The world has now taken the form of a digital avatar. We are surrounded by technologies, artificial intelligence, digital currency, social media, you name it, and the world has it. To be honest, it is not the same world that it was 20 years ago; it has gone through a bewildering change.
Such is the effect that now currency has also turned digital. Many people are aware of blockchain technology. Yes, the one on that cryptocurrency uses. Blockchain technology has created a way where one can exchange their currency without a help of the government or a mediator.
Apart from cryptos, NFT is also dependent on blockchain technology. The market of NFT saw a sudden rise in the year 2021 and it still growing big. India also seems to be a part of this growth. Many Indian brands are launching their NFTs. In this article, we will talk about the Indian brands that have decided to step their foot in the industry and launch NFTs. Here are the top brands that are launching their NFT collection.
As the value goes up, heads start to swivel and sceptics begin to soften. Starting a new currency is easy, anyone can do it. The trick is getting people to accept it because it is their use that gives the “money” value. – Adam B. Levine
NFT, also known as Non-Fungible Tokens are a form of assets operating on blockchain that can be sold and traded. They have unique identification codes and metadata through which, they can be differentiated.
Unlike cryptocurrency, NFTs are unique and they don’t hold the same value as cryptos. Single crypto is equal with another, that’s not the case with NFTs. Each of the tokens is unique and has a different identity that cannot be transferred or exchanged like other assets.
The craze of NFT is increasing day by day, anything can be converted into NFTs like art, videos, song and others.
Why are Brands Launching NFTs?
Brands are focusing on the NFT industry now, and they are doing it rigorously to attain some of its benefits. Some of the reasons why brands are launching NFTs are:
Through NFTs, brand awareness will increase as it is willingly giving a unique experience to its customers. This also increases the loyalty of the customers towards the brand
With the help of NFTs, brands can also fulfil their social responsibilities and improve their reputation in front of the world by supporting charities with the income from NFT and helping struggling artists by asking them to create art and give them the exposure that they needed through the brand.
Once the brand enters into the NFT marketplace, it will get recognition which will lead to an increase of interest for the brand in the mind of the general public.
Top Indian Brands Launching NFT
T-Series
T-Series is an Indian music record label and film production company that was founded in the year 1983 by Gulshan Kumar. It focuses on producing Bollywood music and pop music. T-Series is India’s biggest music label as it holds 35% shares of the Indian Music Industry.
After conquering the music industry, T-Series is now set to enter the NFT market. T-Series has decided to collaborate with Hefty Entertainment; a subsidiary of Hungama Digital Media has decided to launch NFTs for their films.
Films like ‘Bhool Bhulaiyaa’, ‘Aashiqui 2’ and the upcoming movie ‘Radhe Shyam’ are on the list of NFT drops. T-Series is set to provide money can’t buy experience to their NFT buyers by this new step.
Hindustan Times
An Indian English- Language Daily newspaper, Hindustan Times founded in the year 1924 and is operating in the nation for 98 years. The company was founded by Sunder Singh Lyallpuri and it is one of the most circulated newspapers in the country.
Hindustan Times is getting to enter the Web 3.0 realm and is, therefore, has decided to launch NFTs. These NFTs will include their original historic creative that was published by the newspaper under their banner of HT Timeless Token.
HT Timeless Tokens
Some of India’s iconic moments have been witnessed by Hindustan Times and they have been captured in their historic creative sections. NFT is being launched by the brand, this way the customers can keep the historic moments with them by buying the NFTs, as they are being digitised. These tokens can be brought with the help of cryptocurrency and Fiat currency.
MG Motor India
The automobile manufacturer company is the Indian subsidiary of Chinese automobile manufacturer SAIC Motor and they are marketed under the British MG marque. MG Motor India was established in 2017 and started its journey in 2019 and now has over 1000 employees working for it.
MG Motor India has become the first carmaker in the country to launch its NFTs. It will launch 1111 units as its first collection. For any MG transaction, MG Motors will sell its NFTs through KoineArth’s NgageN platform and through this platform only they will introduce their first collection of NFT where customers can buy it.
Tech Mahindra
Tech Mahindra is an Indian Multinational IT company founded in the year 1986 by Anand Mahindra. It comes under India’s top 5 IT firms. The company has now decided to explore the NFT industry and will launch the NFT marketplace, their main aim is to give a platform to celebrities and creators to present their art and memorabilia in a digital form.
They are partnering with Mahindra & Mahindra and will be producing digital collectables which will then be sold on the NFT marketplace platform of Tech Mahindra.
Viacom18
Viacom18 is an Indian entertainment network; it was founded in the year 2007, it was a joint venture between Paramount Global and TV18. Various Indian channels are under Viacom18. Viacom 18 has decided to be a part of the NFT market.
Viacom18 has launched its NFT; it has gone with its first collection of 3013 tokens on 14th February 2022. One can find the tokens and can buy them from the marketplace created by Viacom18, Fullyfaltoonft.com.
One can find various ranges of digital collectables based on pop culture. The digital artworks will be inspired by popular Viacom18 shows like ‘Kaisi Yeh Yaariyaan’, ‘Bakra’ and others.
Many brands are using NFT as a part of their marketing strategy. Through this, the brands promise to provide its customers with a unique experience. It is a new way to engage with their customers and a new way to generate revenue. With the growing trend, it seems that NFT is here to stay and it’s only a matter of time before all big brands will start exploring this market.
FAQs
Are NFTs popular in India?
Yes, the NFTs craze has entered India and many people are interested in it. Many Bollywood celebrities are also launching their own NFTs which explains its success.
What is the best NFT marketplace?
OpenSea, Axie Marketplace, CryptoPunks, NBA Top Shot Marketplace, Rarible, and SuperRar are some of the best NFT marketplaces.
How can I buy NFT from India?
First, you need to visit an NFT marketplace, add ether tokens to your wallet and then you can purchase your desired NFTs.
Cryptocurrency and NFT have taken the world by a storm in just a few years, people have started taking them seriously and are investing in them. They are said to be the new future of currency, Bitcoin announced its existence in the year 2009 and since then, a number of cryptocurrencies have launched. Although the future of cryptocurrency is uncertain, young people are not shying away to show their interest in them.
At this age, there is hardly anyone who is not aware of NFTs and Cryptocurrency, they are becoming a medium of exchange and there are big companies who are accepting cryptocurrency as a form of payment.
With so many new rules, regulations and states of NFT and Crypto, the status of them has changed. For any kind of product or service, advertising is one of the most aspects; if not the most important factors for letting the world know that they exist.
Naturally, to make people more aware of cryptos and NFT and their features, advertisement is definitely going to be a strong need for marketing for all the business that is dealing with this industry.
Cryptos somehow are able to get recognized and are not banned entirely in the country, but the advertisement of these products needs to follow some guidelines. In this article, we will talk about the guidelines that companies have to follow while advertising cryptos and NFT related things in India. So let’s get started.
“A good advertisement is one which sells the product without drawing attention to itself.” –David Ogilvy
Guidelines for Crypto and NFT Related Advertising Released by ASCI
The Advertising Standards Council of India (ASCI) as per the Government of India set some rules while advertising for Crypto and NFT related products as they are extremely risky. So people must be aware of the risks that they are going to take while investing in them.
All these guidelines will be applicable to all the ads released on and after April 1, 2022, and not to forget ads that are not complying with the guidelines will not appear in front of the public after 15th April 2022.
