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Tag: data analysis

  • Leveraging Data to Increase Revenue: Unleashing the Power of Insights

    This article has been contributed by Nasir Shaikh, Group CEO, The Lexicon Group of Institutes, MultiFit, EduCrack, & EasyRecruit+, Associate Editor, Pune Times Mirror & Civic Mirror, Mediator, Leadership Life Coach, Conflict Coach (PCC), TEDx Speaker.

    In today’s digital age, data is the currency of success. Businesses that tap into the vast reserves of information at their disposal can unlock a treasure trove of opportunities to boost revenue. With the right tools and strategies, data can be harnessed to make smarter decisions, better understand customers, and identify untapped markets. In this article, we will explore some impactful ways to leverage data and increase revenue, backed by real-life examples of businesses that have achieved remarkable success.

    Ways to Leverage Data and Increase Revenue

    Harnessing Data for Targeted Marketing

    Gone are the days of one-size-fits-all marketing. Today’s consumers expect personalized experiences that cater to their specific needs and preferences. Data plays a pivotal role in understanding customer behavior, enabling businesses to deliver targeted marketing campaigns with laser-like precision.

    Netflix, the streaming giant, is a prime example of leveraging data for targeted marketing. The platform collects data on user behavior, including the content they watch, when they watch it, and how often they binge-watch. Using this data, Netflix provides personalized recommendations that keep users engaged and coming back for more, increasing subscription revenue and customer satisfaction.

    Empowering Data-Driven Research

    Data-driven research empowers businesses to stay ahead of the curve by identifying trends, market gaps, and new opportunities. By analyzing vast datasets, companies can uncover insights that inform critical decisions and guide their growth strategies.

    The fashion industry is notoriously fast-paced, and staying ahead of trends is essential. Zara, the Spanish clothing retailer, leverages data-driven research to identify emerging fashion trends quickly. By analyzing social media, runway shows, and customer feedback, Zara’s design team gains real-time insights that influence their production and inventory choices. This data-driven approach has propelled Zara to the forefront of the fashion industry, resulting in increased sales and brand loyalty.

    Similarly, Zudio’s data-driven research extends beyond marketing. The company analyzes data on the latest fashion trends, consumer demand, and competitor offerings. Armed with these insights, Zudio’s design team creates collections that align with customer preferences, resulting in better product-market fit, reduced inventory costs, and higher revenue.

    Personalization and Customer Experience

    The modern consumer seeks personalized experiences at every touchpoint with a brand. Data enables businesses to better understand their customers’ preferences, pain points, and purchase behavior, allowing them to deliver tailor-made experiences that resonate with their audience.

    Amazon, the e-commerce behemoth, is renowned for its data-driven approach to personalization. The platform analyzes vast amounts of data on customer browsing and purchase history, enabling them to offer personalized product recommendations and targeted advertisements. This level of personalization enhances the customer experience, boosts customer loyalty, and significantly increases revenue through repeat purchases.

    Predictive Analytics for Informed Decision-Making

    Predictive analytics is a powerful tool that allows businesses to forecast future trends and behaviors based on historical data. By leveraging predictive models, companies can make informed decisions that optimize sales, marketing, and resource allocation.

    Starbucks, the global coffee chain, uses predictive analytics to optimize its store locations. By analyzing data on foot traffic, demographics, and local preferences, Starbucks identifies prime locations for new stores. This data-driven expansion strategy has helped them maximize revenue by targeting areas with the highest potential for success.

    Unleashing Data Innovation

    Innovation is the lifeblood of growth, and data can be a catalyst for disruptive ideas and products. By fostering a culture of data innovation, businesses can encourage creativity and push the boundaries of what’s possible.

    Tesla, the electric vehicle pioneer, is a trailblazer in data innovation. The company collects real-time data from its fleet of vehicles, continuously analyzing performance, battery health, and user behavior. This data-driven approach allows Tesla to push regular software updates that enhance vehicle performance, safety, and user experience. Through data innovation, Tesla has revolutionized the automotive industry and achieved substantial revenue growth.

    Optimize Pricing Strategies

    Data can offer valuable insights into pricing strategies that optimize revenue generation. By analyzing data on customer willingness to pay, competitor pricing, and market demand, businesses can set prices that strike the perfect balance between profitability and customer satisfaction.

    Uber, the ride-hailing giant, leverages data to implement surge pricing during peak hours or high-demand events. By dynamically adjusting prices based on real-time data, Uber optimizes revenue while encouraging more drivers to be on the road during busy periods. This data-driven pricing strategy has enabled Uber to maintain a reliable and efficient service for customers while maximizing revenue.

    Historical Data Analysis for Demand Forecasting

    One of the fundamental aspects of demand forecasting is analyzing historical data. By examining past sales data and customer behavior, businesses can identify trends, seasonal patterns, and historical demand fluctuations. This analysis provides valuable insights into how demand has evolved over time and forms the basis for making future predictions.

