Dabur is one of India’s most reputable and well-known household brands; therefore, it doesn’t need an introduction. The 140-year-old Ayurvedic firm Dabur began as an Ayurvedic medication manufacturer in 1884. Since its modest beginnings in Kolkata’s backstreets, Dabur India Ltd. has grown into a consumer goods corporation with the world’s broadest range of herbal and natural products.
About Dabur
Dabur has effectively transitioned from a family-owned company to a professionally run firm. With sales of over INR 12,886 crores and a market valuation of over INR 106,569 crores as of December 2024, Dabur India Ltd. is one of the top FMCG firms in India. Building on more than 140 years of quality and experience, Dabur is currently the most reputable brand in India and the biggest provider of natural and Ayurvedic healthcare worldwide.
With a range of more than 250 Ayurvedic products, Dabur India is also a global leader in Ayurveda. Nine different power brands are currently part of Dabur’s FMCG portfolio in India: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Dabur Vatika are a powerful global brand.
Dabur has remained loyal to its rich history and 140 years of quality and experience by earning the title of “custodian of Ayurveda.” Dabur is currently the biggest “science-based” ayurvedic company in the world. With a strong commitment to Ayurveda, Dabur has spent more than a century creating products using a range of scientific interventions to demonstrate the benefits of Ayurveda and its constituents. By providing goods that perfectly capture the benefits of Ayurveda and align with consumer tastes, Dabur offers a distinctive platform.
Dabur will keep emphasizing the “herbal and natural” offer as its central tenet both domestically and internationally in the future.
Brands are strategic assets because they provide great experiences and engage with customers on an emotional and rational level.
70% of Dabur’s overall sales come from nine power brands. These consist of one brand in foreign markets and eight in India (Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Dabur Vatika). Given its 140-year history, Dabur has a legitimate right to triumph in the healthcare sector, where the majority of power brands operate. The company’s mission to be committed to the health and well-being of every household is reflected in the items it offers.
Through Digitisation
For Dabur, using digital transformation to stimulate innovation and growth is not a novel requirement. By pursuing an aggressive eCommerce and digital marketing strategy to capture the expanding market size of millennials and Gen Z, Dabur is capitalizing on the digital revolution. They conduct targeted advertising on a variety of digital platforms to appeal to young people, and they supplement these efforts with more easily accessible products on e-commerce and online marketplaces.
By Dominating the Rural Market
One of Dabur’s primary strategic focus areas is the country’s rural market. Dabur’s domestic market sales are among the largest in India’s FMCG sector, with approximately 47% coming from rural areas. To access this expanding customer base, Dabur has been focusing on expanding its direct reach to villages around the country. They have expanded their distribution network to include about 90,000 communities and 1.3 million outlets.
USP of Dabur
Dabur is a unique player in the consumer products market because of its USP, which is its focus on health and wellness segment. In order to grow its market share, brand will thus keep using this as a competitive advantage.
Dabur SWOT Analysis
Dabur SWOT Analysis
Dabur Strengths
Dabur distributes its goods through 5000 distributors and 3 million outlets in more than 60 countries.
Dabur’s strong product development and brand image.
A robust distribution system with a vast supply chain.
Health care, education, and other socioeconomic activities are among Dabur’s welfare initiatives.
Dabur Weaknesses
International and major domestic competitors pose a serious threat to Dabur products.
With a wide range of consumer preferences and pricing tactics, the FMCG sector is vibrant and fiercely competitive.
For FMCG companies, regulatory compliance is higher in Indian markets.
Dabur Opportunities
Acquisitions and mergers to bolster the brand.
Because of its tremendous brand recognition, Dabur is a household name even in rural places.
Demand for Ayurvedic products is rising both domestically and internationally.
Dabur Threats
The buyers and sellers in monopolistic competition are numerous. However, none of them sell identical goods. Although all dealers sell somewhat different things, the products are comparable. This industry is therefore quite competitive.
Dabur offers a vast array of products and a huge portfolio. Local brands pose a risk of duplication since they could produce identical goods and market them under Dabur’s name.
Conclusion
With more than 250 herbal and Ayurvedic products in its portfolio, Dabur is the largest Ayurvedic and natural healthcare firm in the world and a prominent FMCG brand in India thanks to its strong track record. It continues to have a distinct outlook on the future. Nonetheless, there are several obstacles due to rivals and laws controlling the FMCG sector. Dabur is positioned to play a big part as India expands and the demand for natural healthcare rises.
