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Tag: Digital Marketing Agency

  • Mahesh Murthy: Founder and CEO of Pinstorm

    Mahesh Murthy is the Founder and Chief Executive Officer (CEO) of Pinstorm, a digital marketing agency. He is an Indian Entrepreneur, Marketer, and Investor focusing on early stage startups. He is also a managing partner of early-stage fund Seedfund. He is also a writer, speaker and columnist. He was one of the Top Writers on Quora in 2014.

    Mahesh Murthy- Biography

    Name Mahesh Murthy
    Born 11 September, 1965
    Age 55 (2020)
    Nationality Indian
    Education Kendriya Vidyalaya, Osmania University
    Profession Investor, Marketer, Writer, Speaker, Entrepreneur, Columnist
    Position Founder and CEO, Pinstorm
    Known for Column in WSJ, Businessworld, Business Today
    Television Business Baazigar, The Pitch

    Mahesh Murthy- Personal Life
    Mahesh Murthy- Education
    Mahesh Murthy- Professional Life
    Mahesh Murthy- Marketing Journey
    Mahesh Murthy- Director
    Mahesh Murthy- Angel Investor
    Mahesh Murthy- Pinstorm
    Mahesh Murthy- Controversies
    Mahesh Murthy- Opinions

    How to Hire a Freelance Digital Marketer for Your Startup?
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    Mahesh Murthy- Personal Life

    Mahesh Murthy was born and brought up in a Tamil Brahmin family. His father was a Colonel in the Indian Army.  

    Mahesh Murthy- Education

    Mahesh Murthy completed his primary education from Kendriya Vidyalaya Picket, Secunderabad. Later, he got admitted in Osmania University to study chemical engineering, from where he dropped out at the age of 17.

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    Mahesh Murthy- Professional Life

    Mahesh Murthy has explored varied aspects of job throughout his career. He started off as an advertising agent and later, became an entrepreneur. He worked for several well-known companies as a marketing specialist. He has also experienced the struggle of establishing a TV channel and series. He experimented with many startup companies by funding them.

    He founded Pinstorm, a digital marketing firm in 2004. He co-founded an early stage startup Seedfund in 2006. He assisted in redesigning the website of Carwale, Voonik and RedBus.

    Mahesh Murthy- Marketing Journey

    Mahesh Murthy worked as a vacuum cleaner salesman for Eureka Forbes after dropping out of college. He further founded his first ever cleaning service company, Vaclean.

    He also worked for an advertising agency called FCB (then FCB/Ulka) and Grey Advertising (then Trikaya Grey) in India. He won awards for the work done for clients including Network copiers. He further shifted to Ogilvy & Mather, Hong Kong where he was employed to work for clients including Unilever, The Economist, HP, Microsoft, Pepsi, and MTV.

    He later moved to CSK Partners, Portland where he got an opportunity to work at Yahoo! and on Amazon’s “Earth’s Biggest Bookstore” campaign. He then started exploring the e-commerce domain. He was positioned as the vice-president of marketing for iCat, a publisher of e-commerce software that was acquired by Intel.

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    Mahesh Murthy- Director

    Mahesh Murthy directed a series of six films for MTV with Shashanka Ghosh in 1994. He also won the New Directors Showcase award at the Cannes Lions.

    He also ran an Indian music television channel- Channel V, as an acting GM for India. He revamped the position of the channel as a youth channel and also launched its website, vindia.com.

    Mahesh Murthy- Angel Investor

    Mahesh Murthy founded an angel fund, Passionfund in 2000. His funding agency invested in many startups like, Compassbox, WebDunia, Tulleeho, Geodesic, EBSDirect.

    Mahesh Murthy- Pinstorm

    Mahesh Murthy established an online advertising agency, Pinstorm on May, 2004. He is the CEO of the company. The headquarters of the company is in Mumbai, Maharashtra, India. While the offices are also in New Delhi, Bangalore, Kuala Lumpur, Zurich, Singapore and Santa Clara.

    Pinstorm provides an integrated digital advertising on a pay-for-performance basis, involving SEM, SEO, SMM, Display, ORM, Email, SMS, mobile marketing. It has connections with many advertising agents. About 120 employees currently work for the company.

