Tag: Digital Marketing Tools

Top Newsletter Platforms & Tools: Best Email Newsletter Software Ranked

Whenever we talk about ‘Business’, the second most important word that comes to our mind has to be marketing. No business can survive without proper marketing. Communicating with the audience is what marketing is all about. To inform the audience about the business and its activities is the prime factor of marketing. In today’s world, staying connected with the audience is one of the most crucial things for a business to taste success.

There are different ways of marketing, from advertising to taking the help of social media. Nowadays, any kind of business, whether it’s big or small, uses Email marketing as a medium of communication with its audience. Email marketing is an essential component of any successful digital marketing strategy, and newsletters are one of the most effective ways to engage with your audience, build relationships, and drive conversions.

Business has only two functions—marketing and innovation.

— Milan Kundera

A Newsletter is mostly sent through email and contains valuable information about the said business. It is shared with the customers, potential customers, and all those who are somehow connected with the business. It informs about new products, helps in promoting sales, and keeps updated about the current activities of the business. Moreover, they are cheap, easy to use, and quite reliable.

A newsletter gives you a direct way to the audience’s inbox and helps in conveying valuable information to them. Newsletters encourage the audience to visit the website of your business, thus driving traffic to your website.

It also made it possible to build an online community, which led to more social media interaction. Online marketing of a business is one of the most popular forms of marketing now. A newsletter is a form of online marketing through which direct-to-consumer advertising is possible.

How to Create a NewsLetter

However, creating and managing email campaigns can be time-consuming and overwhelming, especially if you’re doing it manually. That’s where email newsletter tools come in. These software platforms enable businesses and individuals to automate the email marketing process, manage and segment their subscriber lists, and track the success of their campaigns with analytics. With so many email newsletter tools available in the market, it can be challenging to choose the right one for your needs. In this blog, we’ll take a closer look at some of the best email newsletter tools available today, their features, pricing, and pros and cons, to help you make an informed decision and take your email marketing to the next level. So, let’s dive in.

Tool	Key Features	Rating
Moosend	Advanced segmentation, AI-powered product recommendations, landing pages	⭐⭐⭐⭐ (4.2/5)
SendinBlue	Transactional emails, SMS marketing, automation workflows, CRM tools	⭐⭐⭐⭐ (4.3/5)
AWeber	Autoresponders, drag-and-drop email builder, pre-built templates, analytics	⭐⭐⭐ (3.9/5)
GetResponse	Webinar hosting, sales funnels, automation builder, landing pages	⭐⭐⭐⭐ (4.1/5)
MailChimp	Easy-to-use interface, templates, predictive insights, audience segmentation	⭐⭐⭐⭐ (4.4/5)
Constant Contact	Event management, list building tools, automation, reporting dashboard	⭐⭐⭐ (3.8/5)
Campaign Monitor	Visual journey designer, branded templates, personalized customer journeys	⭐⭐⭐⭐ (4.2/5)
MailJet	Real-time collaboration, transactional emails, A/B testing, API integration	⭐⭐⭐ (3.7/5)
Brevo	All-in-one platform (Email + SMS + WhatsApp), CRM, automation, pipelines	⭐⭐⭐⭐ (4.3/5)
HubSpot	Marketing automation, CRM integration, lead scoring, analytics dashboard	⭐⭐⭐⭐ (4.5/5)

Moosend

Website	Moosend.com
Rating	4.7 out of 5
Free Trial	Yes
Platforms Supported	Web
Best For	eCommerce, SaaS, Agencies, Bloggers, Publishers, SMEs

Moosend, an email marketing software, was founded in 2011 by Panos Melissaropoulos and Yannis Psaras, marking its initial journey. It is based in London. Moosend helps in creating powerful email marketing campaigns.

Features of Moosend

Manages Email campaign subtly and easily.
Moosend gives an option to set up custom sign-up forms on a user’s website, through which they can find their right audience. Those forms provide the business with the information about the people it wants to be in terms of.
Moosend has analytics tools that scrutinize the marketing campaign performance and determine if it is successful or not.
Moosend has a newsletter campaign design tool. It helps in building an attractive marketing campaign.

Pros:

A 30-day free trial is available
Newsletter builder
100+ integration
API Access
Heat map tracking
Spam analysis
Robust reporting and analytics

Cons:

Limited templates are available
No free plan

Pricing of Moosend

Plan	Yearly Price	Monthly Price
Pro	$7/month	$9/month
Enterprise	Custom plans	Custom plans

Try Moosend Now

SendinBlue

Website	www.sendinblue.com
Rating	4.6 out of 5
Free Trial	Yes
Platforms Supported	Web, Android, iPhone/iPad
Best For	eCommerce, Agencies, Publishers

It is a digital marketing platform that helps businesses engage with their customers. The company was formed in 2007 by Armand Thiberge and Kapil Sharma. Over 90,000 people use it, and it is available in 160 countries. The newsletter software was launched in 2012, and the headquarters are situated in Paris. Another thing is that it sends more than 100 million emails every day.

Features of SendinBlue

Professionally designed templates are available from which the users can choose.
The user themselves can also customize the Newsletter template according to their choice.
The marketing automation software helps in saving time; the campaigns are run on autopilot. Manages the list of contacts according to the customer behavior.

Pros:

The free plan is available
Email template gallery
WhatsApp campaign creation
Real-time email statistics
Page tracking and marketing automation
Customizable forms
Plugins are available

Cons:

Poor customer support
Difficult to locate media files

Pricing of SendinBlue

Plan	Monthly Price
Free	$0/month
Starter	$25/month
Business	$65/month
Enterprise	Custom Plans

Try SendinBlue For Free

AWeber

Website	www.aweber.com
Rating	4.4 out of 5
Free Trial	Yes
Platforms Supported	Web, Android, iPhone/iPad
Best For	Online Media, Small Businesses, Marketers, Advertisers

AWeber is a Pennsylvania-based company and was founded in 1998 by Tom Kulzer. Over 120,000 businesses, entrepreneurs, and bloggers use it to stay connected with their audience. It mostly focuses on small businesses. Weber provides 30 days of a free trial. It is one of the most popular email newsletter marketing tools.

Features of AWeber

The customization option to make the email more appealing to the audience is definitely a plus point of AWeber.
AWeber provides different features that help the business build a good relationship with its customers of the business.
It gives the user an option to track the responses to the emails.
Spam is not an option while using AWeber; the emails the user sends will be delivered in the inbox of the customer.
Automatically transform a new article from the blog to a newsletter and send it to the contacts.

Pros:

Easy newsletter creation
A/B testing for email campaign
The free plan is available
Prebuilt landing pages
Google Analytics and Facebook pixel tracking
Advanced analytics
Wide range of integration

Cons:

Limited email template library
Sometimes templates are not well-optimized for mobile devices

Pricing of AWeber

Plan	Yearly Price	Monthly Price
Free	$0/month	$0/month
Lite	$12.50/month	$14.99/month
Plus	$20.00/month	$29.99/month
Unlimited	$899/month	$899/month

Start Using AWeber Now

GetResponse

Website	www.getresponse.com
Rating	4.2 out of 5
Free Trial	Yes
Platforms Supported	Web
Best For	eCommerce, Publishers

GetResponse is an online marketing platform, specializing in email marketing, created in 1998 by Simon Grabowski. The headquarters is situated in Gdansk, Poland. With its 15 years of experience in online marketing, it is trusted and used by 350,000 people from 183 countries and is available in 27 languages.

Features of GetResponse

GetResponse provides its users with a Webinar platform, where they can showcase their new products or offers.
Users can just create social media ads directly from their GetResponse account.
It is best for E-commerce sites as it helps in generating more sales.
Manage and divide the users’ contact list and help in targeting the proper customers for marketing.

GetResponse Newsletter (How To Send Emails In GetResponse)

Pros:

Trigger-based Email automation
Drag-and-drop email builder
Customizable email templates
Free Shutterstock images to use
Easy-to-use interface
Email A/B testing
The free forever plan is available

Cons:

API can be more robust
Poor drag-and-drop editor

Pricing of GetResponse

Plan	Yearly Price (-18%)	Monthly Price
Free	$0/month	$0/month
Email Marketing	$15.58/month	$19/month
Marketing Automation	$48.38/month	$59/month
Ecommerce Marketing	$97.58/month	$119/month

Start Using SendinBlue For Free

MailChimp

Website	Mailchimp.com
Rating	4.5 out of 5
Free Trial	Yes
Platforms Supported	Web, Android, iPhone/iPad
Best For	eCommerce, Agencies, Small Businesses

Mailchimp is a very popular tool to create and manage email campaigns, social media ads, landing pages, and more. With the Mailchimp newsletter feature, you can design professional-looking newsletters using pre-made templates. The drag-and-drop builder of Mailchimp is powerful enough to customize the newsletter based on your choice.

The most fascinating thing about this tool is that it provides a free plan in addition to the free trial on the paid one. So you can learn to use this tool by signing up for a free plan and upgrading it to the paid one once you feel confident. Since it fulfills all your email marketing needs in one place with lots of features, your journey of creating a newsletter will become more seamless.

Features of Mailchimp

Custom-coded template feature that allows you to design your email newsletter using HTML and CSS.
Provides 100+ data points from the top campaigns in your industry to increase engagement.
You can track your email campaign’s performance, measure your ROI, and make data-driven decisions to improve your future campaigns.
The content optimizer feature gives insights and recommendations to make your newsletter more engaging.
It also helps you to test different email subject lines, content, and send times to improve your campaign’s performance.

Pros:

300+ integration options
A/B testing and email scheduling
The mobile app is available
Basic analytics and reporting
The free plan is available
Live chat support

Cons:

Some users reported that their emails end up in the spam folder.
Limited features in the free plan.

Pricing of Mailchimp

Plan	Monthly Price
Free	$0/month
Essentials	Free for 1 month, Then, starts at $9.29/month*
Standard	Free for 1 month, Then, starts at $13.87/month*
Premium	$277.39/month*

Constant Contact

Website	www.constantcontact.com
Rating	4.3 out of 5
Free Trial	Yes
Platforms Supported	Web, Android, iPhone/iPad
Best For	PR agencies, Online Event Organizers

Constant Contact is an email marketing tool to create and send newsletters, email campaigns, and automated emails to subscribers. It empowers their users to manage their email lists and segment their subscribers based on their interests, behaviors, and other criteria. The innovative features of this tool make it easy to design, send, and track the performance of your newsletters.

With the help of the mobile app provided by this tool, you can manage your marketing campaign and newsletter on the go. A simple and user-friendly interface makes professional-looking emails without requiring extensive design skills.

Features of Constant Contact

100+ pre-built email templates that help you create branded emails in no time.
It helps to put all your emails on autopilot based on different triggers.
Built-in feature to test two subject lines. It automatically sends emails with a subject line with high open rates.
You can build sign-up forms to gather the email list of your potential users.
It offers detailed reports on campaign performance, such as open rates, click-through rates, and social media engagement.

Pros:

Engagement reporting
Wide range of integration
Chat and phone support
Drag-and-drop builder
60-day free trial
The mobile app is available

Cons:

Poor customer support
Limited customization option

Pricing of Constant Contact

Plan	Monthly Price
Core	$9.99/month
Plus	$45/month

Campaign Monitor

Website	www.campaignmonitor.com
Rating	4.6 out of 5
Free Trial	Yes
Platforms Supported	Web, iPhone/iPad
Best For	NPOs, Online Media, Publishers

From creating and designing a newsletter to sending it to the subscriber, Campaign Monitor makes this journey seamless. You can utilize the range of features of this tool, such as customizable email templates, subscriber list management, segmentation, automation workflows, and detailed reporting and analytics.

The advanced tracking of this tool tracks the emails, such as open rate, engagement, and more. It also triggers some specific actions based on user behavior. With the help of detailed analytics and reporting, you can track the performance of campaigns and optimize the strategies accordingly.

