StartupTalky

Tag: digital marketing

  • Serpwizz: A Complete Audit Tool & SEO Wizard

    Serpwizz is one of the best on-page SEO tools currently available in the market. It is designed with agency owners in mind to help them generate leads more effectively for their business. Get detailed reports branded with your won logo that you can send your clients and other prospects immediately.

    What is Serpwizz?
    Serpwizz – Features
    Serpwizz – Pricing
    Serpwizz – FAQ’s
    Conclusion

    What is Serpwizz?

    With Serpwizz, you can perform a comprehensive analysis of the SEO elements on your website. It measures your website’s performance across a hundred website data points tp provide real recommendations that you can act upon.

    It easily allows you to improve your digital footprint and search engine ranking results. If you own a website, or a digital agency and are looking to improve your site or your clients’ – Serpwizz is the tool for you!

    BiQ – Review, Features and Pricing
    A proficient SEO tool [/seo-tools-saas/] helps you to find related keywords,trending searches, popular questions, content ideas, etc. to analyze yourcontent and your suggestions to meet SEO guidelines. You can also be able totrack your website ranking through ‘Rank Tracking’, which gives you an a…
    StartupTalkyDev Kumar Padhy

    Serpwizz – Features

    Easy to use SEO tool

    Serpwizz gives you a comprehensive analysis of how you can improve your website’s SEO.

    White-label reports

    Designed for the agency and digital marketers that want to create detailed reports for their clients.

    Serpwizz WhiteLabel Report dashboard
    Serpwizz WhiteLabel Report dashboard

    Embed audit tool

    You can easily embed the audit tracking code into your site to connect.

    SEO tools and widgets

    Serpwizz offers many SEO tools and widgets on its platform.

    Top Free Digital Marketing Tools for Every Entrepreneur
    Digital Marketing is one of the fastest-growing industries in India. It isgrowing at a rate of 15-20% yearly in India. Digital Marketing jobs haveflourished in the country in recent years. There are a lot of freelancers andDigital Marketing agencies coming up in the country. Digital Marketing too…
    StartupTalkyAlan Joseph

    Team collaboration

    Serpwizz is ideal for individual or SEO teams who want to collaborate.

    In-depth website audit

    Serpwizz checks all necessary SEO elements of your site to help you improve your rankings.

    • Title tag
    • Meta keywords
    • Google Preview
    • Keyword cloud
    • Text/HTML ration
    • IP canonicalization
    • XML sitemap
    • Embedded objects
    • Domain registration
    • Indexed pages
    • Robots.txt tester
    • Sitemap validator
    • Robots.txt generator

    It also includes elements like meta description, headings, alt attributes, keyword consistency, GZIP compression, WWW resolve, robots.txt, iframe, WHOIS data, backlinks counter, domain age tests, and .htacess generator.

    Serpwizz Leads Dashboard and other options
    Serpwizz Leads Dashboard and other options

    Usability features

    Serpwizz checks all of the necessary usability features that your site quires to have a good search engine ranking. Some of these are as follows:

    • URL
    • Custom 404 page
    • Load time
    • Domain availability
    • Email privacy
    • Page speed insights
    • Favicon
    • Page size
    • Language
    • Type availability
    • Safe browsing

    Mobile elements

    Serpwizz also helps you check all the elements of your new mobile website to make sure that it is designed to be user-friendly and without any errors.

    • Mobile compatibility
    • Mobile-friendliness
    • Mobile view
    • Page speed insights

    On-Page SEO Techniques To Rank On The First Page Of Search Engines
    On-Page SEO is the technique that is applied on web pages to improve the searchengine ranking. These are under the webmaster’s direct control. They are relatedto the site and page structure, to the web technologies involved in theimplementation and design and generally to how the website is built…
    StartupTalkyNiku Mandal

    Tech Stack

    We check all of the tools your site uses and your plugins to make sure that everything is working properly.

    • Server IP
    • Analytics
    • W3C validity
    • Speed tips
    • Doctype
    • Encoding

    Serpwizz tracks all your ranking information, including a link tracking and building tool.

    • In-page links
    • Broken links
    • Regional rank
    • Underscores in URLs
    • URL rewrite
    • Estimated worth
    • Visitors localization

    Audit plugin

    • Generate leads on your agency website
    • Use across your entire website
    • Professional looking SEO embed tool

    Serpwizz – Pricing

    $59 Mage Plan

    $59/lifetime

    Features

    • 3 Reports Per Email
    • Unlimited Website/Lead Audits
    • PDF Report Download
    • Add Unlimited Team Members
    • Unlimited Reports
    • Access to all Serpwizz Tools
    • Stackable up to 5 codes per account
    • 60 Days Refund Policy

    $97 Magician Plan

    $97/lifetime

    Features

    • Agency Branding
    • Rank Checker
    • 3 Reports Per Email
    • Unlimited Website/Lead Audits
    • PDF Report Download
    • Add Unlimited Team Members
    • Unlimited Reports
    • Access to all Serpwizz Tools
    • Stackable up to 5 codes per account

    $197 Wizard Plan

    $197/lifetime

    Features

    • Embed Audit Tool
    • White Label
    • Free Tools (members are)
    • Export Leads
    • Email Provider Integration (direct integration)Agency Branding
    • Rank Checker
    • 3 Reports Per Email
    • Unlimited Website/Lead Audits
    • PDF Report Download
    • Add Unlimited Team Members
    • Unlimited Reports
    • Access to all Serpwizz Tools
    • Stackable up to 5 codes per account

    Serpwizz – FAQ’s

    Who is this tool ideal for?

    Digital marketing agencies, freelancers, and owners of multiple businesses.

    How is it different from SEMrush?

    SEMrush is an all-in-one comprehensive SEO tool – this is more for getting fast actionable data and for agencies who want to white label their reports.

    What if I want to change my plan?

    Yes, you can as long as the LTD plan/deal is live. You can purchase a different plan and activate that in your account.

    Will my data be secure?

    Yes! All of your data is securely held on our servers and not shared with anyone.

    What is the added value of this tool?

    It’s one of the fastest ways to get an instant SEO audit!

    What is this tool for?

    For generating instant SEO audits for your own website or your clients.

