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Tag: data market

  • SuperMetrics- To Help You Make Data-informed Decisions & Grow Your Business

    SuperMetrics is a helpmate for marketing, which is the core of any business. Get complete marketing data of any business through one platform. This is the idea behind SuperMetrics. Data extracted from the analytic tool sources are automatically transferred to storage and reporting destinations such as Google Sheets, Google Data Studio, Excel, etc. SuperMetrics offers Personalized data reporting, thus providing unique ideas to each client about growing their business online.

    What is Supermetrics?
    Supermetrics Features
    Supermetrics Products
    Supermetrics Reviews
    Supermetrics Pros
    Supermetrics Cons
    Supermetrics Pricing
    FAQs

    About Supermetrics

    What is Supermetrics?

    Tool Name Supermetrics
    Best For Extracting data from analytic tool to excel
    Founder Mikael thuneberg
    Global Alexa Rating 67204

    Google released Google Analytics API in 2009. After the release, a contest was posted, to connect this API with Excel and the first one to do that will get a Google t-shirt. The founder of SuperMetrics, Mikael, a typical web analyst at that time, wanted to own that t-shirt anyhow and he started exploring various ways to connect Google Analytics API to Excel. At last, he succeeded in his mission and won the t-shirt.

    Transferring data to Excel was a tough job back then, which was more time and energy-consuming for web analysts and Google Analytics users as each time they had to copy-paste the data. The invention of SuperMetrics was a boon to marketing professionals.

    Founded in 2013, SuperMetrics has now outgrown 500,000+ users and 3 offices, in Finland, the USA, and Lithuania. With a 4.4 rating in the G Suite marketplace, SuperMetrics had been ranked first among add- ons for marketing data in Google Sheets and Google Data Studio.

    SuperMetrics is now an inevitable tool in the career of marketers and data analysts. With more than 16000 clients in over 120 countries, and reporting 10% of total online ads around the world, SuperMetrics is growing eventually.

    Top Analytics Tools for SaaS | SaaS Analytics Tool
    Top Analytics tools for SaaS business are important because if you can’t measure it, you can’t improve it. You need efficient analytics tools that will break down data into understandable metrics.
    StartupTalkyRishabh Rathi

    Supermetrics Features

    How Supermetrics work?
    How Supermetrics work?

    SuperMetrics offers some great features such as:

    • Automation

    After building your first report, setting a refresh option for your report with hourly, daily, weekly, or monthly options, Supermetrics does the data transfer automatically. Without wasting your time and energy.

    • Ease of use

    SuperMetrics is an easy platform, which does not demand much technical knowledge. Choose the data source, metrics, dimensions, and destination after connecting to the desired tool.

    • Customized Options

    Selecting metrics and dimensions of your choice give exactly the data you need in your sheets. If any changes occurred in the API, it is reflected in the connector.

    • Secure data transfer

    SuperMetrics assures data security as the data is not stored anywhere and data transfer is completed in a secured format. Data is encrypted from the source and decrypted after reaching the destination.

    • Data Connectors

    A wide range of data connectors is available at SuperMetrics from Youtube, Twitter Ads, Adobe Analytics, etc.

    Supermetrics Products

    SuperMetrics Tools
    SuperMetrics Tools
    • Supermetrics for Data Studio
      Data Studio is the best option while dealing with extempore analysis and dealing with imported and processed data. Data visualization and customized dashboards are the best part of Data Studio rather than a heavy sheet of data that confuses clients without deep technical knowledge. Giving the suggestions needed in campaign improvement and optimization also comes under this.
    • Supermetrics for Google Sheets                                                                           Install the SuperMetrics add-on and connect all your marketing accounts. This allows you to pull all your data scattered across various platforms into Google Sheets. This saves your time and energy as you don’t have to visit each platform and find data and export to CSV and then to Google Sheets.
    • Supermetrics for Excel
      Exporting data to Excel is a simple and quick task for SuperMetrics. This is a sidebar, which helps in moving data without leaving the spreadsheet. After choosing the metrics and dimensions, data can be easily pulled from different platforms to Excel.
    • Supermetrics Uploader
      Tracking goal conversion and analyzing campaigns and advertising metrics in Google Analytics, without signing into the analytics platform.
      Scheduling automatic uploads from different social media platforms such as Facebook Ads, Linkedin Ads, Twitter Ads, etc.
    • Supermetrics API
      It’s an easy task to connect to the available data sources. According to your need, select the output format and metrics and dimensions of the data to be extracted. Now, after the processing, data will be loaded to the database or data warehouse.
    • Supermetrics for Big Query                                                                          With a pack of smart features, the connector automatically adds the metrics such as CTR. Connecting to the data source, authenticating the account and configuring data transfer, and analyzing the data is what the analysts have to do, after building a dashboard with the native connector of SuperMetrics.

