Chrome extensions are something that helps marketers to improve their professional skills and overall work. It provides a better experience for the users as well. Marketers can use chrome extensions as it helps in providing various customized features for them. It makes the work easy and efficient and thus, better productivity on their part.
The digital marketing industry is growing super fast with various new trends coming along. Sometimes, it’s difficult to cope with the continuous change happening in the marketing industry. Marketers need to apply better SEO techniques and practices for dealing with the fast forward growth of the industry. For this, every marketer requires good and effective tools for the betterment of their work in their respective field. In tune with this, there are many chrome extensions that prove to be of great help for marketers like Grammarly, MozBar, Bitly, and more.
Top Chrome Extensions Every Marketer Needs
Number of Google Chrome Users (2015-2020)
Chrome extensions are of great use to people as they help them customize their chrome browsing experience. The following are some of the popular chrome extensions that help marketers build their skills and expertise in the marketing industry:
If you are a writer then Wordtune is your basic requirement as it helps to improve the content and also one’s writing skills. It uses AI technology to ensure a better quality of written content. It allows the users to enjoy its services for free and also offers a paid plan with more advanced features.
The free version of Wordtune gives suggestions about better writing ways and styles. It helps rewrite the content for more clarity and uniqueness. People can access its advanced features by paying for its premium plan. The premium plan has exclusive features such as smart paste, word finder, tone, length controllers, etc.
Headline Studio by CoSchedule
Headline Studio by CoSchedule – Top Chrome Extensions for Marketers
Headline Studio is free for all users. So, you can access all its features without paying extra money for it. A great headline is what catches a reader’s attention and thus, helps to increase the traffic. Headlines Studio is a chrome extension meant for optimizing the headlines after proper analysis of the content. It works for both words as well as phrases’ suggestions to help build SEO.
This extension has the data about the headlines of all the competitors depending on your content. After detailed research, analysis, and comparison with competitors, it gives correct remarks about your headlines. It is one of the best extensions for marketers that look for great headlines to make unique recognition among the competitor’s crowd.
Ahrefs SEO Toolbar
Ahrefs SEO Toolbar – Top Chrome Extensions for Marketers
When it comes to SEO, one of the most popular and usable chrome extensions is Ahrefs SEO Toolbar. It is responsible for providing all the data of the SEO data for each page or website that you visit. It includes features like keyword research, rank analysis, SERP positions, and many more.
The features of this Chrome extension are meant to make the work of marketing professionals easy and perfect at the same time. It allows you to access its features for free and is considered one of the most important extensions for digital marketing.
MozBar is of great help for the people who have to conduct research regularly. It helps users to save time and effort on analyzing and researching links. You can speed up your process with the help of an SEO toolbar designed to speed up your analyzing skills.
Writers that are involved in search engine optimization must be aware of SEO metrics. The SEO metrics get increased with the MozBar SEO tool. Its techniques work for all web pages. People can open a free account for accessing all the features of MozBar.
Keywords Everywhere
Keywords Everywhere – Top Chrome Extensions for Marketers
For SEO building, Keyword Everywhere is a vital chrome extension. People should use appropriate keywords for better experiences. It will speed up your research process by providing the best data for SEO building. People can search for various terms in the Keywords Everywhere for accuracy and transparency. Keywords Everywhere work for trend analysis. People get both free and paid versions of Keywords Everywhere.
The features of paid Keywords everywhere are better than the free Keywords Everywhere.
Grammarly
Grammarly – Top Chrome Extensions for Marketers
Poor or bad quality content means a shut-off for all the writers. The writers need to show creative ideas in their content without any grammatical errors. Grammarly Chrome extension is a savior for all the marketers who get rejected for poor grammar or content structure. Grammarly has detection features for grammatical errors, poor structure, unclear phrases, and sentences. The Grammarly extension is no less than a hero in the writing industry.
With this extension, writers can watch for their punctuation and typos as it gives a free correction for all critical issues. Grammarly also helps check the plagiarism of the content. It offers a paid version as well (Premium and Business Plans) that comes with more advanced checking. One can simply download the extension and forget to worry about grammatical errors.
The software company Bitly Inc. came up with an outstanding idea of shortening the URLs or links. Large URL links are not considered good, therefore, one needs to keep the URLs short and related to the content. With this extension, marketers can create perfect URLs for their business platforms. It will analyze the type of your content and then provide the most suitable URL for it.
Bitly is known for providing the most accurate link to build the quality of content or other sources. The best part about Bitly is that the users are allowed to customize the URL for better marketing purposes. Users get to have the options for both free and paid services. People can go for the paid services to enjoy more features and their smooth applications.
Conclusion
In today’s world, people are always looking out for ways to do their work more quickly and efficiently. When it comes to marketers, SEO is one of the most important things to be taken into consideration. So, to make the work easy and also perfect at the same time, chrome extensions come to the rescue. The above-mentioned are some of the popular extensions that every marketer needs to consider. These chrome extensions are available for free and some also offer paid plans with more advanced features.
The growing competition can kill the spirit of any writer if the quality of their content is compromised. Thus, in order to stay relevant with all the trends and compete with the growing competition, every marketer should use chrome extensions as an easy weapon to win professional battles.
FAQs
What are Chrome extensions?
Chrome extensions are software programs that allow users to customize their browsing experience. These software programs are built on different web technologies like HTML, JavaScript, and more.
Which are the most used Chrome extensions?
LastPass
Checker Plus Google Calendar
Grammarly
Loom
HubSpot Sales
Pushbullet
Is Grammarly completely free for all users?
Grammarly is free for all users. It also offers paid plans- Premium and Business for more advanced checking.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Lucep.
Initiating customers’ interest in your product is the foremost thing to do in marketing. Businesses in any industry have to generate leads to initiate their business. Lucep is a SAAS product that can be integrated into Facebook, Instagram, or Google campaigns to automate lead qualification. It connects the leads to the sales team and helps the business grow.
Read the startup story of Lucep, its founders, the industries it is serving, the marketing strategy, and more about it.
Founded in 2014, Lucep is a SAAS Startup to helps businesses in getting direct digital leads efficiently. It is a lead distribution platform.
The Lucep mobile app helps your business connect directly with your digital leads. Businesses can plug Lucep into their marketing campaign to automate lead generation.
Lucep – Industry
EdTech (global market): USD 85 Billion in 2021, it is expected to reach over 230 Billion U.S. dollars by 2028, growing at a CAGR of 15% during 2022-2028.
Automotive (India): Rs. 16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026.
Real Estate (India): Expected to reach US$ 1 trillion in market size by 2030, up from US$ 200 billion in 2021.
Banking (global market): The global digital banking market size was valued at $803.8 Billion in 2018, and is anticipated to reach $1610 Billion by 2027, growing at a CAGR of 8.9% during the forecast period.
SaaS startups (India): $8 billion in 2021, poised to touch as much as $100 billion in revenues by 2026.
Lucep – Founders and Team
Kaiesh Vohra is the Co-founder and CEO of Lucep and Zal Dastur is the Co-founder and COO of the startup.
“We don’t carry our personal prejudices or preconceptions when we sit down on a table to make a decision. I know Kaiesh since we were 10 and the bond that we share is beyond that of colleagues in an organisation…“It all started one evening when I was out with some friends, drinking, and Kaiesh called. He told me that he wanted to start off and that he wanted me to move to Bangalore and join him. He gave me 1 hour to respond. I made the call an hour later, and here I am”. – Zal Dastur, Co-founder and COO, Lucep
Lucep – The Idea and Startup Story
We handled several enterprise clients when we started off as a tech company to make calling queue management software, but in the process realised its unseen potential for SMEs. That is when the idea was born and we took it up right away. But then we were turned down by 3 major investors. Lucep is still bootstrapped.
Lucep – The Product and Service
Lucep is an automated lead response, qualification and distribution system that integrates into your existing marketing and sales technology stacks. The API can be consumed as needed, with the overall goal of improving your customer experience.
For example, form fills from Facebook Lead Ads or Google Adwords landing pages can be picked up by Lucep instantly through our integration with the forms, and pushed through into a CRM, responded to instantly using automated lead qualification sequences, and distributed to the right sales team member(s) as a callback request.
Lucep is still bootstrapped, and we send millions of leads to thousands of SMB and startup clients worldwide. At the same time, we are grateful for innovation support from companies such as Daimler and Metlife that has helped us develop dedicated solutions for them and other enterprise clients in the automotive, financial services, real estate and education sectors.
Lucep is still bootstrapped, but we are now working with the world’s largest companies in the verticals where we already have dedicated solutions. Lucep’s servers route millions of leads to sales and customer service teams all over the world.
