Tag: Dabur

Top 12 Successful Ayurvedic Franchise Businesses in India

The ancient practice of Ayurveda is experiencing a powerful resurgence in India. Ayurveda is the ancient Indian system of medicine, rooted in a holistic, all-natural approach to physical, mental, and spiritual well-being. As consumers shift toward natural healing, chemical-free skincare, and holistic health, Ayurvedic and herbal brands are exploding onto the scene, adapting modern wellness with the power of nature.

According to a study, India’s Ayurveda market is expected to grow from $7 billion to $16.27 billion by FY28. If you’re aiming for a low-risk, high-reward business in the booming healthcare space, investing in an Ayurvedic medicine franchise could be your perfect move. In this article, we will walk you through the top Ayurvedic franchise opportunities available in India today.

Why Should You Invest in an Ayurvedic Medicine Franchise in India?

Rapidly Growing Market: There has been a boom in the Ayurvedic industry in recent years. With increasing awareness around natural and chemical-free healthcare, both Indian and international markets are witnessing a surge in demand for Ayurvedic products. More consumers are now opting for holistic wellness over synthetic medicines.
Strong Government Backing: The Indian government actively supports the growth of Ayurvedic businesses through the Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy). These initiatives ensure smoother regulations, easier licensing, and increased credibility for Ayurvedic franchises.
Low Investment, High Profit Potential: Compared to allopathic medicine franchises, Ayurvedic franchises typically require a much lower upfront investment. Yet, due to rising consumer demand and repeat usage, they offer impressive profit margins and faster ROI.
Diverse Product Portfolio: From herbal medicines and dietary supplements to skincare, immunity boosters, and personal care products, Ayurvedic franchises cover a wide spectrum. This variety allows franchise partners to tap into multiple consumer segments and needs.
Trusted and Safe Solutions: One of the biggest advantages of Ayurveda is its minimal side effects. Consumers deeply trust natural and plant-based remedies, making Ayurvedic products easier to promote and sell in both urban and rural markets.

List of 12 Most Trusted Ayurvedic and Herbal Franchise Businesses in India

India’s healthcare landscape is evolving rapidly, with a growing preference for natural and side-effect-free remedies. So, if you’re looking to partner with a trusted Ayurvedic brand, here’s a carefully curated list of the top 12 Ayurvedic and Herbal businesses in India you should know about.

Brand	Unique Strength	Product Focus	Training/Support	Ideal For	Export Presence
Dabur India Ltd.	Legacy brand with 250+ products	Health & wellness	Strong corporate support	Large-scale retail or pharma partners	Yes
Omics Pharma	Clinical research-backed formulations	Therapeutic & general care	Marketing materials + PCD	Entrepreneurs focused on credibility	Limited
Bhoomi Vaidyam	Wildcrafted herbs & spa tie-ups	Spa, wellness, retail blends	Regional customization	Wellness centers, spa owners	No
DGA Synergy	Low-investment, fast delivery & private label	AYUSH-certified health products	Technical + logistic support	Small entrepreneurs, first-timers	Growing
Ayush Arogyam	Panchakarma blends & therapeutic oils	Ayurvedic oils, traditional kits	Region-wise exclusivity	Clinics, Ayurvedic therapists	No
Wow Nandi	Influencer-driven beauty brand	Ayurvedic skincare & beauty	Branding & packaging support	Young entrepreneurs, beauty-focused	No
Herbs at Work	Chronic ailment expertise	Condition-specific remedies	Educational content	Consultation-based retail models	Moderate
Nav Sanjeevani Enterprises	Frequent product updates & low entry cost	General wellness	Strong backend & logistics	Budget-conscious retailers	No
Maharishi Ayurveda	40+ country reach and Panchakarma centers	Wellness & lifestyle products	Training & wellness support	Wellness center owners, consultants	Yes
Powell Laboratories	150+ formulations and 45+ years credibility	Immunity, digestion, etc.	Regional exclusivity, tools	Experienced pharma partners	Yes
Green Bay Bio	Sustainable packaging & R&D strength	Herbal oils & balms	R&D & eco-branding support	Eco-conscious brands/startups	Moderate
Shreshtha Herbals	Boutique, handcrafted, mountain herb blends	Teas, skincare, bath kits	Boutique support	Organic and premium wellness stores	Limited

Dabur India Ltd.

Founded	1884
Space Required	750–1500 sq. ft
Initial Investment	INR 5 lakh

Dabur - Top Ayurvedic Franchise Businesses in India — Dabur – Top Ayurvedic Franchise Businesses in India

Dabur is one of India’s oldest and most trusted Ayurvedic brands, with a legacy spanning over 100 years. Dabur has built a solid reputation for offering effective and innovative health solutions, renowned for blending the wisdom of ancient Ayurveda with modern scientific methods.

Dabur provides entrepreneurs and healthcare professionals with a range of profitable opportunities in the herbal and Ayurvedic space with a global footprint and a diverse portfolio of over 250 products.

Omics Pharma

Founded	1996
Space Required	500–800 sq. ft
Initial Investment	INR 2–5 lakh

Omics Pharma stands out for its innovative product development and state-of-the-art GMP-certified manufacturing units. The company provides exclusive PCD rights and marketing materials to help partners multiply. Their Ayurvedic product range is backed by clinical research and consistent quality assurance.

Bhoomi Vaidyam

Founded	2014
Space Required	300–500 sq. ft
Initial Investment	INR 2–5 lakh

Bhoomi Vaidyam focuses on using wildcrafted herbs and traditional healing practices. The brand supports franchisees with attractive margins, comprehensive training, and regular product innovations. Their product portfolio is especially popular in wellness centers, spas, and retail outlets. They also offer excellent regional support to help franchisees localize their businesses.

DGA Synergy

Founded	2017
Space Required	N/A
Initial Investment	INR 10,000–50,000

DGA Synergy is committed to providing sustainable health solutions by combining time-tested Ayurvedic formulas with today’s healthcare demands. The company ensures fast delivery, offers private labeling options, and provides expert technical support to its partners. All products are AYUSH-approved and produced in ISO-certified facilities, ensuring high quality and safety. With its premium range, DGA Synergy is steadily gaining traction in Tier 1 and Tier 2 cities across India.

Ayush Arogyam

Founded	2017
Space Required	350–1000 sq. ft
Initial Investment	INR 2–5 lakh

Ayush Arogyam is known for its therapeutic-grade Ayurvedic oils and authentic Panchakarma blends. Franchise partners benefit from affordable pricing and region-wise exclusivity. Their transparent business practices and high repeat demand make them a trusted brand in both metros and small towns.

Wow Nandi

Founded	2017
Space Required	150–300 sq. ft
Initial Investment	INR 5–10 lakh

Wow Nandi has gained popularity for offering chemical-free, Ayurvedic beauty products tailored for modern consumers. The company provides vibrant packaging, ready stock, and influencer-backed branding support. It’s a great choice for entrepreneurs targeting the natural beauty segment. Their product range aligns perfectly with growing consumer interest in cruelty-free and vegan skincare.

Herbs at Work

Founded	2011
Space Required	50–150 sq. ft
Initial Investment	INR 10,000–50,000

Herbs at Work is widely appreciated for its scientifically crafted herbal solutions targeting chronic ailments. They provide franchisees with high-quality educational content to assist customer consultations. The company maintains strict quality standards using ethically sourced herbs and ingredients. They are especially strong in online fulfillment and pan-India delivery logistics.

Nav Sanjeevani Enterprises

Founded	2012
Space Required	100–1000 sq. ft
Initial Investment	INR 10,000–50,000

Nav Sanjeevani - Top Ayurvedic Franchise Businesses in India — Nav Sanjeevani – Top Ayurvedic Franchise Businesses in India

Nav Sanjeevani offers a budget-friendly entry into the Ayurvedic PCD business without compromising on quality. With strong backend support and extensive SKUs, partners can cater to a wide audience. Their flexible order sizes and logistic support simplify franchise operations. The company frequently launches new formulations based on seasonal and regional demand.

Maharishi Ayurveda

Founded	1986
Space Required	N/A
Initial Investment	INR 2–5 lakh

Maharishi Ayurveda is ideal for wellness-focused franchisees, with a legacy of global presence and deep Ayurvedic roots. Their products are exported to over 40 countries, showcasing global credibility. Partners receive Ayurvedic training, consultation support, and marketing collateral. Their wellness centers and Panchakarma franchises offer premium business potential.

POWELL LABORATORIES

Founded	1975
Space Required	500–600 sq. ft
Initial Investment	INR 10,000 – 10 Cr

Powell Laboratories is known for high efficacy products, with over 45 years in Ayurvedic manufacturing. They offer strong PCD franchise support with region exclusivity and promotional tools. Their catalog includes over 150 formulations targeting immunity, digestion, and respiratory health. The brand’s long-standing credibility ensures customer loyalty and repeat orders.

Green Bay Bio

Founded	2015
Space Required	500–600 sq. ft
Initial Investment	INR 10–20 lakh

Green Bay Bio is committed to sustainable and eco-friendly Ayurvedic products. They offer low-cost franchise options along with excellent backend and R&D support. Their cold-processed herbal oils and balms are in high demand across wellness chains. The brand is popular among startups for its affordable pricing and modern packaging.

Shreshtha Herbals

Founded	2015
Space Required	200–1000 sq. ft
Initial Investment	INR 2–5 lakh

Shreshtha Herbals brings ancient mountain herbs into everyday wellness routines. They promote Ayurveda through handcrafted, small-batch formulations and herbal infusions. Their tea range, skincare kits, and bath products are widely loved in organic stores. This is ideal for franchisees targeting premium wellness and boutique markets.

Conclusion

Starting an Ayurvedic medicine franchise in India is a step toward promoting holistic wellness in a health-conscious era. With low investment risk, rising consumer demand, and strong government backing through AYUSH initiatives, this sector is brimming with opportunity. It’s essential to follow all regulatory compliances, maintain consistent product availability, and offer genuine health guidance to your customers. Invest in local promotions, doctor tie-ups, and digital presence to expand your reach. Build trust by educating customers about the benefits of Ayurveda.

FAQs

Which are the top Ayurvedic and herbal franchise businesses to invest in India?

The top Ayurvedic and herbal franchise opportunities in India are:

Dabur India Ltd.
Omics Pharma
Bhoomi Vaidyam
DGA Synergy
Ayush Arogyam
Wow Nandi
Herbs at Work
Nav Sanjeevani Enterprises
Maharishi Ayurveda
Powell Laboratories
Green Bay Bio
Shreshtha Herbals

Is investing in an Ayurvedic franchise profitable in India?

Yes, investing in an Ayurvedic franchise in India is highly profitable due to the growing demand for chemical-free, natural healthcare solutions.

What is the minimum investment required to start an Ayurvedic franchise business?

The minimum investment to start an Ayurvedic franchise in India can range from as low as INR 10,000 to INR 5 lakh.

What are the government schemes supporting Ayurvedic businesses in India?

The Indian government, through the Ministry of AYUSH, supports Ayurvedic businesses via subsidies, training programs, and simplified licensing procedures.

Do I need a medical background to start an Ayurvedic medicine franchise?

No, a medical background is not mandatory.

July 17, 2025

Maha Kumbh 2025: Inspiring Brand Campaigns Blending Spirituality and Innovation!

The Maha Kumbh Mela of Hindus, celebrated 144 years ago, is a religious event that is attended by millions of pilgrims from all over the world. The pilgrims are from far away to four places in India – the Holy cities of Prayagraj (Allahabad), Haridwar, Ujjain, and Nashik. Based on Hindu philosophy, the holy dip in the sacred rivers present at these places will purify the soul and grant deliverance from the worldly cycle of birth and death. Also linked with some stories from the ancient Hindu scripture and mythology is the age-old belief about the falling of drops of the divine nectar of immortality at any of these sacred spots.

The Kumbh Mela has references dating back to the Rigveda and the 3rd century BCE. However, this festival became very powerful in the 7th century AD when King Harsha arranged grand gatherings at Prayagraj. Today, it is one of the biggest peaceful gatherings in the world, uniting culture and spirituality. Seekers from several regions attend the festival for bath-taking activities, sage lectures, and vibrant cultural exchanges, which showcase India’s cultural repertory.

Maha Kumbh Mela offers brands an opportunity to connect with millions of people in Prayag’s mobility and shape strategies that align the campaign with the event’s inherent spiritual essence. The campaign could also provide customized add-on services, such as travel insurance, and experiential marketing. The advertising glut could be as high as INR 3,000 crores as brands fight it out in a strategic duel of brand and product choice placement and direct new customers to centers of consumption.

Let’s explore some exemplary marketing campaigns done by some popular brands.

