StartupTalky

Tag: Delhi startups

  • How Mogi I/O aims to disrupt the video streaming space by leveraging AI

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mogi IO.

    MOGI is a B2B Video Tech SaaS venture startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space in the media tech domain. It has created various products catering to different industries. The startup enables content platforms to stream buffer-free videos, of high quality, at 50% of their size, leveraging its patented AI technology.

    StartupTalky interviewed Vikrant Khanna, Founder & CEO of Mogi I/O, to get insights into the startup story and roadmap of the organization. In this article you’ll discover how Mogi was conceptualized, its future plans, business model and funding details, etc.,

    Mogi – Company Highlights

    Startup Name Mogi I/O
    Founders Vikrant Khanna (CEO), Rahul Lahoria (CTO)
    Headquarters Delhi
    Founded 2019
    Industry Media Tech, SaaS
    Website mogiio.com

    Mogi – About and Vision
    Mogi – Idea and Inspiration
    Mogi – Products/Services Offered
    Mogi – Founders & Team
    Mogi – Ideology behind name, tagline & logo
    Mogi – Business Model and Revenue Model
    Mogi – Launch & Marketing Strategies
    Mogi – Challenges Faced
    Mogi – Funding and Investors
    Mogi – Competitors
    Mogi – Future Plans
    Mogi – FAQs

    Mogi – About and Vision

    Mogi’s solution lies in three buckets: Video Tech, Image Tech, and White Label Solutions.

    • Video Tech – Mogi has built a disruptive IP – Mogi Streaming Engine for which it has filed for a patent. Mogi Streaming Engine delivers buffer-free videos through its multi-CDN architecture. Its second IP is wherewith AI. Mogi can successfully achieve video compression, which is 50% superior to another transcoding/compressions solution. It does this while enhancing the quality of the video.
    • Image Tech – Mogi compresses the images of any website or app by up to 80%, which positively impacts the performance of the website/app. It improves their SEO Ranking, while their bandwidth consumption for image data transfer decreases by 80%.
    • White label solutions – If anyone has the content and wants to launch their own OTT app, they can do so in a few days using Mogi’s plug & play solutions. One can start monetizing their content via Subscription (SVOD), Pay per View (TVOD) & Advertising (AVOD)

    Company’s long and short-term Vision: Mogi aims to disrupt the video streaming space by leveraging Artificial intelligence (AI). Its Vision is to be known as a video tech company from India that builds disruptive technology in the video streaming industry. It also aims to bring to people worldwide to enjoy video viewing experience seamlessly with high quality.

    The core belief of Mogi: The core belief is that today the 80% of traffic on the internet is video, and as the companies advance, this market will further explode exponentially. The team at Mogi wants to make the whole video viewing experience seamless and pleasurable for every individual user on this planet.

    Mogi – Idea and Inspiration

    Vikrant and Rahul were initially building a short format video app of their own. To start chatting with the content creators, in this video app, viewers could gift the content creator’s with small ticket values, such as virtual gifts of a small denomination. While building this video app, they realized that a typical content platform has to undergo many tech challenges and complexities. Different solutions providers are involved in streaming the videos seamlessly to the end-user, but still, the user was facing issues like buffering, poor video quality, and jerkiness.

    The duo realized that the user experience could be enhanced while watching the videos, but they did not find optimal market solutions. Thus, Vikrant and Rahul decided to build their in-house solution, an answer to address these problems. They were very excited with the results, which encouraged them to file for the patent for the new technologies in 2019. In the meantime, they showed the results to many stakeholders & industry players and got their validation which was another milestone before commercializing it.

    One of the early stage clients was MOMPRESSO and Zee digital. Their response was encouraging, and since then, the team has been working with leading companies who have always encouraged them.

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    Mogi – Products/Services Offered

    Mogi enables content platforms to stream buffer-free videos, of high quality, at 50% of their size, leveraging its patented AI technology. This buffer-free video results in superior viewer engagement while reducing streaming costs to half for the video platform. Mogi has built various products catering to different industries.

    These include –

    • Photo – Image Tech for faster website loading time. 80% image compression for superfast website & app page downloads speeds. Smart Crop and Auto resize based on device. Higher Organic SEO Ranking, Lower bounce rates, Higher Revenue
    • Video– Video Tech, End-to-End or Individual Modules. 50% Compression with AI-enhanced quality, Patented Multi-CDN tech for buffer-free streaming and emergency redundancies.
    • MOTT – White Label OTT solutions (App, Backend CMS, Monetization) All monetization options like the content library with no revenue share and all AVoD (advertising video on demand, SVoD (subscription video on request), and TVoD (transactional video on demand) integration with Plug n Play. It takes less time, just 7, to launch one’s own OTT solutions.
    • Live – Lightweight RTMP live stream, with easy access and easy share.

    Idea Pivot

    Initially, when the founders pivoted, they had launched it as a short video app. But soon, due to technical issues and market demand, they decided to build their own in-house technology.

    “We decided to pivot our business model to what we are today. Presently, MOGI is a B2B Video Tech SaaS venture startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space in the media tech domain” – says Vikrant Khanna, Founder & CEO, Mogi I/O.

    Mogi – Founders & Team

    Vikrant Khanna is the founder and CEO of Mogi. Vikrant’s co-founder is Rahul Lahoria, CTO of Mogi I/O.

    Rahul takes care of technology and product management, and Vikrant oversees business, investments, and salary.

    Founder of Mogi
    Mogi Founder & CEO – Vikrant Khanna

    Rahul had met Vikrant when he was the vice president of the platform in Airtel, and they kept in touch with each other. The duo had a long & close friendship, and when Vikrant decided to start on his own, Rahul accepted his offer.

    Vikrant’s co-founder is Rahul Lahoria, an MTech in computer science from IIT Kharagpur. Rahul has built AI Solutions & Patented technology, AI, cloud computing & mobile apps for over 10+ years. He has filed six patents to date.

    Initially, the foudners wanted a name for their short-format video app Mogi; they called it Mogi because it is about mobile gifts. i.e., MO- mobile and GI – gifts. In the short format video app, the fans could give virtual gifts. So when they pivoted the model, the name remained the same. They wanted a catchy logo and thus selected a monkey wearing sunglasses.

    Mogi IO
    Mogi Logo

    The tagline of Mogi: Next-gen media technologies

    Mogi – Business Model and Revenue Model

    Mogi is a B2B video tech SaaS venture. Thus its business model and revenue model circles around subscription fees.  Mogi is a Saas product with a subscription fee model, where they charge the end-users based on their bandwidth consumption for videos/images delivered.

    Mogi – Launch & Marketing Strategies

    Mogi relied on channel partners who had spent more than two decades in the media industry. These people had deep connections in the media community at CTO/ CXO level.

    As a part of its GVM strategy, Initially, the team at Mogi relied on the market and now on inside sales, one-on-one sales & a personalized selling/enterprise selling model.

    “As we are on our way to scaling up, we have realized the importance of the retail sale model. So, presently, we are also marketing through our website and selling them through online stores, thus investing in marketing, advertising, or similar networks” – Vikrant added.

    Also read: Top 7 Ways to Create a Buzz around your Startup

    Mogi – Challenges Faced

    The most crucial challenge for any startup is acquiring customers and providing them with the belief in the product. Mogi overcame this by regularly giving them the demos and showing them the value of money.

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    Mogi – Funding and Investors

    Mogi raised an undisclosed amount of funding from Pentathlon Ventures.  

    Mogi – Competitors

    There are various global companies like brivecurve, JW, Bitmovin, etc.,

    Mogi – Future Plans

    Mogi recently raised an undisclosed amount from Pentathlon Ventures and has plans to raise another round by the end of this year. It is also planning to launch retail products for video & image tech solutions across product segments along with their white label OTT.

    Mogi – FAQs

    What is Mogi?

    Mogi is a B2B Video Tech SaaS venture startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space in the media tech domain. It has created various products catering to different industries.

    How does Mogi make money?

    Mogi is a Saas product with a subscription fee model, where they charge the end-users based on their bandwidth consumption for videos/images delivered.

    Who are the founders of Mogi?

    Vikrant Khanna is the founder and CEO of Mogi. Vikrant’s co-founder is Rahul Lahoria, CTO of Mogi I/O.

    What is Mogi’s tagline?

    Mogi’s tagline is ‘Next-gen media technologies’

  • The Natural Wash: Ayurveda-based Personal Care Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by The Natural Wash.

    The Natural Wash (TNW) is a personal care brand for skin, hair, and body care products focusing on Ayurvedic modality. The brand offers a plethora of completely natural products such as handmade soaps, hair oil, shampoo, body lotion, facial oil, sunscreen, etc. These products have undergone deep research and are an amalgamation of Ayurveda, herbal ingredients, and modern science.

    StartupTalky interviewed Mr. Akshit Goel (Co-founder/MD, The Natural Wash) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how TNW was conceptualized, its business model, revenue, growth and more.

    The Natural Wash – Company Highlights

    Startup Name The Natural Wash
    Founders Akshit Goel, Shivangi Goel
    Headquarters New Delhi
    Founded 2019
    Industry Personal Care, Skincare
    Website www.thenaturalwash.com

    The Natural Wash – About
    The Natural Wash – Market/Industry Details
    The Natural Wash – Idea and Inspiration
    The Natural Wash – Founders and Team
    The Natural Wash – Name, Tagline & Logo
    The Natural Wash – Business Model & Revenue Model
    The Natural Wash – Growth and Revenue
    The Natural Wash – Launch & Marketing Strategies
    The Natural Wash – Challenges Faced
    The Natural Wash – Competitors
    The Natural Wash – Achievements
    The Natural Wash – Future Plans
    The Natural Wash – FAQs

    The Natural Wash – About

    TNW- The Natural Wash is a personal care brand for skin, hair, and body care products focusing on Ayurvedic modality, which already makes it exceptional as most products in the market are chemical-based ones. The brand offers a plethora of completely natural products such as handmade soaps, hair oil, shampoo, body lotion, facial oil, sunscreen, etc. These products have undergone deep research and are an amalgamation of Ayurveda, herbal ingredients, and modern science.

    Moreover, the brand has always endeavored to provide a one-of-its-kind experience to its customers with best-in-class, clinically tested beauty products. Excelling in the field while catering to the patrons of nature-based products, TNW envisions to inspire and empower more people as it packages the secrets of the Earth and the magic of nature in its products and focuses on customer satisfaction and acquisition rather than just profits.  

    TNW always prefers quality over big bucks. The brand wants everyone to appreciate its products for the Ayurvedic goodness, chemical-free formulation, and natural & herbal ingredients.

    The Natural Wash – Market/Industry Details

    The skincare product market was valued at INR 129.76 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.22% during 2021 – 2025 to reach a projected value of INR 191.09 billion by 2025. On the basis of demographics and how the beauty segment was dominant, it accounted for more than half of the market share in 2017 and is expected to grow exponentially in the coming years.

    The Natural Wash – Idea and Inspiration

    United by similar thinking, upbringing, and passion, Shivangi and Akshit joined hands and came up with products that are cost-effective, chemical-free, and come in handy to people. This is why many of their products are blends of age-old recipes into handy everyday essential products.

    Inspired to make people more aware and switch towards a natural and chemical-free life, this Delhi-based homegrown startup was started by Shivangi and Akshit, at the age of 21.

