StartupTalky

Tag: digital marketing

  • What Is Personalized Marketing and How to Do It the Right Way?

    Personalized marketing means customizing your marketing strategy as per the need and convenience of your customer. This is also known as one-to-one marketing. The information about the customers is collected from different sources. This is used to make their user experience better.

    Imagine you went to visit a relative and they exactly remember your likes and dislikes. They serve your favourite food and only talk about the topics of your interest. Wouldn’t you feel close to them? You might even want to visit them more often.

    This is the basic formula for personalized marketing. So, if you were thinking that personalized marketing is just adding the first name of the customer to the subject line of your email, think again. Here is everything you need to know about personalized marketing

    Benefits of Personalized Marketing
    Challenges of Personalized Marketing
    How to Create a Successful Personalized Marketing Strategy?
    Examples of Personalized Marketing

    Benefits of Personalized Marketing

    An online survey was conducted by Epsilon, in 2017, on a group of 1000 people. As per this survey, 90% of customers find personalization appealing. Further, 80% of the customers claim that they are more likely to buy products from companies that offer a personalized experience.

    Today, more and more companies are shifting to personalized marketing. The reason for this is the immense benefits for both customers and businesses. Some of the benefits of personalized marketing are:

    Better Customer Experience

    No customer wants to know the details of all your products. If someone is looking for watches, there is no point in displaying sunglasses. If a customer feels you are only trying to sell your products there is a high probability they will leave for good.

    Personalized marketing helps improve the customer experience by predicting and providing them with the options of their choice. It creates suggestions based on the earlier searches of the customer.

    This makes the customer believe that you understand their needs and not just advertise your products. Hence, it builds a trusted relationship between the brand and the customer.

    Enhanced Customer Loyalty

    According to Customer Retention Statistics, the probability of a company selling its products to existing customers is 60-70%. This makes customer loyalty quite important.

    When a customer provides information, in return they expect the company to treat them with attention. So, if you send them a personalized list of products based on their unique preferences, you might have a customer for life.

    Increased Return on Investment

    Personalized marketing can be a very cost-effective strategy. There are multiple channels available to reach the customer viz. emails, calls, text messages, etc. By using the right kind of automation technique a company can identify the preferred channel of communication for every customer. This way the customers engage better with the brand. The customer can then be followed on other channels using the omnichannel approach.

    Challenges of Personalized Marketing

    According to a survey conducted in 2019, almost two-thirds of the marketing influencers identified personalized marketing as the most difficult strategy to execute.

    Some of the challenges associated with this form of marketing strategy are described below:

    Striking the Right Balance:

    Personalized marketing is an amazing approach until used excessively. The customer should not feel stalked. It is important to provide the right suggestions, at the right time.

    In a global poll conducted by Marketo, nearly 63% of the customers said they were annoyed with excessive, irrelevant, and repeatable advertisements from the companies. Therefore, the balance has to be maintained between providing valuable personalized content to your customer and forced advertisement.

    Gathering Customer Data:

    Providing an experience tailored to the need of particular customers requires knowledge of their interests. This would help you to predict the options of their choice. There are two main channels to gather this information.

    The first is analytics. This relies on tracking the customer’s activities while they are on the site. However, this is seen to make some customers uncomfortable. It might appear creepy for some people to see the advertisement for their recently viewed products.

    The other channel is surveying. Here, the customers can themselves provide the information about what are they seeking. However, whether the customers will actually participate in these surveys usually depends on their length and objectivity.

    The multiple questions surveys requiring long answers are usually skipped by the customers. Hence, the information has to be drawn cautiously without freaking out the customers. Equilibrium between transparency and convenience has to be maintained.

    Finding the Right Resources:

    An effective personalized marketing strategy requires advanced technology and efficient teamwork. Automation and data collection are the key ingredients of personalized marketing. This poses the need for advanced software and technology.

    Similarly, a dedicated team ready to devote time and efforts to make a personalized marketing plan work is equally important. The software collects data while the team decides the use of that data. This cannot be achieved using mere algorithms. A team plans and tracks the use of resources.

    Consistency Across Channels:

    Brands interact with their customers using multiple channels. To match the app experience with the in-store experience, it is important to maintain consistency between these channels.

    The customer’s needs and demands can be well identified by tracing common threads across all these channels. This information can be compiled to form a unique customer profile.

    Although most marketers find it difficult to create a link between data and customer profiles, once done it becomes an extremely important resource. This helps generate the content of interest for the customer and increases the possibility of response. Moreover, it also helps anticipate the future needs of that customer.

    Areas to Use Personalization to Improve Customer Experience
    Areas to Use Personalization to Improve Customer Experience

    How to Create a Successful Personalized Marketing Strategy?

    Creating a successful personalized marketing strategy can be tricky. However, there are simple things that you can do to make your plan work.

    Content Personalization Engine:

    If you are not using this yet, it is better to get one. It can help you in more ways than you can imagine. Also, if you are already using it, try comparing it with other available options to keep your business growing.

    Capturing Data:

    It is important to have information about the browsing history of your customer if you really wish to reach them personally. Adding a few lines of code to your website will solve the purpose. You can track the purchase history, time spent on site, number of clicks, etc. This will help you to correctly predict the response of a customer towards certain products.

    However, it is equally important to respect the privacy of your customers and not appear creepy. To build a strong relationship with your customers, they must see you as a responsible brand that cares for their needs and respects their privacy.

    Do provide a disclaimer about how you are using the customer data. Further, providing the customers with an option to opt-out at any stage makes them trust you more.

    Segment Your Audience:

    Having the data is the first step. Post that, this data has to be analyzed to segment your audience. This can be done based on spending levels, buying patterns, products of interest, etc. Thereafter, you can choose the most relevant segments for your brand. This will help you build an adaptable website beneficial for your brand as well as customers.

    Choose Your Platform:

    After segmenting your customers based on different criteria, you will have to choose the platform best suitable to reach them. There are a number of platforms such as emails, remarketing ads, etc.

    Your data becomes valuable if you can use it to create a personalized solution by providing relevant content to your customers. However, your content is only valuable if the customer actually notices it. Therefore, it is important that you reach your customers through the channel of their choice with the information of their interest.

    Examples of Personalized Marketing

    Some brands have taken personalized marketing to a whole new level. In this section, we will discuss the strategies of five such brands.

    Shutterfly

    It is an app and a website that assists you in creating customized photo books, calendars, etc. You can create items with your photos laminated on them. The company had already been sending personalized emails and notifications to its customers. However, recently they added another feature to their phone app.

    Once you allow the app to access your photo gallery, it automatically identifies your face in the photographs. It then pastes these photos on the items of your choice available on the app. Later, it sends recommendations for you to buy those items.

    Amazon

    The product curation and recommendation algorithm used by Amazon has been appreciated since the beginning. It does not just remember the product of your choice but also your size, colour preferences, etc. This makes shopping with Amazon a great experience for users.

    amazon Personalized Recommendations
    Amazon Personalized Recommendations

    Amazon has mastered a super-innovative technology that is proactive and provides data-driven recommendations. No wonder customers connect to this brand so well.

    Spotify

    Almost all the music apps provide you with automated music recommendations. However, Spotify’s Discover Weekly service has taken this to another level. The quality of the picks is consistently good. The app seems to know its users way too well.

    Spotify Personalized Recommendation's
    Spotify Personalized Recommendations

    The technology behind the app is from Echo Nest which was acquired in 2015. Using the algorithm, the app determines the musical taste of the user based on their listening behaviour. For example, if a user fast-forwards the song in less than 30 seconds, it is a thumbs-down. The app would then avoid notifications for that particular song or artist.

    Iberia Airlines

    The Company launched a campaign in 2016 where it sent emails to the customers asking certain questions. The questions included asking about your dream holiday destination and who would you like to go with. To answer these questions, customers had to fill in the details of the person they wanted to travel with like their name and email address.

    The website would then send a holiday greeting card to that person telling them about your dream vacation. The website used cookies with the permission of users. So, the other person would see similar suggestions across the web.

    Twiddy

    As mentioned in the previous section, just having the data is not enough. You should be able to utilize it to its potential. Twiddy is a vacation rental company. It collected and analyzed the data looking for the week-to-week shift in rental volume and demand.

    Based on this information, it sent recommendations to the homeowners regarding pricing. The information was both helpful and actionable. This helped the customers to set more realistic prices based on the demand. The final result included increased bookings and delighted customers.

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    Conclusion

    Devising a great personalized marketing strategy is easier said than done. Especially today when the market is full of competitors and customer demands are at their peak. However, we sincerely hope that the information and suggestions given in this blog will help you through the process.

    FAQs

    Why is personalized marketing important?

    Personalized marketing has become an important criterion for customer satisfaction. The customers provide their personal details to the brand and in return, expect to be treated uniquely. It has now become the need of the hour for marketers to treat their customers with the attention they desire.

    How to measure your personalized marketing strategies?

    There are a number of ways you can use to gauge the effectiveness of your personalized marketing strategies. Tracking the customer response and creating intuitive reporting dashboards can be of great help. This information will help you identify both the strengths and weaknesses of your strategy.

    How do you use marketing personalization?

    Segment your customers, use targeted messaging, track the behaviour of customers on your website, retarget customers and send personalized emails are some of the ways you can use personalized marketing.

  • How to Start a Travel Agency?

    Starting a travel agency will be so much fun, fulfilling, and most profitable career. The start-up costs are relatively low and there are plenty of opportunities for someone with a passion to sell travel. Starting any business is not easy, but it certainly helps you if you have someone to advise you and give out a path. In the travel industry, there is a huge option to earn also the travel and tourism industry plays a major role in the country’s economic development. This is because people always want or need to go to places.

    There are several resources available today, anyone with a passion for travelling can easily start a travel agency. In this article, we will talk about how you can start a travel agency by following some important steps. So without any further ado, let’s get started.

    Find a Travel Agency Niche
    Choose Your Travel Agency’s Name
    Choose a Business Structure
    Find Some Great Partners
    Build Your Marketplace
    Adapt to Your Target Market
    Promote Your Company

    Find a Travel Agency Niche

    A niche is your friend. When you start a travel agency a niche will help you establish your brand, create your travel agency name, and navigate the world when you get to that point. Starting a travel agency without a niche is like travelling without a smartphone.

