Tag: debt funded

  • Top Startups Funded By Trifecta Capital: A Rope To Reach Success

    To build a startup, one needs more than talent, perseverance, and desire. On that list of necessities, funds take the number one spot. For any kind of startup, getting funds is definitely not a piece of cake.

    Trifecta Capital with its existence makes acquiring funds a little bit easier for startups. The traditional way of getting a loan from a bank is not that easy, not every new company gets that help.

    Thankfully, venture debt like thing exists in reality. Trifecta Capital here plays a significant role. It is one of the companies that put its trust in the startups that have the potential to reach the peak of success. At this age, having someone, who puts their trust in you, is something, that is truly rare. Trifecta Capital lends its hands to new businesses and takes a pledge to rise with them together.

    We rise by lending a hand to others.

    -Svetlana Fernandes

    About Trifecta Capital

    Trifecta Capital is the first company in India, that provides venture debt to startups. It first steps its foot in the business world in the year 2014, as a venture debt firm. It was founded by Nilesh Kothari and Rahul Khanna. The firm mostly focuses on, early growth stage companies and had invested almost ₹1800 Crores from 2015 to 2020.

    At first, it launched with a ₹500 Crore fund. Trifecta with its ways gets to be a part of the growth of different companies. It has invested in over 70 companies and counting. Their aim is “Financial offering designed to help you at every step of your journey to success.”

    Trifecta definitely has one of the strongest portfolios. It has funded some big names in the business and has been a part of their growth process. Some of those companies are: Lets look at Business Funded By Trifecta Capital

    BigBasket
    Infra.Market
    PharmEasy
    DailyHunt
    ShareChat
    Cars24
    CarDekho
    Ninjacart
    Vedantu
    BharatPe
    FAQ

    BigBasket

    Bigbasket Logo
    Bigbasket Logo

    The largest online grocery store in India, Bigbasket delivers grocery and household items to the customers. Founded in 2011 by Hari Menon, Vipul Parekh, VS Ramesh, VS Sudhakar, and Abhinay Choudhari. BigBasket has taken an initiative to deliver fresh grocery items to the doorsteps of every household that demands them.

    BigBasket secured a new deal with Trifecta in July 2019 and fixed a venture debt of ₹100 Crores. Before that, in 2017, Trifecta lend its hand to BigBasket by providing a fund of ₹45 Crore. This time, BigBasket stated that the ₹100 Crores fund will mostly use in supply chains and warehouses. The Covid-19 pandemic led to a sharp 84% rise in the number of its consumers. As per the Financial year 2021, this e-commerce revenue is INR 3818.2 Crores.

    Infra.Market

    InfraMarket Logo
    InfraMarket Logo

    The construction solution company uses technology to organize the construction industry and make the price of materials more transparent. It was founded in the year 2016 by Aaditya Sharda and Souvik Sengupta. It deals with the real estate and construction industry and is a platform that connects clients to those who provide materials at an affordable cost.

    In the year 2020, Infra.Market raised ₹40 Crore as venture debt from Trifecta. It fund was reportedly used for geographical expansion. As per the year 2021, Infra.Market’s revenue is $700 million.

    PharmEasy

    PharmEasy Logo
    PharmEasy Logo

    Another online business, this time it deals with the purchase and delivery of medicine and other medical supplies. It is India’s finest pharmacy app. The best thing is, the customers receive the medicine within 48 hours of their order placement.

    It came into existence in 2014 and is founded by Dharmil Sheth, Dhaval Shah, and Mikhil Innani. It connects the consumers with pharmacy stores that are situated nearby and helps in getting medical supplies in just a click.

    Trifecta invested ₹15 Crore in PharmEasy in the December of 2017 as the venture debt. Later in 2018 E-pharmacy startup PharmEasy raised Rs 40 crore of debt from Trifecta. India’s top Pharmacy app decided to use the fund provided by Trifecta to develop their technology to establish more smooth performance. As per the financial year 2020, the revenue of PharmEasy is ₹637 Crore.