Lucep automated lead qualification platform – One-time setup charges for platform usage, plus per lead cost based on channels selected. Custom pricing based on lead volume. Use our pricing calculator to figure out the cost per lead – https://lucep.com/get-a-quote.
Lucep – Customer Acquisition
The strategy for the first 30-50 users was to go after our own personal connections. Friends, family, ex-colleagues, and anyone we could think of that might find the tool useful. Once we got an understanding of which types of businesses and personas matched with our product and business then we started actively targeting people on LinkedIn with a compelling reason for them to talk to us. We used a combination of outbound calls and emails along with inbound from blogs, social media advertising, and email campaigns.
Lucep – Marketing Strategy
Our focus is on content marketing for inbound and email marketing for outbound, complemented by social media and event participation for raising brand awareness. As mentioned above, we have also participated in acceleration programs by Metlife and Daimler, which helped us develop enterprise solutions and generated more visibility and leads from companies curious to learn what kind of innovation we could bring to their sales processes. Most importantly, we make use of our own martech and sales app to improve and automate lead generation, response and qualification from our website, social, email and other digital channels.
Lucep – Challenges Faced
Our integration for a client required us to pick up social media form fills in a particular region and use our smart lead distribution algorithm to pipe the leads through instantly in real-time to the right sales team member in the right location nearest the customer.
The problem was that their social media in that region did not generate that many forms fill for it to be worth investing in, and it looked to be a waste. Then they decided to run a paid social campaign to generate leads and see if it made any difference. The results showed a 21% increase in qualified leads, as compared to their other regions running the exact same campaign. Since then, we work with clients who are already running paid advertising campaigns to generate leads. This shows the ROI from using Lucep (between 20-50% more leads qualified) very clearly when compared to their previous campaigns.
Lucep – Tools Used in the Company
A few tools which they use to run the startups are:
Marketing is the elixir of a business, if done properly it can take your business to the top of the world and make it invincible. It is the most important step of a business. Without marketing, the survival of your business and the accomplishment of the dream of your entrepreneurship is not possible. Therefore, before emerging into the path of business, you need to be aware of marketing and its strategies
Once anyone developed the marketing strategy there is a “7P formula” to evaluate and grow the business. The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. Staying ahead of the digital marketing game can be tough, especially in the world of more competition and many trends and tactics. As products, markets, customers, and needs change rapidly, you must continually revisit these seven Ps to make sure that you are on track so that you achieve the maximum results possible in today’s marketplace.
The marketing professionals who shape and implement a marketing strategy contribute directly to the economic growth of the nation. Marketing focuses on the most fundamental requirements of companies to identify customers, and research their needs and preferences. In this article, we will discuss the 7P of marketing, so let’s get started.
The product is the goods or services that the customer buys. When you market your product you need to think about the key features and benefits that the customers want or need. Ask yourself critical questions like “Is your current product or service, or a mix of products and services, appropriate and suitable for the market and the customers of today? Is the product or service you’re offering enough for your customers?”
The perfect product must be given value to the customers and also make a good impression. Some points you must keep in mind while deciding what product you should offer are below:
Quality
Image
Brand
Features
Variants
Mix
Support
Customer service
Use occasion
Availability
Warranties
Price
It tells how much the customer pays for the product. This refers to the pricing strategy for your products and services and how it will affect the customers. Your pricing should be in such a way that it brings profit to your business. It is the only element in the marketing that generates revenue others represent the cost. Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure they’re still appropriate to the realities of the current market and its trends. Many companies have found that the profitability of certain services and products doesn’t justify the amount of effort and resources that go into producing them.
Pricing positions you in the marketplace. The more you charge, the value or quality your customers will expect for their money. Some points you must be kept in mind are below:
Positioning
List
Discounts
Credit
Payment methods
Free or value-added elements
Place
The place is all about how the product is distributed to the customer. The place where the customers buy a product, and the means of distributing your product to the right place will be appropriate and convenient. The product must be in right place at the right time in the right quantity. Customer surveys have shown that delivery performance is one of the most important criteria for the supplier. Sometimes change in place increases the sale from the previous place.
The place also means the display of your products in customer groups it may be in varieties ways like High Street, Mail Order, or the more current option via e-commerce or an online shop. Some points you must be kept in mind are below:
Trade channels
Sales support
Channels numbers
Segmented channels
Market Segments for Method Products
Promotion
Promotion talks about how the customer is found and can be persuaded to buy the product. Promotion is the way of communicating what it does and what it offers to the customers. It includes activities such as branding, advertising, PR, corporate identity, sales management, special offers, and exhibitions. Promotion must gain attention, be appealing, and tell a consistent message above all to give the customer a reason to choose your product.
Promotion does not just mean communicating with customers. It is just as important to ensure your internal stakeholders are aware of the value and attributes of your products. Some of the elements of promotion are:
Marketing communications
Personal promotion
Sales promotion
PR
Branding
Direct marketing
People
This P of marketing says that the people who make contact with customers in delivering the product. The reputation of your brand rests in people’s hands. When you give excellent customer service you create a positive experience for your customers, and in doing so market your brand to them. Having the right people is essential because they are as much a part of your business offering as the products/services you are offering. Develop the habit of thinking in terms of the people inside and outside of your business who are responsible for every element of sales, marketing strategies, and activities.
To be successful in business you must develop the habit of thinking I term exactly who is going to perform each task and responsibility. Some points you must be kept in mind are below:
Individuals on marketing activities
Individuals on customer contact
Recruitment
Culture/Image
Training and skills
Remuneration
Process
It tells the systems and processes that deliver a product to a customer. The process of giving service and the nature of those who deliver are crucial to customer satisfaction. Having a good process ensures two things:
Small improvements in the processing or external appearance of your product or service can often lead to completely different reactions from your customers. Customers are not interested in how your business runs only matters is that the system works. Process in one of the ‘P’ which is frequently overlooked. Many customers will give up, go elsewhere and tell their friends not to use this company due to the poor processes provided by the company.
This part of the process is the first expression of a company that many customers have. As a consequence, this ‘P’ could be a great source of competitive advantage if used wisely. Some points you must be kept in mind about the process are:
Customer focus
Business-led
IT-supported
Design features
Research and development
Physical
The last ‘P’ tells the elements of the physical environment the customer experiences. A service cannot be experienced before it is delivered. Physical evidence refers to everything your customers see when interacting with your business. This includes:
The physical environment where you provide the product or service.
The layout or interior design.
Your packaging.
Your branding.
Almost all services include some physical elements even if the bulk of the customer is paying for them is intangible. The physical evidence demonstrated by an organization must confirm the assumptions of the customer. Restaurants are known to be 3 stars, 4 stars, and 5 stars. All such differentiation, and the target customer that accompanies such differentiation, is because of the use of physical evidence in marketing. Some points you must be kept in mind are below:
Once you implement all the 7P in your business, it is ready to rock. Marketing helps people educate about a business’s products, services and the business overall. If a business aspires to be successful then it must implement all the 7P step by step, without missing one. These 7P are the reason for proper marketing of several popular brands.
FAQs
What are the 7P marketing mix?
The seven P of the marketing mix are:
Product
Price
Promotion
Place
Packaging
Positioning
People
What is marketing mix?
A marketing mix consists of all the various areas of a marketing plan.
Being a wanderlust who wants to explore this beautiful world and earn millions at the same time is a dream for many. Imagine having a virtual office where there is no clock to haunt you about the deadlines and you have the freedom to move around anytime. Well, that’s not a dream! It simply means that it’s high time you become a Digital Nomad.
A Digital Nomad is a person who gets the chance to explore every nook and corner of this globe while earning bucks by working on the internet. A location-independent worker who can be a founder, freelancer, or employee. They can simply work with the help of a smartphone or a laptop along with a good internet connection.
“It was amazing to have the flexibility to build a temporary home anywhere in the world — as long as it had internet,” -Stephanie Lee.
The profession seems to be very alluring. In this article, we will talk about some Digital Nomad business ideas through which you can earn a lot of money and also the problems that a Digital Nomad faces.
Some of the best business ideas through which you can earn a lot of money while being a digital nomad are:
Get Yourself Free From Debts
If you have finalised to roam like a free bird then clearing all your credit card/debit card debts should be your priority. It’s not easy to earn when you have empty wallets. You must have enough to pay for your expenses in a foreign country. Imagine a scenario in which your wallet or phone gets stolen then how will you fight the situation being a digital nomad?
So before you start the journey of being a Digital Nomad get yourself free from all the debts. After that, your first step is to get a high-paying job. There are many jobs available which you can do anywhere in the world. So, learn some high-demand skills and start applying for jobs or projects.
