Tag: Customized Gifting

Marketing Tips for Selling More Valentine’s Day Gifts
February has begun. The month has a special day in it, Valentine’s Day, So, the month’s arrival brings the vibe of love with it.

It is not just celebrated as a day; the occasion is celebrated for an entire week. It has Chocolate Day, Teddy Day, Rose Day, and more.

This is the time when everyone is looking for gifts to give their loved ones. All this makes for a perfect opportunity for getting businesses.

Today, the markets of gifting are super wide. Be it online or offline, one can find a variety of gifts everywhere. So, it is important for businesses to indulge in ways to stand out from the rest.

About Valentine’s Day
Tips for Selling the Valentine’s Gifts
About Valentine’s Day

The day is celebrated every year all around the world on the 14th of February. It is the day to celebrate love. The history of it ages back way too long than we could think of.

The day is also known as Saint Valentine’s Day. St. Valentine was an actual person who gave birth to the romantic concept for the day.

It was back in 269 A.D.; a Roman priest was in jail. He was about to be put to death. Before his execution, he wrote a letter to the love of his life. The letter ended with ‘From your Valentine’. This was the root that bloomed into the tradition of sending cards and gifts to lovers on this day.

The priest died on 14th February. Many years later, Pope Gelasius declared the day as St. Valentine’s Day. It was in the 1800s that this day started gaining popularity in the world. People began to celebrate the occasion with cards and gifts.

It took several thousand years for the day to gain the popularity it has today. At present, the day holds great importance in people’s lives.

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Tips for Selling the Valentine’s Gifts

It is a day of celebration for many and for some, it can be a day to make fun of. In both ways, the day holds significant importance for everyone.

When we think of this day, we also think about gifts. It is the time when almost everyone is looking for something to gift their loved ones. It is a great opportunity for the businesses in the market. But at the same time, businesses need to know how to take advantage of this opportunity.

So, here are certain tips for selling the gifts during Valentine’s:

Dip in the Theme

This is the most important thing to consider while selling gifts. The day represents and celebrates the bond of love. So, the first thing that every business must do is to dip into this theme.

Try to showcase your products in a way that represents the idea of love. Add the red colour, some hearts, and make it look like it is made for Valentine’s. If you have a physical store, make sure to add some decorative elements to show the theme.

For example- If you are a bakery, you can make customized heart-shaped cakes during the season. This shows that you can cater to customers’ needs according to different occasions.

Discounts and Freebies

Discount on Valentine’s Day gift

Almost everyone is looking for gifts during this time. One thing that customers love is discounts. Along with this, there is another thing that makes people happy that are free gifts.

It is quite obvious that you cannot sell the gifts for free. So, it is time to opt for a mid-road. This is to offer discounts to your customers. Be it 5 or 10%, make sure to offer some discount on your products.

Another popular thing is to add in a small free gift. For example, you can ask customers to make a purchase of a certain fixed amount and offer a free gift. You can also add some chocolates with every sale for a limited period of time.

Encourage Pre-orders and Early Shopping

Valentine’s Day shopping is simple when you can grab some chocolate or flowers from any store, but it’s even easier (and less stressful!) to order gifts in advance. Encourage your customers to plan ahead by promoting products with a reminder to pre-order gifts for timely delivery on Valentine’s Day. Offer a discount code or other incentive to make it more attractive.

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Offer Free Shipping

When planning your Valentine’s Day campaign, focus on the right audience and timing. Target customers who are likely to buy, and choose the best time to send your messages—like when they’re relaxing at home watching a game. Offering free express shipping ensures their gifts arrive on time. If they didn’t respond to your first message, set up a reminder campaign to let them know about the free shipping and that the offer is ending soon.

Include the Singles

This is the season of love. But love doesn’t always have to be in a romantic sense. It can be towards friends and oneself as well. So, it is important for you to keep your strategies in a way that also includes the singles.

Keeping the marketing only towards the couples is not a good idea. There are so many people out there who don’t have a partner to celebrate the day with. So, when you do your marketing, make sure to keep it relatable for all.

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Event Organization

Everyone loves the events on special occasions. This is a great strategy to increase your sales of gifts during the festivities. You can organize a big or small event depending upon your preference.

For example- you can organize a fun competition and give your gift as a prize to the customer. In this way, you will attract more potential customers towards yourself. You can also conduct online polls or giveaways on social media.

