Tag: Digital Marketer

10 Best SMS Marketing Software & Tools for 2025

In the age of digital communication, where the power of connection lies at our fingertips, SMS marketing has emerged as a potent tool for businesses to engage with their audience on a personal level. As the demand for effective mobile communication strategies intensifies, the realm of SMS marketing tools has blossomed with innovation. From automating campaigns to tracking results, these tools have revolutionized the way brands reach out to their customers.

Welcome to our comprehensive blog on the “Top SMS Marketing Tools” In this digital age where every character matters, we explore the tools that empower businesses to harness the potential of SMS marketing. From automating campaigns to personalizing interactions, these tools offer an array of features to enhance your outreach strategy.

This blog will navigate you through the best SMS marketing tools available. Join us as we uncover the technology behind impactful messaging and discover how these tools can elevate your marketing endeavors.

Best SMS Marketing Software

S.No	Software	Key Features	Pricing (Starting From)
1	Attentive	Personalized SMS campaigns, advanced segmentation, automation tools	Custom Pricing
2	TextMagic	Bulk SMS, 2-way messaging, API integration	$0.04 per SMS
3	Trumpia	SMS, MMS, email campaigns, smart automation	$94/month
4	SlickText	Drip campaigns, text-to-join, list growth tools	$29/month
5	Message Launch	Event reminders, real-time analytics, contact management	$49/month
6	Omnisend	Omnichannel marketing (SMS + Email), automation workflows	$16/month
7	SendPulse	SMS, email, chatbots, multi-channel campaigns	$6.4 per 100 SMS
8	JookSMS	Global SMS delivery, scheduling, reporting tools	$25/month
9	EZ Texting	Text alerts, MMS marketing, integrations with CRM	$25/month
10	Birdeye	SMS campaigns, review management, customer engagement tools	Custom Pricing

Attentive

Website	www.attentive.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Personalized mobile messaging

Attentive is a mobile marketing platform that specializes in SMS marketing and personalized messaging. It enables businesses to engage with their customers through targeted and personalized text message campaigns. By using customer data and behavior insights, Attentive helps businesses create and deliver relevant and timely messages to their audience. This platform is particularly effective for e-commerce, retail, and other industries looking to enhance customer engagement and drive sales through mobile messaging strategies.

Features of Attentive

With the Attentive SMS marketing tool, users can easily create and send messages in just a few steps. The tool facilitates templates and automation features to help launch SMS campaigns.
Users can use mobile keyword opt-in to build an SMS list. Customers can text a keyword to a dedicated number to subscribe to their SMS list.
With the segmentation feature, Attentive lets users categorize their SMS subscribers based on specific tags or attributes.
With the Attentive AI feature, users can access robust automation capabilities for creating automated SMS workflows triggered by particular events.

Attentive – Conversational SMS Marketing Platform

Attentive Pros	Attentive Cons
The platform is easy to use and effective for SMS marketing campaigns.	Needs stronger integration with third-party platforms like Klaviyo, Mailchimp, etc.
Attentive offers impressive customer service.	Limited customer segmentation available.
Offers premium features with a user-friendly interface.	Difficult for users to make edits to SMS campaigns.
Attentive University series provides valuable learning from industry influencers.	Limited analytics restrict full customization and targeting.

Attentive Pricing

Attentive offers custom pricing plans. Please contact vendor for pricing details.

TextMagic

Website	www.textmagic.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Getting started quickly with an SMS service

TextMagic offers a comprehensive business text messaging solution, facilitating the bulk sending of notifications, alerts, reminders, confirmations, and SMS marketing campaigns. It empowers companies to schedule and dispatch SMS messages in bulk as required. The tool also provides a convenient categorization and list system for sorting contacts, enabling effective customer segmentation. Additionally, TextMagic enhances contact list growth through user-friendly subscribe forms that capture website visitor details.

The platform accommodates messages of up to 918 characters, surpassing the standard 160-character limit. It further offers the option to attach Word or PDF files and images to messages. The automation of incoming SMS processing is facilitated by customizable rules and auto-replies, with the seamless addition of new subscribers to the contact list.

Features of TextMagic

Send Text Online features enable users to send a text online to their staff and customers and import contacts, and manage lists through the TextMagic account.
Zapier SMS Integrations feature can connect TextMagic with third-party applications to automate businesses.
The platform’s Email to SMS feature allows users to send texts from an email by converting an email into a text message and delivering it.
The Schedule Text Messages feature can schedule important SMS reminders, campaigns, alerts, and notifications online.

TextMagic Pros	TextMagic Cons
The billing structure of TextMagic comes with an auto balance.	Sometimes, uploading contacts by pasting leads to incorrect name entries.
User-friendly interface, easy to use and navigate.	The platform offers poor customer service.
Allows converting emails into text messages and sending as SMS.	Contact management functionality can be simplified.
Users can easily and quickly import contact lists.	The application is only available on the browser.

TextMagic Pricing

Plan for United States	Price per text
Text messages	$0.049 USD
MMS	$0.08 USD
Lookup	$0.04 USD

Start Using Textmagic Now

Trumpia

Website	www.trumpia.com
Rating	4.3 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Multichannel SMS Marketing & Text Messaging Automation

Trumpia is a multi-channel marketing automation platform that enables businesses to engage with their customers through various communication channels, including SMS, MMS, email, voice, and social media. It offers a comprehensive suite of tools for creating and managing targeted marketing campaigns, sending personalized messages, and automating customer interactions. With features like mobile keywords, automated workflows, and detailed analytics, Trumpia helps businesses enhance their customer engagement and drive results through effective and integrated communication strategies. It caters to industries such as retail, hospitality, healthcare, and more, providing a unified platform for reaching and connecting with customers across different channels.

Features of Trumpia

With the Mobile Keywords feature, users’ subscribers can text to opt-in for their messages, and Trumpia automatically captures and stores their phone numbers in the users’ database.
Online Sign-up Pages is another feature that lets contacts opt into a user’s messaging program by filling out an online form.
The Trumpia Import Contact feature makes it easy to add subscribers’ contact information into its system enabling users to use it with its texting software features.
The platform’s Data Capture feature allows users to text questions to their subscribers and automatically capture their responses in the database.
QR Codes feature facilitates unique barcodes, making it easier for subscribers to opt in by scanning them with their phones.