Features of Campaign Monitor

It has branded email templates that can easily adapt your brand color and logo simply by fetching your website URL.
You can put your own creativity into designing email templates by using the amazing template builder.
The email newsletter is well-optimized for mobile devices for a better experience.
It allows you to add a countdown timer in your email that will help you create urgency for something.
Integrates with a wide range of third-party tools, such as Salesforce, Shopify, and WordPress, to help users streamline their marketing efforts.

Pros:

250+ integration options
15% discount to nonprofits
Custom-coded templates
Real-time reporting and analytics
Automated emails
Advanced link tracking

Cons:

It logs out the user quickly in case of inactivity
Split testing is limited to two variants

Pricing of Campaign Monitor

Plan	Monthly Price
Basic	$9/month
Unlimited	$29/month
Premier	$149/month

MailJet

Website	www.mailjet.com
Rating	4.3 out of 5
Free Trial	Yes
Platforms Supported	Web
Best For	SMEs, eCommerce

An eye-catching newsletter and an easy-to-use tool to create and manage that email newsletter are a necessity for everyone. MailJet provides features that are robust and easy to use. The insights, such as the number of emails delivered, open rates, bounce rate, and unsubscribe rate, help you to make better decisions.

You can easily design your newsletter templates like a professional using the robust builder. Enhance your template with the look and feel of your brand with the brand color and logo. Automation can save a lot of your time; this tool automates your repetitive tasks, such as welcome notes and trigger-based automatic emails.

Features of MailJet

Mailjet’s email verification feature helps you clean up your email list by eliminating invalid email addresses.
You can A/B test your email with up to 10 versions to figure out which one is working best for you.
It allows you to segment the email list based on interest and behavior, and you can build specific emails for users with similar interests.
A statistics dashboard that gives insights into the performance of campaigns.
You can create different content for the different segments of the audience to make them feel special.

Pros:

70+ third-party integrations
Interactive and easy-to-use interface
The free plan is available
Email verification
Huge learning resources
Single-sign on

Cons:

Not well optimized for mobile devices with different screen sizes
The live chat feature with the support executive is missing

Pricing of MailJet

Plan	Monthly Price
Free	$0/month
Essential	$15/month
Premium	$25/month
Custom	Custom Price

Brevo

Website	www.brevo.com
Rating	4.4 out of 5
Free Trial	Yes
Platforms Supported	Web, Mobile (iOS & Android)
Best For	SMEs, Startups, eCommerce, CRM-focused teams

Brevo (earlier Sendinblue) is an email and SMS marketing tool designed to be simple and user-friendly. It gives you everything you need to create effective email newsletters without dealing with complicated settings.

You can start with free, mobile-friendly templates and customize them using the drag-and-drop builder. If you like coding, you can also use the HTML editor to design your own layout. Plus, it lets you add custom fields so your emails feel more personal.

Features of Brevo:

Easy drag-and-drop email editor with free templates
Marketing automation & ready-made workflows
Built-in CRM with contact segmentation
Multi-channel campaigns (Email, SMS, WhatsApp, Chat)
Transactional emails & SMS via SMTP/API
A/B testing and real-time performance analytics

Pros

Easy to use with drag-and-drop editor
Free plan with generous features
Supports Email, SMS, WhatsApp & Chat in one tool
Built-in CRM and contact segmentation
Good deliverability & security measures
Affordable compared to many competitors

Cons

Daily sending limit on free plan (300 emails/day)
Advanced automation is available only on higher plans
Reporting is less detailed than some competitors
Phone support is limited to premium plans

Pricing of Brevo

Plan	Monthly Price
Free	$0/month (300 emails/day)
Starter	From $25/month
Business	From $65/month
BrevoPlus	Custom pricing

HubSpot

Website	www.hubspot.com
Rating	4.5 out of 5
Free Trial	Yes
Platforms Supported	Web, Mobile (iOS & Android)
Best For	Enterprises, Marketing Teams, Sales & CRM-driven businesses

HubSpot combines email marketing with CRM tools, making it easy to send both personalized one-time emails and automated email sequences.

To grow your newsletter, you can use HubSpot’s drag-and-drop builder to create signup forms or pop-ups. You can also add live chat or chatbots to collect emails while chatting with visitors.

All subscriber details are saved in HubSpot’s CRM. You can organize contacts into different segments and send them targeted emails quickly and easily.

Features of HubSpot

Email marketing with one-off emails and automated sequences
Drag-and-drop builder for forms, popups, and landing pages
Live chat and chatbot integration for lead capture
Built-in CRM to store and manage contacts
Contact segmentation for targeted campaigns

Pros

Free plan available for unlimited users and up to 1 million contacts
User-friendly interface with drag-and-drop features
All-in-one marketing tools (email, landing pages, forms, automation)
Strong integrations with 1,000+ apps (Shopify, WordPress, Salesforce)
AI-powered tools to boost engagement
Good customer support and HubSpot Academy resources

Cons

Advanced features are expensive on premium plans
Free plan has limited customization
Pricing structure can be confusing as you scale
Advanced features have a learning curve

Pricing of HubSpot

Plan	Monthly Price
Free	$0/month
Starter	From $50/month
Professional	From $890/month
Enterprise	From $3,200/month

Conclusion

We live in a time where competition to be the best for the customers is getting more and more brutal. Therefore, strong marketing techniques are needed for the survival of a business. The internet has revealed many new techniques for a business to capture the audience and connect with them.

A newsletter is one of the most popular techniques that is being used to inform and communicate with the audience of a business, and email newsletter tools are crucial for businesses and individuals looking to automate and streamline their email marketing efforts. With so many platforms to choose from, it’s important to carefully evaluate your needs, goals, and budget, and compare the features and pricing of different email newsletter tools. So, take the time to explore your options, test out different platforms, and choose the one that works best for you.

FAQ’s

Email newsletter tools are software platforms that enable businesses and individuals to create, send, and manage email campaigns, newsletters, and marketing communications to subscribers or customers.

Some popular email newsletter tools include Moosend, SendinBlue, Aweber, GetResponse, Mailchimp, Constant Contact, Campaign Monitor and MailJet.

There are three types of newsletter, the company newsletter, the consumer newsletter, and the organization newsletter.

An email newsletter tool helps you to automate the email marketing process, segment and manage your subscriber list, and track the success of your campaigns with analytics.

You should look for an email newsletter tool that offers customizable templates, automation capabilities, subscriber management, analytics, and integrations with other tools and platforms.

Newsletter is used for providing updates about the products and services of a business and sometimes about a business itself to the people present in your email lists.

According to research, the perfect length for a newsletter should be 200 words.

September 8, 2025

Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts.

In India, the digital marketing sector is witnessing rapid growth, with a yearly expansion rate of 20-27%. The country has seen a surge in digital marketing jobs, giving rise to numerous freelancers and digital marketing agencies. While digital marketing tools benefit beginners and freelancers significantly, they also offer valuable assistance to agencies and corporations. Presented here are free digital marketing tools, some of which boast exceptional paid features alongside their array of free offerings, capable of elevating your digital marketing endeavors to success.

Free Digital Marketing Tools

S. No.	Tool	Key Features	Category
1	Canva	Graphic design, templates, social media content	Design & Creativity
2	Buffer	Social media scheduling, analytics, engagement	Social Media Management
3	Google Analytics	Website traffic analysis, audience insights, conversions	Analytics
4	Answer the Public	Keyword research, search insights, content ideas	SEO & Content Research
5	Hubspot	CRM, marketing automation, lead management	Marketing Automation & CRM
6	UberSuggest	SEO analysis, keyword suggestions, site audit	SEO & Marketing Tools
7	BuzzSumo	Content research, influencer tracking, social analytics	Content Marketing
8	Google Keyword Planner	Keyword research, search volume, PPC planning	SEO & PPC Tools
9	MailChimp	Email marketing, automation, campaign analytics	Email Marketing
10	Ahrefs Webmaster Tools	SEO audit, backlink analysis, keyword tracking	SEO & Analytics
11	QuillBot	AI paraphrasing, grammar checking, writing assistant	AI Writing & Productivity
12	Semrush	SEO, PPC, competitor research, site audit	SEO & Marketing Tools
13	SimilarWeb	Website analytics, traffic insights, competitor analysis	Analytics & Market Research
14	Google Search Console	Site performance, indexing issues, search analytics	SEO & Analytics
15	Trello	Project management, task boards, team collaboration	Project Management
16	ChatGPT	AI conversation, content generation, coding help	AI & Productivity
17	Hootsuite	Social media scheduling, analytics, monitoring	Social Media Management

Canva

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Graphic design & video editing

Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.

Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc.

It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.

Buffer

Website	Buffer.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media management

Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time.

It helps individuals, businesses, and marketing teams streamline their social media presence by providing a centralized dashboard to manage multiple accounts, plan content, and engage with their audience. Buffer also offers features like post scheduling, social media analytics, team collaboration, and the ability to monitor and respond to social media conversations.

It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you connect up to 3 channels.

Buffer – The Social Media Management Tool for Small Businesses

Google Analytics

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android
Best For	Website Analytics

Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.

Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.

Answer the Public

Website	Answerthepublic.com
Rating	4.6 out of 5
Platforms Supported	Web
Best For	Keyword Research

AnswerThePublic is a Free keyword research tool that helps users generate content ideas by providing insights into the questions and phrases people are searching for on search engines. It presents these insights in a visually engaging way, organizing them into categories like questions, prepositions, comparisons, and more.

Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers, content creators, bloggers, marketers, and SEO professionals looking to discover relevant topics and trends to create content that resonates with their target audience.

Hubspot

Website	www.hubspot.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Marketing Automation

HubSpot offers various free tools, including the HubSpot CRM, Marketing Hub Free, Sales Hub Free, and Service Hub Free that cater to different aspects of business management and growth. These tools are designed to help businesses manage their customer relationships, marketing campaigns, sales processes, and customer support without requiring a paid subscription. While these free versions come with limitations compared to their paid counterparts, they can still be valuable for small businesses and individuals looking to get started with essential tools for managing their business operations. As your business grows, you can explore the advanced features offered by HubSpot’s paid plans.

UberSuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4 out of 5
Platforms Supported	Web
Best For	Keyword research and SEO

Ubersuggest is free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors’ pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Content curation & influencer marketing

BuzzSumo is a versatile digital marketing tool that enables users to research and analyze content performance across various social media platforms. It helps marketers identify popular topics, track competitors, and discover trending content. The tool provides insights into which content is getting the most engagement, who is sharing it, and which influencers are promoting it. With BuzzSumo, businesses can create more targeted and engaging content strategies, leading to improved brand awareness, audience engagement, and online presence.

BuzzSumo does provide a free option for new users, via the 30-day free trial.

How To Find Trending Topics | Buzzsumo

Google Keyword Planner

Website	ads.google.com/home/tools/keyword-planner
Rating	4.7 out of 5
Platforms Supported	Web
Best For	Keyword Research and Analysis

Google Keyword Planner is said to be one of the most accurate tools for keyword research and analysis provided by Google as part of its Google Ads platform. It is primarily designed for advertisers to discover keywords relevant to their products or services and to plan their advertising campaigns. You can use this free tool to explore keyword ideas, get insights into search volume trends, competition, and bid estimates. It’s a valuable tool for SEO professionals, content creators, and marketers as well, helping them identify high-performing keywords for their organic search strategies and content optimization. With Google Keyword Planner, users can make informed decisions about which keywords to target, whether for paid advertising or organic search optimization, based on data directly from Google’s search engine.

How Accurate is Google Keyword Planner?