    If you can confidently say that you have found a travel niche that you are passionate and knowledgeable about, then you have made a first step on the road to setting up a successful travel agency. You finding your business idea is one of the most important steps in starting a business.

    Total contribution of the Indian tourism industry in billion US dollars

    Choose Your Travel Agency’s Name

    Choosing a company name for any kind of business is a difficult and tricky task, so you need to take some time to do some research to come up with a creative and effective name. The company name ideas that you select for your travel agency should not only be functional, but they should be catchy and noteworthy too.

    When naming your agency, you will want to sit down and give some time to think about your business’s niche; how will you make your travel agency different and how can you set yourself apart? Before you start using the name that you have selected for your travel agency, make sure that it is still available and not already in use by some other company or business.

    Choose a Business Structure

    A base step in your travel agency business is to create a business structure. Let’s start from the ground up. You need to decide what type of business are going to have. Your options include:

    • Sole proprietor – Starting a sole proprietorship is easy. You can use your name and Social Security number to get started. You can use this information to get the permits and licenses that you need to start your business. When you are a sole proprietor, you can decide how you want to run your business. You can choose the job that you want to take. When you are a sole proprietor, you get all of the income that you make.
    • Corporation – As soon as your business becomes a corporation, you gain credibility. People are more likely to work with businesses that are a corporation than those that are not. If you are going to need help financing your business, you may need to start a corporation. When you start a corporation, you can have silent partners, who will help with financing. Corporations can offer benefits for their employees, such as health insurance.
    • Partnership – It is easy to set up a partnership because it is formed with an agreement between the partners. Just like it is easy to get started, it is easy to dissolve a partnership. As long as one partner is ready to stop, the partnership can change or dissolve depending on what everyone wants.
    • Limited Liability Company(LLC) – It is much cheaper to start an LLC than a corporation and it still gives you plenty of the same benefits. If you have a business that has plenty of risks, you may start San LLC to protect your assets. You can control your business, the way you want. Many believe that having an LLC behind your business name can make your business more official. People are more likely to work with you because your business looks more serious.

    Find Some Great Partners

    It makes a great value add for the customer making the booking, and the business involved gets their product in front of a large market. As travels fast in the industry, your travel partners will refer clients to your business once you have earned their trust. In return, you will do the same for them. You need to realise what type of tourism business you want to operate and what your objectives are for setting up the right partnership.

    Your travel partner network needs to be a good fit for your business, and have values that align with your own. For the active participation of all parties within your travel partner network to continue, each must see some direct benefits from the relationship. You never want to end up in a situation where one is doing all the work and another enjoys the benefits.

    Build Your Marketplace

    Nowadays people travel a lot around this world to see the unseen and to know the unknown. As a marketplace owner, you work as a middleman and your marketplace brings lower costs to the customers by letting them purchase directly from the sellers. Travel and tourism startups can only function if they are aware of their marketplace. It is natural to think that the marketplace can get thousands of users. It is the main task of a successful marketplace to facilitate communication between the suppliers and the customers. Understanding the trends that are out there, can allow marketplace owners to decide the best tools and tactics to use for that the company’s objectives.

    Adapt to Your Target Market

    To develop a successful marketing technique you need to define your target audience. This is important for new businesses looking to establish their presence within the market. Analyzing the market is also about researching competitors to-be. Look out for other travel agencies, who their audience are and how they are managing them. Different regions and different suppliers may have varying profit margins. First, you have to know the situation on the market, what deals are presented, and how you are being ranked compared to your competitor travel agencies.

    Promote Your Company

    • Instead of trying to compete with competitors, focus on pointing out the unique benefits of your service.
    • Travellers of all age groups are using social media networks where they talk about travel products, share experiences, or express their preferences. Use images, videos, questions, or statuses to promote and motivate potential clients to follow you.
    • Suggesting additional products on top of a standard package is the most straightforward method of increasing your revenue per customer. Explore and test to find out what your customers want, and use travel agency software to easily track and manage special offers and complementary products.
    • Combine different products into a unique travel experience. Create a package and try to offer a better price by setting a hotel, flight, and activity together.
    • One way to be a successful travel company is to establish your business in a niche market. The travel niche doesn’t need to be complicated or rare – but the more unique it is, the better. Niche travel means you are selling something that no one else sells, and that your product is different in some way.
    • The internet has changed every aspect of life and it has also affected how travellers book trips and how agencies can sell packages. Your customers can book 24/7 because the system receives and processes the reservations automatically.
    • A good way to stay ahead of your competitors is by offering the best possible prices on a worldwide range of high-quality travel plans.
    • Promote your business in Social media, when it comes to travelling, social media is the best option. Apart from that digital marketing strategies can also help you in achieving your goal.

    Conclusion

    While starting your travelling agency, you need to understand what can set your business apart from other travel agencies, and what you can offer that others cannot offer to the clients. If you are still in the planning stage of starting your travel agency, you need to keep in mind and follow all these steps. As everything is opening up once again after a big break because of Covid-19, the travel industry is once again back in action.

    FAQs

    Is tourism a big industry in India?

    Travel and tourism is one of the biggest industries in India.

    How much does the travel industry contribute to the Indian economy?

    The tourism industry contributes over $247 billion to the Indian economy.

    The most popular travel agencies in India are:

    • Cox & Kings
    • Make My Trip
    • Yatra.com
    • Goibibo
    • Travelguru

  • List of Brands Endorsed By Amitabh Bachchan

    A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In today’s marketing landscape many brands prefer to have younger celebrities as the image of their brands, but the one celebrity who is an exception to this trend is none other than Amitabh Bachchan. The 79-year-old veteran actor has still remained to be in demand and relevant in the endorsement world.

    Amitabh Bachchan is known for his elegance, trustworthiness, statesmanship, maturity, and mass appeal. The superstar has proved time and again that age is no bar, be it in the film industry or the marketing business, as he is still one of the top actors who are sought after by brands from all over the country and beyond for endorsements.

    Amitabh Bachchan, who was born Inquilaab Srivastava, is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician. The actor is regarded to be one of the most influential actors in the history of Indian cinema and is also ranked ninth on the list of the most powerful people of India in 2019, according to India Today.

    During the 70s and 80s, the actor was termed as the one-man industry by the French Director, Francois Truffaut because of his domination in the Indian film industry. The actor is known for his work in countless Bollywood movies like Sholay, Deewar, Shahenshah, Namak Halaal, Don, Badla, Mohabbatein, Baghban, Pink, Piku, and more. Besides, the actor is also the host of a popular reality show known as Kaun Banega Crorepati.

    Amitabh Bachchan has won several awards such as Filmfare, National Film Awards, the Dadasaheb Phalke Award and has also been honored by the Indian government with Padma Shri, Padma Bhushan, and Padma Vibhushan for his contribution to the arts.

    The actor is also honored with the Legion of Honour by the Government of France as the highest civilian honor for his exceptional career in the world of cinema. Amitabh Bachchan is known to charge over Rs 5 to 8 crore for an ad commercial. The actor’s brand value is $41.2 million (2018), while the net value of the actor is $400 million (2021).

    So far, the actor has endorsed brands like Maggi, Emami, Parker Pen, Lux Innerwear, Dabur Chawanprash, Dr. Fixit, Cadbury, Pepsi,Times of India,  Tata Sky, Kalyan Jeweller, Navratna Oil, Gujarat Tourism, Mankind, Reid & Taylor, upGrad, JustDial, ICICI Prudential Life, Flipkart, TVS Jupiter, Cadbury Dairy Milk, Cycle Agarbathi, First Cry, Tanishq and other government campaigns like Swacch Bharat Abhiyan, Polio Vaccine, etc.

    Along with endorsing a list of brands, Amitabh Bachchan has also been a crypto-enthusiast and has developed into quite a crypto-king of late. Cryptocurrency might be sounding like one of the investments that are not quite clear to many Indians but at the same time, the decentralized digital currency and the investments in the same, is rewarding a whole lot of celebrities, including popular Indian personalities. Amitabh Bachchan is one such renowned Indian celebrity that has been rewarded for his crypto investment where he had invested Rs 1.6 crore, which ballooned to become Rs 112 crores just within a year.      

    It was in 2015 that Amitabh and his son, Abhishek Bachchan invested around Rs 1.6 crore ($250,000) in Meridian Tech Pte, a Singapore-based, Venkata Srinivas Meenavalli-founded company, and within 2 and half years of the investment, they collected returns close to Rs 112 crores ($17.5 mn) in value.

    Nevertheless, here’s a list of all the prominent brands that Amitabh Bachchan has endorsed to date:

    upGrad
    Maaza
    MediBuddy
    Muthoot Finance
    Amway
    FirstCry
    Maggi
    Cadbury Dairy Milk
    Kalyan Jewellers
    Parker Pens
    Emami
    Gujarat Tourism
    Lux
    JustDial
    Dabur Chyawanprash
    ICICI Prudential Life
    Polio Vaccine
    Navratna Oil
    Dr Fixit
    Reid & Taylor
    Mankind

    Let’s look at the list of brands endorsed by Amitabh Bachchan:

    upGrad

    upGrad is the newest brand to be endorsed by the Big B. The Mumbai-based education technology company has roped in Amitabh Bachchan as its brand ambassador on February 28, 2022, and releases its first advertisement campaign on March 23, 2022, which is spreading via #upGradAbroad and #ABchaleABROAD.

    upGrad Abroad is the new initiative designed by the popular edtech company, which is promoted by Amitabh Bachchan. Featuring Amitabh, upGrad, through this ad, promotes its initiative to help the Indian students start in India and study abroad, with a degree from the reputed universities outside of the country without wasting their money of staying abroad and studying.    

    Maaza

    The world’s largest brand of tropical fruit drinks, Maaza was founded in 1976 and is owned by The Coca-Cola Company. The fruit drink brand, popular for its selection of mango, orange, and pineapple drinks, has brought together Amitabh Bachchan and Pooja Hegde in its latest campaign titled ‘Dildaar Bana De’ in February 2022. This TVC is directed by the celebrated Bollywood filmmaker Shoojit Sircar.

    Maaza rolled out its new variant “Aam Panna”, which again grouped Amitabh Bachchan and Pooja Hegde together ahead of the summer season 2022.