If the business manages its difficulties effectively and seizes future opportunities promptly, it emerges as a real victor over its rivals. Additionally, before making any investing decisions, we advise speaking with your financial advisor.
FAQs
When was Dabur founded?
Dabur was founded in Kolkata by Ayurvedic practitioner S. K. Burman in 1884.
What are the nine different power brands of Dabur?
Nine different power brands that are currently part of Dabur’s FMCG portfolio in India include Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Dabur Vatika are a powerful global brand.
How does Dabur make money?
Dabur makes money through its different brands, digitisation, and dominating the rural market.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Dabur.
Are you aware that FMCG is India’s fourth-largest sector? FMCG’s full form is Fast-Moving Consumer Goods that consist of a wide range of products including food and snacks, beverages, household products, beauty products, clothing, and such things. It is next to impossible to think of a life without the FMCG industry.
Products like cooking oil, honey, biscuits, other snacks, toothpaste, and whatnot are all the basic commodities we need in our daily lives. We all are familiar with this brand right when we were kids, it is the brand that every house uses it. The brand that is dear to every Indian is Dabur.
Dabur is one such multinational consumer manufacturing goods company that creates Ayurvedic medicine and natural consumer products. It is the world’s leading Ayurveda Company and one of the largest FMCG companies in India.
Explore everything about Dabur in this article like Dabur’s key people, mission and vision, business and revenue model, challenges faced, competition, and more.
As the “Custodian of Ayurveda,” Dabur creates goods for customers across generations and regions by fusing ancient traditional knowledge with cutting-edge science. With revenues of over Rs. 10,800 crores and a market capitalization of over Rs. 100,000 crores, Dabur India Limited is the fourth-largest FMCG company in India.
Dabur is currently the most reputable brand in India and the largest Ayurvedic and Natural Health Care Company in the world, with a collection of over 250 Herbal or Ayurvedic products due to its legacy of quality and experience spanning over 138 years. There are about eight Power Brands with distinct brand identities that make up Dabur’s FMCG portfolio today.
These include Dabur Chyawanprash, Dabur Honey, Dabur PudinHara, Dabur Lal Tail, and Dabur Honitus in the healthcare sector; Dabur Amla and Dabur Red Paste in the personal care sector; and Réal in the food and beverage sector. Furthermore, Vatika is a Global Power Brand.
The brand currently engages in important consumer product categories such as foods, health care, home care, skin care, and oral care. With 6.7 million retail locations and a significant penetration in both urban and rural countries, Dabur has a sizable distribution network.
Dabur’s products are available in over 120 countries across the globe today. Currently, the brand is well recognized in the middle east, SAARC nations, Africa, the US, Europe, and Russia. It is reported that over 27% of Dabur’s overall revenue comes from abroad at the moment.
It is fascinating how the brand from humble beginnings in Kolkata to becoming the world’s leading Ayurveda Company. Dabur has been able to successfully transition from a family-run business to a professionally managed company.
Dabur stands apart from the competition due to its aptitude for innovation and corporate governance, which it consistently sets new benchmarks for. Dabur Group of Companies is NewU, Hobby, and Namaste.
Dabur – Industry
Dabur Ltd. belongs to the FMCG industry. According to estimates, India’s retail market had risen from $840 billion in 2017 to $ 1.1 trillion by 2020, with contemporary trade predicted to grow at a rate of 20–25 percent annually, which will likely increase FMCG businesses’ profits.
Dabur – Founders and Team
Dabur Ltd is founded by Dr. S.K Burman in 1884.
Dr. S.K Burman
Dr. S.K Burman
Dr. S.K Burman is the founder of Dabur. He started Dabur to treat common people in remote communities efficiently and economically. Dr. Burman addressed the challenge of creating natural treatments for the deadly illnesses of the day, such as cholera, malaria, and plague, with the zeal and fervor of a missionary.
As soon as word of his treatments spread, he gained a reputation as the reliable “Daktar” or physician who developed efficient treatments. And so, the name of his business, Dabur, was derived from the Devanagri translation of Daktar Burman.
Amit Burman
Amit Burman
In 2019, Amit Burman was appointed as the Chairman of Dabur India Ltd. He holds a degree of MBA, from the University of Cambridge, and a BSc degree in Industrial Engineering from Lehigh University in Bethlehem, in the United States. He also completed his master’s in Industrial Engineering from Columbia University in the United States.