Start a Blog
The principle phenomena to enter the digital business. Many bloggers with their quality content earn a good amount. You need to learn some basic skills in designing and maintaining a blog.
Before starting a blog you have to research a lot about the niche in which you will write. Many successful bloggers started their journey with no money and now they have reached so far because of their writing skills and creativity. You have to be enough creative to start a blog.
Travel blogging can allow you to make your passion into a career by expressing your travel experience to a group of audiences, across the globe. You can also become a part-time content writer or a freelance content writer. Many writers are getting paid a huge amount of money because of their writing skills and it is one of the greatest elements to improve your portfolio. So all you need is a good internet connection and a laptop and you are good to go.
Working Holiday Visas
A working holiday visa is a residence permit which allows you to travel, and work or study at the same time in the country issuing the visa to supplement your travel funds.
Australia, New Zealand, Ireland, Singapore, and Canada are the countries that offer foreigners, usually young adults, work on holiday visas. This is one of the best opportunities for you to earn while travelling. It helps you to stay in the country for up to a year, travel and earn at the same place.
Tour Guide
It is confidence and good communication skills that you need to become a tour guide. If you don’t have these skills you can easily learn them and after that, you can apply for a tour guide job in a company or you can also do this as a part-time job. If you have the art of engaging a group of people with a bit of humour and excitement, congratulations you can become a good tourist guide.
There are agencies that give you on-spot work and you can earn instantly from it. You can chit-chat with the people have fun with them and make their experience memorable and one of a kind. All you need is good research about a particular place and a few leadership skills.
Online Selling
The job of sales is quite lucrative abroad. Travellers can shop around the markets of the city and sell the stuff online. There are many platforms available where you can sell your items online. You can also do this through social media groups which are now on-trend in terms of social media marketing.
Other options include the middlemen jobs, where you sell and earn a commission. You can also make handicrafts, woollen garments, and accessories and sell them in the local market. If you are a real go-getter and unafraid of new people and places you can earn a good amount of money by sales.
Photography As a Career
Clicking pictures is so cool. Almost all of us like to click pictures and take videos of the places we visit and their majestic beauties. Well, for a fact that there are numerous people out there who can buy your pictures. If you have a professional camera and if you believe that you are a pro photographer, you can earn a good income from this work. You could create your website and sell your travel pictures.
There are many websites available where you can sell your photos online like Shutterstock, Getty images, etc. But you have to make sure that the quality of the image is too good. If everything goes well you can earn a lot of money passively.
Provide Professional Services
Are you a graphic designer, programmer, lawyer, or accountant? Then why don’t you extend your services online? Numerous websites provide a platform for professionals like you. You don’t need to tie yourself with anyone or any firm.
Build a portfolio that can blow people’s minds and try to build your network. You can also start your agency and attract new clients by providing a unique service. But here you have to have some unique skills which you can sell to the customers. You need to find a burning problem and a solution to that which you are going to provide.
Teach People Online
Have you thought of becoming a teacher? No!?But then you have a chance to earn some bucks easily. Online platforms like Unacademy, Coursera, and Udacity, are quite famous that giving a chance to everyone to upload their courses and earn money.
There are also many websites available where you can start teaching on an hourly basis. You just need to have good English speaking skills and you are well on your way to getting started. If you can manage to do online teaching while travelling, you can easily be a digital nomad.
Virtual Tutoring
Have a particular skill you can teach that would work virtually for tutoring?You can teach just about anything over Skype. This works especially well for teaching languages or subjects in school or even sometimes a musical instrument. You can search for virtual tutoring jobs on sides like Indeed and many others.
This is just like an online teaching job but here you have to find clients or students on your own. You can teach anything through video call but make sure you are the expert in that specific field.
Copy Editing
Are you aware of the AP Stylebook and The Chicago Manual of Style standards? Then you can work for print magazines and financial institution reports and non-profit newsletters. The job requires the skill of high accuracy and fluency in the English language. It is about reviewing the written material and rectifying grammatical mistakes. The standard rate is 30$ per hour in the U.S.
There are many startups where you can apply for a copyediting job. But before applying make sure you have excellent grammar skills and also creative thinking as is a part of this job.
Become A Web Developer
Website developers can be specific types of programmers.On the other hand, some website developers are simply digital artists who only need to know the basics of coding language to perform the job.
Web developers build, maintain, and fix websites. They either work using code with some sort of coding language or via a more intuitive content management system like WordPress. These people take an internet-based idea and, well, develop it.
They create and build the style, layout, look, and various functions of a website. They also take care of any bugs that make a site slow, unstable, or unusable in some way. This kind of digital worker is responsible for building, testing, and maintaining the proper functionality of a website. There are many courses available that you can take to become a professional Web Developer.
If you don’t know how to make a website, no worries!! You can easily learn it within one or two weeks. There are many online courses available on the internet where you can learn all the programming skills like HTML5, CSS, JavaScript, PHP, etc. You will need to learn these in order to become a web developer digital nomad.
Become An App Developer
The work of an app developer is similar to that of a website developer. But because the coding styles and languages are different, the skill sets needed are also different.As a web developer, an app developer takes an idea for an application—either a phone or computer app—and develops it.
They build the layout, functions, and features of an application. They test it, analyze its flaws, and fix any bugs that could hamper its usability. Some developers are responsible for making sure the app functions as it should for peak performance and user experience.
Again, as the digital age continues to reach new heights, the demand for talented app developers will continue to increase. Maybe you’ll become inspired by your travels and create an innovative app for fellow nomads!
Social Media Marketer
Nearly all major brands have a social media presence. They need someone to build, refine, analyse, and manage that presence.
Social media marketing helps create and maintain a brand’s public face. They’re instrumental in getting everyday consumers interested in and engaged with that brand via social media.
These digital workers schedule social media posts, run contests on social platforms, and respond to comments, concerns, and queries on a brand’s social networks.
In this regard, sometimes the social media marketer can double as a community manager by ensuring the brand’s community stays happy. No one can deny the ubiquity of social media in today’s business environment. That’s why social media marketers are a necessary and treasured part of any brand’s core identity.
So, the job of a social media manager comes into play where you have the task of increasing the followers and subscribers. There are so many groups and communities available where you can get or apply for a Social Media managing job. You can also start your own social media marketing agency and attract new start-ups. Here you need no money to get started, you just need some high-quality skills.
Virtual Assistant
A virtual assistant performs remote tasks across many fascinating industries, but the core of the job is administrative. Some virtual assistant jobs last a day, some for weeks or months. The median salary for this position is $15.57 an hour, and like any assistant, virtual ones need to be good on the computer, well organized and deliver what is asked. Having good communication skills and email manners helps.
Like other online jobs here also you need to have some skill set to apply for the job. If you are an expert on something then apply for remote jobs in that specific niche. It will take time to get the job but once you will get some experience you will be able to complete more and more projects.
Data Entry
Data entry work is location-independent which means, perfect for a digital nomad. It also doesn’t require investment in equipment or skills training. Data entry work boils down to entering information on a computer.
While it doesn’t require previous experience or a bachelor’s degree, the work does require basic computer skills, such as knowledge of typing, accuracy, and speed, as well as installing and removing software, creating new folders, sending emails, and using the internet.
Problems That Digital Nomads Face
Medical insurance
Wherever you are in the world, medical insurance is imperative, and you need a policy in place in case of emergencies. Digital nomads need to buy medical insurance, and several insurers charge between $30 and–80 a month. Although, if you remain in a location for a long time, it’s typically cheaper to purchase medical insurance in that country.
Keeping Your Possessions Safe
Digital nomads depend on technology; it’s the main reason they can have their lifestyle in the first place. They need a reliable smartphone, battery chargers, cables, and a portable and flexible laptop. Plus, depending on your career, you may need other expensive gear to do your job — cameras, monitors, keyboards, and so on. Whatever you need, you’ll need to carry it with you wherever you go or need to leave it somewhere safe.
Whilst insurance can replace the financial loss of broken or stolen equipment; it won’t replace the time lost or help you meet your deadlines. Keeping everything safe is a constant challenge.
Travel Disruptions
Travel defines the digital nomad lifestyle. That doesn’t necessarily mean they’re continually on the road though. Digital nomads typically establish a home base and stay there for one to six months at a time. The travelling part is when they take trips to and from that base.
This is where travel disruptions can cause issues in meeting deadlines. Any traveller will tell you, that wherever you go from destination to destination, there’s the possibility of delays and cancellations. This means potentially losing days and not hitting deadlines. It’s bad enough on vacation, let alone in the middle of a working week.
