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  • List of Brands Endorsed by KL Rahul

    Endorsement is a form of brand communication in which a celebrity works as the brand’s spokesman, certifying the business’s claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional, and international companies, celebrity endorsement was once regarded as a good way to stand out.

    In cricket, Kannanur Lokesh Rahul is a household name. He has recently achieved recognition for both good and negative reasons, but happily, things did not turn sour for him. Rahul has been a brand ambassador of various brands in different sectors because of his strong yet calm personality. On that note, let us jump right into the list of brands that KL Rahul endorses.

    Metaman
    Police Lifestyle
    Dream11
    BharatPe
    XYXX Crew
    Carriall
    Red Bull
    HyugaLife
    Aditya Birla Capital
    Too Yumm
    Sanspareils Greenlands
    KnobbX
    Hublot
    ARC – ATHLETE RECOVERY
    Realme
     boAt
    Zenovit
    Puma
    Cure.fit
    Gully
    RBI
    NUMI

    Metaman

    Metaman - KL Rahul New Brand Endorsements
    Metaman – KL Rahul Brand Endorsements

    KL Rahul, the Indian cricket star, has teamed up with Metaman not just as a brand ambassador but also as an investor! Known for his love of style and fragrances, Rahul is now part of Metaman’s journey as they launch a premium perfume collection.

    Metaman, which started as a men’s jewelry brand, is now expanding into high-quality, luxurious, yet affordable perfumes. Rahul, who has always been passionate about fashion and wellness, sees this as more than just a business move—it’s a long-term commitment.

    With his sharp style and global exposure, Rahul aims to bring world-class fragrances to India.

    Police Lifestyle

    Police Lifestyle - KL Rahul New Brand Endorsements
    Police Lifestyle – KL Rahul Brand Endorsements

    In November 2024, lifestyle brand Police announced a two-year partnership with Indian cricketer KL Rahul, appointing him as their brand ambassador for India and the Middle East. This collaboration is part of the Police’s “Audacity Wanted” campaign, which celebrates individuality and self-expression.

    As part of this partnership, Police has launched the Police x KL Rahul accessories collection, featuring leather goods designed for the modern man. The campaign showcases Rahul in various visuals, offering a localized perspective on the “Audacity Wanted” concept.

    This collaboration inspires individuals to embrace their uniqueness and make bold statements in every aspect of life, reflecting KL Rahul’s journey and the Police’s commitment to authentic self-expression.

    Dream11

    Dream11 – KL Rahul Brand Endorsements

    KL Rahul, the renowned Indian cricketer, has been featured in several Dream11 advertising campaigns over the years. In 2024, during the Indian Premier League (IPL), he appeared in a humorous advertisement alongside fellow cricketers. This ad showcased a light-hearted family dinner scenario, highlighting the playful dynamics between the cricketing stars and the Bollywood actor, which resonated well with the audience.

    These collaborations between KL Rahul and Dream11 emphasize his significant presence in the cricketing community while showcasing his appeal in mainstream media, bridging the gap between sports and entertainment. 

    BharatPe

    BharatPe - KL Rahul New Brand Endorsements
    BharatPe – KL Rahul Brand Endorsements

    Indian cricketer KL Rahul has been associated with BharatPe, a prominent fintech company in India, through various collaborations focusing on empowering merchants and promoting secure digital transactions.

    KL Rahul actively promoted BharatPe’s services on his social media platforms. In February 2025, he shared a reel emphasizing the importance of strong defense in cricket and payments, highlighting BharatPe UPI’s secure transactions.

    Additionally, in January 2025, he posted about trusting BharatPe UPI for secure transactions, backed by BharatPe Shield’s free protection cover of up to ₹5,000.

    XYXX Crew

    XYXX – KL Rahul Brand Endorsements

    Indian cricketer KL Rahul has collaborated with men’s innerwear and comfort wear brand XYXX in multiple capacities, including as an investor, brand ambassador, and central figure in several of their advertising campaigns.

    Moreover, he became both an investor and the first-ever brand ambassador for XYXX. This partnership aims to leverage Rahul’s popularity to expand XYXX’s customer base, strengthen its online presence, and enter new markets. The collaboration reflects a shared ethos, with Rahul embodying the brand’s belief in trusting one’s instincts.

    In May 2024, XYXX released a campaign featuring Rahul in a dystopian narrative where men are physically shackled by uncomfortable underwear. The campaign promotes XYXX’s products as a liberating alternative, encouraging men to break free from discomfort.

    Carriall

    Carriall - KL Rahul New Brand Endorsements
    Carriall – KL Rahul Brand Endorsements

    Carriall, a brand renowned for its innovative smart travel luggage, appointed Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to blend elegance, sophistication, and practicality, aligning with Carriall’s product philosophy and Rahul’s stylish persona.

    With this partnership, Carriall sought to promote KL Rahul’s widespread appeal across India to expand its offline presence. While the brand has primarily operated online, Rahul’s endorsement is expected to facilitate a stronger foothold in offline markets nationwide, enhancing brand visibility and accessibility.

    Red Bull

    Red Bull - KL Rahul New Brand Endorsements
    Red Bull – KL Rahul Brand Endorsements

    KL Rahul’s collaboration with Red Bull has been a significant aspect of his cricketing journey, offering him platforms to showcase his talent and connect with fans. Red Bull has facilitated various interactive sessions with KL Rahul, including live interviews and Q&A sessions, allowing fans to gain insights into his preparations, mentality, and personal anecdotes. 

    These engagements have strengthened the connection between Rahul and his supporters, reflecting Red Bull’s commitment to bringing athletes closer to their audiences. Through these collaborations, Red Bull has played a significant role in glorifying KL Rahul’s presence both on and off the field, supporting his journey and enabling deeper fan interactions.

    HyugaLife

    HyugaLife – KL Rahul Brand Endorsements

    Indian cricketer KL Rahul expanded his entrepreneurial ventures by investing in and becoming a brand ambassador for HyugaLife.com, a health and wellness platform offering a diverse range of products, including supplements, health foods, and sports nutrition.

    Rahul’s collaboration with HyugaLife aims to inspire individuals across India to prioritize their well-being and adopt healthier lifestyles. These initiatives reflect KL Rahul’s dedication to fostering a health-conscious culture in India and HyugaLife’s commitment to providing authentic, high-quality wellness products to its customers.

    Nayara Energy

    Nayara Energy – KL Rahul Brand Endorsements

    In April 2024, Nayara Energy, a prominent downstream energy company, launched its annual ‘Mahabachat Utsav’ campaign with celebrated Indian cricketer K.L. Rahul as the face of the initiative. This collaboration aimed to offer significant consumer savings on petrol purchases at Nayara’s extensive network of over 6,300 fuel stations across India. 

    This collaboration underscores Nayara Energy’s dedication to enhancing customer experiences and rewarding loyalty while also leveraging K.L. Rahul’s popularity to strengthen the campaign’s reach and impact.

    Aditya Birla Capital

    Aditya Birla Finance – KL Rahul Brand Endorsements

    Aditya Birla Finance Ltd (ABFL) launched the ‘Ab Kahani Badlegi’ campaign, featuring Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to inspire individuals to overcome challenges and achieve their aspirations, aligning with ABFL’s mission to empower people through tailored financial solutions. 