    Pinstorm is well known for its marketing efforts using Twitter and other social media networks. In 2005, the company was declared among the “Asia’s Top 100 Technology Companies” in first “Red Herring 100 Asia list.”

    Mahesh Murthy- Controversies

    Mahesh Murthy was alleged of multiple sexual harassment since 2013. After one year of the first allegation, nearly half a dozen women filed complaints against Murthy alleging sexual misconduct before the National Commission for Women (NCW).

    In 2017, the Mumbai Police registered a case of sexual harassment against Murthy owing to the letter wrote by India’s National Commission of Women about the complaints they received from various women. While Murthy has denied all these allegations.

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    Mahesh Murthy- Opinions

    Mahesh Murthy has been an advocate for net neutrality in India. He clashed with Marc Andreessen on the matter. He also attacked the high salaries paid to executives of Indian online companies such as Flipkart, arguing that such practices would encourage economic protectionism.

    Mahesh Murthy’s tweet on TRP scam

    In the year 2020, he tweeted on the malpractices and his personal experience of TRP scam on twitter. He wrote how TRP scam is rigged in India since 30 years. He mentioned the latest scam by Hindi news channel, Republic TV. He accorded that not only Republic TV but many channels do take benefits from them. The scam value is upto Rs.25,000 Crore within a year. He equated his thoughts of not blaming solely Republic TV, rather the WPP that owns Mindshare, GroupMworldwide and Ogilvy.

  • Oxedent – Make Your Business Reach New Heights with Stunning PPC Management Services!

    There is a lack of access to digital marketing for small businesses looking for ways to grow their business. Big agencies don’t really work for the SMEs and people/agencies that work for SMEs are not effective at making them profitable from online ads spend. Biplab Poddar started Oxedent with the mantra to make them profitable, not just maintain the digital presence. The company has created an online advertising strategy exclusively for SMEs that turn their Online Ads into a profit center.

    Read this article about Oxedent, how it works, founder, tagline, business model, challenges, growth, and future plans.

    Oxedent – Company Highlights

    Startup Name Oxedent
    Headquarter Kolkata, India
    Sector PPC Management, Online Ads management
    Founder Biplab Poddar
    Founded 2017
    Parent Organization Oxedent Technologies Pvt. Ltd.
    Website oxedent.com
    Contact hello@oxedent.com

    About Oxedent and How it Works
    Oxedent – Target Market Size
    How was Oxedent Started?
    Oxedent – Product/Services
    Founders of Oxedent and team
    Oxedent – Name, Tagline, and Logo
    Oxedent – Business Model and Revenue Model
    Oxedent – User Acquisition
    Oxedent – Startup Challenges
    Oxedent – Growth
    Oxedent – Future Plans
    Oxedent – Recognition and Achievements

    Check out this List of the Best Startups in Kolkata | Exhaustive List of Kolkata Startups [Updated]

    About Oxedent and How it Works

    Oxedent deals with Pay per click (PPC) management which includes Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads campaigns setup, and management.

    The company has been successful in executing 250+ projects since the last year across 54+ countries with the maximum clients from the UK and EU Countries.

    “We ensured that our clients get the maximum of the ads spent. Our average client sees a 6.5x ROI, meaning every $1 they spend on ads we gave them a sale of $6.5. We want to expand to a 50 people team and expand our reach to the Australian market.”, says Biplab Poddar, Founder, and CEO of Oxedent.

    The company is working on building a SaaS app which won’t just automate the campaign setup and optimization but also make the campaigns profitable for eCommerce businesses. E-commerce business owners will be able to tell the app their advertising goals and the system will choose the audience, ad platform channels, placements to get the most out of their ads spend and increase store revenue.

    Oxedent – Target Market Size

    There are an estimated 20 million – 24 million e-commerce sites across the entire globe, with more and more being created every single day. Only about 2M of them generate $1000 per month in sales. On the other hand there are 2.05 Billion active people shopping online. So there is clearly a gap or limitation in the way e-commerce businesses advertising online.

    Also read: ADOHM- Optimizing Digital Marketing Campaigns for the Indian Businesses!

    How was Oxedent Started?

    Biplab Poddar, the owner of Oxedent, pursued a B.Tech Degree from Kalyani Government College in Electronics. Like all other parents, it was expected from him too, to get a 9-5 job in an MNC and get his life settled. But it was way too different from what he thought.

