Tag: delhi startup

WinZO: Revolutionizing Social Gaming with Innovation and Growth

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

The Indian online gaming industry is flourishing with a wide variety of games that are letting young and old indulge in them. Among all other outdoor games including cricket, football, kabaddi, and basketball, India is also witnessing a rise in the popularity of several indoor games like ludo, pool, carrom, free fire, and more, which are also letting the gamers of India rewarded with real cash prizes among a list of other rewards.

The large youth population and the rapid penetration of the internet have made the country really witness a gaming revolution that includes fantasy sports and social gaming platforms over the past decade or so. To name one of the most popular gaming hubs in India is to talk about WinZO. The New Delhi-based social gaming platform is well-known for offering monetary benefits and prizes to players from around the country.

Founded by Paavan Nanda and Saumya Singh Rathore in 2018, WinZO has been ingeniously developed as a vernacular gaming platform to tap into the Indian audiences hailing from Tier 2, 3, and 4 cities.

WinZO offers an array of popular games from PubG to cricket, rummy, and more, which make up an enviable collection of 100+ games that reward users online. Read about WinZO Games, Founders and Team, Business model, Revenue Model, Growth, Funding and Investors, Name, Tagline, Logo, Awards, Challenges, Future Plans, and more.

WinZO – Company Highlights

Startup Name	WinZO
Founders	Paavan Nanda and Saumya Singh Rathore
Founded	2018
Headquarters	New Delhi, Delhi, India
Industry	ESports, Gaming
Website	www.winzogames.com

About WinZO and How it Works?
WinZO – Industry | Target Market Size
WinZO – Founders and team
WinZO – Startup Story | How was WinZO Started?
WinZO – Mission and Vision
WinZO – USP and Innovation
WinZO – Name, Tagline, and Logo
WinZO – Business Model and Revenue Model
WinZO Financials
WinZO – Startup Challenges
WinZO – Funding and Investors
WinZO – Acquisitions
WinZO – Advertisements and Campaigns
WinZO – Advisors and Mentors
WinZO – Recognition and Achievements
WinZO – Future Plans

About WinZO and How it Works?

WinZO is a microtransactions-powered vernacular entertainment platform, which has 100+ games served in 5 formats to users in 10+ regional languages. The diverse game offerings include hyper-casual games such as Candy Crush, Metro Surfer, Carrom, Chess, Ludo, and Pool to Mid-core flagship esports IPs like Free Fire.

WinZO is a member of the All India Gaming Federation (AIGF) and FICCI. It is also known as the proud sponsor of Patna Pirates, Gujarat Giants, and Bengal Warriors.

WinZO is built with the idea of emerging as the ‘Netflix of Gaming’- one platform with games to play with your friends. To boost the gaming infrastructure in the country, WinZO partners with individual, mid-size, and large global studios to bring a variety of games to its users on a single platform.

The social gaming startup also helps the developers improve their revenue by providing them with an alternative and a far more efficient model of monetization led by microtransactions rather than conventional in-app purchases and advertisements. The partner developers of WinZO have clocked 100 more revenues from their games on WinZO in India as compared to their distribution channels such as Google Play Store, Apple Store, etc.

In the short term, WinZO aspires to be the preferred platform of choice for both its stakeholders- gamers in Bharat (Tier 2 – Tier 5) and game developers. The company is always innovating and bringing products and features to empower its users and game developers.

Also, their decentralized language management portal has empowered housewives and college-going students by helping them earn up to Rs 30,000 per month, thereby letting them become financially independent. Here, they only needed to help localize their product and add languages, remotely from their homes. For game developers, WinZO has come up with the Developers’ consoles to facilitate their outreach to the company and become more entrepreneurial in game development in light of assured revenue streams of up to 100x.

In the long term, WinZO envisions serving as a one-stop platform for all mobile-first entertainment media in India and other developing markets driven by the power of communities and microtransactions.

The company is empowering all its stakeholders on multiple fronts. The primary problem that WinZO started to solve was the efficient monetization of games in developing economies where in-app purchases and advertisements do not work. Through their microtransaction model, where 200 million+ microtransactions are clocked per month, their partner studios have witnessed growth up to 100X in their revenues. Hence, the model definitely has proved to be effective.

WinZO Products/Services

WinZO is an off-Play Store app, which hosts 70+ casual to mid-core games in 5 formats and 10 Indian regional languages. The games range from rummy, pool, carrom, ludo, call break, bingo, chess, 29 card games, archery game, bubble shooter, and more.

Users here get the thrill of competition and instant gratification. It also ensures the personalization of content to serve users with relevant games based on their engagement patterns on the platform. The company is developing a community of gamers who can engage and compete with each other via features such as WinZO Versus.

To make outreach easier for the developers, they have also launched WinZO Developer Console where any developer can sign up and submit content for integration on the app. The console has garnered massive traction, with over 1,000 games being submitted from across the globe. It also provides real-time analytics related to the game for efficient monitoring of the performance and ensuring transparency. WinZO also offers WinZO store, which brings gaming coupons, Gaana coupons, Nykaa coupons, and more.

WinZO – Industry | Target Market Size

WinZO is in the Indian online gaming industry, which was projected to reach a market size of $60 billion by 2034 in a 2025 report by WinZO and IEIC. WinZO targets a user base of over 250 million registered users in India, with a focus on the “Tier 2-Tier 5” audience in smaller towns and rural areas, alongside its recent expansion into the US and other international markets. The company relied mainly on the Tier 2 cities and beyond to achieve the estimated growth.

This is because when the company scrutinized the market, they were surprised to discover that around 80% of active gamers in India are from non-metro locations. Yes, it was found out that somewhere between 40% and 60% of the overall gamer population of India are from Tier II towns and beyond. All of this helped WinZO scale fast and grow large enough to be one of the most popular gaming companies of today. The company targets the small cities of India, where the gamers’ ages range between 18 and 35 years.

WinZO – Founders and team

WinZO was co-founded by Paavan Nanda and Saumya Singh Rathore.

Paavan Nanda

Paavan is an engineer from NSIT, who later went to IIM-Calcutta and to the Copenhagen Business School. He worked with Bain & Company, Abbott Labs, and Merrill Lynch before co-founding Zostel Hospitality Pvt. Ltd., which emerged with ZO Rooms, an affordable and technology-driven hostel chain. However, ZO Rooms, after a failed merger with OYO, shut down, but it failed to put a halt to the rising entrepreneurial instinct of Nanda, who then co-founded WinZO with Saumya Singh Rathore in 2018.

Saumya Singh Rathore

Saumya is the co-founder of the vernacular social gaming platform, WinZO. She has a Master’s in Psychology from The University of Manchester and eventually obtained a degree in Chartered Psychologist with the British Psychological Society. Saumya had already worked with Paavan Nanda in Zo Rooms before the duo decided to found WinZO.

WinZO, currently, is a tight-knit team of around 40 young, enthusiastic, passionate, and talented people who believe in the company’s vision and hustle together to work on the most advanced cutting-edge technologies and provide the best value to the users. When the team closed its Series A and had 5 Million+ users, it was only a 9-member team.

The work culture at WinZO is as vibrant, customer-focused, and fun as it might be imagined in a gaming venture. The team works hard at exemplary execution speed to push great new exciting features for the users and each small achievement is appreciated and celebrated. Weekly office parties and milestone celebrations also bring extra motivation and energy to the team.

“We at WinZO believe that hiring right is more effective than hiring fast – peer interviews is how you get on with the mission. It is always a great support to have a team which is self-motivated, target driven, accountable and committed to the vision. Hence, we hire the best talent with the right value alignment with the company’s core values.”, said Paavan Nanda, co-founder of WinZO.

Most of our relatively new colleagues have joined us through the recommendations from their friends already working with us as they wanted to be a part of our journey to build the Netflix of Gaming and solve some of the most challenging tech problems of the country – Saumya Singh Rathore, co-founder of WinZO.

WinZO – Startup Story | How was WinZO Started?

WinZO was conceptualized after studying the revolution that affordable smartphones and Reliance Jio had created in India in 2015-16, by providing users from even the remotest corners of the country, with powerful devices and affordable high-speed internet connections. Thanks to this revolution, India became the global leader in in-game downloads.

However, there was clearly a problem of efficient monetization for games in high-potential developing markets that needed to be solved. This marked the journey of WinZO. To validate the concept, WinZO was launched as a subscription-based trivia app to monitor the user acceptance of the model.

Based on the encouraging results of this POC, they launched a micro-transaction powered vernacular hyper-casual gaming platform where users pay small sums of INR 2 – INR 25 to participate in real-time multiplayer games and win prizes from the pool of rewards set aside for them. This model had the elements of regional language, real-time competition, and affordability in consuming content yet paying for it. Together, these made WinZO an instant hit among the users of vernacular Bharat.

WinZO – Mission and Vision

WinZO focuses on competitive multiplayer gaming experiences and is charged with the mission to create a culturally relevant mobile games platform with a broad rate of adoption.

WinZO aims to lead the Indian online gaming ecosystem with an expansive influencer network that is capable of catering to 50+ million registered users of the platform.

WinZO – USP and Innovation

WinZO’s USP has always been its innovative and inclusive approach to solving real-life problems. While the intuitive approach for any gaming company would be to tap the easier metro and tier-1 audience first, WinZO saw and successfully tapped the potential of the real Bharat (Tier 2-Tier 5 towns, rural India) through its deep-down distribution strategy.

To facilitate this, they offer the support of 10+ regional Indian languages on the app. Their vision is to democratize entrepreneurship: They have decentralized language management through their portal to engage women who work from home to get a truly vernacular experience for players in Bharat.

For game developers, WinZO has helped them become more entrepreneurial in game development in light of assured and sustainable revenue streams. As many developers aren’t aware of the intricacies of this complex market, their 80% paying active user base ensures that the games are generating revenue from day 1 at no user acquisition expenses for the developers.

WinZO – Name, Tagline, and Logo

The team took ‘ZO’ from their previous venture ZO Rooms/Zostel. ZO stands for speed & energy – so it’s winning fast! Plus, when they Googled the word, they didn’t find anything, so that solved the SEO hassles with no money spent!

WinZO Logo

WinZO – Business Model and Revenue Model

As per App Annie 2018 Gaming Report, India stood highest in terms of Game downloads – at the same time in the bottom 10 for in-app purchases. The problem that WinZO is addressing is fairly simple: Bharat is in love with Gaming, but the Quality Studios/Independent developers do not see much potential in Bharat.

The WinZO Business Model is simple – Build the Gaming Ecosystem in Bharat. It aims to do that in three ways:

Provide a one-stop Game Developer Console to the Gaming Studios – where it can publish the games and earn revenues out of it.
Charge platform commission fees from all the games and share the revenue with the Game Developers via its Console.
Offer employment opportunities to students and housewives across Bharat to provide content for quizzes via its indigenous portal.

WinZO Financials

WinZO Financials	2024	2023
Operating Revenue	INR 1055 crore	INR 674 crore
Total Expenses	INR 693 crore	INR 564 crore
Profit/Loss	INR 315 crore	INR 126 crore

WinZO – Startup Challenges

The most challenging part that WinZO faced was generating the feeling of trust in the minds of the users, who were seated in the remote areas of Bharat.