Trumpia Pros	Trumpia Cons
The platform is simple and easy to use for even beginners.	Lacks the feature to send opt-ins directly to the user’s email address.
Many small businesses find Trumpia cost-effective.	API functionality is not easy to set up with CRM.
Easy to pull text opt-ins and opt-outs from the platform.	Can be expensive for large organizations sending many texts per month.
Seamlessly blends multiple channels to reach customers.	Occasional outages and no alerts for failed monthly payment processing.

Trumpia Pricing

Plan	Yearly Price	Monthly Price
Core	$94/month	$118/month
Advance	$159/month	$199/month

SlickText

Website	www.slicktext.com
Rating	4.9 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Collecting phone numbers and advanced marketing

SlickText is a user-friendly SMS marketing platform that provides businesses with tools to create and manage effective SMS marketing campaigns. It offers an intuitive interface that allows users to easily navigate and utilize the platform without requiring assistance from sales representatives. SlickText includes essential features such as text-in keywords, campaign management, autoresponders, and more.

Prominent organizations such as ESPN and FedEx have adopted SlickText for their SMS marketing needs, underscoring its reliability and effectiveness. Overall, SlickText serves as a practical solution for businesses seeking to leverage SMS marketing for customer engagement and communication.

Features of SlickText

Subscriber List Building feature provides users access to various subscriber list-building options, including keywords, opt-in links, web forms, marketing flyers, etc.
With the Segmentation feature, businesses can send highly targeted, relevant text messages to segmented customers.
Users can effortlessly create messages in SlickText by creating unlimited custom fields, promo codes, and coupons.
Campaign Building feature provides users access to several types of campaigns, including custom campaigns, surveys, drip campaigns, and promotions.
With the platform’s Two-Way Conversations feature, businesses can have one-on-one engagement with their subscribers.

SlickText Pros	SlickText Cons
The platform’s web forms are highly effective in capturing subscribers’ information.	It’s one of the most expensive SMS marketing tools.
Offers unlimited custom fields for better segmentation and personalization.	Not as specialized for e-commerce businesses compared to other SMS marketing solutions.
SlickText’s analytics provide detailed reports for every campaign and automation.	Limited native integrations apart from Zapier.
Users can schedule texts to be sent at their preferred times.	Poor customer support, including issues with canceling accounts.

SlickText Pricing

Plan	Price
14 Days Trial	Free
The Basic	$29/month
The Step Up	$49/month
The Lil Bro	$79/month
The Big Bro	$139/month
The Boss	$189/month
The Albatross	$350/month
The Whale	$750/month
The Monstro	$1250/month
Enterprise	Custom Pricing

Message Launch

Website	www.messagelaunch.com
Rating	NA
Free Trial	Available
Platforms Supported	Web
Best For	Managing email and text marketing campaigns

Message Launch is a comprehensive SMS marketing tool that empowers businesses to create and execute effective mobile marketing campaigns. It provides a wide range of features, including automation, personalization, and audience segmentation, to help businesses engage with their customers through targeted text messaging. Among its dynamic SMS capabilities are keywords, reminders, and mass texting, streamlining marketing efforts.

Message Launch enables users to design and send messages, set up automated responses, and track campaign performance. It caters to various industries and businesses of different sizes, offering a user-friendly platform to enhance customer communication and drive results through SMS marketing strategies.

Features of Message Launch

Appointment Reminder Text allows users to automatically send highly targeted and relevant messages to their customers to remind them of an appointment or event.
The auto Response feature of Message Launch sends an automated text message response when a customer texts in the user’s keyword.
The platform’s Click-Through Tracking feature allows users to embed links into their messages and track whether a subscriber clicked it.
With Text Message Drip Campaign, users can access a collection of time-based triggers and actions to initiate a text message to be sent automatically.
The Mass Texting feature enables users to send a targeted message to many people.

Message Launch Pros	Message Launch Cons
Message Launch is an affordable SMS marketing solution.	Message Launch can improve its customer service.
The platform allows businesses to send and receive texts and emails.	Many beginners find it relatively difficult to understand the platform’s functionalities.
Businesses can send laser-targeted messages to cater to subscribers’ interests.	The platform lacks powerful integrations with third-party applications.
Users can quickly build their contact database and automatically capture more information.

Message Launch Pricing

Plan	Yearly Price	Monthly Price
Mercury	$8.99/month	$9.99/month
Venus	$17.99/month	$19.99/month
Neptne	$44.99/month	$49.99/month
Jupitor	$89.99/month	$99.99/month
Large Plans	Custom Pricing	Custom Pricing

Omnisend

Website	www.omnisend.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Automated email and SMS marketing campaigns

While Omnisend is primarily known for its email marketing and automation capabilities, it also extends its services to text message marketing.

It offers a comprehensive set of tools to create, automate, and optimize marketing campaigns across various channels, including email and SMS. Omnisend enables businesses to segment their audience, personalize messages, and send targeted campaigns to improve customer engagement and drive sales.

With features like automation workflows, product recommendations, and abandoned cart recovery, Omnisend aims to enhance the effectiveness of e-commerce marketing efforts. It provides a unified platform for businesses to create a seamless customer experience and maximize their marketing impact in the e-commerce realm. Omnisend is one of the best free SMS marketing software.

Features of Omnisend

Omnisend’s Automation Library has pre-built workflows for each step of businesses’ customer journey, and its drag & drop workflow editing makes sequencing easy to adjust and visualize.
Segmentation features use contact data to personalize user messages, improve targeting, and increase conversions.
Popups and Forms feature enables users to capture their visitors’ contact details with customizable, TCPA & GDPR compliant forms.
With the Reporting feature, users can view their aggregate sales, performance metrics, and detailed, automated reports.

