StartupTalky

Tag: Delhi startups

  • Just.Jobs – A Job Portal For The Blue-Collar Workforce In India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Just.Jobs.

    One of the remarkable trends in the job market today is the expansion of the blue-collar workforce. Blue-collar jobs include jobs like that of delivery boys, drivers, security guards, beauticians, maintenance workers, carpenters, etc that involve manual labor.

    According to a report by BetterPlace, a platform for blue-collar workers, by 2020, approximately 21 lakh blue-collar jobs will be created in India. To meet these fast-increasing demand for blue-collar workers, ‘Just.Jobs’ a Delhi based startup is offering an online platform that connects the blue-collar workforce directly to the employers, thus providing better opportunities for this under-served category of workers.

    StartupTalky interviewed Just.Jobs co-founder Kishore Beniwal to know more about this startup.

    Just.Jobs – Company Highlights

    Startup Name Just.Jobs
    Headquarter New Delhi
    Founders Kishore Beniwal & Sitaram Madhukar
    Sector Employment & Jobs, Recruitment
    Founded 2016
    Parent Organization Just Jobs Internet Services Pvt. Ltd.

    About Just.Jobs and How it Works
    Just.Jobs Founders
    How was Just.Jobs Started
    Just.Jobs – Revenue Model
    Just.Jobs – Funding and Investors
    Just.Jobs – Startup Challenges
    Just.Jobs – Competitors
    Just.Jobs – Growth

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    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Note: This Startup has been shut. We hardly know any startup who has aggregated the needs of the …
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    About Just.Jobs and How it Works

    Just.Jobs is a one-of-its-kind job portal designed & developed for informal sector workforce/jobs & hiring. It is an innovative recruitment portal which solves the problem of hiring semi-skilled and skilled workers, by connecting the employers with the job-seekers.

    Every job portal has 2 different types of users i.e. employers & job seekers. In case Just.Jobs, jobseekers belong to the BoP (bottom of economic pyramid) of India who is often underpaid and in search for better jobs. The job portal is designed for delivery boys, drivers, beauticians, cook, tailor, waiter and sales boy, etc. Employers registered with Just.Jobs are small to medium-sized businesses, startups, even some big firms who need to hire staff for blue-collar jobs.

    Just.Jobs came into existence due to the lack of connectivity to job opportunities in the informal or rather unorganized sector. Jobseekers belonging to this sector face challenges while looking for new jobs or the right job. Blue-collar job seekers in most cases go to traditional job agencies which are often times manipulative as well as not being effective. Just.Jobs is one-of-a-kind fully-featured job board, exclusively designed and developed for Indian blue-collar jobs sector.

    Some notable features of Just.Jobs for employers are–

    • Jobseekers registered with Just.Jobs are verified which ensures that the employers get genuine candidates.
    • No question asked, 100% money-back guarantee.
    • Employers enjoy lifetime validity and can post jobs at any time.
    • Just.Jobs provides a beautifully integrated employer profile.
    • The platform has simple, all-inclusive, and most inexpensive pricing plans
    • There is no hassle of long term contract with Just.Jobs. One can upgrade, cancel and ask for refunds any time.

    Some attractive features for jobseekers are–

    • Personal information of Job Seekers are always safe with Just.Jobs
    • It’s free for jobseekers
    • Registration or profile creation is not obligatory for the jobseekers
    • One can apply for jobs simply with a click without hassles of uploading resume.
    • Job Seekers can filter their preferences to get their dream jobs.
    • Gets free and instant job alerts

    One can mark one’s favorite jobs and employers instantly to get more related updates.

    Unique thing about our product is that it is easy to use. We have invested heavily on the portal’s UX to ensure a hassle-free process for our users. This allows better and faster results compared to conventional methods. Moreover, it’s 100% free for our users who are looking to search for jobs and will remain forever

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    Just.Jobs Founders

    Just.Jobs was founded by two childhood friends Kishore Beniwal and Sitaram Madhukar in 2016.

    Kishore Beniwal is the CEO of Just.Jobs. A “believer” with clear and inspiring thoughts. He started “Just Jobs” in Aug 2016 with a clear vision – to organize the unorganized, to create a platform where India’s most unserved or under-served part can connect with the right opportunities for the betterment of their life. He is a hardworking person with a “never quit” attitude. Kishore is a commerce graduate from Delhi University and is a serial entrepreneur who also founded two other startups ‘Xoxo Tours LLC’ which is a travel dating app and ‘Intense Interactive’ a web solution provider company.

    Sitaram Madhukar is the CFO of Just.Jobs. He is a highly self-motivated, hard-working, grounded and trustworthy guy focusing on operations & financial issues within the organization. He believes in learning something new every day.

    How was Just.Jobs Started

    At the start of his career, Kishore himself worked as a construction laborer as well as a waiter for almost 4 years. Having worked in an informal work environment and tough conditions, he understands the problem that such a platform can solve. He has lived the life of a blue-collar sector worker and knows that to most of them, the future seems desolate. Due to the lack of the right jobs and awareness of available job opportunities, they find it difficult to move up in their career. He wanted to do something to solve these issues faced by the blue-collar workers, and this led to the idea to start Just.Jobs.

    Just.Jobs was launched on 1st Aug 2016 through a formal press release. It was picked up by 70+ news sites/apps (newspapers or news channels) including many prominent ones like AajTak, India Today and VCCircle.

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    Just.Jobs – Revenue Model

    Just.Jobs follows a similar business model to any job portal business modes. It is a job portal for blue collar workers. Just.Jobs offers 3 different types of pricing/hiring plans to employers. As Just.Jobs have different types of employers registered on its portal, from small shops/ parlors/ restaurants, startups including prominent & popular ones like Swiggy & Myntra, SMBs to large scale companies, it offers different types of hiring plans which can satisfy the requirements of these employers.

    Just.Jobs has ‘Pay-As-You-Go’, ‘Unlock-Contacts’ and ‘One-Time-Payment’ plans. Each one of it is a different hiring method and an employer can choose one or more among it according to the number of candidates one is looking to hire. Just.Jobs is completely free for job seekers.

    Just.Jobs – Funding and Investors

    Just.Jobs has not raised any funding till date. (March 2021)

    Just Jobs Logo

    Just.Jobs – Startup Challenges

    Like many other startups, Just.Jobs didn’t generate much revenue initially, which disheartened the team.

    “We expected people to come looking for us. However, what happened was opposite. Running a bootstrapped company isn’t an easy thing. But we did our best in working hard.” says Kishore recalling the initial challenge.

    The team also found that there were few flaws in Just Job’s future plan which needed to be worked upon. But with continuous & persistent efforts towards finding the flaws & improving on the same basis, Just.Jobs was successful in building a strong product.

    They introduced a freemium model in the first few months which is still there in the site which allows every employer to post 1 job for free. After that, it started gaining new clients and sustained with the revenues from the product they built.

    Launching Just.Jobs & going through that time was painful as expected by us. It took more time, money and efforts than we envisioned. Just.Jobs didn’t make much revenue in the start which made us feel sad but we didn’t lose any hope. Our passion & belief kept us moving ahead, working hard and kept iterating the product as humanly as possible to make it more fast, intuitive and useful with which we started attracting the right audience. And soon users were making registrations on our portal. However, we keep improving our platform; identifying the flaws in it which need to be worked upon has been our continuous plan.

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    Just.Jobs – Competitors

    Quikr Jobs, Aasaan Jobs & WorkIndia are some competitors of Just.Jobs.

    However, Just.Jobs is not just another traditional & complex job board. It has its own USP which makes it stand out from the competition. It regularly updates the platform and it is incredibly easy, and in fact, the fastest and the most reliable job board when it comes to hiring or job search within the Indian informal jobs sector.
    Just.Job also takes a lot of care when it comes to data privacy. It does not sell off the user’s database for quick bucks.

    We consider it our onus to solve the actual problem. Just.Jobs is committed to making the experience of hiring or finding the right job as easy as possible without compromising any aspect of the overall selection process, and fast. Thankfully, we are in a market where the idea is already validated. But unfortunately, existing players or as we think, are finding it hard to add any value to the lives of people of this sector. Some are still following the practices of traditional offline agencies/consultancies. That we feel are not good enough.

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    Just.Jobs – Growth

    Just.Jobs is in line with many initiatives of the government of India such as Digital India, Skill India, Startup India and Made in India. The company has come up with a 100% digital solution to empower the most underdeveloped informal sector of India by connecting the right skill with the right opportunity. That’s how Just.Jobs makes the hiring process more transparent, easy and fast even in case of informal jobs sector which conventional methods have not been able to do so.

    Currently Just.Jobs is a well-known blue-collar jobs marketplace in India. In a meager 8 months after its launch, Just.Jobs surpassed 10,000+ registered employers. As of today, there are 50,000+ employers registered on Just.Jobs which include some prominent Indian startups and established companies like Swiggy, Myntra, Axis Bank, BigBasket, Flipkart, UrbanClap, Ola, Portea, Uber, Jugnoo, Omaxe, CrossRoads, Zoomcar, and 1 MG along with many others.

    “For us, there is nothing like anything which went viral or success overnight. The key strategy which worked & has been working for us is continuous & persistent efforts towards finding our flaws & improving on the same basis which makes our product & process tight as well as strong” Kishore says explaining Just.Jobs’s growth strategy.

    Currently, Just.Jobs is focusing to promote its product in 12 big cities of India which includes Delhi, Noida, Gurugram, Mumbai, Hyderabad, Chennai, Chandigarh, etc., as it is one of the few blue collar job portals available in India. The team also is looking forward to setting up Just.Jobs in overseas countries like Australia, UK, US and other countries shortly.

    Frequently Asked Questions – FAQs

    What is Just.Jobs?

    Just.Jobs is a one-of-its-kind job portal designed & developed for informal sector workforce/jobs & hiring.

    What is a reliable job portal for blue collar workers in India?

    Just.Jobs is one the best job portal for blue collar workers in India.

    What is a blue collar job?

    Blue-collar jobs include jobs like that of delivery boys, drivers, security guards, beauticians, maintenance workers, carpenters, etc that involve manual labor.

  • Von Wellx Germany – Designing Shoes Scientifically!

    Footwear has always been considered an object of fashion. But people do not realize that feet form the foundation of your body. The foot is the 2nd most complex organ of the body after the brain and shoe is the most important piece of clothing. It is believed that Healthy Footwear is one of the most important parts of your Healthy Lifestyle apart from exercise, healthy food, sleep, and stress management.

    Von Wellx Germany has been designed with the idea to create a footwear brand that focuses on fulfilling all the functions of the feet and footwear and still looked good.

    Ashish Jain, the Founder of Von Wellx Germany, brought German technology to India and founded Iatric Industries in 2016 to deliver comfortable and medically-fit footwear. In around 4 years, the company has spread its wings to Sri Lanka, Dubai, and Qatar markets and is growing at 50 percent year-on-year.

    Read this article to know about Von Wellx Germany, it’s products, how it was started, growth, startup challenges, Founder and future plans.

