Festive seasons are always the best time to promote your products. There is a huge potential to increase the sale of your products and services by reaching new customers on such occasions.
Holi is defined as the festival of colors, which signifies the end of winter and the start of the season of blossoms. This particular festival is steeped in the Hindu tradition and resonates beautifully with the people of India. Along with bringing happiness to individuals, Holi, as a festival, also has the potential to usher in prosperity for businesses.
If you are wondering about marketing your brand during Holi, then here are some of the best marketing strategies that you can use to promote your products and services during the festival of colors.
- Social Media Posts
- Discounts and offers
- Sale Days
- Customized products
- Campaigns
- Collaboration Initiatives
- Expanding the Network
- Guerilla Marketing
- Referral Campaigns
- Holi-themed Product Launches
- Campaigns through User-generated Content
- Other Strategies
Social Media Posts
You can create a social media post or a Holi social media campaigns as a marketing strategy for Holi. You can create an image or a video where your product or service is advertised through the Holi theme. It can mainly include something related to colors. You can create any post with the theme colours for the Holi social media posts.
You should ensure it is creative and related to your product or service. Creative posts catch the audience’s attention, which will help you increase the brand value of your product or service.
Social media is the best medium to market your products, as most of them use it. It is also one of the cheapest forms of promotion. 61% of Indian consumers have said that they make their buying decisions through social media posts, according to a report by Economic Times.
Rishi Mundra
Discounts and offers
Providing discounts and offers during the festivals gives your customers a reason to buy the product. Always try reaching a lot of people through promotions and word of mouth. Discounts during the festivals will increase your sales and make the customers happy.
Discounts and services will motivate your customers to use the products or services and purchase them.
86% of Indian consumers look forward to shopping during the festival season, according to a report, which further multiplies the chances of sales and with lucrative discounts and never-seen-before offers, they simply cannot miss the chance to shop their favourite products during this time.
Sale Days
If you have an e-commerce website, then you can bring in Sale days for the festive seasons. You can provide offers on a certain set of products for some days during the festive season.
As per the report mentioned earlier, 86% prefer shopping during the festive season, out of which 57% prefer shopping through e-commerce websites. You can use social media posts to promote discounts and offers.
Customized products
You can try customizing your product according to the Holi theme. This will increase your sales and will also act as a marketing strategy for your brand.
Consumers would prefer gifting their friends and families with customized gifts that are unique. The total size of the gifting market in India is 250,000 crore and is expected to grow by over 200%, according to Technopark, which is India’s leading.
Management consulting firm.
However, customized gifts are time-consuming and would increase the cost of production. If you have a small business, then you can provide a small Holi basket for different price ranges.
Shikha Tyagi
Campaigns
You can start different marketing campaigns during Holi. It can be online through social media or through offline events. Try relating it to the theme of Holi. You can set a specific goal and try to achieve it by promoting the campaigns through a single mode or through different modes.
Campaigns are mostly promoted through taglines. The Holi sale taglines will help consumers remember your product and, thereby, increase overall brand awareness. Furthermore, the Holi taglines are really something that most marketers, brands, startups, entrepreneurs, and others cannot simply miss out on!
Social media campaigns’ goals are mostly concentrated on getting feedback from consumers, increasing the traffic on your websites, and building email marketing lists, which would help drive your sales directly.
Offline campaigns can include billboard posters, guerilla marketing, print ads, etc. These are mostly for the bigger business. If you have a smaller business, you can prefer social media campaigns. But ensure that you stick to the theme of Holi and colours. For Holi digital marketing, brands can use user-generated content, influencer partnerships, vibrant visuals, and limited-time promotions to create an engaging and festive campaign that resonates with customers.
Holi Marketing Campaign by TVS Motor Company
Collaboration Initiatives
Collaboration initiatives, also known as partnering marketing, involve working together with other brands and artists to increase your brand’s visibility in the market. This strengthens your presence and enhances your market expansion processes.
During the Holi season, which is known for its colourful celebrations of dance, music, and more, you have many opportunities to collaborate with different artists, such as painters, musicians, dancers, and more. This can create an arresting presence that generates curiosity and buzz for your brand among your audience. It can also showcase the culture and richness behind your idea. Additionally, you can choose to collaborate with NGOs and showcase the goodness of your brand in contributing to community development.
Kimi Dutta
Expanding the Network
Expanding your network is crucial for a successful campaign. Contacts play a significant role in this regard. There are different ways to increase your reach, such as email marketing, trade shows, exhibitions, hosting events, and engaging on social media. The Holi season offers various opportunities to boost your contacts. You can attend fairs, flea markets, and trade exhibitions, introduce your products, and make people aware of your brand. By leveraging these opportunities, you can expand your horizons.
