In India, a celebrity endorsement isn’t just about putting a famous face on a poster. It’s a lot more personal. For decades, people have looked at their favourite cricketers and movie stars not only as entertainers, but almost as family figures whose choices and words carry weight. So when one of them holds a product in their hand, there’s an instant sense of trust, sometimes even pride.
Now fast forward to 2025, and the scale has changed drastically. Brands have started spending more than ever, and the same big names are still bagging the biggest deals. Their mix of mass following, nostalgia, and reliability makes them priceless. A younger actor may go viral for a season, but it’s these established stars who continue to deliver results where it counts.
Let’s take a closer look at who the ten highest-paid brand ambassadors in India are right now.
From Bollywood to Cricket: Top 10 Highest-Paid Brand Ambassadors in India
The following list highlights the highest-paid brand ambassadors who are redefining celebrity influence in India.
Amitabh Bachchan — Decades of Influence
Amitabh Bachchan – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 11–15 crore per campaign
Amitabh Bachchan has been the face of Indian advertising for decades. His credibility and commanding presence make him a favorite for sectors like healthcare, finance, and government initiatives. His association with Cadbury Dairy Milk, ICICI Prudential, and Just Dial showcases his enduring brand power.
Virat Kohli — Cricket’s Most Bankable Star
Virat Kohli – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 10–11 crore per campaign
Virat Kohli remains the top choice for brands, thanks to his unmatched popularity and strong social media following. He consistently tops celebrity brand valuation charts, and his endorsements range from sportswear giant Puma to MRF, Manyavar, and several food and fintech brands. Companies pay premium rates for him because his credibility as a fitness icon and cricketing superstar translates into strong consumer trust.
Shah Rukh Khan — The Evergreen Superstar
Shah Rukh Khan – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 5–10 crore per campaign
Shah Rukh Khan has been India’s “King of Endorsements” for decades, and that hasn’t changed in 2025. His universal appeal makes him the go-to face for premium as well as mass brands. He has represented Hyundai, TAG Heuer, Dubai Tourism, and several FMCG and lifestyle giants. When brands want instant recognition and a touch of legacy, SRK remains the safest bet.
Salman Khan — The Mass Market Magnet
Salman Khan – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 4–10 crore per campaign
Salman Khan’s influence extends deep into India’s mass market, making him a powerful face for FMCG and personal care products. His association with brands like Pepsi, Revital H, and several grooming and apparel brands showcases his ability to connect with middle-class and rural India. His image of being relatable, yet larger-than-life, keeps his fees among the highest.
Deepika Padukone — The Global Icon
Deepika Padukone – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 8 crore per campaign
Deepika Padukone is among the most sought-after female brand ambassadors, balancing Bollywood stardom with international recognition. She has represented Louis Vuitton, Cartier, Adidas, Levi’s, Tissot, Asian Paints, L’Oréal Paris, Dyson, Nestlé Nescafé, and Jio. Her association with both luxury and mass brands highlights her versatility. For marketers, Deepika brings not just glamour but also credibility, making her one of the highest-paid women endorsers in the country.
Allu Arjun
Allu Arjun’s – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 6–7 crore per campaign
After the massive success of Pushpa, Allu Arjun’s brand value skyrocketed, making him one of India’s most expensive endorsers. He reportedly charges INR 6–7 crore per campaign, putting him in the same league as cricketing and Bollywood giants. With his stylish image and pan-India appeal, he has endorsed brands like Rapido, Frooti, KFC, and Hero MotoCorp. His unique connection with youth and mass audiences ensures brands see strong returns on their investment.
Sachin Tendulkar — The Iconic Cricket Legend
Sachin Tendulkar – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 7–8 crore per campaign
Even years after retirement, Sachin Tendulkar’s brand power remains unmatched. He continues to endorse Visa, BMW India, IDBI Federal Life Insurance, and sports-related brands. His clean image and multigenerational fan base ensure that he still commands premium rates, making him one of the most respected endorsers in the country.
MS Dhoni – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 4-6 crore per campaign
MS Dhoni’s calm demeanor, reliability, and legendary cricketing career make him one of the most trusted faces for Indian brands. His endorsements include TVS Motors, CEAT Tyres, Indigo Paints, and several financial and sports-related brands. Known for his clean image and broad appeal across age groups, Dhoni continues to be a favorite for campaigns targeting both families and youth audiences.
Ranveer Singh — Youth Icon with Energy
Ranveer Singh – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 3–5 crore per campaign
Ranveer Singh’s infectious energy and flamboyant style make him one of the most exciting faces in advertising. He has endorsed Manyavar, Adidas, Head & Shoulders, and multiple fashion and grooming brands. His strong connection with younger audiences helps brands position themselves as bold, fun, and trend-forward.
Akshay Kumar — The Reliable Everyman
Akshay Kumar – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 2-3 crore per campaign
Akshay Kumar’s disciplined lifestyle and relatable image make him a favorite across diverse categories. His endorsements include Policybazaar, Honda, Dollar Industries, and several health and wellness brands. For advertisers targeting middle-class families across India, Akshay remains one of the most reliable ambassadors.
Conclusion
India’s endorsement landscape in 2025 is a mix of youth, glamour, trust, and legacy. Cricket continues to dominate, Bollywood icons provide lasting influence, and regional stars like Allu Arjun are now commanding national attention. Female celebrities like Deepika Padukone show that versatility and international recognition can command top fees.
Ultimately, these ambassadors aren’t just faces for ads, they are the bridge between brands and millions of consumers, turning trust, popularity, and emotional connect into measurable business results. For brands, that influence is priceless, which is why these celebrities remain at the very top of India’s endorsement hierarchy.
In an era where fame meets business, Bollywood celebrities are no longer just stars of the silver screen; they are now shining just as brightly in boardrooms and business expos. Gone are the days when celeb endorsements were the peak of brand involvement. Today’s A-listers are becoming co-founders, investors, and visionaries behind some of India’s most talked-about startups.
From clean skincare & haircare to sustainable fashion, Bollywood’s finest are diversifying their portfolios and putting their star power to work, offering real products and real impact. What makes this trend fascinating is how personal many of these ventures are. Whether it’s a passion for wellness, a commitment to sustainability, or a desire to solve everyday problems, these celebs are building brands with purpose.
So, who’s just playing a business role on-screen, and who’s really building empires behind the scenes? Let’s take a closer look at the top Bollywood celebrities who are not just actors but startup founders, reshaping India’s entrepreneurial landscape.
How Top Bollywood Celebrities Built Their Startup Success Stories?
Launched in 2013, HRX began as a fitness and activewear brand focused on empowering individuals to live healthier, more active lives. With a core ethos rooted in Hrithik’s own fitness journey, the brand was conceptualized to inspire people to push their limits and embrace a lifestyle that prioritizes both physical and mental well-being.
HRX hit a major milestone with a reported revenue of INR 1000 crore, signaling its rise as a strong player in India’s activewear market. The success of HRX can be attributed to its focus on high-quality fitness apparel and accessories, designed not just for athletes but for everyone committed to self-improvement. With a range of products that includes sportswear, footwear, and fitness gear, HRX has carved a niche in the fast-growing Indian fitness and lifestyle market.
Alia Bhatt
Celebrity
Alia Bhatt
Founder of
Ed-a-Mamma
Alia Bhatt – Celebrity Startups
Alia Bhatt launched Ed-a-Mamma in 2020, a sustainable children’s clothing brand catering to kids aged 2 to 14. The brand’s success was so explosive that it caught the eye of Reliance Retail, which swooped in to acquire a 51% stake in a deal in September 2023. Now, backed by Reliance’s massive retail network, Ed-a-Mamma is set to expand its reach and product line like never before.
Alia Bhatt envisions the brand as a platform to instill environmental values in children, stating, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children a love of nature”.
Ed-a-Mamma’s journey from a homegrown startup to a significant player in sustainable fashion exemplifies the potential of celebrity-led ventures that prioritize purpose alongside profit.