MailChimp

Website	Mailchimp.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email marketing and marketing automation

Mailchimp stands as one of the premier email marketing tools, playing a vital role in helping businesses connect with their target audience through email campaigns. This versatile platform empowers users to craft personalized email templates while efficiently managing their mailing lists. With Mailchimp, the journey of marketing unfolds as email campaigns are seamlessly dispatched to customers. The tool doesn’t just facilitate sending; it also provides insights into campaign success rates.

The free plan grants users the capability to store up to 500 contacts. The monthly email send limit for the Free plan is 1,000 sends. For expanded capabilities, paid plans offer features like increased contact storage, access to all email templates, A/B testing, and scheduling options.

Ahrefs Webmaster Tools

Website	Ahrefs.com/webmaster-tools
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, Backlink Analysis, Keyword Research, Competitor Analysis

Ahrefs - free digital marketing tool — Ahrefs – Free Marketing Tools for Startups

Ahrefs Webmaster Tools is a free tool provided by Ahrefs that helps website owners and webmasters monitor the performance of their websites in search engines. It offers insights into various aspects of your website’s search engine presence, including backlinks, keywords, and search traffic. This tool is designed to help you improve your website’s search engine optimization (SEO) by providing valuable data and insights that can help you make informed decisions about your website’s content and strategy.

5 Free SEO Tools by Ahrefs to Improve SEO

QuillBot

Website	Quillbot.com
Rating	4.6 out of 5
Platforms Supported	Web, Android
Best For	AI-powered writing

QuillBot is an AI-powered writing tool that assists users in rephrasing and paraphrasing sentences, paragraphs, or entire articles while maintaining the original meaning. It helps improve writing by suggesting synonyms, rewording sentences, and providing grammatical corrections. QuillBot can be used by writers, students, bloggers, and anyone looking to enhance their written content. It aims to make the writing process more efficient and helps users create content that is more clear and polished. This free, AI-powered writing software serves as an invaluable asset for digital marketing endeavors.

Semrush

Website	www.semrush.com
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, SEM, Content Marketing

SEMrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media management, and more. It’s designed to help businesses and digital marketers improve their online visibility, analyze competitors, conduct keyword research, track rankings, and optimize their digital strategies.

SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website.

By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site’s SEO and Content.

What is Semrush?

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Website & app traffic data analysis

SimilarWeb is a digital market intelligence platform that provides insights and data about websites and mobile apps. SimilarWeb provides information about website traffic, user engagement, referral sources, audience demographics, and more. It offers a free version of its tool called “SimilarWeb Browser Extension.” This browser extension provides access to certain data and insights about websites directly from your browser, without requiring a subscription. Users can install the extension in their web browser and use it to get a quick overview of website traffic, engagement metrics, and referral sources for any website they visit.

While the free browser extension provides some basic information, the full suite of features and more detailed insights are available through SimilarWeb’s paid subscription plans.

Google Search Console

Website	search.google.com/search-console/
Rating	4.8 out of 5
Platforms Supported	Web
Best For	Optimizing website visibility

Google Search Console is a free web service offered by Google that allows website owners, webmasters, and digital marketers to monitor and manage their website’s performance in Google’s search results. It provides valuable insights into how Google’s search engine views and interacts with your website, helping you optimize your site’s visibility and performance in search engine rankings.

With Google Search Console, you can do keyword analysis, track website performance, identify technical issues present on website, submit sitemaps, and more. Overall, Google Search Console provides essential insights and tools to help website owners and digital marketers improve their website’s performance in search engine results and enhance the overall user experience.

Trello

Website	Trello.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Organize tasks and projects

Trello is a popular project management and collaboration tool that uses a visual approach to help individuals and teams organize tasks and projects. It uses a system of boards, lists, and cards to represent tasks, allowing users to easily track progress, assign responsibilities, and collaborate on various projects. Trello is widely used for its simplicity and flexibility, making it suitable for a variety of purposes, from personal task management to team projects and business operations.

Trello offers a free plan that provides basic project management features, including the ability to create boards, lists, and cards, assign tasks, set due dates, and collaborate with team members. The free plan also offers integration with popular tools like Google Drive, Dropbox, and more. For more advanced features and larger teams, Trello offers paid plans with additional capabilities and higher usage limits.

Free Trello Vs Paid Trello | Comparison (2023)

ChatGPT

Website	chat.openai.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	AI conversation, content generation, coding help

ChatGPT is an AI-powered chat tool that helps with many marketing tasks. It can suggest social media posts, brainstorm campaign ideas, create product descriptions, and even help research industry trends. You can use it to write emails, improve website content, or generate ideas for blogs. The best part? ChatGPT is free to use and works on both web and mobile devices. It’s like having a smart assistant ready to help your marketing anytime.

Hootsuite

Website	hootsuite.com
Rating	4.3 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media scheduling, analytics, and monitoring

Hootsuite is a top social media management tool that helps marketers manage multiple platforms easily. You can schedule posts in advance, track mentions of your brand, and see how your posts are performing. It also provides insights to improve engagement and reach. Hootsuite makes social media work faster and smarter, helping teams save time and plan better campaigns. You can manage all your social accounts in one place and make data-driven decisions to grow your audience.

Conclusion

In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in achieving success. The range of free digital marketing tools available today provides an incredible opportunity for marketers and businesses to enhance their strategies without breaking the bank.

As you explore the vast landscape of free digital marketing tools, remember that it’s not just about the quantity, but the quality of tools that align with your goals and objectives. So, equip yourself with these valuable resources, experiment, and find the perfect combination that works best for your unique needs. With these tools by your side, you’re well on your way to crafting a successful digital marketing journey.

FAQs

What is digital marketing?

Digital marketing involves using online channels such as social media, search engines, email, and websites to promote products or services, connect with customers, and drive business growth. It encompasses various strategies to reach and engage target audiences in the digital space.

What are the top free digital marketing tools?

Google Search Console, Buffer, Google Analytics, Google Keyword Planner, MailChimp, SEMRush, and Hubspot are some of the top free Digital marketing tools.

How can I do digital marketing for my business for free?

Engage on social media, optimize your website with free SEO tools, start a blog, and utilize email marketing and influencer collaborations to promote your business without spending money.

What tools are necessary for digital marketing?

Essential digital marketing tools include Google Analytics for tracking, social media platforms for engagement, and SEO tools for optimizing your online presence.

How do I choose the right digital marketing tool for my business?

To choose the right digital marketing tool for your business, consider your specific goals and needs, evaluate the tool’s features, compatibility with your strategy, and user reviews. Look for tools that align with your budget and provide the necessary analytics to track and optimize your campaigns.

September 1, 2025

10 Best SMS Marketing Software & Tools for 2025

In the age of digital communication, where the power of connection lies at our fingertips, SMS marketing has emerged as a potent tool for businesses to engage with their audience on a personal level. As the demand for effective mobile communication strategies intensifies, the realm of SMS marketing tools has blossomed with innovation. From automating campaigns to tracking results, these tools have revolutionized the way brands reach out to their customers.

Welcome to our comprehensive blog on the “Top SMS Marketing Tools” In this digital age where every character matters, we explore the tools that empower businesses to harness the potential of SMS marketing. From automating campaigns to personalizing interactions, these tools offer an array of features to enhance your outreach strategy.

This blog will navigate you through the best SMS marketing tools available. Join us as we uncover the technology behind impactful messaging and discover how these tools can elevate your marketing endeavors.

Best SMS Marketing Software

S.No	Software	Key Features	Pricing (Starting From)
1	Attentive	Personalized SMS campaigns, advanced segmentation, automation tools	Custom Pricing
2	TextMagic	Bulk SMS, 2-way messaging, API integration	$0.04 per SMS
3	Trumpia	SMS, MMS, email campaigns, smart automation	$94/month
4	SlickText	Drip campaigns, text-to-join, list growth tools	$29/month
5	Message Launch	Event reminders, real-time analytics, contact management	$49/month
6	Omnisend	Omnichannel marketing (SMS + Email), automation workflows	$16/month
7	SendPulse	SMS, email, chatbots, multi-channel campaigns	$6.4 per 100 SMS
8	JookSMS	Global SMS delivery, scheduling, reporting tools	$25/month
9	EZ Texting	Text alerts, MMS marketing, integrations with CRM	$25/month
10	Birdeye	SMS campaigns, review management, customer engagement tools	Custom Pricing

Attentive

Website	www.attentive.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Personalized mobile messaging

Attentive is a mobile marketing platform that specializes in SMS marketing and personalized messaging. It enables businesses to engage with their customers through targeted and personalized text message campaigns. By using customer data and behavior insights, Attentive helps businesses create and deliver relevant and timely messages to their audience. This platform is particularly effective for e-commerce, retail, and other industries looking to enhance customer engagement and drive sales through mobile messaging strategies.

Features of Attentive

With the Attentive SMS marketing tool, users can easily create and send messages in just a few steps. The tool facilitates templates and automation features to help launch SMS campaigns.
Users can use mobile keyword opt-in to build an SMS list. Customers can text a keyword to a dedicated number to subscribe to their SMS list.
With the segmentation feature, Attentive lets users categorize their SMS subscribers based on specific tags or attributes.
With the Attentive AI feature, users can access robust automation capabilities for creating automated SMS workflows triggered by particular events.

Attentive – Conversational SMS Marketing Platform

Attentive Pros	Attentive Cons
The platform is easy to use and effective for SMS marketing campaigns.	Needs stronger integration with third-party platforms like Klaviyo, Mailchimp, etc.
Attentive offers impressive customer service.	Limited customer segmentation available.
Offers premium features with a user-friendly interface.	Difficult for users to make edits to SMS campaigns.
Attentive University series provides valuable learning from industry influencers.	Limited analytics restrict full customization and targeting.

Attentive Pricing

Attentive offers custom pricing plans. Please contact vendor for pricing details.

TextMagic

Website	www.textmagic.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Getting started quickly with an SMS service

TextMagic offers a comprehensive business text messaging solution, facilitating the bulk sending of notifications, alerts, reminders, confirmations, and SMS marketing campaigns. It empowers companies to schedule and dispatch SMS messages in bulk as required. The tool also provides a convenient categorization and list system for sorting contacts, enabling effective customer segmentation. Additionally, TextMagic enhances contact list growth through user-friendly subscribe forms that capture website visitor details.

The platform accommodates messages of up to 918 characters, surpassing the standard 160-character limit. It further offers the option to attach Word or PDF files and images to messages. The automation of incoming SMS processing is facilitated by customizable rules and auto-replies, with the seamless addition of new subscribers to the contact list.

Features of TextMagic

Send Text Online features enable users to send a text online to their staff and customers and import contacts, and manage lists through the TextMagic account.
Zapier SMS Integrations feature can connect TextMagic with third-party applications to automate businesses.
The platform’s Email to SMS feature allows users to send texts from an email by converting an email into a text message and delivering it.
The Schedule Text Messages feature can schedule important SMS reminders, campaigns, alerts, and notifications online.

TextMagic Pros	TextMagic Cons
The billing structure of TextMagic comes with an auto balance.	Sometimes, uploading contacts by pasting leads to incorrect name entries.
User-friendly interface, easy to use and navigate.	The platform offers poor customer service.
Allows converting emails into text messages and sending as SMS.	Contact management functionality can be simplified.
Users can easily and quickly import contact lists.	The application is only available on the browser.

TextMagic Pricing

Plan for United States	Price per text
Text messages	$0.049 USD
MMS	$0.08 USD
Lookup	$0.04 USD

Start Using Textmagic Now

Trumpia

Website	www.trumpia.com
Rating	4.3 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Multichannel SMS Marketing & Text Messaging Automation

Trumpia is a multi-channel marketing automation platform that enables businesses to engage with their customers through various communication channels, including SMS, MMS, email, voice, and social media. It offers a comprehensive suite of tools for creating and managing targeted marketing campaigns, sending personalized messages, and automating customer interactions. With features like mobile keywords, automated workflows, and detailed analytics, Trumpia helps businesses enhance their customer engagement and drive results through effective and integrated communication strategies. It caters to industries such as retail, hospitality, healthcare, and more, providing a unified platform for reaching and connecting with customers across different channels.

