “. Simplifying the statement, it will be challenging for you to grow with a highly competitive niche. Along with that, if you have a niche, then it will be easier for you to get your target audience.
It would be best if you do healthy research over some topics, which are evergreen. But the niche must have less competition in the market. It will help you get easy growth and adequate visibility before the audience. You can still choose a niche with higher competition but need to adopt a unique approach to deal with the market and audience.
Once you get your niche for starting the digital marketing company, it will be easier to decide your target audience. You can plan accordingly to reach and provide the services to them. Target audience can help save time for generating leads and producing sales. It can be a cost effective approach to deal with the growth of the company.
Step 2. Competitive Research & Strategy: Know yourself
Competitive research to start digital marketing company
The niche you select can decide your establishment and the industry’s stability. Before starting your digital marketing company, you could observe more than hundreds and thousands of such industries leading with remarkable results. If you are planning to copy the strategy of a similar company, then it will be a difficult journey for you ahead. Do healthy research on similar marketing agencies, learn from their mistakes. Observe their skills, point out their loopholes and build your strategy with an improved and established base.
Believe in organic reach and avoid overnight success. Understand your audience, their needs and create the possibilities of demand and order.
Some practical things, which you can keep in mind while forming your strategy:
Transparency: To create a trust factor
Keep the process smooth: Avoid confusion
Audience Reach: Create an opportunity to interact with your audience
Launch your website for your digital marketing company
The web presence will create authentication of your brand and services. Building your professional website will be the first step you should take after setting the strategy. The brand website must ensure clients’ needs and how your services will be the best choice.
Never discuss who you are and what you do. Instead, show the client’s actual needs. Build an interface, which explains the benefits. Keep an organized website with easily accessible contact information. Present the legalization of your website by registering with government authorization.
Secure your brand name on every social media site to spread your presence. Clients will search all the high-profile social media sites to verify your authentication. Your brand on social media sites also increases your reach. And it is crucial to interconnect each other, which will help lead generation. Your most popular social media site can transfer audience to other sites and it will create a strong network of interested leads.
Building a portfolio is not something you can get ready before a definite time. It will demand time, improvisation, and delivery. The portfolio consists of testimonials, positive reviews, recommendations, brand partnerships, and collaborations. If big brand names are connected and benefit from your services, they can build a great portfolio.
You can offer low-cost services to get your initial clients and collect positive reviews. Once the process is initiated, regulate the price accordingly, but the quality of services must be best to avoid negative feedback. Always respond to client reviews, try to reciprocate their feedback. Your quick action towards their feedback will make them reward positive reviews.
It is a time taking process. Collaborative with different companies and partners to build a strong portfolio. Learn different strategies from successful digital marketing agents. Interact with your satisfied clients and understand their expectations to improve.
Step 5. Generating Leads: Interact and Grow
Lead generation is the most crucial and most challenging step in establishing a successful digital marketing company. To achieve a trustworthy lead, it is essential to focus on collecting organic lead generation.
Connect with your initial leads to create the possibility of more reach. They can spread your services among their friends, family, and colleagues. The companies, in recent times, are using referral systems to operate successful organic lead generation.
You can judge the behavior and habits of your target audience. Accordingly, prepare collaboration meet, organize events, or do anything to reach the audience.
Conclusion
Starting a digital marketing company is not a big deal but succeeding in the business is always unpredictable. You might have a perfect blueprint for building a successful digital marketing company, but trust us, every niche and company needs different treatment. Planning is necessary before starting, or think of starting something like a digital marketing agency.
Competition is not the only thing always, it demands a lot of patience. If you are planning to build the company through complete organic leads, then you will be needing more patience. Understanding the interest of people and reaching them with a suitable approach is difficult, but important to excel in the digital marketing world. Observe your niche, and do competitive research over the topic. Try to come up with ideas, which are fresh and effective.
FAQs
Is Digital Marketing a good business to start?
Yes, as the Digital Marketing industry is progressing at a high growth rate, it is great to start a Digital Marketing Company.
Why Digital Marketing is growing?
Digital marketing industry is growing as Digital Marketing is quite flexible to do and more engaging than traditional marketing methods.
Which are the top 10 Digital Marketing Agencies in India?
Some of the top Digital marketing Agencies in India are:
In recent events, many businesses opted for digital marketing as things weren’t the same after the Covid-19 Pandemic. Because people were purchasing or selling their products through digital to avoid human contact. Some businesses find it easy to market their products & services via a digital platform by using advanced and available marketing trends, meanwhile, some businesses still want to sustain themselves in the industry.
For instance, with the impact of the ongoing pandemic, various small-scale businesses failed to progress or market their products in the industry due to low connectivity with the real world or even worse, didn’t advance their marketing strategies according to the trend. In order to attain a top brand among the competitors, one business must apply trending digital marketing tools. Here, we have enlisted 22 digital marketing trends that will help your business to attain its objectives & goals effectively and efficiently.
With time changes, AI became a prominent element, especially in marketing. So; we have to also change certain things to survive in the digital world, especially opting for AI over traditional marketing. Recent studies stated that AI marketing helps a business to speed up its function by taking any automated decisions based on Data Analysis, Data collection, and other information to determine the audiences without any manual aids.
Programmatic Advertising
Without any intermediary to persuade the customers, businesses have started to install programmatic advertisements that do automated buying & selling of online advertising on various digital platforms. In other words, programmatic advertising delivers the right information to the right people at the right time, and this could be done, by analyzing the audience’s segmentation and using algorithm software.
Interactive Content
KitKat Interactive Advertisement
Nowadays, people look forward to interesting content rather than expatriate content. So, in the upcoming marketing trends, your business can use interactive content that will result in increased sales with increased leads. By means of this, add visual content, creative advertisement, infographic, images, videos, marketing billboards, and other elements to strengthen the brand and drive traffic.
Conversational Marketing
Two-way communication is key in conversational marketing, where people anticipate quick responses, as well as businesses, expect effective feedback. Therefore, a business should adapt to conversational marketing to augment customer engagement, experiences & revenue, say, Chatbots, which are automated to customer-centric and dialogue-driven approaches.
5G Network
As everyone knows, the upcoming future relies on the 5G Network that generates a global-based wireless standard. 5G Network empowers the Internet of Things (IoT) that promises a long-term potential service as IoT aids Augmented Reality and Virtual Reality in the marketing.
Social Media Marketing
Another trend that has been ruling the digital world since its commencement is Social Media marketing. In recent times, social media has become a popular mode of marketing in generating a wide range of customers. Instagram, for instance, has nearly 130 million users, where users create brand awareness and introduce new products through Instagram algorithms, Instagram Live streams, shopping options, filters, and other features.