Omnisend Pros	Omnisend Cons
The platform provides a campaign booster to help businesses improve open and click rates.	Only the Enterprise plan offers unlimited users and email options.
Omnisend is a perfect tool for gathering post-sale customer feedback.	It can be initially tricky to set up Omnisend.
Businesses can reduce manual tasks by using pre-built marketing automation workflows.	The platform can offer more sample templates and campaigns.
Omnisend facilitates integrated SMS automation.	Sometimes, the product picker might not work when using the tool.

Omnisend Pricing

Plan	Price
Free	$0
Standard	$16/month
Pro	$59/month

Try Omisend For Free Now

SendPulse

Website	Sendpulse.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email, web push, SMS and Facebook chatbots on one platform

SendPulse is a comprehensive marketing automation platform that enables businesses to engage with their audience through various communication channels. It offers tools for email marketing, SMS marketing, web push notifications, and more. With SendPulse, businesses can create and manage integrated marketing campaigns that combine different communication channels to reach their target audience effectively. The platform also provides features like automation, personalization, and analytics to optimize campaign performance. Whether you’re focused on email campaigns, SMS notifications, or web push messages, SendPulse offers a unified solution to enhance customer engagement and drive results across multiple channels.

Features of SendPulse

Sender name features help businesses improve brand awareness by sending SMS campaigns comprising a sender name.
With the Personalized SMS feature, users can add the recipient’s name and other information to each SMS and customize them.
Users can evaluate the results of their SMS campaigns by analyzing the statistics on opening and delivering each message they send out.
API Integration feature allows users to use the platform’s API to integrate SMS messaging with their website, software, or CRM system.
With SMS Autoresponders, businesses can reach customers at multiple touchpoints while implementing a multichannel marketing strategy.

SendPulse Pros	SendPulse Cons
SendPulse enables users to deliver messages in any language to more than 1,000 mobile operators worldwide.	The platform’s drag-and-drop editor lacks some functionalities.
Users find SendPulse super easy to use.	SendPulse offers fewer pre-loaded templates.
The SMS marketing application offers fast and excellent customer support.	Initially, the platform can take a lot of time to approve emails.
SendPulse is a budget-friendly SMS marketing solution.	SendPulse’s API functionality is very complicated.

SendPulse Pricing

Plan	Yearly Price	Monthly Price
Free	Up to 500 subscribers	Up to 500 subscribers
Standard	$6.40/month	$8/month
Pro	$7.68/month	$9.60/month
Enterprise	$10.75/month	$13.44/month

JookSMS

Website	www.jooksms.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Bulk messaging and contact management

JookSMS is a user-friendly SMS marketing tool that empowers businesses to easily manage and execute their SMS marketing campaigns. It offers features like bulk messaging and contact management, allowing businesses to efficiently communicate with their audience. JookSMS aims to simplify the process of reaching customers through text messages, making it a practical solution for businesses looking to engage their audience through SMS marketing strategies.

Numerous businesses employ JookSMS as their preferred SMS text messaging platform, driving business growth through effective communication strategies.

Features of JookSMS

API Integrations feature allows users to integrate JookSMS with their websites or applications.
The platform’s Shortlink feature helps users keep track of their SMS campaign conversions.
The Widgets feature allows users to use the platform’s white label widget on their websites to let visitors sign up for their SMS list.
JookSMS’ Triggers feature allows users to receive an email when they get an SMS from their VIP client. It can also send an auto-reply to the customers.
The Mass Texting feature allows users to send a customized text to many people.

JookSMS Pros	JookSMS Cons
The platform doesn’t allow spam; users can expect their SMS to be received on their contact phone.	Minor bugs tend to pop up from time to time when using JookSMS.
JookSMS offers one-on-one assistance in setting up users when they are having difficulties.	The platform facilitates limited integrations.
The platform offers a 30-day free trial to its users.	It might not be compatible with large enterprises’ SMS campaigns.
Businesses can kick start their marketing campaign with SMS marketing by availing discounted rates on bulk SMS.

JookSMS Pricing

Plan	Yearly Price	Monthly Price
Prepaid	Starting From $0.026 Per SMS	Starting From $0.026 Per SMS
Basic	$275 ($0.024 Per SMS)	$25 ($0.024 Per SMS)
Gold	$550 ($0.022 Per SMS)	$50 ($0.022 Per SMS)

EZ Texting

Website	www.eztexting.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Mobile
Best For	Text alerts, MMS marketing, and CRM integrations

EZ Texting is popular for its simple interface and strong SMS marketing features. It helps businesses create and manage successful campaigns with tools like mass texting, MMS, keyword campaigns, and detailed analytics.

Key Features

Bulk SMS and MMS messaging
Keyword-based campaigns for audience engagement
Contact segmentation and list management
Scheduled messaging and reminders
Integration with CRM and other marketing tools

EZ Texting Pros	EZ Texting Cons
Easy to use with various effective SMS marketing tools	Costs can increase significantly with higher volume usage
Supports keyword campaigns and CRM integrations	Limited advanced automation compared to some competitors
Offers customizable templates for quick campaign setup	International messaging options are restricted in certain plans
Provides strong analytics and reporting for performance tracking	Some features require higher-tier plans to access fully

Pricing

Plan	Yearly Price	Monthly Price
Value	$240 ($20/month)	$24/month
Essentials	$480 ($40/month)	$49/month
Premium	$720 ($60/month)	$79/month
Custom	Custom Pricing (Contact Sales)	Custom Pricing (Contact Sales)

Birdeye

Website	www.birdeye.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Mobile
Best For	SMS campaigns, customer reviews, and engagement management

Birdeye is an all-in-one platform that helps businesses improve customer engagement and reputation management through SMS. It offers a unified inbox to manage conversations, pre-made templates for mass messaging, and two-way texting to increase customer loyalty.

