StartupTalky

Tag: Digital Marketing Agency

  • Chandan Bagwe, Founder and Managing Director, C Com Digital, Shares Insights on Revolutionizing the Tech-Enabled Marketing Landscape

    StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.

    Digital transformation and online presence are becoming increasingly important for businesses of all sizes. Techno-digital marketing agencies are on the rise, helping companies achieve their digital transformation goals and establish a strong online presence. These agencies offer end-to-end digital marketing communication and technology support, including services like social media optimization, digital marketing, search engine optimization, conversational marketing, and more.

    With the constant need for businesses to keep up with the latest trends and developments in digital marketing, these agencies stay one step ahead of the competition by closely monitoring the latest industry trends and technologies. As the demand for digital marketing and transformation grows, these agencies are expanding their services to cater to clients on a global scale.

    As per Statista, the global digital marketing industry is expected to grow at a CAGR of 17.4% from 2021 to 2028, reaching a market size of $422.4 billion by 2028.

    For this Interview, we invited, Chandan Bagwe, Founder and Managing Director of C Com Digital and we talked about the growth, challenges, insights, and future opportunities in the digital marketing industry.

    StartupTalky: What service does your company provide? What was the motivation/vision with which you started?

    Chandan: C Com Digital is a full-service techno digital marketing agency. The company helps its clients undertake digital transformation and maintain a robust and effective online presence. We create brand communication for modern businesses and help them in digital marketing to grow their Business.

    The vision behind C Com Digital was to build a globally renowned digital company that offers end-to-end digital marketing communication and technology support to its clients. We have steadily expanded our capabilities to fulfill that vision.

    StartupTalky: What new services have been added in the past year? What is/are the USP/s of your service?

    Chandan: Our unmatched excellence in creativity, customer understanding, and technical expertise has made us stand out in the market, and we are rapidly scaling our global presence.

    We offer mandatory brand hygiene services like content-focused Search Engine Optimization, Social Media Optimization, and digital marketing tech configuration. Apart from that, we also do brand awareness campaigns, PII-focused campaigns, conversational marketing campaigns, digital PR Campaigns, and advanced AI-ML integration for lead analysis and higher conversion. This delivers more significant ROI for the clients.

    This year, we have entered the US markets intending to become an international provider of reliable and high-performance IT-enabled services, specifically Enterprise Mobility Solutions, Program Support, Cloud Computing, Customer Software Development, and Enterprise Data Management.

    StartupTalky: How has the digital marketing industry changed in recent years, and how has your company adapted to these changes?

    Chandan: In the last few years, especially since the pandemic’s start, there has been a great need for digital marketing and digital transformation across all industry segments. Having been in the techno-digital space for more than two decades, we have all the right technologies and market understanding. As the world resumed work-from-office this year, we have expanded our service offerings and services. We have expanded to the US markets to ensure that Indian techno-digital companies get visibility in international circles. We will collaborate with more western businesses to keep the growth trajectory going.

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    Chandan: Being in the techno-digital space and working with clients daily keeps one aware of emerging trends and needs. Our teams are constantly monitoring these needs. We also keep a tab on the US and European digital marketing trends. We use the best of creativity and technology to ensure that we can help our clients achieve all their digital transformation and communication needs conveniently and efficiently.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Chandan: For us, the parameters that matter are how our top-line and bottom-line business grows. We have constantly achieved growth through deploying cutting-edge services, acquiring the right talent, and improving and optimizing processes through integrating CRM tools. We also measure growth by measuring new business generated and the new services launched. This year marked our entry into the US markets, where we have added diverse tech solutions to our offerings. These are some of the things we focus on apart from ensuring consistency of quality and client satisfaction.

    StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?

    Chandan: The significant challenges came in the form of changing expectations from the customers. They didn’t just want us to help them with their brand communication but also to provide holistic support in the digital transformation of their business. We leveraged our technological expertise and infrastructure to create the solutions the market needs. We have added various services to our
    portfolio to cater to the demand.

    StartupTalky: Good service is something everyone is talking about in the service industry. How do you ensure that your clients are happy?

    Chandan: We have built an end-to-end portfolio of services by combining top talent and advanced platform technologies. We have integrated AI, ML, and data analytics to bring the best insights for continuous process improvements. We remain ahead of the competition regarding tech enhancements and understanding the audiences for each campaign or digital marketing activity we undertake.

    Further, we work closely with our clients and constantly listen to their needs and feedback. This kind of collaborative support has enabled us to ensure that our clients are happy. Thus, it helps us solve any challenges that arise or fulfill their expectations.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Chandan: Our digital marketing services for our client gives excellent results. Along with the hygiene activities as part of our services, conversational marketing, PII-focused campaigns, and Digital PR works wonders. We use the same techniques for our business growth too. We have been showcasing and presenting our successful and award-winning case studies to prospects. Case studies are the most important aspect of the growth hack.

    StartupTalky: Foreign clients- this is what most of the service-based companies are looking for. What has been your experience?

    Chandan: An international clientele is key to growth for any service sector enterprise. As a premier techno-digital agency, we have regularly worked with domestic and international clients. We have entered the US markets, and our experience working with international clients has been highly satisfactory, enriching, and encouraging.

    StartupTalky: What are the important tools and software you use to run your business smoothly?

    Chandan: We use many tools and technologies for web, cloud, and other projects. We primarily rely on Slack and Google suites for all communication needs, AWS Services for hosting and email solutions, and Adobe Suite for creative and web development services. We also undertake custom software development, using all the cutting-edge tech inputs per each project’s need. Apart from it, Various E-Commerce Partnerships and Online business partnerships are key to business success.

    StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behavior have you seen between India and the world?

    Chandan: The potential is enormous as almost every business, whether a startup or SME or a large global enterprise, is going for digital transformation and adoption of SaaS products and digital communication tools and capabilities. Beyond that, the growth opportunities are equally high in the domestic and world markets. Indian companies have traditionally lagged in digitization, but currently, we are witnessing an unprecedented surge in demand for solutions. Western markets have had exposure to SaaS solutions and tech-driven operations, so there is a little more clarity about the need and how things should be.

    StartupTalky: What lessons did your team learn in the past year, and how will these inform your future plans and strategies?

    Chandan: Most importantly, we must keep ourselves abreast with the technology change. We have to keep adding new services to meet the market demand. We must keep innovating and scout for the best talent in technology, creativity, content, and influencer marketing.

    StartupTalky: How do you plan to expand the Customers, service offering, and team base in the future?

    Chandan: We are a steadily growing organization, and our team base keeps increasing in proportion to business growth. We welcome quality talent in all areas that our operations cover. We entered the US market this year by unveiling our IT-enabled services. Our goal is to steadily expand the spectrum of our services and become an international provider of trustworthy, efficient, and cost-effective IT-
    enabled services. As an Indian company entering the US markets, we are bringing about a transformation in the techno-digital space as earlier the trend used to be of American companies entering the Indian market. This will help C Com grow better in the times ahead and enable the entire ecosystem to evolve faster.

    StartupTalky: One tip that you would like to share with another service company founder?

    Chandan: In digital marketing, “Technology – Change is the Only constant.” Therefore, provide high-quality latest trending services to your client along with consistent performance. It is critical for business success.

    We thank Chandan for spending his valuable time and sharing his learnings with all of us.

    You can read other Recap’22 Interviews here.

  • AAIBA Design – Creative Solutions for Businesses to Build Their Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AAIBA Design.

    Design industry is the most emerging industry in the world in the digital world. Creative design and arts play a crucial role in advertising industry, public relation, and marketing companies. Creative designs and visuals help in creating great impact on the audience and thereby helps in brand communication. Creative visuals, beautiful designs have an excellent ability to translate your brand to public. AAIBA Design Private Limited is a brand design agency that provides advertising services and helps your brand to communicate creatively to the public.

    Read the startup story of AAIBA Design, its founder, offered services, and more about it.

    AAIBA Design – Company Highlights

    Startup Name AAIBA Design
    Headquarters Mumbai
    Industry Brand Design and Brand Consultancy Agency
    Founder Saurabh Chandekar and Rasika Chandekar
    Founded 2013
    Instagram Page aaibadesign

    AAIBA Design – About
    AAIBA Design – Founder and Team
    AAIBA Design – The Idea and Startup Story
    AAIBA Design – Name and Logo
    AAIBA Design – Services
    AAIBA Design – Business Model
    AAIBA Design – Revenue Model
    AAIBA Design – Customer Acquisition
    AAIBA Design – Achievements
    AAIBA Design – Work Culture
    AAIBA Design – Competitors
    AAIBA Design – Tools Used in the Company
    AAIBA Design – Advisors and Mentors
    AAIBA Design – Awards and Recognitions
    AAIBA Design – Future Plans

    AAIBA Design – About

    As the name ‘AAIBA’ suggests, they give their client’s communication the right voice it needs. They are very passionate about what they do and the kind of communication they build around it. They help guide their clients through the advertising world offering expert insights on the market, quality, the estimated budget, etc. They ensure that the client benefits from the association and solutions they provide.