    One of the key components of many hotels’ revenue optimization strategies is demand forecasting. By analyzing historical booking data, including past room rates, occupancy levels, and booking patterns, the hotel/chain can identify seasonal trends and demand fluctuations. This enables them to forecast future demand accurately and adjust room rates accordingly.

    For instance, during peak seasons or high-demand periods, the hotel raises room rates to capitalize on increased customer willingness to pay. Conversely, during off-peak times, they offer discounted rates to attract more bookings and maintain high occupancy levels.

    Loyalty Program Integration

    Data plays a pivotal role in loyalty program integration. By tracking customer activity within the loyalty program, companies can understand customer engagement levels, preferences, and spending behavior, thereby driving revenue.

    A coffee shop chain’s loyalty program tracks the purchase history of its members. The data reveals which products each customer prefers and the frequency of their visits. Armed with this information, the coffee shop can offer personalized rewards and incentives to its loyal customers, such as free beverages or exclusive discounts. This strengthens customer loyalty, leading to increased visits and higher revenue from repeat business.

    Gamification and Rewards Optimization

    Using data analytics, companies can optimize their loyalty program rewards and gamification elements to keep customers engaged and incentivized to return. By analyzing customer behavior, companies can identify which rewards and incentives are most appealing to their customers.

    A mobile gaming app optimizes its loyalty program rewards by tracking in-game behavior and preferences. Players who consistently engage with specific game modes receive tailored rewards that encourage them to spend more time on the app and potentially make in-app purchases. This strategy drives user retention and increases revenue from in-app transactions.

    Conclusion

    The era of big data has opened endless possibilities for businesses to increase revenue and achieve sustainable growth. By harnessing data for targeted marketing, empowering data-driven research, personalizing customer experiences, leveraging predictive analytics, fostering data innovation, and optimizing pricing strategies, companies can gain a competitive advantage in today’s fast-paced business landscape.

    The examples mentioned in this article demonstrate the transformative power of data when used strategically. Embracing data-driven decision-making not only leads to increased revenue but also enhances customer satisfaction and builds long-lasting relationships. As businesses continue to evolve and adapt, the key to success lies in leveraging data to unearth invaluable insights and propel growth into the future.

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  • How to Succeed in Affiliate Marketing? – By Saksham Khanda, Founder of Ink Revenue

    How To Succeed In Affiliate Marketing? – By Saksham Khanda, Founder of Ink Revenue

    The internet has become more accessible to people around the world providing opportunities that never existed before. Entrepreneurs are able to make money by doing very little, while others struggle to get off the ground. However, affiliate marketing for beginners in 2023 could put you well on the way to success.

    Affiliate marketing allows people to benefit from selling products and services without spending any money. An individual simply promotes products among his audience and earns a share of the revenue when they buy something through that affiliate link.

    It has become one of the most popular marketing methods for entrepreneurs looking for easy startup strategies that will help them grow their income quickly.

    What Is Affiliate Marketing?

    5 Easy Steps to Become Successful in Affiliate Marketing

    1. Start With What You Do Best
    2. Write Valuable Content
    3. Share the Content Everywhere
    4. Keep Trust Front of Mind
    5. Become Data-Driven

    What Is Affiliate Marketing?

    Affiliate marketing is an online business model where you promote a company’s products through affiliate links or banner advertisements on your website. If any of your random website visitors click on the affiliate link/banner, and then makes a purchase, you will receive a commission for that sale.
    Anyone with a computer, a good internet connection and a willingness to learn new skills can follow this affiliate marketing business model.
    To promote physical or digital products for a business, you must first apply to an affiliate marketing program.

    5 Easy Steps to Become Successful in Affiliate Marketing

    To be successful in affiliate marketing, we must follow these five easy steps:

    Start With What You Do Best

    A person who best monetizes their content makes millions. The best way to get started is to write about a specific product content that you know about.
    Think about your content, the topics and trends you have already written about, and how you can find products that are relevant to your target audience. If you believe in the products you write about and they are connected to editorial content then it will be easier to create and much easier to monetize.

    Write Valuable Content

    Content is the key to success. Sit down and figure out what makes your content different. You need to know what your unique selling point is to your target readers and why they would come to your content over anyone else’s. Check your engagement statistics, understand the content that gets read more than others, and start repeating that format.

    Firstly, it has to be quality content and secondly, to make it commerce content, you have to engineer the content so that you can help people start their buying journey.

    Share the Content Everywhere

    When you start with content it is really important to think about Search Engine Optimization (SEO) and how you can make your commerce content rank well in search engine results.
    When you start producing very specific content related to products or marketing, you can use very specific keywords, which are exactly what search engines look at when deciding to rank content prominently in search engine search results. Theme posts around these special keywords and you should see your organic traffic start to increase as yours get indexed the most, and people search for them on different social media platforms.