    Von Wellx Germany – Company Highlights

    Startup Name Von Wellx Germany
    Headquarter Germany
    Sector Footwear
    Founder Ashish Jain
    Parent Organization Casa Everz Gmbh
    Website vonwellx.com
    Contact help@vonwellx.com

    Von Wellx – About
    Von Wellx – Target Market Size
    Von Wellx – Founder
    Von Wellx – How was it started
    Von Wellx – How it Works
    Von Wellx – Products/Service
    Von Wellx – USP and Innovation
    Von Wellx – Name, Tagline, Logo
    Von Wellx – User Acquisition
    Von Wellx – Startup Launch
    Von Wellx – Startup Challenges
    Von Wellx – Future Plans
    Von Wellx – Recognition and Achievements
    Von Wellx – FAQs

    Von Wellx – About

    Von Wellx Germany is a footwear brand based on Internationally Patented German Technology – 5 Zones By Dr.Mauch across Men’s and Women’s Category. The company works with the vision to make people aware of the importance/functions of feet and healthy footwear and provide them the healthiest footwear without compromising on fashion.

    It helps to provide the people relief from heel, feet, knee, back, and posture issues. Healthy Shoes helps avoid future foot, knee, back, and posture problems for you and energizes your feet for all-day activity without any tiredness, relieving your current issues.

    “We have been seeing a very high number of people troubled with above problems since the early ’30s in their life. Technically bad footwear and not being able to stimulate your feet properly which earlier used to happen due to barefoot walking are major reasons for the same. It is extremely important to use footwear which helps your feet perform the original static, dynamic, and reflex functions of your feet so that you live a healthy life for a longer time. If you do not wake up now, you will suffer later.”, says Ashish Jain, CEO and Director of Von Wellx Germany – India.

    Von Wellx Germany has been designed so that you can fulfill your foot functions as part of your normal lifestyle only. Dr.Mauch aptly calls it “The Gym in your Shoe.”

    It shifting its entire shoe production of around 3 million pairs annually from China to India, with an initial investment of Rs. 110 crores. Thus, a new manufacturing unit will be set up in UP through a collaboration with Latric Industries Pvt Ltd.

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    Von Wellx – Target Market Size

    India is the second-largest footwear producer in the world, with footwear production accounting for approximately 9 per cent of the global annual production – 22 billion pairs as compared to China, which produces over 60 per cent of the global production.

    Footwear exports from India have grown at a CAGR of 20 per cent in Indian Rupee terms during the last five years. In absolute terms, footwear exports from India have risen from Rs. 71.5 billion in FY10 to Rs. 180.0 billion in FY15.

    • Industry – Premium Footwear (Leather and Non-Leather)
    • Target market size – Rs. 4,000 Crores
    • Target market share – 12%
    • Footwear Market Size – Rs. 40,000 crores
    • Next Five Years – CAGR of 11 %

    Also ,we need to understand that the Healthy Footwear Category (Closest to Comfort Category) is a novel category that is in a blue field stage right now.

    It is true that, the choice of footwear, both for men and women in India is always dominated by the fashion of the season. However recently, comfort has been the determining factor for the consumers in buying footwear. Going forward, comfort and health are going to be the first and most important criteria for consumer decision, especially beyond the age of 30 years.

    It has been noted that the consumers especially after the 1st pregnancy of women and after crossing 30 years in men encounter more foot and body related problems and look for comfort and health as the topmost criteria.

    The demography and changing buying behavior are triggering enhanced demand from the existing pie. Rising disposable incomes and new entrants into the workforce, especially women are pushing the domestic demand on the upside.

    Women’s footwear constitutes only a 30 per cent market share currently. But the growth rate of this segment is double than of the men’s segment. Where the men’s footwear market has registered a 10 per cent CAGR growth rate in the last fiscal, it is 20 percent for the women’s segment. Also, it has increased the per capita consumption from 1.6 to 2.4 in the last 5 years.

    So overall, there is a major transition to healthy and comfort category footwear in the coming years.

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    Von Wellx – Founder

    Ashish Jain is the Founder of Von Wellx Germany.

    He is an IIM Alum. Post his studies, Ashish joined his 4 decade old family business of footwear that exports products to around 48 countries. After entering the business, Ashish researched the footwear market in India and was intrigued to find out why people were reluctant to understand why they needed good footwear.

    “Healthy footwear adds to a healthy body” he says.

    “We started by manufacturing in China to meet the supply chain of the Asian and Middle East countries. However, to further leverage the supply chain and boost the manufacturing set up we made a way to India further corroborating the Prime Minister’s speech for Atmanirbhar Bharat,” Ashish tells  

    Von Wellx – How was it started

    The team made the following observations after their research into the area of footwear-

    1. Footwear has always been considered an object of Fashion. But people do not realize that feet form the foundation of your body. Thus care is not taken for your feet and in choosing your footwear. APMA study found that 77% of Americans say they have experienced foot pain. Women are more vulnerable to foot problems and typically experience four times as many problems as men.
    2. Secondly, people did not understand that the type of problems like heel, pain, knee, back and posture problems that they have today is dependent on your feet and footwear as the structure of the building is on the foundation.
    3. Thirdly, most of the footwear designed today do not take care of the natural functions (static, dynamic, and reflex) of the feet, shock absorption function (Like Shock Absorbers of Cars, etc), and technical specs required but only focus on looks and fashion.
    4. Fourthly, that people do not have the expertise to understand the technical correctness of the shoe.
    5. Lastly, people nowadays are paying great attention to maintaining a healthy lifestyle, but do not understand that a healthy shoe is one of the most important cogs in the wheel of a healthy lifestyle.

    This led to the birth of the idea to create a footwear brand that focused on fulfilling all the functions of the feet and footwear and still looked good. They researched the best technologies available in this field and zeroed in on Dr. Walter Mauch’s 5 Zones based on the science of reflexology which took care of all the problems.

    5 Zones Technology is patented and sold in over 80 countries across the globe and has over 100 million happy customers. They tested these shoes on a study group of 1,000 people across various states of India and noticed their results over 3 months. The results of the study were phenomenal and corroborated with the international results of this brand over the last 30 years.

    The people who were under this study kept on coming back to ask for more 5 Zones shoes. From there on, it was a straight call to collaborate with this Brand and they decided to collaborate for India, Middle East, and some other Asian Countries. After rigorous multiple meetings with the German Company in Germany and Italy, Iatric Industries Pvt. Ltd. signed the exclusive contract for 20 years.

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    Von Wellx – How it Works

    In earlier times, we used to walk barefoot a lot (8000 steps or more) daily on soft surfaces like grass, etc. which naturally stimulated nerve endings in feet and kept feet, knees, and back healthy by performing the static, dynamic and reflex functions of the feet. But now in reality, we walk less than 3000 steps daily on hard surfaces with wrong footwear that provide no stimulation, have hard soles & do not support the feet well. This destroys the natural connection of the feet with the body.

    Dr. Med Walter Mauch, a very renowned German doctor for orthopedics, chirotherapy, sports medicine, and naturopathy developed this internationally patented 5 Zones based on the science of reflexology to solve these problems. The feet have nerve endings of all the organs of the body.

    The footwear provides health benefits to the body like-

    • Energizes feet for 12+ hours standing (No tiredness) by Soft Massage, Muscle Relaxation
    • Exercises foot (Like Barefoot walking on Grass) by Increasing blood circulation
    • Relieves heel, knee and back pain, flat foot by providing correct support
    • Protects joints and muscles by absorbing the pressure coming on them
    • Corrects foot position and body posture by balancing muscles tension

    Von Wellx – Products/Service

    The company has both men’s and women’s shoes for the office, casual, party, ethnic, and wedding purposes for all age groups. They have all your needs covered. Footwear starts at Rs. 1,999 and goes up to Rs. 5,999 but most of the sandals are under Rs. 3,000.

    Von Wellx footwear solve problems like-

    • Avoids Tired Feet after walking & standing,
    • Heel, Knee, and Back Pain.
    • Arthritis Feet pain, Diabetic Foot
    • Wear and tear of Knee and other joints due to shock/pressure
    Von Wellx Germany Shoes
    Von Wellx Germany footwear

    Also, the shoes are technically correct due to special features like,

    • Special German lasts for correct foot position,
    • Long counters to keep the heel bone in place,
    • Double density shock absorb outsole,
    • Positive heel height/balanced soles,
    • Air pump system,
    • Anti-microbial/Anti-fungal layer,
    • Imported Stretch Materials for Swollen Feet,
    • Full-grain leather upper, lining and socks
    Features of Von Wellx's Shoes
    Features of Von Wellx’s Shoes

    Also they have a special Diabetic Range for preventing people from developing diabetic foot. Over 65% of Diabetic people in the US develop problems in their feet. Every 20 seconds, foot amputation occurs in the world. To avoid the same, we need to take the utmost care of our feet and footwear. Von Wellx’s Diabetes Series increases blood circulation to 5 most critical diabetes organs such as the pancreas, spleen, liver, kidneys, intestine, and improves their functioning. It also has additional features like a wide toe box, minimal stitches to avoid wounds, anti-fungal/bacterial lining, and stretch materials.

    Dr. Umashankar Mohanty, President – Indian Association of Physiotherapists also said that gait and foot position is very important. If it is altered due to wrong shoe feet, knee, back pain, etc. will occur. Dr. Mohanty was very impressed with Von Wellx’s footwear and acknowledged that these shoes are scientifically developed and provide the necessary support and stimulation to avoid all these problems.

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    Von Wellx – USP and Innovation

    • 5 Zones Technology based on the science of Reflexology is internationally patented in over 80 countries. No copies can be made of the technology.
    • Invented by famous Dr. Walter Mauch after years of research.
    • More than 100 million happy customers are benefited by the same.
    • Uses Patented Material made in only 1 factory in Italy.
    • Research and Development for the product done in Germany to correct all technical problems in shoes but with special attention to Indian Fashion needs.
    • The first brand in India to make Healthy Shoes for a healthy lifestyle.

    The rationale behind the tagline was to make people realize that Healthy Shoes is one of the most important parts of your Healthy Lifestyle.

    Von Wellx – Logo

    The logo of the company is based on the inventor of 5 Zones – Dr.Mauch.

    Von Wellx – Startup Launch

    Von Wellx approached the biggest and most respected footwear retailer in the country Metro Shoes which has the best premium shoe retail network in the country. After seeing the revolutionary efficacy and effectiveness of the product, they straightforwardly decided to launch the product in their selected top stores. After seeing the results in 6 months, they decided to go ahead with a nationwide rollout in all their stores. The Year-of-Year(YoY) growth of the company is over 175%.

    Internationally, they launched in UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, Malaysia, and Sri Lanka through the country’s top chains like Lulu Retail, DSI Samson, etc. and the brand is performing phenomenally with over 120% YoY growth. They also export the brand from their company to parent company in Germany for their other markets in Europe, the US, etc.