    AAIBA Design – Founder and Team

    Saurabh Chandekar – Co-Founder of AAIBA Design

    Saurabh Chandekar and Rasika Chandekar are the co-founders of AAIBA Design. The shares of the company are distributed 50-50 between the co-founders.

    Saurabh Chandekar is the Creative Director/ Aaiba Design private limited. He has completed his graduation from Abhinav Kala Mahavidyalay, Pune. He was born into an art driven family. His father, Late Mr. Sadanand Chandekar was a famous stand-up comedian of his time. It is only right to say that art has always been in his DNA and has always been something that excited him right from the very beginning. His love for art made me choose advertising as a career.

    They are a team of 20  people and the majority of the team consists of women which further makes the workplace more empowering.

    AAIBA Design – The Idea and Startup Story

    Saurabh started his career working at advertising agencies. Working with corporate helped him hone his advertising skills for which he also won a lot of accolades. This helped him gain the confidence to start his own agency. It was easier to win the trust of the clients with the credentials he had with his previous work experience and he knew, he could do much more with his own brand. Hence, AAIBA was born in 2015 and he was able to put his passion and skills to best use and serve its clients with the best advertising and creative solutions.

    AAIBA Design Logo
    AAIBA Design Logo

    They haven’t illustrated too much into the making of the logo, it is simply an ode to the founder’s Aai and Baba, his inspirations and pillars of strength. Hence the name, AAIBA.

    AAIBA Design – Services

    They offer a variety of services in their advertising agency. Research and Analysis are our strong points. They make sure that every solution offered to each client is customized according to their brand’s needs. They offer deep-rooted insights, psychological aspects are taken into consideration and then they walk their clients through the process offering consultations that could help their brand further.

    AAIBA Design – Business Model

    AAIBA Design provides all kinds of design services to its clients right from the crafting of their company name to designing their first logo to positioning the brand in the market, they explore all kinds of value additions in terms of manufacturing, vendor management, etc. They are a design consultancy company that provides the best solutions for all our clients.

    AAIBA Design – Revenue Model

    They are not a manufacturing unit selling a tangible product, they are a service company with a revenue model fluctuating and changing all the time. The cost of IPs ( Intellectual Properties) run the whole show. There is no fixed cost involved because there is no specific rate card for the services they offer since services differ according to the project. They are a bootstrapped business. Bootstrapping is the best business model one can opt for because it is easier to drive a company without the involvement of investors. It is easier to have things play out the way you want and thus do justice to your visions and goals.

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    AAIBA Design – Customer Acquisition

    One of the highlights of AAIBA design is that they never had to hire a marketing manager or business developer to promote their business. They believe that credibility plays an important role in acquiring customers. The more real you are the better. They ensure that they put their best foot forward and deliver the best services. It is important to be genuine and consistent with clients throughout the time together. Perseverance and sincerity is the key to success.

    When AAIBA Design first started they had only 3 accounts and fast forward to today they cater to 35 clients. It is not an easy task to start an agency, especially a creative one which has immeasurable parameters to consider. It is a vague process but it is not rocket science. Getting the confidence of your clients and being genuine in what you do is what keeps the business running and growing. Basically, you are selling your soul but in a good way.

    AAIBA Design – Achievements

    AAIBA Design FOOD FESTIVAL
    AAIBA Design FOOD FESTIVAL

    Some recognition attained by AAIBA Design are:

    • They are working on one of TOP 3 clients in the world – Capapie Sports, they are a sports equipment brand for shooters participating in various world games.
    • They also executed notable campaigns for D’lecta Foods – FETA Cheese range. The consumer communication carried out was aiming to introduce the audience to a new category of cheese i.e the FETA cheese or the healthier cheese. A cheese specific to salads, the campaign ‘ The Perfect Salad Cheese’ promoted the range through various retail store promotions, print promotions, social media, etc. For social media, the AAIBA team came up with original healthy recipes for the audience. The team leaned towards highlighting the nutritional facts of the products as opposed to typical ‘delicious cheese’ appeal that is used.
    • One of the highlights of my career was conducting this art exhibition in Mumbai, earlier this year, which was inaugurated by Aaditya Thackeray – #MumbaiInFrames.  It was so well received by the audience and definitely something I am very proud of.
    • In 2020, AAIBA was felicitated with the  Grand Jury Award at NYX Marcom Awards. We designed a campaign for the Isuzu X Food Festival bringing local hidden flavours and rare delicacies from different regions under one roof, taking guests on one of a kind food adventure. As a visual language, the illustrated versions of food were derived so as to create interest around the food. The colours and style of the illustrations were designed to take the audience closer to the regional culture. The entire illustrated campaign was conceived as a mood setter for the festival.
    AAIBA Design FOOD FESTIVAL - STUDIO NYX AWARD-08
    AAIBA Design FOOD FESTIVAL – STUDIO NYX AWARD-08

    AAIBA Design – Work Culture

    AAIBA is a family with no hierarchy in the company. They do not encourage toxicity at the workplace and Saurabh Chandekar himself makes it a point to stay connected with employees at the family level. They have always promoted a friendly atmosphere in the company.

    They are always looking to empower the workplace by hiring more and more talented individuals and making the workplace more comfortable which is why there is no hierarchy present in the organization. This gives individuals room to grow and bring in their best creative selves.

    AAIBA Design – Competitors

    Many colleagues and friends of founder are working in the same industry but he have never seen them as competitions nor has he ever been threatened by their work. It is imperative to have so much faith in yourself that you shouldn’t be distracted by others’ success and that’s what AAIBA Design abide by.

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    AAIBA Design – Tools Used in the Company

    Some tools AAIBA Design uses are:

    • Illustrator
    • Photoshop

    AAIBA Design – Advisors and Mentors

    Saurabh Chandekar considers his Aai and baba as the primary mentors, personally and professionally. In the Advertising world, he have always looked up to Ex Ogilvy NCD, Nipun Salvi and  sir, Piyush Pandey, Ogilvy.

    AAIBA Design – Awards and Recognitions

    In the year 2013, AAIBA Design won the prestigious ‘Cannes 2013’ for the Lifebuoy Roti Campaigns.

    Awards won by AAIBA Design are:

    • AFAQS Foxglove 2019 – Best social media campaign
    • AFAQS Foxglove 2017 – Best print campaign – Silver
    • INDI POOL Magazine Nominated amongst India’s top 3 Best Graphic Design Studios
    • IDA Design – Los Angeles – International award for poster design category – Bronze Metal
    • AFAQS Foxglove 2018 – Best print campaign – Silver Meta
    • AFAQS Foxglove 2018 – Best non traditional media campaign – Gold Metal
    • Design Thinking Conclave 2018 – Best design thinking organisation.

    AAIBA Design – Future Plans

    In the next 5 years, they plan to take ‘AAIBA’ overseas and expand globally. Going global and offering their services to international clients has been our mission for the longest time and fulfilling that would certainly be a dream come true for me just like any other entrepreneur.

    FAQs

    When was AAIBA Design founded?

    AAIBA Design was founded in 2013 in Mumbai.

    Who is the founder of AAIBA Design?

    Saurabh Chandekar and Rasika Chandekar are the founders of AAIBA Design.

    What does AAIBA Design do?

    AAIBA Design is a Mumbai based design studio that provides solutions for advertising and brand communication strategy & design.

  • Hyper Connect Asia – Shaping Brands in the Digital Age

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Hyper Connect.

    Digital marketing and advertising have seen unprecedented growth in the past few years. Digital media is witnessing phenomenal growth in terms of marketing skills and has become one of the essentials to building trust among customers. Surviving in the digitally transformed world needs a strong marketing strategy, design, and development needs for a business. Technologies have brought innovative ways to promote your brand and services effectively on digital media platforms. Hyper Connect is a digital marketing agency that offers brand strategy, campaign management,  content designing, e-commerce development, UI and UX designing, and more.

    Read the success story of Hyper Connect, a digital marketing agency to bring all the solutions required to keep your business alive and grow in this hyper-connected world. Know about Hyper Connect, its founders, the startup story, and more.

    Hyper Connect – Company Highlights

    Startup Name Hyper Connect
    Headquarters Mumbai
    Industry Digital Marketing Agency
    Founder Ankur Pujari and Kiran Khadke
    Founded 2018
    Website hyperconnect.asia

    Hyper Connect – About
    Hyper Connect – Industry
    Hyper Connect – Founders and Team
    Hyper Connect – The Idea and Startup Story
    Hyper Connect – Service
    Hyper Connect – Name, Tagline, and Logo
    Hyper Connect – Business Model
    Hyper Connect – Customer Acquisition
    Hyper Connect – Challenges Faced
    Hyper Connect – Most Successful Marketing Campaigns
    Hyper Connect – Growth
    Hyper Connect – Future plans

    Hyper Connect – About

    Hyper Connect helps brands shape up for the digital age! As digital mediums have become mainstream, they fuse strategy, and creative ideas with data-driven media to help brands realize their ambition. Their suite of services encompasses brand strategy, communication design, mar-tech development, and media outreach.