ASCI Guidelines Tweet
Some of the guidelines related to Virtual Digital Assets (VDA) are:
One of the disclaimers is “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.” It must be placed in every advertisement in such a way that it cannot be missed by anyone watching the advertisement.
If the advertisement is in print, then the disclaimer must be placed in a space that has to be at least one-fifth of the space in the bottom, the font has to be big and clear enough, that it can be read properly.
In a video ad, the disclaimer should be placed at the end and it must remain on screen for five seconds and the voiceover should be at a normal pace.
If the ad is an audio one, then it should be spoken at a normal pace at the end.
In social media advertisements, the disclaimer must be present in the caption as well as in the pictures and video attachments.
Several words are forbidden to be used in the advertisement of Crypto and NFT related products and services. Worlds such as, ‘Custodian’, ‘Currency’, ‘Securities’ and ‘Depositories’
Whatever information the advertisement of the products will provide to the consumers must not contradict the guidelines given by the Government of the country.
The past performance of any products shall not be included in any biased form in the advertisements.
The name and contact of the advertisers of VDA products and services advertisement must be clear in the advertisement so that a consumer can contact them if the need arises.
Advertisements must avoid making any kind of promise that states that there will be an increase in profit related to those products.
Minors are not allowed to be in the advertisements dealing with the products and services.
Ads must not be presented in such a way that it will show the consumers that while investing in them, one does not have to think twice.
Advertisements must not show that if anyone invests in the products, it will solve their money or personality problems.
Comparison with others assets must be avoided.
Any kind of celebrity, who is going to be present in the advertisement and endorse the products or services, must be very careful. They should avoid making any claims that can lead to a misunderstanding that may confuse the consumers.
Cryptos and NFT related products status are quite uncertain in the country. All the guidelines by the ASCI are to protect the common people from facing any kind of uncertain future while investing in these products. By following these guidelines, the companies can advertise their products without any hindrance.
FAQs
Why were the guidelines released by ASCI?
As to protect the investors from investing and losing money after watching misleading ads, ASCI released a few guidelines that every advertiser has to follow.
Is investing in cryptos safe?
Crypto is a highly volatile currency, so it is quite risky but it can be profitable as well.
Can you run Facebook ads for crypto?
You can run ads on Facebook but you have to follow the guidelines and get approval from the company.
The rate of growth in the world right now is at probably the topmost pace. The fuel for this growth is simply the technology sector behind every organisation. Lines and walls between companies are getting more and more transparent. Every company and entity is becoming a technological entity. All these utilities of technology have induced certain dependence in the world. That utility is worthwhile too, too much of an extent.
Technology, in a nutshell, has made our surroundings more convenient than ever before. We see transactions are getting easier and easier. We see that the entertainment sector is at an all-time high, in terms of revenue generation and visibility. We see that technology has invaded our homes and hands, the utilities it provides are endless.
All the utilities that the technology provides, make it a lucrative port for every other activity. Paying someone has become easier, and in fact, the transactions have become easier. Digital cryptocurrency is the new buzzword around the world corridors.
Most people support this trend of bitcoin and other crypto asset classes. India recently announced the commencement of a digital currency. The digital rupee is a new term for every Indian and this is a move that no one has ever imagined. There is a lot of hype among people about this but most people don’t know what it will be like. In this article, we will discuss what is a digital currency and how will it be different from the UPI method or unified payments method.
A digital payment mechanism is a tunnel through which payments can travel digitally. For instance, UPI is a digital payments mechanism. A Unified Payment Interface is a method by which people can transfer funds digitally and directly from the bank to another bank account.
The sole purpose of the digital setup of payments is the ease and convenience which it provides. The craze of digital payments grew so much in a very small time that it shifted to more serious business.
A Small Brief About Digital Currency
When digital payments are so easy and convenient, then why not all shift to digital payment methods? Moreover, why not make a digital currency? Nowadays, crypto is a popular buzzword. Let us see what digital currency means and what crypto is.
The world of cryptocurrency and digital assets. A cryptocurrency or just crypto is a digital currency that is designed and formulated to act as a medium of exchange. The whole system is decentralised, in fact, decentralisation is the core concept on which the world of crypto is being built.
Transactions happen through computers and computer networks. All the computer networks are not controlled by anyone’s authority, this by definition is known as decentralisation. There is no bank intermediary, a government or anyone else to maintain or uphold it.
A digital currency, as the name suggests, is a sort of digital money or electronic money is a sort of currency. It is money like an asset class that is primarily stored in a digital source or a computer. It is also stored and transmitted over the internet. It involves a lot of other asset classes. Types of digital currency include a lot more than just some of the asset classes.
Digital currency includes all sorts of cryptocurrency, virtual currency and all the currency which is accepted by digital currency. Except for the cryptocurrency, other asset classes may be recorded in a database that is centralised. A centralised database here means the database which is upheld by some central authority or a government figure.
This currency can be used to buy goods and services that exist in the real world. It can also however be used to buy things online, like something in an online game. Apart from being digital, digital currencies exhibit all the traits of a traditional currency. It doesn’t just have a physical form.
The fact that they are not physical in nature implies that they can be held by anyone with a computer device. This feature of digital money removes the cost of circulating physical money in the market. Transactions can happen seamlessly over the internet without any issues of lower denomination of notes.
A digital currency is usually not issued by a government body and thus, these are not considered as legal tender in many countries except El Salvador. Digital currency can be owned by anyone, even outside the borders of a country. These features also make the government not accept it as a legal tender.
Depending on the situation and characteristics of the digital currency, it can be centralised and decentralised. Centralised means some organisation that is operated under the rules of a central body. Decentralised is an organisation that has no central body and no one person or entity can control it wholly. Centralised institutes include banks and the stock market. Cryptocurrency like Bitcoin is decentralised.
This is the new word that, after its inception, became a buzzword of the month. Nirmala Sitaraman made the announcement mentioning the word digital rupee in her speech. She introduced that the government will soon unveil a digital rupee that will have all the support from the RBI or Reserve Bank of India.
Among all the crypto hype, this digital rupee will be a welcoming move by the Government of India to the world. It is said to be launched in the next financial year. It will be a central bank currency in the digital format.
Another word for it can be, CBDC, which is a central bank digital currency. This currency will be valid in India and will be accepted and transacted in the whole of the country. Let us see what more we heard about this new head of currency.
Digital rupee to be issued using blockchain and other technologies; to be issued by RBI starting 2022-23. This will give a big boost to the economy: FM Nirmala Sitharaman#Budget2022pic.twitter.com/tUdj2DoZCR
Indians were surprised at the time when our finance minister made an uncommon statement. This proposal of a digital rupee had many people in surprise.
Vipin Kumar, CEO TechnoloaderPvt. Ltd said launching a digital rupee using blockchain will not be an arduous task for the government.
“People in India are already amicable with the concept of digital transactions or payments in the form of UPI ID and barcode. Presently a great many people are doing digital transactions in their way of living. If the government is planning to launch a digital rupee using blockchain; accepting it also will not be an arduous task. Government has to refurbish technical aspects. Only mobile applications desire to update and UPI id entail replacement with Wallet address as blockchain works on wallets addresses,” said Vipin Kumar.
There were immediate questions about how the digital rupee would operate. What will be its use cases and how we will be able to transact in digital rupee. How different it will be from the UPI payments that we make on a daily basis.