    The company’s top focus has been to make the first million customers try their shoes since their repeat buying customer ratio is extremely high. Once a customer wears it, it is very difficult for him/her to use another brand. The team has been employing innovative in-store branding to attract the customers along with digital marketing, traditional marketing channels, doctors conferences, exhibitions, and fitness expos.

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    Von Wellx – User Acquisition

    The company has one of the highest customer retention ratios in the market and the lowest complaints ratio. The benefits that the customers feel after wearing their shoes and the quality and life of the shoe makes them want to come back to the brand automatically.

    Von Wellx – Startup Challenges

    The major challenge for the team is to make the customer buy the shoe for the first time. Also, some people think that it is a medical shoe and they do not need it since they do not have any problem.

    These shoes are not medical shoes or just targeted at people with problems. These shoes promote good health of your feet, knees, and back so that you do not encounter the problems associated with them.

    The company has tried to drive home this message by concentrating on the major customer touch-points like special in-store branding to explain it, training the salesmen with the knowledge so that they can pass it on to the consumer. They have got good results with the same. The team also ran digital campaigns and traditional marketing campaigns to drive home the message.

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    Von Wellx – Future Plans

    After a successful launch, Von Wellx is been looking to increase more awareness in the customers with opening exclusive brand outlets. Also they are increasing their distribution by adding Central stores, traditional distributors, and retailers.

    The company is also bringing a special foot solution for kids in the next 6 months. They have a huge opportunity and responsibility ahead of them to create a new category of Healthy Footwear in the Indian Market. They are confident of achieving the same in the next 3 years and want all the people to lead an active and pain-free life without worrying about their feet.

    It also aims to strengthen online presence through key partnerships. It is soon to launch a new range of washable footwear for the Indian market to counter the effects of COVID-19.

    Von Wellx – Recognition and Achievements

    • The company’s biggest achievement has been the availability of the product across all prime locations at the top 100 Indian cities within a year of the launch.
    • They have a very high repeat customer rate and less than 0.1 % of returns/complaints which goes on to show that their customers are extremely satisfied and benefited by the product across ages, regions, etc.
    • Von Wellx has successfully introduced the concept of healthy footwear as a critical part of a healthy lifestyle. Additionally, they are happy to know that youngsters are loving the product as much as elders.

    One of the interesting stories was when one of their customers went to her doctor, Dr. Nikhil Latey for a routine checkup. Dr. Latey, who is an Olympic doctor for the Indian team and has worked with famous stars like Mary Kom etc. noticed Von Wellx’s product and was extremely impressed with it. He got in touch with the company and advised the footwear to his patients.

    Von Wellx – FAQs

    Who is the owner of Von Wellx?

    Casa Everz Gmbh is the owner/parent organisation of Germany-based footwear company, Von Wellx.

    Who is Ashish Jain?

    Ashish Jain is the Founder of Von Wellx Germany, a footwear brand based on Internationally Patented German Technology – 5 Zones By Dr.Mauch across Men’s and Women’s Category.

    What is Von Wellx?

    Von Wellx Germany is a footwear brand based on Internationally Patented German Technology – 5 Zones By Dr.Mauch across Men’s and Women’s Category. The company works with the vision to make people aware of the importance/functions of feet and healthy footwear and provide them the healthiest footwear without compromising on fashion.

  • Escaro Royale – Premium Luxury Shoes and Accessories for Men

    Accessories are an indispensable part of fashion. No matter how stylish and expensive one’s cloth may be, the look is never complete without proper accessories to go with it. There was a time when accessories were considered more of a women’s thing, but of late the trend is changing. Now, men are also taking interest in accessories to look stylish. According to a study by Euromonitor International, US alone registered an increase in sales of men’s designer footwear by 39% during 2009-2014. Similarly, sales for luxury timepieces rose by 52% and that of men’s luxury bags rose by around 24-40% in the US. The scenario is similar in India too. To cater to the growing need of classy and stylish men’s accessories New Delhi based startup, Escaro Royale has come up with a wide range of accessories for men.

    Escaro Royale – Highlights

    Startup Name Escaro Royale
    Headquarter New Delhi
    Founder Ambud Sharma
    Sector Men Accessories
    Founded 2016
    Parent Organization Ligo Intertrade Pvt. Ltd

    About Escaro Royale
    Escaro Royale Founder and CEO
    How was Escaro Royale Started
    Escaro Royale – Name and Logo
    What is Escaro Royale
    Escaro Royale – Revenue Model
    Escaro Royale – Funding and Investors
    Escaro Royale – User Acquisition
    Escaro Royale – Startup Challenges
    Escaro Royale – Competitors
    Escaro Royale – Growth
    Escaro Royale – FAQs

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    About Escaro Royale

    Escaro Royale Luxury, commonly called Escaro Royale is an extreme-luxury lifestyle brand started by fashion technologist Ambud Sharma. The brand’s product offerings are exclusively curated for high-end fashion lovers and consist of elegantly handcrafted shoes, exquisite premium bags, complementing belts and high street fashion accessories for men.  

    Escaro Royale is widely known for its stunning designs, artistic sense of craftsmanship, finest artisanship and impeccable service. Escaro Royale currently operates in the United States, India and Canada.

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    Escaro Royale Founder and CEO

    Ambud Sharma is the Founder & CEO of Escaro Royale. An engineering graduate by qualification, Ambud worked with reputed companies like Motorola Solutions, Metso and Comcast Cable. He is the founding partner of Ligo Group of companies which are associated with digital commerce, brand management, pharmaceuticals, education and exports domains. Escaro Royal is a brand registered under Ligo Intertrade Pvt. Ltd., a subsidiary of Ligo Group of Companies.

    How was Escaro Royale Started

    Escaro Royale started off as a curious experiment when Escaro Royale owner Ambud Sharma and team set out to understand how luxury brands behave in the new digital world. Conventionally luxury brands offer more of a brick-and-mortar experience through physical touch and feel of the product. Careful analysis of the 4Ps (Product, Price, Promotion and Place) and various other variables of digital luxury segment helped Ambud & team unearth how luxury brands are perceived and managed. With all the excellent insights into consumer behavior and market dynamics, Ambud then set out to build India’s First Super-Premium Extreme-Luxury Brand for Men.

    “Escaro Royale began data-based analysis of something as abstract as fashion. Sounds crazy right? It probably is, if you think about the number of business & artistic variables at play at the same time” Ambud says.

    The team uses algorithms and big data to make informed business decisions like what to make, for whom to make, how to make and when to make. The company focuses on technology to create breakthrough product versions that are in sync with luxury market dynamism.

    I talked about Escaro Royale and my digital-first launch plans with a few industry veterans & company owners. My mentor is a footwear industry veteran having worked in senior management capacity in top Indian companies. Pretty much everyone I talked to told me that it would be an uphill battle to sell high priced products directly to customers through our own website.  But my gut feeling was that it was possible and we went ahead with it.

    “Escaro” as a word has two meanings. It’s a little town in France known for its handcrafted leather and wood products. Moreover, in Spanish, Es-Caro means “It is high class”. Hence the word Escaro was chosen. Royale as a suffice was to give it a more luxurious angle. Escaro Royale thus would eventually mean “It is high class and luxurious”.

    Escaro Royale logo
    Escaro Royale logo

    The logo is actually ER backward (RE). The insignia denotes the unconventional path that Escaro Royale took to the customer in the men’s luxury merchandise category.

    What is Escaro Royale

    Escaro Royale’s main focus is to create luxury shoes which are 100% handcrafted and hand-painted. Besides Escaro Royale shoes, they also deal in men’s accessories like belts, wallets and cufflinks.

    Some USPs of Escaro Royale products are –

    • Strong Product: The first and the most important differentiator for Escaro Royale is its merchandise, material selection and quality control. Escaro Royale products have superior design, craftsmanship and attention to detail. The luxury products are designed with the ultimate need of the premium category of consumers in mind. Most products they are offering are unique from those currently available in the market. Only the best materials, the finest curated designs and exceptional customer care are used.
    • Customer Experience: Escaro Royale is built to be the most customer-centric luxury brand with a technological edge. Every function in the company is customer-centric and each team member, irrespective of designation, is required to have a customer-first mindset. The team believes that the brand’s product offering is incomplete without the combined experience that consists of every little detail – be the user experience (UX) of the website, the checkout experience, payment experience, grievance management, the after-sales service or the everlasting consumer connection. Each Escaro Royale product and purchase experience creates a unique consumer persona. Loosely speaking, these are the tiny details like color combinations, the trims, the packaging preferences and alike, that differentiates the luxury cognizance of one customer from another. The Escaro Royale team understands these little details to learn more about what the consumer wants.
    • Luxurious Perception: Escaro Royale understands that there is more to luxury than just the premium pricing and a feeling of opulence. It is about connecting the consumer to the brand’s story, its reason to exist and its function in the fashion space.  To achieve this, Escaro Royale team takes various initiatives to connect to its customers so that the customers get a feel of why Escaro Royale exists and what gaps it has filled in the generally monotonous Men’s Luxury space.

    “Through our conversations, we have succeeded in creating a thriving brand community. Escaro Royale is all about creating a perception-led community of fans that would, in turn, create larger and deeper patronage for Escaro Royale’s excellent products!” says Ambud.  

    The products are sold online. Besides,  Escaro Royale also has an experience center in Rama Road, New Delhi, where customers can have first-hand look and feel of its product range.

    Escaro Royale’s goal is to digitize abstract fashion to create a personalized and customizable luxury experience for its patrons. The company’s growth revolves around perception (how brands are created), persona (how brand value is computed in the minds of consumers), and projection (how the brand eventually manifests itself in front of the consumers through websites and stores).

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    Escaro Royale – Revenue Model

    Escaro Royale generates revenue by selling its products through its own website and other leading e-commerce sites.  The selling price of products ranges from INR 7000-15000.

    Escaro Royale – Funding and Investors

    Escaro Royale has not raised any funding to date.

    Escaro Royale – User Acquisition

    Escaro Royale was soft-launched in September  2017.  The company did quite a bit of social media branding right before its launch, which helped it acquire its first set of customers as soon as the brand was launched.

    Besides, Social Media and Google Search Engine marketing are the company’s go-to channels for its growth hack strategies, as said by Ambud.

    “We develop our own strategies in-house. Most of our strategies revolve around sequential-growth-hacking. It helps us getting iterative growth. We started with a very small budget of about 2 lac rupees. But we used most of it to create good content around the USPs of the brand. It helped us tell our story to our consumers” says Ambud.

    Escaro Royale follows a content-based marketing strategy that includes lots of story-telling. This includes video content and value-oriented blogging.

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    Escaro Royale – Startup Challenges

    Finding the right talent was a major challenge while starting up Escaro Royale.  Speaking about hiring Ambud says, “We made some hiring mistakes in the beginning but then we tightened our requirements. We don’t hire in frenzy anymore. We ensure that we get the best candidate. If it means waiting, we wait”.

    Escaro Royale – Competitors

    Escaro Royale team looks up to Nike for its storytelling capability.  It draws inspiration from the  Italian brand named Berluti since it is a mother brand of all Hand Painted leather products.