Features of Trumpia

With the Mobile Keywords feature, users’ subscribers can text to opt-in for their messages, and Trumpia automatically captures and stores their phone numbers in the users’ database.
Online Sign-up Pages is another feature that lets contacts opt into a user’s messaging program by filling out an online form.
The Trumpia Import Contact feature makes it easy to add subscribers’ contact information into its system enabling users to use it with its texting software features.
The platform’s Data Capture feature allows users to text questions to their subscribers and automatically capture their responses in the database.
QR Codes feature facilitates unique barcodes, making it easier for subscribers to opt in by scanning them with their phones.

Trumpia Pros	Trumpia Cons
The platform is simple and easy to use for even beginners.	Lacks the feature to send opt-ins directly to the user’s email address.
Many small businesses find Trumpia cost-effective.	API functionality is not easy to set up with CRM.
Easy to pull text opt-ins and opt-outs from the platform.	Can be expensive for large organizations sending many texts per month.
Seamlessly blends multiple channels to reach customers.	Occasional outages and no alerts for failed monthly payment processing.

Trumpia Pricing

Plan	Yearly Price	Monthly Price
Core	$94/month	$118/month
Advance	$159/month	$199/month

SlickText

Website	www.slicktext.com
Rating	4.9 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Collecting phone numbers and advanced marketing

SlickText is a user-friendly SMS marketing platform that provides businesses with tools to create and manage effective SMS marketing campaigns. It offers an intuitive interface that allows users to easily navigate and utilize the platform without requiring assistance from sales representatives. SlickText includes essential features such as text-in keywords, campaign management, autoresponders, and more.

Prominent organizations such as ESPN and FedEx have adopted SlickText for their SMS marketing needs, underscoring its reliability and effectiveness. Overall, SlickText serves as a practical solution for businesses seeking to leverage SMS marketing for customer engagement and communication.

Features of SlickText

Subscriber List Building feature provides users access to various subscriber list-building options, including keywords, opt-in links, web forms, marketing flyers, etc.
With the Segmentation feature, businesses can send highly targeted, relevant text messages to segmented customers.
Users can effortlessly create messages in SlickText by creating unlimited custom fields, promo codes, and coupons.
Campaign Building feature provides users access to several types of campaigns, including custom campaigns, surveys, drip campaigns, and promotions.
With the platform’s Two-Way Conversations feature, businesses can have one-on-one engagement with their subscribers.

SlickText Pros	SlickText Cons
The platform’s web forms are highly effective in capturing subscribers’ information.	It’s one of the most expensive SMS marketing tools.
Offers unlimited custom fields for better segmentation and personalization.	Not as specialized for e-commerce businesses compared to other SMS marketing solutions.
SlickText’s analytics provide detailed reports for every campaign and automation.	Limited native integrations apart from Zapier.
Users can schedule texts to be sent at their preferred times.	Poor customer support, including issues with canceling accounts.

SlickText Pricing

Plan	Price
14 Days Trial	Free
The Basic	$29/month
The Step Up	$49/month
The Lil Bro	$79/month
The Big Bro	$139/month
The Boss	$189/month
The Albatross	$350/month
The Whale	$750/month
The Monstro	$1250/month
Enterprise	Custom Pricing

Message Launch

Website	www.messagelaunch.com
Rating	NA
Free Trial	Available
Platforms Supported	Web
Best For	Managing email and text marketing campaigns

Message Launch is a comprehensive SMS marketing tool that empowers businesses to create and execute effective mobile marketing campaigns. It provides a wide range of features, including automation, personalization, and audience segmentation, to help businesses engage with their customers through targeted text messaging. Among its dynamic SMS capabilities are keywords, reminders, and mass texting, streamlining marketing efforts.

Message Launch enables users to design and send messages, set up automated responses, and track campaign performance. It caters to various industries and businesses of different sizes, offering a user-friendly platform to enhance customer communication and drive results through SMS marketing strategies.

Features of Message Launch

Appointment Reminder Text allows users to automatically send highly targeted and relevant messages to their customers to remind them of an appointment or event.
The auto Response feature of Message Launch sends an automated text message response when a customer texts in the user’s keyword.
The platform’s Click-Through Tracking feature allows users to embed links into their messages and track whether a subscriber clicked it.
With Text Message Drip Campaign, users can access a collection of time-based triggers and actions to initiate a text message to be sent automatically.
The Mass Texting feature enables users to send a targeted message to many people.

Message Launch Pros	Message Launch Cons
Message Launch is an affordable SMS marketing solution.	Message Launch can improve its customer service.
The platform allows businesses to send and receive texts and emails.	Many beginners find it relatively difficult to understand the platform’s functionalities.
Businesses can send laser-targeted messages to cater to subscribers’ interests.	The platform lacks powerful integrations with third-party applications.
Users can quickly build their contact database and automatically capture more information.

Message Launch Pricing

Plan	Yearly Price	Monthly Price
Mercury	$8.99/month	$9.99/month
Venus	$17.99/month	$19.99/month
Neptne	$44.99/month	$49.99/month
Jupitor	$89.99/month	$99.99/month
Large Plans	Custom Pricing	Custom Pricing

Omnisend

Website	www.omnisend.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Automated email and SMS marketing campaigns

While Omnisend is primarily known for its email marketing and automation capabilities, it also extends its services to text message marketing.

It offers a comprehensive set of tools to create, automate, and optimize marketing campaigns across various channels, including email and SMS. Omnisend enables businesses to segment their audience, personalize messages, and send targeted campaigns to improve customer engagement and drive sales.

With features like automation workflows, product recommendations, and abandoned cart recovery, Omnisend aims to enhance the effectiveness of e-commerce marketing efforts. It provides a unified platform for businesses to create a seamless customer experience and maximize their marketing impact in the e-commerce realm. Omnisend is one of the best free SMS marketing software.

Features of Omnisend

Omnisend’s Automation Library has pre-built workflows for each step of businesses’ customer journey, and its drag & drop workflow editing makes sequencing easy to adjust and visualize.
Segmentation features use contact data to personalize user messages, improve targeting, and increase conversions.
Popups and Forms feature enables users to capture their visitors’ contact details with customizable, TCPA & GDPR compliant forms.
With the Reporting feature, users can view their aggregate sales, performance metrics, and detailed, automated reports.

Omnisend Pros	Omnisend Cons
The platform provides a campaign booster to help businesses improve open and click rates.	Only the Enterprise plan offers unlimited users and email options.
Omnisend is a perfect tool for gathering post-sale customer feedback.	It can be initially tricky to set up Omnisend.
Businesses can reduce manual tasks by using pre-built marketing automation workflows.	The platform can offer more sample templates and campaigns.
Omnisend facilitates integrated SMS automation.	Sometimes, the product picker might not work when using the tool.

Omnisend Pricing

Plan	Price
Free	$0
Standard	$16/month
Pro	$59/month

Try Omisend For Free Now

SendPulse

Website	Sendpulse.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email, web push, SMS and Facebook chatbots on one platform

SendPulse is a comprehensive marketing automation platform that enables businesses to engage with their audience through various communication channels. It offers tools for email marketing, SMS marketing, web push notifications, and more. With SendPulse, businesses can create and manage integrated marketing campaigns that combine different communication channels to reach their target audience effectively. The platform also provides features like automation, personalization, and analytics to optimize campaign performance. Whether you’re focused on email campaigns, SMS notifications, or web push messages, SendPulse offers a unified solution to enhance customer engagement and drive results across multiple channels.

Features of SendPulse

Sender name features help businesses improve brand awareness by sending SMS campaigns comprising a sender name.
With the Personalized SMS feature, users can add the recipient’s name and other information to each SMS and customize them.
Users can evaluate the results of their SMS campaigns by analyzing the statistics on opening and delivering each message they send out.
API Integration feature allows users to use the platform’s API to integrate SMS messaging with their website, software, or CRM system.
With SMS Autoresponders, businesses can reach customers at multiple touchpoints while implementing a multichannel marketing strategy.

SendPulse Pros	SendPulse Cons
SendPulse enables users to deliver messages in any language to more than 1,000 mobile operators worldwide.	The platform’s drag-and-drop editor lacks some functionalities.
Users find SendPulse super easy to use.	SendPulse offers fewer pre-loaded templates.
The SMS marketing application offers fast and excellent customer support.	Initially, the platform can take a lot of time to approve emails.
SendPulse is a budget-friendly SMS marketing solution.	SendPulse’s API functionality is very complicated.

SendPulse Pricing

Plan	Yearly Price	Monthly Price
Free	Up to 500 subscribers	Up to 500 subscribers
Standard	$6.40/month	$8/month
Pro	$7.68/month	$9.60/month
Enterprise	$10.75/month	$13.44/month

JookSMS

Website	www.jooksms.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Bulk messaging and contact management

JookSMS is a user-friendly SMS marketing tool that empowers businesses to easily manage and execute their SMS marketing campaigns. It offers features like bulk messaging and contact management, allowing businesses to efficiently communicate with their audience. JookSMS aims to simplify the process of reaching customers through text messages, making it a practical solution for businesses looking to engage their audience through SMS marketing strategies.

Numerous businesses employ JookSMS as their preferred SMS text messaging platform, driving business growth through effective communication strategies.

Features of JookSMS

API Integrations feature allows users to integrate JookSMS with their websites or applications.
The platform’s Shortlink feature helps users keep track of their SMS campaign conversions.
The Widgets feature allows users to use the platform’s white label widget on their websites to let visitors sign up for their SMS list.
JookSMS’ Triggers feature allows users to receive an email when they get an SMS from their VIP client. It can also send an auto-reply to the customers.
The Mass Texting feature allows users to send a customized text to many people.

JookSMS Pros	JookSMS Cons
The platform doesn’t allow spam; users can expect their SMS to be received on their contact phone.	Minor bugs tend to pop up from time to time when using JookSMS.
JookSMS offers one-on-one assistance in setting up users when they are having difficulties.	The platform facilitates limited integrations.
The platform offers a 30-day free trial to its users.	It might not be compatible with large enterprises’ SMS campaigns.
Businesses can kick start their marketing campaign with SMS marketing by availing discounted rates on bulk SMS.

JookSMS Pricing

Plan	Yearly Price	Monthly Price
Prepaid	Starting From $0.026 Per SMS	Starting From $0.026 Per SMS
Basic	$275 ($0.024 Per SMS)	$25 ($0.024 Per SMS)
Gold	$550 ($0.022 Per SMS)	$50 ($0.022 Per SMS)

EZ Texting

Website	www.eztexting.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Mobile
Best For	Text alerts, MMS marketing, and CRM integrations

EZ Texting is popular for its simple interface and strong SMS marketing features. It helps businesses create and manage successful campaigns with tools like mass texting, MMS, keyword campaigns, and detailed analytics.

Key Features

Bulk SMS and MMS messaging
Keyword-based campaigns for audience engagement
Contact segmentation and list management
Scheduled messaging and reminders
Integration with CRM and other marketing tools

EZ Texting Pros	EZ Texting Cons
Easy to use with various effective SMS marketing tools	Costs can increase significantly with higher volume usage
Supports keyword campaigns and CRM integrations	Limited advanced automation compared to some competitors
Offers customizable templates for quick campaign setup	International messaging options are restricted in certain plans
Provides strong analytics and reporting for performance tracking	Some features require higher-tier plans to access fully

Pricing

Plan	Yearly Price	Monthly Price
Value	$240 ($20/month)	$24/month
Essentials	$480 ($40/month)	$49/month
Premium	$720 ($60/month)	$79/month
Custom	Custom Pricing (Contact Sales)	Custom Pricing (Contact Sales)

Birdeye

Website	www.birdeye.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Mobile
Best For	SMS campaigns, customer reviews, and engagement management

Birdeye is an all-in-one platform that helps businesses improve customer engagement and reputation management through SMS. It offers a unified inbox to manage conversations, pre-made templates for mass messaging, and two-way texting to increase customer loyalty.

