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Tag: customization

  • Subway Marketing Strategy: Complete Guide to Subway Marketing, Pricing, Advertising, Campaigns, and Business Plan

    Subway, the world’s largest sandwich chain, has revolutionized the fast-food industry with its healthy and customizable sandwiches. With over 45,000 locations in over 100 countries, Subway has become a global brand with a loyal customer base.

    The journey of Subway started in 1965 when Fred DeLuca, a 17-year-old high school graduate, opened the first store in Bridgeport, Connecticut, with a loan of $1,000 from his friend, Peter Buck. Initially, the store was named Pete’s Super Submarines, but later, they decided to change it to Subway.

    The early years were challenging for Subway, and it wasn’t until the 1980s that the company began to expand rapidly. The introduction of the “Subway Club” in 1985 and the “Five Dollar Footlong” campaign in 2007 further boosted Subway’s sales and market share.
    As of 2024, Subway reported approximately $9.51 billion in U.S. sales, while continuing to grow globally. By the end of 2023, Subway operated nearly 37,000 restaurants worldwide across more than 100 countries. The brand achieved positive global net restaurant growth for the second year in a row, driven by strong international expansion and over 1,000 new global openings.

    Subway’s achievements are not limited to its sales figures; the company has also won several awards for its healthy and nutritious menu options. In 2014, Subway became the first fast-food chain to remove all artificial flavors, colors, and preservatives from its sandwiches. The company has also been recognized for its sustainable practices and environmental initiatives.

    Despite facing stiff competition from other fast-food chains, Subway has maintained its position as the largest sandwich chain globally. The company has adapted to changing consumer trends by introducing new menu items and expanding its digital and delivery services. Subway business strategy focuses on offering customizable, healthy meals at affordable prices while expanding its global presence and improving digital customer experiences.

    Subway’s story is an inspiring one. From humble beginnings, the company has grown to become a global brand, known for its healthy sandwiches and sustainable practices. With its innovative marketing strategies and commitment to providing fresh and nutritious food, Subway is sure to remain a dominant player in the fast-food industry for years to come.

    How Subway became a popular restaurant franchise? [Case Study]
    Subway is an American fast-food franchise popular for its submarine sandwiches, salads, and more. Here we are analyzing its growth story!
    StartupTalkyVibhavari Madki

    Subway Target Market
    Subway Marketing Mix
    Subway Marketing Campaigns
    Subway Marketing Strategies

    Subway Target Market

    The company has always been committed to providing fresh and nutritious food options, catering to health-conscious consumers who are looking for a quick meal that won’t compromise their dietary goals.

    Subway’s target audience is diverse, ranging from teenagers to adults. The company’s customizable menu options make it a popular choice for families with children who have varying taste preferences. The chain’s low-calorie options also attract health-conscious individuals, including those on special diets such as vegetarians and those with gluten intolerances.

    The target audience consists of individuals who value customization and control over their meal choices. They appreciate being able to choose from a wide range of bread, meat, and veggie options to create a sandwich that meets their unique taste preferences. They also prioritize convenience and speed, preferring a quick meal that they can grab and go.

    Subway has a global reach, with locations in both urban and suburban areas. The chain’s accessibility makes it a convenient choice for people who are always on the go, whether they’re commuting to work or traveling.

    Subway Marketing Mix

    Subway, the world’s largest sandwich chain, has become a household name by offering customizable and healthy sandwich options to its customers. The company’s success can be attributed, in part, to its effective marketing mix, which includes a combination of product, price, promotion, and place.

    Subway Marketing Mix
    Subway Marketing Mix

    Subway Product Strategy

    Subway’s menu includes a variety of sandwiches, salads, and sides that can be customized to meet individual taste preferences. The company’s focus on fresh and nutritious ingredients sets it apart from other fast-food chains. In addition, Subway has introduced innovative products, such as the “Beyond Meat” sandwich, to cater to vegetarian and vegan customers.

    Subway Beyond Meat Sandwich
    Subway Beyond Meat Sandwich

    Subway Pricing Strategy

    Subway’s pricing strategy has been to offer affordable options for its customers. The company’s “Five Dollar Footlong” campaign, which offered select sandwiches at a discounted price, was a huge success and helped increase the company’s market share. Subway also offers meal deals and rewards programs to incentivize repeat customers.

    Subway Promotion Strategy

    Subway’s promotion strategy has been to emphasize its healthy and customizable menu options. The company’s “Eat Fresh” campaign and celebrity endorsements, such as Michael Phelps and Serena Williams, have helped to create a positive brand image. Subway also uses social media and mobile apps to engage with customers and promote its products.

    Subway Eat Fresh

    Subway Place Strategy

    Subway has an extensive global presence, with over 45,000 locations in over 100 countries. The company’s strategy has been to open stores in convenient locations, such as shopping centers and transportation hubs, to cater to customers on the go. Subway has expanded its digital and delivery services to make its products more accessible.

    Subway’s marketing mix has been instrumental in the company’s success. By offering fresh and customizable products at an affordable price, promoting its healthy image, and opening stores in convenient locations, Subway has been able to cater to the needs of its diverse customer base. The company’s focus on sustainability and innovation has also helped to differentiate itself from its competitors. As Subway continues to adapt to changing consumer trends, its marketing mix will continue to be a crucial factor in its success.

    KFC Marketing Strategy: Recipe for Quality and Creativity | Marketing Mix | Target Market
    Discover the effective marketing strategy of KFC, which includes innovative advertising, partnerships, event promotions, and targeted campaigns to boost brand visibility and attract customers. Find out more about KFC target customers, marketing mix, and more.
    StartupTalkyArchana Karthikeyan

    Subway Marketing Campaigns

    Subway has launched several successful marketing campaigns over the years, but two of its most memorable and successful campaigns are the “Five Dollar Footlong” and “Eat Fresh” campaigns.