Deepika Padukone
Celebrity
Deepika Padukone
Founder of
82°E
Deepika Padukone – Celebrity Startups
Move over, blockbusters Deepika Padukone is now making waves in the startup world! Deepika Padukone has gone a step further, investing in forward-thinking startups like Epigamia, Purplle, Bellatrix Aerospace, a cutting-edge spacetech firm, and BluSmart, India’s all-electric ride-hailing platform.
But her biggest entrepreneurial leap came in 2021, when she co-founded 82°E with business partner Jigar Shah. Launched as a D2C personal care brand in November 2022, 82°E (pronounced eighty-two east) began with a premium skincare line and has since expanded to include a men’s range under the label 82°E.
Just a month after launch, in December 2022, 82°E raised a stellar $7.5 million in seed funding from DSG Consumer Partners, IDEO Ventures, and a clutch of ultra-high-net-worth individuals (UHNIs), including Padukone’s own family office.
Katrina Kaif
Celebrity
Katrina Kaif
Founder of
Kay Beauty
Katrina Kaif – Celebrity Startups
Kay Beauty’s launch was a game-changer. This brand offers products like lip oil gloss, creme blush, liquid highlighter, and hydrating foundation that strike the right balance between glamour and skincare. With millions of customers, especially young women looking for high-performance makeup, the brand focused on inclusive beauty, cruelty-free practices, and sustainability.
In 2020, Kay Beauty made a big splash when it was launched in partnership with Nykaa, one of India’s leading beauty and wellness platforms. This partnership has helped the brand reach even more customers, solidifying Katrina’s position as a savvy businesswoman in the beauty space. Kay Beauty emerged as the standout performer in fiscal year 2024, with revenues increasing 45.83% to INR 88.23 crore, or approximately $10.6 million.
Priyanka Chopra
Celebrity
Priyanka Chopra
Founder of
Anomaly
Priyanka Chopra – Celebrity Startups
Global icon, actress, and producer Priyanka Chopra isn’t just making headlines in Hollywood and Bollywood; she’s also building a name for herself in the world of beauty and wellness. In 2021, Priyanka launched Anomaly, a sustainable haircare brand that’s all about clean beauty without the high price tag.
Anomaly stands out because it offers salon-quality shampoos, conditioners, and styling products that are vegan, cruelty-free, and eco-friendly, all packed in bottles made from 100% recycled plastic. As of 2023, Anomaly became one of the fastest-growing celebrity haircare brands globally, proving that when purpose meets passion, it can lead to real business success. This brand accounted for INR 4,843 crores in revenue as of 2023.
Kriti Sanon
Kriti Sanon – Celebrity Startups
Celebrity
Kriti Sanon
Founder of
Hyphen
In 2023, the Bollywood actress launched Hyphen, a skincare brand she co-founded with seasoned beauty entrepreneur Rohit Khandelwal, who previously worked with top brands like MyGlamm and Unilever.
Hyphen isn’t your average celeb skincare line. The brand was created with a simple yet powerful idea: to make skincare effective, affordable, and inclusive. Kriti has been closely involved in everything from the product formulations to the packaging design. Her goal? To “hyphen” the gap between luxury and accessibility in skincare.
Backed by Kriti’s personal passion for skincare and a strong social media presence, Hyphen is already creating waves in India’s booming beauty market. The brand is available online and has been praised for its minimal, no-nonsense approach to self-care.
Salman Khan
Celebrity
Salman Khan
Founder of
Being Human
Salman Khan – Celebrity Startups
Long before celebrity brands became a trend, Salman Khan was already setting the stage with Being Human. Launched in 2012, this fashion label is more than just stylish clothing it’s a brand with a heart. Known for its casual wear like t-shirts, jeans, and jackets, Being Human has grown into a fan-favorite, especially among Salman’s massive fan base.
But what sets it apart is its purpose. A portion of the brand’s profits go towards the Being Human Foundation, which supports education and healthcare for the underprivileged.
Ranbir Kapoor
Celebrity
Ranbir Kapoor
Founder of
ARKS
Ranbir Kapoor – Celebrity Startups
Ranbir Kapoor has officially stepped into the world of fashion with his brand-new venture ARKS. ARKS was launched in 2024 with the aim of becoming your go-to destination for wardrobe essentials.
Featuring comfy tees and cargo pants, cozy hoodies, sharp jackets, and trendy sneakers, this brand offers a head-to-toe style upgrade. What sets ARKS apart is its focus on fuss-free fashion that’s both stylish and wearable. Whether you’re heading out for a casual brunch or just lounging at home, ARKS outfits are designed to keep you looking cool.
Launched in 2018 in partnership with Exceed Entertainment and Myntra, House of Pataudi brings regal elegance to everyday wardrobes. The brand is inspired by Saif’s royal heritage and timeless style, offering a curated collection of ethnic wear, footwear, and accessories for men and women. From intricately embroidered sherwanis and kurtas to contemporary Indo-western outfits, every piece is a blend of tradition and modern aesthetics.
Sonakshi Sinha
Celebrity
Sonakshi Sinha
Founder of
SOEZI
Sonakshi Sinha – Celebrity Startups
Sonakshi Sinha, known for her bold and quirky approach, ventured into the beauty industry with the launch of her press-on nails brand, SOEZI, in May 2022. Co-founded with lawyer-turned-entrepreneur Srishti Raai, SOEZI aims to make nail art accessible and hassle-free for everyone.
Expanding its physical presence, SOEZI inaugurated its first offline retail store at Seasons Mall in Pune in March 2024. The launch event attracted notable lifestyle influencers and marked a significant milestone in the brand’s journey.
Shraddha Kapoor
Celebrity
Shraddha Kapoor
Founder of
IMARA, Palmonas
Shraddha Kapoor – Celebrity Startups
In 2015, Shraddha Kapoor teamed up with Universal Sportsbiz Pvt Ltd (USPL), founded by Anjana Reddy and backed by cricket legend Sachin Tendulkar, to launch IMARA, an ethnic wear brand for women.
IMARA reimagines traditional Indian fashion with a modern twist. From stylish kurtis and fusion wear to elegant Indo-western outfits, the brand caters to young, fashion-forward Indian women who want to keep their ethnic roots alive while embracing modern silhouettes.
Moreover, Sraddha Kapoor has joined Palmonas, a Pune-based demi-fine jewellery startup, as a co-founder in March 2024. Her engagement with the brand became public when she responded to a fan’s comment on Instagram, revealing her admiration for Palmonas’ designs.
Lara Dutta
Celebrity
Lara Dutta
Founder of
Arias
Lara Dutta – Celebrity Startup
In 2019, former Miss Universe and Bollywood actress Lara Dutta ventured into entrepreneurship with the launch of Arias, a skincare brand developed in collaboration with Scentials Beautycare and Wellness Pvt. Ltd. The brand’s name, Arias, is inspired by her daughter’s name spelled backward, reflecting a personal touch in its identity.
Lara Dutta collaborated with dermatologist Dr. Geetanjali Shetty to develop the Arias product line, ensuring that the formulations address common skincare challenges while maintaining ethical standards.
Beyond skincare, Arias has expanded its offerings to include fragrances and body mists, aiming to provide a comprehensive personal care experience. The brand is accessible through various online platforms such as Amazon, Myntra, and Tira Beauty.
Conclusion
Bollywood celebrities aren’t just ruling the movies; they are also making waves in business. Their brands aren’t just about fame; they offer real value with eco-friendly beauty products, sustainable fashion, and smart tech solutions. These stars understand what people want today, and they’re building successful ventures around it. And this is just the start, their business success is set to grow even bigger!
Which Bollywood actresses have made a mark in the beauty and cosmetics industry?
Katrina Kaif’s Kay Beauty (makeup brand in collaboration with Nykaa) and Priyanka Chopra Jonas’s Anomaly (haircare brand) are notable successful ventures in the beauty sector.