Digital money, built from blockchain technology will be transferred from one digital wallet to another like other cryptos assets. “One will have to punch in the wallet address of the recipient to transfer the money. It would be as good as today’s UPI transactions where the value of money is transferred from one’s wallet or bank account to another,” Kunal Jagdale, Founder, BitsAir Exchange
“As the usage of the Digital Rupee increases, it could also benefit things like cross-border remittances, an environment could be created for interoperability whereby faster real-time remittance occurs,” said Kunal Jagdale.
The Digital rupee which the government will unveil in the next financial year will be seamless and real-time. The transactions will be made through a digital currency tunnel.
Transactions will be real-time and every Indian can send their money to another person, even overseas and across borders. There will be no need for any central authority. This means that the transactions will happen at an instant and will be needing no intermediary in between transacting bodies.
Even though digital currency will not be available in the physical form, it will be acceptable. Digital currency will be as acceptable as cash and will be a legal tender in any sort of transaction. Payments made through CBDCs (Central Bank Digital Currency) will also reduce settlement risks and the demand for interbank settlements.
Finance minister Nirmala Sitaraman has also mentioned that the country will launch a digital version of the rupee as early as this year. It will be usable from the next financial year itself.
Apart from the announcement of a digital currency, the finance minister in her budget speech also mentioned that any trading gains or transfer gains of cryptos will be taxed. This means every gain from any crypto transaction or NFT (Non-fungible tokens) sales proceeds will be taxed 30 percent. All these gains will fall into the top class tax bracket in India.
The primary two motives behind launching a digital currency are simple. First, the digital currency will give a jump to the digital economy. Secondly, the digital currency will be cheaper for the government than producing physical currency notes. This way the government is trying to kill two birds with one stone.
Ms Sitharaman also said the magnitude and frequency of digital asset transactions “have made it imperative to provide for a specific tax regime”, where profits from transactions are taxed. Taxes of this sort will also be levied on any transaction of digital assets, which means that they will also be levied when someone gifts this asset to another. In this case, the receiver will be the liable person.
In 2016, Prime Minister Narendra Modi withdrew the currency notes of 500 and 1000 rupee from the financial system. Within very short notice, notes of this denomination got terminated as a legal tender and the economy was pushed to a digital world.
The Indian payments landscape changed forever, after demonetisation. Companies like Paytm, which works in the digital payments sector got an immense boost from this government direction. On the other hand, India’s neighbour China was also involved in some digital currency work. The United Kingdom also saw some potential at the time in digital currency.
Sumit Gupta, co-founder and chief executive of India-based cryptocurrency exchange CoinDCX, told the BBC that the initiative “has given legitimacy to virtual digital assets”. Sumit thinks that taxing digital assets would be good for the market but believes the rate is too high.
“A tax rate of 30% is on par with that imposed on gains from speculative activities like the lottery, gambling and other gaming activities. That proposed 30% might act as a dampener for greater adoption,” he said.
Among all the hype of a new digital currency, the ongoing digital crypto is seen as a new digital asset. The new digital currency will be a new thing by the RBI. However, with all the technological shields that we stand with today, the digital rupee has high hopes from citizens.
According to the Reserve Bank of India and the finance minister, the currency will be seamlessly transferred and will be easy for the government to take charge and control. This is a win-win for everyone. More details about the platform and transactions will be officially out soon from the RBI. However, with the announcement of a digital currency, cryptocurrency is seen as an accepted currency.
With all the speculations from the public and the unclearness of the new digital currency, many people are connecting the digital currency with that of UPI. Unified payments interface is a very famous transacting mechanism in India. It is, however, said to differ from the digital currency or the digital rupee which the government is planning to push into Indian markets. Before we get to the differences it is good to know some basic information about the UPI and how the unified payment interface works.
There is little possibility that you haven’t heard of UPI in today’s world. It is almost everywhere in every marketplace. It is easy, convenient, seamless and real-time. As the name suggests, a unified payment interface is a payment pathway in which a person can transact money via digital means. People can add multiple bank accounts to their UPI apps which are available in the market today and can start transacting. It is a real-time payment system for money transfers and the settlement is done in both the receiver’s and the sender’s bank account.
The UPI is developed by the National Payments Corporation of India or NPCI. This digital payment mechanism is regulated by the Reserve Bank of India. UPI can be used every day of the week and every month of the year, it is universal in nature.
All it needs is a bank account and an internet connection. However it is noted that there is no digital currency involved, it is simple to transfer bank funds from one person to the other. A UPI transaction can be initiated and accepted both by a person, any individual and also any business out there in the country.
The Unified Payments system is secure by all means and uses some of the same pathways as digital currency transactions. The unified payments system has a data log of VPA ids, which is a unique ID that is given to every individual who is getting into the UPI transactions.
This VPA ID or the Virtual Payment Address is the address where the payment has to be made. It is simply the bank account that is linked with the Virtual Payment ID to which or from which the payment is initiated. It can be made by a bank name or the person can choose one himself or herself as opposed to in digital currency transactions.
Most of the time, the email address or the mobile number of the person is made their VPA address. VPA is something that directs the payment/transaction path. Transfers can be inter-bank and they can also be intra-bank. A mobile number also works seamlessly in the UPI payment system, if it is attached/linked with the bank account of the sender or receiver.
Most UPI apps have no holding capacity. They are not wallets, except a few like Paytm. Most UPI apps like Google Pay does not offer wallet services. Companies like Paytm do that. It is however to be noted that UPI does not hold any money in between. Wallet services are the sole services of the payment pathways companies like Paytm.
UPI works simply by settling payments from one bank and the other. It works on request by the transferee and then works towards settling the money settlement among participating banks of persons involved. A sender can initiate a transfer using a two-step secure process: you have to login to a UPI app – then you have to type the VPA id or scan a QR code – then you can send money by entering your UPI Pin that is personal to you.
The payment hits instantly and in real-time. This means, by the time you get the notification of money sent, another person will get the notification of money received.
After a brief discussion, it is time to see how both the payments are different. The digital currency which the government will release next year and the Unified payments interface that we use even today. What are the most noticeable differences and what are the most significant upgrades over the UPI payments mechanism? Let us see the key differences between the digital rupee and the UPI payments.
How Digital Rupee Will Be Different From UPI Transactions?
UPI is our day to day useful item. We use it even multiple times a day. It is handy, easy and convenient. It works seamlessly everywhere and has almost negligible issues. But how it is different from the digital rupee that the finance minister just announced in India. This is a valid question. Let us see what will be the key differences between a digital rupee and the UPI apps and payment mechanisms
The first difference is that the Digital rupee will be a standalone payment mode. As opposed to the UPI which is a payment processing tunnel. If we use UPI methods, they all don’t act like the underlying asset in transactions, instead, they are the ones who will be processing the money in your bank account. In this case, your money in the bank is the underlying asset that will enter the transaction. In the case of a digital rupee, it will itself be the underlying asset that will enter the transaction.
“The payment rails like UPI, IMPS etc use the underlying currency/cash to transfer the funds. In other cases, it is expected that payment rails will work together with the digital rupee to ensure a seamless payment transaction,” said Mihir Gandhi, Partner & Payments Transformation Leader, PwC India.
Any payment that is made through the Unified payment interface, will be equivalent to the transfer of currency notes. As there are banks, the government and all the proper authorities at work, who allows the transaction. This means that every amount which is transacted by the UPI method is backed and supported by a physical currency transaction. Which makes the process of transaction impossible to jump through. In the case of the digital rupee, this will be even more efficient and effective.