    I am not an expert in SEO. Do you recommend using this tool?

    100%, it’s made for both SEO experts and beginners!

    Can I use it on any website page or are there any limits?

    You can use it on any webpage you like!

    Can I try the tool before purchasing It?

    You can sign up for our free, no-strings-attached trial that gives you an exclusive glimpse into our top packages!

    Conclusion

    Having a white label SEO audit tool in your kit is a must for digital agencies and marketers. Serpwizz not only helps yow the lead generation and conversion rate but helps you identify and rectify various on-page SEO issues.

    How to Generate Leads – 100 Proven Ways of Lead Generation
    Generating leads and achieving consumer interest is not an easy task. Accordingto some studies, if you generate more leads, but have an average product – youstill win. This shows the importance of lead generation or any business. 85% ofexpert marketers believe that lead generation is the most imp…
    StartupTalkyShubham Kumar

    It allows users to use a bunch of amazing SEO tools for on-page audits and helps you create a white label report that you can use with your own branding for clients and other prospects.

    Sign up for Serpwizz and become a powerful SEO wizard today!

  • Taplink Success Story—Drive More Leads and Sales on Instagram

    Taplink on Instagram is a modern application offering to put a link to a site or selling a landing page on your profile. Allowed to make one direct link instead of account addresses. The program allows you to put a redirect address in the profile header. If you have your own website, landing page, a channel with video clips, or pages on social networks, you should use the application’s functionality.

    Read this article to know more about Taplink, how it works, services, features, founder, business model, revenue, wiki, and challenges.

    Startup Name Taplink
    Headquarter Moscow
    Sector Marketing
    Founder Konstantin Melentev
    Founded 2017
    Parent Organization PE Konstantin Melentev
    Website taplink.at
    Contact hello@taplink.cc

    Taplink – About & How It Works
    Taplink – Target Market Size
    Taplink – How was Taplink Started?
    Taplink – Product/Services
    Taplink – Business Model & Revenue Model
    Taplink – Startup Launch
    Taplink – User Acquisition & Growth
    Taplink – Startup Challenges
    Taplink – FAQ’s
    Taplink – Conclusion

    Taplink – About & How It Works

    Taplink allows you to create an extended profile description on social media. Currently, Taplink is highly-demanded on Instagram because there you can only write 150 characters and add 1 link to your bio. It is not user-friendly for small business owners and famous people whose followers are not just their family members/friends. They need to share some information about themselves, their business, and products/services.

    Like other multilink services for Instagram, Taplink is easy-to-use, but it has many more features. You can create a micro landing page for 20 minutes and increase Instagram sales (there are cases where the users were able to generate twice as many leads). You can add links to your goods/services and social networks; answer frequently asked questions; distribute content to your audience, collect leads, and email addresses.

    You can also add a link to your messenger and make it easy for your clients to contact you. We believe that Taplink will be popular in a lot of countries because its market does not have any boundaries.

    Konstantin Melentev is founder and CEO of Taplink. The company is not large. It has small development, promotion and customer support departments. All in all, it is no more than 10 people.

    Taplink Logo

    “I started thinking, and for half an hour I didn’t come up with good ideas, so I decided to take the simple name Taplink. I thought if Apple succeeds with the simple name, I will succeed too”, recalls Konstantin about choosing the company name.

    Regarding the logo, he didn’t think about it for too long, although marketers and designers keep telling him that it is not the best logo that could be. It is possible that the startup will change it in the future.

    Taplink – Target Market Size

    Taplink solves the problems that many Instagram (and other social media) users face sooner or later. They (social media users) lack functions to describe/show their products or themselves. Potential Taplink users are any social media users, and these are millions of people across the globe.

    In the next 5 years, I suppose social media engagement will increase, and with it demand for tools that help you to introduce your business in social media.

    Here are coupon codes that you can use to get discounts on taplink:

    • ‘startuptalky‘ – 10% discount
    • ‘startuptalky7day‘ – 7-day free trial

    20 Books That Every Marketer Should Read | 20 Must-Read Books For Marketing
    Marketing is not something that a person can learn overnight. It takes hard workand determination to be a good marketer. Around 30% of the marketers to enhanceand improve their skills take advantage of books on the topic. In this article,we have shortlisted 20 books that a marketer should read in…
    StartupTalkyDisha

    Taplink – How was Taplink Started?

    After years of running a marketing agency and a thousand hours spent on promoting different businesses on Instagram, Founder Konstantin Melentev realized that almost all entrepreneurs face the challenge of limited Instagram BIO. A few lines and one link is not enough to tell the world about your business. He got an idea to create a functional and simple tool that will help entrepreneurs to create a full-fledged landing page for their business on Instagram.

    Initially, Konstantin, CEO of Taplink, created this kind of landing page for his agency and it turned out to be extremely convenient! He realized that it may be useful for other entrepreneurs around the world struggling to increase sales on Instagram and he wanted to make their lives easier. In the beginning, some multilink services provided users with only one 1 option – to put all of your links in one place, and that is it.

    Obviously, it will never increase the conversion and engagement rate since it doesn’t provide full information about your business, let alone it doesn’t have any CTA elements to attract customers. That’s why the founder decided to create something that really works for business and that’s how Taplink came into the world.

    Taplink – Product/Services

    Taplink solves the problem of limited Instagram bio (150 characters and 1 link). It also helps you to save a lot of time and effort and create a high-converting landing page.

    Taplink is essentially a website builder for mobile devices. But website building is very difficult: hosting, domain, prototyping, content, design, page making, database, content management system, etc. To create a good website, you will need to hire a team of experts, spend a lot of time and resources. But Taplink allows you to create a small website in 20 minutes. This time is enough to plan a page structure, create content, add all necessary links, and even change the design without any experts.

    Taplink Cover page
    Taplink Cover page

    “We strive to make our service more user-friendly. We want people to spend no more than 20 minutes creating a page and 1-2 minutes adding relevant information. Taplink has more than 1,000,000 users, and only several hundreds of them ask how to add or create something. It’s really easy”, says Konstantin Melentev, founder of Taplink.

