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Tag: data analytics

  • Unleashing the Power of AI and Data Analytics in Sports Performance Analysis

    Sports performance analysis and management have undergone a profound transformation in recent years, thanks to relentless advancements in technology.

    Artificial Intelligence (AI) and data analytics have become game-changers, offering a plethora of advantages to the sports industry. The ability to harness real-time data through sensors, wearables, and tracking devices has empowered teams to delve deep into player performance metrics like never before.

    Imagine a world where every move, every heartbeat, every step is meticulously analyzed to unlock the secrets of peak athletic prowess.

    Let’s explore how AI and data analytics are reshaping the landscape of sports performance analysis and management, paving the way for a new era of excellence.

    AI and Data Analytics in Sports Performance Analysis
    Harnessing the Potential of Data Analytics
    Delving into Real-time Data Insights
    Redefining Performance Enhancement Strategies
    Real-time Data Collection and Analysis
    Performance Enhancement and Injury Prevention
    Tactical Analysis and Game Planning
    Talent Identification and Recruitment

    AI and Data Analytics in Sports Performance Analysis

    In the realm of sports performance analysis, Artificial Intelligence (AI) stands as a formidable force, revolutionizing the way teams evaluate and enhance player capabilities. Through sophisticated algorithms and machine learning techniques, coaches and analysts can now dissect vast troves of data, extracting invaluable insights that were once out of reach. This data-driven approach empowers decision-makers to craft more informed strategies, optimizing training regimens, game plans, and player development with pinpoint precision.

    Harnessing the Potential of Data Analytics

    The fusion of AI and data analytics has ushered in a new era of sports analysis, where performance evaluation transcends conventional boundaries. By tapping into a rich tapestry of player data, coaches and analysts can unravel intricate patterns and trends, shedding light on areas for improvement and avenues for growth. Armed with this wealth of information, teams can fine-tune their approaches, refine their tactical acumen, and propel their athletes to new heights of excellence.

    “We emphasize leveraging cutting-edge technologies such as AI, Machine Learning, and computer vision to introduce features like automated scoring, game highlights, and professional-level statistics, which were traditionally accessible only to top-tier athletes. These innovations enhance the player’s physical capabilities and democratize high-tech sports analytics, making these advanced toold available at the grassroots level,” Game Theory Founder and CEO Sudeep Kulkarni told StartupTalky. Game Theory is sportech startup that is making sports accessible to all age groups.programs

    Delving into Real-time Data Insights

    One of the standout advantages of AI and data analytics in sports lies in the ability to capture and analyze real-time data streams. From sensors and wearables to tracking devices, teams can monitor a myriad of player metrics instantaneously, from speed and distance covered to heart rate and biomechanical movements. This real-time analysis empowers coaches and analysts to make on-the-fly adjustments, optimizing performance and mitigating injury risks in the heat of competition.

    Applications of AI in Sports
    Applications of AI in Sports

    Redefining Performance Enhancement Strategies

    With the advent of AI, the landscape of performance enhancement and injury prevention in sports has undergone a monumental shift. By vigilantly tracking player metrics, coaches can pinpoint indicators of fatigue, overexertion, and injury susceptibility, enabling proactive interventions to safeguard athlete well-being. Moreover, AI algorithms can forecast injury probabilities based on historical data, allowing teams to preemptively address potential risks.

    “AI performance tracking software provides unbiased data collection, aggregation and performance analysis. It can also be utilised to study an opponent and build strategies to exploit the opponents weakness and maximise the chances of success. AI has also been used to judge the performances of athletes. For eg. The AI-powered Judging Support System (JSS) was used in the 2023 Gymnastics  World Championships. AI performance tracking can also help in injury prevention and recovery monitoring,” Tagglabs Founder Hariom Seth told StartupTalky.

    Tagglabs is a startup focused on inventions in new media and technology for marketing and communications. “At present AI is used to engage fans of Indian sports teams. We too used AI to generate personalized, shareable videos for fans featuring top cricketers for Seagram’s Royal stag,” Seth said.

    Royal Stag | A Billion Films For A Billion Fans

    Tagglabs has been serving clients–Vodafone, Kingfisher, Nike, LG, Samsung, BMW, Audi, Volkswagen, Honda, Hyundai, Tata Motors, and Times Group–with the latest AI techniques. It crafted a video experience for ICC Men’s Cricket World Cup 2023 using AI and boAt.

    Real-time Data Collection and Analysis

    Real-time data collection and analysis have become indispensable tools for teams seeking a competitive edge. The ability to gather and analyze vast amounts of data in real-time has revolutionized how teams evaluate and improve player performance, leading to more informed decision-making and enhanced training strategies.

    “The rise of OTT platforms has provided unprecedented access on demand
    to sports content that would otherwise not be telecasted on linear TV due to limited availability of slots. With scope for hosting live matches, highlights, as well as exclusive content on OTT platforms, sports with lower visibility have an opportunity to enrich their engagement with audiences. AI-driven features can further empower sports organizations to deliver immersive content that enhances fan engagement and transforms the viewing experience,” Stupa Sports Analytics CEO and co-founder Megha Gambhir told StartupTalky.

    Stupa Sports Analytics modernizes sports with its AI and tech-driven solutions, benefiting players, fans, federations, and rights-holders, said Gambhir. “The AI tech curates highlights and reels for federations and players, opening up new monetization avenues.”

    Sensors, wearables, and tracking devices play a crucial role in the real-time data collection process, providing valuable insights into various aspects of player performance such as speed, distance covered, heart rate, and biomechanical movements.

    Continuous monitoring of player metrics through these technologies allows coaches and analysts to make immediate adjustments to training and game strategies, optimizing performance and reducing the risk of injuries.

    The real-time analysis of data enables proactive interventions, such as adjusting training loads, implementing recovery protocols, and modifying playing time, to enhance performance enhancement and injury prevention strategies.

    “Real time data collection provides instant feedback to coaches and players during training sessions and matches. It allows for quick adjustments in tactics and strategies based on real-time insights. It enhances the overall spectator experience by providing engaging real-time statistics and analysis,” Jatin Paranjape, former Indian cricketer turned sports entrepreneur, shared with StartupTalky. Paranjape is a CEO and founder of KheloMore.

    KheloMore is a digital platform that unites aspiring young athletes with coaches and academies, facilitating exceptional offline performance opportunities.

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    Performance Enhancement and Injury Prevention

    By harnessing the power of real-time data collection and analysis, teams can pinpoint areas of improvement and tailor training strategies for optimal results. The seamless integration of AI algorithms into the decision-making process empowers teams to make informed choices that prioritize player well-being and performance excellence.

    Data-driven insights pave the way for customized training programs that address individual player needs and optimize overall team performance. By analyzing biomechanical movements and physiological measurements, coaches can identify patterns that may lead to inefficiencies or injury risks. The combination of real-time data analysis and personalized coaching strategies sets the stage for a new era of sports performance enhancement, where every decision is rooted in data-driven precision.

    Through the strategic application of AI and data analytics, teams can create a culture of injury prevention that fosters sustained performance excellence and longevity in athletes.

    By simulating different game scenarios and predicting the effectiveness of various strategies, coaches can make informed decisions in real time, giving their team a competitive edge on the field. The fusion of technology and strategy reshapes the landscape of sports, propelling teams toward success through intelligent decision-making.

    “Technology empowers young athletes and coaches by democratizing access to pro-level analysis and tools. This approach helps nurture grassroots talent and instill a sense of competitiveness by providing insights that were traditionally available only to top-tier athletes. Coaches can use this data to tailor training programs more effectively, monitor athletes’ progress in real-time, and make data-driven decisions that enhance performance outcomes,” Kulkarni commented.

    The marriage of cutting-edge technology and athletic prowess propels teams towards peak performance, setting new standards of achievement and innovation in the dynamic world of sports.

    Global Sports Analytics Market
    Global Sports Analytics Market

    Tactical Analysis and Game Planning

    Coaches and analysts now have access to a treasure trove of historical game footage and player performance data, allowing them to uncover intricate patterns and trends that were previously hidden. This innovative approach enables coaches to identify specific player tendencies, exploit opponent weaknesses, and optimize their team’s performance to achieve victory on the field.

    Moreover, the power of AI and data analytics extends to simulating different game scenarios and predicting the effectiveness of various strategies. Through sophisticated algorithms, coaches gain valuable foresight into the potential outcomes of their decisions during matches, equipping them with a strategic edge over the competition. This forward-thinking approach to game planning not only enhances performance but also fosters a culture of continuous improvement and strategic innovation within sports teams.

    By integrating data-driven insights into their decision-making process, coaches can optimize player positioning, refine tactical approaches, and instill a winning mindset in their teams. This meticulous attention to detail and strategic finesse set the stage for a revolution in sports performance analysis, where data reigns supreme in shaping the future of competition.

    By harnessing the power of technology to decipher complex patterns and optimize strategic decisions, coaches and teams can unlock a new realm of competitive advantage and performance excellence. This data-driven approach not only enhances team performance but also elevates the overall spectator experience by showcasing the artistry and precision of strategic gameplay.

    Talent Identification and Recruitment

    In addition to enhancing on-field performance, AI and data analytics have also revolutionized talent identification and recruitment in sports. Teams can now leverage advanced algorithms to sift through massive amounts of data to pinpoint potential future stars. By analyzing player statistics, movement patterns, and even social media activity, organizations can make more informed decisions when scouting for new talent.

    Conclusion

    In conclusion, the integration of AI and data analytics in sports performance analysis and management has ushered in a new era of precision and innovation. The ability to gather and analyze real-time data has provided teams with unprecedented insights into player performance, leading to enhanced training programs, injury prevention strategies, and tactical game planning.

    With the power of AI at their fingertips, sports organizations are better equipped to identify and recruit top talent, ultimately shaping the future of sports as we know it. As technology continues to evolve, the possibilities for further advancements in the sports industry are truly limitless.

    FAQs

    What is the role of technology in sports performance analysis and management?

    Technology, particularly Artificial Intelligence (AI) and data analytics, has revolutionized the way sports performance is analyzed and managed. It allows teams to gather and analyze vast amounts of real-time data on various aspects of player performance, ultimately leading to improved outcomes.

    How does AI and data analytics benefit sports teams?

    AI and data analytics enable teams to collect data on player performance metrics such as speed, distance covered, heart rate, and biomechanical movements. This information helps in enhancing performance, preventing injuries, strategizing game plans, and identifying and recruiting talent effectively.

    How does real-time data collection and analysis impact sports performance?

    Real-time data collection and analysis through sensors, wearables, and tracking devices provide teams with immediate insights into player performance. This allows for quick adjustments during training sessions and games, leading to better decision-making and overall performance improvement.

    What are some key areas where AI and data analytics are utilized in sports?

    AI and data analytics are commonly used in sports for performance enhancement, injury prevention, tactical analysis, game planning, and talent identification and recruitment. These technologies have become essential tools for teams looking to gain a competitive edge in today’s sports landscape.

  • Drive Up Growth for Your Automotive Business with These Marketing Strategies

    The automotive industry is one of the world’s largest and most complex industries, responsible for producing a vast array of transportation solutions that meet the diverse needs of consumers and businesses. This industry encompasses a wide range of activities, including vehicle design, manufacturing, distribution, sales, and maintenance, all of which work together to create the cars, trucks, motorcycles, and commercial vehicles we see on the roads daily.

    In the highly competitive automotive industry, more than producing quality vehicles is required to ensure success. Thriving in this ever-changing landscape requires effective marketing strategies that attract customers and foster brand loyalty. This article will explore essential marketing tactics tailored to automotive companies seeking to increase growth, engage customers, and establish long-lasting brand connections.