Key Features

Collect customer feedback
Sentiment analysis for better insights
Custom reports and dashboards
Contact management
3,000+ integrations
Mobile app support

Birdeye Pros	Birdeye Cons
Easy-to-use interface with powerful engagement tools	Pricing is not transparent and may be expensive for small businesses
Supports mass and two-way messaging	Advanced features can have a learning curve
Strong integrations with multiple platforms	Limited customization in lower plans
Great for managing online reviews and reputation	Some integrations require higher-tier subscriptions

Pricing

Plan	Yearly Price	Monthly Price
Starter	$299/month (billed annually)	$389/month (billed monthly))
Growth	$349/month (billed annually)	$454/month (billed monthly)
Dominate	$449/month (billed annually)	$584/month (billed monthly)

Conclusion

As we wrap up our exploration of SMS marketing tools, we’ve learned how they can make a big difference. These tools allow businesses to connect with people directly on their phones, sending messages that matter. Whether it’s special offers or reminders, these tools offer lots of ways to talk to customers. Remember, even though our journey ends here, the power of SMS marketing keeps going. It’s all about staying connected and making things happen in today’s fast digital world.

FAQ

What is SMS marketing?

SMS marketing involves using text messages to communicate with customers, delivering promotions, alerts, reminders, and more directly to their mobile devices.

Why should businesses use SMS marketing software?

SMS marketing software offer efficient ways to reach customers instantly, engage them with personalized messages, and drive conversions.

How to use SMS marketing software?

To use SMS marketing software, create campaigns, import contacts, compose personalized messages, and schedule or send messages to engage your audience effectively.

Is SMS marketing effective?

Yes, SMS marketing can be highly effective in engaging customers with immediate, concise, and personalized messages.

How do I choose the right SMS marketing software for my business?

Consider factors such as your business size, budget, required features, and ease of use when selecting a SMS marketing software that aligns with your needs.

What is the best time to send SMS for marketing or campaign?

The best time to send SMS for marketing or a campaign is typically during mid-morning or early afternoon on weekdays, avoiding late evenings and weekends for optimal engagement.

What makes a great SMS app?

A great SMS app offers user-friendly interface, automation capabilities, personalization options, analytics, and the ability to manage contacts efficiently.

August 6, 2025

What is the major Difference Between these Marketing Tools- Advertising, Publicity and Promotion?

In order to pursue brand recognition, you have to deploy these marketing tools- Advertising, Publicity and Promotion. Each tool plays a crucial role in communicating products, catalogues or services of a brand to the users.

A marketing tool is a technique that helps your business to develop or dilate your products and services to the public. Besides, deploying marketing tools impacts a favorable effect on your brand sales turnover and brand awareness. Advertising, Publicity and Promotion are one way or another way to brew a company’s profile in the public.

What is Advertising?
Types of Advertising
What is Publicity?
Types of Publicity
What is Promotion?
Types of Promotion
Major Difference among Advertising, Publicity and Promotion
FAQ

What is Advertising?

You are watching a film on television, apparently there will be an intermission in between the movie and you see a clip regarding a product that they’re trying to sell.

Advertising is nothing, but a short duration of video clips which represent the brand. Moreover, it is done as a marketing communicating strategy among public audiences as it drives brand awareness as well as sales to the products for which advertising is for.

Advertising entices watchers to make a purchase on the products that they’re showing in such an ingenious way.

For instance, When you are frigging craving for something to eat while binge watching your favorite web-series on YouTube and out of nowhere, you see an advertisement of KFC, where an actor devours chicken wings, Urg! That appetites your hunger. Additionally, Advertisement can be done in paper form likewise- Magazine, newspaper, leaflets etc.

Ultimately leads you to order something on Swiggy or Zomato. This is how advertising works on marketing, by enticing public eye to make purchases forthwith, Besides Advertising should be appropriate, credible and pertinent to the brand.

Types of Advertising

Newspaper:

You will encounter Big Bazaar advertisements in the end or the middle of Newspaper apropos any offers available.

Radio

This mode of advertising is prevalent in olden days, because almost two-third of the population have listened to sports commentary on radio since the 60s and in the middle of time-out you will listen to Nestle ad most of the time back in those days.

Television

Naaptol is a great example for television advertisement, where time-slot is given to make as many as customers to call for them and allot an order for the particular product which the hosts are trying to sell for the seven minutes max.

Catalogues or Direct Mail

When direct mail was introduced, this played as an advantage to businesses in promoting their products in an effortless method by sending postcards, platelets or leaflets and papers to its targeted customers. When you open an email, you will see a plethora of emails from Swiggy or Zomato.

Online

One of the easiest methods to drive traffic to your brand is to advertise your products or service online. For instance; If you are searching for mnemonics regarding to clear a predicament math exam and you encounter Byju’s in the bottom of your screen and asking you to enroll.

What is Publicity?

A few months back, world-famous Portuguese footballer, Cristiano Ronaldo moved two bottles of Coca-Cola off a table during a press conference which led to the company’s share price falling by $4 billion minutes after the gesture. This essentially is an example of bad publicity even though the footballer didn’t essentially demote the product.

Publicity is an activity through which a product or brand creates awareness among the buyers. It is generally the media attention for a product or service. Publicity can be both positive and negative. Companies use Public relations to have controlled publicity. It is a form of non-paid promotion.

Types of Publicity

Publicity can be a boon or bane to the image of the product or brand. The different types of publicity are:

News

News and media coverage is a common form of publicity and affects the product vastly as this information reaches a huge number of people. Since the company doesn’t have control over the news or the media releases the publicity can be both positive or negative.

Digital Activities

As the world has deeply immersed in the internet and people follow the movements of the company diligently as everything is available to them, the presence of the company and its products on social media is a kind of publicity as people tend to share the posts with friends and others.

Social Efforts by the company gains the attention of the media and likewise the general public. Companies promote a green environment, action against climate change and other social problems which gains the company a positive image.

Events and Conferences

Companies sponsor music concerts, trips and other events, this helps in making aware the presence of the company to the public. Conferences are conducted by the company to attract investors and other potential stakeholders.

Partnerships

Companies partner with other companies to increase their customer base along with the other companies’ customers. This promotion is mutually beneficial and profitable.

Press Release

The press release is handled by the Public relations department of the company and this form of promotion is in the control of the company. Press releases are made to announce the major events of the company.

Product Release and Offers

Companies draw the attention of the public for their new products through product launch events. The product launch is also telecasted online through YouTube and other platforms. The company also gives away offers and discounts to help in creating more demand for a product.

Top 5 Best Advertisement Wars of the decade

Brand wars are always fun to watch when some of the biggest brands show their creativity in their advertisements. So, here are some of the best advertisements wars.

StartupTalkyPratyusha Srivastava

What is Promotion?

Those pesky Ad Breaks while watching an interesting movie or a match is really an infuriating thing isn’t it? And they are the answer to the question ’What is promotion?’. Promotion is a process in marketing through which the company informs the user about the product, its uses, benefits and urges the buyer in purchasing the product. It is a form of communication from the buyer to the seller. It is a method to create awareness of the product among the users to coax them into choosing this particular product or brand over other competing brands and products.

Types of Promotion

As mentioned earlier, Ad breaks and advertising aren’t the only types of promotions a company uses to create awareness about its brand or product among the customers. The types of promotion used are:

Direct Promotion

Direct promotion is the promotion where the company communicates with the customers directly without any intermediary. This is done through email marketing, websites, promotional letters, etc.

Sales Promotion

Sales Promotional methods are the ones the company follows to increase sales by way of methods like buy 1 get one free, lottery, etc.

Public Relation

Public Relation is one essential component for the survival and sales of a company. The company uses PR to communicate with the customers and other stakeholders of the company to increase its presence.

Advertisements are the most common form of promotional activity done by a company. Advertisements are cheap and it helps the company in mass reach. Advertisements can be made using newspapers, the internet, television, radio, etc.

Direct Selling:

Direct Selling is a promotional activity when the company entrusts agents with the product and the agents travel from door to door and sell the product.

Online Promotion:

Online Promotion is the promotion done by the company with the use of the internet. This includes email marketing, advertisements on the internet, etc.

Major Difference among Advertising, Publicity and Promotion

Parameters of Comparison	Advertising	Publicity	Promotion
Definition	It is a paid-up marketing one-way communication, which shows your brand either visually or in written form.	Publicity is an action which is engrossed by the media in the eyes of the public.	Promotion is a method of informing their targeted audiences about the products and urging them to make a purchase at the spur of the moment.
Types	There are various types of advertisement such as- Television, online, outdoor, radio, newspaper, Cinema and magazines advertisement.	News, Digital Activities, Social Campaign, Press meeting for inauguration of the product, Social efforts and product release or offers etc.	Direct promotion, Direct selling, Online promotion, Public Relation (PR), Advertisement and sales promotion.
Advantages	Entice watcher that leads sales, Consumer awareness, Fights competitions, introduction of new products to markets and Wide coverage of brands.	Low-cost, augment Credibility among buyers, provide informative and draws audiences attention.	Introduce new products to its users, Generate new leads, Immediate returns, Better control, Ameliorate Public image and Enhance large scale production.
Disadvantages	Advertising cost sky-high, impersonal, lacks flexibility and one-way communication. Discourage small businesses who can’t afford to cast an advertisement.	Lack of control if ignomable is framed against the company, Cost high in case of any press meeting is arranged.	Expensive, Tarbish Brand Image and Short-term orientation that engenders ambiguity about the products.
Examples	You encounter Banner or poster in the middle of travelling somewhere likewise; a person opening his mouth wide to have a bite of Mcdonalds burger.	When you step out, you hear vegetable vendors trying to sell their products by shouting loud in order to engross buyers.	If you go to a fast food restaurant and as a regular customer you get a promotion availability ‘Buy One Get One’.

Conclusion

Promotion, Publicity, Advertising are done mainly to create awareness of the product and coax the consumers in choosing the product among the competing brand’s products.

Both Advertising and Publicity are a form of Promotion. In this era, where consumers are flooded with a lot of choices, it is essential for a company to advertise and publicize its product and brand and use these promotion methods to survive and flourish in any industry.

FAQ

What is the most effective promotional tool?

According to numerous studies calendars and notepads are the most effective promotional tools.

What are the tools of publicity?

Media relations, Social media, Newsletters, and Brochures and catalogues are some of the tools you can use for publicity.

What is the most expensive promotion tool?

Personal selling is considered as the most expensive promotion tool. As it involves training costs.

August 25, 2021

Clickmagick Review: Tracking Marketing Made Easy for Small Businesses
Clickmagick is a web based software which is used for digital marketing and optimization. It tracks, stores, and gives you a clear picture about where you stand on your marketing/advertising campaign.

Clickmagick – Features
Clickmagick – Pros
Clickmagick – Cons
Who should use Clickmagick?
Conclusion
FAQs

Clickmagick Review

Clickmagick – Features

Clickmagick Campaign tracking

How does Clickmagick work? We know by now that it takes the footprints of a digital user from clicking on the link till exiting your landing pages. It does more than that by providing features like:

Splitting the Landing Pages/Split Test:

With the help of it, you can split your landing pages by providing two different offers. So you can split your audience into the ratio of 1:1 and redirect them to two different pages with an intention to compare the conversions.

Sales Funnel/Funnel Tracking:

This feature allows you to trace each and every activity of the target consumer base after he/she clicks on the link provided by you. Which, in turn, helps you to know which area requires improvement.