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    Dailyhunt

    Dailyhunt Logo
    Dailyhunt Logo

    This mobile application software has taken it upon itself to provide news on all trending topics. Founded in the year 2007 by Umang Bedi, Umesh Kulkarni, and Virendra Gupta, it is serving Indian customers every day since then. It is based in Bangalore, India.

    Trifecta has invested a confidential amount of money in Dailyhunt. As per the financial year of 2020, the revenue of Daily Hunt is ₹310 Crore

    ShareChat

    ShareChat Logo
    ShareChat Logo

    It is a social media and social networking service (SNS) founded in the year 2015 by  Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan. The best part is, it is available in 15 regional languages of India. As its name suggests one can share content and it has the feature of the direct message as well.

    In the year 2020, ShareChat secured a deal with Trifecta and got a venture debt of $8.86 million. The revenue of ShareChat is ₹38.12 Crore as per the financial year of 2020.

    Cars24

    Cars24 Logo
    Cars24 Logo

    Cars24 is an online marketplace to buy and sell previously owned cars and bikes. It was founded by Gajendra Jangid, Mehul Agrawal, Ruchit Agarwal, and Vikram Chopra in 2015. It is now quite easy to sell a car, which was quite a hassle before, thanks to Cars24. It is considered one of India’s fastest-growing marketplaces for selling used cars.

    In 2017, the then two-year-old company was able to strike a deal with Trifecta. At that time, Trifecta invested a non-disclosed amount in the company. This time, Cars24 seal a deal of ₹100 Crore from the venture debt firm Trifecta in June 2021.

    With the demand spurring for used cars in the country, Cars24 will use this fund to make its business more strong in the industry. In return, this will help it become a strong competitor for its rival businesses. The revenue of Cars24 is ₹1688 Crore.

    CarDekho

    CarDekho Logo
    CarDekho Logo

    This is an online platform where one can sell and buy cars. It provides every bit of information about the automobile industry. It is based in Gurgaon, India, and was founded in the year 2007 by Amit Jain and Anurag Jian.

    In the year 2018 CarDekho raises a fund of $3.6 million from Trifecta and in 2021 they again got venture debt of ₹100 Crore. As per the financial year 2020, the revenue of CarDekho is ₹240 Crore.


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    Ninjacart

    Ninjacart Logo
    Ninjacart Logo

    It is considered India’s largest platform of the fresh produce supply chain. It was founded by Ashutosh Vikram, Sharath Babu Loganathan, Thirukumaran Nagarajan, Vasu Devan in the year 2015. It helps in distributing fruits and vegetables directly from farmers to buyers.

    In the year 2018, Ninjacart raised ₹7 Crore venture debt from Trifecta Capital, and again in 2019, it secured a deal venture debt of almost ₹20 Crore. As per the report, the funding is being used for the growth of infrastructure and the technology Ninjacart uses. The revenue of this company in the 2020 financial year is ₹469 Crore.

    Vedantu

    Vedantu Logo
    Vedantu Logo

    Founded in the year 2011, Vedantu is an online tutoring platform for students. Here, one can find any subject tutor according to their choice and indulge with them in studies. The platform provides ‘LIVE’ one on one session between the teachers and the students. It is created by Vamsi Krishna, Pulkit Jain, Saurabh Saxena, and Anand Prakash.

    The app is extremely popular among students as it provides online tutoring. With superior technology, they are trying to engage in building up the biggest learning platform for students. It focuses on providing quality education and good teachers to the users of the app.

    The venture debt firm Trifecta invests ₹9.42 Crore in Vedantu in the year 2019. This made the online platform’s value $100 million. Vedantu caters to the needs of over 40,000 students from all over the country.

    BharatPe

    BharatPe Logo
    BharatPe Logo

    Founded in the year 2018 by Ashneer Grover, Bhavik Koladiya, and Shashvat Nakrani, this financial service provider company mostly deal with payments via UPI. Based in New Delhi, India this company provides loans to its traders as well.