Personalization
One-to-one marketing is done based on data analysis and digital technology to deliver individualized messages & product offerings according to the audience’s segmentation, i.e, interest, backgrounds, demographics, and many more.
Live stream shopping is considered an effective marketing tool in 2022, where Live streaming enhances engagement, interaction, and viewers. The live stream is used to proclaim any brand news, information, product launch, and other live interviews. In this way, marketers can perform live streaming as a marketing trend to attain netizens’ attention.
Omnichannel Marketing
Nowadays, many businesses are adopting omnichannel marketing that corporate & connect various digital platforms to interact with customers. In omnichannel marketing, branding, messaging, and online and offline touchpoints are seamlessly integrated as customers move down the sales funnel, enabling a more engaging customer experience.
Consistency is the key to Omnichannel marketing, which allows businesses to adopt a consumer-centric approach that keeps the customer journey at the forefront.
VR Technologies
A virtual reality marketing campaign involves using virtual and augmented reality technology to promote brands and their products. The devices can make VR marketing visual, multi-sensory, or some combination thereof. Virtual reality headsets make VR marketing more powerful. While a VR Instagram filter overlays objects or pictures onto the camera view, an immersive experience is completely immersive.
Geographical Marketing
In marketing, geographical segmentation means targeting products to people who reside or shop in a specific area. When selling products that are influenced by regional differences in culture, climate, or population, this approach will be especially useful. Conducting a proper survey will help to market the products & services according to their location. Like seven sisters, demand production of umbrellas, so businesses can sell rainy season products to those regions that augment business profit.
Push Notification
Push Notifications
In push notification marketing, marketers send browser notifications on a variety of devices to their target audience to inform them of services and products. In a push notification, a short message is sent to the user’s mobile or desktop, prompting them to act with an intention to make them acquire a purchase. Push notifications have the advantage that you can time them and you can even customize them to fit your specific circumstances.
Blockchain Applications
A blockchain is a shared, immutable network of ledgers that facilitates the process of recording transactions and tracking assets among business networks. Blockchain offers immediate, shared, and transparent information since it stores information on a ledger that can only be accessed by network members with permission. Besides, the blockchain network can track orders, payments, production, sales, accounts, and so on.
Quantum Computing
To perform calculations, quantum computing uses the collective properties of quantum states, such as superposition, interference, and entanglement. Quantum computing can be used to generate huge amounts of data to study shoppers.
Green Marketing
Recently many countries joined together during an environment summit 20 intending to manage climate change by eliminating negative aspects. For this, various businesses promote such products based on the environmental benefit which plays as eco-friendly to the company as well as to the surroundings. In order to obtain green marketing, one such business should manufacture sustainable trends, eliminating toxic manufacturing, producing recyclable goods, using a 3Rs system while producing goods & services.
Digital marketing is one of the fastest-growing industries. It is one of the most valuable assets of any startup or company. It is an evergreen industry and the only possibility to survive is to stay notified about the growing trends in the digital marketing industry.
FAQ
What are future trends in digital marketing?
Artificial Intelligence, Personalized advertising, green marketing and push notifications are some of the future trends in digital marketing.
What is the next major trend in digital marketing?
The next major trend in digital marketing is Chatbots.
What will marketing look like in 2025?
Customer lifetime value will be the main priority of marketers in 2025.
Marketing is, no doubt, the backbone of any company in the 21st Century. And when it comes to big brands, they leave no stone unturned for it. They have a vast research team to calculate the risks first. Then they have a separate marketing department that is always on the go or may outsource it from big marketing agencies. But sometimes, companies come up with some crazy and insane ideas. And surprisingly, when they work, they can do wonders for the company and its sales. So, here are some successful insane marketing strategies examples, some companies did.
Pascall is an Australian brand owned by Cadbury. They once reached out to an advertisement company, Coloribus, to create a buzz campaign. Coloribus came up with an idea in which, whoever will join it, will get something. They put up a giant strawberry-shaped balloon filled with Fruit Burst’s candy and a giant pin at a distance, on a billboard. Then, they started inflating the balloon. After setting all this, they asked people to guess the exact time the balloon would burst. Whosoever would guess it precisely right, will get $5000. The website’s traffic jumped to its peak. Everyone signed up and gave their answers. This became a piece of national news and was covered by almost all the media channels. When the balloon burst, everyone looted many candies. Now, this not only made people know about the company and the product but also made people enjoy this contest and have fun. It also increased the website’s traffic.
2. You’ll Need It
Not a long time ago, when Apple launched its “old” but new iPhone, Huawei played the game. Huawei gave all the “poor” people in the queue waiting to buy iPhone XS, a power bank, and juice. They offered 10,000 mAh power banks to every person who was there to buy an iPhone. The box of power banks came with a message “Here’s a power bank. You’ll need it. Courtesy of Huawei”. Huawei then tweeted about it and wrote: “see you in London.” In London, Huawei was ready to serve juice to people at the Apple store with the tagline “brain-boosting drinks (with no traces of apple) to recharge minds.” This was a fantastic campaign that made fun of Apple and informed people about the upcoming Huawei flagship device, Mate 20. People might have bought iPhone XS even then, but Huawei was successful in grabbing the world’s attention.
You might remember it, in 2014, when the first phone of a company, whose name was enough to create a buzz, ll, started a campaign called “Smash your past.” According to the campaign, people have to smash their old phones and make a video. The company will give them a new OnePlus One phone for just $1 that was a flagship phone and can beat phones like the iPhone or Samsung’s S series. They published a list of phones which were eligible for this campaign. This strategy spread all across the globe. And surprisingly, many people smashed their old phones. This gave this company a boost in the market, and now there are several OnePlus phones available in the market, and it is considered one of the premium brand phones.
Who would have never tried or drunk Coca-Cola? Hardly anyone. Coca-cola is a fantastic soda company, but it also does the most creative marketing campaigns. Some time ago, Coca-Cola partnered with the Shazam app and created digital posters in some cities. People have to open the Shazam app, and it will connect to that screen or digital billboard, which is showing a bottle of Coca-Cola. When people make the sound of sipping on their phones, Coca-Cola will start reducing in the screen, making you feel like you are drinking it. It may be childish, but it was creative. And once you do that, you would get an urge to drink Coca-Cola. So, this not only attracted some local media but also increased sales in that particular area. Also, the Shazam app got a pretty good number of downloads.