    Biplab started doing paid internships right from 3rd year of his college and helped many startups with their digital marketing who were just starting up and can’t afford full-time employees. Going forward he started learning advanced techniques and tools of Digital marketing.

    “I read an interview of a freelancer making $30000 per annum from consulting on digital marketing to foreign clients, then I learned about freelancing platforms like PeoplePerHour and UpWork. I created a profile immediately, got my first job in about a few weeks. It was a London based Law firm, I helped them create Google AdWords campaigns, and they are still my client”, recalls the Oxedent founder.

    This was the turning point of his life and since then, he never looked back and was making a handsome sum of money every month in the final year of his engineering days. Poddar never wanted to join a full-time job but was unable to convince his parents and had to join a full-time role as Digital marketing manager in a real estate company.

    The founder paralleled freelancing with his job and continued like this for 3 months after college. More companies were inquiring for his services and single-handedly he couldn’t deliver.

    “Then finally the fire in me made me quit my job to be on the crest on a wave and hired more digital marketing enthusiasts, trained them, and made them a part of my team. It was September 2017, I registered Oxedent as a Pvt. Ltd company”, says Biplab.

    Oxedent – Product/Services

    The company is into PPC management services and the biggest USPs are:

    • They’re ROI & Focused
    • One of the few Google Partners
    • They only do PPC unlike other agencies that do everything from social media management to SEO, email marketing etc.

    Relevant read: Digital Marketing Agencies of the East: The Rise of Online Marketing

    Founders of Oxedent and team

    Biplab Poddar is the founder and CEO of Oxedent.

    Founder of Oxedent
    Biplab Poddar

    They are a 9 person team at the minute. They maintain a very friendly environment in the office, all of the team members are under 30 so there is a lot of work and a lot of parties.

    Hiring: It doesn’t matter if the candidate has a college degree or not as long as he/she knows what he does (PPC) and how to make campaigns generate sales.

    Oxedent has its name derived from the term “Oxygen” for the company acts like oxygen to the brands who are suffering due to online absence and who need a complete transformation in the digital sphere.

    Oxedent Logo
    Oxedent Logo

    The company has a distinct clear vision to break through the clutters of internet marketing agencies, hence the name Oxedent, far unique than the typical “solutions”, “info” in the names of most marketing agencies.

    Also read: C Com Digital: A 360 Degree Digital Marketing Agency

    Oxedent – Business Model and Revenue Model

    The company has a very simple flat fee business model based on your marketing budget. This is a list of ad spend vs company price:

    Ad Spend (INR) Oxedent’s Fee (INR)
    70K-100K 20K
    100K-150K 25K
    150K-200K 30K
    200K-250K 35K
    250K-300K 40K
    300K-350K 45K
    350K-400K 50K
    400K-450K 55K
    450K-500K 60K

    Oxedent – User Acquisition

    Biplab already had a client base and a strong portfolio since he was doing freelancing for 2 years before he started the company. The company has got its first 100 clients organically through the website. They also have an amazing blog where they share how-to, strategy and step by step articles on Google Ads, Facebook Ads, conversion rate optimization(CRO).

    “As I mentioned earlier most of our clients are SMEs and they try to run ads of their own and look for help online and found through our blog and we help them get maximum ROI from their ads spend”, says Biplab Poddar, owner of Oxedent.

    The team hasn’t spent a single Rupee on ads in the first one and half years but focused on creating content that helps business owners utilize the Online Ads to scale their business/sales. They have 100+ amazing articles on their blog that brings them 80% of the website traffic.

    They also have tie-ups with UK and USA based digital marketing agencies and offer white label PPC services to their clients.

    Relevant read: Pulno – Ace the SEO Game with This Website Audit tool!

    Oxedent – Startup Challenges

    Hiring the right talent was/is a challenge in Kolkata for a very niche service (PPC management). When Poddar was managing clients’ ad campaigns single-handedly, he ensured all of them are profitable (made sure they get at least $4 in sales for each $1 they spend on ads). While growing the client base it was his main concern that the quality of his works is the same and clients get maximum ROI.

    Biplab Poddar initiated a training program called ‘oxedent mini’ where he teaches PPC & CRO to candidates with digital marketing experience and then hire them, to maintain the quality of his service and highest ROI for the clients.