    Trifecta funded ₹50 Crore to this Fintech company in 2021, the fund will be used for the growth of the lending business. The revenue as per the financial year of 2021 is ₹700 Crore.

    Future Plans of Trifecta Capital

    Trifecta is trying to help the startups that have high growth potential by providing them with funds and have a mission to make India one of the main hubs of Startups.

    Conclusion

    We live in a time where getting funds to begin with a startup is quite difficult. Trifecta started their journey to be the hope for those budding startups that showcase high growth and has a possibility of becoming a big brand in the near future. It is working and lending a helping hand to the dreamers to make their dream a reality, thus, their motive is to rise by lifting others.

    Some of these companies are breaking the business world every day and proving their mettle by keeping the trust of Trifecta. Let’s learn about those companies a little bit.

    FAQ

    Where is Trifecta Capital Located?

    Trifecta Capital is based and operates from Mumbai.

    How much Trifecta Capital has invested?

    Trifecta Capital has invested over ₹2200 Crore since 2015.

    Who is the founder of Trifecta Capital?

    Nilesh Kothari and Rahul Khanna are the founders of Trifecta Capital.

  • Shell against Recession – 11 Ways to make your Startup or Business Recession Proof

    Making one’s startup recession-proof is not a quick switching activity. It is a process. Ignoring it on regular days isn’t the ideal way. During the downturn of the economy, it might be too late to control or even preserve the existence of the business.

    This ‘R’ word is always a nightmare to business owners be it big or small. However, if the mechanism against recession is designed wisely, a business can be running smoothly, whatsoever the conditions might be.

    Here’s the enchiridion to a recession-proof startup. Hard work counts along with a witty application of needed aids. Here’s the one-stop solution to make your startup recession-proof at any time and every time.

    Cut off unnecessary expenses
    Find Costless ways of advertising
    Buy Old or Rent Furniture for Office
    Clear off your Debts on Time
    Build a loyal Customer base
    Have a Clear objective
    Make/Build Durable products
    Don’t add/purchase extra or unnecessary products and services
    Invest wisely in adaptable technology
    Hire a Financial Planner
    Development Should be your Priority
    FAQ

    Cut off unnecessary expenses

    Cutting off unnecessary expenses is always a plus for businesses. Look for ways to reduce the round expenses along with operational costs. New product launching should be held back for favourable situations only. Unless needed urgently, new employment shouldn’t be entertained.

    Investing in new products, for “experimenting” is not a positive aspect while making your startup recession-proof. To enable the smooth running of a business even during a recession period, cost controlling, is very important.

    Find Costless ways of advertising

    Cheap or costless ways of advertising is again a savings-friendly method. Guerilla marketing is one of such techniques which is cost-beneficial yet effective. For example, If an ice cream shop opens in town, they give free ice creams to their first ten buyers for the first week. This doesn’t hamper their profit much as there will be way more customers than usual in order to be one of the first ten. However, there are more ways to advertise without sinking a penny.

    Buy Old or Rent Furniture for Office

    Run-on tight budget in the beginning. Buying old furniture and decors for office, hiring only the necessary number of employees is to start with.

    Clear off your Debts on Time

    Clearing off debts on time is one of the very significant factors, affecting the cost management of a business. Avoid opting for high payoff debts in the first place. Such debts slow down the ability of the service of the startup to meet the debt itself. Debts should be paid off immediately or they should be lesser in the count and lower in amount.

    Staying in good communication with investors and stakeholders are very important too. The business or any operation that is not running in profit should be sold.


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    Build a loyal Customer base

    Build a Goodwill in the existing customer base. Invest in bigger and regular clients than investing in matters to attract new customers. Allow discounts to regular best customers. When they will receive the best experience and end results from you, they will be interested to work along with more and will be a source of advertisement to attract new customers.

    Have a Clear objective

    Having a clear objective is very important to build your business recession-proof. You either focus on cost leadership or quality differentiation. You choose anyone and don’t hang in the middle. This will enable you to hold on to your customers even while there’s an economic recession. This displays and retains loyalty.