It doesn’t matter if you are at your home or in space, an essential thing to live for is Pizza. And when we hear the term “pizza,” the first company that comes to our mind is Pizza Hut. In 2001, Pizza Hut delivered a pizza to the International Space Station. They not only spent over a million dollars on this campaign but also did in-depth research on it. In space, the taste buds become dull, which makes any food boring. But there is no word like “boring pizza” in Pizza Hut’s dictionary. They made their Pizza in such a way that the astronauts would love it. This was a publicity stunt led by Pizza Hut to grab attention. It made them the first pizza company to deliver its Pizza to space. The next time you want to order a pizza, you can trust them for providing it on time.
Marketing campaigns are essential for a business’s growth. And they have become so popular these days that most brands depend on their marketing strategies to sell well and earn well. It has become much easier to make marketing campaigns popular with the help of social media. However, if you want to start a campaign, then make sure it is creative enough to appeal to people. Don’t make a drive worth sharing. It will ultimately lead to wastage of efforts, money, and resources or might also result in a lack of existing customers’ interest. The more image, native and attractive your campaign is going to be, the more are people might like it. Nothing can be better if your campaign would be relatable to people’s needs and problems. They will feel more connected. For example, At the time of College admissions, Pepsi put up big billboards having the slogan, “Cut-off is temporary, Swag is permanent,” making the students feel engaged and reinstating the brand’s proposition of “Har Ghoont Mein Swag.”
FAQ’s
What is a marketing strategy?
Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers. A marketing strategy is a broad strategy that encompasses everything from how a business positions itself, to the creative, the strategic partners, the media relations, and the channels and tactics.
What are the four basic marketing strategies?
The four Ps of marketing: product, price, place, and promotion.
What are key marketing strategies?
Key elements of a successful marketing strategy
Segmentation. Your existing and potential customers fall into particular groups or segments, characterized by their ‘needs’.
Targeting and positioning. You should aim to sell to the market segments that will be most profitable for your business.
Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the advertising world is Shah Rukh Khan.
The charismatic actor is fondly known as the king of Bollywood, a name he earned as the leading face of countless romantic movies that he acted in over a period of nearly 3 decades. Along with being impressive in his films, Shah Rukh Khan has always been a friendly and philanthropic personality even outside the B-town, who has won millions of hearts throughout the years. All of these characteristics also made him the advertisers’ favorite starting from the 90s.
Shah Rukh Khan is one of the biggest Bollywood actors, film producers, and television personalities. The actor has worked in more than 80 movies and has won numerous awards and accolades such as the Filmfare, Padma Shri by the Indian Government, Officier dans l’Ordre des Arts et des Lettres, and the Knight of the Legion of Honour by the government of France. The actor has fans not only in India but all across the world, making him one of the highest-paid actors in 2021.
The actor is known for his movies such as Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hain, Swades, Devdas, Kabhi Khushi Kabhi Gham, My Name Is Khan, and Chak De! India, to name some. Despite his acting career, the actor is also the co-chairman of the motion picture production company known as Red Chillies Entertainment and its subsidiaries. Furthermore, he is also distinguished as the co-owner of the Kolkata Knight Riders – a cricket team in the Indian Premier League.
The media has named him the “Brand SRK” because of all the endorsements and entrepreneurship ventures to the actor’s name. Shah Rukh Khan is one of the richest Indian actors with a net worth of $750 million and a brand value of $51.1 million in 2021. The iconic actor charges over Rs 3.4 to 4 crore per day for an ad shoot and has so far endorsed around 40 brands.
Here is a List of Brands endorsed by Shah Rukh Khan:
Byju’s is an Indian multinational Ed-tech company that is headquartered in Bengaluru, Karnataka. The company was founded by Byju Raveendran and Divya Gokulnath in 2011. Byju is currently a market leader and one of the most valuable Edtech companies in the world.
By 2018, Byju’s had over 15 million users and 900,000 paid users. Shah Rukh Khan became the brand ambassador for Byjus in 2017. In a recent campaign put out by the company, Shah Rukh Khan is seen playing the role of a talk show host for children known as Ghar Ghar Ki Kahaani, where he conducts a topical debate on whether children should learn from home.
The children then break the age-old learning stereotypes and talk about the power and impact of tech-enabled learning platforms.
However, after the arrest of his son Aryan, Shah Rukh’s ads have currently been halted by the Edtech giant. The Byju’s advertisements are reportedly one of the biggest deals for the actor that used to help him earn around Rs 3-4 crores as annual fees. The actor’s ads have been taken down from all the platforms soon after Byju’s started facing an enormous amount of backlash over Facebook, Twitter, and other popular social media platforms.
Dubai Tourism AD – Shah Rukh Khan Brand Endorsements
Dubai Tourism made Shah Rukh Khan its brand ambassador in 2016. SRK has done multiple short films in Dubai since then, where the actor can be seen unraveling the secrets of Dubai, offering his fans to see the city through Shah Rukh Khan’s eyes.
The commercials aim to appeal to SRK’s fans across the world, giving them the opportunity to explore the city and its many offerings. The actor has signed up for a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Their major objective through the campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. This also portrays the importance of India as a key source market for inbound tourism to the emirate.
BigBasket
BigBasket AD – Shah Rukh Khan Brand Endorsements
BigBasket is an Indian online grocery delivery service that was founded by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and Ramesh in 2011 and has its headquarters in Bengaluru, Karnataka. The company delivers grocery goods found in convenience stores, home essentials, and a huge variety of food supplies to its customers.
So far, the company offers over 18,000 products and boasts more than 100 brands in its catalog so that the customers can find whatever they want. Big Basket made SRK its brand ambassador in 2015 and the actor has since then appeared in many of its television commercials.
In an interview, Vipul Parekh the co-founder of Big Basket said that they selected SRK because of his universal appeal which cuts across different ages, gender, and geography. Parekh also said that SRK has the ability to get into the skin of the character and embody it with a lot of believability. The company has done many campaigns with an actor that covers all channels such as print, TV, outdoor, and radio.
Hyundai
Hyundai AD – Shah Rukh Khan Brand Endorsements
Hyundai is a South Korean multinational automotive company that was founded in 1967 and has its headquarters based in Seoul. The Hyundai Motor Group currently owns 33.88% of KIA Corporation and fully owns two car subsidiaries, which are Genesis Motor and Loniq.
The company also owns the world’s largest automobile manufacturing factory with a capacity of 1.6 million units in Ulsan. The company has 75,000 employees worldwide and has so far sold over in 193 countries through 5,000 dealerships and showrooms. Shah Rukh Khan has been associated with the company for more than 20 years as its brand ambassador.
According to a company statement, YK Koo the MD and CEO of Hyundai Motor India Ltd said that SRK is one of the first Hyundai Family members and has played a key role in the success of Santro since the company’s inception in India. The company’s association with SRK has enhanced and propagated its brand values.