    The ‘Ab Kahani Badlegi’ campaign portrays ABFL as a financial powerhouse, offering products and services such as personal loans, business loans, SME loans, and loans against property with minimal documentation, faster disbursement, and a Flexi loan facility with a 100% online process that enable consumers to realize their long-held dreams. This nationwide effort, released on television and online platforms, aims to reach people of all ages. 

    Too Yumm

    Too Yumm – KL Rahul Brand Endorsements

    KL Rahul collaborated with Too Yumm, a popular healthy snacking brand, as part of its efforts to promote guilt-free indulgence. The collaboration aligns with Rahul’s image as a fitness-conscious athlete who maintains a balanced diet while enjoying tasty snacks. 

    Too Yumm, known for offering baked, not fried, snacks, has previously partnered with sports personalities to highlight its health benefits. Rahul’s association with the brand likely includes social media promotions, advertisements, and possibly campaign endorsements that emphasize the idea of snacking smart while maintaining an active lifestyle. 

    This partnership further strengthens Too Yumm’s appeal to young, health-conscious consumers who look up to athletes like KL Rahul for fitness inspiration.

    Sanspareils Greenlands

    Sanspareils Greenlands - KL Rahul New Brand Endorsements
    Sanspareils Greenlands – KL Rahul Brand Endorsements

    KL Rahul, the renowned Indian cricketer, has collaborated with SG Cricket to introduce the Signature KLR x SG collection, a premium line of cricket equipment and gear. This collection features top-quality English willow bats, including the KLR Series, KLR Ultimate, KLR Xtreme, and KLR Edition, each designed to enhance performance on the field. 

    The bats are crafted from the finest English willow, traditionally shaped, and equipped with imported cane handles for superior grip and control. Additionally, the collection offers batting gloves and pads, all tailored to meet the high standards expected by professional cricketers. 

    KnobbX

    Indian cricketer KL Rahul partnered with KnobbX, an apparel brand specializing in modern accessories. As a brand ambassador, Rahul has been featured in various advertising campaigns promoting KnobbX’s products.

    This collaboration aligns with Rahul’s trendy persona, making him a suitable representative for nobbX’s contemporary designs.

    This partnership is one among several in Rahul’s portfolio, reflecting his influence in the fashion and lifestyle sectors.

    Hublot

    Hublot – KL Rahul Brand Endorsements

    KL Rahul, the renowned Indian cricketer, has been associated with Hublot, the luxury Swiss watch brand, as a brand ambassador since June 2023. This collaboration aligns Rahul with Hublot’s legacy of precision and elegance, reflecting his sophisticated and stylish image. 

    Hublot’s involvement in cricket includes a partnership with the International Cricket Council (ICC), serving as the official timekeeper for major ICC.  This association emphasizes Hublot’s commitment to the sport and its athletes, with KL Rahul representing the brand’s dedication to excellence both on and off the field.

    ARC – ATHLETE RECOVERY

    ARC – Athlete Recovery – KL Rahul Brand Endorsements

    KL Rahul, the prominent Indian cricketer, has been associated with ARC – Athlete Recovery, a company specializing in sports recovery technology. Founded in 2023 by former Karnataka Ranji player David Mathias, ARC focuses on providing innovative recovery solutions, such as portable ice baths, to enhance athletic performance. Rahul was an early adopter of ARC’s vision and has been a significant supporter of their mission to revolutionize athlete recovery. 

    Realme

    Realme – KL Rahul Brand Endorsements

    Realme, a rapidly growing smartphone brand, appointed cricketer KL Rahul as the brand ambassador for its smartphone category. This collaboration was designed to align with Realme’s youthful and dynamic image, leveraging Rahul’s popularity and style to resonate with a broader audience. 

    As part of this partnership, KL Rahul became the face of the Realme 9 Pro+ 5G campaign, embodying the brand’s “Dare to Leap” philosophy. The campaign highlighted the smartphone’s advanced features, including its powerful performance and stylish design, aiming to appeal to tech-savvy consumers seeking both functionality and aesthetics.

     boAt

    boAt – KL Rahul Brand Endorsements

    KL Rahul, the renowned Indian cricketer, has been associated with boAt, a leading Indian audio and wearable brand, as a brand ambassador. In this role, he has actively participated in promoting boAt’s range of products, including their audio devices and smartwatches. This collaboration is part of boAt’s broader strategy to partner with prominent figures in the sports industry to enhance its brand presence

    Zenovit

    Zenovit - KL Rahul Brand Endorsements
    Zenovit – KL Rahul Brand Endorsements

    KL Rahul has signed a new sponsorship contract. He is now the face of the Zenovit dietary supplement line. Raveena Tandon, a Bollywood actress, had previously sponsored Zenovit. KL Rahul will star in a TV commercial for the brand that will be released soon. Due to Zenovit’s lack of social media presence, it does not appear that a digital advertising strategy will be implemented.

    Puma

    Puma - KL Rahul Brand Endorsements
    Puma – KL Rahul Brand Endorsements

    Rahul will be seen endorsing Puma’s latest product lines in the performance and sport style categories through various brand advertisements as part of the contract.

    Choosing to solely collaborate with a sportswear brand is a critical decision, and we have hit it out of the park with this collaboration,” Rahul said in a statement about the partnership with Puma.

    As a cricketer, I am always trying to stay one step ahead of the game, both on and off the field, and Puma, the ever-faster brand, shares my ambitions and ideals. Working with Puma and joining their fantastic roster of athletes and superstars will be incredible,” he continued.

    “Rahul is a natural fit for the brand due to his exceptional performance on the field, effortless style off the field, and propensity for fitness”. His demeanour is completely in line with Puma’s brand approach, and we are thrilled to be working with him and to begin this new partnership. Puma India MD Abhishek Ganguly said.

    Cure.fit

    Cure.fit - KL Rahul Brand Endorsements
    Cure.fit – KL Rahul Brand Endorsements

    KL RAHUL, a dashing Indian cricketer, has been appointed as a brand ambassador for Cure.fit. Cure.fit is a Bengaluru-based health and fitness start-up. Rahul will support cure.fit’s new CULT brand, which is a chain of high-end fitness centres, in order to broaden the brand’s reach. According to rumours, Cure.fit and the cricketer have agreed on a cash and equity deal.

    Rahul has wowed everyone with his batting prowess and hard ethic, and he has made an impact on both the home and international circuits. Cornerstone Sport, a brand consultant and talent representation agency, brokered the arrangement.

    Cricketer K L Rahul remarked of his partnership with Cult.fit, “I am immensely thrilled about my collaboration with Cult.fit.” As a sportsperson, fitness is important not only for improving on-field performance but also for improving overall health. Cult.fit’s machine-free workouts are impressive, and anyone who wants to get in shape may do it without using a machine.