    The “Five Dollar Footlong” campaign was launched in 2008 and offered select sandwiches for a discounted price of $5. The campaign was a huge success and helped increase Subway’s market share. The catchy jingle, “Five Dollar Footlong”, became an iconic slogan and was widely recognized by customers. The campaign was so successful that it was relaunched several times over the years.

    Subway Five-Dollar Footlong Commercial

    The “Eat Fresh” campaign was launched in 2005 and focused on promoting Subway’s fresh and healthy menu options. The campaign included celebrity endorsements, such as Michael Phelps and Serena Williams, and emphasized Subway’s commitment to using fresh and nutritious ingredients. The campaign helped to create a positive brand image for Subway and reinforced its position as a healthy fast-food option.

    Subway “Eat Fresh”

    Both campaigns helped to establish Subway as a leading global sandwich chain and were instrumental in its success. The catchy slogans and celebrity endorsements helped to create a strong brand image, while the emphasis on fresh and healthy ingredients appealed to health-conscious consumers.

    Subway Marketing Strategies

    Subway, the world’s largest sandwich chain, has established itself as a leading player in the fast-food industry with its innovative marketing strategies. From product innovation to social responsibility, Subway’s marketing strategies have helped the company to stay relevant and appeal to a diverse customer base. Here are the top 8 marketing strategies that have contributed to Subway’s success:

    Product Innovation

    Subway regularly introduces new products to its menu to keep up with changing consumer trends. The company’s focus on fresh and nutritious ingredients sets it apart from other fast-food chains, and it has also introduced innovative products, such as the “Beyond Meat” sandwich, to cater to vegetarian and vegan customers.

    Digital Marketing

    Subway uses digital marketing to engage with customers and promote its products. The company has a mobile app that allows customers to place orders and earn rewards. Subway also uses social media platforms such as Facebook, Twitter, and Instagram to connect with customers and share updates on new products and promotions.

    Subway Mobile App
    Subway Mobile App

    Social Responsibility

    Subway has committed to sustainability and social responsibility. The company has implemented initiatives such as using locally sourced ingredients, reducing waste, and supporting communities through its Subway Cares program. These initiatives not only demonstrate Subway’s commitment to social responsibility but also appeal to customers who prioritize sustainability.

    Subway Cares Foundation

    Celebrity Endorsements

    Subway has used celebrity endorsements to promote its brand and products. For example, the company has partnered with athletes such as Michael Phelps and Serena Williams to promote its healthy image. These partnerships not only help to create a positive brand image but also appeal to customers who aspire to the healthy lifestyles of their favorite athletes.

    Customization

    Subway’s focus on customization has been a key factor in its success. Customers can choose from a variety of bread, meats, vegetables, and sauces to create a sandwich that meets their taste preferences. This focus on customization has helped Subway to appeal to a diverse customer base.

    Subway - Options to Choose from
    Subway – Options to Choose from

    Price Promotions

    Subway has used price promotions, such as the “Five Dollar Footlong” campaign, to increase sales and attract customers. These promotions have been successful in creating buzz and driving traffic to Subway stores.

    Loyalty Programs

    Subway knows that loyalty programs help keep customers coming back without spending too much on new ads. That’s why it created its own program called Subway MyWay Rewards.

    When customers join, they earn tokens or points every time they buy something from a Subway store, website, or app. Sometimes, they get extra tokens for special offers or when they order through the app.

    These tokens can be used to get discounts on future purchases. Usually, 200 tokens equal $2 in Subway cash, but this may change with different offers.

    Convenience

    Subway has opened stores in convenient locations, such as shopping centers and transportation hubs, to cater to customers on the go. The company has also expanded its digital and delivery services to make its products more accessible.

    Seasonal And Limited-time Products

    Subway offers seasonal and limited-time products to keep customers engaged and interested. These products create a sense of urgency and encourage customers to try new products.

    Conclusion

    Subway’s marketing strategies have been instrumental in the company’s success. By focusing on product innovation, digital marketing, social responsibility, celebrity endorsements, customization, price promotions, convenience, and seasonal and limited-time products, Subway has been able to appeal to a diverse customer base and stay relevant in the fast-food industry. As Subway continues to evolve and adapt to changing consumer trends, its marketing strategies will continue to be a crucial factor in its success.

    The focus on customization has also been a key factor in its success. By allowing customers to create sandwiches that meet their taste preferences, Subway has been able to appeal to a wide range of customers with different dietary needs and preferences.

    Looking ahead, Subway will need to continue to adapt to changing consumer trends and preferences. The company’s emphasis on digital marketing and convenience will be particularly important in the post-pandemic world, as customers increasingly rely on online ordering and delivery services.

    Subway’s marketing strategies are a testament to the company’s ability to innovate and stay relevant in the fast-food industry. As Subway continues to evolve and adapt, its marketing strategies will undoubtedly play a crucial role in its future success.

    Marketers and start-ups can learn a lot from Subway’s marketing strategies. Subway’s success is not just the result of its product offerings, but also its ability to adapt and innovate in response to changing consumer trends and preferences.

    So, what are you waiting for? Gear up and plan marketing strategies for your company!

    FAQs

    What is Subway target audience?

    Subway’s target market is diverse, ranging from teenagers to adults. The company’s customizable menu options make it a popular choice for families with children who have varying taste preferences. The chain’s low-calorie options also attract health-conscious individuals, including those on special diets such as vegetarians and those with gluten intolerances.

    What are the top marketing strategies used by Subway making it the largest sandwich chain?

    Here are the top marketing strategies used by Subway –

    • Product Innovation
    • Digital Marketing
    • Social Responsibility
    • Celebrity Endorsements
    • Customization
    • Price Promotions
    • Convenience
    • Seasonal And Limited-time Products

    What is Subway advertising strategy?

    Subway’s advertising strategy focuses on promoting healthy, customizable food using slogans like “Eat Fresh,” celebrity endorsements, and digital marketing through apps and social media.

    How does Subway market their products?

    Subway markets its products through TV ads, celebrity endorsements, social media, mobile apps, and in-store promotions highlighting freshness and customization.

    What is Subway marketing plan?