    Keep Trust Front of Mind

    Trust is key to affiliate success. Audiences need to trust you’re making genuine recommendations about what they should buy and are savvy enough to tell when you’ve sold them up the river.

    So when you write commerce content keep a few things in your mind :

    a. Think about whether you would genuinely buy the item

    b. Consider if you like the brand and its products

    c. And in an ideal world, make sure you’ve tested the product and know it’ll be perfect for what your readers are looking for

    Readers can tell when you believe in a product or brand because your enthusiasm will be evident in your writing. The better the quality of your recommendations, the sooner people will start to trust you as a place to learn about the products they want to buy and will start purchasing based on your recommendations.

    Become Data-Driven

    Once you start using affiliate marketing strategies to make money, you will start generating data that you can use to inform your affiliate strategy and help you make more money. Merchants will pay a fixed commission to publishers when they are directly responsible for driving sales. So when looking for products you want to review, keep in mind the commission rate the merchant is going to pay you. The better the rate, the more money you’ll make if you drive sales.

    It’s better to think about conversion rates as well. A merchant may offer a high commission rate, but if their conversion rate is low, it means people rarely buy their products and this reduces your chance of making a sale.

    Conclusion

    Affiliate marketing is all about taking your destiny into your own hands. The correct strategy is the key to being able to steer one’s ship into that part of the ocean where a certain kind of calmness can be found, which pervades the atmosphere as the ship moves calmly along.

  • Top 10 Strategies for Omnichannel Marketing

    It is very much important for a company to manage all its marketing sources as a whole. The Omnichannel refers to brand interaction with its potential leads across various online and offline channels (such as social media, mobile, stores, etc.) intending to provide a seamless and consistent shopping experience throughout the customer’s journey.

    When it comes to the advantages of adopting omnichannel in your business, you could provide a seamless customer experience by giving customers a variety of options for convenient shopping, the ability to contact or shop at any channels for clearing house, and personalized services with closed deals only. This would ultimately increase brand recognition, customer loyalty and engagement, sales and revenue, and lower customer churn.

    What is Omnichannel Marketing?
    Best Omnichannel Marketing Strategies

    Brands Implementing Omnichannel Marketing

    What is Omnichannel Marketing?

    Omnichannel marketing is a business strategy that intends to promote a business on various channels including both online and offline modes.

    In simple terms, an omnichannel is a network that integrates all its business platforms and channels and transmits accurate messages. For instance, if your company is coming up with a  new product launch, offers, or advertising other business merchandise, you can share content and information about the message on social media platforms, websites, physical stores, and mobile devices, managed by your business.

    Share of Retailers who have Optimized Customer Journeys by Omnichannel Service Worldwide 2020
    Share of Retailers who have Optimized Customer Journeys by Omnichannel Service Worldwide 2020

    Best Omnichannel Marketing Strategies

    Nowadays, customers have more control over the buying process than they used to have before and omnichannel marketing simply intends to offer a seamless experience to the customers throughout their buying journey. The following are the top 10 omnichannel marketing strategies that will help you gain the best possible results for your business:

    Customer Journey Mapping

    One of the most important omnichannel marketing strategies is to map the journey of customers. Omnichannel is regarded as the best and most advantageous marketing strategy because it focuses more on the customer experience than it does on products and services. Businesses can easily post messages on various channels without any hassles and look after customer engagement at each stage of the user’s journey. Additionally, an omnichannel strategy promotes potential customers to continue around for a long time, which increases customer lifetime value by effectively focusing on that specific customer segment.

    Data Analysis

    A data-centric strategy is a key to omnichannel marketing, allowing you to learn more about your customers’ interest in your business, examining audience segmentation data such as their demographics, profiles, search data, and psychographic segmentation. Top-tier businesses use customer relationship management (CRM) software to gather information. Thus, using omnichannel marketing targets potential leads after studying a customer’s data and engaging with them across all channels.

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    Target Market Segmentation

    Omnichannel marketing can do wonders when implemented in the right manner. So, in order to achieve the best results, an important strategy is to target the right audience and their proper segmentation. One can create segments on a different basis like location, shopping behaviour, level of interaction, etc. One can also take advantage of automation to send messages to the target audience at the right time.

    Customer Care

    Correct customer assistance should not resemble a sales presentation. Consistency and comfort should always be prioritized in customer service interactions. Keep in mind that dealing with client complaints is a huge part of doing business. Your automated systems and channels should provide easy-to-use help options. System integration issues with your Omnichannel strategy are just as dire.  As a part of your customer service solutions, add live chat alternatives to your eCommerce websites and check that there is enough information available online. Some of the crucial pointers to improve customer service operations include:

    • Become more responsive on social media.
    • Help with live chat.
    • Automated emails.