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    Gully

    Gully - KL Rahul Brand Endorsements
    Gully – KL Rahul Brand Endorsements

    In collaboration with retail partner Zeko online Pvt. Ltd., Indian opener KL Rahul established Gully, a “cult streetwear brand.” In the beginning, the brand’s products will be offered on one of India’s biggest online marketplaces as well as the Zeko online website. Rahul is also one of the brand’s co-owners.

    T-shirts, joggers, and shorts will be the first items to be released, followed by jeans and sweatshirts later this year. Gully’s primary values are street culture, hip-hop, rap, and street sports. In Western countries, streetwear labels are immensely popular. Currently, there is no competition in the Indian market.

    When it comes to creating and building brands, our idea is to first discover a market gap and then locate the proper partners with whom to collaborate. KL Rahul is one of the most fashionable cricketers and embodies the Gully spirit. Another important factor was in-house manufacturing, which provided the flexibility and agility needed for a new brand to prosper, according to Jogesh Lulla, COO, Cornerstone Sport.

    RBI

    RBI – KL Rahul Brand Endorsements

    As the 2018 Indian Premier League (IPL), India’s biggest cricket extravaganza, draws to a close with Chennai Super Kings (CSK) claiming the title, the Reserve Bank of India (RBI) took advantage of the media frenzy to promote financial literacy.

    Interestingly, during the event, a commercial depicting renowned batsman KL Rahul aired on TV channels.

    Furthermore, he discussed the rules as well as the RBI’s new no-frills savings account system.

    The cricketer, on the other hand, did not receive any compensation for his appearance in the commercial. However, because he is an RBI employee, they did not impose any fees.

    NUMI

    KL Rahul- Numi Paris
    Numi Paris – KL Rahul Brand Endorsements

    Actor Athiya Shetty and Ace Cricketer KL Rahul have been named as brand ambassadors for NUMI Paris, a French luxury eyewear brand that has recently arrived in India. NUMI Paris has enlisted the help of the skilled and beautiful actor, as well as the successful cricket player, to promote their elegantly handcrafted eyewear collection.

    I am ecstatic to be welcomed into the NUMI Paris family,” NUMI has all of the qualities that I look for in a brand when I indulge. And I’m delighted to say that NUMI is a natural extension of my personality KL Rahul said.

    FAQs

    What is full name of KL Rahul?

    Kannur Lokesh Rahul

    Which major brands does KL Rahul currently endorse?

    KL Rahul endorses a diverse range of brands, including Puma, Red Bull, BharatPe, Realme and more.

    Does KL Rahul endorse only Indian brands, or also international ones?

    He endorses both Indian and international brands, reflecting his widespread appeal.

  • The Business Behind Cult.fit’s Rapid Expansion Through Franchising

    The allure of stepping into a Cult.fit center extends beyond just fitness; it delves into a strategic business model that has allowed it to rapidly expand its footprint across the country. The franchisee-owned, franchisee-operated (FOFO) model serves as the backbone of Cult.fit’s widespread success.

    Curefit Healthcare Pvt. Ltd., established in 2016 by Mukesh Bansal and Ankit Nagori, stands as India’s largest fitness company. Offering a wide spectrum of fitness services and products through its brands Cult.fit and Cult.sport, Curefit aims to make fitness enjoyable, accessible, and easy. Cult.fit provides group workouts, online classes, sports facilities, and personalized solutions at fitness centers and partner gyms nationwide. Embracing innovative subscription-led revenue models and cutting-edge technological interventions to promote healthy habits, Cult.fit has become the preferred destination for fitness enthusiasts throughout the country. Cult.sport, focusing on simplifying health and well-being, offers smart fitness products tailored to everyday athletes. The Cult.sport product range includes thoughtfully designed high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals to deliver the ultimate workout experience.

    What sets Cult.fit apart from other fitness apps is its distinctive approach, offering a comprehensive range of facilities, including online fitness classes, gym and equipment-based workouts, healthy food options, yoga, meditation, and more.

    The success and widespread appeal of Cult Fitness can be attributed not only to its cutting-edge facilities and innovative workouts but also to its dedicated trainers who serve as mentors, fostering a sense of community where individuals are more than mere numbers on a scale.

    Cult Fitness Franchise Model
    Steps to Establish a Cult Fitness Franchise
    Prospects of Fitness Franchise in India
    Starting a Cult Fitness Franchise in India

    Cult Fitness Franchise Model

    With ambitious aspirations for the future, Cult.fit aims to uphold its leadership in the competitive fitness app industry. The company plans to invest in cutting-edge technology, explore new markets, introduce fresh features and content, and collaborate with influencers and brands.

    To expand its reach into smaller areas, Cult.fit adopts a franchise model, enabling it to make a significant impact in previously untapped locations. The franchise program boasts a world-class tech system for class bookings and seamless center operations management. Cult.fit has established itself as the largest and fastest-growing fitness chain in India, boasting a presence in multiple cities and over 200 centers nationwide.

    The franchise program offers a competitive edge with expertise in best practices, equipment vendors, training academies, and marketing strategies. With premium fitness clubs equipped with state-of-the-art facilities, the franchise has an initial funding range of INR 1 Cr to INR 1.2 Cr, providing a promising return on investment with a break-even period of 24-36 months and a 30-40% return.

    Since its inception in 2020, the franchise operations of Cult.fit have been dedicated to serving fitness enthusiasts in Tier 1 and Tier 2 cities across India. Within the franchise model, a notable offering is the amalgamation of machine-based workouts and group class facilities under one roof, presenting customers with a comprehensive array of fitness options. In 2022, Curefit further solidified its presence in the fitness industry by expanding its franchise portfolio to include Fitness First and Gold’s Gym outlets in India.

    Porko Elango, Head of Business at Cult.fit, emphasized the pivotal role of the franchising model in the brand’s swift expansion, reaching previously untouched localities nationwide. This vertical is poised to contribute significantly, targeting a 30% share of revenue at Cult.fit. The franchise partners have played a crucial role in establishing accessible fitness spaces and empowering individuals to lead healthier, happier lives. Looking ahead, Cult.fit is committed to expanding its impact and envisions the establishment of 200 franchised centers across the country by 2025.

    The brand’s goal is to make fitness enjoyable and accessible to everyone, providing unlimited access to group classes through their app and offering wellness products for online purchases.

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    Steps to Establish a Cult Fitness Franchise

    For those interested in setting up a Cult Fitness franchise, the following steps can be followed:

    1. Ensure adequate capitalization with a minimum initial investment of INR 1 Cr.
    2. Recognize the financial commitment needed for real estate, equipment, licenses, permits, insurance, etc.
    3. Check the accessible markets for Cult.fit franchisees and determine suitability for your desired location.
    4. Submit your franchise application online, and upon receipt, expect confirmation and contact information from the franchise owner.
    5. If approved, receive a franchise agreement to sign and return to the franchisor.
    6. Attend a comprehensive training program provided by Cult.fit, covering all aspects of running a franchise.
    7. Upon completion, open your Cult.fit franchise with full support in marketing, operations, and tech enablement.

    Prospects of Fitness Franchise in India

    The primary target group for the fitness industry in India is the youth population aged 15 to 34, projected to constitute 34.33% of the total population, amounting to around 440 million individuals.