Key Features

Collect customer feedback
Sentiment analysis for better insights
Custom reports and dashboards
Contact management
3,000+ integrations
Mobile app support

Birdeye Pros	Birdeye Cons
Easy-to-use interface with powerful engagement tools	Pricing is not transparent and may be expensive for small businesses
Supports mass and two-way messaging	Advanced features can have a learning curve
Strong integrations with multiple platforms	Limited customization in lower plans
Great for managing online reviews and reputation	Some integrations require higher-tier subscriptions

Pricing

Plan	Yearly Price	Monthly Price
Starter	$299/month (billed annually)	$389/month (billed monthly))
Growth	$349/month (billed annually)	$454/month (billed monthly)
Dominate	$449/month (billed annually)	$584/month (billed monthly)

Conclusion

As we wrap up our exploration of SMS marketing tools, we’ve learned how they can make a big difference. These tools allow businesses to connect with people directly on their phones, sending messages that matter. Whether it’s special offers or reminders, these tools offer lots of ways to talk to customers. Remember, even though our journey ends here, the power of SMS marketing keeps going. It’s all about staying connected and making things happen in today’s fast digital world.

FAQ

What is SMS marketing?

SMS marketing involves using text messages to communicate with customers, delivering promotions, alerts, reminders, and more directly to their mobile devices.

Why should businesses use SMS marketing software?

SMS marketing software offer efficient ways to reach customers instantly, engage them with personalized messages, and drive conversions.

How to use SMS marketing software?

To use SMS marketing software, create campaigns, import contacts, compose personalized messages, and schedule or send messages to engage your audience effectively.

Is SMS marketing effective?

Yes, SMS marketing can be highly effective in engaging customers with immediate, concise, and personalized messages.

How do I choose the right SMS marketing software for my business?

Consider factors such as your business size, budget, required features, and ease of use when selecting a SMS marketing software that aligns with your needs.

What is the best time to send SMS for marketing or campaign?

The best time to send SMS for marketing or a campaign is typically during mid-morning or early afternoon on weekdays, avoiding late evenings and weekends for optimal engagement.

What makes a great SMS app?

A great SMS app offers user-friendly interface, automation capabilities, personalization options, analytics, and the ability to manage contacts efficiently.

August 6, 2025

12 Best Adspying Tools for Digital Marketers in 2022
Competition is what keeps us going and pumped up to do better, be it in the physical world or the digital one. Lately, the competition we face in both of these worlds seems to be growing exponentially, as does the will to stay ahead. Digital marketing is one of the domains where staying ahead of your rivals is extremely important, not just to generate greater revenue, but sometimes to even stay relevant. This is where Ad Spying comes in.

Ad Spying is a method of keeping tabs on your competitors to know their keyword strategy, tracking and comparing SEO rankings among your rivals, along with viewing and monitoring your competitor’s ads. Ad Spying tools help digital marketers with exactly the same regime, acting as a tracking tool, gathering data on your competitor’s marketing strategy.

What are Ad Spying Tools?

Ad Spying tools are built for Digital Marketers who wish to track their competitor’s keyword strategies, compare their SEO rankings, and monitor their ads to help develop better strategies. These tools even notify you if any of your competitors use a keyword that you added, or even if there is a change in your position in the ad rank. Depending on some specific keywords and your settings, Ad Spying tools run several times a day, and offer you a comprehensive view of the search results, comparing you with your competitors.

There are a lot of Ad Spying tools that give you different results, with a wide range of data, and it is never easy to choose the one that suits your marketing strategies better. However, comparing some of the best Ad Spying tools, we bring you the list of 10 of the best Ad Spying tools, used by some of the best and most successful content marketers, so you can make your pick.

AdSpyder
AdPlexity
Dropispy
PowerAdSpy
BigSpy
Anstrex
AdSpy
Adbeat
iSpionage
Social Peta
SpyOver
SpyFu

AdSpyder

AdSpyder

AdSpyder is considered one of the most popular ad spying tools out there to spy on your competitor’s ads. Apart from that, it also lets you analyse the competitor’s SEO strategy so that you improve your own conversion rates and increase your revenue. You can analyse their competitor’s Facebook advertising campaigns and can get in-depth information about them. It can help you with the analytical insights of your competitor’s ads and it works on numbers of platforms at the moment, they are Google Search, Google Ecom, Facebook, and Display ads from Yahoo!, GDN, and other popular networks like Bing, YouTube, Instagram and others. This way, you can generate ideas to better your own ads.

AdSpyder Price Plan

Basic Plan $49 Per Month

Premium Plan $99 Per Month

Pro Plan $249 Per month

AdPlexity

AdPlexity

AdPlexity is an ad spying tool that helps you gather all the advertisement information of your competitors within a couple of clicks. Be it the profitable applications that give your rivals an edge or keeping track of your own mobile campaigns and conversion flows, AdPlexity has you covered. To add to that AdPlexity offers various products which you may run on different devices including AdPlexity Push, AdPlexity Mobile, AdPlexity Desktop among others, to make competitor tracking and analysis convenient.

AdPlexity Price Plan

Push and Carriers $129

Mobile and Desktop $149 each

AdPlexity Native $169

Dropispy

Dropispy

Dropispy is a powerful spy tool. Dropispy’s adspy tool is an application for sourcing ads on social media. An Adspy tool collects millions of ads online and allows Dropshippers and e-merchants to search for the best ads that perform well. Therefore, Dropispy allows you to find the best winning products you need in your Dropshipping business. Moreover, due to its various features and numerous filters that are quite relevant, Dropispy software is among the best Adspy tools. It is a real Adspy tool that proves itself in the competitive market in terms of functionality and ad volume.

Dropsipy’s shop spy tool establishes a ranking of the best Dropshipping stores in order to provide you in real-time with information on the strategies used by your competitors. What better strategy than to take advantage of the winning strategies and products of the biggest dropshipping stores in the world?

Dropispy’s Plans Price

Free $0

Premium $29 per month

Business $249 per month

PowerAdSpy

PowerAdSpy

PowerAdSpy is one of the best ad spying tools out there that allows you to view ad campaigns, landing pages, and results just by selecting your target audience. With marketing strategies and tools both changing at an unprecedented rate, PowerAdSpy is the perfect tool marketers can use to keep up. With PowerAdSpy, you can filter the ads to narrow down your search, find the latest ads on any niche with robust algorithms, and focus on engagement oriented details.