    MediBuddy

    Founded in 2000, MediBuddy is a digital healthcare platform that helps the users book free consultations, checkups, lab tests and follow up the same without any hassles.

    The Bengaluru-based healthcare company roped in Amitabh Bachchan as its brand ambassador on February 8, 2022, who has collaborated with MediBuddy in their recent advertisement to promote MediBuddy Gold, a healthcare subscription package that works for the whole family. The Amitabh Bachchan featured MediBuddy advertisement that came out on March 10, 2022, explores the benefits of MediBuddy Gold subscription, which enables the families of the users to receive free unlimited medical consultations from experienced doctors that can be availed 24×7.  

    Muthoot Finance

    Muthoot Finance is one of the most reliable Indian financial corporation and the largest gold loan NBFC in India. Founded in 1939 by Mathai George Muthoot in Kerala, Muthoot offers a range of services including money transfers, foreign exchange and wealth management services, travel and tourism services and more.

    Amitabh Bachchan is the face of Muthoot as well, which launched its newest marketing campaign on February 4, 2022. The advertisement focuses on the belief and trust in the brand that everyone should maintain.

    Amway

    Amitabh Bachchan was roped by the popular direct selling company, Amway, as a brand ambassador, on October 27, 2021. The US-based company that manufactures a wide range of consumer goods, has collaborated with the Big B of the Bollywood industry to ensure that the veteran actor endorses the the brand and promotes the Nutrilite range of the Amway products along with guiding the youth, empowering the women and others with the help of their entrepreneurship schemes.

    FirstCry

    FirstCry is an Indian e-commerce store that was launched in 2010, the company is known for its huge variety of baby products. By 2020, the company had opened over 380 offline stores across the country out of which 350 were franchise stores making it Asia’s largest online shopping store for kids and baby products.

    Amitabh Bachchan was signed as the brand ambassador of the company in 2015, after the birth of his granddaughter. In the commercial, the actor is seen to be in confusion while shopping for clothes for an infant as their unlimited options. After the ad, the company witnessed a massive increase in sales as the ad resonated with the people and passively offered them a chance to connect with Big B.

    While talking about making Amitabh Bachchan its brand ambassador, Supam Maheshwari, CEO, and founder, Firstcry mentioned that the company needed to create maximum impact with the campaign. Amitabh Bachchan brings in credibility to the brand as he has a mass India appeal and he is also a caring grandfather.

    Maggi

    Amitabh Bachchan in a maggi commercial

    Maggi is an international brand that originated in Switzerland in the 19th century, however, the company was acquired by Nestle in 1947. Maggi is known for its seasonings, instant soups, and instant noodles that are popular in countries like India, Pakistan, Nepal, Singapore, Malaysia, Australia, New Zealand, and Bangladesh.

    Amitabh was the brand ambassador of Maggi but the actor stopped supporting the brand after a controversy with Maggi. The actor, however, has also been featured in many Maggi commercials before ending their deal, where the actor is seen introducing the brand to cater to the old generation audience and make them eat Maggi.

    The actor can be seen pitching the idea of happiness while eating the “2 minute waali Meri Maggi”. The campaign with Amitabh Bachchan was very successful, and Maggi made large profits out of it no doubt.

    Cadbury Dairy Milk

    Cadbury Dairy milk is a popular brand of milk chocolate that is manufactured by the conglomerate Cadbury. The brand was first introduced in 1905 in the United Kingdom and now has a huge portfolio of products under it. However, every product in this brand is made mainly with milk chocolate.

    The Cadbury Milk chocolate became the bestselling chocolate bar in the UK in 2014 and is also currently available in countries like India, Kazakhstan, China, Srilanka, and Pakistan. Big B became the company brand ambassador in 2004 and since then has appeared in many of its commercials.

    The actor is also responsible for making the tagline “Kuch Meetha Hojaye”  popular, emphasizing the celebration of the smaller things in life with something sweet like the Cadbury Milk Chocolate. In an interview, Bharat Puri the managing director of Cadbury said that they have chosen Amitabh Bachchan because he has a universal appeal that extends to everyone from 6 to sixty years old.

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    Kalyan Jewellers

    Kalyan Jewellers is one of the most popular Indian jewelry showrooms chains. The company currently is present in overall metro cities of India and even in West Asia and has over 8000 employees. Amitabh Bachchan and Jaya Bachchan became the company’s global ambassadors in 2012.

    Thanks to his efforts Kalyan Jewellers has now become India’s single largest self-owned jewelry chain. The group currently holds a strong presence especially in South India, with 35 stores across four southern states. The ad commercial of Kalyan jewelers features Amitabh Bachchan with his daughter Shweta Nanda.

    This ad beautifully portrays the charm that jewelry adds to every occasion. The scene features Amitabh Bachchan buying jewelry for his daughter and his wife which evokes a very relatable emotion in the audience.

    Parker Pens

    The Luxor Writing Instruments company brought out the Parker range of pens, which are marked by their elegance and sophistication. These Parker pens were initially endorsed by Amitabh Bachchan between 2001 – 2008, and after a gap of 2 years, the Bolywood superstar had again resumed his collaboration with a 2 year-long contract on June 15, 2011.  

    Emami

    Emami Limited is a leading personal and healthcare products conglomerate that has its headquarters based in Kolkata. The company is a growing global presence and a huge portfolio of well-known products like Boroplus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, She Comfort, Mentho plus Balm, and Fast Relief.

    It has over 250 products made with ayurvedic formulas which are available in more than 50 countries like the UK, Poland, Russia, Ukraine, Belaris, UAE, Saudi Arabia, Qatar, Bahrain, Kenya, Singapore, Malaysia, and Bangladesh. The company has had other Bollywood actors as its brand ambassadors like Juhi Chawla, Katrina Kaif, Kangana Ranaut, Sonakshi Sinha, Salman Khan.

    Emami made Amitabh Bachan the brand ambassador for its Boroplus brand which is a natural antiseptic cosmetic brand originating from Russia. The actor has been featured in many television advertisements in the ad campaign of Boroplus. It is because of these ads that the brand has become successful and positioned itself in the audiences’ minds.

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    Gujarat Tourism

    The actor is currently the brand ambassador of Gujarat Tourism and is featured in many commercials of the ad campaign. The “Khushboo Gujarat Ki” taglined campaign by celebrity Amitabh Bachchan became so popular that it increased tourism in Gujarat by 14% per annum which is twice that of the national growth rate.

    This campaign has won several awards and has increased the benchmark of tourism ads by making Amitabh Bachchan its face. Big B became part of the initiative by the Gujarat Government to promote its Tourism.

    In the advertisement “Khushboo Gujarat Ki” Amitabh Bachchan can be seen in tourist spots like Bhuj, Dhola Veera, Mandvi and Rann of Kutch while exploring the culture of Gujarat and urging people to travel to Gujarat.‌

    Lux

    Lux Industries, a notable innerwear manufacturing company of India, is one of market leaders of the Indian segment of innerwear. Founded in 1957, and boasting of a complete range of innerwear for men, women and children, Lux is a famous name still in its niche.

    The popular inner garments company had roped in the veteran actor as the brand ambassador of Lux Venus and Lux Cott’s wool in August 2017. Amitabh came out with the advertisement of Lux Inferno last in October 2019 after featuring in multiple ads for the company. Kartik Aaryan was another actor who was seen alongside Bachchan in the same ad.

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    JustDial

    Justdial Limited is a company that provides local search for different services in India over the phone, website, and mobile apps. Justdial has its headquarters based in Mumbai, Maharashtra but also has offices in cities like Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, New Delhi, Hyderabad, Jaipur, Kolkata, and Pune. In 2020, Justdial has more than 10,984 employees.

    Amitabh became the brand ambassador after investing an undisclosed amount in the company. This investment was later confirmed as Rs 6.27 lakhs in 2013 when he bought 62,794 shares of JustDial, which gave him returns close to Rs 7 crore, a whopping 10190% returns. Amitabh has helped increase the popularity of Justdial by featuring in their ad commercials. The actor can be seen portraying how the Just dial app is better than its competitors, its features and it is a one-stop-shop for all their customer’s needs.

    Dabur Chyawanprash

    Dabur took over the 2,500-year-old Ayurveda formula with its brand purpose and created the country’s first-ever branded Chayanprash in 1949. The company claims that two spoons daily of Dabur Chyawanprash support immunity and are beneficial for overall health and well-being.

    The company has made many iconic ads with Amitabh Bachchan as its brand ambassador and continues to aim in boosting the country’s immunity, especially in the times of the Covid pandemic. In the 2000s, the company witnessed a sudden dip in sales that is when the actor was roped in to be the face of the brand and drive its growth.

    The company put out its largest ad campaign with Rs 10 crore featuring Big B, which showed him being strong after eating Chyawanprash and which provides immunity to all kinds of disease. Amitabh Bachchan made it a household name by changing the perception of the product.      

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    ICICI Prudential Life

    ICICI Prudential Life Insurance Company Limited is a popular life insurance company in the country. It was originally established after the joint venture between ICICI Bank and Prudential plc.

    The company is headquartered in Mumbai, Maharashtra, and offers services life insurance and asset management business. The company signed Amitabh Bachchan as its brand ambassador and was paid Rs 10 crore as endorsement fees to be featured in its commercials.

    In an interview, the actor commented on his association with the company by saying that, he was happy to associate with ICICI Prudential Life as he sees life insurance as a product that offers a feeling of reassurance to people, for all of them who opt for it. He also added that ICICI Prudential Life has been able to make a mark in the industry and is a trusted life insurance brand.

    Polio Vaccine

    Amitabh Bachchan is the face of the Polio campaign in the country, the aim of the campaign is to spread more awareness about the easy availability of the polio vaccine. The actor’s partnership with UNICEF has successfully persuaded many parents to get their children vaccinated especially in rural areas.

    The tagline of the campaign “Do Boond Zindagi Ki” talks about the importance of the two drops of the polio vaccine. This award-winning campaign ad was featured on Television and radio emphasizing the seriousness of the issue.

    The actor also took part in many public appearances and field visits to remote areas of the country to create awareness about polio prevention. Amitabh Bachchan plays the main role in why the campaign was successful as the actor has a huge popularity, credibility, and mass appeal not only as a celebrity but also as a humanitarian.