    The health and fitness market in India is anticipated to grow by 12.51% (2022–2027), reaching a market volume of US$31.97 million in 2027. The digital fitness and well-being market is projected to grow by 18.75% (2023-2028), resulting in a market volume of USD 15.11 billion in 2028.

    In conclusion, the fitness industry in India is experiencing rapid growth, presenting significant investment and business opportunities. The youth population remains a crucial target, and digital fitness is poised for substantial growth in the years to come.

    Revenue of Curefit Healthcare Private Limited from Financial Year 2018 to 2022
    Revenue of Curefit Healthcare Private Limited from Financial Year 2018 to 2022

    Starting a Cult Fitness Franchise in India

    Expertise and Support: Cult.fit’s franchise program offers expertise in best practices, equipment vendors, training academies, and marketing strategies, along with continuous support from a dedicated central team.

    Large Customer Base: As the largest fitness chain in India with over 230 centers and 1 lac active members, Cult.fit provides franchise partners with a substantial and consistent revenue stream.

    High Return on Investment: With a 30–40% return on investment and a break-even period of 24-36 months, Cult.fit presents a potentially lucrative investment opportunity for franchise partners.

    Tech-Enabled Platform: Leveraging top-notch technology, Cult.fit offers a unique member experience, allowing seamless class bookings through the Cure.fit app, a valuable selling point for franchise partners.

    Fun and Easy Fitness: Embracing the slogan “Make fitness fun and easy,” Cult.fit offers a range of group workouts, appealing to customers seeking an enjoyable and straightforward approach to fitness.

    Low Capex: Cult.fit’s equipment-free workout studios require investments of less than INR 1 Cr, making it a more affordable option for potential franchise partners.

    The brand’s success lies not only in its fitness offerings but also in its ability to craft a scalable and lucrative business opportunity for entrepreneurs through its FOFO model. Cult.fit’s journey showcases how strategic acquisitions and a robust franchise network can fuel the growth of a fitness empire.

    FAQs

    What is Cult.fit?

    Cult.fit is a comprehensive health and fitness platform, offering personalized workout programs and wellness services. It combines technology with expert guidance for a holistic approach to fitness.

    What is the cost of Cult.fit membership per month?

    Cult.fit offers a 12-month plan(Rs 17,490), a 6-month plan(Rs 14,990), and a 3-month plan (Rs 9,990). It also offers a Buddy pack in which you can take your buddy along with you to the cult.fit centers and take a 3-month Buddy pack with just Rs 25,100.

    What is the business model of Cult.fit?

    Cult.fit’s success is rooted in its Franchisee-Owned, Franchisee-Operated (FOFO) model, serving as the fundamental framework behind its widespread reach and impact.

  • Top 4 Marketing Strategies of Cure.Fit [Case Study]

    Cure.Fit is a health and wellness startup based in Bangalore founded in 2016 by Mukesh Bansal and Ankit Nagori. However, the latter left the company in October 2020. Cure.Fit distinguishes itself from other players on the market by using a mix of online and offline platforms to direct its preventive health philosophy through interaction, coaching, and delivery.

    The company initially started at HSR, Bangalore with one fitness center. Today it operates more than 100 centers in the city of Bangalore and has also expanded to other cities.

    The multiple services of Cure.Fit, including Eat.fit meal delivery has hooked millennials to healthier habits and food. The mobile application that Cure.Fit offers has an integrated framework that promotes healthier lifestyles and mental health.

    After a rebranding attempt, Cure.fit has changed the name of its “Cure.fit” app to “Cult.fit”, as of May 11, 2021. Cure.fit has turned into a unicorn startup, valued at $1.56 bn, on November 10, 2021, thus becoming the 36th unicorn in 2021 and 77th unicorn overall in India. The company was reviewed as a unicorn after a cross-selling deal with Zomato, where the fitness brand acquired the fitness arm of the foodtech giant, Fitso for $50 mn and infused another $50 mn.

    Cure.Fit Business Model
    Marketing Strategies of Cure.Fit
    Expansion Plan of Cure.Fit
    A Look at the STP of Cure.Fit
    How does the brand engage its users?
    Acquisitions of Cure.Fit
    Campaigns of Cure.Fit
    Customer Feedbacks of Cure.Fit

    Cure.Fit Business Model

    Being a health-tech startup, Cure.Fit has rather witnessed an exciting and unique journey whether it is the funding or the expansion of the company, which we will discuss later on in this article when compared to that of other health-tech startups of the country.

    The company’s funding was always deeply rooted, which began with the rounds of biggies like Axis and HDFC and was complemented with Flipkart, Myntra, and the latest round where the company raised around $75m from Tata Digital. The brand has successfully raised over $479.6M in a total of around 10 funding rounds. Furthermore, Cure.Fit has also acquired a handful of companies like Tribe Fitness, a1000Yoga, and Kristy’s Kitchen, which helped in further expansion of the brand. Its recent acquisition was TREAD.

    With its innovative marketing plan that comprises unique campaigns and other promotional ventures, the company is now operational with more than 180 fitness centers across the country.

    At the core of the vision of Cure.Fit lies holistic health and well-being, which the brand wants to make easily accessible to people all around the nation. To make it possible Cure.Fit has an unshakable focus on the mind, body, and nutrition of their consumers and others.

    Though the original business model of the company mainly focused on gyms, healthy foods, and health clinics, their model also included online/digital fitness sessions after the pivot, which is effectively leveraged after the COVID-19 outbreak. To sum up the business model, it consists of four pillars or platforms that are built to empower a healthy lifestyle. Cure.fit also has a mobile application that offers an integrated platform to bring in healthy lifestyles and holistic cure, concerning fitness, food, and mental well-being:

    Cult.Fit

    With the assistance of the best class trainers and group workouts, this section of Cure.Fit is built to make exercise enjoyable and easy. It can be done as a group class at a Cult.Fit center and at home with the help of DIY videos.

    Cult.fit became a popular fitness brand over the years and no less than a market leader that was synonymous with success. As a result, Cure.fit had further aimed to expand their own brand under a single, popular banner, “Cult.fit”. Cure.fit now has been rebranded as Cult.fit, effective from May 11, 2021, onwards.

    Cult.Fit had acquired Gold’s Gym by picking up a majority stake in F2 Fun & Fitness India Pvt Ltd.

    Mind.Fit

    This section includes mental fitness solutions. It provides different practices such as yoga, meditation and care. Whether it’s stress and anxiety management, better sleep quality or focus improvement, or combining your body-mind, there are many formats to suit the needs of the users.

    Care.Fit

    By providing physician consultation in its health centers via video conferencing. This platform provides basic health care needs. It provides high-quality facilities such as in-house pharmacy and medical services, health monitors, ultrasound systems, ECGs and diagnostic test packs.

    Eat.Fit

    This platform offers fresh and delicious food which is nutritious and is prepared with special care to keep it healthy. There are a range of food and menus to choose from when offering healthy and conservative-free items.

    Cure.fit acquired the 10th position in the highest funded startups in 2018. However, Eat.fit was declared a separate entity after it spun off its parent Cure.fit on October 1, 2020. This was done because of the rising demands, as mentioned by Cure.fit. Varun Dhawan is the face of the flagship brand of Curefoods, Eat.fit.