“What has worked well for us is – the entire product was on beta for at least six months and we were on stealth mode. We generated lots of insights around how to build trust and the product is designed for the users of Bharat who are from tier 2/3/4 towns. We also decided to be vernacular and be transparent to our users so that it’s easy for them to build trust on the platform.”, said Paavan Nanda.

As a result, they are now available in around 12 Regional Languages and nearly 90% of their audience is from the tier 2/3/4 towns of Bharat.

A significant other challenge is profitability, which the company is yet to gain, as reported last in FY20.

WinZO Copyright Infringement

WinZO has filed a copyright infringement lawsuit against gaming giant Mobile Premier League (MPL) because it thinks that the latter has copied its gaming format “World War”. World War is a game launched by WinZO in April 2020, which currently boasts around 80 million registered users. As far as reports, WinZO has already applied for a patent for the invention and copyright registration with regards to the expression of the format and trademark of World War.

It all started when WinZO discovered that MPL has allegedly copied the format and the name of the game. However, it took down the format from its platform as soon as it was informed of the same but the latter again started with “Team Clash”, which allegedly used the same format that was identical to “World War”. Besides, the notifications/popups and more that were sent to the users were also similar. Following the discovery of this new game, WinZO has already sent a legal notice to MPL, who doesn’t want to take down the format this time, as of June 4th 2022 reports.

WinZO – Funding and Investors

The company raised its seed money, an undisclosed amount from K-Start. WinZO has also set up a fund of $1.5 Million to support Game Developers in India. On July 2, 2021, WinZO announced raising an amount of $65 million on a Series C funding round led by California-based Griffin Gaming Partners. The company has raised a total of $110.5 million in its fundraising to date.

Here is the list of WinZO funding rounds:

Date	Stage	Amount	Investor
July 2, 2021	Series C	$65 million	Griffin Gaming Partners
May 3, 2021	Series B	$13 Million	–
April 9, 2021	Debt Financing	$9.5 Million	–
September 3, 2020	Series B	$18 Million	Courtside Ventures, Makers Fund
April 17, 2020	Seed Round	–	–
February 22, 2019	Series A	$5 Million	Hike, Kalaari Capital

WinZO – Acquisitions

WinZO acquired Upskillz Games in its maiden acquisition on June 21, 2022. The deal was an all-cash deal with which a majority stake in Upskillz was acquired by WinZO. Mannit Sidhu founded Upskillz Games in December 2020, which already boasts of having a month-on-month (MoM) growth rate of 75% since it started. Besides, it also had a captive user base of 1.3 mn users, along with blockchain and Web3 offerings, all of which will be added by WinZO now.

Company Name	Date	Deal Value
Upskillz Games	June 21, 2022	–

WinZO – Advertisements and Campaigns

MS Dhoni – Brand Ambassador of WinZO

In 2022, WinZO brought on MS Dhoni as its brand ambassador. Since then, the legendary cricketer has appeared in several of the brand’s ads. According to the company, having MS Dhoni as the face of the brand will boost awareness and engagement within India’s social gaming community, helping to establish social and interactive gaming. Paavan Nanda, co-founder of WinZO, said, “With MS Dhoni, we aim to bring social gaming to people across all ages and genders in this country.”

WinZO has partnered with popular YouTuber Ajey Nagar, commonly referred to as CarryMinati, to serve as its brand ambassador on January 19, 2022. After CarryMinati, WinZO trumps by choosing “BB ki vines” feat, Filmfare recipient digital sensation Bhuvan Bam as its brand ambassador, as the company PR goes dated February 15, 2022. The Vernacular Online Gaming Giant announced that this collaboration with BB will help the company create culturally relevant content that would be relatable even for the persons belonging to the remoter sections of the country.

The Indian content creator from Faridabad, who boasts of having over 34 million subscribers will now be coming up with interesting game-related content that will unique, engaging, and relatable on his streaming channel ‘Carryislive’. Furthermore, he also signed up for another solo integration on his major YouTube channel ‘CarryMinati‘ as part of this relationship. Here’s what WinZO Co-founder Saumya Singh Rathore remarked on this development,

“We are thrilled to have him on board. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat.”

The New Delhi-based interactive social gaming company declared that it will be the official sports brand partner of the Ranveer Singh film ’83’ in December 2021.

India’s largest social gaming and entertainment platform has partnered with the Ogilvy Chairman of Global Creative and Executive Chairman Piyush Pandey to launch its multilingual brand campaign to deliver ‘winning moments’ through a relatable social platform in December 2021.

The campaign that was launched with the tagline and hashtag “Jeetne mein Kick hai” by Leo Burnett Orchard has won a creative mandate for the same, as per reports dated December 2020.

WinZO – Advisors and Mentors

Kalaari is not only an investor but a great partner who is guiding the company all along the way as they are building this for Bharat. It is very important to note that WinZO is Kalaari’s second-largest bet in gaming, second only to Dream11. The team gets to learn a lot from how Harsh managed to build a profitable venture in the Indian Startup ecosystem.

WinZO is fortunate to have had Revant Bhate & Rahul Garg come in very early to push them to build this product with a sharp focus on unit economics. A fund like Kalaari has vast exposure to what works and what doesn’t in the long term. This early understanding would help them to build sustainably.

“We also have received a huge support from Kavin Bharti Mittal who has also backed the venture. Kavin is one of the finest product experts and his insights are always critical in building WinZO as the entertainment destination for Bharat. He has tremendous experience in building and distributing Hike – a home grown tech unicorn.”, said Pavaan Nanda.

WinZO – Recognition and Achievements

WinZO received the following awards and recognitions in the past couple of years since they started their journey:

Startup of the Year – Technology by Entrepreneur India in 2019.
Inc42 Startup Watchlist: Indian Media & Entertainment Startups To Watch Out For In 2020.
SutraHR – “100” Top Startups in India in 2020.
Businessworld Techtors 2020.

WinZO – Future Plans

Digital entertainment platform WinZO has announced its official launch in the US, expanding its international footprint.

“The launch of WinZO in the US is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has always been to empower Indian game developers to reach global audiences. Entering the US, the world’s largest and most influential gaming market, is a decisive step towards that mission,” said Saumya Singh Rathore and Paavan Nanda, cofounders of WinZO.

The company also announced the launch of ZO TV, a short-video platform. “This further diversifies our content offerings and strengthens WinZO’s position as a global hub and one-stop destination for interactive entertainment,” Rathore added. WinZO’s expansion into the US is a critical part of its strategy to become the global go-to consumer technology platform for all new-age content consumption, the company said. After diversifying its formats and monetisation strategies, WinZO is now leapfrogging into geographical expansion.

FAQs

What is WinZO?

WinZO can be described as one of India’s largest social gaming and entertainment platform that was launched in 2018. WinZO offers its platform to third-party game developers who can host their games and earn up to 100X in revenue.

Is WinZO a Chinese app?

No, WinZO App is an Indian App headquartered in New Delhi, India.

What is WinZO launch date?

WinZO was launched in 2018.

Is WinZO App legal?

Yes, WinZO was founded in 2018 and is a 100% legal and genuine gaming platform that operates in most of the states in India. It is in fact counted to be one of India’s best gaming apps in the social category.

Who is the owner of WinZO?

Paavan Nanda and Saumya Singh Rathore are the Founders of WinZO.

Who is the CEO of WinZO?

Paavan Nanda is the Co-founder and CEO of WinZO.

How does WinZO make money?

WinZO makes money through in-app purchases, advertising, and partnerships with game developers and brands. Players spend money on virtual goods, while ads and brand collaborations generate additional revenue.

Is WinZO app safe?

Yes, the WinZO app is generally considered safe. The platform collaborates with the security community to ensure its services and data are protected. However, as with any app, it’s important to download it from trusted sources like Google Play or the App Store and follow security best practices.

Is WinZO gold real or fake?

WinZO is certified for Real Money Gaming, meaning it meets strict regulatory standards for financial transactions. This certification guarantees that all monetary activities on the platform, such as deposits and withdrawals, are secure and transparent.

August 28, 2025

Journey of Ayushi Gudwani – Owner of FableStreet

In an exclusive interaction with StartupTalky, Ayushi Gudwani – the Founder & CEO of FableStreet gets candid about her early life, interests, career & startup challenges.

Ayushi Gudwani has been a work-wear consumer for years and went through the predicament of finding great pieces to wear to the office. She always found it hard to find styles that fit well and are comfortable and long-lasting. That triggered her thoughts and she ended up co-founding FableStreet. It started with a vision to make women feel confident and comfortable by addressing their work-wear needs.

Know the journey of FableStreet from Ayushi Gudwani | Founder & CEO of FableStreet

Tell us about your early life, interests and hobbies.
How’s your everyday work-life looks like?
Tell us about your job responsibilities. How they have changed over time?
What challenges did FableStreet face?
Tell us about your superpowers.
Which online tools do you use the most and would like to recommend as well?
What has impacted you most in your career?
How’s your workspace setup look like?
What is the best advice you’ve ever received?
If you get a chance to start your career again, what would you do differently this time?
Frequently Added Questions – FAQs

Tell us about your early life, interests and hobbies.

Ayushi Gudwani | Owner of FableStreet

I was born and raised in New Delhi in a typical Indian family, with a strong focus on academics. I was a topper throughout my high school and undergraduate. After the completion of my engineering from NSIT (Delhi), I went to pursue MBA from IIM Calcutta where I was awarded a silver medalist. Post that, I joined McKinsey & Company in 2008, before venturing out to start FableStreet in 2016. So I have geeky typical engineering + MBA background, not very exciting! Personally, I am an optimistic person as well as a dreamer and executioner. I derive my energy from people around me and rely heavily on my teams and family. My hobbies and interests include a fitness regimen, travelling, music and indulging in Thai food once in a while.

FableStreet Success story – Fablestreet Founder,Revenue.Funding,Business Model

FableStreet is an apparel startup that designs premium workwear for women. This is the success story of FableStreet’s founder Ayushi Gudwani. Read about Fablestreet Funding,Revenue and Business Model.

StartupTalkyVidhi Punamiya

How’s your everyday work-life looks like?

Being an entrepreneur is fulfilling but chaotic. It means having a never-ending workload that just seems to pile up like Jenga. I usually wake up at 6 am and start the day with a nice cup of tea and newspaper. Then, I make a to-do list of the agenda I need to take care of that day as well as the week, which is then passed on to my team. I also spend some time on my phone to check how the previous day’s sales are doing and resolve any urgent issues that need attention.

My teammates know how much I love going to the office on workdays and meeting them and engaging with them on a day-to-day basis, be it to discuss work or simply share a laugh. A typical workday would consist of team or one-on-one meetings, problem-solving, focusing on product development, etc. And to find balance in life, I spend time with my family, read books and chill on Netflix.

Tell us about your job responsibilities. How they have changed over time?

As a Solopreneur, the first couple of years, in terms of job responsibilities, were different than they are now. I managed operations, oversaw the hiring process and pushed myself to learn every aspect of the business. But all that has eased over time, as the team grows and expands.

My core responsibilities include solving the problems to ensure that we are on the right track, thinking through a strategic lens for the business, focusing on team health to build capabilities, boost morale and support them professionally and personally, networking and building partnerships and looking at opportunities for future funding and growth. Lastly, I also make a mental note to be prepared every day to face and solve any last-minute fire-fighting circumstances that may occur in any of the teammates, no matter how big or small.