Dettol
Eveready Industries India Limited
Uber
Coca Cola India
Dabur
Amazon India
Vodafone Idea
PhonePe
Ixigo
Park+

Dettol

Dettol Banega Swasth India

The “Dettol Banega Swasth India” (DBSI) Dettol’s campaign is capitalizing on the 2025 Maha Kumbh Mela to fight for public hygiene and health for millions of pilgrims. The program will involve deploying hundreds of thousands of soaps at the food service areas to instill the habit of washing hands before and after eating. In addition, Dettol is also assisting sanitation workers by training about 15,000 staff and providing hygiene products to ensure cleanliness across the period. Health and hygiene volunteers will be on duty to help pilgrims with their orientation promoting civic involvement and hygiene promotion at the community levels. For authentic cultural resonance, the campaign utilizes street plays and puppet shows featuring hygiene messages. Dettol is a constant presence (2016) and a trusted public health partner, in line with India’s vision of a healthier country by 2047.

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Eveready Industries India Limited

Eveready Siren Maha Kumbh 2025

Eveready Industries India Limited is undertaking a focused promotional drive at the 2025 Maha Kumbh Mela, to enhance this experience for the large number of pilgrims. The program entails the mounting of 13,000 LED lights at the Mela site, which provides bright illumination and enhances safety, particularly during nighttime hours. Eveready’s energy-saving lighting promotes sustainability as well as accident reduction and provides conveyance for the attendees. In this work, the brand is bestowed with a socially equitable status focused on the public good and uses its products as vehicles to represent the spiritual and cultural heart of the festival occurring. This campaign is aimed at strengthening the relationship with consumers among Eveready, creating goodwill, and furthering its brand image as an innovative company and responsible corporation.

Uber

In collaboration with the Airports Authority of India (AAI), Uber has launched a strategic campaign to improve the transportation services during the Maha Kumbh Mela 2025 at Prayagraj airport, with the potential for 40 crore believers to visit. The plan covers airport terminal collection areas, clearly posted with signs and assistance for smooth transfers. Uber is providing a 25% discount (maximum ₹200) redeemed for airport-to-airport travel to promote the travel. The campaign provides effective mobility options for attendees while also providing income-generation alternatives for local drivers. With its app, Uber delivers an easy-to-use system for ride bookings that is tailored to the specific transport needs of this large-scale event and reaffirms its support of reliable, community-driven services at large-scale events.

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Coca Cola India

Coca-Cola India – Mahakumbh 2025

Coca-Cola India has a significant presence at the Maha Kumbh Mela 2025, where its programs revolve around hydration, sustainability, and cultural interaction. The brand will provide access to beverages such as Coca-Cola, Thums Up, Sprite, Maaza, and Fanta every 400 meters along the event site, to retain the participant’s hydration. Special Maha Kumbh edition packaging is a semblance of India’s heritage. Hydration carts and food activations will add to the culinary experience of visitors. Coca-Cola’s Maidaan Saaf campaign fosters sustainability through the distribution of 21,500 recycled PET jackets to sanitation workers, the installation of recyclate plastic playrooms, and the use of Reverse Vending Machines for waste recycling. With immersive experiences and recycling consciousness, Coca-Cola enhances festivities and provides sustainability and community support.

Dabur

Dabur is utilizing diverse innovative marketing techniques for Maha Kumbh Mela 2025 to access pilgrims and visitors. The activity consists of product sampling in streetside dhabas and food joints in Prayagraj, where, for example, popular brands like Hajmola are being promoted to induce trial and knowledge of the brand. The company is fitting out oral hygiene stations with automatic toothpaste dispensers and highlighted that health and hygiene are of paramount concern for the company. Family-friendly amenities, including female baby rooms and baby care rooms with Dabur products, are incorporated to add value to the delegates’ experience. In addition, Dabur is investing in brand activation, to foster deeper cultural bonds between the brand and customers, and attempt to access the market of a growing rural population where demand for healthy and wellness products is exploding.

Success Story of Dabur: An Indian Born Multinational Company

Dabur is a multinational consumer goods manufacturing company that is well recognized for its Ayurvedic medicine and natural consumer products.

StartupTalkyShalini Rath

Amazon India

Amazon India – Mahakumbh 2025

In a new proposal, the footprint of Amazon India could be in Maha Kumbh Mela 2025 and one of its contributions is meant to provide relief to the pilgrims there. The company is distributing free upcycled cardboard beds in the prescribed locations of the festival (i.e., Kumbh Police and hospital staff). This sustainability-based work reuses the cardboard packaging boards from an environmentally resistant bed. Amazon collaborated with Ogilvy and specialist fabricators to provide robustness. After the event, Amazon will responsibly recycle beds unsalvageable items and donate salvageable beds to local NGOs. Director of Marketing, Pragya Sharma, pointed out this program is a part of the larger vision of Amazon India to empower communities and offer ease during mega events such as the Maha Kumbh Mela.

Vodafone Idea

Vodafone Idea (Vi) is launching a comprehensive campaign for the Maha Kumbh Mela 2025, aiming to enhance connectivity and user experience. The 5G company services will be rolled out to consumers by 2025 in 17 priority circles, beginning with major cities such as Delhi and Mumbai, to cater to high data needs for events. To ensure reliable connectivity Vodafone Idea is setting up more than 46,000 new network sites and modernising 58,000 existing sites. The company will offer affordable 5G plans to attract customers away from competitors. Second, Vodafone Idea is planning to expand its 4G coverage to 90% of the Indian population by June 2025. Strategic partnership and participation of the community will result in deeper penetration of the platform at the Mela.

PhonePe

PhonePe enhance the digital payment experience during the Maha Kumbh Mela 2025 such that they are not interrupted in their ability to use the service to access transportation, food, and lodging. With almost 47% of the UPI market, PhonePe will handle a massive volume of transactions that will ensure speed and stability. The platform also offers a cross-border payment function, which can be used to settle transactions by international tourists. Through a range of community engagement activities, PhonePe will promote digital inclusion and financial literacy. Novel abilities such as voice-enabled point-of-sale payment and artificial intelligence (AI)-based fraud prevention will add to convenience and security even more. Collaborations with local merchants ensure widespread service accessibility. Carrying out this heavy traffic scenario, PhonePe aims at enhancing the degree of the interaction among the user and the marketspace while positively supporting the financialization of India.

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StartupTalkyPurbalee Dutta

Ixigo

Ixigo – Mahakumbh 2025

Ixigo is customizing the trip for the Maha Kumbh Mela 2025 participants with a series of facilities, tools, etc. On the platform, there has been a 187% rise in train reservations for Prayagraj, which reflects an escalating demand for travel to the Mela. In particular, 57% of bookings are from single travelers, of whom 39% are female, indicating changing travel patterns. Ixigo provides functionality for comparing train schedules, making tickets, and getting actual travel information. Ixigo, partnering with Indian Railways, provides special trains or services during the Mela. On the other hand, the platform may also provide combined trip and lodging packages. Ixigo nurtures its users with safety-related travel advice and the details of the local culture, making it the traveler of choice for Mela-bound travelers.

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Park+

Park+ is leveraging advanced parking solutions to enhance the Maha Kumbh Mela 2025 and is the official parking partner. The platform will provide the city of Prayagraj’s first smart parking system based on artificial intelligence (AI), offering the pilgrims an easy method of reserving and prepaying for parking spaces through the Park+ application. Coupled with FASTag payments, the system offers a fast and cashless payment system. The app will be used to offer navigation at more than 30 parking lots that are government-approved and have a total of 500,000 parking locations. Park+ will also offer 24-hour security, electric vehicle charging, medical assistance, food and drink service, and bathroom facilities. Using predictive AI, the architecture will enhance parking space allocation. By working together with Indian Oil, users will be offered fuel-price discounts, thus providing a stress-free and easy-flow parking experience.

Conclusion

In conclusion, Maha Kumbh Mela 2025 provides a novel chance for a wide array of brands and service providers to improve the lives of millions of pilgrims. Companies such as Dettol, Coca-Cola, Amazon India, Vodafone Idea, PhonePe, Ixigo, and Park+ are adopting new ideas and projects around health and connectivity, ease, and sustainability in life. Using technology and community involvement, these companies not only aim to address the possible challenges of logistics but also to add new value to the cultural and religious meaning attached to the congregation. In line with these plans becoming a reality, these methods are intended to guarantee a seamless and meaningful journey for the participants, which is a natural consequence of the importance of cross-communication and innovation in the planning of large-scale events.

FAQs

Why is 2025 Kumbh special?

This special Maha Kumbh Mela marks the completion of 12 Kumbh Mela cycles, making it a once-in-144-years event. It is set to span 44 days and is estimated to draw approximately 400 million visitors.

What are Maha Kumbh 2025 dates?

The dates for Maha Kumbh 2025 are Mon, 13 Jan 2025 – Wed, 26 Feb 2025.

How often is Maha Kumbh Mela?

Maha Kumbh Mela is approximately every 6 and 12 years.

January 20, 2025
Dabur Business Model | How Dabur Makes Money
Dabur is one of India’s most reputable and well-known household brands; therefore, it doesn’t need an introduction. The 140-year-old Ayurvedic firm Dabur began as an Ayurvedic medication manufacturer in 1884. Since its modest beginnings in Kolkata’s backstreets, Dabur India Ltd. has grown into a consumer goods corporation with the world’s broadest range of herbal and natural products.

About Dabur

Dabur has effectively transitioned from a family-owned company to a professionally run firm. With sales of over INR 12,886 crores and a market valuation of over INR 106,569 crores as of December 2024, Dabur India Ltd. is one of the top FMCG firms in India. Building on more than 140 years of quality and experience, Dabur is currently the most reputable brand in India and the biggest provider of natural and Ayurvedic healthcare worldwide.

With a range of more than 250 Ayurvedic products, Dabur India is also a global leader in Ayurveda. Nine different power brands are currently part of Dabur’s FMCG portfolio in India: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Dabur Vatika are a powerful global brand.

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StartupTalkyBaishali Das Adhikari

Dabur Business Model

Dabur has remained loyal to its rich history and 140 years of quality and experience by earning the title of “custodian of Ayurveda.” Dabur is currently the biggest “science-based” ayurvedic company in the world. With a strong commitment to Ayurveda, Dabur has spent more than a century creating products using a range of scientific interventions to demonstrate the benefits of Ayurveda and its constituents. By providing goods that perfectly capture the benefits of Ayurveda and align with consumer tastes, Dabur offers a distinctive platform.

Dabur will keep emphasizing the “herbal and natural” offer as its central tenet both domestically and internationally in the future.

Success Story of Dabur: An Indian Born Multinational Company

Dabur is a multinational consumer goods manufacturing company that is well recognized for its Ayurvedic medicine and natural consumer products.

StartupTalkyShalini Rath

How Dabur Makes Money | Dabur Revenue Model

Though Brands

Brands are strategic assets because they provide great experiences and engage with customers on an emotional and rational level.

70% of Dabur’s overall sales come from nine power brands. These consist of one brand in foreign markets and eight in India (Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Dabur Vatika). Given its 140-year history, Dabur has a legitimate right to triumph in the healthcare sector, where the majority of power brands operate. The company’s mission to be committed to the health and well-being of every household is reflected in the items it offers.

Through Digitisation

For Dabur, using digital transformation to stimulate innovation and growth is not a novel requirement. By pursuing an aggressive eCommerce and digital marketing strategy to capture the expanding market size of millennials and Gen Z, Dabur is capitalizing on the digital revolution. They conduct targeted advertising on a variety of digital platforms to appeal to young people, and they supplement these efforts with more easily accessible products on e-commerce and online marketplaces.

By Dominating the Rural Market

One of Dabur’s primary strategic focus areas is the country’s rural market. Dabur’s domestic market sales are among the largest in India’s FMCG sector, with approximately 47% coming from rural areas. To access this expanding customer base, Dabur has been focusing on expanding its direct reach to villages around the country. They have expanded their distribution network to include about 90,000 communities and 1.3 million outlets.

USP of Dabur

Dabur is a unique player in the consumer products market because of its USP, which is its focus on health and wellness segment. In order to grow its market share, brand will thus keep using this as a competitive advantage.

Dabur SWOT Analysis

Dabur SWOT Analysis

Dabur Strengths
- Dabur distributes its goods through 5000 distributors and 3 million outlets in more than 60 countries.
- Dabur’s strong product development and brand image.
- A robust distribution system with a vast supply chain.
- Health care, education, and other socioeconomic activities are among Dabur’s welfare initiatives.
Dabur Weaknesses
- International and major domestic competitors pose a serious threat to Dabur products.
- With a wide range of consumer preferences and pricing tactics, the FMCG sector is vibrant and fiercely competitive.
- For FMCG companies, regulatory compliance is higher in Indian markets.
Dabur Opportunities
- Acquisitions and mergers to bolster the brand.
- Because of its tremendous brand recognition, Dabur is a household name even in rural places.
- Demand for Ayurvedic products is rising both domestically and internationally.
Dabur Threats
- The buyers and sellers in monopolistic competition are numerous. However, none of them sell identical goods. Although all dealers sell somewhat different things, the products are comparable. This industry is therefore quite competitive.
- Dabur offers a vast array of products and a huge portfolio. Local brands pose a risk of duplication since they could produce identical goods and market them under Dabur’s name.
Conclusion

With more than 250 herbal and Ayurvedic products in its portfolio, Dabur is the largest Ayurvedic and natural healthcare firm in the world and a prominent FMCG brand in India thanks to its strong track record. It continues to have a distinct outlook on the future. Nonetheless, there are several obstacles due to rivals and laws controlling the FMCG sector. Dabur is positioned to play a big part as India expands and the demand for natural healthcare rises.