    12 Simple Automotive Marketing Strategies That Work

    Search Engine Optimization (SEO)
    Social Media Marketing
    Content Marketing
    Virtual and Augmented Reality
    Mobile Apps
    Data Analytics
    Customer Relationship Management Systems
    Loyalty Programs
    Referral Marketing
    Trade-in Incentives on Vehicle Purchases
    Pop-Up Showrooms
    Car Experience Packages

    Search Engine Optimization (SEO)

    Search engine optimization (SEO) is crucial in automotive businesses to improve website visibility on search engine results pages (SERPs). Companies can attract organic traffic and improve search engine rankings by optimizing website content, meta tags, and backend elements. This involves conducting keyword research to identify relevant search terms related to automotive products, services, and industry trends and strategically incorporating them into website copy, blog posts, and metadata.

    By implementing technical SEO strategies, such as optimizing site speed, improving mobile responsiveness, and enhancing website architecture, companies can enhance user experience and search engine rankings. Monitoring performance metrics and adapting SEO strategies to evolving algorithms and industry trends can help your businesses stay ahead in the digital landscape.

    Social Media Marketing

    Automotive businesses can use social media platforms to connect with consumers, display products, and build brand loyalty. Facebook, Instagram, Twitter, and LinkedIn offer various ways to share content, communicate with followers, and run targeted advertising campaigns.

    Successful social media marketing for automotive companies involves:

    • Establishing a consistent brand image.
    • Interacting with followers through comments and messages.
    • Analyzing performance metrics to improve strategies over time.

    Collaborating with industry partners, participating in relevant conversations and trending topics, and utilizing social media influencers can all help automotive brands increase their digital presence and impact.

    Content Marketing

    Creating informative and engaging content is a powerful way for your automotive businesses to connect with their target audience. By developing content such as blog posts, articles, videos, infographics, and podcasts, you can educate, inform, and inspire your customers while establishing thought leadership, building trust, and nurturing relationships.

    In addition to these benefits, content marketing provides opportunities for automotive brands to showcase their values, heritage, and innovation and create emotional connections with their customers. Incorporating user-generated content, customer testimonials, and behind-the-scenes footage can help humanize the brand and create a more authentic connection with the audience. 

    Virtual and Augmented Reality

    VR and AR technologies provide interactive demonstrations of various features and customization options. They even allow customers to simulate driving experiences, giving them a comprehensive understanding and connection with the brand. These cutting-edge technologies enable customers to experience the car’s design, performance, and features more engaging and compellingly than traditional methods, making it an unforgettable and satisfying experience.

    Global Automotive Market Share in 2023, by Brand
    Global Automotive Market Share in 2023, by Brand

    Mobile Apps

    In today’s fast-paced world, mobile applications have become essential for businesses to stay connected with their customers. Such apps can significantly enhance customer engagement and satisfaction by providing easy access to critical services and information.

    They can offer vehicle customization tools, service scheduling, maintenance reminders, and real-time updates on new models or promotions. With these features, customers can easily personalize their vehicles, schedule appointments, and keep track of upcoming maintenance requirements. Such convenience fosters customer loyalty and encourages repeat business.

    Moreover, integrating features like augmented reality overlays for in-depth vehicle exploration or gamification elements for interactive experiences can further enhance user engagement and brand affinity.

    Data Analytics

    Data analytics tools have become an indispensable asset for businesses. By leveraging these tools, your company can gain valuable insights into customer preferences, behaviors, and market trends to help you stay ahead of the competition.

    Data analytics allows businesses to analyze data from various sources, such as website traffic, social media interactions, and customer feedback. By doing so, companies can comprehensively understand their target audience and evolving needs. With this knowledge, automotive businesses can tailor their marketing efforts, personalize communications, and deliver targeted promotions that resonate with specific customer segments. It also enables companies to measure the effectiveness of marketing campaigns, optimize strategies in real time, and identify opportunities for innovation and growth.

    Customer Relationship Management Systems

    For automotive businesses to effectively manage and nurture customer relationships throughout the entire lifecycle, implementing robust customer relationship management (CRM) systems is crucial. These systems capture and store valuable data on customer interactions, purchase history, preferences, and feedback, allowing companies to gain comprehensive insights into each customer’s profile and behavior. By leveraging this data, you can personalize communications, offers, and services to cater to individual preferences and needs, enhancing customer satisfaction and loyalty.

    Personalized email campaigns, targeted promotions, and follow-up communications tailored to specific customer segments can be facilitated by CRM systems based on their purchase history or preferences. Customers can receive offers, discounts, and recommendations more relevant to their interests, resulting in higher engagement and conversion rates. Additionally, CRM systems enable your businesses to track customer feedback and complaints, allowing them to identify areas of improvement and address issues promptly, thus enhancing customer satisfaction and loyalty.

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    Loyalty Programs

    Cultivating brand loyalty is crucial for the success of any business, and one effective way to achieve this is by rewarding loyal customers with incentives and perks. By providing rewards such as discounts, special offers, priority service, and VIP experiences, businesses can incentivize their customers to choose their brand for future purchases and recommendations.

    You can offer rewards that appeal to their customers’ preferences and lifestyles, such as complimentary car washes, oil changes, or tire rotations. Companies can also provide personalized rewards and recognition for loyal customers, such as access to exclusive events or customized offers based on their previous purchases.

    Companies can strengthen relationships, increase customer retention, and foster brand advocacy by rewarding loyal customers. Loyal customers are likelier to promote a brand to their friends and family, bringing in new business and driving growth. By investing in a robust loyalty program, companies can build a loyal customer base, enhance their reputation, and ultimately drive long-term success.

    Referral Marketing

    In the automotive industry, word of mouth remains an important tool despite the emergence of digital marketing. When making purchasing decisions and forming brand perceptions, consumers tend to rely heavily on the opinions and experiences of their peers. This is where referral marketing comes in. You can encourage satisfied customers to advocate for your brand and refer others by providing rewards or discounts for successful referrals. Referral programs foster customer loyalty and expand the customer base through trusted recommendations. They have proven to be an effective way to tap into the power of word of mouth and generate new business opportunities.

    Trade-in Incentives on Vehicle Purchases

    Offering trade-in credits to incentivize vehicle purchases is a strategic move that can boost sales and increase customer interest in automotive businesses. This practice involves providing competitive trade-in values for older vehicles, simplifying the buying process for customers, while promoting customer satisfaction and loyalty.

    Trade-in incentives are a powerful marketing tool, particularly for budget-conscious consumers seeking to save money. By offering trade-in credits, your business can set itself apart from its competitors and appeal to customers searching for the best value for their money.

    Pop-Up Showrooms

    A successful marketing strategy for auto companies is to create pop-up showrooms in non-traditional locations. These pop-up experiences can be set up in high-traffic areas such as shopping malls, airports, or popular tourist destinations. This allows you to reach a wider audience and uniquely engage with potential customers.

    They offer interactive displays, product demonstrations, and special promotions to make these pop-up showrooms more attractive. Showcase your latest models and allow customers to take a virtual tour or test drive the vehicles. You can also provide interactive displays that showcase the features and benefits of your cars and offer product demonstrations that highlight the vehicles’ technology, safety features, and performance.

    Car Experience Packages

    Offer exotic car experience packages that allow customers to rent or drive high-performance vehicles for a day or weekend getaway. You can also partner with luxury hotels, resorts, or travel agencies to create all-inclusive packages that combine thrilling driving experiences with premium accommodations and exclusive amenities. This allows you to cater to an affluent clientele seeking unforgettable adventures and luxury lifestyle experiences.

    Conclusion 

    The automotive industry is a highly competitive landscape where companies must be innovative and creative in their marketing strategies to attract and retain customers. With the increasing number of players in the market, standing out and capturing consumers’ attention has become more challenging than ever. Therefore, businesses in the automotive industry must adopt marketing approaches that resonate with their target audience and effectively communicate their brand value. The automotive industry offers many opportunities to engage with customers and build brand loyalty, from social media campaigns to experiential events. By embracing innovation in different marketing avenues, you can create a unique and memorable brand experience for your customers.

    FAQs

    What is Search Engine Optimization?

    Search engine optimization (SEO) is crucial in automotive businesses to improve website visibility on search engine results pages (SERPs). By implementing technical SEO strategies, such as optimizing site speed, improving mobile responsiveness, and enhancing website architecture, companies can enhance user experience and search engine rankings.

    How does having pop-up showrooms help the automotive business to grow?

    A successful marketing strategy for auto companies is to create pop-up showrooms in non-traditional locations. These pop-up experiences can be set up in high-traffic areas such as shopping malls, airports, or popular tourist destinations. This allows you to reach a wider audience and uniquely engage with potential customers.

    Which automotive brand had the maximum market share in 2023?

    Toyota had the maximum market share of around 10.7% in the year 2023.

  • Aerobotics: Optimizing Crop Performance with Data Analytics

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Aerobotics.

    As the global population reaches 7.9 billion in November 2022 and is projected to reach 9.8 billion by 2050, food security has become one of the major concerns across the world. With the scarcity of resources, there is a need to leverage advanced technology in agricultural practices to expand agricultural outputs.

    It has been reported that with emerging agritech startups, the global agrotechnology market is estimated to grow at a CAGR of 12.1% during 2020-2027. Since agriculture remains the main source of livelihood for a huge proportion of people, its crucial to address agricultural challenges.

    Aerobotics is an agritech company set up for helping farmers improve their crop performance and production with AI-driven data analytics. Going through this article, you will know important details of the company- its founders, startup story, services, funding, growth, and more.

    Aerobotics – Company Highlights

    Company Name Aerobotics
    Headquarters Cape Town, Western Cape, Africa
    Primary Industry Agrotechnology
    Founders James Paterson and Benji Meltzer
    Founded In 2014
    Website Aerobotics.com

    Aerobotics – About
    Aerobotics – Founders and Team
    Aerobotics – Startup Story
    Aerobotics – Mission and Vision
    Aerobotics – Products and Services
    Aerobotics – Business Model
    Aerobotics – Funding and Investors
    Aerobotics – Patents and Trademarks
    Aerobotics – Growth
    Aerobotics – Awards and Achievements
    Aerobotics – Competitors
    Aerobotics – Future Plans

    Aerobotics – About

    Aerobotics is a data analytics South Africa-based company that uses aerial imagery and machine learning algorithms for detecting pests and diseases in tree crops and optimizing crop performance for farmers worldwide. The company makes it possible for farmers to interact with this valuable data through its web and mobile applications.

    It has two main offices in Africa and the United States along with Sales Managers working remotely and spending their day on the ground with its growers across the world. Moreover, the company has been able to help farmers manage more than 65 million trees with clients in 18 countries, including America, Africa, Australia, Spain, and Europe.

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    Aerobotics – Founders and Team

    James Paterson and Benji Meltzer are co-founders of the company.

    James Paterson and Benji Meltzer - Co-founders, Aerobotics
    James Paterson and Benji Meltzer – Co-founders, Aerobotics

    James Paterson

    Along with the co-founder, James Paterson is the CEO of Aerobotics. He completed his Master’s in MSc, Aerospace, Aeronautical, and Astronautical/Space Engineering from the Massachusetts Institute of Technology.

    Benji Meltzer

    Benji Meltzer is a co-founder and CTO of Aerobotics. He graduated from Imperial College London with a degree in MSc, Biomedical/Medical Engineering – Neurotechnology Specialization. He has also held the role of Business Analyst at The Cyest Corporation and Operations and Logistics Manager at Uber.

    The size of the company’s team today is over 80 people, ranging from agronomists, engineers, creatives, product developers, and customer service experts.