Frooti is a mango-flavored drink that is sold in the country. It is a flagship product and is also considered to be the most successful drink from the house of Parle Agro. The drink was first launched in 1985 in the packaging of Tetra Pak.
Frooti is also a popular drink in the countries of the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. Shah Rukh Khan became the company’s brand ambassador in 2013 and has done multiple TV campaigns to promote it.
One of the most popular frooti ads features SRK with a bunch of children. In an interview, SRK revealed that he is delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. He also added that no other brand conjures up so much joy, desire, and magic around it as Frooti does.
D’decor
D’Decor AD – Shah Rukh Khan Brand Endorsements
D’décor is one of the most well-known manufacturers and exporters of curtain and upholstery fabrics. Their products are said to be designed in-house and are used by many interior designers and furniture makers across the US and other European countries.
D’décor exports home fabrics to more than 15 countries such as the US, Belgium, the UK, and the Middle East. The company’s clients are usually international brands across the globe in the home space. D’décor launched its first-ever ad campaign in India featuring not only SRK but also his wife Gauri Khan in order to sell directly to consumers in India.
Ajay Arora, the managing director of D’décor in an interview disclosed that the brand chose the couple because, they perceived a match between SRK’s qualities and what the brand stands for, such as leadership, innovation, and ethics.
He also added that SRK and Gauri Khan, together, are an ideal image of homemakers and imply family. Having the power couple endorse the brand will help strike a chord with Indian families.
Fair and Handsome AD – Shah Rukh Khan Brand Endorsements
Fair and Handsome is a men’s fairness product created by the Emami Group. The company got into the fairness category for men in 2005, which made it the first FMCG Company in India with products for men at that time. Currently, the company is the largest brand in the category of men’s fairness in India.
Fair and handsome was launched on the basis of research that found that the texture of a man’s skin is different from that of a woman and needs a product designed exclusively for them. The actor has become the company’s brand ambassador and appeared in numerous television commercials over the years.
Shah Rukh Khan also endorses other brands of Emami such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. He has also been in controversy for endorsing fairness creams like Fair and Handsome.
FoodPanda
FoodPanda AD – Shah Rukh Khan Brand Endorsements
Foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero since 2016 and has its headquarters in Berlin, Germany. The company currently operates 20 brands in more than 50 countries across four continents.
The company was launched in 2012 in India and claimed to have over 12,000 restaurant partners across 100 cities in the country. In India, Foodpanda used to compete with companies like Swiggy and Zomato in the food delivery market before it was acquired by OLA for an all-share deal on December 11, 2017. The star became its brand ambassador in 2017. One of the commercials featuring SRK showcases the various offerings of the company, including early morning and late-night delivery, express guarantee, and the best offers on restaurants.
The campaign was first released on television followed by successive releases in other forms of media like in print, radio, and in the traditional form. SRK helped the company reach the masses and gave it a platform immense reach.
Reliance Jio AD – Shah Rukh Khan Brand Endorsements
Reliance Jio is one of the biggest telecommunications companies in India that has its headquarters in Mumbai, Maharashtra. The company operates a national LTE network with coverage across 22 telecom circles and offers only 4G networks.
Jio is known to be the largest mobile network operator in the country, along with being the second-largest mobile network operator in the world as it has over 431.23 million subscribers, as of July 2021. As of 2020, Reliance Industries has raised $23 billion by selling over a 33% equity stake in Jio Platforms.
Shah Rukh Khan became the company brand ambassador in 2015 and has promoted the brand on different platforms.
In an interview, Khan said, “We have only seen the tip of the iceberg. It will lead to a lot of innovations. This will increase speed, information, and knowledge. It will be used at various places, I think, from education to production to manufacturing. I am talking very futuristic.”
ICICI Bank
ICICI Bank AD – Shah Rukh Khan Brand Endorsements
ICICI Bank is one of the most well-known privately owned Indian development finance institutions with offices in Vadodara and Mumbai. It is considered to be one of the Big Four banks of India. The company offers a variety of banking products and financial services for corporate clients and retail customers through different delivery channels.
It is a leader in providing services in the areas of investment banking, life insurance, venture capital, and asset management. The bank has a network of over 5,275 branches and 15,589+ ATMs across India and has a presence in 17 other countries such as the UK, Canada, USA, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai, China, South Africa, UAE, Bangladesh, Malaysia, and Indonesia, etc.
Shah Rukh Khan has been previously announced as the global ambassador of the ICICI Bank and had appeared in many of its ads after the brand took a break from Amitabh Bachchan in August 2019. Soon after, KV Kamath, the MD, and CEO of ICICI Bank said, “We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”
Denver
Denver is one of the leading brands in the cosmetic/grooming industry that produces some outstandingly popular deodorants for men. Cradled under the manufacturing hub, Vanesa Care, Denver roped in Shah Rukh Khan on August 22, 2017, and the actor had since been seen in numerous marketing and promotional campaigns as the face of the brand.
Kent
Headquartered in Noida, UP, Kent is a prominent healthcare product manufacturing multinational company in India that manufactures modern kitchen appliances, disinfectants, air and water purifiers, vacuum cleaners, and more. Kent RO Systems is popular for its water purifiers, which used the process of purification by reverse osmosis. Shah Rukh Khan had been appointed as the brand ambassador of Kent in February 2019 for its upcoming automotive security products range.
Dish TV
Owned and operated by ZEE Group, Dish TV was founded in 2004 as an Indian direct broadcast satellite service provider. Dish TV is a household name for the services it has provided. A part of its credit also goes to the unique advertisement campaigns launched by the company featuring Shah Rukh Khan. #WishKaroDishKaro, voiced by Khan, still strikes a chord among the millennials. The actor, who had already represented the brand for more than 8 years back in 2016, extended his collaboration for 2 more years in the month of March of the same year.
Conclusion
Over the years, SRK has worked with various brands ranging from Pepsi to pan masala. Furthermore, he has also been a prominent face for many brands, including various resorts, sports leagues, both Indian and foreign states, cities, and more, which helped him gain a prime spot among the most in-demand celebrities for endorsements in India.
According to the TAM report, SRK adds over 3% share of volume on TV with an average visibility of 4 hours per day across all Television channels. This shows that the Badshah of Bollywood is here to stay in the endorsement world for a very long time.
In recent years, the actor’s brand value has been significantly going down. This has received yet another push with the recent arrest of his son. Following this incident, many advertisers, big companies, and popular institutions have either pulled the plug on Khan’s advertisements or put a halt to any new plans of ads/collaboration of the actor.