What challenges did FableStreet face?

As a business owner and strategist, one is always experimenting with new things – it is a continuous trial and error process. We need to understand and accept the fact that 1 out of 3 ideas will work in any set-up/venture. Eventually, counting each and every setback is exhausting and also takes the joy out of working on your ideas. So, whatever I am working on, I give my best shot. One day at a time – that’s the only mindset I function with.

FableStreet site that caters for the need of all professional women out there.

Tell us about your superpowers.

Tenacity, multitasking, passion, a strong belief in my business idea and knowledge of my target audience and competition along with strong people skills, emotional quotient and understanding of what drives people. I believe these are the super-strengths that I’m managing till today.

Knowledge of your target audience keeps you ahead of your competitors.

Which online tools do you use the most and would like to recommend as well?

Even though I like being connected to people and my teams, I am not a big gadget freak and do not use multiple tools/apps. I follow the traditional method of making to-do lists either on paper or Google sheets/ Excel sheets for tracking and planning of daily work. I prefer one-on-one discussions and team huddles to operate my business. Lately, Zoom and Google Hangouts have been helpful for remote team discussions.

Google Meet | What is it? | What is the AI Noise Cancellation System?

Google Meet. What is Google Meet? What is the AI Noise Cancellation Feature of Google Meet?

StartupTalkyYash Taneja

What has impacted you most in your career?

My previous work experience at McKinsey & Company and the people I worked with, in terms of leadership skills, problem-solving, aspirations and vision are a big part of who I am today. They have shaped me into the person I am today. Working with such inspiring people helped me learn what leadership means and how to care for individuals and teams.

I saw people genuinely care about my professional growth and that is something I would like to give back to my organization. I also learned how to dream big and act small with no end to visioning – that if you can’t solve the problem, no one else can. At a personal level, it has been my family and the values they have given me, had shaped my views and how I lead my life.

How’s your workspace setup look like?

We have an open seating arrangement at work to ensure open communication, approachability and quick problem-solving within the teams. I am usually placed between my team and that’s how I like to work when I am in the office.

What is the best advice you’ve ever received?

One of the best pieces of advice I have got is that people are your biggest asset. As an employer, you need to make sure that you genuinely do right by them. From a business point of view, it would be to think big, act small and conserve cash. This is something that holds true everywhere.

If you get a chance to start your career again, what would you do differently this time?

I would like to achieve a B-school degree from abroad, primarily in the USA. The reason being that the quality of schools and education is fairly different there. I love my alma mater (IIM Calcutta) and had an opportunity to spend some time at UCLA Anderson School of Management and I absolutely loved that.

Frequently Added Questions – FAQs

What is FableStreet?

FableStreet is a premium work-wear brand for women that helps women to find tailor-fit clothes on all body types.

Who is Ayushi Gudwani?

Ayushi Gudwani is the Founder and CEO of FableStreet.

Who is the owner of FableStreet?

Ayushi Gudwani is the owner of FableStreet.

Is FableStreet available online?

Yes, you can get FableStreet clothing from their own website or other e-commerce sites such as Myntra, Ajio & Nykaa.

What is the FableStreet funding to date?

FableStreet has raised a total of $2.9M in funding over 2 rounds.

What is the USP of FableStreet?

The USP of the FableStreet includes a proprietary and R&D-backed tailored Fit algorithm which gives a great fit with just 3 body measurements. The company offers a “My Style, Your Fit” solution to address the problem of women across shape and size.

September 25, 2021

3Hcare – Find the Best Healthcare Services In India

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by 3Hcare.

Diagnostics tests are done to find if a person has a certain disease. An accurate diagnostic test is important to avoid trial and error in treatment. 3Hcare, a Delhi-based healthcare startup is here to ensure that your diagnostics are done safely and conveniently. It provides different health packages, 3Hcare Thyrocare Aarogyam being the most popular one. Read this article to know more about a healthcare startup in India, 3Hcare and its success story.

3Hcare – Company Highlights

Startup Name	3Hcare
Headquarters	Delhi
Founders	CA (Dr.) Ruchi Gupta, Dr. Ravinder Pal Singh Malhotra & Dr. Gurdeep Singh Ratra
Sector	Healthcare
Founded	September 2016
Funding	$1.1 Million
Parent Organization	3Hcare.in

About 3Hcare
3Hcare – Healthcare Industry Details
3Hcare – Founders of 3Hcare and Team
3Hcare – How was 3Hcare Started?
3Hcare – Name and Logo
3Hcare – What is 3Hcare?
3Hcare – USP and Innovation
3Hcare – Revenue Model
3Hcare – Funding and Investors
3Hcare – User Acquisition
3Hcare – Startup Challenges
3Hcare – Future Plans
3Hcare – FAQs

About 3Hcare

3Hcare is a Delhi-based startup operating in the healthcare sector. 3Hcare is an online marketplace for healthcare services. It provides detailed information on healthcare services provided by PAN India. A user can simply log on to 3Hcare’s website and find nearby diagnostics and hospitals as per their requirements.

Our mission is to assist in getting quality health services and facilities for the community, to promote wellness, to relieve suffering and to restore health as swiftly, safely and humanely as it can be done, consistent with the best service we can give at the highest value for all concerned. – Ruchi Gupta (Founder of 3Hcare)

3Hcare – Healthcare Industry Details

According to the Indian Diagnostic Services Market Outlook 2020, the diagnostic services market will be growing at 27.5% for the next 5 years. The market has reached INR 860 Billion in revenues by the end of 2020. Some of the major causes for this fast-growth are increasing health consciousness, an increase in the number of people having insurance cover, improving healthcare services, etc. Covid-19 is also one of the major reasons for the borne of the healthcare industry. The Novel Coronavirus has not only hit the nations mentally but also economically, especially the healthcare industry.

The healthcare market is expected to reach $372 billion by 2022.

Founders of 3Hcare and Team

CA (Dr.) Ruchi Gupta, Dr. Ravinder Pal Singh Malhotra and Dr. Gurdeep Singh Ratra are the founders of 3Hcare.

Ruchi Gupta is a doctorate in Risk Management and a fellow member of The Institute of Chartered Accountants of India. She pursued her MBA from GGSIP University and Bachelor’s degree in Commerce from SRCC, University of Delhi. She is a prolific educationist, qualified UGC NET-JRF having a decade-long experience in mentoring management students for the corporate world in the field of applied Finance & Business Management. She also has extensive experience in reviewing and writing subject-specific books in finance & management. Her numerous papers have been published & presented in renowned journals and conferences. She is a member of the panel of authors in the Central Board Of Secondary Education (CBSE).

Exclusive Interview of 3Hcare’s Founder Dr. Ruchi Gupta

Dr. Ravinder Pal Singh Malhotra is an MBBS, MS (General Surgery, MAMC, Delhi) and M.Ch. (GI & HPB Surgery and Advanced Laparoscopic Surgery, GB Pant Hospital, Delhi). He did his fellowship in Liver & Multi Visceral Transplant at Sir Ganga Ram Hospital, New Delhi. He worked as an online CME Observer at John Hopkins Hospital, USA and Chairperson in Harvard Accredited CME’s for GI Surgery. He has around 13 years of experience in Liver Transplant, HPB & GI surgery in India with exceptional donor and recipient surgery safety records. Ravinder has been a part of more than 700 live-donor-related liver transplants, 500 pancreatic surgeries, 2000 liver surgeries, 500 gall bladder cancer resections and has vast experience in other GI surgeries.

Dr. Gurdeep Singh Ratra is an MBBS, M.S. (Orthopaedics) and M.Ch. (Orthopaedics). He did his fellowship in Joint Replacement (Endoklinik, Germany) and Joint Replacement and Sports Medicine (AKH Hospital, Vienna, Austria). Dr. Gurdeep has clinical experience of more than 13 years in the field of Orthopaedics. He has a special interest in joint replacement and deformity correction. He is passionate about the Ilizarov technique and limb-lengthening procedures.

The other core members of the team are–

Mr. Ankush Mehra, who is the director of 3Hcare. Ankush is a Post Graduate in Commerce and MBA. Ankush is a prolific supply chain specialist and a startup man with 22 years of experience, known for creating and managing highly responsive yet cost-effective and efficient solutions. He worked with corporates like Honda Siel Cars India Pvt. Ltd., Samsung Electronics India Information & Telecommunications Ltd., Metro Cash & Carry, Reliance Hypermarkets & LimeRoad.

Mr. Sumit Gupta is an IT manager at 3Hcare. He did his MCA from Guru Gobind Singh Indraprastha University. He is an expert at C#.net and VB.net languages, with extensive experience in working on databases like SQL SERVER, MYSQL, ORACLE. His functional domain encompasses operating systems like Windows 8, Windows 7 and Windows Server 2012. He is proficient in scripting using HTML, ASP.net, Javascript, and Jquery. He has over 8 years of experience with a number of projects for Indian as well as international clients.

The founders decided to divide the team into three departments – one to focus on the medical field, one on the marketing and the other in the technical domain. Initially, the startup was functional with only 10 members including founders. But with the growing response from the public, the team had managed to expand over 50 members within less than 6 months.

3Hcare – How was 3Hcare Started?

Ruchi had never planned to become an entrepreneur. She pursued her MBA along with CA and is also a Ph.D. scholar. Inherited the interest in teaching from her parents, she also wanted to become a lecturer. In pursuit of her dreams, she became a mentor to management students and worked as a lecturer in a college in Delhi for many years.

She noticed many complications that the common public faces while getting a diagnosis in hospitals and other test centers, one incident that especially left her wanting to make a difference was the difficulty faced by a relative in finding a good hospital and diagnostic services during the time of emergency.

Ruchi’s relative was suffering from dengue and needed immediate admission, wherein the hospitals denied admitting him due to overcrowded. She was not in a position to wander around to different hospitals in search of bed availability. But giving reference to a known doctor, the patient was immediately admitted. The problems did not end, soon the admin staff asked her to get the patient tested for platelets, due to lack of facilities during that time. This was another challenge for her to track and locate a diagnostic lab that can provide the test results immediately for further treatment. In the end, only her reference helped the patient with regular tests and treatment. This incident came as a wake-up call for Ruchi and the idea of starting 3Hcare was formed.

However, to practically execute the idea, she still had many hurdles to cross. She wanted to create an online portal by tying up with various labs to make all the tests available to the patients with ease and transparency. To develop a team, she actually shared the idea with more than 300 people and at last, found 4 reliable sources who were convinced with her idea – Dr. Gurdeep Singh Ratra, Mr. Ankush Mehra, Mr. Sumit Gupta and Dr. Ravinder Pal Singh. And finally, with the initiative of the co-founders, 3Hcare was started in September 2016.

3Hcare – Name and Logo

The 3H stands for – Help, Health, and Happiness.

Our aim is to help the common masses to bridge the gap between healthcare services and patients .

3Hcare Logo

3Hcare – What is 3Hcare?

3Hcare is an online marketplace for health services. They provide several featured tests and packages. 3Hcare Thyrocare Aarogyam provides Aarogyam profile packages and preventive health checkup packages. The services currently provided by the company are –

Diagnostics – With over 1500 labs and 350 test centers (NABL accredited) to choose from over 50+ locations throughout India, this vertical provides ease for every patient to search, compare & book online lab tests with the value addition at discounted rates.
Plan My Surgery – One of the essential innovations rendered by the online portal includes Plan My Surgery vertical. An innovation by which the patient can plan their surgeries with the best surgeons at the viable cost & schedule. Moreover, a price comparison is available and the patient is also able to seek time availability and appointment with the best in class doctors and hospitals.