    Especially for smaller startups, there’s no need of being everything at once. Find your specialization and master it to thrive in even the worst market situation. This is because if you build a good customer base, you’ll still have your business running because of them even during the economic downfall.

    Make/Build Durable products

    Startups should focus on necessity, durability and eligibility. Since startups are replicable businesses, they aspire more to follow them. They should be durable, and day to day usable. To make sure even during the recession period of economy, your product should have its demand intact. The products should be durable too otherwise they cannot gain customer’s confidence.

    Don’t add/purchase extra or unnecessary products and services

    Diversification is not the right way. Adding extra products and services to your offering doesn’t make it any different. It just increases the wastage of money simply. Startups must promote unique and different products not unique and different products’ additionals. Begin with a useful and unique product in the first place.

    Invest wisely in adaptable technology

    A wise investment in adaptable technology saves a lot of hard work and unnecessary expenses. Like an online meeting with a client can easily save a lot of expenditures. If a single machine can replace numerous labourers, it should be put to use immediately. This would save cost when there’s a high demand for labourers and their cost is high, it will hardly bother you!

    Hire a Financial Planner

    Hire a financial planner to track your monetary activity very well. A professional can help you and your business with cash flow, expenses and savings so that your business finance is in your control even during a recession period.

    Development Should be your Priority

    Development should always be your priority. When business is strong, most people leave it loose waiting for instances of downfall. No matter how strong a business is, ways of development should always be monitored. Development designing controls the future prosperity of one’s business. Also when a business is slow, action plans should be implemented to restore the conditions.


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    Conclusion

    However, startups can never be made 100% recession-proof. Business is all about ups and downs. Such measures can ensure the survival of a business through hard times of recession and maybe ensure profit-making out of such times to some extent. The startup owners analysis and experience are also the keys to a recession-proof startup.

    FAQ

    What products are recession proof?

    Nutrition products, Home and cleaning essentials, Inexpensive entertainment, Pet care essentials, Food and beverages and baby products are some products which are recession proof.

    What is the best recession proof business?

    The food and beverage industry is one of the most recession proof industries due to the fact that everyone still needs food and drinks to live.

    What companies suffer most in a recession?

    Retail, restaurants, Hotels, Automotive, Oil and gas, Sports, Real estate, and many others Industries see heavy declines during times of recession.

  • Krutan – Affordable Kitchen Appliances for Easier Life

    Krutan Startup Success Story

    There were times, when the women of the house used to do all the household jobs like cleaning cooking etc single-handedly and manually. However, now the scenario has changed. Now the women are going out to work and earn. Also, household chores are not considered to be just a women’s job. In this changing scenario, home and kitchen appliances are here to make lives easier. Krutan, a Bangalore based startup, is offering affordable, time and energy saving appliances to make life faster and comfortable.

    Startup Name Krutan Home Appliances
    Headquarter Bangalore
    Founder BG Krupa
    Sector Home Appliances
    Founded 2013
    Parent Organization Sureseal Pvt Ltd

    About Krutan
    Home / Kitchen Appliance Industry in India
    Founders of Krutan and team
    How was Krutan Started
    Krutan – Name, Tagline, and Logo
    What is Krutan
    Krutan – Revenue Model
    Krutan – User Acquisition
    Krutan – Startup Challenges
    Krutan – Competitors
    Krutan – Funding
    Krutan – Future Plans

    About Krutan

    KRUTAN is a Bangalore based home appliance brand that aims at providing kitchen essentials for every home. Founded in 2013, Krutan believes in identifying useful products globally and making it available at affordable prices to the people. The mission of the company is to make affordable kitchen appliances available in Tier 2 cities as well as go global and introduce products in third world countries and make life faster and easier for people. Krutan’s aim is to make smart living affordable and accessible to everybody.  

    Home / Kitchen Appliance Industry in India

    Indian appliance and consumer electronics (ACE) market reached Rs 2.05 trillion (US$ 31.48 billion) in 2017. It is expected to increase at a 9 percent CAGR to reach Rs 3.15 trillion (US$ 48.37 billion) in 2022.