PowerAdSpy Price Plan

Basic Plan $49

Standard Plan $99

Premium Plan $149

Platinum Plan $249

Titanium Plan $299

Palladium Plan $349

BigSpy

BigSpy

BigSpy is an AdSpy tool with the ability to extract ads from Facebook, Instagram, Twitter, Pinterest and various other websites and applications with ease. It flaunts a humongous ad base of over a billion ads with powerful search and filtering options. Moreover, BigSpy shows you featured ads picked by intelligent tools along with ad ideas tracked by user searches in real time.

BigSpy Price Plan

Basic Plan $9 Per Month

Pro Plan $99 Per Month

Elite Plan $399 Per Month

Anstrex

Anstrex

Anstrex is an ad intelligence tool for marketers content creators and brand advertisers. While performance marketers and affiliates use Anstrex for native advertising to generate and enhance revenue, brand advertisers use it to learn and compare their advertising strategy with their competitors. Moreover, Anstrex offers various integrations with top tools like Shopify, AliExpress, and AWS.

Anstrex Price Plan

Anstrex Native $69.99 Per Month

Anstrex Push $79.99 Per Month

AdSpy

AdSpy

AdSpy is a powerful ad spying tool with the largest searchable database for Facebook and Instagram ads. It allows you to find ads through keywords, ad texts, URLs and much more incorporating social media data to convert them into competitive insights. The quick and efficient interface with a collection of over 95 million ads in 88 different languages gives you everything you need to create a comprehensive ad campaign.

AdSpy Price Plan

Normal Plan $149 Per Month

Adbeat

Adbeat

Adbeat offers great insights into the digital marketing world and is used by some of the leading brands. It has the ability to turn raw data into competitive information using various data centers and high end servers. Using intelligent web crawlers, data collected by high-end servers, and data visualization, Adbeat helps you know your competitors’ profitable publishers and landing pages. Moreover, you can view insights into your competitors’ performance through ads and ad networks.

Adbeat Price Plan

Standard Plan $249 Per Month

Advanced Plan $399 Per Month

How to Advertise on Hotstar: A Complete Guide

Advertising is a crucial part of every business, it attempts persuade the
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is also important because it not only helps make advertising efforts more
effective, but it also lets you identify opportunities to improve your …

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iSpionage

iSpionage

iSpionage is an ad intelligence and spying tool for marketers to drive targeted traffic, generate leads, and increase conversion rates. iSpionage allows you to do comprehensive competitor analysis with PPC keywords, user journey reports, keyword grouping and landing page snapshots. In other words, iSpionage allows you to identify your top competitors and advertisers and helps you learn from them.

iSpionage offers 3 different pricing plans, called the Starter plan, the Professional plan, and the Advanced plan, that cost $59, $99, and $299 per month respectively. It also offers an Enterprise plan that offers custom solutions and pricing based on the plan.

iSpionage Price Plan

Starter Plan $59 Per Month

Professional Plan $99 Per Month

Advanced Plan $299 Per Month

Social Peta

SocialPeta

Social Peta is an ad intelligence platform for monitoring top ads and products. It covers over 70 channels including some giants like Facebook, YouTube, and Twitter. Social Peta has a database of over 5 million global advertisers, for multi-dimensional analysis and marketing grasp. Be it getting creative ideas from Ad Creative Spy, or insights into the Ad costs of platforms, Social Peta allows you to monitor your competitors’ marketing strategy to get the best results. Moreover, real-time updates of intelligence information allow you to stay ahead of your peers.

SpyOver

SpyOver

SpyOver is a native monitoring and analysis platform that helps you monitor your competitors’ ads and analyse native ads. With SpyOver you have the freedom to search by keyword, landing text, and even publishers, while you also get visual statistical analysis of your competitors’ ad campaigns. Moreover, you can find new trends and download ads and landing pages while also saving time and money.

SpyOver Price Plan

Tarif Professional $1499 Per Month

Tarif Corporate $299 Per Month

SpyFu

SpyFu

SpyFu is a robust and all-around ad spying and intelligence tool that monitors every keyword, organic rank, and ad variatio that the user wants to view. Its recommendations drive suggests trending ad ideas to embed in your Google Ads campaigns, while real-time rank monitoring allows you to find your search rankings on different web browsers. Moreover, the PPC competitor research serves as a keyword spy tool to help with ad campaigns.

SpyFu offers a Basic plan, a Professional plan and a Team plan, which cost $33, $58, and $199 per month respectively when paid annually, while $39, $79, and $299 per month respectively when paid monthly. While all plans offer unlimited search results, data exports, and domain overviews, they offer varying numbers of weekly tracked keyword rankings and sales leads.

SpyFu Price Plan

Basic Plan $39 Per Month

Professional Plan $79 Per Month

Team Plan $299 Per Month

Conclusion

While there are many Ad Spying and Intelligence tools out there, different tools focus on different niches. Tools like SpyFu and iSpionage focus more on analyzing competitors’ ad campaigns, while others like Anstrex and Social Peta are more oriented towards offering insights into keyword analysis and ads on social channels. So the choice of the perfect Ad Spying tool totally depends on your campaign strategy.

FAQs

What is Ad Spying tools?

Ad Spying tools are built for Digital Marketers who wish to track their competitor’s keyword strategies, compare their SEO rankings, and monitor their ads to help develop better strategies.

What are some best Ad spying tools?

Some of the best Ad spying tools are:
- AdSpyder
- AdPlexity
- PowerAdSpy
- BigSpy
- Anstrex
- AdSpy
- Adbeat
- iSpionage
- Social Peta
- SpyOver
- SpyFu
Is there any tool to spy on FB ads?

Anstrex is a Facebook Ads Spy Tool where you can spy on your competitor’s Facebook ads.
May 10, 2022
Top 10 Best Free & Paid Online Digital Marketing Courses in 2022
At a time like this, if a business has to survive in this world, then they need a strong marketing game and right now, if a business is not into digital marketing, then they are missing out a lot. Digital marketing has now become the main part of a marketing strategy for any kind of business.

