At a time like this, if a business has to survive in this world, then they need a strong marketing game and right now, if a business is not into digital marketing, then they are missing out a lot. Digital marketing has now become the main part of a marketing strategy for any kind of business.
Let’s be honest, if your business is not out there on the internet, then you are not even in the competition. We live in a world where the invention of the internet has changed everything. There is hardly anyone who is not on the internet, so marketing here is important to truly entice your customers.
Digital Marketing is not something that can be done, just because you want it to. If you want to properly market your business on the internet, you need to learn the art of digital marketing. It is a form of marketing where the internet and digital technologies are used to advertise the products or services of a business.
Digital marketing is also known as online marketing and they are done through social media, email, search engines, and websites. Digital marketing helps in finding a potential customer of a business through the internet and other digital mediums.
Various courses are available on digital marketing all around, especially online courses. In this article, we will talk about the top Digital marketing courses that one could take to master the art of marketing on the internet. So let’s get right into the business.
The rise of digital marketing has led to a rise in digital marketing courses as well. Some of the best online digital marketing courses are listed down below:
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
1. Udacity: Become A Digital Marketer
2. LinkedIn Learning: Social Media Marketing For Small Business
3. edX: Digital Branding And Engagement
4. Springboard: Search Engine Optimization
5. Google Digital Garage: Fundamentals of Digital Marketing
6. Google Analytics Academy: Advanced Google Analytics
7. Udemy: The Complete Digital Marketing Course
8. Illinois and Coursera: Digital Media and Marketing Strategy
9. University Of California Davis: The Strategy of Content Marketing
10. Alison: Copywriting For Conversions
1. Udacity: Become A Digital Marketer
Course Fees- ₹58,257
Course Duration- 3 Months
This course is considered as a nanodegree and provides three months time to complete it. It consists of a number of topics that you can learn from this course. It includes learning about the basics of marketing, content strategy, and social media marketing. Not only that here but lessons are also given on how to make a successful email campaign.
Skills covered in Udacity: Become A Digital Marketer are:
- Content Strategy
- Social Media Marketing
- Social Media advertising
- Google ads
- SEO
- Email marketing
- Display advertising
- Google Analytics
2. LinkedIn Learning: Social Media Marketing For Small Business
Course Fees- ₹1150
Course Duration- 1hr
This course is a blessing for those who want to make their small business presence known on social media. The topics that are covered in this short course of 1 hour are SEO strategies, creating social media plans, and basing the usage of SEO on customer behaviour. This way a proper and strong relationship can be formed with the consumers. The popularity of this course lies in its short time of completion and elaborative modules of instructions.
Skills covered in LinkedIn Learning: Social Media Marketing For Small Business are:
- Social media marketing
- Small business marketing
3. edX: Digital Branding And Engagement
Course Fees- ₹7,489
Course Duration- 4 weeks
This course is free to learn for everyone, it mainly focuses on teaching the learners how to increase their brand awareness by interacting with the consumers with their brands.
Brand awareness needs two-way communication between the curiousness and its consumers, this course mainly tries to teach to have proper communication by realizing the shift to digital communication, creating engaging content, learning to control the challenges that one faces while communicating online.
Apart from that, through the help of this course, one can learn how to spread their main message properly online. There are two ways to enrol for this course Verified track which will cost you ₹7,489 which includes certificates and assignments & exams, and the Audit track which is free but does not include certificates and assignments & exams.
Skills covered in edX: Digital Branding And Engagement are:
- Content Marketing
- Owned Media Assets
- Earned Media
4. Springboard: Search Engine Optimization
Course Fees- Free
Course Duration- 44+ Hours
This course is perfect for those who want to learn about Search Engine Optimization (SEO). Here, one can learn the basics of SEO and can understand how they can drive traffic to their website.
This course also covers some other topics like link building, keyword research, and on-page optimization. It also gives you an option to track your SEO performance. This course gives out in-depth knowledge regarding SEO to the course takers. The course does not include video lectures, it has blogs of the industry experts such as Neil Patel, Searchengineland, Yoast etc.