    13 Ways to Market Your E-Commerce Website in 2019
    Having organized an ecommerce website is a job half done. The rest of the job isproper marketing of the website to gain more customers as more and moreindividuals become aware of the website, the sales increase and therebyestablish the virtual presence of the ecommerce initiative. As the word of…
    StartupTalkyYash Gupta

    Taplink – Business Model & Revenue Model

    Taplink is a shareware tool. The BASIC rate plan is free, and it includes the most popular features. The PRO and BUSINESS rate plans are paid. They are not so expensive – $24 and $54 per year. We call these rate plans ‘a website at the price of a coffee cup’ :).

    How To Create An Best Web Marketing Strategy For Your Startup
    There’s never been a better time for a startup. While many people are out theresaying that the market is saturated, there are too many “fakers,” and that youcan’t make money online. People are out here killing it every day. So, why is it that some people have no trouble making a ton of money onli…
    StartupTalkyPiyush Mishra

    Taplink – Startup Launch

    Acquiring the first 100 users was not difficult. The team has many acquaintances who use Instagram, and many of them took advantage of using the BUSINESS rate plan for free. Besides, they offered to several famous people the same opportunity, and they have agreed to try Taplink. Then the company had more and more clients because they liked its first users’ pages, and they wanted to create something similar.  

    Taplink – User Acquisition & Growth

    Konstantin says that the startup’s main promotion strategy is to create a high-quality and in-demand product. They are constantly working on improving it, and a lot of improvements are expected in the near future. If there is a good product, there are good reviews, recommendations, and, consequently, users.

    The team wants as many people as possible from all over the world to take advantage of Taplink capabilities. I believe many social media users need this tool, and many of them would like to use it. There are so many countries and languages, and Taplink will strive to localize and promote Taplink in different parts of the world.

    Taplink – Startup Challenges

    “I think the major challenge is that 3 years ago we broke into only one local market. If we had come to the global market, we would have been more popular now. It will take some time for the world to know more about Taplink and start to use it”, says the founder about challenges faced.

    Taplink – FAQ’s

    Taplink is a multi-link tool that allows you to do more! It basically allows you to build a brand or business with just one link. It has way more features than LinkTree or Campsite that I tested out and the features are so cool!

    To get to someone’s profile, tap their username, displayed above their post. Then you’ll see their “bio” where they describe themselves and their account, and the blue URL. That’s the link in the bio.

    Is it a paid service?

    We have free and paid subscriptions. You can obtain additional information about the rates and functionality here: https://taplink.at/en/tariffs/

    Why am I supposed to pay for a minimum of three months?

    We have very reasonable prices. Most services charge more per month than we do for three.

    If you’ve changed your Instagram username, then you should press the “Install” button in your account again and after that, you’ll see the “Update information” button. If you press it, the system will get updated information from Instagram and ask you if you’d like to change the link.

    How many profiles can I connect to a single rate plan?

    One Instagram profile — one rate plan.

    Taplink – Conclusion

    Taplink is a convenient way to manage your links and drive your sales directly on Instagram. Instagram allows users to place only one clickable link in the profile description, but this is often not enough. Using Taplink, you can place any number of links to pages of your products and services, special offers, instant messengers for communication in one click, accounts in social networks and more.

    The links created in Taplink will open the application of the required social network, where your page will be displayed. People will be able to contact you, subscribe and like without any further actions.

  • How CoWrks Used These 5 Marketing Strategies to Achieve Success

    Our country is becoming one of the largest incubation centers for startups in the world. In fact, it is also the second country with the largest freelancer workforce on this entire globe. The market and potential are huge in India and currently, more than 47% of the millennials are looking out for tech-smart offices.

    Due to the enticing growth of startups and the growth of businesses, many organizations are looking out for flexible office space. After the hit of the Covid-19 pandemic, many companies lost the capacity to pay rents for their workspace. Many business are now looking out for a new and trendy co-working space concept.

    The idea of having a flexible option of the workplace has now evolved over the past few years and co-working platforms have been a great opportunity for businesses to save their assets and earn huge profits.

    Increase in demand for Coworking spaces
    What Exactly is CoWrks
    Top 5 Marketing strategies used by CoWrks
    FAQ

    Increase in demand for Coworking spaces

    Even the large corporate along with startups are now looking out for cost-effective workstations and the demand for these platforms has been rapidly increasing. Many platforms like Awfis, Innov8, and Smartworks are the market movers in this co-workspace sector.

    Now even OYO has started to work on this concept with its name OYO Workspaces. One such compelling platform is CoWrks which has been in the market for a long time. It has been a great competition to others in the field, due to its extraordinary marketing strategies. Read this article to know more about the Marketing Strategies used by CoWrks.

    What Exactly is CoWrks

    CoWrks is India’s one of the largest co-working spaces. They hosts over 7000 member base from all business categories partnered with over 350 companies across 5 cities and in 16 operational centers. It is a working space built for all kinds of entrepreneurs, startups, freelancers, and even businesses like Fortune 500.

    The objective for the company is to provide a space to its clients where they can have their business meetings, partnerships, and networking. Now the company is operated and managed by Brookfield Properties which is one of India’s largest office owners.

    Top 5 Marketing strategies used by CoWrks

    1. Effective Website:

    One of the most important aspects of marketing strategies in such a field is that the business should have a compelling website for the potential market that it has. CoWrks has a well-designed and easy-to-use website. The professional layout and pertinent information help the potential customers to understand what actually the company is offering and to go ahead with the service.

    CoWrks Website
    CoWrks Website

    The website includes all the information that a member would need including locations, amenities, plans, etc. Their social media channels are also linked to the website.

    2. Appealing Services:

    One of the most intriguing factors about CoWrks is that it provides various appealing amenities to its customers which other co-working space providers might not provide.

    The amenities offered by CoWrks along with their space includes mail & package handling, phone booths, luxurious lounges, gourmet coffee, mobile application, business-class printers, uninterrupted Wi-Fi access, video conferencing facilities, parking facilities, and a lot more. By offering these appealing services to its customers, CoWrk has built trust and loyalty.

    3. Using social media to their advantage:

    CoWrks advertises its space very well on social media platforms. Their presence on all social media platforms is very effective. They constantly engage their audience with curated pictures of spaces and events. Along with that, they have a budget where they promote their website, services on social media channels via paid ads and other targeted ads.