    According to the report titled “India Kitchen Appliances Market Analysis: Forecast & Opportunities, 2016-2022”, Kitchen Appliances market recorded strong growth, with a CAGR of over 13% during the review period of 2011-16. The market is forecasted to advance with a double-digit CAGR of 15.41% during an estimated period of 2017-22.

    Krutan’s target market consists of the working class of India that consists of the lower and upper middle class.  

    Founders of Krutan and Team

    BG Krupa is the founder of Krutan. The other members of the team are

    Mr. Ashwin B G– Director

    Mr. Shashidhar Rao B N – Head of distribution and retail.

    Mr. Giridhar Rao B N – Mentor.  

    How was Krutan Started

    Spending 6.5 years in the corporate industry, Krupa deeply understood the need to save time in today’s fast moving life. She also believed the fact that technology would be the soul of this generation. It was seen that the working class did not have the time in today’s world to use conventional methods of living at home. So, with Krutan, Krupa wanted to bring in quality and useful appliances at a price-point which could be afforded by all. Thus Krutan was born.  

    Krupa’s family received an electric kettle as a gift from a friend in London. She noticed how this one appliance made their lives easy in terms of making their morning tea, cooking, etc. Krupa wanted to make this convenience available to the people around her at an affordable price. As such, the first product launched by Krutan was an electric kettle and they later diversified the portfolio to other electrical appliances.

    Team Krutan wanted the name to be out of the box and different from the existing players in the market.

    We decided to call it Krutan which stands for patience, meticulous and attention to detail.

    Krutan’s tagline is “Home solutions for a healthy living”. The tagline was designed keeping in mind health and smart living, which are the major concerns of the people.

    Krutan Logo

    What is Krutan

    Krutan is a Bangalore based home appliance brand launched in the year 2013.

    Currently, Krutan deals in electric kettle, induction cooktop, rice cooker, sandwich maker, pop-up toaster, air fryer and hand blender. Krutan’s best-selling products are electric kettle, rice cooker and induction cooktop.

    Krutna’s parent organization is Sureseal Pvt Ltd, a metal packaging company. Sureseal manufactures pilfer proof caps for various Pharmaceutical, Liquor and Food Industries. Currently producing 300 million caps per annum, the annual business revenue is about US$ 3.5 million. In the year 2013, Sureseal diversified its activities and broadened the spectrum into the home & kitchen appliances industry with the brand “Krutan”.

    Krutan Products

    Krutan – Revenue Model

    A major part of Krutan’s revenue comes from wholesalers, retailers and hypermarkets.  The company keeps a minimum margin of 10% on every product.

    Krutan – User Acquisition

    Krutan launched its products with Metro- Cash and Carry, which is a leading B2B wholesaler platform. Through this, the company was able to reach out to retailers directly. Besides, the company marketed its products through Facebook. The products are also listed on e-commerce sites like Amazon, Flipkart, Indiamart, etc.

    Not much was spent on advertising for Krutan. However, around Rs 50,000 per month was spent initially to grow awareness about the product.

    Krutan – Startup Challenges

    According to Krupa, establishing a new brand when there are many big players in the kitchen appliance market is a big challenge.

    It wasn’t easy to change the mindset of the people. But making the products affordable and giving the best quality has helped us come a long way.

    Krutan – Competitors

    The major competitors of Krutan are Prestige, Pigeon, Preethi, Fabiano, Philips and Morphy Richards to name a few.

    However, Krutan has been able to carve its own niche in terms of price, service and quality of products.

    Krutan’s air fryers have been priced at 1/4th of the price of the other existing players in the market. This, in turn, made the competitors reduce their prices too.

    Krutan – Funding and Investors

    Krutan is a debt-funded company.

    Krutan – Future Plans

    Krutan has been able to make a mark for itself in the kitchen appliances market. The company has sold close to 20,000 Kettles in the first 1.5 years of inception.

    In future Krutan wants its products to reach all the tier 2 and tier 3 cities of India. Besides, Krutan is also planning to expand its operations to South American and African countries.