Cloning The Link:

It is slightly similar to the software’s splitting feature. It helps you to clone a single link on two different platforms to help you know which platform gives you maximum conversions. As a result it gives you an aid in knowing where you need to focus more.

Try Clickmagick now!

Pop-Ups:

If a person is surfing on the internet, you can paste pop-ups for him/her accordingly with the help of the data that you already possess.

Clocking/Timer:

This is a cold marketing strategy where you provide pop-ups with a countdown to redirect maximum traffic to your landing pages so that maximum conversion can take place.

Clickmagick – Pros

Clickmagick is one of the best options available in market and it has its edge over its competitors because of the following pros:

Reasonable Prices:

For a tracking software, Clickmagick comes with a very reasonable price starting from $37/month (₹ 2762). Softwares like Volumm provide tracking services at much higher prices.

Clickmagick Pricing

Overall Tool:

Clickmagick is not only for affiliate marketers. In fact any digital marketer can use it (including affiliate marketer) with the best features. You don’t have to go for many options at a time.

Free Trial:

It comes with a service of Free trial service which you can opt for if you’re a beginner and your mind doesn’t allow you to invest in a one go.

Data Retention:

Clickmagick allows you to retain data from 6 months to years depending on the plan bought. So it is another benefit if you are planning to market digitally for the long-term. This way you can easily compare your growth since your inception.

User Interface:

The UI of Clickmagick is user friendly and easy to use even if you’re a beginner. Other options like Bemob don’t come with a better UI.

Parallel tracking:

You can do Google’s parallel tracking through Clickmagick. Parallel tracking is when someone clicks on your tracking link it doesn’t land them on additional redirects. Instead, it takes the user to the final URL. Clickmagick allows you to do this so that you don’t lose your potential consumers because of the delay in landing to the main URL.

Try Clickmagick now!

Custom Domain:

We all come across some random links while we are surfing on the internet. Obviously we have trust issues on whether to tap on them or not. Clickmagick helps you to customize your domain in a neater way to earn the trust of users.

Saviour:

Clickmagick notifies you beforehand whether your affiliate link is working or not. So if you have made an investment (which can be a good amount for some people), you have your chance to save yourself from losses. It is one of the best pros of the software.

Customer Support:

Clickmagick provides its customers with good customer support. It solves your queries within 24 hours of grievance lodged.

Clickmagick – Cons

However, there are a bunch of other options available which are slightly on the brighter side of the story because of the following drawbacks of Clickmagick software:

Payment options:

You can only avail the services of Clickmagick if you own a Credit Card which is a major drawback because in a country like India not many use it.

Policy Violation:

You cannot promote everything on this software because you might be violating its policy. Services like dating apps, adult services, and online money making cannot be promoted here. But you can promote them through Qliker.

Advance Tool:

Although it is a good UI software it is not for somebody who is just stepping into the world of digital marketing. You can definitely go for a free trial. But there are better options in the market like Bemob for somebody who is a beginner which comes with much more features than Clickmagick.

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StartupTalkyCharudath K Nair

Who should use Clickmagick?

1) Digital Marketers: If you’re somebody who is specifically earning through digital marketing, Clickmagick is a one stop solution for you because here you can track everything and improve accordingly.

2) Affiliate Marketers: Affiliate marketing is one of the growing modes of marketing digitally. With affiliate marketing, business provides people with commission against the sales induced by them. You simply act as a catalyst to generate sales. When people click the affiliated link and make a purchase via it, you get your due commission. For e.g. – Youtubers reviewing and providing affiliate links to their subscribers, Amazon associates etc.

3) Website Owners: Self-employed people who earn digitally can also use this software for knowing their potential consumers more deeply and accurately.

4) SEO Marketers: Search Engine Optimization or SEO marketers can also use this website to improve their website suitably to attract quality traffic to their websites/products.

Try Clickmagick now!

Conclusion

Overall Clickmagick is one of the decent trackers to go for. It has all the features like other options available in the market and that too at a cheaper rate. If you don’t want to invest too much in a tracker Clickmagick is your go to option because it is for all forums of digital marketing present in online space. After using it for a period of time, you will learn how to use its features effectively. You can also try other tracking softwares to figure out which one of them works best for you.

FAQs

What is Clickmagick?

Clickmagick is a link tracking and monitoring software that helps digital marketers to track ads and focus on most profitable clicks.

Is Clickmagick Free?

Clickmagick provides 14-Day Free Trial on All Accounts.

How much does Clickmagick cost?

Clickmagick Pricing:
- Starter Plan: $37
- Standard Plan: $77
- Pro Plan: $197
August 18, 2021
BiQ: AI-Powered SEO Tool
A proficient SEO tool helps you to find related keywords, trending searches, popular questions, content ideas, etc. to analyze your content and your suggestions to meet SEO guidelines. You can also be able to track your website ranking through ‘Rank Tracking’, which gives you an accurate insight into how well your website is doing.

You can also filter a long list of keywords in different intents such as Informational, Navigational, and Transactional keywords for your marketing.

BiQ is one of the most dynamic SEO software. In this review, we will analyze how BiQ covers all these functions mentioned above and more.

Currently, more than a million users are using the BiQ premium plan, one of its most affordable plans. This plan, however, stands apart because you only pay for the features you use.

BiQ allows users to boost their SEO rankings

Advantages of doing keyword research:
- Increase website traffic
- Rank higher on search engine
- Learn about your target audience
- Appear first when people search for your product or service
- Find niche areas
- Increase website authority
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StartupTalkyVidhi Punamiya

What is BiQ?

BiQ is an SEO suite that allows users to perform keyword research, AI-guided content analysis, rank tracking, and monitor your overall website progress.

It has become one of the most popular SEO tools for marketers, entrepreneurs, and bloggers. Its primary function is to find profitable keywords and improve your website’s rank position on various search engines.

This will help you outgrow your competitors as it comes packed with more than 50 SEO features. The best part is that you only pay for the features you use.

BiQ – Features

Keyword Intelligence

Effective keyword research can make all the difference between you and your competition as it is a very important skill for digital marketers and bloggers. Not only do you need a list of keywords to help you with SEO, but you also need to know what phrases to use while writing on a particular topic. Hence, it is crucial to do keyword research before writing content in order to turn casual fans into potential customers.

BiQ Keyword Intelligence dashboard

BiQ’s keyword intelligence provides you with
- Related keywords
- Content ideas
- Popular questions
- Trending searches
- Keyword metrics
Content Intelligence

Whether you’re a beginner in content marketing or a professional, it never hurts to revisit your content strategy plan and make sure it’s innovative, updated, and most importantly, it must be relevant to your audience and Google.

BiQ’s artificial intelligence-guided content optimization helps you understand your customer’s behavior and intentions better. Advanced line-by-line analysis, sentiment analysis, and readability rater will help you streamline your content for your audience and marketing strategy.

Content intelligence will basically guide you in the sections of your content that need improvement. Adhering to BiQ’s guidelines and suggestions will make your content SEO optimized and rank well on search engines.

Rank Intelligence

Rank intelligence is the only real-time Search Engine Result Page (SERP) tool. This means that with BiQ you can find out precisely which keywords you rank for, including hidden keywords you had no idea about. You can do all this with the click of a button.

Finding out keyword opportunities that your pages are ranked for is the first step to measure your website’s progress and SEO success.

BiQ Ranking Intelligence dashboard

With Rank intelligence, you can
- Discover your ranking
- Reveal your hidden ranking potential
- Receive accurate ranking & traffic reports
- Identify featured snippet opportunities of your website
Rank Tracking

Powerful rank tracking modules give you all the data about your website’s performance on the internet. With rank intelligence, you can uncover the keywords responsible for your website rank, and with the rank tracking feature, you can track all these keywords throughout out your website and optimize them to boost your website ranking.

BiQ LiveKeyword Extension

BiQ’s LiveKeyword Extension shows you keyword suggestions with their search volume, competition, and cost per click, free of cost.

Plerdy: Review, Pricing, Features & Everything You Need To Know

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BiQ – Pricing

Single – $49/lifetime

Keyword Intelligence:
- 250 total researches per month
Content Intelligence:
- 100 total analysis per month
- 50 saved documents
Rank Intelligence:
- 7500 total ranking discovery
Rank tracking:
- 100 total keywords
- 50 total tags
Reporting:
- 100 exports per month
Collection:
- 200 total items per month
Double – $98/lifetime

Keyword Intelligence:
- 500 total researches per month
Content Intelligence:
- 200 total analysis per month
- 100 saved documents
Rank Intelligence:
- 15000 total ranking discovery
Rank tracking:
- 200 total keywords
- 100 total tags
Reporting:
- 200 exports per month
Collection:
- 500 total items per month
Multiple – $147/lifetime

Keyword Intelligence:
- 750 total researches per month
Content Intelligence:
- 500 total analysis per month
- 300 saved documents
Rank Intelligence:
- 37500 total ranking discovery
Rank tracking:
- 400 total keywords
- 200 total tags
Reporting:
- 500 exports per month
Collection:
- 1000 total items per month
BiQ – FAQ’s

Can we have more Rank Discovery in Rank Intelligence?

BiQ has decided to increase the limit by 50% across all 5 deals.

Can I pay/refill for Rank Intelligence once I’ve hit the cap?

Yes, you can do that and you will only be paying for what you’ve used. You DON’T need to subscribe to monthly plans to continue using the feature.

Will I receive future updates?

Yes, all products and features in the AppSumo plans will receive future updates for free.

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BiQ – Conclusion

If you decide to choose BiQ as your primary SEO tool, you are bound to save a huge amount of money as BiQ is the only tool that has flexible usage plans.

If you are a freelance blogger or a small business looking to grow its website organically then this is for you. You simply don’t need to pay for the features you don’t use.

BiQ promises its users to control their SEO costs by letting them pay for only the features they need instead of paying for the entire package.
February 22, 2021
Pixelixe: Create Stunning Graphics Within Minutes
Creating unique and engaging graphics is time-consuming. If you’re in marketing then you must know how important it is to the overall marketing strategy.

You need to hire a graphic artist who understands the message you’re trying to convey and create visuals that can align with your brand goals. The process consumes a lot of time, effort, and money.

Meet Pixelixe.

Pixelixe allows users to design graphics, create and edit images

An extraordinary tool that offers a graphic and image creation platform that lets you design unique graphics as efficiently as possible!

Featuring a white-labeled integrated editor, editing tools, and design automation that lets you create amazing designs. You can launch your social media campaigns by hiring a graphic artist or agency and save a lot of time. The best thing about Pixelixe is that you don’t require any technical knowledge whatsoever.

Pixelixe offers its users a collection of more than a million images, thousands of icons, and fonts. You can even drop and edit your own images and download them easily.

Pixelixe – Features
Pixelixe – Pricing
Pixelixe – FAQ’s

Pixelixe – Features

Edit Image

Get started by accessing Pixelixe’s amazing collection of images and templates. With the image editor, you can easily design your own graphics or choose a pre-designed template for your project. You can even customize these designs for your business or your clients.

Pixelixe includes a high-quality Image Editing API that allows you to manipulate and transform images within minutes. You have a variety of options like flip, resize, opacity, crop, filter, rotate, blur, bright, and invert

Embed graphics easily

Pixelixe makes it easy for you to embed customizable graphics, PDF editor, or images on your website. You can easily integrate Pixelixe on your existing website.

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StartupTalkyAyush Varshney

User Experience

Pixelixe lets you add your own assets, design your logo and assign colors to your website for a smooth user experience. Once you finish editing your site, Pixelixe’s rest API will create in it real-time in the URL of your choice.

Automation

If you’re new to marketing then you can use Pixelixe to automate Image creation, and create new templates.

Each design that is saved is considered a template. Pixelixe has the ability to generate unlimited variations of designs or images based on those templates. To integrate Image automation API into your website, all you need to do is to follow along with the API documentation and benefit from ready to use code snippets.

