Tag: detergent

Top 8 Best Holi Items/Products of 2024
Our most loved festival is around the corner. Holi, the festival that brings smiles all around and splashes our bodies and minds with the freshest colours of the spring, is here now. Hence, the very first thing that comes to our mind is to shop and rock around. We were truly downright dejected being locked indoors in the wake of the COVID-19 pandemic, but with the start of 2022, things are appearing to be a bit more stable than they were before. However, we are all bound to maintain proper protocols and play the Holi safe this year.

With high spirits and merriment to welcome this beautiful festival, we are more likely encouraged to shop across all channels. This time is best suited for e-commerce companies to expand and experiment with their product range.

Therefore, to start earning passive income, every online entrepreneur’s dream is to find the best Holi items or the home-run products that sell out during this time. So, we will go over the top trending products to sell online. The trending products on this list have some of the highest gross merchandise value and are regarded as the best items in Holi. They have thus also been sourced by Flipkart, Myntra, Amazon, and many online platforms during this time.

Now, getting into the details of the top-selling products during Holi, let us first understand the basic requirements.
- Make safe delivery a priority
- Clean packaging
- Identify potential hazards and evaluate the risks
- Be particular about choosing the right product for sale
- Ensure that your products meet customer requirements
- Stick to the commitments
While people mostly want to celebrate and buy anything that they like, few products sell better than others during this period. Let us look at the most popular products during Holi.

Herbal Colors

Holi Herbal Colour – Best Holi Products

When we think of Holi, we think of colours. However, all we have got in the name of colours in markets are hard chemicals like rubber and plastic. People nowadays are way smarter than before, and they know well what to purchase and what not to. This is why more and more people are rejecting the earlier colours and their brands and instead choosing herbal or organic colours. Hence, selling natural colours will be a boon for your business strategy. This way, you can also contribute a lot to the environment. These colours are eco-friendly and chemical-free products that are sustainable for us and our planet.

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Stain removal detergents

Detergent – Best Holi Products

Who doesn’t like to look colourful in Holi? Most of us like right? But what about the stained clothes that can’t be worn again? Pathetic is their fate, is it?

No, because we have stain removal detergents like Surf Excel, Tide, Vanish and other products manufactured by Hindustan Unilever and other companies. These will be in high demand during the festival of Holi. Assume your customers spill colours all over their clothes, but with the assurance of your products, they can stay away from the discomfort of stain-repellant clothes.

Skincare & Haircare Products

Skincare Products – Best Holi Products

The daily skincare routine can be interrupted by the festival of Holi. Unless we are using herbal colours, other Holi colours expose our skin to harsh chemicals, thereby leaving harsh effects on our skin. The same damage might happen to our hair as well. In such a case, skincare and haircare products are an absolute match. Products such as cleansers, lotions, hair oil, and lip balms will thus be in high demand before the upcoming festival.

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Waterproof Gadgets & Accessories

Best Holi Products on Amazon

How beautiful would it be to capture the colourful waters right through them and from the midst of the activities? So, to enjoy all of the fun of the Holi celebrations, you would probably want to pick up waterproof gadgets. This is why selling products in this category can be a big hit.

Products like waterproof mobile cases, waterproof watches/fitness bands, waterproof Bluetooth speakers, GoPro cameras, waterproof camera pouches, waterproof earphones, and many more can be included in the list. Let your customers enjoy a colourful Holi and pack in all these electronic gadgets that are happy even with water all over them.

Holi Gift Hampers

Holi Gift Hamper – Best Holi Products

Holi, being an ancient festival, is deeply rooted in traditions. Now, as the tradition goes, gifting in Holi is counted as a blessing. Also, gifting your dear ones has been a trend for many. Hence, selling gift hampers right before the festival is surely going to attract a huge crowd. These hampers can range from new clothes to Holi balloons, chocolates, sweets, namkeens, and more to go with the festive vibes.

Water Gun or Pichkari

Water Gun or Pichkari – Best Holi Products

Do you have fond memories of those hot summer months when you and your friends would play for hours on end, trying to beat the heat with Pichkari water guns? If you want to give your loved ones the same kind of joy and excitement, consider getting them the Water Blaster Gun, one of the best Holi products made of high-quality plastic. With its sturdy construction and powerful water stream, this toy is sure to provide hours of fun and entertainment.

