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Tag: digital marketing

  • Luxury Branding Unleashed: Secrets of Successful Marketing

    Luxury brands have long been associated with exclusivity, sophistication, and elegance. Their marketing strategies have always been a crucial component of their success. Luxury brands use a range of tactics to build brand awareness, create demand, and build a loyal customer base.

    Let’s explore the world of luxury brand marketing and highlight the tactics used by some of the world’s most iconic brands.

    The Power of Exclusivity
    Emotion Driven Marketing
    Influencer Marketing
    Storytelling
    Customer Experience
    Digital Marketing and E-commerce
    Partnership Marketing

    The Power of Exclusivity

    One of the most important aspects of luxury brand marketing is exclusivity. Luxury brands are known for their exclusivity, and they use this to create demand and increase brand value. The idea is simple: if everyone can afford a product, it’s no longer a luxury item. By keeping their products exclusive and limiting access, luxury brands can create a sense of scarcity and demand.

    One brand that has mastered the art of exclusivity is Hermès. The French luxury brand is famous for its handcrafted leather goods, including its iconic Birkin bag. Hermès has created a waiting list for the Birkin bag, which can sometimes take years to obtain. This creates a sense of demand and exclusivity, which drives up the brand’s perceived value.

    Marketing Concepts of the Luxury Goods Industry
    Luxury marketing is centered around experience, pedigree, endorsements, and maintaining a perceived value.
    StartupTalkyKinnary Nensee

    Emotion Driven Marketing

    Luxury brands don’t sell products; they sell experiences. They use emotion to create a connection with their customers and build brand loyalty. This means that luxury brands must understand their target market and create campaigns that speak to their emotions.

    By tapping into customers’ emotions, luxury brands can create a sense of exclusivity, inspire loyalty, and increase brand recognition. Here are some examples of luxury brands that have successfully used emotional marketing:

    Tiffany & Co.

    Tiffany & Co., the American luxury jewelry brand, is known for its iconic blue box and its emotional connection with customers. The brand has used emotional marketing in its advertising campaigns, showcasing heartwarming moments such as a couple’s engagement or a mother and daughter sharing a special moment. These emotional ads not only promote the brand’s products but also create a strong emotional connection with customers, making them feel special and exclusive.

    Tiffany & Co. – Believe in Love

    BMW

    BMW, the German luxury car brand, has used emotional marketing in its advertising campaigns, showcasing the thrill of driving and the sense of freedom that comes with owning a luxury car. The brand’s ads often feature sweeping vistas and winding roads, creating an emotional connection between the driver and the car. BMW’s emotional marketing not only promotes the brand’s products but also reinforces its commitment to quality and craftsmanship.

    Top 10 Viral Marketing Examples
    Check out these top viral marketing campaigns that created a huge sensation on social media and how it tends to reach a larger target audience.
    StartupTalkySeema Banerjee

    Chanel

    Chanel, the French luxury fashion brand, has used emotional marketing in its advertising campaigns, showcasing the timeless elegance and sophistication of its products. The brand’s ads often feature a strong, independent woman, who embodies the Chanel brand and its values. These emotional ads not only promote the brand’s products but also create a sense of exclusivity and sophistication, making customers feel like they are part of an elite group.

    The Film of the CHANEL Coco Neige 2021/22 Collection Campaign

    Louis Vuitton

    Louis Vuitton, the French luxury fashion brand, has used emotional marketing in its advertising campaigns, showcasing the sense of adventure and discovery that comes with traveling. The brand’s ads often feature exotic locations and stylish travelers, creating an emotional connection between the customer and the brand. Louis Vuitton’s emotional marketing not only promotes the brand’s products but also reinforces its commitment to quality and luxury.

    Louis Vuitton Spirit of Travel 2019 Campaign

    Apple

    Apple, the American luxury technology brand, has used emotional marketing in its advertising campaigns, showcasing the sense of innovation and creativity that comes with owning an Apple product. The brand’s ads often feature creative professionals, artists, and musicians, highlighting the emotional connection between the user and the product. Apple’s emotional marketing not only promotes the brand’s products but also reinforces its commitment to innovation and design.

    The Greatest (Audio Descriptions) | Apple

    Influencer Marketing

    Influencer marketing has become an increasingly popular marketing tactic in recent years, and luxury brands are no exception. Luxury brands are using social media influencers to promote their products and reach a broader audience. Influencers are people with large social media followings who can influence their followers’ opinions and behavior.

    Here are some examples of luxury brands that have successfully used influencer marketing:

    Chanel x Kristina Bazan

    Chanel, a French luxury fashion brand, collaborated with Swiss influencer Kristina Bazan to promote its new Rouge Coco Lip Blush product. Bazan, who has a large following on Instagram and YouTube, created content featuring the product and shared it with her followers. The collaboration allowed Chanel to reach a younger audience and create buzz around the new product.

    Gucci x Harry Styles

    Gucci, an Italian luxury fashion brand, collaborated with British musician Harry Styles for a photoshoot promoting the brand’s new genderless fragrance, Mémoire d’une Odeur. Styles, who has a large following on social media, shared the photos on Instagram, generating buzz around the fragrance. The collaboration helped Gucci reach a younger audience and reinforce the brand’s commitment to inclusivity and genderless fashion.

    Harry Styles in Gucci Mémoire d’une Odeur – The Campaign Film

    Omega x Cindy Crawford

    Omega, a Swiss luxury watchmaker, has a long-standing partnership with American model Cindy Crawford, who has been the brand’s ambassador since 1995. Crawford has appeared in several Omega ad campaigns and has helped promote the brand on social media. The collaboration has helped Omega maintain its status as a luxury watch brand and reinforce its commitment to quality and craftsmanship.

    Cindy Crawford opens OMEGA Her Time exhibition in Sydney

    Dior x Bella Hadid

    Dior, a French luxury fashion brand, has collaborated with American model Bella Hadid on several occasions, including a photoshoot promoting the brand’s Dior Makeup line. Hadid, who has a large following on Instagram, shared photos from the shoot with her followers, generating buzz around the brand. The collaboration allowed Dior to reach a younger audience and reinforce its status as a luxury fashion brand.

    Rouge Dior, the new lipstick – The date – Bella Hadid Makyaj video

    Rolex x Roger Federer

    Rolex, a Swiss luxury watchmaker, has a long-standing partnership with Swiss tennis player Roger Federer, who has been a brand ambassador since 2001. Federer has appeared in several Rolex ad campaigns and has helped promote the brand on social media. The collaboration has helped Rolex maintain its status as a luxury watch brand and reinforce its commitment to precision and excellence.

    Federer Rolex Ad Black and White

    Influencer marketing is an effective way for luxury brands to reach new audiences and create buzz on social media. By collaborating with influencers, luxury brands can leverage their large followings and reinforce their commitment to quality and craftsmanship. Successful collaborations not only promote the brand’s products but also reinforce the brand’s status as a luxury brand.

    Storytelling

    Storytelling is a powerful marketing tactic that luxury brands have been using for years. Luxury brands use storytelling to create a narrative around their products, build brand awareness, and create an emotional connection with their customers. The idea is to create a story that customers can relate to and that adds value to the product.

    One brand that has successfully used storytelling in its marketing is Rolls-Royce. The British luxury car manufacturer has been using storytelling to build its brand for decades. Rolls-Royce’s ads often feature images of travelers embarking on epic journeys in the comfort of their Rolls-Royce cars. These ads create a narrative around the brand, suggesting that Rolls-Royce cars are not just vehicles; they’re a means to explore the world.

    Introducing Rolls-Royce Dawn. Experience open-top driving like never before.

    Customer Experience

    Luxury brands understand the importance of customer experience. They know that their customers expect a high level of service, and they go above and beyond to deliver it. They understand that the experience is just as important as the product itself.

    One brand that excels in customer experience is The Ritz-Carlton. The luxury hotel chain is known for its exceptional customer service and attention to detail. The Ritz-Carlton’s “Gold Standards” program outlines the brand’s commitment to providing a personalized and memorable experience for each guest.

    Digital Marketing and E-commerce

    Luxury brands have traditionally relied on in-store experiences and personal relationships with customers to drive sales. However, with the rise of e-commerce and digital marketing, luxury brands are now embracing digital channels to reach new customers and drive sales. This strategy increases accessibility and convenience for customers to buy the products they want.

    For example, Burberry, a British luxury fashion brand, has launched a successful e-commerce platform that allows customers to shop online for their products. Burberry has also embraced social media and influencer marketing to reach new audiences and engage with its customers.

    Partnership Marketing

    It is a marketing strategy where two or more brands collaborate to create a product or service that leverages each other’s strengths and appeals to a broader audience. The partnership allows brands to tap into each other’s customer base and create unique offerings that cannot be found anywhere else. Luxury brands have been using partnership marketing as a way to increase brand awareness, reach new audiences, and create memorable experiences. Here are some examples of luxury brands that have successfully used partnership marketing:

    Louis Vuitton x Supreme

    Louis Vuitton, a French luxury fashion brand, collaborated with Supreme, a New York-based streetwear brand, to create a limited-edition collection of clothing and accessories. This partnership created a unique blend of high fashion and streetwear, which appealed to both brands’ audiences. The collaboration was heavily promoted on social media and created a buzz around the two brands.

    The collaboration of Louis Vuitton and Supreme
    The collaboration of Louis Vuitton and Supreme

    Aston Martin x TAG Heuer

    Aston Martin, a British luxury car brand, partnered with TAG Heuer, a Swiss luxury watchmaker, to create a special edition watch that celebrates the launch of the new Aston Martin Vantage. The watch features design elements inspired by the car, such as the carbon fiber dial and Aston Martin’s winged emblem. The partnership allowed both brands to leverage each other’s prestige and create a product that appeals to their shared audience.

    The collaboration of Aston Martin and Tag Heuer
    The collaboration of Aston Martin and Tag Heuer

    Bentley x Breitling

    Bentley, a British luxury car brand, collaborated with Breitling, a Swiss luxury watchmaker, to create a special edition watch inspired by the Bentley Continental GT. The watch features design elements that pay homage to the car, such as the knurled bezel and the Bentley emblem on the dial. The partnership allows both brands to showcase their commitment to craftsmanship and luxury.

    Breitling for Bentley Premier Mulliner Edition Watch | Bentley

    Emirates x Bulgari

    Emirates, a luxury airline based in Dubai, partnered with Bulgari, an Italian luxury brand, to create an exclusive amenity kit for their first-class passengers. The kit includes a range of Bulgari products, such as perfume, hand lotion, and eye mask, which allows passengers to indulge in a luxurious in-flight experience. The partnership highlights both brands’ commitment to luxury and creates a memorable experience for passengers.

    Emirates: BVLGARI Amenity Kits (Business Class)

    Montblanc x BMW

    Montblanc, a German luxury brand known for its writing instruments, partnered with BMW, a luxury car brand, to create a limited edition set of writing instruments inspired by the BMW 7 series. The set includes a fountain pen, a rollerball pen, and a ballpoint pen, each of which is adorned with design elements inspired by the car. The partnership allowed both brands to showcase their commitment to design and craftsmanship and create a unique product that appeals to their shared audience.

    Montblanc Pen For BMW Individual 7 Series

    Luxury brands have mastered the art of creating a sense of exclusivity, building emotional connections with customers, providing exceptional customer service, and maintaining a consistent brand image. Marketers can learn from these strategies by implementing them into their marketing plans to create a strong brand identity, build customer loyalty, and drive business growth. Are you ready to take your marketing game to the next level? Start implementing these tips today and watch your brand soar to new heights of success!

    FAQs

    What are a few examples of influencer marketing done by some of luxury brands?

    Here are some examples of luxury brands that have successfully used influencer marketing:

    • Chanel x Kristina Bazan
    • Gucci x Harry Styles
    • Omega x Cindy Crawford
    • Dior x Bella Hadid
    • Rolex x Roger Federer

    What are a few examples of partnership marketing done by some of the luxury brands?

    Here are some examples of luxury brands that have successfully used partnership marketing:

    • Louis Vuitton x Supreme
    • Aston Martin x TAG Heuer
    • Bentley x Breitling
    • Emirates x Bulgari
    • Montblanc x BMW

  • 6 Best WordPress Popup Plugins You Should Consider in 2023

    If you’re a website owner looking to increase conversions, grow your email list, or promote your products or services, then you know how important it is to have effective popups on your website. Popups can be a powerful tool to engage with your visitors and encourage them to take action.

    What’s the best popup tool? You might be thinking the same. Well, finding the best popup tool, that too the right one could be quite tedious!

    The popup tool helps you in the process of converting the website visitors into paying customers as well as subscribers for the email. It improves the conversion rates. However, few bring an adverse effect on your website by pulling down the website and extending the inaccurate Stats.

    These tools function together along with WordPress. The inappropriate popup could be absolutely tacky and ruin your experience as well. So, the choice and selection for the best appropriate popup tool are very essential.

    The tool would offer the proper custom based interaction, behavior, personalized and targeting features that heighten the user experience with the utmost conversions. The foremost thing that you need to focus on is looking after the tool that would work best with your WordPress hosting system.

    However, with so many WordPress Popup Plugins available, it can be challenging to determine which ones are worth your time and money. Well, need not worry! Because we have done our research accurately and list out the best and very popular WordPress popup tools in 2023. We have done the comparative analysis and present you with these tools. Without wasting any further time, let’s get started.

    Best WordPress Popup Plugins

    OptinMonster
    Bloom
    Ninja Popups
    Getsitecontrol
    Green Popups
    Icegram Engage

    OptinMonster

    WordPress Plugin OptinMonster
    Rating 4.4 out of 5
    Best For Lead Generation
    OptinMonster - Best WordPress Popup Plugin
    OptinMonster – Best WordPress Popup Plugin

    The leading and one of the most popular lead generation software, OptinMonster is widely preferred in the market. It’s absolutely convenient and handy to use and converts the visitors into buyers and subscribers. is widely preferred in the market. With OptinMonster, you can create highly engaging and visually appealing popups that grab the attention of your website visitors.

    It is a plugin that helps website owners create and display different types of popups, including lightboxes, floating bars, slide-ins, and more. These popups are designed to engage visitors and capture their email addresses and other contact information, which can be used for email marketing campaigns and other promotional activities.

    OptinMonster comes with a great variety of the most thorough features of targeting and personalization. It offers the advantage of maximizing the conversion potential of your website like an ultra marketer pro.

    OptinMonster has a great advantage, especially targeting the visitors by page they follow or like or recent activity on your website. Also, the geo-location and many more features come with this tool.

    Features

    • Designing the non-intrusive lightbox popups elegantly.
    • Great targeting range such as geo-targeting, targeting through the device, page level, and on-site retargeting.
    • Mobile generous campaigns that work perfectly with any device, especially smaller ones.
    • Adlock Detection features to outlay the targeted texts to the customers from a future perspective.