    4. Offering flexibility:

    Due to the Covid-19 pandemic, many businesses have suffered huge losses over the past few months and now they want to avoid the massive capital expenditures. Many companies were on a look out for facilities that provide flexibility. CoWrks offers flexibility to its clients for taking the space for short-term durations as well as long-term durations.

    This helps the business to take the advantage of the flexibility that CoWrks is offering. Many businesses can manage their business operations and finances with ease. CoWrks has taken the situation of Covid times as an opportunity to create more business. They offer clients a place that is hygienic and the requirements of keeping the health and safety of clients on priority are considered.

    5. Leveraging Content Marketing:

    Content marketing has a lot of power and benefits as well, especially in the co-working space sector. CoWrks has a compelling blog where they inform the potential co-working members about various topics like tips and tricks, knowledge, trends, and so on.

    They target the specific market and channelize their content in a way where they set themselves apart from others. They use SEO to optimize their content to the fullest.

    FAQ

    Who is the founder of CoWrks?

    Sidharth Menda is the founder of CoWrks.

    What is the Revenue of CoWrks?

    Cowrks estimated annual revenue is around $1 million.

    Who are the competitors of CoWrks?

    91springboard, WeWOrk, BHIVE Workspace are some of the competitors of CoWrks.

    Conclusion

    The co-working space model has certainly given a business a better approach to operate their functions. When in India, the country has become a rearing ground for businesses and startups, there is a developing interest and need for having innovative workspaces and workstations.

    With companies like CoWrks, the requirements of the market can be fulfilled. CoWrks continues to plan and expand its operations in other parts of India as well. Since the company has strong marketing strategies and a well-organized expansion plan, the company will certainly continue to grow with great opportunities.

  • How to Successfully Launch a Product in the Market

    In every 10 minutes almost two products, services, or brands have been launched in the year 2020. Even though the pandemic has hit hard to almost all the economies, the businesses have continued their operations and are continuing their path towards growth.

    Many businesses have launched their products, services, and brands this year and have got either rewards or have already failed. But what is more important is that every business wants to have sustainability.

    Not all products, brands, and services that businesses launch are successful, but you must ensure that your strategies for developing, promoting, and launching the products are strong enough so as to get the attention of the target audience and convert to sales.

    Here in this article, you will find tips that will ensure a successful product launch to help in boosting your business.

    Build and Work with a Committed Team
    Run a Beta Test
    Use the Right Marketing Tactics
    Go all-in on social media
    Make your product launch worth the wait
    Choose the right Influencers
    Having a Post-launch Strategy
    FAQ

    Build and Work with a Committed Team

    Making a committed team for your product launch is a very crucial task. You would require individuals who take the responsibility for the work and complete the tasks that are needed to be done. Help them in strategizing and executing the work that is desired. When we commit to a product, the commitment doesn’t end with the end of the product launch, but it carries over the course of the product life cycle.

    Committed Team
    Committed Team

    Such commitment is of great importance for the future of the product, considering its successes, downfalls, and competition in the market. Product launch is a challenging and stressful task but having a strong and supportive team can help you to pay attention to the key areas of satisfying the customers for the product they didn’t know they were waiting for.

    Run a Beta Test

    Even when you have done enough research and have made the perfect plan for your product launch, it is important that you have a beta test for the product. You can ensure this by letting a few people know about your product to get feedback.

    Also by doing so, you can work upon the last-minute changes that you need to do for your product launch and also precisely aim for the audience that you have been looking for as this beta test might build a little excitement and buzz in the market.  

    Use the Right Marketing Tactics

    Product launch is one of the biggest marketing strategies that determine your product reception in the market. Therefore it is vital that every marketing plan is detailed and measured. Your marketing strategies for the product launch should have specific and quantifiable goals. Channels, and a message that you want to convey to the masses.

    Go all-in on social media

    Today social media is one of the greatest tools to interact with the masses and the audience. While you plan to launch your product, do not forget to go all-in on social media platforms like Facebook, Instagram, Snapchat, Twitter, etc. Create contests, polls, or other such activities that can help you in engaging the audience. By conducting such activities the audience may feel like they are a part of the process and this guarantees their presence at your product launch.

    Also, social media will help you cater to a large chunk of the audience from where you can get a well established lead base for your business even before the product launch.

    Make your product launch worth the wait

    Launching a product requires a lot of hard work and effort. It is indeed not a day’s task and after putting in loads of sweats into the product launch your efforts shouldn’t go in vain. You along with your team have to ensure that the launch of your product is worth the wait and worth the hype.

    Having confidence in your plan is very important and persistently working towards what needs to be accomplished will mark the success of your product launch. It is necessary that you take care of all the small things that might matter to the success of your launch.

    Choose the right Influencers

    You need to collaborate with influencers that can impact your target masses. While collaboration can be done in various ways, encourage these influencers to share a review about your product and post it on their social media handles. Over the last few years, the popularity of online influencers have gained the attention of the audience and has helped many businesses to flourish.

    Influencer marketing
    Influencer marketing

    Having a Post-launch Strategy

    Having a feedback mechanism is what will help you in improving the health and growth of your product in the market. One of the best ways to test whether the product vision and customer expectation are in line or not is to take feedback in the best suitable method and channel and then take corrective actions.

    Also, positive reviews and recommendations will help you build the trust of customers and potential target audiences on social media platforms like Facebook, Instagram, Google Reviews, and so on.

    FAQ

    How long does a product launch last?

    A product launch should last atleast 4 to 7 days. Try  to avoid ending your launch on a weekend.

    What is the most important step before a new product launch?

    The most important step before a new product launch is Research and testing.

    Why is Product launch important?

    A product launch is as important as the product. A poor product launch will leave customers confused, whereas a successful product launch will result in more sales.

    Conclusion

    Preparation is always regarded as the key to success. If you are well prepared for your product launch and you follow these basic tips for your product launch, you will achieve success in what you aimed for. A good product launch will help you break into new markets or gain access to new clients, as well as boost sales with current and potential customers.