    One philosophy that they imbibe in every engagement is Clarity is Power and, in every work, showcase you will see the clarity creating effective solutions.

    Hyper Connect – Industry

    The industry is very bullish as more and more brands are entering the market, competition is getting intense and in the age of consumerism, a differentiated brand is the only way to success. They are witnessing this growth in their rapidly growing client base & revenues.

    Indian digital advertising industry crossed the 22,000 Cr mark at a CAGR of 35% from last as per Dentsu-e4m Digital Advertising in India 2022’ report. The industry will cross the 36,000 Cr mark by next year.

    Hyper Connect – Founders and Team

    Ankur Pujari - Co-founder of Hyper Connect
    Ankur Pujari – Co-founder of Hyper Connect

    Ankur Pujari and Kiran Khadke are the co-founders of Hyper Connect.

    They were friends first and founders later. They both worked on different sides of advertising, Kiran came from pure mainline agencies, and Ankur worked across digital 1st clients from as early as 2009 in India and later in Singapore. While their mediums were different, the world was converging to brand solutions anchored in digital and that’s where their skills together became a force to reckon with. They started discussing this increasing gap of agencies where mainline agencies had the understanding of brands and digital agencies were mostly tactical media focused. They created an agency that converged a strategy anchored in digital and shaping up brands for the digital age.

    Kiran Khadke - Co-founder of Hyper Connect
    Kiran Khadke – Co-founder of Hyper Connect

    In Hyper Connect, they work around strengths. Kiran Khadke leads the creative vision and Ankur Pujari drives business and growth. When it comes to hiring, they look for bright energetic minds who have a passion for different things in life, like the ones who love to travel, cook, review beauty products, foodies, etc. This helps them get a diverse talent where passion drives the client’s business and their processes ensure that they deliver a solid solution.

    Hyper Connect – The Idea and Startup Story

    Back in 2015-16, when digital had started to take the front seat in driving brand outcomes, ace digital managers were then being promoted to the helm of marketing & digital transformation. They saw a huge gap for an agency that understands traditional brand building along with digital platforms. Kiran Khadke had been part of building large-scale brands in India during his stints with O&M, L&K and most prominently with Saints & Warriors while managing creative & Delhi brand on the other hand Ankur was honing experience of managing A listed integrated brands in South East Asia based out of Singapore. They felt that the vortex of their experience is where the future of brand building lies and they spoke to their mentors from precious agencies, chalked out a plan for the next 6 months and Ankur packed his bags lock, stock & barrel to meet Kiran in India and kick-start Hyper Connect in September 2017.

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    Hyper Connect Logo
    Hyper Connect Logo

    When Ankur was in Singapore, he was discussing this new company with his colleagues and came up with this line called An agency for the hyper-connected world and that’s where they struck gold. Kiran & Ankur unanimously came up with the name Hyper Connect.

    Hyper Connect – Service

    Hyper Connect team believe in Clarity as Power and they strive hard to imbibe this into every brand solution they work on. They have always worked on strategy-led communication solutions and they have extended their offering across social, digital, data-driven media, and web builds.

    Hyper Connect – Business Model

    Hyper Connect’s business model is fairly straightforward. They go after clients who are looking for strategic work and respect strategic thinking.

    Hyper Connect – Customer Acquisition

    Well, honestly it was a punt but their anchor was strategic and robust.. they could sense the brewing trend and needed a gap for this agency that would build brands for the digital age. So personal relationships worked as they got their 1st 2 clients who were ready to take a leap of faith with us and they proved their decision right.. Then good work and good word spread fast, they started getting more leads from references.. and till date, 70% of their clients have come through recommendation.

    Hyper Connect – Challenges Faced

    The major challenge they faced was nurturing a team that was able to deliver for the rapidly changing media landscape. Brand building in the digital age is not easy, there are multitudes of factors that can make a campaign successful for a tank. They need to consider all of that through the lens of search, social, reach, campaign idea, measurement, actual impact, etc. Train a team is the biggest hurdle they are able to overcome successfully.

    Hyper Connect – Most Successful Marketing Campaigns

    Hyper Connect’s Set Wet Year-End Campaign

    Some of the successful marketing campaigns of Hyper Connect are:

    • Set Wet Year-End Campaign
    • Kotak Mr SIP
    • Kotak – It’s Automatic
    • Twitter for Delhi Police
    • Bio-Oil Natural launch
    • Sodabottleopenerwala Kolkata launch

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    Hyper Connect – Growth

    Hyper Connect is growing at a healthy pace doubling its growth year on year.  And the future looks very bright. They hope to cross and enter the league of big agencies revenue-wise in the next 1-2 years.

    Hyper Connect – Future plans

    They plan to expand more into delivering experiential solutions in AR/VR/XR but with long-term strategic implications.

    FAQs

    Who is the founder of Hyper Connect?

    Ankur Pujari and Kiran Khadke are the co-founders of Hyper Connect.

    When was Hyper Connect founded?

    Hyper Connect was founded in 2018.

    What service is offered by Hyper Connect Asia?

    Hyper Connect Asia offers digital services, that are:

    • Digital Marketing Services
    • UI/UX Designing
    • Technology and Development

  • The Girlfriend Box – Helping Brands and Personalities Create Great Digital Identity

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by The GirlFriend Box.

    In this age of new and exciting developments in the digital world, marketing trends keep changing every now and then. With the revolution in digital space Digital marketing has become the foundation of marketing. Personal branding and grooming have also become quite popular as Influencer marketing is trending in 2022. The GirlFriend Box helps you with collaborations with Influencers, digital strategy, celebrity management, content production, and more.

    Read the story of starting up, The GirlFriend Box founders, business model, marketing and more.

    The GirlFriend Box – Company Highlights

    Startup Name The GirlFriend Box
    Headquarters Mumbai
    Industry Talent Management
    Founder Shubham Singhal and Vaibhav Pathak
    Founded 2020
    Parent Organisation Dot Media Solutions Pvt. Ltd.
    Website thegirlfriendbox.com

    The GirlFriend Box – About
    The GirlFriend Box – Industry
    The GirlFriend Box – Founders and Team
    The GirlFriend Box – The Idea and Startup Story
    The GirlFriend Box – Name, Tagline, and Logo
    The GirlFriend Box – USP
    The GirlFriend Box – Business Model and Revenue Model
    The GirlFriend Box – Customer Acquisition
    The GirlFriend Box – Challenges Faced
    The GirlFriend Box – Marketing Campaign
    The GirlFriend Box – Growth
    The GirlFriend Box – Recognition and Achievements

    The GirlFriend Box – About

    The GirlFriend Box is a digital first content lead influencer marketing & creative solutions company. Our long term goal is to build value for each individual of the 120 artists on our roster and our short term goal is to just give everyday our literal best, as individuals and as a team. The core belief of the team behind running the company is ownership and leadership – the team that built the agency from ground up are all stakeholders in our opinion, they hope to give each one of these people the opportunities and growth they so richly deserve.

    The GirlFriend Box – Industry

    Post covid, they have seen a huge shift in media trends, earlier there was 42% share taken up by TV which is still the case but its becoming increasingly clear to brands that digital is a better way forth. Digital media is definitely experiencing a round up 20% YOY growth, especially influencer marketing.

    The GirlFriend Box – Founders and Team

    The GirlFriend Box founder- Shubham Singhal
    The GirlFriend Box founder- Shubham Singhal

    The GirlFriend Box and Dot Media Solutions is Co-Founded by Vaibhav Pathak along with Shubham Singhal.

    Shubham met Vaibhav Pathak, at a poker table – A party that neither of them were originally supposed to be at. They were rolling different tables but by the end of the night Shubham and Vaibhav pitted against each other and post that game they became fast friends.

    They figured out that they had similar goals in life and were highly skilled at things the other one lacked. So, It was just a fit.

    Their company is still bootstrapped and will be for as long as they can. Their company is divided into two parts, Problem creation and problem-solving. Shubham comes up with out of whack ideas to create chaos and Pathak puts everything in perspective. Vaibhav is in operations, execution, relationship management, and Shubham is into communication and finance.

    The GirlFriend Box – The Idea and Startup Story

    Shubham Singhal had been an entrepreneur even before TGB happened, while talent management and Influencer Marketing were not exactly part of the plan. He has been very fortunate to experience and help so many creators grow. There was definitely no way for him to research and validate an idea he didn’t even plan on, it was trial and error, what could’ve been a total failure just as well. They are grateful that it ended up succeeding. Initially, they were operating on an enterprise model, but in lockdown, they transitioned to a talent-based company. The Co-founder, Vaibhav Pathak & Shubham, the minute they broke ground on the idea, they just went all in.