    OptinMonster is very convenient to operate and perform smoothly. As it is a SaaS app that’s why it doesn’t bother the WordPress hosting features. The application is extremely important for all gaps including SEO. The statistics that come from this app are very precise and would run easily on any hosting atmosphere.

    Pricing

    The best part about OptinMonster is its pricing which is easily affordable and reasonable. It starts with just $9 per month.

    Plan Yearly Price
    Basic $9/month
    Plus $19/month
    Pro $29/month
    Growth $49/month
    OptinMonster Pricing
    OptinMonster Pricing

    How to choose Right Web Hosting for your Startup?
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    Bloom

    WordPress Plugin Bloom
    Rating 4.5 out of 5
    Best For Email Opt-In and Lead Generation Plugin for WordPress
    Bloom | Best Pop up tools
    Bloom | Best Pop up tools

    Bloom (also known as Elegant themes) is a very prominent WordPress popup plugin, developed by the oldest commercial WordPress, Elegant Themes. Bloom is basically used to make a blog of all kinds in a very handy and convenient way. It is accessible as the Standalone WordPress Plugin. So, it optimizes the loading time of your WordPress website or page with your server resources.

    It is designed specifically for WordPress websites and provides a wide range of customizable opt-in forms, including pop-ups, fly-ins, inline forms, and more. Bloom offers various targeting and trigger options, enabling users to display forms at the right time to the right audience, resulting in a higher conversion rate.

    Technically, Bloom mitigates through the optimization of the code with the WordPress pursuit. Therefore, it is quite necessary to have unlimited server resources for the best performance possible.

    Features

    Bloom fulfil all the basic requirements of a WordPress popup plugin with its tremendous features, such as:

    • Targeting the basic page level or post.
    • Pre-functioned popup templates which are absolutely handy to customize.
    • Automatic lightbox
    • A little delay in time, form submission catalysts and scroll.
    • Famous email service integration.
    • A vast range of options such as slide-in, sidebar and post signup forms.

    Bloom provides very convenient services and simple drag and drop popup producers. It looks out for developing new options with Bloom that are quite straightforward and simple. Also, the user interface is very handy to use.

    However, the display settings could be quite tricky as there are a huge collection of categories to choose from.

    Pricing

    Bloom comes with great pricing plans like Elegant Themes membership. This plan comes at the price of $89 every year.

    Plan Price
    Yearly Access $70/month
    Lifetime Access $199 1 time
    Bloom Pricing
    Bloom Pricing

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    Ninja Popups

    WordPress Plugin Ninja Popups
    Rating 4.3 out of 5
    Best For Conversion Optimization
    Ninja Popups WordPress Popup Plugin
    Ninja Popups WordPress Popup Plugin

    Ninja Popups is a WordPress plugin that allows website owners to create highly customizable and visually appealing popups to increase conversions and grow their email lists. With Ninja Popups, users can create a wide range of popups, including lightboxes, slide-ins, floating bars, and more. The plugin provides a user-friendly drag-and-drop editor that enables users to create and customize popups without any coding skills.

    It has reached a sale of more than 36,000. Ninja Popups has been enhancing the market for a long time now- more than 8 years. And throughout its timeline, the developers have majorly focused on creating and improving more improved features and bringing out great results to this popup tool.

    Ninja Popups offers a great set of trigger options that includes Time, User inactivity, scroll depth, click, Exit-intent and many others. It provides you with the facility to target the popup according to the page level.

    Features

    • The visual drag-and-drop builder helps to create the popups from scratch or allow you to choose one from the collection of 76+ build-in popup themes.
    • Offers built-in analytics and A/B testing for the optimization of the popups.
    • To track and monitor the Google Analytics data, Google Analytics Event tracking integration is used.
    • Provides more than 74 distinct animation effects for the popups.

    Price

    Ninja Popups come at the price of $24 at CodeCanyon.

    Getsitecontrol

    WordPress Plugin Getsitecontrol
    Rating 4.0 out of 5
    Best For Boosting Website Conversion Rates
    Getsitecontrol | Best WordPress Popup Plugin
    Getsitecontrol | Best WordPress Popup Plugin

    The very prominent WordPress popup plugin, Getsitecontrol helps in developing the leads very handily with different widgets. The widgets combine in a powerful dashboard to manage them simultaneously and the popups from various other websites. Moreover, it brings out the facility to manage the appearance, integration and target audiences.

    With the GetSiteControl WordPress plugin, users can create and customize various widgets and popups, including contact forms, email subscription forms, social media buttons, and more. These widgets can be displayed on specific pages or posts, or set to appear at specific times, such as when a visitor is about to leave the website.

    Getsitecontrol offers different seamless integration such as AWeber, Google Analytics, ConvertKit, SendGrid and Hubspot. The other works together with your specific business’s workflow.

    Features

    • Creates an excellent contact form for your customers to provide them with the facility of interaction with your company. Such as feedback options, questions column, callback requests and more.
    • Manages the prominent website popups to ensure the delivery of call-to-action features.
    • Create the email-based opt-in form according to customers preferences. It comes out when the visitor is willing to sign up.
    • Outlay the targeted slide-in, pop-ups and floating bars at the important marketing funnel of your page. Encourage the visitors to sign up and become a distinguished member.

    Price

    Getsitecontrol offers a free trial phase of 7-days with no further credit card or commitments. And the pricing for a month starts at $9 with a widget view of 20,000.

    Plan Monthly Price
    Creator $9/month
    Pro $19/month
    Pro Max $29/month
    Getsitecontrol Pricing
    Getsitecontrol Pricing

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    Green Popups

    WordPress Plugin Green Popups
    Rating 4.8 out of 5
    Best For Creating Multi-Layered Animated Popup
    Green Popups - Popup Plugin for WordPress
    Green Popups – Popup Plugin for WordPress

    Green Popups (formerly Layered Popups) is a plugin for WordPress that allows website owners to create and customize popups that can be used for a variety of purposes, such as collecting email addresses, promoting products or services, displaying special offers, and more.

    Green Popups is a very popular popup plugin available at CodeCanyon. The plugin is designed to be user-friendly and easy to use, even for those with little to no coding experience. It offers a drag-and-drop editor that allows users to create popups with custom designs, text, images, and other content. It comes with a great collection of pre-developed templates that can be used as a starting point for creating popups. Green Popups offers distinct procedures and methods for the user to develop their popup according to them. Green Popups is widely famous and has been purchased more than 15,000 times.

    Green Popups offers a range of triggers such as Time, User inactivity, Scroll, Adblock Users and many more.

    Features

    • Provides a huge library of templates that have around 200+ templates. Also, for the customization of templates, Visual Constructed is used.
    • Embed a WordPress login form within the popup that comes along with a two-step opt-in function.
    • Triggers and targeting popups with a great range of standardised options. For optimisation, build-in A/B testing and analytics are preferred.

    Price

    Green Popups is a great popup tool that has different purchasing plans such as, one with $21 available at CodeCanyon.

    Icegram Engage

    WordPress Plugin Icegram Engage
    Rating 4.7 out of 5
    Best For Creating Engagement Campaigns
    Icegram Engage - WordPress Popup Plugin
    Icegram Engage – WordPress Popup Plugin

    Icegram Engage is a WordPress plugin designed to help website owners create and manage various types of engagement campaigns on their websites, including popups, floating bars, notifications, and more. The plugin is intended to be a comprehensive solution for website owners who want to increase their conversions and engagement rates by implementing various forms of targeted messaging on their site.

    The plugin also offers integration with popular email marketing services such as Mailchimp, Campaign Monitor, and ActiveCampaign, enabling website owners to capture leads and grow their email lists.

    Features

    • Icegram Engage provides a drag-and-drop visual editor that allows users to create custom popups, floating bars, notifications, and other types of messaging without any coding knowledge.
    • The plugin offers a variety of customizable templates for different types of campaigns.
    • Icegram Engage enables users to target their campaigns based on various criteria such as behavior, location, time, device, and more.
    • The plugin offers A/B testing functionality.
    • Icegram Engage provides analytics to track campaign performance, including views, clicks, and conversions.

    Overall, Icegram Engage is a comprehensive solution for website owners who want to create engaging campaigns and drive conversions. Its range of features and integrations make it a powerful tool for increasing engagement and growing email lists.

    Pricing

    Icegram Engage offer a Free plan and the pricing plans starts from $129 per year.

    Plan Yearly Price
    Starter Free Foreever
    Pro $129/year
    Max $229/year

    Conclusion

    Popups optimize your website features and specifications. When you choose a popup for your website from the WordPress plugin, it makes your website processing absolutely easy. We have discussed some of the best WordPress popup plugins available in the market, each offering unique features and functionalities to help you create custom and effective popups for your website visitors.

    Ultimately, the best WordPress popup plugin for you will depend on your specific needs and goals. Whichever plugin you choose, it is important to use popups in a way that is respectful to your visitors and doesn’t interfere with their user experience. With the right plugin and strategy in place, popups can be a powerful tool to help you grow your business and achieve your online goals.

    FAQs

    What is a popup plugin?

    A popup plugin is a tool that allows website owners to create and display popups on their website to increase engagement, conversions, and grow their email list.

    How do I choose the right popup plugin for my website?

    Consider the features and functionalities you need, your budget, and your level of technical expertise. Read reviews and compare different popup plugins to find the one that meets your needs.

    Are popups still effective?

    Pop-ups generally have decent click-through rates—often around 2%—higher than other kinds of ads as it is beneficial and effective way to convert more leads.

    Are pop-ups good for marketing?

    Pop-ups are often annoying but with the right strategy, pop-up ads can actually be a very effective way to convince people to sign up for your email list.

    How do I target specific visitors with my popups?

    Popup plugins allow you to set targeting rules based on various criteria, such as behavior, location, time, device, and more. This helps to ensure that messaging is delivered to the right people at the right time.

    What do popup ads do?

    The pop ads, opens a new browser window under the active window. They are often used by websites to convince people to sign up to their email list.

    Are popups annoying to website visitors?

    Popups can be annoying if they are poorly designed or interfere with the user experience. It’s important to use popups in a way that is respectful to visitors and doesn’t disrupt their browsing experience.

    Can I use popup plugins for free?

    Many popup plugins offer a free version with limited features. However, for more advanced features, you may need to upgrade to a paid version.

  • Harsh Kedia of Auburn Digital Solutions Highlights the Growing Trend of Brands Realizing the Benefits of Expanding Their Online Footprint

    StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.

    The digital marketing business helps companies promote their products or services through various online channels, such as social media, search engines, email, and websites. The goal of a digital marketing business is to increase brand awareness and drive sales through targeted and measurable campaigns.

    The CAGR of the digital marketing industry varies depending on the source and the specific sub-segment of the market being analyzed. However, generally, the global digital marketing industry has been growing at a steady pace. It is important to note that the CAGR of digital marketing is expected to grow in the future due to the increasing use of mobile devices and the growing popularity of digital channels for reaching customers.

    According to a report by KPMG, the digital advertising market in India has grown to INR 14,000 crore (approximately $2 billion) by the end of 2020, growing at a CAGR of 22.6% between 2016 and 2020.

    For this Interview, we invited Mr. Harsh S Kedia, Co-founder of Auburn Digital Solutions, and we talked about the growth, challenges, insights, and future opportunities in the Digital Marketing industry.

    StartupTalky: Harsh, what service does your company provide? What was the motivation/vision with which you started?

    Harsh Kedia: We help brands build, communicate, and achieve better audience visibility through our services of performance marketing, brand-building strategy, and creative tech and communication solutions. Auburn started with the vision of offering a complete constellation of tech-oriented solutions and today we are the preferred name in offering digital solutions to clients for enhancing their online presence and customer connection. From offering AI-based marketing to brand planning and social media management to Digital PR, we offer a one-stop solution for all your scalability and sustainability needs.

    StartupTalky: What new services have been added in the past year? What is/are the USP/s of your service?

    Harsh Kedia: In recent times, we have added a host of services to our portfolio, and prominent among these are AI-based marketing, multidimensional video production, and advanced attribution for targeted reach among prospective buyers. In addition, Auburn has also made comprehensive upgrades to its brand-building solutions while optimizing touch points for delivering brands with better reach, targeted advertisements, and superior customer engagement among others.

    The aspects of maintaining the uniqueness and offering customized solutions are the things that set us apart from our contemporaries. We are proud of our holistic and all-encompassing nature of services that ensure that brands get a complete solution for all their marketing and brand-building requirements in one place.

    StartupTalky: How has the digital marketing industry changed in recent years, and how has your company adapted to these changes?

    Harsh Kedia: Although the field of digital marketing has been around for a while, it has only recently started to gain momentum in India. Today brands across industries have begun to realize the tremendous benefits associated with expanding their footprints online. This realization coupled with expanding internet access has revolutionized the digital branding space across the globe.

    Looking at today’s scenario, it can be easily concluded that we are at the cusp of digital transformation today and Auburn is fully geared to participate and contribute to this revolution. We have adapted ourselves and aligned our solutions to meet the fast-changing requirements of clients who want to make it big in the digital world. Auburn today offers the most advanced and sophisticated constellation of digital branding services which are helping brands to effectively scale and sustain their digital branding strategy.

    Harsh Kedia: At Auburn Digital Solutions, we keep a close tab on the changing trends by maintaining constant touch with each and every stakeholder in the business ecosystem. we interact constantly with our clients and gather feedback from them to make necessary changes in our solutions and services. We also closely monitor the pulse of customers and upcoming shifts in the industry by becoming part of international conferences, seminars, symposiums, and other leading events that happen in the domain of digital marketing and allied fields. In addition, we exchange ideas with creative teams, marketing executives, and advertisement professionals in other industries as it helps us to incorporate novel approaches to our brand-building efforts.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Harsh Kedia: Customer satisfaction is a key metric, and we work closely with clients to understand service levels for each account and accordingly make the necessary changes to further, enhance the effectiveness of our solutions. Customer-centric programs that increase retention or advocacy are the second important metric we carefully track to get an accurate idea of how well are our services being received by clients.

    Further, the performance of the organization on both top-line and bottom-line
    parameters of growth such as sales, revenue, profitability, and margin are being
    constantly tracked for evaluating the performance of the company.

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    StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?

    Harsh Kedia: The fast-changing nature of the business environment is the biggest challenge that we continue to face in our industry. Especially, the segment of digital marketing is highly volatile which mandates us to constantly evaluate and upgrade our services and solutions.

    We have also witnessed the advent of a large number of digital advertising agencies, leading to more intensified competition in the segment. Further, we operate in a very dynamic industry, so training new hires and subsequently keeping them on board is among the prominent challenges faced by
    us in the past. Although it has been ingrained in us to always be on the lookout for
    new trends, we are inevitably going to miss a few, as indicated, due to the dynamic
    nature of the work we do.

