In 2011, two passionate individuals set out to make a difference in the food industry by fusing technology with the magic and craftsmanship of cooking. Those two were Jaydeep Barman and Kallol Banarjee, who started this journey with a physical restaurant with an online delivery service and then later launched their first-ever cloud kitchen in 2015. And since 2016, the business has become a cloud-kitchen only business.
And if you are thinking about what a cloud kitchen is, then worry not. It is just that the business only takes online orders and only has delivery meals; there is no seating arrangement for the customers. In 2018, the firm launched the Rebel Launcher Program, which allows other restaurant chains to use its cloud kitchen service.
In 2020, the company also launched EatSure, which is a delivery chain for its own brands and restaurant partnerships. It also had food trucks called EatSure Express, which also helped as a promotional aid.
And not only this, Rebel Foods announced a deal with Wendy’s, an American fast-food chain company, in December 2020, in which Rebel Foods will open and run 250 cloud kitchens for Wendy’s in India. The company recently became India’s 31st unicorn. It is an accomplishment in and of itself to achieve so much in such a short period of time.
So now that we have talked about all the achievements of the company, let’s talk about the brands owned by it and how they are changing the online food delivery industry.
1. Faasos
2. Behrouz Biryani
3. Oven Story Pizza
4. Mandarin Oak
5. Firangi Bake
6. Lunch Box
7. The Good Bowl
8. Sweet Truth
9. The Biryani Life
10. Wendy’s
11. Nude Bowls by Maliaka Arora
12. The 500 Calorie Project
13. Box & Co.
14. Ayam Ambyar
15. Bros Fried Chicken
16. Feeling Bren
17. Banzai
18. Boom Burger
19. Holy Cow
20. Sawa
1. Faasos
Faasos is known for its delicious and filling wraps. The company was first founded in 2011 by Jaydeep Barman and Kallol Banarjee. The company also has a mobile app that was launched in 2014. Headquartered in Mumbai, Maharashtra, Faasos is basically an online food delivery service that caters to around 36+ cities and has over 300 cloud kitchens.
2. Behrouz Biryani
Jaydeep Barman and Kallol Banarjee launched Behrouz Biryani in 2016, and it is now a well-known brand known for its diverse and tasty biryanis. Behrouz Biryani has locations in a number of cities, as well as in 10 other countries. With their extensive choice of biryanis, the company claims to have the top professionals working in its kitchen to deliver a regal and elegant experience.
3. Oven Story Pizza
Oven Story, which was founded in 2015 and is based in Mumbai, Maharashtra, is a subsidiary of Rebel Foods. The company is known for developing and creating new pizza recipes and unique concepts in order to change people’s perceptions of a common cuisine, pizza. Delivery of pizza is also done by Zomato and Swiggy, in addition to their own delivery systems.
4. Mandarin Oak
Mandarin Oak is a Rebel Foods Chinese cuisine subsidiary that offers consumers flavorful and authentic Chinese meals via online food delivery. The restaurant was established to provide customers with a rich Chinese culinary experience employing advanced techniques while maintaining a classic flavour. The restaurant has over 320 locations and, in addition to its own delivery service, offers delivery through apps like Zomato and Swiggy.
5. Firangi Bake
Firangi Bake is a subsidiary of Rebel Foods and is available in several cities. It is an Italian and Mexican restaurant that offers food through online delivery. The company’s theme is to prepare Italian and Mexican dishes with the fusion of India’s signature flavours. The brand has established a good name for its oven-baked meals. The company loves to experiment and brings out new innovations in order to stay on top of the market.
6. Lunch Box
Lunch Box was founded in 2020, aims to bring the flavour and feel of local cuisine with the convenience and comfort of online delivery. The meals are simple local food that everyone recognises, resulting in a nostalgic vibe and a meaningful experience. The company services over 320 locations and has delivery outlets such as Swiggy, in addition to its own delivery service.
7. The Good Bowl
The Good Bowl is a brand owned by Rebel Foods which is known for its filling and unique dishes in a bowl. The brand focuses on fusing different international and national flavours and creating something unique and delicious. The Good Bowl serves different types of bowl combinations like Italian, Asian, local, and many others.