    Subway’s marketing plan focuses on promoting fresh, customizable food through affordable pricing, loyalty programs, digital engagement, and global brand visibility.

    Which is the best Subway marketing campaign?

    Subway’s marketing campaign highlights “Eat Fresh,” using celebrity endorsements, limited-time offers, and digital platforms to promote healthy, customizable meals.

  • Sendfox: Affordable and Easy to Use Email Automation Tool

    Marketing has always been one of the prime factors of any business.  If it is done properly, it can take your business and you to the top of the success pyramid. One of the popular ways of marketing in this world is through Email marketing. Email marketing is creating a strategy to connect with your audience in a more personal way. To be specific, it is all about going to your potential customer’s inboxes and urge them to check out your products and services and turn into your actual customers.

    There’s a new player that has entered the email-marketing game: SendFox. SendFox belongs to the Sumo family of tools, an inexpensive and simple email marketing platform tailored for content creators. Email marketing can prove to be a costly aspect of your business. There are so many different email marketing options out there. In this article, we will talk about SendFox, its features and pricing and if it is worth your money or not. So let’s get started.

    What is SendFox?
    SendFox – Features
    SendFox – Pricing
    SendFox – Pros and Cons

    What is SendFox?

    SendFox
    SendFox 

    Simply put, SendFox is an email marketing solution that allows you to send mass emails to your subscribers. You can create lists of your contacts and send out emails tailored to their interests. It allows you to build, schedule, and automate your email marketing process with unlimited personalized templates that will engage users. More than 20,000 customers use SendFox as their go-to, to send millions of emails and measure their results every month. The emails that you send are customised and their main aim is to turn your potential customer into your actual loyal customers.

    SendFox – Features

    SendFox - Login
    SendFox – Login

    SendFox has already revealed that it is not trying to compete with different email-marketing platforms like MailChimp, ConvertKit, Aweber and others. when it comes to its features. Instead, SendFox focuses on what truly matters most: content and growing your list. Some of its features make it stand out in the crowd of email marketing tools.

    Interface

    SendFox’s interface is clean and easy to navigate. Unlike MailChimp and ConvertKit, whose interfaces might be overwhelming to someone who is new to email marketing, SendFox only has 5 links that you can use to do a variety of actions. You need not waste time with a multitude of options and be distracted. Its seamless interface makes for a pleasant experience.

    Automation

    SendFox allows you to automate your email marketing process
    SendFox allows you to automate your email marketing process

    Though simple in design, you can get everything you want from an email service provider with SendFox. SendFox can help you automate your email process. When someone joins a specific list, you can send them a customized email. If they interact with your email, you can easily add them to another list and continue to send automated emails. You can also create a series of emails to send at frequent intervals. For instance, if someone signs up on your website, you can begin sending that user a series of onboarding emails over the span of a few weeks.

    Multiple Domains In One Account

    One of SendFox’s stand-out features is its ability to send emails from any number of domains. You can use lists from a different domain as well as your own. Each of the email and automated campaigns can be sent from whichever email you specify as well as validated those domains. This can be a lot cheaper than having multiple email marketing accounts with drip marketing and automation.

    Landing pages

    The other feature of SendFox worth mentioning is its ability to create landing forms and pages. For instance, if you are a content creator exclusively on YouTube or Instagram, you may not have a website. This might be an issue if you want to grow your email list. However, with SendFox you can simply create a landing page that is branded entirely for you. You can gather leads by using embeddable forms from SendFox which are completely customized with CSS.

    SendFox – Pricing

    Given below is the list of features that are available for all the tiers.

    • Unlimited email can be sent.
    • Unlimited triggered automation.
    • Custom landing pages.
    • Schedule email campaigns at any time of the day.
    • Custom forms (including GDPR).
    • Lists and tagging to keep your contacts separate.
    • Email editor to make writing emails easy.
    • Advanced analytics to track open rates, clicks, and more.
    • CRM functionality to write notes on each subscriber.

    License Tier 1 License Tier 2 License Tier 3 License Tier 4
    Costs $49 for lifetime Costs $98 for lifetime Costs $147 for lifetime Costs $196 for lifetime
    5000 Subscribers 10000 Subscribers 15000 Subscribers 20000 Subscribers
    SendFox Branding SendFox Branding Light text SendFox branding Light text SendFox branding

    SendFox – Pros and Cons

    SendFox - Newsletter
    SendFox – Newsletter

    There are some advantages and disadvantages of Sendbox. Advantages that make it the perfect email marketing tool to use and disadvantages that coerce people to avoid its use for their marketing.

    Pros of SendFox

    • You get to have multiple domains in just a single account.
    • The emails are mobile responsive.
    • The analytics are quite powerful.
    • The domains are validated which makes it look like coming from the person directly.

    Cons of SendFox

    • You cannot add images to your emails.
    • Along with that, attachments cannot be added as well.

    Conclusion

    SendFox is said to be designed for new content creators, small businesses and e-commerce stores. The main aim of an email marketing tool is to turn people into their customers. SendFox is leaving no stone unturned and is creating opportunities for businesses to communicate with their customers with the help of Email Marketing.

    FAQs

    How many customers SendFox have?

    SendFox has over 20,000 customers who have sent millions of emails to more than 13,000,000+ subscribers.

    How much SendFox cost?

    SendFox starts at $49.

    Who uses SendFox?

    SendFox is mostly used by small businesses and the health and fitness industry.

  • Niyo Money (Goalwise) vs Scripbox: The Top Online Mutual Fund Startups

    In the past few years, many online mutual fund investment portals like Niyo Money (Goalwise) and Scripbox have come about which have simplified the process of investing for individuals. This has been mainly beneficial for investors and now gone are the days where people don’t have to go bank branches in order to be able to invest in Online Mutual Funds.

    However, before you begin investing, you need to do research on which online mutual fund you want to invest in and think about the purpose of the investment and when you need the money back. Based on that, you need to know how much to invest in equity, how much in debt, and how all of this ties in with your financial goals in life. This article will help you choose a mutual fund platform according to your needs.