    StartupTalky: Good service is something everyone is talking about in the service industry. How do you ensure that your clients are happy?

    Harsh Kedia: We at Auburn have cultivated a culture of customer-centricity in our functional procedures and operational mechanisms. We exercise the highest level of transparency and work ethics in our business which has helped us to deliver excellent services to our clients. In fact, we have gone to the extent of classifying the job descriptions for various roles in our company in terms of the needs and demands of the customers. Further, we never shirk from making investments in upgrading our services and this has helped us to remain ahead of the learning curve and deliver industry-leading solutions to our clients.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Harsh Kedia: Auburn offers a host of strategies and brand-building solutions for companies to achieve their desired goals and performance in digital marketing and branding requirements. We have excelled in conceptualizing the fundamental aspects of strategic marketing for our clients that include segmentation, targeting, and positioning.

    On the tactical side of the marketing sphere, we offer holistic solutions
    for generating leads, updating social media strategy, creating digital advertisements, and optimizing web pages to garner better visibility and audience interaction. In terms of pulling off a growth hack, we have managed to grow a discount brokerage firm into one of India’s largest stock brokers and have reduced their acquisition costs drastically.

    StartupTalky: Foreign clients—this is what most service-based companies are looking for. What has been your experience?

    Harsh Kedia: We are fast expanding our global footprints as more prospective clients from countries all across the world are approaching us for digital marketing solutions. We have already expanded our customer base in Canada, the US, and the Middle East, and in the coming years, we expect to cover more countries for achieving high growth in business and profitability. Our experience of working with overseas clients has been fantastic and we would like to further up the momentum of acquiring more foreign clients in the coming years.

    StartupTalky: What are the essential tools and software you use to run your business smoothly?

    Harsh Kedia: Integration of Technology has always remained one of the priority areas of our business. We have successfully integrated new-age solutions such as AI, ML, and automation into our services and continue to experiment with advanced innovations for delivering the best solutions to prospective clients. Our team makes extensive use of Similarweb Pro and for managing media buying and reporting, we use DV360 and Data Studio among others. Moz, Screaming frog, Radian 6, and Simplify 360 for ORM are other tools that are used by us to deliver digital marketing solutions to our clients.

    StartupTalky: What opportunities do you see for future growth in the digital marketing industry in India and the world? What kind of difference in market behavior have you seen between India and the world?

    Harsh Kedia: The Digital Revolution is upon us and it has undoubtedly opened new avenues of opportunities for all stakeholders in the business ecosystem. We are witnessing a surge in demand for digital advertisements, brand building, and global marketing outreach campaigns. The influence of digital is also becoming very much apparent in the penetration of OTT, social-media influence, and the rise of virtual worlds in the form of metaverse platforms. To help clients make the most of these opportunities, we have aligned our solutions and upgraded our strategies with new-age innovations and creative technology.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

    Harsh Kedia: The market dynamics are changing continuously and hence, our team continues to remain focused on changing references of prospective clients. We have very well recognized that in this fast-changing business world, we have to remain agile, nimble, and focused to deliver the highest standards of customer satisfaction. We cannot solely rely on AI and ML as the importance of human touch and service orientation is equally important to achieve the best of both worlds.

    StartupTalky: How do you plan to expand the Customers, service offering, and team base in the future?

    Harsh Kedia: We are aggressively working towards providing a digital transformation experience to our clients. We are investing a significant amount of money in technology and strive to build one of the largest digital marketing agencies in India with a significant global presence. The efforts are on to further develop and expand our existing portfolio of services so that the company comes across as a holistic and one-stop solution for all needs related to digital marketing and brand-building exercises in the world of marketing.

    StartupTalky: One tip that you would like to share with another Service company founder?

    Harsh Kedia: Instead of waiting for an opportunity to knock on your door, keep knocking on the doors of opportunities. It’s India Inc. time, thus we should work incredibly hard to achieve a massive global scale like what the US and UK witnessed in the past. Our country is going to be the next growth engine for the global economy and digital transformation is going to play a crucial role in multiplying prosperity across the globe.

    We thank Mr. Harsh Kedia for spending his valuable time and sharing his learnings with all of us.

    You can read other Recap’22 Interviews here.

  • A Detailed Look at Spotify’s Marketing Strategies

    Spotify is a premium music streaming service and one of the most popular internet destinations. It’s an excellent platform for musicians, artists, content creators, and other podcasters to share their work with a worldwide audience. Among the numerous digital media, Spotify possesses a number of traits that distinguish it as the undisputed king of music and audio streaming services.

    Daniel Ek created Spotify in 2006 with the straightforward idea of deterring music piracy and assisting artists in becoming more fairly compensated. Because of its simplicity and marketing approach, it now has nearly all of the best up-and-coming singers and songwriters as well as local musicians on its platform.  Spotify’s exceptional product and the time of its launch are both key contributions to its success.

    Marketing Strategies of Spotify

    Marketing Strategies of Spotify

    The average Spotify user is committed, spending around 118 minutes each day listening to the service, and the audience is more feminine than male (56% to 44% male). Young adults are the most common Spotify users, although elderly folks also like the app.

    Spotify leverages user data to find and follow up-and-coming local musicians, who are subsequently marketed to a global audience. This article discussed some key factors that influenced this company’s activities.

    Spotify Monthly Active User Region wise

    Let’s look into the  top strategies in detail that help Spotify to secure a 34% market share

    Freemium Model

    A free basic service is provided as part of a freemium pricing strategy. Freemium, which offers a limited, ad-supported music service for free, continues to be what sets Spotify apart from its competitors. Between-song advertisements are a source of revenue for Spotify for those who choose the free membership. The beauty of the freemium business model is that users can listen to music for free, which in turn helps to eliminate the need for piracy.

    Spotify’s free service is a great way to increase its user base and get more word-of-mouth referrals. Having a free version of the service allows more people to try it out and see how it can benefit them. In turn, these users are more likely to tell their friends about Spotify, which helps the company grow even more. More than half of Spotify’s listeners choose the free version, which boosts the chance of word-of-mouth referrals while simultaneously helping the company generate revenue from ad listening. These referrals can boost sales.

    Spotify Annual Revenue from 2016 to 2022

    Personalization

    Spotify’s AI interface is designed to be personalized for each user. Whether it’s a millennial using Spotify for podcasts or music, or Gen X searching for trending Instagram music, Spotify is ready to cater to all their preferences. Personalization may help organizations stand out in a crowded market. Businesses may differentiate themselves from the competition and retain customers by producing content that is specifically tailored for the user.

    In order to make its AI interface more individualized for each user, Spotify redesigned it in 2016. Accordingly, each user gets content that is customized to them (such as pre-made personalized playlists). In addition to making the entire experience more pleasurable, this assists individuals in discovering new music that they are more likely to appreciate.

    Minimalistic App Interface

    It’s important for brands that offer services on digital platforms to prioritize the user experience above all else. Spotify excels in this area by offering in-app features that are user-friendly and on target. Spotify’s simple design is an improvement over other music apps’ complex designs and offers a premium experience, even in the free version.

    Spotify wins users over with its sleek and ad-free design. The app’s audio ads are interactive and non-intrusive, which shows that the company knows how to strike a balance between being impactful and keeping things simple! The color scheme used on the app and the website is very energetic and attracts the millennials and GenZ.

    Number of Spotify Premium Subscribers

    Connecting Artists for Collaboration

    Spotify not only increased its audience base by collaborating with artists, but it also gained exclusive content. This is a familiar technique that not many companies use. By including visual and audio elements in their songs for free, Spotify made the artist’s work more accessible to their listeners. This is a major reason that more and more artists want their music to be published on Spotify.

    In 2020, when people were stuck at home, the podcast community started to grow. Spotify saw an opportunity and entered the market. They not only signed deals with big brands like Joe Rogan, but also featured people like Robert Downey Jr, Elon Musk, and Mike Tyson exclusive on Spotify. This gave them a huge advantage over their competitors.

    Emotional Ads for Promotion

    In 2013, after Spotify started to face competition from companies such as Apple and Amazon, they released an advertising campaign that focused on the emotional power of music. The campaign was very successful in helping Spotify stand out from its competitors and remains one of the company’s most memorable marketing moments.

    They released three video ads showing people of all ages and backgrounds enjoying music. While the ads feature different people, they all capture the joy and emotion that comes with listening to your favourite artist. The narration describes the feelings the people are experiencing, and how music can transport you to another place entirely.

    The following year, Spotify introduced its #thatsongwhen campaign, which invited users to express the feelings and experiences connected to their favourite songs. At a period when Spotify had just about 8 million paying users, both of these efforts aimed to raise the company’s brand awareness (compared to 155 million today). #Onlyyou campaign in 2021 and #Spotifywrapped in 2022 were all part of the emotional marketing strategy. Spotify also leverages emotional marketing to refresh its connection with its audience.

    People’s decisions can be influenced through emotional marketing. Ads become more memorable, shareable, and likely to boost purchases when they appeal to human emotions. When you examine the data, you’ll see that emotionally driven businesses get three times as many word-of-mouth recommendations and that emotionally driven advertisements are almost twice as likely to be successful. They also result in a 23% boost in sales.

    You must follow Spotify on social media if you enjoy music. The well-known music streaming service frequently publishes articles on various musicians and new album information. Spotify works on keeping unified branding across all of its social media profiles, which include separate accounts for various geographic regions. This social media marketing helps Spotify gain a large audience base. The platform not only runs various hashtag campaigns and social media trends to create awareness for its brand but also collaborates with social media influencers and runs sponsored ads. By working with influencers, the platform is able to promote its brand in a variety of styles that are sure to reach a wide audience.

    Social media trends can quickly make or break a business. In 2018, an auditory illusion was posted on Reddit that went viral. While some listeners claimed a man was saying the name “Yanny,” in an audio clip, others were certain it was the word “Laurel.”Spotify noticed the trend and decided to create a new billboard that capitalized on the conversation. Yet again, the brand’s cutting-edge approach was a hit and caught the attention of social media users.

    Brand Collaborations

    As of 2022, Spotify has partnered with 76 companies across the globe. Spotify partners with a variety of publishers and music labels to expand their digital reach and connect with new audiences. By collaborating with these different companies, Spotify is able to offer a wider range of music and videos to their users.

    A notable brand collaboration is with Starbucks where Starbucks members are able to curate Spotify playlists that will be played in their stores. Apart from this Starbucks employees get a Spotify premium subscription. This is a great way for Spotify to get more exposure and reach a wider audience.

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    Consistent Brand Identity

    Although Spotify is a very creative company, its logo is very bland and unassuming. It’s surprising that a company like Spotify, whose identity is based on music and innovation, would have a symbol that is anything less than artful. But I guess the crooked classic Wi-Fi emblem is just so iconic at this point that it’s become their identity. The key, obviously, is consistency.

    Over the years, Spotify has evolved and changed its brand identity several times to reflect different styles and eras. However, the company has kept its original icon throughout these changes to offer a sense of familiarity and consistency to its subscribers.

    Leveraging User Data

    Spotify has changed the game when it comes to how technology and data are used together. Their algorithms are designed specifically to help users explore new music and expand their list of songs. By recording users’ behaviours, interests, and past actions, Spotify is able to create a customized playlist for each person with personalized recommendations. This is just one example of how they’re using technology and data in an innovative way to improve the user experience.

    Spotify’s best example of leveraging user data is its “Discover Weekly” feature. Another is Spotifywrapped. Hope this helps you craft your business marketing strategy better!

    Conclusion

    Spotify is a great solution if you enjoy streaming music and podcasts. Not only do they have a huge selection of music and artists, but you can create your own playlists, save songs for offline listening, and follow your favorite artists.

    Spotify is one of the most popular streaming music apps and made many positive changes in the music industry. It not only allows the audiences to discover musicians but also local artists will be able to use Spotify as a platform to reach a global audience.

    FAQ

    What is Spotify’s target market?

    The typical Spotify user is young adults – Millennials and Gen Z – however there is not a small audience of older adults aged 55+ who also enjoy the app’s music.

    What is Spotify’s biggest market?

    The United States is responsible for the single largest Spotify market in the world.

    What makes Spotify unique?

    Spotify keeps listeners listening with its personalized Discover Weekly and Release Radar playlists. Listeners who want to put in a little effort to find new music can sift through any number of the artist- and song-specific radio stations.

    What are the best marketing strategies for Spotify?

    The following are the best strategies of Spotify

    • Freemium Model
    • Personalization
    • Minimalistic App Interface
    • Connecting Artists for Collaboration
    • Emotional Ads for Promotion
    • Jump Onto Social Media Trends
    • Brand Collaborations
    • Consistent Brand Identity
    • Leveraging User Data

    How does Spotify use social media to promote?

    Spotify runs multiple regional accounts on Instagram, which has more than 8.5 million followers. They regularly post images of popular artists and top tracks trending on the platform. This helps them share only the most relevant content for each country, thereby targeting the right audience for their content and business.

  • Story of uEngage: Technology Solutions for New Age Restaurants

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by uEngage.

    uEngage provides subscription based-technology solutions to the local businesses for better market services. It is on a mission to help restaurants save aggregator commission and build their long term digital data growth. Started in 2018, uEngage has clocked over 700+ crore worth orders through its client apps.

    StartupTalky interviewed Mr. Sameer Sharma (Founder, uEngage) to get insights into the startup story and roadmap of the organization. Read ahead to know more!

    uEngage – Company Highlights

    Startup Name uEngage
    Founders Sameer Sharma, Sunil Rawal
    Founded 2018
    Headquarters Panchkula, Haryana
    Industry Foodtech
    Website uengage.in

    uEngage – About and Vision
    uEngage – How it Started
    uEngage – Founders and Team
    uEngage – Products/Services
    uEngage – Challenges Faced
    uEngage – Marketing Strategies
    uEngage – Growth and Stats
    uEngage – Future Plans
    uEngage – FAQs

    uEngage

    uEngage – About and Vision

    uEngage offers digital and technology solutions for food ordering apps, cloud kitchen, contactless ordering, CRM services, grocery delivery, and many more.

    uEngage’s uniqueness lies in its balanced combination of its innovative products and digital growth consultant. It can be broken into 3 core pillars –

    • Online ordering solutions
    • User acquisition and demand generation
    • Rider tracking platform + Third party riders integration

    uEngage Services is founded with the vision to provide subscription based-technology solutions to the local businesses for better market services. They are a team of young aspirants who believe in providing business and technology solutions to the local business houses. Within the next two years (2023), uEngage’s mission is to be one of the best solution provider platforms for all the merchandisers and create maximum job opportunities for qualified youngsters.

    uEngage – How it Started

    The founders come from middle-class families, a town where most of the youngsters have to leave their hometown to look for good job opportunities. They wanted to break this chain and thus thought of creating opportunities where prospective people don’t have to leave their hometown. Coming from a technology & business background, Sameer & Sunil started their first venture Trideal in 2012.