8. Sweet Truth
Sweet Truth is a high-end dessert restaurant that delivers a variety of desserts and treats via the internet. The company comes under the parent company, Rebel Foods, and services a number of cities. The company succeeds in selling its customers sophisticated, gorgeous, and enjoyable desserts, resulting in a loyal customer base.
9. The Biryani Life
The Biryani Life is a subsidiary of Rebel Foods and serves around 300+ locations. It is a restaurant chain that offers delicious biryani options at affordable prices. The company sells through online delivery services like Zomato, Swiggy and its own delivery system.
10. Wendy’s
Wendy’s is a U.S. based fast-food chain that expanded its reach to the Indian customer base through Rebel Foods. The company first started its business in India in New Delhi in December 2020. Since then, it has expanded to 16 cities where it runs around 75 online restaurants. Using Rebel Foods’ operating system and reach, the international company has made a profitable customer base in India.
Ashwini
11. Nude Bowls by Maliaka Arora
Nude Bowls is an EatSure exclusive that has different salads and other options created by Malaika Arora. The company claims to serve healthy, nutritious, and tasty food in bowls without any hidden additives. Nude Bowls is only delivered through the EatSure application and EatSure Web.
12. The 500 Calorie Project
A subsidiary of Rebel Foods, The 500 Calorie Project, is an online restaurant that serves delicious yet healthy meals under 500 Kcals. The company currently only serves Mumbai and Dubai but is planning to expand its business and open restaurants in new locations globally.
13. Box & Co.
Based in Indonesia, the company was launched by Rebel Foods, due to the high demand and market opportunity for native cuisine. Box & Co. serves native dishes in easy box packaging that is easy to deliver and easy to consume.
14. Ayam Ambyar
Ayam Ambyar, a Rebel Foods subsidiary, is based in Indonesia. It’s an Indonesian restaurant that specializes in Indonesian chicken meals. The company claims that its food has a traditional and rich taste as well as a pleasurable experience.
15. Bros Fried Chicken
Also based in Indonesia, Bros Fried Chicken serves different styles of fried chicken with international ingredients and dressings. The restaurant offers online ordering, as well as takeout and dine-in alternatives.
16. Feeling Brew
Feeling Brew is a coffee and beverage franchise that serves a variety of coffee drinks and other beverages. Customers can also choose from a variety of scrumptious signature drinks offered by the brand.
17. Ban Zai
Based in Indonesia, Banzai is a Japan-inspired restaurant that serves Japanese cuisine and Bento-style dishes to its customers. The company claims to serve delicious yet healthy meals, which can be eaten anytime, anywhere.
18. Boom Burger
The brand focuses on the popularity of fast foods like burgers and presents them in a captivating way. Boom Burger sells different types of burgers and dishes with various vegetarian and non-vegetarian options.
19. Holy Cow
The brand, based in the United Kingdom, thrives on the demand for British-Asian fusion cuisine, which has helped the restaurant become a success. It offers a variety of dishes with Asian and British influences.
20. Sawa
Sawa is an authentic Lebanese restaurant launched in the UAE after the parent company, Rebel Foods, saw a potential profit and the demand for Lebanese cuisine in the market.
Damini Bhandary
Conclusion
Rebel Foods has expanded its business globally after understanding the potential of cloud kitchens and the involvement of technology in the preparation of food. The company has more than 20 food chains in India, Indonesia, the UK and the UAE. The founders of the company claim they will expand the brand to open 200 new restaurants in the upcoming 2 years.
Rebel Foods is a perfect example of how a good business plan with fresh ideas and hard work can do wonders for the company. After being India’s 31st unicorn and a leading cloud restaurant service, the company has several plans for the future. The founders believe in expanding globally by understanding the market thoroughly and learning what the people want.
FAQs
Who is the owner of Rebel Foods?
Jaydeep Barman and Kallol Banerjee founded Rebel Foods in 2011.
Where does Rebel Foods operate?
Rebel Foods has 45 plus brands and operates across 10 countries – India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines and Bangladesh.
How many brands are under Rebel Foods?
There are more than 45 brands under Rebel Foods, Some of the popular brands are Faasos, Behrouz Biryani, Wendy’s, Nude Bowls by Malaika Arora, and Sweet Truth.
Is Rebel Foods a unicorn?
The company became India’s 31st unicorn in 2021.