Let’s be honest, if your business is not out there on the internet, then you are not even in the competition. We live in a world where the invention of the internet has changed everything. There is hardly anyone who is not on the internet, so marketing here is important to truly entice your customers.

Digital Marketing is not something that can be done, just because you want it to. If you want to properly market your business on the internet, you need to learn the art of digital marketing. It is a form of marketing where the internet and digital technologies are used to advertise the products or services of a business.

Digital marketing is also known as online marketing and they are done through social media, email, search engines, and websites. Digital marketing helps in finding a potential customer of a business through the internet and other digital mediums.

Various courses are available on digital marketing all around, especially online courses. In this article, we will talk about the top Digital marketing courses that one could take to master the art of marketing on the internet. So let’s get right into the business.

The rise of digital marketing has led to a rise in digital marketing courses as well. Some of the best online digital marketing courses are listed down below:

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

1. Udacity: Become A Digital Marketer
2. LinkedIn Learning: Social Media Marketing For Small Business
3. edX: Digital Branding And Engagement
4. Springboard: Search Engine Optimization
5. Google Digital Garage: Fundamentals of Digital Marketing
6. Google Analytics Academy: Advanced Google Analytics
7. Udemy: The Complete Digital Marketing Course
8. Illinois and Coursera: Digital Media and Marketing Strategy
9. University Of California Davis: The Strategy of Content Marketing
10. Alison: Copywriting For Conversions

1. Udacity: Become A Digital Marketer

Course Fees- ₹58,257

Course Duration- 3 Months

Udacity: Become A Digital Marketer

This course is considered as a nanodegree and provides three months time to complete it. It consists of a number of topics that you can learn from this course. It includes learning about the basics of marketing, content strategy, and social media marketing. Not only that here but lessons are also given on how to make a successful email campaign.

Skills covered in Udacity: Become A Digital Marketer are:
- Content Strategy
- Social Media Marketing
- Social Media advertising
- Google ads
- SEO
- Email marketing
- Display advertising
- Google Analytics
2. LinkedIn Learning: Social Media Marketing For Small Business

Course Fees- ₹1150

Course Duration- 1hr

LinkedIn Learning: Social media Marketing for Small Business

This course is a blessing for those who want to make their small business presence known on social media. The topics that are covered in this short course of 1 hour are SEO strategies, creating social media plans, and basing the usage of SEO on customer behaviour. This way a proper and strong relationship can be formed with the consumers. The popularity of this course lies in its short time of completion and elaborative modules of instructions.

Skills covered in LinkedIn Learning: Social Media Marketing For Small Business are:
- Social media marketing
- Small business marketing
3. edX: Digital Branding And Engagement

Course Fees- ₹7,489

Course Duration- 4 weeks

edX: Digital Branding and Engagement

This course is free to learn for everyone, it mainly focuses on teaching the learners how to increase their brand awareness by interacting with the consumers with their brands.

Brand awareness needs two-way communication between the curiousness and its consumers, this course mainly tries to teach to have proper communication by realizing the shift to digital communication, creating engaging content, learning to control the challenges that one faces while communicating online.

Apart from that, through the help of this course, one can learn how to spread their main message properly online. There are two ways to enrol for this course Verified track which will cost you ₹7,489 which includes certificates and assignments & exams, and the Audit track which is free but does not include certificates and assignments & exams.

Skills covered in edX: Digital Branding And Engagement are:
- Content Marketing
- Owned Media Assets
- Earned Media
4. Springboard: Search Engine Optimization

Course Fees- Free

Course Duration- 44+ Hours

Springboard: Search Engine Optimization

This course is perfect for those who want to learn about Search Engine Optimization (SEO). Here, one can learn the basics of SEO and can understand how they can drive traffic to their website.

This course also covers some other topics like link building, keyword research, and on-page optimization. It also gives you an option to track your SEO performance. This course gives out in-depth knowledge regarding SEO to the course takers. The course does not include video lectures, it has blogs of the industry experts such as Neil Patel, Searchengineland, Yoast etc.

Springboard: Search Engine Optimization Course

Skills covered in Springboard: Search Engine Optimization are:
- Keyword research & Content planning
- On-page optimization
- Technical SEO
- Link building
- Results & Reporting
5. Google Digital Garage: Fundamentals of Digital Marketing

Course Fees- Free

Course Duration- 40 Hours

Google Digital Garage: Fundamentals of Digital Marketing

Accredited by Interactive Advertising Bureau Europe and is also accredited by Open University, it is a very popular digital marketing course as it gives out 26 modules.

Among those modules, one can learn about building the business presence on the web, learning and planning about online business strategy, and search marketing. It’s a time-consuming course and requires 40 hours for its completion, this course is free and provides a certificate as well.

Skills covered in Springboard: Search Engine Optimization are:
- Business strategy
- Content marketing
- E-commerce
- Email marketing
- Local marketing
- SEO
- SEM
- Web optimisation
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6. Google Analytics Academy: Advanced Google Analytics

Course Fees- Free

Course Duration- 6 Hours

Google Analytics Academy: Advanced Google Analytics

This course by Google teaches you all about collecting and processing data, how it can be collected and how it can be converted into reports that are readable. Here one can also learn about dynamic remarketing. Apart from that, one gets to explore different areas like segmentation, channel reports, and audience reports as well.

Skills covered in Google Analytics Academy: Advanced Google Analytics are:
- Custom Dimensions
- Custom Metrics
- Event Tracking
- Segmentation
7. Udemy: The Complete Digital Marketing Course

Course Fees- ₹455 to ₹3499

Course Duration- 6 Hours

Udemy: The Complete Digital Marketing Course

This course consists of 12 individual lessons that cover different digital marketing topics. It includes learning how to build a WordPress website. Apart from that email marketing, social media marketing, Google AdWords, copywriting, and other different topics can be learned in this course. More than 36 articles and resources are available in this course to study.