    “The journey wasn’t easy as the investors in Tier-2 cities lack confidence in startup’s but with our hard work, we were able to get the support of the talented people that made it a success. With certain ups and lows, Trideal was acquired by Paytm and after some gap, I started uEngage and ShoutLo in 2018. To date, we have been quite successful in achieving our mission” -says Sameer Sharma, Founder, uEngage & Shoutlo.

    The founders noticed that the local food joints pay huge commissions to companies like Swiggy, Zomato for the delivery services. So they thought of solving that problem by providing them with a direct delivery option. At uEngage, the team provides subscription-based technological solutions to the local business houses.

    uEngage – Founders and Team

    • Sameer Sharma – Founder at uEngage & Shoutlo
    • Sunil Rawal – Co-Founder, Business Head at uEngage & Shoutlo

    uEngage has a team of promising youngsters who have the zeal and determination to provide technological solutions to the local business and expand job opportunities for qualified professionals. In 2018, uEngage was established and run by Sameer Sharma and his Co-founder Sunil Rawal looks after the business strategies of the company.

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    uEngage – Products/Services

    uEngage offers digital and technology solutions for food ordering apps, cloud kitchen, contactless ordering, CRM services, grocery delivery, etc.,

    Uengage - Products & Services
    uEngage – Products & Services

    DISCOVERY

    1. Food Ordering App: uEngage allows you to enhance the online food ordering experience for your customers with your own food ordering app. There are no upfront costs/commission and a low-cost fixed rental model.

    2. Web Ordering: Have your customers place orders directly with your own food ordering website. There will be no commission charged for every order placed. The features include displaying a digital menu, accepting orders online, and showcasing multiple outlets on a single website.

    3. Cloud Kitchen App: Run your delivery-only restaurant online with uEngage’s Cloud Kitchen App. Manage all your home delivery, takeaway, and in-car dine-in orders seamlessly.

    4. Contactless Ordering Solution: Integrate a contactless ordering solution by eliminating physical touchpoints. The features include QR code ordering, a digital menu, and a digital mode of payment.

    MARKETING

    1. CRM for restaurants: uEngage offers a complete CRM solution helping your business to connect and engage with your customers in a smarter way and converting your audience into potential buyers. Enabled with features like – segment-based audience, personalized SMS campaign, customer feedback management, and smart reporting.  
    2. Digital Marketing: Includes SEO, SEM, PPC, Email marketing, Social Media, and content marketing.
    3. SMS Solutions (DLT): Stay Connected to your customers with DLT Approved Transactional, Promotional & OTP Bulk SMS Service.
    4. Mini App Store/3rd party integration: Launch your business in Paytm Mini App Store and PhonePe Switch to showcase your products/services and get access to the huge customer base of active users of Paytm & PhonePe.

    DELIVERY & LOGISTICS

    1. Rider tracking app: This app will let the rider make deliveries efficiently by letting him know the best routes based on current traffic status and all the delivery information on the app including the customer calling options and the address.
    2. Rider Management: Manage all your on-demand deliveries and logistics services with your own Rider App. Features include – Rider Allocation, real-time rider tracking, and 3rd party rider management.
    3. 3rd party logistics: Integrate with third-party logistics with Rapido and Dunzo to eliminate the need to invest in warehouse space, technology, transportation, and employees to carry out logistics processes.

    OTHER TOOLS

    1. In-store feedback app: Get to know what your customers think about your food, ambiance, service, staff, and more with customer reviews and ratings, all in real-time.
    2. Digital Check-in App:  Check-in guests at the door by entering their name or confirmation number on uEngage’s Digital Check-in App and reduce their waiting process.
    3. Grocery Delivery App: Take your grocery store online and offer a hassle-free grocery shopping experience to your customers with your own grocery delivery app.

    uEngage – Challenges Faced

    “Challenges make you stronger. If you are not getting challenges on your road to success, you aren’t growing. My first challenge came when my Trideal Co-founder left the startup after 6 months and I had to learn the business mechanism in addition to my tech background. Getting the right kind of people under my umbrella and convincing the investors to invest in startups especially in Tier-2 cities is a real challenge. Slowly and gradually with our sustained efforts, we not only attracted investors but also created job opportunities for qualified professionals” – Sameer added.

    uEngage – Growth and Stats

    uEngage has successfully provided technology solutions to many brands and helped them provide better services to the clients. The startup’s presence is in more than 127 cities and has clocked 700+ crore worth orders through its client.

    • 3500+ outlets onboarded
    • Provided Technology solution to Outlets in 127+ cities
    • One of the Prominent Pizza Chain has acquired 1.7 million users and is among top 7 apps on Play Store
    • uEngage has empowered essential delivery platform for Govt of Punjab while Covid Lockdown
    • uEngage does 5.2 lac+ Transactions on a monthly basis across its white-labeled apps/PWAs
    • uEngage has helped its partner restaurants to clock more than 700 Cr worth Sales in last 4+ years journey

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    uEngage – Future Plans

    In the years to come, uEngage wants restaurants to start direct online delivery services rather than spending money on commission base apps. The team is also inclined to make Uenage one of the biggest solution providers in the Northern region and create job opportunities for young aspirants.

    FAQs

    What is uEngage?

    uEngage provides subscription based-technology solutions to the local businesses for better market services. It offers digital and technology solutions for food ordering apps, cloud kitchen, contactless ordering, CRM services, grocery delivery, and many more.

    Who founded uEngage?

    Sameer Sharma and Sunil Rawal founded uEngage in 2018.

    Is uEngage an Indian company?

    Yes. uEngage is an Indian company headquartered in Panchkula, Haryana.

  • 10 Best Landing Page Builders To Increase Conversions In 2023

    As we’re now in the digital age, it’s essential to keep up with the modern times. Digital marketing is surging globally, and it’s hard to go online without seeing different digital marketing campaigns.

    A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information.

    In digital marketing, landing pages are an important tool for converting website visitors into leads or customers. They typically have a specific focus or theme and are designed to be simple and clear, with a strong call to action.

    Landing pages have become one integral part of digital marketing campaigns, and if you are an expert digital marketer, you know how important startup landing pages can be, and how much they can help in boosting a digital campaign. As important and effective, as they can be, one must be careful while building a landing page. A good landing page typically has a specific focus or theme and is designed to be simple and clear, with strong CTAs (Calls to Action) that help convert website visitors into leads or customers.

    What Is a Landing Page?
    Key elements that make up an effective landing page
    Steps to Create an Impressive Landing Page
    Top Landing Page Builders

    1. HubSpot
    2. Unbounce
    3. Instapage
    4. Leadpages
    5. GetResponse
    6. ConvertKit
    7. Swipe Pages
    8. ClickFunnels
    9. Landingi
    10. Lander

    What Is a Landing Page?

    Before diving deep into the tools used for building landing pages, let us first talk about what landing pages are. Landing pages, by definition, are standalone pages that are built for advertising or a marketing campaign. Landing pages are essential components of a successful website. They provide viewers with the first glimpse of your company and often serve as the primary source for conversions. Landing pages are important for capturing leads, explaining product features, and describing the key advantages of using products or services. For any business, creating an effective landing page should be a top priority. With the right strategies in place, businesses can use well-designed landing pages to drive relevant traffic and convert visitors into customers or at least newsletter signups. Creating a clear call-to-action on the landing page and emphasizing visuals is critical; it’s also important to make sure the message resonates with conversion goals.

    There are two different types of Landing pages, namely Lead Generation Landing pages and Clickthrough Landing pages.

    Lead Generation Landing pages: These are mostly used by B2B marketing companies to collect the user data such as email and names, which can be further used to build a list of emails as their prospective clients.

    Clickthrough pages: These pages are much more direct as their main objective is to sell a product or a subscription-based service, and these pages are mostly used by E-Commerce websites and SaaS services.

    Key elements that make up an effective landing page

    5 Crucial Things Every Landing Page Should Have

    1. A clear and specific call to action: The main goal of a landing page is to get the visitor to take a specific action, such as filling out a form or making a purchase. The call to action should be clear and prominent on the page.
    2. A compelling headline: The headline of the landing page should grab the visitor’s attention and clearly communicate the value or benefit of the product or service being offered.
    3. Relevant and compelling content: The content of the landing page should be relevant to the visitor and should clearly communicate the benefits and value of the product or service being offered.
    4. A visually appealing design: The design of the landing page should be visually appealing and should effectively communicate the message and value of the product or service being offered.
    5. Social proof: Including testimonials, reviews, or other forms of social proof can help build trust and credibility with the visitor and increase the chances of conversion.

    Steps to Create an Impressive Landing Page

    Having an excellent landing page is vital to ensure that consumers receive the right information quickly when exploring potential business opportunities online. Here are a few essential steps to create an impressive landing page:

    1. A good landing page should have a clear and concise headline that tells visitors what they can expect to find on the page.

    2. The headline should be followed by a short and descriptive subheadline that elaborates on the main headline.

    3. The page should then have a strong and attention-grabbing image that helps to visually communicate the message of the page.

    4. The copy on the page should be well-written and free of grammar or spelling errors. It should also be persuasive and convince the reader to take action.

    5. The page should have a clear call-to-action (CTA) that tells the reader what they need to do next. The CTA should be prominently displayed and easy to find.

    6. The page should also have social proof in the form of testimonials or customer reviews to show that others have had success with the product or service being offered.

    7. The page should be designed in a way that is visually appealing and easy to navigate. All of the elements on the page should be placed in an intuitive way.

    8. The page should load quickly and be optimized for mobile devices

    Top Landing Page Builders

    There are several landing page software tools that are used by businesses for their digital marketing campaigns. In this article, we will talk about the top 10 landing page builders that help elevate website conversions in 2023. So, let’s take a look at them.

    HubSpot

    Rating 4.4/5
    Price Range in $ (Monthly) 14 to 3600 for Marketing, 45 to 1200 for Sales, 45 to 1200 for Customer Service, 23 to 1200 for CMS, and 45 to 2000 for Operations.
    HubSpot Website
    HubSpot – landing page builder

    HubSpot is an all-in-one software platform that helps businesses with web hosting, analytics, content optimization, landing page building, and more. It allows users to create a landing page quickly and easily. With embedded forms and automation systems, it allows for an efficient way to collect customer data and convert leads into customers or sales with ease. Hubspot’s landing page builder gives you the tools you need to create effective landing pages that keep your target audience engaged, whether you use one of the many customizable templates or design and code each landing page from scratch using their innovative drag-and-drop tools. They also offer other features like A/B testing to help maximize potential conversions from landing pages.

    Features offered by Hubspot:

    • Hubspot is an international leader in marketing automation and offers valuable services such as analytics, landing page builders, SEO optimization, and content creation.
    • The landing page building feature is especially beneficial for businesses of all sizes, as it allows users to build stunning landing pages for lead generation within minutes.
    • It’s incredibly user-friendly due to its drag-and-drop interface, customizable templates, photo library, and a plethora of other features that help people create websites that are attractive and optimized for conversions.
    • All landing pages can also be modified to look good across multiple devices such as PC/browser or mobile device.
    • Hubspot also offers to track and report on landing page performance so businesses have detailed insights on what works and what doesn’t.

    Pros:

    • One of the primary pros of using HubSpot is its landing page builder, which is designed to make customizing landing pages easy and efficient.
    • This landing page builder allows users to quickly and easily create their desired landing page without the need for any coding knowledge or experience.
    • It includes multiple options, such as a library of free page templates and layouts that are easily customizable.
    • It provides an intuitive drag-and-drop interface so users can move elements around on the landing page as they desire.
    • Optimizing landing pages with HubSpot’s landing page builder is an effective way to improve organic search ranking since this platform is both small-business friendly and SEO-friendly.

    Cons:

    • If you need customization of more detailed landing pages with specific technology stacks or larger landing pages designed for search engine optimization purposes, Hubspot may not be the right option.
    • While there is a large variety of templates available within Hubspot, they could look somewhat generic compared to landing pages built outside of the platform.
    • Hubspot is supported by multiple third-party apps and integrations, some users may find themselves overwhelmed by the vast number of choices available and feel constrained by what their subscription plan allows them access to.

    Pricing Model for HubSpot

    Software Starter Professional Enterprise
    Marketing Costs $50 per month, and offers tools such as landing pages, email marketing, and ad retargeting Costs $890 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
    CRM and Sales Costs $50 per month and comes with customizable sales properties, meeting scheduling, and other basic features Costs $500 per month and offers sales analytics, custom reporting, eSignature, and some personalization features Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
    Customer Service Costs $50 per month and comes with live chats, conversational bots, and simple automation Costs $400 per month and comes with ticket status and routing, and offers better customer service with custom reporting and an insight dashboard Costs $1200 per month and helps users manage multiple teams’ slack integration along with webhooks

    Unbounce

    Rating 4.4/5
    Price Range in $ (Monthly) 90 to 575
    Unbounce Website
    Unbounce – best landing page builder

    Unbounce is a landing page builder with an easy-to-use drag-and-drop interface, that helps you seamlessly build landing pages, lead marketing campaigns for eCommerce, and run social ads, and email marketing. It helps users build one goal-focused and dedicated landing page, without an ounce of coding, to convert traffic into revenue.

    With over 100 different landing page templates to choose from and an easy drag-and-drop interface, Unbounce landing page software offers to build an interactive landing page with customizable JavaScript and CSS, which can be used to make the page all the more responsive and fit for both, a mobile device or a desktop. Also, the built-in AI support helps you test your landing page design to see exactly how it works and what else is needed.

    Unbounce Landing page Tutorial: An Absolute Beginners Guide

    Features Offered by Unbounce

    • Seamless account management allows users to deal with multiple clients, and store records efficiently.
    • The single sign-on (SSO) feature makes it easy to manage usernames and permissions, while you can also choose who gets access.
    • Unbounce offers the re-usability of templates which works effectively while also allowing you to share templates among other Unbounce users.
    • Shaped to load pages quicker than usual, Unbounce pages are designed to load swiftly, without any time delay.
    • With utmost care for privacy, the pages also display a green padlock on the URL bar, assuring the user of complete privacy.

    Pros

    • It provides an intuitive platform that makes it easy to build landing pages quickly and without any coding knowledge needed.
    • This revolutionary drag-and-drop landing page builder also allows non-technical users to customize landing pages without any assistance, making Unbounce a great time saver.
    • Another massive benefit is the wide range of features that allow for deep customization and integration with third party apps like MailChimp, SalesForce, and more.
    • The analytics feature is another must have for companies looking to track performance over time so they make the most of their investment.
    • All in all, Unbounce presents an easy-to-use landing page solution with plenty of custom options that can help businesses get up and running fast with short-term success and long-term growth potential.