    The Girlfriend Box Logo
    The Girlfriend Box Logo

    The Girlfriend Box was originally meant to be a subscription based beauty box with a very unique idea attached to it but when it transcended into a talent management firm they didn’t have the heart to let the box go so they started calling it TGB Troop. The tagline however still fit the brief ‘Reach. Engage. Succeed.’ Courtesy of our wonderful and talented team, our entire digital identity was built a little over two years ago by the same team they have today. They have been very lucky.

    The GirlFriend Box – USP

    The agency manages talents and positions them in the right brands, PR and casting roles in order to make good art. Their USP is their transparency, their clear margins, and the culture in which the talent is nurtured.

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    The GirlFriend Box – Business Model and Revenue Model

    The model is very simple, they work on a 20% commission model with all their creators and actors. All their campaigns are content-based and they don’t charge for these ideas. Content means everything to them. They want to focus on creating a niche in the market first and then write bills.

    The GirlFriend Box – Customer Acquisition

    Ronit Ashra - First Artist of The GirlFriend Box
    Ronit Ashra – First Artist of The GirlFriend Box

    Their first artist was Ronit Ashra. You’ve heard of the mimicry star now but when they onboarded him, he wasn’t a huge name. Getting to over 120+ artists has been a huge feat for us as a team but what is more rewarding is the relationship they share with each one of these people.

    There is no shortcut to success. They are built on transparency and honesty as a business model and putting creative liberty at the very top of it all. Its taken us this far, I’m sure it’ll take us all the way.

    The GirlFriend Box – Challenges Faced

    One major challenge was finding like-minded people to share this with, opening up a Kanpur office amid Lockdown and working our way through was an experiment they didn’t know would work. But it did and here they are.

    The GirlFriend Box – Marketing Campaign

    The DNA mein dance campaign for free fire, lead by Hrithik Roshan, was a roaring success. It was a Holi Campaign based around a dance routine which also won an award at the Agency Reporter Awards 2021.

    DNA mein dance campaign for free fire By TGB

    The GirlFriend Box – Growth

    The company is doing fairly well in most capacities, they are vendors to practically every music label in the country and their roster is expanding by the day, what keeps them humble is how far they intend to go as a team, their 2 year plan is in the making right now, soon it’ll be out in the open for the world to see.

    The GirlFriend Box – Recognition and Achievements

    Awards won by The GirlFriend Box are:

    • Agency Reporter (DNA Mein Dance / Influencer Campaign Award)
    • Shubham Singhal, 40 under 40, Adgully

    FAQs

    What is The Girlfriend Box?

    The Girlfriend Box is a Digital Marketing Agency of Dot Media Solutions Pvt. Ltd.

    Who is the founder of The Girlfriend Box?

    Shubham Singhal and Vaibhav Pathak are the founders of The GirlFriend Box.

    When was The Girlfriend Box founded?

    The GirlFriend Box was founded in 2020.

    Some popular artists of The Girlfriend Box are:

    • Ronit Ashra
    • Karan Kundrra
    • Shubhankar Mishra
    • RJ RAGHAV
    • Akancha Sharma

  • C Com Digital: A 360 Degree Digital Marketing Agency

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by C Com Digital.

    Digitization has become a universal phenomenon that is growing with every passing day. The increasing prominence of virtual space is observed to influence almost every domain of work. Especially in India with the highest mobile penetration, the scope for digital marketing has assumed importance. Under this circumstance, it is necessary for every venture to have a digital presence and come up with ideas to woo its potential customers who are present online.  A company that is helping businesses use the digital medium to its advantage is C Com Digital. C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform, which helps companies to be ahead of their competitors through the effective marketing services it provides in various domains of digital marketing.

    Startup Name C Com Digital
    Headquarter Mumbai
    Sector Digital Advertisement
    Founders Chandan Bagwe
    Founded 1999
    Parent Organization C Com Enterprises Pvt. Ltd.
    Website www.ccomsys.net

    About C Com Digital and How it Works
    Digital Advertising Industry Details
    Founders of C Com Digital and team
    How was C Com Digital Started
    C Com Digital – Name, Tagline and Logo
    C Com Digital – User Acquisition
    C Com Digital – Technology Stacks/Tools/Software Used
    C Com Digital – Startup Challenges
    C Com Digital – Growth
    C Com Digital – Awards
    C Com Digital – Future Plans
    C Com Digital – Founder’s Advice

    About C Com Digital and How it Works

    C Com Digital is a 360-degree digital marketing agency that employs the latest technological developments like AI and data analytics. Headquartered in Mumbai, C Com offers its services pan India. They offer a plethora of products and services, all under one roof. The products and services include:

    ThinkBots (Building Brands with AI): AI-based Campaign management and performance optimization platform

    Digital Assets: Website, Mobile Apps, E-commerce Store

    Digital PR and Events: Media Outreach, Influencer Marketing, Brand Reputation Management

    Creatives and Branding: Corporate Collaterals, Positioning, Branding

    Digital Advertising: Social Media Marketing (SMM), Search Engine Marketing (SEM), Network Advertising, E-Commerce advertising

    Digital Content: Videos, Blogs, EDMs, Social Media Optimization (SMO) and Search Engine Optimization (SEO)

    Some of the key factors for ROI in digital marketing include Market Insights, Customer Engagement, Voice Search, Data Analytics, Predictive Analysis, and Hyper-Local Advertising. C Com Digital takes into account every factor so as to arrive at an effective strategy that gives 100% results.

    Digital Advertising Industry Details

    The shift of ad spending from traditional to digital media is happening at a rapid pace. The Indian ad industry stands at OVER 564 billion and is expected to touch 700 billion rupees by the end of 2022.

    Digital ad spending currently stands at 199 billion Indian rupees. This is expected to touch 539 billion rupees by the end of 2024. Digital will contribute 38% of the ad market size by 2023. Brands are also focusing on digital content creation, PR and digital services such as websites, mobile apps, search engine optimization and social media engagements.

    Founders of C Com Digital and team

    Chandan Bagwe is the Founder and Managing Director of C Com Digital. He is an engineering graduate, and holds a Master’s degree in Computer Science from the United States. Besides, Chandan did MBA in Marketing from the reputed Jamnalal Bajaj Institute of Management Studies, Mumbai. He is an avid teacher; a visiting faculty member at the premier B-school, Welingker’s Institute of Management Studies, Mumbai. Besides, he is passionate about reading (non-fiction books, including biographies, philosophy, and spirituality), watching science-fiction movies, jogging, and yoga.

    C Com Digital Team

    Nikhil Marwaha, Director of Digital Strategy, has 14 years of cross-functional experience in design, product development and digital marketing in industries such as education, retail and dotcom. He has successfully led and delivered many insightful overseas campaigns, including those that drive results and support clients’ business objectives. He brings to the table some exceptional work experience from his years with top brands such as the Future Group and Tata Interactive Systems, Tata Communication Services, Globus.

    How was C Com Digital Started

    Coming from a business family, Chandan Bagwe had a natural inclination towards the business sector. While he was studying in the USA, from 1995 to 2000, the IT industry in India has started gaining prominence, and soon it was flourishing. Exactly around the same period, Amazon.com started growing in the USA. TCS, Infosys, Wipro grew by many folds in India. Chandan Bagwe took inspiration from Jeff Bezos, founder and CEO of Amazon.com. Thereon, Chandan Bagwe had decided to start an IT company and outsource work from the USA to India.

    The team wanted a name that was short and had good recall value. The name of the company is C Com Digital which stands for ‘Creative Communications’. Digital agencies are all about creativity and communication over the internet.

    C Com Digital logo carries 2 rings connected as links which represents the world connected with the Internet. The two colours in these two rings represent the strong bond between the two organizations i.e. C Com and its associates.

    C Com Digital – Growth

    Founded in 1999, C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform. The company caters to the entire spectrum of digital marketing services for B2B and B2C customers. C Com Digital ThinkBots is a proprietary AI-powered Campaign planning, campaign management and performance optimization platform. C Com Digital has become renowned as a leading agency in the country’s digital space by creating strong digital assets, effective digital PR, creative branding, digital advertising and valuable digital content

    The company has grown by 200% since its establishment with a strong team of leading online influencers and advertising partners. The brand has expanded in the metropolitan cities of Chennai and Bengaluru as well as Hyderabad. Also, they have a client base in Dubai, Singapore and the USA.

    In all these years, the company has managed to successfully build a very strong network of Youtubers, Influencer Marketers, Multi-Channel Agencies, Ad Networks, OTT Channels and Video Content Developers.

    C Com’s clients are higher rung companies belonging to various segments, including industry leaders like Times Now, Zoom, Edelweiss, Southern Health Foods Pvt. Ltd (Manna), Tata Interactive Systems, Tata ClassEdge, Blue Cross Laboratories Pvt. Ltd., Anunta Technology Management Services Pvt. Ltd., Asian Heart Institute, We School, Chintamanis, Outlook Publishing, Ram Ratna Group, and Globus.

    C Com Digital – User Acquisition

    Getting the first few customers is quite a task for any startup, and so was it for C Com Digital. Chandan managed to rope in the initial customers by leveraging the contacts of his family-run offset printing business.