    To stand out in the steadily growing competition in the men’s accessories market, Escaro Royale always strives to offer an unique range of products.  A lot of colors is used in the products to makes it stand apart. The company also pays special attention to user experience and ensure that the consumer keeps coming back due to the world class customer service.

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    Escaro Royale – Growth

    Escaro Royale is achieving  8x year on year growth. The company also claims to have 25% repeat customer rate. The company has gained popularity through its excellent range of products and has received coverage in all top magazines and newspapers of India.

    Escaro Royale hopes to be in top 10 Indian luxury brands in next 3 years. It sees India as a huge market – given the wide and vast palette for luxury across tier 1 to tier 2 to tier 3 cities. The company is aspiring to create luxury hubs that will steadfastly cover all the cities in India, keeping the customer luxury sentiment – specific to the demographics and psychology in mind.

    The company envisions to establish Escaro Royale as India’s First and Largest Extreme-Luxury Super-Premium Tech-Driven Brand for Men.

    We are a consumer-focused company and our DNA is 100 percent driven by customer satisfaction.  We have been approached by many “paid” awards companies as is very common today – but we don’t believe in bogus awards. We will get our awards through our merit. And no company can be award-worthy in the first two years of operations in our opinion.

    Escaro Royale – FAQs

    Who is the Founder of Escaro Royale?

    Ambud Sharma is the CEO & Founder of Escaro Royale.

    What is Escaro Royale known for?

    Escaro Royale is an extreme-luxury lifestyle brand that offers premium quality mens’ accessories. It is widely known for its stunning designs, artistic sense of craftsmanship, finest artisanship and impeccable service.

    What is the Revenue Model of Escaro Royale?

    Escaro Royale generates revenue by selling its products through its own website and other leading e-commerce sites.  The selling price of products ranges from INR 7000-15000.

  • Success Story Of SHEROES- A Women Only Community built by Sairee Chahal

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SHEROES

    When India was busy talking about feminism and how it will change humanity for good, some entrepreneurs were actually taking steps towards making life better for the female section of the society. One such entrepreneur is Sairee Chahal, who founded SHEROES in the year 2013.

    SHEROES is a platform to build a community for women by offering support, resources, opportunities, and interactions via the portal named Sheroes.com and the application- SHEROES.

    Lets go through the Success Story of SHEROES along with getting a glance on SHEROES Founder, Business Model, How it Started, Funding, Revenue Model & more…

    SHEROES – Company Highlights

    Startup Name SHEROES
    Headquarter Delhi
    Sector Online Community
    Founder Sairee Chahal
    Founded 2014
    Funding $2.58 Million
    Website sheroes.com

    About SHEROES and How it Works
    Founders of SHEROES and team
    How was SHEROES Started?
    SHEROES – Revenue Model
    SHEROES – Startup Challenges
    SHEROES – Competitors
    SHEROES – Funding and Investors
    SHEROES – Partners
    SHEROES – Growth
    SHEROES – Acquisitions
    SHEROES – Awards
    SHEROES – Future Plans
    SHEROES – Frequently Asked Questions

    About SHEROES and How it Works

    SHEROES, the women-only community is a safe and trusted space founded by Sairee Chahal. Here, women can discuss various aspects of their life like health, careers, relationships and also share their life stories, achievements and moments. The SHEROES application also offers a dedicated helpline where the community members can talk to counselors on aspects of their growth journeys.

    SHEROES follows a platform-centric model that aims at connecting companies to women professionals. These include mechanisms like the digital product, channel programs, hiring initiatives, employee branding, custom and of course special projects. Also, this is an engagement platform for brand marketers who are looking to engage with urban educated women. SHEROES.in today’s powers some of the largest diversity initiatives, channel programs and returning professionals programs.

    SHEROES being an intermediary platform offers its enterprise customers a wide array of products which includes Brand Solutions, SHE – which is originated for the prevention of sexual harassment at work platform and also there is a Managed Remote Solutions program. Additionally, this platform also hosts the #SHEROES Summit which is a multi-city annual flagship event and #theshift Series which is envisioned for changing the gender narrative, alongside the community meets across geographies.

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    Founders of SHEROES and team

    Sairee Chahal is the Founder and CEO of Sheroes.

    Sairee Chahal, founder of SHEROES
    Sairee Chahal, Cofounder of SHEROES

    Sairee Chahal is the Founder and CEO of SHEROES. Sairee is a technology entrepreneur and has straddled the best of both worlds in her multiple ventures like Newslink, Fleximoms and now SHEROES.

    She started Fleximoms.com to help women in India to discover new opportunities. Sairee is widely credited for building up women at work and future-of-work conversations in India. Also, she is renowned for building a strong technology play to solve the problems of gender disparity in India. This brilliant entrepreneur is also the convener of The SHEROES Summit which is India’s largest women’s forum.

    Sairee has an M.Phil from JNU and a PGDM from IMT Ghaziabad. She kicks started her professional career while she was still in college before cofounding her first startup. Back then she was working at corporates like Heidrick and Struggles and CII. Sairee seems to be the icon of the modern woman. She has spoken on the TEDx stage and has been featured in India Today.

    SHEROES has 3 more team members as its cofounder:

    • Sowrabh N R S, Head of Product
    • Satyadeep Karnati, Chief Technology Officer,
    • Siddhartha Ahluwalia, (Left SHEROES in 2019)

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    How was SHEROES Started?

    The idea behind SHEROES is very simple. It is to partner with every woman in India so that she can stay on a career path of her choice and meticulously excel at it. Now, this includes all types of working women, be it that of a first-time intern, work at home mom or a top corporate strategist or an entrepreneur.

    According to Sairee Chahal, “I have been an entrepreneur more than once and have also been on the corporate side story, with its own trappings of success and career ladder. However, one does realize the need to address what looks like a reducing peer group as you grow into your career. SHEROES.in was set up with the view of converting the talk about diversity into the action. We all know the figures, the data, the gender and women at work debate but how do we bring out solutions. SHEROES.in is a step in that direction. The response has been great and we are very early into this. This can only go one way – towards more and more solution-oriented change concerning the women at work”.

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    SHEROES – Revenue Model

    SHEROES revenue is mainly driven by companies, who pay for 3 things:

    • For set up of women centric programs and initiatives
    • For premium products provided in platform like Ad Space, Micro sites, postings etc.,
    • For helping the companies to establish diversity program for companies, do benchmark studies etc.,

    SHEROES – Startup Challenges

    When it comes to startups that create business alignment with what will be financial value plus social impact is definitely a challenge. When you are at an early stage in the process, you are likely to be written off easily. Also, being a bootstrapped startup with a big audacious goal is not easily acceptable in the community. SHEROES as an enterprise defies many startup formulas, making way for new and contemporary concepts, but germinating these ideas is tough

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    SHEROES – Competitors

    When it comes to women’s employment and platforms that create and mediate those, the market seems to be fairly crowded and competitive. SHEROES competes with big and small industry affiliates like LinkedIn, TheMuse, Jobs for Her, Women for Hire to name a few.

    SHEROES – Funding and Investors

    SHEROES has raised over $2.58M in 3 rounds of funding. Its most recent funding was led by Leo Capital and Facebook executive Anand Chandrasekaran for an undisclosed amount.

    The funding details are divulged below:

    Date Amount Series Investors
    August 2015 $0.78M Seed Round –
    August 2016 $1.8M Series A Lumis Partners, The HR Fund, Rajul Garg
    September 2018 Undisclosed Equity Round Leo Capital, Anand Chandrasekaran

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    SHEROES – Partners

    Otipy, the social commerce venture of farm-to-retail agritech startup Crofarm partnered with SHEROES to empower women.

    This partnership will be based on a revenue-sharing model, with strong synergies between both the app-based platforms. With an aim to empower women pan-India by providing them with an earning opportunity as Otipy partner resellers, this partnership was fueled. The initiative is looking to partner with 1000+ women in becoming Otipy resellers

    SHEROES – Growth

    • Has members from over 20,000 locations
    • Over 12,000 companies actively use the platform
    • Currently active in all the major metro cities of India

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    SHEROES – Acquisitions

    SHEROES till date (2020) has acquired 6 startups, thereby strengthening its offering to the community.

    Date Company/Acquiree About
    September 2016 LoveDoctor A health counselling platform
    October 2016 Gharkamai An online platform that assists professional women in finding work from home opportunities
    August 2017 Women Restart supports women returning to work after career break
    September 2017 Babygogo A healthcare startup that offers a parenting platform helping new moms keep their children healthy
    January 2019 Maya It enables women to keep track of their health via a mobile application
    June 2020 Naaree.com Women-focused publishing platform

    SHEROES – Awards

    • SHEROES was awarded by the IAMAI Digital Awards in the “Social & Economic Empowerment” category in the year 2018.
    • Onalytica’s “Future of work Top 100 influencers and brands” featured the founder of SHEROES, Sairee Chahal at number 53 in the influencer list and SHEROES at number 30 in the brand’s category.

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    SHEROES – Future Plans

    In the coming five years, SHEROES aims to put more than 100 million women on the growth road map in the country. SHEROES plans on expanding its footprint and go deeper into TIER 1 and 2 cities in India, where the need for opportunities is vast and there are lesser resources or help available to women.

    SHEROES – Frequently Asked Questions

    What will I find on SHEROES.in?

    The part of being on SHEROES is that you will be a part of urban, educated, and empowered women. You can find job opportunities, career guidance from the panel of mentors and access to career resources. If you are woman looking for career opportunities and other women like you, SHEROES.in is the best platform for you.

    Who is Sairee Chahal?

    Sairee Chahal is the Founder and CEO of Sheroes, A woman only community.

    Can I find jobs on SHEROES?

    Yes, you can. You need to complete your profile, search and apply for jobs of your interest. You can find jobs on sheroes.in/jobs. Nont only jobs but you can also get career guidance and resources.

    How to join bloggers network on SHEROES?

    You just have to sign up on the website. Being a blogger on SHEROES you can get blogging opportunities, work as affiliate partners, be an official and verified SHEROES.in blogger.

  • Humsafar India – Offering Doorstep Diesel Refuelling Services to Industries!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    An average customer procuring fuel for their usage face multiple issues when it comes to storage, spillage, and transportation. Make-shift diesel carriers posed an enormous accident-liability and proved to be costly. With the advent of technology in the fuel industry, these issues are now being solved in cost-effective, environment effective, and most convenient ways possible. To this end, the startup ecosystem in the fuel industry has offered safer alternatives to procuring fuels.

    To tackle these problems, Humsafar India offers doorstep diesel refueling services to industries that require diesel for static and heavy equipment and machinery. Read this article to know about Humsafar India, founders, products, business model, revenue model, startup challenges, funding, competitors, wiki, and future plans.