If the business manages its difficulties effectively and seizes future opportunities promptly, it emerges as a real victor over its rivals. Additionally, before making any investing decisions, we advise speaking with your financial advisor.

FAQs

When was Dabur founded?

Dabur was founded in Kolkata by Ayurvedic practitioner S. K. Burman in 1884.

What are the nine different power brands of Dabur?

Nine different power brands that are currently part of Dabur’s FMCG portfolio in India include Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Dabur Vatika are a powerful global brand.

How does Dabur make money?

Dabur makes money through its different brands, digitisation, and dominating the rural market.
December 17, 2024
Coca-Cola vs. PepsiCo: Difference in Their Business Model & Marketing Strategies

There are hundreds of beverage brands offering a variety of drinks to consumers. But PepsiCo, Inc. and Coca-Cola Co. are leaders in the global beverage industry. They are the world’s largest beverage manufacturers. Their business models are similar in terms of flagship products and ideal consumers and industry.

The Coca-Cola company was founded in 1892 with its headquarters situated in Atlanta, USA. The PepsiCo Company was founded in 1898. At that time, its name was Pepsi-Cola. The company merged with Frito-Lay, Inc. in 1965. After that, its name changed to PepsiCo. The headquarters of the company is situated in New York, USA.

PepsiCo operates several brands including Tropicana, Frito-Lay, Gatorade, Quaker, etc. The world’s top soft drink brands, such as Coke Sprite, and Fanta are brands owned by Coca-Cola company. We can find so many key similarities and differences between these two business models. The comparisons between these two business models are given below. Also, we’ve listed the pricing strategies of Coca-Cola and PepsiCo and the Marketing Strategies of Coca-Cola and PepsiCo.

Coca-Cola vs. PepsiCo: Strengths
Coca-Cola vs. PepsiCo: Weaknesses
Coca-Cola vs. PepsiCo: Business Model
Coca-Cola vs. PepsiCo: Pricing Strategy
Coca-Cola vs. PepsiCo: Marketing Strategies

Coca-Cola vs. PepsiCo: Strengths

PepsiCo has a brand value of over $18.2 billion and has ranked 36th in the most valuable brands in the 2020 list prepared by Forbes. Sales of beverages and snack foods of the company are coming under one umbrella. It made PepsiCo a diversified and stronger business. It had 60% of its revenue from the food business and the remaining 40% from the beverage industry in 2022.

Products of PepsiCo

The company has 23 brands, including Pepsi, Fritos, Doritos, Pepsi Max, Diet Pepsi, etc. Each one makes more than $ 1 billion annually from sales. PepsiCo has a strong global presence in more than 200 countries around the world. It utilizes Direct Store Delivery (DSD) for its distribution network and supply chain. So the distributors deliver snacks and beverages directly to small stores.

The target audience of PepsiCo is the younger generation. They stand as a brand for the youth. To face the challenges and increase resource sustainability, the PepsiCo Company works with many community-based organizations.

In the case of Coca-Cola, it has strong a and unique brand identity. In 2011, it got the “highest brand equity award” from Interbrand. The company has a larger global presence. They are selling products in more than 200 countries. They also sell 1.9 billion bottles per day.

Customer loyalty is another strength of Coca-Cola. They are one of the most emotionally connected brands in the US. It is difficult to find substitutes for them. Coca-Cola has the 3rd rank in the Best Global Brand list annually prepared by Interbrand. According to the Forbes List of Most Valuable Brands, it ranked 6th with a brand value of $64.6 Billion in 2020. Also, it has more market share than PepsiCo in the beverage industry.

Products of Coca-Cola

Diet Coke, Sprite, Limca, Maaza, and Fanta are the top-growing brands of Coca-Cola. The distribution network of the company is more extensive and efficient in the world. They have almost 250 bottling partners. In 2016, Coca-Cola acquired the largest soy-based beverage brand in Latin America named “Ades” and expanded its beverage portfolio through this.

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Coca-Cola vs. PepsiCo: Weaknesses

PepsiCo is over-dependent on soft drinks and packaged foods. It decreases the agility and flexibility of the company. Most soft drinks of PepsiCo have high sugar concentrations and its snacks contain chemical additives. It is not good for your health. Unsuccessful PepsiCo products, such as Pepsi Blue, Crystal Pepsi, etc. have made employees frustrated, and it allowed the growth of competition.

Companies must use their highest position to achieve the common good of society. But in 2017, PepsiCo’s advert featured by Kendall Jenner received criticism. That advert trivialized the Black Lives Matter movement.

Coca-Cola’s biggest competitor is Pepsi and it is preventing them from becoming a leader in the beverage market. In the case of Coca-Cola, the product diversification of the company is very low. They are lacking in the snack food category. At the same time, PepsiCo presented snack items like Kurkure and Lays. This puts Pepsi ahead of Coca-Cola.

Also read: How did Coca-Cola lose $4 billion – Coca-Cola VS Cristiano Ronaldo Complete story

Carbonated beverages are one of the main sources of sugar consumption. It causes health problems such as diabetes and obesity. Coca-Cola is the largest producer of carbonated beverages. Most health experts advise decreasing the use of soft drinks. The company hasn’t found any solution to this problem yet.

Coca-Cola vs. PepsiCo: Business Model

Both Coca-Cola and PepsiCo are towering brands well-renowned in the beverage industry for years and a significant part of their popularity surely comes from their robust business models. Though Coca-Cola and PepsiCo seem quite similar in their product lines and business models, there are slight differences that make each of them unique and speak for themselves.

Diversified Product Portfolio

PepsiCo and Coca-Cola are undoubtedly famous for their beverages under a range of brands but along with that they also bring out many different ancillary products.

When it comes to PepsiCo, it exhibits a truly diversified product portfolio and manages to put equal emphasis on each of its products. The consumer packaged goods industry is the other industry where PepsiCo has its footprints. The products of PepsiCo in the snack food category account for nearly 50% of the company’s total revenues. This diversified business model of the company has made it create and acquire several complementary products in both the food and beverage industries.

On the other hand, when it comes to Coca-Cola, the company purely relies on its beverages and beverage brands for the revenues it collects. The company possesses around 100-plus beverage products of its own.

Coca-Cola’s policy of dominion

Coca-Cola believes in a more focused form of business thereby dominating the beverage industry almost exclusively. Therefore, it minimizes the cross-promotion of multiple products across a wide range of industries.

Pepsi’s unique way of branding

PepsiCo has been successful in branding all of its beverage brands along with its consumer packaged goods interestingly. Unlike the Coca-Cola company, Pepsi manages to equally focus on each of its products with the help of its unique branding, which leads the customers to purchase a second product of Pepsi as soon as they buy the first one owned by the brand.

Also read: How PepsiCo Uses AI in Production, Advertising, and Customer Research?

The Emergence of Energy Drinks

After a successful run of Coca-Cola and Pepsi in the beverage industry with their soft drinks/fizzy drinks, the growing concern of the masses for maintaining their health and fitness led them to opt for newer and healthier options. This resulted in the emergence of energy drinks.

Some new beverage companies hit the markets with their new products but the beverage giants didn’t take a step back and yield to it, but take their steps valiantly forward to make their mark even in this new segment. To diversify its offerings further, Coca-Cola bought a large stake in Monster Drink back in 2014 while Pepsi started producing its energy drink labeled as Mountain Dew Kickstart.

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Coca-Cola vs. PepsiCo: Pricing Strategy

Pricing Strategy of Coca-Cola

Coca-Cola’s pricing is based on the value that its products create for customers in different situations. The pricing strategy of Coca-Cola is what they refer to as “meet-the-competition pricing“: Coca-Cola product prices are set around the same level as their competitors because Coca-Cola has to be perceived as different but still affordable.

Pricing Strategy of PepsiCo

Pepsi is taking this value-based pricing strategy a bit further with its “Hybrid Everyday Value” model. This pricing strategy is an effort to make customers buy Pepsi not only when it is on sale. They have various sizes of bottles offered at various rates. This is priced according to the quantity of the drinks supplied. The promotion is also done keeping in mind the targeted customers.

PepsiCo’s Net Revenue Worldwide from 2012 to 2022

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Coca-Cola vs. PepsiCo: Marketing Strategies

Coca-Cola and PepsiCo, being two of the most loved beverage brands dominating the industry for decades surely sport foolproof marketing strategies. When it comes to big flashy advertisements and marketing campaigns, both of them play their parts incredibly well to drive their sales effortlessly.

Both of the brands keep on introducing popular flavors into their drinks. Furthermore, they are also claiming a good foothold even in the relatively new segment of diet drinks and energy drinks. Besides, it is important to note that as the millennials form the core of the customer base that the soft drinks and beverage industry boasts of, both Coke and Pepsi aim to target them first.

Memorable Campaigns of Coca-Cola

Coca-Cola has had its share of brilliantly made ad campaigns that not only went on to drive a considerable amount of sales but also have the brand etched in the minds of the customers. One such advertisement campaign is “Share a Coke with.” This campaign introduced the Coke bottles listed with people’s names on them. It went well with the customers, who not only wanted to see their name printed on Coca-Cola bottles on TV ad commercials but possess the actual bottle with them as a souvenir. The campaign resulted in around 7% growth in the consumption of Coke by young adults.

Coca-Cola Advertisement – Share a Coke with

Coke then launched the famous campaign “Taste the Feeling.” This initiative revolved around the good old feelings and emotions of the people associated with the legendary brand, Coca-Cola. The advertisement picturized groups of friends drooling over ice-cold bottles of Coke and having them together, toasting to their friendship and reliving the memories of their past, evoking a sense of friendship and togetherness.

The advertisement “Holidays are Coming” is yet another one of the famous Coke campaigns that went on to be a huge success. With the idea of holidays, most people associate the feelings of positivity, joy, homecoming, and summer or Christmas holidays. Therefore, this is another campaign that hits on the people’s emotions about Coca-Cola, as a drink, which is associated with fun, relaxation, vacation, and togetherness, and feelings of warmth, friendship, and brotherhood.

Coca-Cola Christmas Commercial

Coke has also scored big with its effective reactive marketing campaigns after the implementation of the sugar tax. This campaign had the advertisements of the company saying “They don’t make them like they used to – we do.” With this campaign, Coca-Cola tried to hint at the authenticity of the taste of Coke, which has not changed in the 132 years that the brand has seen, thereby encouraging people to taste the authentic flavor of Coke.

Here’s a detailed analysis of Coca-Cola’s Marketing Strategy and Campaigns.

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Major Campaigns of Pepsi

Pepsi’s advertising campaigns are a lot different than Coke’s. This brand likes to experiment with the latest developments and work with current celebrities. Pepsi’s advertisements are either purely witty or catapulted by its rivals, with a tint of humor.

Pepsi is also big in terms of the celebrity collaborations they make for their advertisements. Over the years the brand has been associated with a whole range of big names from the singing and acting industries. People like Britney Spears, Cindy Crawford, Cardi B, and more have already been roped in by the brand so far, which resulted in multiplying the overall sales of the brand.

A popular campaign brought out by Pepsi featured a young boy standing on 2 Coke cans to reach a can of Pepsi. These kinds of adverts have proven quite successful for the brand that believes in coloring their campaigns with a tinge of humor. However, on some occasions such humor also resulted in backfiring against the brand, even harming their reputation at times.

Pepsi Commercial

The Prominent Difference in the Marketing Campaigns of Pepsico and Coca-Cola

While Coca-Cola wants to empower friends, college-goers, students, and other professionals to come together and relive their days as young adults and toasting to their brotherhood, PepsiCo has marketed the products in such a way that the present generation can connect with them. PepsiCo on the other hand has been successful in creating advertising campaigns that bring in the newer elements of the age, a bit of wit, and ooze “coolness” or inject the perception of being “cool” and thus different and superior to other tastes.

No doubt both of them have been equally successful with the help of their innovative ideation and the implementation of unique marketing campaigns.

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FAQs

What is the structure of Coca-Cola?

The organizational structure for Coca-Cola is designed in such a way as to suit the changing needs of the customers. It uses a decentralized system of management, which is divided into two operating groups; the Bottling Corporate and Bottling Investment.

What is the production cost of Coca-Cola?

It should be around 15–16 Rs, including the cost of sugar which is over 100 Mg in one liter of the bottle.

What is the pricing strategy of Coca-Cola in India?

The pricing strategy of Coca-Cola is what they refer to as “meet-the-competition pricing”: Coca-Cola product prices are set around the same level as their competitors because Coca-Cola has to be perceived as different but still affordable.

What is the difference between Coca-Cola and Pepsi’s marketing strategies?