    We have a family offset printing business which was looked after by my father and brother. I started contacting the network of clients, suppliers, associates for their requirements, and getting business slowly.

    Thereafter, C Com Digital partnered with 30 advertising agencies to get more work. When C Com Digital was established, advertising agencies could not provide technology services such as website development, SEO and social media. Due to such a gap in the then existing market, C Com Digital ultimately became their preferred partners to provide technology solutions which helped C Com in expansion of its network.

    C Com Digital – Technology Stacks/Tools/Software Used

    C Com’s ThinkBots is a proprietary AI-powered campaign planning, campaign management and performance optimization platform. C Com uses the ThinkBots AI platform to find valuable insights for marketing the products and services. With the insights received, the company starts executing the plan and monitoring closely the progress in real-time. C Com’s partnership with leading YouTube channels and YouTubers allows it to execute successful influencer marketing campaigns. C Com has also partnered with Google, Facebook, Amazon, Flipkart, and Paytm for online marketing and e-commerce businesses.

    C Com Digital – Startup Challenges

    Initially, C Com Digital had to face a few challenges concerning creating their mark and distinguishing themselves from their competitors. Mainly since 2007, digital agencies began flourishing. That was the period when SEO agencies were on the rise, along with SMO agencies with Google and Facebook popularizing advertisements on their platform. Nevertheless, C Com Digital was successful in creating a niche in the market due to their background in core technology, unlike others. This further allowed them to embrace all the technological and marketing shifts that were occurring in the industry.

    The demand started growing in the digital industry, and at the same time, the visionaries from the mainline media understood the importance of the digital agencies. This resulted in several mergers and acquisitions between digital marketing companies and mainline agencies to form new digital agencies. C Com Digital thrived in this digital outbreak working with all top mainline agencies and taking care of their digital work without getting merged or acquired.

    C Com Digital Awards and Recognition

    • C Com Digital has run successful campaigns including the award-winning campaign for Times Now- NRI of the Year, resulting in doubling the growing participation with the audience from across 15+ countries.
    • The company also showcased its expertise in digital mediums with a successful campaign “Happy Heart India” for “Asian heart Institute”, supported by Bollywood actor Akshay Kumar to save lives of 200 underprivileged children suffering from chronic heart ailments.
    • C Com Digital has been growing big since it was established. Recently, it has created a huge hype in the media and won the media mandate from Blue Cross Laboratories Pvt. Ltd. for an awareness drive on dysmenorrhea- #WhySufferSilently campaign, which managed to reach 81 lakh, people, through social media platforms.
    • Received ‘Best Unique & Innovative Promotion of the Year’ at the National Jewellery Awards, for Chintamanis’ #LoveWins Campaign.
    • ‘Content Marketing Agency of the year 2019’ at the AgencyCon Indian Agency Awards Summit for NRI Of The Year Awards, Season 4 Campaign.
    • C Com Digital was awarded by TATA classed for achieving the milestone of reaching 15,000 classrooms.

    C Com Digital – Future Plans

    With the arrival of IoT, Big Data, concepts and advancements in data analytics, AI is going to become all-pervasive and play a crucial role in brand engagements. Bots will be capable of doing incredible things and will exceedingly enhance the human experience in all walks of life. AI is evolving rapidly in many realms such as research analysis, design, consumer mapping, social media marketing etc. Against such a background C Com Digitals’ ThinkBots is poised to become the next big thing in AI for the digital marketing space, given its exceptional capabilities and breakthrough technology.

    C Com Digital – Founder’s Advice

    My advice would be to aim for sustenance rather than biting more than one can chew. Hence, the fundamentals must be in place, both in thoughts and action before critically planning further expansion. In addition, there are four essential qualities that any entrepreneur must have: belief, focus, planning, and action. All four are equally important and require maximum sincerity. A high regard for these ideals will inevitably create an unstoppable force – Chandan Bagwe

    FAQs

    Who Founded C Com Digital?

    C Com Digital was founded by Chandan Bagwe.

    When was C Com Digital founded?

    C Com Digital was founded in the year 1999.

  • How to Start a Digital Marketing Company? – A Stepwise Guide

    ‌‌In reaching a wider audience, having a definite taste, companies are switching to the digital mode of marketing. Digital marketing is the modern approach to dealing with demand and supply.

    ‌‌Almost every business is trying to take advantage of digital marketing. But very few can understand that the digital world is not only for the supply of services but also to create the demand for them.

    ‌‌The field of marketing in the digital world is getting smarter. Along with dedication, you also need planning and proper execution. As the internet world is saturated with competitors, new ideas with appropriate promotional guidelines can only be helpful to survive in such situations. If you are among those who want to start and excel in digital marketing, then the below steps will be the best way to start the journey.

    Steps to Start a Digital Marketing Company
    Step 1. Decide The Niche- Your Strength
    Step 2. Competitive Research & Strategy: Know yourself
    Step 3. Website Launch: Set Your Brand
    Step 4. Build The Portfolio: Your Brand Image
    Step 5. Generating Leads: Interact and Grow
    Conclusion
    FAQs

    How to start a digital marketing company? – A Guide

    Step 1. Decide The Niche- Your Strength

    “Your competitors and the audience are factors that make the niche-finding process vital “. Simplifying the statement, it will be challenging for you to grow with a highly competitive niche. Along with that, if you have a niche, then it will be easier for you to get your target audience.

    ‌‌It would be best if you do healthy research over some topics, which are evergreen. But the niche must have less competition in the market. It will help you get easy growth and adequate visibility before the audience. You can still choose a niche with higher competition but need to adopt a unique approach to deal with the market and audience.

    ‌‌Once you get your niche for starting the digital marketing company, it will be easier to decide your target audience. You can plan accordingly to reach and provide the services to them. Target audience can help save time for generating leads and producing sales. It can be a cost effective approach to deal with the growth of the company.

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    Step 2. Competitive Research & Strategy: Know yourself

    Competitive research to start digital marketing company
    Competitive research to start digital marketing company

    ‌‌The niche you select can decide your establishment and the industry’s stability. Before starting your digital marketing company, you could observe more than hundreds and thousands of such industries leading with remarkable results. If you are planning to copy the strategy of a similar company, then it will be a difficult journey for you ahead. Do healthy research on similar marketing agencies, learn from their mistakes. Observe their skills, point out their loopholes and build your strategy with an improved and established base.

    ‌‌Believe in organic reach and avoid overnight success. Understand your audience, their needs and create the possibilities of demand and order.

    Some practical things, which you can keep in mind while forming your strategy:

    • Transparency: To create a trust factor
    • Keep the process smooth: Avoid confusion
    • Audience Reach: Create an opportunity to interact with your audience
    • Time Effective service
    • Cost-effective service

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    Big companies spend nearly 5-10% of their annual revenue on market research as it provides a deeper understanding of their customer and competitors.
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    Step 3. Website Launch: Set Your Brand

    Launch your website for your digital marketing company
    Launch your website for your digital marketing company

    The web presence will create authentication of your brand and services. Building your professional website will be the first step you should take after setting the strategy. The brand website must ensure clients’ needs and how your services will be the best choice.

    ‌‌Never discuss who you are and what you do. Instead, show the client’s actual needs. Build an interface, which explains the benefits. Keep an organized website with easily accessible contact information. Present the legalization of your website by registering with government authorization.

    ‌‌Secure your brand name on every social media site to spread your presence. Clients will search all the high-profile social media sites to verify your authentication. Your brand on social media sites also increases your reach. And it is crucial to interconnect each other, which will help lead generation. Your most popular social media site can transfer audience to other sites and it will create a strong network of interested leads.

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    Step 4. Build The Portfolio: Your Brand Image

    Building a portfolio is not something you can get ready before a definite time. It will demand time, improvisation, and delivery. The portfolio consists of testimonials, positive reviews, recommendations, brand partnerships, and collaborations. If big brand names are connected and benefit from your services, they can build a great portfolio.

    ‌‌You can offer low-cost services to get your initial clients and collect positive reviews. Once the process is initiated, regulate the price accordingly, but the quality of services must be best to avoid negative feedback. Always respond to client reviews, try to reciprocate their feedback. Your quick action towards their feedback will make them reward positive reviews.

    ‌‌It is a time taking process. Collaborative with different companies and partners to build a strong portfolio. Learn different strategies from successful digital marketing agents. Interact with your satisfied clients and understand their expectations to improve.

    Step 5. Generating Leads: Interact and Grow

    Lead generation is the most crucial and most challenging step in establishing a successful digital marketing company. To achieve a trustworthy lead, it is essential to focus on collecting organic lead generation.

    ‌‌Connect with your initial leads to create the possibility of more reach. They can spread your services among their friends, family, and colleagues. The companies, in recent times, are using referral systems to operate successful organic lead generation.

    ‌‌You can judge the behavior and habits of your target audience. Accordingly, prepare collaboration meet, organize events, or do anything to reach the audience.