3Hcare – USP and Innovation

Some of the USPs of 3Hcare are–

Free sample collection.
Option to choose among the best labs in the patients’ preferred locations.
Price transparency.
Attractive discounts and offers on services.
Under Plan My Surgery, 3Hcare makes all information available such as expenses required for surgery, doctors available and the accreditation of the hospital. All this information is available online, which makes it easier for patients to make informed decisions.

3Hcare – Revenue Model

3Hcare’s revenue model is simple. As its services are free for the patients, it charges only support fees from centers and hospitals.

3Hcare – Funding and Investors

3Hcare has raised a total of $1.1 Million in 2 rounds of funding. Its funding details are as follows:

Funding Date	Funding Stage	Funding Amount	Investors
September 2017	Angel round	$100K	Angel Investors
August 2018	Venture round	$1 Million	–

3Hcare received an angel funding of $100K, just within 11 months of its inception. The funds were used to develop the IT infrastructure and enhance the other verticals. Recently 3Hcare also raised a second round of funding of $1 million.

3Hcare – User Acquisition

For 3Hcare, the main focus was to provide the best of services to the public. Word of mouth publicity is something that the healthcare startup focused on acquiring new users. Price transparency and discounted prices/offers have also attracted new customers.

Further, to add to the CSR activities, and spread awareness about the importance of timely diagnosis, the team organizes regular free health checkup camps at various locations like rural areas, slums and villages across India.

The main focus was to deliver the best services to the public. If the services are provided with the best class quality, the word of mouth power by the patients/persons seeking the services are the best reference publicity.

3Hcare – Startup Challenges

In the initial months when the website was under construction, it was a huge challenge for the 3Hcare team to convince tying up with diagnostic centers. Still, they managed to bring around 180 centers. Today the portal is ready with over 1000 test centers (PAN India) to choose from with further verticals yet to be added.

According to Ruchi, apart from developing a reliable team, the other major challenge was to self-check for quality labs before getting associated with them. The task was tedious to completely check each and every lab initially for quality, report accuracy and accreditation.

While the further expansion of 3Hcare’s other vertical – Plan My Surgery, rendering comparative quotes, providing real-time data of bed and doctors availability was initially a challenge.

With the progression of data management in our cloud, synchronization helped to overcome the herculean task. Our main aim was to develop the IT infrastructure and strengthen it with the application of artificial intelligence and machine learning.

3Hcare – Future Plans

3Hcare has established itself as a trusted name among its niche customer base. In terms of patients, booking tests through 3hcare.in have increased 10 folds in the past 2-3 months, and the same is the case with revenue.

3Hcare currently has 400+ diagnostic partners and 40+ hospital partners.

The company’s future plans are-

Launch Diagnostic Centre vertical of 3Hcare with the initiation of website functional throughout the world (with an aim to boost medical tourism in the upcoming years).
Launch all verticals along with Mobile applications on a PAN India basis.
International Tie-ups for the second opinion.
Opening of Branches and regional offices.
Covering PAN India and start of Medical Tourism Services.
Adding new Healthcare and wellness verticals like Yoga, Homeopathy, Ayurvedic and fitness centers.
Starting “Manage My Health” vertical.
To open offline labs throughout the tier 3 and tier 4 cities in India to encourage patients to get timely tests.
Become the Leading Marketplace in India’s Healthcare sector by 2022.

Our team has already commenced the opening of offline labs by the name of ‘3Hcare Labs’ in the rural areas. Presently, we have targeted to cover the western UP and Eastern Haryana belt where most backward villages are still devoid of diagnostic centers (that has only sample collection centers, report generation takes 2-3 days there).

3Hcare – FAQs

Does 3Hcare provide Healthcare services?

No, 3Hcare provides details about healthcare services available pan India along with the specialization they have. Users need to register and choose as per their needs.

How much is the registration fee to use 3Hcare?

3Hcare registration fee is free. After registration, customers can avail themselves of the benefits provided by 3Hcare.

How is 3Hcare review?

3Hcare has average to good ratings. It is quite safe to trust and use 3Hcare.

Who is the 3Hcare founder?

CA (Dr.) Ruchi Gupta, Dr. Ravinder Pal Singh Malhotra & Dr. Gurdeep Singh Ratra are the three founders of 3Hcare.

How much is 3Hcare funding?

3Hcare has around $1.1 Million of funding.

Who are the competitors of 3Hcare?

DocPrime, Zoylo, Renew Health and Spreemo are the top competitors of 3Hcare.

July 14, 2021

ElaWoman – Helping Couples With IVF and Fertility Issues

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ElaWoman.

Infertility is a topic people don’t talk about openly. It is the inability to conceive children even after frequent, unprotected sexual intercourse over a year or more. It’s a condition that impacts couples both physically and emotionally, often ruining relationships.

Victims of infertility are more often than not left disheartened by bogus advertisements and claims that guarantee a sure-to-work solution for this medical condition. In the end, they don’t get the desired results and regret spending so much for nothing.

ElaWoman is a visionary healthcare startup making a significant difference in the lives of those affected by infertility. ElaWoman provides customized plans and treatments to solve this problem through the use of latest technology and data analytics. The transparency in treatment is what differentiates ElaWoman from others. Moreover, safe and easy financial options ensures couples with financial difficulties are not left out out.

ElaWoman – Company Highlights

Startup Name ElaWoman

Headquarters Delhi

Founders Ritu Singh, Aditya Kandoi, and Yogesh Agarwal

Industry Healthcare

Founded 2016

Website elawoman.com

About ElaWoman and How it Works
ElaWoman – Target Market
How was ElaWoman Started?
ElaWoman – Services
ElaWoman – Founders And Team
ElaWoman – Name, Logo, And Tagline
ElaWoman – User Acquisition
ElaWoman – Startup Challenges
ElaWoman – Funding
ElaWoman – Future Plans
ElaWoman – FAQs

About ElaWoman and How it Works

Elawoman helps couples who are struggling to realize the happiness of parenthood. Treated as a taboo, topics such as infertility are not discussed openly on healthcare platforms. This leaves no choice for patients but to blindly believe marketing gimmicks of a non-transparent ecosystem setup by some doctors and clinics in the medical industry. This is why out of 10% of couples (of child-bearing age) facing fertility issues, only 1% go for treatment.

ElaWoman was born as a one-stop solution portal to counter the increasing occurrence of fertility problems worldwide and the increase awareness about the same. The entire team makes it a point to bring the best quality infertility treatments to couples at affordable prices.

ElaWoman – Target Market

The infertility treatment/diagnosis segment is expected to grow steadily in the coming decade. According to a top research firm in India, this industry is set to grow at 13% CAGR in the year 2020. The rapid advancements in the field of infertility medicines is can be attributed to increasing child-bearing age, growing usage of contraceptives, and altered lifestyles.

The field of infertility medicine comprises fertility drugs, infertility-related surgeries, and Assisted Reproductive Treatments (ARTs). Latest developments include Frozen Embryo Transfer (FET), Preimplantation Genetic Diagnosis and Screening (PGD/PGS), and Anti-Mullerian Hormone (AMH) tests to name a few. Array Comparative Genetic Hybridization (CGH) was recently introduced to increase the success rates of infertility treatments. A huge potential exists in this field which needs to be exploited and utilized for the welfare of couples across the globe.

How was ElaWoman Started?

The Elawoman founders came across several cases that revealed couples struggling to find a good infertility clinic or doctor for treatment. They also realized the stigma and taboo surrounding infertility issues; affected couples are afraid to discuss their issue in front of family members and friends.

HealthifyMe Success Story – Founders | Funding | Revenue | Business Model

Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Having a fit and healthy body is everyone’s dream, but it has somehow not beeneveryone’s cup of …

StartupTalkyShubham Kumar

ElaWoman – Services

ElaWoman solves the problem by bringing in transparency and independent facilitation through data analytics and other technological mediums. It offers a system that provides unbiased transparent information on doctor and centre data, treatment pricing, clinical success rates, and past patient reviews.

Couples get the benefit of having a personal health assistant to help them in each step of conceiving. The service is an end-to-end platform providing access to different features and plans.

Furthermore, ElaWoman provides information on over 5,000 fertility hospitals and doctors for IVF, IUI, ICSI, surrogacy treatments, and pregnancy care services. The fertility centres and doctors partnered with ElaWoman are encouraged to provide a transparent, upfront, and affordable pricing structure for infertility procedures. Patients are provided with customized treatment packages for result-oriented execution of the chosen infertility treatments. The customization is done based on the treatment cost, patient appointment, and the clinic/centre chosen. Ela specialists assist patients in the personalization of infertility treatment packages.

ElaWoman – Founders And Team

ElaWoman was founded by Ritu Singh, Yogesh Agarwal, and Aditya Kandoi.

Elawoman founders Ritu Singh, Yogesh Agarwal, and Aditya Kandoi (L to R)

Ritu Singh : Born in 1988, Ritu did her schooling from St. Thomas School and then pursued a B.Tech from Netaji Subhas Institute of Technology in 2005. She then did an MBA in Marketing from IIM, Udaipur. Ritu Singh is the CEO of ElaWoman.

Yogesh Agarwal : Yogesh was born in 1986 and completed his schooling from Birla High school. He obtained a Bachelor’s in Electrical Engineering from IIT, Varansi in 2005. Post graduation, he joined Lancaster University for an MBA. Yogesh is the Chief Technology Officer (CTO) of ElaWoman.

Aditya Kandoi : Aditya Kandi was born in 1989 and is an IIT Varanasi alumnus. He later did his MBA from Warsaw School of Economics. Aditya is currently working as the Chief Operating Officer (COO) of ElaWoman.

ElaWoman – Name, Logo, And Tagline

Logo of ElaWoman

ElaWoman was chosen as the brand name since Ela stands for a beautiful person surrounded by several friends and their loved ones. The company logo consists of a butterfly that demarcates freedom; the freedom ElaWoman gives couples in the form of parenthood.

ElaWoman – User Acquisition

We were on cloud nine when we met the achievement of the first 100 customers. Initially, it felt like a challenge as our concept is a new one. But then we came out with a combination of ways to reach the audience and have 100 successful customers – Ritu Singh, CEO of ElaWoman

The ElaWoman team leveraged the power of social media and user-oriented information through website’s blog section. This was combined with the reach of advertisements to target the desired audience.

Initially, it was difficult to attract customers/couples towards the concept of infertility treatment but the quality and usefulness of ElaWoman’s services made this possible. Testimonials of patients who had infertility treatments at the top centers and hospitals along with impressive success rates helped several couples contact Elawoman and trust its services.

Reaching the first 100 customers and helping them have successful infertility treatments was a remarkable experience for ElaWoman and a milestone.

ElaWoman has evolved into a healthcare platform dealing with infertility medicine, treatments, and surgeries. The innovative ElaPay facility, the first payment mode in the field of medicine, has also made it easy for patients to take a step forward. Ela’s medical loans have made the financial aspect of the treatment more hassle-free than expected. Patients also receive guidance on travel and accommodation as part of their infertility treatments.