    Connect SuperMetrics and select the destination from the options as your needs and sit back and relax. You will find your data transferred to the selected destination.

    Some of the other Supermetrics products are:

    • Supermetrics for SnowFlake
    • Supermetrics for Azure Synapse
    • Supermetrics for Amazon S3
    • Supermetrics for Azure Storage
    • Supermetrics for Google Cloud Storage

    Supermetrics Reviews

    Overall

    4.1

    Ease of Use

    3.9

    Customer Service

    3.4

    Top 5 Most Effective Marketing Channels for SaaS in 2021
    If you are looking to market your SaaS products in 2021, here are 5 most effective Marketing Channels for SaaS to get high quality leads.
    StartupTalkyManav Makhija

    Supermetrics Pros

    • SuperMetrics is a user-friendly tool, which allows users to understand what to do and how to do it, including its whole working, clearly and easily.
    • Connecting between the source API and the destination Studio/Excel is super easy.
    • Follow up on social media metrics and generating social media reports is a hassle-free task.
    • It makes it easy for the web or marketing analysts to find highly engaged users, who could turn out to be potential customers if collaboration is done correctly.
    • The quality of data retrieved and reports generated from different sources is highly appreciable.
    • Fast and seamless data reporting.
    • Time and energy-saving tool for integration of online marketing data.
    • Anybody without much knowledge of the technical side can easily access the analytics as just a sheet of data.
    • Getting real-time data into sheets. What else would a digital marketer be keen for?
    • Automated and refreshing reports give updated data without any manual interaction, offering accurate and on-time report delivery to the client.

    Supermetrics Cons

    • Over Pricing
    • Some features are hard to understand

    Supermetrics Pricing

    Pricing depends upon the service you are looking for.

    SuperMetrics is a super tool for web and marketing analysts to work and act accordingly. The features and connectors are still improving and adding based on customer’s needs. The existing marketing analysts are the strength of SuperMetrics, which inspires it to outgrow.

    FAQs

    What is Supermetrics?

    Supermetrics is a tool to extract data from analytics tool sources and transfer it to storage and reporting destinations such as Google Sheets, Google Data Studio, Excel, etc.

    Who can use Supermetrics?

    Marketers and data analysts are the potential users of Supermetrics.

    Is there any free trial available in Supermetrics?

    Yes, free trial of Supermetrics is available for limited uses.

  • Jio’s Journey Towards Dominating The Data Market

    Reliance Jio has fulfilled its dream of taking over the data market and the 4G space in India. From December 2015 up to 2020 the marketing and growth strategies employed by Jio have enabled this company to emerge with giant like proportions and establish itself as a leader in Indian telecom space. Bharti Airtel was next with a share of 24%, while Vodafone Idea was third. State-owned BSNL commanded more than half of the market share in wired internet subscribers.

    Reliance Jio now leads the chart by grabbing 52.3 per cent of the overall data market share, followed by Bharti Airtel at 23.6 per cent share in the quarter ended March 2020. According to the Telecom Regulatory Authority of India (Trai) the number of internet subscribers in India increased to over 743 million at the end of March 2020, with a growth rate of 3.4 per cent on a sequential quarter basis. Around 97% of the subscribers use mobile devices for internet access. Vodafone Idea held the third position as its internet subscriber market share at 18.7 per cent for the period in reference.