    Co-founder, Akshit Goel says -“Fortunately, both of us had a common passion and vision to establish a skin and hair care brand that is cost-effective, natural, and chemical-free. So, we joined hands together and decided to come up with such products. I was inspired by my mother who is fond of organic farming and grows herbs in her terrace garden. My vision for chemical-free and natural products with pure ingredients was embraced by my mother’s practices. While Shivangi was always admired for her grandmother’s flawless skin and natural beauty that was possessed using age-old methods, Indian remedies, and ingredients. This was enough to inspire us and come up with a brand that is natural, organic, and beneficial for both skin and hair. Together, we came up with our brainchild: TNW- The Natural Wash”

    The initial phase was very tough. Ingredient suppliers used to deny working with them as no one was interested in working with such low quantities. Akshit used to carry cartons and bags of around 20-30kgs on his head in order to save 50-70 rupees of freight charges.

    Shivangi and Akshit, both used to dry the herbs in sunlight. To just be in the sunlight in summer, every day for a minimum of two hours, to stir the herbs continuously. They could not afford to buy an herb drying machine or hire a person who could do this for them.

    After the initial two months of their stint, the duo was on the verge of giving up. The tides were tough for them to face alone, and they both almost decided to not continue with it. But ‘the don’t give up attitude’ stopped them from backing out and they continued.

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    The Natural Wash – Founders and Team

    Akshit Goel and Shivangi Goel are the founders of The Natural Wash.

    Akshit is responsible for managing day-to-day operations of e-commerce, accounts, and marketing and he is consistent with his efforts to make the brand a great success. Whereas, Shivangi Goel manages the Graphic, Content, and Social media departments. She has studied English Literature at Khalsa College, DU. Akshit Goel has done Bachelor in Business Administration.

    Company Size – Currently 50 members and the company also aims to have a team of approximately 125 to 150 members by the end of 2022.

    TNW’s work culture and zeal are contiguous and provide the best working environment to shape talent that is still rough on the edges. Colleagues are treated like family here and thus it’s a great learning experience together with everyone.

    Initially, the founders just started with soaps. They wanted to name it something that included the word “Wash.” As they provided natural products, the duo chose “Nature Wash” and then “The Natural Wash” in a few days.

    TNW logo
    The Natural Wash Logo

    As for the tagline, Akshit & Shivangi wanted something that described the nature of their company, which provides ayurvedic, herbal, and natural products. Keeping the tagline short and simple, they chose ”Dive into Flora” since flora is something natural and comes from the earth.

    The Natural Wash – Business Model & Revenue Model

    The Natural Wash (TNW) functions on a D2C business model. The company ships its products all over India from different warehouses situated throughout the country. Customers can order TNW products from its website and from almost all the key eCommerce portals. Right now, the startup doesn’t have an offline presence, though it is exploring this space and soon it will launch the products in the offline markets also.

    TNW’s products are ranged from INR 99 to INR 650.

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    The Natural Wash – Growth and Revenue

    TNW- The Natural Wash personal care brand made over 10 Cr revenue in the first full financial year. The founders invested Rs 2 lakh as an initial investment in the business. Growth came from reinvestment of earnings. Every rupee earned has been reinvested in the business. The startup’s target revenue for the financial year 2021-22 is 40+ Cr. As of now, it is selling out 2500+ units on an average every day.

    The Natural Wash – Launch & Marketing Strategies

    “It was for our family members and friends who were among our list of first few customers. We started with soaps like charcoal, potato rice, oats and honey, neem, and ubtan soap. Apart from these, we had Rose Water and Lip Balm” – Akshit added.

    Some of the key strategies the team employs to make sure the company retains and grows its customer base are sticking to the mantra of providing their patrons with all-natural products, providing customers with cost-effective offers, and making the product accessible to every class of society. TNW makes sure that its internal team is constantly engaged and motivated to deliver its goals in alignment with the companies. Moreover, keeping in mind the market demands and new trends to be up to date to make a mark in the market. Most importantly, the startup invests in quality rather than brand marketing and endorsements.

    The best-recorded strategy which has given TNW the most traction and sales is word of mouth. The startup is planning on other marketing strategies as well.

    The Natural Wash – Challenges Faced

    Speaking about the challenges faced, Mr. Askhit Goel says –

    “When the first lockdown happened in March-2020, it was all about keeping ourselves safe from Corona and keeping our spirits high. We got zero support from the employees and the business was closed down. Sales numbers hit zero. Our cash flow was badly hit as there was no way we could stop the recurring costs like rents, maintenance, and salaries. It was very tough to get back on track after the lockdown for the obvious reasons mentioned above. However, we started again with high spirits, and there is no looking back. During the second lockdown, it was pretty normal. Our sales were normal and deliveries were running as smoothly as possible at that time.”

    The Natural Wash – Competitors

    TNW considers Mamaearth, Wow, Moms & co., The Man’s Company, Juicy Chemistry, Biotique, Kama Ayurveda, Just Herbs, Plum Goodness, Soul Tree, Khadi Naturals, Organic Harvest, and Aroma Magic as its major competitors.

    The Natural Wash – Achievements

    The Natural Wash has had its share of success and awards, some of them include the White Page award to the company for most admired brand, White Page award dedicated to Mr. Akshit Goel for the most inspirational leader, Amazon, and Flipkart awards for being premium category sellers across. To boot, Akshit has been honored to receive a call from Josh Talks as they chose him to be a speaker on their platform.

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    The Natural Wash – Future Plans

    Five years down the line, the team aims to make TNW- The Natural Wash the top-selling brand for skin, hair, and body products in the beauty care industry. They are planning to have a brand face soon. TNW wishes to target a larger audience by creating cost-effective products with the goodness of natural ingredients. It plans to launch the baby care range in the month of November 2021, wherein, they are also planning to launch the cosmetics range by the end of FY2021.

    The Natural Wash – FAQs

    What is The Natural Wash (TNW)?

    The Natural Wash is a personal care brand for skin, hair, and body care products focusing on Ayurvedic modality, which already makes it exceptional as most products in the market are chemical-based ones.

    Who are the founders of TNW?

    Akshit Goel and Shivangi Goel are the founders of The Natural Wash.

    How does The Natural Wash make money?

    The Natural Wash (TNW) functions on a D2C business model. Customers can order TNW products from its website and from almost all the key eCommerce portals. TNW’s products are ranged from INR 99 to INR 650.

    Who are TNW’s competitors?

    TNW considers Mamaearth, Wow, Moms & co., The Man’s Company, Juicy Chemistry, Biotique, Kama Ayurveda, Just Herbs, Plum Goodness, Soul Tree, Khadi Naturals, Organic Harvest, and Aroma Magic as its major competitors.

  • Startup Pivot Story of Positively Perfect: A Unique Gifting Startup

    This article is contributed by the founder of Positively Perfect, Nidhi Jain Seth. Positively Perfect is a part of Pinnacle – The most creative brand setting a precedent of innovation & recognizing milestones on a massive scale.

    Positively Perfect is not just a simple gifting startup, it aims to reclaim the true meaning and power of gifts. To elevate their status to more than ‘ just things’. The startup is constantly innovating and adding new products a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it the Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

    What started with just Inspirational & Devotional Gifts, entered a major turning point in 2020 with the addition of Epically Games for Children. Let’s see what the founder, Ms. Nidhi, has got to say on the startup pivot of Positively Perfect.

    What was your initial Idea which got pivoted and what do you do now?

    Positively Perfect is inspired by my own (Nidhi Jain Seth) Life story. I struggled with my health for almost 10 years with multiple hospitalizations, multiple procedures, and surgeries, but what kept my spirits high was the unconditional support of my family and the Power of Positive Words. The Books I read and heard, the seminars I attended made sure that I was always in a positive state of mind no matter what was going on all around me. And therefore, I made it my mission to use my skills as a product designer to bring the power of the words in beautiful products that people can use as a gift. Not just personal gifts you give to your best friends and loved ones but Promotional gifts brands can give to their employees and customers and bring positivity and change in their lives. One small message at a time.

    We started with just Inspirational Gifts and Devotional Gifts, but a major turning point came last year with the addition of Epically Games for Children. Not just any games but games that make them a better version of themselves. Games that connect them to our Indian roots and culture. Games that teach them essential life skills about money. And I am so happy that we have launched these games in collaboration with India’s leading mythologist Devdutt Pattanaik.

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    What were a few metrics you were tracking that showed pivoting is needed? Were you convinced that the new vision is going to work for sure?

    I am a big believer in metrics and numbers, but when it comes to a new product or new category launch, I only go by my inner voice and create what I love. And if the customers also love the product, it stays, or we remove the product from our collection. I truly believe the more connected you are to the market and your customers, the more confident and clearer your inner voice becomes. When you launch a new product, no one knows for sure what will happen, how the market will react, especially as a startup. So you do the next best thing. Launch on a shoestring budget and work your way up. Even while I believe in my inner voice, I am never 100% sure of success. And the good thing is I know nothing in life is 100%. So it all works out.

    How did you communicate with the whole team about pivoting the startup?

    I am truly blessed to have an amazing team that is always ready to adapt and change and move with the flow. It’s a part of our culture. Over the years, we have earned each other’s trust. We are constantly innovating and adding new products at Positively Perfect with a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it our Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

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  • Story of Codleo: One of the best digital transformer & CRM solution providers

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Codleo.

    Codleo is known to be one of the best digital transformer and CRM solution providers. It offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI. Founded by Late Mrs. Bimla Singh in 2019, Codleo aims to connect every business with its customers.

    StartupTalky interviewed Mr. RS Maan (MD & Global CRO, Codleo) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how Codleo was started, its services, business model, growth, future plans, and more.

    Codleo – Company Highlights

    Startup Name Codleo
    Founder Late Mrs. Bimla Singh
    Co-founders Mohit Sharma, Rahul Ray
    Headquarters New Delhi
    Founded 2019
    Industry IT
    Subsidiary Codleo Consulting
    CSR Wing The Codleo Foundation
    Website codleo.com

    Codleo – About and Vision

    Codleo offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI. Amongst these services, Codleo offers Salesforce Business Consulting, Greenfield Implementation, Integration with other systems, and Support management as well. Moreover, the company takes care of a brand’s online presence along with extending marketing, automating the customer’s buying pattern, and marketing analytics services. These services are generally covered in the digital marketing portfolio of the company.

    In addition to all the Salesforce & digital solutions, Codleo is a product developer as well. Codleo ventured into the product development on the Salesforce Platform and developed apps that are ideal for small & medium businesses such as a Project Management App (ProjecLeo), Vendor Management App (VenLeo), Recruitment Management App (HireLeo), and Human Resource Management App (HRLeo).

    Long term/short term vision – The vision of Codleo is to be a company with a heart works that overtime to achieve success for their expanding list of clients

    Core belief – Codleo is working with a dream to connect every business with its customers. Every business should have access to their customer’s data in one click, to understand and improve the work processes & ensure customer delight

    Codleo – Idea & Inspiration

    The concept behind the formation of the company was to create an entity that functioned with a heart. The concept of the heart is important as the team believes in listening, understanding, empathizing, and batting for their clients. Codleo values its customers who are the kings, and the company is their soldiers for their success story. So, the company was formed with this objective in mind to be the best in the business but with a heart & soul.

    Also Read: The Best CRM Tools For Businesses To Use

    Codleo – Product/Service & USP

    Codleo is essentially a B2B service provider improving engagement/relationships between its customers and their customers via tech tools and solutions such as CRM and cloud offerings for specific roles and verticals.