What are some of the most successful fashion ventures by Bollywood stars?
Successful fashion ventures include Alia Bhatt’s Ed-a-Mamma (kids and maternity wear), Shraddha Kapoor’s ( IMARA).
The Bollywood icon, Deepika Padukone, has made a remarkable name for herself in the film industry. With her captivating performances and versatility, she has become an A-list Indian actress, leaving a lasting impact across multiple languages. Deepika kick-started her career as a model, gaining early recognition for her debut runway appearance at the prestigious Lakme Fashion Week, where she was honored with the ‘Model of the Year’ award at the Kingfisher Fashion Awards.
Over the years, Deepika has garnered immense praise and accolades, including three Filmfare Awards and a staggering count of over 200 awards and numerous nominations. Her talent and charisma have caught the attention of various brands, leading her to endorse renowned names like Lux, Jio, Coca-Cola, Axis Bank, Pepsi, and many more. Notably, she created history by becoming the first Indian celebrity to be the brand ambassador for Levi’s in 2021 and the House brand ambassador for Louis Vuitton in 2022.
In this blog, we bring you an exciting list of top brands that Deepika Padukone has endorsed throughout her career, accompanied by some of her iconic advertisements that will surely capture your attention. So, get ready to delve into the world of Deepika’s brand associations and experience the magic she brings to each campaign.
Deepika Padukone lent her elegance and style to Pottery Barn in December 2022, a renowned home furnishings brand. As the brand ambassador, Deepika showcased the exquisite collection of Pottery Barn, which offers a wide range of stylish and functional furniture, decor, and accessories for homes.
Dabur, with a rich heritage spanning over a century, is known for its range of natural and Ayurvedic products. The brand’s emphasis on quality, purity, and wellness aligns perfectly with Deepika’s image of a health-conscious and influential figure.
Deepika’s endorsement of Dabur has brought a new level of credibility and trust to the brand. Her radiant persona and dedication to maintaining a healthy lifestyle have resonated well with consumers, making her an ideal ambassador for Dabur’s offerings.
Deepika Padukone has been named the new House Brand Ambassador of Louis Vuitton on May 11, 2022. With this, the Bollywood actress became the first Indian face of the French luxury brand in history. The new campaign that Louis Vuitton has launched has Padukone featuring in it among other international actresses – Emma Stone, and Zhou Dongyu.
In the “The Dauphine Campaign” that Louis Vuitton rolled out for this season, the brand, in order to showcase their love for India, China and the US, featured one lady star from each of the countries.
Deepika Padukone, the epitome of style and grace, has been associated with numerous prestigious brands throughout her career. One such brand is Levi’s, the iconic denim brand that has been revolutionizing fashion for decades. In 2021, Deepika made history by becoming the first Indian celebrity to be appointed as the brand ambassador for Levi’s.
With her innate sense of fashion and effortless charm, Deepika perfectly embodies the spirit of Levi’s, which is all about self-expression and individuality. Through her association with the brand, she has showcased the versatility of Levi’s denim and its ability to reflect one’s personal style.
Tetley Green Tea
Tetley is a beverage manufacturer founded in England. It is a wholly owned subsidiary of Tata. In 2018, Tata Global Beverages had proclaimed its new Brand ambassador- Deepika Padukone. Deepika’s association with Tetley Green Tea showcases her commitment to a healthy lifestyle and well-being. As a fitness enthusiast, she resonates with the brand’s philosophy of promoting wellness and incorporating natural ingredients into daily routines.
Lloyd is a electrical manufacturing brand and is owned by Havells India. In 2019, Deepika Padukone along with Ranveer Singh, her husband endorsed Air Conditions, Washing Machines, Refrigerators and LED TVs by an Indian company- Lloyd.
Deepika’s endorsement of Lloyd exemplifies the brand’s vision to transform homes into smart and comfortable living spaces, making everyday life more convenient and enjoyable for consumers.
Jio
Deepika Padukone has been associated with Jio, a leading telecommunications company in India. Jio, owned by Reliance Industries Limited, offers a wide range of digital services, including mobile telephony, broadband, and digital content.
In 2020, the powerful couple of Bollywood – Deepika Padukone and Ranveer Singh featured in the Jio ‘Dhan Dhana Dhan’ Campaign. Deepika’s collaboration with Jio as its brand ambassador signifies the brand’s commitment to providing high-quality, affordable, and innovative digital services to its customers. Her association with Jio reflects the brand’s vision of connecting people and enabling them to embrace the digital revolution.
As we know, many celebs have endorsed Pepsi and Deepika Padukone is one of them to feature in the endorsement of Pepsi in 2008. It is cited that Deepika was replaced in place of Priyanka Chopra, who was signed for a 2 year contract with Pepsi.
As a brand ambassador, Deepika has played a pivotal role in endorsing various Pepsi products, including its flagship carbonated drinks, as well as newer offerings such as fruit juices and energy drinks. Her engaging presence in Pepsi’s advertisements has helped create a strong connection with the target audience, emphasizing the brand’s ability to bring people together and add a touch of excitement to everyday moments.
Adidas
In 2021, Deepika Padukone joined forces with Adidas as their brand ambassador, embarking on a significant partnership. With a global presence, Deepika represented Adidas by endorsing acclaimed athletes and empowering women, aiming to democratize and diversify the world of sports.
Deepika’s partnership with adidas has been marked by impactful campaigns and inspiring advertisements that capture her strength, agility, and determination. Through her association with adidas, she promotes various sports and fitness activities, encouraging people to unleash their potential and strive for greatness.
During 2018, Deepika Padukone played a pivotal role in promoting the exclusive benefits and offers provided to Axis Bank account holders through their credit and debit card services. The “Experience Axis” campaign aimed to highlight the value propositions of these cards, encompassing diverse categories like travel, dining, and shopping experiences.
In 2018, Deepika Padukone entered into a partnership with the Jaquar Group, a brand committed to delivering exceptional quality lighting solutions. She prominently appeared in a television commercial for Jaquar lighting, showcasing their innovative products and commitment to excellence.
In September 2018, Deepika Padukone starred in a captivating advertisement for Nestle Fruita Vitals. The campaign, titled ‘The New Shape of Positivity with Deepika!’, gained significant popularity across various social media platforms, creating a buzz among audiences.
L’Oréal Paris is a famous Hair Care company, wherein in March 2017, Deepika Padukone became the L’Oréal Paris Global Brand Ambassador and featured for the 1st Haircare Range with the power of clay. She represents the renowned beauty and cosmetics brand, endorsing their wide range of products and showcasing her elegance and style.
Deepika Padukone launched her own fashion brand, “All About You”, which celebrates the freedom of self-expression and encourages individuals to embrace their unique style. The brand empowers people to wear clothing that brings them joy and allows them to be their authentic selves.
Oppo is a Chinese smartphone brand headquartered in Guangdong China. Deepika Padukone became the brand ambassador for Oppo. She endorsed their smartphones, highlighting their advanced features and innovative technology through various advertising campaigns.
In 2018, Deepika co-starred with the Bollywood actor Siddharth Malhotra in an ad film for Oppo, where the brand launched their latest smartphone Oppo F9 Pro in the market.
Tissot is a swiss luxury watchmaker brand by Charles-Félicien Tissot and his son, Charles-Émile Tissot founded in 1853. She inaugurated many boutiques and endorsed Tissot T Wave Watch, ultimately becoming the ‘Face of Tissot’.
Deepika Padukone joined hands with Tissot as their brand ambassador, showcasing their exquisite timepieces and embodying the essence of elegance and precision. Her association with Tissot began in 2017, and she has since been an integral part of their advertising campaigns and brand promotions.
The revolutionary paint brand, Asian Paints has opted for Deepika as its brand ambassador in 2017. Subsequently, Deepika introduced various eco-friendly products under Royale Atmos to give purer air in the home in this era.