It is a lucrative marketing strategy that can give a great boost to your gifts’ sales.

Personalized Gift Cards

Valentine’s Day gift cards

When you add a personalized touch to a gift, it becomes more special. During this season, you can add on a personalized card with every gift sold.

You can make a personalized card on behalf of the person gifting for their loved one. Adding this personal element makes your gift stand out from the rest. Thus, helps you to gain more popularity and customers.

Keep Updating Your Listings

Another important tip to sell more gifts this season is to update your listings. You should add keywords related to the day in your descriptions, titles, and tags. This will help buyers to find you easily on the internet.

This digital tip can help you appear in more searches. Hence, you gain more potential buyers for your gifts.

Apart from the tips mentioned above, it is important for any business to start planning early. It is the time when you need to get your work out there for the people.

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Conclusion

Valentine’s Day brings love and celebration with it. Along with this, it brings more work to the businesses. It is a great opportunity for businesses that want to take advantage of the festivities. This is the time when various different gifts get sold. For example – flowers, jewelry, clothing, fragrances, customized gifts, etc.

So, it is important for every business to go along with the theme of love. It is time to make your business appear more special by making your customers feel special.

FAQs

What to sell on Valentines Day?

Some of the best Valentines Gifts are:
- Flowers
- Soft toys
- Chocolates
- Perfumes
- Jewelry
- Greeting Cards
- Electronic Gadgets
- Photo frames
What is the most sold item on Valentine’s Day?

Red roses are the most sold item for Valentine’s Day.

Why is Valentine’s Day celebrated?

The day is celebrated on on February 14 to honour the early Christian martyr named Saint Valentine. The day is associated with tradition of courtly love.
February 12, 2025
Top 8 Best Platforms to Sell Gifts This Valentine’s Day 2025
February is often termed the month of love for obvious reasons, and that is Valentine’s Day. Honestly, Valentine’s Day is not less than a festival in the world; people buy gifts for their significant other and profess their love and care to them with those gifts.

Every year, the market for Valentine’s Day gifts experiences a steep rise. Be it chocolates, plushies, or handmade personalized gifts, they always find their way to the customer’s heart in the month of love. They have a level of value that is indescribable, and that is why they are turning into one of the best gift items in the industry.

For most people, looking for the perfect Valentine’s Day gift can be exciting and confusing as well; the trend of giving handmade personalized gifts has been in for a couple of years, and till now, it has not died down and seems to be going quite strong.

People prefer to provide handmade gifts to their partners, especially on V-Day. So, for those who are into making them, you can sell them online, which is quite a good idea. In this article, we will talk about some of the best platforms where you can sell handmade gifts this Valentine. So, let’s take a look.

“The more value you give, the more you get to sell.”
Etsy

Etsy – Best Gifting Platforms

One of the most popular c-commerce platforms where you can sell your handmade gift items is Etsy. Any kind of handmade product like clothes, jewellery, artwork, bags, and vintage items can be found here. The E-commerce platform consists of over 81.9 million buyers and over 4.1 million sellers.

Benefits of Selling on Etsy
- The first and foremost benefit is that you don’t have to build a website, which is quite a costly and long procedure. You can set up your online retail store here at a minimal cost and start selling your gift products.
- It is easy to update your products on the website whenever you feel like making a change.
- As mentioned before, with over 81.9 million buyers, the number of customers you can get for your products is huge. If you start your own website, it may take a lot of time, but with Etsy, if your product is good, then you just have to focus on your customers.
- It is good for people who are just starting their online business; it gives them an idea of how an online store works, and with time, they can also start their own website later.
Amazon Handmade

Amazon Handmade – Best Gifting Platforms

There is hardly anyone who is not aware of one of the biggest e-commerce platforms in the world, Amazon. Now, you can sell your handmade products on their site Amazon Handmade. It was a direct competitor of the E-commerce site Etsy.

Benefits of Selling in Amazon Handmade
- When it is the biggest online e-commerce site, then the chances of your products getting noticed are inevitable. So, Amazon Handmade, a handmade gifts website, can be good for you to sell Valentine’s gifts.
- It is a well-established brand that knows what it’s doing; it doesn’t change its algorithm much. So, while selling your products here, you won’t be experiencing a sudden drop in your traffic that may lead to a decrease in your sales.
- You have to fill out an application that assures your authenticity and ensures that the products you’re selling are actually made by you.
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Craftsvilla

Craftsvilla – Best Gifting Platforms

This website is known for selling unique gifts, so if your products are unique and handmade, then it is the perfect place for you. Sarees, vintage handmade house decors, or jewellery, you can sell these here. Craftsvilla is also said to be the largest online ethnic store in India.