Surviving Financially
Digital nomads are often freelancers and don’t have any ongoing employment contracts. As with anything in life, excellent jobs can end at short-term notice, and surviving financially can be challenging. It’s very daunting to consider how to replace this loss of income. Typically, freelancers never turn down work, for fear of not having enough money when work slows down.
Conclusion
In today’s world, it is all about consistency, passion, and dedication to what you choose. If you match your abilities, skills, passion, interest, and motivation to these jobs you can surely earn a good amount of income while travelling. The idea of working while travelling is not so new, but how today’s youth is carrying the activity is far better than it was in the past. It is not as easy as it seems to be but if you have the willpower and encouragement you will do it.
FAQs
Who are Digital Nomads?
Digital nomads are people who are location-independent and use technology to perform their job. Digital nomads work remotely, telecommuting rather than being physically present at a company’s headquarters or office.
What do digital nomads need?
8 things every digital nomad needs to get their work done:
Hotspot.
Travel Bag.
Electronics Organizer.
Headphones/Headset.
Portable Charger.
External Hard Drive.
Lap Desk.
Relaxation Items.
What skills do I need to be a digital nomad?
5 Steps to Becoming a Digital Nomad:
Develop in-demand online skills. Many digital nomads work in fields like design, web development, and digital marketing.
Create a portfolio. Start building your portfolio of work so you can market yourself effectively.
Blogs often help set your business apart from your competitors. They bring out a uniqueness that differentiates them from others. It is mainly like a diary where you share what’s going on with your business and its new products and services. These insights can be available through blogs in front of your customers and potential customers. Through blogs, you can increase the traffic to your website, which can lead to an increase in your sales. There are several blog hosting platforms out there. Among all, one of them is Medium.
Medium is a blog hosting platform, which lets both amateur and professional writers and publications publish their work. Launched in August 2012 by Evan Williams, Medium is an apt example of social journalism, and a wonderful platform to read and write important stories because everyone has a story. Medium for business can be an appealing playground for adventurous marketers looking for new ways to associate their brand with great content.
In this article, we will talk about Medium and how it can be used for business. So let’s get started.
As already said, Medium is a kind of online newspaper or magazine. It is an online publishing platform. Anyone can use it for free and start writing their journey or start their journey of writing. Mostly, people use it as a casual blog to write about their everyday thoughts. Many people like to write consistently whereas many people just write on particular topics on particular occasions.
How Medium Works?
Just like other social media, people can react to your content by liking it, however, it is called ‘Recommend’ in Medium’s world. When people recommend your content, Medium starts showing it on others’ feeds. Moreover, people can comment on your content to ask for any query or to appreciate it. One can choose to follow other writers and read their content on Medium. As it is all free, they have a good amount of visitors per month.
On average, Medium has somewhere between 85 to 100 million users per month, which is a big number. Unlike other platforms, Medium lets you reach new readers too, who otherwise wouldn’t even know you exist. As per the 2021 reports, the website had an average of over 182 million monthly visitors in the first 6 months of 2021.
Some other great features of Medium include connecting to your Twitter or Facebook followers automatically so that they can read your content. Moreover, Medium lets you import your content from other platforms too. One of the best features Medium provides is the stats of your content. It not only tells you how many read your content, but how many made it to the end and how much average time it took them to read your content.
How to Use Medium for Business?
Medium is an amazing platform that lets you reach a huge audience, and thus it can be used profitably for your business. Let’s have a look at how to use Medium to drive traffic to your website.
Discovery
Get yourself discovered by other people who might be interested in your content. The medium can show your content on the feed of anyone who might like your writings. When people will know about you, they would want to know about your product or service.
Drive Traffic to Your Website
Provide a link to your website in your profile and divert some traffic. Because of your good content, some people might get converted into your customers. Just stick to your niche and write great content.
Research the Trend
You can use Medium to research the trends in the market. Just keep reading the blogs and be updated. You might think that this could be done via Facebook or other popular social media, but if your product is related to writing, then Medium is the best. You can use Medium to connect with the writer’s community and observe them. It will help you to become a better writer in the future.
Form of Side Income
If you are new to the startup world, also a good writer and want to have a side income, then Medium is just perfect for you. Join the Medium Partner Program. With this, you can earn from your blogs. However, you will have to pay some money before entering this program. The Medium Partner Program works with people who love your content and clap for you. To avail of the clap feature, they have to pay some money. Medium pays you whenever someone claps. So, yes, you can earn from Medium blogs.
Easy to Set Up
Unlike other platforms, Medium does not include any typical features. You can easily make a blog and publish it. All you want to know about is good writing. You don’t even have to add any plugins, neither you have the option to do so. Therefore, you don’t have to hire someone to set up a Medium blog if you want to.
How to Integrate Your Medium Blog Into Your Website?
Although there are many tools available out there that can help you to integrate your Medium blog into your website. Here, we are guiding you with SociableKit. We believe, the process of other tools will be much similar to theirs.
Create a free SociableKIT account and log in.
Click the “+ Create SociableKIT Solution” button in the upper right corner of the dashboard.
Enter the name of your Medium feed.
Select “Medium Publication Feed” on the drop-down.
Enter your Medium publication feed ID.
Click the “Proceed” button and design your feed as you like.
Click the “Embed on Website” button in the upper right corner of the dashboard.
On the pop-up, click the “Copy Code” button.
Paste the embed code
Medium Membership
Medium offers users subscriptions from $5 (monthly) to $50 (yearly). With the subscription, the customer gets to access exclusive content, audio narrations of popular stories and an improved bookmark section.
Industries Which Can Benefit From Using Medium
The industries or niches where a Medium is a great tool for success are:-
Life Lessons
Business
Entrepreneurship
Startups
Culture
Technology
Politics
Conclusion
The Medium can be used in many other ways than hobby writing. Even the best thing about business is that marketing is limited by nothing. You can market from anything, anywhere. Blogs are a good option to interact with your customers, try creating a medium blog today and talk about your business and its products and services.
FAQs
What is Medium?
Medium is an online publishing platform. Anyone can use it for free and start writing their journey or start their journey of writing.
How to create a medium account for business?
To get started, you’ll need to sign up for a Medium account using Twitter, Facebook, Google or your email address. Sign up for your Medium account.
Is the medium partner program free?
You make money writing on Medium through Medium’s Partner Program. It’s free to join, and the process is straightforward.
Every good marketing technique requires a strategy and content forms the core of this strategy. The leading goal of using content marketing is to create brand awareness. Using the content wisely would not only help you get more customers but also in reviving and strengthening the trust of older ones.
Today, most brands including the big ones like Microsoft, P&G, Google, etc. are using content marketing. But, do you really need content marketing for a successful business?
The answer is yes. If you are still asking why we have listed below the areas where content marketing will help your business to grow:
By creating awareness about your products & services.
By building a strong and loyal relationship with your customers.
By reaching your target audience with solutions.
By developing a community around your brand.
By boosting your conversion rates.
Owing to all these reasons content marketing has emerged to be not just important rather mandatory for the success of any brand across the globe.
There are several tips and tricks that will help you master the art of content marketing. For example, posting fresh content regularly would help you to earn links, rank on SERPs, and also in driving social engagement. However, to get the desired results a good content marketing strategy is as crucial as good content itself. This means the right content must reach the right audience at the right time for the right reasons.
This has become especially important in post COVID times when most companies have to cut down the cost of marketing owing to the future uncertainties. As per the studies, the overall revenue spent on marketing has declined from 11% in 2020 to 6.4% in 2021.
This has resulted in businesses rapidly moving towards online forms of marketing resulting in a sudden boost in demand for compelling and valuable online content. Owing to this the revenue for content marketing has increased several folds worldwide.
As per statistics, the overall worldwide revenue for content marketing which was around the U.S. $42.2 billion in 2018 has increased to the U.S. $76.09 billion in 2022. Moreover, this revenue is expected to increase to the U.S. $137.2 billion by 2026.
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So if you are struggling to develop a perfect content marketing strategy for your business, you have ended up at the right place. In this blog, we will share the best content marketing strategies for 2022.
Before you begin devising your strategy, we must first understand what all will we require for it i.e. the key elements of a content marketing strategy.
There are five key elements that must be clear in your mind before you begin your planning. These elements will help you come up with the perfect strategy and take your business to new heights. They are:
Audience Persona
Before you feed them, you must know what they like. For a successful content marketing strategy, you should know the persona of your target audience. Their choices, preferences, expectations, etc. everything should be clear.
This is also sometimes called buyer person. It will enable you to bond with your target audience through effective communication.