Guerilla Marketing
Guerrilla marketing is a smart advertising and marketing technique that allows brands to promote their product or service through unique and unconventional methods. The best part is that it doesn’t require a huge budget, just creativity and intelligence to execute. The main goal is to quickly capture the attention of your audience, creating a reaction that generates greater revenue for your brand. When done correctly, guerrilla marketing can reduce marketing costs by up to 90%. Research shows that 57% of customers believe it to be an effective tactic, and 42% of millennials agree that it influences their purchasing decisions.
Referral Campaigns
Referral campaigns are highly popular among new businesses as they strive for exponential growth. Research shows that as many as 86% of B2B buyers rely on the power of word-of-mouth to make purchase decisions. By leveraging referral campaigns, you can build strong relationships with your existing customers and enable them to promote your brand through word-of-mouth marketing techniques, thus expanding your market reach. With Holi around the corner, you can gain even greater traction.
One of the Holi campaign ideas to consider is organizing a referral program where customers are incentivized to refer their family and friends in exchange for exclusive discounts or rewards. According to studies, nearly 92% of customers trust referrals from their family and friends over other forms of advertising. Such campaigns not only capitalize on the festive spirit but also harness the power of trusted recommendations to bolster brand visibility and credibility.
Alan Joseph
Holi-themed Product Launches
Holi presents a great opportunity for brands to introduce new products or services that are relevant to the holiday. For example, a cosmetic brand can launch a range of makeup products with Holi-inspired themes, while a food brand can introduce a new line of Holi sweets and snacks. This not only creates excitement and interest around the brand but also positions it as being in sync with the festive spirit.
Campaigns through User-generated Content
Holi is a time for families and friends to come together and celebrate. Businesses can use this to connect with their customers by creating marketing campaigns that include user-generated content (UGC). Brands can ask their followers to share their Holi moments, photos, and videos as part of the campaign. This helps increase interaction and makes the brand feel more relatable. It also makes customers feel recognized and valued.
UGC leads to 29% higher conversion rates than other marketing methods. Also, 70% of brands believe that UGC helps them build stronger connections with their customers on social media.
Other Strategies
You can choose other strategies according to your budget, including traditional TV or newspaper advertisements; you can partner with new movie releases and organize some promotional events with them, as a wide range of superhit movies will be released during the festive seasons. This can increase sales and improve your brand name.
You can become a sponsor for certain events happening in and around the country. However, the events this year would be less crowded compared to previous years due to the Covid-19 restrictions.
Moreover, you can create some Holi-themed competitions and provide attractive prizes for the winners. Through this, you can increase the promotion of your brand and create awareness about your brand.
Through competitions, you can even collect information and contact details of your customers. This will help you promote your products and offers in the future. You can also follow up with them.
Conclusion
These are some marketing strategies that your business can use this Holi. These marketing strategies will leave a mark on your brand in the customers’ minds. They can create a lasting impression on both customers and your investors. However, always remember that a unique advertisement/campaign built on a strong value always wins the game. So, start preparing your marketing campaign as early as possible to seize your day!
FAQs
What is Holi?
Holi is the Indian festival of colours, which signifies the start of spring, the season of blossoms after the mournful, lack-lustre winter days.
What is Holi marketing?
Marketing is always important for your brand, and Holi is one such festival full of happiness and colours that fuel a good deal of marketing, too. Therefore, Holi marketing is something that you should not be missing out on if you are an entrepreneur, an owner of a brand, or a marketer at one of them.
What are Holi taglines, and why are they important for marketing?
Holi taglines are short, attractive one-liners used for marketing during the Holi festival. These Holi taglines etch the brand image and are filled with all the colours of the festival, which plays an important role in brand marketing.
Why should you create Holi social media posts?
Social media plays a crucial role in today’s marketing landscape. So, social media platforms are often used for marketing a brand, where marketers create unique, creative social media posts during festivals like Holi to attract their customers. The Holi social media posts can be used for the basic promotion of the brand and its products, as well as to promote discounts and offers or the launch of something new for a particular brand.
What are the best Holi promotional ideas or Holi advertisement ideas?
If you are wondering about some of the best Holi promotional ideas, then here are some of them you can check out:
- Social media posts – You can always use unique social media posts to attract your customers and inform them about the new launches, offers, and discounts.
- Offers and discounts – Product discounts are something that you can certainly bring in during Holi. While the customers have a huge propensity to buy during these festivals, exclusive offers and discounts can win their hearts and increase your brand sales.
- Sale – Festival Sale is becoming a rage these days. If you are in doubt regarding the best Holi promotional ideas, launching a Holi Sale is a foolproof idea!
- Advertisements on television and online
- Distributing customized products for Holi
- Launching Holi campaigns
Which are the creative Holi taglines that the brands have used?
- “Add a splash of colour to your beauty routine this Holi!” – Cosmetic Brand
- “Indulge in the sweetness of Holi with our delectable treats!” – Food Brand
Which are the best Holi business ideas?
- Launching a line of Holi-themed cosmetics or skincare products.
- Creating a range of Holi-inspired sweets and snacks for the festive season.