    Aerobotics – Startup Story

    James Paterson grew up on a farm located outside of Cape Town and there he learned the challenges faced by his family and community of growers. After years, he met Benji Meltzer and they both decided to see how their combined skills can be used in aeronautics, machine learning, and aerial imagery to solve crop-related problems. They took drones and flew them on James’ family farm.

    Soon, they were able to validate that artificial intelligence could be used to process aerial imagery and identify problems invisible to the farmers. Aerobotics was established as an agritech startup in 2014. They generated insights for more than 100 million trees to help growers, insurers, and investors improve their production and profitability.

    Aerobotics – Mission and Vision

    The vision and mission of Aerobotics are to provide intelligent tools for feeding the world.

    Aerobotics – Products and Services

    The company is known for offering two primary solutions – Farm and Insure. It offers a Tree Insights service that supports citrus, pome, stone, berries, grapes, nuts, olives, subtropical fruit, and pomegranates.

    Moreover, it offers traditional crop insurance, precision crop insurance, detailed acre analysis, and optimal premiums through Insure solution. Aerobotics has developed two apps named Aeroview Scout and Aeroview InField.

    Welcome to Aeroview: Getting Started

    Aerobotics – Business Model

    Aerobotics uses a combination of drone and satellite imagery for providing its customers with valuable insights into their farms. The imagery is further uploaded onto servers and then data analysis is conducted. With the help of data procured by the company, farmers can identify underperforming areas, including nutrient deficiencies, pest infestations, and irrigation problems, and also monitor the progression of the season.

    Moreover, its advanced tree-counting technology aids farmers to know the plan count per block, per crop, and per cultivator. The company delivers customers’ Tree Insights within 4 to 7 days for serviced flights after their data has been flown and 3 to 7 days for self-serviced flights when the upload is completed.

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    Aerobotics – Funding and Investors

    Aerobotics has undertaken 7 funding rounds. The latest funding round- ‘Series B’ took place on December 11, 2020. Currently, it’s supported by 17 investors with 6 as lead investors, including FMO, Cathay Innovation, Naspers, BossaNova Investimentos, and Endeavor.

    Date Round Number of Investors Money Raised Lead Investor
    December 11, 2020 Series B 7 $13.5 million Naspers Foundry
    May 20, 2020 Venture Round 1 $5.5 million Naspers Foundry
    February 27, 2019 Series A 1 $1.5 million Paper Plane Ventures
    July 18, 2018 Series A 4 $2 million Nedbank
    November 29, 2017 Non-Equity, Assistance 1 $50K Google Launchpad Accelerator
    August 1, 2017 Seed Round 3 $42K 4Di Capital, Savannah Fund
    April 26, 2017 Pre Seed Round 2 $15K –

    Aerobotics – Patents and Trademarks

    The intellectual property of Aerobotics comprises 4 registered patents primarily in the category of ‘Computing’ and ‘Calculating.’

    Aerobotics – Growth

    The estimated annual revenue of the company in 2022 is $12.9 million per year ($145,000 per employee). Moreover, the employee count increased by 3%, and monthly web visits growth grew by 18.48%.

    Aerobotics – Awards and Achievements

    In the last 2 years, Aerobotics successfully captured 20% of South Africa’s citrus market and 40% of its macadamia market in the last six months. In addition, the company has received multiple industry-related prestigious awards. A few major achievements are:

    • Selected as one of 24 startups to be part of Google’s Launchpad Accelerator in 2018
    • Won AfricArea VivaTech Challenge
    • President Macron Tech Award
    • Innovator of the Year Award at the All Africa Business Leader Awards

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    Aerobotics – Competitors

    The company ranks 1st among its 364 competitors and some of these include:

    • AUS
    • SeeTree
    • Marut Drones
    • Sentera
    • StructureIt
    • Realm Digital

    Aerobotics – Future Plans

    The main plan of the company is to develop diagnostic functions.

    FAQs

    Who is the CEO of Aerobotics?

    James Paterson is the Co-Founder and CEO at Aerobotics.

    What does Aerobotics do?

    Aerobotics is an agritech company set up for helping farmers improve their crop performance and production with AI-driven data analytics.

    Who are the competitors of Aerobotics?

    Competitors of Aerobotics include:

    • AUS
    • SeeTree
    • Marut Drones
    • Sentera
    • StructureIt
    • Realm Digital

  • Top 10 Analytics Companies in India

    ‌‌In today’s time, almost every organization across the world uses digitization and data analytics for making decisions and processes. Any major decision that requires in-depth research and data collection is done by digital platforms that analyze all such gathered data and help you make a beneficiary decision.

    As digitalization is taking over the world, businesses are moving towards big data and data science that work on improving their efficiency through business analytics solutions. This has increased the demand for business analytics in the industry.

    There are tons of business analytics companies in India that work on providing good reporting solutions at reasonable prices that are easy to use, implement, and organize. And the ease with which these business analytics functions operate makes them more popular in the industry.

    And that’s what we are discussing in this article: Top 10 Analytics companies in India. So, let’s get started!

    Accenture Analytics
    Gramener
    Fractal Analytics
    Tiger Analytics
    Hyperlink InfoSystem
    Mu Sigma Analytics
    Absolutdata
    Cartesian Consulting
    SIBIA Analytics
    LatentView Analytics

    How to Start Your Own Analytics Startup?

    Accenture Analytics

    Startup Name Accenture Analytics
    Founded 1989
    Founder Clarence DeLany
    Headquarters Dublin, Ireland

    Accenture Analytics - Top Analytics Company in India
    Accenture Analytics – Top Analytics Company in India

    Being a part of the tech giant Accenture, Accenture Analytics provides business analytics and business intelligence solutions. It is quite famous in the market because of its strong backing of artificial intelligence and machine learning.  

    Here, you get the chance to learn and work on data-driven solutions from data analysts along with data sensors and third-party searches. Plus,  it’s a great place to work where you get the chance to be a part of a network of more than 1800 data scientists and analysts and work in Accenture Labs and Innovations centres.

    Some of the important services provided by the company include:

    • Provides AI Solutions for your business.
    • Helps accelerate cloud data adoption
    • Offers analytics, and natural language processing services.

    Gramener

    Startup Name Gramener
    Founded 2010
    Founders Anand S, J. Ramachandran, Ganes Kesari, Mayank Kapur, Naveen Gattu, Ravinder Ireddy, Vengatesh C R
    Headquarters Princeton, New Jersey, USA

    Gramener - Top Analytics Company in India
    Gramener – Top Analytics Company in India

    ‌‌Gramener is widely known as one of the most promising startups of the year 2013. Today, the company is counted among the top data analytics companies in India.

    ‌‌Gramener functions by turning the data into minimalized dashboards that will help in stimulating business problem-solving visually. The main design is inspired by cognitive research that makes it super easy for the system to detect important messages and notifications.

    The best service that Gramener provides are:

    • Transforms data into concise dashboards, making your business problems and solutions appear obvious.
    • Its AI-driven anonymization solution helps you to submit CSR documents 86% faster than usual.
    • Helps optimise time spent on legal document review with its Smart AI solutions.

    Fractal Analytics

    Startup Name Fractal Analytics
    Founded 2000
    Founders Ramakrishna Reddy, Pranay Agrawal, Srikanth Velamakanni
    Headquarters New York, United States

    Fractal Analytics - Top Analytics Company in India
    Fractal Analytics – Top Analytics Company in India

    ‌‌Fractal Analytics is a company that specializes in more than 40 niche services in different industries like healthcare, BFSI, hospitality, technology, and retail. It provides quick, smart, accurate, and innovative business analytics solutions and decisions.

    Their top services include:

    • Text analytics,
    • Forecasting solutions,
    • Image and video analytics, and
    • Advanced artificial intelligence solution

    ‌‌Along with these, the company also serves in the supply chain, customer experience, and behavioural science.

    Tiger Analytics

    Startup Name Tiger Analytics
    Founded 2011
    Founders Mahesh Kumar
    Headquarters Santa Clara, California, USA

    Tiger Analytics - Top Analytics Company in India
    Tiger Analytics – Top Analytics Company in India

    ‌‌The next in the line is Tiger Analytics, which has served over five hundred companies with its promising data science and engineering services. The company specializes in:

    • Marketing Analytics
    • Risk analytics
    • Operations and planning analytics
    • Customer analytics

    Additionally, they also help to set up the KPI reporting and dashboard that comes in the need of alerting and following predefined performance indicators. With structures and an iterative approach, Tiger Analytics facilitates insight discovery that helps in discovering relevant interest patterns in the data with both tabular as well as visual analysis.

    Plus, Tiger Analytics is counted among the best business analytics companies with their work environment and salary packages.

    Startup Name Hyperlink InfoSystem
    Founded 2011
    Founders Harnil Oza
    Headquarters Ahmedabad, Gujarat, India

    Hyperlink InfoSystem - Top Analytics Company in India
    Hyperlink InfoSystem – Top Analytics Company in India

    Another popular name in data analytics is Hyperlink InfoSystem, which allows organizations to execute and conceptualize a well-rounded data program. The company has an incredible team of data scientists, developers, and analysts along with a great set of tools and infrastructure that provides organizations with promising business analytics solutions.

    The best service that Hyperlink InfoSystem provides are:

    • Transformation of complicated data into well-organized reports, dashboards and visualization with the help of big data analytic services.
    • Helps in gaining more insights into the organizations.

    Mu Sigma Analytics

    Startup Name Mu Sigma
    Founded 2004
    Founders Dhiraj Rajaram
    Headquarters Chicago, Illinois

    Mu Sigma Analytics - Top Analytics Company in India
    Mu Sigma Analytics – Top Analytics Company in India

    Being one of the most prominent business analytics and data science companies, Mu Sigma Analytics provides businesses with accurate data analytics solutions and enhances their decision-making strategy. They specialize in providing:

    • Marketing analytics,
    • Optimization and risk analytics,
    • Demand analytics, and
    • Network planning

    Moreover, Mu Sigma Analytics uses the software of ‘Art of Program Solving’ that helps in boosting SaaS performance. The company is remarkable with its services that help organizations to scale data analytics solutions, mapping and operationalisation.

    Absolutdata

    Startup Name Absolutdata
    Founded 2001
    Founders Anil Kaul, Suhale Kapoor
    Headquarters Almeda, California, USA

    Absolutdata - Top Analytics Company in India
    Absolutdata – Top Analytics Company in India

    With the direction to revolutionize the conventional analytical system and bring in an innovative technology-based solution of diagnostic methodology, advanced analytics, merging technology, and complex data.

    Some of the top services provided by Absolutdata are:

    • Top-level class analytics services for both customers as well as marketing analytics.
    • Predicting marketing initiatives and deciding what will result in a competitive advantage for their customers.
    • Helps in the services of customer acquisition analytics, customer engagement strategies and lifetime value modelling of customers.

    Cartesian Consulting

    Startup Name Cartesian Consulting
    Founded 2009
    Founders Sandeep Mittal
    Headquarters Mumbai, India

    Cartesian Consulting - Top Analytics Company in India
    Cartesian Consulting – Top Analytics Company in India

    Cartesian Consulting is counted among the most prominent business analytics companies in India that provide remarkable results. It has one of the most advanced built labs that focus on promising data analytics and solutions with the help of artificial intelligence and machine learning.

    The top services that Cartesian Consulting provides are:

    • Customer analytics,
    • Pricing and Margin optimization,
    • Digital analytics,
    • Mix modelling, and
    • Marketing Analytics

    ‌‌The company is famous for offering an incredible combination of marketing and analytical consideration.