    Humsafar – Company Highlights

    Startup Name Humsafar India
    Headquarter Delhi, India
    Sector Oil and Energy
    Founders Sanya Goel, Mayank Agarwal
    Founded November 2016
    Funding Bootstrapped
    Revenue Rs 22 million (2019-20)
    Parent Organization Samridhi Highway Solutions Pvt Ltd
    Franchising Opportunity Yes
    Website humsafarindia.com

    Discover more about the Journey of Humsafar India:

    Humsafar – About and How it Works
    Humsafar – Latest News
    Humsafar – Target Market Size
    How was Humsafar Started?
    Humsafar – Founders and Team
    Humsafar – Products/Services
    Humsafar – Business Model
    Humsafar – Revenue Model
    Humsafar – Franchising Opportunities
    Humsafar – Name, Tagline and Logo
    Humsafar – User Acquisition and Growth
    Humsafar – Startup Challenges
    Humsafar – Funding and Investors
    Humsafar – Competitors
    Humsafar – Awards
    Humsafar – Future Plans

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    Humsafar – Latest News

    November 26, 2020 – Humsafar announced that it has tied up with Okara Group to launch doorstep diesel delivery services across cities in Maharashtra including Mumbai, Pune, Nagpur, Thane, Nashik. As part of the deal, it will provide technical and digital support to the new venture under the strategic alliance.

    In a statement,  Humsafar reported that it has received an order of 120 automated mobile fuel dispensing bowsers for Okara Fuelogics for diesel delivery. Okara Fuelogics will utilize the ‘Fuel Humsafar’ app for its orders.

    Dilpreet Sadana, Co-founder and Technology Head at Humsafar said: “Our alliance with Okara Group is mainly to provide doorstep diesel delivery services in Maharashtra and to help entities like housing societies, industries as well as malls with a regular supply of diesel”.

    Humsafar – About and How it Works

    Humsafar, a consumer brand of Samridhi Highway Solutions Pvt Ltd, offers doorstep diesel refueling services to industries that require diesel for equipment. Humsafar’s solution promises convenience, easy-to-use technology, and cost-effective alternatives to traditional methods of diesel procurement. With the assurance of safety and zero wastage, it is leading last-mile delivery in diesel while enabling a safer environment for all.

    The team’s vision for Humsafar is to make ‘last-mile connectivity’ efficient, convenient, and safe. Once the government legalized Doorstep Diesel Delivery (DDD) in 2017, the startup jumped at the opportunity to make a difference.

    “As a fourth-generation fuel entrepreneur, I was eager to make the change from operating retail outlets to bringing in innovation into the fuel industry. Today, we are proud of the impact Humsafar has had in the lives of our customers”, says Sanya Goel, founder of Humsafar India.

    Humsafar India

    Humsafar – Target Market Size

    The government of India amended the Petroleum Regulations to enable Doorstep Diesel Delivery for static equipment, as well as heavy machinery. Petroleum and Safety Organisation (PESO) consequently drafted protocols to be followed at the point of loading and unloading, means of safe transportation, and protocols to oversee and facilitate the process with adequate training.

    Going by the recent announcements, the fuel industry is set to further liberalize the market and pave avenues for new market segments for Diesel, Petrol, and CNG door delivery. The demand for fuel per year is at 85 billion liters, out of which approximately 43% of the demand is for diesel. This demand poses a huge opportunity for the doorstep diesel delivery market in the country.

    Currently, besides Oil Company Dealers who have top-loading gantry facilities, a few startups are actively operating in this sector. The segment has already proven to be a disrupter. Notwithstanding resistance at certain levels, the segment is set to see a large number of dealers enter and expand their reach.

    MOPNG and Oil companies are also enabling the scale-up by easing up the sector and bringing in additional regulations in view of the flammable nature of the product. Startups can increase the scope and area of operations that will enable them to break even faster and generate revenues.

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    How was Humsafar Started?

    “I would always join my father at various retail outlets and observed that many rickshawala’s would come in with barrels, fill it up with diesel and then load it. My first thought was – why in this day and age, we still have to do such hard labour to load and unload diesel, a necessary commodity. Surely there has to be a better way. I couldn’t fathom the thought of effort and all sorts of safety violations that were involved in this process. This made me question the available alternatives at hand to find out that there were none. None that was legal anyway”, recalls Sanya while talking about the idea of Humsafar.

    When Sanya began with her groundwork, she discovered a large pool of customers who were facing pilferage, safety, quality, and quantity issues when it came to transporting diesel from point A to point B. The answer that then lay before her was simple – a solution that can promise delivery with the assurance of safety, zero wastage, and cost-effectiveness.

    “If I had to pick a Eureka moment, it would be the moment my father decided to support the idea. He always gave me the freedom to explore, come up with solutions and is always ready to give me a shot”, says Sanya Goel, owner of Humsafar.

    While Sanya had her father’s support, the government too opened the sector for deliveries and that paved the way to this becoming a reality. The initial days were challenging and at times frustrating with revenues taking time to come in, ensuring good quality with limited resources, etc. But as they proceeded, they learned to perfect processes, streamline operations and ensure efficiency with whatever resources available.

    Humsafar – Founders and Team

    Sanya Goel, and her brother Mayank Agarwal are the Founders of Humsafar India.

    Humsafar Founders
    Mayank Agarwal, Dilpreet Sadana, and Sanya Goel

    They also have two mentors, her father, Nishit Goel, and her uncle, Dilpreet Sadana. Yes, it’s all in the family.

    Sanya Goel, Founder, and Director at Humsafar India – She is 27 years old and hold a Masters Degree in Innovation and Entrepreneurship from the University of Warwick. Sanya has a keen eye for detail, and in her team, she specializes in identifying and addressing the various needs of customers as well as overseeing easy-to-use UI development.

    Mayank Agarwal, Co-founder of Humsafar India – Mayank comes from a Finance background and has been in the petrol pump business for about 7-8 years. He holds a Masters Degree in Finance and Business Administration from ICFAI and makes sure that the company stays financially strong.

    Her father, Nishit Goel, is an entrepreneur too and is the “let’s-do-it man”. He is the company’s mentor. He loves new ideas and is always up for a challenge. Dilpreet Sardana, a mentor, is a tech wiz. He founded Truck Khoj back in 2002 before GPS systems were mainstream to help businesses track their trucks.

    Core team of Humsafar India
    (L-R) Nishit Goel, Mayank Agarwal, Dilpreet Sadana, Sanya Goel, Dk Sharma

    Besides the core team, Humsafar India also has a Corporate Marketing team, Field Marketing Executives who are foot soldiers, and Bowser crew who are like family. They also have a Tech Team, PR and Social Media team, and Fabrication Team working closely. The approximate team size of the startup is 50.

    The company also has an advisory council consisting of experts from the Oil & Gas industry to guide the team in the right direction with their excellent knowledge and business acumen.

    “Our work culture is very democratic. We all come from diverse backgrounds, our own set of expertise and knowledge and we respect that. With a flat structure, we all work together. There are no hierarchies here, except on paper. That’s the beauty of startups – it encourages discussions and everyone feels like they belong”, says Mayank Agarwal, founder of Humsafar India, talking about work culture.

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    Humsafar – Products/Services

    Fuel Humsafar is a tech-based doorstep diesel delivery solution that caters to customers that require diesel for equipment that is difficult to take to a petrol pump. To this end, the company offers convenient, safe, and cost-effective solutions to cater to the needs of this industry.

    Humsafar India Delivery Trucks
    Humsafar India Delivery Trucks

    Apart from directly catering to diesel delivery needs, it also provides a 360-degree solution for the market itself. The startup fabricates PESO approved Bowsers to enable other partners to deliver diesel in a safe, compliant manner. Apart from loading at petrol stations, they are also authorized to pick up diesel from oil terminals directly.

    Humsafar initially started with Loyalty programs for retail outlets, moved to diesel delivery services, and eventually to Bowser Fabrication services. They’re also going to be venturing into the smaller volume segment, Jerry Cans, for 20 liters deliveries of diesel.

    What sets the company apart is its ability to offer end-to-end solutions:

    • There is already time tested Petrol pump partners, their own bowsers, and the Fuel Humsafar app, which demonstrates the solid experience in the product – the company operates in every touchpoint of the ecosystem.
    • 75-year legacy – This assurance of trust in the quality and quantity of diesel being delivered truly sets them apart. They are an established name in the industry, and customers believe in them.
    • Ability to deliver diesel swiftly – The company delivers diesel within 8 hours. They’re able to achieve this with the number of partner petrol stations they have along with a large number of Bowsers available at any given time in the area of operation.
    • Going beyond diesel delivery, the team is actively trying to bring about a behavioral change in the procurement method. They want everyone to stop using illegal, unsafe methods and shift to legal, safe alternatives. They’re building a safe ecosystem around us by also helping other retail outlets safely transport diesel.
    • The company offers convenient solutions with easy-to-use technology. It makes the entire procurement process straightforward and simple so that anyone, anywhere can use it anytime.

    Humsafar – Business Model

    Humsafar India works on three business models –

    1. Diesel Door Delivery Services: The startup operates via the app ‘Fuel Humsafar’, available on both, Play Store and Apple Store. It primarily delivers diesel for static or heavy machinery in the B2B segment. Its customers include Hospitals, Farmers, Hotels, Construction sites, Schools, Factories, etc.
    2. Technology: It has various partner retail outlets who in turn, offer Diesel Door delivery service of their own. To them, the company franchise the tech platform.
    3. Bowser Fabrication Services: Going beyond the tech platform, Humsafar India also offers Bowser Fabrication services to ensure a safer environment for the transportation of diesel. The DDD industry is all set to boom and as many as 4000-5000 retail outlets are set to offer delivery services. To this end, ensuring diesel is transported in PESO compliant bowsers is the top priority. They have successfully fabricated over 47 bowsers in the last five months of the service introduction.

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    Humsafar – Revenue Model

    As described above, there are three distinct pillars for revenue inflow:

    1. Diesel Door Delivery: Revenue in the DDD model comes in through the delivery charges associated with the service. They are now able to convert these casual customers into captive customers. Incidentally, this is also the most profitable market segment as it is very large, they do not require bulk volumes nor do they seek discounts/credits.
    2. Technology: Petrol pump dealers join as Vendor partners in various locations all over the country, against a franchise fee. Besides, vendor partners pay a margin for new volumes brought in by the organization using their field Marketing team.
    3. Humsafar brand of Bowsers Fabrication

    “Back in 2016, we ran loyalty programmes for partner retail outlets to reward cash customers who bought diesel regularly from us. This loyalty programme was called Humsafar. The programme was a success, it helped create a network of customers and build trust among them”, says Sanya Goel, Humsafar founder.

    When they ventured into the Diesel Door Delivery space, they chose to continue with Humsafar as the customers were already familiar with the brand. The name Humsafar came about to convey that we are with you in your journey.

    Humsafar Logo
    Humsafar India Logo

    Breaking down the logo, Humsafar is represented by fuel and a road. The road signifies both, the journey that one undertakes and more directly, a representation of doorstep delivery. The fuel drop consists of two parts, the blue stands for loyalty and companionship, and the orange indicates energy. As a whole, it represents Fuel that is loyal, energizing and with you during your journey.