Deepika Padukone has been an enduring symbol of beauty and grace, and her association with Tanishq, the renowned Indian jewelry brand, is a testament to their shared commitment to timeless elegance. Since the inception of her career, Deepika has collaborated with Tanishq, and in 2018, they unveiled a stunning collection together called Gulnaaz, showcasing their creative synergy and exquisite craftsmanship.
Goibibo
Speaking of travel agencies, Goibibo, an online travel portal, has had Deepika as its brand ambassador since 2017. As the brand ambassador, Deepika showcased her love for travel and adventure, inspiring others to explore the world with Goibibo.
Deepika Padukone confidently embraced the campaign for Gillette Venus, a renowned brand known for its high-quality women’s razors and shaving products. In 2015, Gillette Venus Hair removal razor’s brand appointed Deepika as their ambassador. As the brand ambassador, Deepika promoted self-care and empowered women to feel confident in their own skin.
Vistara is a Indian full-service airline, based in Gurgaon. It is a joint venture between Tata Sons and Singapore Airlines. Deepika has carried out the role as the first brand ambassador of Vistara in 2016 very well. Eventually, she became one of a kind across the globe.
Britannia is India’s oldest existing companies and best known for its biscuit products founded in 1892 and headquartered in Kolkata. In 2019 the brand roped in Bollywood actor, Deepika Padukone. The ads of Britannia, especially the one with Deepika conveying a message: ‘Khushiyon Ki Zidd Karo’ has stayed with us for a long time since 2015.
Nescafe is a coffee brand of Nestle. Nestle India made Bollywood actress, Deepika Padukone the brand ambassador for the coffee brand Nescafé in 2011.
Lux
The global brand has been known for its wide range of developments in beauty soaps and other bath additives. From Shah Rukh Khan to Varun Dhawan, Priyanka Chopra, Madhuri Dixit, Kareena Kapoor, has endorsed this brand. Deepika Padukone has also been a part of the Lux commercials.
Kellogg’s Special K
Deepika Padukone added her star power to Kellogg’s Special K, a popular brand known for its nutritious breakfast cereals. The pink ad of Kellogg’s special has been a part of every TV watcher’s childhood. Deepika endorsed this brand in 2017, to lead women to a healthier lifestyle.
Parachute Hair oil
Deepika Padukone joined hands with Parachute Advanced, a renowned hair oil brand, as its brand ambassador and fresh face in 2012. Prior to that, she had already gained recognition through her participation in the brand’s TV commercial for the prestigious “World’s Best Hair” campaign back in 2007. With her association with Parachute Advanced, Deepika continued to promote the brand’s commitment to healthy and beautiful hair, establishing herself as an icon of hair care and lending her star power to its advertising campaigns.
Deepika Padukone became the face of Closeup, the popular oral care brand, as its brand ambassador. In association with Closeup, she showcased her captivating smile and promoted the brand’s range of toothpaste and mouthwash products. With her radiant personality and million-dollar smile, Deepika Padukone added a touch of glamour and freshness to Closeup’s advertising campaigns, encouraging consumers to embrace a confident and vibrant smile.
Earlier her debut in Om Shanti Om movie, she was seen in one of the Close-up ads back in 2010. However, soon enough, Deepika as an ambassador of Close-up, broadcasted an unforgettable commercial with the captivating line ‘Kya aap Close-Up Karte Hain?’ Revealing her endorsement with it.
Chopard
In a significant partnership, Chopard, the renowned Swiss watches and jewelry company, joined forces with Bollywood icon Deepika Padukone in 2021. Deepika Padukone was chosen as the brand ambassador for Chopard’s prestigious Happy Diamonds collection, symbolizing elegance, luxury, and timeless beauty. Her association with Chopard brought together her exquisite charm and the brand’s exquisite craftsmanship, creating a perfect blend of sophistication and style.
In conclusion, Deepika Padukone has established herself as one of the most sought-after brand ambassadors in the industry, with a remarkable list of endorsements. From international luxury brands to homegrown favorites, Deepika has collaborated with diverse companies, showcasing her versatility and influence. Her association with these brands has not only elevated their image but also brought her own unique charm and style to the forefront. As Deepika continues to shine in the entertainment industry, we can only anticipate more exciting collaborations and endorsements in her future.
FAQs
What is the net worth of Deepika Padukone?
The net worth of Deepika Padukone is approximately $60 million in 2023.
What is the age of Deepika Padukone?
Deepika Padukone was born on 5 January 1986 and is 37 years old.
What was Deepika Padukone first movie in Bollywood?
Om Shanti Om (2007) was the first Bollywood movie of Deepika Padukone.
What are the famous brands that Deepika Padukone endorsed to date?
Deepika Padukone has endorsed a number of brands till date and has been the brand ambassador in most of them. Here’s are some prominent brands that the famous Bollywood actress has endorsed: L’Oréal Paris, Tanishq, Coca-Cola, Levi’s, Oppo, Tissot.
Which brand is owned by Deepika Padukone?
Deepika Padukone owns a fashion brand called “All About You.” Launched in 2015, the brand offers a wide range of women’s clothing and accessories.
Which beauty brands does Deepika Padukone endorse?
Deepika Padukone endorses L’Oréal Paris, Lux and Garnier beauty brands.
What is the brand value of Deepika Padukone?
Deepika Padukone’s estimated brand value is $82.9 million.
Ever since PM Modi made Make in India an official announcement, it has become a project that would help boost India’s startup economy. It received support from many across the nation as well as from people and companies all over the world. This helped to increase the total investment and startup culture in India.
Many Indian celebrities took this opportunity to invest to boost the economy for startups. By doing so, not only the heroes of Bollywood but also the Indian actresses are becoming multi-millionaire investors. Indian celebrities who invest in startups not only gain from their investments but also provide marketability to these startups, thereby lending an incredible boost to the nation as well as the company involved.
In this article, we will explore the investments made by Bollywood actresses to learn about their projects and contributions to the startup environment. These actresses are making their mark as smart investors, influencing the landscape of Indian entrepreneurs by supporting growing firms and investing in innovative ideas.
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Anushka Sharma Startup Investments | Celebrity Investors in India
Anushka Sharma, the renowned Bollywood actress, has won hearts with her incredible talent and captivating performances. Her versatility and dedication have made her a beloved figure in the entertainment industry, leaving a lasting impact on audiences everywhere.
Besides her acting career, when it comes to celebrities investing in startups, her name is not to be left behind. Anushka Sharma’s startup investments include the insurtech startup Digit Insurance, the plant-based meat startup Blue Tribe Foods, and the children-focused snack brand Slurrp Farm.
Alia Bhatt
Bollywood Actress
Alia Bhatt
Startup Investments
Nykaa, StyleCracker, Phool.co
Alia Bhatt Startup Investments | Celebrity Investors in India
Alia is a versatile Bollywood actress who has not only established herself in the field of cinema but also in business. Lately, she has invested well in businesses, utilizing her passion and vision to promote innovation and add to the growing startup environment.
Alia Bhatt has made investments in some of the most popular startups. Her investments include the beauty eCommerce platform Nykaa, the online personal styling platform StyleCracker, and the Indian biomaterials startup Phool.co.
Deepika Padukone Startup Investments | Celebrity Investors in India
Leading Bollywood actress Deepika Padukone has not only dominated the big screen but also established herself as a smart investor. With her strategic investments, she has been able to support and empower startups, contributing to their growth and success.
In 2014, she established her family business, KA Enterprises, and soon after, she started investing in startups.
Deepika Padukone, one of the most popular Indian celebrities who invests in startups, has invested in several startups. Her investments include Indian ride-sharing company BluSmart, the furniture lending startup Furlenco, Epigamia yogurt maker Drum Foods International, Bengaluru-based space tech startup Bellatrix Aerospace, the learning and community platform FrontRow, the beauty marketplace Purplle, and the pet-care marketplace Supertails.
