Tag: Customer Data

  • Will IRCTC Sell Your Data?

    The Indian Railway Catering and Tourism Corporation or more popularly known as the IRCTC is a wholly owned subsidiary of the Indian Railways, Government of India. Established as a public sector company on September 27, 1999, the IRCTC is authorised to provide services like online ticketing, catering and selling drinking water on trains and at railway stations for the Indian Railways.

    IRCTC pioneered internet-based rail ticket booking through its website as well as its mobile app. It offers services like the Tatkal scheme, allowing passengers to book tickets on short notice. It introduced pantry cars for long-distance journeys, serving freshly cooked meals to passengers. It also launched an e-catering service in 2014 allowing passengers to pre-order food from partner restaurants.

    IRCTC also operates and manages air-conditioned waiting lounges, retiring rooms, and budget hotels in partnership with private players. It also organizes budget and deluxe package tours for domestic and foreign tourists. In 2020, IRCTC began operating India’s first private train, The Tejas Express from Lucknow to New Delhi.

    In 2019, IRCTC was listed on the National Stock Exchange following which the Government of India’s stock holding in the company was reduced to 87%. By December 2020, the Indian Government further reduced its holding to 67% as it divested another 20% to be publicly traded.

    IRCTC’s Tender Issuance
    The Background

    How to Create IRCTC Account?

    IRCTC’s Tender Issuance

    A total of 100 million users, 75 million of which are active users, make the extensive databank of IRCTC, which has been collecting user data since 2002. It recently floated a tender in a bid to hire a consultant in an effort to monetize its passenger and freight customer data to generate a revenue of INR 1000 crore. The tender document mentions that the data to be studied would include information that was captured by its various applications like name, age, mobile number, gender, address, email ID, class of journey, payment mode, log-in id and password and other personal details.

    An IRCTC representative clarified that as a commercial entity, IRCTC is constantly exploring new business sectors, apart from its existing enterprises like rail ticket booking, retiring room booking, hotel booking, catering service, bus booking, air ticket booking, etc. Additionally, it does not save the client’s financial information on its servers as the control is transferred to the appropriate payment gateway or bank for due process when the client makes an online payment.

    This move by IRCTC, however, has given rise to certain media reports claiming that it is selling consumers’ personal information in an effort to monetize the information. Even as the Railways has since denied these reports, the tender document can be viewed on the IRCTC website.

    IRCTC, however, has withdrawn the controversial bid and told the Parliamentary standing committee on Information and Technology that the intention behind floating the tender was only to leverage the information to improve its own services. There was never any intention to sell the data to a third party. An IRCTC spokesperson has clarified – “IRCTC has withdrawn tender for appointment of consultant for suggesting business strategies using data available.”


    IRCTC – How Does This Indian Railway Catering and Tourism Company Make Money?
    IRCTC is an Indian company that undertakes ticketing, catering, and tourism services for the Indian Railways. Here’s a look at its business model.


    The Background

    Indian Railways Revenue from FY2017 to FY2023
    Indian Railways Revenue from FY2017 to FY2023

    From the conversations with the Ministry of Electronics & Information Technology, it seems that its intent is to position India as the World’s Artificial Intelligence Model Making Capital and IRCTC may have aspired to be seen among those with the ‘first mover’ advantage. These include pharmaceutical giants, e-commerce firms and fintech companies which are consistently pushing the boundaries of technology while having unfettered access to personal data.

    The reason behind such a move from IRCTC can be attributed to the outdated privacy protection laws that still rely on the IT Act of 2000, which only states that a person can claim compensation if his data is misused. This law does not specify the ownership of the data, hence an individual can lay no claim of ownership on personal data.

    For close to a decade now, the Personal Data Protection (PDP) Bill for India has been in limbo, which, if introduced, was finally expected to guarantee the right to privacy and data protection this year. It was shelved as the panel which was studying the bill suggested a total of 12 recommendations and 81 amendments. This has forced the government to completely redesign the bill which is expected to be tabled in the parliament by December 2022.


