Tag: Digital Banking

  • The Digital Banking Revolution in Rural India: Driving Financial Inclusion Beyond Cash Transactions

    This article has been contributed by Manish Goyal, Chairman and Managing Director at Finkeda

    The peaceful villages and fields of rural India are gradually being disrupted, altering a way of life that has existed for hundreds of years. For so long, businesses in these areas were either reliant exclusively on the feel of crumpled rupees or the trust that came from a handshake. The old way of banking, which often involved filling out long, complicated forms or going to branches that were so far away that it seemed impossible, was very difficult. But today, thanks to a powerful wave of digital transformation driven by pricing and government ambition, barriers are being broken down. This story is about how banking is moving from physical locations to the palm of your hand, bringing millions into the official economy and creating a future where financial inclusion is a basic right, not just a luxury.

    The Foundation of a Digital Economy

    The success of digital banking in rural regions relies on three key elements: Jan Dhan, Aadhaar, and Mobile, often called the JAM Trinity. The Pradhan Mantri Jan Dhan Yojana (PMJDY), started in 2014, aimed to give a bank account to every adult who didn’t have one. These “zero-balance” accounts allowed millions of people to join the formal financial system for the first time. The Aadhaar system provided every citizen with a digital identity, making it easier to open an account without needing a lot of documents. Plus, the fact that mobile phones are available even in faraway villages helped a lot. Together, these three things created a system where people could open a bank account just by using their fingerprints and get banking services from a nearby agent, making banking available to everyone.

    UPI and AePS

    The most noticeable part of this change is the rise of digital payments. The Unified Payments Interface (UPI) is a system that lets people transfer money instantly between bank accounts using an easy mobile app, and it has become super popular. The effectiveness of UPI lies in its simplicity. To transfer or receive money, users just need a mobile number or a unique UPI ID, which cuts out the hassle of complex account numbers and codes. Now, making digital payments is as straightforward as sending a text message. For instance, a farmer can now get paid for their crops directly into their bank account with just one click, and a small shopkeeper can take digital payments from customers using a QR code. The number of UPI transactions has increased a lot, showing how widely accepted it is in rural areas.

    Another thing to note is that the Aadhaar-enabled Payment System (AePS) complements UPI by providing essential financial services to those without smartphones or internet. It allows users to carry out simple banking activities like cash withdrawals or balance inquiries using their Aadhaar number and a fingerprint scanner. Local helpers, called Bank Mitras, use these user-friendly devices to offer a mini banking experience right at the doorstep of villagers. This technology is particularly beneficial for seniors or anyone who finds reading and writing challenging, as it spares them from navigating complex digital platforms.


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    Unlocking Financial Freedom

    Digital Banking Empowers Welfare and Rural Businesses
    Digital Banking Empowers Welfare and Rural Businesses

    The shift to digital banking has completely transformed the way the government manages welfare programs. The Direct Benefit Transfer (DBT) system allows government assistance and benefits to be deposited directly into the bank accounts of those in need.  In the past, this money usually passed through a lot of middlemen, which led to delays and sometimes even misuse. Now, by directly sending money to the bank accounts created under PMJDY, the government has made the process easier and more efficient. This means that a farmer’s crop subsidy, a senior citizen’s pension, or a student’s scholarship is received completely and on time. This easy way of transferring money has not only helped the government save money but has also given people a feeling of security and control over their finances.

    Also, besides what the government is doing, digital banking is helping rural entrepreneurs and small businesses, too. With a real bank account and a record of digital transactions, people can now create a financial history, which helps them get loans. Having access to formal credit is really important for them to grow their businesses or invest in new ideas. A new trend is emerging with small business owners in rural India who are moving away from local moneylenders and are now able to access fair and affordable loans from banks. This marks a significant advancement in creating a more robust and inclusive rural economy.

    The Path Forward

    The transition from traditional banking to online banking in rural India is still underway. Initiatives like UPI and AePS have shown how technology can enhance financial inclusion, but there’s still much more to accomplish. Fintech companies are crucial in providing new, user-friendly apps and services that meet the needs of those in rural areas.

    It’s not just about moving from cash to digital payments. It’s about building a system that enables every Indian, regardless of where they live, to manage their finances, save for the future, and support themselves, which in turn helps the economy of India. The transition to digital banking is linking urban and rural India, creating a future where financial services are available to everyone, not just a select few.