Skills covered in Springboard: Search Engine Optimization are:
- Keyword research & Content planning
- On-page optimization
- Technical SEO
- Link building
- Results & Reporting
5. Google Digital Garage: Fundamentals of Digital Marketing
Course Fees- Free
Course Duration- 40 Hours
Accredited by Interactive Advertising Bureau Europe and is also accredited by Open University, it is a very popular digital marketing course as it gives out 26 modules.
Among those modules, one can learn about building the business presence on the web, learning and planning about online business strategy, and search marketing. It’s a time-consuming course and requires 40 hours for its completion, this course is free and provides a certificate as well.
Skills covered in Springboard: Search Engine Optimization are:
- Business strategy
- Content marketing
- E-commerce
- Email marketing
- Local marketing
- SEO
- SEM
- Web optimisation
Arijit Karan
6. Google Analytics Academy: Advanced Google Analytics
Course Fees- Free
Course Duration- 6 Hours
This course by Google teaches you all about collecting and processing data, how it can be collected and how it can be converted into reports that are readable. Here one can also learn about dynamic remarketing. Apart from that, one gets to explore different areas like segmentation, channel reports, and audience reports as well.
Skills covered in Google Analytics Academy: Advanced Google Analytics are:
- Custom Dimensions
- Custom Metrics
- Event Tracking
- Segmentation
7. Udemy: The Complete Digital Marketing Course
Course Fees- ₹455 to ₹3499
Course Duration- 6 Hours
This course consists of 12 individual lessons that cover different digital marketing topics. It includes learning how to build a WordPress website. Apart from that email marketing, social media marketing, Google AdWords, copywriting, and other different topics can be learned in this course. More than 36 articles and resources are available in this course to study.
Skills covered in Udemy: The Complete Digital Marketing Course are:
- Market Research
- WordPress
- Email Marketing
- Copywriting
- SEO (Search Engine Optimisation)
- YouTube Marketing
- Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora)
- Linkedin Marketing
- App Marketing
- Google Adwords
- Facebook Ads
- Google Analytics
8. Illinois and Coursera: Digital Media and Marketing Strategy
Course Fees- Free
Course Duration- 20 Hours
This course teaches you to create a proper digital marketing campaign. The topics that are covered in this course are social media strategy, email marketing, and video marketing. One also gets to learn about mobile marketing. This is a free course offered by Coursera without certification. As like other courses of Coursera you have to pay for the certificate.
Skills covered in Illinois and Coursera: Digital Media and Marketing Strategy are:
- Digital Marketing
- Social Media
- Content Marketing
- Search marketing
- Brand Communication
9. University Of California Davis: The Strategy of Content Marketing
Course Fees- Free
Course Duration- 19 Hours
This is one of the top online digital marketing courses and is offered by Coursera. The main thing about this course is that it mostly focuses on teaching central strategies that will attract consumers online. It is a five-week course and then you can learn to create creative content, effective content marketing strategies, and build an overall professional brand for your business.
Skills covered in University Of California Davis: The Strategy of Content Marketing are:
- Content marketing
- Copywriting
- Management
10. Alison: Copywriting For Conversions
Course Fees- Free
Course Duration- 3 Hours
This course teaches about writing content that can entice consumers. It is for small businesses that focus on selling products and services online. Capturing the attention of the audience is very important and only a good copy can do that, it can create a want for the products or services and that may result in an increase in sales. If you pass the course with 80% then you’ll get to have a certificate.
Skills covered in Alison: Copywriting Fore Conversions are:
- Copywriting
- Lead Generation
Lakshya Singh
Conclusion
In this age, it is important for every business to make their presence online. This is where one will get their customers from, plus you can interact with them as well. All these can be done only through digital marketing. All the above courses help in making your brand known in the virtual world and making you an expert in digital marketing.
FAQ
Which is the best course in digital marketing?
There are plenty of courses available in the market but if you want to get into digital marketing try Free courses provided by Google and Semrush.
What is Digital Marketing?
Digital marketing is a form of marketing where the internet and digital technologies are used to advertise the products or services of a business.
Is Digital Marketing a good career?
Yes, it is a good career and is best suited for people who have creative and analytical skills.
What is the salary of a digital marketer?
An average digital marketer earns around Rs 5 lakh per annum in India.