    Golawise vs Scripbox

    Benefits of Investing in Mutual Funds
    Brief on Niyo Money (Goalwise)
    Brief on Scripbox
    Direct Mutual Fund Investment
    Focused Mutual Fund Selection
    Goal Based Investing
    Glide Path Strategy
    Ease to us
    Transfer Plans
    FAQ

    Benefits of Investing in Mutual Funds

    One of the key advantages of investing in a mutual fund is that each investor (even with a small investment) gets access to professional money management and expertise. Also, it would be very difficult for an investor to create a diversified portfolio of investments on his own with a small amount of money. With mutual funds, each investor participates proportionally in the return the scheme generates.

    Each unit gets a proportional share of gain (or bears loss) from the fund. There is a portfolio report generated for each investor, which tracks all investments and the returns generated by the mutual fund. Investors can draw their money any time they want, also they can invest small amount.

    List of Top Mutual Funds Startups
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    Brief on Niyo Money (Goalwise)

    Goalwise is an online wealth management platform that allows users to buy and invest in direct mutual funds. Goalwise headquarters is in Bengaluru, Karnataka. Goalwise has been a Subsidiary of Finnew Solutions Private Limited since July 2020. Goalwise has received a total of $1Million in funding. Goalwise main competition is Kuvera, Groww, and ETmoney.

    Niyo Solutions acquired Goalwise in July 2020. The company plans to launch international and domestic stocks, Robo-advisory, and auto-invest products in the next few months. Now they have started offering zero commission investment.

    It is a new age mutual fund investing platform which provides goal-based investing for investors looking to invest in direct mutual funds. With Goalwise one can easily set up SIPs or invest a large amount in the mutual funds chosen by its algorithms. If someone is a first-time investor looking to get started quickly as well as experienced investors looking for planning and automation.

    The Goalwise app has features like automation in fund selection and switching, automation in asset allocation based on the goal time horizon. The app is also highly customization to suit the needs of every individual investor.

    Company Name Goalwise
    Headquaters Bengaluru, Karnataka
    Founded On 2015
    CEO Swapnil Bhaskar
    Annual Revenue $1.2M
    Sector Consumer Finance & Credit Cards

    Brief on Scripbox

    Scripbox is an online platform that allows users to invest in mutual funds. Scripbox is headquarters in Bengaluru, Karnataka. The founder and CEO of Scripbox is Atul Shinghal, while the investors including Trusted Insight, Omidyar Network, and Accel Partners. Scripbox’s main competitors are FundsIndia, Fisdom, and Groww.

    As of August 2019, Scripbox has 413.9 thousand fans on Facebook and 2.4 thousand followers on Twitter. Scripbox is a user-friendly app-based investment platform that makes investment completely hassle-free. One can start a SIP or make a one-time investment with the help of Scripbox. It is a great app for beginners as it also automates most of the investment process through its scientific and unbiased fund recommendation. It is the only app which has algorithm that reduces Long Term Capital Gain Tax at the time of withdrawal. Scripbox also generates capital gain tax statement that will us male tax return or annual IT return. Also they do not charge for services.

    Company Name Scripbox
    Headquaters Bengaluru, Karnataka
    Founded On 2012
    CEO Atul Shinghal
    Annual Revenue $1.5M
    Sector Consumer Finance & Credit Cards

    Direct Mutual Fund Investment

    The mutual fund investment you do with the help of a broker or financial advisor includes an extra 1% which is paid to the broker or financial advisor. So some mutual fund plans are called regular plans. You should read about the expense ratio to learn how your broker, commission agent and distributor agent, and distributor make money when you invest in mutual funds.

    With Goalwise, you will be investing only in direct mutual fund plans and will be earning an extra 1% on your overall investment. Scripbox however has an algorithm that creates a basket of ten mutual funds. The firm claims to make mutual fund investment simple and jargon-free for investors with no financial background. It also allows the customer can keep a check on their portfolio from their mobile or computer.

    Types of investments provided by both Goalwise and scripbox

    The A-Z List Of Stock Marketing Apps
    A stock market is a trading place where you can trade shares of the companies.you can buy or sell a stock by people only if you can list it on an exchange.Hence, it is refer to as the meeting place of the stock buyers and sellers. Nowadays, it is very essential for you to stay updated with every…
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    Focused Mutual Fund Selection

    One of the challenges of mutual fund investing is to find the right mutual funds to invest in a lot of them are dependent on friends, network, and information on the web to find the right mutual fund. However, the bigger challenge is to know when to get out of a particular fund. Goalwise has a wide fund selection criteria and also tries to solve this problem by using data to suggest mutual funds.

    When it comes to Scripbox it has more than 8000 choices in the market with seasoned investors which will give a tough time in deciding which to invest in. The Scripbox algorithms choose to perform mutual funds basis on their historical performance.

    Goal Based Investing

    Goal-based investing is one of the smartest ways to grow wealth and achieve all your life goals. A lot of the first time users are not aware of goal-based investing and they then focus on growing their money that is what Goalwise is known for as it is goal-based investing. When you tie up your investment with a goal, you are more likely to be happier.

    Scripbox on the other side provides growth with the principle of safety. In scripbox money is first invested in liquid funds. A fixed portion from this is then invested each month in index funds. The benefits of this are:

    • Security and stability similar to FDs
    • Better taxation than FDs thanks to indexation
    • Better returns than FDs
    • Full flexibility to stop or withdraw anytime

    Glide Path Strategy

    The glide path formula is a methodology by which asset allocation is achieved as your portfolio changes every time. Let’s understand this with a simple example from Goalwise and Scripbox :

    In Goalwise: One of your goals is to have 40 lakh for child education in the next 6 years. Based on your risk profile the initial investment will be 60% equity and 40% in debt instruments. All your SIP will be done to get exposure in the 60:40 ratio in the equity debt market.