    Navratna Oil

    The popular Emami Oil product, Navratna oil, which is well-known for its cooling benefits and the relief that it provides people from headaches and body aches is an Ayurvedic product and has seen Amitabh Bachchan time and again as its endorser. The Big B has featured in multiple advertisements created for the promotion of the same and in the latest of the advertisements he has also sung the iconic Pyaasa song “Sir jo tera chakraye” performing as #RaahatRaja.  

    Along with the advertisements and investments, Amitabh Bachchan also usually remains busy on his work front. Runway 34, Brahmastra, Jhund, Goodbye, and The Intern are some of the movies that Bachchan is currently working on, as of reports dated January 31, 2022.  

    Dr Fixit

    Hailed as a leading waterproofing expert, Dr Fixit from the popular adhesive brand, Pidlite, brings right waterproofing solutions for the users to make their homes leak-free with the best waterproofing services in India.

    Dr Fixit had announced Amitabh Bachchan as its brand ambassador in August 2016. According to the deal, the veteran actor was selected to be the person to spearhead its flagship campaign and act as the face of the brand across multiple engagement platforms. The recent Dr Fixit campaign that came out in December 2020 was the last campaign of the brand that featured Bachchan.  

    Reid & Taylor

    Founded in 1998, by S Kumar’s Nationwide (SKNL), Reid & Taylor was a fabric and suiting brand. As per the last reports, the Reid & Taylor brand’s shares were liquidated in December 2018 after RTIL was dragged to insolvency court.

    This popular suiting and fabric manufacturing company had announced Amitabh Bachchan as its brand ambassador in July 2013, after which Bachchan had featured in a number of the Reid & Taylor advertisements.  

    Mankind

    Mankind Pharma is a pharmacy company, which is counted among the top pharmaceutical companies in India. Founded in 1995, Mankind operates 34+ overseas destinations and boasts of 14000+ happy customers.

    The popular medicine manufacturer had collaborated with Amitabh Bachchan towards the end of October in the year 2017, announcing the veteran actor as its brand ambassador. The latest Mankind ad has been launched in September 2021 and features Amitabh as well.  

    Conclusion

    When it comes to endorsements and advertisements Amitabh Bachchan is one of the most sought-after actors even at his age because of his reliability among the masses, elegance, trustworthiness, statesmanship, mass appeal, and maturity. He is also the one of the highest paid actors to feature in endorsements.

    Amitabh Bachchan is the country’s most iconic actor as he has starred in more than 190 movies since the 1970s. The actor is loved, admired, and respected by a massive public following. Big B as most people fondly call him is one the most prominent celebrity in the country, which is why many companies still prefer him to be featured in their advertising campaigns.

    FAQs

    Who is Amitabh Bachchan?

    Amitabh Bachchan is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician.

    What is the brand value of Amitabh Bachchan?

    The brand value of Amitabh Bachchan is $41.2 million (2018).

    What are the main brands endorsed by Amitabh Bachchan?

    The main brands endorsed by Amitabh Bachchan are Polio Vaccine, ICICI Prudential Life, Dabur Chyawanprash, Just Dial, Gujarat Tourism, Emami, Kalyan Jeweller, FirstCry, Cadbury Dairy Milk, Maggi.

    What are the other brands endorsed by Amitabh Bachchan?

    The other brands endorsed by Amitabh Bachchan are Parker Pen, Lux Innerwear, Dr Fixit, Pepsi, Tata Sky, Mankind, Reid & Taylor, Flipkart, TVS Jupiter, Cycle Agarbathi, Tanishq, and other government campaigns like Swacch Bharat Abhiyan, etc.

    How much does Amitabh Bachchan charge for a brand endorsement?

    Amitabh Bachchan charges over Rs 5 to 8 crore for an ad commercial.

    What is the net worth of Amitabh Bachchan?

    The net worth of Amitabh Bachchan is $400 million (2021).

  • FOMO Marketing Strategy: How Does It Make You Feel Left Out? [A Case Study]

    Do you ever feel the urge to keep up with the trends that everyone is keeping going on? We are talking about Instagram Reels full of stunning locations that everyone wants to see. Or, the newest product you can’t wait to get your hands on, recommended by your favourite influencer.

    You may also have experienced that fear when you are taking your exams. Time is running out, and other students are already submitting their answer sheets. And you need to solve the whole other section of the question sheet. The rising fear of stress, urgency, and anxiety is similar to that of catching the train before you miss it.

    There is no doubt that the world of the internet has given rise to a large number of slang words. FOMO (fear of missing out) is one such term.

    “The potential for simply a different connection. It may be better; it may be worse — we just don’t know until we check.”

    This quote in the words of John M. Grohol of Psych Central capturing the urgency of FOMO defining social media and Psychological Phenomena sits perfectly with all of us. Let’s take a detailed look at how marketers use FOMO marketing strategy.

    What Is FOMO From a Marketing Perspective?
    The History of FOMO Marketing
    How Does Social Media Play a Huge Role in FOMO Marketing?
    Types of Techniques Used to Induce FOMO
    How Do Top Brands Employ FOMO Marketing?
    FOMO on Social Media Platforms
    How You Can Employ FOMO Marketing?

    What Is FOMO From a Marketing Perspective?

    Fear can be a significant motivating factor in cases where the product being sold falls into the category of providing safety. And copywriters have been using this technique for a long time. This appeal works well at evoking the emotion that scares the target audience. Most of these ads end by providing a solution to the threat, leaving the subject relieved, satisfied or happy with the product/ service.

    FOMO Marketing Example
    FOMO Marketing Example

    Now let’s look at how FOMO is used from the perspective of marketing. FOMO marketing strategy can be described as offering a limited-time offer to your target audience, informing them that the deal or offer they are seeing is only available for a short time. And when you do so, you create a desire in them to grab the opportunity that is being presented to them. Hence, creating a need for urgency for the buyer. This influences their purchasing behaviour. This will drive sales by using different tactics that we will look at as we go about it.

    The History of FOMO Marketing

    Ever wondered how did FOMO became a thing all of a sudden and is now everywhere? So, the concept first sprung up in the year 2000 in an academic paper and became more popular as time went by. And now it’s literally ruling the world of digital media, from e-commerce websites to social media platforms.

    Dr Dan Herman – the Journal of Brand Management

    Results and research have shown that 70% of adults suffer from the feeling of fear of missing out. The concept was founded by a marketing strategist named Dr Dan Herman while Dan was conducting research in 1996. Adam Balouch’s Academic paper for the Journal of Brand Management was published in the year 2000. Here’s how the concept first developed, anyway.

    McGinnis Coining of the concepts of FOMO and FOBO

    Research and studies indicate FOMO actually emerged and became popular from Patrick McGinnis at Harvard Business School in 2004. When McGinnis himself did not know that he had introduced the concept.

    McGinnis and his class gave their GMAT in New York a day before 9/11 after experiencing that McGinnis described how he felt, in his words

    “You felt the need to do everything all the time because you realized your mortality.”

    This meant that the class dealt with the feeling of treating every moment as an opportunity to acquire essential experience.

    Dealing with these feelings, the group, along with McGinnis, gave this anxiety a name: Fear of a Better Option, or FOBO. Wrote about two conditions, FOBO and FOMO, in his op-ed: McGinnis Two FOs – Social Theory of HBA that he wrote while getting his MBA.

    How Does Social Media Play a Huge Role in FOMO Marketing?

    Social media has its perks that help you stay connected with the world. It has changed the dynamics of marketers. As well as with its ability to stay up-to-date with everything and everyone. There is a negative side to it. You can keep your friends updated within seconds about where you are heading, what you are doing, who you are with, your achievements, your adventures, almost everything, period.

    When you are scrolling and watching all this as an audience or as viewers. And there you have the dreadful fear of missing out on all that the other person is doing. There is an overwhelming feeling of tension and anxiety. And the urge to do everything at once. Be at two different places at a time, jump on to the trends, try out the products that everyone is talking about, learn about NFTs, stocks, and the list never ends.

    FOMO Social Media
    FOMO Social Media

    You can be crushed by FOMO on social media. Furthermore, social media platforms have influencers and business accounts as well as features that can help to market your product/service.

    Social media can be exclusive, integrated with social proof, create scarcity, and can also create the need for urgency. And every day, with updated features rolling in that make your audiences want to try and catch up with everything. This makes it the right platform for marketers to use FOMO. Another aspect of digital marketing is e-commerce which uses FOMO in its marketing strategies.

    FOMO is everywhere credits go to social media. Social media comes with the expectation of constantly updating your audience about the most recent version of yourself. What are you doing right now? The other trending thing brands are trying is doing Q&A (questions and answers) sessions. Customized and personalized videos are delivered to you on social media by brands, who collect your data with the help of algorithms to target you.

    In the world of social media, where everything is tracked and updated. We tend to believe that we are not living our happiest lives. And there comes the fear of missing out on things. One thing we often forget is that social media only shows the rosiest parts about others and creates unrealistic standards that we cannot live up to.

    Social media Influencer
    Social media Influencer

    Plus, points go to various trends, influencers, and viral content on social media. Making every day a video or a photograph becomes viral. This creates a buzz around it. Algorithms make it easy to send user-generated content that is relevant to your audience. Which enables the strategy of FOMO marketing to be easily integrated with social media marketing. Not only this, a good deal of e-commerce-based websites and apps are integrating FOMO into their marketing strategies using the pull strategy.

    Types of Techniques Used to Induce FOMO

    Countdown with the timers

    Ever been to a website, and you can literally see a timer ringing off or a clock ticking? That screams at your face that if you did not make that purchase right now, it would be lost in the oblivion of the horizon forever? These may feel like ticking time bombs, which heightens your anxiety.

    FOMO Technique employed by Amazon
    FOMO Technique employed by Amazon

    That is just one of the tricks marketers employ to let you know what you are missing out on and drive their sales up. Customers know there is a deadline approaching, so they feel under pressure to make a decision and be quick about it, making marketing easier.

    Time-limited editions, short-term offers and sales

    You may have noticed brands sending you notifications with messages that immediately grab your attention. And other limited-time offers, such as free shipping for a limited time, cause FOMO.