A large part of Pepsi’s marketing budget goes to digital marketing and advertising. Apart from that, a large sum is also spent on television advertising and other traditional methods of advertising. Any leading brand is investing heavily in digital technology for marketing and a better customer experience.

Coca-Cola works on building Customer relationships and making their production and distribution more efficient and cost-effective.

What is Coca-Cola’s business strategy?

Coca-Cola is evolving its business strategy to become a total beverage company by giving people more of the drinks they want – including low and no-sugar options across a wide array of categories – in more packages sold in more locations.

September 8, 2023
List of 28 Brands Endorsed by Deepika Padukone

The Bollywood icon, Deepika Padukone, has made a remarkable name for herself in the film industry. With her captivating performances and versatility, she has become an A-list Indian actress, leaving a lasting impact across multiple languages. Deepika kick-started her career as a model, gaining early recognition for her debut runway appearance at the prestigious Lakme Fashion Week, where she was honored with the ‘Model of the Year’ award at the Kingfisher Fashion Awards.

Over the years, Deepika has garnered immense praise and accolades, including three Filmfare Awards and a staggering count of over 200 awards and numerous nominations. Her talent and charisma have caught the attention of various brands, leading her to endorse renowned names like Lux, Jio, Coca-Cola, Axis Bank, Pepsi, and many more. Notably, she created history by becoming the first Indian celebrity to be the brand ambassador for Levi’s in 2021 and the House brand ambassador for Louis Vuitton in 2022.

In this blog, we bring you an exciting list of top brands that Deepika Padukone has endorsed throughout her career, accompanied by some of her iconic advertisements that will surely capture your attention. So, get ready to delve into the world of Deepika’s brand associations and experience the magic she brings to each campaign.

Pottery Barn
Dabur
Louis Vuitton
Levi’s
Tetley Green Tea
Lloyd
Jio
Pepsi
Adidas
Axis Bank
Jaquar
Nestle Fruita Vitals
L’Oreal Paris
All About You
Oppo
Tissot
Asian Paints Royal Atmos
Tanishq
Goibibo
Gillette Venus
Vistara
Britannia
Nescafe
Lux
Kellogg’s Special K
Parachute Hair oil
Close-up
Chopard

Pottery Barn

Deepika Padukone lent her elegance and style to Pottery Barn in December 2022, a renowned home furnishings brand. As the brand ambassador, Deepika showcased the exquisite collection of Pottery Barn, which offers a wide range of stylish and functional furniture, decor, and accessories for homes.

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Dabur

Dabur, with a rich heritage spanning over a century, is known for its range of natural and Ayurvedic products. The brand’s emphasis on quality, purity, and wellness aligns perfectly with Deepika’s image of a health-conscious and influential figure.

Deepika’s endorsement of Dabur has brought a new level of credibility and trust to the brand. Her radiant persona and dedication to maintaining a healthy lifestyle have resonated well with consumers, making her an ideal ambassador for Dabur’s offerings.

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Louis Vuitton

Deepika Padukone has been named the new House Brand Ambassador of Louis Vuitton on May 11, 2022. With this, the Bollywood actress became the first Indian face of the French luxury brand in history. The new campaign that Louis Vuitton has launched has Padukone featuring in it among other international actresses – Emma Stone, and Zhou Dongyu.

In the “The Dauphine Campaign” that Louis Vuitton rolled out for this season, the brand, in order to showcase their love for India, China and the US, featured one lady star from each of the countries.

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Levi’s

Deepika Padukone, the epitome of style and grace, has been associated with numerous prestigious brands throughout her career. One such brand is Levi’s, the iconic denim brand that has been revolutionizing fashion for decades. In 2021, Deepika made history by becoming the first Indian celebrity to be appointed as the brand ambassador for Levi’s.

With her innate sense of fashion and effortless charm, Deepika perfectly embodies the spirit of Levi’s, which is all about self-expression and individuality. Through her association with the brand, she has showcased the versatility of Levi’s denim and its ability to reflect one’s personal style.

Tetley Green Tea

Tetley is a beverage manufacturer founded in England. It is a wholly owned subsidiary of Tata. In 2018, Tata Global Beverages had proclaimed its new Brand ambassador- Deepika Padukone. Deepika’s association with Tetley Green Tea showcases her commitment to a healthy lifestyle and well-being. As a fitness enthusiast, she resonates with the brand’s philosophy of promoting wellness and incorporating natural ingredients into daily routines.

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Lloyd

Lloyd is a electrical manufacturing brand and is owned by Havells India. In 2019, Deepika Padukone along with Ranveer Singh, her husband endorsed Air Conditions, Washing Machines, Refrigerators and LED TVs by an Indian company- Lloyd.

Deepika’s endorsement of Lloyd exemplifies the brand’s vision to transform homes into smart and comfortable living spaces, making everyday life more convenient and enjoyable for consumers.

Jio

Deepika Padukone has been associated with Jio, a leading telecommunications company in India. Jio, owned by Reliance Industries Limited, offers a wide range of digital services, including mobile telephony, broadband, and digital content.

In 2020, the powerful couple of Bollywood – Deepika Padukone and Ranveer Singh featured in the Jio ‘Dhan Dhana Dhan’ Campaign. Deepika’s collaboration with Jio as its brand ambassador signifies the brand’s commitment to providing high-quality, affordable, and innovative digital services to its customers. Her association with Jio reflects the brand’s vision of connecting people and enabling them to embrace the digital revolution.

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Pepsi

As we know, many celebs have endorsed Pepsi and Deepika Padukone is one of them to feature in the endorsement of Pepsi in 2008. It is cited that Deepika was replaced in place of Priyanka Chopra, who was signed for a 2 year contract with Pepsi.

As a brand ambassador, Deepika has played a pivotal role in endorsing various Pepsi products, including its flagship carbonated drinks, as well as newer offerings such as fruit juices and energy drinks. Her engaging presence in Pepsi’s advertisements has helped create a strong connection with the target audience, emphasizing the brand’s ability to bring people together and add a touch of excitement to everyday moments.

Adidas

In 2021, Deepika Padukone joined forces with Adidas as their brand ambassador, embarking on a significant partnership. With a global presence, Deepika represented Adidas by endorsing acclaimed athletes and empowering women, aiming to democratize and diversify the world of sports.

Deepika’s partnership with adidas has been marked by impactful campaigns and inspiring advertisements that capture her strength, agility, and determination. Through her association with adidas, she promotes various sports and fitness activities, encouraging people to unleash their potential and strive for greatness.

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Axis Bank

During 2018, Deepika Padukone played a pivotal role in promoting the exclusive benefits and offers provided to Axis Bank account holders through their credit and debit card services. The “Experience Axis” campaign aimed to highlight the value propositions of these cards, encompassing diverse categories like travel, dining, and shopping experiences.

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Jaquar

In 2018, Deepika Padukone entered into a partnership with the Jaquar Group, a brand committed to delivering exceptional quality lighting solutions. She prominently appeared in a television commercial for Jaquar lighting, showcasing their innovative products and commitment to excellence.

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Nestle Fruita Vitals

In September 2018, Deepika Padukone starred in a captivating advertisement for Nestle Fruita Vitals. The campaign, titled ‘The New Shape of Positivity with Deepika!’, gained significant popularity across various social media platforms, creating a buzz among audiences.

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L’Oreal Paris

L’Oréal Paris is a famous Hair Care company, wherein in March 2017, Deepika Padukone became the L’Oréal Paris Global Brand Ambassador and featured for the 1st Haircare Range with the power of clay. She represents the renowned beauty and cosmetics brand, endorsing their wide range of products and showcasing her elegance and style.

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All About You

Deepika Padukone launched her own fashion brand, “All About You”, which celebrates the freedom of self-expression and encourages individuals to embrace their unique style. The brand empowers people to wear clothing that brings them joy and allows them to be their authentic selves.

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Oppo

Oppo is a Chinese smartphone brand headquartered in Guangdong China. Deepika Padukone became the brand ambassador for Oppo. She endorsed their smartphones, highlighting their advanced features and innovative technology through various advertising campaigns.

In 2018, Deepika co-starred with the Bollywood actor Siddharth Malhotra in an ad film for Oppo, where the brand launched their latest smartphone Oppo F9 Pro in the market.

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Tissot

Tissot is a swiss luxury watchmaker brand by Charles-Félicien Tissot and his son, Charles-Émile Tissot founded in 1853. She inaugurated many boutiques and endorsed Tissot T Wave Watch, ultimately becoming the ‘Face of Tissot’.

Deepika Padukone joined hands with Tissot as their brand ambassador, showcasing their exquisite timepieces and embodying the essence of elegance and precision. Her association with Tissot began in 2017, and she has since been an integral part of their advertising campaigns and brand promotions.

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Asian Paints- Royale Atmos

The revolutionary paint brand, Asian Paints has opted for Deepika as its brand ambassador in 2017. Subsequently, Deepika introduced various eco-friendly products under Royale Atmos to give purer air in the home in this era.

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Tanishq

Deepika Padukone has been an enduring symbol of beauty and grace, and her association with Tanishq, the renowned Indian jewelry brand, is a testament to their shared commitment to timeless elegance. Since the inception of her career, Deepika has collaborated with Tanishq, and in 2018, they unveiled a stunning collection together called Gulnaaz, showcasing their creative synergy and exquisite craftsmanship.

Goibibo

Speaking of travel agencies, Goibibo, an online travel portal, has had Deepika as its brand ambassador since 2017. As the brand ambassador, Deepika showcased her love for travel and adventure, inspiring others to explore the world with Goibibo.

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Gillette Venus

Deepika Padukone confidently embraced the campaign for Gillette Venus, a renowned brand known for its high-quality women’s razors and shaving products. In 2015, Gillette Venus Hair removal razor’s brand appointed Deepika as their ambassador. As the brand ambassador, Deepika promoted self-care and empowered women to feel confident in their own skin.

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Vistara

Vistara is a Indian full-service airline, based in Gurgaon. It is a joint venture between Tata Sons and Singapore Airlines. Deepika has carried out the role as the first brand ambassador of Vistara in 2016 very well. Eventually, she became one of a kind across the globe.

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Britannia

Britannia is India’s oldest existing companies and best known for its biscuit products founded in 1892 and headquartered in Kolkata. In 2019 the brand roped in Bollywood actor, Deepika Padukone. The ads of Britannia, especially the one with Deepika conveying a message: ‘Khushiyon Ki Zidd Karo’ has stayed with us for a long time since 2015.

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Nescafe

Nescafe is a coffee brand of Nestle. Nestle India made Bollywood actress, Deepika Padukone the brand ambassador for the coffee brand Nescafé in 2011.

Lux

The global brand has been known for its wide range of developments in beauty soaps and other bath additives. From Shah Rukh Khan to Varun Dhawan, Priyanka Chopra, Madhuri Dixit, Kareena Kapoor, has endorsed this brand. Deepika Padukone has also been a part of the Lux commercials.

Kellogg’s Special K

Deepika Padukone added her star power to Kellogg’s Special K, a popular brand known for its nutritious breakfast cereals. The pink ad of Kellogg’s special has been a part of every TV watcher’s childhood. Deepika endorsed this brand in 2017, to lead women to a healthier lifestyle.

Parachute Hair oil

Deepika Padukone joined hands with Parachute Advanced, a renowned hair oil brand, as its brand ambassador and fresh face in 2012. Prior to that, she had already gained recognition through her participation in the brand’s TV commercial for the prestigious “World’s Best Hair” campaign back in 2007. With her association with Parachute Advanced, Deepika continued to promote the brand’s commitment to healthy and beautiful hair, establishing herself as an icon of hair care and lending her star power to its advertising campaigns.

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Close-up

Deepika Padukone became the face of Closeup, the popular oral care brand, as its brand ambassador. In association with Closeup, she showcased her captivating smile and promoted the brand’s range of toothpaste and mouthwash products. With her radiant personality and million-dollar smile, Deepika Padukone added a touch of glamour and freshness to Closeup’s advertising campaigns, encouraging consumers to embrace a confident and vibrant smile.

Earlier her debut in Om Shanti Om movie, she was seen in one of the Close-up ads back in 2010. However, soon enough, Deepika as an ambassador of Close-up, broadcasted an unforgettable commercial with the captivating line ‘Kya aap Close-Up Karte Hain?’ Revealing her endorsement with it.

Chopard

In a significant partnership, Chopard, the renowned Swiss watches and jewelry company, joined forces with Bollywood icon Deepika Padukone in 2021. Deepika Padukone was chosen as the brand ambassador for Chopard’s prestigious Happy Diamonds collection, symbolizing elegance, luxury, and timeless beauty. Her association with Chopard brought together her exquisite charm and the brand’s exquisite craftsmanship, creating a perfect blend of sophistication and style.

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Conclusion

In conclusion, Deepika Padukone has established herself as one of the most sought-after brand ambassadors in the industry, with a remarkable list of endorsements. From international luxury brands to homegrown favorites, Deepika has collaborated with diverse companies, showcasing her versatility and influence. Her association with these brands has not only elevated their image but also brought her own unique charm and style to the forefront. As Deepika continues to shine in the entertainment industry, we can only anticipate more exciting collaborations and endorsements in her future.