Automate image creation in Pixelixe

All the text and images in a template become objects you can modify and get the image generated for you by Pixelixe.

You can generate multiple variations of any template so that your clients or team can reuse, modify or edit them anytime.

Pixelixe – Pricing

Free/Forever
- 6 downloads per month
  (PNG or JPEG)
- +300 Fonts
- Access 700.000 stock photos
- 10 Photo Effects
- No account required
- No Multi-format resize
  Automatic Resize (From Instagram post to Banner Ads for example)
- No saving feature
- No import/Export
- No transparent background
No account needed

Pixelixe Pro – 8.99/month or 6.99/billed annually
- Unlimited downloads
  (PNG, JPEG, PDF & HTML)
- +900 Fonts
- Access 1.000.000+ stock photos
- 40+ Photo Effects
- Organize your photos with folders
- Multi-format resize
  Automatic Resize (From Instagram post to Banner Ads for example)
- Save graphics in the cloud
  (Unlimited Storage)
- Import/Export graphics on your hard drive
- Save templates from your creation
- Download with transparent background
Pixelixe API – 49.99/month or 39.99/month (billed annually)
- White label Editor for your app – API
- Your logo, colors, assets etc..
- Can be integrated in your domain.
- Save graphics created by your users
- Automated Image Generation – API
- Generate variations of any graphic
- Every text and image can be modified
- Industrialize content creation for product catalog, banners, social media graphic, etc..)
- Image Manipulation & Processing – API
- High Quality & Ultra-fast
- Resize, Scale, Rotate, Blur, etc..
- Crop, Flip, Contrast, Opacify, etc..
- + All features from the PRO plan
- From 25.000 API Calls/mo
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StartupTalkyAyush Varshney

Pixelixe – FAQ’s

With the White-label editor, can I access designs created by my customers?

Yes, Pixelixe’s API will push graphics edited by your users in real-time on your server endpoint (URL of your choice). This way, you remain in full control over the user experience. For example, you can decide to ask for payment before downloading the output. You can decide to publish or share graphics online or whatever best suits your needs.

Is it possible to integrate and test the white-label editor in our development, staging, and production environment?

Yes, with the API plan, you will be able to integrate the editor in all your environments (development, staging, and production). You will get one API key, but it is possible to “programmatically” change the integration settings for each platform.

For example, if you want to change the endpoint on your side in which our API will push designs created by your users, you can overwrite the URL when calling this API on your dev or staging environment.

Ex: outputURL=https://staging.yourwebsite.com/URI_OF_YOUR_CHOICE/

This way, you can make sure everything is running smoothly before releasing the final solution in production.

How many users can we have with one API key?

Unlimited. As per Pixelixe’s business model for the White-label editor, it is based on page views (1 editor view = 1 API call to our platform), it does not matter how many users you have, the editor can be opened, for example, 25.000 times by the same users or one time by 25.000 different users, it won’t impact the pricing.
February 15, 2021
Digital Marketing Strategies for Real Estate agents

Real estate is one of the most competitive markets on the planet. One of the biggest challenges of being a real estate agent is to be found by homebuyers. You may be new to the industry or you may have some experience as an agent, and finally want to establish your presence online.

But as a real estate professional, you may not have time to test your online strategy as well as manage your business. When you focus on your business, you might ignore your online presence or it might not be suitable to your needs.

So what can be done?

Let’s face it. After 2020, this industry has become even more tighter and marketing strategies that were useful just a few years ago might be on shaky ground now.

However, it’s time to break the cycle. The first and foremost thing you need to balance your time between your business and your online presence is a solid marketing plan. A plan that you can execute every single week and within minutes, will keep you from falling back into the vicious cycle.

This step-by-step marketing guide will help you generate leads, turn them into paying clients and help people buy or sell homes.

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Strategies for successful marketing

Step 1: Who’s your audience?

The first step of execution is to find out Who your target audience is. Before going forward with any marketing plan, you need to segment your audience. For instance, you may come across buyers who are willing to buy a space right now, or some who might be buying a home in a few months.

The key here is to provide information to buyers and sellers that is relevant to their stage in the real estate process. If your marketing message tries to appeal to everyone in your database, then it is likely that your message will be ignored.

Step 2: Which platforms should you use?

The short answer is, everywhere. Omni platform marketing works wonders for people who want to build a marketing strategy from ground-up.

After you have figured out your audience, it is time to communicate your ideas with them. So, the more platforms you use to out up your message, the more leads you will generate.

However, if even you market the same thing, it is important to tailor your message for each social platform. For example: A great twitter post might not be as effective on Facebook or LinkedIn.

So how do you make your content relevant on Facebook? You will want to use hashtags and tagging brands to increase engagement. On LinkedIn, you might want to include stats and data and use a research-focused approach.

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Step 3: Create a real estate website

If you are serious about your real estate business, then this should be a no-brainer. The centerpiece of your marketing strategy should be your website. How else will people find you, after all?

A good looking website will show your customers that you are a professional as well as help you rank better for local search terms. Most people will visit your site to see home listings either for buying or selling. Make sure that your website is up to date with photos and information, like the address, nearby locations, transport details etc.

This section must be easy to browse and should load quickly. Overall your site must be responsive and as speedy as possible. The faster your website loads, the likely you are to lose clients who are impatient to wait for the information. Having a minimalistic website with clear site navigation will be a big help in keeping users on your website.

Finally, it is important that you provide your contact information and in such a way that it can be found within mere seconds. You might lose valuable business if your customer decides to leave your website because they couldn’t find your information.

Step 4: Establish an online presence

After you set up your website, the next step is to establish your online presence and one way of getting your name “out there” is being active online.

The key to great marketing is, momentum. The ultimate marketing plan for a real estate agent includes weekly content and marketing campaigns for each life cycle in the real estate journey like, coming soon, just listed, just sold etc.

For instance, before you even list a space or house for sale, you can create a buzz amongst your clients with a “coming soon” campaign. If you are lucky then you might even get the home sold before listing, and can start a conversation with potential buyers as to what they are looking for.

Another way to engage with your audience is to establish yourself locally, by commenting on blog posts, forums and groups about real estate. Include a short write-up about your services on your comments and you might convert a simple reader to a potential customer. However, avoid spamming links to your website or anything that is not relevant to the conversation. You want to be insightful and helpful, and not annoying while you conduct your business online.

Step 5: Nurture leads through E-mail Marketing

This final step will take your casual customer base of FB, Twitter or even your website and convert them into paying clients. That’s the end result a real estate agent should be looking for and it only takes 5 steps to get here.

The best way to build an email-list is to ask permission from your clients once they sign up on your website. Having pre-written automated emails that go out when a lead does something specific will help you tremendously. As email-marketing has very high open rates, you can use it to engage and re-engage your leads.

Welcome emails – Welcome your customer once they sign up. You might lead them up to your website and offer them exclusive first-time deals to instantly nurture your relationship

Information request emails – Did a house that meets your client criteria pop up on the market? Then send them an email attached with pictures. You can send multiple people the same email, and with email automation you can personalize it to each buyer individually without spending anytime.

Re-engagement – If someone inquired about a house that they are willing to buy but aren’t responding to your calls. You can send them an email exploring their options to see if they are still interested in buying.

Email newsletters are another great way to keep your leads informed about the market. Tips for buying and selling, new listings in the area, or links to your blog posts and videos will allow you to send the right information to the right person.

The Bottom Line

Each marketing strategy is personalized. It all starts with knowing who your audience is, engaging with them and finally converting them into paying clients. Optimizing your website and having a marketing strategy every week will help you not only minimize the time you spend online but will let you focus more on your business.

A poorly thought out marketing plan could be costly. No matter what strategy you choose to use, never expect a quick return. As the age old adage goes, Slow and steady wins the race.”

If you use the proven, real estate marketing strategies in this article, you will get more leads, close more deals and your entire approach will be cost-effective.

January 28, 2021
Online Marketing Tools Which You Can’t Live Without in 2020
Marketing is the key to get the popularity a business requires. It is the way of getting the business to where it needs to be taken. Hence, the marketing game needs to be very strong and every major company has its strategy of marketing which they change quite often. According to some reports, 17% of failed startups in the world agree that they had a poor marketing plan and that it was one of the reasons of their failure.

But how to start marketing with limited resources? Now, there are many ways to get marketing done for the business. You can either hire someone especially a content marketer to get the job done or you can do it on yourself. No matter whatever you choose, after some time you will need an online marketing tool.
Table of Contents
- Best Online Marketing Tools for Businesses
  
  1. ContentStudio
  
  2. Zoho Social
  
  3. HubSpot
  
  4. Kissmetrics
  
  5. Mailchimp
  
  6. Ubersuggest
  
  7. Ahref
  
  8. Trello
  
  9. BuzzSumo
  
  10. Hootsuite
  
  11. ClearVoice
  
  12. Grammarly
  
  13. Piktochart
  
  14. Yoast
  
  15. Buffer
  
  16. Typeform
  
  17. HARO
  
  18. Google Trends
  
  19. Canva
  
  20. Hotjar
  
  21. Simply Measured
- Conclusion
Best Online Marketing Tools for Businesses

Are you ready to grow your business through online marketing? Then let’s begin. Below we’ve listed the best online marketing tool/software to choose from.

ContentStudio

ContentStudio Homepage

ContentStudio is a social media and blog management tool which helps you to manage all the social media handles in one place. Additionally, you can manage multiple blog websites with the help of ContentStudio. It gives you an option to either post something on social media right away or schedule it for the future and to repeat the post in the future if you want to.

This is the most important marketing tool if you are serious about the social media of your company. If you don’t want to go for Buzzsumo, Content Studio is the best alternative. It is the best marketing tool for social media.

Pricing plans for ContentStudio are:

| Plan | Price |
|— |— |—
| Pro | $49/month |
| Small | $99/month |
| Medium | $199/month |
| Large | $299/month |

Zoho Social

Zoho Dashboard

Zoho Social is another amazing social media management tool that helps you to manage everything with a clean interface. It has many other features that will help you grow like its analytics feature is one of the best and it even makes Instagram posting easier. It is really worth buying the Zoho service as it is considered best. And its marketing tool for social media is one of the best you can get in this budget.

Pricing plans for Zoho Social are:

| Plan | Price |
|— |— |—
| Standard | ₹600/month |
| Professional | ₹1,500/month |
| Agency | ₹12,000/month |
| Agency Plus | ₹18,000/month |

HubSpot

Hubspot Social Media Software

HubSpot is one of the best platforms for marketing, sales, and CRM software which has always been on the top of the players. HubSpot also provides blueprints, resources, and support to growing businesses.

The sales team of your business can get started quickly with HubSpot CRM without making many changes in the workflow. HubSpot is built for inbound marketing and sales which focuses on developer and marketer of software products. It is also considered as one of the best-integrated CRM platforms as it has many more additional features which can organize the communication with your customers.

Pricing plans of HubSpot are:

| Plan | Price |
|— |— |—
| Starter | $40/month |
| Professional | $800/month |
| Enterprise | $3200/month |

Best CRM Tools for your Businesses | List of Customer Relation Management Tools

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Kissmetrics

Kissmetrics logo

By tracking every move and analyzing it, one can increase the return on investment of the company. Kissmetrics can help with that work and one can see what’s working and what’s not, in the campaigns. It is a powerful business intelligence platform.

As it is a web-based tool, it is supported by all the devices and operating systems. Kissmetrics can be used for any type of business such as small businesses, medium business, and even freelancers can use this to grow their clients business.

Pricing plans of Kissmetrics are:

| Plan | Price |
|— |— |—
| Silver | $299/month |
| Gold | $499/month |
| Platinum | Custom |

MailChimp

Mailchimp Logo

Mailchimp is one of the best tools for Email Marketing which is used by almost 12 million users. You can design email newsletters and share them on social networks with the help of Mailchimp. It can also be integrated with other services you are already using.