ElaWoman – Startup Challenges

One of the biggest challenges which we faced during our initial days was mainly to convince couples to consult an infertility specialist about their infertility issues. Also, we had difficulty in making patients understand our unique brand concept – Ritu Singh, CEO of ElaWoman.

The team eventually cracked it through timely counselling and discussions with several couples in collaboration with medical specialists and psychologists; distinguished medical professionals known for successfully dealing with some of the most complicated medical cases.

Success Story of Docttocare- Doctor Appointment, Blood Bank and Ambulance Online

Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Gone are the days when one had to rely on word of mouth to find a good doctor,or when one had to…

StartupTalkyChayanika Goswami

ElaWoman – Funding

The ElaWoman funding till date is as follows:

Funding Date Funding Stage Funding Amount Investors

October 2018 Series A $3 Million Chiratae Ventures with co-investor Alkemi Venture Partners

ElaWoman – Future Plans

ElaWoman has achieved several milestones in the domain of infertility medicine since its launch. ElaWoman today has a network of more than 11,500+ doctors and clinics. Ela has its footprints in over 89 cities and 11 countries. Features such as ElaPay and Ela medical loans have made the treatment for patients a smooth sail. The company’s future looks promising with expansion plans.

ElaWoman – FAQs

What is ElaWoman?

ElaWoman is a visionary healthcare startup making a significant difference in the lives of those affected by infertility.

Who is the founder of ElaWoman?

Ritu Singh, Yogesh Agarwal, and Aditya Kandoi.

Is ElaWoman an Indian brand?

Yes, Elawoman is an Indian brand.

June 8, 2021

Funding Date	Funding Stage	Funding Amount	Investors
October 2018	Series A	$3 Million	Chiratae Ventures with co-investor Alkemi Venture Partners

Panacea Biotec Company Profile – India’s 2nd Largest Vaccine Maker

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Panacea Biotec.

Since the pandemic began, India has recorded more than 19 million cases, second only to the United States. Over 200,000 deaths have also been recorded. A total of 150 million vaccine shots were given out, covering 11.5 percent of India’s population of 1.3 billion people. Panacea Biotec is a pharmaceutical and vaccine company based in New Delhi, Mumbai, and Lalru in India.

Panacea Drugs Pvt. Ltd. was established in 1984 and became Panacea Biotec Ltd. in 1995. India’s second largest vaccine manufacturer, Panacea Biotec, offers a highly advanced prescription product range in essential therapeutic areas such as pain control, diabetes care, renal-disease management, anti-osteoporosis, anti-tubercular gastro-intestinal care drugs, and vaccines.

Know the entire Company Profile of Panacea Biotec in the post ahead! Also get a glance on Panacea Biotec vaccine news, its business model, how it started, Panacea Biotec products and more…

Panacea Biotec – Company Highlights

Company Name	Panacea Biotec
Headquarters	New Delhi, India
Industry	Pharmaceuticals, healthcare
Founded	1984
Key People	Soshil Kumar (Executive Chairman of the Board), Dr. Rajesh Jain (Managing Director), Sandeep Jain (Joint Managing Director)
Products	Pharmaceuticals, generic drugs, vaccine
Website	panaceabiotec.com

Panacea Biotec – Latest News
About Panacea Biotec and How it Works?
Panacea Biotec – Mission and Vision
Panacea Biotec – Founder and History
Panacea Biotec – Products
Panacea Biotec – Name, Logo, and Tagline
Panacea Biotec – Business Model
Panacea Biotec – Key Financial Metrics
Panacea Biotec – Funding and Investors
Panacea Biotec – Competitors
Panacea Biotec – Challenges Faced
Panacea Biotec – Future Plans
Panacea Biotech – FAQs

Panacea Biotec – Latest News

As of April 2021, the stock of Panacea Biotech has risen to levels not seen in more than a decade.

“The Russian Direct Investment Fund (RDIF), and Panacea Biotec announced cooperation to produce 100 million doses per year of Sputnik V, the world’s first registered vaccine against coronavirus,” the company said in a press release on April 4.

Production of Sputnik V at Panacea Biotec sites would aid in RDIF’s foreign partners’ global supply of Sputnik V. Sputnik V has been registered in fifty-nine countries with a total population of more than 1.5 billion people around the globe. Data published in the Lancet, one of the world’s oldest and most respected medical journals, shows that Sputnik V has around ninety-two percent efficacy score.

“The vaccine is based on a proven and well-studied platform of human adenoviral vectors and uses two different vectors for the two shots in a course of vaccination, providing immunity with a longer duration than vaccines using the same delivery mechanism for both shots,” it said.

About Panacea Biotec and How it Works?

On February 2, 1984, Panacea Drug was incorporated as Panacea Biotec Limited, India’s leading science-based health management company with established research manufacturing and marketing expertise.

India’s second largest vaccine manufacturer, Panacea Biotec, offers a highly advanced prescription product range in essential therapeutic areas such as pain control, diabetes care, renal-disease management, anti-osteoporosis, anti-tubercular gastro-intestinal care drugs, and vaccines.

The business has collaborated with established national and international research businesses and organizations. PBL has four research and development centers and ultra-modern state-of-the-art production facilities in Himachal Pradesh, Punjab, and Delhi for manufacturing vaccines and pharmaceutical formulations that meet US-FDA, UK-MHRA SAMCC, and WHO-cGMP requirements.

In addition, the company owns 24 product patents that are valid in over 60 countries around the world. Radicura Pharma, a vaccine manufacturing plant opened in 1988, and Panacea Drug, a pharmaceutical formulations plant opened in 1989, in New Delhi.

Panacea Biotec – Mission and Vision

Panacea Biotec’ s mission is derived by its core values:

Innovation
Pioneer
Integrity
Humane

Panacea Biotec was established in 1984 as Panacea Drugs Private Limited, with the aim of making innovative products affordable and available to the general public.

Panacea Biotec – Founder and History

Panacea Biotec Ltd was established in 1993 as a result of a merger between Panacea Drugs (P) Ltd and Radicura Pharma. Panacea Biotec built a state-of-the-art Drug Delivery R&D center in Lalru in 1995, the same year it launched its initial public offering. The company received its first product patent in many countries in 1997.

In 2001, PBL’s Research & Development formed a partnership with a European MNC, and in 2002, an in-licensing agreement with the Biotechnology Consortium of India was signed for the development and commercialization of the anthrax vaccine. The company also opened a Recombinant Vaccine Manufacturing Plant in the same year, 2002.

In 2004, PBL signed an in-licensing agreement for the marketing of Japanese Encephalitis Candidate Vaccines with the National Institute of Immunology in New Delhi, and a collaboration with Cambridge Bio-stability UK for Thermo Stable Vaccines.

Key People/Executive Directors of Panacea Biotec –

Soshil Kumar (Executive Chairman of the Board)
Dr. Rajesh Jain (Managing Director)
Sandeep Jain (Joint Managing Director)
Mr. Ankesh Jain, Director – Sales & Marketing

Panacea Biotec – Products

Panacea Biotec product range includes highly advanced pharmaceutical drugs in specialty clinical fields like Pain Management, Diabetes & Cardiovascular Management, Oncology, Renal Disease Management, Osteoporosis Management, Anti-tubercular, Gastro-intestinal Care Products, and Vaccines.

Panacea Biotec’s current business is focused on its leadership positions in India, which include Transplant, Nephrology, Diabetes, and Pain, as well as some unique products based on proprietary Drug Delivery Systems. Its first Nanotechnology-based medicine, PacliAll (Paclitaxel in protein-bound particles), was introduced in 2011 and was the world’s first generic for Abraxane, produced by Celgene USA.

Panacea Biotec – Name, Logo, and Tagline

Panacea Biotec Private Limited was established in 1993 as a result of a merger between Panacea Drugs and Radicura Pharma.

Panacea Biotec’ s tagline is “Innovation in support of life,” which implies the company is India’s leading science-based health management company with established research manufacturing and marketing expertise.

Company Logo of Panacea Biotec

Panacea Biotec – Business Model

Panacea Biotec is a pharmaceutical and vaccine company. Panacea Biotec’s product range includes highly advanced pharmaceutical drugs in specialty clinical fields

Oncotrust, Critical Care, Diacar, Procare, and Growcare are the five strategic business units (SBUs) that Panacea Biotec has created to sell and market pharmaceutical formulations.

Panacea Biotec has entered the Contract Research & Manufacturing Services (CRAMS) market with the aim of expanding its knowledge and experience in on-time and high-quality delivery to clients.

The Company has built a strong portfolio in the fast-growing, multi-million dollar CRAMS market, based on its strong capabilities and state-of-the-art facilities, and powered by the enthusiasm of its experienced and skilled people. From sourcing to production, packaging to growth, the Company’s CRAMS portfolio covers the entire spectrum of processes and services.

Panacea Biotec – Key Financial Metrics

The table below highlights some of the key financial metrics of Panacea Biotec extracted from the company’s annual reports.

Financial Metric	2019-20	2018-19
Total Income	5335.83	4522.83
PAT	(1530.7)	265.7
PAT Margin (%)	(31.70)	6.04
Equity Share Capital	61.25	61.25
Net Fixed Assets	5667.47	8232.42

Panacea Biotec – Funding and Investors

Panacea Biotec is a publicly traded company listed in stock exchanges. It has also received investments from India Resurgent Fund and more .

Date	Round	Amount	Lead Investors
Dec 21, 2019	Grant	$24.3M	–
Apr 8, 2019	Venture Round	$144M	India Resurgent Fund

Panacea Biotec – Competitors

Glenmark, Torrent Pharmaceuticals Limited., Ranbaxy, Cipla, Dr. Reddy’s, Lupin, Aurobindo, Sun Pharma, Zydus Cadila, Cadila Pharmaceuticals are the top ten competitors in Panacea Biotec’s competitive set.

Panacea Biotec – Challenges Faced

Panacea Biotec Ltd.’s stock plummeted after the US Food and Drug Administration sent a warning letter to its Baddi, Himachal Pradesh, unit, prohibiting new approvals.

Following an inspection on February 10, 2020, the US Food and Drug Administration released a warning letter outlining major violations of existing good manufacturing practice legislation for finished pharmaceuticals.

“Until you correct all violations completely and we confirm your compliance with CGMP (current good manufacturing practice), FDA may withhold approval of any new drug applications or supplements listing your firm as a drug manufacturer,” it said in the statement.

The company failed to develop laboratory controls, such as scientifically sound and acceptable requirements, guidelines, sampling plans, and test procedures, to ensure that materials, drug product containers, closures, in-process content, labelling, and drug products meet appropriate identification, power, consistency, and purity standards.

Panacea Biotec – Future Plans

To guide long-term development, Panacea Biotec plans to scale up its vaccine and pharmaceutical verticals. According to a company spokesperson, Panacea Biotec’s long-term growth ambitions include scaling up its current product range, developing new drugs, and expanding into new markets.

The company transferred its pharmaceutical formulations business, as well as related research and development and natural products extraction activities, to its wholly-owned subsidiary Panacea Biotec Pharma Limited during the year under review.

In June 2020, the company announced the formation of a joint venture company in Ireland with Refana Inc of the United States to produce a COVID-19 vaccine. Panacea Biotec will be in charge of product production and industrial manufacturing, while the JV agency will be in charge of clinical development and regulatory submissions all over the world, according to the agreement. In their respective territories, Panacea and Refana will sell and distribute the vaccine.