    Business Model of IRCTC | How does IRCTC Make money
    Indian Railway Catering and Tourism Corporation is a subsidiary of Indian railways. Lets look at its business model to understand how does IRCTC make money.


    Conclusion

    Data is the new oil and for companies that deal with enormous primary data, it can be relatively easy to monetize it as secondary data without stringent laws to govern it. While the government is responsible for national security and safety and could very well be exempt from this law, IRCTC’s brief tryst with data monetization has stressed the importance and urgency to introduce the Data Protection Bill. It is the hope that the Data Protection Bill will become law by 2023.

    FAQs

    What does IRCTC do?

    IRCTC stands for Indian Railway Catering and Tourism Corporation. It is a wholly-owned subsidiary of the Indian Railways, Government of India and is authorised to provide services like online ticketing, catering and selling drinking water on trains and at railway stations for the Indian Railways.

    How many users does IRCTC have?

    IRCTC has more than 100 million users, 75 million of which are active users.

    Is IRCTC selling user data?

    IRCTC recently floated a tender in a bid to hire a consultant in an effort to monetize its passenger and freight customer data. However, later it withdrew the bid and clarified that the intention behind was only to leverage the information to improve its own services and explore new business opportunities.

  • Things to Consider for Creating a Good Survey Form

    While surveys can be a very effective tool to obtain data and analyse them, it can be challenging to get people to complete your service, especially on an online platform. There is always a risk of the respondent leaving the survey midway.

    Although the probability of such an incident cannot be nullified, it can be significantly reduced by making the survey forms more attractive. Today, there are lot of software and tools to make your service precise and attractive. Here are a few nuances that you should keep in your mind while making a survey form.

    Things to Consider While Making a Survey Form

    Conceptual Clarity

    While you may be sure about the overall requirements of your company and its various wings, it is vital to have a proper plan with regard to the surveys as well. Brainstorm on the things that you should ask the respondents and in what ways they should reply. Keep in mind the possible feedback that you would receive and how you would take action on it.

    Choosing the Right Software

    SurveyMonkey Survey forms for different requirement
    SurveyMonkey Survey forms for different requirement

    The overall look and structure of the survey play a very important role in getting more respondents. Depending on the kind of questions that you plan to ask, have a clear idea about the platform you will use to formulate the whole survey form.

    There are many websites like the Type Form available for the same purpose. Another alternative of type form websites is Survey Monkey, WordPress, Paper Form, etc.

    While each of them has its own pros and cons, it is clearly up to the curator of the survey form to decide the platform through which the entire thing should be made.

    Here is a brief insight into making survey forms in WordPress.

    Making Surveys Through Word Press

    Finding the right tool for a survey is the basic tenet of making a survey form in WordPress. While many third-party surveys allow you to create survey forms, they also store a lot of your data. At this juncture, WPForms becomes one of the best options available in the world. It is very safe and user-friendly. These forms only need to be dropped into the WordPress form builder, enabling you to create any forms. There is also a survey forms addon which makes the entire process easier and gives you beautiful Survey reports. To make use of this, you need to have WPForms pro. These WP forms have redesigned survey templates that significantly reduce the initiation time of curating a survey. All you need to do is to drag and drop the required template to kickstart your process.

    They also help you adopt different innovative survey feels like multiple-choice, Likert scale etc. You can also have survey reports inclusive of charts, tables and graphs. These survey results can also be curated beautifully in the WP forms and can be exported in PDF, print or JPEG format. There is no doubt that WordPress forms are a single-stop solution to all types of survey forms or any other forms that one will ever meet. The diversity that they provide saves you from the trouble of using multiple plug-ins.

    The steps involved are as follows

    1. Creating a survey form with the installation and activation of the WPForms plug-in on the WordPress site
    2. Customising their survey form depending upon your requirements
    3. Configuration of the survey form settings to edit various variables like name, form description et cetera
    4. Addition of the survey form to the concerned website using facilities like embed, add a form, or by using WB forms widget
    5. You can start viewing the survey form reports after people fill the survey by visiting WP forms.