    SIBIA Analytics

    Startup Name SIBIA Analytics
    Founded 2014
    Founders Angshuman Bhattacharya, Krishna V Iyer
    Headquarters Kolkata, West Bengal, India

    SIBIA Analytics - Top Analytics Company in India
    SIBIA Analytics – Top Analytics Company in India

    ‌‌SIBIA Analytics is famous for using cutting-edge technology and state-of-art predictive models for providing visionary analytics solutions. The company provides various services:

    • Analytics insights generation,
    • Expert analytics service and advisory,
    • Predictive dashboards,
    • Real-time data management and analysis, and
    • Web-hosted analytics reports

    ‌‌Being an analytics service and consulting company, SIBIA Analytics provides analytics-driven marketing investment consultancy, social media marketing consultancy, and many more.

    LatentView Analytics

    Startup Name LatentView Analytics
    Founded 2006
    Founders Venkat Viswanathan
    Headquarters Chennai, Tamil Nadu, India

    Latent View - Top Analytics Company in India
    Latent View – Top Analytics Company in India

    Being the winner of Analytics Solution Provider of the year 2015, Latent View was established in 2006 in New Jersey San Jose.

    It has a distinguished partnership with educational institutions such as Chennai Mathematical Institute and IIT Madras for conducting advanced levels of research programs in data analytics and mathematical modeling.

    The top services offered by Latent View are:

    • Business Analytics
    • Consulting Services
    • Data Engineering
    • Digital Solutions

    Conclusion

    In conclusion, we can say that today there is a high demand for data analytics solutions and decision-enabling processes for businesses. Because of this, data analytic companies are growing on a broad scale. These help in solving all the business analytics problems with the help of big data gathered from the company, along with the decision-making process of companies to enhance their growth. These above-mentioned companies are counted among the top data analytics companies on a global scale.

    FAQs

    What is Analytics?

    The systematic analysis of data or statistics is called Analytics.

    Why do companies need analytics?

    In a data-driven world, Companies need analytics to address customer needs and study data to predict future trends.

    What are some of the top-rated analytics companies in India?

    Accenture Analytics, Tiger Analytics, Absolutdata, Mu Sigma Analytics, etc.

  • The Future Of D2C Industry – Trends Lean Towards Data Analytics and Research

    The article is contributed by Shashank Jain, Co-founder, Strawfit (Bourgeon Foods LLP)

    Owing to a decade of technological advancement and the last few years of the pandemic, there has been a fundamental change in the way businesses and customers engage with each other. After the jolt that the traditional retail sector faced, there’s a rise in India’s currently growing direct-to-consumer phase, with D2C brands thriving as online channels have become the go-to destinations for almost every consumer. For those still struggling with the concept, Direct-to-Consumer, or D2C, is an emerging business model of a customised shopping experience where the product is provided directly to the customer by a business, bypassing any sort of middleman in between, hence being cost-efficient.

    With an estimated 700-800 D2C brands valued at over USD 100 billion by 2025, India is expected to be a hotspot for startups. A plethora of emerging service providers in India indicates the total addressable D2C market growth by over 15 times from 2015 to 2025. According to research by Statista, this total addressable market was valued at 33.1 billion U.S. dollars in 2020, which by 2025 was forecasted to grow almost threefold, making India a hotspot for startups. Currently, the segments that are growing at an ever-increasing speed in the Indian D2C market include consumer electronics and FMCG, with an expected worth of USD 43.2 billion and USD 30.8 billion, respectively, by 2025.

    The popularity of the D2C industry is booming and will continue to expand. To increase buyer-seller interaction, making purchasing more engaging, pleasurable, and long-term, brands in this space leverage certain market trends.

    Some of these trends that we recommend entrepreneurs in their operations are:

    ● Sustainable Manufacturing: Consumers are increasingly sceptical of brands that generate revenue through unethical business practices. Brands that are transparent about their business practices, from sourcing raw materials to manufacturing and supplying, generate more goodwill. Transparency creates trust, and people are more likely to buy from brands they trust. Brands that fail to build sustainability into their business models risk becoming less relevant to this new generation of consumers.

    ● Data Analytics: Until recently, brands had little access to customer data beyond surveys or third-party data. D2C enables brands to understand customers and their demands like never before, thanks to their continual personal connection with their customers through their experiences or surveys. Brands have realised that customer data is a powerful instrument that, when combined with analytics and technology, can be utilised to provide personalised experiences for customers.

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    ● Leveraging Social Media: Social networking is a strong tool for new businesses. Platforms like Facebook, Instagram, and Twitter can assist you in reaching an untapped worldwide audience and assist in developing a brand image in the market with existing competitors. Influencers have a strong and tailored hold on specific audiences, making them one of the newest and most powerful marketing tools. A product like a milk flavouring straw for kids, for example, can’t be directly promoted to them and is instead marketed to mommy bloggers and health bloggers. More than just following these trends, it takes a lot of work to create a solid revenue model for your business. Running a business at any stage of development is not easy. For this, it is essential to have proper planning. Here are some of the key takeaways that we believe can help these entrepreneurs make more informed decisions and develop more refined products, especially in the early stages of a business.

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    ● Bring forward a solution: Consumers are smart these days, searching for products that solve their current problems. The most common reason for a startup’s failure is a lack of market demand. You have a market need if your product solves an unpleasant, common, and repeatable problem for a large number of people. If not, then it can be easily overlooked by the customers.

    ● Focus on the product: The product you create is what makes up the face value of your brand and it’s a crucial task to make your product stand out in the market. Your main focus should be to at least give your product a competitive edge over the current competitors, so it seems like a convenient and better choice.

    ● Detailed Research: Before starting a business, thorough market research is essential. You have to research current trends, learn about the product, and understand its potential market and what your customers need. It also allows you to visualise your competition by telling you what other products and services like yours are available, customer reactions to them, their prices; etc.

    ● Financial Modelling: Managing monetary resources can be a tricky part that needs close attention. It is essential to have a well-developed financial model. From funding operations to having precise financial projections for the next few years, having a robust financial model is crucial for a business to grow. Don’t mind taking professional guidance to help you out with these things to avoid any major setback to your business.

    ● Keep trying and learning: Starting a business requires being inspired, motivated and willing to take risks. While every successful entrepreneur makes many mistakes, that doesn’t stop them from experimenting with their concepts and learning from their own and others’ mistakes. With that said, care also needs to be taken so that there is no undue waste of resources due to this experimenting.

    Conclusion

    With more people choosing to be independent buyers due to fading technological barriers, we believe that D2C is here to stay. It is an exciting time for entrepreneurs in the country to enter the market, especially with the boom in the startup culture. The times demand that entrepreneurs rethink how they interact with customers and their relationships with them. If played well, D2C can be the most powerful weapon a retail-based entrepreneur can hold.

  • How Do Companies Use Mobile Analytics to Improve Their App?

    Seventy percent of screen time is devoted to smartphones. A large percentage of this time is spent on apps. Such tremendous interest is fantastic news for you as an investor in the technological market. Simultaneously, the mobile app industry is quite crowded. If there’s one app for an issue, there’s probably another (or ten) available.

    How can you remain above the curve while every application in the industry claims to be the next great thing? What strategies do you employ to ensure your software is unique? That’s when mobile analytics come into play.

    What Is Mobile App Analytics?
    Types of Mobile Analytics
    Mobile Analytics versus Standard Web Analytics
    Different Ways Mobile Analytics Is Used by Multiple Departments in a Company
    What Is the Most Effective Technique to Obtain Analytics for Applications?
    Is Google Analytics Compatible With Mobile Apps?
    Best Mobile Analytics Tools

    What Is Mobile App Analytics?

    The collection and assessment of data – the data that makes you learn your customers’ behaviour and how they engage with your app – is called mobile analytics.

    This unlocks a slew of options, such as gaining information about the number of converts and customers, as well as a better understanding of your consumers’ experience within your app.

    Ultimately, it clarifies the objectives of users–do they want to purchase stuff? Is it merely for the purpose of obtaining data? Or are they simply browsing?

    Types of Mobile Analytics

    There are various forms of mobile analytics, each one improving your app in a unique way. To make the most of these mobile analytics sorts, keep in mind your company’s demands and objectives.

    Mobile Advertising Analytics

    You can track the efficacy of your promotional activities using mobile advertisements or marketing analytics.

    App Monetization Analytics

    App monetization analytics can help you learn more about your consumers’ app purchases. With this data, you may devise tactics to increase the profitability of your app.

    In-App Engagement Analytics

    In-app engagement analytics allows you to monitor user behaviour within the app. Learning how your app’s customers engage with it is a great method to constantly improve.

    App Store Analytics

    App store metrics can be accessed via app stores or a 3rd party solution. You may track optimization metrics like:

    • App download and installations with this form of analytics.
    • Rating
    • Earnings
    • Systems
    • Venues

    You may compare your application to your rivals in app stores by employing a 3rd party analytics tools.

    Performance Analytics

    Performance analytics is critical for determining the efficiency of your app. Many consumers will uninstall your app if it doesn’t function properly. You must evaluate all potential permutations of devices, OS, and other aspects to fully comprehend your app’s functionality.

    Mobile Analytics versus Standard Web Analytics

    Let’s look at the differences between mobile analytics and standard web analytics now. On portals, web analytics gather user information. For using web analytics, you must include a JavaScript code snippet in your site’s HTML source code. It’ll then begin collecting info and utilizing cookies to discover web traffic. Web analytics tools keep records of both desktop and mobile visitors’ info.

    Mobile analytics is for smartphone and tablet applications. It tracks data via SDKs rather than prefetching, and customers are identified by their gadget or OS ID. Remember that each OS has its own SDK.

    Moreover, unlike conventional analytics, mobile analytics excludes info from search engines because consumers access apps through their phones rather than through search engines. If your app connects with other apps, certain mobile analytics systems also help track inter-app interoperability. Also, because these elements impact your app, app analytics gives insight into consumers’ devices. Web designers should try and ensure their designs are attuned.

    Different Ways Mobile Analytics Is Used by Multiple Departments in a Company

    To collect data, analytics solutions are frequently connected with organisations’ native applications. It ensures that the time and work put into designing the app does not go in vain. Also, it tells you where your customers are drifting off and what hurdles they’re hitting during the onboarding.

    When it pertains to refining and optimising the UX, the ideas gleaned from analytics data are immediately relevant for various teams within the firm.

    Marketing

    A market study is done using mobile analytics. It allows firms to monitor and assess the efficacy of their marketing efforts, as well as determine which platform is the most effective. This aids in the proper management of your marketing initiatives.

    UX/UI

    Heatmaps and session replay aid UX professionals in focusing primarily on the majority of your app’s user-interacted sections. Heatmap is a data visualisation tool that displays how your smartphone users engage with the UI by clicking, tapping, scrolling, etc.

    Heatmaps
    Heatmaps 

    Session replay recreates the user’s experience in the format of replay clips and accentuates the user’s full touch engagements. This study enables them to carefully position CTAs, improve navigation, and utilise screen features to provide a streamlined experience.

    You may delve deeper into a whole set of users by integrating session replays and conversion funnels and monitoring the deviation and true customer behaviour.

    Product

    A/B testing allows product managers to assess their customers by dividing them into 2 (or more) sets and observing how each variation influences their behaviour. Product managers can use tools like usage monitoring to uncover trends that will assist them to make decisions as they make modifications and send out fixes.

    After taking recourse, product managers must ensure that it has the desired effect. When making judgments, they consider conversion rates, the most frequently utilized screens, app versions, devices, and OS.

    Establishing funnels for certain user groups is an intriguing use case. Using session replays to see into the funnel lets product members discover why a certain customer took a specific function and where they were experiencing trouble. This assists in finding the precise setting of customer drop-offs and other prominent user resistance spots.

    Engineering

    App failures and ANR are two of the most common causes of customer dissatisfaction. Technical experts can employ heatmaps and session replay to monitor crucial usage patterns like anger taps, extended presses, quit touch, and inattentive touches, which signal displeasure.