    Focus On Customer Security

    Customers place high importance on the security of their data and payments, especially when that data is shared across large omnichannel networks. Every touchpoint is vulnerable to a diverse set of threats since there are many pathways, which means many weak spots. At every stage of a transaction, the risk of security breaches can be reduced by using a single platform through which all channels pass. Innovative security capabilities in ERP software allow it to evaluate consumer and business data as well as track every channel in real-time for unusual activity or other risks.

    Seamless Payment

    Issues with payments usually arise in the area of digital marketing. Use the appropriate payment gateways to prevent upsetting your customers. This takes into account the interval between the customer’s online order and actual store pickup.

    Equal Focus on Both Digital and Non-digital Channels

    Numerous businesses consider TV, radio, mail, and other analogue channels to be outdated mediums, but they might want to give them another look. This is because millennials say they are more interested in printed catalogues than customers have been for decades. A decent return may be achieved with well-target catalogue marketing. A great technique to reach a variety of demographics in omnichannel marketing is by publishing digital and print copies of a catalogue.

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    Determine the Strengths and Weaknesses of Each Channel

    Another important strategy for implementing omnichannel marketing is to determine the strengths and weaknesses of each channel being used. Consider how advertising your products on social media can help customers buy more quickly over the phone or during a convenient conversation than they could do through limited-featured platforms like apps. Connect with your leads using a simple and pragmatic network channel, which has a good effect on your customer service strategy and eventually helps you turn leads into customers.

    Invest in the Right Technology and Focus On Mobile-Friendly Users

    The technological infrastructure that is currently in place frequently lacks the capabilities necessary for an efficient omnichannel approach. To ensure that decision-makers, chain managers and workers, retail staff, and customers are all working with the same information, businesses must be able to organise and monitor data from every channel. Make sure you can also analyse data acquired from various channels and create precise forecasts and what-if scenarios. Thus, another important strategy is to focus on mobile services, as today’s generation is highly dependent on their smartphones.

    Establish Trust

    In any industry, building a customer’s trust is essential. If they don’t believe in your company or your goods, everything will suffer. When it comes to digital marketing, consistency is crucial. It’s about improving user experience to the point that people can relate to and trust a brand name without thinking about it. Customers will stop trusting you if you cannot provide effective customer service to them.

    Brands Implementing Omnichannel Marketing

    Popular Brands Implementing Omnichannel Marketing
    Popular Brands Implementing Omnichannel Marketing

    There are several popular brands that have established a strong brand identity for themselves with the help of omnichannel marketing. Some of the prominent names include:

    Conclusion

    The way businesses operate has changed. It has been a groundbreaking marketing concept to use the internet to advertise businesses and goods. It’s crucial to maintain face-to-face and digital interactions, as well as a cohesive brand identity and user experience. The goal of omnichannel marketing is to achieve just that. A transition from a channel-centric strategy to a framework focused on the consumer is necessary to develop an omnichannel strategy. We hope that the ideas we’ve covered in this post about Omnichannel marketing will be helpful to you as you promote your business.

    FAQs

    What is an omnichannel marketing strategy?

    Omnichannel marketing strategy simply refers to the use of a combination of various channels (physical and digital) for customer interaction in order to create a strong brand presence.

    Is Starbucks an omni channel?

    Starbucks is one of the greatest examples of brands that have nailed the game of omnichannel marketing through its Rewards App.

    Why do consumers want omnichannel?

    Consumers prefer omnichannel because it helps them connect their in-store experiences with the digital market. For example- some people still do not trust online shopping so they prefer buying stuff from the store which they saw online.

  • Things to Consider for Creating a Good Survey Form

    While surveys can be a very effective tool to obtain data and analyse them, it can be challenging to get people to complete your service, especially on an online platform. There is always a risk of the respondent leaving the survey midway.

    Although the probability of such an incident cannot be nullified, it can be significantly reduced by making the survey forms more attractive. Today, there are lot of software and tools to make your service precise and attractive. Here are a few nuances that you should keep in your mind while making a survey form.

    Things to Consider While Making a Survey Form

    Conceptual Clarity

    While you may be sure about the overall requirements of your company and its various wings, it is vital to have a proper plan with regard to the surveys as well. Brainstorm on the things that you should ask the respondents and in what ways they should reply. Keep in mind the possible feedback that you would receive and how you would take action on it.

    Choosing the Right Software

    SurveyMonkey Survey forms for different requirement
    SurveyMonkey Survey forms for different requirement

    The overall look and structure of the survey play a very important role in getting more respondents. Depending on the kind of questions that you plan to ask, have a clear idea about the platform you will use to formulate the whole survey form.

    There are many websites like the Type Form available for the same purpose. Another alternative of type form websites is Survey Monkey, WordPress, Paper Form, etc.