    Cons

    • One of the main cons of using Unbounce landing page builder is the cost. It is not an inexpensive service, and some businesses may find it too expensive for their budget.
    • Additionally, because it offers a lot of features, there is a steep learning curve for those who are new to landing page building and web design.
    • These features also require significant technical know-how from experienced users.
    • The A/B testing feature is quite basic and customer service is extremely poor.

    The pricing model for Unbounce

    Launch plan Optimize plan Accelerate plan Scale plan
    Costs $81 per month and is built for small businesses starting with digital marketing and landing pages Costs $122 per month and is built for businesses ready to optimize landing pages Costs $203 per month and is built for fast-growing businesses that need to boost traffic Costs $300 per month and is built for huge enterprises looking for greater traffic and conversion rate
    Offers up to 20000 visitors and 500 conversions with 1 connected domain Offers up to 30000 visitors and 1000 conversions with 1 connected domain Offers up to 50000 visitors and 2500 conversions with 7 connected domain Offers up to 50000 visitors and 3000 conversions with 15 connected domain

    Instapage

    Rating 4.3/5
    Price Range in $ (Monthly) Starts from 199 and has Versatile prices.
    Instapage Website
    Instapage landing page builder

    Instapage is more than just a landing page software tool; it is an advertising conversion cloud, with the ability to automate a personalized post-click page creation through conversion intelligence. Instapage helps users to integrate post-click landing pages and ads through marketing campaign visualization, which helps create a personalized experience for the customer.

    Furthermore, Instablocks offers its users a variety of page blocks comprising CTA forms, overviews, and more so you can manipulate the content of your page, globally. The conversion-optimized templates help you pump up the conversion rate, and with the availability of quick mobile pages, it reduces bounce rates and does not let mobile browsing hinder your marketing campaign.

    Features Offered by Instapage

    • Offers personalized experience to users with the use of specific keywords to maximize conversions.
    • Allows users to feature their own images with an Image Asset Manager.
    • Instapage allows users to add custom coding through JavaScript, CSS, and other scripts, to enhance the functionality of the page.
    • Modern design features such as Parallax scrolling also come in handy in the design of a landing page.
    • Overwrite protection makes sure two different users working on the same template do not make a fuss.

    Pros

    • It offers an array of tools for personalizing landing pages for an optimal user experience and greater conversions, features A/B testing to compare different landing page versions and measure performance, and gives users plenty of customization options to be creative in designing their landing pages.
    • Additionally, the landing pages are mobile-ready right out of the box since they are automatically optimized for all device types so that no one misses out on crucial information while browsing your website.
    • With Instapage, you can easily create beautiful landing pages with lots of great features — making it one of the best landing page building options available on the market.

    Cons

    • It can be difficult for beginner website builders to learn how to navigate Instapage due to its complexity and high price point.
    • Since Instapage is marketed for landing pages, it lacks the complexities necessary for building full-scale e-commerce webspaces.
    • It probably isn’t the ideal solution if you are looking to build a fully integrated webstore; instead, you might try researching another landing page builder better suited for your needs.

    The pricing model for Instapage

    Business plan Enterprise plan
    Costs $149 per month Cost is variable depending on your usage and needs
    Offers features such as no conversion limit, post-click score conversion analytics, and many more features All features of the Business plan with 1:1-ad-to-page personalization, visual collaboration, and editable blocks
    Integrations for Zapier, HubSpot, Salesforce, and Marketo All integrations offered by Business Plan along with page migration and customer manager

    Leadpages

    Rating 4.2/5
    Price Range in $ (Monthly) Starts from 42
    Leadpages Website
    Leadpages landing page software tool

    Leadpages is one of the first choices for small businesses and online enterprises, that are trying to build a brand and make an online presence. It lets users build websites, landing pages, pop-up alerts, and much more without using any code. Leadpages helps you choose from over 200 different templates to create websites and landing pages with a high conversion rate, connect CRM and email, and build traffic with leads, guidance, and increase conversions.

    Leadpages has a simple and seamless set of tools making it effortless to create, update and deploy your landing pages, quick and accurate, ridding you of extra costs of freelancers and time delays. You also get to make mobile responsive pages and deploy them in a matter of minutes, using state-of-the-art templates and an easy drag-and-drop interface.

    Features Offered by Leadpages

    • Leadpages allows you to view your page across different screen sizes hence, identifying if something needs to be rectified.
    • Hidden form fields allow you to pass data to your CRM, through prepopulated fields.
    • Leadpages makes a backup of all opt-in data in case any of the integrations experience downtime.
    • Offers checkout with Stripe, allowing users to accept payments and deliver products from any page.
    • Offers an image library where you can add and remove images to use in your page designs, the way you deem fit.

    Pros

    • Its intuitive UI and drag-and-drop feature make landing page creation a breeze even for novice users.
    • Leadpages offers multiple pre-made templates to reduce design time and flaunt your content on professionally designed landing pages.
    • It integrates with over 500 services, so you can connect it with your email marketing service or landing page tracking system.
    • You can quickly design web forms and calculate A/B testing to measure and optimize landing page success.
    • These features help businesses skyrocket their conversion rate, bringing in more leads and sales over time.

    Cons

    • One issue with Leadpages is that its landing pages are very limited in terms of design and customizability.
    • Additionally, because Leadpages is a third-party service, there may be delayed support from the company if any maintenance issues or bugs arise.
    • Businesses creating landing pages must also keep in mind that using Leadpages can become expensive over time due to the amount of landing pages needed for campaigns and marketing efforts.

    The pricing model for Leadpages

    Advanced plan Pro plan Standard plan
    Costs $299 per month billed annually Costs $74 per month billed annually Costs $37 per month billed annually
    Can be used to build up to 50 sites and including landing pages, traffic leads, and hosting Can be used to build up to 3 sites and including landing pages, traffic leads, and hosting Can be used to build up to 1 site and include landing pages, traffic leads, and hosting
    Priority phone tech support with over 40 integrations and online sales and payment Chat and email tech support with over 40 standard integrations and email trigger links Email tech support with no email triggers or online sales and payments

    GetResponse

    Rating 4.2/5
    Price Range in $ (Monthly) Starts from 13
    GetResponse Website
    GetResponse – Top Landing Page Builder

    GetResponse helps you to create high-converting, mobile-responsive landing pages, but it’s also a digital marketing platform used for sending emails, creating web and startup landing pages, and automating marketing. It offers to grow your audience with lead generation and targeted online communication that helps users boost their conversion rates. Moreover, GetResponse helps you deploy your skillset into an asset that you can use to grow revenue with about a thousand daily webinars and deliver an amazing customer experience to create a loyal following.

    Whether you wish to propel your business online, or you are in need of personalized tools to cater to your needs for scalability, GetResponse helps you communicate with your potential clients and increase return on investment. Moreover, with the help of sales funnels, popup forms, and marketing automation, GetResponse helps in online marketing and generating revenue from anywhere in the world.

    How to Create a Landing Page from Scratch in GetResponse

    Features Offered by GetResponse

    • With images from Shutterstock and gifs from Giphy, GetResponse helps create mobile-responsive pages for a high conversion rate.
    • Popup forms for signups and data collection, GetResponse helps you send targeted emails to prospective clients and customers.
    • Ready-made sales funnel helps you display your products and services to your customers, helping you sell more.
    • Drag and drop interface helps customize your page, so it suits both, the desktop view as well as the mobile device view.
    • GetResponse also offers insights into the pages along with conversion rate and other details. This allows you to choose the best designs and achieve high conversion rates.

    Pros

    • It offers powerful integrations with online store builders and social media platforms, making it easier than ever to have multiple touchpoints with your customers.
    • GetResponse also provides world-class analytics tools, so marketers can see exactly how their campaigns are doing, as well as access to cutting-edge automation capabilities designed to maximize ROI with minimal time investment.
    • They offer responsive customer support when you need help. With its comprehensive suite of features, GetResponse makes it easy for businesses of all sizes to take full advantage of the power of email marketing.

    Cons

    • One major issue is that their landing page builder is not as feature-rich as similar platforms on the market.
    • While GetResponse landing pages look great, they lack important features such as the ability to split test landing pages or ads. This makes it difficult to accurately measure ROI or use A/B testing to optimize campaigns.
    • GetResponse’s landing pages can only link to external URLs rather than being able to contain internal content, which makes for an awkward user experience when transitioning from the landing page to the checkout page.
    • GetResponse may be good for basic marketing tasks like email campaigns, but lacks features that are necessary for more advanced customers looking to scale up their businesses.

    The pricing model for GetResponse

    Basic plan Plus plan Professional plan Max plan
    Costs $19 per month and is used for sending emails and building a contact base Costs $59 per month and is used for generating leads Costs $119 per month and is used for marketing automation and integrations Used for evolving marketing strategy and comes with a variable pricing
    Comes with tools for email marketing, unlimited marketing pages, templates, and lead funds Offers everything that comes with a basic plan along with automation builder and sales and webinar funnels Offers everything that comes with a plus plan along with unlimited sales and webinar funnels and work together for 5 users Offers everything that comes with a professional plan along with dedicated support and IP and Microsoft Dynamic Integration

    ConvertKit

    Rating 4.4/5
    Price Range in $ (Monthly) Starts from 15
    Convertkit – landing page builder

    Convertkit is an all-in-one email marketing software specially designed for bloggers and small businesses. Whether you’re a solo entrepreneur or a business team, this platform helps to efficiently manage all your email automation needs in one place. Features such as landing page builder, automation builder, reporting dashboard, and rich segmentation allow users to create fully customized landing pages and automate their entire subscriber journey. Convertkit makes it easy to create stunning landing pages and publications quickly and optimize them for better performance. With its drag-and-drop page builder, customizable popup forms, landing page templates, and automatic publishing capabilities of landing pages, Convertkit will take your website visitors to the next level of engagement. It supports A/B testing with its optimization suite so that users can track the conversion rates of landing pages with ease.

    Features offered by Convertkit

    • It has powerful automation tools designed specifically for content creators and bloggers, allowing them to create landing pages and build segmented email lists quickly and easily.
    • Automation can be daunting at first, but ConvertKit simplifies the process with helpful tools like landing page builder that enable users to quickly construct highly customizable landing pages without the need for complex skills.
    • The platform offers direct integration with popular payment gateways, including Stripe and PayPal, making it easier than ever to build landing pages and capture subscribers that are ready to buy.
    • With comprehensive analytics all in one place, ConvertKit provides the perfect platform for managing email campaigns of any size.

    Pros

    • One of the most attractive features is the landing page builder which helps make any promotional activities easier to execute.
    • This landing page builder has a simple user interface and allows for customizable designs that enable users to customize their landing pages according to the needs of their campaigns.
    • The amazing flexibility of the landing page builder along with other features such as audience segmentation, automatic emails, analytics, and automation workflows provide Convertkit users with everything they need to build their business.

    Cons

    • One such drawback is the landing page builder which, while easy to use and intuitive, lacks some of the customization options of other solutions on the market.
    • It can be difficult to create high-converting landing pages because there are limited templates and design options available.
    • Testing landing pages and optimizing them for conversions can be challenging due to the lack of features in Convertkit’s landing page building suite.

    The pricing model for Convertkit

    Creator plan Creator Pro plan
    Costs $15/month, For up to 300 subscribers Costs $29/month, For up to 300 subscribers
    Best for growing creators automating their work Best for established creators scaling their business

    Swipe Pages

    Rating 4.8/5
    Price Range in $ (Monthly) Starts from 39
    Creating Landing Page with Swipe Pages

    Swipe Pages is a landing page builder designed to help businesses create their desired web presence. With a landing page builder, they can make their website experience more user-friendly, modern, and engaging. Swipe Pages have proven to be incredibly effective at allowing businesses to acquire customers quickly. To sum up, Swipe Pages are an efficient way for businesses to easily capture leads and maximize user engagement with landing page builders.

    Features offered by Swipe Pages

    • Swipe Pages offer an attractive landing page-building service that provides users with an intuitive and easy-to-manage platform.
    • The builder has a simple drag-and-drop interface and comes with a variety of templates, fonts, illustrations, hero images, video blocks, and more to choose from.
    • By using Swipe Pages’ landing page creator you can quickly create landing pages that resonate with your audience while allowing you to customize the look and feel of your landing page without the need for coding skills.
    • With the landing page included in the Swipe Pages suite of services, you can easily set up automated marketing campaigns, split test different landing pages or start collecting leads for your business.

    Pros

    • Swipe Pages are incredibly useful landing page builders that make creating web pages simple and straightforward.
    • Not only are they cost-efficient, but they also provide users with impressive design templates that can be customized quickly and easily.
    • They allow entrepreneurs to design landing pages with maximum conversions in the shortest possible time – no coding required!
    • Swipe Pages also feature analytics tools so users can examine user behavior which allows them to optimize their landing pages for the best results in terms of sales and returns.
    • Swipe Pages support error-free A/B testing, allowing entrepreneurs to compare landing page variants for optimal performance.

    Cons

    • As the builder is limited in its design options, landing pages often end up looking very similar or generic; this can have a negative impact on conversions as it may not reflect the unique attributes of your product or service.
    • Because Swipe Pages builders lack flexibility and customization, you may find yourself unable to make them fit precisely with your brand’s message or visual aesthetic.
    • It’s important to note that editing these landing pages can be tricky since there is no code-level access – meaning any changes you do make are limited by the builder’s capabilities.

    The pricing model for Swipe Pages

    Startup plan Marketer plan Agency plan
    Costs $39/month Costs $89/month Costs $199/month
    Offer 1 Custom Domain, 20,000 Traffic, Analytics & Conversion Tracking and more Offer 5 Custom Domains, 50,000 Traffic, Smart Pages, 5 Client Subaccounts, and more Offer Unlimited Custom Domains, 500,000 Traffic, Smart Pages, Unlimited Client Subaccounts, and more

    ClickFunnels

    Rating 4.7/5
    Price Range in $ (Monthly) Starts from 147
    ClickFunnels – online landing page builder 

    ClickFunnels is an online landing page builder that simplifies the process of creating websites, making them easier than ever. With drag-and-drop technology, point-and-click design, and automated tools, it provides users with the freedom to customize landing pages that are tailored to their business needs. The launch of this program has made it easier for those who may not necessarily have coding skills to create effective websites quickly and easily. Beyond landing pages, ClickFunnels also offers funnel-building and hosting solutions. Whether you’re an online store or a service provider, there’s no limit to the ways you can use Clickfunnels for your business needs.

    Features offered by ClickFunnels

    • ClickFunnels is an intuitive and powerful landing page builder that provides small-business owners with the tools they need to create high-quality landing pages quickly and easily.
    • With ClickFunnels, users have access to templates designed to look professional while making it easy to customize how their page looks and feels.
    • These landing pages can be created in minutes instead of hours or days. Other features include drag-and-drop elements, A/B testing capabilities, automation features, and even eCommerce setup assistance.