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    Marketing Strategies of Cure.Fit

    Content Marketing

    In a very short time, Cure.Fit has attracted a large number of viewers because they answer consumer questions and link consumers to the brand. Cure.Fit creates material such that influences consumers to buy their services.

    Social Media Marketing

    Cure.Fit wins the people’s hearts through its committed sharing of content. Cure.Fit exactly understands who its customers are and produces persuasive content.

    Cure.Fit aims at reaching people who want to lead a balanced and fit lifestyle seriously with 3.5 Lakh followers on Facebook and Instagram. It uses the platform to provide up-to-date information, to submit invitations for events, posts, imaginative posts, tips and recipes for healthy food and drinks, customer reviews, etc.

    Offline Marketing

    Along with leveraging the cutting-edge technologies to gear up their marketing initiatives embracing the digital ways, Cure.Fit has also made space for marketing offline as well. The company has opted for active radio channels where they assign their fitness experts to conduct talk sessions.

    Influencer Marketing

    Cure.Fit has developed a strategy for influencing the promotion of its releases to promote new goods. The brand collaborated with many inspiring figures from around the world, including Hrithik Roshan, Milind Soman, Tiger Shroff and Sindhu, as well as other prominent athletes. Hrithik Roshan has also signed a five-year agreement with his brand ambassador Cure.Fit.

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    Expansion Plan of Cure.Fit

    Cure.Fit has witnessed a considerable growth in the health and wellness sector in the past years and it gets a renewed boost with Tata Digital signing an MoU to invest up to $75 million on June 7, 2021. Mukesh Bansal, Founder and CEO of Cure.Fit will join Tata Digital as President, according to the strategic deal that both the companies are looking forward to.

    The expansion plan of Cure.Fit as clearly laid by the company includes:

    • Introducing a ready-to-eat category
    • Bringing a whole new range of workout apparel and equipment
    • Introducing the facility of online doctor consultation
    • Help in the consultation of super-specialists online for you and your family
    • Reaching 20 cities encompassing 200 outlets in 2022

    A Look at the STP of Cure.Fit

    Cure.Fit segments its buyers to urban and rural divisions where their users range from kids and youths to adults.

    The main target consumers of Cure.Fit is based out of urban cities and metros, mostly belonging to higher income groups and aged between 20-40 years.

    Cure.Fit as a brand is positioned as a fitness brand that promotes “healthy body, mind, and soul.”

    How does the brand engage its users?

    Cure.Fit has seen a successful run engaging a considerably large band of consumers throughout the years. The 3 main methods that Cure.Fit adopt to engage its users:

    • Gamification – Cure.fit has a unique way to encourage its users to display their badges and weekly ranks to their friends.
    • Buddy workout – Cure.fit believes in spreading their business by word of mouth and has a keen affinity towards the “kid next door.”
    • Fitter families – Cure.fit encourages families to come on board and keeps them motivated with the help of interesting programs like super family of the week.

    Acquisitions of Cure.Fit

    Cure.fit has acquired over 14 companies to date. Cure.Fit acquired Urban Terrain on December 20, 2021, and then it acquired Gold’s Gym on February 14, 2022, which was the last acquisition of Cure.Fit. Here are some of the other major acquisitions:

    Acquired Company Name Acquired Date Price
    Gold’s Gym February 14, 2022 –
    Urban Terrain December 20, 2021 –
    OneFitPlus December 20, 2021 –
    RPM Fitness December 20, 2021 –
    FITSO November 11, 2021 $50 mn
    TREAD June 10, 2021 –
    Fitternity February 9, 2021 –
    Onyx January 18, 2021 –
    Rejoov April 12, 2019 –
    Seraniti November 20, 2018 –
    Fitness First India Pvt. Ltd May 22, 2018 –

    Campaigns of Cure.Fit

    #FORTHELOVEOFFIT

    Cure.Fit breaks the barrier and allows people to share their health in the most enjoyable way. It provides a unique offer that includes physical, emotional, and dietary fitness. The film aims to demonstrate the full range of deals from the cure.fit app, which also tries to get people to think fitness is more open and fun.

    This campaign shows that Cure.Fit will benefit you if you don’t feel well and are not prepared to attend a physician.

    #CULTLIVE

    The aim of this campaign is to demonstrate that cult trainers are dedicated to your health and fitness and encourage you to enter the app for a live workout.

    Customer Feedbacks of Cure.Fit

    Cure.Fit has been largely successful in onboarding new customers and retaining their old ones, and has ended up being recommended by a large group of customers. Cure.Fit allows unlimited pauses in between the challenges that the company presents its users. This has contributed largely to the successful streak of customer retention that the company boasts of!

    With its successful branding, quality products and services, and innovative motivational ventures it has been seen that 90% of their cult users recommend the classes to others. Furthermore, it has also been seen that 60% of the total users renew their subscriptions.

    Conclusion

    Mobile apps drive the world today and people really rely on them for everyday work. Apps like Cure.Fit try a lot harder to interact with people and completely change their lifestyle in these tough periods of social separation. Cure.Fit has used its marketing strategy in a way that the their consumers respond.

    FAQs

    Who owns Cure.Fit?

    Mukesh Bansal and Ankit Nagori are the founders of Cure.fit.

    When was Cure.Fit founded?

    Cure.fit was founded and launched in 2016.

    Who are the target audience of Cure.Fit?

    The target audience of Cure.fit are people from the urban population who are between 20 years to 40 years of age.

    Are Eat.Fit and Cure.Fit the same?

    No. Eat.fit was previously a subsidiary of Cure.fit, but was declared an independent entity in October 2020.

  • Top Startup Acquisition in India of 2021

    2021 has been a rollercoaster for all of us, but it has been a watershed moment for the Indian startup ecosystem. Since January 2021, 119 merger and acquisition agreements have been completed, compared to 86 for the entire year of 2020. In 2020, this amounted to $1.3 billion in Mergers and Acquisitions; by 2021, the sum had risen to $3.8 billion. These are simply the agreements that have been made public; the bulk of them have not been made public, and their worth might be far more significant. And, given that we’re a month away from the end of the year, there’s undoubtedly more to come. Here are some of the top startup acquisitions to know about.

    Top startup acquisitions in India in 2021

    Top startup acquisitions in India in 2021

    FAQs

    Top Startup mergers and acquisitions

    Top startup acquisitions in India in 2021

    Here are listed some of the biggest startup acquisitions of 2021.

    Acquisitions by Unacademy

    Top Startup Acquisition – Unacademy Acquisition

    Unacademy is an EdTech firm located in Bengaluru with a network of over 18,000 educators. It provides Live Classes, both free and subscription-based, for various professional and educational admission examinations. Unacademy has been on a buying frenzy recently.

    Unacademy has acquired nine companies since 2020, here are some of the top ones:

    Kreatryx

    Kreatryx, a platform founded in 2014 that provides videos, test series, and a postal tracking tool for GATE, CIL, SSC and ESE examinations, was acquired through a cash and stock deal in March 2020. Kreatryx continues to be run by its founder, Ankit Goyal. Unacademy gained a competitive advantage in the GATE and ESE exam prep markets due to the acquisition.