Benefits of Selling in Craftsvilla
- Your products get exposure to the international market.
- You can showcase your local culture and tradition by selling handmade products and, thus, promoting them as well.
- The process of selling the product is easier, and it is perfect for those who want to sell unique products and also want attention from the customers online.
iCraft

iCraft – Best Gifting Platforms

Another platform where you sell your handmade products, this platform mostly focuses on ethnic jewellery, accessories, and woollen items. All of these have to be handmade as they strictly want the platform to be a household name for handmade products. It’s also one of the best gifting platforms, offering a curated selection of unique, artisan-made items perfect for any occasion.

Benefits of Selling in iCraft
- A huge number of audience to whom you can cater to.
- Enjoy all the profits from your sale; no commission has to be given.
E-Commerce as Percentage of Total Retail Sales Worldwide

AuthIndia

Authindia – Best Gifting Platforms

If you want to sell pure Artwork and handicrafts, AuthIndia is the perfect place for you. Plus, gifting someone any kind of artwork seems classy and favorable. You can sell your products worldwide through this website, an online gifting platform.

Benefits of Selling in AuthIndia
- No charges are required for registration on this website, plus all the profits that you earn are only yours; you don’t need to give out a commission or any extra payments.
- GST is not mandatory; the pricing of your products is fixed only by you.
- The website offers you advertisement space, where you can place your product’s ad. This way, you also get to increase the number of your potential customers.
The India Craft House

The India Craft House – Best Gifting Platforms

“A social enterprise. An authentic platform for pure craft,” says The India Craft House. The digital platform boasts of listing some of the world’s oldest and most intricate craft forms. Starting around ten years from now, The India Craft House lists pure, authentic craft sourced from artisans across India. This way, it curates a unique selection of traditional arts and crafts as beautiful and contemporary gift shop items that can be bought by people worldwide on Valentine’s Day or any other occasion for lovers and friends.

Benefits of Selling in The India Craft House
- The website allows the artisans and craftsmen to just contact the website.
- If you are an artisan or working on behalf of an NGO, a social enterprise or an organization that supports artisans and the creation of handcrafted products, then there are special benefits.
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Facebook Marketplace

Facebook Marketplace – Best Gifting Platforms

Launched in October 2016, Facebook created the Facebook Marketplace to entice individuals to engage in buying and selling activities within its communities. An impressive aspect of the Marketplace is that Facebook offers support to small business owners by waiving any listing fees. Setting up a business on Facebook Marketplace doesn’t require prior eCommerce experience. Additionally, Facebook has partnered with online selling platforms like Shopify to facilitate the presence of online sellers on the Marketplace. While there are no listing fees, sellers must adhere to specific criteria and guidelines set forth by Facebook.

Benefits of Selling in Facebook Marketplace
- It’s free to create listings on Marketplace, so it’s easy to get started selling. The only fees are if you purchase optional promoted listings.
- Facebook handles payments, so you don’t have to build your own checkout system. You can also ship items directly through Marketplace.
- You can message buyers directly within Marketplace and coordinate sales seamlessly.
Pepperfry

Pepperfry – Best Gifting Platforms

Sell your home decor and furniture on Pepperfry to reach home lovers. Use the seller dashboard to track sales, see real-time insights, and improve your strategy. Maintain high product quality with Pepperfry’s strict quality checks and verification process.

Benefits of Selling in Pepperfry

Selling on Pepperfry offers several benefits:
1. Wide Customer Reach: Access a large audience of home decor and furniture buyers.
2. Easy Seller Dashboard: Track sales, get real-time insights, and improve your business.
3. Quality Assurance: Gain customer trust with Pepperfry’s strict quality checks.
4. Marketing Support: Benefit from Pepperfry’s promotions and advertising.
5. Logistics Assistance: Get help with shipping and delivery to customers.
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Conclusion

Valentine’s Day is a perfect occasion for the personalized gift industry in India, as it thrives in February. The gift industry experiences a huge boom in Valentine’s week.