    How to Create a Landing Page With ClickFunnels

    Pros

    • ClickFunnels is an incredibly useful tool for businesses looking to drive sales and improve their visibility on the web. It’s an all-in-one suite of products that includes a landing page builder, funnel templates, email autoresponders, analytics, and more.
    • ClickFunnels allows businesses to quickly create landing pages and other key elements for an optimized online presence.
    • It automatically builds a sales funnel meaning less work for marketers who are already strapped for time.
    • With its intuitive and user-friendly interface, even those with no coding experience can create engaging pages within a matter of minutes.
    • It’s accompanied by great customer service so users have helped every step of the way.
    • ClickFunnels offers businesses a simple yet powerful platform to build beautiful landing pages and generate leads without having deep technical knowledge.

    Cons

    • There are some drawbacks to using this builder, such as the high monthly costs associated with certain subscription packages.
    • The builder can be complicated and overwhelming for those who are new to website development, making it difficult for beginners to navigate.
    • There is also a limited range of customization options available which can be limiting for experienced web designers who may want more complex landing pages.
    • ClickFunnels is a useful landing page-building program but comes with its downsides that one should consider before subscribing.

    The pricing model for ClickFunnels

    Basic plan Pro plan
    Costs $147/month Costs $197/month
    Offer 1 Website, 20 Funnels, Unlimited Workflows, Basic Analytics, and more Offer 1 Website, 100 Funnels, Unlimited Workflows, Basic Analytics, Liquid Theme Editor, and more

    Landingi

    Rating 4.4/5
    Price Range in $ (Monthly) Starts from 29
    Landingi – Top Landing Page Builder

    Landingi is an intuitive landing page builder that promotes customization and ease of use for all types of users. With its straightforward drag-and-drop interface, Landingi helps you quickly create landing pages that make an impression. You can customize the landing pages with high-converting widgets like countdown timers and surveys, or add layers of complexity with CSS code editing. It’s even compatible with marketing automation tools like MailChimp and Active Campaign so that you can start delivering tailored messages right away. Landingi also offers templates so you can build upon existing landing page ideas, making it easy to get started building your perfect web page in no time.

    Features offered by Landingi

    • Landingi is an efficient landing page builder that can help anyone create captivating landing pages in a snap.
    • Its no-coding feature ensures that you don’t need to be a developer to create stunning landing pages which makes it perfect for everyone, especially non-technical folk.
    • Landingi offers plenty of customizable page templates and subscription optimization features that are designed to deliver positive ROI and maximum conversions.
    • All landing pages created with Landingi come with detailed performance analytics as well as email automation features and A/B testing options.

    Pros

    • Landingi is a landing page builder that makes it simple to create stunning, high-converting landing pages that increase conversions and generate leads.
    • With an easy-to-use interface and drag-and-drop features, landing pages can be designed quickly without having any technical coding knowledge.
    • Landingi has many advanced features that make it suitable for marketers with all levels of expertise: from basic functionalities like A/B testing, to more complex options like creating pop-ups or integrating with eCommerce APIs.
    • The platform offers enough analytic data so users can track landing page performance and identify areas for improvement.

    Cons

    • Its landing pages lack customization options and can’t be integrated with other applications or platforms.
    • The landing page designs are limited in number and none of them offer visually striking elements that would help set them apart from the competition.
    • Landingi falls short when it comes to performance optimization—the platform does not support A/B testing nor does it have analytics capabilities to measure landing page performance.
    • Its platform complexity makes Landingi less beginner-friendly compared to alternative landing page builders.

    The pricing model for Landingi

    Core plan Create plan Automate plan Agency plan
    Costs $29/month Costs $65/month Costs $89/month Costs $109/month
    Best for starters looking for an easy-to-use and responsive editor. Best for business owners and smaller companies looking to build high-converting campaigns that increase sales Best for marketing pros to automate processes and boost conversions at all levels of the customer journey Best for agencies, integrators, and resellers to launch offers and scale customer service

    Lander

    Rating 3.0/5
    Price Range in $ (Monthly) Starts from 49
    Lander – landing page building platform

    Lander is a landing page building platform that makes creating effective landing pages incredibly simple. With its intuitive drag-and-drop interface and customizable templates, Lander has revolutionized the landing page building experience. And with features like A/B testing, heatmaps, and mobile optimization- it’s never been easier to create stunning landing pages that are guaranteed to capture the attention of your audience. Whether you’re a marketer, influencer, or business owner, Lander has something for everyone!

    Features offered by Lander

    • Lander is a landing page builder that offers users the ability to quickly and easily create landing pages with modern-day design sensibilities.
    • From its intuitive drag-and-drop interface to templates and customizable functionality, Lander is a powerful option for creating landing pages in minutes.
    • With layouts optimized for different devices and a plethora of features such as A/B testing, automated emails, and more, it makes it easy for marketers to get the most out of their landing pages.
    • It also provides designers with several page elements such as video backgrounds and custom fonts that can give their web pages that extra “wow” factor.

    Pros

    • Building landing pages with Lander can be extremely beneficial to businesses and entrepreneurs alike.
    • Not only is it incredibly easy to use, but it also offers a wide range of attractive templates that don’t require any coding knowledge.
    • Users can also customize each landing page with images, colors, fonts, and HTML code to fit their brand needs.
    • It even provides useful analytics so businesses can track the success of their landing page campaigns.
    • Lander’s landing page builder is a great tool for those looking to build professional landing pages without spending money on a web designer or spending a lot of time learning how to code.

    Cons

    • One of the biggest cons of using Lander landing page builder is that it has limited design templates. This can be restrictive for those looking to create landing pages with more customized visuals and layouts, as they are often forced to settle with one of the templates even if it doesn’t suit their needs perfectly.
    • The customer support provided by Lander leaves something to be desired.
    • Though help is available, response times tend to be slow compared to other landing page builders, which can make troubleshooting difficult for users who require assistance quickly.

    The pricing model for Lander

    Basic plan Professional plan
    Costs $49/month Costs $99/month
    Includes A/B Testing, Facebook Landing Pages, Auto-Fill Forms, Email Support and more. Includes Dynamic Text Replacement, Facebook Landing Pages, Custom Code Editing, Technical Support, Chat & Email Support and more.

    Conclusion

    The landing page helps you in boosting your ad campaign. In fact, it is an important step in a digital marketing campaign. Landing page builders help in building the perfect web page that will help your potential customer or customers to take an action by buying the products of your business. With the increase in digital marketing, landing page builder tools are also getting popular.

    FAQs

    What is a landing page?

    Landing pages, by definition, are web pages that are built for advertising or a marketing campaign.

    What are the two different types of Landing pages?

    The two different types of landing pages are lead-generation landing pages and Clickthrough landing pages.

    What are the top landing page builders to use in 2023?

    Some of the popular landing page builders to use in 2023 are listed below:

    • HubSpot
    • Unbounce
    • Instapage
    • Leadpages
    • GetResponse

    What is a landing page builder?

    A landing page builder is a tool that allows users to create and design a landing page without the need for coding or design skills.

    How many hours does it take to create a landing page?

    On average, it may take anywhere from a few hours to several days to create a landing page, depending on the complexity of the design, the amount of content that needs to be included, and the level of customization required.

    What is the purpose of creating a landing page?

    The purpose of creating a landing page is to drive targeted traffic to a specific webpage and convert that traffic into leads or customers.

    What are the uses of the landing page?

    Some common uses for landing pages include:

    1. Generating leads
    2. Promoting a product or service
    3. Running a promotion or contest
    4. Facilitating event registration

    What are the essential elements of the landing page?

    The essential elements of a landing page are as follows:

    • Clear unique selling proposition (USP)
    • Engaging hero shot.
    • Compelling benefits.
    • Inspirational social proof.
    • Strong call to action (CTA)

    Do I need to have design or coding skills to use a landing page builder software tool?

    No, most landing page builders offer a user-friendly interface and pre-designed templates that allow you to create and customize landing pages without any design or coding knowledge.

    Can I A/B test my landing pages with a landing page builder?

    Yes, many landing page builders offer A/B testing features that allow you to test different versions of your landing page and see which one performs better.

  • 15 Most Profitable Niches on YouTube

    ‌‌Starting a YouTube channel can be a lot tougher than it seems. Anyone can start a YouTube channel and post random videos. But the real question here is, Is it profitable?

    In today’s time, people are making a whole career out of social media platforms, and when it’s YouTube, you can earn pretty well.

    ‌‌That’s why it’s essential to pick out a niche in which you want to make videos. It helps you target a specific genre of audience and enables you to boost engagement. With this, you can integrate yourself into the YouTube creator community. Now, when it comes to YouTube niches, there are many options available that might confuse you. To help you pick a niche for your YouTube channel, we have presented this article containing the 15 most profitable YouTube niches. So, let’s get started!

    Comedy
    Beauty
    Digital Marketing
    Investing and Trading
    E-commerce
    Clothing & Fashion
    Fitness
    Business
    Tech Review
    Men’s Lifestyle
    Career Advice
    Pets & Animals
    Audience Demographics
    Conspiracy Theories
    Daily Vlog

    Comedy

    Biggest Comedy YouTube channel: Mr. Beast/ 30 Million Subscribers

    Everyone likes to watch the fun and comic videos in their spare time. And with a comedy YouTube channel, you can excellently attract audiences. Plus, creating light and funny videos is not very hard and doesn’t require a lot of time. But you must remember that the goal is entertaining and making your audience laugh.

    For this, you can create videos of everyday funny incidents or skits, or anything fun. If your channel gets hit, you can easily earn up to 25K with your comedy YouTube videos.

    ‌‌You can make the video more fun by doing unique editing like jump cuts, background replacement, slow motion, or adding cheeky music in the background. This way, you can create a unique style of videos and make them stand out to your audience.

    Beauty

    Biggest Comedy YouTube channel: Sandra Cires Art / 16.3 Million Subscribers

    Beauty Videos are in high demand nowadays. You can make your YouTube channel very popular with videos on makeup, skincare, beauty products, or cosmetics. You can become a beauty influencer and earn very well. People rely on influencers when checking a new cosmetic product or learning a new makeup trick. And if your audience wants your video, they’ll come to it whenever they need any new facts or jokes in the beauty genre.

    Plus another benefit that comes with the beauty niche is you can work closely with sponsors and beauty brands.

    Digital Marketing

    Biggest Digital Marketing YouTube channel: VidIQ / 1.33 Million Subscribers

    This YouTube niche is quite different than usual. With digital marketing on top of the business curve, people are investing more time and money into it. And this can be a profitable niche for you by creating videos on different marketing strategies, making people familiar with today’s industry trends, and many more. You can create guide videos on learning new skills, handling social media platforms, mobile marketing, and a lot more. There is an abundance of content in this niche that you can create videos on.

    ‌‌Digital Marketing is definitely a profitable YouTube niche that has tons of monetization methods that you can use in your favor and increase your earnings.

    Investing and Trading

    Biggest Investing & Trading YouTube channel: Warrior Trading / 1.1 Million Subscribers

    Who doesn’t want to invest these days? If you are good at investing and have several tricks which benefit you in terms of trading, you can create a YouTube channel with this niche. Many people don’t know proper investing and look for ways through which they can do it in the right manner. That can be your plus point as you can sweep in and talk about the ways that can benefit the audience while investing and trading.

    ‌‌During the past few years, searches on investing have gone doubled and tripled than they used to. That’s why, creating a YouTube channel where you can guide people on where to invest, how to invest, how to save money, how the stock market works, and so on, it’s definitely profitable.

    E-commerce

    Biggest E-Commerce YouTube channel: Dan Lok / 4.43 Million Subscribers

    Yes, you got it right. E-commerce is considered a very interesting and profitable YouTube niche that you can work on. With ways like dropshipping or Amazon FBA, you can earn huge figures by selling products that give you amazing returns. Take the example of Franklin Hatchett or Tanner J Fox, they are killing with this niche.

    ‌‌You can create videos telling people how to create an online shop and earn through dropshipping. People seek practical examples of things and the only way you can make your channel a hit is by showing people how you do it.

    Clothing & Fashion

    Biggest Fashion YouTube channel: Tess Christine / 2.31 Million Subscribers

    Everyone needs clothing and fashion advice!  And it isn’t limited to women only, even men seek fashion advice. Creating videos like clothing hauls or tips on carrying accessories always bring great popularity to your YouTube channel.

    Style out different clothes or review different brands that you like, you can create videos on coming up with signature styles or how to carry heavy accessories and stiletto styles with your favorite pair of jeans. It brings a great number of views to your channel and makes your audience loyal. You can check out the top YouTube channels in this niche and come up with your creative style.

    Fitness

    Biggest Fitness YouTube channel: Pamela Reif / 9.25 Million Subscribers

    Fitness is considered one of the most popular YouTube niches that you can pick out. Most of the audience out there likes to see fitness and health-based videos that inspire them and give them tips on how to begin a healthy lifestyle. You can find out different contents, from weight loss to healthy meal preparation ideas, that you can explore. In this niche, you can review other fitness products as well. You can keep your audience clinging by creating videos that teach them something new and properly guide them.

    ‌‌Creating videos on different yoga poses or doing your gym routine helps you attract a great count of audience. This niche is presettable, and if your channel gets hit, you can earn pretty well.

    Business

    Biggest Business YouTube channel: Gary Vee / 4.06 Million Subscribers

    Users over YouTube aren’t limited to content creation; in fact, on a broader scale, many intellectual or working people like to watch videos related to the business field. For that, you can like the videos entertaining your subscribers by sharing different business stories and teaching any new product, ideologies, and success concepts of top companies in the business industry. Creating engaging videos on these nieces can help the audience connect with you and build a trusting relationship with all the potential prospects.

    Tech Review

    Biggest Tech Review YouTube channel: Marques Brownlee / 16.4 Million Subscribers

    If you have an interest in tech and have knowledge of the latest advances and different tech equipment, creating a YouTube video can be very beneficial for you. Being a tech gick on YouTube can help you earn pretty well. Review-based YouTube channels have always been in their popular niches. You can get started with product reviews and begin monetization around them. To make your track unique, bring your expertise to your video. Mastering a particular area can be pretty productive in comparison to going with any random ones.

    ‌‌Also, you can create videos reviewing different apps. This will bring more audience to your channel, and you can attract several sponsorships if you get hit.

    Men’s Lifestyle

    Biggest Men’s Lifestyle YouTube channel: DLM Men’s Lifestyle / 885K Subscribers

    There aren’t many YouTube channels that cover this niche, which makes it fresh and unique for you to go with. Men today seek advice from clothing to the gym; the search for it is everywhere. You can create videos on valuable tips and information that men find attractive. Also, there are several products in the market for men’s take care which you can review and suggest the best ones available. What you need to cover is everything that has the potential to improve the lifestyle of men.