    CodeChef

    CodeChef, a platform for computer programming, algorithms, and programming competitions, was founded in 2009, was acquired by Unacedemy in June 2020. The acquisition is expected to aid the Facebook-backed company’s development of a coding skills segment for students.

    PrepLadder

    Unacademy paid $50 million for the acquisition of PrepLadder, a platform founded in 2015 which prepares students for postgraduate medical entrance exams. Unacademy’s prominence in the medical entrance examination categories was bolstered as a result of this move.

    Mastree

    Mastree, founded in 2019, is a K12 learning platform, which mainly focuses on core curricular subjects. It was acquired by Unacedmy for $5 million in July 2020. This acquisition bolstered the company’s position in the K12 education market. After a year of ownership, unacedamy shut down Mastree in September 2021. It also launched ‘Graphy’ in the same line. Users may utilise photos, videos, quizzes, and audio to study books and unique material.

    Coursavy

    Unacademy acquired Coursavy in September 2020 to improve its position in the Union Public Service Commission (UPSC) examinations category. Coursavy, founded in 2018, is a platform that offers live lectures, online courses and provides students with handwritten study notes. and comprehensive quizzes.

    Scapic acquired by Flipkart

    Top Startup Acquisition
    Top Startup Acquisition

    Flipkart bought Augmented Reality (AR) company Scapic in November 2020, intending to make shopping on its platform more engaging. Flipkart did not reveal the financial terms of the acquisition. As part of the transaction, it absorbed the Scapic team.

    It’s a part of Flipkart’s plan to offer more immersive camera experiences, virtual shops, and new ways for brands to advertise on the site.

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    Spotmentor Technologies acquired by EY India

    Top Startup Acquisition
    Top Startup Acquisition

    EY is a leading provider of assurance, consultancy, strategy and transactions, and tax services worldwide. Spotmentor technologies, an end-to-end skilling platform that helps organisations discover skills necessary for the future of work, upskilling, and reskilling employees at scale, was acquired by EY India in November 2020 for an unknown price. It makes use of cutting-edge technology like artificial intelligence and machine learning to help organisations address crucial competence gaps.

    Rekrut India acquired by upGrad

    Top Startup Acquisition
    Top Startup Acquisition

    UpGrad is a Mumbai-based online higher education ed-tech firm that offers data analytics, product management, entrepreneurship, and digital marketing courses. It was named the official education partner for the Startup India learning initiative by the Indian government in September 2016. Rekrut India is a firm that provides recruitment and staffing solutions to help businesses grow their human resources. Rekrut India was acquired by upgrad in December 2020 for an unknown sum. It is the first time that an ed-tech or recruiting business has completed a 100 per cent acquisition.

    Rekrut India will continue to function independently following the acquisition.

    Directly acquired by ClickIndia

    Top Startup Acquisition
    Top Startup Acquisition

    Clickindia is a classified website that makes it simple to find, buy, sell, trade, and communicate with others who share the same interests. Directly. Live is a software-as-a-service (SaaS) company that enables people and businesses to plan meetings by integrating its platform into their systems and allowing them to hold video conversations with one another. In March 2021, Clickindia bought directly. Live for an undisclosed sum in an all-cash acquisition.

    Fleapo acquired by Stritmedia

    Top Startup Acquisition
    Top Startup Acquisition

    Stritmedia is a four-year-old Kolkata-based firm that specialises in advertising and news media houses and affiliate marketing.

    In December 2020, it paid an unknown sum for Fleapo Pvt Ltd, resulting in the establishment of a new brand called Sinofled Pvt Ltd. Fleapo works in the software and application development industry. Apart from the acquisition, Strirmedia aims to invest about $100,000 in expansion plans, staff building, and the brand’s services department.

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    Fitternity acquired by Cure.Fit

    Top Startup Acquisition
    Top Startup Acquisition

    Cure.Fit bought Fitternity, a Bengaluru-based fitness aggregation platform, in February 2021. It’s also one of the country’s largest fitness facility aggregators. Cure. Fit is a health and fitness firm that provides digital and offline experiences in exercise, nutrition, and mental health.

    Fitternity will continue to operate independently, allowing Cure.Fit to expand its Cult Pass offering. Cure.Fit has now acquired Fitternity for the sixth time. Cult was acquired in 2016, followed by Tribe and 1000 Yoga in 2017, Fitness First in 2018, and Onyx in 2021.

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    Kamatan acquired by Samunnati

    Top Startup Acquisition
    Top Startup Acquisition

    Samunnati Financial Intermediation & Services, based in Chennai, which provides financial solutions for the agricultural sector, announced on April 12th, 2021, that it had acquired farmer-centric Agri supply chain platform Kamatan Farm Tech, an agricultural-technology startup focusing on the farming logistics and supply chain segment. After agri-tech firms LivLush and Sabziwala, Kamatan was created.

    Elevar Equity, an impact venture capital firm, financed both and combined their firms in March 2020.

    According to a statement from Samunnati, the acquisition would enhance the company’s market connection outreach activities. Farmer Producer Organisations (FPOs), small merchants, and agro SMEs would interact with corporate customers through the new company.

    DailyJoy acquired by Lenskart

    Top Startup Acquisition
    Top Startup Acquisition

    In April 2021, Lenskart, a Delhi-based eyeglasses firm that joined the unicorn club last year, bought DailyJoy, a food and necessities delivery business in Tier 1/2 cities like Lucknow and Hyderabad, to strengthen its technological stack and technical capacity.

    The acquisition is only to bolster the Acquiree’s team strength and exploit its technological knowledge. To assist its expansion, Lenskart wants to make Hyderabad a centre for high-quality, consistent engineering.

    GamingMonk acquired by The Mobile Premier League

    Top Startup Acquisition
    Top Startup Acquisition

    MPL is an esports and skill gaming platform based out of Bengaluru. In April 2021, it acquired GamingMonk, a Delhi-based esports broadcasting platform that conducts esports competitions on various platforms, including mobile, console, and PC. The competitors include FIFA, Counter-Strike, and Call of Duty, and they are all streamed. MPL has absorbed the whole GamingMonk crew.

    FAQs

    What is startup acquisition?

    Startup acquisition is the process of buying a successful or evolving startup company that has gained grip in the market.

    What are the different types of acquisitions?

    There are 4 types of Acquisition:

    • Horizontal Acquisition
    • Vertical Acquisition
    • Conglomerate Acquisition
    • Congeneric Acquisition

  • List of Brands Endorsed By Hrithik Roshan

    One of the most common marketing strategies for big companies these days is to get a celebrity brand ambassador to influence consumers and raise awareness among the masses. Celebrity endorsements are popular in the current marketing world as they provide many advantages for both the company as it can reach the target audience and increase the brand equity.

    Hrithik Roshan is one of the most popular celebrity brand endorser in India. Hrithik Roshan is an Indian actor that predominantly works in the Hindi Film Industry. The actor has won many hearts by his acting, good looks and dancing skills and for that has won many awards especially in the Filmfares.