The above websites are some of the E-commerce sites that help people who want to indulge themselves in the handmade gift industry and make a way for all the producers to find their designated place to engage with their potential customers and provide them with the product they need.

FAQs

What sells most on Valentine’s Day?

The most popular products on Valentine’s Day are jewellery, flowers, clothing, and candy.

How can I sell Valentine’s products?

Sell something unique, create personalized gifts, and make sure your website is visible on search results on Valentine’s Day.

What should you dropship on Valentine’s Day?

You should dropship Rose Flower Bears, Valentine’s Day Inflatables, Valentine’s Day Greeting Card, and Valentine’s Day Candles.

How to sell gift items online?

Utilize e-commerce platforms like Shopify for easy setup and leverage social media for targeted marketing to reach potential buyers for your gift items online.

Which are the best gifting platforms in India?

Some of the best gifting platforms in India include Ferns N Petals and Archies Online, offering a wide range of gifts for various occasions with nationwide delivery.

How to start gift shop business?
1. Research your target market and source unique, appealing products.
2. Establish an online or physical storefront and promote your offerings through marketing and networking.
February 11, 2025
How to Start a Successful Online Gifting Business in 2025
The internet has given us many possibilities. You can buy or sell products online. Many studies suggest that the gifting industry in India is growing rapidly which is a combination of traditional celebrations and the increasing popularity of personalized and creative gifts for all occasions.

If you are thinking of starting an online gifting business, then this is a profitable business. By starting an online gifting business, you can show that you appreciate your customers’ support, help them celebrate important events, and yield an effective way to remind them about your brand. The gifting business in India is booming, which is boosted by growing demand for personalized, and occasion-specific gifts across various festivals and events.

In this article, learn how to start a gifting business:

Know Your Niche
Have Your Own Physical Store
Know Which Audience to Target
Craft and Implement a Winning Marketing Plan
Choose the Right Supplier
Choose Your E-commerce Platform or Marketplace
Optimize Your Website for SEO
Packaging and Shipping
Know Your Competitors
Have a Social Media Presence
Providing Robust Customer Service

Know Your Niche

The foremost thing in starting a gift business is to find the niche, which is knowing what type of consumer base and type of gifts you want to sell. This is like your ultimate decision as an entrepreneur.

You should research what the customers are usually looking for when they are searching on the internet. The gift which they are looking for must be unique and is not available in the market or any other retail store.

Knowing the niche of your market can help you build a base for reliable customers and expand your product range with products that align with your brand.

The different online gift business ideas are as follows:
- Handmade gifts or cards
- Seasonal gifts
- Souvenirs
- Personalized gifts
- Novelty items
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Have Your Own Physical Store

Starting a Gifting Business – Have Your Own Physical Store

This is one of the significant roles whenever you start a gifting business. It goes the same for an online business. The area of business is crucial because it helps you determine an assurance that customers can quickly get access to your store first.

Location can help you deliver the best customer service with the help of a website. It is also important that you have a website of your own along with selling on other marketplaces such as Amazon, Flipkart, or eBay. Selling your products on these hosted platforms would not give you the liberty to make any changes.

Know Which Audience to Target

Before starting an online gifting business, it is recommended to know who will be your target audience. Think of the age group and the type of gifts you are going to sell. Think of who among them will buy your gift items. Knowing the target audience can give you a wider view and help make your gift items sell fast.

Craft and Implement a Winning Marketing Plan

Starting a successful gifting business involves crafting and implementing a winning marketing plan. This plan should encompass strategies for product promotion, customer acquisition, and brand building. It includes steps such as identifying your target audience, creating compelling product listings, optimizing your website for search engines, leveraging social media, and utilizing email marketing to engage and retain customers. A well-executed marketing plan is essential for attracting potential buyers, converting them into customers, and building a loyal customer base for your online gift business.

Choose the Right Supplier

Starting a Gifting Business – Choose the Right Supplier

After setting up your website domain name, location, and whom to target, the next step in starting a gifting business is to find an appropriate supplier for your items. There are various suppliers available in the market today, like IndiaMart.com, Alibaba, and others. Suppliers can help you with all the right things, like taking care of your inventory, shipping, and packaging costs.

Optimize Your Website for SEO

Once you have a website, optimizing the site can improve your search ranking. Search engine optimization is the key to getting your website first on the Google page. Having a good strategy and keyword usage will help you drive a lot of traffic and customer engagement, which is important to determine a good website.