    Its foray into product development on Salesforce Platform has meant the development of selective applications which are ideal for Small and Mid-Market Companies. All these apps are built on Salesforce low code platform to offer a seamless & better experience to all users, a single platform to access all apps, and reduced IT infra & development cost, being a low code cloud platform as a service. These are the perfect fit for startups and MSMEs as they offer value for the investment as they are pocket-friendly as compared to other apps in the market. Plus they have been created especially for the MSMEs of India. There has been no pivoting from the initial product but tweaks may keep occurring to make improvements in the products.

    Codleo has a subsidiary called Codleo Consulting Inc which has just been launched to serve the North American market and it has its very own CSR wing – The Codleo Foundation.

    Codleo – Founders and Team

    The Company was not founded overnight or on a whim. It was with great thought and deliberation that the idea to form a company that operated with ethics, sensitivity & people focus germinated. Late Mrs. Bimla Singh is the founder of Codleo. The co-founders of Codleo are friends – Mohit Sharma and Rahul Ray.

    Founders of Codleo
    Codleo Founding Members

    Mohit Sharma | Co-founder, Codleo

    Mohit Sharma is a technical graduate, a 10x Certified Salesforce solution engineer, CRM advisor with over 10 years of experience implementing Salesforce. He is currently handling the complete delivery of Codleo consulting. He is also an Advisory member and speaker at The Codleo foundation. He is responsible for masterminding, outlining, and developing projects.

    Rahul Ray | Co-founder, Codleo

    Rahul Ray has a background in the travel & hospitality industry of over 25 years. He is currently serving as Director and the marketing head for the Codleo Foundation, the CSR wing of the company.

    RS Maan | MD & Global CRO, Codleo

    Codleo Team
    RS Maan – MD & Global CRO, Codleo

    Mr. Maan has 20+ years of experience in Business Development, Account Management, Market Research, Sales & Strategy Development, Leadership & Operations in the IT software industry.

    Team & Work Culture

    The team currently has 65 plus Codleons. Hiring is conducted by the HR department via different means such as job websites, social media channels like LinkedIn, educational institutes, and referrals.

    “Our work culture is one of team spirit, collaboration, innovation, learning, diligence, work ethics, and a growth mindset” – says RS Maan, MD & Global CRO, Codleo.

    Codleo Founders and Team
    Codleo Team

    Codleo’s name has been derived through an amalgamation of two words — Code and Leo (Lion). The former stands for coding and Leo/lion represent courage to undertake bold decisions and resilience in the face of challenges because, as per Codleo, there’s no life without challenges.

    Codleo’s logo is a lovable & cherubic young Lion/Leo whose name is Riki.

    Codleo
    Codleo Logo

    Codleo’s tagline is “Company with a heart”. It represents its core principle to put itself in the shoes of its clients, understand their pain & issues and work for their success.

    Codleo – Business Model & Revenue Model

    Codleo is essentially a B2B service provider. Codleo’s revenues are based on the services provided to its clients. It operates on a 10-20% markup on its services/invoicing.

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    Codleo – Launch and Marketing Strategies

    Getting brands and businesses to trust a Startup with Work is never easy with many rocky paths. The initialization of Codleo was not easy. However, the team believed in themselves during the initial days of launch. This confidence helped them to persuade brands to give them a chance slowly and steadily since no brand wants to work with new players who aren’t tried and tested.

    Within a year of the launch in April 2019, Codleo acquired around 32 customers who are a mix of start-ups, MSMEs, and enterprise giants. These customers are from different industries but mainly from manufacturing, education, healthcare, and Nonprofit. The company has secured its standing in a short period of time due to its adherence to best practices, client-first focus & the quality of solutions offered by Codleo.

    The startup’s cost-effective and diligent services, adhering to best practices, ethics, use of the latest tech and solutions, and trust have helped it to retain and expand its growing family of customers around the world. Codleo does not spend money in any traditional form of marketing. It only promotes via social marketing channels and referrals.

    “We do not undertake any marketing campaigns. Our content/satisfied customers are our brand ambassadors/marketing campaigns and many refer our businesses to us and it goes on” RS Maan added.

    Codleo – Challenges Faced

    “At the very beginning, we faced the issue of manpower joining the startup. People don’t wish to join startups as they feel their future is shaky/unsure and don’t want to risk their careers & stability” says Mr. Maan.

    Gradually over time when customers started trickling in, trust developed and the company started stabilizing, this issue of manpower faded away. The initial team had come on board as they had trust & valued the management’s determination/confidence to make sure that the venture succeeded.

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    Codleo – Growth

    The company as it is today:

    1. Team size increased from 2 to over 65
    2. 3 fold increase in revenue and manpower
    3. 120% YOY growth
    4. CSR Wing Codleo Foundation and manpower solutions wing Codleo Staffing have been launched
    5. Codleo Consulting Inc for tapping into the market USA market has just been launched

    Codleo – Funding

    Funding as of now has been the personal investment by the managing director. Plus there has been funding by professionals in various tech domains that have joined hands with Codleo in the capacity of advisors and so on.

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    Codleo – Competitors

    Codleo’s competitors include Girikon, Damco group, Dhruvsoft, Algoworks, and scnsoft.

    Codleo – Tools used to run startup

    The tech tools that Codleo uses include Salesforce CRM, Pardot marketing tool, Quikbooks for accounts.

    Codleo – Recognition and Achievements

    • Salesforce Crest tier partner (2nd highest)
    • ISO 9001: 2015 and ISO 27001: 2013 certified

    Codleo – Future Plans

    In the near future, Codleo wants to focus on MSMEs and Global businesses not only in India but also in North America, Canada, Australia, and the UK. In North America, Codleo Consulting Inc has been incorporated, and soon they will start operations in the East Coast area of the USA. The company is also deciding to open its delivery centers in Hyderabad and the hills of North India to capture the right talent.

    The company wants to introduce CRM as a subject in collaboration with educational institutions especially under technical programs like B. Tech and get young Indians trained in Salesforce as a technology. Codleo is also taking the initiative of giving profit/share to the employees who are contributing significantly to the growth of the company to boost employee motivation.

    It is seeking to get more business from companies overseas to provide Indians employment and boost the country’s economy and play a humble role in the country’s progress. Codleo proposes to be a company with around 500 Codleons by 2023.

    Codleo – FAQs

    What is Codleo?

    Codleo is one of the best digital transformer and CRM solution providers. It offers a range of solutions to companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI.

    Who are the founders of Codleo?

    Codleo is founded by Late Mrs. Bimla Singh in 2019. Mohit Sharma and Rahul Ray are the co-founders of Codleo.

    How does Codleo make money?

    Codleo’s revenues are based on the services provided to its clients. It operates on a 10-20% markup on its services/invoicing.

    What is the meaning of ‘Codleo’?

    Codleo’s name has been derived through an amalgamation of two words — Code and Leo (Lion). The former stands for coding and Leo/lion represent courage to undertake bold decisions and resilience in the face of challenges because, as per Codleo, there’s no life without challenges.

  • RevFin – Bringing Financial Inclusion In tier II and III Cities

    RevFin is a financial technology (Fintech) startup which is aimed at building the world’s most advanced digital lending platform. The platform will be used to underwrite and manage consumer loans to finance clean technologies through our own NBFC.

    Through the unique approach to underwriting, rich value proposition, and a differentiated distribution model, RevFin plans to build a lending book of INR 500 Crore ($45 Million) in the next 5 years, with ROE of 20%+.

    Their vision is to create a lending platform that is agnostic of language, literacy, geography, and culture. Once the platform has been proven successful, they will use it to rapidly scale the lending book in India while leveraging the platform in other geographies.

    Currently they have financed E- Rickshaws in West Bengal (Kolkata), Bihar (Muzaffarpur), UP ( Jhansi, Saharanpur, Bareilly, Lucknow, Sultanpur, Ghaziabad, Noida), Uttarakhand (Dehradun), Punjab (Ludhiana, Amritsar, Jalandhar), Rajasthan (Dausa), Haryana (Hisar) and Delhi.

    It now plans to expand to Maharashtra, Gujarat and some more towns in UP. It has partnered with six manufacturers of electric vehicles, who have dealership presence in over 10 cities/towns in India. The collections rate is over 100% and has pipeline for loan demand of over INR. 10 crores a month.

    RevFin – Highlights

    Startup Name RevFin
    Headquarter NewDelhi
    Founder Sameer Aggarwal
    Sector Fintech
    Founded 2018
    Parent organization Revfin Services Pvt. Ltd.

    RevFin – Industry Details
    RevFin – Founders
    RevFin – The Idea and starting up
    RevFin – Name, Tagline, and Logo
    RevFin – Product
    RevFin – Business and Revenue Model
    RevFin – Customer Acquisition
    RevFin – Funding
    RevFin – Challenges
    RevFin – Advisors and Mentors
    RevFin – Acquisitions and Merger
    RevFin – Awards & Achievements
    RevFin – Future Plans
    RevFin – FAQs

    RevFin – Industry Details

    Consumer lending market in India is over $300 billion. Currently, over 3 lakh electric three wheelers are sold in India and over 1 lakh electric two wheelers. Taking average financing of INR. 1 lakh for electric 3-wheelers and INR. 50,000 for electric 2-wheelers, the market in which RevFin is operating stands at INR 5,000 crores. This market has very poor availability of financing and in our opinion; the market can grow 10-15X in the next 10 years.

    RevFin – Founders

    Revfin is founded by Mr. Sameer Aggarwal. Sameer is an alumnus of IIT Kharagpur and has worked in consumer lending for 13 years, most of which were spent working in London with HSBC.

    Sameer has worked in both prime and subprime lending space. During time in HSBC, he has worked in UK, France, Turkey, Egypt, UAE, Hong Kong, Australia, Philippines, USA, Canada, Mexico and Brazil. He has wide ranging experience in organization strategy setting, fund raising, managing large cross functional/site teams and converting a traditional lending business to a platform based digital business.

    RevFin – The Idea and starting up

    Being a part of the fintech industry in the UK, Sameer had the opportunity to experiment with many unique ideas. While researching the Indian market, he found three clear trends –

    • Consumer fintech companies were focusing on lead generation, but not on lending;
    • Lending fintechs were focusing on SMEs, not on consumers; and
    • There was very little use of technology, analytics and alternative data/techniques.

    All of the above gave rise to the idea of Revfin. At the same time, their core lending focus was on retail consumers.

    As they started their operations, they got an early opportunity to test lending in electric three-wheeler market. This market did not have organised finance available at a national level. So, they tied up with some manufacturers to test the scale and ease of the market. They realised that there is huge untapped potential in the market and the players in the market are working with them to develop the complete ecosystem for manufacturing, sales and financing of such vehicles.

    Friends and family were not very pleased initially for Sameer as he gave up his job in London. However, once the decision was made, all of them have come out to help him build the company. Many people, including the investors and other startup founders, encouraged him and provided him with a lot of insights and advices.

    When I came up with the idea, I was clear that our company will completely revolutionise the way lending in done. Therefore, the first name that sprang to my mind was Revolution in Finance. Later, we chopped it to RevFin.

    Revfin Logo

    When they started designing it, they wanted to use the rupee symbol and modify it to make it unique. Finally, after trying several versions, the logo had been created in such a way that it represents the rupee (for loans) but also ‘R’ in both Hindi and English. Since it’s an ‘R’, it also represents Revfin.