Sweets/Chocolates

Sweets/Chocolates – Best Holi Products

Holi, the festival of colours, is a time of joy, friendship, and togetherness. And what better way to celebrate this colourful festival than by indulging in a box of delicious sweets and gujias? These mouth-watering delicacies are an essential part of Holi celebrations, and it’s hard to imagine the festival without them. If you’re looking to share the spirit of this vibrant festival with your friends and loved ones, gifting them a box of sweets and gujias is the perfect way to do it. These treats are not only delicious but also carry the essence of the festival in them. Apart from sweets and gujias, dry fruits are also highly in demand as a gift during Holi. These healthy and nutritious snacks are a popular choice among gift-givers and receivers alike.

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Water Balloon Maker

Water Balloon Maker – Best Holi Products

Are you gearing up for a water balloon fight but don’t have the time to prepare balloons manually? Look no further than the Magic Water Balloon Maker! This nifty device can produce up to 100 water balloons in just 60 seconds, ensuring that you have plenty of ammunition for your water balloon fight. With the Magic Water Balloon Maker, you can quickly and easily arm yourself for some summertime fun without any hassle.

Conclusion

Now, once you have decided on the products that you would like to drop off at your online store for the users, the final outcome is to decide on a fast and reliable shipping and logistics partner. Just take a move ahead wisely, and it will be all set.

FAQs

Why is Holi celebrated in short?

Holi is celebrated to signify the coming of spring, the season of love and new life, and the victory of good over evil. This festival dates back to the immortal romance of Radhe-Krishna and celebrates their love. Furthermore, it also marks the victory of Lord Vishnu as Narasimha Avatar over Hiranyakashipu.

What are the traditions of Holi?

Holi traditions include bonfires, colourful powders called gulals, sweets, colours, dance to traditional folk music, and more to celebrate the resonating joy of the season and the love that is in the air during Spring.

How many days is Holi celebrated in India?

Holi is celebrated for two days in India.

What are some Holi business ideas?

If you are wondering how to set up a Holi business, then here are some of the best ideas to set up your business for Holi:
- Fast food/snack stall
- Colours and accessories stall
- Sweets shop
- Gift corner
- Event management business
- Flowers stall
- Catering business
What are the best Holi items?

Holi is a festival of colours, so the list of the best items for Holi is not devoid of colours. Here are some more items that are in demand during Holi:
- Holi accessories like balloons, water guns, and other decorative items
- Detergent powders
- Sweets
- Chocolates
- Gifts
- Snacks
- Skincare products
- Waterproof electronic gadgets
- Clothes
March 14, 2024
As Indian As It Can Be-Indigenous Marketing Strategies of Tide

Washing is one of the most important chores of an Indian household. We have many international and national companies that have held the market for so long. However, Tide stands a level higher than the rest of them. They have woven their marketing strategies in such a manner that even after 20 years of its launch in India, many of us do not know that Tide is a US company.

They have revolutionised the Indian detergent market with their synthetic compounds that made Tide one of the most profitable brands of P&G. Although it was launched in the US as a heavy-duty laundry detergent in 1946, it entered the Indian markets only in 2000. Since then there hasn’t been a look back for Tide.

According to various studies, it is estimated that Tide holds 13% of the Indian detergent market share and is third only to Indian companies like Ghadi and Nirma. Over the years, they have been successful in carving out their own space in the industry despite being a foreign company. At this juncture, the article will explore the marketing strategies of Tide which renders them so indigenous.

Empathising With Local Sentiments
Perfect Targeting of Audience
Unique Campaigns and Catchy Tag Lines
Attractive Packaging
Affordability and Positioning Through Segmentation
FAQ

Empathising With Local Sentiments

The first factor that enabled Tide to have a stronghold in the competitive yet incompetent Indian market was its ability to launch products and advertisements with a clear understanding of the problems of the users.

Firstly, it is widely known that people in charge of the households are genuinely trying their best to make things smooth and easy. However, removing tough stains have always come up as a herculean task.

Time and again, Tide has come up with modifications in its product that makes it easier to remove stains that contain carbohydrates and proteins. Similarly, their ads completely acknowledge the difficulties faced by users and portrays themselves as offering a solution to their problem.