  • How Policybazaar Witnessed Huge Growth with these Marketing Strategies

    We all definitely plan to buy insurance at some point in life. Be it life insurance, health insurance, or car insurance, in today’s world, it is very important to have insurance. Insurance acts as a safety net for us who financially protects us and our families. In India, people are very cautious when it comes to life and don’t take a risk when their families are involved. Hence the policy market of India is huge and people are very perceptive towards it.

    There is one such company in India named PolicyBazaar that gives a lot of information about different insurances. Since its inception, PolicyBazaar has served millions of customers and it was all possible because of the marketing that the company focused on. Know more about the marketing strategies of PolicyBazaar in this article.

    About Policybazaar
    Marketing Strategies used by Policybazaar
    FAQ

    About Policybazaar

    The giant insurance aggregator PolicyBazaar is a platform where people can get tools to see which insurance policies and products seem the best fit for them. Found in 2008, the company has marked a staggering growth when it comes to the traffic generated and the number of people using the platform to buy insurance tools and products.

    It has become a one-stop destination website for all the insurance-related queries and problems for Indian Consumers. PolicyBazaar also claims to be 100% reliable and secure when it comes to its business and the services that they provide.

    Marketing Strategies used by Policybazaar

    Huge Level of Television Advertisements:

    The company strongly believes in spending on TV advertisements as they see huge potential in the growth of insurance in India. PolicyBazaar has a mission to educate the masses in our country with the knowledge of insurance; the need for it and its benefits and that is where they believe that televisions can do justice. Mostly the targeted channel genre for advertisements is new channels and film channels as the target audience spends most of their time watching these channels.

    Partnering at IPL:

    In India, cricket and IPL sensation are beyond par. Advertising and partnering with something this huge is itself a great marketing strategy. PolicyBazaar always had confidence in IPL and felt that it could help them in increasing their reach and it actually did.

    In 2020 the online insurance aggregator partnered with IPL and featured Akshay Kumar as their brand ambassador. The company believes that IPL and television have helped build the credibility around the brand which has, in turn, helped them to convert leads into actual buyers.

    Ipl Ad Campaign of Policybazaar
    IPL Ad Campaign of Policybazaar

    Post Covid-19 Pandemic:

    PolicyBazaar was a little fortunate when it came to the Covid-19 pandemic since their business got expanded. After the health crisis have aroused to the peak, people become very cautious about their lives. Hence PolicyBazaar was able to get huge business as many people realized the importance of life insurance and health insurance.

    With just a few days of the lockdowns imposed by the government, people started buying plans from PolicyBazaar and that is when they saw a surge in their business. Looking at these situations, PolicyBazaar started to advertise and market their brand in a way where they talked about the importance of getting yourself insured in such challenging times.

    Innovation:

    Policybazaar has been growing exponentially. They handle millions of customer queries every month over phone calls. To reduce this workload they adopted Amazon Polly which is an efficient text-to-speech solution that helps in voice broadcasting, critical voice alerts, and inbound calls.

    With the help of Amazon Polly, the company was able to shift the lengthy phone calls to pre-defined responses to customer queries. It enabled PolicyBazaar to send focused answers to the customers and enhanced their experience.

    Also, the company developed a chatbot – PBee, with the help of Artificial Intelligence, which helped and supported the customers with their general queries. This helped the company to give instant responses to their customers and increased their operational efficiency. This resulted in greater satisfaction and the ratings increased from 60% to 85% with better output.

    Consumer Engagement:

    When PolicyBazaar was started, it was a lead generation company. Earlier whenever they get people who were interested in the insurance products they used to pass the information to partners. As time passed they realized that they should move towards aggregation and that is where they started picking up business. Their operations solely revolve around how they engage with their customers as the consumers have different needs and choices when it comes to insurance products.

    PolicyBazaar is a marketplace where the customers can compare the different insurance products and evaluate and analyze the worth of each product. And that is how PolicyBazaar markets its business by assisting the consumers in getting information about various insurance products and along with that gives them the freedom to choose wisely.

    FAQ

    Who is the CEO of Policybazaar?

    Yashish Dahiya is the CEO and founder of Policybazaar.

    Is PolicyBazaar and PaisaBazaar same?

    Paisabazaar is a platform  that is focused on loans and non-insurance products.

    What is the Valuation of Policybazaar?

    As of 2020 the valuation of Policybazaar is $1.5bn.

    Conclusion

    In the industry, if at some point you get stuck with something related to insurance policies or have any queries, then PolicyBazaar is the place where you can get all the solutions. The trustworthy company has helped many people to get the best plans and policies that suit them and would benefit them in the future.

  • Best SaaS Marketing Agencies to Hire for in 2021

    SaaS Marketing Agencies can help you in automating and scaling up your marketing results. If you are reading this article then you probably have raised some money to grow your Software as a Service business or platform and are now looking forward to increasing your customer base.

    Software applications are taking over the entire ecosystem which covers a number of industries including retail, health, hospitality, non-profit, transportation, and real estate, professional services, financial services, call center functions, and whatnot. In the span of the next 3 years, the global SaaS market is predicted to be worth more than 60 billion dollars.

    For you and every other business, software as a service industry might seem to be the golden ticket to success in 2021 and the future but this success isn’t possible without expertise in the field. In order to grow your SaaS business or platform, it is essential that you hire the best SaaS marketing agency that can help you grow your business faster and better. In this article, you will find the best SaaS marketing agencies to hire in 2021 for your business.

    Cobloom
    Inturact
    Vajraglobal
    Voxturr
    Souk Media
    Kalungi
    Seven Atoms
    Single Grain
    FAQ

    Cobloom

    Services Offered: SaaS Marketing and Growth Marketing

    Located at: United Kingdom

    cobloom Logo
    cobloom Logo

    This is a company that helps SaaS portals to get high scalable growth by demonstrating their expertise and insights into SaaS growth marketing solutions. Cobloom is a well-known and an established brand that specialize in helping SaaS companies to develop and execute unique marketing strategies to grow their earnings and generate greater leads for the business.

    Inturact

    Services Offered: B2b SaaS Consulting, B2B Content Marketing, B2B SaaS Marketing, B2B SaaS Growth analytics, etc.

    Located at: Houston, Texas.