    Conclusion

    Starting a digital marketing company is not a big deal but succeeding in the business is always unpredictable. You might have a perfect blueprint for building a successful digital marketing company, but trust us, every niche and company needs different treatment. Planning is necessary before starting, or think of starting something like a digital marketing agency.

    ‌‌Competition is not the only thing always, it demands a lot of patience. If you are planning to build the company through complete organic leads, then you will be needing more patience. Understanding the interest of people and reaching them with a suitable approach is difficult, but important to excel in the digital marketing world. Observe your niche, and do competitive research over the topic. Try to come up with ideas, which are fresh and effective.

    FAQs

    Is Digital Marketing a good business to start?

    Yes, as the Digital Marketing industry is progressing at a high growth rate, it is great to start a Digital Marketing Company.

    Why Digital Marketing is growing?

    Digital marketing industry is growing as Digital Marketing is quite flexible to do and more engaging than traditional marketing methods.

    Which are the top 10 Digital Marketing Agencies in India?

    Some of the top Digital marketing Agencies in India are:

    • Uplers
    • Webchutney
    • IndeedSEO
    • WatConsult
    • Intellemo
    • Gozoop
    • EveryMedia
    • EZ Rankings
    • Social Wavelength
    • Phonethics

  • How Blusteak Media clocked 5 Million revenue; Plans to Become 360° Digital Marketing Agency in Kerala

    Blusteak Media is a creative digital marketing agency located at Kottayam, Kerala. Lets learn from Jaison Thomas and Telson Thomas along with Dixon Alex, the co-founders of Blusteak Media, about the startup story and How Blue Steak managed to clock a revenue of 5 Million.

    And the Journey Begins…

    From our childhood, me and my brother (Jaison and Telson Thomas) always had a dream about making a mark in the world, and to pursue our dreams so that we can influence the lives of many. But, we had no idea, our mind was blank except for the urge to do something of our own.

    By the time Facebook became a thing in India and Orkut became history, even though we had no internet connection in our homes, we would go to the nearest cafe to surf through the net, and especially really enjoy all the internet “memes” thoroughly.

    Inspired by many of the much loved meme pages in Facebook, we decided to start one of our own. We initially tried to build up several pages but everything failed miserably, but our perseverance gave us the energy to give it one more shot. This time fortune was on our side, the last two portals that we began ended up getting more that 5.5 Million followers.

    We managed and generated sufficient income from those sources for about 3 years. All these time me & my brother were doing our schooling & college degrees.

    Launch and Shut Down of their First App – Dudeapp
    Bluesteak Media – Launch, Initial Challneges, Growth
    Strive Campaigns by Bluesteak Media
    FAQ

    Launch and Shut Down of their First App – Dudeapp

    We decided that we needed our own platform or an app to scale and stabilize the business, By that time apart from us brothers, Dixon Alex also made it into the list of cofounders. We then together developed and launched an app called Dudeapp, which was a UGC segregation platform.

    Dixon Alex - Bluesteak Co-founder
    Dixon Alex – Bluesteak Media Co-founder

    In the initial month it saw itself grow into a user base of more than 50,000. The app was covered by several news outlets and gave us tremendous exposure. Unfortunately, due to technical disabilities we had to shut it down soon.

    Bluesteak Media – Launch, Initial Challneges, Growth

    We got the opportunity to learn in depth with tremendous exposure on practical experience on social media platforms. At that time, we knew that we have developed a set of skills that is in huge demand for the business world. So decided to start a social media agency which was one among the first of its kind in Kerala, we named it Blusteak Media.

    We had no experience in business development or in how to build up real world professional connections. We had only a very few amount of money left with us since all the other revenue sources has been shutdown. Hence we had only one shot at marketing our company and if it did not hit the spot, that would mark the end of it and we would have been forced to quit and join some other day jobs to sustain our daily needs.

    While we were brainstorming ideas to effectively market the startup to businesses, one of our friends, Dimple Meera Jom contacted us and shared her idea of conducting a 1 day workshop on Social Media Marketing to students and businesses.

    We thought it out and realized that, this workshop could help us connect with brands and would give our startup a quick boost. Hence we conducted the one day workshop “Swipe Up”.

    Blusteak Media
    Swipe Up Workshop

    Just as we thought, it turned out that one of the main sponsors of Swipe Up was interested to test out digital marketing for their brand. After a couple of meetings, we were able to land our very first client and their budget was enough for us to run the company and to stabilize it by hiring new team members.

    Blusteak Founders and Team
    Blusteak Media Team

    Several other brands soon associated with us we started rolling out effective online result oriented campaigns. We then moved to a new multi-storied office which was situated even closer to the city of Kottayam.

    Some of the great achievements we pulled off was to grow the sales of an Ayurvedic product 600% compared to the sales statistics before us through our well executed e-commerce integration. By this time we had managed to bag half a crore revenue that year.

    Blusteak Media Headquarters
    Blusteak Media HQ

    It was time to level our game up, we plan to become Kerala’s biggest 360 degree digital exclusive marketing agency by 2020. Hence we currently accompany an in house production team for creating social media friendly video ads.

    Strive Campaigns by Bluesteak Media

    Apart from production, what makes us stand out from the crowd is our unique marketing service protocol, known as “Strive Campaigns”. We have been running beta Strive campaigns and it continues to outweigh all other campaigns in terms of results.

    Strive Campaigns by Bluesteak Media
    Strive Campaigns by Bluesteak Media

    Pushing much deeper into online marketing so as to provide maximum value for our clients, we are developing our own wing for technology integrated marketing activities such as Augmented Reality based interactions and chatbot communication. This will enable data collection and Machine learning based data processing methodologies for our clients.

    To summarize about our organisation, We are passionate about creatively passing on the message of an organisation to the masses which will, in turn, help the audience to choose better & worthwhile products and services.

    FAQ

    Who is the founder of Bluesteak Media?

    Telson Thomas, Jaison Thomas, and Dixon Mathew are the founders of Bluesteak Media.

    Where is the headquarters of Bluesteak Media?

    The headquarters of Bluesteak Media is located in Kottayam, Kerala, India.

    When was Bluesteak Media Founded?

    Bluesteak media was founded in 2018 by Telson Thomas and Jaison Thomas.

  • Top 5 Digital Marketing Agencies in India 2021

    The age of the internet has bought some immense change in the world. From small kids to an old grandpa, almost everyone is a user of the internet in today’s world. People can connect with each other from any part of the world and have made lives easier, thanks to this boon of technology.

    Just like how technology became a boon for people, it has also made the world a huge competitive jungle. If a business has to survive in this world, they need a strong marketing game, and marketing without being a part of the digital world is a complete no.

    Therefore, when you want to take your business on top, you definitely need to be aware of digital marketing. It doesn’t matter if it’s a small business or a big one, digital marketing can do wonders to it if the digital media is used properly.

    “If your business is not on the Internet then your business will be out of business”

    -Bill Gates

    In this article, we will find out about India’s top digital marketing agencies that are helping companies to take the world by storm. So, let’s dive in.

    What Is Digital Marketing?
    What Are The Types Of Digital Marketing?
    Best Digital Marketing Agencies In India
    FAQ

    What Is Digital Marketing?

    In marketing, advertising is a very big part that cannot be ignored, through this public attention can be gathered. Digital Marketing is also known as online marketing means the advertisements that are done through a digital medium, especially social media, email, websites, and search engines. Here, the internet is the protagonist, through which companies advertise the products, services, and their brand itself.

    Just like an advertisement, digital marketing is also about finding the potential customer and pursuing them to buy products and services of a company, the only difference is it is done with the help of the internet and other types of digital communication.

    What Are The Types Of Digital Marketing?

    There is a number of tools that are being used for marketing a company’s products and services in the digital world. Some of them are:

    • Search Engine Optimization (SEO)
    • Content Marketing
    • Social Media Marketing
    • Pay-per-click Marketing
    • Affiliate Marketing
    • Native Marketing
    • Marketing Automation
    • Email Marketing

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    Best Digital Marketing Agencies In India

    Partnering with someone, who excels in their field is the best option one could opt for any kind of business. Therefore, digital marketing agencies will definitely work for the products and services that a business is trying to promote.

    Almost everyone checks the internet before purchasing a product or service; so undoubtedly, marketing business online is one of the best options. Digital marketing agencies will provide assistance in marketing the business in front of the world filled with potential customers.

    So, lets look at top 5 digital marketing agencies in India

    Dentsu Webchutney

    Specialized In- Online Advertising, Website Designing, Mobile Marketing, Social Media, Application Development, and SEO Analytics.

    Top Clients- Flipkart, Titan, Tinder, Microsoft, P&G, HDFC, Airtel, Unilever

    This agency was founded in 1999 by Sidharth Rao and Sudesh Samaria. Based in New Delhi, India, it is considered one of the best digital marketing agencies in India. The Economic Times crowned it with the number 1 rank in the category of digital agency in 2008 and 2009.