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  • To Democratise Financial Services, WeCredit Joins the Indian Government-Backed ONDC

    In an effort to democratise financial services nationwide, WeCredit, an Udaipur-based firm, has joined the ONDC (Open Network for Digital Commerce) Network, which is supported by the Indian government, as a Buyer App. 

    According to the press note, the strategic integration will make it possible for users—both people and businesses—to easily access lending and borrowing services through the ONDC Network, offering a simplified experience for anyone looking for financial solutions.

    According to WeCredit co-founder Mukul Devpura, the company is excited to be a part of the ONDC Network and sees this as a major chance for investment and expansion within its broader business plan.

    Making an Effort to Streamline the Loan Application Procedure

    The landscape of digital banking has undergone a dramatic change with WeCredit’s admission into the ONDC Network. The firm will concentrate on improving financial accessibility and streamlining the loan application procedure, enabling consumers to more effectively reach their financial objectives.

    The advancement supports ONDC’s overarching goal of promoting a more transparent and inclusive digital economy. Firm is delighted to be a part of a movement that seeks to make e-commerce more equitable and accessible for all people and businesses, regardless of their size or location, as India prepares for a digital revolution. According to Devpura, ONDC is about more than just expanding businesses; it’s also about helping to transform Indian trade by encouraging cooperation, diversity, and creativity.

    Plans to Increase the Range of Products Offered

    WeCredit will first concentrate on credit products as part of its staged strategy, with plans to soon broaden its offerings to include investment options, insurance, and a few retail categories.

    WeCredit will function as a Technology Service Provider (TSP) on the ONDC Network in addition to being a Buyer App. Because of this function, WeCredit may assist companies that want to access the network without having to invest in a large internal IT infrastructure. 

    “ONDC is dedicated to furthering its goals of democratising digital commerce and promoting financial inclusion,” said T Koshy, MD and CEO of ONDC. Both small and large enterprises will be better able to negotiate the digital financial landscape thanks to WeCredit’s capabilities, which will create new avenues for growth and businesses.

    What WeCredit Does?

    WeCredit is a website that offers loans to both people and companies. It gives consumers a platform that enables them to apply for credit cards and loans instantly, with little paperwork and at affordable interest rates. In order to satisfy their credit needs, they concentrate on putting prospective borrowers in touch with various banks and regulated organisations. Over $2.86 billion has been raised by WeCredit and its rivals in 102 investment rounds with 375 investors, according to Tracxn. The competition set consists of three public companies, two acquired companies, and one private unicorn.


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  • BANKIT Success Story – Making Digital Banking Accessible to Everyone

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by BANKIT.

    BANKIT operates on a B2B2C business model to provide banking and financial solutions under one roof. The startup was officially founded in 2010, took seven years to research the market, and launched its first service in 2017. Founded by Amit Nigam and Satyajeet Limaye, BANKIT is all set to become India’s most trusted payment solutions company and create a ‘Millionaire Agents Network’.

    BANKIT focuses to give banking and monetary administrations to underserved individuals who face difficulties in financial offices and are not educated enough. The company’s 50,000+ agents are spread across PAN India across level 2, level 3, and level 4 urban areas and towns to help and furnish clients with banking and monetary offices.

    Walkthrough the exciting journey of BANKIT in this article, with highlights on BANKIT’s business model, how it started, its future plans and more.

    BANKIT – Company Highlights

    Startup Name BANKIT
    Headquarters Noida, Uttar Pradesh, India
    Industry Fintech
    Founder Amit Nigam
    Founded 2010
    Launch Date 2017
    Revenue $15.1 million per year (approx)
    Website bankit.in

    BANKIT – About
    BANKIT – Industry Details
    BANKIT – Startup Story
    BANKIT – Founders and Team
    BANKIT – Name and Logo
    BANKIT – Product and USP
    BANKIT – Business Model and Revenue Model
    BANKIT – Startup Launch & Marketing Strategy
    BANKIT – Growth
    BANKIT – Challenges Faced
    BANKIT – Competitors
    BANKIT – Future Plans

    BANKIT – About

    Being a fintech company, BANKIT operates on a B2B2C business model to provide banking and financial solutions under one roof. It partnered with 15,000 neighbourhood retail stores in tier 2 and tier 3 areas of India, which can offer assisted digital financial services like Domestic Money Transfer, Cash out through APES/ micro ATM, also it has its own Prepaid card apart from additional services in Recharges, Utility Bill payments, loan, Insurance, Travel Booking, etc.