    Inturact Logo
    Inturact Logo

    This Company is dedicated to aligning digital marketing strategies with the sales objectives of its clients. Inturact is an expert in using the technology at its best to increase business revenues, retain more customers, and expand the reach of potential customers in the target market. Inturact is one-stop solutions that can help your business achieve unstoppable success.

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    Vajraglobal

    Services Offered: Inbound Marketing, Lead Generation, Automated Tracking Systems, Comprehensive analysis, SEO and ORM, Mobile App Marketing, Creative Communication, Content Creation, Social Media Management, etc.

    Located at: Chennai, Tamil Nadu

    Vajra Logo
    Vajra Logo

    Nurturing the SaaS businesses around the world, Vajra Global is a committed and dedicated SaaS marketing agency. The company has been a promising brand and strives to create successful partnerships with SaaS business so as to help them in getting more qualified leads, drive more sales, and close maximum deals.

    Vajra Global assists SaaS businesses to have a good rate of lead to customer conversion, enhance lead generation, and help in customer retention with their strong content strategies.

    Voxturr

    Services Offered: Lead Generation, Webinar Marketing, B2B Influencer Marketing, B2B Content Creation, SaaS and PaaS Marketing, B2B Marketing, etc.

    Located at: Gurugram, Haryana

    Voxturr Logo
    Voxturr Logo

    The leading growth hacking and SaaS Marketing Agency, Voxturr claims to help the companies grow organically. The SaaS services offered by the company include product-market fit, generating traffic organically, creating chatbots and automation, and so on. Their agile and nimble marketing processes are helping the new-age companies and are very suitable for them. Voxturr has a diverse clientele base which includes clients from Fortune 500 companies as well as startups that are at the seed stage.

    Voxturr works with many SaaS businesses and helps them to generate traffic, create client retention, set up analytics, create dashboards, help with referral growth strategies, automate marketing, and create chatbots.

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    Souk Media

    Services Offered: AI-Driven Advertising, B2B Lead Generation, Organic Growth, Content Creation and Syndication, Webinar Promotions, etc.

    Located at: New Delhi

    Souk Media Logo
    Souk Media Logo

    The whole and sole aim of Souk Media is to provide SaaS business with qualitative solutions. Their clientele includes SME’s, Enterprises, and Startups too. Souk Media has helped many companies capitalize on the market and grow leaps and bounds. They have a dedicated team of high-performing professionals who work seamlessly for the client’s benefit.

    Kalungi

    Services Offered: Brand Management, Content Marketing, Email Marketing, Vendor Management, Workflow Automation, Customer Journey Mapping, Account-Based Marketing, Advertising Optimization, etc.

    Located at: Washington

    Kalungi Logo
    Kalungi Logo

    Start, Scale, and Profit is the business model on which Kalungi believes and works. With high experience in marketing, Kalungi helps B2B SaaS companies that do not have enough time or resources to build an in-house marketing team. Kalungi is an outsourced marketing team that delivers rapid growth to businesses in a very short time.

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    Seven Atoms

    Services Offered: E-Commerce Marketing, SaaS Marketing, Inbound Marketing, Content Marketing, Social Media Marketing, and PPC Management

    Located at: San Francisco, California

    Seven Atoms Logo
    Seven Atoms Logo

    With the tagline ‘Attract Leads, Grow your Business’ Seven atoms helps businesses market their products and service online to achieve remarkable results. This SaaS marketing agency is adept at integrating several channels so they can work in co-existence and drive maximum output. Seven Atoms have helped several clients with SaaS marketing in all capacities. Their result-oriented work has helped many businesses achieve better brand awareness and exposure.

    Single Grain

    Services Offered: SEO, SEM, PPC, Ecommerce Marketing, Conversion Rate Optimization, Content Creation and Marketing, Ad Campaigns, SaaS Marketing, ICO Marketing Blockchain, etc.

    Located at: Los Angeles

    Single grain logo
    Single Grain Logo

    Founded in the year 2014, Single Grain has been a company with a strong vision and mission that has helped many companies to increase their revenues and grow exponentially. Single Grain as a SaaS marketing agency integrates every aspect of PPC, SEO, Marketing, and brand building. With their expertise in digital and SaaS marketing, they have been successful in growing the revenues of many businesses.

    Things To Look Out For When Hiring A SaaS Marketing Agency

    These are the best SaaS Marketing Agencies to hire in 2021. A good SaaS marketing agency will always have the following and these pointers will help you make the right choice and decision:

    • Webinar Specialists
    • Content Creation and Marketing Specialists
    • B2B Marketing Specialists
    • Automation Experts
    • Growth Marketing Experts
    • Lead Generation Experts

    FAQ

    What are Examples of SaaS?

    Salesforce, Hubspot, and Hootsuite are some examples of SaaS.

    Is Netflix a SaaS?

    Netflix is a Subscription Video On Demand (SVOD) Service, that shouldn’t be confused with SaaS.

    Why do SaaS companies fail?

    One of the main reason SaaS companies fail is Lack of Market.

    Choose an agency that will help you in focusing on areas such as business goals, SaaS strategies, customer life cycle, etc. SaaS marketing agencies must have a team that can help you in promoting the product and also increase your growth in the long run.

  • How Brands Can Leverage Clubhouse – An Emerging Social Media Platform

    The Clubhouse is a social media app that is dependent on audio. It has rooms similar to Facebook groups where people can join and get into conversations with people. The only difference would be that this platform would be more like a group voice call.

    Users need to get an invite from their friends to sign up into clubhouse and their friends should already have an account on the platform. The platform is in its initial stages and works on an invite-only basis.

    You can join any group according to your preference and each group would have different conversations. You can raise your hand and get involved in the conversations by expressing your viewpoints and asking queries. This social media platform has a valuation of about $1 billion.

    The platform has created a lot of hype in the market as each user would get only 5 invites and people have gone crazy for it that they started selling their invites on eBay. This social media platform has helped the brands leverage a lot of opportunities to increase their growth. Below are the ways through which the brands leverage this platform.

    To connect with their customers
    Building brand affinity
    Carrying out product placements
    Educating the customers
    Gathering feedback
    FAQ

    To connect with their customers

    Since clubhouse is an audio platform it helps the brands to connect with their customers. If you are a customer and part of the clubhouse room of a specific brand, you can get into the conversations and listen to the person representing the brand. This will develop a professional and personal relationship with the customers.