    Heatmaps assist groups in visualising the stage at which customers become irritated. The mix of session replays and heatmaps reveals the list of steps that users take well before exiting the programme.

    Crash analytics paired with heatmaps enables you to rerun the user’s onscreen activity and discover what caused the crash. This takes away the ambiguity for tech personnel, allowing them to focus on tackling the issue without having to deal with already irritated users.

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    What Is the Most Effective Technique to Obtain Analytics for Applications?

    For that, you’ll need to use mobile app advanced analytics. Because each piece of equipment has its range of attributes, you choose something that suits your needs.

    These tools are typically simple to set up and utilise. All you have to do is include SDKs in the programme you wish to track. The programme will begin collecting data constantly so you can keep track of your app. You can quickly acquire meaningful information about user behaviour and the effectiveness of your app using mobile analytics services.

    Create a UX Map

    It depicts the consumer journey using your phone app from the start. You’ll learn which parameters to track and when users often discontinue using your application if you study their experiences. This way, you’ll be able to pinpoint exactly which phases of the user’s journey need to be improved in order to increase income.

    Use it at Each Stage

    Don’t delay until a problem occurs with your application to begin using analytics. It’ll be much simpler to spot and solve issues if you try integrating analytics for your application from the start.

    Determine the Variables You Ought to Monitor

    There seem to be a lot of variables to detect, and if you don’t figure out which ones are most vital to a company first, you’ll waste time and money on the ones that aren’t. As a result, ensure to outline your objectives and then select the appropriate measurements to achieve them.

    Evaluate Your App

    Ensure you check your app in a variety of scenarios to ensure that it meets the requirements. A/B testing is a wonderful way to figure out how to improve your app’s exchange rate.

    Use Tools

    The greatest method to learn how to optimise your app while improving efficiency is to utilize app analytics programs and tools. There are a plethora of mobile analytics systems to select from, so ensure you pick something that’s right for you. However, not every mobile analytics are same. There are several mobile analytics options available. UserExperior, Google’s Firebase, and others are instances of mobile analytics solutions that, while similar, are not exclusive and handle various challenges.

    Qualitative Analytics encompasses previously mentioned capabilities such as heatmaps and session replay and is probably highly recommended for every firm’s stack.

    Early investors of QA Solutions include Lenskart and ICICI Prudential Life Insurance, which have experienced a strong influence on their application service quality and customer loyalty. Replays of sessions and heatmaps are wholly accountable for a 95 percent reduction in service SLA and for repairing the disrupted UX.

    Is Google Analytics Compatible With Mobile Apps?

    Yes, you may utilise Google Analytics tools for phone analytics. Google Analytics for smartphone apps or Google Analytics for Firebase is the two possibilities. You may use services for gratis, but you’ll have to pay to get access to all of the services. It’s a free service provided by Google.

    For Mobile Apps

    You can monitor user behaviour on your portal and apps for free with Google Analytics. You must use Google Analytics SDK for Android or ios to configure analytics for the app.

    It can assist you in two steps:

    • Recognising the most successful lead streams
    • Segregating your app’s customers
    • Monitoring user engagements
    • Analyzing in-app purchase income
    • Analyzing user travel pathways

    Google Analytics gives the following info about your app:

    • Count of users and visits
    • Session duration
    • OS
    • Device forms
    • Users’ residence

    For Firebase

    It’s more than simply an analytics software; it’s also a framework for developing apps. Firebase uses events and variables to record user behaviour. It allows you to update on up to 500 different occurrences at once.

    This utility allows you to accomplish the following:

    • Recording user characteristics and events
    • Configuring unique events
    • Recording in-app purchasing data
    • Creating target markets
    • Seeing real-time user information

    Best Mobile Analytics Tools

    Rather than Google Analytics, you can utilise a variety of additional mobile analytics solutions. Most of them even have additional functionality that Google Analytics does not. They’re as follows:

    1. Countly

    Countly Dashboard
    Countly Dashboard

    It’s an app analytics solution that aids in the enhancement of the user experience. It helps to build unique events to track which activities have the greatest impact on your conversions and retention levels.

    Features

    • Push alerts
    • Crash analysis
    • User ids
    • In-app use metrics.

    2. Localytics

    Localytics Dasboard
    Localytics Dashboard

    It’s a mobile analytics tool that allows you to tailor your app ads in order to boost user experience. This tool aids in attaining better knowledge of your app’s customers so that you can urge them to continue using it.

    Features

    • Funnel analysis
    • Push alerts
    • Event monitoring
    • Retentions monitoring

    3. Adjust

    Adjust Dashboard
    Adjust Dashboard

    It’s a mobile app analytics tool that allows you to analyse how people interact with your app. You’ll be capable of making better marketing decisions and driving profits with this tool.

    Features

    • Funnel analysis
    • Retention monitoring
    • Revenue monitoring
    • Event monitoring

    Conclusion

    When it comes to creating a product that catches the eye, there are a few things to keep in mind. You’ll need a 360-degree view of your app. This ensures that your customer base is committed and satisfied with your brand, and mobile analytics solutions are essential for this.

    FAQs

    What are companies that use mobile analytics?

    Adobe, Clicktale, Google, IBM, and InnoCraft are some of the companies that use mobile analytics.

    What is mobile data analytics?

    Mobile data analytics monitors customer behaviour and helps companies understand how customers are interacting with their apps.

    Why is mobile analytics important?

    Mobile analytics is important as it helps brands optimize their performance and improve their app.

  • Netflix Recommendation Engine – How Netflix uses Big data and Analytics to Recommend you your Favourite Shows

    Entertainment is probably as old as the era of humans itself. We have found out different ways of getting entertained. Some of the sources include dance, singing, playing but some of the most famous and widely accepted ways of entertainment are films, theatrics and movies.

    In this 21st century, as the internet penetrates every domain, it has not left the entertainment sector per se. It has boosted the domain to such heights that it is probably hard to go back to square one. The topmost entertainment provider in the world is Netflix. It uses technology to scale great heights and great revenues.

    There was an old film with dialogue where the protagonist says “A film works only when it has three elements to it, Entertainment, Entertainment and Entertainment”. Well, we as viewers might be tempted to say yes it is true but is it still the same in the twenty-first century? The answer may be a little more than just entertainment. It might include promotions, marketing and more. What more you ask? Big data, Artificial intelligence, machine learning.

    Netflix, the prime entertainment host, do it all to cater to your entertainment needs. We will dive deep to understand how Netflix uses its recommendation engine and how it has incorporated this super-tech to reach new heights.

    A little preface about Netflix
    Personalised Entertainment/Content on Netflix
    Data Analytics of Netflix
    The Recommendation Engine of Netflix
    Business Verticals of Netflix
    Some Facts about Netflix that might Interest you
    FAQ

    A little Preface about Netflix

    Netflix
    Netflix

    Netflix is a streaming service that offers a wide variety of movies, TV series, shows, anime, documentaries, and more. As mentioned, it is a streaming service, so it can be accessed on every possible device. You can stream Netflix via the official website, or its android or IOS app.

    You can tune into it instantly on the web at netflix.com from your personal computer or on any internet-connected device that offers the Netflix app, including smart TVs, smartphones, tablets, streaming media players and game consoles. It is a monthly subscribed service, which you have to redeem monthly.

    There is always something to watch on Netflix. So much so that it has a full library of entertainment. It is extensively built for the best experience in entertainment to its subscribers. That is why Netflix is the most famous streaming platform in the world.

    You might wonder that entertainment is top-notch on Netflix but there is one more thing that it pays huge attention to. The thing is not hideous but is often not much talked about. That one aspect is the library and the whole management of this extensively built personalised library of content.

    Netflix, for years, is able to provide personalised content recommendations to its each and every subscriber. How does it do that? What is the magic behind it? let us uncover that.

    Personalised Entertainment/Content on Netflix

    “If the Starbucks secret is a smile when you get your latte… ours is that the Web site adapts to the individual’s taste.” – Reed Hastings (CEO of Netflix)

    Over the course of the last few years, Netflix has become the favourite destination of people who want to binge on some entertainment films and shows. Netflix started as a humble DVD rental business and it later turned into something totally different as technology kicked in.

    DVD rental business
    DVD rental business 

    We can see the huge subscriber base of Netflix as proof of work and growth. One of the most crucial elements of this growth is personalised content. That crucial element is the underlying asset of the presence of Big Data and artificial intelligence.

    Netflix doesn’t just work in managing content, movies, TV shows and entertainment but it has a lot of other data to handle as well. It has user insights, their data and usage patterns and everything connected to them and of course ‘us’.

    The data management part is not easy at all, especially when you have to constantly change to adapt to your surroundings. Netflix does it so well, no wonder it uses Big data to manage and make sense of huge piles of useful data.

    “Where there is data smoke, there is business fire.” — Thomas Redman

    If we see the graph of Netflix’s memberships and subscriptions, we can see a beautiful upward direction to the moon. The reason is its personalised services and the best user interface that is available out in the whole world.

    Number of Subscribers of Netflix in Millions
    Number of Subscribers of Netflix

    The revenue of this streaming giant is also similar to that of its subscriber base. It has grown steeply and steadily. The reason is the efficiency undoubtedly.

    When it first started as a DVD rental service, it was a quite simple video provider. It used to use mails to provide DVD copies of the content. It was in 2010 when Netflix thought of rebranding and using more sophisticated technology as an aid. They began streaming online and the data that they were collecting grew many folds. This marks many years of anniversary for Netflix as a data-driven company. It has been data-driven even from its very inception.

    Their “Data Analytics’ team work very closely with decision-makers of the company. The data team has useful insights, metrics, predictions and analytics so that everyone can work efficiently. They have to work super closely with the product teams, content teams, studio and marketing teams and altogether with the business operations.

    With the data they collect, they have to perform context-rich analysis to provide insight into their business, partners and of course their subscribers or members. This also enriches the experience for Netflix.

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    Data Analytics of Netflix

    When you are dealing with huge amounts of data then efficient data management becomes the reason and a necessary condition for your success. At Netflix, data analytics is the backbone of every work that they do. It is the metric at which they measure their location. It is the basis to know where they are and essentially where they are going. This is where Netflix finds and experiments, it is also the place where they solve existing problems.

    Even from the DVD days, they are a data-driven company first and then anything else. From its inception, they have grown their data department to new heights every now and then.

    As Netflix grew, the need to manage data effectively and efficiently grew too. Every decision is fueled by the data behind it. If you are into any business in the world, you need data to do your best possible job. Netflix does it and it does it quite efficiently.

    Data Science and Engineering at Netflix is primarily and supremely is directed at improving various aspects of the streaming business. Among all the other roles, research applications span many areas including Netflix’s personalization algorithms, content valuation, and optimization for future streaming.

    To maximise the already big impact of Netflix’s research, they do not centralise research into a separate organisation. Instead, they do it within altogether other departments. They have many teams that pursue research in collaboration with business teams, engineering teams, and other researchers. This enables closer partnerships between researchers and the business and engineering in each and every area.

    In addition to that, research that applies to the same methodological area or business area is shared and highlighted in discussion and debate forums to strengthen the work and its impact.

    When we think about big data and Netflix, what comes to mind? More than often you would think that it has something to do with the content recommendation algorithm or the streaming to your personal device. Yes, you are right in most senses, these two topics are the main contributors for data research and analytics but there is more.

    They both are an integral part but there is more to the whole picture. So, further data is used to “make the experience even better than before”. Data has to do a lot with questions like “Which piece of content makes our customers or members most joyous” or “What are some of the areas in which Netflix can collaborate to provide 360-degree entertainment”.

    Data solves the problem of finding the right market fit for the product in any sort of market. Which in turn enhances the user experience of Netflix as a whole.