Shah Rukh Khan is known for his strong, dynamic personality, leadership qualities, determination, empathy, power, and most importantly, his modest journey toward becoming the biggest star in the Bollywood Industry. However, it is clear that times are rough for Shah Rukh now and the emergence of a silver lining is not yet in sight still.
FAQs
Who is Shah Rukh Khan?
Shah Rukh Khan is one of the biggest Bollywood actors who has acted in more than 8o movies.
What is the brand value of Shah Rukh Khan?
The brand value of Shah Rukh Khan is estimated to be $51.1 million as of 2021.
What are the main brands endorsed by Shah Rukh Khan?
The main brands endorsed by Shah Rukh Khan are Dubai Tourism, Reliance Jio, Foodpanda, ICICI Bank, Fair and Handsome, D’décor, Frooti, Hyundai, Big Basket, and Byjus.
What are the other brands endorsed by Shah Rukh Khan?
The other brands endorsed by Shah Rukh Khan are Pepsi, Whirlpool, Nokia, Tag Heuer, Dish TV, LUX, Denver, Airtel, Royal Stag, Sunfeast, Pan Vilas, Nokia, Kent, Mitsubishi Air Conditioners, Goibibo, LML, Cinthol, Videocon, PharmEasy, Nerolac, DHFL, Pepsodent, Jet Airways, Gitanjali Jewels, Colgate Palmolive, Signature, Sprite, Tata Tea, Streak, Omega, Hewlett Packard, Hero Punch Power and many more.
How much does Shah Rukh Khan charge for a brand endorsement?
Shah Rukh Khan charges over Rs 3.4 to 4 crore per day for an ad shoot.
What is the net worth of Shah Rukh Khan?
The net worth of Shah Rukh Khan is estimated to be $750 million in 2021.
Search Engine Optimization (SEO) in simple terms means of improving the quality and quantity of traffic that a website wants. But, are there types of SEOs that digital marketing companies or any other online websites should know about?
People who do not know about these SEO terms should know that there is a difference between each of them and each has got its functions. Once you know which one is used for which kind of purposes then you can choose among these. First, you must know what they are and what are they used for.
Types of SEO- White hat SEO, Black hat SEO, and Grey hat SEO
What is White Hat SEO?
To quote the definition of White Hat SEO then it is the ‘body of approved SEO tactics’. The White Hat SEO was designed so that it could increase the position of a particular website on the SEO results page.
Therefore, you can understand its importance and why they are used on websites. But, the main drawback of using White Hat SEO is that you won’t be getting quick results. One must keep patience to see the growth in their website.
What is Black Hat SEO?
Black Hat SEO, on the other hand, is the technique used to increase the ranking of either a website or a web page on search engines platforms. The term ‘black hat’ was used because it was to distinguish the ‘bad guys’ of Western movies.
Keeping aside all the benefits of Black Hat SEO, one of the major disadvantages is that if a website is caught using this technique then that website could be penalized. If you want to use the techniques of Black Hat then it can be used for bots and spiders aka search engine crawlers.
Black Hat SEO techniques to avoid
What is Grey Hat SEO?
Grey Hat SEO is another set of tactics and techniques that is the combination of both white hat and black hat SEO. Grey Hat SEOs matter a lot because they could improve the rankings of your website without any kind of negative consequence.
Grey White’s services fall somewhat in between white hat and black hat SEO. If you want to use this technique then make sure you know about its risks and disadvantages. If you are using Google’s services then learn about its guidelines so that you do not face any risk in the future.
There are different websites on the internet and not all these websites will work on the same thing. Thus, depending on the work type one should choose the most suitable SEO tool for their website. White Hat SEO can be used if your website is all about the following few types of works:
To create meaningful, useful, and informative content on your website.
If your website is all about educating people.
Good content will want other websites to link your website as a resource which is also one of the reasons why you should consider choosing White Hat SEO.
When to Choose Black Hat SEO?
Think carefully before opting for using Black Hat SEO because Black Hat SEO functions against the guidelines of Google and Bing’s services. So, there is a risk of getting your website banned permanently by either Google or Bing.
Black Hat SEO can be chosen by people if they are planning to rank their website higher on SEOs. Some of the Black Hat techniques used by most companies include stuffing, cloaking, and also for using private link networks.
Grey White SEO is quite different from than other two SEO. Grey Hat SEO can be considered only if your website has been created only for gaining links. This again goes against the guidelines of Google’s guidelines. So, think carefully and then choose Grey White SEO.
Google can rank your website right on the top only if the quality of the content is top-notch. But, using Grey White SEO might not be the ideal solution for that.
If you are publishing content on Bing then make sure there are few ads or affiliate links because your content will not rank well if you do that. Go through guidelines provided by all the search engines that are there on the internet so that you know how to work on your website.
FAQs
Which type of SEO is the best?
Depending on the type of work that you do determines the most suitable SEO for your website.
Is Black Hat SEO illegal?
Black Hat SEO is not illegal but it goes against some guidelines set by Google. If Google finds out about it then they can take actions against you and ban your website permanently.
Is White Hat SEO more preferred?
White Hat SEO is ethical andlegally not objectionable Search Engine Optimization. Since it promotes positive rating by a search engine, it is more preferred.
Simplilearn is one of the leading certification training providers whichprovides online professional courses in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, Data Science, AI, and Machine Learning, and many more.
Simplilearn won the 2021 Stevie Silver Award for Customer Service Success for the fourth year in a row and fifth time overall.
Let’s see how it caters to the training needs of professionals and earns money. The article covers:
Highest Paying Certification Course of Simplilearn
About Simplilearn
Simplilearn was founded by Krishna Kumar in 2009 with the purpose tohelp professionals and enterprises to succeed in the fast-changing digital economy. The company provides outcome-based online training across digital technologies and applications such as Big data, Machine learning, AI, Cloud Computing, Cyber Security, Digital Marketing, and other emerging technologies.
About Simplilearn Founder – Krishna Kumar
Krishna Kumar | Simplilearn | CEO
Krishna Kumar completed his Bachelor of Engineering degree from NIT, Suratkal, India. Before Simplilearn, Krishna was the Co-founder and COO at Tech United, a software product company which he exited successfully in 2007 after selling it to a publicly held company. Initially, Simplilearn was started as a technology blog. Later, it became a professional learning startup for project management-related topics.
Simplilearn – Area of Operation
Simplilearn is based in San Francisco, Raleigh, North Carolina, and Bangalore, India Simplilearn has helped more than two million professionals and 2000 companies across 150+ countries to get trained, acquire a certificate, and reach their business and career goals.