    By the final year, your exposure on Equity: Debt ratio would be 0:100%. This is to ensure your investment is safe from market volatility and you receive your goal amount, despite the market going down. Goalwise automates this process and makes it easier for you to maintain asset allocation based on your goal time frame.

    Whereas at Scripbox they have a practical action plan in place to create your child’s college education fund. In Scripbox it starts out with the right Financial Goal where they will help you estimate the amount you will need for your goals taking inflation into consideration. After that, they will create a customized financial plan for your child’s college education.

    This plan will be based on the type of college, start date, your current savings, and the potential increase in your income. It will then make the right investments by deciding on the right mix of investments that are suited for the customer’s goals and their personal preferences.

    Ease to us

    The best part about Goalwise apart from being free is, it requires only a one-time setup. It is a complete set it and forget it kind of system. You can revisit anytime and make changes if required. However, the best thing to do is to set it up once and keep investing.

    With Scripbox it is one click investment where one can choose between SIP (systematic investment plan) and OTI (one-time investment) and invest in the recommended top mutual funds in India with a single click. You can stay on track with your investments and also inform you in case you need to change your selection.

    Transfer Plans

    In Scripbox if you want to invest a large amount in equity, If you want to invest a large amount in Equity, but also want to reduce the impact of volatility, this plan is ideal for you. Instead of keeping your large amount in your bank account, park it in liquid funds which grow 2-3% faster.

    And most importantly it is flexible. You can stop, and restart, your STP at any time. In Scripbox the amount is fully invested into Liquid funds. Then, every month, a certain amount is moved from these Liquid funds into Equity funds.

    The transfer plan in Goalwise allows you to switch from regular fund to direct fund. With Goalwise, you could track all your external investments and see which all regular funds you have invested in.  You can also move all mutual funds investment to Goalwise.

    So you decided to start using Goalwise and also move all your funds from other brokers/distributors to the Goalwise platform, you could do that with just a few clicks. If you ever feel you are stuck with your existing mutual fund advisor, a feature like this makes it easier for anyone to take control of their funds.

    FAQ

    Are the mutual funds picked by Goalwise and Scripbox always the most profitable ones?

    Every fund selection process goes through underperformance. As these services use AI, the pick would be the most accurate one. But the stock market is highly volatile, nothing is predictable. There will be ups and downs in the short term.

    What is mutual fund SIP?

    A SIP or a Systematic Investment Plan allows an investor to invest a fixed amount regularly in a mutual fund scheme, typically an equity mutual fund scheme.

    Which one is better Scripbox or Goalwise?

    Goalwise provides you a goal-based investing and it takes no commission. There are no hidden charges and no account opening and managing charges as well. This means it is completely free. Other services like Scripbox use hidden charges to get money. So, Neo Money(Goalwise) is better.

    How does wealth tech company make money?

    They apply hidden charges, account opening, and managing charges. Also the premium plans.

  • Optinly – The Best WordPress Pop-up Plugin To Get Now

    What is the easiest way to grab a viewer’s attention on a website?

    If your answer was pop-ups, then you were right.

    It’s sudden appearance with eye-catching visibility makes it a powerful option to attract viewers to your message. If you intend to announce new deals every time a visitor enters your website or if there are recent changes to the website, pop-ups are the most obvious choice.

    Optinly enables you to create impressive pop-ups to boost conversion rate
    Optinly enables you to create impressive pop-ups to boost conversion rate

    But sometimes, these not-so-subtle messages are completely ignored if your design is unimpressive, or the message it carries is irrelevant to the user. A recent analysis has found that pop-ups increase conversion by 50%. Which means that everytime a viewer sees one, you have a 50-50 chance of getting your message across.

    So it is very important that your pop-ups are designed to impress, and more importantly, to be relevant. As there are tons of plugins available, we have narrowed your options down to the one plugin that will solve all your problems, Optinly.

    In this article, we will review the plugin, its features, usability, pricing and let you decide if this is for you.

    What is Optinly?
    Optinly – Features
    Create eye-catching pop ups with Optinly
    Optinly – Pricing Plans
    Conclusion

    What is Optinly?

    A SaaS product specifically designed to capture leads, Optinly is not simply just a pop-up tool. Its impressive design combined with the ability to target goal-based leads will ensure viewer engagement. It will also help you increase your customer base and drive more traffic to your website.

    You can optimize your online business in the following ways using Optinly

    • Endorse your brand with eye-catching pop-ups.
    • Customize  your pop-ups to align with your marketing goals.
    • Create multiple pop-up campaigns with triggers for time, device, exit intent and more.
    • Announce special offers and help reduce cart abandonment.

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    Optinly – Features

    Optinly boasts of a variety of pop-ups, each designed to be used for a specific purpose. Every pop-up is unique and will help you increase your conversion rate. Down below is a list of pop-ups that might prove beneficial to you.

    • Gamification Pop-ups

    No one can resist a spinning wheel that draws lucky prizes. It is one of the best ways to engage with a viewer and ensure that they revisit to check on their prizes. Better engagement inevitably leads to more conversions.

    • Notification Pop-ups

    You may use these customizable pop-ups to announce new deals, upcoming events or provide your users with valuable information. These pop-ups are ideal as they instantly grab the viewer’s attention.

    • Floating sidebars

    Not all pop-ups are intrusive and require immediate attention. You may use these pop-ups when your visitors scroll through your page, reminding them of an offer or make an announcement.

    • Timed Pop-ups

    These pop-ups are triggered with time. Once you realize that a viewer is here to stay, then you may need to inform them about a particular offer or send a message. It lets you convey your message at an optimal time and therefore, increase your email list.

    • Exit Intent pop-ups

    These pop-ups are used as a last resort and are usually deployed once your viewer is about to leave your website. You may use it as a last-minute tool to offer them coupon codes or discounts and therefore have chance to boost up your conversion

    Optinly simply takes out the guesswork on how to target different people by offering you a variety of professional templates. You can use these templates according to your goals whether it be collecting feedback or increasing your cart value.