He began his career in the department of industrial engineering at Dabur, where he was in charge of introducing new machinery, enhancing existing processes, reducing the need for labor, and optimizing product packaging. At Colgate Palmolive in New York, USA, where he worked in the Manufacturing Strategy Department—the company’s internal consultants, Amit gained useful expertise.
Dabur – Startup Story
To talk about the startup story of Dabur, Dr. S.K Burman first launched its mission to distribute health care products in Calcutta, West Bengal in 1884. His ancestors are Punjabi Khatris, and they moved from Punjab to Kolkata. Dr. Burman started to create Ayurvedic medications for conditions like cholera, constipation, and malaria around the middle of the 1880s while working as an Ayurvedic practitioner in Kolkata.
He afterward began to bicycle-sell his medications in Bengal as a licensed doctor. The term “Dabur,” a combination of the words daktar (doctor) and Burman, began to be used by his patients to refer to him and his medications. He later mass-produced his Ayurvedic formulas.
In 1919, C.L Burman son of Dr. Burman set up manufacturing plants and R&D facilities to check the quality of the mass productions. Due to an unpleasant situation with G.C Burman, grandson of Dr. Burman, the factory had to be shifted to Delhi from Calcutta.
In 1986, Dabur became a Public Limited Company and was renamed as Dabur India Ltd. This all came after the reverse merger with Vidogum Limited. It was in 1993 when the brand raised its benchmark by entering the specialized health care area of the cancer treatment plant at Baddi in Himachal Pradesh.
Soon after, the brand expanded and came with a variety of products by partnering with global companies and giving it international status. In 2000, Dabur India Ltd made a turnover of Rs 1,000 crores and established itself as a market leader.
Dabur’s vision is to be “Dedicated to the health & well-being of every household.”
The brand has seven principles by which they carry out its business. These are Ownership, Passion for winning, teamwork, integrity, people development, consumer focus, and innovation.
Dabur – Name, Logo, and Tagline
Dabur Logo
The name of the brand is derived from Dr. S.K Burman, as the locals used to address him as ‘Daktar’.
Dabur has changed its tagline a few times. The current tagline of Dabur is, “Celebrate Life”. Other most known taglines of Dabur are “Science-based Ayurveda” and “Live better with Dabur“.
The logo of Dabur represents a banyan tree with its trunk forming the shape of three people with arms raised symbolizing celebration and jubilation.
Dabur – Business Model
Dabur is said to operate through three types of business models. Consumer Care Division (CCD), International Business Division (IBD), and Consumer Health Division (CHD) are the three business units that make up the business.
Dabur manufactures a wide range of products. Its Consumer care Division is divided into four classifications named Health care products, hair care products, skin care products, foods, etc.
Dabur’s Healthcare products are categorized into the list of health supplements, digestive, oral care, energizers, women’s health products, and many other similar categories. The health care division of Dabur is most popular for its products named Dabur Amla, Vatika, Almond Oil, Almond Shampoo, etc. Dabur has a presence in the international markets with brands like Dabur Amla and Vatika.
The brand operates 20 cutting-edge production sites all around the world. In addition to the seven factories in Sahibabad (Uttar Pradesh), Jammu Silvassa Alwar Katni Narendrapur Pithampur, and Nasik, eight of these 12 production facilities are situated in India, with Baddi (Himachal Pradesh) and Pantnagar (Uttaranchal) serving as the nation’s two principal manufacturing hubs.
Outside national boundaries, the brand has offices in Dubai, Egypt, Nigeria, Bangladesh, the United States, London, and Nepal.
Dabur has three Subsidiaries namely:
Dabur Research Foundation
Aviva India
H&B Stores Ltd
Dabur CSR Activities
Dr. S.K Burman founded the non-profit Dabur’s Sustainable Development Society (SUNDESH), which strives to carry out charitable work in the fields of health care, education, and other socio-economic endeavors. The corporate social responsibility (CSR) projects of Dabur are driven by SUNDESH.
The brand has also joined many teams from NGOs across the country to undertake and offer special training programs for farmers, villagers, and tribal communities to train them on sustainability and building a greener environment.
The above graph shows the segment distribution of Dabur as per the data published by touchstonemarketanalysis.blogspot.com
Dabur – Growth and Revenue Model
The overseas revenue of Dabur makes up 30% of the total turnover. In the fiscal year that ended on March 31, 2022, the total income of Dabur is Rs 8521.05 crores. The company’s December 2021 Net Sales totaled Rs. 2,941.75 crores, an increase of 7.8% over one year.