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    Humsafar – Franchising Opportunities

    As per the FranchiseIndia.com, Humsafar India Franchising Details are as follows:

    Humsafar Franchising Expansion Locations in India:

    Humsafar Franchise
    Humsafar Franchising Expansion Locations 

    Distribution & Franchising Details:

    Investment Range of Rs.30 Lakh – Rs.50 Lakh
    Franchise/Brand fee Rs. 2,50,000
    Royalty/Commission 33%
    Anticipated ROI 50%
    Payback period (channel partner) 1-2 years
    Dealership term 5 years

    • The dealership term is renewable
    • Training details, field assistance, expert guidance etc., will be provided
    • You can get exclusive territorial right to a unit franchisee

    Humsafar – User Acquisition and Growth

    • Humsafar reported revenue of Rs 22 million (2019-20). It has delivered nearly 5.5 million litres of fuel valued at Rs 325 million during the year.

    It was a challenge to get customers to order diesel via an app. It required a behavior change and the team had to be patient while they built awareness around it. With steady communication about the benefits, the emphasis on legal means of diesel procurement and the dangers of illegal procurements had a positive effect on the target audience.

    Once the customers experienced the app, there was no turning back. They loved how easy and convenient it was to use it and turned into active ambassadors. It’s an absolute delight when your customers accept and value your service.

    The challenge post the initial 50 customers was to partner with retail outlets to expand the footprint. It required them to take the plunge and see the benefits themselves. They also used field marketing and social media marketing tools extensively to target specific geographic areas to build awareness and encourage trial.

    The company is currently active in 12 states across the country including Delhi, Haryana, Punjab, and Rajasthan to name a few. They have fabricated over 47 bowsers in a short period of time and hope to expand their footprints to other areas soon.

    Humsafar – Startup Challenges

    The company’s biggest challenges have been the following –

    1. To educate customers about the availability of safe, legal alternatives to diesel delivery services.
    2. To remain competitively priced (they sell at MRP only).

    To address these challenges, the team began actively communicating to customers about the benefits and convenience of shifting to legal, safe diesel delivery solutions and price-wise, they acquired customers in large numbers so that they can work on the economies of scale.

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    Humsafar – Funding and Investors

    It is a bootstrapped startup. They might look for investments at a later stage when they achieve the scale they’ve set out to get.

    Humsafar – Competitors

    The market is relatively new. There are about seven to eight startups in different parts of the country in the space. Some of their competitors in the market are Repos, a Pune-based startup, and MyPetrolPump, a Bangalore-based startup. They’re doing very well in their respective markets.

    Humsafar – Awards

    The startups has been covered by India Today in their Coffee Table book for “Entrepreneurs under 30” for an organisation using tech in last-mile solutions, enabling accessibility to basic facilities.

    Humsafar – Future Plans

    The team has exciting plans for the future. At a macro level, they want to sustain the economies around work. They want to be among the top 3 diesel door delivery companies and lead the market evolution. They also want to work on the ‘last-mile delivery’ as a core capability and look outside of diesel deliveries too.

    The company’s immediate plans include –

    1. Onboarding more partner petrol stations to widen the area of operations
    2. Expand services to other major cities
    3. Work on franchise models of the business
    4. Tap into new customer segments in a cost-effective manner
    5. Continue to bring in cutting-edge technology into Bowser Fabrication and innovate across segments.

    Sanya’s advice to the readers – “Have faith and most importantly, be patient. Don’t be in a mad rush for success. Begin by building brick by brick, perfecting your method as you go. Pursue excellence and growth will follow”.

  • Brains On Walls – Adds Life to Your Walls with Smart Designs and Customized Wall Decors

    “Have you ever noticed how some rooms exude a certain energy, warmth, and a harmony of spirit? If you have, then you have experienced the language of the home. A language softly spoken, and universally understood” . These lines said by award-winning interior designer, speaker, author and philanthropist Charlotte Moss are indeed very true. There are many studies that have shown that the interiors of our homes and workplaces have much more to do with our mood, energy levels and productivity than we realize.

    Colors, designs and writings around your surroundings leave an impression on you. It gets
    reflected in your behavior, mood and attitude. As we stay surrounded by the walls, the
    patterns, decoration, accessories around them knowingly or unknowingly affect the way we feel in a space. ‘Brains on Walls‘, a Delhi based startup is one such initiative that curates those smart walls for that friendly environment where one can be mindful.

    Brains On Walls Highlights

    Startup Name Brains on Walls
    Headquarter Delhi
    Founder Nitin Wadhwa
    Sector Wall Decor
    Founded 2019
    Parent Organization Brains on Brands
    Website www.brainsonwalls.com

    About Brains On Walls
    Brains On Walls – Founder & Team
    The Idea Behind Starting Brains On Walls
    Brains On Walls – Name, Tagline & Logo
    Brains On Walls – Marketing Strategies
    Brains On Walls – Challenges
    Brains On Walls – Growth

    About Brains On Walls

    Brains on Walls (BOW) is a lifestyle decor brand, providing customized solutions for your
    surroundings. The start-up specializes in wall decor, and offers beautiful and customized
    wall decor and 3D installations that adds life to your space be it your home, cafe, your
    favourite corner, an office cabin or to the recreational space.

    Brains On Walls offers many beautiful designs to choose from, or get a customized wall decor
    Brains On Walls offers many beautiful designs to choose from, or get a customized wall decor

    Brains on Walls’ USP is that it not only provides the customers value for money, but their
    expert team of designers ensure that the  clients’ needs and aspirations are taken care of
    while designing the walls. They focus on offering mindful essentials for your walls, and thus create a positive and healthy surrounding.

    To get your wall designed through Brains On Walls, you just need to share the pictures and
    the size of the wall you want to get decorated with the Brains On Walls team. Their team of designers calls you to understand you and your requirements.The mood board is shared
    with you as per your need and once the design is made per your choice, their team installs
    the wall design for you.

    We at Brains On Walls believe that our surroundings play an important role in our mental wellbeing. We firmly believe- What you see, you become. The BOW team aspires to spread the concept of Mindful living. An ambient place to feel good and be excited.

    Brains On Walls' Wall Decor adds life to your interiors.

    Brains On Walls parent company is Brains on Brands. Brains On Brands operates in a
    number of niche ranging from event management, content creation, AV Production and
    sports management apart from the wall decor business.

    Brains On Wall's 3D Installations

    Brains On Walls – Founder & Team

    Nitin Wadhwa is the founder of Brains on Walls. The other key members of the team includes Neetu Kakkar, Deepak Kukreja, Atul Singh, Arun Aggarwal and Prakash Mishra.

    The startup also has an array of artists on board to provide the best of solutions to its clients.

    The Idea Behind Starting Brains On Walls

    Coming from the experiential background which means tough and busy routine (having
    understood that People spend 3/4th of their day within walls, be it their home, Place of work, Gym, Cafeterias, Shops, Clubs, Schools etc;… So it’s imperative that the walls are inviting, engrossing, motivating, inspiring and uplifting always…), we felt the need to bridge this gap of feeling good and living a life. We started talking about and did some initial industry research. We felt the need to step in and provide the customized solutions for every wall which surrounds us. Well, what you see you become.

    Brains On Walls offers many beautiful designs to choose from, or get a customized wall

    “BOW is a sister association of our experiential source, Brains On Brands. The name has been inspired from the same. We bring mind, soul and brain together” – quotes the Brains On Walls team explaining the idea behind the name.

    Brains On Walls’ logo highlights ‘on’ which reflects that the team is always on for creativity, new thoughts etc.

    Brains On Wall’s tagline reads, ‘ what you see, you become‘

    Brains On Walls – Marketing Strategies

    Apart from word of mouth publicity, digital marketing and social media marketing has helped the startup to attract new customers.

    Brains On Walls – Challenges

    Most people in India are aware of only wall paints and wallpapers when it comes to wall decoration. In this situation, making people attracted towards customized wall decoration is a challenge for the team.

    As a consumer, people are stuck on the cliché wall paints and wallpapers. We believe these are bygones- elements of the past. It took us time to break this thought process (we still are in process!). Letting people know that the walls can be customized and walls play an important role in the mindful and healthy living is quite a journey.

    Brains On Walls – Growth

    Within a year of its inception, Brains On Walls has created a strong network and is currently functional pan India. The startup has successfully created a good customer base, serving both B2B and B2C clients and has received great customer feedback. With its team of experienced designers, Brains On Walls is all set to add that magic touch to your boring walls!

  • Autofurnish India- Buy Car Accessories Online

    Automobile Accessories not only enhance the looks of your vehicle but also increases its efficiency  in many ways. There are different types of accessories, some that make your drive comfortable, some that protect your vehicle, some that keep your car clean and some to handle emergencies. In short, your dream car is incomplete without the various accessories that come with it. With an increase in the number of cars and a growing trend of personalization of cars, the demand for car accessories is fast increasing. To meet this demand, Autofurnish, a New Delhi based startup is providing the best quality car accessories online. It is one of the best online site to buy car accessories in India.

    Read about Autofurnish – Company Profile, Funding, Founders, Competitors, Revenue, Business Model, Logo, USP, Products Offered, Growth etc.,

    Company Highlights

    Startup Name Autofurnish
    Headquarter New Delhi
    Founders Puneet Arora & Rupal Wadhwa
    Sector Automobile Accessories
    Founded 2012
    Parent Organization Autofurnish Trading Pvt. Ltd.

    Autofurnish – About
    Auto Accessories Industry in India
    Autofurnish – Founders and Team
    How was Autofurnish Started
    Autofurnish – Name, Tagline and Logo
    What is Autofurnish
    Autofurnish – Business Model and How it works
    Autofurnish – Funding and Investors
    Autofurnish – User Acquisition
    Autofurnish – Startup Challenges
    Autofurnish – Competitors
    Autofurnish – Awards
    Autofurnish – Growth

    Autofurnish – About

    Autofurnish offers Premium Automobile Accessories to auto lovers right from the comfort of their home. At Autofurnish, one will get an extensive range of Automobile accessories at affordable price and convenience. Besides manufacturing, the company is engaged in trading, exporting and supplying a qualitative array of automobile parts. Being a renowned manufacturer and wholesaler, the company offers all types of car and bike accessories primarily for all cars and bikes at wholesale rates.

    Autofurnish strives to keep delighting its consumers with high quality automobile accessories at reasonable price.

    “We offer extensive range of premium quality automobile accessories at affordable price and convenient delivery at their home. Also, Autofurnish’s products come at wholesale price direct from manufacturer to consumers thereby cutting down the intermediary cost.” – Says Founder Puneet Arora

    About Autofurnish Website
    About Autofurnish

    Auto Accessories Industry in India

    The Indian automotive aftermarket is expected to touch Rs 75000 crore by 2020.