Panacea Biotech – FAQs

What does Panacea Biotech do?

Panacea Biotec is an Indian pharmaceutical and vaccine company with headquarters in New Delhi, Mumbai, and Lalru, in India.

What is Panacea Biotec Vaccine News?

Panacea Biotec is India’s second largest vaccine manufacturer. The Russian Direct Investment Fund (RDIF) and Panacea Biotec announced cooperation to produce 100 million doses per year of Sputnik V, the world’s first registered vaccine against coronavirus (April 2021)

How Panacea Biotec Started?

Panacea Biotec Ltd was established in 1993 as a result of a merger between Panacea Drugs (P) Ltd and Radicura Pharma.

What are Panacea Biotec Products?

Panacea Biotec product range includes highly advanced pharmaceutical drugs in specialty clinical fields like Pain Management, Diabetes & Cardiovascular Management, Oncology, Vaccines among others. Its first Nanotechnology-based medicine, PacliAll was the world’s first generic for Abraxane.

Who are the competitors of Panacea Biotec?

Glenmark, Torrent Pharmaceuticals Limited., Ranbaxy, Cipla, Dr. Reddy’s, Lupin, Aurobindo, Sun Pharma, Zydus Cadila, Cadila Pharmaceuticals are the top ten competitors of Panacea Biotec

May 7, 2021

Fabrento—Online Furniture Rental Services

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

The society and the world have welcomed the idea of shared economy. Today’s youngsters have understood the many benefits of sharing and renting rather than buying. It saves time and money and that is why we see a rise in car rental services, shared apartments and holiday homes, rented outfits and so on.

Sidhant Lamba had witnessed some major problems people face when it comes to their struggles with furniture. The buying prices are always high and there is tons of difficulty in selling used furniture. When someone wants to move or simply change the style. For those who are moving often for jobs have to take out additional time and bear the cost spent to move bulky furniture which in many cases arrives damaged. People also get stuck with old-fashioned furniture which doesn’t go with their home décor. Some people need temporary furniture but don’t want to buy them and so on. Fabrento wants to solve all these problems and then some more with free delivery, setup and installation.

Fabrento provides Furniture and Appliances on rent in Delhi, Bangalore, Mumbai, and Chandigarh. Read about Fabrento Company Profile, Revenue, Founders, Business Model, Logo, Growth, Funding, How it works, products etc.

Fabrento – Company Highlights

Startup Name Fabrento

Headquarter Delhi, India

Sector Furniture Rental

Founder Sidhant Lamba

Founded 2016

Website fabrento.com

Contact Email hello@fabrento.com

Fabrento – About and How it Works
Fabrento – How it Started?
Fabrento – Founder and Team
Fabrento – Products/Services
Fabrento – Target Market Size
Fabrento – Startup Launch
Fabrento – USP and Innovation
Fabrento – Name, Tagline and Logo
Fabrento – Business Model and Revenue Model
Fabrento – User Acquisition and Growth
Fabrento – Startup Challenges
Fabrento – Funding and Investors
Fabrento – Advisors and Mentors
Fabrento – Future Plans
Fabrento – FAQ’s
Fabrento – Conclusion

Fabrento – About and How it Works

Fabrento is a startup headquartered in Delhi which provides furniture rental for homes. They also deals with electronic appliances, started rental of furniture for offices, created Fabevents which Rents furniture for corporate and celebratory events. They have even launched a premium range for the very well heeled who want to live with luxury.

Fabrento aims to become one of the most successful furniture and appliance rental company in India. Since their sister company manufactures majority of the furniture, Fabrento has the firm belief in providing excellent quality and beautiful furniture to provide their tenants a tasteful home.

Evolution and change is very important but you can’t lose your core business if you believe in it. Alongside quality of delivery and service is key in any service providing business and Fabrento aim at excelling in that.

The online website and soon to be launched mobile Apps of Fabrento are designed in such a way that anyone can navigate it and rent functional and sleek furniture in just one tap. Their affordable rental prices ensure that renting furniture becomes extremely cost effective as compared to shelling out big bucks to buy bulky furniture.

Fabrento – How it Started?

Fabrento was started with the main goal of converting consumers’ dream homes into reality.

Mr. Sidhant Lamba, Founder, Fabrento has always been passionate about décor and furnishing. He was keen on bringing the latest furniture designs into people’s homes and offices. However, every time a new model of furniture hits the market, it is not at all a feasible option to buy it.

Because of this, many and especially millennials, fall behind to create that impressive first impression through their home décor. Furniture renting is already a lucrative business oversees and this inspired the birth of Fabrento to cater the to the millennial market of India.

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Fabrento – Founder and Team

Fabrento was founded in 2016 by Sidhant Lamba.

Sidhant Lamba, Founder of Fabrento

Sidhant has always been someone to think out of the box. He has done his graduation from Apeejay Institute of Design in Bachelors of Interior Design. Following this, he acquired a Master’s from Regent’s University London in International Business.

He has further finessed his studies through studying Interior Decoration from Inchbald School of Design, London, Alongside Art Markets from Sotheby’s Institute of Art, London and Lighting Design course from Chelsea College of Arts, UK. He has also studied Digital and social media marketing from Dubai.

He started his career through family business, The Continental Group, which is providing interior solutions since the 1940s. He added the business of a luxury furniture store which sold furniture fashioned and manufactured by the company alongside many brands from Europe and south east Asia.

In 2016, Fabrento became the precious product of his education in interior designs and international business and his experience in the field.

Fabrento has an exceptional team of IIT graduates at the supervisory, operational, management level and advisors with 40+ years of experience in the furniture, design and business industry. They all bring their unique ideas and knowledge on the table. This is why Fabrento furniture is designed with extreme skill and care. All the rented items are at their highest quality and are functional to suit customers of all backgrounds.

Fabrento – Products/Services

Fabrento has a vast array of furniture. They offer both package deals as well single pieces. Under bedroom category Fabrento provide single and double beds, king and queen size beds, beds with and without storage, wardrobes, dressers, study tables, etc. Customers can decorate their living space with their unique sofas, coffee tables, recliners, TV units, and multi-purpose storage units.

Fabrento Beds

Apart from these, Fabrento also offers furniture for dining area, appliances, and home office, kid’s furniture and even art and accessories.

Fabrento further offers complimentary cleaning and maintenance visit every 6 months to keep the rented furniture in their best condition. Under the relocation offer, they transfer all the rented furniture from one place to another within the city, without engaging any extra charges.

Fabrento – Target Market Size

Major cities such as Delhi, Mumbai, and Bengaluru etc. have witnessed a surge in furniture renting. Researches state that about 65% of India’s population is between the age of 18-35. Out of these, 150 million people live on rent in the Tier 1 and Tier 2 cities of the country and they are turning more towards furniture renting.

“We expect that with the increasing urbanization, rising trend of nuclear families, and expanding working population, Fabrento will continue to witness demands.”, says Sidhant Lamba.

This demand is expected to rise in future as the furniture rental market is growing at a robust rate over the period of 2017 to 2024. In India alone this market has been calculated to be about $800-850 Million. A PricewaterhouseCoopers report shows that the rental market will touch $335 billion by 2025 globally.

Fabrento – Startup Launch

Lamba came across the idea when a friend very easily rented furniture helping his brother set up home in New York. Of course furniture has been rented for events and in an unstructured way for many years in India but to be able to develop a tech platform serving as a virtual store seemed very appealing.

“As an interior designer who wanted to dabble in a tech space this seemed like a great fit.”, added Sidhant.

The journey of ideating and designing involved hours and days and months of research of the kind of brand he wanted Fabrento to be and what they wanted to be perceived as.

Designing is the part Sidhant loves whether it’s interiors or graphics. He is blessed to have an incredible team who understand our vision and help rectify it when anyone in the team is going off track.

Initial people they spoke to were bankers- very important as they have to believe in the vision for if one were to borrow money. Then millennials through surveys, and met with industrialists in ranging fields with vast experiences to pick their mind about how to set Fabrento off the ground.

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Fabrento – USP and Innovation

It is true that there are a few furniture renting service providers in the market. However, what makes Fabrento unique and ahead of the race is the feature of customizing office furniture to rent to match their décor and style. This special service of personalizing their products to meet the rising demands of the clients has been a feature that no other rental furniture company has undertaken to date.

Fabrento’s Croisees Study Table

Fabrento has now partnered up with co-living establishments in order to provide the most comfortable, functional and stylish furniture for the students and young professionals.

Alongside Fabrento has one of the largest collection of beds which is essentially the most important part of your home as you spend almost half your life in your bedroom.

From a business point of view, Fabrento manufactures most of their furniture in their sister companies plants on their specifications. So, remodeling and renovating it to new for the next clients in easier for them as compared to the peers.

Fabrento – Name, Tagline and Logo

Fabrento just poses the two words ‘fabulous’ and ‘renting’. This name has been selected to send out the message that this company is ready to provide their customers fabulous furniture at fabulous prices.

Fabrento Logo

It is important for them to see that their consumers rent their dream furniture and décor without burning a hole in their pocket. Added benefit is that it’s easy to write, easy to pronounce and easier to remember.

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Fabrento – Business Model and Revenue Model

Fabrento create and design most of their furniture by their teams and in the factories of continental. This is to make sure that the customer gets high end products which then can be refurbished and altered as per the demand in the next cycle in their own repair centers.

This flexibility makes their rented furniture last longer than the rest. The economic inflation works in their favor as it creates more market for rentals. Customers can also swap their furniture according to their need and taste.

Fabrento – User Acquisition and Growth

It took them a long time to devise a marketing strategy. Fabrento as a company believe in the correct spend and not unnecessary spend as it’s easy to get into a rut of brand building exercise which can lead to incorrect and unpalatable spends.

They use a combination of digital marketing on google, social media marketing on Facebook along with maintaining hygienic social media presence for user acquisition. Forming healthy and strategic alliances are key in marketing and mutually beneficial marketing with different publications is a must.

Through media coverage, Fabrento has started to spread the news of the company and the blog Fabrento News. Prestigious newspapers such as Economic Times, The Quint, Indian Express, Business Standard, The Hindu and many more has taken up the story of Fabrento and has spread awareness about their products, events and services among the people. They also have an excellent social and digital media outreach plan which helps them spread awareness and brings large orders of homes.

The growth rate is reflecting the success, with Fabrento’s revenues growing at the rate of 2.5 to 3 times on YOY growth scale.

Fabrento – Startup Challenges

One major challenge in the field of furniture renting is really the lack of awareness. Fabrento wants to spread more awareness among the masses to let them know the wonderful option of renting furniture. They no longer have to shell out big bucks and buy their favorite piece of home décor.

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Fabrento – Funding and Investors

Fabrento’s initial investments were INR 15 crores. They had a major economic support by their sister groups and also had the assets structure to support the start up.

Fabrento – Advisors and Mentors

Mr. Sanjiv Lamba – The founder’s father and Kavi Ghei who is an illustrious investor in many different fields of business are the advisor of Fabrento. Alongside Mr. Aditya Gupta who is an investor and owner of Gems capital investing in many start ups is also mentoring the startup.

Fabrento – Future Plans

They are hoping to reach new milestones in the future. They definitely want to add more cities such as Hyderabad and Chennai and want to create a presence in Gujarat. Additionally they want to continue collaborating with different businesses and establishments who are in want of their products.