“The digital rupee will be legal tender in and of itself and need not necessarily be backed up by physical currency,” said Sumit Gwalani, Co-Founder, Neobank Fi.
Another difference is the fact that UPI transactions are involved between participating banks and they have their own UPI handlers. In the case of the digital rupee, the digital currency will be equal to the physical currency. It will be operated by the Reserve Bank Of India and no commercial bank will enter the process.
They will be informed but the central figure of RBI will always recognise the transactions happening in the digital rupee. This will add more accountability to any sort of transaction.
The digital rupee is no different from your normal rupee; it can be used to do normal transactions like NEFT, UPI. The digital rupee will be operated by RBI and not by bank intermediaries in the case of UPI where each bank has a different UPI handler, said Manoj Dalmia, Founder and Director, Proassets Exchange
The digital rupee will eliminate settlements in commercial banks. It will be directed directly by the Reserve Bank India and thus, will be instant and seamless. Record keeping will also become easier.
UPI payments currently rely on the settlement of the transacting banks with the RBI, Digital Ruppe will be transacting directly from RBI, hence it will be settled instantly, said Vinshu Gupta, Founder and Director, Nonceblox Blockchain Studio.
It is evident from the above discussion that the digital rupee is definitely an upgrade over the Unified payments interface. It will add more accountability to the system of transactions. It will be more seamless and as real-time as possible.
These transactions will also be introduced in the market without incurring a lot of costs, as the digital rupee will be made at less cost than physical notes. These are the most noticeable benefits and there will be more benefits when it comes to the market. The government is welcoming the digital change of currency as it is more efficient.
UPI payments have been the most convenient money transacting mechanism that we have seen today. As the world becomes more and more tech-savvy, people are rethinking ideas of money and transactions. Which has led to the development of digital transactions and even currency that has no physical nature of existence. We now live in a world of numbers.
In the seven budget, the Indian Finance minister announced that the government will be launching a digital rupee. Many people are considering this as a welcoming move toward the cryptocurrency hype in the rest of the world. Others are just wondering if it will be a good decision.
It can be seen from the above discussions that the digital rupee is definitely an upgrade over the Unified payments interface payment tunnel. As transactions will be recorded and regulated by the Reserve Bank of India, It will add more accountability to transacting parties. The digital rupee will be more seamless and as real-time as UPI.
These transactions will also be introduced in the market without incurring a lot of new costs. The digital rupee will be circulated in public at a lesser cost than is needed to circulate physical notes. It is a move that simply implies that the government wants better governance over the money transactions happening in the country. It is imperative, as we are a really populous country and the digital rupee can be the perfect money.
FAQ
Which is the first digital currency?
Bitcoin is one of the first and most popular digital currencies.
What is digital or virtual currency?
A digital currency is a digital representation of currency that is stored in an electronic form that can be mobile or computer. It can be centralized or decentralized.
Is Bitcoin legal in India?
There are no regulations on crypto nor the Bitcoin is banned in India.
This article is contributed by multiple Startup founders from different fields.
Indian startup ecosystem proved to be massive in the year 2021. With a fine number of unicorns, startups from different industries, be it tech, healthcare, food, fintech or others are making everyone’s head turn. Every industry is paving its way and is turning into something unimaginable. The year 2022, seems to be getting even more interesting and jaw-dropping.
In this article, entrepreneurs from various fields shared their views about the industries that they feel are going to be the hot topics in the startup ecosystem, this year. So, let’s take a look.
Rohit Sahni | CEO & Founder, WK Life
Rohit Sahni | CEO & Founder, WK Life
Looking at the current scenario of a possible third wave of Covid-19, I think the hottest topic of 2022 would be how to survive another slowdown in the industry. It could also be the change in the consumer behavior due to lockdown, as we did see a change in the consumer behavior after the previous lockdown. Other than this digital prominence would also be one of the hot topics, owing to the Covid-19 scenario.
Abhinav Mital | Founder, The WorldGrad
Abhinav Mital | Founder, The WorldGrad
2022 is likely to see a continuation of the trends from last year and the massive adoption of technology in all aspects of our lives. Startups will continue to compete with each other to better service levels and go one up on each other whether it is grocery delivery or financial services. With plenty of capital flowing freely in the market, customers will continue to be spoilt for choices. It is expected to see startups in the hi-tech space emerge, leveraging the use of AR or VR to enhance quality provision and introduce a new dimension for customers. Some of the sectors to watch out for will be fintech, ed-tech, health tech, and cleantech in both the direct-to-customer and business-to-business formats.
Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd
Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd
India is becoming the world’s fastest-growing start-up ecosystem. As we move into the new year, technological innovations in any and every vertical will continue to drive the startup ecosystem. Partnerships between start-ups and large international entities are essential for the advancement of technological advancements, as well as the long-term growth of enterprises of all kinds.
I believe the future of online gaming in India lies in the innovations and creativity leading to providing a personalized experience to gamers. Moreover, we foresee the employment and hiring landscape witnessing a sharp rise along with the players choosing their profession as gaming.
Apu Pavithran | CEO & Founder, Mitsogo
Apu Pavithran | CEO & Founder, Mitsogo
At the forefront, most startups would look to increase viable partnership opportunities with other organizations. India is one of the fastest-growing hotspots for unicorn start-ups, so there will definitely be a stronger collective of unicorn start-ups with better investment opportunities. The post-pandemic world opened up a lot of opportunities for the start-up community. Most of them are looking at effective remote work/hybrid work opportunities to help improve employee well-being. Remote/hybrid work is beneficial to start-ups because it is cost-effective, and it largely helps employees in terms of commute, work-life balance, and improved productivity. Many start-ups will look into implementing cost-effective methods for workplace optimisation. Emerging technologies like 5G, AI, ML, edge computing, metaverse, will definitely create more opportunities.
Himanshu Arya | CEO & Founder, Grapes
Himanshu Arya | CEO & Founder, Grapes
The last few years have been exceptional for the start-up ecosystem. There is a surfeit of talent in the Indian marketplace and the start-up sector will continue to thrive in 2022 as well. In this rapidly changing world, Innovation is the key to survival for start-ups. In my belief, the continued development around crypto-currency, Fintech, E-commerce, Metaverse, and Pharma will be in the consumer’s mind. We can see a lot of developments in these sectors in the near future.
Nishant Behl | CEO & Founder, Expand My Business
Nishant Behl | CEO & Founder, Expand My Business
It has been a phenomenal ride for the start-ups in India, especially the emerging tech companies who are witnessing before themselves a new era of possibilities unfold. By the end of 2021, India has already become a home to around 81 unicorn companies of the world, of which 44 emerged to the status in a single year. The startup landscape seems to open up bigger and better possibilities in 2022. Buzzwords like crypto and blockchain are already resonating with the masses. An interesting scenario would be crypto transactions kicking off in the country.
Another interesting thing to look out for is the several IPOs set to happen all through the year. While there is still much to understand how the Metaverse can be related to startups, this virtual reality is set to transform the way a lot of the MSMEs and the business sector work from hereon. Among all the buzz, yet another concern is to create sustainable and more resilient operation systems in companies. All this sets the positive tone for the startup companies and ecosystem which are destined to become the next leaders of the changing world.