There are a number of ways to do this:
Review the analytics of your website: Make category-wise notes on your audience includes. Divide them into groups like customers, potential customers, visitors, etc. This way you can identify your target audience as well as their pickings.
Conduct surveys: The best way to know what they like is to directly ask them. This would save you from making assumptions. Leave small one-word or one-sentence answer-type questions for your visitors. Review the poles to get a clear picture.
Analyze the latest trends: Whatever your business is everything changes with time. To sell better you must always remain updated. Explore the market regularly to know what your customers might be expecting from you. Keep revising your products as per the need.
Track your competitors: “Keep your friends close and enemies closer.” This might sound dramatic but is true for any business person. If you wish to stay ahead keeping track of your competitors is imperative. See what makes them desirable to the customers.
Overall knowing the challenges, preferences, and priorities of your audience would help increase your conversion rate.
Positioning & Brand Storytelling
The story of your brand and the positions of your products should be clear. This will help in providing a consistent experience to the audience even when they visit you through different content channels. Moreover, as multiple individuals are involved in developing content a clear story will also help them create the right image of the product.
Knowing your existing and potential customers as well as your top competitors is very important. Further, knowing the unique value of your brand, and the challenges it is helping to resolve would be very useful in creating your brand story. All this together will aid in bringing your brand forward as a better and preferable choice for your customers, over your competitors.
Content Marketing Mission
It is actually a statement meant to answer all your questions regarding content marketing. This describes the target you wish to accomplish using content marketing.
This may include questions like “why to create content, who is your target audience, how to reach them, what goal will you accomplish through this?” etc.
This must also focus on the unique value you wish to provide your audience through your content as well as your detailed business model. Doing this will help you identify the right format for your content.
Business Case
The ultimate aim of your content marketing strategy is to get more business. Therefore, documenting a well-defined business case is highly crucial. The business case will assist you in identifying your business goals and how your content marketing strategy will help you in achieving them.
Moreover, it will also recognize the resources that need to be invested in your strategy to generate desired results. Benefits, costs, and risks related to a content marketing strategy can be easily figured out using the business case.
Action Plan
Finally, you will need an action plan that covers all your goals. This should include everything starting from the format and language of your content, content topics and campaigns, channels for promotion and distribution, as well as publishing and managing your content. Creating an editorial calendar can also help you with your plan.
7 Steps for Creating the Best Content Marketing Strategy
In this section, we will share with you the 7 most powerful steps to craft the best content marketing strategy for your brand. So let’s begin.
Categorize Your Audience and Content
As described in the earlier section, you must have your audience persona handy and segregated it into different categories. However, an important piece of advice here is to not consider any of these categories useless.
The visitors of today may turn into your loyal customers tomorrow it all depends on what you have in offer for them. So, observe the activities of every kind of audience you have.
Usually, an individual connects with the brand slowly. They may just scroll down through your websites for months before they finally decide to take an action. It takes time for people to trust a brand and its products.
Moreover, remember that you would buy a product on the advice of a friend, not a salesperson. So, try to be a caring friend to your audience whom they can trust. The best way to do this is to provide them with the right information. For example, if you are a skincare brand, tell them about the skin requirements and basic skincare tips before you actually introduce them to your product.
Having said that don’t forget that your ultimate goal is to increase conversion rate and that will only happen if your audience remembers your product. Integrate your brand with every story you tell your audience. They should get comfortably aware of everything you are providing.
The customer must feel that you genuinely care for their needs. Once they start trusting you try to resolve their problems by extending your relevant product. A clear call to action is extremely important at this point.
Another important thing to remember here is that no customer will buy every product. Each of them has different requirements. Hence, you must serve them accordingly.
The book “Business model generation” written by Alexander Osterwalder and Yves Pigneur talks about the Empathy map based on a comprehensive approach. They describe it as a collaborative tool that will help you understand and connect with your audience better. It actually promotes walking in the shoes of your customers.
This concept focuses on adopting the audience’s perspective to understand their needs. This will provide you with an overview of what they think and feel. Also, you can decipher the factors that will encourage them to develop a strong relationship with you.
The audience is looking for the solutions to various problems they have and your responsibility, as a marketer, is to fit your product into their requirements.
Setting Your Content Marketing Goals
Your content marketing goals must comprehend the overall goals of your company. By looking at the wider scenario you will be able to make a better analysis of how can you actually make every content count.
You must also identify suitable content marketing metrics for your business. They might be primary, for example, the direct revenue generated by content marketing, or secondary, for example, organic traffic, SERP rankings, etc.
Further, consider the resources that are available to you. This will let you set motivating yet practical goals that are specific, measurable, and achievable. Setting the timeline and using realistic benchmarks to assess the goals is also very crucial.
There are a number of frameworks that will help you through the entire process of goal setting and tracking. Key Performance Indicators can be of great help if you are trying to set higher goals for your business. However, if you are worried about the complexities or intricacies of most frameworks as a beginner, we would advise you to go for OKRs. Objective and Key Results will help you set agile goals and track your performance through key results.
As a leader make sure to involve your team in every discussion. Ask for their opinion, and see how some of them may surprise you. Allow them to set separate goals individually or for the teams. This will make them feel more independent and important. Also, it will encourage them to work more efficiently towards the goals.
Analyze Your Existing Content
There are almost 1.17 million websites on the internet that produce around 70 million blog posts every month. This data is enough to bring your attention to the quantity of content available for your audience. Hence, if you want to have more engagement with your audience focus on quality. It is important to remain active but, it is equally important to maintain eminence.
This is why you must analyze the content that already exists on your website. Also known as content audit it is done by most successful companies annually or half-yearly. The basic idea here is to analyze the existing content to identify the best-performing topics and keywords. Also, it will help you recognize the communication channel most preferred by your audience.
When implemented correctly it can help in generating more organic traffic, securing better ranks on SERPs, as well as in boosting the engagement of your content.
Editorial Plan and Content Calendar
To create an editorial plan and content calendar is to allocate your resources and recognize your limitations. You should be absolutely clear about your content marketing goals at the beginning of the year.
After your goals are set it is extremely important to prioritize them. At this stage, you can actually identify opportunities to experiment and at the same time create a plan that will save you from making blunders.
Your entire plan should be based on what services or products you are offering, renewing, or launching for your audience. The plan will include the roadmap for the product campaign and recognize the resources needed to implement it. It should also be able to estimate the potential gains.
Creating an excellent editorial plan starts with finding relevant topics. You can use various paid and unpaid tools available for this purpose depending on your budget. These topics must be in the interest of your target audience. Try looking for content that is evergreen. This means that your content should be sustainable yet fresh for the readers.
Topic Selection
It should always top your priority list. Majorly there are two factors that help you in topic selection. First, whether it will sound attractive to your target audience, and second, does it have the ability to achieve conversions.
If you have a problem finding a large number of topics try to create topic clusters. These are several inter-related topics that share the same central term with other relevant subtopics. This will help you establish yourself as a pioneer of that particular topic amongst your readers making them trust you even more.
Also, before you finalize your list of topics do not forget to dive into the content of your competitors. It might prove really useful in finding relevant topics, formats, or keywords. For more ideas you can also visit the other content publishers, for example, influencers, online magazines, etc., that share the same area of expertise.
Your content plan should be such that it covers all the aspects of the customer’s journey. This is highly important as you will have a variety of audiences visiting your site for a variety of purposes, this is known as the customer journey. You must have content for each of their need.
The different aspects of a customer’s journey include:
Recognition: Recognition is when an individual recognizes you as a brand and begins interacting with you.
Contemplation: Contemplation is when they start considering you for their needs.
Selection: Selection is when they select you to help them with their issues.
Retention: Retention is when they start relying on your product for their requirements.
Endorsement: Endorsement, is when they start recommending your products to their nearby people.
Prepare a list of your topics based on these factors. Once you have the list in hand, decide a deadline for each topic and put the schedule on your content calendar. This will keep the information handy and organized. You can also track the progress of a project at any point in time and not miss a deadline.
Content Development
The entire process of content marketing revolves around the content. You cannot afford to make mistakes in this area. Even when you want to speed up the entire process and reach your goal with rocket speed, you cannot compromise the quality of your content.
The originality of the content is most important. No matter how well you write if the content isn’t original neither the audience nor Google will give weightage to it. For good quality content apart from reading the resources online also include your personal opinion, knowledge, and experience while writing.
Do not just focus on specific areas rather include diversity in your topics. More diversity means more engagement for a variety of people. Use graphics and images to keep your readers engaged. Whenever possible provide statistics for better understanding and acceptance of your content.
Repurpose your content into different styles to make it reach a wider audience. For example, you can create podcasts, infographics, or even videos out of a blog after publishing it.