Packaging and Shipping

For packaging and shipping, consider using stylish or creative gift wrapping, like custom boxes, ribbons, or personalized wrapping, to make your products more special. Choose trusted shipping partners to ensure fast and safe delivery, and offer different options like standard or express shipping with clear delivery times. If you plan to ship worldwide, provide international shipping options but remember to factor in customs fees and taxes.

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Choose Your E-commerce Platform or Marketplace

Choosing where to sell your products is one of the most important decisions when starting a gifting business. You have two main options: eCommerce platforms or marketplaces.

eCommerce platforms are websites where only you sell your products, like your own online store. Marketplaces, on the other hand, are websites where many sellers list their products, like Shopify or Etsy, where customers can shop from different vendors.

Before deciding where to sell, it’s important to check if the platform charges a monthly fee, as this could affect your product prices later on.

Know Your Competitors

It is obvious to have competition whenever you enter the business world. The gift industry is a common type of business. Therefore, you enter a monopoly market. To keep up with the competition, you must know everything about your rivals. Having a good knowledge of your competitor’s strengths and weaknesses can help you improve your services. Try to ideate unique gifting business ideas to stand out from the competitors.

Observing the categories of products and their business strategies can help you identify and implement better ideas for your customers. Besides getting an overall idea of how to enhance your services, you can also add different products. This will allow you to be creative and innovative to develop unique gifting ideas.

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Have a Social Media Presence

Starting a Gifting Business – Having a Social Media Presence

Social media has become an integral part of many of us and many businesses as well. We are living in a time where every piece of information is obtained through social media platforms.

A social media presence can make your brand a powerful one. Most people spend their time on social media platforms like Facebook, Twitter, Instagram, and LinkedIn, among others.

These platforms have their advertising methods and business promotion tools. Putting up an ad on these platforms for your brand can help reach a wider audience. As a result of this, your brand awareness will also grow.

Social media platforms allow you to use high-quality images, graphics, and content that can attract customers. The content on social media is highly appealing, and people easily get attracted to such things.

Having said that, a presence on these social platforms can help to have an interactive relationship with your customers, thus improving the bond between you two. It is a platform for prompt discussion, where customers can ask you questions and expect responses within a few hours. This will also likely help you save from any possible failures.

Where Do US Consumers Look for Holiday Gifts

The graph shows the percentage of US consumers who look for holiday gifts in different places. The top three places are store displays (38%), retailers’ websites (36%), and holiday catalogs and flyers (28%). Other places where consumers look for holiday gifts include Black Friday sales (28%), social media (18%), and gift guides (17%). Retailers should be aware of this and make sure that their products are visible and accessible to consumers in all the channels they are shopping.

Providing Robust Customer Service

Take into account the customer experience in every facet of your company. Consider the user experience when creating a website. Be the first to call out and extend assistance, being reachable through all available channels.

Another facet of proactive customer care is cultivating a loyal customer base. To grow your clientele and retain existing clients, consider providing referral cards and discounts. Make sure you request positive customer testimonials for your social proof.

Tips to Make Your Gifting Business Successful
- Give different price options: Customers have a budget in mind for gifts. Offer three price levels—low, mid, and high—so they can choose what suits them best.
- Know your customers: People pick gifts based on the receiver’s personality and lifestyle. Personal gifts feel more special and meaningful.
- Make packaging look great: Good packaging makes a big difference. Use strong and stylish materials so the gift looks nice and is good for photos.
Conclusion

An online business in such times can be a booming business. Starting an online business can be a challenging task in the already competitive market. It is best to have an understanding of how the business is operated and to come up with a plan.

To have a successful online gifting business, follow the above methods. These points can help you with a good gift shop business plan and an overall idea before venturing into the actual market and ensuring huge profits on a long-term basis.

FAQs

How to start a gifting business?

Create a gift shop business plan, Know your niche, Have your own physical store, Know which Audience to Target, Choose the right supplier, Optimise your website for SEO, Know your competitors, and Have a social media presence.

Are online gift shops profitable?

Yes. Online gift shops are extremely profitable because the costs of running the business are quite low.

How can I grow my gifting business?

Market your gifting business on social media, optimize your website for SEO, offer personalized products, provide excellent customer service, and leverage email marketing.

How to start corporate gifting business?