Simplilearn – Key Products and Services
Simplilearn, an online learning platform, began with a project management certificate called Project Management Professional Certification.
After 4-5 years, it manages to get big and enter into different sectors like IT, management, business analysis, banking, and data analytics.
In 2011, Simplilearn started to offer additional courses across categories like cybersecurity, cloud computing, project management, digital marketing, and data science. Simplilearn now offers online training, blended classroom training, and exam practice tests in over 400+ courses across 11 major categories.
Its most popular courses are Artificial Intelligence (AI), data science, digital marketing, project management, cloud, and DevOps.
The companies’ high engagement curriculum includes self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global teaching assistants.
Simplilearn has seen a 200% growth in demand for Programming Courses and with that, it has launched a three-pronged approach to take on the goal of training and placing 10 lakh programmers in India by 2023.
Simplilearn – Target Consumers
Simplilearn focuses on students and working professionals. It has a paying customer base of over 3 lakhs.
Krishna Kumar says “We help in providing a learning machine and help you identify if that’s the right fit for you. Maybe there’s something else that is most relevant for you and once you’ve decided, our instructors will teach you. And while you’re learning that topic, you can interact with fellow students and the instructor, and do a lot of practice. Our teaching assistants are available 24/7.”
Business Model of Simplilearn
It bridges the gap between the educational institutions and the candidates to gain the best knowledge and proficiency. The courses that are offered by Simplilearn, are certified by Purdue University and IBM. It offers both free and paid courses.
The candidates who are interested in the desired course need to register first by creating an account on Simplilearn. Then, to avail paid courses they have to pay the fee.
It’s70% of domestic business comes from cities like Delhi, Mumbai and Bangalore. In 2019, Simplilearn signed a Memorandum of Understanding (MoU) with National Skill Development Corporation (NSDC) to upgrade their digital skills.
33 courses available in Simplilearn are accredited by NSDC making it a key contributor to the government skill program. The company’s main focus is to get deeper into categories that are going to dominate the tech space which includes cloud, data science, machine learning, and artificial intelligence. Simplilearn derives 30% of its business from reskilling and upskilling different enterprises.
What’s unique about Simplilearn?
The thing that makes Simplilearn different from its competitors are:
Good structure program and excellent lesson plans.
Availability of exclusive hackathons and Ask Me Anything sessions by IBM.
Capstone from three domains and 25+ projects with industry datasets from Amazon, Uber, Comcast, etc.
Job Placement Assistance.
How does Simplilearn make money?
Simplilearn claims around 60% of its revenue come from overseas markets. Revenue is collected from the candidates after the completion of the program for their certificates. It also earns by charging instructors a fee for every course sale made on its platform.
For the enterprise business deals, Simplilearn receives money from the early-stage startups like Myntra, Swiggy, and Flipkartwho use the platform to train their employees. Simplilearn works as B2B(Business to Business), as well as It, operates on a B2C(Business to Consumes) basis.
Simplilearn Social Media (06 Nov 2021)
Facebook – 3,63,323 people like this
Instagram – 58,068 Followers
Twitter – 28,991 Followers
LinkedIn – 2,77,984 Followers
Youtube – 1,480,000 Subscribers
Conclusion
During the pandemic, the demand for online education has already increased, thereby, increasing the demand for edtech companies. Taking this as an opportunity, Simplilearn comes forward to widen the scope for students and professionals by adding more courses that match the need of its target audience. It carries a strong and effective business model that helps individuals to acquire the skills they need to thrive in the digital economy by providing certification courses.
FAQs
What is Simplilearn?
Simplilearn is an online platform that provides professional certification courses on topics like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science.
Businesses are always looking for new methods to interact with consumers, and they’ve started turning to moment marketing to convey their point over more effectively. Like you can see in cases here, firms were wise with their use of fads to attract folk’s interest for a great time.
Moment marketing is a tactic that allows firms to capitalize on any current occurrence across the world. It might be headlines or a current event to make reading material in order to amaze their viewers online, and it is now one of the primary strategies that businesses utilize on their own site to strengthen their connection with their customers.
Moment marketing is defined as the dissemination of promotions and campaigns that are inspired by recent events. It is being used by everyone from meal shippers to FMCG companies to govt agencies to capture customers’ attention on online platforms.
How did these Top Brands Leveraged Moment Marketing
Sacred games tweets:
Sacred Games Moment Marketing
The sequel to Sacred Games was going to be released. It was a tense situation. As a result, firms took advantage of the chance to build ads rich in criticism and conversation from the show. Millennials like being updated upon each fad on social sites at all times, and this is where moment marketing comes in.
Amul – The taste of India:
Amul Moment Marketing
Amul, a milk company is among the top moment marketing case studies. Several content writers in India have become known for writing about the brand’s classic advertising, which people still anticipate.
Amul Trump Moment Marketing
In reality, Amul has shifted platforms over time, shifting from actual adverts to social networks, and they have stayed pertinent even during pandemics.
#RahulBose
Rahul Bose Tweet
A similar instance occurred a few years back and was made public. Rahul Bose, a Bollywood actor, was vacationing at a five-star hotel in Chandigarh and requested 2 bananas after his gym.
The bananas were sent, but the fee was INR 442.50. He posted the bill on Twitter, often to his surprise, and a chain of debates ensued. In this situation, brands quickly began promoting their views with the help of moment marketing.
Rahul Bose Moment Marketing
Moment marketing does not just encourage innovation, but it also piques people’s interest and keeps them engaged until it becomes ambush marketing.
It’s a marketing tactic in which a marketer disrupts an occasion to compete with other marketers in that context.
P. V. Sindhu’s win used as a tactic – A short case study
This year, India was lucky to earn seven medals at the Tokyo 2020 Olympic Games, including a bronze medal by our star badminton player P.V. Sindhu, who made a big impact. So, in an act of moment marketing, numerous businesses pushed their ideas into the discussions that were currently occurring in order to capitalize on her triumph and, in that regard, appeal.
Pv Sindhu Moment Marketing
Brands took advantage of the situation. To capitalize on the present scenario, P.V. Sindhu’s agency, Baseline Ventures, stated that she could file a lawsuit on 20 brands, including FMCG corporations and even government entities, seeking a claim of worth up to Rs 50 crore. All this occurred when a fine line was crossed between moment marketing and ambush marketing.
The issue comes when a firm takes some risks in order to garner misperception in the eyes of people in hopes of gaining traction. Let me offer you an instance: If P.V. Sindhu is an endorser for a toothpaste company like Colgate, and she won a bronze medal, Colgate is clearly filling their social platform with key information because she is their endorser, but suppose Pepsodent does it in lieu of moment marketing. It’s where the issue will emerge, and the endorser will be held accountable for the brand they are promoting.