You can also include User Generated content for your website. The top positive comments you received, or videos or photos shared by your customers, share all on your website. This will attract a lot of positive attention to your product.
Content Distribution Plan
As discussed in the earlier section, good content is only valuable if you can make it reach the right audience at the right time. Even the best content becomes worthless without proper recognition. For this, you need an excellent content distribution plan.
There are majorly three channels for content distribution. They are:
Owned media channels: Includes blog posts, landing pages, newsletters, social media profiles, etc.
Paid media channels: Includes social media ads, influencer campaigns, sponsored content, etc.
Earned media channels: Comments, shares, mentions, guest posts, etc.
Basically, the purpose of all of these channels is to publish your content and promote your products. While you plan your content distribution analyze all the channels. Use past performance and experiences to identify the best suitable channel for your audience. Also, look for other new alternatives available in the market.
Align your messages and goals across all the channels to provide a clear picture of your brand and products. The omnichannel approach is considered the best to bring your product to the attention of your audience.
Focus on content optimization and content quality to get desired results. The main target while developing any kind of content should be to improve user experience. The readability of the text, the tone, and format, everything should be as per the convenience of your users.
Regular Update & Analysis
Content marketing is a regularly evolving process. Therefore, the evolution of your content is also mandatory. Analyze the performances of your previous content to understand where the audience connects the most and where they don’t. These are the signboards for the success of your content.
Identify the content with the best engagement and conversion rates, and develop more similar content that intrigues them. There are four essential metrics of content marketing that decide whether your content is valuable or not.
User behaviour: See how users react to a particular type of content. How much time they spend on that page or the number of new or returning visitors. Identify your top-performing pages.
Engagement: The comments, reviews, and shares are all signs of engagement. Look at them to know the worth of your content.
SEO outcomes: The dwell times, backlinks, organic traffic as well as keyword rankings will define how often you will appear in searches.
Company revenue: Nurturing old leads, generating new leads, cost per acquisition, conversion rates, etc. will help you identify the best and worst content on your site.
Examine your content based on the above factors to decide upon the future course of action in your content marketing plan.
Conclusion
Like any other industry, the trends in content marketing also keep changing with time. However, if you understand the basic principle your brand will sustain all the changes and still stand strong.
Understanding your customer and winning their trust is the ultimate key to becoming a master of content marketing.
P.S. Special advice for beginners: Don’t jump into the rat race immediately as a single wrong decision can ruin your goodwill forever. Keep optimum pace and take time to establish yourself amongst your audience. Build trust as well as brand value. Soon the audience will start engaging with your content.
FAQs
What is a content marketing strategy?
Content marketing is a marketing strategy that is built to attract more visitors, create high-quality content and rank higher on Google.
What are the 4 pillars of content marketing?
The four pillars of content creation are originality, relevance, engagement, and relevancy.
Being involved in a business means being a competitor among several others. Value and appeal are always at the top of people’s minds. Whether you’re the biggest fish in the ocean or not, you must know how your competitors work. Want to know their secrets? Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.
Analysis and studying your competitors can reveal a lot of information that you may have overlooked. This information can help your business grow tremendously and bring in new customers. Getting to know your competitors not only helps you be prepared but also helps you learn from their mistakes. That being said, let’s look into how to analyze your competitor.
Before you head on to analyze your competitors and take in information, there are a few questions you have to ask yourself. These may be according to your preferences depending on the business. These questions when answered should help you gain an advantage over your competitors. You will be more focused and organized once you have an overview. Some of these questions can be:
What about my competitor’s business do I want to know the most?
These questions will help enhance the speed of your analysis process.Having a vision is crucial as it can be overwhelming to process all the information together. Once that’s done you can begin analyzing your competitor.
How to Analyse Your Competitor?
You might be surprised how a simple and easy-to-do analysis can reveal a lot about your competitors. This information can help you gain an advantage over them and improve your own business. Here we’ll look at 5 simple steps to analyze your competitor. The tools and methodology will also be explained for each of the steps below:
1. Identify and Evaluate
The first step is to identify your competitor. This means that you need to collect more statistical information rather than the company name and description. Finding out exactly where they rank up and how dominating they are will help you to evaluate their threat to your business. There are several free tools available to help you assess your rival.
SimilarWeb is a web traffic and analysis tool used by several businesses. It allows you to get the SEO rank of a website and details such as engagements, traffic by countries, the sources of traffic, etc. It even shows you a list of similar websites and competitors. This data can reveal their source of customers and a general idea of how good their website is. You must evaluate your results and understand your competitor before moving on to the next step.
SimilarWeb results (Identifying your competitor)
2. Tracking and Spying
Observation is key when performing an analysis. Toknow exactly what your competitor does to maintain their position you must observe and track their actions. This is rather an easy thing to do in this digital era where nothing goes unnoticed. Observe them for a specific period. This could be anything from a week to an entire month depending on the kind of results you get. Try to visit their website often. What changes are they making concerning the industry? This could be the information that your business is lacking or something you could improve at.
Tracking Your Competitors
Some tools make this process much easier. Google Alerts and Brandwatch can track your competitor and give you alerts when certain events are triggered. These events can be when their traffic goes up a certain number, a certain page gets more visits or a social media post on trending. Tools like BuiltWith help you track the technologies used. Once you get these alerts, you can personally read the posts and know exactly what they did to get the extra attention. Progressive tracking can give you valuable insight into an organization.
Spying on Your Competitors
While on the other hand, one of the tricks that can be used in getting hold of trending advertisements of your competitors and their their ad strategies is Ad Spying. Ad spying tools like AdSpyder help in spying on the competitors’ ads on all the major social media platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing.
3. Find Out What Makes Them Unique
Every business has something about them that makes them different. When it comes to marketing it’s not just the product that makes a difference. Look into their socials, try to find out exactly how they advertise besides their website. How are the targeted customers drawn to them? Why would someone pick them over your business? Find out these factors and use them to boost your business. Although this doesn’t mean you should steal ideas from your rivals. It means that you can gain insight and use it as inspiration when you do your marketing.
4. Analyze Customer Ratings
Look at the business from a customer’s point of view. What seems appealing to the customers may be what drives their business. Check the rating and reviews of the product or business using platforms like Trustpilot and Sitejabber. Knowing what the customers think about a service can help you get a direct overview of the company. You can also use surveys and analytical tools for this purpose. Customers fuel the business. Knowing the customer mindset can help you understand the business marketing efficiently. This also helps you test the positive and negative aspects of the business.
Sitejabber reviews (analyzing customer ratings of a competitor)
5. Evaluate Strengths and Weaknesses
No business is perfect at what they do. Yet they are successful because they’re good at certain things. These are defined as the strengths of any business. While analyzing your competitor it’s important that you know and accepts their strengths. Learning from your competitor and getting better is a huge benefit for any business. There are also weaknesses. These could be anything from a flawed marketing strategy to bad customer service. Knowing the weaknesses of your competitor allows you to exploit them by doing the deed better yourself. You not only have a chance of converting customers to your side but also improve in the long run.
FAQs
What is Marketing analysis?
Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.
What are the 5 steps to analyse your competitor?
Identify and evaluate, Tracking and spying, What makes them unique, Analyse customer ratings, and Evaluate strengths and weaknesses.
Why must one track the actions of competitors?
To know exactly what your competitor does to maintain their position you must observe and track their actions.
It would be stupendous when a single application bestows multi-services to its users from delivering solicit requisite assistance and accessing the digital payment for acquiring products. Epiphany Gojek is considered beyond an app and so-called ‘SuperApp’ that functions in providing abundance services from transport & Logistic Brands, digital payment, food & shopping, Business, Daily needs and Entertainment (Booking Tickets).
Gojek is an Indonesia-based SuperApp which originated its operation in 2010 by Nadiem Makraim, Kevin Aluwi and Michaelangelo Moran with an idea of transport service, where 20 motorbikers joined the crew of Gojek.
Within the subsequent 2 years, the company intensified its services to the next level and launched Gojek App in 2015 with nearly 30 million downloads. In 2017, Gojek succeeded to get 17th rank and made the first South-East Asia company appear in the list of ‘Forbes’s 50 companies that changed the world’.
Apart from that, the company gained national attention in receiving- Best Indonesia Mobile Application 2015 and Best Startup, in 2017 the company received Indonesia’s Most Admired CEO and Most Creative in Solving Economic Challenges 2017. Later In 2019, It received BrandZ Top 15 Most Valuable Indonesian Brands.
The company obtained its heyday by starting a call centre for transportation services named- Goride, GoCar, Gobox and more in Indonesia and now became an on-demand multi-service platform in seven Cosmo political countries- Vietnam, India, Singapore, Indonesia, Philippines, Malaysia and Thailand.