FAQs

What is the net worth of Deepika Padukone?

The net worth of Deepika Padukone is approximately $60 million in 2023.

What is the age of Deepika Padukone?

Deepika Padukone was born on 5 January 1986 and is 37 years old.

What was Deepika Padukone first movie in Bollywood?

Om Shanti Om (2007) was the first Bollywood movie of Deepika Padukone.

What are the famous brands that Deepika Padukone endorsed to date?

Deepika Padukone has endorsed a number of brands till date and has been the brand ambassador in most of them. Here’s are some prominent brands that the famous Bollywood actress has endorsed: L’Oréal Paris, Tanishq, Coca-Cola, Levi’s, Oppo, Tissot.

Which brand is owned by Deepika Padukone?

Deepika Padukone owns a fashion brand called “All About You.” Launched in 2015, the brand offers a wide range of women’s clothing and accessories.

Which beauty brands does Deepika Padukone endorse?

Deepika Padukone endorses L’Oréal Paris, Lux and Garnier beauty brands.

What is the brand value of Deepika Padukone?

Deepika Padukone’s estimated brand value is $82.9 million.

June 22, 2023

Dabur: The Success Story of India’s Multinational Ayurvedic Consumer Goods Company

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Dabur.

Are you aware that FMCG is India’s fourth-largest sector? FMCG’s full form is Fast-Moving Consumer Goods that consist of a wide range of products including food and snacks, beverages, household products, beauty products, clothing, and such things. It is next to impossible to think of a life without the FMCG industry.

Products like cooking oil, honey, biscuits, other snacks, toothpaste, and whatnot are all the basic commodities we need in our daily lives. We all are familiar with this brand right when we were kids, it is the brand that every house uses it. The brand that is dear to every Indian is Dabur.

Dabur is one such multinational consumer manufacturing goods company that creates Ayurvedic medicine and natural consumer products. It is the world’s leading Ayurveda Company and one of the largest FMCG companies in India.

Explore everything about Dabur in this article like Dabur’s key people, mission and vision, business and revenue model, challenges faced, competition, and more.

Dabur – Company Highlights

Company Name	Dabur Ltd
Founder	S. K. Burman
Founded	1884
Headquarters	Ghaziabad, India
Sector	Manufacturing, Consumer Goods
Type	Public
Area Served	Worldwide
Total assets	₹9,354 crores (2020)
Revenue	₹10,800 crores (2022)
Number of Employees	7,740 (2020)
Website	www.dabur.com

Dabur – About
Dabur – Industry
Dabur – Founders and Team
Dabur – Startup Story
Dabur – Mission and Vision
Dabur – Name, Logo, and Tagline
Dabur – Business Model
Dabur – Growth and Revenue Model
Dabur – Challenges/Controversies Faced
Dabur – Investments
Dabur – Mergers, Acquisition, and Shareholders
Dabur – Online and Social Media Presence
Dabur – Advertisements and Social Media Campaigns
Dabur – Competitors
Dabur – Awards and Achievements
Dabur – Future Plans

Dabur – About

As the “Custodian of Ayurveda,” Dabur creates goods for customers across generations and regions by fusing ancient traditional knowledge with cutting-edge science. With revenues of over Rs. 10,800 crores and a market capitalization of over Rs. 100,000 crores, Dabur India Limited is the fourth-largest FMCG company in India.

Dabur is currently the most reputable brand in India and the largest Ayurvedic and Natural Health Care Company in the world, with a collection of over 250 Herbal or Ayurvedic products due to its legacy of quality and experience spanning over 138 years. There are about eight Power Brands with distinct brand identities that make up Dabur’s FMCG portfolio today.

These include Dabur Chyawanprash, Dabur Honey, Dabur PudinHara, Dabur Lal Tail, and Dabur Honitus in the healthcare sector; Dabur Amla and Dabur Red Paste in the personal care sector; and Réal in the food and beverage sector. Furthermore, Vatika is a Global Power Brand.

The brand currently engages in important consumer product categories such as foods, health care, home care, skin care, and oral care. With 6.7 million retail locations and a significant penetration in both urban and rural countries, Dabur has a sizable distribution network.

Dabur’s products are available in over 120 countries across the globe today. Currently, the brand is well recognized in the middle east, SAARC nations, Africa, the US, Europe, and Russia. It is reported that over 27% of Dabur’s overall revenue comes from abroad at the moment.

It is fascinating how the brand from humble beginnings in Kolkata to becoming the world’s leading Ayurveda Company. Dabur has been able to successfully transition from a family-run business to a professionally managed company.

Dabur stands apart from the competition due to its aptitude for innovation and corporate governance, which it consistently sets new benchmarks for. Dabur Group of Companies is NewU, Hobby, and Namaste.

Dabur – Industry

Dabur Ltd. belongs to the FMCG industry. According to estimates, India’s retail market had risen from $840 billion in 2017 to $ 1.1 trillion by 2020, with contemporary trade predicted to grow at a rate of 20–25 percent annually, which will likely increase FMCG businesses’ profits.

Dabur – Founders and Team

Dabur Ltd is founded by Dr. S.K Burman in 1884.

Dr. S.K Burman

Dr. S.K Burman is the founder of Dabur. He started Dabur to treat common people in remote communities efficiently and economically. Dr. Burman addressed the challenge of creating natural treatments for the deadly illnesses of the day, such as cholera, malaria, and plague, with the zeal and fervor of a missionary.

As soon as word of his treatments spread, he gained a reputation as the reliable “Daktar” or physician who developed efficient treatments. And so, the name of his business, Dabur, was derived from the Devanagri translation of Daktar Burman.

Amit Burman

In 2019, Amit Burman was appointed as the Chairman of Dabur India Ltd. He holds a degree of MBA, from the University of Cambridge, and a BSc degree in Industrial Engineering from Lehigh University in Bethlehem, in the United States. He also completed his master’s in Industrial Engineering from Columbia University in the United States.

He began his career in the department of industrial engineering at Dabur, where he was in charge of introducing new machinery, enhancing existing processes, reducing the need for labor, and optimizing product packaging. At Colgate Palmolive in New York, USA, where he worked in the Manufacturing Strategy Department—the company’s internal consultants, Amit gained useful expertise.

Dabur – Startup Story

To talk about the startup story of Dabur, Dr. S.K Burman first launched its mission to distribute health care products in Calcutta, West Bengal in 1884. His ancestors are Punjabi Khatris, and they moved from Punjab to Kolkata. Dr. Burman started to create Ayurvedic medications for conditions like cholera, constipation, and malaria around the middle of the 1880s while working as an Ayurvedic practitioner in Kolkata.

He afterward began to bicycle-sell his medications in Bengal as a licensed doctor. The term “Dabur,” a combination of the words daktar (doctor) and Burman, began to be used by his patients to refer to him and his medications. He later mass-produced his Ayurvedic formulas.

In 1919, C.L Burman son of Dr. Burman set up manufacturing plants and R&D facilities to check the quality of the mass productions. Due to an unpleasant situation with G.C Burman, grandson of Dr. Burman, the factory had to be shifted to Delhi from Calcutta.

In 1986, Dabur became a Public Limited Company and was renamed as Dabur India Ltd. This all came after the reverse merger with Vidogum Limited. It was in 1993 when the brand raised its benchmark by entering the specialized health care area of the cancer treatment plant at Baddi in Himachal Pradesh.

Soon after, the brand expanded and came with a variety of products by partnering with global companies and giving it international status. In 2000, Dabur India Ltd made a turnover of Rs 1,000 crores and established itself as a market leader.

Dabur – Mission and Vision

Dabur's Mission and Vision — Dabur’s Mission and Vision

Dabur’s vision is to be “Dedicated to the health & well-being of every household.”

The brand has seven principles by which they carry out its business. These are Ownership, Passion for winning, teamwork, integrity, people development, consumer focus, and innovation.

Dabur – Name, Logo, and Tagline

Dabur Logo

The name of the brand is derived from Dr. S.K Burman, as the locals used to address him as ‘Daktar’.

Dabur has changed its tagline a few times. The current tagline of Dabur is, “Celebrate Life”. Other most known taglines of Dabur are “Science-based Ayurveda” and “Live better with Dabur“.

The logo of Dabur represents a banyan tree with its trunk forming the shape of three people with arms raised symbolizing celebration and jubilation.

Dabur – Business Model

Dabur is said to operate through three types of business models. Consumer Care Division (CCD), International Business Division (IBD), and Consumer Health Division (CHD) are the three business units that make up the business.

Dabur manufactures a wide range of products. Its Consumer care Division is divided into four classifications named Health care products, hair care products, skin care products, foods, etc.

Dabur’s Healthcare products are categorized into the list of health supplements, digestive, oral care, energizers, women’s health products, and many other similar categories. The health care division of Dabur is most popular for its products named Dabur Amla, Vatika, Almond Oil, Almond Shampoo, etc. Dabur has a presence in the international markets with brands like Dabur Amla and Vatika.

The brand operates 20 cutting-edge production sites all around the world. In addition to the seven factories in Sahibabad (Uttar Pradesh), Jammu Silvassa Alwar Katni Narendrapur Pithampur, and Nasik, eight of these 12 production facilities are situated in India, with Baddi (Himachal Pradesh) and Pantnagar (Uttaranchal) serving as the nation’s two principal manufacturing hubs.

Outside national boundaries, the brand has offices in Dubai, Egypt, Nigeria, Bangladesh, the United States, London, and Nepal.

Dabur has three Subsidiaries namely:

Dabur Research Foundation
Aviva India
H&B Stores Ltd

Dabur CSR Activities

Dr. S.K Burman founded the non-profit Dabur’s Sustainable Development Society (SUNDESH), which strives to carry out charitable work in the fields of health care, education, and other socio-economic endeavors. The corporate social responsibility (CSR) projects of Dabur are driven by SUNDESH.

The brand has also joined many teams from NGOs across the country to undertake and offer special training programs for farmers, villagers, and tribal communities to train them on sustainability and building a greener environment.

The above graph shows the segment distribution of Dabur as per the data published by touchstonemarketanalysis.blogspot.com

Dabur – Growth and Revenue Model

The overseas revenue of Dabur makes up 30% of the total turnover. In the fiscal year that ended on March 31, 2022, the total income of Dabur is Rs 8521.05 crores. The company’s December 2021 Net Sales totaled Rs. 2,941.75 crores, an increase of 7.8% over one year.

The brand’s International Business saw a rise of over 34% in constant currency, advancing it along the growth curve. The MENA business increased by about 49% during the quarter, while Egypt’s business increased by 43%, Namaste by more than 40%, and SAARC’s business increased by 41%.

The above graph shows an estimated revenue distribution of the Dabur as per the data available on Wikipedia

Dabur – Challenges/Controversies Faced

In every business, there are ups and downs, and controversies became a part of it when it is a multinational company. Similar was the case with Dabur. In 2014, when the BJP government revealed the names of those with black money accounts, there was the name of former executive director Pradip Burman.

There were also charges against Dabur Honey, according to a report, that Dabur Honey had added sugar syrup from other companies.

Dabur – Investments

Till now, Dabur has made two investments. The most recent investment by the brand is at Everready industries on 25th April 2022.

Date	Company Name	Funding Round	Amount Invested
October 9, 2019	Melorra	SERIES C	$12 million
April 25, 2022	Eveready Industries	Post-IPO-Equity	–

Dabur – Mergers, Acquisition, and Shareholders

Dabur India has made a total of seven acquisitions. Some of the acquisitions are as follows:

Date	Company Name
June 18, 2010	Fem Care Pharma Ltd.
January 3, 2011	Namaste Laboratories
May 4, 2011	Ajanta Pharma – Counter Energiser Brand 30 Plus
July 19, 2016	Discaria Trading
May 18, 2017	D&A Comestics

As of March 31, 2021, Dabur had 296,439 shareholders in total, and 1,767 425 349 fully paid-up equity shares were owned.

Dabur – Online and Social Media Presence

As the country’s fourth-largest FMCG, Dabur knows how to keep its customers updated through its strong social media presence on major platforms.

Facebook – 41,870 followers

LinkedIn – 743,774 followers

YouTube – 3.59K subscribers

Instagram – 16.8K followers

Dabur – Advertisements and Social Media Campaigns

Last year (2021) to create awareness on the occasion of the International Day of Persons with Disabilities, Dabur Honey, the brand from Dabur India, launched a campaign called ‘Shuddhata Sabke Liye’.

Dabur pitched this video to promote the ideas of inclusion, empowerment, and equal opportunity for all. It shows how Dabur Honey makes a couple’s life sweeter by helping them make every moment special for one another despite hardship. Because of its purity, Dabur Honey has always played a significant role in people’s life, whether they use it for sweetness, health, or celebration.

The campaign reached great heights because of actor and writer Swanand Kirkire, who gave the voiceover for this video.