Skills covered in Udemy: The Complete Digital Marketing Course are:
- Market Research
- WordPress
- Email Marketing
- Copywriting
- SEO (Search Engine Optimisation)
- YouTube Marketing
- Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora)
- Linkedin Marketing
- App Marketing
- Google Adwords
- Facebook Ads
- Google Analytics
8. Illinois and Coursera: Digital Media and Marketing Strategy

Course Fees- Free

Course Duration- 20 Hours

Illinois and Coursera: Digital Media and Marketing Strategies

This course teaches you to create a proper digital marketing campaign. The topics that are covered in this course are social media strategy, email marketing, and video marketing. One also gets to learn about mobile marketing. This is a free course offered by Coursera without certification. As like other courses of Coursera you have to pay for the certificate.

Skills covered in Illinois and Coursera: Digital Media and Marketing Strategy are:
- Digital Marketing
- Social Media
- Content Marketing
- Search marketing
- Brand Communication
9. University Of California Davis: The Strategy of Content Marketing

Course Fees- Free

Course Duration- 19 Hours

University Of California Davis: The Strategy of Content Marketing

This is one of the top online digital marketing courses and is offered by Coursera. The main thing about this course is that it mostly focuses on teaching central strategies that will attract consumers online. It is a five-week course and then you can learn to create creative content, effective content marketing strategies, and build an overall professional brand for your business.

Skills covered in University Of California Davis: The Strategy of Content Marketing are:
- Content marketing
- Copywriting
- Management
10. Alison: Copywriting For Conversions

Course Fees- Free

Course Duration- 3 Hours

Alison: Copywriting For Conversions

This course teaches about writing content that can entice consumers. It is for small businesses that focus on selling products and services online. Capturing the attention of the audience is very important and only a good copy can do that, it can create a want for the products or services and that may result in an increase in sales. If you pass the course with 80% then you’ll get to have a certificate.

Skills covered in Alison: Copywriting Fore Conversions are:
- Copywriting
- Lead Generation
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Conclusion

In this age, it is important for every business to make their presence online. This is where one will get their customers from, plus you can interact with them as well. All these can be done only through digital marketing. All the above courses help in making your brand known in the virtual world and making you an expert in digital marketing.

FAQ

Which is the best course in digital marketing?

There are plenty of courses available in the market but if you want to get into digital marketing try Free courses provided by Google and Semrush.

What is Digital Marketing?

Digital marketing is a form of marketing where the internet and digital technologies are used to advertise the products or services of a business.

Is Digital Marketing a good career?

Yes, it is a good career and is best suited for people who have creative and analytical skills.

What is the salary of a digital marketer?

An average digital marketer earns around Rs 5 lakh per annum in India.
February 15, 2022
How to Hire a Freelance Digital Marketer for Your Startup?
Hiring a freelance digital marketer has become common now. With the increase in the number of active internet users, the larger share of people are shifting online and hence companies or startups are moving towards digital marketing.

Digital Marketing is the marketing of products and services with the help of electronic devices and the internet. Digital marketing has been introduced to reach more and more people around the globe creatively. Marketing, unlike the olden times, has reached the peak of advancement by incorporating digital marketing.

The work of a digital marketer is to identify the new digital technologies and use web analytics tools to measure the traffic in a site to optimize marketing campaigns, social media marketing, email marketing, and search advertising.

Thus, startups are keen on hiring freelance digital marketers as they are less expensive and less risky rather than hiring full-time employees who require long-term commitments, bigger paychecks, contracts and benefits. A freelancer can be contracted on an hourly basis to deliver high-quality work in a short span of time.

And in order to find them, you need to search on various online freelancing marketplaces like Upwork, Fiverr, Freelancer, etc. or other platforms like LinkedIn, Indeed, etc. which lets businesses find and hire a potential freelancer.

Now the question comes How to Hire Them?

For that, you need to post a job description on various sites mentioning the work that you want to hire for, skills required, stipend and perks.

The job description must include that he/she must oversee the online marketing strategy of the organization. They must plan and execute digital marketing campaigns and be able to design, maintain and fill in the content for the organization’s website. The job description may include the following day-to-day activities:
1. Develop and manage digital marketing campaigns.
2. To exercise a social media strategy.
3. Manage and maintain the organization’s website.
4. To track and analyze traffic on a website.
5. To fix errors on the website or in the content.
6. Posting videos and audio content on the websites.
7. Create online advertisements and oversee Pay-Per-Click (PPC) ads management.
8. To identify new emerging digital technologies to enhance the business.
9. Attend product launches and networking events.
10. Work on Search Engine Optimization (SEO) of the website.
How to Hire the Right Digital Marketing Agency

What to look for in a Freelance Digital Marketer

Hire a team, not an individual

Every person has boundaries and they can be produced up to a certain perimeter only. The job of marketing demands a candidate with a wide skill set composed of:
- Analytics and Statistics.
- Conversion Optimization.
- Return on Investment.
- Pay-Per-Click.
- App Store Optimization.
- Originality and Innovation.
It is unlikely to find a person who excels in all the above skills. The solution to this problem is to hire a group of freelancers who are proficient in various skills. A diverse team can surpass individual limitations and the combined efforts promise better results for the company.

Self Education

It is important for the hirer as well to self-educate with the basics of digital marketing. Like, learn how to use Inbound Marketing tools like Google Adwords, Google Analytics, Buffer, etc. A basic understanding of digital marketing would help you to communicate better with the applicant. This will also help you to know if the implemented marketing steps are legit or not.

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Search Online

There’s nothing you can’t find online. Freelancers look for opportunities on websites like Internshala as well. You must design an attractive advertisement stating the skillset you are looking for and the perks of working with your startup. The advantage of searching online is that you can read the reviews and ratings of the applicants given by the companies they have worked in the past and their popularity in the marketing field. This helps you select suitable candidates. You can work with a marketing agency or hire a consultant to help you find desired freelance digital marketer. Share the availability of the job on LinkedIn and other social networking sites. This is the most effective method to find freelancers.