Katrina Kaif Startup Investments | Celebrity Investors in India
Katrina Kaif, the leading Bollywood actress, has not only captivated audiences with her charm but has also made her mark in the business world. She has partnered with Nykaa, India’s largest specialty beauty and personal care platform, to launch her own beauty brand called “Kay Beauty.”
Besides this, Katrina has also made some investments. She has made investments in the health and wellness platform HyugaLife and the renowned eCommerce platform Nykaa, further demonstrating her entrepreneurial spirit and commitment to supporting innovative ventures.
Priyanka Chopra Startup Investments | Celebrity Investors in India
Priyanka Chopra Jonas is a former Miss World, India, now an international actress and a Padma Shree awardee. The famous actress is known for making her place in Bollywood with her great acting skills.
Priyanka has endorsed several brands, and now she has also started her journey of investing in startups. The Bollywood actress came into the news in 2018 when she announced that she was backing up the popular online dating app, Bumble.
Other startup investments made by Pryinka include the coding education company Holberton School, the US-based rental marketplace Apartment List, the American avatar technology company Genies, the snack brand Rob’s Backstage Popcorn, and Perfect Moment, the luxury sportswear brand.
Shilpa Shetty Kundra Startup Investments | Celebrity Investors in India
Shilpa Shetty, an acclaimed Bollywood actress, has mesmerized audiences with her remarkable talent and graceful presence. Beyond her acting skills, she has also made a mark as a successful entrepreneur, showcasing her business understanding and passion for wellness through various ventures.
Shilpa is one of the most prominent celebrities who invests in startups. Her startup investments include Indian skincare startup Mamaearth, direct-to-consumer (D2C) food products brand WickedGud, SkillTech and EdTech platform Hunar Online Courses, and health and wellness brands Fast&Up and Chicnutrix, both part of Fullife Healthcare.
Aishwarya Rai
Bollywood Actress
Aishwarya Rai
Startup Investments
Ambee, Possible
Aishwarya Rai Bachchan Startup Investments | Celebrity Investors in India
Aishwarya Rai Bachchan is an Indian actress and former Miss World. Her influential acting and looks made her career a very famous and established one. The Padma Shree actress has also shown her interest in startups and has made certain investments.
Aishwarya has made an investment in Bengaluru-based environmental startup Ambee along with her mother. In 2021, she made another investment worth Rs 5 crore in the nutrition-based healthcare company Possible.
Madhuri Dixit
Bollywood Actress
Madhuri Dixit
Startup Investments
GOQii, Purple Style Labs
Madhuri Dixit Startup Investments | Celebrity Investors in India
An Indian actress, producer, television personality, and music artist, Madhuri Dixit is one of the most popular celebrities in Hindi cinema.
Madhuri got into the startup zone in 2014 when she backed an entrepreneur named Vishal Gondal. The duo then launched a company that offers a wearable fitness band with a mobile app and personalized remote health coaching, GOQii (pronounced Go-Key). Her husband, Dr. Shriram Nene, is the Chief Medical Officer of GOQii. The actress still remains with the company.
Along with GOQii, Madhuri has also made an investment in the luxury fashion platform Purple Style Labs.
Conclusion
To sum it up, Bollywood celebrities are not just shining on the big screen but also making their mark as investors in startups. These top actresses bring their star power, influence, and business savvy to the table, boosting the growth and success of startups across various sectors.
FAQs
Where do Indian celebrities invest their money?
Actors generally purchase luxury properties in Mumbai & given the RBI’s relaxed norms on investing outside India through the Liberalized Remittance Scheme (LRS), some have even bought properties in foreign markets, especially in UAE and the UK.
Who are the top Indian celebrities who invest in startups?
Indian celebrities and Bollywood actors who invest in emerging Tech Startups are:
Amitabh Bachchan
Sachin Tendulkar
MS Dhoni
Madhuri Dixit
Akshay Kumar
Aishwarya Rai Bachchan
Yuvraj Singh
Robin Uthappa
Who are the Bollywood Actors Investing In Indian Startups?
Some Bollywood actors who invest in Indian Startups are:
Akshay Kumar
Sonu Sood
Ayushmann Khurrana
Farhan Akhtar
Pankaj Tripathi
Who are the Bollywood Actresses Investing In Indian Startups?
Some Bollywood actresses who invest in Indian Startups are:
India is known to have the third-largest startup ecosystem in the world. According to the Nasscom report, the country will have more than 50 unicorns by the end of 2021 and more the 100 by 2025. This growth has only been made possible because of the venture capitalists, angel investors, businessmen and high net worth individuals that have been funding startups that have potential.
Bollywood celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have also been investing for the past few years to give their career another direction.
Deepika Padukone is one of the highest-paid actresses in India and among the 100 most influential people in the world, according to 2018 Time Magazine. She is the daughter of Prakash Padukone who is a well-known badminton player in India.
Deepika Padukone is known for her work in movies like Om Shanti Om, Yeh Jawaani Hai Deewani, Piku, Bajirao Mastani, Padmaavat, Cocktail, Chhapaak, etc. The actress has spoken up for issues such as Feminism and Depression, designed her own line of clothing called All About You and has been a celebrity endorser for brands and their products.
Besides that, she is also the chairperson of the Mumbai Academy of the Moving Image and also the founder of the Live Love Laugh Foundation bringing awareness about mental health.
Deepika Padukone is now not only an investor but is also involved with the brand strategic decisions. The actress investments are made through the KA Enterprises which is her family office, in which she is a co-director along with her father Prakash Padukone. Through KA Enterprises the actress has invested in many startups such as Epigamia which is an FMCG brand of yoghurt products, FrontRow a hobby based EdTech startup, Blu Smart an electric taxi startup and even Bellatrix Aerospace which is an Indian space tech startup.
Bellatrix Aerospace is an Indian private aerospace manufacturer and a small satellite company that was established in 2015. The Spacetech startup was founded by Rohan M Ganapathy and Yashas Karanam and is based out of the Indian Institute of Science in Bengaluru, Karnataka.
The company is known to be evolving and growing in order to develop key technologies in electric propulsion, new generation propellants and launch vehicles. The company plans to launch its own rocket named Chetak in 2023, the speciality of this particular rocket is that it is powered by Aeon engines and that it uses liquid methane as fuel.
The Space tech startup has so far raised over $3 million in a Pre-Series A round from venture capitalists like IDFC Parampara, Karsemven Fund, StartupXseed, Survam Partners, and actress Deepika Padukone through KA enterprise, etc.
The funds generated will be used to expand its team and will help them demonstrate its thruster technology in space. The company has also partnered with Skyroot Aerospace in February 2021. The Bengaluru based startup is now reviewing NASA and European Space Agency standards in order to make their tech reach the global standards. The company aims to build its own launch vehicle and make water-based propulsion systems.
The startup is currently working on building an electric-based propulsion system which is the Microwave Plasma Thrusters (MPT). This supposedly will help their clients to take bigger payloads into space at a lower cost. The MPT propulsion system is also more eco-friendly, lightweight and costs less than compared to the chemical propulsion system. ISRO (Indian Space Research Organization) is now on board to help develop this technology. According to the founder Rohan Ganapathy, Bellatrix will soon be setting up its offices in the US and Europe.
Blu Smart is an electric taxi startup founded in October 2018 by Puneet Singh Jaggi, Anmol Singh Jaggi and Punit K Goyal. The startup claims to so far have more than 20,000 customers in the Delhi NCR in just 3 months from its launch, scaling its ridesharing fleet to more than 200 electric cars. By 2019, the company has scaled to over 500 cars in Delhi and Mumbai making it the largest all-electric B2C ridesharing company in India and top 3 in Asia.
An example of the BluSmart car
The company is headquartered in Gurugram, Haryana; while it’s creating many job opportunities for drivers with a monthly revenue stream. Blu Smart is slowly transforming metropolitan cities in India by providing 100% electric, sustainable and most reliable mobility solutions.
Blu Smart is aiming to make an all-electric ecosystem with funding from venture capitalists and partnerships across automotive, infrastructure and energy companies. It also is planning to board more than 15,000 electric cars and 2500 chargers on the platform by the end of 2021.