    Hrithik has consistently been listed in The Forbes India’s Celebrity 100 from 2012 and is one of the highest paid actors in India. The actor is known for his work in movies such as Kaho Naa Pyaar Hai, Kabhi Khushi Kabhi Gham, Koi Mil Gaya, Krrish, Jodhaa Akbar, Guzaarish, Zindagi Na Milegi Dobara, Agneepath, War, etc. Besides his acting career, Hrithik started his own fitness and lifestyle brand known as HRX in 2013.

    Hrithik has is a performer and has also appeared as a judge in the dance reality show called Just Dance in 2011. The actor is known to charge over Rs.1.5 to 2 Crores for per endorsements. The net worth of Hrithik Roshan is over $35.66 million, while his brand value was estimated to be $38.9 million in 2019.

    Some of the brands endorsed by Hrithik Roshan are HRX, Cure.Fit, Hero Honda, Free Fire, Rado, Zebronics, Paragon, Mountain Dew, He Deodorants, Coca-Cola, Arrow, Reliance, Simpolo Tiles, Donear, Nirma, Tata Tigor, John Players, Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.

    HRX
    Cure.fit
    Garera Free Fire
    Rado
    Zebronics
    Mountain Dew
    Paragon
    Arrow
    Oppo
    Nirma
    WhiteHat Jr
    Donear Industries Ltd
    Plasto Pipes and Tanks
    Flamingo Health
    John Players
    He Deodorants
    Frequently Asked Questions

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    Here is a list of Brands endorsed by Hrithik Roshan

    HRX

    HRX is India’s first celebrity based brand that focuses on sports and active lifestyle space. The company has its headquarters in Mumbai Maharashtra and was founded by Hrithik Roshan, Sid Shah, Afsar Zaidi, and Kamal Punwani in 2013. The company has recently become popular for its wide range of products in fitness, sports and training apparels, footwear and accessories.

    HRX became Myntra’s subsidiary in 2016. The company has also branched into the audio, sports equipment and small devices space with headphones, headsets, wireless neckbands, earbuds and portable speakers which are now available on Flipkart.

    The brand was created by Hrithik to help people achieve their fitness goals. Hrithik has also made many multimedia commercials for his brand, making the brand one of the largest homegrown active-wear brands that competes with select offerings from Nike, Adidas and Puma.

    Cure.fit

    Cure.fit is one of the most popular fitness and healthcare companies in India and has many group workout fitness centres in cities like Bengaluru, Hyderabad, Delhi and Gurugram. The company is headquartered in Bengaluru, Karnataka and was founded by Mukesh Bansal and Ankit Nagori in 2016.

    Cure.fit offers services physical and mental well being across four different flagship sectors which are cult.fit, eat.fit, mind.fit and care.fit. Cure.fit offers workout format such as Zumba, Yoga, Boxing, Strength & Conditioning, Sports Conditioning, HRX by Hrithik Roshan, Prowl by Tiger Shroff, Football and Running and also has DIY workout packs on their app and website.

    The company made Hrithik Roshan its brand ambassador for five years at the cost of Rs 100 crore. Which is why the the centers and the app of Cure.fit offer a Hrithik’s personal brand HRX’s specialized workout plan. The actor also made a fitness advertisements for the brand.

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    Garera Free Fire

    Garera Free Fire is one of the top battle royale games that is developed by 111 Dots studio and published by Garera. The online mobile game became the most downloaded mobile game globally in 2019 and gained popularity in Asian and Latin American countries.

    As of 2020, the game has over 80 million daily active users globally and has also grossed more than $1 billion worldwide. The game has recently made Hrithik Roshan its brand new character in Free Fire, as a part of the Be The Hero Campaign.

    The actor will be known as Jai in the game and is said to be the first-ever playable Indian character in the battle royale game. Commenting on partnership, the actor said that he was thrilled to be a part of the Free Fire universe and that his official avatar, Jai, was very cool. He also added that, he hopes that all the players enjoy this unique experience.

    Rado

    Rado is one of the oldest and a globally recognized brand that was founded in Lengnau, Switzerland in 1917. The company is known for its innovative design and its use of revolutionary new materials to create some of the world’s most beautiful and durable watches.

    Rado is a pioneer in watch making and making its philosophy “if we can imagine it, we can make it” come true even today. The company signed Hrithik Roshan as it brand ambassador for six years and has so far appeared in some television commercials.

    In an interview, Matthias Breschan, CEO of Rado, said that, “Hrithik is the perfect fit for us as brand ambassador not only because he is a young and dynamic celebrity actor who is willing to take risks but he is also very accessible.”

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    Zebronics

    Zebronics is a home based company that was started in 1997 and is known for revolutionizing technology for the masses. Zebronics has its retail presence in more than 50,000 and has over 1,200 people across 31 Offices and 111 plus care centers across India. The company made Hrithik Roshan its brand ambassador in 2017.

    The company manufactures a wide range of high quality and reliable products such as Soundbars, Home Theatres, Headphones, Earphones, TWS, Gaming Cabinets, Monitor, Keyboards, Mouse, Power Banks, Computer, Mobile & Laptop Accessories, Fitness Bands, Smart Watch, CCTV, Smart Home Automation, Oximeters, Power UPS with best price, brand warranty and after-sales support.

    Commenting on the association, Mr. Rajesh Doshi, The Director of Zebronics said that, “Hrithik Roshan is undoubtedly the indisputable choice for our brand, because he is a versatile actor with youthful enthusiasm and positive inspiration, that will bring new vigor and dynamism to the brand to further expand our customer reach”

    Mountain Dew

    Mountain Dew is carbonated soft drink that was manufactured by PepsiCo. The drink was invested in 1970 by Tennesee beverage bottlers Barney and Ally Hartman. The company was acquired by the then by the Pepsi-Cola company in 1964.

    Mountain Dew accounts to more than 80% of citrus soft drinks in America and competes with companies like Company’s Mello Yello and Surge, and Dr Pepper Snapple Group’s Sun Drop. As of 2017, Mountain Dew represented over 6.6% share of the carbonated soft drinks market in America.

    Hrithik Roshan has been the face of the brand for a few years and been featured in many ad commercial of the ‘Darr Ke Aage Jeet Hai’ campaign which involves the actor to perform perform grand and larger than life action stunts that showcases overcoming one’s fears to achieve great success.

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    Paragon

    Paragon is a popular footwear company that was founded by P.V. Abraham, K.U. Thomas  and K.U. Scaria 1975 in Kottayam, Kerala. The company currently has over 10,000 employees and over 20 brands under its umbrella.

    Paragon has 24 manufacturing plants with a total production capacity of 400,000 pairs of footwear per day and 470 distributors across India. The company has grown to become the No.1 footwear brand in India. The company made Hrithik Roshan its brand ambassador in 2018 because the company wanted to expand their presence among the young generation of India.

    Joseph Zachariah, the Director of sales and marketing of the company in an interview said that, “Hrithik was our obvious choice to endorse the brand, because his image is in perfect sync with our brand’s key attributes. The actor’s appeal as a style icon cuts across all age groups and spans entire India. We are very happy to have him as our brand ambassador.”