    • Hurry up and get 50% off!
    • Buy now!
    • Don’t miss the opportunity!
    • Grab now!

    You do not want to miss the deal while it lasts. Results show that shoppers are more likely to buy things when they are offered free shipping. Offers make the consumer feel special. Limited-time editions, sales, and offers are just some examples of setting a deadline that results in impulse buying.

    Influencers and Celebrities

    Influencers are a big part of the marketing industry today, and there’s no denying the fact. Actors, cricketers, models, or even people who have a huge following fan base who have made it big with the work they do.

    They endorse the products of multiple brands that they partner or collaborate with. People love to keep up with every move their favourite influencers make. These influencers have an upper hand in adding credibility to your brand as they have gained their audience’s trust already.

    The followers closely follow the lifestyles of these influencers and consider them their idols. They are prepared to great lengths and may even bring products that are endorsed by them. They feel a sense of urgency to use the same product as their idols.

    Influencer
    Influencer

    Apart from that, influencers already have that established connection of trust, which helps your brand. These influencers or celebrities could also be quoted in various mediums where you advertise your products/services.

    Stock scarcity

    Hurry, only three left in stock. You might have read this on the websites, apps, or e-commerce websites that you are shopping from. You are compelled to take action rather than risk losing what you are buying to another person. Creating that urgency drives up sales. Apart from showing stock scarcity, some companies also send a message of “Hurry selling fast” which also works for creating FOMO.

    Gated content

    As human beings, we love to be a part of groups. We are social beings and long for company. We do not want to feel left out of experiencing new things. Especially when we get to be a part of an exclusive group or an experience that is not accessible to others.

    Brands build offers that can only be accessible to a limited number of people. This might also include subscriptions or anything more premium. In this way, even gated content can be used in FOMO marketing.

    Reviews, social proofs and testimonials

    What’s the one thing you do when you buy anything online? Fear is always present, starting with all the questions that begin with what-ifs? But as you scroll down, you are relieved to find those five-star ratings and the reviews that give you an insight into how the experience of other customers who actually tried the product/ service was.

    We value other people’s opinions and if they are convincing enough that would be enough to persuade a consumer to buy it. Social proof plays an important role, as consumers always want to know what others say about your brand.

    Reviews and testimonials play a major role in triggering FOMO because once you see how many people are using it. All the others doing the same thing will actually want to try the product/ service for themselves.

    Early bird discounts

    This includes giving offers and discounts on what is being sold. Early bird discounts work very well for events when you intend to sell out the tickets. This is because people don’t want to miss out on the deal you are offering. They are aware that the discount has a deadline and might purchase what you are offering.

    Even if they really did not intend to be there in the first place. Early bird discounts can be given as special benefits to your subscribers or the members, the first twenty registrants, or for the first week of your product launch. Anyway, a deadline should be followed. It is critical for the audience to know that an expiration date is being followed in order to create a sense of urgency.

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    How Do Top Brands Employ FOMO Marketing?

    Samsung’s – NOMO FOMO (2021)

    Hassan Minhaj the stand-up comedian who is famous for his Netflix show “The Patriot Act” featured in Samsung and Verizon’s campaign made by Ogilvy, New York whose title was actually “NOMO FOMO ” for the product Galaxy Z Fold 3.

    The ultimate message that the campaign gives, all the while talking about the features of the newly released smartphone, is that with Samsung’s new Galaxy Z Fold 3 on Verizon’s 5G Ultra-Wideband, one never has to worry about FOMO.

    They used the feeling of FOMO to their advantage, building their campaign around this idea, with equally creative visuals and script around this campaign based on emotional appeal.

    Spotify Wrapped (2015)

    The year is drawing to a close. You are scrolling through Instagram stories. Every other story you open is about someone’s Spotify Wrapped playlist and there is no way out. FOMO is unavoidable. Brands know this and use this knowledge to make people want to be invited to the party.

    That is how Spotify Wrapped works. The wrap is a year review experience broken up into two parts, a cultural brand campaign and a digital experience. This allows users to see how and what they listen to throughout the year.

    Not only does Spotify create a personalized playlist of each user’s most listened to songs of the year. It also generates a tailored streaming report for users to share on social media.

    When the campaign launched for its fourth year at the end of 2019, Spotify told Forbes more than 60 million users engaged with the in-app store experience that racked up nearly 3 billion streams from racked playlists, and the trendy personalized graphics make engaging posts for anyone with a Spotify subscription. Spotify’s users become unpaid influencers for the brand, posting their reviews on Instagram, Facebook or Snapchat to show off their tastes and music.

    Artists also shared their streaming reviews to celebrate their achievements of the year. So, for all the people that do not have Spotify, this campaign is intended to make them sign up for the streaming service. As the post-flood campaign engulfs social media channels, billboards, wallpaper, city skylines, and public transportation terminals, it is inescapable in real life. June Sauvaget, global head of consumer and product marketing at Spotify with the 2020-wrapped campaign, said it inherently entices new users to consider Spotify.

    With apps like Spotify with its personalized graphics, content and playlist that is specifically tailored for one integrated with AI (artificial intelligence) we as a generation should be prepared for another bout of virtual FOMO.

    Ajio

    The Ajio shopping app by Reliance Retail Ltd. has promotions, sales, and offers that can be found all year round. There are sales, customers are made to feel special by giving them discounts on their first purchase.

    Limited-time offers and sales, especially during the holiday season, not to mention the Ajio mania sale, free shipping over a minimum purchase amount and coupon codes. Ajio has been using the FOMO marketing strategy for a long time now.

    Amazon

    Amazon is a very well-known platform for many things including digital platforms, cloud computing, artificial intelligence and e-commerce.

    To get more benefits and advantages, Amazon offers prime membership for an exclusive group of users. Amazon also uses the scarcity appeal, showing messages like “Hurry, only 1 left” as the products left in the inventory decrease. Deal of the day with free shipping, which gives the brand an edge over the company.

    eBay

    The C2C American multinational e-commerce corporation based in San Jose, California used the countdown timers to make shopping with other bidders more exciting and add a spirit of competition to it. Countdowns involving timers can be efficient in creating the need for urgency. eBay also shows reviews and the number of sales for a particular product.

    FOMO on Social Media Platforms

    Instagram, TikTok, Twitter, and other social media platforms also induce the fear of missing out.

    Did you watch that video? Do you know this song? This is the latest trend, let’s make a video on this! These are just a few phrases that you might have heard your friends say. You can’t visit without social media platforms scrolling through the reels section without watching the Yo-bro who got you smiling like that, I don’t know who needs to hear this or Get ready with me kind of videos. There is updated music trending every other week. There is a constant fear of missing out among the people. The latest would-be Kaccha Badam.

    When the audience sees what is trending, they automatically want to be a part of what is buzzing around. They jump into trying the new set of dance moves that everyone is grooving to, applying the same transitions as others, and overall being a part of the trend.

    TikTok

    Another research from the New York Times suggests, that not participating in the making of TikTok videos makes teenagers feel excluded. Raising the feelings of social exclusion, especially for Gen X and Gen Z, TikTok is a platform that has made it possible for many videos to become viral and influential. Cultural conversations, even for people who do not use it. The platform has 1 billion monthly active users and it is one of the most engaging social media apps.

    Twitter

    Twitter is an absolute trendsetter. You immediately come to know what’s going on around you just based on the hashtags that show up on your search button. Trending, each with different subcategories of their own. Twitter has blown people away, inducing them with FOMO for concert tickets for Glastonbury festival, Arctic Monkeys, Supreme’s release of their line of clothing, the biggest Alton Towers scare-fest that is held in the UK for Halloween and Universal Orlando’s Horror nights. Grabbing people’s attention with hashtags as they increase anticipation, exclusivity, and curiosity.

    How You Can Employ FOMO Marketing?

    Various FOMO marketing techniques you can employ,

    • Incorporate timers or a countdown clock showing the time running out, urging you to grab on to the opportunity.
    • Give them limited time offers on products or shipping.
    • Have customer reviews on your page to let people know how many have tried your products and loved them. Testimonials play a significant role in building trust and inducing FOMO.
    • Show the live count for the number of people viewing the current product that is being sold.
    • Bring in influencers, and quote them on your website for social proof.
    • Send push notifications and emails to let your customers know that there is an opportunity being offered that they cannot miss.
    • Set a time limit. Let the customers know that the deal you are offering comes with an expiration date.
    • Use early bird discounts.
    • Make use of social media platforms for marketing purposes. Have giveaways or contests, create a buzz around something with messages like stay tuned for the big reveal. Get your message across to catch your audience’s attention and keep them engaged.
    • Make the content of your product exclusive. It might only be available to members or to subscribers.
    • Make use of the competitive spirit and highlight opportunities that your audience might have missed before. Remind them not to make the same mistake again. This leads to impulse buying.
    • Offer discounts, limited editions, short term or any other special offers.
    • Give out promo codes that expire after a limited time.

    Take a look at the following messages and try to incorporate them into your marketing strategies to awaken FOMO.

    • Selling fast!
    • Hurry only 1 left conveying low stock
    • Free shipping over orders of 999
    • 15% off on everything
    • Clearance sale!
    • Deal of the day or deal of the week
    • Buy Now! Using the word Now works like magic every time.
    • Flat 50% off on selected

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    Conclusion

    Remember FOMO just does not work like that context is just as relevant as context. Keep an eye on your message, let it be catchy and alarming, and create a sense of urgency. Make them wait and create suspense around your campaigns. When people do get curious, they will look out for the big reveal.

    FAQs

    What does FOMO mean in marketing?

    FOMO means fear of missing out it is a popular technique used by marketers and brands to induce a fear to buy a particular product before it goes out of stock and you regret it.

    How does FOMO help marketing?

    FOMO marketing helps businesses sell more products as it persuades buyers to buy a particular product quickly.

    What are some examples of FOMO?

    Stock left, Countdown timer, Early Bird Discount, Gated Content, and Missed Opportunities are some examples of FOMO.

  • List of Brands Endorsed By Akshay Kumar

    In the recent years many companies are willing to pay crores in order to get a right celebrity to endorse the company products and services. One of the top actors in India, that is currently in demand for endorsements is Akshay Kumar.