To start a corporate gifting business, research the market, make an attractive corporate gifting business model, identify target clients, source quality products, set pricing, create a professional brand, and develop a robust online presence for easy access by corporate customers. There are many successful corporate gifting companies in India to take inspiration from.

How to start online gift business?

To start an online gift business, choose the type of gifts you want to sell. Create a website or join an online marketplace. Take good pictures of your products, set reasonable prices, and promote your store on social media. Make sure to offer fast shipping and nice packaging.

How to start a gift business from home?

To start a gift business from home, pick your gift items, create an online store, promote your products, and pack and ship the orders yourself.

How to start return gift business from home?

To start a return gift business from home, select your gift items, create an online store, promote your products, and pack and ship the orders.

What are online gift business ideas?

The different online gift business ideas can be Handmade gifts or cards, Seasonal gifts, Souvenirs, Personalized gifts, and Novelty items.

How to start a gift shop online?

To start a gift shop online, choose the gifts you want to sell, create a website or join a marketplace, take good pictures of your products, set prices, and promote your shop on social media. Make sure to offer good packaging and fast delivery.

What are return gifts business ideas?

The return gifts business ideas may include items like Personalized keychains, Customized mugs, Handmade soaps or candles, Themed gift sets, Stationery items, Snack boxes, Fridge magnets.

What are gifting business ideas?

Some gifting business ideas include Customized Gifts, Gift Baskets, Handmade Crafts, Corporate Gifts, Eco-Friendly Gifts, Subscription Boxes, Event-Specific Gifts. A profitable gift business requires creative packaging, reliable shipping, and excellent customer service.

How to start an online gift box business?

To start an online gift box business Pick a theme, get products, make a website, design packaging, promote your business, allow customization, provide good service.

Is gifting business profitable?

Yes, the gifting business can be profitable due to high demand, customization options, low overhead costs, seasonal sales, and a wide range of products.
February 11, 2025
Exploring the Rise of the Gift Card Industry

A prepaid stored-value money card, issued by a retailer or a bank that is used as an alternative to cash, for purchases within a particular store or related businesses is known as a gift card. They can generally be redeemed for purchases at relevant retail stores and, often, be subject to fees or expiry dates. Such gift cards are given by individuals to friends or family members in place of an object as a gift. They are also given by employers or organizations to their employees as rewards linked to either festivals or performances. There are generic gift cards available, usually issued by banks like American Express or even Visa, for cashback marketing strategies. Other companies like airlines, cruise ships, hotels, theme parks, and restaurants also offer gift cards in an effort to earn repeat business.

History of Gift Cards
Gift Card Market Insight
Factors Impacting the Growth of the Gift Card Industry
Advantages of Gift Cards
Areas of Concern for Gift Cards

History of Gift Cards

Gift Certificates were the predecessor of the more modern gift cards. They were first invented in the 1930s by department stores. However, gift certificates were available to only limited customers, and that too only on request. Gift certificates gained popularity in the 1970s when McDonald’s first ran the campaign by giving out Christmas Gift Certificates. The trend caught on quickly with many stores, restaurants, and retailers joining the gift certificate bandwagon.

However, as beneficial as gift certificates were, there were a few issues attached to them. The process of issuing and redeeming gift cards was time-consuming and there were a lot of fraudulent activities which resulted in retailers losing a large amount of revenue. It was in the 1990s that gift cards entered the market that addressed the issues faced with gift certificates.

The Smithsonian magazine states that gift cards were first produced by the luxury departmental store Neiman Marcus in 1994. However, they did not market them to their consumers and hence, Blockbuster is officially considered the first company to market plastic gift cards to the masses. They test-marketed them in 1995 and launched them in the USA the next year. These gift cards replaced Blockbuster’s gift certificates and were processed by Nabanco of Sunrise, Florida.

From then, the gift card industry witnessed significant growth as the concept of gift cards extended to different renowned brands. Many other retailers adopted the gift card program in a bid to remove their gift certificate programs. Issuing cash cards instead of cash for non-receipted returns became a popular practice with merchants. In the year 2001, Starbucks was the first company to launch reloadable gift cards.