    While each of them has its own pros and cons, it is clearly up to the curator of the survey form to decide the platform through which the entire thing should be made.

    Here is a brief insight into making survey forms in WordPress.

    Making Surveys Through Word Press

    Finding the right tool for a survey is the basic tenet of making a survey form in WordPress. While many third-party surveys allow you to create survey forms, they also store a lot of your data. At this juncture, WPForms becomes one of the best options available in the world. It is very safe and user-friendly. These forms only need to be dropped into the WordPress form builder, enabling you to create any forms. There is also a survey forms addon which makes the entire process easier and gives you beautiful Survey reports. To make use of this, you need to have WPForms pro. These WP forms have redesigned survey templates that significantly reduce the initiation time of curating a survey. All you need to do is to drag and drop the required template to kickstart your process.

    They also help you adopt different innovative survey feels like multiple-choice, Likert scale etc. You can also have survey reports inclusive of charts, tables and graphs. These survey results can also be curated beautifully in the WP forms and can be exported in PDF, print or JPEG format. There is no doubt that WordPress forms are a single-stop solution to all types of survey forms or any other forms that one will ever meet. The diversity that they provide saves you from the trouble of using multiple plug-ins.

    The steps involved are as follows

    1. Creating a survey form with the installation and activation of the WPForms plug-in on the WordPress site
    2. Customising their survey form depending upon your requirements
    3. Configuration of the survey form settings to edit various variables like name, form description et cetera
    4. Addition of the survey form to the concerned website using facilities like embed, add a form, or by using WB forms widget
    5. You can start viewing the survey form reports after people fill the survey by visiting WP forms.

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    Brevity and Simplicity

    There is absolutely no doubt that the beauty of a survey form lies in its brevity and simplicity. The more brief your survey is, the more attempted it becomes. People will not make an effort to attend a survey form that is elaborate and complex.

    Customisation For Target Audience

    Depending upon your target audience, you can make changes to the entire structure of the survey form. For example, you can add visual illustrations when necessary if the surveys or for children. The same technique can be applied to the surveys meant for the adults if you think such visual representations will make the questions more straightforward and more engaging.

    Conclusion

    Survey forms are meant to be informative and not entertaining. One needs to ensure that all the questions are right to the point and elicit independent answers. The questions have to be carefully framed to prevent any personal bias from entering into the form. While using the available websites, make sure you go through their privacy policies and be aware of the data that might be in their hand. Amidst the chaos, WordPress is a safer option. There are other websites to which can be used after careful observation. However, there is no tool that is perfect. The most important thing is to get around the drawbacks and find a solution for them as ideally as possible. Surveys being a very important component that determines the future endeavours of a company should be considered seriously, and every nuance of the survey forms should be carefully addressed.

    FAQs

    What is a survey form?

    A survey form is a set of questions designed to gather information about customers’ feedback, preferences, and requirements.

    What are different types of Surveys?

    Different Types of surveys are:

    • Online surveys
    • Paper surveys
    • Telephonic Surveys
    • One-to-One interviews

    Survey Monkey is the most popular online survey tool.

    What are the free online survey tools?

    Free online survey tools are:

    • Google Forms.
    • SurveyMonkey
    • SoGoSurvey
    • SurveyPlanet
    • Zoho Survey
    • Crowdsignal
    • Typeform
    • Jotform

    What are the features of a good Survey form?

    Features of a good survey form are:

    • It should be clear and Concise
    • It should be simple
    • It should be relevant to the requirement

  • Why Business Analysts are Important for Organisational Growth

    In today’s world, growth and development are important in every sector. There is development in technology, infrastructure, science, as well as management. This rapid growth is making lots of things go outdated. The products or services without technological changes are also out of the market now.

    There are lots of changes that are taking place in a business environment. The traditional methods and techniques can no longer make them grow and succeed. The new economic policies, as well as change in the consumer mindset, are also a threat to businesses. So, therefore, to ensure continuity, a business has to upgrade itself and make suitable changes. If the business is, then it will be difficult for the business to survive.

    Who are Business Analysts?
    Important Roles of a Business Analyst

    Who are Business Analysts?

    Who is a Business Analyst and what is his role

    Business Analysts are professionals who are experts in analyzing the changes and also creating processes to implement the changes in the business. In this business era, the competition among the brands is also at a high level. The brands with higher technology/best solutions/standardization are quickly replacing the traditional businesses.

    Therefore, business continuity and survival have somewhat become difficult for the companies, this has created the need for business analysis. So, Business Analysts became a growing professionals in this corporate world. Every business needs Business Analysts in their companies to help them survive in this highly competitive corporate world.

    Professionals keep constantly checking business performance and its positioning and keep identifying all the key areas which require change, or modifications. Business Analysts help businesses adapt to strategies effectively and efficiently.