    Oxedent – Growth

    • Operating locations: The majority of the clients are from the UK, EU Countries, Middle East, and the USA.
    • Revenue: About 1 crore
    • Profit: 25-30 Lacs
    • Userbase/Client base: The team has worked with 250+ clients so far. They are currently working with 18 clients.
    • Notable clients: Tata Housing, UNICEF Ireland, Boy London.

    The revenue of Oxedent has grown from 22 Lacs in the first year to 47 Lacs in the second year to 1 Crore in the third year.

    Also read: Mad Influence – Get the Best Influencers to Promote Your Business

    Oxedent – Future Plans

    There are an estimated 20 million – 24 million e-commerce sites across the entire globe, with more and more being created every single day. Only about 2M of them generate $1000 per month in sales. On the other hand, 2.05 Billion active people are shopping online. So there is clearly a gap or limitation in the way e-commerce businesses advertising online.

    Oxedent is building a SaaS platform where the e-commerce business owners can reach engaged shoppers with buying intent and only spend on ads channels and audiences that are likely to generate sales and revenue. The platform will automatically suggest the best advertising channels, keywords, ad copies by scanning their website, and products.

    Oxedent – Recognition and Achievements

    Oxedent Awards, recognition, achievements
    Awards won by Oxedent

  • Digital Marketing Agencies of the East: The Rise of Online Marketing

    Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you meet them where they are already spending time, which is on the world-wide-web. Seemingly, with almost everyone the internet is today, it’s a quite surprising statistic that the number of people expected to go online is still increasing.

    Before we go into what Digital Marketing is, if you are looking out to outsource your digital marketing needs you should consider digital marketing agency Miami. This city hosts the top contenders in digital marketing and using the expert services these agencies have to offer can help take your business to the next level.

    What is Digital Marketing?

    Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective buyers.

    Why Use Digital Marketing?

    While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.

    Types of Digital Marketing

    • Search Engine Optimization (SEO)
    • Content Marketing
    • Social Media Marketing
    • Pay Per Click (PPC)
    • Affiliate Marketing
    • Native Advertising
    • Marketing Automation
    • Email Marketing
    • Online PR
    • Inbound Marketing

    Here’s a brief summary of some of the most common digital marketing tactics.

    Search Engine Optimization (SEO)

    This is the process of optimizing your website to ‘rank’ higher on search engine results pages, thereby increasing the amount of organic traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

    Content Marketing

    This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.

    Social Media Marketing

    This practice promotes your brand and your content on social media channels in order to increase brand awareness, drive traffic, and generate leads for your business.

    The channels you can use in social media marketing include:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • Snapchat
    • Pinterest

    If you’re new to social platforms, you can use tools to connect channels like LinkedIn and Facebook in one place. This way, you can easily schedule content for multiple channels at once, and monitor analytics from the tool as well.

    Pay Per Click (PPC)

    PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price ‘per click’ of the links you place.

    Affiliate Marketing

    This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

    Affiliate marketing channels include:

    • Hosting video ads through the YouTube Partner Program.
    • Posting affiliate links from your social media accounts.

    Native Advertising

    Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.

    Marketing Automation

    Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

    • Email newsletters
    • Social media post scheduling
    • Lead-nurturing workflows
    • Campaign tracking and reporting

    Email Marketing

    Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the company’s website.

    The types of emails you might send in an email marketing campaign include:

    • Blog subscription newsletters.
    • Follow-up emails to website visitors who downloaded something.
    • Customer welcome emails.
    • Holiday promotions to loyalty program members.
    • Tips or similar series emails for customer nurturing.

    Online PR

    Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s a lot like traditional PR, but in the online space.

    Inbound Marketing

    Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy in order to create a customer experience that works with the customer, not against them.

    What does a Digital Marketer Do?

    Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.

    The digital marketer typically focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company’s performance across each one. For example, a digital marketer who’s in charge of SEO, measures their website’s ‘organic traffic’ which refers to the visitors that land on your website as a result of unpaid search results.

    The Role of Digital Marketing

    Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advertisement in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all. On the other hand, with digital marketing, you can measure the Return on Investment (ROI) of pretty much any aspect of your marketing efforts.

    Another major digital marketing contender in the east is digital marketing agency Boston. These agencies hold the country’s top industry experts and can manage each and every single one of your digital marketing needs. Browse around and pick what works for you.