Gift Card Market Insight

Gift Card Market Revenue Worldwide

The global gift card market size was recorded at USD 437.78 billion in 2020. It is estimated to grow at a CAGR of 15.4% to reach a market size of USD 1396.01 billion between 2021 and 2028. According to regional market analysis, during the same period between 2021 and 2028, the Asia-Pacific Gift Card market is predicted to grow by a CAGR of 16.0% to generate a revenue of USD 301.54 billion. Between 2022 and 2027 India’s gift card market is expected to grow at a CAGR of over 19.1% to reach a market value of USD 93.96 billion by 2027.

Factors Impacting the Growth of the Gift Card Industry

Covid-19 Pandemic

The pandemic resulted in global lockdowns which in turn resulted in travel restrictions and financial market disturbances. It adversely affected every industry severely disturbing supply chains and production levels. The gift card market was no exception as the focus shifted from physical gift cards to digital gift cards as demand increased due to convenient availability and ease of use.

Increase in the Use of Smartphones

The rapid evolution of smartphones has ensured the increased innovation of gift cards. Smartphone penetration has provided customers with flexible and convenient payment options which, in turn, has boosted the gift card market. Modern technology and marketing strategies have created different ways for users to purchase digital gift cards as the industry moves from plastic cards to digital cards.

Advantages of Gift Cards

Be it digital or plastic cards, gift cards are a marketing strategy that is beneficial to businesses in multiple ways.

Raising Brand Awareness

Gift cards are a cost-effective promotion technique that keeps the brand at the forefront of the customer’s mind. Virtual gift cards can promote brand messages with online customers. As people purchase and deliver gift cards to friends and family for special occasions, the brand achieves higher visibility and more customers. Gift cards work as an effective marketing tool.

Increased Customer Engagement

The gift Card program is a customer engagement exercise that not only encourages and builds customer loyalty but also further markets the brand to new potential clients.

Boosts Sales

Gift cards have a set specific amount loaded onto them. However, most often, customers will purchase items higher in value than gift cards. It is a bargain for the customer as they pay for only a fraction of the value and the experience leaves them fulfilled.

Convenience and Reliability

The digital gift cards available today are reliable and convenient to use. They can be accepted online, in-store or in-app which makes them safe from loss, theft, or fraud.

Provide Useful Data

Data is equivalent to money in any business. Gift cards help collect vital customer data as brands learn about customer preferences through their usage.

Areas of Concern for Gift Cards

The primary area of concern for gift cards is their lack of security. The case in point was Distil Networks which discovered GiftGhostBot that attacked almost 1000 websites to find gift cards which led to a breach of access to their balance. Additionally, many companies, in an effort to roll out gift cards quickly and cheaply have, inadvertently, overlooked security risks that can allow any shopper to use money that is loaded on another shopper’s gift card. These security threats can prove to be a major hindrance to the gift card market growth.

Conclusion

The evolution of the Gift Card industry has been revolutionary. Their functions and benefits are immense. If the concern areas are addressed strongly, this is an industry that is set to grow exponentially in the coming years.

FAQs

What is a gift card?

A card entitling the recipient to receive goods or services of a specified value from the issuer is known as a gift card.

Who are the top online gifting startups in India?

Some of the top online gifting startups are Qwikcilver Solutions, Indigifts, Wedtree, BigSmall, Giftsvilla, and more.

What transactions are permitted by gift cards?

It can then be used to make any purchase for which payment is made electronically.

Can gift cards be used as cash?

You cannot use gift cards to withdraw cash.

December 1, 2022
6 Best Business Ideas You Can Start This Winter Season
The pandemic made the whole world come to a halt for a while. Some people lost their jobs and others found themselves unhappy in it. Everyone liked to have something that could make them happy and help them earn.

During the pandemic, people had to stay inside their homes. So, they got plenty of spare time at their hands. This spare time created the buds of starting a business in various minds.

Today, the idea of starting a business is getting more and more popular. The days when people liked being comfortable in one job are almost gone. Besides the job, people like to engage in various other activities. It would be a boon if some of the activities can be lucrative too.

As the world is digitizing. This digitalization has encouraged people’s business ideas to come to life. Your age or experience doesn’t matter, starting a small business during this winter can prove to be fruitful.

With great technology and digitalization, the idea of starting a business seems more possible. One can start a business from things they like to do in their spare time. It is like turning a hobby or passion into a business.

Starting a small business can turn out to be lucrative in this present time. It is even a good idea to indulge in a seasonal business. With the winter season ahead, you can start a business that can be profitable right now.