    This is because the actor is known for his persona of being down to earth, disciplined, a true nationalist and a fitness expert. Akshay Kumar is a India-born naturalised Canadian Actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.

    The bollywood actor has so far appeared in more than 100 movies and has been awarded with several acclaimed awards including Film Fare, National Film Awards and Padma Shri. Akshay Kumar is known for his work in bollywood movies such as Rowdy Rathore, Holiday, Airlift, Rustom, Padman, Kesari and Toilet: Ek Prem Katha. According to the Forbes list of 2019, Akshay ranks as the 4th highest paid actors in the world.

    When it comes celebrities endorsing brands Akshay Kumar is one of the top actors as he has supported, endorsed various startups and helped them in getting to a better position throughout his career.

    The actor’s brand value amounts to over Rs 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps. Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.

    Some of the 30 brands endorsed by Akshay Kumar are Fau-G, GOQii, Honda, Nirma, Policy Bazaar, Livguard Energy, Harpic, Suthol, Dollar, Tata Motors, PC Jewelers, Revital H, Lever Ayush, and Cardekho among others.

    Unlike other celebrities who are extremely picky when they are choosing which startup of endorse or fund, but Akshay on the other hand is known to take the plunge and support newcomers without think much. Which is why Akshay recommends other celebrities to get associated with the brand only if they believe in the promoters and the product.

    In an interview Akshay Kumar spoke on how actors have routine paid partnerships, but the startup craze has recently opened up new opportunities for the brand as well as the celebrities worldwide. Explaining the reasoning behind endorsing some brands in an interview Akshay says that,

    “For me, GOQii is has a larger fitness goal for the entire country. Pagar Book is two young boys trying to put accounts for small business firms on their phone. CarDekho has opened up the car sales market multifold. FAU-G is trying to create a world class gaming experience on your smartphone or tablet. Yes, given the success rates of startups, you’re taking the risk of no value getting created for the brand at all after all, but that’s the challenge. In the end, you’ve at least partnered or helped someone on their way and who dreamed of doing something big.”

    List of Brands Endorsed By Akshay Kumar

    1. FAU-G
    2. GOQii
    3. Honda Motor Company Ltd.
    4. Nirma
    5. PolicyBazaar
    6. Tata Motors
    7. CarDekho
    8. PC Jewelers

    FAU-G

    Akshay Kumar endorses FAU-G
    Akshay Kumar endorses FAU-G

    FAU-G an abbreviation for Fearless and United Guards, is a Made in India online multiplayer action game developed by nCore Games. nCore Games is headquartered in Bengaluru and developed FAU-G as a tribute to the heroes of the Indian armed forces. FAU-G is known to bring to life the thrill and adrenaline of a life spent guarding India’s borders.


    Akshay Kumar is not only the brand ambassador, but also a mentor to the development process in the game. The game was first announced by Akhay Kumar through social media accounts in September 2020 as a game that will support PM Narendra Modi’s Atma Nirbhar movement.

    The actor also announced that over 20% of the net revenue generated by the game will be donated to the Bharat Ke Veer trust. This game was also speculated for being the Indian alternative for PUBG mobile. This is because the game came out right after PUBG along with 118 Chinese mobile apps were banned in India in September 2020, as a result of the growing border tension between India and China.

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    GOQii

    Akshay Kumar endorsing GOQii
    Akshay Kumar endorsing GOQii

    GOQii pronounced as Go-key, is an Indian fitness technology company, known for their range of wearable fitness bands with a mobile app and a personalized remote coaching. The company was founded by Vishal Gondal and has its headquartered based in Menlo Park, California with offices in Mumbai and Shenzhen. GOQii had over 19% market share making it the second biggest player in Indian wearable market in 2018.

    The smart-tech enabled platform has a long list of popular investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Madhuri Dixit Nene, Ratan Tata and also Akshay Kumar, etc. The company also made Akshay Kumar as its brand ambassador, apart for endorsing the brand Akshay was also a part of several initiatives in their mobile app, in order to promote and widen the presence of GOQii in India.

    On his association with GOQii, the actor added that he believes in GOQii’s preventive ecosystem and is proud to be associated with its passionate team.

    He also added that health is not a short term goal and can be achieved by adopting a healthy lifestyle. The actor along with the team of coaches, will be working to making 130 crore Indians healthy.

    Honda Motor Company Ltd.

    Akshay Kumar in Honda advertisements

    Honda Motor is a Japanese multinational conglomerate that is known for manufacturing automobiles, motorcycles and other power equipment’s. The Tokyo headquartered company is the world largest motorcycles manufacturer since 1959, producing over 400 million motorcycles by the end of 2019. According to report, Akshay Kumar made a Rs. 50 crore deal with Honda in 2012, making him the brand ambassador for Honda motorcycles.

    In 2018, Akshay Kumar was a major part of a national level campaign #HelmetOnLifeOn started by Honda to educate people on road safety. The company campaigned in 13 traffic training parks across India through huge safety events.

    Akshay took this message to his fans by saying that, he was happy to be associated with Honda 2 Wheelers India for the #HelmetOnLifeOn campaign. He also told his fans to tell their loved ones to wear a helmet at all times while riding a two-wheeler.

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    Nirma

    Nirma is one of the most well-known companies of India, with its headquarters based in Ahmedabad, Gujarat. The company manufactures products such as cements, cosmetics, soaps, detergents, salt, soda ash, LAB and injectable.

    Nirma currently has over 25000 employees with a turnover of about Rs. 20,500 crore. Nirma is also known for its iconic ads through out the years, in the recent years akshay has also been a part of many of its television advertisements.

    PolicyBazaar

    Akshay Kumar in the #Aapkisidehai ad

    Policybazaar is an Indian insurance and global financial technology company that has its headquarters based in Gurgaon. The company currently provides a digital platform for users to compare financial services from major insurance company.

    Policybazaar has quickly became the largest insurance aggregator in India and has also expanded to the UAE. Akshay is the brand ambassador of policy bazaar has been featured in many of its television ads.

    Talking about the selection of Akshay Kumar as the company’s brand ambassador, Yashish Dahiya who is the cofounder of policy bazaar said that, “Akshay Kumar is self made, speaks directly and also delivers important messages with humor, this makes the actor the perfect fit for our brand.

    Like him our brand also stands for transparency, positive societal change, reliability, trust and a genuine connection with the people. This partnership is a natural extension of the values we share with him.”

    Tata Motors

    Tata motors is one of the oldest and well respected Indian multinational automotive company that has its headquarters based in Mumbai, Maharashtra. The company is one of the main subsidiary of Tata Group which is a massive conglomerate.


    The company manufactures cars, trucks, vans, coaches, buses, sports cars, construction equipment including military vehicles. Tata motors made Akshay Kumar as its brand ambassador for its commercial vehicle business unit in 2017 and since then the actor has been actively promoting many of its new commercial vehicles through multi media campaigns and television ads.

    Besides that Akshay has also been involved in a variety of innovative marketing and customer experience initiatives to be rolled out by Tata Motors. In an interview, Akshay mentioned that it is an honour to be working with the Tata brand as most of us grew up with the company.

    CarDekho

    Akshay Kumar in the successful CarDekho advertisement

    Car Dekho is an online portal that allows customers to review, compare, buy and sell new and used cars in the country. The portal not only lists vehicles for trade but also provides services like providing the latest information of the automobile industry, images, videos and features of every individual car, recent car launches, prices and other important specifications of the cars.

    Car Dekho also sells a huge variety of automobile accessories such as stickers, floor mats, scratch removers, polish, mobile chargers, shampoo, tires, car stereos, and other endless car supplies. The most recent successful TV commercial starring Akshay Kumar highlighted easy ways of selling a used car to CarDekho Gaadi from anywhere, be it from home or office.

    The brand ambassador of the company, Akshay Kumar in an interview added that he is delighted to be associated with CarDekho as the company works aggressively in redefining the auto ecosystem and personal mobility space of India.

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    PC Jewelers

    Akshay Kumar and Twinkle Khanna as the brand ambassadors of PC jeweller

    PC Jeweller Limited is one of the top jeweler in India, the company started in 2005 with one showroom in New Delhi and now has over 84 showrooms in over 70 cities across 19 states in India. The company manufactures, exports, wholesale and retail gold and diamond hallmarked and certified jewelry in the country.

    In 2012, the jewelry company signed Akshay Kumar and his wife Twinkle Khanna as their brand ambassadors in order to enhance the company’s presence and consumer trust in the market.

    In an interview, Akshay Kumar and Twinkle Khanna said that, it was their pleasure to become a part of the PCJ family and are happy to be associated with brand that is known for its jeweler, design and trust.

    Conclusion

    According to a study conducted in 2019, Akhay Kumar has witnessed a jump of 55.3% making him second only to Virat Kohli whose brand value is Rs 1,600 crore. Akshay has over preferred by more than 30 brands because of factors such as Down to earth persona, humble beginnings, causes, discipline, fitness, movies, nationalistic urges, and maintains a healthy diet.

    Akshay Kumar has over 49 million on Instagram, 45.7 million on Facebook and 39.2 million on Twitter and he uses his social media platform to spread the messages on fitness, upcoming movies, lifestyle and endorse brands. This is why Akshay might soon beat Virat Kohli to become the number one celebrity to endorse brands in India.

    Frequently Asked Questions

    Who is Akshay Kumar?

    Akshay Kumar is a popular India-born naturalised Canadian actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.

    What is the Brand value of Akshay Kumar?

    The actor’s brand value amounts to over INR 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps.

    What are the brands that are endorsed by Akshay Kumar?

    Some of the brands endorsed by Akhay Kumar are:

    • PC Jewelers
    • Car Dekho
    • Tata Motors
    • PolicyBazaar
    • Nirma
    • Honda Motor Company Limited
    • GOQii
    • FAU-G

    How much does Akshay Kumar charge for brand endorsement?

    Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.

    What is the net worth of Akshay Kumar?

    The net worth of Akshay Kumar is INR 2050 Crores.

    Which company’s brand ambassador is Akshay Kumar?

    Akshay Kumar is Brand Ambassador of:

    • Cardekho
    • GOQii
    • Policybazaar

  • 6 Deadly Mistakes People Tend to Make During an Explainer Video

    Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.

    An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.

    An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.  