    The company has over 80,000 outlets in 29 states that target to strengthen its presence in tier 2 and tier 3 areas with financial services. Recently, the company launched prepaid card solutions for corporates. Also, the vision of the company is to make a “Millionaire Agents Network” (MAN). It wants to maximize the number of agents who are able to make Rs. 10 lakhs as revenue in a year by delivering various BANKIT services.

    BANKIT – Industry Details

    According to Mr. Amit Nigam, the fintech industry is at the evolving stage to become three times more valuable in the coming 3-5 years. Gladly the government is helping companies to modify their services that add extra creation and strengthen the business. The Indian fintech market is expected to reach a valuation of $150-160 billion by 2025.

    BANKIT – Startup Story

    The journey of BANKIT started with Amit Nigam, who was also one of the founding members of Spice Money. During that journey, he understood the gap in banking requirements in backward areas. Hence, the idea of BANKIT arrived, where he targeted to enable the unbanked and underserved portions of the country by protected, secure, and advantageous banking, finance, and payment arrangements. BANKIT provides the fastest and easiest money transfer to around 400 banks, based on IMPS technology. It provides safe and instant domestic money remittances. The company was founded in 2010, took seven years to analyse the market, identify gaps, and determine the need for banking services in different states, and launched its first service in 2017.

    The founders of BANKIT got in touch with a lot of family members and friends to discuss the idea; many of them gave positive feedback and were impressed by the larger mission that it was to serve. A few of them connected and joined hands, and support was extended in terms of manpower to create an incredible team.


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    BANKIT – Founders and Team

    Amit Nigam - Founder of BANKIT
    Amit Nigam – Founder of BANKIT

    BANKIT is the brainchild of Amit Nigam, a fintech leader with extensive experience of more than 22 years who has worked at the top of management in telecom, FMCG, and fintech companies like Airtel and Aditya Birla Group. Amit serves as the Executive Director and COO at BANKIT. He was also one of the founders of Spice Money. He is an experienced leader with skills in leading direct reports as well as cross-functional teams, justifying new product development investments, determining and documenting new product requirements, developing sales forecasts and product pricing, and launching new products into the marketplace. He also supervises the key management of large-scale projects for the company.

    Whereas, Mr. Satyajeet Limaye, Chief Strategy Officer, works alongside Amit Nigam to lead equity deals on both the buy and sell sides, incubating, challenging strategy, and restructuring revenue streams through strategy and financial analytics.

    BANKIT Logo
    BANKIT Logo

    The team at BANKIT wanted to connect and be relatable to the masses and wanted the name to be relatable with its mission of providing banking and financial services to the last mile.

    BANKIT – Product and USP

    BANKIT offers financial services to clients through its retail channels, outlets, and banking specialists. Monetary Services are effectively accessible at neighborhood shops. Individuals can visit the closest specialists for administrations with no reports. BANKIT is a stage that has various Banking, Financial, and Payment administrations under one roof and it continues to add more to it as indicated by the client’s needs.

    BANKIT focuses on providing banking and financial services to underserved individuals who face difficulties in financial offices and are undereducated. The company’s 50,000+ agents are spread across PAN India across level 2, level 3, and level 4 urban areas/towns to help and furnish clients with banking and monetary offices. It offers B2B2C administrations that address dual-purpose occupations for specialists who offer various types of assistance to buyers and help clients with our quick, simple Banking, Financial, and Payment administrations that require no documentation.

    The USP of BANKIT is its web-based interface and versatile application, which is easy to use and user-friendly for the end customers. Its portal and app are much more secure, authentic, and easy to use, if a customer is registered (prior done any exchange with BANKIT) his cash can be sent with 2-3 ticks just right away. The startup continues to update its app and portal according to the client’s needs. BANKIT has added numerous new administrations and guarantees free miniature advances for its agents, which was of great importance and ended up being helpful for the representatives just as much as for the clients. BANKIT is a solitary stage for various administrations accessible 24×7.

    BANKIT – Business Model and Revenue Model

    Being a fintech organization, BANKIT works on a business-to-business-to-client plan of action to bring banking and monetary arrangements under one roof. It offers financial services like Domestic Money Transfer, and cashouts through APES/miniature ATMs, and has its own prepaid card separate from extra administrations like recharges, utility bill instalments, insurance, travel booking, and so on. Its cutting-edge arrangements are intended to make monetary exchanges consistent, simple, and fast to engage the Agents.

    The company offers types of assistance to the purchasers through its agent organization, and for help like DMT, it charges customers @1% on the settlement business according to RBI rules. Different models like money withdrawals through AePS/mATM, Mobile/DTH/Fastag, recharges, bill payments, protection, CMS, and so on are either through banks or aggregators. BANKIT gets a commission from them, which it gives to the retail channel.