Gojek marketing strategy includes the following strategies:
Product Strategy
Vikrama Dhiman, head of Product, Gojek interviewed about the progress of an on-demand company- Gojek with the help of Product strategy. As said, Every business exists for a reason- Profit, which is merited only when the business renders products & services to people.
Hereby, Gojek implemented a product strategy in the right way- Releasing product at the time of high demand, ameliorate the product’s features in order to compete in the market, track user flow & design the product according to their preferences.
Besides, Gojek highly underscores on developing technical specifications as the company relies 90 percent on the online platform for its services, especially during this ongoing pandemic.
Pricing Strategy
Business should be very chary in pricing the product & services in order to survive in the market. If the company plans to lower its price in the services which will reflect augmenting in customers but challenging to accomplish the purpose of business- Profit.
On the other hand, pricing the products higher brings fewer customers and ultimately leads to no services and profit. Gojek repudiated the price war in their business, as they have lost a hefty amount of funds to establish stable finances. Since its incorporation, Gojek initiates its services at an affordable price especially in GoRide and sometimes renders service without expecting any returns.
Distribution Strategy
Gojek burgeoned its distribution channel in more than 167 cities in Indonesia. The company has become a pioneer of omnichannel applications that connects customers to access various products & services via the online and offline platform. Moreover, the company implemented omnichannel by setting up offline booths, drop-offs sites in the supermarkets, collaboration with other e-commerce and availability to order from Gojek websites.
Promotion Strategy
Producing and selling the products is a predicament task for a business, for that they should be cognizant about the upcoming product to the targeted audiences, notably, promoting is the only way to entice customers as well as make them acquire the products.
Promotion subsumes- advertising, sale promotion, selling, direct marketing and publicity. Therefore, Gojek created brand awareness by customizing & personalising the products and services, Providing bolsters to other brands to build an affiliate relationship, social sharing to attract netizens, and improving products & services by analysing feedback.
Social media strategy
Gojek on Instagram
Gojek has indeed been active in all social media by managing and creating content related to daily posts and the proclaiming of larger campaigns. They are involved in various online events by utilizing current trends of the digital world.
Furthermore, the company constantly observes & tracks new social media tools, engage with other brands ambassadors, gathering insights that will hype the content and brainstorming the targeted audience to persuade them to make a purchase.
Segmenting, Targeting, and Positioning Strategy of Gojek
Monthly Active Users of Gojek
Gokej always aims to set their geographical segmentation in the most populated urban areas to entice potential customers, for example in islands of Java, Bali etc. Additionally, the company set up various offline shops for multiple needs and varied retailers & service providers engaged at each shop.
Gojek targets citizens who have the potential to earn Gojek services, mostly they attenuate on urban people as they seek transport, shopping services, payment services and so on.
Gojek Positioning helped the company to grow even more high heights, by developing essential products for particular segments. For instance, the company currently operates in seven countries, and they attenuate more transport services in Indonesia.
There is always space for improvement and Gojek is making sure that they are filled properly. And the only and important way to get to know the issues is by directly getting suggestions from the customers.
The company’s current campaign took place in Singapore, their first international campaign was a huge success and the people loved their idea of creating frictionless rides. During their campaign, the company has also revealed the logo of their new brand through a visual conceit of a city.
Gojek Marketing Strategy in Covid 19
Gojek’s 3 step strategies have come into use in recent times. And has been helpful for the people and partners during the enforcement of PSBB in Jakarta until April 23, 2020.
Their first step is they have broadened the service for food, staples and other daily urgencies. They are delivering food to an utmost distance of 25Km.
Secondly, they are providing services to the “COVID-19 prevention points” also, to help the people who have to travel for work or other important things.
Competition is what keeps us going and pumped up to do better, be it in the physical world or the digital one. Lately, the competition we face in both of these worlds seems to be growing exponentially, as does the will to stay ahead. Digital marketing is one of the domains where staying ahead of your rivals is extremely important, not just to generate greater revenue, but sometimes to even stay relevant. This is where Ad Spying comes in.
Ad Spying is a method of keeping tabs on your competitors to know their keyword strategy, tracking and comparing SEO rankings among your rivals, along with viewing and monitoring your competitor’s ads. Ad Spying tools help digital marketers with exactly the same regime, acting as a tracking tool, gathering data on your competitor’s marketing strategy.
What are Ad Spying Tools?
Ad Spying tools are built for Digital Marketers who wish to track their competitor’s keyword strategies, compare their SEO rankings, and monitor their ads to help develop better strategies. These tools even notify you if any of your competitors use a keyword that you added, or even if there is a change in your position in the ad rank. Depending on some specific keywords and your settings, Ad Spying tools run several times a day, and offer you a comprehensive view of the search results, comparing you with your competitors.
There are a lot of Ad Spying tools that give you different results, with a wide range of data, and it is never easy to choose the one that suits your marketing strategies better. However, comparing some of the best Ad Spying tools, we bring you the list of 10 of the best Ad Spying tools, used by some of the best and most successful content marketers, so you can make your pick.
AdSpyder is considered one of the most popular ad spying tools out there to spy on your competitor’s ads. Apart from that, it also lets you analyse the competitor’s SEO strategy so that you improve your own conversion rates and increase your revenue. You can analyse their competitor’s Facebook advertising campaigns and can get in-depth information about them. It can help you with the analytical insights of your competitor’s ads and it works on numbers of platforms at the moment, they are Google Search, Google Ecom, Facebook, and Display ads from Yahoo!, GDN, and other popular networks like Bing, YouTube, Instagram and others. This way, you can generate ideas to better your own ads.
AdSpyder Price Plan
Basic Plan
$49 Per Month
Premium Plan
$99 Per Month
Pro Plan
$249 Per month
AdPlexity
AdPlexity
AdPlexity is an ad spying tool that helps you gather all the advertisement information of your competitors within a couple of clicks. Be it the profitable applications that give your rivals an edge or keeping track of your own mobile campaigns and conversion flows, AdPlexity has you covered. To add to that AdPlexity offers various products which you may run on different devices including AdPlexity Push, AdPlexity Mobile, AdPlexity Desktop among others, to make competitor tracking and analysis convenient.
AdPlexity Price Plan
Push and Carriers
$129
Mobile and Desktop
$149 each
AdPlexity Native
$169
Dropispy
Dropispy
Dropispy is a powerful spy tool. Dropispy’s adspy tool is an application for sourcing ads on social media. An Adspy tool collects millions of ads online and allows Dropshippers and e-merchants to search for the best ads that perform well. Therefore, Dropispy allows you to find the best winning products you need in your Dropshipping business. Moreover, due to its various features and numerous filters that are quite relevant, Dropispy software is among the best Adspy tools. It is a real Adspy tool that proves itself in the competitive market in terms of functionality and ad volume.
Dropsipy’s shop spy tool establishes a ranking of the best Dropshipping stores in order to provide you in real-time with information on the strategies used by your competitors. What better strategy than to take advantage of the winning strategies and products of the biggest dropshipping stores in the world?
Dropispy’s Plans
Price
Free
$0
Premium
$29 per month
Business
$249 per month
PowerAdSpy
PowerAdSpy
PowerAdSpy is one of the best ad spying tools out there that allows you to view ad campaigns, landing pages, and results just by selecting your target audience. With marketing strategies and tools both changing at an unprecedented rate, PowerAdSpy is the perfect tool marketers can use to keep up. With PowerAdSpy, you can filter the ads to narrow down your search, find the latest ads on any niche with robust algorithms, and focus on engagement oriented details.
PowerAdSpy Price Plan
Basic Plan
$49
Standard Plan
$99
Premium Plan
$149
Platinum Plan
$249
Titanium Plan
$299
Palladium Plan
$349
BigSpy
BigSpy
BigSpy is an AdSpy tool with the ability to extract ads from Facebook, Instagram, Twitter, Pinterest and various other websites and applications with ease. It flaunts a humongous ad base of over a billion ads with powerful search and filtering options. Moreover, BigSpy shows you featured ads picked by intelligent tools along with ad ideas tracked by user searches in real time.
BigSpy Price Plan
Basic Plan
$9 Per Month
Pro Plan
$99 Per Month
Elite Plan
$399 Per Month
Anstrex
Anstrex
Anstrex is an ad intelligence tool for marketers content creators and brand advertisers. While performance marketers and affiliates use Anstrex for native advertising to generate and enhance revenue, brand advertisers use it to learn and compare their advertising strategy with their competitors. Moreover, Anstrex offers various integrations with top tools like Shopify, AliExpress, and AWS.