Their ads are also reflective of national and regional sentiments regarding festivals, the whiteness of clothes etc. They have also addressed the issue of detergents being harsh on hands and have offered solutions for that as well.

Perfect Targeting of Audience

In India, family is a very important entity and women are the ones who take most of the familial decisions. Although the gender roles associated with domestic chores have been changing, the fact largely remains that women are in charge of domestic chores. This has inadvertently made Tide focus on Indian women through their ads. Especially homemakers.

Whenever they launch a product or a campaign, they make sure that it will be attractive for Indian homemakers. Most of their ads and campaigns can be seen pitching themselves exactly in places worthy of it. For example, they have launched their soap bars and detergents in a range of varieties and prices which will suit the needs of their target audience.

Unique Campaigns and Catchy Tag Lines

This is one of the most important aspects of Tide’s marketing strategy. Their campaigns always have a positive social message while emphasising the benefits of using Tide. For example, campaigns like #TideGivesExtra, #TideWhite etc. have been successfully able to benefit from exploiting the Indian desire for white clothes and attention.

They have also identified the loopholes and problems in the sector to come up with effective campaigns. One such campaign would be that of white collars. We all know the embarrassment that a dirty collar can bring. Identifying this, Tide launched the #CollarUpWithTide campaign which was an immediate hit. Similarly, its unique campaigns and catchy tag lines have helped the company tide over its competitors.

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Attractive Packaging

When it comes to marketing strategies, the packaging is its cornerstone. Tide has aced this part of marketing with grace and creativity. Its vibrant orange and white packaging is very distinguishable amidst any crowd.

Tide Packaging

Apart from the colour, it has also brought in many innovations to its packaging too. They have recently launched a package that suits e-commerce platforms that prevent leakage and damage when transported over long distances through unpredictable modes. However, it is yet to be launched in India.

They also have special packaging like packets, sachets, cartons, cans etc. which attracts the customers as it gives them a wide variety of choices.

Tide Different Packaging’s

Affordability and Positioning Through Segmentation

Tide has been successful in being economical while being a premium brand. This is because they have launched products in different price ranges. They have divided their products into popular, premium, super-premium and what not. Hence, while it becomes accessible to the mass population, it also gets equated with other premium brands. Such an effective marketing strategy has helped Tide to expand its bases to all sections of society.

Conclusion

Upon analysis of the marketing strategy of Tide, it becomes evident that it is their ability to understand and respond to the issues of the Indian households that made it so popular and close to the consumers. They have also not held themselves back in promoting strong social messages.

To be welcomed and accepted as an indigenous company in such a short span of time is not an easy task. Tide makes the importance of understanding the target audience more clearer now.

Lessons have to be learned from their constant efforts to expand into newer sections of society without being too elitist. Considering its dynamic strategies there is no doubt that Tide will continue to grow its business in the industry in future as well.

FAQ

When was Tide detergent launched in India?

Tide detergent was launched in India in 2000.

Is Tide detergent an Indian company?

No, Tide detergent is an American brand of laundry detergent owned by P&G.

What is the target market of Tide detergent in India?

Tide Detergent primarily targets Women age group from 18 to 54 years old.

August 10, 2021
Is Tide Going to Space? Why & How (Explained)

We have seen our parents use Tide to wash our dirty clothes. But, can you imagine Astronauts using Tide to wash their clothes? I know you may find this question stupid. But, this thing has turned into reality.

Tide and NASA have tied up to make a fully degradable detergent that will help Astronauts wash their clothes in space without water. Astronauts don’t have to worry about their clothes and can focus on other important things. Sounds exciting right? Keep reading this article to know more about this interesting project.

Importance of Fully Degradable Detergent
How Tide Detergent will be Extremely Beneficial for Three Years Mars Mission
How the Tide Detergent will Help to Solve Problems on Earth as well
Tide Degradable Detergent
FAQ

Importance of Fully Degradable Detergent

You may think that fully degradable detergent that will help washing clothes without water may not be very useful. But, you are wrong. Astronauts in space cannot wash their clothes as it would require a lot of water.

Other major challenges with the laundry system in space are compatibility with NASA life support systems and the risk that the ingredients of the detergent will cause harm to the Astronauts.