Dabur – Competitors

Some of the top competitors of Dabur are:

Hindustan Unilever Limited (HUL)
Godrej Consumer
Marico
P&G
Colgate
Emami
ITC
Nestle
Sheela Foam
Gillette India

Dabur – Awards and Achievements

Here are some popular awards won by Dabur:

Dabur was ranked among the Iconic Brands of India (2017) by the Economics Times
Dabur has won the award for Best Risk Management Practice in the FMCG category by CNBC
Dabur was also recognized with ZEE Media Family Business Legacy Award
Dabur was also ranked as a top brand in Best Indian Brands (2016)
Dabur ranked 39 in the BT500 ranking of India’s Most Valuable Companies (2016)

Dabur – Future Plans

The company currently reported that it had over 100% growth and contributes to 8.2% of the India FMG business.
The CEO of Dabur, Mohit Malhotra says, “We continue to invest ahead of the curve in expanding our rural footprint. We have expanded our rural coverage by 16%, from 60,000 villages at the end of 2020-21 to 69,000 villages in Q1, 2021-21. We plan to further expand it by 33% to 80,000 villages over the next 2 years.”

Conclusion

Dabur is undoubtedly one of the most well-recognized multinational consumer goods companies. Initiated in 1884 by Dr. S.K Burman in Kolkata, is now well recognized in more than 120 countries across the globe including SAARC countries. In 1986, Dabur went public and was named Dabur India Ltd.

Dabur has many subsidiaries and is a well-known name in the food and consumer care business. Dabur receives 60% revenue from the from consumer care business, 11 % from the food business, and the remaining amount from its international business. The above article contains some essential information about the Dabur company and its journey.

FAQs

How did Dabur get its name?

The founder of Dabur, Dr. S.K. Burman was a qualified physician and was used to sell ayurvedic medicines for some common diseases. His patients started referring to him as a Dabur. They merged the words Daktar (Doctor) and Burman to be named Dabur.

Who is the CEO of Dabur?

The present CEO of Dabur is Mohit Malhotra.

Who is the brand ambassador of Dabur Honey?

The present brand ambassador of Dabur Honey is a south actress Rashmika Mandanna.

What is the logo of Dabur?

The logo of Dabur is a fresh green banyan tree.

September 13, 2022

List of Brands Endorsed By Amitabh Bachchan

A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In today’s marketing landscape many brands prefer to have younger celebrities as the image of their brands, but the one celebrity who is an exception to this trend is none other than Amitabh Bachchan. The 79-year-old veteran actor has still remained to be in demand and relevant in the endorsement world.

Amitabh Bachchan is known for his elegance, trustworthiness, statesmanship, maturity, and mass appeal. The superstar has proved time and again that age is no bar, be it in the film industry or the marketing business, as he is still one of the top actors who are sought after by brands from all over the country and beyond for endorsements.

Amitabh Bachchan, who was born Inquilaab Srivastava, is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician. The actor is regarded to be one of the most influential actors in the history of Indian cinema and is also ranked ninth on the list of the most powerful people of India in 2019, according to India Today.

During the 70s and 80s, the actor was termed as the one-man industry by the French Director, Francois Truffaut because of his domination in the Indian film industry. The actor is known for his work in countless Bollywood movies like Sholay, Deewar, Shahenshah, Namak Halaal, Don, Badla, Mohabbatein, Baghban, Pink, Piku, and more. Besides, the actor is also the host of a popular reality show known as Kaun Banega Crorepati.

Amitabh Bachchan has won several awards such as Filmfare, National Film Awards, the Dadasaheb Phalke Award and has also been honored by the Indian government with Padma Shri, Padma Bhushan, and Padma Vibhushan for his contribution to the arts.

The actor is also honored with the Legion of Honour by the Government of France as the highest civilian honor for his exceptional career in the world of cinema. Amitabh Bachchan is known to charge over Rs 5 to 8 crore for an ad commercial. The actor’s brand value is $41.2 million (2018), while the net value of the actor is $400 million (2021).

So far, the actor has endorsed brands like Maggi, Emami, Parker Pen, Lux Innerwear, Dabur Chawanprash, Dr. Fixit, Cadbury, Pepsi,Times of India, Tata Sky, Kalyan Jeweller, Navratna Oil, Gujarat Tourism, Mankind, Reid & Taylor, upGrad, JustDial, ICICI Prudential Life, Flipkart, TVS Jupiter, Cadbury Dairy Milk, Cycle Agarbathi, First Cry, Tanishq and other government campaigns like Swacch Bharat Abhiyan, Polio Vaccine, etc.

Along with endorsing a list of brands, Amitabh Bachchan has also been a crypto-enthusiast and has developed into quite a crypto-king of late. Cryptocurrency might be sounding like one of the investments that are not quite clear to many Indians but at the same time, the decentralized digital currency and the investments in the same, is rewarding a whole lot of celebrities, including popular Indian personalities. Amitabh Bachchan is one such renowned Indian celebrity that has been rewarded for his crypto investment where he had invested Rs 1.6 crore, which ballooned to become Rs 112 crores just within a year.

It was in 2015 that Amitabh and his son, Abhishek Bachchan invested around Rs 1.6 crore ($250,000) in Meridian Tech Pte, a Singapore-based, Venkata Srinivas Meenavalli-founded company, and within 2 and half years of the investment, they collected returns close to Rs 112 crores ($17.5 mn) in value.

Nevertheless, here’s a list of all the prominent brands that Amitabh Bachchan has endorsed to date:

upGrad
Maaza
MediBuddy
Muthoot Finance
Amway
FirstCry
Maggi
Cadbury Dairy Milk
Kalyan Jewellers
Parker Pens
Emami
Gujarat Tourism
Lux
JustDial
Dabur Chyawanprash
ICICI Prudential Life
Polio Vaccine
Navratna Oil
Dr Fixit
Reid & Taylor
Mankind

Let’s look at the list of brands endorsed by Amitabh Bachchan:

upGrad

upGrad is the newest brand to be endorsed by the Big B. The Mumbai-based education technology company has roped in Amitabh Bachchan as its brand ambassador on February 28, 2022, and releases its first advertisement campaign on March 23, 2022, which is spreading via #upGradAbroad and #ABchaleABROAD.

upGrad Abroad is the new initiative designed by the popular edtech company, which is promoted by Amitabh Bachchan. Featuring Amitabh, upGrad, through this ad, promotes its initiative to help the Indian students start in India and study abroad, with a degree from the reputed universities outside of the country without wasting their money of staying abroad and studying.

Maaza

The world’s largest brand of tropical fruit drinks, Maaza was founded in 1976 and is owned by The Coca-Cola Company. The fruit drink brand, popular for its selection of mango, orange, and pineapple drinks, has brought together Amitabh Bachchan and Pooja Hegde in its latest campaign titled ‘Dildaar Bana De’ in February 2022. This TVC is directed by the celebrated Bollywood filmmaker Shoojit Sircar.

Maaza rolled out its new variant “Aam Panna”, which again grouped Amitabh Bachchan and Pooja Hegde together ahead of the summer season 2022.

MediBuddy

Founded in 2000, MediBuddy is a digital healthcare platform that helps the users book free consultations, checkups, lab tests and follow up the same without any hassles.

The Bengaluru-based healthcare company roped in Amitabh Bachchan as its brand ambassador on February 8, 2022, who has collaborated with MediBuddy in their recent advertisement to promote MediBuddy Gold, a healthcare subscription package that works for the whole family. The Amitabh Bachchan featured MediBuddy advertisement that came out on March 10, 2022, explores the benefits of MediBuddy Gold subscription, which enables the families of the users to receive free unlimited medical consultations from experienced doctors that can be availed 24×7.

Muthoot Finance

Muthoot Finance is one of the most reliable Indian financial corporation and the largest gold loan NBFC in India. Founded in 1939 by Mathai George Muthoot in Kerala, Muthoot offers a range of services including money transfers, foreign exchange and wealth management services, travel and tourism services and more.

Amitabh Bachchan is the face of Muthoot as well, which launched its newest marketing campaign on February 4, 2022. The advertisement focuses on the belief and trust in the brand that everyone should maintain.

Amway

Amitabh Bachchan was roped by the popular direct selling company, Amway, as a brand ambassador, on October 27, 2021. The US-based company that manufactures a wide range of consumer goods, has collaborated with the Big B of the Bollywood industry to ensure that the veteran actor endorses the the brand and promotes the Nutrilite range of the Amway products along with guiding the youth, empowering the women and others with the help of their entrepreneurship schemes.

FirstCry

FirstCry is an Indian e-commerce store that was launched in 2010, the company is known for its huge variety of baby products. By 2020, the company had opened over 380 offline stores across the country out of which 350 were franchise stores making it Asia’s largest online shopping store for kids and baby products.

Amitabh Bachchan was signed as the brand ambassador of the company in 2015, after the birth of his granddaughter. In the commercial, the actor is seen to be in confusion while shopping for clothes for an infant as their unlimited options. After the ad, the company witnessed a massive increase in sales as the ad resonated with the people and passively offered them a chance to connect with Big B.

While talking about making Amitabh Bachchan its brand ambassador, Supam Maheshwari, CEO, and founder, Firstcry mentioned that the company needed to create maximum impact with the campaign. Amitabh Bachchan brings in credibility to the brand as he has a mass India appeal and he is also a caring grandfather.

Maggi

Amitabh Bachchan in a maggi commercial

Maggi is an international brand that originated in Switzerland in the 19^th century, however, the company was acquired by Nestle in 1947. Maggi is known for its seasonings, instant soups, and instant noodles that are popular in countries like India, Pakistan, Nepal, Singapore, Malaysia, Australia, New Zealand, and Bangladesh.

Amitabh was the brand ambassador of Maggi but the actor stopped supporting the brand after a controversy with Maggi. The actor, however, has also been featured in many Maggi commercials before ending their deal, where the actor is seen introducing the brand to cater to the old generation audience and make them eat Maggi.

The actor can be seen pitching the idea of happiness while eating the “2 minute waali Meri Maggi”. The campaign with Amitabh Bachchan was very successful, and Maggi made large profits out of it no doubt.

Cadbury Dairy Milk

Cadbury Dairy milk is a popular brand of milk chocolate that is manufactured by the conglomerate Cadbury. The brand was first introduced in 1905 in the United Kingdom and now has a huge portfolio of products under it. However, every product in this brand is made mainly with milk chocolate.

The Cadbury Milk chocolate became the bestselling chocolate bar in the UK in 2014 and is also currently available in countries like India, Kazakhstan, China, Srilanka, and Pakistan. Big B became the company brand ambassador in 2004 and since then has appeared in many of its commercials.

The actor is also responsible for making the tagline “Kuch Meetha Hojaye” popular, emphasizing the celebration of the smaller things in life with something sweet like the Cadbury Milk Chocolate. In an interview, Bharat Puri the managing director of Cadbury said that they have chosen Amitabh Bachchan because he has a universal appeal that extends to everyone from 6 to sixty years old.

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Kalyan Jewellers

Kalyan Jewellers is one of the most popular Indian jewelry showrooms chains. The company currently is present in overall metro cities of India and even in West Asia and has over 8000 employees. Amitabh Bachchan and Jaya Bachchan became the company’s global ambassadors in 2012.

Thanks to his efforts Kalyan Jewellers has now become India’s single largest self-owned jewelry chain. The group currently holds a strong presence especially in South India, with 35 stores across four southern states. The ad commercial of Kalyan jewelers features Amitabh Bachchan with his daughter Shweta Nanda.

This ad beautifully portrays the charm that jewelry adds to every occasion. The scene features Amitabh Bachchan buying jewelry for his daughter and his wife which evokes a very relatable emotion in the audience.

Parker Pens

The Luxor Writing Instruments company brought out the Parker range of pens, which are marked by their elegance and sophistication. These Parker pens were initially endorsed by Amitabh Bachchan between 2001 – 2008, and after a gap of 2 years, the Bolywood superstar had again resumed his collaboration with a 2 year-long contract on June 15, 2011.

Emami

Emami Limited is a leading personal and healthcare products conglomerate that has its headquarters based in Kolkata. The company is a growing global presence and a huge portfolio of well-known products like Boroplus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, She Comfort, Mentho plus Balm, and Fast Relief.

It has over 250 products made with ayurvedic formulas which are available in more than 50 countries like the UK, Poland, Russia, Ukraine, Belaris, UAE, Saudi Arabia, Qatar, Bahrain, Kenya, Singapore, Malaysia, and Bangladesh. The company has had other Bollywood actors as its brand ambassadors like Juhi Chawla, Katrina Kaif, Kangana Ranaut, Sonakshi Sinha, Salman Khan.

Emami made Amitabh Bachan the brand ambassador for its Boroplus brand which is a natural antiseptic cosmetic brand originating from Russia. The actor has been featured in many television advertisements in the ad campaign of Boroplus. It is because of these ads that the brand has become successful and positioned itself in the audiences’ minds.