Hire a Person with a Plan

No amount of hard work can make up for bad marketing. A digital marketer should be capable of designing a game plan to improve the statistics of the business. By asking questions about their objective towards your company, you can filter out competent applicants from the rest.

Google Your Applicant

Googling your applicant before hiring helps you to find as much information as possible about the applicant.

The online presence of the person you are about to hire plays a tricky role in understanding the applicant’s capability. If his blog or content shows up in one of the first few searches then the marketer is a good investment. Otherwise, you might end up with an inexperienced freelancer.

Referral Marketing

Who understands the toils of the job better than your present employers? Ask them to recommend candidates who they find as the best fit. Reward the employer whose reference is selected for the job. This simple action gives you free advertising without spending a fortune on Google and Facebook ads.

Search Everywhere

The young are high with enthusiasm and ideas. They are not afraid to experiment and are always looking for exposure. You should attend various conferences and meet professionals working in the same field. Get to know them and build your network. This provides future employers and increases the prospects of your company.

Pricing of Freelancers

A freelance digital marketer has flexible working hours so he/she is paid depending on the amount of time they are put in the job or the type of project they are working on. Usually, a startup hires a freelancer to work on single or multiple projects for a short span of time so it’s better to discuss the price with the freelancer.

Conclusion

If you also own a startup, then digital marketing would be a great option for you rather than going for traditional marketing. As it helps the business to reach the targeted audience in a cost-effective and measurable way. You can hire a freelance digital marketer as and when required based on your budget to improve the scalability of your business.

FAQs

How do I hire a digital marketing freelancer?

You can find and hire digital marketing freelancers from various online platforms like:
1. Upwork
2. Freelancer.com
3. Fiverr
4. Freelancermap.com
5. LinkedIn
6. Internshala
7. PeoplePerHour
8. Guru
9. Flexjobs
10. Toptal
11. OnSite
12. Indeed
13. Craigslist
14. VA Networking
How much does a freelance digital marketer cost?

Freelancers’ hourly rates range between $50 and $100. The average hourly rate for a freelancer is more than $100. But you can negotiate with the freelancer as per your budget.

Is digital marketing expensive?

It is not that expensive as traditional marketing. It cuts down your cost and provides a number of advantages that traditional marketing does not. It helps you to reach a larger audience in a cost-effective manner.
September 30, 2021
Qualifications for Becoming a Digital Marketer
Digital marketing may have its own niche sector where the required credentials go beyond basic marketing techniques and innovative skills. If you are considering joining the digital marketing business, learning the skills needed and what digital marketers are doing is a good way to start.

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What is a true definition of digital marketing?

High-level digital marketing applies to ads distributed through digital platforms such as search engines, blogs, social media, email, and smartphone applications. Using these online media platforms, digital marketing is the process by which businesses promote products, services, and brands.

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How does it feel like to be a digital marketer?

With the easy use of social media, digital marketing needs to consider user preferences and motivations, synthesize the analytics, and interact successfully with consumers. See what digital marketing is exactly, why a digital marketer is relevant, how he enters the industry and how he enters.

Digital marketers are responsible for the marketing by one or more digital media outlets of products or brands, such as search engines, social media, e-mails, Blogs, and applications that connect with existing and future consumers.

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How to become a good digital marketer?

1. Writing and editing skills

Content is central to digital marketing. The drafting and editing of blog posts and landing pages are more than just the creation of documents. This includes linking you to the goal population with the accompanying communications and persuading them to act.

2. Social media skills

You may also know social media ever since it first appeared you have been using it. However, a successful digital marketer recognizes that social media is more relevant than frequent and continuous blogging.

Because marketers now use social media to reach their target audiences, the networks have grown greatly to address the demands of digital marketing. Social networking ads, newspapers, hashtags, corporate accounts, communities and more are available. Currently, a lot needs to be learned.

Prepare yourself

3. Understand Design-Based Thinking & Planning

Design Thinking is a concept that essentially refers to a process in which user-centered challenges can be addressed. It literally allows one to learn about large-scale, complicated topics in a human-centered way. Designers and developers probably have such a strategy, but it is useful to learn and apply it if possible even if you are not one.

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4. SEO and SEM Skills

When you don’t meet the right people, a well-published blog post or newsletter is worthless. Note that the techniques responsible for driving traffic to your site include search engine optimization (SEO), and search engine marketing (SEM). Greater knowledge of this ensures that the marketing plans are properly applied.

The algorithm of Google continues to be updated, and the value that keywords can be used has hit a new high. As the global web is rapidly crowded every day, it is important to be informed and completely aware of the new changes and search ranking algorithms.

Challenges

What are their task and duties?

Digital marketers may use the tools of their company to generate a return on investment with organic (Free) or paying platforms.

Digital marketers work to obtain main KPIs for each channel to assess their output accurately through each channel. For example, a search marketer that analyzes traffic on their website and adapts campaigns and tactics accordingly.

Task and responsibilities of Digital Marketers:
- Plans and runs both web, SEO/SEM, marketing software, emails, social media, and promotional campaigns.
- The social media presence is planned, built, and preserved.
- Quality evaluations and reports on all digital marketing strategies and aim assessments (ROI and KPIs).
- Identifies and optimizes expenditure and efficiency based on insights trends and insights.
- Brainstorms digital marketing to build and establish innovative development tactics.
- Plans conduct and measures conversion trials and evaluations.
- Collaborates in the development and optimization of the customer interface for internal staff.
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Qualification of Digital Marketers

Now mainly let us focus on the qualification of a digital marketer:
1. No formal credentials to become a digital marketer are required, but a certification or short course may be helpful.
2. Consider graduation in marketing or business from a Certificate or Baccalaureate.
3. Taking a brief online or on-campus digital marketing course to learn social ads and users’ skills
Key to Success

Conclusion

In summary, while no mandatory work certification is needed for digital marketing, you improve the odds of reaching the digital marketing challenge of your dreams exponentially by enrolling in and pursuing a renowned and well-rounded digital marketing course. Furthermore, you can achieve a real strategic lead on the market by earning qualifications in more advanced fields or competences.

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January 25, 2021