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    BANKIT – Startup Launch & Marketing Strategy

    As BANKIT’s target group is mainly from rural and semi-urban areas, the team approached retailers through direct marketing via sales personnel. The response received from the same proved to be successful and many retailers joined hands with BANKIT.

    The COVID-19 pandemic and induced lockdown forced a lot of migrant workers from urban areas to internally migrate back to their hometowns. BANKIT utilised this opportunity to help these people get opportunities locally and thus get more people on board for its larger mission.

    BANKIT – Growth and Revenue

    Noida-headquartered start-up BANKIT has a presence in 29 states with more than 70,000 correspondents and 50,000 agents. Its significant business comes from Andhra Pradesh, Orissa, Telangana, Bihar, Maharashtra, Uttar Pradesh, Delhi, West Bengal, Tamil Nadu, Gujarat, Rajasthan, etc. The fintech stalwart’s estimated annual revenue is currently $15.1 million per year.


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    BANKIT – Challenges Faced

    The team has experienced a huge number of difficulties all throughout their excursion, but the one prominent one that can be highlighted is its colossal business work during the Coronavirus lockdown.

    At the point when the Coronavirus began influencing the Indian business market, the test was to re-plan the business and showcase systems totally at an ideal opportunity to settle and develop the business. The team was happy that BANKIT was not simply made due in the hardest season of the World yet, in addition, made the greatest business in lockdown as the interest of banking and monetary administrations gathered by buyers and BANKIT was prepared to give something very similar in those difficult occasions.

    Since BANKIT began its first activity, it has seen that organizations have been confronting a few challenges during this pandemic opportunity to support on the lookout however for them, their huge line of administrations assisted BANKIT to cope in this difficult time and spotlight move on sought after administrations like Cash-out help has turned out a distinct advantage for its business. The company has enlisted the greatest income development and exchanges in the midst of the lockdown and has seen an upward pattern for a few of its contributions.

    BANKIT – Competitors

    Some of the prominent competitors of BANKIT are PayNearby, Fino PaymentS Bank and Spice Money.

    BANKIT – Future Plans

    The organization has kept an objective to add 1 lakh+ such outlets in the metropolitan and rustic piece of the country in this monetary year under its channel extension plan. Additionally, the organization is intending to dispatch another line of items and administrations in the coming months.

    BANKIT wants to be the pioneer in the formation of a new India where everyone has access to banking facilities and doesn’t have to struggle for basic banking and financial needs. With the vision to become India’s largest and most trusted payment solutions company, the team is working to open more than 10,000 digital and brand BANKIT stores across the country. The startup aims to translate the vision of the government of digitizing rural India and making new entrepreneurs.

    FAQs

    What is BANKIT?

    BANKIT offers financial services to clients through its retail channels, outlets, and banking specialists. It partnered with 15,000 neighborhood retail stores in tier 2 and tier 3 areas of India, which can offer assisted digital financial services like Domestic Money Transfer, Cash out through APES/ micro ATM, also it has its own Prepaid card apart from additional services in Recharges, Utility Bill payments, loan, Insurance, Travel Booking, etc.

    Who are the founders of BANKIT?

    BANKIT is the brainchild of Amit Nigam. Mr. Satyajeet Limaye, Chief Strategy Officer, works alongside Amit Nigam.

    What is the USP of BANKIT?

    The USP of BANKIT is its web-based interface and versatile application which is easy to use and user-friendly for the end customers. Its portal and app are much more secure, authentic, and easy to use, if a customer is registered (prior done any exchange with BANKIT) his cash can be sent with 2-3 ticks just right away.

    How much is BANKIT’s revenue?

    BANKIT’s estimated annual revenue is currently $15.1 million per year.

    How BANKIT works?

    BANKIT offers financial services to clients through its retail channels, outlets, and banking specialists. Monetary Services are effectively accessible at neighborhood shops. Individuals can visit the closest specialists for administrations with no reports. BANKIT is a stage that has various Banking, Financial, and Payment administrations under one rooftop.

    Is BANKIT safe?

    BANKIT provides the fastest and easiest money transfer to around 400 banks, based on IMPS technology. It provides safe and instant domestic money remittance. Its portal and app are much more secure, authentic, and easy to use.

    Who are the competitors of BANKIT?

    Some of the competitors of BANKIT are PayNearby, Fino Payment banks & Spice Money.