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    Brevity and Simplicity

    There is absolutely no doubt that the beauty of a survey form lies in its brevity and simplicity. The more brief your survey is, the more attempted it becomes. People will not make an effort to attend a survey form that is elaborate and complex.

    Customisation For Target Audience

    Depending upon your target audience, you can make changes to the entire structure of the survey form. For example, you can add visual illustrations when necessary if the surveys or for children. The same technique can be applied to the surveys meant for the adults if you think such visual representations will make the questions more straightforward and more engaging.

    Conclusion

    Survey forms are meant to be informative and not entertaining. One needs to ensure that all the questions are right to the point and elicit independent answers. The questions have to be carefully framed to prevent any personal bias from entering into the form. While using the available websites, make sure you go through their privacy policies and be aware of the data that might be in their hand. Amidst the chaos, WordPress is a safer option. There are other websites to which can be used after careful observation. However, there is no tool that is perfect. The most important thing is to get around the drawbacks and find a solution for them as ideally as possible. Surveys being a very important component that determines the future endeavours of a company should be considered seriously, and every nuance of the survey forms should be carefully addressed.

    FAQs

    What is a survey form?

    A survey form is a set of questions designed to gather information about customers’ feedback, preferences, and requirements.

    What are different types of Surveys?

    Different Types of surveys are:

    • Online surveys
    • Paper surveys
    • Telephonic Surveys
    • One-to-One interviews

    Survey Monkey is the most popular online survey tool.

    What are the free online survey tools?

    Free online survey tools are:

    • Google Forms.
    • SurveyMonkey
    • SoGoSurvey
    • SurveyPlanet
    • Zoho Survey
    • Crowdsignal
    • Typeform
    • Jotform

    What are the features of a good Survey form?

    Features of a good survey form are:

    • It should be clear and Concise
    • It should be simple
    • It should be relevant to the requirement
  • Top 5 Alternatives for Pipedrive CRM and Their Features

    In any kind of business, customers are the key to its growth. Without the customers, a business is as good as dead. So for the survival of a business, customer relationship management tools are extremely important. With the rise of online tools and SaaS over the web, it has become a consumer hub of software and online services. This exponential rise in both parties online, the seller and the buyer, have to lead to the rise in demand for Customer relationship management (CRM) tools. One of the most used and popular CRM tools is Pipedrive.

    Pipedrive is a Customer Relationship Management Tool that helps users draw their attention to the right leads and sell better. It offers to fill up your sales pipeline with highly convertible leads, track communication and metrics to offer insights into the customer data, and also allows you to integrate with your sales boosting applications to give the best results.

    Although Pipedrive is one of the best in business available and has been considered the number 1 user-rated CRM tool, users often look for Pipedrive Alternatives to evaluate all the options. In this article, we will talk about the top 5 CRM tools, which you may deploy as an alternative to Pipedrive. So, let’s get right into it.

    Salesforce CRM
    HubSpot
    Zoho CRM
    Insightly CRM
    Copper CRM

    Salesforce CRM

    Salesforce Website
    Salesforce Website

    Salesforce is one of the most sought-after CRM which helps you with marketing, sales, commerce and services. Salesforce helps collect customer data in one place to make precise and more informed decisions. It also helps you by automating trivial and recurring tasks in a more personalized way by sending custom emails for marketing. Salesforce hence delivers an exception and rather personalized experience with excellent customer support 24/7.

    Features Offered by Salesforce

    • Salesforce offers you an all-around view of your customer’s activities, contacts, and communications to better know your customer.
    • With the help of Opportunity Management, monitor your competitors and products and tag along the information you need to enhance conversion.
    • Salesforce furnishes you with a mobile application that helps you work even without a desktop, such as log calls and respond to leads.
    • Track your leads till the deal is closed and make informed decisions based on insights from sales data.
    • Easily share files among your team members and enable real-time tracking of your content.