    Arrow

    Arrow is a menswear brand that currently belongs to Arvind Fashions Limited. The company was at one point been ranked as the most trusted brand in the apparel category by the TRA’s The Brand Trust Report, India Study in 2018. The company has a legacy of more than 167 years and has also been in the country for the last 25 years.

    Arrow is known to have over 250 exclusive brand stores and more than 500 shop in shop counters all across the country. Hrithik Roshan was made signed as the brand ambassador for Arrow in 2020. The actor was recently featured in the brand’s ‘On Top of the World’ campaign.

    Commenting on the association with the company, the actor said that, he consider style to be an extension of one’s personality and suiting up with Arrow, adds a touch of the brand ethos to my appearance. He also added that, the brand’s seasoned adaptability to fashion trends since 1851, and decades of consumer trust, making him proud to endorse Arrow.

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    Oppo

    Oppo is a popular Chinese consumer electronics company that has its headquarters in Dongguan, Guangdong. The company offers a wide range of products are smartphones, audio devices, power banks, blu ray players and other electronic products.

    Oppo was initially launched in 2004 and has so far expanded to over 40 countries selling phones at over 200,000 retail stores. Oppo sells its smartphones offline in over 20 markets around the world, and offers online sales to more than 50 countries. Oppo signed both Hrithik Roshan and Sonam Kapoor as the brand ambassadors for the South Asia region.

    Both the actors have been the face of the company since 2014 and have been featured together in the multimedia ad commercials for endorsing the Oppo smartphones. Sky Li, Vice President of Oppo said that, “Both the actors are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter.”

    Nirma

    Nirma is well known group of companies that has its headquarters in Ahmedabad, Gujarat. The company manufactures products such as from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and even injectables. Nirma has been one of the most trustable Indian brand for decades as it was started in 1969 by Karsanbhai Patel.

    So far the company has 25,000 employees, multiple manufacturing plants and a turnover of ₹20500 crore. Nirma’s network consists of more than 400 distributors and over 20 lakh retail outlets across the country.

    Hrithik Roshan was signed as the brand ambassador of Nirma in 2016 and has since then been featured in many of its ad commercials. One of the ads show Hrithik endorsing the Advance range of detergent with its new tagline “Sirf yaadon ko sambhaliye, daagon ko nahi”.

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    WhiteHat Jr

    WhiteHat Jr is a Indian ed-tech company and India’s first live online platform that teaches kids coding and math. The children also get to learn about topics such as structure, sequence, algorithmic thinking and even coming up with creative outcome such as animations and apps.

    The classes on this platform are taught through a live 1:1 session. WhiteHat Jr also helps in connecting top certified teachers to children. The latest ad campaign featuring Hrithik urges students to book their online coding class and sample the platform.

    Donear Industries Ltd

    Donear Industries Ltd is a pioneer in the textile industry as it has more than 4 decades of experience. The company has its headquarters in Mumbai, Maharashtra and offers a huge variety of fabrics for suiting and shirting across Poly Viscose, Cotton, Poly Wool and Terry Wool.

    It currently is available in more than 200 stores across the country and even export its fabric to over 30 countries. Donear fabrics has a network of 50 plus agents, over 300 wholesalers and more than a 50,000 retailers. Commenting on his association with the brand,

    Hrithik said that, he is extremely happy to be associated with the Donear Industries as it offers great quality and a wide range of menswear fabric. Given the strong brand image and the quality that the company is known for, I am sure that Donear will further enhance its position as the most preferred fashion brands for menswear in India.”

    Plasto Pipes and Tanks

    Plasto Pipes and Tanks is a leading manufacturer, a wholesaler and retailer. The company has a wide range of products such as Water Storage Tank, Pipe fittings, Agri Pipe, Tank Connector, Flush Tank, etc.

    The company was established in 1986 and since then is known for its tanks that have better flow properties, better longevity, more hygienic, easy to install and non-corrosion. Hrithik became the company’s brand ambassador and has even advertised the company by talking about the strength and reliability of their tanks in the TV commercial.

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    Flamingo Health

    Flamingo Health is flagship brand of a healthcare company known as Ascent Meditech. Ascent Meditech Limited is known to be aleading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products. Flamingo currently has more than 300 products that are sold in 47 countries globally.

    Some of its well-known products that offer pain management solutions are the heat belt, knee cap, lumbar sacro belt and anklet. The company made Hrithik the brand ambassador for the brand and the actor was also featured in a campaign delivering a thought provoking message.

    John Players

    John Players is men’s apparel brand that is owned by the conglomerate ITC. The company was launched in 2002, and is known for men’s shirts, trousers, cargos, T-shirts, denims, outerwear, suits and accessories. The range of clothes at john players is crafted in line with the fashion preferences of youth and the most contemporary fashion trends.

    The brand is also affordable for making the brand accessible to people at large and is available in over 1500 multi-brand outlets across India. Hrithik became its brand ambassador in 2005 and in an interview mentioned that the brand just what today’s generation looks for- vibrant colours, playful styling and very comfortable fits.

    He Deodorants

    He’ deodorant is a brand that makes Men’s products and owned by the FMCG major Emami. He’ deodorant is available in 14 different variants that are named Smart, Confident, Extrovert, Recharge, Ruler, Magician, Arctic, Lagoon, Intense, Force, Passion, Power, Yin & Yang and Angel & Demon.

    The wide range of deodorant offers a wide range of fragrances from the citrus, oriental, marine, fougere, woody and to even the musk families. The actor was made the company’s brand ambassador, the actor is also featured endorsing its deodorants with its tag line ‘Be Interesting’ in the ad commercials.

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    Frequently Asked Questions

    Who is Hrithik Roshan?

    Hrithik Roshan is an Indian actor that predominantly works in the Bollywood Film Industry.

    What is the brand value of Hrithik Roshan?

    The brand value of Hrithik Roshan was estimated to be $38.9 million in 2019.

    What are the main brands endorsed by Hrithik Roshan?

    The main brands endorsed by Hrithik Roshan are Nirma, Oppo, Arrow, Paragon, Mountain Dew, Zebronics, Rado, Garera Free Fire, Cure.Fit, HRX.

    What are the other brands endorsed by Hrithik Roshan?

    The other brands endorsed by Hrithik Roshan are Hero Honda, He Deodorants, Coca-Cola, Reliance, Simpolo Tiles, Donear, Tata Tigor, John Players, Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.

    How much does Hrithik Roshan charge for brand endorsement?

    Hrithik Roshan is known to charge over Rs.1.5 to 2 Crores for per endorsements.

    What is the net worth of Hrithik Roshan?

    The net worth of Hrithik Roshan is over $35.66 million in 2019.

    Conclusion

    The actor is known by many names such as sexiest man in Asia, the Greek God, etc as he is the heartthrob of Bollywood. The Bollywood star has a strong social media presence, with about 35.9 million followers on Instagram and 30.6 million followers on Twitter. This is why many brands have made the actor face of their company. The actor is also the co-founder of his own brand HRX and constantly endorsing his and other big and upcoming brands.