So, in recent times, when the planet is controlled by social networks and folks have relatively busy lives, moment and ambush marketing have become increasingly popular. There are millions of prospects in moment marketing, but all affected parties, including brands, agencies, and innovative authors, must reassess their advertising strategy to make the best of the situation.
Conclusion
When it pertains to sports activities, official news, films, Tv show, and events, moment marketing is an excellent approach to engage with folks and capture their interest. For the incredible chance, you should combine time and material.
In a nutshell, it creates genuine relationships among firms and customers, makes it simpler to be found, and boosts brand recall. Someone tweeted a remark on digital marketing that said, “The good news is that nothing lasts forever, and the bad news is that nothing lasts forever.” I’m not sure if you want to live in the present, but brands are obsessed with it.
FAQ
How do you create a marketing moment?
Make sure your product is the Center of your Campaign, Throw in some humor, and Connect your brand with the latest events.
What is moment marketing?
Moment marketing is an approach that focuses on targeting your business to consumers at the moment it matters.
What is the best marketing strategy?
Educate consumers with your content, Personalize your marketing messages, Invest in original research, and Update your content regularly.
Marketing helps in building up your brand, nothing works without marketing in this world. It helps in getting visibility from the audience and building good relationships with the customers.
Survival of a business without proper marketing is practically impossible. In the business world, startups are hugely recognized now. There is hardly anyone who doesn’t prefer to be their own boss. Now, to make that startup a successful one, here also, marketing is required, in fact, it is even more necessary.
Startups are hungry for growth, so naturally, to develop their business, they take marketing very seriously. It works on spreading their name, which in return helps on building the brand. Plus sales also increases because of marketing and deep connection with customers can be made as well.
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.”
— Bryan Eisenberg
Marketing is surely vital for businesses but it can be harmful to your brands as well. How? Well in this article we will discuss that. So, let’s dive in.
Too much of anything is bad. One shouldn’t overdo it for the sake of doing it. The same goes for marketing, in today’s world a human get exposed to 500 advertising messages regularly but not all of them can make a space in the customer’s mind.
Over marketing has multiple reasons that can lead to a death of a startup, some of them are down below:
Wastage of Funds
If you are a startup, the worst mistake you can do is the wastage of funds. The truth is funds are limited, especially when you’re a newborn company. If unnecessary money is spent on marketing, it can backfire, because there is a possibility that the marketing strategy may not work.
Another thing is, if the customers become more interested to buy the products and the company is not able to meet the expectations, it will create problems.
Unnecessary increase in the expenses of the company
Early age startups may not be aware of their target audience and not have the required data but, if the startup is advertising furiously, this may lead unnecessary increase in the expenses of the company while not giving any profit in return.
For the marketing of a business, professionals are needed to do the job. Apart from that, space and infrastructure is also needed for them, thus increasing the expenses of the startups.
This will lead to limited funds being sidetracked and used for secondary functions like marketing instead of using them for actual products and services. So, it may compromise the quality of the products.
Negative Image of the brand
With excessive marketing, people can get bored and may feel irritated with messages, emails, or social media posts blowing their phones up. This may create a negative image of the brand in front of the customers and their visibility can irritate them and thus works against the startup by creating distaste amongst customers.
The startups need to be aware of over-marketing their company and they can do that by:
The first and foremost thing, that should be done is to keep an eye on the number of subscribers and followers of their startup on social media. If people are unsubscribing and unfollowing you, that means something is wrong.
Keep a check on the number of times you are sending marketing messages to the customers.
Repetitive and irrelevant messages should be avoided.
Facts About Marketing
Marketing can be difficult as well as interesting for a business. There are a few interesting facts that one must be aware of marketing and they are:
An advertisement can only have the attention of consumers for a limited time. In fact, an average consumer only gives 8 seconds of their attention.
In this digital world, 75% of the marketing budget is spent on digital marketing only.
Articles that contain relevant images get more views.
Over 78% of people unsubscribe from emails if the company over sends their messages in the hopes of marketing.
Marketing is a prime need for a startup. A proper strategy is required and followed to achieve the goals of the business. Although, sometimes companies overdo marketing which creates a negative impact and may cause the downfall of the startup. This toxicity needs to be avoided so a startup can fulfil its aim without any roadblocks.
FAQ
What is Marketing?
The process of promoting the products and services of a business is called marketing.
What are the Four Types of Marketing Strategies?
There is Cause marketing, Relationship marketing, Scarcity marketing, and Undercover marketing.
What is one negative effect or impact of advertising?
Advertising has potential to feed into unrealistic expectations in your mind.
Nearbuy was started in 2011 by Ankur Warikoo, Snehesh Mitra, and Ravi Shankar. The company is based in India and is funded by Paytm. Its headquarters are based in Gurgaon, Delhi and have their presence in 33 cities in India. The core of the company is technology and product-driven. They live by the motto: Work is play.
Their e-commerce website provides services connecting consumers with the largest number of local businesses in India. Their app classifies itself in the lifestyle section. It encourages consumers to explore the city, discover buzzing hotspots nearby, and choose from, and allows the freedom to choose from a wide range of categories.
The website makes it easy for the consumers to discover things to do close to them and avail exclusive deals across various categories like: Restaurants, Spas, Salons, Movie halls, Retail stores, and Amusement parks. And more.
The website boasts about taking local e-commerce where it has never been taken before. With the company’s motto “This is where you belong” if you thrive on the thrill of operating in a world of firsts an it encourages consumers to explore the city, discover buzzing hotspots nearby, and choose.
Their target audience is all the people who would like to spend but also get something that is easy on their pockets. That includes college-going students, people who have just started working, foodies; and explorers who like a little discount to save up a bit of their money.
Nearbuy Marketing Strategies
The advantage of creating something that is worth sharing:
Following a simple business model, Nearbuy offers cashback deals, coupons and great discounts to its consumers and helps them save money at every step they take. These consumers are constantly on the lookout for places to go. Like restaurants, for shopping, spas, salons and a lot more with discounts, obviously.
The advantage? They know exactly their target audience and what is the segment in the market to whom they are selling their services to, understanding their needs like “what do they want?” By providing discounts to its customers. The idea of having multiple brands offering you something you value at a discounted rate just does the trick!
Social media combined with Influencer marketing:
Take a look at Nearbuy’s YouTube channel. You can notice they are making the most out of it with the famous comedian, Zakir Khan featuring in their ad campaigns.