As they cannot do laundry Astronauts wear the clothes again and again. Once the clothes get stinky they are ejected with other waste to burn up in the atmosphere or sent back to Earth as trash.

Astronauts need to exercise for two hours every day. As you can imagine after doing so much exercise their clothes will get dirty easily. Due to this, they need to carry a lot of clothes while going to space. An Astronaut requires up to 68 kgs of clothes in space each year. The cargo is used to carry or store dirty clothes. The detergent will help the Astronauts save that precious cargo weight and use it for some other life-supporting gear.

How Tide Detergent will be Extremely Beneficial for Three Years Mars Mission

Most Importantly, this detergent would be extremely beneficial for a three-year Mars mission. They don’t need to carry tons of clothes with them during this long journey. Do you know Astronauts need to turn dirty laundry water into drinking water? This is because ISS has closed-loop water systems.

This means that Astronaut wastewater like sweat, urine, and moisture from their breath is captured. Then all the impurities are filtered out to turn it into water. Since the detergent will not use any water, the filtration process will not occur. Now, Astronauts don’t need to worry about filtering the dirty laundry water. NASA and Tide Detergent aim to turn this laundry water into drinking water.

How the Tide Detergent will Help to Solve Problems on Earth as well

Apart from saving the cargo storage of Astronauts if the detergent is successfully made it will have many benefits on earth as well. Most of the detergents contain ingredients that can pollute the watershed after we throw out dirty water there.

Due to this Detergent, we won’t use a lot of water. This will help us to keep Oceans, Rivers clean. A quarter of the world’s population doesn’t have enough water. The Detergent would help us to save a lot of water.

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Tide Degradable Detergent

The deal with Tide and NASA is estimated to be $111,000. Tide scientists are using Machine Learning Technology and existing data to find out what things will work and what will not in space.

Detergent has not been made yet and currently, scientists are working on it. In December, as an experiment both the companies will send the detergent to the space station.

Onboard a 2022 cargo launch to the space station, “Mission PGTide” (P&G Telescience Investigation of Detergent Experiments), teams will test the stability of cleaning ingredients under microgravity conditions and exposure to the radiation levels experienced in space in partnership with the ISS U.S. National Laboratory and SEOPS.

In addition, the stain removal ingredients and performance will be tested on board the ISS through experiments with Tide To Go Wipes and Tide To Go Pens. The Astronauts will see the product’s reaction to weightlessness. In May Astronauts will receive the Stain removal pens and wipe for testing purposes.

Tide To Go Wipes and Tide To Go Pens

”Through private-sector utilization of the space station, companies like P&G can conduct investigations in ways not possible on Earth to develop new consumer products, enhance existing products, and better understand processes that further business models both on the ground and in low Earth orbit. We look forward to this first investigation of Tide in Space and hope that many more will soon follow.”, said Dr. Michael Roberts, Acting Chief Scientist for the ISS National Lab.

P&G is developing a washer-dryer combo as well. This will use less water and detergent and would work on both the Moon and Mars. On Earth, this machine will help the people living in arid regions.

Conclusion

We can all hope that the detergent and other stain removal products work and don’t disappoint the Astronauts. As told before Detergent is not yet made. If Tide and NASA successfully make these products then this would be a revolutionary thing for both the Astronauts and for the people on Earth.

We will only wait till December and May. If products are working then they will be very useful in the upcoming three-year Mars mission and for all future missions.

FAQ

Why did Tide and NASA have tied up?

Tide and NASA have tied up to make a fully degradable detergent that will help Astronauts wash their clothes in space without water.

Has Tide made the Degradable Detergent?

Detergent has not been made yet and currently, scientists are working on it.

When will the testing of Detergent and other Stain removal products be done?

In December, as an experiment both the companies will send the detergent to the space station. In May Astronauts will receive the Stain removal pens and wipe for testing purposes.

Why is Tide making a Detergent for Astronauts?

Astronauts in space cannot wash their clothes as it would require a lot of water. So, the Astronauts wear the clothes again and again. Once the clothes get stinky they are ejected with other waste to burn up in the atmosphere or sent back to Earth as trash. The Detergent would help Astronauts wash their clothes without water.

What is the estimation of the deal between Tide and NASA?

The deal with Tide and NASA is estimated to be around $111,000.

July 30, 2021