    Pricing for Salesforce CRM

    Essential plan Professional plan Enterprise plan Unlimited plan
    Costs $25 per user per month Costs $75 per user per month Costs $150 per user per month Costs $300 per user per month
    Offers you accounts and leads management Offers all features of Essential plan along with lead registration and scoring Offers all features of Professional plan along with collaborative forecasting and workflow approval automation Offers all features of Enterprise plan along with 24/7 support

    HubSpot

    HubSpot Website
    HubSpot Website

    HubSpot is a sales and marketing tool offering all round CRM, with tools and services for best in class marketing tactics. With services in every domain of sales and marketing, HubSpot offers the users free courses, eBooks and guides along with services such as Onboarding, Consulting and those of a Service Provider. Tools offered by HubSpot include Marketing Hub, Sales Hub, Services Hub, and CMS Hub.

    Features offered by HubSpot

    • Offers sales automation, e-Signatures and lead scoring along with email sequences.
    • HubSpot also offers premium marketing features such as automation, SEO tools, and video hosting.
    • With HubSpot, users are furnished with an interactive and analytical dashboard, deal pipelines and customizable reports.
    • HubSpot also offers tools for blog and content creation with SEO, live chat and security monitoring.
    • Its Service Hub offers Customer Service Automation with multiple ticket pipelines and customer feedback.

    Pricing for HubSpot

    Software Starter Professional Enterprise
    Marketing Costs $45 per month, and offers tools such as landing pages, email marketing, and ad retargeting Costs $800 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
    CRM and Sales Costs $45 per month and comes with customizable sales properties, meeting scheduling, and other basic features Costs $450 per month and offers sales analytics, custom reporting, eSignature and some personalization features Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
    Customer Service Costs $45 per month and comes with live chats, conversational bots, and simple automation Costs $360 per month and comes with ticket status and routing, and offers a better customer service with custom reporting and insight dashboard Costs $1200 per month and helps user manage multiple teams slack integration along with webhooks

    Zoho CRM

    Zoho Website
    Zoho Website

    Zoho CRM is one of the first names that strikes when we talk about an all-round CRM tool. From remotely connecting to customers across different channels, to automating leads and actions required, Zoho has all the features of an effective CRM. With an interactive and insightful dashboard, it helps you monitor sales and business analytics and predicts future developments based on real-time trends and statistics while also furnishing you with a conversational AI. The AI offered by Zoho, named Zia, identifies convertible leads, so they can be more focused on, in turn, generating more revenue.

    Features offered by Zoho

    • Zoho offers Sales and workflow automation for better lead and account management, and avoid repetition.
    • Predictive sales and Zia voice assistant point out convertible leads and detect anomalies while also suggesting on assignments and workflows.
    • With Zoho, you get to customize your page layout, views and fields, and add components and subforms.
    • Reports, statistics, funnels and KPIs based on real-time analysis with Target meters to set and achieve milestones.
    • Zoho makes project management and team collaboration efficient with tags, chats and groups while also providing data security and compliance.

    Pricing for Zoho CRM

    Standard Zoho Plan Professional Zoho Plan Enterprise Zoho Plan Ultimate Zoho Plan
    Costs INR 720 per user per month, billed annually Costs INR 1200 per user per month, billed annually Costs INR 2100 per user per month, billed annually Costs INR 2300 per user per month, billed annually
    Offers all the utilities in the free version along with scoring rules and workflow management Offers all the utilities in the standard version along with SalesSignals and business blueprint Offers all the utilities in the professional version along with Zia AI, a command center and a canvas layout Offers all the utilities in the enterprise version along with advanced Business Intelligence and Zoho Analytics
    Offers to build and manage multiple pipelines, send mass emails and customize dashboards Helps build forms to collect user data, frame validation rules, and manage inventory Enterprise plan comes with advanced customization, portals for multiple users and, mobile SDK Advanced features with Zia recommendations on different niche

    Insightly CRM

    Insightly Website
    Insightly Website

    Insightly is a CRM tool that specializes in offering you a unified view of your customers including marketing, sales and project teams. Insightly allows you to connect with your customers on a personal scale, and helps convert your audience into regular consumers. Like most other CRM tools, Insightly assists users in creating customer journeys through marketing, sales, lead conversion, and integration with your email and other applications, with the primary focus on growing your pipeline.