    Important Roles of a Business Analyst

    The roles and responsibilities of a business analyst differ from business to business. Businesses in different sectors require variable business analysis, But there are common roles and responsibilities which a business analyst has to perform in an organization.

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    Business Continuity
    Making Strategies
    Analyzing Upcoming Changes
    Data Analysis
    Growth of companies in comparison to growth in the sector
    Make cost-effective plans
    Analyzing and Solving Business Problems
    Future Projected Goals Analysis

    Business Continuity

    Business Analysts focus completely on understanding the business, workflow, positioning, and competency. The ability of a business to sustain itself and its capacity is understood by them. Once they collect the information and knowledge, they focus on all the points interconnected and linked with the company. They keep a factor check on such points to ensure business continuity and smoother operations.

    Market Analysis

    Business Analysts do the market analysis of the products and services offered by the business. Several factors associated with market analysis like the product, pricing, positioning, promotion, etc. are considered by analysts. Market analysis is done to ensure that the product/service offered by the business is capable to achieve its objectives. Business analysts make a complete assessment of all the marketing factors which can impact their business. In large organizations, market analysts are the ones who perform such functions, But in most organizations, it is the business analysts who focus on the market part.

    Making Strategies

    Business Analysts are also the strategy makers of the organization. They create different strategies to help the businesses continue their operations and achieve their objectives. And to do so, they build several strategies like growth strategy, market strategy, team strategy, and more.

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    Analyzing Upcoming Changes

    Predicting upcoming changes helps the organization to prepare itself for the situation. It will give an idea of how to change things to move the business in the right direction.

    Data Analysis

    Business analysts gather information associated with the business in different ways. They collect the data and keep a record of such data, These data are used to do further planning. The analysts identify many alternatives to gather more results. Out of all these alternatives, they focus on the ones which can give maximum output to the business. For Example, they can select the one alternative which gives maximum returns in fewer resources.

    Growth of companies in comparison to growth in the sector

    The Business Analysts do the complete industry analysis in which the business is involved. If the business is dealing in the dairy industry, then they will do a complete analysis of the industry. After analysis, they will compare the growth of the business in comparison to the industry, If the business lacks behind the usual industry growth then they make sure and fix the problem.

    Make cost-effective plans

    Business Analyst's Definition
    Cost-Effective Planning

    The business always focuses on more output at minimum possible costs. So the business analysts create cost-effective plans to implement the required changes. There are often lots of ways and plans, but the ones which are less costly and impactful will be more productive for the organization. It will save the organization extra expenses. Therefore, analysts focus on making cost-effective plans to implement business changes.

    Analyzing and Solving Business Problems

    Business Analysts are much involved in solving real business problems. They identify and analyze threats and then try to solve the problems. They have to maintain their speed of solving problems before time. Analysts are much concerned with ensuring business health. Therefore, they try to solve business problems as soon as they can.

    Future Projected Goals Analysis

    A company has many future projected plans and goals. All these goals and plans are analyzed by business analysts to create a process and method to achieve the projected goals efficiently. They focus on minimizing time duration, making the best use of resources, and cost analysis. Cost analysis is usually done to make sure that the business can achieve its future projected goals under the estimated cost.

    Business Analysts work more on data, and reports and make decisions based according to such reports. The growing competition in the market is increasing the need for more business analysts in the corporate world. This makes business analysts a growing profession in the corporate world.

    Conclusion

    Business Analysts understand the requirements of the business and help in predicting the problems in future. They work towards the development of the organization by building a marketing strategy, researching the efficient way to run the business and interpreting the data, Hence business analysts are considered important for organizational growth.

    FAQS

    Who are Business Analysts?

    Business Analysts are professionals who are experts in analyzing the changes and also creating processes to implement the changes in the business.

    What is Market Analysis?

    The process of collecting information that affects a marketplace is called Market Analysis.

    Why is Business Analysis necessary?

    Business analysis is important to identify vulnerabilities and issues in the business or its strategies and help implement necessary solutions.

    Why are cost-effective plans important?

    Cost-effective plans are important because it helps the organisation to focus on more output with lower expenses.

  • C Com Digital: A 360 Degree Digital Marketing Agency

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by C Com Digital.

    Digitization has become a universal phenomenon that is growing with every passing day. The increasing prominence of virtual space is observed to influence almost every domain of work. Especially in India with the highest mobile penetration, the scope for digital marketing has assumed importance. Under this circumstance, it is necessary for every venture to have a digital presence and come up with ideas to woo its potential customers who are present online.  A company that is helping businesses use the digital medium to its advantage is C Com Digital. C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform, which helps companies to be ahead of their competitors through the effective marketing services it provides in various domains of digital marketing.