    The Recommendation Engine of Netflix

    As we discussed previously, data is fuel for Netflix’s smoothness and convenience. The motive is to constantly improve the predictions on how someone is going to react after watching a certain type of movie, genre and another basis. This helps in knowing about the customer preferences, which can be used in future for making better predictions.

    This is when their recommendation algorithm comes into the picture. Netflix has, over the years, designed an algorithm that can suggest recommendations to its users. It is called the Netflix recommendation Engine or NRE. it has been reported that 80% of Netflix viewer activity is driven by personalised recommendations from the engine. Which is a pretty good number for a streaming platform like Netflix. It also saves marketing costs for the streaming giant.

    In Netflix’s case, the NRE or the Netflix recommendation engine has some different factors of inputs. It collects data that will be the most relevant in the prediction of user behaviours. Some of the most commonly tracked inputs are as follows,

    1. The device used to stream on.
    2. The number of searches.
    3. If the show was paused or fast-forwarded.
    4. Whether the entire show/movie was completed watching.
    5. Whether the viewer gave the show or movie a thumbs up or thumbs down.
    6. Scenes that the user replayed.
    7. Time and date at user watched a show/movie.
    8. Profile information such as age, gender, location.

    These are some most used inputs that Netflix recommendation engines use. Moreover, of all the websites that use big data and other predicting technologies, Netflix does it the smoothest. It has been reported that 47% of North Americans prefer to use Netflix with an exclamatory 93 % retention basis. This marks proof of the efficient working of the Netflix model.

    Nevertheless, Netflix is not just winning because of its near-perfect prediction and recommendation technology but also good management. Let us know a little about the business verticals at the heart of this streaming giant.

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    Business Verticals of Netflix

    What you see is the content and recommendations, well stacked on Netflix, what you do not see is the work that goes behind curtains. There are business verticals/segments that work as a team to improve how we binge-watch content online. Let us read about them in brief words.

    Product

    Netflix Homepage
    Netflix Homepage

    Product is the actual product that the streaming giant is providing. It is the segment that deals with the Netflix app. The motive of this department or business segment is to deliver high-quality streaming, smooth user interface, best customer service. The product segment also has to ensure that the members get the right content recommendations at the right time.

    Content

    The content segment is the cream for the cake. At the heart of Netflix, it also is a content producing company. The content vertical is accountable and responsible for licensing and enabling shows and movies for Netflix. This department also works on all things that can be joyous to the public. Buying decisions at this and all other levels are done by this area of the business vertical.

    Membership

    Netflix Membership Pricing
    Netflix Membership Pricing

    Memberships are the very fuel with which Netflix works. Anything that can increase memberships or subscriptions are managed and promoted by this business vertical. This includes marketing, sign up prompts, pricing and even partnering with other companies for promotions. They manage and handle all the incomings and welcomings at the Netflix website and app.

    Studio

    Netflix Studio
    Netflix Studio

    A studio is a place where a piece of content is shot. Many of the content that Netflix produces is done in already set up studios. This is also a cost-saving or cutting method. This department works at planning, development, and all the pre and post-production activities for the content. Thus, they work closely with content verticals.

    Marketing

    Netflix Instagram Marketing
    Netflix Instagram Marketing

    This vertical is focused to spread awareness and promotions about the content that Netflix is producing. This is done through new or traditional media or a combination of both. You must have seen advertisements for Netflix exclusive movies and tv shows, this is the department behind those.

    Platform

    This is the team that ensures the efficient, secure and state of art use of technology tools to manage the whole working of the platform. The data analytics and engineering tools are managed here to provide personalised content to each and every member/subscriber.

    Some Facts about Netflix that might Interest you

    • Despite more competition, Netflix still has the largest subscriber count in 2020.
    • 60 million US adults have a Netflix subscription.
    • Netflix was originally called “Kibble”.
    • Netflix staffers think that you decide on a movie in two minutes.
    • The company is older than most users realise.
    • Netflix at its IPO sold its shares about 15 dollars, as its market grew, the share price went up to 350 dollars.
    • 41% of Netflix users are watching without paying thanks to password and account sharing.
    • Nearly two-thirds of US households now have Netflix.
    • Netflix was one of the first streaming services available as an app on different devices.
    • You’ll Soon be able to Stream Netflix in a Tesla.

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    Conclusion

    Data analytics is the fuel that powers Netflix. Netflix doesn’t just work in managing content, movies, TV shows and entertainment but it has a lot of other data to handle as well. There is no efficient way other than “Big data” to handle such enormous amounts of data efficiently.

    Netflix does it so well that we do not even notice that change. It cleverly posts content recommendations that are exactly matched with our likes. The data analytics at Netflix brings tailor-made and personalised content to each and every subscriber.

    This makes Netflix best not only on the content basis but also on the overall user experience. That is the sole reason why we see steep spikes in Netflix viewerships over the years.

    FAQ

    How accurate is the Netflix recommendation system?

    Netflix’s Recommendation Engine is so accurate that 80% of Netflix viewer activity is driven by personalised recommendations from the engine.

    How do I get better recommendations on Netflix?

    Whenever you watch a show on Netflix, you can give a thumbs up or thumbs down. Each time you give a show or film a thumbs up, Netflix will likely recommend similar content.

    Is Netflix recommendation supervised or unsupervised?

    Netflix recommendation engine is a supervised quality control algorithm.

  • Sapio Analytics: Artificially Intelligent Government Support Company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Sapio Analytics.

    Founded by former senior government officers, social entrepreneurs, and technology experts, Sapio Analytics aims to provide the most intelligent AI-powered policy-making solutions for government institutions across the world. Basically, Sapio helps government create and execute policies through decision support systems powered by artificial intelligence.

    Sapio Analytics is currently valued at 100 million USD and it targets to achieve a valuation of 1 billion USD by 2022. With more than 15 million citizens under its direct and deep impact, Sapio targets to directly impact 100 million more in a year.

    StartupTalky interviewed Mr. Ashwin Srivastava (CEO, Sapio Analytics) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how Sapio was conceptualized, its subsidiaries, business model, growth, future plans, and more.

    Sapio Analytics – Company Highlights

    Startup Name Sapio Analytics
    Founders Prashant Nikam, Ashwin Srivastava, Hardik Somani, Shripal Jain, Viral Vora, Arpit Palod
    CEO Ashwin Srivastava
    Headquarters Mumbai
    Founded 2019
    Industry Artificial Intelligence, Analytics
    Valuation 100 million USD (as of 2021)
    Website sapioanalytics.com

    Sapio Analytics – About and Vision
    Sapio Analytics – Market/Industry Details
    Sapio Analytics – Founders and Team
    Sapio Analytics – Idea & Inspiration
    Sapio Analytics – Product/Service
    Sapio Analytics – Subsidiaries & Acquisitions
    Sapio Analytics – Name, Tagline and Logo
    Sapio Analytics – Business Model & Revenue Model
    Sapio Analytics – Startup Launch
    Sapio Analytics – Challenges Faced
    Sapio Analytics – Growth & Statistics
    Sapio Analytics – Funding
    Sapio Analytics – Advisors/Mentors
    Sapio Analytics – Competitors
    Sapio Analytics – Recognitions/Achievements
    Sapio Analytics – Future Plans
    Sapio Analytics – FAQs

    What is Sapio Analytics

    Sapio Analytics – About and Vision

    Sapio Analytics provides an artificial intelligent government support system, to various governments, as well as tools to capture the voice of the citizens by providing them a plethora of solutions for their growth.

    Its long-term vision is to create a world where governments are driven by data and data is driven in real-time by the voice of the citizens. In the short term, the startup is working on transforming the lives of citizens by recommending and executing government policies through decision support systems powered by artificial intelligence.

    Sapio’s core belief is that dynamic data is powerful yet complex to understand, and hence new age mechanisms to collect data, analyze the same, and visualize the analyzed data, are needed for governments to function. If that starts happening, all problems of the world can be solved using decision support by AI.

    Sapio Analytics

    Sapio Analytics – Market/Industry Details

    Based on the budget data provided by the Government of India, 411 billion USD is targeted to be spent by the central government alone. Sapio’s market size is around 2% of the same, as decision-making can create an impact that saves costs from 2-10% and makes things much more efficient. Taking the budget of Africa and various other developing countries, the overall direct market size becomes more than 40 billion USD annually. And the startup is at the forefront of driving this today, expecting at least 50% of the market for it.

    In addition, part of the budget dedicated towards execution and share of revenue with the governments (part of the GDP increase done through us) make for a higher market size. With digitization becoming mainstream, the growth rate is unpredictably high.

    Sapio Analytics – Founders and Team

    Sapio’s founders are a combination of former senior government officers, social entrepreneurs, and technology experts. Prashant Nikam (former IRAS, former Director of Police, MHA), Ashwin Srivastava (serial entrepreneur with multiple multinational companies and successful exits), Hardik Somani (social entrepreneur), Shripal Jain (government entrepreneur), Viral Vora (construction, infrastructure, and transport expert), and Arpit Palod (IIT Bombay alumnus, data genius) form the core team of founders.

    Founding team of Sapio Analytics
    Sapio Analytics Founders

    The current company size is around 200 including various subsidiaries and interns working with the company. The size is constantly growing.

    “We believe in the concept of creating impact, with revenue being a byproduct of the same. With this mindset, we look for DNA of impact in everyone we hire. Besides the passion to create an impact, we also look for those who believe in Speed and those who demonstrate a passion for the causes they believe in” – says Ashwin Srivastava, CEO, Sapio Analytics.

    If someone has a desire to become a part of the history of this world, contributing to the creation of the world’s first artificially intelligent government, they can join Sapio Analytics!

    Sapio Analytics – Idea & Inspiration

    Through the founders’ close works with governments, they realized that there exists a significant gap between the use of data science and the government’s decision-making. Their aim was to fill this gap. Once they started filling this gap, the founders further realized the kind of impact decision-making through data analytics can bring. They saw the potential of economic transformation happening. The founders saw that healthcare, law enforcement, geopolitical relations, and every aspect of governance can be impacted sustainably through the use of artificial intelligence-driven by dynamic sources of citizen data.

    And the team also noticed how government departments working in silos are preventing the creation of intelligent decision-making.

    Having clearly seen the potential of something huge, thanks to the team’s in-depth understanding of government functioning and excellence in data science, they started talking to former government officers, people who have been at the top and played a critical role in driving India’s governance.

    “The response from them was mixed. There were some who believed that what we are doing has been in their minds for a long and yet they have been unable to do anything about it. Some offered to join us, as they could see us doing what they have always wanted to do. Some others felt what we were talking about was impractical due to red tape within governments at all levels. There were few who appreciated the wishful thinking but cautioned us against the challenges of creating a new market altogether” – says Ashwin Srivastava, CEO, Sapio Analytics.

    The founders were determined to create this new market and become its leader, effectively becoming the artificially intelligent shadow government support system, that everyone wanted to have.

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    Sapio Analytics – Product/Service

    The product works in 3 stages:

    1. Data Collection, where through a series of tools and innovations including the world’s first smart digital census, Sapio Analytics empathetically understand the needs of citizens on a real-time basis, empowering its artificial intelligence systems
    2. Data Analytics, where tools and products around analytics, powered with deep domain intelligence, gathered through the objectification of the brains of world leaders and domain experts, are used to derive intelligence out of the collected data
    3. Data Visualization, where special innovations are used to present data in formats that is understandable and acceptable by those who can benefit from the same

    There have been multiple small changes in the product throughout its journey, all evolution happening based on new data inputs that Sapio Analytics gets from citizens and governments.