    Lack of Research
    Lame and Boring Script
    Visually Mundane
    Long Videos
    Same Videos
    Wrong Marketing Strategy
    Tips to Follow While Making Explainer Video

    Lack of Research

    The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.

    Lame and Boring Script

    The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.

    The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.

    Visually Mundane

    We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.

    Long Videos

    The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.

    Same Videos

    Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.

    Wrong Marketing Strategy

    The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.

    Tips to Follow While Making Explainer Video

    • The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
    • Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
    • Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
    • This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.

    Conclusion

    Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.

    FAQs

    What is an explainer video?

    An explainer video is a short film that makes people understand how something works in a short and simple way.

    Are Explainer Videos Effective?

    Explainer videos are quite effective and startups are taking this form of marketing very seriously.

  • 6 Effective Email Marketing Tips That Will Increase Open Rates

    Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.

    You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.

    What Is Open Rates for Email Marketing?

    The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.

    How to Increase Open Rates for Email Marketing?

    Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.

    Write the Email Content Along With a Catchy Subject Line

    Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.

    Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.

    Avoid Spam Trigger Words

    “Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.

    Teach Them Whitelisting

    You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.

    Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.

    Don’t Send the Same Email to Everyone

    It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.

    Don’t Compromise With the Quality of the Content

    Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO

    Conclusion

    All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.

    FAQs

    What are the 4 types of email marketing?

    Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.

    What are the 2 types of Email?

    Two types of emails are Client Based Email and Web-Based Emails.

    What is a good open rate in email marketing?

    A good opening rate in email marketing should be 17-28%.

  • Everything You Need to Know About Retarget Marketing

    Marketing is a vital aspect for a business, a business can only survive when proper marketing is done. Marketing has to be done continuously, it will only boost your business when you are continuously visible in front of the public. Through online marketing, you might be able to attract a lot of traffic to your website but if you are just dependent upon the earning from advertisements on your website, that traffic means nothing to you.

    If your visitor is not converting into your customer, that traffic is just a group of people and they are not bringing any kind of profits to your business basically that traffic is just useless. To convert those viewers into your customers, you need to give in something, you need to remind them what they need and what you can give, again and again. In this article, we will talk about Retarget Marketing, so let’s dive into it.

    What Is Retargeting?
    Advantages of Retargeting
    Limitations of Retargeting
    How Does Retargeting Work?
    Best Retargeting Platforms
    Tips for Retarget Ads

    What Is Retargeting?

    Ever wondered why you see ads of a product you just visited the website of, on other websites? This is because they want you to remember them again and again. Advertisements are not there just to tell you about the products, their purpose is to remind you of the product again and again. When you see the ad, you might not notice it but it fits in your subconscious mind and whenever you are buying the product, you will more likely to buy that brand only. So, retargeting works the same way. When someone visits your website but forget to check out due to some circumstances, you can target them again and show your ads to them. This will bring that customer back to your website and generate a lead for you. You can even show that the price of your product is reduced to attract people, this is how retargeting is done.

    Advantages of Retargeting

    • Potential Customers: Retargeting helps you to reach potential customers. The system automatically recognizes the potential customer. Although the system is not accurate all the time, it will still give a great result identifying the potential prospect.
    • Brand Awareness: When people will see your ad on other websites, again and again, it will increase your brand awareness. More the people know about you, more the people share about you.
    • Generate leads: When the potential prospect see your advertisement many times a day on every other website, they will come back to your site. There is a very strong possibility that anyone who wants to buy some product will go for the brand they have been looking at all day.
    • Cost Effective: Retargeting gives a great ROI. Most of the people who really are in need of some particular product will get influenced by your ad. So, you will earn much more than you will spend on retargeting advertisements.
    • The Second Impression: You might not get the second chance to impress your crush, but can definitely impress your prospect in the second chance. If you think your website does not impress people and let them know the real power of your product, then you can show it in a better way in the retargeting ads.

    Limitations of Retargeting

    • Creepy: Your retargeted advertisement might feel creepy and annoying when people will see it again and again. Creepy in the way that not all people understand technology, so when they will see your retargeted ad, they will assume their privacy is at risk. And it will annoy people when you show the same ad again and again.
    • Time Consuming: If you don’t want your prospect to get annoyed by your ads, then you will have to create so many advertisements, which is both, expensive and time-consuming.
    • Waste of Advertising: These ads will be shown to the people who already bought your product too. So, your happy customer may start hating your brand.

    How Does Retargeting Work?

    Probably the most important question. Retargeting works as the system collects enough data to retarget the same user again. You can go to any retargeting service and pay them to do this for you. When someone will visit your website, they will show your ads on their platform. However, some information might be needed, but the companies still do not put their hands into any sensitive user data. Therefore, there is nothing to worry about when you see some ads on websites or Facebook or any other platform.

    Best Retargeting Platforms

    Some of the best Retargeting platforms are:

    • Google Adwords Remarketing
    • Facebook Remarketing
    • ReTargeter
    • SiteScout
    • Twitter
    • Criteo
    • Outbrain

    Tips for Retarget Ads

    • CTA: Call to action is as important in marketing as air is to us. Include some CTA in your retargeting ads.
    • Coupons: Provide coupons to the people who visited your website but didn’t buy anything. This might attract people as the reason for not buying the product, could be its price.
    • Potential Customers: You can retarget the visitors who spend a lot of time on your website. They might be interested in your product.
    • Stop Ads: Stop showing those ads which are not performing well. These ads can cause negative results.
    • Animated Ads: You can and you should use the animated ads to grab people’s attention.
    How to Run Retargeting Ads on Facebook

    Conclusion

    Retargeting is one of the most important parts of the internet today. This was the most innovative internet technology ever. The important thing to remember is that retargeting doesn’t need too much data and it definitely will not touch any of the private data of the user. You can choose any of the services out there, Google and Facebook are the best in this field though.

    FAQs

    What is the purpose of Retargeting?

    Retargeting helps in reminding your potential customers about your brand even after they left your website.

    Is Retargeting advertising effective?

    Retargeting advertising is said to be very effective and it is said to perform 10 times better than a normal display ad.

    Is Retargeting paid advertisement?

    Retargeting is a paid advertising strategy.

  • Top 5 Best Ad Networks For Publishers in 2022

    A business needs recognition and visibility so that it can flourish. It is not possible to be recognized if there is no visibility of the business and what it can offer. Here comes the role of an advertisement, a medium is used to promote a product or service of a business.

    Advertisements can be seen anywhere and at any time. They can be used for informing, influencing, and reminding the audience about the business. When we talk about the advertisement, one should know that it’s not that easy to advertise one’s business.

    The time we live in is not online advertising is the most prominent and most favoured one. Every business tries to use online advertisement in its favour and indulge itself in that category

    Proper steps need to be taken to achieve a quality advertisement for the product. Now, to get a slot for advertisement is not an easy job, so ad network here plays its part to simplify it. In this article, we will talk about the biggest ad networks that unite the publishers and the advertisers.

    “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

    What is an Ad Network?

    Ad networks mainly deal with online advertisements; it works as the middle person between the advertisers and the company that wants to provide advertisements.

    The ad networks focus on getting the perfect publishers for the advertisers according to their preferred price. It works on an auction basis and the advertisers can create campaigns using the ad network’s campaign –management panel.

    Ad networks use an ad server that helps in distributing the ads to the public, the advertisers want to target. It also works in managing the whole advertisement campaign and reviews the success of the campaign.

    There are several ad networks that help in connecting the advertisers with the publishers. In this article, we will discuss the notable Ad Networks that are famous for doing their jobs perfectly.

    InMobi
    Adblade
    Fyber
    Adcash
    Adsterra

    InMobi

    InMobi Website
    InMobi Website

    This Indian mobile AdTech company was founded in the year 2007 by Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, and Piyush Shah. At first, it was an SMS-based search and monetization business but now this platform deals in engaging the customers with the brands that have taken the help of InMobi to advertise their product.

    This is a multinational company with over 22 offices in over 12 countries with its headquarters in Bangalore. The best features are that it allows extreme reach that they offer to the premium publishers. The company is now headed by Naveen Tewari, who is serving as the CEO from the initial days. It also takes the pride to call itself India’s first unicorn startup.

    Adblade

    Adblade Website
    Adblade Website

    Founded in the year 2008 by Ash Nashed, this ad network is making people’s heads turn toward itself with its glorious service. Every month it reaches 500 million users and provides transparent in-depth Analytics.

    The advertisers get an exclusive and interesting format, which makes it more special. The campaigns can be monitored precisely by the advertisers.

    With the headquarters situated in New Jersey, United States more than 15,000 advertiser uses this platform to get publishers who are willing to host them. Not only that, with its great service, it has been rated the safest Ad platform in the United States by Integral Ad Science.

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    Fyber

    Fyber Website
    Fyber Website

    It is considered as one of the best ad networking platforms founded in the year 2009 by Andreas Bodczek and Janis Zech. With offering a huge number of ad formats it is considered as one of the best for exclusive brands and naturally used by them. It can be used to manage the age and gender of the target audience of the said brand.

    With its headquarters in San Francisco, United States, Fyber supports native ads, interstitial ads, and video ads. It provides special features like giving out notifications regarding bid loss and helps you in finding the reason for the loss in the bids.

    Adcash

    Adcash Website
    Adcash Website

    This global advertising ad network was founded in the year 2007 by Thomas Padovani. For all these years they are into providing high-class tools that will lead to a successful advertisement campaign. This platform is famous for providing amazing customers service and giving out an interesting and innovative solution for ad campaigns.

    One of its best features is its anti-fraud technology, which means it barred unwanted and fraudulent traffic to notice the ad campaigns and somehow take the advantage of the clients. The headquarters of this Adcash is in Tallinn, Estonia. Every day it is used by over 200 million users and reached a global audience.

    Adsterra

    Adsterra Website
    Adsterra Website

    Newest of the lot, this ad network is gaining recognition day by day for the services it provides. Founded in the year 2013 in Cyprus, interestingly in such a short time period, it has been able to attract and unite advertisers and publishers here.

    It provides traffic from over 18k direct publishers globally and also takes comparatively less time to inaugurate a new campaign. This network provides multiple ad formats to choose from for the advertisers. Not only that it is known for providing great customer service in multiple languages.