    They realised how difficult it is for people to get a loan. Also loans are not very accessible for most people as they get declined by banks and other institutions. To be true to their objective of financial inclusion, their loans must be Convenient (to apply and process) and Accessible (high approval). Hence RevFin – Convenient, Accessible Loans!

    RevFin – Product

    Revfin provides 2 types of loan.:

    The first is a regular personal loan. This loan can be taken for a variety of purposes and is paid back in equal monthly installments.

    The second, RevLoan, is an unsecured credit limit that you can use at any time per your need. In this, you can draw down any amount in denominations of INR 1,000 up to your credit limit.

    Revfin product

    The platform is very focused on use of technology, analytics and alternative techniques like Psychometrics, Biometrics and Gamification. The platform is accessible through web, iOS and Android App.

    RevFin – Business and Revenue Model

    The RevFin business model is very simple. A customer applies for a loan. The company charges a small fee and interest to every customer who is approved a loan.

    Three strong points which makes RevFin unique are:

    • The digital lending platform uses alternative data and techniques to make lending decisions. This helps increase approval rates and provide loans to even those who do not get loans from traditional institutions.
    • Distribution of loans in a very under penetrated market
    • Unique features like Gamification that are designed to help customers be financially prudent and RevLoan which helps them in emergency situations.

    When we first started, we wanted to enter several verticals in parallel. But we decided to focus on one big opportunity to start with and then expand in to other verticals/segments.

    It uses third party data like credit bureaus, KYC checks for loan approval.

    RevFin – Customer Acquisition

    While we are still quite small, our distribution tie- ups with manufacturers is helping us expand quite quickly at a low cost and low risk.

    RevFin – Funding

    Revfin has raised a seed fund round in October 2018 from a group of angel investors. The investment was led by Harash Jain (CEO, Litejoy International and UK-based businessperson), Anil K Goyal (Founder, Anil K Goyal and Associates), Anil Lanba (Senior Technology Executive, EVP Pyramid Consulting) and Krishan B Singh (Investor based in New York).

    The main thing is to show your commitment to your idea through your knowledge, deep belief and also by putting your money in to the mix.

    RevFin raised around $4 mn on October 20, 2021, in a mix of debt and equity round summed up as its Pre-Series A funding round led by Dheeraj Jain, Redcliffe Life Solutions, Let’s Venture Angel Fund, Anuraag, and Ruchirans Jaipuria, Rishi Kajaria and more. With the infusion of the latest funds, the startup is now eyeing to help the low-income consumers of India to embrace EV solutions. Furthermore, RevFin is also planning to expand its operations.

    RevFin – Challenges

    The biggest challenge with our business is to get a modestly educated person in a Tier III town to apply for a loan on an App. The first time they went to a customer they thought they had got it all wrong and that this concept would never work. Soon, they changed their UX simple enough that anyone can understand the process. Also they now ask their distribution partners to help customers understand the process.

    In Tier 3 towns, people find it hard to believe that they can apply for a loan on an app and then actually get the money in their account!

    I had travelled to remote parts of the country to approve loans. This also gave confidence to both the customers and the distribution partners that we were a serious and a real player.

    RevFin – Advisors and Mentors

    In setting up RevFin, Sameer is supported by many strategic advisors/investors, including Fintech executives, accountants and entrepreneurs based in USA, UK, Dubai and India.

    Anil K Goyal – runs a full stack CA/financial advisory practice with Accounting, Tax, Audit, Wealth, FEMA, Company Secretary and Legal verticals.

    Alok Verma – CA based in London, with expertise in private equity, M&As, SMEs

    Harsh Jain – Serial entrepreneur with business in UK, Dubai and India in travel, aviation, electric cigarettes.

    Krishan P Singh – New York based fintech/Investment banking expert

    Anil Lanba – expert in IT services and recruitment, currently EVP at Pyramid Consulting

    RevFin – Acquisitions and Merger

    Revfin acquired an NBFC, Aristo Securities Private Limited in October 2018.

    RevFin – Awards & Achievements

    Revfin is a recognised as a startup by DIPP, Government of India.

    RevFin – Future Plans

    We have tied up with several electric vehicle manufacturers. However, we are still not financing in all the geographies they have dealerships in. Therefore, the next step is to go in to newer geographies of our existing partners. We are also looking at financing electric two wheelers and variants of electric three wheelers.

    RevFin – FAQs

    What is RevFin?

    RevFin is a financial technology startup which is aimed at building the world’s most advanced digital lending platform. Revfin provides 2 types of loan at the moment.

    Who is the founder of RevFin?

    Sameer Aggarwal is the founder of RevFin.

    What are the RevFin loans?

    Revfin provides 2 types of loan:

    The first is a regular personal loan. This loan can be taken for a variety of purposes and is paid back in equal monthly installments.

    The second, RevLoan, is an unsecured credit limit that you can use at any time per your need. In this, you can draw down any amount in denominations of INR 1,000 up to your credit limit.

  • Magneto CleanTech Success Story: India’s Best Air Sanitization Solution!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Magneto CleanTech.

    Magneto CleanTech’s flagship product is the Magneto Central Air Cleaner (MCAC)— a high-efficiency ISO-certified air purification solution that not just absorbs all kinds of viruses (including SARS-Cov-2 where coronavirus belongs) and bacteria from the air, but also destroys them ensuring no further proliferation. Magneto solutions provide a 99% elimination of viruses and bacteria from any indoor environment including residential, commercial, or industrial applications.

    Founded by Himanshu and Bhanu Agarwal in 2017, Magneto claims brands like Apple, Google, Nokia, Uber, Taj Group of hotels among others as its clients. The entire team at Magneto holds a vision to make clean air accessible to everyone. Let’s see how Magneto CleanTech is going to make that happen!

    StartupTalky interviewed Mr. Himanshu Agarwal (Founder & CEO, Magneto CleanTech) to get insights on the startup story and growth hacks of the company. In this article you’ll discover how Magneto started, its business model, how Magneto works, funding, growth, future plans, and more.

    Magneto – Company Highlights

    Startup Name Magneto CleanTech
    Founders Himanshu Agarwal (CEO), Bhanu Agarwal
    Headquarters New Delhi
    Industry Cleantech
    Website magneto.in

    Magneto CleanTech – About and Vision
    Magneto CleanTech – Industry Details
    How Magneto CleanTech Started
    Magneto CleanTech – Product & How it Works
    Magneto CleanTech – Founders and Team
    Magneto CleanTech – Business Model & Revenue Model
    Magneto CleanTech – Launch & Marketing Strategy
    Magneto CleanTech – Challenges Faced
    Magneto CleanTech – Growth
    Magneto CleanTech – Funding
    Magneto CleanTech – Advisors/Mentors
    Magneto CleanTech – Competitor
    Magneto CleanTech – Recognition & Achievements
    Magneto CleanTech – Future Plans
    Magneto CleanTech – FAQs

    Magneto CleanTech – About and Vision

    Magneto CleanTech is India’s 1st and only provider of an entire range of certified and patented air sanitization solutions that can eliminate all kinds of viruses (including SARS-Cov-2 where coronavirus belongs), microbes, and pollutants from the indoor air. Magneto solutions provide a 99% elimination of viruses and bacteria from any indoor environment including residential, commercial, or industrial applications.

    It provides design, engineer, and manufacture central air-purification and air sanitization solutions powered by advanced technologies that destroy nanoscopic microbes and pollutants, including PM 2.5, PM 1.0, bacteria, and even viruses from the indoor air. Magneto’s chief product is the Magneto Central Air Cleaner (MCAC), a high-efficiency ISO certified air purification solution that not just absorbs all kinds of viruses and bacteria from the air, but also destroys them ensuring no further proliferation.

    Magneto CleanTech Logo

    Magneto’s vision is to make clean air accessible to everyone, whether in homes, offices, or buildings. Magneto drives innovation built on strong research fundamentals while ensuring that its products adhere to rigorous standards of safety and quality. Through a deep understanding of the needs of a developing economy and collaboration with researchers across the world, Magneto delivers products that solve customer problems in a data-driven way, making clean air quantified and visible.

    Magneto CleanTech – Industry Details

    Any air-conditioned indoor space is a potential customer for Magneto CleanTech including homes, commercial spaces such as malls, movie theatres, residential complexes, hotels, hospitals, schools, restaurants, fitness centers, etc. It caters to residential, commercial, and industrial spaces. The products have been adopted by some of the largest brands in India such as Google, Apple, Uber, BMW, Airbus, Nokia, Jindal Group, Taj Hotels, Oberois, PGI Chandigarh Hospital, Godrej Properties, and DLF, to name a few.

    The Indian air purification market is expected to grow at a CAGR of over 27% in the next five years. While the current penetration of air purifiers on average is less than 5% in India, the potential of business growth looks a lot higher than projected. Given the current dynamics, different segments will grow disproportionately as far as air purification is concerned. For example, the healthcare and hospitality industries might become the early adopters of high-efficiency air sanitization technology, while residential applications will grow a little later. Magneto has enjoyed a CAGR of over 60% in the last three years.

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    How Magneto CleanTech Started

    Starting in early 2013, Himanshu recognized the growing need for improved air quality in India and began investing in the research and development of IAQ solutions. After numerous cycles of product development, the founders were able to conceive a product line specifically designed for the Indian environmental conditions in collaboration with international, core-technology providers, making it available at a price point that is viable for developing countries like India for mass adoption. This led to the birth of Magneto Cleantech in 2018. Recently, the company has seen tremendous growth in this segment and has gained great market traction.

    Magneto CleanTech – Product & How it Works

    Magneto CleanTech’s flagship product is the Magneto Central Air Cleaner (MCAC)— a high-efficiency ISO-certified air purification solution that not just absorbs all kinds of viruses and bacteria from the air, but also destroys them ensuring no further proliferation. Its patented ‘Trap and Kill’ technology is Magneto’s key strength and it follows a three-fold process. Magneto Central Air Cleaner works on a three-stage process. Unlike traditional air filtration, MCAC kills trapped microorganisms instead of letting them grow:

    • Impingement: Particles up to 10 microns in size are trapped.
    • Polarisation: All particulate matter and microorganisms, including viruses, when passed through this layer get charged and start getting coagulated.
    • Agglomeration: All the charged particles are trapped. The viruses and bacteria are killed and only pure and sanitized air is delivered back.

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    Magneto CleanTech – Founders and Team

    Himanshu Agarwal and Bhanu Agarwal are the founders of Magneto CleanTech.

    Magneto CleanTech Founder
    Himanshu Agarwal -Founder and CEO of Magneto

    Headquartered in Delhi, Magneto has over 60 employees now. Its production unit is also based in Delhi. While a startup, the work culture at Magneto is more of an enterprise because it is committed to providing the best value to its customers in terms of not just product, but also service and customer care. The startup is constantly hiring professionals across business segments including engineering, sales, marketing, etc. People with an HVAC background who understand the technology and can serve its customers well are key.

    Magneto CleanTech – Business Model & Revenue Model

    Magneto’s direct business model has been focusing on the commercial air purification segment so far. Its product design, manufacturing, and installation have been in-house. Some of the largest brands in India have installed Magneto air purification solutions integrated with their central air-conditioning systems.

    The company has started developing a dealer network across India only since last year (2020). Magneto is committed to providing complete support to its channel partners, and the startup expects that part of the business to grow in double digits YoY. The partner network is mainly focused on the consumer market for its Split and Cassette AC solutions.