    Features Offered by Insightly

    • Naturally, a CRM’s primary task is to collect and manage customer data. Insightly seamlessly manages data and has it stored in an organized manner.
    • Insightly helps you come up with campaign ideas to nurture existing leads and welcome new leads simultaneously.
    • Insightly offers flexibility to tailor the CRM to your specific business needs. Design your own sales processes, lead opportunity and management, and custom fields.
    • You can also create new fields using custom objects, applications, and fields, without any complications.
    • Insightly helps you turn deals into projects and set milestones, so you have the perfect opportunity to deliver what you promise and eventually build a brand and earn customers’ trust.

    Pricing for Insightly CRM

    Plus plan Professional plan Enterprise plan
    Costs $29 per user per month Costs $49 per user per month Costs $99 per user per month
    Helps you work from any device and deliver prjects Offers all features of the plus plan along with lead searching and management Offers all features of the professional plan along with strengthening customer relationships
    Insightly also helps you collaborate with your team with a unified platform for your team members to be on the same page Offers integrated phone dialer for call analysis and reporting with some extra cost Offers custom automation with validation rules, fields on objects, and permissions
    Offers over 250 business app integrations and web APIs Along with the integrations, Professional plan offes configurable webhooks Enterprise plan offers schedulable serverless lambda functions to create and run custom code

    Copper CRM

    Copper Website
    Copper Website

    Copper CRM is one that works with Google Workspace, and helps you manage contacts and communications, deals, and files all in one place, so you don’t have to juggle around in your work. Copper allows you to manage multiple tasks such as updating deals, searching for past transactions, and scheduling tasks with Google Calendar, all with the help of Gmail. Moreover, you get custom dashboards and pipelines to help you never miss an opportunity such as a strong lead.

    Features Offered by Copper CRM

    • Schedule your meetings and other tasks with integrated Google Calendar, and never miss them again.
    • Copper also allows you to customize your slide decks with advanced slide integrations to enrich it with important and useful data.
    • Leave all the task of finding and updating contact details of leads to Copper. Moreover, make data-driven decision with Data Studio to analyze and visualize data.
    • Copper also offers multiple resources to grow your business including books, product updates, blogs and others.
    • Along with other features, Copper offers complete security of your data, track deals through pipelines, and get custom reports and insights into your business.

    Pricing for Insightly

    Basic plan Professional plan Business plan
    Costs $25 per user per month when billed annually and $29 when billed monthly Costs $59 per user per month when billed annually Costs $119 per user per month when billed annually
    Offers a full Google Workspace integration with a limit of 3 users This plan is more suited for growing businesses needing basic CRM features This plan is built for scaling businesses and enterprises
    Contact enrichment and project management and multiple pipelines Contact enrichment and automation features such as workflow automation Contact enrichment and automation features such as workflow automation and unlimited templates and bulk email
    Basic reporting and sales forecasting Various integrations such as HubSpot, Slack, and Zendesk with account configuration All integrations in the Professional plan with custom embedded integrations along with leaderboard and goal tracking

    Conclusion

    CRM tools help you to strengthen your relationship with your customers and manage them. Not only that, they also help in identifying sales opportunities by drawing the attention of your customers to your business. Just like Pipedrive, all the alternatives of it are also functioned in a way to increase the sales of your business by dealing and managing the customers.

    FAQs

    What is a CRM tool?

    CRM is also known as customer relationship management is a tool, that helps businesses better organize and access customer data.

    What are the Benefits of CRM tools?

    • Better knowledge of customers
    • Better segmentation
    • Better customer retention
    • Better anticipation of needs
    • Better and speedier communication
    • Better protection of data privacy

    What are the alternatives to Pipedrive?

    Some of the popular alternatives to Pipedrive are:

    • Salesforce CRM
    • HubSpot
    • Zoho CRM
    • Insightly CRM
    • Copper CRM