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    Conclusion

    The advertisement is the core factor of a successful business. It doesn’t matter if it ad is a small one or a huge one, if it can attract the attention of the target audience of the brand, the advertisement is successful.

    Finding publishers who are interested to host ads on their websites can be a tough job. So that is why ad networks make this job easier by being the intermediary between the advertisers and the publishers.

    FAQ

    Do ad networks make money?

    Yes, ad networks do make money by selling the inventories to the advertisers at a much greater price than what they have purchased them for.

    Which is the biggest advertising platform in the world?

    Google AdSense is one of the largest ad networks in the world.

    What is an example of an ad network?

    Google AdSense, Media.Net, BuySellAds and Conversant are some of the examples of an ad network.

  • Decoding the Secret Behind Coca-Cola’s Marketing Strategy and Campaigns

    Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands and selling 17 billion servings per day in more than 200 countries.

    The global behemoth is known for its marketing strategy of creating and maintaining its identity of bringing people happiness and unity. Coca-Cola owns four out of the five biggest soft drinks which are Coca Cola, Diet Coke, Sprite and Fanta.

    Coca-Cola was invented in the late 19thcentury and has continued to be in the top position in the beverage industry. In its long history, the company has been able to come up with unique and innovative marketing campaigns that have been extremely successful.

    Coca Cola generates 60% of its revenue and about 80% of its operations profit from outside America, which goes to show that coca-cola has strong brand recognition across the globe.

    The mission of the company is to refresh, inspire optimism and bring about happy moments in consumers lives, while the framework of the company is to address various elements of its business which are customers, partners, productivity, brands portfolio and communities. According to Business Insider, approximately 94% of the world population is aware of the red and white logo of coca-cola, pointing out the fact it has been successful in implementing its mission. The competitors of Coca-Cola is Pepsi Co and Dr Pepper Snapple. Let’s decode the marketing strategy of Coca-Cola.

    A Brief History of Coca-Cola
    Target Audience of Coca-Cola
    Coca-Cola Marketing Strategy
    Popular Campaigns of Coca-Cola

    A Brief History of Coca-Cola

    Coca-Cola has evolved a lot from when it first started, the company went from selling one product to more than 3,500 beverages, having affiliations with 500 brands selling 17 billion servings in a single day to more than 200 countries.

    Coca-Cola is the leading company in the beverage industry and first started out by being a soda fountain drink in Atlanta, Georgia in 1986, where it was first sold in a pharmacy. The soft drink was first discovered by Dr John Pemberton at Jacob’s pharmacy in 1986, that year he only had managed to sell 9 drinks in total.

    When the product was first produced by Dr Pemberton in the form of a syrup and sold for 5 cents a glass as a soda fountain drink. The carbonated drink was then changed from syrup to a drink that was said to be refreshing and delicious. Dr Pemberton then went on to partner with bookkeeper Frank M Robinson who suggested the name be changed to Coca-Cola. The company was incorporated in 1892 and its drink was first sold in bottles in 1894 and then first established internationally in 1904 in countries like Canada, Cuba and Panama.

    Dr Pemberton never realized the true potential of the soft drink he had created. Over the years he gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. Mr Candler who was a businessman from Atlanta went on to buy additional rights and acquire complete control.

    Target Audience of Coca-Cola

    The company brands range from sparkling soft drinks to juice and beverages while its customers comprise the general population which is divided according to their tastes and preferences.

    When it comes to flagship brands like Diet Coke the target audience falls in the age range of under 30 years as they are identified as the youth. On another side, the regular Coca-Cola is said to have a more mature target audience of 30 years and above.

    Also since the company has been around for more than 125 years it provides a nostalgic feel to the older generation 31 years and up. The vast range of different beverages have a minimum target audience of 12 years and older as the company is reducing the amount of advertising that targets children younger than 12. The company also does geographical segmentation depending on regional tastes and preferences.

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    Coca-Cola Marketing Strategy

    Coca-Cola is one of the most valuable brands in the world because it has one of the most successful marketing strategies. Coca-Cola is often associated with happiness, in fact, the words Coca-Cola in mandarin means “Delicious Happiness”. This is exactly what the brand stands for bringing together people and creating happy moments in their lives. The company’s products are now available in every country including North Korea and Cuba. A uniquely designed marketing strategy of Coca-Cola has been the reason behind the company’s reach internationally.

    In India, Coca-Cola first took over Parle Foods and acquired local brands like Thumps Up, Limca, Mazaa, etc. The combination of Indian and Western brands enabled Coca Cola to extend its global branding.

    In India, where people are price sensitive and prefer beverages like nimbu paani and tea over soft drinks, Coca-Cola managed to get a huge audience by following an intensive brand-building program.

    Coca-Cola has grown exponentially at the rate of 40% from 2002 by following the Affordability strategy and continues to grow in double digits since then. The consumer base has also grown from 162 million in 2006 to a whopping 233 million in 2004.

    The factors of Coca-Cola’s marketing strategy are:

    The Shape of the Bottle

    One of the reasons Coca-Cola has been successful is its consistency and the fact that everyone no matter of age or country can recognize the product. In 1915, when the brand was losing market share to hundreds of competitors, a national contest for a new bottle design was launched. This helped the customers to identify the original bottle and also made the product look premium.

    The History of Coca-Cola Bottles
    The History of Coca-Cola Bottles

    The iconic font and logo of Coca-Cola

    The iconic font and logo of Coca-Cola have remained consistent from after it was made, making it unforgettable for its customers. The logo was first made in 1923 when the company decided to use the font of the Spenserian script which at that time was only used by accountants. This made the company logo stand out from the others.

    Coca-Cola Logo
    Coca-Cola Logo

    Price Strategy

    From the year 1886 to 1959, Coca-Cola had a fixed price of only five cents. But further on in the years, the prices of the product kept changing in order to match up to its competitors.

    Slogan

    Even after 125 years and more the company has remained consistent in communicating one strong and compelling message in its slogans like “enjoy”, “You can’t beat this feeling” and “happiness”. Showing that Coca-Cola has always had simple and understandable slogans which can be relatable and translated in all the countries.

    Coca-Cola Slogan
    Coca-Cola Slogan
    The factors of Coca-Cola marketing strategy
    The factors of Coca-Cola marketing strategy

    Sponsorship to programs and events

    May it be any country, many of these events or programs that we watch on television have been sponsored by Coca-Cola making it one of the most recognizable brands. The company has sponsored American Idol for 13 years, Olympic Games for 90 plus years to even NASCAR to name a few.

    Coca-Cola Nascar
    Coca-Cola Nascar

    Having a global outreach

    The company has operational reach in more than 200 countries worldwide and sells its products in almost all countries of the world and continues to grow every year.

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    Share A Coke campaign

    The campaign first launched in 2011 in Australia and New Zealand, using 250 of the most common millennial names in order to market its products to individual consumers and to bring about brand awareness internationally.

    Through this campaign, the company encouraged its consumers to share a coke with a friend of that name. This campaign blasted on social media as everyone started posting pictures of it. This campaign soon spread in 70 countries and was successful everywhere.

    According to the Wall street journal, more than 125,000 social media posts referenced share a coke campaign from June to July of 2014. In over three months, the search term “Share a coke” saw a significant increase in America based Google searches.

    In terms of Facebook specifically, the company page earned 39% more followers and increased visitors to the page by 870%. This campaign was successful because the company went back to its roots by bringing people together and promoting friendship. Another reason it worked was that adding names to bottles gave it a personalized factor.

    The Fifa World Cup Campaign

    The World Cup campaign was created in celebration of the good that can be brought out by people who love a single sport. Coca-Cola was the biggest sponsor of the 2014 Fifa world cup, they also took this as an opportunity to tell the Coca Cola story.

    The company made a 2-minute long video ad for the world cup which was titled “One World, One Game”, which told a story of four football teams namely from Otsuchi, Japan; Eastern Europe, the Amazon; and Ramallah, Palestine, areas recently dealing with disaster.

    This video showed how football could unite, bring joy and strength to communities that are in tragic situations. The video came to an end with the teams being invited to the 2014 World Cup.

    Committed to taking the heartwarming story further, Coca-Cola flew a total of 1 million fans from over 90 countries to be part of the 2014 Brazilian World Cup. This campaign became popular because Coca-Cola created content that celebrated how football could change lives and communities while also working by the brand’s vision.

    The Happiness Machine campaign

    The Happiness Machine Campaign is one of the most popular marketing campaigns of Coca-Cola is open happiness was a part of the global integrated campaign Open Happiness. The goal of this campaign was to share happiness and surprising moments with the consumers.

    The Coca-Cola vending machines were installed in various places across many countries along with hidden cameras in the perimeter. They captured this campaign for about two days and made a video on its reactions to getting free coke or other things like sunglasses, flowers etc.

    The happiness machine campaign

    The machines required the customers to interact with the machines in any fun and weird ways to get a free Coke such as hugging a machine in Singapore, dancing to K-pop in South Korea, singing a Christmas carol in Sweden.

    The reactions of delighted participants were filmed and released as a series of videos across multiple platforms. The videos were uploaded on YouTube and earned millions of views and strengthened Coca-Cola’s image as a brand that spread joy.

    Conclusion

    These are the marketing strategies and campaigns that helped Coca-Cola to reach its place as an industry leader, even after 125 plus years. Coca-Cola Marketing Strategies and Campaigns show us how important it is to behave connections, remain innovative and keep its brand image and mission.

    FAQs

    What is Coca-Cola’s marketing strategy?

    Commercials, Print Media, Social Media Advertising, and Sponsorships are some of the popular marketing strategies used by Coca-Cola.

    What are the promotional tools of Coca-Cola?

    Newspapers, Billboards, and Magazines are some of the promotional tools of Coca-Cola.

    What are other drinks do you make other than Coca-Cola other than soda?

    Coca-Cola also sells organic tea, coconut water ready to drink coffees or even fruit juice, they have it all.

    What is the main marketing strategy of Coca-Cola?

    The main marketing method used for Coca-Cola is word of mouth.

    Open Happiness, FIFA World Cup, Happiness Machine Campaign, and Share A Coke Campaign are some of the most popular campaigns of Coca-Cola.

    Who invented Coca-Cola?

    Coca-Cola was invented by Dr John Pemberton.