They have also launched Fabevents in Delhi and Punjab. This is rental of furniture and accessories for the the evergreen wedding market and celebratory events. Alongside they have created furniture for corporate events for businesses and want to expand this segment to other places in India. They want to concentrate on small offices which they can customize too.

Fabrento – FAQ’s

What is the minimum period of subscription?

The minimum period of subscription is 3 months. You can also opt for 6, 9, or 12 months of tenure.

When should I pay the rent? What if I get delayed in the process?

You are required to pay the monthly rent before the 5th of every month. The first month’s rent is adjusted according to the date of delivery. After the due date, you’ll be charged a 1.5% interest rate until the monthly rental is paid.

What are the payment methods available for paying the deposit and rent?

The deposit is to be paid online while booking your subscription. This deposit will be refunded if you cancel your order before 2 days of the delivery or after your rental tenure ends. For monthly rentals, Fabrento will send you an invoice with a payment link on your registered email id. Payment can be made via net banking, credit/debit card.

What extra benefits can I avail for renting the furniture for a longer time period?

The company aims at making its customers happy with its service. You can avail offers for your rental subscription by calling on 01139585883 with the companies customer experience team.

Can I pay upfront for my rental tenure?

Yes, you can. Additionally, you will be getting an extra discount upon paying upfront for your subscription. Just write to support@fabrento.com or call on 011 39585883. They’re happy to serve you.

Fabrento – Conclusion

Fabrento offers services for both businesses and Individual Customers. The company is aiming at creating a dream home into a reality in just one click on your phone. It provides services that have access to state-of-art home furniture, office furniture, home appliances & accessories for rent at affordable rental prices with free delivery, setup & installation. The company is funded by Continental Group which is a leading player of turnkey interior & furnishing solutions with over 60 years of experience in the country. The strength of Fabrento is it has the widest range of products which its customer can choose to rent. The company is largely focused on providing its users the finest quality, customized solutions, and a good experience to its customers.

April 12, 2021
Von Wellx Germany – Designing Shoes Scientifically!
Footwear has always been considered an object of fashion. But people do not realize that feet form the foundation of your body. The foot is the 2nd most complex organ of the body after the brain and shoe is the most important piece of clothing. It is believed that Healthy Footwear is one of the most important parts of your Healthy Lifestyle apart from exercise, healthy food, sleep, and stress management.

Von Wellx Germany has been designed with the idea to create a footwear brand that focuses on fulfilling all the functions of the feet and footwear and still looked good.

Ashish Jain, the Founder of Von Wellx Germany, brought German technology to India and founded Iatric Industries in 2016 to deliver comfortable and medically-fit footwear. In around 4 years, the company has spread its wings to Sri Lanka, Dubai, and Qatar markets and is growing at 50 percent year-on-year.

Read this article to know about Von Wellx Germany, it’s products, how it was started, growth, startup challenges, Founder and future plans.

Von Wellx Germany – Company Highlights

Startup Name Von Wellx Germany

Headquarter Germany

Sector Footwear

Founder Ashish Jain

Parent Organization Casa Everz Gmbh

Website vonwellx.com

Contact help@vonwellx.com

Von Wellx – About
Von Wellx – Target Market Size
Von Wellx – Founder
Von Wellx – How was it started
Von Wellx – How it Works
Von Wellx – Products/Service
Von Wellx – USP and Innovation
Von Wellx – Name, Tagline, Logo
Von Wellx – User Acquisition
Von Wellx – Startup Launch
Von Wellx – Startup Challenges
Von Wellx – Future Plans
Von Wellx – Recognition and Achievements
Von Wellx – FAQs

Von Wellx – About

Von Wellx Germany is a footwear brand based on Internationally Patented German Technology – 5 Zones By Dr.Mauch across Men’s and Women’s Category. The company works with the vision to make people aware of the importance/functions of feet and healthy footwear and provide them the healthiest footwear without compromising on fashion.

It helps to provide the people relief from heel, feet, knee, back, and posture issues. Healthy Shoes helps avoid future foot, knee, back, and posture problems for you and energizes your feet for all-day activity without any tiredness, relieving your current issues.

“We have been seeing a very high number of people troubled with above problems since the early ’30s in their life. Technically bad footwear and not being able to stimulate your feet properly which earlier used to happen due to barefoot walking are major reasons for the same. It is extremely important to use footwear which helps your feet perform the original static, dynamic, and reflex functions of your feet so that you live a healthy life for a longer time. If you do not wake up now, you will suffer later.”, says Ashish Jain, CEO and Director of Von Wellx Germany – India.

Von Wellx Germany has been designed so that you can fulfill your foot functions as part of your normal lifestyle only. Dr.Mauch aptly calls it “The Gym in your Shoe.”

It shifting its entire shoe production of around 3 million pairs annually from China to India, with an initial investment of Rs. 110 crores. Thus, a new manufacturing unit will be set up in UP through a collaboration with Latric Industries Pvt Ltd.

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Von Wellx – Target Market Size

India is the second-largest footwear producer in the world, with footwear production accounting for approximately 9 per cent of the global annual production – 22 billion pairs as compared to China, which produces over 60 per cent of the global production.

Footwear exports from India have grown at a CAGR of 20 per cent in Indian Rupee terms during the last five years. In absolute terms, footwear exports from India have risen from Rs. 71.5 billion in FY10 to Rs. 180.0 billion in FY15.
- Industry – Premium Footwear (Leather and Non-Leather)
- Target market size – Rs. 4,000 Crores
- Target market share – 12%
- Footwear Market Size – Rs. 40,000 crores
- Next Five Years – CAGR of 11 %
Also ,we need to understand that the Healthy Footwear Category (Closest to Comfort Category) is a novel category that is in a blue field stage right now.

It is true that, the choice of footwear, both for men and women in India is always dominated by the fashion of the season. However recently, comfort has been the determining factor for the consumers in buying footwear. Going forward, comfort and health are going to be the first and most important criteria for consumer decision, especially beyond the age of 30 years.

It has been noted that the consumers especially after the 1st pregnancy of women and after crossing 30 years in men encounter more foot and body related problems and look for comfort and health as the topmost criteria.

The demography and changing buying behavior are triggering enhanced demand from the existing pie. Rising disposable incomes and new entrants into the workforce, especially women are pushing the domestic demand on the upside.

Women’s footwear constitutes only a 30 per cent market share currently. But the growth rate of this segment is double than of the men’s segment. Where the men’s footwear market has registered a 10 per cent CAGR growth rate in the last fiscal, it is 20 percent for the women’s segment. Also, it has increased the per capita consumption from 1.6 to 2.4 in the last 5 years.

So overall, there is a major transition to healthy and comfort category footwear in the coming years.

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Von Wellx – Founder

Ashish Jain is the Founder of Von Wellx Germany.

He is an IIM Alum. Post his studies, Ashish joined his 4 decade old family business of footwear that exports products to around 48 countries. After entering the business, Ashish researched the footwear market in India and was intrigued to find out why people were reluctant to understand why they needed good footwear.

“Healthy footwear adds to a healthy body” he says.

“We started by manufacturing in China to meet the supply chain of the Asian and Middle East countries. However, to further leverage the supply chain and boost the manufacturing set up we made a way to India further corroborating the Prime Minister’s speech for Atmanirbhar Bharat,” Ashish tells

Von Wellx – How was it started

The team made the following observations after their research into the area of footwear-
1. Footwear has always been considered an object of Fashion. But people do not realize that feet form the foundation of your body. Thus care is not taken for your feet and in choosing your footwear. APMA study found that 77% of Americans say they have experienced foot pain. Women are more vulnerable to foot problems and typically experience four times as many problems as men.
2. Secondly, people did not understand that the type of problems like heel, pain, knee, back and posture problems that they have today is dependent on your feet and footwear as the structure of the building is on the foundation.
3. Thirdly, most of the footwear designed today do not take care of the natural functions (static, dynamic, and reflex) of the feet, shock absorption function (Like Shock Absorbers of Cars, etc), and technical specs required but only focus on looks and fashion.
4. Fourthly, that people do not have the expertise to understand the technical correctness of the shoe.
5. Lastly, people nowadays are paying great attention to maintaining a healthy lifestyle, but do not understand that a healthy shoe is one of the most important cogs in the wheel of a healthy lifestyle.
This led to the birth of the idea to create a footwear brand that focused on fulfilling all the functions of the feet and footwear and still looked good. They researched the best technologies available in this field and zeroed in on Dr. Walter Mauch’s 5 Zones based on the science of reflexology which took care of all the problems.

5 Zones Technology is patented and sold in over 80 countries across the globe and has over 100 million happy customers. They tested these shoes on a study group of 1,000 people across various states of India and noticed their results over 3 months. The results of the study were phenomenal and corroborated with the international results of this brand over the last 30 years.

The people who were under this study kept on coming back to ask for more 5 Zones shoes. From there on, it was a straight call to collaborate with this Brand and they decided to collaborate for India, Middle East, and some other Asian Countries. After rigorous multiple meetings with the German Company in Germany and Italy, Iatric Industries Pvt. Ltd. signed the exclusive contract for 20 years.

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Von Wellx – How it Works

In earlier times, we used to walk barefoot a lot (8000 steps or more) daily on soft surfaces like grass, etc. which naturally stimulated nerve endings in feet and kept feet, knees, and back healthy by performing the static, dynamic and reflex functions of the feet. But now in reality, we walk less than 3000 steps daily on hard surfaces with wrong footwear that provide no stimulation, have hard soles & do not support the feet well. This destroys the natural connection of the feet with the body.

Dr. Med Walter Mauch, a very renowned German doctor for orthopedics, chirotherapy, sports medicine, and naturopathy developed this internationally patented 5 Zones based on the science of reflexology to solve these problems. The feet have nerve endings of all the organs of the body.

The footwear provides health benefits to the body like-
- Energizes feet for 12+ hours standing (No tiredness) by Soft Massage, Muscle Relaxation
- Exercises foot (Like Barefoot walking on Grass) by Increasing blood circulation
- Relieves heel, knee and back pain, flat foot by providing correct support
- Protects joints and muscles by absorbing the pressure coming on them
- Corrects foot position and body posture by balancing muscles tension
Von Wellx – Products/Service

The company has both men’s and women’s shoes for the office, casual, party, ethnic, and wedding purposes for all age groups. They have all your needs covered. Footwear starts at Rs. 1,999 and goes up to Rs. 5,999 but most of the sandals are under Rs. 3,000.

Von Wellx footwear solve problems like-
- Avoids Tired Feet after walking & standing,
- Heel, Knee, and Back Pain.
- Arthritis Feet pain, Diabetic Foot
- Wear and tear of Knee and other joints due to shock/pressure
Von Wellx Germany footwear

Also, the shoes are technically correct due to special features like,
- Special German lasts for correct foot position,
- Long counters to keep the heel bone in place,
- Double density shock absorb outsole,
- Positive heel height/balanced soles,
- Air pump system,
- Anti-microbial/Anti-fungal layer,
- Imported Stretch Materials for Swollen Feet,
- Full-grain leather upper, lining and socks
Features of Von Wellx’s Shoes

Also they have a special Diabetic Range for preventing people from developing diabetic foot. Over 65% of Diabetic people in the US develop problems in their feet. Every 20 seconds, foot amputation occurs in the world. To avoid the same, we need to take the utmost care of our feet and footwear. Von Wellx’s Diabetes Series increases blood circulation to 5 most critical diabetes organs such as the pancreas, spleen, liver, kidneys, intestine, and improves their functioning. It also has additional features like a wide toe box, minimal stitches to avoid wounds, anti-fungal/bacterial lining, and stretch materials.