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Gujarat Tourism

The actor is currently the brand ambassador of Gujarat Tourism and is featured in many commercials of the ad campaign. The “Khushboo Gujarat Ki” taglined campaign by celebrity Amitabh Bachchan became so popular that it increased tourism in Gujarat by 14% per annum which is twice that of the national growth rate.

This campaign has won several awards and has increased the benchmark of tourism ads by making Amitabh Bachchan its face. Big B became part of the initiative by the Gujarat Government to promote its Tourism.

In the advertisement “Khushboo Gujarat Ki” Amitabh Bachchan can be seen in tourist spots like Bhuj, Dhola Veera, Mandvi and Rann of Kutch while exploring the culture of Gujarat and urging people to travel to Gujarat.‌

Lux

Lux Industries, a notable innerwear manufacturing company of India, is one of market leaders of the Indian segment of innerwear. Founded in 1957, and boasting of a complete range of innerwear for men, women and children, Lux is a famous name still in its niche.

The popular inner garments company had roped in the veteran actor as the brand ambassador of Lux Venus and Lux Cott’s wool in August 2017. Amitabh came out with the advertisement of Lux Inferno last in October 2019 after featuring in multiple ads for the company. Kartik Aaryan was another actor who was seen alongside Bachchan in the same ad.

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JustDial

Justdial Limited is a company that provides local search for different services in India over the phone, website, and mobile apps. Justdial has its headquarters based in Mumbai, Maharashtra but also has offices in cities like Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, New Delhi, Hyderabad, Jaipur, Kolkata, and Pune. In 2020, Justdial has more than 10,984 employees.

Amitabh became the brand ambassador after investing an undisclosed amount in the company. This investment was later confirmed as Rs 6.27 lakhs in 2013 when he bought 62,794 shares of JustDial, which gave him returns close to Rs 7 crore, a whopping 10190% returns. Amitabh has helped increase the popularity of Justdial by featuring in their ad commercials. The actor can be seen portraying how the Just dial app is better than its competitors, its features and it is a one-stop-shop for all their customer’s needs.

Dabur Chyawanprash

Dabur took over the 2,500-year-old Ayurveda formula with its brand purpose and created the country’s first-ever branded Chayanprash in 1949. The company claims that two spoons daily of Dabur Chyawanprash support immunity and are beneficial for overall health and well-being.

The company has made many iconic ads with Amitabh Bachchan as its brand ambassador and continues to aim in boosting the country’s immunity, especially in the times of the Covid pandemic. In the 2000s, the company witnessed a sudden dip in sales that is when the actor was roped in to be the face of the brand and drive its growth.

The company put out its largest ad campaign with Rs 10 crore featuring Big B, which showed him being strong after eating Chyawanprash and which provides immunity to all kinds of disease. Amitabh Bachchan made it a household name by changing the perception of the product.

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ICICI Prudential Life

ICICI Prudential Life Insurance Company Limited is a popular life insurance company in the country. It was originally established after the joint venture between ICICI Bank and Prudential plc.

The company is headquartered in Mumbai, Maharashtra, and offers services life insurance and asset management business. The company signed Amitabh Bachchan as its brand ambassador and was paid Rs 10 crore as endorsement fees to be featured in its commercials.

In an interview, the actor commented on his association with the company by saying that, he was happy to associate with ICICI Prudential Life as he sees life insurance as a product that offers a feeling of reassurance to people, for all of them who opt for it. He also added that ICICI Prudential Life has been able to make a mark in the industry and is a trusted life insurance brand.

Polio Vaccine

Amitabh Bachchan is the face of the Polio campaign in the country, the aim of the campaign is to spread more awareness about the easy availability of the polio vaccine. The actor’s partnership with UNICEF has successfully persuaded many parents to get their children vaccinated especially in rural areas.

The tagline of the campaign “Do Boond Zindagi Ki” talks about the importance of the two drops of the polio vaccine. This award-winning campaign ad was featured on Television and radio emphasizing the seriousness of the issue.

The actor also took part in many public appearances and field visits to remote areas of the country to create awareness about polio prevention. Amitabh Bachchan plays the main role in why the campaign was successful as the actor has a huge popularity, credibility, and mass appeal not only as a celebrity but also as a humanitarian.

Navratna Oil

The popular Emami Oil product, Navratna oil, which is well-known for its cooling benefits and the relief that it provides people from headaches and body aches is an Ayurvedic product and has seen Amitabh Bachchan time and again as its endorser. The Big B has featured in multiple advertisements created for the promotion of the same and in the latest of the advertisements he has also sung the iconic Pyaasa song “Sir jo tera chakraye” performing as #RaahatRaja.

Along with the advertisements and investments, Amitabh Bachchan also usually remains busy on his work front. Runway 34, Brahmastra, Jhund, Goodbye, and The Intern are some of the movies that Bachchan is currently working on, as of reports dated January 31, 2022.

Dr Fixit

Hailed as a leading waterproofing expert, Dr Fixit from the popular adhesive brand, Pidlite, brings right waterproofing solutions for the users to make their homes leak-free with the best waterproofing services in India.

Dr Fixit had announced Amitabh Bachchan as its brand ambassador in August 2016. According to the deal, the veteran actor was selected to be the person to spearhead its flagship campaign and act as the face of the brand across multiple engagement platforms. The recent Dr Fixit campaign that came out in December 2020 was the last campaign of the brand that featured Bachchan.

Reid & Taylor

Founded in 1998, by S Kumar’s Nationwide (SKNL), Reid & Taylor was a fabric and suiting brand. As per the last reports, the Reid & Taylor brand’s shares were liquidated in December 2018 after RTIL was dragged to insolvency court.

This popular suiting and fabric manufacturing company had announced Amitabh Bachchan as its brand ambassador in July 2013, after which Bachchan had featured in a number of the Reid & Taylor advertisements.

Mankind

Mankind Pharma is a pharmacy company, which is counted among the top pharmaceutical companies in India. Founded in 1995, Mankind operates 34+ overseas destinations and boasts of 14000+ happy customers.

The popular medicine manufacturer had collaborated with Amitabh Bachchan towards the end of October in the year 2017, announcing the veteran actor as its brand ambassador. The latest Mankind ad has been launched in September 2021 and features Amitabh as well.

Conclusion

When it comes to endorsements and advertisements Amitabh Bachchan is one of the most sought-after actors even at his age because of his reliability among the masses, elegance, trustworthiness, statesmanship, mass appeal, and maturity. He is also the one of the highest paid actors to feature in endorsements.

Amitabh Bachchan is the country’s most iconic actor as he has starred in more than 190 movies since the 1970s. The actor is loved, admired, and respected by a massive public following. Big B as most people fondly call him is one the most prominent celebrity in the country, which is why many companies still prefer him to be featured in their advertising campaigns.

FAQs

Who is Amitabh Bachchan?

Amitabh Bachchan is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician.

What is the brand value of Amitabh Bachchan?

The brand value of Amitabh Bachchan is $41.2 million (2018).

What are the main brands endorsed by Amitabh Bachchan?

The main brands endorsed by Amitabh Bachchan are Polio Vaccine, ICICI Prudential Life, Dabur Chyawanprash, Just Dial, Gujarat Tourism, Emami, Kalyan Jeweller, FirstCry, Cadbury Dairy Milk, Maggi.

What are the other brands endorsed by Amitabh Bachchan?

The other brands endorsed by Amitabh Bachchan are Parker Pen, Lux Innerwear, Dr Fixit, Pepsi, Tata Sky, Mankind, Reid & Taylor, Flipkart, TVS Jupiter, Cycle Agarbathi, Tanishq, and other government campaigns like Swacch Bharat Abhiyan, etc.

How much does Amitabh Bachchan charge for a brand endorsement?

Amitabh Bachchan charges over Rs 5 to 8 crore for an ad commercial.

What is the net worth of Amitabh Bachchan?

The net worth of Amitabh Bachchan is $400 million (2021).

April 5, 2022

Success Story of Green Cure Wellness- Company Profile & Funding

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Green Cure Wellness.

Herbal and Ayurvedic products are being used for ages by human beings for good health and personal care and is still widely used across the world. According to a report by Confederation of Indian Industry (CII) and Pricewaterhouse Coopers (PwC) published in 2017, 77% of Indian households use Ayurvedic products. Again, globally, the Ayurvedic products market is expected to be valued at $9.7 billion by 2022.

While there are many companies in India that are manufacturing quality Ayurvedic medicines and products to meet the ever increasing demand, Green Cure Wellness is a company that is moving a step forward, combining the best of German expertise and best quality international ingredients to Indian Ayurvedic wisdom, to come up with revolutionary healthcare and personal care products.

Green Cure has so far applied for 13 patents for its formulations. The company is also certified ‘Made Safe’ by Safe Cosmetics Australia and recognised by Namo Gange for outstanding achievement in the field of AYUSH (Ayurvedic, Yoga and Naturopathy, Unani, Siddha, and Homeopathy).

Green Cure Wellness – Company Highlights

Startup Name	Green Cure Wellness
HeadQuarters	Delhi
Founder Name	Sanchit Garg
Industry	Herbal/Ayurveda
Founding Year	2015
Website link	greencurewellness.com
Registered company Name	SPV Laboratories

Green Cure Wellness – About and Products

GreenCure Wellness manufactures herbal personal care and health care products of international quality. Green Cure has a team of scientists in Germany who develop high quality formulations which are as per European norms. While, it has another team of Ayurvedic specialists in India who make sure that these products are in line with Indian needs.

Germany is the world’s leading technology hub for herbal and natural products. Green Cure leverage high German quality with age old wisdom of Ayurveda, to manufacture efficient products that are free from side effects.

The popular Green Cure Wellness products include, ‘BronchiCure’, which is India’s first lung care syrup. BronchiCure is a Immunity booster for Asthma & Bronchitis patients. ‘Green Cure Arnicap‘, is a herbal pain relieving cream. Green Cure Wellness also offers various skin care, baby care and beauty & personal care products.

green cure wellness reviews

Green Cure Wellness – Founder

Mr. Sanchit Garg is the founder and Managing Director (MD) of Green Cure Wellness.

Sanchit Garg – Founder, Green Cure Wellness

Sanchit has an MBA from IIM Calcutta and worked at the Boston Consulting Group, before starting Green Cure Wellness along with his father Suresh Garg. His new vision and modern approach along with the years of business experience of Mr. Suresh Garg is all set to take the company to new highs.

Mr. Suresh Garg always had entrepreneurship in his genes. At the age of 21, he walked away from his well-established family business to venture out on his own. He started and failed in 2 businesses after which he started a business in steel wires in 1995, which turned out to be the turning point of his life. He has been successfully running this business since 20 years now and has a turnover of Rs. 450+ crores with export to more than 15 countries.

How was Green Cure Wellness Started

In 2015, Mr. Suresh Garg was travelling to Germany on a business trip and suddenly suffered from a breathing issue and he could not find his inhaler which he generally carries with him and rushed to a pharmacy and asked for medicine for wheezing. He was given a herbal syrup. This really surprised him because in India, on his countless visits to asthma doctors, he has never heard of such a product. In India, only inhalers were available which have steroids in them. Plus these inhalers has several side effects too. This incident left Mr. Suresh with a thought to introduce such products in the Indian market.

Mr. Suresh Garg’s son Sanchit Garg, joined hands with father to make this dream a reality. Sanchit started ‘Green Cure Wellness’ to introduce world class herbal products in India. The founding members had to devote the initial 2.5 years in sourcing talent in Germany and procuring ingredients of highest quality. The startup was launched at Ayush expo in Pragati Maidan, and today ‘Green Cure Wellness’ is World’s first company to combine German Engineering with Indian Ayurveda.

“Our mission is to start a revolution in India where the customer ‘Turn the Label’. We want to start a movement where customers are aware of what goes inside their products and know the drawbacks of each. We want to touch 20 crore customers in the next three years and spread out message of healthy and safe products” says Green Cure Wellness founder Sanchit Garg explaining the company’s long term goals.

Green Cure Wellness – Name, Tagline and Logo

As the company manufactures chemical free, herbal and ayurvedic healthcare and personal care products, the name ‘Green Cure’ is a perfect fit.

Green Cure’s tagline is, ‘With Respect to Nature’

Green Cure Wellness Logo

We came up with name by chance. Green Cure seemed too good a name and we thought that someone must have already purchased the trademark.

Green Cure Wellness – Business Model

The Green Cure Wellness business model is that it sells its products directly to customers. The products are available in stores and can be purchased through Green Cure Wellness’ website and also on other leading e-commerce business sites.