    Brands can connect with their audiences by speaking about a specific topic or controversial topics, getting into discussions with the customers and creating an inter-personal relationship. The choice of the topic depends on the brand or their campaign. Clubhouse helps the brands to maintain a good relationship with their customers.

    Building brand affinity

    Once the brands are able to connect with their customers, they will be able to maintain them. During the process of connecting, they can offer extra services where the customers can address their problems and brands being able to give a solution to those.

    It will make the customers feel like they are a part of a community and helps to maintain loyalty and the customers would return back to the same brand for their services. They would have a personal connection towards the brand. It helps in building the brand affinity.

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    Carrying out product placements

    Brands conduct product placements through clubhouse. They can again initiate the conversations between their customers. The head of the company can ask the customers about the issues they are facing on a topic which can be related to the services provided by the company.

    Once the customers start expressing their view points and problems, the company can mention their services and how they can help them in solving their problems. In this way brands can conduct product placements and it’s not necessary that product placements are supposed to be visual.

    This can create a situation where the customers feel that as an advice or suggestion given by a person more than advertising a product.

    Clubhouse User Growth Over Time
    Clubhouse User Growth Over Time

    Educating the customers

    Brands are using this as a tool to educate the customers about their products. The brands can provide information about their services and how their services can be helpful to the customers.

    They can provide information about the company, create a story line and make it more interesting or they can come up with creative ways to communicate about their brands to their customers.

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    Gathering feedback

    Clubhouse are used by brands to gather feedbacks. The customers get an advantage of expressing their grievances and feedbacks directly to the important person of the company rather than trying to contact the telecallers and waiting for them to respond. This makes the tedious task much easier and more effective for the customers as well as the brands.

    The brands would get an idea about the problems faced by the customers and how much is it affecting them. This again creates a personal relationship.

    FAQ

    What is Clubhouse app used for?

    Clubhouse is an audio-only social media app used for sharing constructive conversations.

    What is the valuation of Clubhouse?

    Clubhouse reached a valuation of $1billion.

    Who is Clubhouse owned by?

    Clubhouse was founded by Paul Davison and Rohan Seth and is owned by the Alpha Exploration Co.

    Conclusion

    However, the future of clubhouse is uncertain. The brands may find other ways to leverage the app and work on growing their business and maintaining their relationship with their customers.

    Other social media apps can copy the idea of clubhouse and come up with a replica which would increase the competition. As of now clubhouse is still developing an app for android users. There is a huge potential for this app because of its valuation and high user base.

  • Copysmith: Create High-Quality Content with AI

    Copysmith is an excellent tool for content ideation and creation. It helps businesses, content writers, entrepreneurs, etc. to create a variety of content for their websites and assets.

    Copysmith is the brainchild of Jasmine Wang who is also its co-founder. She is a computer science graduate who researched NLP (Natural Language Processing) development, working in companies like Mila, Lyft, and Square.

    She finally joined Microsoft research to ultimately become a researcher at Open AI, the company founded by Elon Musk.

    Her inspiration for Copysmith actually came in the form of a challenge while she was trying to create an e-commerce store with her business partner. She soon realized that creating content for the site was not an easy task and other entrepreneurs were struggling as well.

    This led her to co-found Copysmith.

    What is Copysmith?
    How Copysmith works
    Copysmith – Pricing
    Copysmith – FAQ’s
    Conclusion

    What is Copysmith?

    Copysmith is a content creation tool which is powered by Open AI’s GPT – 3, which is one of the most advanced artificial intelligence models that uses deep learning to understand the human text.

    Copysmith content templates
    Copysmith content templates

    The model is under constant development so that the content it provides is personalized to your goals. This helps Copysmith understand the input commands of the user to provide high-quality content.

    Types of content that can be created using Copysmith:

    • Google Ad Content
    • Facebook Ad Content
    • Instagram Ad Content
    • Ad Ideas
    • Taglines
    • Ad Headlines
    • Product Descriptions
    • Content Rewriter
    • SEO Metatag
    • Blog Posts – just been released to Early Adopter, Professional & Enterprise Plans
    • Landing Page Content
    • Content Ideas & Outlines
    Types of content in Copysmith
    Types of content in Copysmith

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    How Copysmith works

    First, you need to log into Copysmith. Once you enter, you are presented with all the available templates that you have access to create, like Google and Instagram ads, blog outlines, taglines, content rewriter, etc.

    Once you select a template to create, you need to provide inputs to Copysmith. After giving input, you will have a number of options to choose from. Select the piece of copy you like and use it as you want. If you want a similar output result you can simply click the ‘more like this’ button to have Copysmith deliver similar results.

    Additionally, you can also provide feedback to Copysmith by clicking the ‘heart’ button on any options that interested you. This in-turn will allow Copysmith to streamline its content tone, type, and structure to suit your needs.

    Copysmith helps you

    • To edit your copy with previews of how it will be displayed on FB, Google, and Instagram.
    • Automatically generate high-performing copies for all platforms. Generate taglines, SEO metatags, and more.
    • To easily manage your campaigns across different platforms, all in one place.
    • Share your copy with friends and colleagues for feedback
    • Offers an opportunity to export your generations as CSV.

    Copysmith – Pricing

    Copysmith Pricing Plans
    Copysmith Pricing Plans

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    Copysmith – FAQ’s

    How long has Copysmith been around?

    The company was founded in 2020 and has since grown rapidly to become one of the industry-leading AI content creation tools.

    How can Copysmith help me in my business?

    Other than providing you with high-quality, unique AI-written content, Copysmith has some fantastic ideation templates, which based on your niche, will provide blog ideas. ad ideas, headline ideas, etc.

    Is the content that Copysmith provides unique?

    Yes, the content that Copysmith provides is unique, and hence it’s great for those companies who are relying on gaining organic search traffic from Google, as it’s generally accepted that Google favors unique content.

    Why should I buy Copysmith?

    If your competitors are employing this tool for their business, it’s going to provide them with such a large competitive advantage, as they can create optimized, engaging content so much quicker than the rest of the industry, they’ll leave everyone else in the dust.