    Startup Name C Com Digital
    Headquarter Mumbai
    Sector Digital Advertisement
    Founders Chandan Bagwe
    Founded 1999
    Parent Organization C Com Enterprises Pvt. Ltd.
    Website www.ccomsys.net

    About C Com Digital and How it Works
    Digital Advertising Industry Details
    Founders of C Com Digital and team
    How was C Com Digital Started
    C Com Digital – Name, Tagline and Logo
    C Com Digital – User Acquisition
    C Com Digital – Technology Stacks/Tools/Software Used
    C Com Digital – Startup Challenges
    C Com Digital – Growth
    C Com Digital – Awards
    C Com Digital – Future Plans
    C Com Digital – Founder’s Advice

    About C Com Digital and How it Works

    C Com Digital is a 360-degree digital marketing agency that employs the latest technological developments like AI and data analytics. Headquartered in Mumbai, C Com offers its services pan India. They offer a plethora of products and services, all under one roof. The products and services include:

    ThinkBots (Building Brands with AI): AI-based Campaign management and performance optimization platform

    Digital Assets: Website, Mobile Apps, E-commerce Store

    Digital PR and Events: Media Outreach, Influencer Marketing, Brand Reputation Management

    Creatives and Branding: Corporate Collaterals, Positioning, Branding

    Digital Advertising: Social Media Marketing (SMM), Search Engine Marketing (SEM), Network Advertising, E-Commerce advertising

    Digital Content: Videos, Blogs, EDMs, Social Media Optimization (SMO) and Search Engine Optimization (SEO)

    Some of the key factors for ROI in digital marketing include Market Insights, Customer Engagement, Voice Search, Data Analytics, Predictive Analysis, and Hyper-Local Advertising. C Com Digital takes into account every factor so as to arrive at an effective strategy that gives 100% results.

    Digital Advertising Industry Details

    The shift of ad spending from traditional to digital media is happening at a rapid pace. The Indian ad industry stands at OVER 564 billion and is expected to touch 700 billion rupees by the end of 2022.

    Digital ad spending currently stands at 199 billion Indian rupees. This is expected to touch 539 billion rupees by the end of 2024. Digital will contribute 38% of the ad market size by 2023. Brands are also focusing on digital content creation, PR and digital services such as websites, mobile apps, search engine optimization and social media engagements.

    Founders of C Com Digital and team

    Chandan Bagwe is the Founder and Managing Director of C Com Digital. He is an engineering graduate, and holds a Master’s degree in Computer Science from the United States. Besides, Chandan did MBA in Marketing from the reputed Jamnalal Bajaj Institute of Management Studies, Mumbai. He is an avid teacher; a visiting faculty member at the premier B-school, Welingker’s Institute of Management Studies, Mumbai. Besides, he is passionate about reading (non-fiction books, including biographies, philosophy, and spirituality), watching science-fiction movies, jogging, and yoga.

    C Com Digital Team

    Nikhil Marwaha, Director of Digital Strategy, has 14 years of cross-functional experience in design, product development and digital marketing in industries such as education, retail and dotcom. He has successfully led and delivered many insightful overseas campaigns, including those that drive results and support clients’ business objectives. He brings to the table some exceptional work experience from his years with top brands such as the Future Group and Tata Interactive Systems, Tata Communication Services, Globus.

    How was C Com Digital Started

    Coming from a business family, Chandan Bagwe had a natural inclination towards the business sector. While he was studying in the USA, from 1995 to 2000, the IT industry in India has started gaining prominence, and soon it was flourishing. Exactly around the same period, Amazon.com started growing in the USA. TCS, Infosys, Wipro grew by many folds in India. Chandan Bagwe took inspiration from Jeff Bezos, founder and CEO of Amazon.com. Thereon, Chandan Bagwe had decided to start an IT company and outsource work from the USA to India.

    The team wanted a name that was short and had good recall value. The name of the company is C Com Digital which stands for ‘Creative Communications’. Digital agencies are all about creativity and communication over the internet.

    C Com Digital logo carries 2 rings connected as links which represents the world connected with the Internet. The two colours in these two rings represent the strong bond between the two organizations i.e. C Com and its associates.

    C Com Digital – Growth

    Founded in 1999, C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform. The company caters to the entire spectrum of digital marketing services for B2B and B2C customers. C Com Digital ThinkBots is a proprietary AI-powered Campaign planning, campaign management and performance optimization platform. C Com Digital has become renowned as a leading agency in the country’s digital space by creating strong digital assets, effective digital PR, creative branding, digital advertising and valuable digital content

    The company has grown by 200% since its establishment with a strong team of leading online influencers and advertising partners. The brand has expanded in the metropolitan cities of Chennai and Bengaluru as well as Hyderabad. Also, they have a client base in Dubai, Singapore and the USA.