    Optinly even goes a step further by making these templates completely customizable from simply adjusting the layout or editing your logo. You can also add links, images and even animation so that there is no way that your viewer will ignore your message.

    But never-ending pop-ups might drive your customers away instead of bringing them in. So the option to personalize your pop-ups to greet your subscribers by using simple short codes for their names will increase their engagement on your website.

    Create eye-catching pop ups with Optinly

    • Multiple pop-up forms

    It is not only important to have eye-catching pop-ups, but personalize them in such a way that it is different for every user. By taking user’s preferences into account, Optinly delivers more than 6 different pop-up forms to optimize a user’s experience based on their interests.

    • 30+ ready-to-use templates

    You have at your disposal more than 30 pre-designed templates that let you create your popups efficiently. These pop-ups are designed by professionals in order to attract your viewers and attain your business goals as quickly as possible.

    Optinly – Pricing Plans

    Optinly Pricing Plans
    Optinly Pricing Plans

    Click below if you want to get Life Time Acess (LTD) of Optinly, click below.

    Conclusion

    The long and short of it is, Optinly is a solution to boost conversion. It allows you to connect with your subscribers by greeting them by their names, making them feel valued. Such extent of personalization will help your website reach new heights by generating more leads and will definitely ensure their revisit.

    It allows you to conduct surveys and feedback from your subscribers. You may track the individual performance of each pop-up, changing what needs to be changed for intended results. In addition, it works flawlessly on mobile websites which will no doubt increase your audience base and take your business to the next level.

    With an easy-to-use user friendly interface, you can carry out multiple pop-up campaigns to rack up your conversion rate in a short span of time.

    All these rich features with unlimited customizations and personalization is what makes Optinly an attractive option.

    There are many WordPress plugins for pop-ups for very few of them have such powerful features and the ones that do are available for a hefty price. With Optinly, many of its features are available in both the free and paid versions of the plugin, so you need not worry about your budget. You can start with the Free plan and later upgrade to the Growth plan, whenever necessary.

    So, what are you waiting for? All you need to do is install and activate it.

  • WebWave: A Packed Website Builder with Excellent Plans

    Building a website is easier than ever. Before technology picked up the pace, we were required to have a degree in computer science just to build a website. But, those days are long gone.

    Today, practically anyone can create their own well-designed, professional website and within minutes. The only question then remains is which website builder should you choose?

    Boasting more than 200,000 users, WebWave has been very popular since its release in 2013 and rightly so. Many website builders either require you to have their branding or their products advertised on your website. With WebWave, however, you can do away with all these issues.

    The WebWave team releases frequent updates for the website builder to give you access to all the best possible features. What’s more, if you need help with your website, you will be provided with full customer support in over 43 languages. So no matter where you are located, you can make a full-fledged website in a short span of time.

    If you are wondering that this sounds too good to be true and the real catch would be the hefty tag that follows it, then you would be wrong. Even if you’re on a budget you have the option to create your website free of cost. However, with the Free option you will have to use WebWave’s domain name and their advertisements on your website.

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    Although if you have a small business and are looking to create your first website, you can always go for their very reasonably priced  Premium Plan at only $7/ mo or ₹517/mo

    Thousands have chosen to use WebWave to build up their websites and business, but is it for you? Read on to find out more.

    WebWave – Templates
    WebWave – Features
    WebWave – Pricing
    WebWave – FAQ’s

    WebWave – Templates

    1. 60+ responsive templates available for free
    A lot of other website builders may have free templates but the choices available are very few. The ones that are really good and professional looking are available for a price. With WebWave, you get all their templates for free and there are more than 60 templates available that you can use for both your PC, tablets, or mobile. The only downside is that once you have chosen a template, there’s no way to switch to another.

    Manage multiple projects with Webwave
    Manage multiple projects with Webwave

    2. Template types
    WebWave offers templates to need a wide range of needs. You can choose a blank template or a themed one based on your business niche. It covers a variety of industries and markets, such as:

    • Business (construction companies, law agencies, architects, etc.)
    • Hobbies and interests (music, cricket, football, etc.)
    • Health and fashion (beautician, medicine, doctors, etc.)
    • Education (school, university, etc.)

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    3. Template organization
    One of the drawbacks of WebWave is that their pre-designed templates are not arranged into categories. There is no way of searching them by keyword either, so you have to manually scroll down until you find the template you are looking for.

    4. Template customization
    One of its most welcoming features is that all the templates available are fully customizable. You have all the flexibility you need in making your website according to your needs. You can switch colors, rearrange elements on your page, set layouts and fonts and how they appear on each page.

    WebWave – Features

    A great set of tools (basic) for your website
    WebWave hasn’t really re-invented the wheel here so their features are pretty much what you would expect from any other standard website-builder. You can add text, images, icons, forms, videos etc.

    Animations
    You also have the option of adding animations to virtually any element on your website, though it is probably not wise to overuse this feature as it may affect page loading speeds. Animations effects range one to many including fly in/out, fade in/out, and expand in/out.

    WebWave has a Photoshop like interface where you can edit your project with precision
    WebWave has a Photoshop like interface where you can edit your project with precision

    Integrations
    It is relatively very simple to add third-party features to your website, like a Typeform survey, FB comments, a Shopify store, or a LiveChat Pop-up. All you need to do is generate an embed code with your third party app and add it as an HTML element on your website.

    Interactions
    This feature in WebWave allows you to show or hide elements from your website while your users are browsing it. For instance, instead of spending money on a pop-up builder, you can choose to have an element show up every time a customer presses a button  on your website. Or, you can simply display customer reviews after your visitors scroll to a certain point on your website.

    WebWave – Pricing

    WebWave’s pricing plans are really simple. The Free plan comes with all the features you need to build a professional website. Unlike most website builders on the market, tools in the elements editor aren’t separated into free or premium. You can create unlimited storage, create unlimited pages and have unlimited bandwidth. You also get access to free images via the built-in Unsplash collection.