    Which is why the number of wireless internet subscribers stood at 720.7 million, while the wired internet subscribers were 22.4 million. Internet access with a minimum capacity of 512 kilobits per second or more is defined as broadband connectivity. The top five service areas in terms of internet subscriptions wired and wireless were Maharashtra (63.01 million), Andhra Pradesh including Telangana (58.65 million), UP (East) (54.60 million), Tamil Nadu (51.64 million).

    Jio-Facebook Partnership- latest Facebook Investments in India After Byju’s, Meesho and Unacademy
    India has gone through a rapid digital transformation over the last few years.After coming of Jio into existence in the Indian ecosystem. This contribution inthe Indian market has increased the use of smartphone and internet with a greatpace and it has grown exponentially. Now, Jio has collaborat…
    StartupTalkyYash Gupta

    Jio’s journey to success

    Reliance Jio Infocomm Limited was founded in 2007. In 2010, it acquired 95% of Infotel Broadband Services Limited. In 2010, it acquired 95% of Infotel Broadband Services Limited. This lesser known company was attractive because of the service and opportunities it offered in exchange for the price tag. The IBSL is what allows Reliance to develop its 4G network all over the country.

    Reliance Jio first product was the Lyf smartphone which was launched in the India markets in 2015, which did not generate sufficient demand. In 2016, brought Reliance Industries Limited 42 annual general meetings. It was here that Ambani first announced his plans to take over the 4G space in India, with the launch of Reliance Jio.

    number of subscribers increasing from 2017 to 2019
    number of subscribers increasing from 2017 to 2019 

    Jio takes over the market

    The reason for jio’s successful marketing strategy is that it is unilateral and is the same service offered for free. The initial scheme that accompanies the launch off jio was free services till March 2017. With this scheme each individual was given access to free SIM cards with free voice calling and free 4G data to fulfil their browsing skills.

    Reliance Jio reached its goal of 100 million subscribers in February 2017 just within 170 days and by June 2017 it had 200 million subscribers, thus making a record for the fastest growth of users. As of December 2019, Jio is the third largest telecom service provider in the world and has a network of close to 400 million subscribers.

    Reliance Industries Limited To Hold 1st Virtual Annual General Meeting
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    StartupTalkyYash Taneja

    The rise and rise of Jio

    Before jio, people paid between Rs.200 and Rs. 500 for limited 3G mobile data. In jio case the company had an advantage as the product was free when it was introduced, it disrupted the entire telecom space in India and brought high speed data to the general public. People were now streaming movies watching videos, video calling all from their mobile phones.

    jio's profit in 2019 and 2020
    jio’s profit in 2019 and 2020

    The six month free period served as an opportunity for the company to test put their product and the use the data from that period to optimize its network to the need of the consumers. When dual sim became popular, it became easy for individuals to retain their Jio SIM cards and use them for mobile data while also keeping their original phone numbers for other purposes. The company brought out new products like 4G enabled phones, broadband services, TV services and many others.

    Jio – The Company that Revolutionised Telecommunication Industry
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. When do you think a revolution came in the telecommunication industry? Well, themost common answ…
    StartupTalkyRishabh Rathi

    Increasing Numbers

    Generating a demand and created a customer base is the first step. Then comes the task of long term retention. For Jio the referral stage was particularly important as other telecom service providers had not caught up with a 4G network of that magnitude. With coverage in all 22 telecom circles, Jio became the largest mobile network operator in India by 2019.

    In the financial year 2019 -2020 profits have increased by 88%. Revenue increased by approximately 40% and EBIT rose by 64%. In fact, during the corona virus pandemic, Jio reported that data usage on their network increased by over 50%. Jio has also launched in September 2016, along with the Jio music app, video streaming app and other accompaniments.

    The JioPhone was launched in August 2017, with subsequent models being introduced in 2018 and in 2020. These phones are created to answer the complementary demand for affordable 4G compatible phones, generated by the original demand for 4G data. For the manufacturer of these phones, Jio has partnered with Google. Apart from this the company has also launched Wi-Fi routers and other electronics.