    Today, Sapio Analytics has the following main divisions within its organization:

    1. Economic Growth Division: This focuses on increasing the GDP of a state/country, and involving both individual citizens and businesses in the process
    2. Local Administration Division: Hyperlocal analytics is its core expertise, and this division focuses on the same, working at all local governments’ level
    3. Law Enforcement and Intelligence Division: Helping law enforcement agencies, as well as intelligence agencies, use the power of digitization and artificial intelligence is the core goal of this division
    4. Smart Healthcare Division: Creating a new smart healthcare ecosystem, that works on hyperlocal analytics and operates through artificially intelligent support given to medical professionals, is what this division does.
    5. Heritage and Culture: Also known as the Heritage Restoration Division, Sapio Analytics is bringing back the glory of the ancient heritage and culture of any region in the modern world. This division is also closely tied up with the startup’s Geopolitical Division.

    Sapio Analytics – Subsidiaries & Acquisitions

    Besides running the above-mentioned divisions, there are a number of companies that partly owned subsidiaries or part of the group through control over the same:

    1. Sapio Parthiv Heritech (Private Limited): This subsidiary uses the power of its Heritage and Culture division and is focused on providing innovative beautification and advertisement options to outdoor real estate. It works closely with governments, local bodies, and advertisers, and is transforming the world of advertisement forever, through the use of smart beautification and intelligent communication
    2. Banking Correspondent Network (Public Limited): One of Sapio’s recent acquisitions (name undisclosed) gives it part control over the growth of a public company known for having a large banking correspondent network into a network of on-ground data collectors and consumer behavior drivers, in smaller towns and villages of the country. With 12 million citizens currently being directly impacted by this company, and at least 20 million more in the pipeline, this becomes an important tool in the startup’s plans of knowing the voice of citizens. Currently, this company provides financial transaction services, retail shop services, electronic shop services, entertainment services, and healthcare services, through its on-ground reach.
    3. Saksham Score (Private Limited): This is another subsidiary owned by Sapio Analytics, and is aimed at knowing every citizen of a developing country in a way that their trustworthiness in any skill or behavior they are supposed to display can be quantified. This becomes the future of any form of social or credit or employability rating.
    4. EV Jagat (LLP): When Sapio talks about transforming governments, one of the most critical changes in the world of transport driving the global economy cannot be ignored. Through EV Jagat, it is driving the EV Ecosystem in India.
    5. Sapio Prime Joint Venture (JV): Artificially Intelligent Surveillance of Critical Infrastructure around the world is provided through this JV.
    6. Sapio Quantum Joint Venture (JV): Sapio Analytics is creating India’s largest network of branded primary healthcare guidance centers India, with thousands of medical professionals on board with it.
    7. Sapio Bharat Incubation Center: India’s first incubation center for government technologies and citizen impact in the interiors of India
    8. Sapio Foundation: Sapio Analytics’ foundation is geared towards using the CSR budget of companies towards the achievement of core goals and vision of the leaders of India, establishing India’s significance in the world
    9. KGS Microsystems LLP: It is Sapio’s new acquisition that is now India’s largest Smart Digitization Company

    In addition to the above, Sapio Analytics also has a shareholding in Technology-enabled Insurance Aggregator InsureEfficient, and LC financing company LC Bidding. Both companies are transforming the space of financing and insurance in the interiors of India, with physical offices in 70+ locations. Other new subsidiaries, such as MSME Jagat, are in the process of creation.

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    Sapio stands for intelligence, and the startup derives intelligence out of data. This is how the team came up with the name. They wanted a name that could signify intelligence of data all around us and make us realize that we are missing the power of the same if we do not use them to create AI.

    Spaio Analytics
    Sapio Analytics Logo

    Sapio Analytics’ tagline – Impact, Influence, Improve – shows the startup’s desire to create an impact on the citizens, influence policies by the governments, and improve the lives of all of us creating a transformation in the world of governance.

    Sapio Analytics – Business Model & Revenue Model

    Sapio Analytics’ core business model lies in working with the governments and providing them solutions that can be used on a recurring basis, while also helping them earn more revenue and take a part of the same for it, as a reward for increasing the GDP.

    Sapio Analytics – Startup Launch

    The founding team started with their connections, people who they know, and people who trusted them based on the works that they had done in the past. The entire group of founders and senior leadership team comes from a background of strong connections and pedigree of success, which was used to get the first few customers.

    Once the startup had some governments on board, they got access to citizens through them, and then the cycle of getting more governments onboard was created.

    The large-scale growth happened with COVID-19. And it was not out of any desire to do any growth hacking or marketing.

    “When COVID-19 hit us, we decided to pause all our works for some time and give our lives to solving the problem using our technologies. Our team members did not sleep while we slogged trying to create an impact by saving lives. And we believe we saved millions of them” – Ashwin added.

    This led to a lot of brand value for Sapio Analytics, in a way that government leaders started talking about the startup. The Prime Minister of India also praised their work in an address to the nation, albeit in a different context related to the preservation of the culture of India is an important act of consciousness and happiness during the tough COVID times.

    The best part of this strategy was that it was not a strategy! Though many brands tried to create a strategy out of this misfortune, Sapio Analytics just went about solving the problems. And, strategy happened to the startup organically.

    Sapio Analytics – Challenges Faced

    Challenges are common in a business that is creating a new market. When the founders approached clients (in form of governments) or even distinguished citizens, they were told by some that India is not ready for such a transformation where decisions will be taken by AI. Some leaders even feared that AI may take over their decision-making powers.

    In such cases, the solution was to prove by showing. When their work was able to create a genuine impact, while increasing the powers in the hands of the decision-makers (the entire idea of artificial intelligence is to empower and not replace), with case studies around the same, they started solving this major challenge.

    “Nothing speaks better than success, and we started getting success by this first set of successes” comments Ashwin.

    Sapio Analytics – Growth & Statistics

    Sapio Analytics is currently valued at 100 million USD and the target is to achieve a valuation of 1 billion USD in the coming year (2022). With more than 15 million citizens under its direct and deep impact, the target is to directly impact 100 million more in the coming year.

    Confirmed contract values across its various companies cross 13 million USD with a few months in the year to go. With some new partnerships and contracts in the pipeline, the target valuation is very much insight.

    “We believe that we have not even initiated our real revenue plans yet, as we are here for the long haul, earning our assets in form of trust and data initially” says Ashwin.

    The company is open to strategic funding at a special valuation for special players who would be interested in becoming part of its journey in the long term.

    Sapio Analytics

    Sapio Analytics – Funding

    Sapio Analytics is primarily bootstrapped with only strategic funding.

    Sapio Analytics – Advisors/Mentors

    Sapio Analytics has a large pool of mentors, advisors, and strategic partners, including leaders apart from founders who are part of the core leadership team.

    Some of the names in the Global Advisory Board

    • Lt Gen K J Singh (former Commander in Chief, Current CIC)
    • Lord Rami Ranger (member of the House of Lords UK, rags to riches entrepreneur)
    • Dr. Dinesh Tryambake (celebrated doctor based out of Australia)
    • Saumil Mehta (global businessman based out of Europe)
    • Nooryusazli Yusoff (new-age technology leader based out of Indonesia)

    Other Leaders

    These leaders come from various backgrounds in the government, business, and corporate leadership, having collectively managed billions of dollars of budgets.

    • Dr. B S Tiwary
    • Ashok Gowani
    • Gaurav Aggarwal
    • Kamal Maheshwari.

    Sapio Analytics – Competitors

    Palantir Technologies in the US is a major competitor though they do not focus on the countries Sapio Analytics is active in. The startup is even called Palantir of Developing Countries by various supporters, because of the same.

    In addition, Sapio Analytics believes that it competes with the major consulting companies and big tech companies such as Google as well, though it believes in growth through collaborations.

    Sapio Analytics – Recognitions/Achievements

    “Rewards and recognition are aplenty, but we have not focused ourselves on any, as our biggest achievement to date is impacting the lives of citizens and causing an economic transformation. Testimonials from leaders such as the Prime Minister are also bigger than any awards” says Ashwin, CEO, Sapio Analytics.

    Sapio Analytics – Future Plans

    Sapio Analytics is expanding to the world. Guyana is a country that recently found oil and is taking its journey from being developing to a developed nation. Sapio’s partners are driving this journey and they are supporting them with data. This is just an example of Sapio Analytics’ planned geographical expansion.

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    Sapio Analytics – FAQs

    What is Sapio Analytics?

    Sapio Analytics aims to provide the most intelligent AI-powered policy-making solutions for government institutions across the world. Basically, Sapio helps government create and execute policies through decision support systems powered by artificial intelligence.

    Who are the founders of Sapio Analytics?

    Prashant Nikam, Ashwin Srivastava, Hardik Somani, Shripal Jain, Viral Vora, and Arpit Palod form the core team of founders.

    How much is the valuation of Sapio?

    As of 2021, Sapio Analytics’ valuation stands at 100 million USD.

    Is Sapio an Indian company?

    Yes. Sapio Analytics is an Indian company headquartered in Mumbai, India.

    Who are the competitors of Sapio Analytics?

    Palantir Technologies in the US is a major competitor though they do not focus on the countries Sapio Analytics is active in. The startup is even called Palantir of Developing Countries by various supporters, because of the same.

    Is Sapio funded?

    Sapio Analytics is primarily bootstrapped with only strategic funding.

    What is Sapio’s tagline?

    ‘Impact, Influence, Improve’ – shows the startup’s desire to create an impact on the citizens, influence policies by the governments, and improve the lives of all of us creating a transformation in the world of governance.

  • Paxcom: Digital Solution provider for analytics & eCommerce business strategy

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paxcom.

    Paxcom’s technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. Daily, Paxcom analyzes multi-crore ad spends, and over 1.4 lakh products across 148 platforms, 450+ pin codes, and 11 languages to provide seller and location-specific insights to aid their clients’ eCommerce growth.

    StartupTalky interviewed Mr. Punit Sindhwani (Founder & CEO, Paxcom) to get insights into the startup story and the organization’s roadmap. In this article you will discover how Pacom started, its business model, marketing strategies, and more.

    Paxcom – Company Highlights

    Startup Name Paxcom
    CEO Punit Sindhwani
    Headquarters Gurgaon
    Industry Ecommerce
    Website paxcom.ai

    Paxcom – About
    Paxcom – Industry Details
    Paxcom – Idea & Inspiration
    Paxcom – Product/Services and USP
    Paxcom – Founders and Team
    Paxcom – Name Meaning & Logo
    Paxcom – Business Model and Revenue Model
    Paxcom – Launch & Marketing Strategies
    Paxcom – Challenges Faced
    Paxcom – Operating Locations
    Paxcom – Funding
    Paxcom – Tools used to run startup
    Paxcom – Future Plans
    Paxcom – FAQs

    Paxcom – About

    Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence. This startup is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations and assist brands and sellers in improving their overall online performance.

    Paxcom’s cutting-edge AI solutions can collect and analyze data from all eCommerce channels, across multiple geographies to deliver actionable insights for improving digital shelf share, stock availability, competitive pricing, product discoverability, ROIs on marketing spends, placements, and more.

    Its team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch and optimize Products Price, Promotion, Placement, and growth strategies on the popular eCommerce Sites. Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. Paxcom takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.

    Paxcom – Industry Details

    The recent years have seen substantial growth in D2C and digital brands in India, with over 4000 brands having crossed INR 1cr sales on Amazon alone in 2020. While physical formats of retail have been seeing a marked slow-down due to Covid restrictions, eCommerce is growing at the fastest pace. This has led to an increased focus of brands on eCommerce.

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    Paxcom – Idea & Inspiration

    Paxcom’s founding team took its plunge into eCommerce in 2011 through an ambitious foray into omnichannel retail, before amazon.in the marketplace was launched in India. The in-house omnichannel technology that was built, empowered them for seamless growth across their D2C website, 11 physical locations and to be the pioneer in D2C and marketplaces in India. Mirchimart was one of the first few sellers that Amazon onboarded when they started their business in India. They also won the award for being the largest seller in the electronics category on the Flipkart marketplace in 2014.