    Career Advice

    Biggest Career Advice YouTube channel: Thomas Frank / 2.77 Million Subscribers

    A YouTube channel based on career advice is always a big sale. Do you know how many students and adults consider YouTube for career advice? A lot. You can create videos on top career choices in today’s world and how to get there. It will help if you guide the audience in the right direction and the engagement rate will boost if you impress them.

    ‌‌Simply do the research in a reasonable amount and create videos on guiding the audiences in their career, especially the students.

    Pets & Animals

    Biggest Pets & Animals YouTube channel: Aww Animals / 3.61 Million Subscribers

    Last but not least, there is a pet and animal niche that attracts an audience a significant amount. Here, you get different content to explore and develop some fantastic ideas for yourself. You can create videos of breeding, health & care, training, and more content with your pets and animals.

    ‌‌You can easily connect with the audience and share positive emotions with them. It will also help the audience know how to take care of their pets.

    Audience Demographics

    If you are getting really confused about choosing a good niche for your YouTube channel, going with audience demographics could be a great pick. You can attract your audience by using keywords, phrases, slang words, or the local language of your target audience. This will help you rank your video content in a specific category.

    ‌‌Working on an audience demographic niche benefits you greatly by staying close to what the audience needs.

    Conspiracy Theories

    Creating a YouTube channel in the Conspiracy niche brings excellent audience engagement. It might seem controversial, but it can benefit you in many ways. There are numerous conspiracy theories over the internet that people are very interested in. You can create videos on some famous events of history or people who have lots of unbelievable views.

    Everyone wants to know why something that shocked them happened. And when you look over the internet, you can find numerous stories on historical situations, events, physical destinations, celebrities, and movies that are unclear to people. So, that’s the excellent niche pick for you.

    Daily Vlog

    A balanced and adventurous lifestyle can be profitable if you turn it into a YouTube channel. You can create videos sharing your day-to-day life with the audience. Daily vlogs have immense popularity in this social media time. You can share videos of your daily routine, or what keeps you going in your life, spending a day doing something adventurous, or anything that seems fun seems exciting to you. Daily vlog is considered one of the most accessible niches, and it is straightforwardly simple work to create.

    Conclusion

    In conclusion, we can say that when it comes to YouTube niches, there are numerous options that you can explore. But if you want to make your channel a success, you need to choose a profitable niche to work on. This article helps you know different profitable niches you can pick from. With these, you can make tons of money by creating videos and reaching a large audience.

  • A Complete Guide on How to Start an eCommerce business in India

    If you are looking to start your own e-commerce business in India like Amazon or Flipkart, then this is the way to go. To start with, eCommerce is an online process of buying or selling goods and services. There is no paperwork involved in making any transaction here.

    One of the best things that most of us like about an e-commerce startup is that we can update and modify it the way we want and make it attractive and appealing to the eyes of the audience. Your customer will have access to your services 24×7 and you don’t need to come out of your door for marketing and other stuff if you are doing it at a small level.

    According to a report, in 2019, eCommerce sales accounted for 14.1% of all retail sales worldwide. However, there are some things that you need to care about in your eCommerce business plan.

    How to Start an eCommerce Business in India? (A 10-Step Business Plan)

    Starting an eCommerce website might sound challenging, but with this easy 10-step business plan, it would hardly be tough. So, let’s dive into the steps:

    Step 1: Define your business name

    Business names are always important as they give you an identity after identifying what you want to sell. A business name will be the legal identity of your business. This opens a room for marketing your product with ease. The name that you choose should be simple and unique. It is always better to research extensively before you decide upon a particular name for your business. This will let you be safe and secure, and thus, is really important for everyone who would be starting an eCommerce website.

    Step 2: Set a domain name

    Ideally, there is always diversity in business. The business name acts as the domain name. A domain name system (DNS) stipulates the website address that your business wants to keep.

    One of the important factors for an eCommerce business plan is a website. A website can be useful in developing different marketing strategies. It acts as a point of contact between you and your customers.

    A website is accessible to many people at any given time and creates a climate of trust (credibility). Churning out a website is really convenient as it tells the customers that you exist. Furthermore, the website and the domain name are some of the core steps to proceed with before one can go about launching an eCommerce business.

    Step 3: Identify the type of business and register

    People engage with businesses as sole proprietorships, partnerships, or cooperation. Each of these has an advantage and disadvantage attached to it. For example, operating as a sole proprietor always subjects you to numerous risks.

    You need to weigh before deciding upon a particular type of business that suits you. The income removal system (IRS) allows you to file the structure of your business on your own or get a different filing company to help you.

    Step 4: Employer Identification Number (EIN)

    You can not operate an e-commerce business without a bank account. To get a bank account you need for your business you need EIN. This number you are given acts as identification. You use it to file taxes for the business. It is always a requirement whether you will operate alone or employ people.

    Every country has its own policies and procedures that every citizen must adhere to. This is also one of the things you must keep as a priority while creating an eCommerce business plan. If you fail to do that, the government has the mandate to declare your business illegal, after which numerous penalties might be imposed.

    Licenses for the business and work permit should be obtained. Confirm with your state what type of taxes you are required to pay in order to operate. Also, you need to Apply for Goods and Service Tax (GST) certification and a Shops and Establishment Licence.

    Step 6: Source for vendors

    It is not possible to operate without vendors. Everyone needs to identify and keep in contact with different vendors. This way you can derive the best quality and prices for the materials you need to make your products. Conduct a thorough and serious search of the vendors to help you identify who you want to work with.

    Step 7: Early marketing

    Media platforms are paramount in e-commerce. However, it is also necessary that you have an eCommerce business plan prior to that. Alert customers that there is something good coming up so they can create interest to know. You can even decide to introduce blogging as a tool.

    Step 8: Get effective software

    E-commerce cannot work without making use of technology. Put every system in place before launching the product. Effective software is what you simply cannot compromise when it comes to building e-commerce websites in India.

    Step 9: Keep a smart inventory

    Inventory will help you track the information that you need. Ensure the warehouse (store) has enough products so that the customers don’t miss out on what they want. You may not be in a position to tell what will be needed and when but is always safe to keep a decent stock. This will help keep track of the orders you make in the future.

    Step 10: Be compliant

    Always be smart with deadlines in terms of taxes, licenses and permits needed. Always ensure you abide by the law of the land. Staying compliant is the key to starting an eCommerce store or an online business and making it successful.

    WIDGET: leadform | CAMPAIGN: undefined

    How to Build an eCommerce Startup?

    The Ecommerce industry is on the boom for the past few years, and why not? It is ultimately a sector with big opportunities and low barriers to entry. The total valuation of the e-commerce industry in India was last recorded at $46.2 million and is expected to rise to $188 billion by 2025. Such a sector that is ever so growing, certainly consists of a lot of opportunities.

    Currently, there are hundreds of e-commerce sites selling products and services and thousands are on the way. Probably you also want to have one. Well, the e-commerce industry is so dynamic now, that you need to be agile and alert. So, keep monitoring the activities, events, discussions, and changes going on in your niche.

    Now e-commerce is not about selling a product but a solution. Your potential customer must see the clear benefit of buying from you. Here are some tips to follow if you are starting up or already have an existing startup in the e-commerce domain.

    Find a niche

    If you get an idea for e-commerce, there is a fair chance that many startups are operating in that niche and many are coming up. That is why it is important to break the initial idea, segment them a little further or get a niche that is not explored yet and work on that with full focus.

    If you think you can compete against Flipkart or Snapdeal that’s not going to happen if you plan to start with the same business model.

    Take sandal. When the company launched, it was an online portal for deals and coupons. This was a very focused play. They didn’t immediately start selling physical goods. Make your unique selling proposition, find your target “janta” or customers, and sell your product to them.

    Experiment

    As you have started out, the world seems very new to you. Nobody except you can tell what works best for you. So, experiment with different Pitches, Distribution channels, and more. Do this until you find out a solid sales strategy.

    Listen to your customer

    As it is always said worship customers like gods. Always remember that if there is any service you want to provide, then that should always be a customer satisfaction service. Your behaviour towards the customer after the sale would make all the difference.

    This will help you in customer retention and thus make more sales. Once a sale is made. Talk to them, get feedback and see what changes they want. Even if it doesn’t comply with want you want just change it.

    Learn from the mistakes of competitors

    Do you have lots of competitors? Having too many competitors is not so good news for businesses but every bad thing has got something good in it. So, if you have quite some competitors already in the same space where you would be starting your own eCommerce business, you can try to analyze their website design, pricing, and marketing strategies on a regular basis to get useful insights for future action. Go through their social media profile to see what activities have helped them gain traction a lot and what has failed for them. In this way, pick up all that they have done good, and try to avoid all the mistakes that they have done.

    Use digital marketing

    74% of adults who are online, use social networking sites, and among them, it has been found that 71% of online adults use Facebook. Being a startup you don’t have much marketing budget. Here, starting with social media platforms for marketing purposes will indeed be of great help. Optimising the content and regularly sharing them on social platforms certainly is rewarding for brands and businesses. This will not only let you reach to large audience economically but also help you to get analytics to learn about the users. It is also a great way to listen to what customers are saying about your brand.

    Number of social network users in India from 2015 to 2020
    Number of social network users in India from 2015 to 2020

    Operation

    Make sure you always have enough inventory of the highest-selling product. Make sure that you keep a track of all the products that belong to the highest-selling and lowest-selling categories. Figure out what is making the highest product sell the highest and what makes the others the lowest-selling products. This will help you a great deal!

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    Choose the right web hosting  

    Looking at what similar companies are using. Add a mascot on the site that guides the users about the site and the products, is an interesting way to get the attention of customers (like Zendesk). Use only those plugins that are necessary.

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    Consumer support

    Hire trained customer care executives to resolve customer queries over calls and emails. A toll-free number and support email is crucial too. Solve the problems that the customer is facing, to ensure the efficiency of the website.

    Content marketing

    The content is important for an e-commerce website and is good for marketing the brand. Putting up a blog or posts will surely bring up more traffic than ever. Content marketing will stand as one of the primary requisites as soon as you start an eCommerce store or an eCommerce website in India.

    Social Media Marketing

    Social media is the key to climbing the ladder and getting the exposure one wants in the public eye, so creating social media accounts is the key to helping the brand reach the eyes of the world. Keep the followers updated with new products and give ways to get more followers. Meme marketing is also a great way to engage your customers (Millennials).

    Influencer’s utilization  

    The influencers are the best people in the game especially, in terms of product branding and making the future of a product. Hence, hire some influencers who are the best in the marketing game, which your brand focuses on, and pay them to put the ad on their social media. This will help increase your brand reach, thereby helping it to reach thousands and millions, who would then be able to see what your brand and its products are all about and people will pop up on the website for sure, giving you more website traffic and multiplying your revenues for sure.

    How to Compete in the eCommerce Market?

    Every day is new and brings changes in people’s needs and desires. Luckily, this is where small and upcoming startups can still win in the midst of other eCommerce giants. Here, is how to compete in the E-commerce market.

    We are aware of how Amazon and eBay have driven many small and medium companies to extinction. But the other side of the reality is also that new interventions are always abundant and there’s always a new idea, product concept, or methodology that can topple the market leaders as we know them, or at least create a comfortably sweet spot in the market for themselves-which is just where your startup needs to reach.

    If your startup is introducing a new product or service altogether, there is a very different approach you might need to take as compared to a start-up that is re-offering the existing product or service to bridge the demand-supply gap.

    Be very clear as to who you are, what your offer is, and what your target is. Make sure that your core team and your entire organization have this understanding to ensure that the combined effort of the entire workforce maximizes the results.

    It is a hopeful time to be as Amazon and the likes do cater everything to everyone. But the digital age has made it possible for everyone to co-exist as people’s tastes are ever-evolving and start-ups targeting the niche will be able to carve out their own space.

    Read on for sage advice on how you can stand out in a crowded marketplace and reap the maximum benefit of being a newcomer to the industry.

    Create Your Own Service

    Your chance to be victorious in the game is to be an innovator and make your own market rather than depending on the existing marketplace. It is a harder approach to what you are already doing but will take you miles ahead of others.

    See a Need, Fill a Need

    We have seen time and again that certain brands launch big after years of testing and planning, however, once the brand is not received well they start to fizzle out. The ones who make it successfully are often seen using the feedback from the customers and dedicating some resources to perfecting common complaints and difficulties consumers are experiencing. They don’t quit, rather, they use real-time data as the major source of what the next step is inspired.

    In fact, building on what the customer conveyed as your shortcoming can also forge a trustworthy and loyal bond with them, which is a great way to market yourself. Instead of resisting the feedback, be open to them and make your way to their hearts by listening and acting on it. Create your own trend rather than following the norm.

    Champion the Mobile App

    Make sure that your customer is having a seamless mobile experience on your app and is likely to check out under 60 seconds after preparing the cart or choosing the service without any in-built interruptions. Fast times require faster solutions! In addition, make sure your startup belongs on platforms like Snapchat and Instagram that have made the visual world fun and directly accessible.

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    User-Centric Approach

    Design Thinking promotes that design is an elementary part of any system. Design your product, service, or systems within the organization always prioritizing the user needs and user practices.

    Get inside not just the mind of the end-user, but also their daily lifestyle, their influences, their dreams and aspirations, their environment, and their culture, depending on the nature of your services.

    Customer is more likely to trust your brand if they think you thought of them specifically while making the product or service. This gives them confidence that you will understand them and will stand as a good choice for them.

    Better Incentive Programs

    Your incentives can come in the form of discounts, rebates, points earned toward a discount, points earned toward prizes, or any of many other plans. The worst-designed incentive plans have ambiguity in the stated rules.

    An incentive is likely to shape your customer’s behaviour and drive them to your desired action. These incentives are thus, really valuable for an eCommerce company, especially if you are wanting to start an online store in India. If they are rewarded for their purchase, they feel like they ‘earned’ it. Keep a close eye on what other e-commerce companies in India are offering and if you are to compete with them, you must outdo their offer every time.

    Better Customer Service

    A common Amazon trait that has made it wildly popular in the e-commerce service is how they value each customer. Similarly, if you also want to start an eCommerce business, then you must first start to value each and every customer the same. While you can’t crush e-commerce giants given that they have bigger marketing budgets and bigger control of their product lines, operations and sales, it is certainly a trait you can imbibe in your company. Each satisfied customer means five people who will hear about you from him, which is great marketing for you at no actual cost.

    Customer Data Is The Key to Ultimate Business Growth

    A former Amazon company worker stated that Amazon has the ability to track both what people are buying as well as what they search for and can’t find.

    This is a part of their success story. Companies that use customer data to better their practices are more likely to increase their sales and their gross margins than those who ignore the data.

    Even if you don’t have big budgets to acquire data like e-com giants, do make absolute use of the behavioural data you already have in their database to improve customer satisfaction and customer retention.