Creating an influence on people, building that link of trust. Apart from YouTube. Nearbuy also has its presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
Innovation:
Innovation helps any company stay on top. With the change, if the company fails to keep up with it, it fails. People are quick to forget about your product or service, let alone the name of your brand. Remember Jabong? The company could not keep up with the change.
Nearbuy talks about bringing their agile innovation – releasing standard-defining new products every year. It has also launched nbPAY, India’s first Payment-linked deals product. Also has Gift Cards as a category, offering deals on gift cards. It keeps up by bringing in new ways that might interest consumers.
Engaging Instagram Marketing:
Nearbuy Instagram
The brand optimizes its social media presence on Instagram to create conversations among its audience. With posts wishing them for any festivals or occasions. And creating informative posts on various topics like types of forks, hair care tips for people with thick hair, the dos and don’ts of makeup, and more.
Captivating the audience with videos:
Nearbuy YouTube
Using videos is important as the right embedded videos can increase conversions by 86%. The short, descriptive videos on YouTube captivate the audience, using the platform of YouTube with content. Nearbuy does just that.
Taking on the Digital Space:
Nearbuy Website
Apart from that, it also has a strong landing page, that allows the consumers to connect easily and know more about them. Giving them a boost of having a strong digital presence.
We can conclude that Nearbuy has a smart, innovative and simple yet effective marketing strategy to drive change while helping local businesses thrive.
Top Partners of Nearbuy
The companies that Nearbuy has partnered with include top restaurant, spa, and salon brands, which includes:
KFC, Barbeque Nation, Dominos Pizza Hut, PVR, INO, Cafe Coffee Day (CCD), Smaaash, McDonald’s, Water Kingdom, Essel World, Kidzania, O2 Spa, Big Bazaar, Amazon, Myntra, Jabong and Looks Salon.
FAQ
Who is the founder of Nearbuy?
Ankur Warikoo, Snehesh Mitra, Sachin Kapur, Ankur Sarawagi, Sumeet Kapur, Ravi Shankar are the founders of Nearbuy.
Why did Nearbuy fail?
Nearbuy failed to set its foot in India because deal platforms are not something Indian consumers crave for.
Who is the parent company of Nearbuy?
Paytm and Little Internet Pvt. Ltd. are the parent organizations of Nearbuy.
Blusteak Media is a creative digital marketing agency located at Kottayam, Kerala. Lets learn from Jaison Thomas and Telson Thomas along with Dixon Alex, the co-founders of Blusteak Media, about the startup story and How Blue Steak managed to clock a revenue of 5 Million.
And the Journey Begins…
From our childhood, me and my brother (Jaison and Telson Thomas) always had a dream about making a mark in the world, and to pursue our dreams so that we can influence the lives of many. But, we had no idea, our mind was blank except for the urge to do something of our own.
By the time Facebook became a thing in India and Orkut became history, even though we had no internet connection in our homes, we would go to the nearest cafe to surf through the net, and especially really enjoy all the internet “memes” thoroughly.
Inspired by many of the much loved meme pages in Facebook, we decided to start one of our own. We initially tried to build up several pages but everything failed miserably, but our perseverance gave us the energy to give it one more shot. This time fortune was on our side, the last two portals that we began ended up getting more that 5.5 Million followers.
We managed and generated sufficient income from those sources for about 3 years. All these time me & my brother were doing our schooling & college degrees.
We decided that we needed our own platform or an app to scale and stabilize the business, By that time apart from us brothers, Dixon Alex also made it into the list of cofounders. We then together developed and launched an app called Dudeapp, which was a UGC segregation platform.
Dixon Alex – Bluesteak Media Co-founder
In the initial month it saw itself grow into a user base of more than 50,000. The app was covered by several news outlets and gave us tremendous exposure. Unfortunately, due to technical disabilities we had to shut it down soon.
Bluesteak Media – Launch, Initial Challneges, Growth
We got the opportunity to learn in depth with tremendous exposure on practical experience on social media platforms. At that time, we knew that we have developed a set of skills that is in huge demand for the business world. So decided to start a social media agency which was one among the first of its kind in Kerala, we named it Blusteak Media.
We had no experience in business development or in how to build up real world professional connections. We had only a very few amount of money left with us since all the other revenue sources has been shutdown. Hence we had only one shot at marketing our company and if it did not hit the spot, that would mark the end of it and we would have been forced to quit and join some other day jobs to sustain our daily needs.
While we were brainstorming ideas to effectively market the startup to businesses, one of our friends, Dimple Meera Jom contacted us and shared her idea of conducting a 1 day workshop on Social Media Marketing to students and businesses.
We thought it out and realized that, this workshop could help us connect with brands and would give our startup a quick boost. Hence we conducted the one day workshop “Swipe Up”.
Swipe Up Workshop
Just as we thought, it turned out that one of the main sponsors of Swipe Up was interested to test out digital marketing for their brand. After a couple of meetings, we were able to land our very first client and their budget was enough for us to run the company and to stabilize it by hiring new team members.
Blusteak Media Team
Several other brands soon associated with us we started rolling out effective online result oriented campaigns. We then moved to a new multi-storied office which was situated even closer to the city of Kottayam.
Some of the great achievements we pulled off was to grow the sales of an Ayurvedic product 600% compared to the sales statistics before us through our well executed e-commerce integration. By this time we had managed to bag half a crore revenue that year.
Blusteak Media HQ
It was time to level our game up, we plan to become Kerala’s biggest 360 degree digital exclusive marketing agency by 2020. Hence we currently accompany an in house production team for creating social media friendly video ads.
Strive Campaigns by Bluesteak Media
Apart from production, what makes us stand out from the crowd is our unique marketing service protocol, known as “Strive Campaigns”. We have been running beta Strive campaigns and it continues to outweigh all other campaigns in terms of results.
Strive Campaigns by Bluesteak Media
Pushing much deeper into online marketing so as to provide maximum value for our clients, we are developing our own wing for technology integrated marketing activities such as Augmented Reality based interactions and chatbot communication. This will enable data collection and Machine learning based data processing methodologies for our clients.
To summarize about our organisation, We are passionate about creatively passing on the message of an organisation to the masses which will, in turn, help the audience to choose better & worthwhile products and services.
FAQ
Who is the founder of Bluesteak Media?
Telson Thomas, Jaison Thomas, and Dixon Mathew are the founders of Bluesteak Media.
Where is the headquarters of Bluesteak Media?
The headquarters of Bluesteak Media is located in Kottayam, Kerala, India.
When was Bluesteak Media Founded?
Bluesteak media was founded in 2018 by Telson Thomas and Jaison Thomas.
Shubham Kumar