Thecompany generated $3 million funds from Deepika Padukone who invested through her family office KA enterprises, along with other investors like JITO Angel Network, Sanjiv Bajaj and Rajat Gupta from Bajaj Capital, Survam Partners and Rajesh Agarwal from Micromax.
According to Punit Goyal the co-founder of BluSmart,
“Blusmart is focused on providing superior mobility experience for its customers, cost savings, passenger safety and security. Our innovative mobility allows customers to travel whenever they want without the hassles of car ownership and stress of finding parking spots in densely populated urban areas.”
FrontRow is an ed-tech startup that is based in Bengaluru and Mumbai with a 20 member multi-disciplinary team. The company was founded by Shubhadit Sharma, Mikhil Raj and Ishaan Preet Singh who were executives from the startup ecosystem before coming together and starting FrontRow.
The Bengaluru based startup wants to make non-academic learning accessible and affordable for Indians in rural areas by getting funds from high profile investors. The company enables everyone to pursue their passion and learn from the best professional experts and celebrities.
FrontRow claims to be Building ecosystems around passions like comedy, cricket, dance, music, cricket and fitness among others. There is a huge demand for learning non-academic subjects in India. This is why each course it provides contains 15 to 25 video lessons available at affordable prices like Rs. 500.
These courses are taught by experts in that field like for example Singing is taught by Neha Kakkar, Standup Comedy taught by Biswa Kalyan Rath, Batting by Suresh Raina, Bowling Bhuvneshwar Kumar, Rap by Divine, Music composition by Amit Trivedi, etc.
Frontrow Website
Ishaan Preet Singh the founder of the startup says that they will be many more courses coming in 2021, and will also be doubling down on the categories. The company is bridging the gap between urban and rural cities by providing offline and online video lessons.
It is also allowing its users to participate in daily challenges, peer to peer interactions, collaboration opportunities and activities featuring celebrity’s judges also receive feedback and tips from their mentors. FrontRow is also planning to expand to other channels like B2B partnerships besides the D2C one.
The company is targeting hobby learning which is the Ed-tech sector’s next big thing. This is why the company managed to raise a seed funding of $3.2 million from Investors like Lightspeed India, Elevation Capital and Deepika Padukone through KA Enterprise.
In an interview, Deepika mentioned her reason behind funding this startup saying that,
“If there’s one thing I wish I had access to while growing up, it would be a platform like FrontRow, because its gives access to abundant knowledge in non-academic fields and connects them to a community of peers and professional of the fields of interest”
Epigamia is an FMCG startup that was launched by Rohan Mirchandani, Uday Thakker, Chef Ganesh Krishnamoorthy and Rahul Jain in 2015. The company first started out being a Greek Yogurt brand and then went on to expand its products to artisanal curd, snack pack, Misti Doi and even smoothies.
Epigamia markets its products through 21 different stock keeping units and 7000 retail stores which include Big Bazaar, Godrej Nature Basket, Big Basket, Amazon, Reliance Fresh in metropolitan cities like Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Ahmedabad and Kolkata.
The journey of Ghee spreads with Deepika Padukone
The company has so far created more than 21 different products and plans to scale all over India and enter 50,000 stores in the coming years. The FMCG market is currently over $1.2 billion dollars, over 6% of the orders come from metro cities ordering through online channels of the FMCG total sales.
The FMCG market in India is estimated over $104 billion in the year 2020 and is said to be growing at the rate of 28%. This is why Deepika Padukone decided to invest in the company in May 2019.
The company has so far raised $51 million from investors like Verlinvest, Danone Manifesto Ventures, DSG Consumer Partners and Deepika Padukone from KA Enterprise in the 3rd round of funding.
According to Rahul Jain the co-founder of Epigamia, the company aims to increase its consumer base and added that, “We believe that our association with Deepika Padukone will go a long way in making people aware of our brand and product. Deepika is a perfect fit to bring to life the brand ideology.”
In a recent interview, the actress also stated that “not only do I love the products that the company makes but also connect very strongly with the brand philosophy, the team has big plans for future expansions and I am excited to be closely involved as we make new products and enter new cities.”
The most recent product the company made was the Chocolate ghee spreads, which was marketed by Deepika Padukone as it was her idea to mix ghee and chocolate together. Deepika along with Epigamia also made an Instagram challenge called #DigSwirlSpread which took Instagram by storm, advertising the company and its products instantly.
Deepika Padukone, a global Indian icon, and other investors led a $2.6 million USD pre-series A investment for Supertails.com.
Supertails.com, a Bangalore-based digital pet care start-up founded by Mr Varun Sadana, took an entry into India’s fast-developing pet care sector. Supertails.com is a one-of-a-kind platform that serves the growing pet parent community by offering dependable veterinarian services and a one-stop-shop for pet food and supplies.
Supertails.com is distinguished by its one-of-a-kind offering of a fully digital telehealth consultation service provided by a team of highly skilled in-house veterinarians. The brand strives to bring pet parents closer to the widest choice of pet supplies from India and around the world, with doorstep delivery services available across the country.
Supertails.com seeks to enrich this new adventure for them with items and services that they need the most as more people join pets to their families. The founders of Supertails.com and their team of pet care specialists and enthusiasts are united by a tireless love for the pet care ecosystem and a mission to make India a pet-friendly nation.
Frequently Asked Questions
Who is Deepika Padukone?
Deepika Padukone is one of the highest-paid actresses in India and among the 100 most influential people in the world according to 2018 Time Magazine.
What are the startups funded by Deepika Padukone?
Deepika Padukone has invested in many startups such as Epigamia which FMCG brand of yoghurt products, FrontRow a hobby based ed-tech startup, Blu Smart an electric taxi startup and even Bellatrix Aerospace which is an Indian space tech startup.
What is the clothing line of Deepika Padukone called?
The clothing line of Deepika Padukone is called All About You.
What is the net worth of Deepika Padukone?
The net worth of Deepika Padukone is Rs. 103 Crore.
What is the KA Enterprise?
KA Enterprises is the family office, in which she is a co-director along with her father Prakash Padukone. The actress funds startups through this office.
Myntra is India’s favorite shopping platform for customers who believe in quality over perfection. When we talk about fashion and online shopping, the first thing that comes to our mind is Myntra. Myntra in its initial days started selling personalized gift products to the largest fashion site in India. Along the journey Myntra acquired a lot of subsidiaries that helped in growing its business.
Myntra, an Indian e-commerce fashion company is located in Bengaluru, India. The company was launched in 2007 to sell personalized gift items.
Founded by Mukesh Bansal along with co-founders Vineet Saxena, and Ashutosh Lawania. In its initial days, Myntra sold on-demand personalized gift items.
From 2007 and 2010, it mainly operated on the business-to-business model.
Myntra began selling fashion and lifestyle products and moved away from personalization in the year 2011.
By the year 2012, Myntra started offering products from 350 Indian and International brands that are more in demand in the clothing market.
Myntra earns by following an aggregator model. The main business plan of Myntra is to buy the latest merchandise and selling it to the customers. Buying current season merchandise from several popular and quality brands, and making the product/item available on its website. The main earning of Myntra comes from the commission. Myntra follows the B2C (Business to customer) revenue model to generate revenue and increase its sales.
Before discussing its subsidiaries and acquisitions, let us understand what is meant by Subsidiary.
What is a Subsidiary?
A subsidiary, subsidiary company, or daughter company is a company that is owned or controlled by another company, which is called the Parent company, Parent, or Holding company.
The subsidiary can be a company, corporation, or limited liability company.
When company A owns/acquires more than 50% of the voting stock of another company B, then in such circumstances company B becomes the subsidiary of Company A and obtaining control of its operations.
At the time of acquisition by Flipkart, Myntra had a total of 1,50,000 products of over 1000 brands, catering to over more than 9000 pin codes in India.