Anstrex Price Plan
Anstrex Native
$69.99 Per Month
Anstrex Push
$79.99 Per Month
AdSpy
AdSpy
AdSpy is a powerful ad spying tool with the largest searchable database for Facebook and Instagram ads. It allows you to find ads through keywords, ad texts, URLs and much more incorporating social media data to convert them into competitive insights. The quick and efficient interface with a collection of over 95 million ads in 88 different languages gives you everything you need to create a comprehensive ad campaign.
AdSpy Price Plan
Normal Plan
$149 Per Month
Adbeat
Adbeat
Adbeat offers great insights into the digital marketing world and is used by some of the leading brands. It has the ability to turn raw data into competitive information using various data centers and high end servers. Using intelligent web crawlers, data collected by high-end servers, and data visualization, Adbeat helps you know your competitors’ profitable publishers and landing pages. Moreover, you can view insights into your competitors’ performance through ads and ad networks.
iSpionage is an ad intelligence and spying tool for marketers to drive targeted traffic, generate leads, and increase conversion rates. iSpionage allows you to do comprehensive competitor analysis with PPC keywords, user journey reports, keyword grouping and landing page snapshots. In other words, iSpionage allows you to identify your top competitors and advertisers and helps you learn from them.
iSpionage offers 3 different pricing plans, called the Starter plan, the Professional plan, and the Advanced plan, that cost $59, $99, and $299 per month respectively. It also offers an Enterprise plan that offers custom solutions and pricing based on the plan.
iSpionage Price Plan
Starter Plan
$59 Per Month
Professional Plan
$99 Per Month
Advanced Plan
$299 Per Month
Social Peta
SocialPeta
Social Peta is an ad intelligence platform for monitoring top ads and products. It covers over 70 channels including some giants like Facebook, YouTube, and Twitter. Social Peta has a database of over 5 million global advertisers, for multi-dimensional analysis and marketing grasp. Be it getting creative ideas from Ad Creative Spy, or insights into the Ad costs of platforms, Social Peta allows you to monitor your competitors’ marketing strategy to get the best results. Moreover, real-time updates of intelligence information allow you to stay ahead of your peers.
SpyOver
SpyOver
SpyOver is a native monitoring and analysis platform that helps you monitor your competitors’ ads and analyse native ads. With SpyOver you have the freedom to search by keyword, landing text, and even publishers, while you also get visual statistical analysis of your competitors’ ad campaigns. Moreover, you can find new trends and download ads and landing pages while also saving time and money.
SpyOver Price Plan
Tarif Professional
$1499 Per Month
Tarif Corporate
$299 Per Month
SpyFu
SpyFu
SpyFu is a robust and all-around ad spying and intelligence tool that monitors every keyword, organic rank, and ad variatio that the user wants to view. Its recommendations drive suggests trending ad ideas to embed in your Google Ads campaigns, while real-time rank monitoring allows you to find your search rankings on different web browsers. Moreover, the PPC competitor research serves as a keyword spy tool to help with ad campaigns.
SpyFu offers a Basic plan, a Professional plan and a Team plan, which cost $33, $58, and $199 per month respectively when paid annually, while $39, $79, and $299 per month respectively when paid monthly. While all plans offer unlimited search results, data exports, and domain overviews, they offer varying numbers of weekly tracked keyword rankings and sales leads.
SpyFu Price Plan
Basic Plan
$39 Per Month
Professional Plan
$79 Per Month
Team Plan
$299 Per Month
Conclusion
While there are many Ad Spying and Intelligence tools out there, different tools focus on different niches. Tools like SpyFu and iSpionage focus more on analyzing competitors’ ad campaigns, while others like Anstrex and Social Peta are more oriented towards offering insights into keyword analysis and ads on social channels. So the choice of the perfect Ad Spying tool totally depends on your campaign strategy.
FAQs
What is Ad Spying tools?
Ad Spying tools are built for Digital Marketers who wish to track their competitor’s keyword strategies, compare their SEO rankings, and monitor their ads to help develop better strategies.
What are some best Ad spying tools?
Some of the best Ad spying tools are:
AdSpyder
AdPlexity
PowerAdSpy
BigSpy
Anstrex
AdSpy
Adbeat
iSpionage
Social Peta
SpyOver
SpyFu
Is there any tool to spy on FB ads?
Anstrex is a Facebook Ads Spy Tool where you can spy on your competitor’s Facebook ads.
In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising, we all know advertising is the business of creating advertisements in day to day lives for various companies.
Now, what do you think of Adtech? On a short note, it’s the business of using technology to make advertising more quick, fast and efficient. It includes algorithms and data points.
Now when it comes to Adtech companies, India has always been pretty upfront! Adtech plays a great part to strategize, plan and managing all the advertising activities for companies and agencies, through various advanced tools and software. There are multiple plans and tactics that the Adtech company briefs you about. In this article, we have briefly discussed the top Adtech companies in India. So, let’s get started!
InMobi is one of the leading adtech companies headquartered in Bangalore. It is popular for its service of creating personalized mobile and website ad campaigns through various targeted data analytics. InMobi does the data analytics based on consumers’ lifestyle, social connections, demography and general behaviour.
You might have heard about the discovery platform- Miip, launched by InMobi, to connect the merchants and consumers. InMobi has also partnered with Tapjoy to monetize the inventory of Tapjoy in India. In addition, the company has also partnered with Xiaomi in strategic planning and profit.
InMobi has operations in over 169 countries. The company receives more than 200 billion ad requests every month with an ad impression of around 23 billion. The company has strong investments from investors such as Tennenbaum Capital Partners, SoftBank Group, and many others.
2. ADZ Junction
Founder- Ashok Nain
Founding year- 2015
Headquarters- Gurugram (India)
ADZ Junction Logo
ADZ Junction is considered the ultimate solution for all the emerging digital marketing services including designing, editing, social, search marketing, and video advertising. Ashok Nain built this company for real-time bidding, rich media, mobile advertising and various other advanced and innovative strategic plans to deal with all the client’s related problems, especially for the quality traffic generation.
ADZ junction offers great services such as Digital Strategy, development, content, search marketing and marketing. The company helps the clients to gain quality traffic and identify the target audience. It has over 100 clients from different segments of the industry.
Aristoma is pretty famous for delivering engaging and innovative services of digital marketing to companies that need to reach and connect with their target audience through online platforms.
The main objective of Aristoma is to create advanced, well-suited and impressive content for businesses for making them strong and comprehensive in the industrial ecosystem. Its main services include SEO, brand marketing, social media planning, designing, media planning, and various other marketing solutions.
Aristoma has a very impressive client portfolio which includes companies like Sportmate, CREDAI Chhattisgarh, CII, Diesel, and Goldbricks. And the most amazing part is, that all its endeavours received 100 percent growth.
Worldwide Digital Video Ad Spend
4. EMIAC Technologies
Founder- Divya Gandaora
Founding year- 2017
Headquarters- Jaipur (India)
EMIAC Logo
With the combination of innovation and technology, EMIAC is made for serving businesses by reaching the target audiences. The key services offered by EMIAC include Paid Marketing, Content Development, and Web Design & Development. The company is one of the top-rated Adtech agencies on the global freelancing website – Upwork.
The most amazing thing about EMIAC is its terrific service of project delivery right on time, premium level quality service, personalised products and services with great pricing.
EMIAC is considered the game-changer in the ad tech industry for creating advanced levels of digital footprints. The company has more than 1200 clients along with a project number of 2900 across 30+ countries.
135 Tech Labs is quite famous as the in-app advertising platform that offers great rewards and services. The company works on Hangoutt, an in-app advertising channel that helps app developers to monetize the apps and companies in order to engage more users via the target campaigns.
The other way to win the rewards and offers from various companies is to visit and log in to the Hangoutt website. 135 Tech Labs have popular investors such as TLabs. It offers statistical data on retention rates and demographics. In addition, the company has an amazing client portfolio that includes CCD, Pizza Hut, AskMeBazaar.com and KFC.
When it comes to Adtech Companies, India has great categories and counts. These companies that we mentioned in this article, are considered the top-rated digital marketing and content development agencies. These startups are very promising and guarantee almost 100% of profit results. For any business, Adtech is important for creating customer-engaging and traffic-driven ad campaigns. Stay tuned for more such content!
FAQ
What is an Adtech startup?
Adtech startups are the business of making advertisements using technology to make advertisements faster, quicker, and more efficient.
What are the top adtech companies?
InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs are some of the top adtech companies.
How big is the Adtech industry?
AdTech Software Market Size was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.
Rishabh Rathi