Mailchimp can also help you to track your results. It is a privately owned company and was launched in 2001 by Ben Chestnut and Mark Armstrong. It started as a paid model lately converted to a freemium model.

Pricing Plans for Mailchimp are:

| Plan | Price |
|— |— |—
| Free | ₹0/month |
| Essential | ₹770/month |
| Standard | ₹1,150/month |
| Premium | ₹23,000/month |

The Ultimate Guide on using Quora for Marketing | Quora Marketing

Marketing on Quora brings a lot of traffic which converts like crazy. TheInternet is a great place for brands and businesses to connect with theiraudience. Social networks. Bookmarking site and discussion forums have greatlyhelped us to keep building our brand visibility regular promote goodwill …

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UberSuggest

Ubersuggest’s keyword tool

Despite being a free tool, Ubsuggest is a very powerful SEO tool that gives you insights on your own website or your competitor’s website. The site is enabled with a lot of tools that let you find keywords, content ideas, backlinks, traffic, etc. Anyone can easily use Ubsuggest by just logging on the site even without signing up.

Originally founded as a tool that scraped Google Suggest terms, Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since expanded the feature set significantly.

Ahref

Ahref is the most popular brand when it comes to a suite of SEO tools. It has all kinds of tools which a marketer needs. Also, the data Ahref provide is the most reliable and you can trust it to plan your campaign.

Pricing Plans of Ahref are:

| Plan | Price |
|— |— |—
| Lite | $99/month |
| Standard | $179/month |
| Advanced | $399/month |
| Agency | $999/month |

User.com Success Story – Advanced Marketing and Sales Automation Software

Engage your visitors, gain more leads, and increase conversion on your website. User.com is a marketing automation platform that gathers all tools formarketing, sales, and support in one system. Looking for a solution for smalland medium-sized businesses? You are in the right place. With this sof…

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Trello

Trello Logo

Trello was initially released on September 13, 2011, and then again the revised version for iOS was released on October 2, 2019. After that, it was released for Android on October 10, 2019. Trello is a tool that helps to manage projects and see what’s working, who is working on it, and what is in progress.

It takes a few minutes to set the board and all the online marketing strategies can be shared in one place. Also, the entire team can jump in after getting a quick invitation. Trello is one of the hard tools to beat when it comes to collaborating with all tasks and the team.

Pricing Plans of Trello are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Business Class | $12.50/user/month |
| Enterprise | $17.50/user/month for 250 users |

BuzzSumo

BuzzSumo Homepage

BuzzSumo is an online marketing tool that allows users to find popular content. The process of finding content from different social media sites will be tedious especially for the growing businesses. This is where BuzzSumo comes for rescue, it can gather information from various social media sites like Twitter, Facebook, Instagram, Google+, etc about the topics getting the most attention.

BuzzSumo can also filter content type, i.e, an infographic, interview, video, or guest post. BuzzSumo helps the content marketers to find the most popular posts which can be relative to the business. You can also analyze your competitors using BuzzSumo which can help you to know what your competitors are doing. Four subscription plans are starting from $99/month however with each plan you get a free trial. This is one of the most user rated marketing tools which makes it valuable and trustworthy to use.

Pricing plans of BuzzSumo are:

| Plan | Price |
|— |— |—
| Pro | $99/month |
| Plus | $179/month |
| Large | $299/month |
| Enterprise | $499+/month |

20 Books That Every Marketer Should Read | 20 Must-Read Books For Marketing

Marketing is not something that a person can learn overnight. It takes hard workand determination to be a good marketer. Around 30% of the marketers to enhanceand improve their skills take advantage of books on the topic. In this article,we have shortlisted 20 books that a marketer should read in…

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Hootsuite

Hootsuite Logo

Hootsuite is a social media management system that was created by Ryan Home in 2008. It allows the user to schedule social media posts in advance that saves a lot of time. Hootsuite also gives you in-depth analytical data of your social media marketing strategy which helps to lead the sales team. The key feature of Hootsuite is that it listens to the audience, it tracks and identifies key terms or phrases of your expertise in other user’s posts. Also, it helps with the advantage of schedule posts in advance across different social media platforms.

Pricing Plans of Hootsuite are:

| Plan | Price |
|— |— |—
| Professional | Rs. 1260/month |
| Team | Rs. 6600/month |
| Business | Rs. 45000/month |
| Enterprise | Custom |

ClearVoice

ClearVoice Logo

A complete content marketing ecosystem app is ClearVoice. It is a combination of flexible and portable software with a built-in marketplace. It is an app that combines content creation, branding, publisher communities, etc. ClearVoice is a subscription-based content marketing platform and was founded in 2014 by Jay Swansson and Joe Griffen.

Through the collaborative software, ClearVoice will help you to combine all the marketing needs you have. ClearVoice is specially designed for content marketing but it can also be used as a project management software to manage your to-do task list.

Top 10 Social Media Management Tools for your Businesses

Social media [https://startuptalky.com/tag/social-media/] is a crucial part ofeveryone’s life and for influencers [https://startuptalky.com/tag/influencers/] and social media content creators, it is a very crucial part of their stardomand one can consider it as the office of such influencers. Now…

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Grammarly

Grammarly Logo

Grammarly helps to get the grammar right in the articles which helps the content writers to take less time to check the grammar. Grammarly is a web-based software that uses artificial intelligence and natural language processing. It was released in July 2009 by Grammarly, Inc. which has its headquarters in San Francisco and has offices in Kyiv and New York City.

Grammarly also has a free browser extension version which is automatically capable of scanning and checking the content’s grammar, spellings through machine learning and deep learning algorithms. It is considered as one of the best tools to enhance articles. The products Grammarly offers are grammar checking, spell checking, and plagiarism detection services. It is a crucial tool for marketing as we all know that a good written and well-optimized article is the most essential part of a content marketing strategy.

Pricing Plans of Grammarly are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Premium | $29.95/month |

Piktochart

Piktochart Logo

What’s better than infographics to promote the brand? It’s interesting and keeps the attention of the users to the bay. It is also a great way of marketing. For the purpose, Piktochart is the best tool to use for. It is a web-based infographic application and allows users to create infographics without being too professional graphic designer. It has free as well as paid subscription plans. Piktochart has over 600 templates that one can edit and can also use the more advanced version by customizing it, according to their preferences.

Pricing Plans of Piktochart are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Pro | $24.17/month |
| Pro Team | $82.50/month |

How To Create An Best Web Marketing Strategy For Your Startup

There’s never been a better time for a startup. While many people are out theresaying that the market is saturated, there are too many “fakers,” and that youcan’t make money online. People are out here killing it every day. So, why is it that some people have no trouble making a ton of money onli…

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Yoast

Yoast Logo

Yoast is a very popular WordPress plug-in that works to help optimize the content for search engines. It helps to choose cornerstone content, focuses on keywords that can help in ranking, individual content URLs, etc.

The Yoast SEO is free for WordPress and the paid version has plans range based on the number of sites one needs to monitor. It is a great way to optimize the content for SEO of a website. Pricing for yoast is $89 for 1 website.

Buffer

Buffer logo

You may have already heard about this one. The Buffer is an application that will help you to manage your social media handles. You can schedule, analyze, reply, and do so many things in just one place. In the free version, you can handle 3 accounts at once. Also, you can schedule 10 posts at once in the free version and the features increase with the paid versions.

But the twist is, those 10 posts are not weekly or monthly. Once you scheduled 10 posts, you cannot add more to the list. But as soon as one of those 10 posts get posted, you can add more in the queue. I would suggest you go for a free version unless you are handling the whole company through social media only.

Pricing plans of Buffer are:

| Plan | Price |
|— |— |—
| Pro | $15/month |
| Premium | $65/month |
| Business | $99/month |

Best Marketing and Sales Tools

Software as a Service (SaaS) is amongst the three main classes of cloudcomputing service models. It’s a software distribution model which customers canaccess online via third-party providers. It may sound complicated or “techie” tosome, but it’s likely that you use many SaaS[https://startuptalky.com/tag/saas/…

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Typeform

Typeform logo

Want to know what people think of your product? Conduct a free survey on Typeform. Typeform is a freemium website. You can conduct surveys for free, but only 10 questions per survey and only 100 responses each. The numbers turn into unlimited in the premium plans. An online survey website conducts surveys on many websites and lets their users earn some points through them. Why they do it for free?

Maybe because they know it will definitely impress you and you will buy the premium version. Try this service out if you are on your initial stage of entrepreneurship. You can also go for other websites like Survey Monkey or ZOHO, etc.

Pricing Plans of Typeform are:

| Plan | Price |
|— |— |—
| Essential | $35/month |
| Professional | $50/month |
| Premium | $70/month |

HARO

HARO logo

This is the best and free marketing tool in the whole list. HARO stands for “Help A Reporter Out”. Although it is a service for reporters to get the best content from people themselves, it’s a great opportunity for entrepreneurs. The basic subscription is free. Once you subscribed, you will receive 3 emails a day. If you think you can answer any of the asked queries, then reach out to journalists.

Once they liked your answer, they will ask you about your company. It will definitely help you to go to the next level. In the paid versions there are, of course, many advantages like you can filter the topic, get extra time by getting alerts when their editorial team approves a media opportunity, etc. It worth giving a try, but try the free version first.

Uncommon Startup Marketing Ideas you Must Try

So you have launched your startup, it’s a dream come true and you are definitelyexcited about it. You may have found some customers as well, but the mostdifficult part is to have enough customers so that you can sustain your businessin market and drive profit as well in future. Invest wisely in y…

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Google Trends

Google Trends logo

I think this is the most underrated yet second best and free marketing tool for entrepreneurs. Google Trends is the best tool to check what’s up with the world. You can check which is the most trending topic on the internet. This may help you to create your advertisement keeping in mind the trending topic. Or if you are a blogger, then you know how important this tool is. You just have to learn to use it. It will feel so boring and useless at first, but it is probably the most important marketing tool for every entrepreneur out there.

Canva

Canva logo

It is a simplified graphic-design tool website. Founded by Melanie Perkins in 2012, it uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It can be used for both web and print media design and graphics. It uses a freemium model. For the basic features, you can opt for free versions and upgrade them for the advanced versions. It has three monthly pricing options depending on the use of it. The user can get a 23% discount if the user pays annually.

Pricing Plans for Canva are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Pro | $12.95/user/month |
| Enterprise | $30/user/month |

How to get Media’s Attention Towards your Startup?

Media runs the world. They can make someone billionaire, declare someone dead,make you believe in fake news, etc. No matter how much you hate or love media,it becomes the same for everyone when it comes to business. Many media houses might be so negative, but they still are important for everyb…

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Hotjar

hotjar logo

Hotjar is a marketing tool that reveals the online behavior and voice of the users. It works by combining both analysis and feedback tools and then gives the reason for how to improve the site’s experience and performance. It allows easy access to instant feedback from the users. It comes with a free trial. The basic version is free of cost. The plus version is $29 per month and the business starts at $89 per month.

Pricing Plans of Hotjar are:

| Plan | Price |
|— |— |—
| Personal | $0 to $29/month |
| Business | $89 to $989 /month |
| Agency | Custom |

Simply Measured

Simply Measured logo

Simply Measured is a social media analytics platform. It simplifies end-to-end analysis of all social network activities of its users, whether it’s paid, owned, or earned. It is used in small businesses, large corporations, and every company between them. Examples of companies that used it are Adidas, Microsoft, and Samsung. It provides companies with social media analytics to measure their social media performance, online campaigns, etc. It is supported by Windows, MAC, and Web-based.

Conclusion

We’ve listed the top marketing tools that can help any business to grow and enhance the brand experience. If you are using any other tool then let us know in the comment below.
July 15, 2020