    Speaking about the Car accessories Industry in India, Autofurnish co-founder Puneet Arora said, “There is a revolution in all industries. But Car Accessories is still predominantly an informal and unorganized Sector in India. In India alone, it is nearly a billion-dollar market (both, organized and unorganized), which is only slated to grow as the Indian auto industry shifts into top gear. With an average growth rate at 20-25 percent year-on-year, there is a remarkable scope for bringing in order and improvements.  With the traditional face of this sector going in for a gradual makeover with the introduction of online car accessories, this market is slowly getting more organized”.

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    Autofurnish – Founders and Team

    Puneet Arora and Rupal Wadhwa founded Autofurnish in the year 2012.

    Puneet Arora is the CEO of Autofurnish. Puneet has 16+ years of technical managerial experience in product and project management, engagement handling, client relationship, corporate training, people management and software development. He is an alumnus of IIM Bangalore.

    Puneet is a computer science graduate, and also a certified project management professional and a Microsoft certified IT professional and technology specialist. Prior to Autofurnish, Puneet worked with many reputed organizations in India and abroad. He has been a part of  Convalida Technologies Pvt Ltd.,  Birlasoft India Ltd., Polaris Software Lab Ltd., Solidcore Systems inc., RSystems International Ltd. and vCustomer India Pvt. Ltd.

    Rupal Wadhwa a Bachelor of Commerce by education, Rupal has 12+ years of experience in core automobile accessories manufacturing and facilities operations, supplier quality assurance, product quality assurance, logistics planning and strategy.

    Another key member of Autofurnish team is Chakit Khattar. Chakit Khattar is the Director of Autofurnish. Chakit holds an MBA degree in International Business and has over 10 years of experience in the field of sales and marketing. Prior to Autofurnish Chakit has worked with companies like Letsbuy.com, Naaptol and Intex Internet Solutions Pvt. Ltd.

    Team’s core belief is Honesty; which is one of the values that Autofurnish is built on. We started in 2012 with an honest attempt to create a trustworthy brand – and now, we are making an honest attempt to keep it that way.

    How was Autofurnish Started

    Autofurnish was born to offer innovative, quality products that are inspired by consumer needs, research-based, and are internally manufactured. Puneet got the inspiration to be an entrepreneur through a startup during his studies in IIM Bangalore. Puneet and Rupal came together in 2012 and decided to start an online portal to sell Automobile accessories.

    “I had an IT background and Rupal comes from an auto accessories family business. It was a perfect fusion of technical & functional knowledge, which is a crucial pillar for an e-Commerce portal”. said Puneet.

    They started listings and selling automobile accessories products on various market places and by 2014 end, they were achieving good sales numbers . Autofurnish started its own manufacturing unit in 2015 with an aim to offer innovative and best quality auto accessories at an affordable price.

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    Puneet narrates the interesting story behind the name Autofurnish-

    “As I was in the technical field I have seen e-commerce from inception so I have seen many websites which usually have an attractive names so when I decided to start my company which is related to car care and its styling , I was just discussing the same with family and many names come around but I was not happy with any and then I remember it was around Diwali when my wife just said that “lets furnish our home with new furniture this time and the same clicked my mind that why not keep a name which has Auto and something related to decorate so from there Autofurnish came”.

    Autofurnish tagline is “STYLE YOUR DRIVE”.  The tagline is self-explanatory, as Autofurnish styles your car, bike or any ride.

    Autofurnish Logo
    Autofurnish Logo

    What is Autofurnish

    Autofurnish has a vision of revolutionizing the conventional auto accessories market by offering new innovative products. Autofurnish products are available both online and offline. Products offered by Autofurnish are–

    1. Car Interiors
      Car Seat Covers
      Car FootMats
      Car Organizers
      Dashboard Accessories
      Car Sunshades
      Car Perfumes & Few More
    2. Car Exteriors
      Car Body Covers
      Car Wipers
      Car Lights
      Car Horns
      Car Parking Sensors
      Car Sill Plates & Few More
    3. Car Care & Styling
      Car Polishes
      Car Shampoo & Wipes
      Car Dusters
      Car Tire Inflators
      Car Vacuum Cleaners
      Car Key Covers & Few More
    4. Bike Accessories
      Bike Body Covers
      Riding Gears
      Face Masks
      Rain Suits
      Bike Locks
      Tire Marker & Few More

    USPs of Autofurnish:

    1. It is an M2C (Manufacturer to Consumer/Customer), which cuts down intermediate dealers and provides best quality products to end consumer at the lowest possible price.
    2. Autofurnish is a technology-driven company. All its products are available online as well as offline.
    3. Autofurnish products are of high quality, durable and cost-effective.  Funding Autofurnish has not raised any funds to date.  

    “In India Car is more of a luxurious product than an essential product. People do compromise on some factors to achieve others. So most of the features they may have compromised while choosing their new vehicle and its model, they try to fulfill those at after-market.  From the past many years, the conventional auto accessories market was offering the car accessories which they had. Not much innovation has had happened in this domain”

    Autofurnish – Business Model and How it works

    Autofurnish is a Manufacturer to Consumer (M2C) company. It has manufacturing units in New Delhi, and warehouse in New Delhi as well as Georgia(USA). The products are sold by Autofurnish through its own website and app, 5 online marketplaces and through over 35 stockists and distributors PAN India.

    How Autofurnish Works
    How Autofurnish Works

    Autofurnish – Funding and Investors

    Autofurnish has not raised any funds till date.

    Autofurnish – User Acquisition

    Autofurnish launched its new products on Amazon, Flipkart and other market places to build up their sales numbers. Once its products started receiving good traction on these marketplaces, traffic automatically started flowing to its website.  

    “We are a self-funded company, and for the same reason, we grew gradually through earn and invest model. Initially, we made our sales by list and sell our products on multiple marketplaces. Being an eCommerce business online digital marketing was the most obvious and successful channel. We planned and executed organic and inorganic digital marketing strategies in balance” Puneet says while explaining the business model.

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    Autofurnish – Startup Challenges

    Starting any business is always challenging. There were people who did not validate the idea of selling auto accessories online, and the founders had to face criticism for the same.

    “In the beginning when we floated the idea among our friends, family and conventional auto accessories dealer, we faced criticism, because no one bought the idea of selling Auto Accessories online” Puneet recalls.

    Another major challenge that the Autofurnish team had was to cater to the needs of the customers efficiently.  Autofurnish developed an in-house customized eCommerce centric ERP “MarketPlaceSDIM”. This proprietary copyrighted software was developed in order to control and monitor each stage of product order life-cycle. The software helped the Autofurnish team to manage multi-level and Just-in-time (JIT) inventory across multiple marketplaces.  

    Autofurnish – Competitors

    Some competitors of Autofurnish present online are Elegant Auto Retail, Auto Trends, my TVS Accessories and Boodmo.

    Offline, some of the major competitors of Autofurnish are, Autoform, Elegant, Prevento and Polco.

    Autofurnish Competitors(Offline)
    Autofurnish Competitors(Offline)

    Autofurnish – Awards

    Autofurnish won “FlipStar Award” from Flipkart in 2015 and 2014.      

    Autofurnish “Flipstar” Award

     

    Autofurnish – Growth

    Autofurnish manufactures high-quality products ranging from interiors and exteriors for 250+ cars and 100+ motorbike models. Some growth milestones achieved by the company are-

    • Autofurnish receives over 2000 orders per day and 1800 orders come from the online channel and the remaining 200 from the offline route.
    • The company also provides services from a mobile application that registers 100 plus orders in a day.
    • Autofurnish has tie-ups with Autoportal, CouponDunia, Paytm and Naaptol to retail products.
    • Autofurnish has spread its wings far and wide across the country now. The company has 1 warehouse in U.S.A & a production unit in China.
    • Has 35+ stockists and distributors across 28+ cities in India.    

    Our vision is to become most admired brand by our customers, employees, business partners for the experience and value they enjoy for being with us. At Autofurnish, our bottom line isn’t just about money. It’s about the people we do business with — our customers, coworkers and contractors.

  • Therapy1on1- Curing Mental Health Problems one by one

    Earlier in the last decade, we came across the concept of mental health and emotional intelligence and over the decade its importance was established correctly. All the attention emotional and mental well being is getting today is legit, given the mindset of this generation. Therefore to create an ecosystem of technological tools that help the individuals understand mental Health and eliminate the taboo associated with it, Simar Preet Kaur launched Therapy1on1 in 2018.

    Therapy1on1 Highlights

    Startup Name Therapy1on1
    Headquarter New Delhi
    Sector Health, Psycology
    Founders Simar Preet Kaur
    Founded 2018
    Parent Organization Therapy1on1
    Website therapy1on1.com

    Therapy1on1 – About and how it works
    Therapy1on1 – Target Market Size
    Therapy1on1 – Founders and Team
    Therapy1on1 – How did it start?
    Therapy1on1 – Name, Tagline, and Logo
    Therapy1on1 – Startup Launch
    Therapy1on1 – Startup Challenges
    Therapy1on1 – Advisors and Mentors
    Therapy1on1 – Growth
    Therapy1on1 – Awards and Recognition

    Therapy1on1 – About and how it works

    Therapy1on1 is the first 24*7 Online emotional wellness platform that provides instant help. If the person has something stuck on his/ her mind they don’t need to wait for tomorrow and can directly approach Therapy1on1 online for professional help and this is what makes it different. provides instant, anonymous and confidential support through its online emotional wellness platform which is available 24*7.

    Therapy1on1 is an online emotional wellness platform where anyone can come up anytime and discuss their issues with professional psychologists via calls, video calls, and chats. This is convenient, secure and much more effective than traditional therapy as anyone can get instant support. If anyone feels overwhelmed with personal and professional issues or has been suffering emotionally can definitely reach out to the Therapy1on1 team without any second thought. The user can also choose to stay anonymous and all details are kept confidential.

    Therapy1on1 – Target Market Size

    Sources say that one in four suffers from mental health issues in India. With the increase in the issues and stress levels amongst people, there is a shortage of mental health professionals too. By providing the services online, Therapy1on1 is all set to ease the pain people are going through.

    Also Read: List of the Best Healthcare Startups in India

    Therapy1on1 – Founders and Team

    “I met my co-founder (Karamjeet Singh) in college itself and since then we have been planning to start something. We had way too many plans in our head and this one specifically gave us a kick to work on.” Says Simar Preet Kaur. Both of the co-founders Simar and Karamjeet don’t come from a psychology background so it has been a little difficult to understand the key challenges being faced by the venture. There is a huge diversity of needs and subjectivity of issues and this is not something that comes down to a list and this platform needs to justify the same. Surveying various psychologists and communicating with various people in the health sector has helped the founders a lot and this has evolved over time.

    • Simar Preet Kaur – Simar has a degree in B.Tech (IT) from Indraprastha University, Delhi
    • Karamjeet Singh- Singh has a B.Tech (IT) from Indraprastha University, Delhi and an M.B.A in Marketing from Balaji Institute of Modern Management.