    This early exposure to e-commerce enabled the founders to recognize the sector’s potential in India. Consumer brands were taking their first steps in this direction, but there was a significant gap in understanding of how it worked and how to best use it. There was a need for expert advice and technical solutions to assist brands in accelerating digital sales and making intelligent, data-driven decisions. Paxcom was created to meet this need.

    Kinator, a SaaS-based channel intelligence and data analytics platform, was the first solution developed, allowing their clients to track, measure, and audit their eCommerce presence, and provide insights for day-to-day and strategic decisions.

    Over the last seven years, they have continued to evolve and grow alongside their clients’ ever-changing needs, becoming a full-service strategic solution provider for e-commerce, adding numerous services and software along the way.

    In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.

    The idea came from the opportunity and the gaps the team saw in omnichannel retail as they managed their omnichannel retail business. The initial product idea was well received in their outbound campaign reach and few initial brands became Paxcom’s partners in this journey giving the team an opportunity to learn and mature their offerings.  

    Paxcom – Product/Services and USP

    Paxcom offerings simplify Brand’s online strategy and growth by providing actionable insights derived from mining vast amounts of data points daily, across multiple e-marketplaces and multiple geographies. Brands can quickly see areas of growth opportunities, threats from competitive/upcoming brands and get insights on the effectiveness of different campaigns /products on marketplaces.

    In the fiercely competitive eCommerce space, brands need to be agile and well-informed to achieve success. Paxcom’s eCommerce solutions consist of a robust set of proprietary technology solutions backed up by an experienced services staff to provide end-to-end assistance for businesses looking to expand their online presence. It is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations. Paxcom’s analytical software tools and expert customer service teams assist brands and sellers in improving the overall online performance. Paxcom’s mission is to simplify and streamline online selling for brands and sellers.

    Paxcom’s USP is a robust suite of technology solutions backed by an experienced team obsessed with a data-driven approach to eCommerce growth for its customers. Its technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. The startup’s Omni-channel technology solution optimizes the supply chain for order-fulfillment and warehouse management while its eCart Solution helps establish eBrand Store and apps. Paxcom team comes with a wealth of experience in establishing omnichannel strategy and solutions have gained valuable insights in managing their own, and some of the large brands, eCommerce growth since 2011.

    1. Channel Intelligence & Analytics – Kinator

    Kinator – Paxcom’s proprietary technology solution can collect and analyze publicly available data from all major platforms, across multiple geographies to deliver Data-Driven Analytics & Insights for Brands selling on multiple e-retailers and marketplaces. Paxcom’s interactive KPI Dashboards & Reports enable data-led decision making on Product Pricing, Promotions, Placement, and more. Kinator helps brands track, measure, audit, and analyze their

    • On-shelf Availability
    • Price, promotions, and Buy Box
    • Ecommerce content
    • Reviews & Ratings
    • Visibility on search results and category
    • Sales across platforms
    • Advertising performance

    2. Services, Strategy & Execution

    Paxcom’s team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch/optimize Products Price, Promotions, Placement on the popular eCommerce Sites.

    Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. The startup takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.​​

    • Ecommerce content and design
    • Business Analytics And Consultation
    • Promotions & Marketing Strategy across platforms
    • Global Support (India, North America, UAE, Africa & Southeast Asia)

    3. AMS & Campaign Management

    Paxcom’s eCommerce experts provide end-to-end campaign management in sync with your Brands goals and objectives across eCommerce platforms. When there are millions of products to choose from, a brand cannot afford to sit back and expect a customer to reach its product. Instead, the product needs to reach its customer. The startup manages multi-million spending across different platforms and categories, for leading or upcoming brands, using objective-based tailored strategies.

    • Ecommerce Campaign & Ams Management
    • Technology Aided Campaign Management using Paxcom’s cutting-edge tools
    • Promotions Management
    • Search & Display Ads

    4. Omnichannel Solutions

    Get complete control over your e-commerce logistics and fulfillment. Businesses of all sizes & categories can harness the power of Paxcom’s innovative pre- and post-fulfillment solutions to make their listing, order processing, warehousing, and shipping process seamless, quick, and manageable. Easy connections across several channels, a consistent experience for customers and employees, and automated technologies will help you accelerate with control. Its Omnichannel offerings comprise multiple robust web applications that provide solutions that can help brands grow, and manage their backend operations flawlessly with ease.

    • Product Information & cataloging system (PIM)
    • Order & Inventory Management Software (OMS)
    • Warehouse Management Software (WMS)
    • Marketplace seller solutions

    Paxcom’s USP and innovation

    • Strong experience across platforms and categories
    • Cross geography/industry best practice
    • Strong Technical Solutions + Services work together to give a complete solution
    • Flexibility to tailor software as well as services to your specific requirements
    • Global Support – Multiple language tracking & content Learnings across brands & categories

    Pivot from Initial Idea

    Paxcom was initially building 2 products – a Product Information Management software and software for sellers to manage their orders and inventory on multiple marketplaces. These two were built initially for Mirchimart for their own use and the team thought of taking these to market. These products, gradually they realized, had significant competition and challenges of stability since marketplaces, to date, don’t offer seamless APIs. Paxcom’s core product, Kinator, came after a couple of exploratory meetings with some big FMCG brands. This was a unique problem, no players in India at that time gave information to Brands on what is happening to their products and their category on eCommerce platforms. Since eCommerce was so new and growing massively, brands wanted to have some key KPIs to measure ecom growth. The team decided to plugin that gap, and Kinator came to life.

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    Paxcom – Founders and Team

    Paxcom’s founding team was together over years at their previous company, Mirchimart, and Paxcel and had a strong working relationship. So this came in very easily.

    The team works closely together and quite often the tasks span across different areas. In the current setup, Neha Khosla is responsible for client success, Tanya Kakaria for Global Sales Marketing, Punit Sindhwani for overall strategy, and Gurjant Singh for technology solutions.

    A dynamic powerhouse, Punit Sindhwani has over 25+years of experience in the Technology and IT industry. Punit is currently the CEO of Paxcom, a SaaS-based software that provides complete eCommerce automation solutions from creating and managing e-stores (or marketplaces) to advanced data analysis, exponential revenue growth, managed warehouses, and supply chains along with ensuring happy customers.

    Paxcom CEO
    Punit Sindhwani – Founder & CEO of Paxcom

    He is a strategic leader with a proven track record in managing fast-growing software development companies in Capital Markets, Payments, Health care, Data Analysis, and Data and Image Compression.

    Prior to founding Paxcom, he was Co-founder and CTO of Mirchimart.com, an online megastore where he was responsible for building a high-performance tech platform for B2C and B2B sales, with optimized PIM, WMS, OMS, and Omni-channel touchpoints.

    A bachelor in Electronics from Mumbai University, Punit’s area of expertise includes Enterprise Application Development, Mobile Application Development, Financial Software Development, Gift /Loyalty Solutions, Web application development, Data Analysis Software, Data and Image Compression.

    Prior to Paxcom, the founding team’s technology services company, Paxcel was born in 2001. Paxcel was named after a core value that they look for while hiring any new team member “Passion for Excellence”. Paxcom came as an extension to Paxcel, everything about eCommerce with Passion for Excellence, so this was a unanimous decision of the founding team, Paxcom. The name, Pax part symbolizes the founders’ Passion for Excellence, while the com part symbolizes Commerce. The logo was designed internally by the startup’s creative team.

    Paxcom
    Paxcom Logo

    Paxcom – Business Model and Revenue Model

    There are two parts to Paxcom’s business model. All technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients, and the startup tailors the engagement to their specific needs and gaps. Shorter project-based engagements, on the other hand, are also possible.

    Paxcom – Launch & Marketing Strategies

    The founding team launched the company because they first saw the complexities of managing an eCommerce business across multiple channels and the scale and efficiency needed.  The push was motivated enough to take the plunge.

    They were fortunate to be amongst the first ones to offer such insights for eCommerce growth, and as such, they found a great response to their email campaign reach on Paxcom’s innovative solutions.

    “At Paxcom, we believe that a satisfied customer is the best marketer a company can have. The focus on client satisfaction has contributed significantly to our success, and we’ve seen a lot of initial growth organically through referrals and expanding partnerships with existing clients across industries and regions”  – says Punit Sindhwani, CEO, Paxcom

    Paxcom’s marketing and business leaders have invested a significant amount of time and effort in developing strong industry relationships and gaining a thorough understanding of the segments in which they operate. This has allowed them to take a consultative approach to business development, based on extensive knowledge of the ever-changing e-commerce landscape, best practices, industry trends, clients’ businesses, their current eCommerce maturity, possible growth areas, and potential solutions. Every client is different and having targeted outreach campaigns based on this understanding have worked well for Paxcom. It has also recently begun to broaden the use of content marketing by widely disseminating Paxcom’s large repository of useful resources for brands, sellers, and industry enthusiasts at all stages of e-commerce maturity. These are accessible via its website and social media pages.

    Paxcom has established a strong presence and goodwill within the Indian eCommerce industry over the years, helping it solidify its position as an authority on eCommerce. Numerous leading brands it serves and its commitment to providing strong solutions for the clients globally have also helped the startup establish credibility as an eCommerce partner. The majority of its new business, therefore, comes from word of mouth, client referrals, eCommerce platform recommendations, and SEO.

    Additionally, the team at Paxcom is also been working on producing content that serves the industry by offering in-depth information and advice for clients and the broader brands in the market.

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    Paxcom – Challenges Faced

    Paxcom was started when eCommerce in India was in its nascent stage, and grown with the industry. The initial inertia of brands to recognize their potential, and the ever-changing ecom environment have been some challenges. However, the team has had the opportunity of working with some great brands and built strong goodwill for themselves by constantly adapting to ensure they go above and beyond their client’s expectations. This has helped Paxcom grow to its current strength and recognition in the industry.

    Paxcom – Operating Locations

    Out of the 6 office locations 3 are located in India, 2 in the US, and 1 in Canada.

    1. Gurgaon
    2. Delhi
    3. Mohali
    4. Washington
    5. North Carolina
    6. Toronto, Canada

    Paxcom’s services are already available in 20 countries across SEA, Japan, Korea, the Middle East, Africa, the UK, North America, Australia, and India.

    Paxcom – Funding

    Paxcom is a bootstrapped startup and currently, it is not looking to raise funds in the near future.  

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    Paxcom – Tools used to run startup

    Being a tech-focused company at heart, the team understands the value of tools in improving efficiency. There are numerous tools Paxcom utilizes to ensure that the team can function at scale effortlessly. Some of these are Slack, Keka, Google Business tools, Zoho, Hubspot, and Drutas.

    Paxcom – Future Plans

    In addition to expanding within the country, Paxcom is aggressively growing its global presence. Its current clients include over 150 brands, across 20 countries, and it is in the process of growing not just the client base, but also the engagement with existing clients.

    At the moment, Paxcom’s SaaS-based data analytics tools are the top focus, with eCommerce advertising & strategy services following closely behind. Looking ahead, the startup also expects its revenue to triple within the next two years, with the primary chunk of that growth coming from North American and Asian markets.

    Paxcom – FAQs

    What is Paxcom?

    Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence.

    Who is the CEO of Paxcom?

    Punit Sindhwani is the CEO of Paxcom. He has over 25+years of experience in the Technology and IT industry.

    How does Paxcom make money?

    Paxcom’s technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients.

    Is Paxcom funded?

    No. Paxcom is currently bootstrapped.

    What is the Paymentus group?

    In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.