    After creating some award-winning campaigns, it has not stopped helping brands to reach their desired places. It is famous for providing services like web designing, web promotion, and web marketing.

    Pinstorm

    Specialized In- Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Viral advertising, Online Reputation Management.

    Top Clients- Walt Disney, Yahoo, HSBC, ICICI, GQ, Café Coffee Day, ET Now, eBay

    Like its name, it is creating a storm, not only in the marketing sector of India but the whole world. Founded in 2004 by the hands of Mahesh Murthy, Pinstorm is a leading digital marketing firm based in Mumbai, India.

    As per its founder’s claim, the company comes under the list of the world’s first advertising firms that applied pay for performance advertising. In 2013, Pinstorm won the Global Top 100 Award by Red Herring a US-based magazine for being one of the innovative technology-driven firms.

    WatConsult

    Specialized In- Digital Marketing, Social Media Marketing, Search Marketing, Mobile Marketing, Digital Analytics, Digital Video Promotion

    Top Clients- Himalaya, Pepsodent, Mumbai Indians, Fiama Di Wills, Nikon, Warner Bros, PVR Pictures, Godrej, Sony Six

    The word WAT stands for Web, Advertising, and Technology, and just like its name, it deals with all those. This social media marketing company was founded by Rajiv Dingra in the year 2006 and is based in Mumbai, India. It comes under top digital marketing agencies in India and is the Most Globally Awarded one at that with 350+ awards.

    EveryMedia

    Specialized In- Digital Rights Management, Content Monetization, Online PR, Social Media Marketing, Website Development

    Top Clients- Myntra, Eros, Kotak Mahindra Bank, Yash Raj Films, Hyundai, Dharma Productions, TCS, Viacom 18 Motion Pictures, Aptech

    This company is founded in the year 2008 by Pravin Parmar and since then is serving as a prominent digital and mobile marketing company. Located in Mumbai, Maharashtra, they mostly focus on Movies and brands. They have taken several awards for making a mark in the field of digital marketing and movie marketing.

    Gozoop

    Specialized In- Integrated Digital Campaigns, Online PR, Mobile Marketing, Web Businesses, Social Media Marketing

    Top Clients- Amazon, Tata Steel, Beardo, Oppo, Dell, India Bulls, BMW, Ferrari, Citi Bank, Asian Paints

    The youngest digital agency from this lot was founded in the year 2010 by Ahmed Naqvi, Dushyant Bhatia, and Rohan Bhansali. It serves more than 80 plus brands in India. They provide holistic brand-first marketing solutions to their clients and are a holder of many prestigious awards for expanding the online reputation of different brands.

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    Conclusion

    There are countless digital marketing agencies that are making their name In this world and with time their need will only increase. Any kind of business needs to be on the internet to be successful in this era. It wouldn’t be wrong to say that digital marketing agencies are leading the ship by helping them do that.

    FAQ

    What is the purpose of digital marketing agency?

    A digital marketing agency employ different marketing techniques to reach potential customers.

    What are benefits of digital marketing?

    Digital marketing is a cost effective way to reach your targeted audience.

    How much do digital marketing agencies charge in India?

    Digital marketing agencies charge according to the services they provide which can cost you minimum 12k to maximum 50k.

  • Mad Influence Marketing Platform: Get the Best Influencers for Your Business

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mad Influence.

    This age is often regarded as “the social media age”. With the increasing number of social media users, influencer marketing is becoming an important component of marketing strategy for many brands. The increasing popularity of influencer marketing can be gauged from the very fact that Google searches for the term ‘influencer marketing’ grew 1500% over 3 Years, from 2015-2018. Social Media today is flooded with influencers and that too of many types – Mega, Macro, Micro, Advocates, Referrers, and Loyalists. If you too are planning to leverage influencer marketing for promoting your business, and wondering how to do it best, ‘Mad Influence’ is the place to be.  

    It is one of the Best Influencer Agency in India .Read more about Mad Influence Company Profile, Challenges, Founder, Revenue, logo, tagline, etc.,

    This platform connects brands to influencers across various social media platforms, so that brands can find the best influencers for attracting customers. Mad Influence is among the top 10 infuencer marketing agencies in India.

    StartupTalky approached Mad Influence CEO Gautam Madhavan, to get a better picture of how the company is simplifying influencer marketing for brands.

    Mad Influence Highlights

    Startup Name Mad Influence
    Headquarter Noida
    Founder Gautam Madhavan
    Sector Service
    Founded 2018
    Parent Organization Dutch Vibration Solutions Pvt. Ltd.
    Website www.madinfluence.com

    Mad Influence – About and How it Works
    Mad Influence – Founder and Team
    How was Mad Influence Started
    Mad Influence – Startup Challenges
    Mad Influence – Name, Tagline and Logo
    Mad Influence – Revenue
    Mad Influence – User Acquistion
    Mad Influence – Growth
    Mad Influence – Future Plans
    Mad Influence – FAQs

    Mad Influence – About and How it Works

    Mad Influence helps build the brand through influencers. From the amplification of content to the creation of content – Mad Influence does it all for the brands. It brings together talents, content creators and influencers to create amazing influencer marketing campaigns for brands.

    What we offer is solution for humans by the humans. Real life Influencers spreading word of mouth and promoting a brand or a service in real time is the best way to market anything and that’s what we do – Mad Influence founder Gautam Madhavan says emphasizing the services provided by the company.

    Mad Influence provides the brands with a dedicated dashboard, and with the help of an integrated Artificial Intelligence tool built-in on their platform, Mad Influence helps brands get real time analytics of their influencer campaigns and track performance. The platform also helps brands to access between thousands of influencers with just one click.

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    Mad Influence – Founder and Team

    Gautam Madhavan – Founder of Mad Influence

    Gautam Madhavan is the founder of Mad Influence. A commerce graduate by qualification, Gautam, worked with various organizations in marketing and business development roles before starting his own venture. He also founded ‘Go Dutch India’, a reward based crowdfunding platform, prior to plunging into the influencer marketing domain.

    How was Mad Influence Started

    Mad Influence was started with a vision to connect humans digitally and build a sustainable community of content creators.

    The idea clicked Gautam while he was attending a conference. Gautam noticed that while there was just one speaker speaking at the conference, there were many listeners who were not only interested to listen to the speaker, but also were serious enough to take the learnings and implement in their lives. This made Gautam to think of a platform that brings together many influencers and content creators, who could bring about a large impact on a larger audience. Thus Mad Influence came into the picture.

    The platform was started on January 1st, 2018. Since then, they have on-boarded over  10,000 content creators, influencers, and brands across India from multiple networks including Facebook, Instagram, Tik Tok, YouTube, Twitter, etc.

    Mad Influence – Startup Challenges

    During the inception of Mad Influence, the concept of Influencer Marketing was new. This created a havoc of lack of trust with much less market knowledge. This also effected the startup to hire freshers in the influence marketing domain.

    Though this still remains an issue, but things have changed considerably over the years. Maintenance of cash flow in this field is a struggle. As it is necessary for the startup to pay its creators on time, in order to not lose credibility. But on the other hand, the payment schedules of clients is different.

    In order to overcome the challenges, Mad Influence conducted workshops across Delhi for influencers, teaching them how to create content, monetise and grow.

    The team also replicated this initiative in other cities like Mumbai and Chandigarh. It help influencers with content production, which enables speeding up the entire process of influencer marketing.

    Regarding the imbalance in Cash flows, the team figured out a financial cycle set up with each customer and made sure that the mutual agreement is relied upon at all times. It has solved a lot of cash flow cycles compared to the previous ones.

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    Mad Influence is all about bringing the digital influencers to come together and create immersive content to engage with their audience and upsell. To achieve this, Mad Influence is created as a community, where the members are passionate and Mad about Influencing, Mad about creating, Mad about everything they do. Hence the name Mad Influence.

    MAD is not a word, it’s emotion here – the Mad Influence founder, Gautam Madhavan says

    Mad Influence Marketing Agency - Be the Brand
    Mad Influence Marketing Agency – Be the Brand

    Mad Influence’s tagline is ‘Be the Brand’

    As we cater to the digital community who are normal human beings and not real time celebs , we want them to become a brand first and then Influence later. This makes us work harder to make every associated creator with us to build a self sustaining brand for himself or herself – Gautam quotes speaking about the idea behind the tagline.

    As far as the logo is concerned, the MAD is designed in such a way that M looks like a magnet and the Influence that’s written beneath that means that MAD attracts Influence.

    Mad Influence Logo
    Mad Influence Logo

    Mad Influence – Revenue

    With initial investment of Rs.1 Lakh , Mad Influence started as an influencer marketing startup in 2018. Currently, its revenue is over 50 lakh per month

    The platform recently won a place in the Top 100 Marketing Startups in Asia at MadCon Dubai.

    Mad Influence – User Acquisition

    What helped the Mad Influence team best regarding user acquisition and retention is their approach to clients. They take their client’s projects personally like it’s their own brand. This helps the brand to open up with them more genuinely. Proper understanding of the client’s needs helps them serve the clients in the best possible way.