Dr. Umashankar Mohanty, President – Indian Association of Physiotherapists also said that gait and foot position is very important. If it is altered due to wrong shoe feet, knee, back pain, etc. will occur. Dr. Mohanty was very impressed with Von Wellx’s footwear and acknowledged that these shoes are scientifically developed and provide the necessary support and stimulation to avoid all these problems.

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Von Wellx – USP and Innovation
- 5 Zones Technology based on the science of Reflexology is internationally patented in over 80 countries. No copies can be made of the technology.
- Invented by famous Dr. Walter Mauch after years of research.
- More than 100 million happy customers are benefited by the same.
- Uses Patented Material made in only 1 factory in Italy.
- Research and Development for the product done in Germany to correct all technical problems in shoes but with special attention to Indian Fashion needs.
- The first brand in India to make Healthy Shoes for a healthy lifestyle.
Von Wellx – Name, Tagline, Logo

The rationale behind the tagline was to make people realize that Healthy Shoes is one of the most important parts of your Healthy Lifestyle.

Von Wellx – Logo

The logo of the company is based on the inventor of 5 Zones – Dr.Mauch.

Von Wellx – Startup Launch

Von Wellx approached the biggest and most respected footwear retailer in the country Metro Shoes which has the best premium shoe retail network in the country. After seeing the revolutionary efficacy and effectiveness of the product, they straightforwardly decided to launch the product in their selected top stores. After seeing the results in 6 months, they decided to go ahead with a nationwide rollout in all their stores. The Year-of-Year(YoY) growth of the company is over 175%.

Internationally, they launched in UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, Malaysia, and Sri Lanka through the country’s top chains like Lulu Retail, DSI Samson, etc. and the brand is performing phenomenally with over 120% YoY growth. They also export the brand from their company to parent company in Germany for their other markets in Europe, the US, etc.

The company’s top focus has been to make the first million customers try their shoes since their repeat buying customer ratio is extremely high. Once a customer wears it, it is very difficult for him/her to use another brand. The team has been employing innovative in-store branding to attract the customers along with digital marketing, traditional marketing channels, doctors conferences, exhibitions, and fitness expos.

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Von Wellx – User Acquisition

The company has one of the highest customer retention ratios in the market and the lowest complaints ratio. The benefits that the customers feel after wearing their shoes and the quality and life of the shoe makes them want to come back to the brand automatically.

Von Wellx – Startup Challenges

The major challenge for the team is to make the customer buy the shoe for the first time. Also, some people think that it is a medical shoe and they do not need it since they do not have any problem.

These shoes are not medical shoes or just targeted at people with problems. These shoes promote good health of your feet, knees, and back so that you do not encounter the problems associated with them.

The company has tried to drive home this message by concentrating on the major customer touch-points like special in-store branding to explain it, training the salesmen with the knowledge so that they can pass it on to the consumer. They have got good results with the same. The team also ran digital campaigns and traditional marketing campaigns to drive home the message.

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Von Wellx – Future Plans

After a successful launch, Von Wellx is been looking to increase more awareness in the customers with opening exclusive brand outlets. Also they are increasing their distribution by adding Central stores, traditional distributors, and retailers.

The company is also bringing a special foot solution for kids in the next 6 months. They have a huge opportunity and responsibility ahead of them to create a new category of Healthy Footwear in the Indian Market. They are confident of achieving the same in the next 3 years and want all the people to lead an active and pain-free life without worrying about their feet.

It also aims to strengthen online presence through key partnerships. It is soon to launch a new range of washable footwear for the Indian market to counter the effects of COVID-19.

Von Wellx – Recognition and Achievements
- The company’s biggest achievement has been the availability of the product across all prime locations at the top 100 Indian cities within a year of the launch.
- They have a very high repeat customer rate and less than 0.1 % of returns/complaints which goes on to show that their customers are extremely satisfied and benefited by the product across ages, regions, etc.
- Von Wellx has successfully introduced the concept of healthy footwear as a critical part of a healthy lifestyle. Additionally, they are happy to know that youngsters are loving the product as much as elders.
One of the interesting stories was when one of their customers went to her doctor, Dr. Nikhil Latey for a routine checkup. Dr. Latey, who is an Olympic doctor for the Indian team and has worked with famous stars like Mary Kom etc. noticed Von Wellx’s product and was extremely impressed with it. He got in touch with the company and advised the footwear to his patients.

Von Wellx – FAQs

Who is the owner of Von Wellx?

Casa Everz Gmbh is the owner/parent organisation of Germany-based footwear company, Von Wellx.

Who is Ashish Jain?

Ashish Jain is the Founder of Von Wellx Germany, a footwear brand based on Internationally Patented German Technology – 5 Zones By Dr.Mauch across Men’s and Women’s Category.

What is Von Wellx?

Von Wellx Germany is a footwear brand based on Internationally Patented German Technology – 5 Zones By Dr.Mauch across Men’s and Women’s Category. The company works with the vision to make people aware of the importance/functions of feet and healthy footwear and provide them the healthiest footwear without compromising on fashion.
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Now&Me – Taking The Nation Towards Better Mental Health!
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

With all the awareness initiatives and the movements taking place in the field of mental health, we see people talking about it but we actually don’t see people understanding what in reality goes behind being mentally unhealthy. For those who’ve felt like, “so many people have told me to open up, but nobody really understands what’s going on”, Bani Singh and Drishti Gupta launched nowandme.com in 2018.

Nowandme.com is an online safe space that’s bridging the gap between people, their problems and someone who wants to hear them and lend a helping hand. This venture believes in the power of human experiences and the community. The aim of this company is to develop a community where people can share their experiences and emotions without the fear of being judged. Also, this portal publishes blogs and videos on the website to generate awareness about pressing issues like mental health.

Now&Me – Company Highlights

Startup Name Now&Me

Headquarter Gurgaon

Sector Healthcare

Founders Bani Singh and Drishti Gupta

Founded 2018

Parent Organization NowAndMe

Website www.nowandme.com

About Now&Me and How it Works
Now&Me – Target Market Size
Founders of Now&Me and team
How was Now&Me Started?
Now&Me – Name and Logo
Now&Me – Startup Launch
Now&Me – Startup Challenges
Now&Me – Funding and Investors
Now&Me – Revenue Model
Now&Me – Growth
Now&Me – Future Plans

About Now&Me and How it Works

It’s as simple as logging onto nowandme.com and pouring your heart out!

Now&Me has shared and displayed more than 4000 personal and heartfelt experiences. Meaningful, wholesome and sensitive interactions take place among the community every day. One can choose to post/respond anonymously as well. nowandme.com is a pace where you can truly be who you are. It is basically a form of kinder internet, where you don’t have to pretend to be someone you’re not.

nowandme.com lets you connect with strangers on a deeper level and allows you to heal, learn and grow through mixed experiences of individuals. It acts as a platform for people going through a rough phase in life and wanting someone to talk to. Even those who want to share their achievements and success stories can be found. It is a community that is growing with each passing day.

Now&Me is a glocal brand, which started in Delhi-NCR. It conducts various offline events and workshops regularly. The most recent one being on ‘Stress Relief’ at IIT-Delhi. Another event on ‘Social Media’ was conducted by the team at LSR. ‘Create Don’t Hate’ was organized at SelectCity CityWalk Mall in association with JustDelhiing. The team has also created offline no-judgment zones, talking circles, network therapy, and safe spaces to encourage catharsis and been an active part of activities like Drum Circle – Music Therapy and Art Therapy as well.

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Now&Me – Target Market Size

According to the WHO, “There is growing evidence of the global impact of mental illness. Mental health problems are among the most important contributors to the burden of disease and disability worldwide. 5 of the 10 leading causes of disability worldwide are mental health problems. They are as relevant in low-income countries as they are in rich ones, cutting across age, gender, and social strata. Furthermore, all predictions indicate that the future will see a dramatic increase in mental health problems.”

Founders of Now&Me and team

Bani & Drishti, Cofounders of Now&Me

Now&Me co-founders Bani Singh and Drishti Gupta are college friends. Both of them graduated from Lady Shri Ram College for Women, Delhi University in May 2019 with a degree in statistics. They officially started working together in February 2019, while in the last year of college. Bani mainly handles the creatives (content+curation) while Drishti looks into the technology, communications, and outreach. Usually, it is a bit of everything that the two of them need to pay attention to.

The Now&Me team also includes tech support staff and constant help from interns. They only recruit individuals who are passionate about the cause and can grasp the complexities and commitment required to run the organization. The team mainly hires in the field of web development, content creation and communications.

How was Now&Me Started?

The idea and inspiration for the company came to the co-founders after seeing the people around who were going through some or the other issues or problems in life, but were not able to find an outlet to let out their troubles. Drishti and Bani tested the idea amongst the peers in college, and their response was taken into consideration.

Now&Me – Name and Logo

Now&Me logo

Other than the obvious choice of domain availability, the name- “Now and Me” signifies being in the present with one’s feelings.

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Now&Me – Startup Launch

Now&Me was launched through word of mouth and social media while the co-founders were in college. Support from friends and families helped Drishti and Bani in giving the initial push to the brand. Regular offline events helped as well in building the brand identity. Everybody is going through something in life and everybody needs a shoulder to lean on. NowAndMe is that shoulder.

“To spread awareness among people regarding our product, we constantly share content on our social media pages and also upload informative blogs every week on the website, most of which are written by mental health experts. This has attracted more people and motivated them to share their feelings with us.” says Bani, co-founder of nowandme.

Now&Me – Startup Challenges

The biggest challenge for Now&Me is the long-standing stigma around mental health, that stops people from seeking help even when they know that it’s the right thing to do. Conducting safe, small talking circles in an attempt to encourage people to open up and own their feelings has proved to be extremely novel and successful in getting people’s attention.

Now&Me – Funding and Investors

NowAndMe has been bootstrapped and has not raised any funds yet.

Now&Me – Revenue Model

NowAndMe is a free platform and records no revenue.

Now&Me – Growth
- nowandme.com gets over 10,000 unique visits every week, and has about 1000 registered users.
- nowandme.com ranks amongst the best 10k websites in India (via Alexa Rankings)
- Mr. Ankur Warikoo, former CEO, nearbuy.com is an esteemed supporter.
- NowAndMe has conducted events on ‘Stress Management and Mindfulness’ in esteemed institutions such as Indian Institute of Technology, Delhi (IITD)
The co-founders say that while they want to keep the platform free, they also want to provide users with access to the right kind of knowledge and professionals. For this, they will be compiling different means of recourse available, such as online and offline therapy, 24/7 helplines and tele-counselling services, and workshops.

Now&Me – Future Plans

“Along with the sharing platform, we also aim to become the Yellow Pages for Mental Health in India.” Now&Me founder Bani Singh said emphasizing on the company’s future plans.

The long-term agenda is to integrate good professional help in the Now&Me platform along with its existing endeavors towards mental health and its affordability, availability and accessibility.

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