Best Business Ideas You Can Start This Winter Season
Conclusion

Most Profitable Business Ideas

Best Business Ideas You Can Start This Winter Season

The Winter season is the season of holidays and various festivals. This season comes with Thanksgiving, Christmas, New Year, winter vacation, and more. All these make for an advantageous environment for starting a business.

With this digital age, one can start earning from their homes and be their own bosses.

Here are some of the lucrative business ideas that you can start:

A Bakery

Bakery Business | Profitable small business during this winter

One of the most lucrative business ideas right now is to start a bakery. If you are someone who is fond of baking or learning to bake, this is the idea for you.

The Winter season is around. We have Christmas, New Year, and the holidays coming. This is the time when almost everyone needs a cake, cookies, and other bakery items. So, this winter makes the perfect time for you to start your bakery. The best part is you can even start it from home with a small investment.

Running a bakery is not only profitable during winters, it is something that has a demand throughout the year.

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Event Decoration

Event Decoration Business | Profitable small business during this winter

This is the time of winter parties. Be it big or small, in-home or outside, every party needs decoration services. So, if you have a touch of creativity in your hands. This is the perfect business idea for you.

You can start this business with a small team and take small contracts. You can put in a small investment and take an advance amount from the client. This will help you to source your materials and pay your team their dues.

Nowadays with increasing social media presence, beautiful and aesthetic décor has become popular. This has made the event decorators even more in demand. Hence, a profitable small business idea.

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Customized Gifting

Customized Gifting Business | Profitable small business during this winter

This business idea has always been there but it became super popular during the pandemic. People are now more interested in gifting something with a personalized touch.

The best part is you need a small investment for starting a gift business. You can make customized gift boxes, handwritten letters, portraits or paintings, and more.

For starters, you can create an Instagram page and display your work there. In this way, you can start taking local orders and also ship them to other cities. This idea with a small investment can turn out to be profitable in the future.

Top 10 Gifting Startups in India

If you are looking for a perfect gift for your loved ones, Here are 5 Online Gifting Startups in India you should consider.

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Restaurant From Home

Restaurant from home | Profitable small business during this winter

Good food is something the demand of which never falls. If you like to cook, it is time to turn it into a business this winter.

You can start this restaurant from your home. You can make food at home and deliver it to customers. Pandemic has made people realize the importance of healthy and hygienic eating.

Nowadays, home-cooked food is in great demand. Be it small parties or working professionals, everyone loves to eat home food. So, starting a restaurant from your home is a flourishing idea to start.

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Cleaning Services

Cleaning Services | Profitable small business during this winter

People are getting busier with time. They are not able to find time between their busy schedule to clean. The winter season is the time of partying and hosting guests. So, to start offering cleaning services now is a lucrative idea.

You can even make customized packages to attract more customers. For example- deep cleaning, cleaning plus rearrangements, cleaning plus décor, etc. Thus, starting a cleaning services business is an idea worth of profits.

Blogging

Blogging | Profitable small business during this winter

We all know the fact that social media is growing faster than ever. Earlier, blogging was considered merely a hobby or an informative resource. But now, with proper planning and tools, it can be a great business.

In today’s time, you can be a freelancer, affiliate marketer, social media influencer, etc., and turn blogging into an advantageous and profitable business.

Conclusion

These were a few simple and lucrative business ideas that you can indulge in. There are various other options like selling clothes online, making masks at home, selling Christmas trees during winters, online tutoring, etc.

The zeal to create something from one’s own heart and earn from it is what makes a successful business. Various factors are responsible for the success of a business. These include the customers, market rates, planning, resources, etc.

To start a business, there are a few most important things. These are passion and the motivation to work hard and a not giving up attitude.

In today’s modern and digital world, the idea of starting a business comes into various minds. People are afraid to start a business. But remember that even taking a small step counts. So, if you want to start a business this winter, but feel confused, consider this a sign.

FAQs

What are the best Business Ideas to start this Winter Season?

Best Businesses you can start this winter are:
- A Bakery
- Event Decoration
- Customized Gifting
- Restaurant From Home
- Cleaning Services
- Blogging
What are the best small scale business to start?

Some of the best small scale businesses to start are:
- Virtual Assistance
- Freelancing
- Reviewing Products
- Affiliate Marketing
- Blog Monetization
- Podcast
- Online Course Creation
December 12, 2021