Ananth Narayanan became the Chief Executive Officer (CEO) of Myntra replacing co-founder Mukesh Bansal in 2015.
On 10th May 2015, Myntra announced to shut down its website to solely focus on serving its customers through mobile applications starting from 15th May 2015. This decision resulted in failure.
Acknowledging the failure of the application-only model, Myntra announced to revive its website in Feb 2016.
Myntra functions and operates independently after the acquisition by Flipkart. Myntra still continues to operate as a standalone brand under Flipkart by solely focusing on fashion-conscious customers.
Flipkart acquired Myntra in 2014
Myntra – Subsidiaries and Acquisitions
Below are the details of the acquisition and deal dates when the deal got finalized.
Company Name
Deal Date
Online Services Pvt. Ltd.
August 01, 2018
Withdraw
April 16, 2018
20Dresses
November 29, 2017
InLogg
April 19, 2017
Jabong
July 26, 2016
HRX
July 20, 2016
Cubeit
July 12, 2016
Fitiquette
April 04, 2013
Exclusively
November 09, 2012
Myntra Acquisitions
The Important and Deal breaking Acquisition under Myntra are:
HRX
Jabong
Fitiquette
Roadster
Here, we’ve tried to mention some of the companies acquired by Myntra, their functioning, and operation under Myntra.
Fitiquette
The company is located in Sans Francisco. Fitiquette is the world’s first virtual dressing room platform that enables online shoppers to virtually try before they buy option. It provides an online shopping experience that is very similar to the offline model like buying from the stores.
The technology used in Fitiquette shows virtual mannequins based on the body types of the users. This can further adjust the specific measurements of the users based on their body until it closely mirrors their own. The unique thing about this technology is that the clothing chosen is represented as the best fit based on a series of measurements. (Example. S, M, L, XL).
Myntra owns the fashion brand Roadster, Myntra’s outdoor lifestyle brand which was launched in December 2012. It generates close to 7% of the total sales.
Myntra’s lead designer for the Roadster brand is the famous Vanni Lenci. Roadster has launched an all-new licensed Roadster MotoGP collection. It is the first Indian brand to enter into an exclusive collaboration with the world’s premier motorcycling championship, MotoGP on Aug 18, 2016.
It is quite surprising that, despite having Deepika Padukone’s “All About you” and Hrithik Roshan’s “HRX” brands in its pocket, Roadster is the biggest moneymaker for Myntra.
Pretr Online Services Pvt. Ltd.
Pretr Online Services Pvt. Ltd. is India’s first-ever end-to-end omnichannel platform for retail. Pretr (prettier) was launched in 2016 by two technology executives Bhavik Jhaveri and Ankur Joshi. Pretr is currently operating from Mumbai, India.
Pretr is a marketplace that provides a seamless shopping experience to customers. It is an efficient selling platform to Fashion & Lifestyle Retailers which include Esprit and Mango. Myntra’s own private labels such as HRX and Moda Rapido uses Pretr’s technology platform. This technology platform helps retailers with a bunch of services, including order management and store analytics.
Jabong
Myntra Subsidiaries Jabong
Xerion Retail Private Limited, also popularly known as Jabong, was a private company that was located in Gurgaon, Haryana. It was launched on 23 September 2011. It was classified as a private limited company. Jabong operated only on online fashion and lifestyle stores. It sold numerous products ranging from clothing, bags, shoes, sunglasses, jewellery, watches, and many more.
Jabong was acquired by Flipkart in July 2016 through its eCommerce unit Myntra for $70 million. Flipkart formally shut down Jabong in February 2020 to shift focus completely on its premium clothing platform Myntra.
Myntra’s Parent company Flipkart Acquires Jabong
Witworks Consumer Technologies Pvt. Ltd.
Witworks Consumer Technologies Pvt. Ltd. is a consumer technology company operating and serving customers across India. Witworks is a maker of wearable devices to strengthen its technology team. The company manufactures wearable products like connected smartwatches, smart shoes, and intelligent clothing with biosensors.
Myntra has kept its image in providing quality products and merchandise. Myntra has always focused on quality with perfection and has kept a steady customer service. Its business is well-maintained which has to lead to the first click to an online fashion destination. Myntra bought Bengaluru-based startup Witworks in April 2018.
HRX
Myntra Subsidiaries HRX
HRX is a 5-year-old brand and platform based on a life philosophy to keep pushing. HRX is India’s first celebrity brand that was founded by Hrithik Roshan who is also the brand ambassador for HRX. It is also India’s first homegrown brand that solely focuses on the sports and active lifestyle space. The brand was founded by Hrithik Roshan and co-founders Afsar Zaidi, Kamal Punwani, and Sid Shah. HRX was acquired by Myntra, the online fashion store owned by Flipkart on Jul 20, 2016. It acquired a 51% stake in HRX.
The company was formed by taking inspiration from Hrithik Roshan’s life. No matter how big adversity, it can be overcome with perseverance. It was created to inspire and guide billions of people. HRX main aim is to help people achieve their fitness goals. HRX is a mission that helps us enable and support people to be the fittest, happiest, and most confident version of themselves.
Myntra is India’s favorite shopping destination where quality meets perfection. If you are the one who wants to explore more before buying, want quality products over price, and looking for well-designed products, then Myntra is the best option for you. Myntra has a huge variety of brands. You don’t need to worry about the quality of the products. As Myntra only focuses on quality and authentic products. The products go through a quality check where the products are thoroughly checked. Myntra’s revenue model is B2C (Business to customer). All the products are only available on Myntra’s platform. The products are genuine and are directly collected from the merchandise stores. Enjoy shopping from Myntra.
FAQs
Myntra is owned by which company?
Myntra is owned by Flipkart. Flipkart is Myntra’s Parent Company.
Does Myntra sell fake products?
No, Myntra does not sell counterfeit products at all. Myntra is an aggregator and seller of products. If someone gets a bit downgraded product from any of the leading brands, consider it as the brand’s product only.
Is Myntra good for clothes?
If you are the one who wants to explore more before buying then Myntra is the best option for you. Myntra has a huge variety of brands.
Why Myntra is expensive?
The one things great about Myntra is – the variety and size availability. They are also the market leaders and that’s perhaps the only reason for the pricing. People do buy at Myntra without even looking at other Portals.
Is Myntra profitable?
Myntra Designs revenue up 58% to Rs 1,719 crore, losses increase by 38% Walmart-owned online fashion retailer Myntra Designs Private Limited reported its revenues for the financial year 2019-20 as Rs 1,719 crore, a 58% jump since the last financial year.
From the past few years, Bollywood stars have been trying to do different things to give their career a whole new direction. According to Nasscom report, India is now the third largest startup ecosystem in the world with more than 50 unicorns by 2021. Which is why in the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased.
Bollywood celebs like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Madhuri Dixit Nene, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have become investors or angel investors, while some have also started their own venture by becoming entrepreneurs.
This includes Katrina Kaif who is a British actress that predominantly works in Hindi Cinema. She is one of the highest paid actress in India and is known for her Box office hits like Namastey London, Zindegi Na Milegi Dobara, Bang Bang, Tiger Zinda Hai, Raajneti, etc.
Besides acting Katrina is also involved with her mother’s charity and participates in many stage shows. The actress has recently funded in the e-commerce startup Nykaa and has also started her own makeup brand known as Kay beauty.
Nykaa is an Indian Online shopping site that sells cosmetics and skincare/beauty products. The company was founded by Falguni Nayar and is the number 1 online marketplace for beauty and wellness products in India. Nykaa has its headquarters in Mumbai, Maharashtra and was established in 2012.
The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020 and has grown into a unicorn company with the help of many such investments.
Nykaa is currently present in over 70 stores in India including products from from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy among others.
The main competitors of Nykaa in India are companies like Amazon Fashion, Flipkart Fashion and Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. Nykaa is known to have huge portfolio of more than 1,500 brands with a range of 1.3 lakh products available on all its platforms like website, app and stores.