    Magneto CleanTech – Launch & Marketing Strategy

    Magneto CleanTech was founded based on over 30-years of combined experience of the founders and key stakeholders. They already had a very strong network in the industry, which is where the company started from. Magneto started marketing its products commercially only in 2019 to expand across verticals and geographies.

    Making clean air visible was a core part of its marketing and product strategy. Magneto initially started with an air purification product line, but quickly realized the importance of having air quality monitoring in its portfolio. By offering visibly clean air, the startup was able to give customers confidence in its systems in real-time applications. This became a critical piece of Magneto CleanTech’s marketing strategy, and the entire industry followed suit soon after.

    Magneto CleanTech – Challenges Faced

    One of the biggest challenges was finding a technology that could work in heavy air pollution settings of India with a low operating cost.

    When Magneto first entered the market, a big customer pain point was that the traditional media filter-based purification solutions had a high recurring cost, requiring filter replacement every 3 months in the heavy pollution load of metro cities. Devising a solution that could be reused without any consumables, drove the team to research alternative forms of air purification. Additionally, they recognized that in the context of India, airborne infectious diseases were already a big epidemic, especially with Tuberculosis. This drove the team to research technologies that holistically cleaned air, beyond just PM 2.5 and PM 10 to eliminate microbial contaminants as well. They spent over 5 years working and prototyping with different technologies that could satisfy these considerations before the team landed on the Magneto Central Air Cleaner product.

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    Magneto CleanTech – Growth

    Magneto has provided its marque solutions to some of the largest brands across industries in India including Apple, Google, Nokia, Uber, Taj Group of hotels, PGI Hospital, Chandigarh, Medanta hospital, IFCCO, RBI, Raheja, Godrej housing, to name a few.

    Its vision, however, is to make clean air accessible to everyone. The team understands the unique challenges posed in India and looks to invent solutions that will improve human lives across the nation and the world. In the next couple of years, Magneto will focus on residential applications like Split & Cassette ACs and is planning to expand the dealer network to reach mass consumers across India.

    Magneto CleanTech – Funding

    Magneto CleanTech is a bootstrapped startup. As stated by the founder of Magneto, Mr. Himanshu Agarwal, the startup has over $1.6 Mn poured in.

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    Magneto CleanTech – Advisors/Mentors

    Mentor: Arun Seth, Chairman, NASSCOM Foundation

    Magneto CleanTech – Competitor

    Magneto CleanTech considers Honeywell as its major competitor.

    Magneto CleanTech – Recognition & Achievements

    • CBRE Nasscom Finalist – 2018
    • CII, GreenPro – 2018
    • iNFHRA Clean Air Award Winner – 2020
    • Royal Academy of Engineering, UK with IIT-M, Queen’s University UK, Grant Winner – 2021
    Magneto

    Magneto CleanTech – Future Plans

    Magneto CleanTech is committed to its vision of providing clean and safe air to every individual in developing countries like India. For this, it will continue to invest in R&D and develop products for larger applications, including industrial (manufacturing plants, energy sites, warehouses, etc.), transport (railways, bus, airways, cars), and also enterprise solutions with independent equipment that can cover larger non-air-conditioned areas for places like schools, hostels, old age homes, animal shelters, etc.

    Magneto CleanTech – FAQs

    What is Magneto CleanTech?

    Magneto CleanTech is India’s 1st and only provider of an entire range of certified and patented air sanitization solutions that can eliminate all kinds of viruses (including SARS-Cov-2 where coronavirus belongs), microbes, and pollutants from the indoor air.

    How is Magneto CleanTech different?

    The patented ‘Trap and Kill’ technology is Magneto’s key strength and it follows a three-fold process. Magneto Central Air Cleaner works on a three-stage process. Unlike traditional air filtration, MCAC kills trapped microorganisms instead of letting them grow.

    Is Magneto an Indian Startup?

    Yes. Magneto is an Indian Startup headquartered in New Delhi.

    Who is the founder of Magneto?

    Magneto CleanTech was founded in 2017 by Himanshu Agarwal and Bhanu Agarwal.

  • PokerDangal – India’s Largest Online Poker Gaming Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by PokerDangal.

    One great aspect of digitization is the fascinating online games that are taking on the world at a skyrocketing speed. It’s literally like being in this global village of the dream world. To make the online gaming zone more interesting and taking it on the edge, this group of four brilliant entrepreneurs namely Varun Mahna, Varun Puri, Karan Gandhi and Shashwat Jain launched PokerDangal in the year 2017.

    PokerDangal – Company Highlights

    Startup Name PokerDangal
    Headquarters Delhi
    Founders Varun Mahna, Varun Puri, Karan Gandhi and Shashwat Jain
    Sector Online Gaming
    Founded 2017
    Parent Organization Xeta Networks Pvt. Ltd.
    Website pokerdangal.com

    About PokerDangal and How It Works
    PokerDangal – Industry Details
    PokerDangal – Founders and Team
    How was PokerDangal Started?
    PokerDangal – Name, Tagline and Logo
    PokerDangal – Startup Launch
    PokerDangal – USP and Innovation
    PokerDangal – Business Model and Revenue Model
    PokerDangal – Startup Challenges
    PokerDangal – Funding and Investors
    PokerDangal – Acquisitions and Mergers
    PokerDangal – Competitors
    PokerDangal – Growth
    PokerDangal – FAQs

    About PokerDangal and How It Works

    PokerDangal is an Indian online poker gaming platform. It is the flagship product of Xeta Networks Pvt Ltd, an online gaming company from Hatu, Kolkata, West Bengal, India. The game, as goes its title, is a poker game, developed with an aim to redefine Poker in India. PokerDangal was founded in 2017 by Varun Mahna, Varun Puri, and two other co-founders, Shashwat Jain and Karan Gandhi. PokerDangal is currently registered in Kolkata and headquartered in New Delhi. It also has small offices in Kolkata and Chennai as well.

    On www.pokerdangal.com, the users can opt to play a range of exciting tournaments and cash games in a safe game-playing environment.

    PokerDangal is available for desktop users, along with the users of Android and iOS, where they can play three variations of poker:

    • Texas Hold’em Poker, the most popular of the variations in the world
    • Four card pot limit Omaha
    • Five card pot limit Omaha.

    Though the four card pot limit Omaha was already there even before PokerDangal, the five card pot limit Omaha was first introduced by PokerDangal, which has gone on to become the most favourite variation of poker on the platform now. The fast speed and the wide range of probabilities and possibilities are some of the factors that distinguish the five card variation from the rest.

    “It appeals to the statistical and analytical abilities in people,” said Varun.

    While playing any of the three variants of the poker matches in PokerDangal, the players can choose to play individual cash games or get involved in a tournament. Emotional control, analytical ability and strategy are 3 important characteristics that define a good player from the other players.

    The online is at par with the physical game in nearly all thinkable aspects. However, there are only a couple of differences that exist between a physical game and the online PokerDangal. For instance, a player can change his/her strategy when playing a physical game of poker based on the observations from the other players. Another point of difference is that while on a physical game of poker an individual can concentrate only on one game whereas on online PokerDangal he/she can play multiple games together.

    The guiding principle of PokerDangal is to enrich the online gaming industry in India along with extending a safe, reliable, and fun ecosystem for the players of the country.

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    PokerDangal – Industry Details

    The online gaming industry is a brilliant example of a flourishing industry. With the emergence of fantasy gaming platforms and other gaming brands offering a wide range of games of varied nature to the audiences, the gaming industry looks at a bright future ahead.

    The Indian online gaming sector has already reached $1.027 billion in 2020, which stood at around $543 million only in 2016, thereby showing a growth of ~17.3%. The current trajectory that it is exhibiting now would make the industry climb to $2 billion by 2023. Furthermore, the number of online gamers in India, which currently stands at 360 million, is estimated to grow to 510 million by 2022.

    The online poker games, holding the hands of PokerDangal, have already started to disrupt the online gaming industry of India with huge potential.

    How to earn money from online poker games in India

    PokerDangal – Founders and Team

    Varun Mahna, Varun Puri, Shashwat Jain and Karan Gandhi founded PokerDangal in the year 2017.

    The Xeta Networks and PokerDangal founding team.
    The Xeta Networks and PokerDangal founding team.

    Varun Mahna, Founder & CEO – Varun pursued his MBA from XLRI Jamshedpur and graduated in B.E Computer Science from BITS Pilani. Before PokerDangal, he was in the position of HR Lead at Star Sports.

    Varun Puri, Founder & COO – Varun Puri holds a bachelor degree in Mechanical Engineering from BITS Pilani. This is not his first time being an entrepreneur. His first venture was Neevtech India which is a leading exporter of agricultural machinery to Europe.

    Shashwat Jain, Co-Founder & CTO – Shashwat did his Engineering from IIT Dhanbad and has headed the position of VP Analytics for quite a few ventures like Box8, Amazon, Mu Sigma, etc.

    Karan Gandhi, Co-Founder – Karan holds a degree in B.Com from Delhi University and has previously worked in big brands like Zomato and NDTV.

    Currently, PokerDangal has a team of 25 people with the key members being Manan Sobti, Sahil Parakh, Anurag Upadhyay and Akshat Bharadwaj. This team is a close-knit unit with zero attrition in the last 2.5 years.

    How was PokerDangal Started?

    Varun Mahna, the founder of PokerDangal, was a student of BITS Pilani when he was first introduced to poker in 2005. Varun and his friend Varun Puri joined various poker groups and enjoyed playing poker during their university days.

    Varun next joined XLRI Jamshedpur, where poker was again a favourite. With the passage of days, Varun’s love for the game only grew. He then went on to join Star Sports and this is the first time when his attention was drawn towards online poker.

    Varun soon found his interest in online poker and switched to the online form of the game. Online poker was yet a new concept back then but had the potential to disrupt the gaming industry. To leverage this opportunity, Varun decided to found his own company along with his engineering batchmate Varun Puri, Shashwat Jain, Karan Gandhi under the name Xeta Networks, the parent company of PokerDangal, which eventually gave rise to the latter.

    The founders and co-founders together invested close to Rs. 30 lakhs from their personal savings and initially started working from a friend’s house.

    PokerDangal logo
    PokerDangal logo

    The PokerDangal team wanted a catchy name and the one that signified high octane action. The founders turned to be big fans of Bollywood and the movie Dangal inspired them to get an apt name for their gaming startup. There’s a line in the movie that says that “Dangal is not only a physical battle but also a mind game where one has to out-think their opponent.” That is what stayed with the founders and that’s how they decided to call the platform PokerDangal, as it is a mental duel.

    The tagline of PokerDangal is ‘Where Skills Meet Fortune’, which is built with an endeavour of redefining Poker in India. Besides, they also use #AbDangalHoga, which is again inspired by Dangal.

    The logo is a thoughtful mixture of acute sumo who is ready for a battle. It is coloured in a mixture of blue and white and is ingeniously crafted where a silhouette of a sumo wrestler is embedded on one of the chips of poker along with containing the initials of PokerDangal “PD”.

    PokerDangal – Startup Launch

    “We provide an online poker platform available on iOS, Google Play Store and Desktop versions for the users. A user can download our app, create their account, complete their KYC and profile and start playing at a time and place of their convenience.” says the founder proudly.