Vatsal Agarwal | Founder, The Baklava Box
Vatsal Agarwal – Founder, The Baklava-Box
The pandemic has been a sour spot not just for existing start-ups but also for upcoming ones. The WHO has predicted that 2022 will be a withering of the pandemic and it should be a great time for start-ups to pop up. Radical innovations in startups should be encouraged and the government has been giving impetus for entrepreneurship. Even in our business, brands are changing their outlook towards delivery. Since covid, the focus has been more on a delivery-based model than a traditional sit and eat or take away. That will continue in 2022 as well.
Varun Vashisthaa | Founder, HairVeda
Varun Vashistha | Founder, HairVeda
I feel that Indian Startups will try to create their mark in the global marketplace. Non-region-specific startups will definitely expand to the international audience once they have already captured the Indian market. Brands like ours can be hugely benefited from the international market since there is a massive demand and acceptance for ayurvedic products in countries like the USA, Mexico, etc. We all will see huge investments by the investor community in startups that have arrived with a purpose. Sustainable financing is the trend that will dominate the investment ecosystem for a long time. Crypto and Blockchains by startups will be seen from this year onwards and it will create a deep impact on the ecosystem.
Shriyans Bhandari | CEO & Co-Founder, Greensole
Shriyans Bhandari | CEO & Co-Founder, Greensole
2022 is the year for start-ups. While the pandemic keeps disturbing us time and again, panic has reduced. I think we will get used to the pandemic. It was a challenge earlier but it will not be anymore. Startups will get more room to grow. A lot of startups will fail during this time but the start-ups that will manage to pull through will flourish. New startups exploring new niches will also come about.
Kunal Patil | CEO & Co-Founder, WorkIndia
Kunal Patil | CEO & Co-Founder, WorkIndia
Services being offered by purely tech and tech-enabled companies played an important role during the crucial period of Covid-19. We expect 2022 to be another great year for the Indian Startup Ecosystem. Expect to see more companies catering to the smaller businesses and middle-income households
Entrepreneurship, collaboration, and innovation will be the hot topics in this new year since these are the three key pillars making the entire Indian startup ecosystem the dynamic and vibrant space that it is today. The lessons that all businesses learned over the past two years will be a crucial factor as startups navigate through the new normal. However, we believe that 2022 shows a great promise of being an exciting year for all startups.
Akshay Puljal | CEO, Quikish
Akshay Puljal | CEO, Quikish
Well, the first and foremost thing every startup needs to be prepared for is the continuation of the pandemic. We need to consider this in everything we do. In the F&B industry, you see the demand for clean food rising every day, and more people are leaning towards cooking in their kitchens than ordering from outside. We are glad that Quikish has got it covered already. We believe that Clean food and bringing. Convenience to home cook meals is the aspect which Quikish delivers without compromising on quality and flavours.
Shilpa Rathi | Founder, I Am Love
Shilpa Rathi | Founder, I AM Love
Start-ups are about solving our everyday problems. Start-ups usually succeed when they are able to solve problems that have existed for a long time but people have learned to overlook them. You have been living with the problems and one day you just get up and decide not to live with them anymore. These problems should have solutions to make our lives easier. I think that should always be a hot topic in any startup ecosystem. Apart from that, trying to get adequate funding is always going to be a hot topic. The launch and having a strong customer base and always be a hot topic. Establishing your brand and being able to track the brand engagement and following will always be a hot topic.
Farooq Adam | Co-Founder, Fynd
Farooq Adam | Co-Founder, Fynd
The lessons learned in the post-pandemic world will be crucial to growing your startup in 2022.
SaaS Products will continue to grow
SaaS will retain its throne & the market will welcome more cloud solutions with open arms. The surge in cloud software will continue to rise in 2022. More and more companies are making use of cloud software to manage data, productivity, and much more.
Mass acceptance of Deep-Tech
In the past 2 years, we have observed a radical emergence of deep tech. There will be a keen focus on implementing virtual technologies at the grassroots level. Indian startups raised $36 billion in 2021 to cope with the growing demand for digitization. As the pandemic stretches on, the technology efforts will start to gain more widespread acceptance. 2022 will see more innovation and increased tech adoption as extended reality makes its presence felt.
Hybrid Workforce
The reality is that the pandemic has been around for more than 2 years now, going to the office full time seems less and less likely. Organizations have to be open to the idea of hybrid work, where employees visit the office for a few days in the week/month/quarter and continue to work from home on day to day basis. People have also started to expect this flexibility from employers and it is important to listen to the pulse of the organization rather than imposing regulation.
Rasesh Seth | Founder, Nextyn
Rasesh Seth | Founder, Nextyn
We’re seeing a variety of industries that are disrupting traditional ecosystems across the globe. The fintech industry has particularly been of keen interest not only to us, but also to several clients that have been using our services. I believe 2022 is going to continue to fuel its growth, with higher adoption rates and exceedingly high digital payment transactions.
Another term that has been of keen startup interest is Automation. It’s not an independent industry, but the rapid rate at which literally everything is being automated, is frightfully exciting. I don’t think people are considering its long-term impact on the existing workforce, but it is surely making life easier for the vast majority. Right from daily tasks, to cars, to delivery or food. I think 2022 is going to be a year where we see a lot of our daily personal and professional tasks get automated. It’s an interesting space to watch, as its evolving at a monstrously rapid pace.
Conclusion
This is the age of Startups, they are making their presence known in every field and this is just the beginning. From new industries to more viable options regarding businesses. The Startup ecosystem is going to experience something even bigger and better in 2022.
Gone are the days when only the English language can be used by social media users to communicate. Thanks to various social media apps and the development of technology, people are now able to use their regional language while handling social media. Communication is possible for everyone and they are able to use the language they prefer without any problem.
When it comes to India, with a population of over 1.3 Billion people, the country is known for its diversity. As per the constitution of India, it has 22 scheduled languages and in total it has 121 languages.
Time has changed and the people of India are avid users of the internet, especially social media and they can do this in their native languages. In this article, we will talk about the report that is being released by ShareChat and GroupM called ‘Bharat- The Neo India’ and how businesses can benefit from it.
“Our native language is like a second skin, so much a part of us we resist the idea that it is constantly changing, constantly being renewed.” -Casey Miller
Bharat – The Neo India is a report comprised of ShareChat and GroupM both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.
This report will help brands and businesses to understand online behaviour, the trends of internet consumption, and the way people use social media. People who are using Indic languages are called Bharat and people who prefer using the English language are referred to as India.
Why the Report is Important?
The report made after the thorough research is important because of the reasons below:
This will help the businesses to understand the behaviour of the people who uses the internet in their native language.
It will help the businesses to form a proper marketing strategy to grab the attention of Bharat and engage them in their business.
It will expose all the common misconceptions regarding the people who prefer the Indic languages while using the internet.
Bharat vs India: Which One is More Tech Savvy?
The report stated all the information of internet users of Bharat and India, their media behaviour, choice of content, lifestyle, interest, and others. Some of the findings from the report are stated below.
Bharat or the people who prefer Indic languages can be found throughout the country, in fact, 39% of them are from the metro cities and 53% are from the non-metro cities. The survey was conducted by YouGov on 3432 people from 17 Indian states who are active internet users who put their input into it.
Financial Activities
Bharat users are quite aware and in the same range as the Indian users in terms of completing any financial activities online. In fact, people who prefer Bharat are using online payment mode more than Indian users. 56% of Bharat users complete their monetary transactions through net banking and online debit card transactions.