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    Mad Influence- Growth

    Today, Mad Influence is working with almost all the leading Music Labels and Movie Production houses of Bollywood and Pollywood and soon they plan to collaborate down south.

    In terms of brands, they are already catering to the Fortune 500 brands like Puma, Idea Cellular, Colgate, etc and also the upcoming startups in India like Oyo Rooms, Club Factory, Alibaba.com, etc and soon would be planning to build sustainable yet affordable solutions for every brand that enters India. Mad Influence is the official agency Partner of TikTok in India. Mad influence is also the official influencer partner of T-Series, which owns a 90% market share in Bollywood music.

    Mad Influence – Future Plans

    With growing advent in technology, the startup is on a verge to build various Internet Products in field of AR (Augmented Reality), VR(Virtual Reality) and AI(Artificial Intelligence) to support business. An automated dashboard is being built for influencers and brands, This will help them make the process more sophisticated and reliable.

    Mad Influence – FAQs

    What is Mad Influence?

    Mad Influence is one of the best Influencer Marketing agencies in India. It helps you build your brand by connecting brands to influencers across various social media platforms.

    Who is the Founder of Mad Influence?

    Gautam Madhavan is the founder of Mad Influence.

    What is the tagline of Mad Influence?

    Mad Influence’s tagline is – “Be the Brand”.

    What is Influencer Marketing?

    Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Influencers have specialized knowledge & insight into a subject. Their pre-existing presence in a niche helps brands to connect with their prospective/existing customers.

    What does Mad Influence offer?

    This platform connects brands to influencers across various social media platforms so that brands can find the best influencers for attracting customers. Mad Influence is among the top 10 influencer marketing agencies in India.

    Who is an influencer?

    An influencer is the people who have the power to influence the audience and customers by their established reputation and expert-level knowledge in their field.

  • Best SaaS Marketing Agencies to Hire for in 2021

    SaaS Marketing Agencies can help you in automating and scaling up your marketing results. If you are reading this article then you probably have raised some money to grow your Software as a Service business or platform and are now looking forward to increasing your customer base.

    Software applications are taking over the entire ecosystem which covers a number of industries including retail, health, hospitality, non-profit, transportation, and real estate, professional services, financial services, call center functions, and whatnot. In the span of the next 3 years, the global SaaS market is predicted to be worth more than 60 billion dollars.

    For you and every other business, software as a service industry might seem to be the golden ticket to success in 2021 and the future but this success isn’t possible without expertise in the field. In order to grow your SaaS business or platform, it is essential that you hire the best SaaS marketing agency that can help you grow your business faster and better. In this article, you will find the best SaaS marketing agencies to hire in 2021 for your business.

    Cobloom
    Inturact
    Vajraglobal
    Voxturr
    Souk Media
    Kalungi
    Seven Atoms
    Single Grain
    FAQ

    Cobloom

    Services Offered: SaaS Marketing and Growth Marketing

    Located at: United Kingdom

    cobloom Logo
    cobloom Logo

    This is a company that helps SaaS portals to get high scalable growth by demonstrating their expertise and insights into SaaS growth marketing solutions. Cobloom is a well-known and an established brand that specialize in helping SaaS companies to develop and execute unique marketing strategies to grow their earnings and generate greater leads for the business.

    Inturact

    Services Offered: B2b SaaS Consulting, B2B Content Marketing, B2B SaaS Marketing, B2B SaaS Growth analytics, etc.

    Located at: Houston, Texas.

    Inturact Logo
    Inturact Logo

    This Company is dedicated to aligning digital marketing strategies with the sales objectives of its clients. Inturact is an expert in using the technology at its best to increase business revenues, retain more customers, and expand the reach of potential customers in the target market. Inturact is one-stop solutions that can help your business achieve unstoppable success.

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    Vajraglobal

    Services Offered: Inbound Marketing, Lead Generation, Automated Tracking Systems, Comprehensive analysis, SEO and ORM, Mobile App Marketing, Creative Communication, Content Creation, Social Media Management, etc.

    Located at: Chennai, Tamil Nadu

    Vajra Logo
    Vajra Logo

    Nurturing the SaaS businesses around the world, Vajra Global is a committed and dedicated SaaS marketing agency. The company has been a promising brand and strives to create successful partnerships with SaaS business so as to help them in getting more qualified leads, drive more sales, and close maximum deals.

    Vajra Global assists SaaS businesses to have a good rate of lead to customer conversion, enhance lead generation, and help in customer retention with their strong content strategies.

    Voxturr

    Services Offered: Lead Generation, Webinar Marketing, B2B Influencer Marketing, B2B Content Creation, SaaS and PaaS Marketing, B2B Marketing, etc.

    Located at: Gurugram, Haryana

    Voxturr Logo
    Voxturr Logo

    The leading growth hacking and SaaS Marketing Agency, Voxturr claims to help the companies grow organically. The SaaS services offered by the company include product-market fit, generating traffic organically, creating chatbots and automation, and so on. Their agile and nimble marketing processes are helping the new-age companies and are very suitable for them. Voxturr has a diverse clientele base which includes clients from Fortune 500 companies as well as startups that are at the seed stage.

    Voxturr works with many SaaS businesses and helps them to generate traffic, create client retention, set up analytics, create dashboards, help with referral growth strategies, automate marketing, and create chatbots.

    SaaS Business Intelligence Tools for Reports, Insights and Dashboards
    SaaS Business Intelligence is a cloud based application, with a subscriptionbased approach to sell business oriented tools to enterprises. SaaS is oftenpreferred over on-premise software owing to its lower cost and ease ofdeployment. Because of the cloud based approach, SaaS BI tools have an even…
    StartupTalkyAnsh Mehrey

    Souk Media

    Services Offered: AI-Driven Advertising, B2B Lead Generation, Organic Growth, Content Creation and Syndication, Webinar Promotions, etc.

    Located at: New Delhi

    Souk Media Logo
    Souk Media Logo

    The whole and sole aim of Souk Media is to provide SaaS business with qualitative solutions. Their clientele includes SME’s, Enterprises, and Startups too. Souk Media has helped many companies capitalize on the market and grow leaps and bounds. They have a dedicated team of high-performing professionals who work seamlessly for the client’s benefit.

    Kalungi

    Services Offered: Brand Management, Content Marketing, Email Marketing, Vendor Management, Workflow Automation, Customer Journey Mapping, Account-Based Marketing, Advertising Optimization, etc.

    Located at: Washington

    Kalungi Logo
    Kalungi Logo

    Start, Scale, and Profit is the business model on which Kalungi believes and works. With high experience in marketing, Kalungi helps B2B SaaS companies that do not have enough time or resources to build an in-house marketing team. Kalungi is an outsourced marketing team that delivers rapid growth to businesses in a very short time.

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    Seven Atoms

    Services Offered: E-Commerce Marketing, SaaS Marketing, Inbound Marketing, Content Marketing, Social Media Marketing, and PPC Management

    Located at: San Francisco, California

    Seven Atoms Logo
    Seven Atoms Logo

    With the tagline ‘Attract Leads, Grow your Business’ Seven atoms helps businesses market their products and service online to achieve remarkable results. This SaaS marketing agency is adept at integrating several channels so they can work in co-existence and drive maximum output. Seven Atoms have helped several clients with SaaS marketing in all capacities. Their result-oriented work has helped many businesses achieve better brand awareness and exposure.

    Single Grain

    Services Offered: SEO, SEM, PPC, Ecommerce Marketing, Conversion Rate Optimization, Content Creation and Marketing, Ad Campaigns, SaaS Marketing, ICO Marketing Blockchain, etc.

    Located at: Los Angeles

    Single grain logo
    Single Grain Logo

    Founded in the year 2014, Single Grain has been a company with a strong vision and mission that has helped many companies to increase their revenues and grow exponentially. Single Grain as a SaaS marketing agency integrates every aspect of PPC, SEO, Marketing, and brand building. With their expertise in digital and SaaS marketing, they have been successful in growing the revenues of many businesses.

    Things To Look Out For When Hiring A SaaS Marketing Agency

    These are the best SaaS Marketing Agencies to hire in 2021. A good SaaS marketing agency will always have the following and these pointers will help you make the right choice and decision:

    • Webinar Specialists
    • Content Creation and Marketing Specialists
    • B2B Marketing Specialists
    • Automation Experts
    • Growth Marketing Experts
    • Lead Generation Experts

    FAQ

    What are Examples of SaaS?

    Salesforce, Hubspot, and Hootsuite are some examples of SaaS.

    Is Netflix a SaaS?

    Netflix is a Subscription Video On Demand (SVOD) Service, that shouldn’t be confused with SaaS.

    Why do SaaS companies fail?

    One of the main reason SaaS companies fail is Lack of Market.

    Choose an agency that will help you in focusing on areas such as business goals, SaaS strategies, customer life cycle, etc. SaaS marketing agencies must have a team that can help you in promoting the product and also increase your growth in the long run.