    WebWave Pricing Plans
    WebWave Pricing Plans

    The only drawback to the Free plan is that you have to use a webwave.me subdomain which is generated automatically. The only way you can have your own domain name is if you opt for the Premium plan.

    Upgrade to the Premium plan to get access to your own domain name, and ad-free website. You also get priority support, free backups, an email box, an SSL certificate and a .com registration. If you are using your website for business, a custom domain is an absolute must, since the auto-generated subdomain you get for free is a jumble of letters that would look unprofessional.

    Click below to get the Life Time Deal of WebWave at the lowest price

    WebWave – FAQ’s

    Do i need to buy a domain?
    You can either buy a domain from our system, or connect a purchased domain to WebWave.

    Can I export a page created in WebWave?
    Yes, you can for an additional price of $25

    If I have a white label, will anyone see that I am using WebWave?
    The clients that you are creating websites for will never know that you are using WebWave.

    Can I create a blog on my website?
    You can create a blog and use many functions that will help you run your website like, newsfeed, SEO tools and article templates.

    What are the available payment methods in the online store?
    You can collect payments via Stripe.

  • Vedas Exports – A Décor that illuminates the Timeline Between Old Classicism & Trendy Modern!

    Handicraft has been a widely enamored and respected art form since time immemorial. It is said that the people who have crafting in their blood are the masters of this art. India is world-renowned for its art and craft. A plethora of artistry and artisans can be found in the various states and provinces of this country.

    Founded by Mr. Palash Agrawal, Vedas Exports is one of the renowned exporters of handicrafts. Providing the most exquisite quality handcrafted goods from traditional to modern abstracts, this company aspires to be a paramount dealer of this art in the international market.

    Vedas Exports – Company Highlights

    Startup Name Vedas Exports
    Headquarter Ranchi, India
    Sector Handicrafts & Decor
    Founder Palash Agrawal
    Founded July 2014
    Website vedasexports.com
    Contact info@vedasexports.com

    About Vedas Exports and How it Works
    Vedas Exports – Target Market Size
    How was Vedas Exports Started?
    Vedas Exports – Name, Tagline, and Logo
    Vedas Exports – Product/Services
    Founders of Vedas Exports and team
    Vedas Exports – Business Model and Revenue Model
    Vedas Exports – Startup Launch
    Vedas Exports – Growth
    Vedas Exports – Startup Challenges
    Vedas Exports – Funding and Investors
    Vedas Exports – Competitors
    Vedas Exports – Future Plans
    Vedas Exports – Founder’s Advice
    Vedas Exports – Technology Stack
    Vedas Exports – Recognition and Achievements

    About Vedas Exports and How it Works

    Vedas Exports is one of the renowned exporters of handicrafts. Providing the most exquisite quality handcrafted goods from traditional to modern abstracts, this company aspires to be a paramount dealer of this art in the international market. Vedas Exports believe that beauty is a combination of both the internal and external qualities of daintiness and authenticity. Therefore, all the artifacts are created with a steep approach towards quality management.

    Handmade bags, paintings, woodcraft, t-lights, and artifacts made of bell metal and wrought iron are the masterpieces that the company is proficient in supplying. Its focus is to bring excellence in the work and feel privileged to offer a wide range of aesthetic handicrafts and home decor to valuable customers in any corner of the world. Designs, values and ethics – these are the three priorities, Vedas vouches for in the market.

    Vedas products - Arindam Tree and Wall art
    Vedas products – Arindam Tree and Wall art

    “Our vision is to reach every single town and each seller dealing in décor. We wish to make every house, restaurant, hotel, etc. display at least one piece of décor from Vedas, in our aim to make India self-reliant and not import handicrafts or décor items from abroad”, says Palash Agrawal, founder of Vedas Exports.

    Currently the company operates in the B2B module, by supplying to the offline branded stores and currently due to the current situation also selling their stuff online through various modules like social media and online e-commerce platforms. But its mission is to create 60 offline stores by next year, in both franchise and own store modules.

    Also read: Fanzart Fans – Designer Fans for Designer Homes

    Vedas Exports – Target Market Size

    So far, Vedas Exports is present in 700+ stores across India and 500+ stores abroad. While its market share is currently in the range of 7-9% across India, the company’s target is to reach 40% within the next 2 years. With the current pandemic-led lockdown making people stay and spend more time within the confines of home, we expect a growth in demand for décor and a bigger market in times to come.

    How was Vedas Exports Started?

    Having spent 8 years in boarding school and the United Kingdom for his undergraduate and postgraduate studies, Palash has been away for quite a long time. Yet, belonging to business family meant business was in his genes, while he always aspired to do something very different and contribute to society.

    “My father has been my inspiration in my idea of exploring the world of décor, to start my own brand Vedas Exports and etching a strong foothold in the market. Initial days were tough though, and we used to hit and try many products from different states in India. But traveling across the globe made me realize that we can transform ancient décor in a blend of modernity and market the same. I remember selling just one piece in the first month of starting my factory. Today, we are selling above 10000 pcs per month and run a complete unit, based in Jodhpur”, recalls Palash when talking about how Vedas Exports was started.

    Relevant read: Mukesh Ambani Is All Set To Revolutionize The E-Commerce Industry with JioMart

    As the team was aiming to relate ancient décor to its modern versions, Vedas was a perfect choice. The name that stands for the Vedic era rightly reflects the aura of the ancient traditions and richness of heritage. They also wished to add a modern and corporate flavor to it. Thus, the logo bears a blending of old and new and is vibrant in color choices.

    Vedas Exports – Product/Services

    Vedas Exports is mainly into décor, and have Wall Décor, Wall Shelves, Mirror, Table Décor, Showpieces, Hooks, Vases, office décor, Wall Jali, etc in its platter. While the company offers readymade choices of items, it also customizes products according to customer needs and preferences. You think of a product and the company will create it for you.

    Vedas Products - Atha Mirror and Marsh Tin Wall Decor
    Vedas Products – Atha Mirror and Marsh Tin Wall Decor

    The use of lead-free paints, powder-coated, and rust-free products are the features that make this brand stand out in the crowd. The team doesn’t believe in replicating the already available styles and designs and launch new products every two months. All the products are handmade and crafted to perfection.