    Interestingly, users can also deposit and withdraw money in their bank accounts. The business of online gaming is differentiated on customer acquisition, customer retention and customer engagement. With PokerDangal’s core strengths of understanding user behaviour, data analytics, and operational excellence, the tea was able to outpace the market on each of these 3 levels. The prime success in this business depends on how well is the CAC: LTV optimized.

    Since its inception, the team has made major changes to the product and the way they conduct business. The product has been upgraded multiple times post the feedback from the users. Also, they have consistently integrated the feedback to create a better product and this is an ongoing process.

    “From a policy point, we made a big change in April 2018 when we introduced instant cash-out on the platform. A user can withdraw their money 24/7/365 and the money hits the bank account in less than 10 seconds,” said Varun Mahna.

    PokerDangal – USP and Innovation

    The USP of PokerDangal lies in the fact that the platform takes an interest to popularise poker in India and serves as a safe, interesting, and rewarding gaming platform for the existing poker players of the country.

    PokerDangal was the first platform to introduce the five card pot limit Omaha. Furthermore, it also serves as a platform that allows the players to play at multiple tables simultaneously.

    PokerDangal – Business Model and Revenue Model

    PokerDangal has mainly 2 revenue streams.

    1. The first revenue stream is from the tournaments the platform conducts. They charge a 10% service fee on the entry fee for a tournament.
    2. The second revenue stream is from the cash tables, where the platform charges a 3-4% service fee on the amount wagered by the users on the tables.

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    PokerDangal – Startup Challenges

    The toughest part for PokerDangal was for them to sustain the concurrent traffic on the platform. To make this happen, they came up with a brilliant “refer a friend” program which fueled the traction and incentivized players to refer their friends to play on the PokerDangal platform. Poker as a game is typically learned and played in a group and hence each user on the platform had a circle which the team leveraged to its benefit with this campaign.

    So ideally PokerDangal made its users its brand ambassadors where they were getting tremendous value to refer their friends as well. Refer a friend as a marketing tool has multiple benefits – it is relatively cheap and it creates a very positive brand image for the consumers being referred. For the initial months, spends on this campaign were very limited but the team did a lot of strategic tie-ups to ensure that they are reaching out to the target consumers most effectively. As a part of the plan, they also tied up with some of the top B-schools and Engineering colleges in the country and promoted PokerDangal during their annual festivals and meets. Interestingly, those partnerships are still in place and PokerDangal is now the official gaming partner for colleges like XLRI, MDI, etc.

    Also, one of the most challenging parts was when PokerDangal was just 6 months old and wanted to raise some funds to scale the business operations. The founder team identified that to sustain in the industry it is important to hasten their user acquisition which in turn required a significant spend. So they decided to reach out to a few angel investors to understand the sentiments about the industry and they got a lot of positive responses from the people whom they reached out to. And they were finally funded by an angel investor in July 2018.

    PokerDangal’s biggest success was successfully implementing instant cash-outs which allows the users to withdraw their winnings in just 30 seconds to their bank accounts 24/7. This strategic shift was a huge change in the way the team conducted the business operations.

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    PokerDangal – Funding and Investors

    PokerDangal has raised a total of Rs. 7.30 crores in its latest funding round. The funding stabilized PokerDangal and helped in scaling the operations optimally.

    Date Deal Type Amount
    Jan 2021 Series A Rs. 7.30 Crores
    Aug 2018 Angel Investors –

    PokerDangal – Acquisitions and Mergers

    In the first year, PokerDangal acquired a struggling poker platform named PokerMet. The team acquired PokerMet’s user base, assets and merged its operations with PokerDangal.

    PokerDangal – Competitors

    Some of the big players in this segment are Adda52, Pocket52, and PokerStars. The sector is very cut-throat and one has to be on their toes to stay competitive. The focus on providing a delightful customer experience is a key differentiator for this online gaming business. The users need a platform where they have complete faith and hence it is important to be transparent in the policies and actions. PokerDangal is amongst one of the firms to have the best customer support system and that was the key to their growth. Also, this was the first company in the country to introduce instant cash-out and 5 cards PLO which are hugely popular with the user base.  

    PokerDangal – Growth

    • The registered user base of more than 2,00,000 players.
    • A monthly deposit of more than INR 4.9 Crores.
    • The business saw a 14x growth over the last 12 months.
    • The average monthly turnover is INR 60 Crores.
    • The monthly revenue clocked in October 2019 was INR 2.5 Crores.
    • Tagged as an EBITDA positive company.
    • Amongst the top 4 real money poker sites.
    • PokerDangal is about to enter the fantasy/rummy business.

    PokerDangal – FAQs

    Who are the Founders of PokerDangal?

    Varun Mahna, Varun Puri, Shashwat Jain and Karan Gandhi founded PokerDangal in the year 2017.

    What does PokerDangal Offer?

    PokerDangal offers a plethora of exciting tournaments and cash games to the players who want to put their skills to test in online Poker.

    How much is PokerDangal Funding to date?

    PokerDangal has raised a total of Rs. 7.30 crores in its series A funding round.

    How much is PokerDangal’s Turnover?

    A monthly deposit of more than INR 4.9 Crores. The business saw a 14x growth over the last 12 months. The average monthly turnover is INR 60 Crores. The monthly revenue clocked in October 2019 was INR 2.5 Crores.

  • Wabi Babi Startup Story – Friendly Infant Care Products

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wabi Babi.

    Founded by Vijay and Kangna Kakar, Wabi Babi is a brand focusing on becoming the most impactful startup for the first-year journey of a new mother with her newborn. Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1. It understands the importance of curated products for children in their first years and has made products that are friendly to their gentle skin. These include water-based formulations, natural and safe ingredients, and finally silicon and paraben-free products.

    Startuptalky interviewed the co-founders of Wabi Babi (Vijay & Kangna Kakar) to get insights on the startup story and roadmap of the organization. In this article, you’ll discover how Wabi Babi started, its future plans, product innovation, competitors, and more.

    Wabi Babi – Company Highlights

    Startup Name Wabi Babi
    Co-founders Vijay Kakar, Kangna Kakar
    Headquarters New Delhi
    Industry Personal Care
    Website wabibabi.com

    Wabi Babi – About and Vision
    Wabi Babi – Idea & Inspiration
    Wabi Babi – Product and USP
    Wabi Babi – Founders
    Wabi Babi – Name Meaning & Logo
    Wabi Babi – Launch and Marketing
    Wabi Babi – Challenges Faced
    Wabi Babi – Funding
    Wabi Babi – Competitors
    Wabi Babi – Future Plans
    Wabi Babi – FAQs

    Wabi Babi – About and Vision

    Wabi Babi is focusing on becoming the most impactful brand in the world, for the first-year journey of a new mother with her newborn. Its core belief is to support and empower every new mother by providing relevant content, knowledge, world-class products, and services.

    Wabi Babi takes pride in the extensive portfolio of products it has to offer which include five skincare products and four handmade soaps. The collection will see a new guest in the lineup with a gourmet apron hooded towel releasing this month.

    Gaining recognition and establishing its presence in about 100 countries is Wabi Babi’s vision for the next 10 years. For now, the team is focussing on building its portfolio with more products to give new mothers a wholesome experience by providing products of every category, for instance, clothes. toys, accessories, diapers, etc.

    Wabi Babi – Idea & Inspiration

    The biggest inspiration for the company was Kangna’s own wonder and experience that she witnessed as a first-time mother herself. There was always so much confusion and stress that she would feel lost at times and had to go into discovery mode where she used trial or error to come up with a solution. All this gave birth to her extensive and personalized knowledge of the right products needed, the services that are needed by mothers to tend to children of that tender age. Kangna and Vijay’s market research also shows that no other company is really trying to ease it out for first-time mothers and their first-year journey with their children.

    As their brand inclination suggests, the first people the founders discussed and brainstormed with about this idea were newly-turned mothers and researching the issues they faced. Vijay and Kangna presented their data about how they want to solve these issues and aim to become the only brand known for primarily focusing on years 0-1 of a mother and her baby.

    They were psyched to hear Kangna & Vijay’s ideas and supported the team by giving them all the confidence they needed to turn this idea into a plan and then executing it. Additionally, the founders gave them sample products to try to get feedback so they could perfect their plan and products further.

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    Wabi Babi – Product and USP

    Wabi Babi understands the importance of curated products for children in their first years and has made products that are friendly to their gentle skin. These include water-based formulations, natural and safe ingredients, and finally silicon and paraben-free products. Furthermore, its product R&D has been done in Canada. Mothers can trust this and not have doubts or confusion about which companies products to go for, as Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1.

    Wabi Babi
    Wabi Babi Products

    Wabi Babi – Founders

    Vijay Kakar and Kangna Kakar are the founders of Wabi Babi.

    The founders have both known each other for over a decade and have always had similar goals and aspirations. They transformed from friends to life partners, to parents, and now are business partners.

    “Us being childhood educators and former life coaches, we grasp the concept of a foundation that will help children have a happier and more peaceful life. Thus, our interests have always peaked when it’s related to making a difference in every child’s life” Vijay & Kangna added.

    Kangna Kakar | Co-founder, Wabi Babi

    Wabi Babi Co-founder
    Wabi Babi Co-founder – Kangna Kakar

    Kangna Kakar (31 years old and the co-founder of Wabi Babi) is a certified early childhood educator. Before launching the brand, she was studying in Canada and gaining more experience and knowledge about child development (especially preschoolers). Additionally, She has taught in one of the well-known pre-schools of Delhi for more than 5 years.

    Vijay Kakar | Co-founder, Wabi Babi

    Wabi Babi Founder
    Wabi Babi Co-founder – Vijay Kakar

    Vijay Kakar belongs to a business-minded family and have always been in the self-discovery mode. He was running his family business in Ukraine but being a life coach, he lived in Canada for a couple of years before moving back to India in 2020.

    By shedding light on team & responsibilities, Vijay says – “We both are aware that we are the only two people responsible for this organization as of now and have taken the sole burden of it on our shoulders as every startup needs. We’ve seen similarities in life with our daughter and seen which kind of roles suit them better to take necessary measures. Having applied the same and observed that this mindset and frankness has always made it easily manageable and given us better results, we know for a fact that all our decisions will always be in the best interest and in line with the vision we have of Wabi Babi.

    Currently, it’s just the two of us and we understand the importance of having a positive culture from day one. That’s why one of the first things we did was to set the values that we want to follow as an organization. We are also aware of how we behave and approach challenges that will reflect in the entire organization as a culture always flows from the top. Whenever we start hiring our hiring principles are simple; the person must be a cultural fit with a strong value system. With the right attitude, things related to work can be learned over time. Also, we want the right mix of young and dynamic teams along with an experienced leadership team who can create future leaders”

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    Vijay was the one that came up with the idea of naming the brand as it is today, as they were brainstorming, the duo wanted to choose a name that was impactful and one that would reflect on a mother’s journey of raising a child. Wabi Babi is a wordplay of Japanese philosophy that appreciates the beauty that is imperfect, impermanent, and incomplete and as Vijay had seen Kangna struggle as a mother, he saw and accepted all the imperfections to be the best for their child, and thus this inspired Vijay to come up with such a creative name.

    Wabi Babi
    Wabi Babi Logo

    Wabi Babi – Launch and Marketing

    Wabi Babi has just launched in August 2021 and its products are currently available on Amazon and its own website, the founders are still playing around with different strategies to acquire maximum customers.