Katrina Kaif with Falguni Nayar, the founder of Nykaa
Nykaa also offers a wide variety of beauty and grooming products for men, the website also includes Nykaa Pro which caters to their customers with beauty needs and special offers. They also have their own in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. The company also raised Rs 100 Crore from TPG Growth which is an American private equity firm in April 2019.
Katrina Kaif launched her make up brand Kay Beauty in 2019 and went on to invest an undisclosed amount in Nykaa through a secondary transaction. When asked about why she choose to invest in Nykaa, the actress replied by saying that she was familiar with growth of the company’s equity and market leadership and so becoming an investor was a logical step to do.
She also added that Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires Katrina’s work ethic and understanding of beauty products.
Kay Beauty is an Indian Cosmetic Brand that was founded by Katrina Kaif, this beauty line is available on the Nykaa’s website and its retail stores. Nykaa currently has two types of store which are Nykaa On trend and Nykaa Luxe.
Kay beauty is divided three sections which are Kolor, Kover, Kare. The Kolor represents the color cosmetics with eyes, Lips and Nails, while Kover and Kare includes face products with nourishing ingredients. The brand has 48 different pieces of makeup products for eyes and lips just from Kolor Category.
#ItsKayToBeYou Campaign
These products are affordable and are priced at Rs. 249 to Rs. 799. Kay Beauty is India’s first celebrity brand. According to Katrina it has been a long journey and a lot of work for creating the brand the way she wanted it to be. The actress is involved in making decisions from the quality of the products to the textures of the company’s first campaign and photo shoot for the brand.
The Kay Beauty brand was created by Katrina because she is passionate about makeup, understood the art of makeup and gained knowledge about it through her experience of being a model and actor. Which is why the actress know exactly what to convey to consumers when it comes to Kay Beauty.
The company manufactures products that are said to be high-performance and long lasting while caring for ones skin at the same time. Commenting on her vision for the brand Katrina added that Kay beauty is not just another brand endorsement, but her own brand that truly represents who she is.
The Kay Beauty is good at marketing its products and has come up with many interesting hashtags such as the #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that has care ingredients to nourish the skin.
Kay beauty has also recently made a partnership with Nykaa, after which the company gave the Kay beauty team full freedom to create and market the brand.
Katrina partners with nykaa because Nykaa’s team has knowledge on creating unique formulations, educating the consumer and bringing the best beauty trends in the market. What Nykaa also has is a strong network of online distribution and stores all across India which will help the brand reach to top tier cities.
During the launch of Kay Beauty, Falguni Nayar, founder and CEO Nykaa added,
“The launch of Kay Beauty is a proud moment for Nykaa too because it is the country’s first celebrity beauty brand. I have always admired Katrina’s independent spirit and was also inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked relentlessly with passion and dedication to bring this vision to life.”
Katrina also mentioned that this partnership has all the ingredients she is looking for, as Nykaa has all information in business, distribution and technical side of things which is very necessary while starting a brand.
Over the past few years, there has been an increasing number of Bollywood stars trying to do different things to give their career a whole new direction. Some celebrities are investing in startups that align with their interests in order to enter the technological space that is booming in India.
In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone and Sonu Sood have become angel investors to upcoming startups that have potential especially during the hard times of global pandemic.
While some celebrities have become entrepreneurs themselves and are leaving no stone unturned to get into the competitive business world. The latest inclusion in the list of actors turned investors is a world renowned actress, Aishwarya Rai Bachchan.
Aishwarya Rai Bachchan is an Indian actress, who was also crowned Miss World in the year of 1994. The former Miss World is one of the most influential celebrities in India and is a recipient of Padma Shri by The Government of India and The Ordre des Arts et des Lettres by the Government of France.
She is also regarded as the most beautiful woman in the world, often times by the media. The actress is known for work in movies like Devdas, Hum Dill De Chuke Sanam, Jodhaa Akbar, Mohabbatein, Enthiran, Ae Dil Hai Mushkil, among others. But besides that she is also known for her humanitarian work as she is also the Goodwill ambassador for UNAIDS.
Aishwarya is now an angel investor to a company known as Ambee, which is an environment intelligence startup. The actress has also recently funded in a nutrition based healthcare startup called Possible. This is however, not her first investment as she had also funded in a wind power project in Maharashtra over ten years back.
Lets look at the Startups Funded By Aishwarya Rai Bachchan
Possible
Possible is a nutrition based startup earlier known as Truweight Wellness which was founded by Vishnu Saraf and Megha More in 2015. The company offers research driven nutrition service and healthy food products through its website. It also helps in leading a sustainable health, wealth loss and management of lifestyle diseases.
The startup claims to help over 40 thousand people in losing weight and managing diseases and aims to transform lives of more than 10 million people by helping them fight Lifestyle Disease.
Founders of Possible, Vishnu Saraf and Megha More
The website has over 50,000 success stories with more than 100 nutritionists and doctors and sells more than 50 super foods. The company excels in providing services and products to Combat Obesity, Thyroid, PCOS, Diabetes’s and others.
The company offers a wide variety of services like video tutorials, personal nutritionists, online consultations with doctors, customized meal plans, super foods including a tech based scientist’s analysis with constant mentoring. The strategy of the company is to provide physician supervision by an ayurvedic doctor, a personal health coach that will guide you in dietary habits.
The healthcare startup also offers a Pocket clinic to get on spot advice from doctors and a wide range of nutrient rich food products that are designed by food scientists.
Possible aims to helps people live a long life by converting their own kitchen into a pharmacy and using food as their medicine. Which is why the startup managed to raise Rs. 5 Crore from Aishwarya Rai Bachchan as a part of a larger funding round which raised over Rs. 15 Crore in total.
Possible is also backed by Blacksoil and Kalaari Capital and has also offered letters to raise Rs. 6.69 Crore from six investors. There are over 90 million health conscious people in Indian by 2018, which is expected to reach 130 million by 2022, according to the Redseer report.
With Covid 19 Pandemic, the customers in the country are becoming health conscious and are preferring to eat healthy food to build their immunity.
Ambee is a well-known Bengaluru based, environmental intelligence startup that makes a mobile box which measures particulate matter and high density to better analyze and predict immediate timely emergency warnings.
The company provides data on hyper local air quality for developers, consumers, health researchers and media companies. The company aims to measure the quality of air around the world, the ration sources of emissions, create emission inventory not just for urban but even in rural places around the world.
Aishwarya Rai Bachchan funding Ambee
The company was founded by Akshay Joshi, Jaideep Singh and Madhusudhan Anand in 2017. Ambee provides solutions for indoor air quality of different places like offices and commercial spaces like malls, hotels and cinemas, etc.
The platform helps its users make informed decisions or take preventive measures by providing data and analytics in the times environment distress. The data that the company provides includes sensor data, weather patterns, traffic data, ratio of diesel to petrol vehicles and even contextual data such as road repair, garbage burning and density of diesel generators.
The company monitors air quality with data through 100 sensors that has already been installed across Bengaluru. India has over 14 out of 20 of the most polluted cities in the world. According to World Health Organization (WHO), more than 10% to 50% of the indoor environments in countries like North America, Europe, Australia, Japan and India are polluted.
India has also witnessed a sudden growth in the number of cleantech/air purifier startups like Nanoclean, Clairco, Phoenix Robotix, Chakr Innovation, etc that are trying to solve India’s energy and pollution issues.
They have a variety of air quality monitors that can track a wide variety of pollutants and real time analytics in order to ensure that spaces know what people are breathing at that time and take corrective actions where necessary.
Which is why Aishwarya Rai Bachchan along with her mother Vrinda KR invested over Rs 50 lakh each at Ambee. The IoT startup has so far raised over Rs. 3.22 Crore from multiple investors Techstarts Bangalore, Touchstone Venture LLP, Motivated Minds Wealth LLP and Shekhar Kamal Lodha HUF.
Alan Joseph