    More specifically, Copysmith not only helps you create this engaging content faster, saving you thousands of hours (if you rely on content like us) but also cheaper than ever before.

    This means that you can concentrate on other areas of your business, to help expand and scale operations.

    Conclusion

    Copysmith can make a huge difference in your work by creating high-quality content. Given that it uses GPT – 3’s language mode, the content output is always adapting to the feedback you provide, so it only gets better over time.

    If you have a business or an agency to run and create a large amount of quality content in less time, then this app is for you.

  • Marketing Strategies of Paytm [Case Study]

    Paytm was established in 2010 and its parent company is One97. Vijay Shekhar Sharma is the founder of the company. Paytm has received a series of funding rounds from popular investors such as the Alibaba Group, Ratan Tata, Mountain Capital, etc. Smartphones with Android, iOS or Windows operating systems have Paytm services available to them.

    What is Paytm?
    Paytm’s Marketing Strategies
    Conclusion

    Full form of Paytm

    What is Paytm?

    Paytm is a leader in the industry of digital payments. Paytm is an Indian mobile app and online service which is used for making payments like recharging your phone or paying your bills and also allows user to transfer money over the Paytm wallet. Debit and credit cards are the modes selected for these transactions. This prompted many to use Paytm as the government concentrated on cashless transactions.

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    Paytm or Phonepe, which app meets your requirements

    Paytm’s Marketing Strategies

    Paytm introduces cashless transaction schemes

    The potential market for online marketing as well as cashless transactions has also increased with the growth of mobile phone users in the world. The company has been able to hit the customers with smart phones with its cashless transaction schemes.

    Operating system that supports Paytm
    • Paytm launched ‘Each one, teach one’ to increase cashless payments literacy – Back in 2016,the company had announced Rs. 2100 in scholarship for 10,000 users who help increase digital inclusion and adoption of Paytm and certificates for one lakh further users across all major districts.
    • Paytm had also announced an incentive including Rs. one crore grand prize along with additional prizes like motorcycles, smartphones, laptops and other exciting gifts. All users transacting between 1st December 2016 and 31st March 2017 were eligible to win these prizes.
    • The ‘Scan any QR to pay using Paytm’ scheme has been launched in seven languages which are Bengali, Marathi, Gujarati, Tamil, Telugu, Kannada, and Malayalam.

    Paytm’s Cobranding

    Another USP of the company is co-branding. Brand cooperation with businesses such as Uber and Meru Cabs has been successfully developed. Many more reputable brands have been helpful in getting new customers to use Paytm.

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    Paytm’s Promotion And Advertising Strategies

    • Newspaper, transit media and television were the company’s offline communication networks. The Paytm promotions also used digital, print media and radio services.
    • Paytm was made a household name, using a phrase from the catchy word “Paytm karo”
    • The company’s online advertisement strategy is focused on bringing visibility everywhere by sharing their ad on Facebook and Twitter, and even sponsored posts on Instagram and at time’s even Snapchat.

    Paytm’s Discount Offers

    • The biggest selling point for paytm was without question motivating people to use the offers that have been run by the company.
    • Add to these the cashback offers and discounts offered by mobile wallets like Paytm, as well as the reward points and loyalty benefits on existing credit and store cards.

    Events sponsored by Paytm

    • The company was involved in sponsoring a variety of events, tournaments, etc. that gave the brand an immense exposure.
    • Paytm is the official sponsor and supporter of India’s cricket team, which would give the brand worldwide publicity and exposure.
    • The company has got 120 seconds of airtime for each match played on the tournament, and the brands popularity increased during the World Cup has resulted in the launch of new TV advertisements during the IPL 8 season.

    Campaigns made by Paytm

    Here is a list of the successful campaigns and partnerships with leading brand run by Paytm:

    Paytm Karo

    This is one of the key announcements that rapidly gained populism. The company has become active in social media. #PaytmKaro is being added to almost every conversation that is being driven on Facebook and Twitter. The ad rolls out some life situations such as money transfer, online shopping, mobile recharge which are made easy by Paytm services.

    Facebook Live

    Paytm has imbibed its customers with details about the value of user account security and how they are protected against hacking. Paytm conducted a series of live Facebook training series, “Paytm Merchant Connect- Training Series” which turned out to be a great success.

    The Soldier Mobile Game

    It’s become a perfect campaign for technology-friendly people and game lovers throughout the world. The match reveals the battle against the dishonest militias of Spartan Paytm troops. The game targets the mission of the company of protecting its users interests.

    Credit cards

    The card’s use was beneficial when the wallet was successfully used by the company. By using the Username and Passwords customers can withdraw money from their wallet reservations.

    Dabbawallas in Mumbai

    Strategic ties between the business and the competent lunch servers in Mumbai City. These messengers only pay through the Paytm App.

    Auto-start of the SMS for a month:

    Paytm continues to send customers reminders regarding payments.  The messages are intended to notify the customer that the digital wallet can be used to make those payments easily.

    MBA contest

    A contest held for students attending MBA courses are invited to produce a video about the use of the paytm application. The winner will be the person whose videos receive the maximum number of likes.

    Conclusion

    Paytm has successfully induced Indians to rely on the use of cash in regular daily businesses. Instead, people in the country prefer to make digital payments for such transactions. There’s one initiative called Aadat Se Azadi or Habit Free. This is achieved by highlighting problems facing people when dealing with cash. It was also stressed why and how people feel insecure when they go out with plenty of cash.

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    Paytm’s success story

    FAQs of Paytm’s marketing strategy

    1. How many users does Paytm have?

    More than 150 million people actively use Paytm wallets for making online transactions.

    2. How many merchants have accepted Paytm as mode of payment?

    3 million merchants accept Paytm as a mode of payment.

    3. What is the process of using Paytm?

    Utilizing net banking, credit/debit cards, IMPS or any other way listed on the bank you have to move some money when you are registered with Paytm. In order to pay you scan the cod or type in the number of the vendor.

    4. How can you identify if a store uses Paytm?

    In addition, the blue Paytm logo can easily be identified. The physical presence of the brand is attributed to the presence of stickers, hanged posters, Paytm posters etc helps users to identify if payment can be made through Paytm.