Not only that, 49% of them use mobile wallets. Bharat users are quite aware of mutual funds, cryptocurrency, stocks, and other new-age investments and are naturally investing in them as well.
Social Media
When it comes to social media, Bharat users seem more occupied with it than Indian users. 29% of Bharat users post daily on social media, instead of 22% of Indian users. 39% Bharat uses Social media for consuming News as its primary source.
Streaming
The online video streaming platform is a prime source of entertainment nowadays. Streaming videos are more popular amongst Bharat users than watching TV. 50% of Bharat users love to watch free videos while 47% indulge in watching TV.
Food
In the case of ordering food online, 42% of Indian users indulge themselves in it compared to 24% Bharat users.
Voice Search
When it comes to using the technology of Voice search, 26% of Bharat users seem to use it compared to just 15% of Indian users.
Online Shopping
Online shopping by Bharat users has increased and in 2021, 46% of them purchased gadgets online. Apart from that, apparel, beauty products, skincare products, and any kind of booking related to travelling.
All these findings state, that the native language users are not far away from English language users and are maintaining their digital presence quite well. They are technologically aware and are using different platforms and are enjoy the digitalization of everything.
Some Other Facts of Bharat Users
Every one in five-person who uses social media in their preferred Indic language is investing in Cryptocurrency. 27% of Bharat users pay for using video streaming platform services and 37% of them use the internet for listening to music.
The article concludes that an internet user who prefers their native language is not at all far away from English language users. They have adapted themselves and some Bharat users are even more comfortable in using the digital facilities than the Indian users. They are educated and digitally aware.
As per the report, it seems Bharat is much more Tech-savvy than India. Businesses can now easily form their market strategy and can touch the market that they were not able to in the past.
FAQ
What is Bharat – The Neo India?
The Neo India is a report comprised of ShareChat and GroupM, both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.
How many languages are there in India?
India has 121 languages and 22 scheduled languages.
What is the difference between Bharat and India?
People who use Indic languages are called Bharat and people who prefer using the English language are referred to as India.
The cryptocurrencies such as Bitcoin and Dogecoin had been surging their value in recent years. The meme-based Dogecoin had reached its all-time high being part of the top 10 cryptocurrencies according to the market capitalization. Other than Bitcoin and Dogecoin there is a new cryptocurrency creating excitement in the crypto market called Shiba Inu Coin. Let’s look at what is Shiba Inu Coin, expert opinions and its price prediction.
There is not much information available about this cryptocurrency. The crypto is considered to have been made in order to provide competition to Dogecoin. The website of Shiba Inu Coin claims that it has an experiment in order to the decentralized voluntary building of community.
Shiba Inu Coin Website
The coin features a hunting dog from Japan, Shiba Inu which rose in popularity due to the Dogecoin as this is also considered to be another meme coin. The website shares the message that this token is their first and the users have the choice to hold billions or even trillions of them.
The nickname of the coin is Dogecoin killer and claims that everyone should own one from the open market.
According to the data received from CoinMarketCap, the Shiba Inu Coin had given a return of 120 % in the time period of 24 hours at one point in time. When compared to a 7 day time period the coin has provided a return of around 1970.57 %.
The meme-based cryptocurrency, Shiba Inu Coin which is positioned to be a rival coin of Dogecoin has a market capitalization of USD 15 billion whereas Dogecoin has a market capitalization of USD 22 billion as of 2021.
Expert Opinions about Shiba Inu Coin
Investorplace.com has recently conducted deep research into the Shiba Inu coin which conveyed that the predictions of the price of currency have been heating up due to the enormous gains of the cryptocurrency. However, it is seen that the investors are not yet rushing to invest their money into the new cryptocurrency.
Investorplace.com had done a dive into the number of predictions about the new coin where they found out WalletInvestor has suggested that Shiba Inu coin is not a good investment for the long term.
They also have an estimated prediction that the value of this cryptocurrency would see a downfall by the end of 2022 to somewhere in between USD 0.000029 to USD 0.000016. But DigitalCoinPrice has predicted that there would be an increase in the price of the cryptocurrency and would see a jump by the end of 2021 to USD 0.000044.
Gov Capital has predicted that Shiba Inu Coin would see a huge drop falling to USD 0.000006.
If you are not sure whether you should invest in this cryptocurrency, then take some steps before getting into the decision and investing your money into it. First of all, try to understand the fundamentals of cryptocurrency before you decide to trade with it.
Understand the project and go through various risk management techniques and adjust it according to your capacity to bear the risk of which one would vary from one individual to another.
The most important point which should be noted before investing your money into cryptocurrency is that you should be satisfied before investing, with your research and studies and never buy or invest your money into the coin because of someone else’s advice.
Shiba Inu Coin Price Prediction
Shiba Inu Coin Price Prediction
Shiba Inu coin is a highly volatile coin as it is a meme coin and to predict its price is difficult as it is linked to the hype. The meme coin is expected to grow from $0.000014 at the end of 2025 to $0.000028 in 2030. As of 2022, the Shiba Inu Coin price in rupees is ₹0.002318.
Shiba Inu Coin Price in INR
Will Shiba Inu Coin Reach $1?
The current price of Shiba Inu is 0.000031 and reaching the $1 mark may sound impossible but we should remember that this is a highly volatile coin, also the price of the coin is linked to the hype of the projects. But can it hit $1? probably not. If Shiba Inu reaches $1, the market cap of the coin would be $550 trillion which would be higher than every combined economy of the world and 650 times the market cap of Bitcoin. So, it is highly unlikely that Shiba Inu will reach $1 in 2025 or 2030.
Conclusion
There can be risks involved with these get-rich-quick coins, even though the percentage returns provided by the cryptocurrency in the past may look attractive, there are a lot of cases where such coins have lost their value and provided negative returns after a few months.
FAQ
What is the use of the Shiba Inu coin?
Shiba Inu tokens are powered by Ethereum. Fungible tokens like Shiba Inu are ERC-20 tokens.
How many Shiba coins are left?
As of 17 May 2021, a total of 394.796 trillion Shiba Tokens were in circulation, with a market cap of $6.52 billion USD.
Where can I buy the Shiba Inu coin?
You can currently buy Shiba Inu coins on platforms like Binance, Huobi Global, OKEx, Hotcoin Global, and MXC.COM.
Digital currency is the new reality at present. We are surrounded by different types of digital currency first came payment cards, and then came UPI, and now the thing that is always on-trend, Cryptocurrency. It wouldn’t be long before the big stacks of notes disappear.
Cryptocurrency has started to grasp the market as well as the mind of the youth. The investments in cryptocurrency are rising day by day. The cryptocurrency was first invented in 2008 by an anonymous individual or a group of people Satoshi Nakamoto. It is a type of digital currency that functions on blockchain technology; it is decentralized and cannot be controlled by any Government or mediator.
The exchange of cryptocurrency is possible through various trading sites. Amongst all those, there is CoinDCX, where you can do the said job. Now marketing of any kind of business is necessary for the brand to be visible in front of people. A proper marketing strategy has to be set up carefully for the sales and the survival of the business depends on it. In this article, we will talk about CoinDCX’s marketing strategy and how it is making everyone’s head turn towards them. So let’s get started.
“In cryptocurrency investment, long-term thinkers are less stressed.”