The brand’s International Business saw a rise of over 34% in constant currency, advancing it along the growth curve. The MENA business increased by about 49% during the quarter, while Egypt’s business increased by 43%, Namaste by more than 40%, and SAARC’s business increased by 41%.
The above graph shows an estimated revenue distribution of the Dabur as per the data available on Wikipedia
Dabur – Challenges/Controversies Faced
In every business, there are ups and downs, and controversies became a part of it when it is a multinational company. Similar was the case with Dabur. In 2014, when the BJP government revealed the names of those with black money accounts, there was the name of former executive director Pradip Burman.
There were also charges against Dabur Honey, according to a report, that Dabur Honey had added sugar syrup from other companies.
Dabur – Investments
Till now, Dabur has made two investments. The most recent investment by the brand is at Everready industries on 25th April 2022.
Date
Company Name
Funding Round
Amount Invested
October 9, 2019
Melorra
SERIES C
$12 million
April 25, 2022
Eveready Industries
Post-IPO-Equity
–
Dabur – Mergers, Acquisition, and Shareholders
Dabur India has made a total of seven acquisitions. Some of the acquisitions are as follows:
Date
Company Name
June 18, 2010
Fem Care Pharma Ltd.
January 3, 2011
Namaste Laboratories
May 4, 2011
Ajanta Pharma – Counter Energiser Brand 30 Plus
July 19, 2016
Discaria Trading
May 18, 2017
D&A Comestics
As of March 31, 2021, Dabur had 296,439 shareholders in total, and 1,767 425 349 fully paid-up equity shares were owned.
Dabur – Online and Social Media Presence
As the country’s fourth-largest FMCG, Dabur knows how to keep its customers updated through its strong social media presence on major platforms.
Last year (2021) to create awareness on the occasion of the International Day of Persons with Disabilities, Dabur Honey, the brand from Dabur India, launched a campaign called ‘Shuddhata Sabke Liye’.
Dabur pitched this video to promote the ideas of inclusion, empowerment, and equal opportunity for all. It shows how Dabur Honey makes a couple’s life sweeter by helping them make every moment special for one another despite hardship. Because of its purity, Dabur Honey has always played a significant role in people’s life, whether they use it for sweetness, health, or celebration.
The campaign reached great heights because of actor and writer Swanand Kirkire, who gave the voiceover for this video.
Dabur – Competitors
Some of the top competitors of Dabur are:
Hindustan Unilever Limited (HUL)
Godrej Consumer
Marico
P&G
Colgate
Emami
ITC
Nestle
Sheela Foam
Gillette India
Dabur – Awards and Achievements
Here are some popular awards won by Dabur:
Dabur was ranked among the Iconic Brands of India (2017) by the Economics Times
Dabur has won the award for Best Risk Management Practice in the FMCG category by CNBC
Dabur was also recognized with ZEE Media Family Business Legacy Award
Dabur was also ranked as a top brand in Best Indian Brands (2016)
Dabur ranked 39 in the BT500 ranking of India’s Most Valuable Companies (2016)
Dabur – Future Plans
The company currently reported that it had over 100% growth and contributes to 8.2% of the India FMG business. The CEO of Dabur, Mohit Malhotra says, “We continue to invest ahead of the curve in expanding our rural footprint. We have expanded our rural coverage by 16%, from 60,000 villages at the end of 2020-21 to 69,000 villages in Q1, 2021-21. We plan to further expand it by 33% to 80,000 villages over the next 2 years.”
Dabur is undoubtedly one of the most well-recognized multinational consumer goods companies. Initiated in 1884 by Dr. S.K Burman in Kolkata, is now well recognized in more than 120 countries across the globe including SAARC countries. In 1986, Dabur went public and was named Dabur India Ltd.
Dabur has many subsidiaries and is a well-known name in the food and consumer care business. Dabur receives 60% revenue from the from consumer care business, 11 % from the food business, and the remaining amount from its international business. The above article contains some essential information about the Dabur company and its journey.
FAQs
How did Dabur get its name?
The founder of Dabur, Dr. S.K. Burman was a qualified physician and was used to sell ayurvedic medicines for some common diseases. His patients started referring to him as a Dabur. They merged the words Daktar (Doctor) and Burman to be named Dabur.
Who is the CEO of Dabur?
The present CEO of Dabur is Mohit Malhotra.
Who is the brand ambassador of Dabur Honey?
The present brand ambassador of Dabur Honey is a south actress Rashmika Mandanna.
Baishali Das Adhikari