Green Cure Wellness – User Acquisition

Facebook has been really helpful for Green Cure. When Green Cure launched its product ‘Bronchicure’ which is India’s first herbal syrup for lung care, it got viral at an expense of just INR. 20K. Right now, digital marketing and e-Commerce websites are doing the trick for Green Cure. They also extend various combo offers and discounts to its customers.

green cure wellness reviews

Green Cure Wellness – USP and Innovation

Green Cure Wellness’ USPs are as follows:

The raw materials are sourced from Germany and Australia from companies with proprietary technology. Green Cure ingredients also have international certifications like NPA, Cosmos Ecocert, ISO, WHO-GMP, Kosher, NOP and HACCP
Green Cure Wellness’ products are free from EDTA, Paraben, PEGs, PPGs, Mineral Oils and Paraffin. They are in line with European Union Norms. These substances are commonly added in Indian consumer products while a lot of them are banned in Europe. These products have a lot of long term side effects.
Green Cure has received certifications from Safe Cosmetics Australia, one of the oldest certification bodies for Personal Care products. Green Cure Wellness is one of only 80 brands Worldwide to receive this honor and one of the first in India.

Green Cure Wellness – Recognitions

The certifications that Green Cure Products have are-

Australian Certified Toxic-Free – Green Cure Products exclude 100% of the top offending chemicals from their product formulations.
Made Safe certification – Where healthier ingredients are not available, Safe Cosmetics Australia allows less than 15% of the formula to contain the necessary ingredients to produce a competitive product.
Cruelty Free certification – Products are not tested on animals.
Vegan certification for Green Cure’s Asthma syrup making it the first syrup in India to receive the honour.
The products comply with the principles laid by USFDA.
The products comply with the Good Manufacturing Practices (GMP) laid by WHO.
Green Cure Wellness’ contract manufacturing facilities complies with the standards laid by NPOP India (National Programme for Organic Production).

The company is in process of acquiring a few more prestigious certifications soon.

Green Cure Wellness – Funding and Investors

The Green Cure Wellness Funding saw them raise an undisclosed amount from Venture Catalysts in July 2020. The round was led by Gunvanth Vaid, Founder of 4G Capital and ACG World, which are part of Venture Catalysts.

These funds will be utilized to scale up operations and launch products in new categories

Sanchit Garg, Director, Green Cure, said, “The COVID-19 pandemic has made the world shift its focus towards herbal products that can address chronic health ailments. Built on the ancient science of Ayurveda, Green Cure aims to promote the concept of holistic living among Indians. Leveraging German Technology along with India, Ayurveda has created a strong differentiation in a sea of ayurvedic brands. The latest funding gives us more firepower to ramp up our operations and foray into new product categories.”

Green Cure Wellness – Startup Challenges

The biggest challenge for ‘Green Cure Wellness’ has been to make consumers believe their story of 3 years of research to combine German Engineering with Indian Ayurveda. Green Cure overcame this by asking people to try their products and let the product speak for itself. They invested a lot in free sampling to convince customers about it.

Green Cure Wellness – Competitors

Himalaya, Dabur, and Mamaearth are some of the prominent competitors of Green Cure Wellness.

Green Cure Wellness – Awards & Acheivements

Green Cure Wellness’ efforts towards bringing in quality healthcare products has been recognized by the Government of India, and also by different platforms. Some Awards and Recognition received by the company are:

Year	Achievements
2018	Received ‘Namo Gange Award’ for outstanding contribution to the field of AYUSH (Ayurveda, Yoga, Unani, Siddhi & Homeopathy)
2018	Became a DIPP certified startup
2019	Product ‘Magnative’ is ranked no. 1 in anti-allergy segment on Healthkart
2019	Product ‘Magnoitch’ is ranked no. 2 in anti-allergy segment on Healthkart
2019	Product ‘Arnicap’ is ranked no. 9 in Balms & Spray segment on Healthkart
2019	Selected by Amazon under its Launchpad Program

Green Cure Wellness – Future Plans

Currently Green Cure Wellness has presence in 1400+ stores and 4 modern retail stores including Guardian Pharmacy. In the online segment, it has served to more than 20,000 customers. Green Cure Wellness’ revenue is growing 30% month on month, and the company was expecting to reach Rs 1 crore revenue by the end of 2019. Green Cure Wellness is working towards a target of achieving 20 crore customers in next 2-3 years.

Green Cure Wellness – FAQs

Is Green Cure Product safe?

Green Cure is certified ‘Made Safe’ by Safe Cosmetics Australia. The products comply with the principles laid by USFDA. The products comply with the Good Manufacturing Practices (GMP) laid by WHO.

Who is the Founder of Green Cure Wellness?

Sanchit Garg is the Founder & MD of Green Cure Wellness.

How much funding is raised by Green Cure?

In July 2020, Green Cure raised an undisclosed amount of funding from Venture Catalysts. The round was led by Gunvanth Vaid, Founder of 4G Capital and ACG World, which are part of Venture Catalysts.

What is Green Cure Wellness?

GreenCure Wellness manufactures herbal personal care and health care products of international quality. Green Cure has a team of scientists in Germany who develop high quality formulations which are as per European norms.

Who are the Top competitors of Green Cure?

Dabur
Himalaya
Mamaearth

How much is the revenue of Green Cure?

Green Cure Wellness has presence in 1400+ stores and 4 modern retail stores. Its revenue is growing 30% month on month, and the company was expecting to reach Rs 1 crore revenue by the end of 2019.

June 23, 2021

Top 6 Marketing Strategies used by Dabur and Its SWOT Analysis
Being one of the top FMCG companies in India, Dabur has a wide range of products in the market-leading in personal, health care, and food and beverages. Dabur has touched many lives in India and is considered to be an integral part of Indian families as it has a spread of goods in distinct consumer categories.

In the past few years, Dabur has leveraged its brand and potential to the new online markets and has largely incorporated its business in digital means. The brand has been since then continuously rebuilding and renovating its brand so as to have a digital strategy for brand visibility.

Dabur aims and objectifies itself as a young, modern, and socially conscious brand. In this article, you will find the top 8 amazing marketing strategies used by Dabur to build its brand.

Working Extensively on Websites
Presence on Online Grocery Stores
Marketplace Exploration
Youthful Packaging
Pricing Strategies
Social Initiatives
SWOT Analysis of Dabur
FAQ

Working Extensively on Websites

Dabur constantly envisions providing the best experience to its consumers. They have started to focus a lot on improving the website in order to improve the user experience. Customers can order anything and explore all range of products from their website homepage.

Dabur Website

Not only has the website focused on its diversified ayurvedic and herbal product range but also covers the social activities the company is indulged in and various paths through which the public or the customers can collaborate with the company.

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Presence on Online Grocery Stores

Dabur already had its presence in online and offline stores. E-commerce websites like FMCG titan, Snapdeal, Flipkart, etc, all were and are selling Dabur products. In fact, Amazon has a separate page for Dabur’s product range display.

In order to increase this customer base and reach, Dabur marked its presence over online grocery stores like Big Basket, and Grofers. Since people prefer to buy groceries online today, it has become easy for them to order their personal care products or Ayurvedic products of Dabur from such places.

Revenue of Dabur India

Marketplace Exploration

Dabur wants to increase its reach extensively, for which the company has been working hard on market place exploration. Whenever a consumer visits the website of Dabur, the website redirects the customers to the marketplace/s. The more and more options the consumers get, the more sales the company makes.

Youthful Packaging

Dabur India Ltd has continued to move towards targeting the youth and modern lifestyle consumers. Even though the generation today doesn’t bother to consider Ayurveda as seriously as the earlier generations did, but Dabur has been constantly attracting the youth by its appealing packaging of products and marketing strategies.

The target market of the company covers the consumers in the 15 – 40 years age bracket of which most of them are closer to the upper limit. The smell, taste, and looks of all Dabur products are made consciously with the approach to appeal to this target market.

Pricing Strategies

Dabur has tactfully organized its pricing strategies. The company has differentiated its premium products from other variants under every category due to which prices of the products vary from one another. Considering the competitors like HUL, Pepsi co. etc, Dabur has kept its price affordable so that every family of all income classes can buy Dabur products.

Also by providing premium products, Dabur also targets upper-class families to fulfill their needs as well. Also, the company tries to give a high margin to all the stockholders so that they don’t lose interest in the company’s products and also enjoy good profits on sales.

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Social Initiatives

Dabur often invests its resources in many social initiatives and campaigns, for example, in uplifting the rural areas. By doing such activities, Dabur attracts the attention of the masses by touching the sentiments of Indian consumers.

SWOT Analysis of Dabur

Dabur is operating its functions in the FMCG industry and the following is the SWOT analysis of their business which can give you a clearer understanding of the business environment.

STRENGTH
- Dabur India Ltd. has a good brand name, goodwill, and reputation in the Indian market since it is a century-old company.
- Dabur has one of the biggest herbal and Ayurvedic product range in India
- Dabur has a very strong distribution network throughout the country
- The company has an extremely effective supply chain
WEAKNESS
- People have somewhere developed a notion that Dabur does not provide quality products
- Some of the products of Dabur are said to overprice as compared to its competitors
- Seasonal demand products like Chayawanprash and Vatika do not cover high sales all the time
OPPORTUNITIES
- There is an untapped market of Chyawanprash that Dabur can explore like its competitors
- The overall market of Dabur can be developed and the consumer reach can be increased.
- Dabur has an extension to its product like ‘Vatika’ where the company has its skincare and body wash product segment
THREATS
- The new entrants in the same sector which are rapidly increasing in the market are a big threat to Dabur
- Existing competition in various product segments needs to be tackled with great marketing and innovation strategies.
- The substitute Ayurvedic products that are present in the local market are a huge threat to Dabur’s ayurvedic products.
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FAQ

Is Dabur Indian brand?

Dabur India is an Indian consumer goods company.

Who is the CEO of Dabur?

Mohit Malhotra is the CEO of Dabur.

Is Dabur a FMCG company?

Dabur India Ltd. is one of India’s leading FMCG companies.

Conclusion

Dabur is one of the oldest companies in India. However, it is still leveraging the modern channels of marketing to always stay relevant. Moreover, they are expanding their number of product to cover the needs and wants of almost all the age groups. It helps the brand to keep the customer loyal as all the generations of a family is using a single brand for their different needs.

In the sector of FMCG and OCT Ayurvedic Medicine, Dabur has been a major player in the market and has its presence in nearly all parts of the world. The company also has a widespread exposure to the e-commerce marketplace. The brand has now been serving the market for over 135 years now. The company aims to keep working towards serving totally organic products that do not have harmful chemicals because that is what the brand is known for. With continuous improvements, innovations and creative marketing strategies, the brand will continue to grow and flourish in the market.
March 3, 2021

Tag: Dabur

Top 12 Successful Ayurvedic Franchise Businesses in India

Why Should You Invest in an Ayurvedic Medicine Franchise in India?

List of 12 Most Trusted Ayurvedic and Herbal Franchise Businesses in India

Dabur India Ltd.

Omics Pharma

Bhoomi Vaidyam

DGA Synergy

Ayush Arogyam

Wow Nandi

Herbs at Work

Nav Sanjeevani Enterprises

Maharishi Ayurveda

POWELL LABORATORIES

Green Bay Bio

Shreshtha Herbals

Conclusion

FAQs

Which are the top Ayurvedic and herbal franchise businesses to invest in India?

Is investing in an Ayurvedic franchise profitable in India?

What is the minimum investment required to start an Ayurvedic franchise business?

What are the government schemes supporting Ayurvedic businesses in India?

Do I need a medical background to start an Ayurvedic medicine franchise?

Maha Kumbh 2025: Inspiring Brand Campaigns Blending Spirituality and Innovation!

Dettol

Eveready Industries India Limited

Uber

Coca Cola India

Dabur

Amazon India

Vodafone Idea

PhonePe

Ixigo

Park+

Conclusion

FAQs

Why is 2025 Kumbh special?

What are Maha Kumbh 2025 dates?

How often is Maha Kumbh Mela?

Dabur Business Model | How Dabur Makes Money

About Dabur

Dabur Business Model

How Dabur Makes Money | Dabur Revenue Model

Though Brands

Through Digitisation

By Dominating the Rural Market

USP of Dabur

Dabur SWOT Analysis

Dabur Strengths

Dabur Weaknesses

Dabur Opportunities

Dabur Threats

Conclusion

FAQs

When was Dabur founded?

What are the nine different power brands of Dabur?

How does Dabur make money?

Coca-Cola vs. PepsiCo: Difference in Their Business Model & Marketing Strategies

Coca-Cola vs. PepsiCo: Strengths

Coca-Cola vs. PepsiCo: Weaknesses

Coca-Cola vs. PepsiCo: Business Model

Diversified Product Portfolio

Coca-Cola’s policy of dominion

Pepsi’s unique way of branding

The Emergence of Energy Drinks

Coca-Cola vs. PepsiCo: Pricing Strategy

Pricing Strategy of Coca-Cola

Pricing Strategy of PepsiCo

Coca-Cola vs. PepsiCo: Marketing Strategies

Memorable Campaigns of Coca-Cola

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Major Campaigns of Pepsi

The Prominent Difference in the Marketing Campaigns of Pepsico and Coca-Cola

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What is the structure of Coca-Cola?

What is the production cost of Coca-Cola?

What is the pricing strategy of Coca-Cola in India?

What is the difference between Coca-Cola and Pepsi’s marketing strategies?

What is Coca-Cola’s business strategy?