CoinDCX was founded in the year 2018 by Neeraj Khandelwal and Sumit Gupta, two graduates from IIT Bombay. The IIT graduates decided to invest in this company after they realize that Bitcoin is creating noise in the market. This is a company that works on providing cryptocurrency-related financial services and deals with cryptocurrency trading networks.
The company’s main motive is to provide a risk-free, fast, and reliable trading experience to all of its customers. Various types of cryptocurrencies can be exchanged here by traders and it is said to be the largest and safest cryptocurrency exchange platform.
Features of CoinDCX
The main features of CoinDCX that are helping the company to attract customers are:
It is extremely quick, simple, and easy where one can just start investing in it in just 10 minutes.
The safety that it provides to its customers while trading is another significant feature that makes it popular in the world of cryptocurrency exchange platforms. Whatever the investment is, the site ensures to make it safe.
The adding and withdrawing of the fund is not time taking and can be done quickly.
One of the most common mass media is television, through it one can reach a huge number of people, so advertisement here is pretty much a jackpot for any brand. CoinDCX with its shrewd strategy launched its advertisements on TV.
The ad consists of Bollywood actor Ayushmann Khuranna, who is ensuring how it is safe and easy to invest in cryptocurrency through the CoinDCX app and is asking the audience to install it as it is the future.
Social Media Advertisement
Facebook ads are quite common of CoinDCX, in their digital campaign titled #Bitcoinliyakya consists of a woman asking a man who is showing off all his properties, that if he has anyhow invested in Bitcoins, which is an asset that is on-trend right now.
This ad is somehow making people aware of cryptocurrency and how if you are not investing in them, you are going to miss out on a great opportunity. Not only on Facebook, but the campaign has also launched on all social media platforms.
Celebrity And Influencers Endorsement
Apart from Ayushmann Khuranna being its brand ambassador, CoinDCX has roped in various content creators like Ashish Chanchlani who asks people to download CoinDCX and start investing in it.
Apart from many other YouTubers that are promoting CoinDCX in their channels. Cricketers Surya Kumar Yadav and Prithvi Shaw promote CoinDCX as a safe way to begin investing in cryptocurrency. Celebrities like Nora Fatehi and Gauhar Khan have also taken a part in promoting CoinDCX.
When it comes to any kind of business, certain offers can make the audience entice. Just like that, it has offered ₹100 worth of Bitcoins to new users the user has to make at least one purchase in a whole month to earn the reward.
With new rules and regulations in the country regarding cryptocurrency plus with the fluctuating nature of it, the future is quite uncertain but trading platforms like CoinDCX with their brilliant marketing strategy are able to attract potential customers to use the trading platform. It assures safety which is one of the most important factors involving digital currency like cryptos. The most interesting part is that in just three years, the company has become the first crypto Unicorn in the country.
FAQ
What are the marketing strategies employed by CoinDCX?
CoinDCX uses television advertisements, social media marketing, and seo to market its brand.
How does CoinDCX make money?
CoinDCX makes money by getting deposit fees, withdrawal fees, and trading commissions from exchanging different types of cryptocurrencies.
Is CoinDCX safe in India?
CoinDCX is the largest and safest cryptocurrency exchange platform.
The world has evolved over time and technology has played a great role in that. Money isn’t just paper anymore, it has taken the form of digital currency as well. The word cryptocurrency is always on-trend now. People are realizing its characteristics slowly but steadily.
A few years ago, the concepts of cryptos were not that popular. The cryptocurrency was invented in 2008 by an unknown individual or group called Satoshi Nakamoto but started gaining momentum in recent years.
To be specific, Cryptocurrency is nothing but a form of digital currency that runs on blockchain technology which means it is decentralized in nature and cannot be controlled by any Government or any mediator.
Cryptocurrency can be exchanged through various trading sites and amongst all those sites, we have CoinDCX. In this article, we will talk about India’s first crypto unicorn, CoinDCX’s business model and how it makes money. So let’s get started.
“Cryptocurrency will change market structures, and maybe even the architecture of the Internet itself.” -Abigail Johnson
CoinDCX is a company that focuses on providing cryptocurrency-related financial services and is into cryptocurrency trading networks. It concentrates on giving the customers a quick, risk-free, effortless, and reliable trading experience. It is also considered the safest and largest cryptocurrency legal exchange platform where one can buy and sell various types of cryptocurrencies.
CoinDCX Website
The company has developed a trading platform where traders using CoinDCX have given the facility to trade various industry-first products by using exchange liquidity.
CoinDCX was founded by Neeraj Khandelwal and Sumit Gupta in the month of April 2018, both of the founders have graduated from IIT Bombay.
Neeraj Khandelwal and Sumit Gupta
When Bitcoin started gaining momentum in 2014, the founders realized that it would be great to take the support of blockchain technology to get started with financial inclusion.
Both of them strived hard to make this site the safest place for traders to buy and sell cryptocurrencies. As of over 188 people are working in CoinDCX as their employees.
Features of CoinDCX
CoinDCX is attracting the attention of crypto traders because of its several amazing features. Some of them are down below:
It is quite easy, simple, and fast. One can just start investing in just 10 minutes.
Another significant feature is that is CoinDCX is safe to use. Any kind of trading or investment is safe here on this site.
The adding and withdrawing of the fund can be done very quickly. It is not time taking.
Target Audience of CoinDCX
People who are interested to buy and sell their cryptocurrencies in huge amounts are mainly the target audience of CoinDCX. It is in a mission to entice the people from millennials and Generation Z. It is operated worldwide and is for all types of traders taking into consideration their trading history, risk tolerance, and the number of times they have traded.
CoinDCX provides a number of tokens for exchange to the traders. Some of the popular tokens are:
Bitcoin
Ethereum
Bitcoin Cash
Litecoin
Binance Coin
Chainlink
EOS
Tether
Cardano
Stellar Lumens
Ripple
Tron
Matic Network
Basic Attention Token
Business Model of CoinDCX
The development of the single point access by the CoinDCX helps in trading all kinds of cryptocurrencies that can be found in over 500 markets. Such is their trade machine engine is built that it is able to process 1 million transactions in just a second.
CoinDCX makes money like any other trading platform by charging a transaction fee during every exchange. Apart from that the company also makes money through the withdrawal sum, deposit fees, and the commission received from trading. INR is converted into cryptos by the trader and cryptos are converted into INR on DCXInsta.
How Does CoinDCX Make Money?
CoinDCX basically makes money from deposit fees, withdrawal fees, trading commission, and listing fees. Deposit fees are charged while exchanging currencies. Plus withdrawal fees and trading commission are derived from any normal transaction and exchange.
Revenue Of CoinDCX
CoinDCX’s current value is $1.1 billion and with people taking an interest in cryptocurrencies the amount will increase in the near future. Recently, it has been able to raise funds over $109 Million from five investors, thus leading it to add its name to the list of unicorns and it has also become the first crypto unicorn of India.
Current Scenario Of CoinDCX
With the sudden bump in the journey of cryptos, the company’s future is also in question. After the ban on cryptocurrency by the Chinese Government, the digital currency market faced a big loss.
CoinDCX at first during the early period of this year roped in Bollywood superstar, Amitabh Bachchan as their Brand Ambassador. Following some tension regarding the cryptocurrencies clarity in its legality, Bachchan withdrew his name as its ambassador.
CoinDCX Amitabh Bachchan
After that CoinDCX again announced Bollywood actor Ayushmann Khurrana as its new brand ambassador for their campaign ‘Future Yahi Hai’. This campaign was set to promote the safety of the platform for trading cryptocurrencies and acknowledge all the concerns related to cryptos.