    “We are well versed with technology and have a strong desire to help people cope up with the struggles and create a positive aura all around.” Added Simar Preet Kaur. She has been managing everything from scratch and then eventually decided to align dedicated people for specific tasks. Now, Therapy1on1 has a dedicated team of developers, designers, testers and account management people. “I keep an eye on everything and make sure everything works well and clients can have a quality talk with the psychologist and have a smooth experience and also understand that anyone can come up anytime to discuss anything whatever’s bothering them because Big or Small, your problem matters.” Added Simar. Karamjeet Singh looks into Marketing and branding. They have also approached a lot of firms that are now associated with the firm and conduct offline introductory sessions for creating awareness too.

    Therapy1on1 – How did it start?

    Simar started Therapy1on1 in September 2018 with a vision to eliminate the mental stigma and help anyone who feels overwhelmed with personal and professional issues and help individuals. The thinking had initially begun when her life goals became anxiety spells until one of her colleagues advised her to visit a therapist and Simar was quite hesitant about it. “This helped me change my outlook towards a lot of things and I soon realized that this applies to a larger population.” Says Simar.

    For the name “Therapy1on1” the founders had something else in mind but again domain availability matters so they just went with Therapy 1on1. It means personal attention ( 1 on 1) and Therapy is for everyone.

    For the tagline, the founders had this very particular thing in mind that common people suffering from any issues, life changes or anything can come up and seek guidance at the platform.

    That is why the tagline: Big or Small, your problem matters!

    Therapy1on1 – Startup Launch

    The founders had a lot going on in their minds about this idea. So they went ahead and checked about the legal aspects online and if any other firms were working on this or not. Simar couldn’t really get this out of her head which kept her insanely working on this. Initially, she discussed this with her family and one of her friends ( who is now the co-founder too) and then they together started working on it. In another couple of months, Simar was ready with the masterplan.“We went ahead and approached colleges, attended seminars and promotional events and got a lot of clients. This helped us in giving an initial push.” Said Simar Preet Kaur.

    Therapy1on1 – Startup Challenges

    As mentioned above, the founders don’t come from a psychology background so it has been a little difficult for them to understand the key challenges being faced by the people in general. There is a huge diversity of needs and subjectivity of issues and this is not something that comes down to a list and the platform needs to justify the same. Surveying various psychologists and communicating with various people in the health sector has helped them a lot in establishing a strong footing in the industry.

    Therapy1on1 – Advisors and Mentors

    The advisors and mentors of Therapy1on1 are:

    • Dr. Kamaljit Ananad
    • Ph.D. IIM Ahmedabad, Founder KiE Square Inc. ( Data Science)
    • Angel Inv, Transport ( Merchandise Tagging)
    • Advisor, Rupee Circle ( P2P Lending Platform)
    • Harpreet Sareen
    • Massachusetts Institute of Technology
    • Research Scientist ( Display Technologies, Interaction Techniques )

    Also Read: HealthifyMe – Story, Founder, Business Model, Funding, Career, News

    Therapy1on1 – Growth

    The company is still in the growing phase but the future looks bright. The dramatic increase in mental health issues and the inability to open up because of the stigma associated with it. Sources say that nearly 20% of the population is going to suffer from mental health issues and lack of expertise available might deteriorate the issue as well. Just like people take care of their physical health as mainstream, Therapy1on1 just wants to bring mental health at par with it.

    Therapy1on1 – Awards and Recognition

    “Making a change every day is I would say our biggest achievement. Whenever people come up giving feedback like we saved their lives and they feel like they have a safe space to vent out. This keeps us going.” Concluded Simar.  

  • GoldSeat – Keeps You Entertained On the Go

    On the go entertainment is still in its nascent stage in India. While today we are  almost habituated to using fast internet all  the times, most of us must have experienced the anxiety of not being able to access internet during long travel. Long journeys become boring in the absence of something to keep us entertained and engaged. So till now, it was like either you have to take the pain of loading your mobile with songs, videos and movies every-time before travelling long distance, or get bored. But thankfully now, on the go entertainment scenario is changing, and a startup that is making a major mark in this sector is GoldSeat. Gold Seat, is currently covering the bus travel segment, and offers WiFi-connectivity on bus, plus a vast collection of movies that travelers can enjoy either on their mobile phones by downloading the GoldSeat app or on the GoldSeat screens installed in the buses.

    Startup Name GoldSeat
    Headquarter Delhi
    Sector Tech-Entertainment Startup
    Co-Founders Gaurav Kapahi, Nishchal Khetarpal
    Founded 2016
    Parent Organization Ideagami Pvt Ltd.
    Website GoldSeat

    About GoldSeat and How it Works
    Founders of GoldSeat and team
    How was GoldSeat Started
    GoldSeat – Name, Tagline and Logo
    GoldSeat – Business Model and Revenue Model
    GoldSeat – User Acquisition
    GoldSeat – Startup Challenges
    GoldSeat – Funding and Investors
    GoldSeat – Future Plans

    About GoldSeat and How it Works

    GoldSeat is a Delhi based startup that is changing the traveling experience for many long distance bus travelers. GoldSeat offers two great ways to access seamless offline entertainment. One, it offers free WiFi to passengers inside the bus. Secondly, it has a wide collection of movies that travelers can access either on the GoldSeat screens installed in the bus, or on one’s mobile by downloading the GoldSeat mobile app.

    In order to access the high-end entertainment services provided by GoldSeat on mobile, one needs to follow three simple steps listed below:

    1. Connect to GoldSeat Wi-Fi
    2. Download the GoldSeat App
    3. Enjoy free Wi-Fi and Unlimited Entertainment.

    GoldSeat provide licensed content that runs seamlessly on travelers’ devices without them having to worry about data costs

    As a value-added to Bus Operators, GoldSeat also provides a host of live features under GoldLiv service such as Live Cameras, GPS, Passenger Information System, Automated GPS based announcements, live alerts. GoldLiv night vision cameras could carry a recording of up to 30 days and could be accessed remotely by the travel operator.

    Latest HD content which runs seamlessly without any data cost and even without connectivity, multi network wifi, offline entertainment and IOT for a connected bus experience are the USPs that GoldSeat boasts off.

    Relevant Read: Pickyourtrail – A DIY Platform to Plan Your Vacation

    Founders of GoldSeat and team

    GoldSeat was co-founded by Gaurav Kapahi and Nischal Khetarpal. The co-founders met each other at their common workplace, HCL technologies. It is here Gaurav discussed the idea of GoldSeat with Nischal, and soon they went working on the idea to make it a reality.

    Gaurav Kapahi is CEO of GoldSeat. He is an MBA (Marketing) graduate from MDI Gurgaon with over 13 years of work experience. In his last assignment, he was the Marketing Head of HCL Technologies.

    Nishchal Khetarpal is CTO of GoldSeat. He pursued marketing in MBA from Amity Business School. With an overall experience of 15 years, Nishchal has tried his hand in eight different businesses before GoldSeat. Previously, he headed Digital marketing at HCL Technologies.

    The company is currently operating on the bootstrapped model. GoldSeat has 14 people on rolls, six people outsourced. This startup has an open work culture with a limited/ flat hierarchy to ensure a more agile setup and quick decision making.

    How was GoldSeat Started

    Gaurav Kapahi was once traveling from Bengaluru to Delhi, and the in-flight entertainment (IFE) system of the plane has stopped working. To keep himself occupied, Kapahi turned to his mobile phone. The phone, however, had limited content, making Kapahi’s overall journey quite boring.

    I realized how important it was to have access to entertaining content, especially if you are one of those people who can’t sleep while traveling— whether on a bus or on an aircraft

    This experience has sowed the seeds of an entrepreneurial idea. Now that idea has fructified to provide travelers access to quality entertainment content on their phone.

    The GoldSeat  team undertook extensive research to study the market. It mostly relied on secondary research while primary research was conducted in the Delhi NCR region. In secondary research, GoldSeat relied on the publicly  available information concerning public transport and the sale of buses. Through the research findings, it was understood that the public mode of transportation was mostly neglected by large service providers. GoldSeat has calculated the total number of luxury and semi-luxury buses in India which are numbered at 45000 and are increasing at an average of 20% annually. This means that the market is growing faster than all other modes of public transport.

    Going ahead with the idea Gaurav and his team conducted a demo for one of the largest bus services that catered to the tourist segment, mainly inbound tourists. This demo provided the team at GoldSeat comprehensive feedback, prior they commercially launched service for daily transit buses. GoldSeat with various pre-launch research and preparation was established in January 2017

    Relevant Read: Kipstay – Beautiful Spaces that Makes You Feel Rejuvenated

    Idea for the name came from the fact that all journeys start by booking a seat or choosing a seat and we wanted to elevate that experience of someone’s journey to a GoldSeat experience which was entertaining, connected and premium – Gaurav says

    Gold Seat Logo
    GoldSeat Logo

    GoldSeat – Business Model and Revenue Model

    GoldSeat business is B2B while its offering is B2C. The company charges the owners of buses on a monthly basis based on a subscription model. Even both the hardware and software are on the subscription model with few options that are based on the needs of the operators.

    GoldSeat – User Acquisition and Growth

    GoldSeat, to gain its initial customers relied on establishing a direct connection with the bus operators. The GoldSeat team went to each of the bus operators and personally explained the benefits of using GoldSeats’ services. Gradually, they introduced their clients to newer technologies. Cold calling and persistent follow-ups are a few of the techniques that GoldSeat has managed to employ successfully in building a secure network of service.

    Furthermore, continually adding new services to the portfolio has kept GoldSeat updated, accommodating, and relevant for bus operators. GoldSeat also partners with software providers, bus aggregators, and ticketing platforms to increase their presence across the country.

    GoldSeat – Startup Challenges

    Funding is a crucial thing for every startup to build a core team and begin operations. Previously, we struggled to determine the core target group, as customers are scattered and the sector is unorganized in India. Apart from that, recognizing their needs was a major barrier because they didn’t give much priority to licensed content – Gaurav says explaining the challenges the startup faced

    The GoldSeat  team emphasized on helping bus operators understand how the solution could engage customers. Once that was done, the next challenge was to get their payments on time; the company is consistently working to improve both, compliance from the clients’ side and to provide updated quality content from their team.

    Relevant Read: ScoutMyTrip – Helps You Plan those Memorable Road Trips

    GoldSeat – Funding and Investors

    In June 2018, GoldSeat raised $ 3 million funding.

    Date Stage Amount Investor
    June, 2018 Series A $3m Undisclosed

    GoldSeat – Future Plans

    GoldSeat has recently collaborated with Railyatri.in for its Intercity Smart Buses. It currently offers services to private players across Northern and Western regions, including Lucknow, Ahmedabad, Delhi, and cities in Haryana, Himachal Pradesh, Uttar Pradesh, Uttarakhand, Gujarat, Punjab, Rajasthan, and Karnataka.

    Gaurav founded GoldSeat with the idea of providing entertainment services to travelers in all forms of transports. By 2020, the brand plans to be the leader in the bus segment and has already started initiating operations in railways and airlines. The company plans to have a well-established distribution network spread-out pan India over the next five years. The brand aims to have visibility in each and every part of the country and to be the top-notch player of travel entertainment.