    How do eCommerce Sites Make Money?

    Everyone wants an extra income to meet their needs and upkeep their standard of living. Furthermore, buying and selling goods and services via the Internet is the new trend to earn money, and the websites that make them possible are none other than Ecommerce websites. The Ecommerce websites are offering a free platform for the sellers and the buyers to get in touch with each other.

    One can easily list their products on e-commerce websites and potential buyers can buy the products hassle-free sitting in any part of the world. The whole online buying and selling chain appears to be a very easy and economical process.

    Although, you must have wondered as they offer free services to sellers and buyers then how these e-commerce websites like OLX, Quikr, Craigslist, and Gumtree make money online.

    E-commerce websites, such as OLX, Quikr, and other leading sites provide an online portal to advertise your product or service offerings and find the buyer for them.

    Almost all emerging e-commerce websites offer free services to users. However, they still make high-tech TV commercials and disburse lucrative salaries to their employees. How? So, let’s get the answer by analyzing the revenue-generating strategies of a few leading e-commerce websites and comparing their revenue plan with others.

    Olx

    OLX is one of the most popular and well-structured e-commerce websites. It offers a variety of features to its users, such as sellers can directly chat with a buyer, can easily bargain, etc. eBay is one of its competitors of OLX. OLX opts for the following methods to earn money:

    Google AdSense Banner Ads

    Google offers to all bloggers and website owners a very easy platform to get advertisements on their sites. Google AdSense is a platform where you can register your website and after verification, Google will show related advertisements. Hence, OLX  effectively runs Google ads to reach its target audience. The earnings through ads depend, upon the number of clicks they get which is called CPC (cost per click model).

    OLX offers a featured listing option to the sellers. Featured links are those links that you see on the top, whereas, in a normal listing Ads are placed in OLX depending on how recently the Ad has been placed.

    Featured Ads will always appear on top of the list irrespective of any factors. Ideally all such should be mentioned as featured/sponsored/ads so that users don’t get an illusion. In a featured listing, your ad will show up at the top of the search list and your ad will be shown first to the buyers whenever they search for anything on OLX. The sponsored links appear depending on the keywords targeted by the advertisers. Being at the top of the list gives advertisers a way to get more leads.

    Quikr

    Quikr is yet another e-commerce, which is very popular in India and somehow looks and works similarly to OLX. While the featured listing is one way to make money Quikr also follows a different route here.

    They also generate revenue by generating leads for businesses. It makes a gainful amount of money for Quikr. Recently Quikr has acquired a few startups to diversify in different fields like Jobs, spas, and salons where they provide leads to these service providers.

    Craigslist

    Craigslist is also a popular rental listing website. It is mainly popular in the USA. But the company doesn’t earn as much revenue when compared to other websites. The company only makes revenue equal to its operation charges.

    It charges $10 for a rental listing in New York and $25 for a job listing to occur in any of the major U.S. cities. If in the San Francisco area, you need to pay a $75 fee for a job to be listed.

    The company is trying to consider Google AdSense and paid advertisements to generate more revenue, but it is still worried about the quality and clutter on the website due to ads, which is the main priority of the company.

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    Other eCommerce Websites

    There are other similar eCommerce websites present, like Gumtree and BookSellBuy. They also earn through a basic business model, that is, by providing premium membership Ads wherein the features depend on their own model, by featured ads and paid listings. So, almost every website uses paid ads to generate money.

    Conclusion

    Now, building an eCommerce website is the trend. It definitely takes a lot of effort and hard work, but once created and branded properly, it will surely open a whole lot of doors for growth. It is not an easy task to run an e-commerce business in India in the current age of competition. Starting an eCommerce company or an eCommerce business in India is certainly achievable if one has the focus and grit to understand the customer and the people who are in the organization.

    Use your data efficiently and always make the customers happy at the end of each transaction. Comment on your favourite e-commerce site or your story of launching your own e-commerce site in the comment down below.

    FAQs

    What are the 3 types of e-commerce?

    The three types of Ecommerce are Business-to-Business (B2B), Business-to-Consumer (B2C), and Mobile Commerce (M-Commerce).

    What is the future of e-commerce?

    The eCommerce industry was last valued at $46.2 bn in 2020 and is expected to rise to $188 billion by 2025, and would soar to become $350 billion by 2030.

    Which is the largest e-commerce company in the world?

    Amazon is the largest e-commerce company in the world.

    How much does it cost to start an e-commerce business in India?

    To start an e-commerce business in India you need approximately at least 5 – 10 lacs of investment.

    How to start an eCommerce website, store, or eCommerce business?

    Whether you want to start an eCommerce store/site or an eCommerce business, it is evident that you first need to research the industry and the market potential before starting up. Starting an eCommerce company in India would need you to:

    • Build a fast, comprehensive, and informative website
    • Create a viable business and revenue model
    • Decide a relevant domain name
    • Host the website properly
    • Market your website, its products, and services
    • Monitor the performance

    What are some of the eCommerce business ideas?

    Some of the best ideas if you want to create an eCommerce website or an eCommerce business in India would include grocery delivery, cosmetic and beauty products eCommerce business, refurbished or second-hand products business, fashion, jewellery, food tech and more.

    What are some things that you should never forget while trying to set up an eCommerce business in India?

    Setting up an eCommerce business in India is the dream of many, but only some eCommerce businesses in India actually see the light of day. Here are some of the easiest steps that you need to remember while setting up an eCommerce company in India:

    • Chalking out a workable business and revenue model
    • Branding your brand well
    • Registering the business
    • Opening a bank account and linking the business to the same
    • Creating and launching a simple but secure eCommerce website
    • Installing payment gateways
    • Monitoring and improving the logistics

  • How to do Market Research for Your Startup?

    In 2021, the global revenue of the market research industry exceeded $76.4 billion, a growth of more than twofold since 2008. The annual growth of global market research revenue is 0.3%. It is great to have an idea that expects to capture the hearts and minds of consumers everywhere. Perhaps stumbling upon a service not offered by anyone else, hopefully, a service or product that is desperately needed might be the opportunity to start a successful business.

    However, before venturing into something, determine whether there is a need in the market for the product or service. Ascertain the needs and demands of the consumer by conducting market research and finding out if your business would be successful.

    Spending on Market Research Services Worldwide as of 2020
    Spending on Market Research Services Worldwide as of 2020

    Market research, a crucial step, is neglected by many business owners in product development. The sole reason to do so is to avoid any negative feedback regarding their business idea. Other entrepreneurs skip this process because they foresee it to be too expensive and time-consuming. However, you shouldn’t skip market research as it is an integral part of starting a business. To make it easier for all the entrepreneurs out there, here is a list of processes for doing market research.

    Market Research Methods
    Secondary Research
    4 Questions to Ask For
    How to Compare Data Collected?
    How to Spend Your Money on Market Research?

    Market Research Methods

    In Primary research, we gather information directly from the source i.e. the potential customers. Secondary research is the gathering of statistics regarding things related to the business or reports, studies and other data from organizations such as government agencies, trade associations and the local chamber of commerce.

    Secondary Research

    The vast majority of research that is conducted is secondary research and the best way to look for that would be the following.

    • A local library or the Internet
    • Reference libraries at public disposal or university libraries
    • Industry trade Associations
    • New magazines and newsletters
    • Government Guidance
    • Maps
    • Community Organizations

    Apart from this, an in-depth understanding is required of what’s essential to any business plan along with appropriate points for the venture to ensure the success of the startup.

    Market research aims to understand the reasons how and why consumers will buy a given product. It studies such things as consumer behaviour and consumer’s decision-making process, including how cultural, societal and personal factors influence that behaviour while buying a product.

    4 Questions to Ask For

    Questions to Ask For While Conducting Market Research
    Questions to Ask For While Conducting Market Research

    The basic questions we would try to answer while conducting market research are:

    1. Who are the customers of the business?
    2. What do they generally prefer?
    3. Why do they prefer a certain product instead of the new product or services being offered?
    4. What will make them consider the product being offered?

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    How to Compare Data Collected?

    Try to search for the closest match to the business for comparative analysis and consider these points:

    1. Companies of relative size and budget
    2. Companies serving the same geographic area as the proposed startup, which could be global if it’s a web-based business
    3. Compare with the companies with a similar ownership structure. If your business has two partners, look for businesses run and managed by a couple of partners rather than an advisory board.
    4. Companies which are relatively new and have started functioning recently because long-standing businesses are successful because of their 25-year business history and reputation.

    How to Spend Your Money on Market Research?

    Follow these steps to know how to spend your money on market research wisely:

    1. Determine what is required in the target market before starting up. The more focused the research, the more valuable it will be for the business.
    2. Prioritize the results carefully and closely for accurate data. It is obvious, you can’t research everything, so concentrate on the information that will give the best or quickest outcome for the business or startup.
    3. Review less-expensive research alternatives to save money. Small Business Development Centers and the Small Business Administration can help develop customer surveys in a better way. The trade association will have good secondary research and try to be creative as well as innovative.
    4. Estimate the cost of performing the research yourself to ensure accuracy and prevent overspending. Keep in mind that, while using the internet, spending a lot of money would not be necessary. Don’t pay for what you don’t need at all in the business.

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    Conclusion

    You need to consider your target audience and figure out your marketing platforms. Also, you should be aware of the latest trends and updates in your industry. Keeping these points in mind will ensure thorough market research for starting a successful business. Share this post with your friends and drop comments.

    FAQs

    How to Do Market Research for a Startup?

    1. Look at the Entire Industry and Potential Market.
    2. Analyze the Market Audience.
    3. Gain Insight into Top Companies’ Product and Digital Marketing Strategies and Tactics.

    What are the market research tools for startups?

    Tools of market research:

    • Semrush
    • ContentMine
    • KNIME Analytics Platform
    • Pickfu
    • Survata
    • Facebook Audience Insights

    What are the steps to do market research?

    The 5-Step Marketing Research Process:

    1. Define the Problem or Opportunity
    2. Develop Your Marketing Research Plan
    3. Collect Relevant Data and Information
    4. Analyze Data and Report Findings
    5. Put Your Research into Action

  • Top 10 SEO Link-Building Methods That Work for 2022

    The process of improving the quality and quantity of website traffic to a particular web page or website through search engines is called Search Engine Optimization – SEO for short. What SEO does is target unpaid traffic – also known as ‘natural’ or ‘organic’. This kind of traffic originates from image searches, video searches, academic searches, news searches, and industry-specific vertical search engines.

    As an internet marketing strategy, Search Engine Optimization is brilliant in that – it increases the potential to receive more visitors to a website when that website ranks higher on a particular search engine. These visitors can then be potentially converted into customers.

    What is Link Building
    How to Build Links for SEO
    Link-Building in SEO – What are the Benefits

    Link building is defined as the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between web pages.

    Link building plays an important role, in SEO, especially within competitive industries. In this technologically driven world, link building is a great marketing tool. Link building can be extremely effective at driving more referral traffic, especially, when combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience.

    Link building in the field of Search Engine Optimization is described as an action that is aimed at increasing the quantity and quality of inbound links to a web page. The ultimate goal of building such links is to increase the search engine rankings of that web page or website.

    It is the process of establishing relevant hyperlinks from external (top-quality) sites, to a website. It is a marketing gimmick to increase brand awareness.

    There are many link building tools and strategies or methods for creating backlinks. The top 10 link-building methods are listed below:

    This does not require any content writing. What simply needs to be done is to insert links of your website to another website with existing content. It is one of the easiest ways to various website marketing strategies. However, it could be a paid service.

    2. Social Media Leveraging

    One effective way to increase visibility as well as engagement is to get active on social media. Most gen xers and millennials are very active on various social media sites. Swipe-up links can be added to websites or blogs. In this way, traffic can be increased via social media.

    3. Guest Blogging

    Guest blogging is one way to add value-added content that is relevant to your audience and also has a strong authority to get a hyperlink. Ensure that the website is authentic and relevant to your audience. This increases traffic and also generates quality leads.

    4. Use of Infographics

    Creating infographics like pie charts, tables or diagrams are great strategies to provide readers with useful bite-sized content. Infographics are dramatic representations of information and hence generate an automatic interest from readers.

    5. Authentic Domain Authority Sites

    Authority sites like Forbes India or Times of India have resource pages that are trust-worthy and reliable sources of information. These resource sites can be linked to your website for quality information. It is necessary to stay vigilant for spammy sites.

    One link-building strategy involves searching for broken links (links that are not working or are dead) and suggesting them to be replaced with the link leading to content on your website. This is a win-win situation for both parties and an excellent strategy.

    7. Content Marketing

    People are consuming a wide range of content online. Writing blogs, articles and informed content pieces which are subject-specific for your own websites with internal links is also a brilliant content marketing strategy for link building in SEO.

    8. Participate in Expert Forums

    Content pieces with a lot of link exchanges happen in expert Forums. One such example of an expert form is HARO (Help A Reporter Out).

    A reciprocal link is a mutual two-way link between two websites. There are link-exchange directories that website owners can use to submit their links for reciprocity. This is done to ensure a higher ranking on search engines.

    10. Using Social Bookmarking

    It is a way of saving and categorizing web pages in a public location on the web. These bookmarked pages are scanned by search engines because bookmarks have anchor text and are shared and stored publicly.

    As technology advances, SEO becomes more and more important. Consequently, link-building in SEO also gains importance. There are definite advantages to link-building in SEO.

    Authority Boost

    The goal of link building in SEO is to be unique and stand out in the competition. Link building boosts credibility and trust among your target audience.

    Social Media Visibility

    Traffic can be directed towards social media, which is a beehive of activity, via link-building. This adds to higher visibility and potential business.

    Increase in Search Engine Visibility

    With quality external links on your website, search engines can boost your visibility with higher rankings.

    Increased Conversion

    Higher visibility boosts website traffic. Higher traffic can increase potential conversions.

    Better Site Performance

    Quality link-building will positively impact SEO metrics. It will improve domain and page ranking while lowering bounce rates.

    Builds Credibility

    Third-party external links automatically act as an authoritative strength for your domain. This, in turn, builds the credibility and trustworthiness of your website.

    Conclusion

    Quality Link building in SEO, today, is probably its most important marketing tool. Website building gives a great reach to the initial audience but link-building is what gives it authority, and credibility and helps boost business.

    There are many tips to build a link, but some are more effective than others. As time goes on, many more ways will emerge that will help in building links that are more powerful and more effective. In the meantime, some of the best ways that are mentioned here will help you on your way to success.

    FAQs

    Yes, creating backlinks is still effective and cannot be ignored! The more high-quality and relevant backlinks a page has the more traffic it will get from Google.

    There are two different types of backlinks: Dofollow and Nofollow links.

    It is difficult to say exactly how many backlinks you need – it really depends on the competitiveness of your niche and your overall goals.

    Contextual backlinks are links to other websites, placed within the main content of a page.