    The startup is looking to achieve its 10,000 customers mark by the end of this year, for that it is planning to collaborate with mom influencers to create maximum brand awareness and conversion.

    One of its most successful marketing campaigns has been weekly live sessions on Instagram with mom bloggers that have helped Wabi Babi in creating brand awareness and generating sales. Live sessions have helped it at both tops of the funnel and the bottom of the funnel.

    Wabi Babi – Challenges Faced

    One of the major challenges Vijay & Kangna faced was distribution. Fortunately, they found the right warehousing/fulfillment partners that helped them in overcoming this challenge.

    “So far we have been fortunate that we haven’t faced any major challenges. The real challenge begins now where we must build a brand, a brand which will last for generations to come, even when we are long gone, and for that to happen we will have to set the right culture, keep innovating, and keep impacting the lives of mothers and their children with everything that we have to offer” Vijay added.

    Wabi Babi – Funding

    Wabi Babi is currently bootstrapped.

    Wabi Babi – Competitors

    Brands like Chicco and Mothercare have similar product lines but Wabi Babi as a brand still stands out as the most unique and impactful brand for children aged from 0 to 1 year and are looking at providing everything that a first-time mom needs. The startup aims to handhold every first-time mother through her first year of bringing up their baby with the support of Wabi Babi.

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    Wabi Babi – Future Plans

    Wabi Babi is currently operating from New Delhi, India. As of now, its focus is purely on building the brand and the aim is to be profitable in the next 2 years. Wabi Babi’s future plan is to have a laser-sharp focus on providing end-to-end solutions for a first-time mother.

    Wabi Babi – FAQs

    What is Wabi Babi?

    Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1.

    Who are the founders of Wabi Babi?

    Vijay Kakar and Kangna Kakar are the founders of Wabi Babi.

    When was Wabi Babi launched?

    Wabi Babi was launched in August 2021.

    What is the meaning of ‘Wabi Babi’?

    Wabi Babi is a wordplay of Japanese philosophy that appreciates the beauty that is imperfect, impermanent, and incomplete.

    Is Wabi Babi funded?

    No. Wabi Babi is currently a bootstrapped startup.

    Where are Wabi Babi products available?

    Wabi Babi’s products are currently available on Amazon and its own website (wabibabi.com)

  • Startup Story Of SportsApp – An All In One App For Sports

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SportsApp.

    Are you also a sports lover? If so, you might have also felt the need to have a platform that could do it all for the player within you. To bridge this gap in the Indian Sports sector, Shashank Mishra founded SportsApp in the year 2018.

    SportsApp is an aggregated platform that allows athletes, coaches, sports academies and sponsors to get connected on a single platform. Everyone on the SportsApp team played sports at different levels and felt the pain that most players had right now. So, the main idea is to bind everyone together so that they can make this nation a good sporting nation by organizing this sector.

    Launched in March 2018, SportsApp has seen the growth of 20X in downloads, 56X in MAUs and 80X in DAUs. Interestingly, the startup clocked an impressive 4X scale-up in revenues during the pandemic year of 2020-21 FY. Know all about the Startup Story of SportsApp in the post ahead.

    Get Sponsorship, Jobs and Sports related news on SportsApp

    SportsApp – Company Highlights

    Startup Name SportsApp
    Headquarters Delhi NCR
    Founder Shashank Mishra
    Industry Sports
    Founded 2018
    Parent Organization Hanusha Networks Private Limited
    Website sportsapp.co.in

    About SportsApp and How it Works?
    SportsApp – Industry Details
    SportsApp – Founder and Team
    How SportsApp Started?
    SportsApp – Logo and Tagline
    SportsApp – Startup Launch
    SportsApp – USP
    SportsApp – Business Model and Revenue Model
    SportsApp – Startup Challenges
    SportsApp – Funding and Investors
    SportsApp – Advisors and Mentors
    SportsApp – Growth
    SportsApp – Competitors
    SportsApp – Future Plans
    SportsApp – FAQs

    About SportsApp and How it Works?

    SportsApp is a platform for connecting sports professionals as well as sports academies and sponsors. The idea behind SportsApp is to create a portal in which all the stakeholders in the sports industry can connect. SportsApp is curbing the information gap, visibility gap and funding gap for sports stakeholders in India.

    The SportsApp team believes that there are three things that are coming in a way to make this nation a better sporting nation:

    • Information gap: Not having enough information on different events like trials, training camps, inadequate information about their favourite sports, lack of information of good coaches nearby the required areas and also of corporate sponsors who are looking to fund athletes.
    • Visibility: Player visibility is the main issue in India. Even after winning big events, most players are not known to many. Sports academies in India do not have visibility initiatives to connect with players, their parents, coaches, etc.
    • Funding: Financial constraints for players are a big hurdle in their way to pursue a career in sports. There is no portal where these players can connect with corporate sponsors for funding.

    SportsApp connects all the stakeholders of the sports industry in India. Here they can follow one another, share relevant thoughts, get updates about upcoming events, sports job positions, apply for sponsorships, etc.

    SportsApp – Industry Details

    The sports culture is coming to India. We are a nation of 1391 million people. Out of which 30-50 million are actively engaged in sports and want to make a career in sports. This is the ideal time for sports technology and fitness startups to enter the market as the government is coming forward with its initiatives to increase awareness among sports youth.

    SportsApp – Founder and Team

    Shashank Mishra is the founder of SportsApp.

    SportsApp Founder - Shashank Mishra
    SportsApp Founder – Shashank Mishra

    Shashank met Himanshu at Delhi Technological University and explained to him the full concept. In no time, Himanshu joined Shashank’s initiative. The SportsApp team comprises of:

    • Shashank Mishra (Founder & CEO) (BTech & MBA)
    • Himanshu Nain (Head of Technology) (BTech)
    • Prashant Chandra (Head of Marketing and Sales) (BTech & MBA)
    • Mohit Prakash Yadav (Head of Operations) (B.Sc & MBA)
    • Deepak Kadian (Head of Design) (BTech)
    SportsApp Team - Himanshu Nain, Mohit Yadav and Deepak Kadian (Top L to R), Shashank Mishra and Prashant Chandra (Bottom L to R).
    SportsApp Team – Himanshu Nain, Mohit Yadav and Deepak Kadian (Top L to R), Shashank Mishra and Prashant Chandra (Bottom L to R).

    How SportsApp Started?

    The idea of SportsApp struck Shashank when he was in his final year of BTech. Turns out he was attending a sports academy that reminded him of going to another city to get some information about the great academies of his time. Until now, there is no portal where one can get sufficient information easily and register for it. After BTech, Shashank joined B-School where he participated in a startup event powered by Google and backed a runner-up position. So, this fueled him up to bring this idea on road, as sports has always been his passion.

    Sumeet Kapur (Co-Founder & Former CFO of Nearbuy) was the first one who believed in this idea and Sumeet has been Shashank’s mentor so far. Also, after this event, Sumeet happened to be the first investor in Shashank’s startup. Post this, Shashank started doing market research by visiting different sports academies, meeting different coaches, visiting Delhi University to meet national-level players.

    Everyone liked the concept and said they need a product like this. So he started designing the prototype. He then started looking for a tech co-founder at Delhi Technological University where he met Himanshu (Co-Founder SportsApp) who helped him in building this product with his efficient technical skills. Following the launch of SportsApp, Shashank was selected as an incubator at the Center for Innovation and Incubation (IIF) of the University of Technology in Delhi and was initiated by the Delhi government.

    SportsApp Logo
    SportsApp Logo

    The tagline “Empowering the sports star of tomorrow” says that the SportsApp gives the power to future athletes to do better in the sports ecosystem.

    SportsApp – Startup Launch

    After developing the application, Shashank launched SportsApp in an event called “Aahvaan”, a sports event in Delhi Technological University. And it is also the largest sports festival in North India. SportsApp had more than 200 registration on the launch day.

    SportsApp is a networking portal so they focused on serving the first 500 people well in the network. The idea behind this was to trigger the contagious effect. They have partnered with many sports academies, Coaches in Delhi- NCR region and have got them on board.

    SportsApp – USP

    SportsApp has created a unique financial logic that provides players with their market value and they connect players with corporate sponsors after verifying them on the app. This way corporates also get to see the profile of the player which is fully verified and with proper analytics.

    SportsApp – Business Model and Revenue Model

    The SportsApp business model looks something like this:

    • Talent Solution: In this, the application connects players with corporate sponsors using their unique valuation logic. SportsApp charges a commission on the athlete’s side for this service.
    • Market Solution: SportsApp also generates revenue from making bookings for academies, events, etc. and by promoting sports academies on SportsApp to get more leads for the academies. Corporates can also promote their sports products on SportsApp.
    • Subscription: Users in the future can subscribe to the app to use more features.

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    SportsApp – Startup Challenges

    One of the major challenges faced by SportsApp is that this sector is totally unorganized so it’s very hard to change people’s mindset and make them understand that this can help them in a better way rather than the traditional approach that they are following. The main problem is that they are very much comfortable with the traditional way of doing things.

    SportsApp – Funding and Investors

    SportsApp has raised a total of $174K in funding over 3 rounds. Their latest funding was raised on Aug 20, 2020, from a Seed round.

    Date Stage Amount
    Aug 2020 Seed Round $140K
    Jul 2019 Angel Round $30K
    Sept 2018 Angel Round $4K

    SportsApp had backed angel round funding from Sumeet Kapur (Co-Founder & Ex-CFO of Nearbuy). This helped the startup to develop the product and to launch it in the market in a better way. Also, the angel round funding helped them in getting market validation initially. SportsApp has also raised seed round funding from Shubhrendu Khoche (Ex-VP Mastercard) who is a Singapore-based angel investor.

    Noida-based startup SportsApp raised $140K in a seed round led by noted names like Shubhrendu Khoche, Anirban Basu, Sanjay Ahuja, Ram Ganesan and Kuldeep Puri, among others.

    This unique startup which primarily addresses the aspiring sportspersons of India uses a proprietary tech platform to solve the asymmetric access to “Community, Sponsorships, and Career.”

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    SportsApp – Advisors and Mentors

    The list of advisors for SportsApp goes like this:

    • Sumeet Kapur (Co-founder & Ex-CFO Nearbuy)
    • Shubhrendu Khoche ( Ex-VP Mastercard)
    • Anirudh Kalia (Sr VP StarSports & Hotstar)

    SportsApp – Growth

    • SportsApp has seen the growth of 20X in downloads, 56X in MAUs and 80X in DAUs. Interestingly, the startup clocked an impressive 4X scale-up in revenues during the pandemic year of 2020-21 FY.
    • Revenue INR 18 lakhs for 2019.
    • Clients- Cosco, NFSportech, SteelBird, Wellcure, Alcis Sports to only name a few.

    SportsApp – Competitors

    Though the sector is unorganized still there are quite a few players in the market who roundabout operate in the same target market. There are startups like RunAdam, SportsBrick to name a few. They all might have different unique selling propositions but they cater to the same audience as SportsApp.

    SportsApp – Future Plans

    SportsApp has set its eyes on capturing 60% of the market share in the coming 5 Years. The company aims to have all kinds of sports sponsorship, ground bookings, event registrations to be done on SportsApp. They are on their way to breaking all the traditional ways which are being used until now and are moving towards making India a better sporting nation.

    SportsApp – FAQs

    What is SportsApp?

    SportsApp is an app that allows athletes, coaches, sports academies and sponsors to connect on a single platform.