    “We aim to make our products for the masses and thus prefer keeping the price point intact always. We develop our products according to market trends and follow trending colors. Our team has a very good R&D wing, that travels across the globe seeking fresh designs, trend, and pricing opportunities”, says Palash Agrawal.

    Also read: GrabOnRent – Renting Furniture Online made Easier and Better!

    Founders of Vedas Exports and team

    Mr. Palash Agrawal is founder of Vedas Exports. Vedas Exports is a family-run company. Palash has his dad (Mr. Pawan Kr Agrawal) as a co-founder and he has always been the mentor and source of inspiration for the company. The company now has around 110 people working with it, which induces artisans and office employees.

    Mr. Palash Agrawal | Founder of Vedas Exports
    Mr. Palash Agrawal – Founder of Vedas Exports

    The team is a combination of fresh start-up persons and some experienced people on the job. The team has designers from NIFD and NIFT who plan and enhance the products. They also have freshers on their marketing and e-commerce business. The reason why they hire freshers is that they are ready to face new challenges and output is very much high. The team also has a brand manager who is very much experienced and good knowledge of the planning is provided by him.

    “We ensure and endorse a very strong work culture in our office in terms of ethics, teamwork, freedom of functioning, and no interference. So, we have a happy set of people working with us, who consider the office as their second home and work together as one big family”, says Palash about the work culture of the company.

    Moreover, Vedas Exports follow international standards of health and safety norms across the office and in its factories. Till now, 98% of the team was right there with the company from the start of the journey. The startup believes in the experiences and efforts it puts into raising an employee. This is important as if once the person leaves the organization, the company goes back at least 6 months in terms of experience, to teach his work to a new employee.

    Vedas Exports – Business Model and Revenue Model

    Vedas Exports operate in four different business models –

    1. B2B (Business to Business) – Supply to many stores directly and they sell Vedas’s products.
    2. B2C (Business to Customer) – Directly interact and sell products through the website and social media pages.
    3. Via E-commerce platforms – Products are available on e-commerce platforms and portals like Pepperfry, Amazon, Flipkart, etc.
    4. Through customization – Customize and create products according to the clients’ style, needs, and preferences.

    For the export of goods, the company works through direct stores, importers, and buying agencies. Vedas Exports’ revenue is generated from the sale of products through the various channels it operates in. The startup is bootstrapped and has no borrowing from anyone so far.

    Relevant read: Bewakoof – Allowing the Youth to be Fashionably Silly!

    Vedas Exports – Startup Launch

    “Getting the first 50 customers was the biggest hurdle. We had our products but our journey was initiated in the online portal only. At that time, our marketing skills were not very strong and hence our efforts weren’t paying much. So, we started organizing small exhibitions across the country to build the customer base. It took us around 6 months to reach that point and get our first 50 customers”, recalls Palash Agrawal about launching Vedas Exports.

    Vedas Exports – Growth

    Considering the last six months’ journey, the company’s functioning has taken various paths. Being a new brand in the market, it’s not an easy task to have a strong footprint, especially when the decor industry is not very organized in terms of branding and sales. The products are completely handmade, and hence settling is an issue. Sometimes the startup face a lot of issues regarding its pricing, shipping costs, etc.

    Vedas Products - Basket Cycle and Bayon
    Vedas Products – Basket Cycle and Bayon

    But the exhibitions the company already organized and the client meetings the team have attended have made them realize the demand for their products and the praise for its quality. Thus, the team readily understood that it can survive in the market if its back end is strong enough.  So, the company focused on making distribution and dealer channels wide and strong, so that on-ground sales pressure is less and it can concentrate more on designs and packaging of the products.

    Currently, the company has visibility in more than 300 cities across India and 15 countries across the globe. Every year, it supply to more than 20,000 end customers from its warehouses. Riding on the success rate of the past three years, it is now present in India’s top superstores including Hometown, Evok, Shopperstop, Royaloaks, Starmarks, Pepperfry studios, etc. It has reached the profit center as well, after the third year of operations.

    Also read: RentoMojo – Live the contemporary lifestyle on rent!

    Vedas Exports – Startup Challenges

    The main challenge was building up the trust and making a big customer base. The second biggest challenge was keeping the set of artisans intact. The company was in the initial stage of business back then and orders were few, thus forcing it to assign basic work for them every day and get the work going. It also used to participate in many shows abroad with a very low success rate at that time. Hence, the team relied mostly on reverse engineering to stay afloat and improvise its products.  

    Vedas Exports – Funding and Investors

    So far, Vedas Exports has not raised any funding and its 100% stakes is owned by the founding team.

    Vedas Exports – Competitors

    Talking of competitors, there are many based in Jodhpur and Moradabad. But they have always been a great source of motivation and energy for the company, to work harder and spend more time on product building. The team believes competition should be healthy and wise.

    Relevant read: Flipkart – India’s Leading E-Commerce Marketplace

    Vedas Exports – Future Plans

    Vedas Exports plan to build on the franchise module and come up with company-owned stores across India, UAE, Nepal, UK. It is now coming up with furniture, as a new segment.

    Vedas Exports – Founder’s Advice

    Our startup journey was like a roller coaster ride. It’s fun to feel that you are the boss of the organization, where you work. But at the same time, it’s you, who end up doing all the jobs too. My suggestion would be to never give up on your belief and dreams. I was thinking to close my startup after two years of operations. But my dad and brother prevented and motivated me to put the best of my efforts and sheer hard work to climb up the ladder of success. And see where we are today- all around the world with our creations.

    Vedas Exports – Technology Stack

    From day 1 of its journey, the team has been very organized in terms of software, ERP, and tools it uses. It has customized its own ERP system for inventory management and billing.

    Vedas Exports – Recognition and Achievements

    The company has given diploma on handicrafts from Russian authority on 2015, after the first year of the business.