    In all these years, the company has managed to successfully build a very strong network of Youtubers, Influencer Marketers, Multi-Channel Agencies, Ad Networks, OTT Channels and Video Content Developers.

    C Com’s clients are higher rung companies belonging to various segments, including industry leaders like Times Now, Zoom, Edelweiss, Southern Health Foods Pvt. Ltd (Manna), Tata Interactive Systems, Tata ClassEdge, Blue Cross Laboratories Pvt. Ltd., Anunta Technology Management Services Pvt. Ltd., Asian Heart Institute, We School, Chintamanis, Outlook Publishing, Ram Ratna Group, and Globus.

    C Com Digital – User Acquisition

    Getting the first few customers is quite a task for any startup, and so was it for C Com Digital. Chandan managed to rope in the initial customers by leveraging the contacts of his family-run offset printing business.

    We have a family offset printing business which was looked after by my father and brother. I started contacting the network of clients, suppliers, associates for their requirements, and getting business slowly.

    Thereafter, C Com Digital partnered with 30 advertising agencies to get more work. When C Com Digital was established, advertising agencies could not provide technology services such as website development, SEO and social media. Due to such a gap in the then existing market, C Com Digital ultimately became their preferred partners to provide technology solutions which helped C Com in expansion of its network.

    C Com Digital – Technology Stacks/Tools/Software Used

    C Com’s ThinkBots is a proprietary AI-powered campaign planning, campaign management and performance optimization platform. C Com uses the ThinkBots AI platform to find valuable insights for marketing the products and services. With the insights received, the company starts executing the plan and monitoring closely the progress in real-time. C Com’s partnership with leading YouTube channels and YouTubers allows it to execute successful influencer marketing campaigns. C Com has also partnered with Google, Facebook, Amazon, Flipkart, and Paytm for online marketing and e-commerce businesses.

    C Com Digital – Startup Challenges

    Initially, C Com Digital had to face a few challenges concerning creating their mark and distinguishing themselves from their competitors. Mainly since 2007, digital agencies began flourishing. That was the period when SEO agencies were on the rise, along with SMO agencies with Google and Facebook popularizing advertisements on their platform. Nevertheless, C Com Digital was successful in creating a niche in the market due to their background in core technology, unlike others. This further allowed them to embrace all the technological and marketing shifts that were occurring in the industry.

    The demand started growing in the digital industry, and at the same time, the visionaries from the mainline media understood the importance of the digital agencies. This resulted in several mergers and acquisitions between digital marketing companies and mainline agencies to form new digital agencies. C Com Digital thrived in this digital outbreak working with all top mainline agencies and taking care of their digital work without getting merged or acquired.

    C Com Digital Awards and Recognition

    • C Com Digital has run successful campaigns including the award-winning campaign for Times Now- NRI of the Year, resulting in doubling the growing participation with the audience from across 15+ countries.
    • The company also showcased its expertise in digital mediums with a successful campaign “Happy Heart India” for “Asian heart Institute”, supported by Bollywood actor Akshay Kumar to save lives of 200 underprivileged children suffering from chronic heart ailments.
    • C Com Digital has been growing big since it was established. Recently, it has created a huge hype in the media and won the media mandate from Blue Cross Laboratories Pvt. Ltd. for an awareness drive on dysmenorrhea- #WhySufferSilently campaign, which managed to reach 81 lakh, people, through social media platforms.
    • Received ‘Best Unique & Innovative Promotion of the Year’ at the National Jewellery Awards, for Chintamanis’ #LoveWins Campaign.
    • ‘Content Marketing Agency of the year 2019’ at the AgencyCon Indian Agency Awards Summit for NRI Of The Year Awards, Season 4 Campaign.
    • C Com Digital was awarded by TATA classed for achieving the milestone of reaching 15,000 classrooms.

    C Com Digital – Future Plans

    With the arrival of IoT, Big Data, concepts and advancements in data analytics, AI is going to become all-pervasive and play a crucial role in brand engagements. Bots will be capable of doing incredible things and will exceedingly enhance the human experience in all walks of life. AI is evolving rapidly in many realms such as research analysis, design, consumer mapping, social media marketing etc. Against such a background C Com Digitals’ ThinkBots is poised to become the next big thing in AI for the digital marketing space, given its exceptional capabilities and breakthrough technology.

    C Com Digital – Founder’s Advice

    My advice would be to aim for sustenance rather than biting more than one can chew. Hence, the fundamentals must be in place, both in thoughts and action before critically planning further expansion. In addition, there are four essential qualities that any entrepreneur must have: belief, focus, planning, and action. All four are equally important and require maximum sincerity. A high regard for these ideals will inevitably create an unstoppable force – Chandan Bagwe

    FAQs

    Who Founded C Com Digital?

    C Com Digital was founded by Chandan Bagwe.

    When was C Com Digital founded?

    C Com Digital was founded in the year 1999.