    Who is the founder of SportsApp?

    The SportsApp founders are Shashank Mishra and Himanshu Nain.

    Is SportsApp an Indian company?

    Yes, SportsApp is an Indian company headquartered in New Delhi.

    What facilities I can avail of in SportsApp?

    • You can connect with Coaches, Fellow Athletes, Physios, Nutritionists and other Industry Professionals via instant messaging.
    • You can put up your sports-related queries which are then answered by Senior Coaches, Veteran Athletes and Similar Professionals, from the industry.
    • You can receive updates for job openings within the sports industry.
    • You can get regular updates on sports events happening near you.
    • You can also apply for sponsorship.

    How does SportsApp make money?

    Generally, free apps use these strategies to make money – Advertising, Subscriptions, Selling Merchandise, In-App Purchases, Sponsorship, Referral Marketing, Collecting and Selling Data, Freemium Upsell, Physical Purchases, Transaction Fees, and Crowdfunding.

  • StayHappi Pharmacy – Making HealthCare Affordable with Generic Medicines!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is StayHappi.

    Medicine is considered to be one of the most important necessities for all of us. It is concerned with maintaining and restoring human health, and the role of a pharmacist is vital for the benefit of the patients. With the rapid growth of the pharmaceutical industry, the market players need to provide these lifesaving drugs at a fair financial value that is of the best quality as well.

    A humanitarian belief is that everyone should be able to get the opportunity and access to necessities that include medicine and health-care as well. To provide these life-saving high-quality medicines, drugs, and prescription remedies at an affordable price is what StayHappi envision. StayHappi Pharmacy practices this right and serves these legitimate medicines at the right costs by providing them the authority to make this right choice. They offer High-Quality Generic medicines at 30- 90% lower MRP than the branded medicines and progressing towards making Healthcare more affordable.

    Read more about StayHappi Company Profile, Founders, Business Model, Revenue, Growth, Pharma Industry etc.,

    StayHappi Pharmacy- Company Highlights

    Startup Name StayHappi
    Headquarter Delhi, India
    Sector Pharmacy
    Founders Ms. Arushi Jain
    Founded October 2017
    Parent Organization SarvaGunAushdhi Private Limited
    Website stayhappi.in

    StayHappi – About and How it Works
    StayHappi – Pharmacy Industry
    StayHappi – Founders and Team
    StayHappi – Name, Tagline, and Logo
    StayHappi – Product and Services
    StayHappi – Business Model and Revenue Model
    StayHappi – User Acquisition and Growth
    StayHappi – Startup Challenges
    StayHappi – Make In India Initiative
    StayHappi – Future Plans
    StayHappi – FAQs

    StayHappi – About and How it Works

    StayHappi Pharmacy was incepted with a firm belief to serve humanity by providing High-Quality Generic Medicines at ‘Real and Affordable’ prices. It provides medicines with their molecule name and not by the brand name, where patients will have the power to choose the right medicine and make a smart choice.

    Generic medicines are as good as branded medicines and have similar dosage, intended use, effects, and side effects, route of administration, risks, safety, and strength as the original drug. Their low prices offer High Value to the patients as the company aim to provide quality healthcare at affordable prices for everyone and everywhere.

    StayHappi Pharmacy partners with retail outlets/sub-franchisee, manufacturers, and development partners for increased access to medicines for everyone. Their partners manufacture about 15% of the country’s total medicinal consumption and maintain the highest standards of quality. Their facilities are regularly audited and approved for manufacturing by regulating authorities like the US FDA, WHO GMP, USNSF, NABL, PICS, ISO 9001-2008, and ISO 14001-2015.

    The company has a central warehouse and a robust supply chain with a distribution network across all states in the country. Thus it creates employment opportunities for thousands of pharmacists, doctors, and business opportunities for entrepreneurs.

    StayHappi pharmacy is progressing towards the expansion of Retail Pharmacy Stores along with online Presence across India to make Healthcare more affordable.

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    StayHappi – Pharmacy Industry

    The pharmacy market in India is primarily governed by the branded drugs in terms of the methodology of how Indians buy their Medicines. But, now the trend is changing into a generic base but it is going to take a long time before it gets into the culture of the Indian population from the generic perspective.

    StayHappi – Founders and Team

    StayHappi was founded by Arushi Jain who leads the company as an executive director.

    Arushi Jain - Owner of StayHappi Pharmacy
    Arushi Jain – Founder, StayHappi Pharmacy

    Dr. Sujit Paul is Managing Director of StayHappi. He is a proven leader and part of Top Management with board-level experience, Dr. Sujit Paul, aged 42, has extensive exposure to multi-national as well as large and medium-sized organizations in various corporate culture and carries over 20 years of experience. He also received an award as a World’s Greatest Leader 2018-2019 Asia & GCC in Dubai.

    Other than a thriving professional life, Sujit enjoys reading and travelling across the globe and works for stray animals. He is a believer in ground-level realities and possesses a strong team-building attitude.

    StayHappi team has over 30 years of experience in the pharmaceutical industry from manufacturing, supply chain, distribution, and marketing. Since its inception, the company has hired experienced and erudite executives from pharmaceutical and retail industries who work towards ensuring that the company achieves what it aims towards the end consumers and patients.

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    The mission of the startup is to ensure that everyone stays more healthy and happy, so ‘StayHappi’ and the logo depict the ‘happy human’. And hence, it has a connotation with the word StayHappi and a logo as what it is.

    StayHappi Pharmacy Logo

    StayHappi – Product and Services

    The company deals with products like Allopathic, Ayurvedic, Herbal medicines, Neutraceuticals, OTC, Consumables, Cosmetics, Surgical items and Medical Devices.

    StayHappi pharmacy provides high quality generic medicine, so that people get the best allopathic medicines at the least price possible. They offer a complete range of high quality allopathic medicines across all major therapeutic segments at affordable prices. The demand for Nutraceuticals is on a surge and StayHappi provides these products as well.

    StayHappi Stores provide Ayurvedic Medicines as well, to complete the basket of healthcare and cater to people who have an affinity towards Ayurvedic and Herbal Medicines. Their Ayurvedic Product Range covers the following segments: Respiratory, Cough and Cold, Rejuvenating Agent, Liver Support, Memory Support, Anti-inflammatory, Arthritis Support, Laxative, Skin Health, Tonics, Digestive Aid, Circulation Support, Blood Sugar Support, etc.

    Apart from this, medical consumables and cosmetics are also available at StayHappi Stores. It is the one-stop shop for customers’ healthcare and wellness needs. The wide range of products caters to all kinds of customers’ needs. It offers a variety of quality-certified and low-priced generic alternatives to all your essential healthcare and grooming products. So now, you can start saving a considerable amount on your monthly expenses.

    StayHappi offers a range of quality-certified healthcare equipment that you can rely on. What’s more, they also help reduce your critical care bills substantially.

    StayHappi – Business Model and Revenue Model

    StayHappi Pharmacy is broadening its horizon to reach the customers via all the platforms. Thus, it is a combination of an offline and online segment, covering the wide market. Being available at all the platforms helps the brand to understand the pattern and how to mold its strategies to cater to the patients/customers. Its business model follows ethical trading medium with major onset on retail outlets. It also follow franchise and store-in-store model where a kiosk is set up in an existing outlet introducing customers to the medicines. By ordering medicines in bulk, the overall cost of the product is low. With StayHappi Pharmacy, customers can purchase high-quality generic medicines  at prices that are 30%-90% less than the commonly retailed price of the same medicine in India.

    The brand’s revenue model is definitely there, in terms of getting more and more retail stores and thereby when the medicines are handed over to the end consumers definitely revenue rotates on its own perspective. The similar revenue model also rotates when from the online platform a medicine reaches the household.

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    StayHappi – User Acquisition and Growth

    At every business level, the flexibility is scaled up through mantra and one who is flexible and reliable along with a thorough understanding of the market can lead to success. StayHappi Pharmacy is doing lots of marketing campaigns all across offline, online, ATL, and BTL to make consumers more aware of buying high-quality medicines at affordable prices and that’s how it happens.

    “Getting the first customer was a little painful because Indians primarily believes in buying branded drugs or drugs that the clinicians have written in the prescription. So, it was a fight and the brand slowly started winning from 1 to 2 and 2 to 4 and 4 to thousands of users”, says Arushi Jain, StayHappi founder.

    People started believing that yes, StayHappi actually offers good high-quality medicines. So, it is the brand’s continuous endeavor to plant-in the ideals to the end consumers by saying that you have an option to actually and effectively save money in your bills which you can do by buying a good quality branded generic. This methodology is still working.

    The brand opened its first store in May 2018 and in just one year, the brand has been able to open its stores 279 locations across 67 cities in 12 states including Delhi/NCR, Punjab, Uttar Pradesh, Bihar, Karnataka, Kerala, Tamil Nadu, Noida, Tiruchirappalli, Mumbai, Bhakal, Kolkata, Puducherry, Erode & Chennai, and more.

    StayHappi – Startup Challenges

    The challenge that StayHappi faced initially was clinicians writing branded drugs in the prescription. For many years, consumers and patients are under the impression that they will consume only what the clinicians write. So, to overcome that, the startup started to educate the common mass and once they understand the true value of it, then they are sticking to it. A few of the methods were advertisement in newspapers, radio along with organizing health camps.

    The company also faces tough challenges especially in partnering with retailers. right from pitching, to convincing, to getting up the signage, and eventually ensuring product availability is really a tough challenge but the company has been successful in overcoming it.

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    StayHappi – Make In India Initiative

    In consonance with the Prime Minister’s vision, StayHappi is a nationwide chain of retail pharmacies to support ‘Make in India‘ drive with quality medicines and other healthcare products at realistic prices.

    The current universe is dominated by brands where marketing companies expend exorbitant amounts of resources to drive demand of particular brands, and patients get these medicines at very high prices. StayHappi pharmacy will fulfill the government’s aspiration to implement the Uniform Code of Pharmaceuticals Marketing Practices (UCPMP) without any efforts or legislative compulsion with respect to availability of high quality medicines.

    StayHappi – Future Plans

    StayHappi plans to scale up and reach every nook and corner in the country and to make “Health for all” a reality. A combination of an offline and online platform at an affordable medicine segment with high quality will definitely be a beneficial combination to move ahead. So, the future plan of the brand is to build a robust mechanism of an online platform clubbed with an offline.

    It plans to add 1,000 retail pharmacy stores by 2020 and will launch 1,000 products in a phased manner. Subsequently, the company will increase the product mix that would offer a comprehensive range of products covering all types of therapeutic form, dosage forms, consumables, and healthcare products.

    StayHappi – FAQs

    Who is the Founder of StayHappi?

    StayHappi was founded by Arushi Jain who leads the company as an executive director.

    What is StayHappi Phramacy Revenue?

    StayHappi generates around $4.6M in revenue

    What does StayHappi Pharmacy offer?

    It provides High-Quality Generic Medicines at ‘Real and Affordable’ prices

    What is Generic Medicine?

    Generic drugs are copies of brand-name drugs that have exactly the same dosage, intended use, effects, side effects, route of administration, risks, safety, and strength as the original drug

    Is Generic Medicine safe to use?

    Yes. Generic Drugs are regulated and go through a review process before they’re approved. The FDA tests them to make sure they offer the same benefits as brand-name medications and that any different ingredients used in the generic drug are safe.