In the last few weeks, there is a huge ruckus going on regarding the legality of cryptocurrencies in India, the decision regarding the future of Crypto would be taken on the 13th of December 2020 by the Prime Minister of India, Narendra Modi. The fate of CoinDCX and its other competitors will be decided in just a few days.
Cryptocurrency, even after its fluctuating nature was able to hold the attention of the people, naturally trading platforms like CoinDCX were quite a help for the traders that wanted to exchange cryptocurrencies safely. It tried its level best. Although the future of the company is unknown and depends on the Cryptocurrency bill of the country, one cannot deny the successful model and ways of the company that helped them in becoming the first Unicorn that too in the field of cryptos in just a span of three years.
FAQ
How much does CoinDCX charge per trade?
CoinDCX charges takers 0.04%, and makers 0.06%.
What is CoinDCX and how it works?
CoinDCX provides crypto-related finance services. It has a trading platform that traders can use to invest in crypto.
Who is the founder of CoinDCX?
CoinDCX was founded by Sumit Gupta & Neeraj Khandelwal on 7 April 2018.
Changpeng Zhao is the founder of the world’s largest crypto exchange Binance. He has turned out to be a true inspiration to many since the company’s inception in 2017. In a span of a few months, Zhao turned the company into the largest exchange platform for the crypto trade. Changpeng Zhao, popularly known as CZ, was valued as the 11th richest person in the world. Recent estimates revealed that his net worth is around $96 billion.
From selling his apartment to buy cryptocurrencies to turning out to be one of the richest people in the world, the life of CZ is something inspiring and exciting to learn about. Let us see where and how Changpeng Zhao’s journey started, his early living and his life as the CEO of Binance.
Changpeng Zhao is a Chinese-Canadian business person who was born in Jiangsu province of China on 10th September 1977. Both of his parents were teachers. Zhao’s father was working as a professor in a university and he was exiled after getting labeled as “pro-bourgeois intellect”. As a result, the family moved to Vancouver, Canada by the late 1980s. During his teenage years in Canada, Zaho started working part-time to support his family’s expenses. He used to work at McDonald’s and a few gas stations after his school.
Changpeng Zhao – Initial Career
Changpeng Zhao was a computer science graduate from McGill University, Montreal. After graduation, he started his career as an intern in Tokyo. He worked for a trader on Tokyo Stock Exchange, who asked Zhao to develop software for matching orders in the stock trade. After the initial experience, he joined the Bloomberg Tradebook LLC in 2001 and worked as the head of Futures Development sector for the next 4 years.
Later in 2005, Zhao co-founded a company called Fusion Systems. The company was involved in providing IT solutions and other business consultancy services. Changpeng Zhao remained as a partner in Fusion Systems until the end of 2013 and then entered the world of Crypto.
Changpeng Zhao – Professions in the Crypto World
Changpeng Zhao – Binance Founder
By 2013, Changpeng Zhao joined as the head of the development team in Blockchain. Blockchain.com is a company that provides various cryptocurrency-related services. It created a cryptocurrency wallet that has dealt with almost 28% of the bitcoin transactions between 2011 and 2020. Zhao worked in this company for developing software related to crypto wallets.
After working in Blockchain for about a year, Zhao resigned from the company and joined as the Chief Technical Officer in a company named OKCoin. OKCoin, like Binance, was a Crypto Exchange company and is considered to be one of the largest in the world. But Zhao felt that the company doesn’t suit his vision on crypto exchange and he decided to quit his position.
Coming out of OKCoin, CZ founded a company named Bijie Tech. This company provided crypto exchange services to people in Shanghai. It kept serving people for two years from 2015 to 2017, until one day, all the platforms and websites of Bijie tech went dead. There was no information given or clarified from the management regarding the disappearance of the company. But with the death of Bijie Tech emerged a mighty company named Binance.
Changpeng Zhao – Journey as Binance CEO
Binance Logo
Changpeng Zhao’s interest in cryptocurrencies started as early as 2014 while he was playing a poker game with his friend. During that time he got to know about Bitcoin and started investing in it. He even sold his house to buy Bitcoins. Such was his interest in the crypto market. Zhao added experience to his interest by working in various companies.
Bijie Tech slowly disappeared only to bloom as Binance. All the top management and resources of the former company structured Binance. Changpeng Zhao has remained the CEO of the company since its formation in 2017. This cryptocurrency exchange platform is the largest exchange in terms of trading. Binance made Zhao a billionaire within just 180 days of its operation. He has grown to be the 11th richest person in the world with his net worth estimated at $96 billion.
Zhao faced myriad challenges during these 5 years in Binance. China’s stringent policies on crypto forced him to shift the headquarters from the Chinese land to Caymen Islands. The United States Department of Justice has put Binance under investigation for money laundering offenses. Similarly, many other countries like Germany and UK have also raised legal actions or warnings against the company. In fact, in 2019, there was a huge theft of bitcoins from Binance whose value stood around $40 million. Zhao faced all these challenges explicitly including the bitcoin theft. He made sure that the company makes up for all the losses and never let his customers down.
Conclusion
The story of Changpeng Zhao is truly inspiring. Everything we think as impossible was made possible by him. Cryptocurrencies and their market are just getting popular and most people are less knowledgeable or still unaware about it. In such a situation CZ created his own pathway and set a benchmark for aspiring leaders. Zhao created a belief that it is possible to start a business and make it the world’s largest in 5 years. He showed that becoming one of the richest in the world would take just a couple of years. He also proved that despite any hardships from the superpower countries, it is possible to flourish a business in every part of the world. A lot to grasp from such a stimulating personality.
FAQs
Who is Changpeng Zhao?
Changpeng Zhao is the founder of the world’s largest crypto exchange Binance.
When and where was Chengpeng Zhao born?
Zhao was born on 10th September 1977 in Jiangsu province of China.
What is the work of Binance?
Binance is the cryptocurrency exchange platform that helps people trade cryptos for assets.
Which is the largest crypto exchange platform?
Binance is the largest crypto exchange platform in the world.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Binance.
The advent of cryptocurrencies spawned a slew of crypto exchanges to make trading and purchasing cryptos easier. Because cryptocurrencies are digital assets, investors have a variety of problems exchanging them on current networks. One of the key reasons for the creation of many exchanges is this.
A small number of bitcoin exchanges have suddenly grown into multibillion-dollar businesses. The rise in popularity of bitcoin has transformed previously small-time platforms into powerhouses that generate millions of dollars in income every day.
The staggering profits are a slap in the face to stock and currency trading companies that have chosen to stay out of the digital asset industry. They must watch while start-ups with just four years on the market brag about huge profits. What remains to be seen is, how long the euphoria will persist.
Know more about the company profile, startup story, founder, business model, etc., of Binance by reading this article further.
Binance is a cryptocurrency exchange platform that mixes finance and digital technologies. Binance is a company that provides blockchain and cryptocurrency infrastructure. The company allows users to trade digital currency pairings on the market while retaining security and liquidity, allowing them to transact safely and efficiently with anybody, at any time and from any location.
Trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and other crypto products and services are all part of its portfolio.
In its whole journey, to date, Binance has introduced two cryptocurrencies that it created: Binance Coin (launched June 2017) and Binance Smart Chain (launched September 2020). The Binance Smart Chain uses “Proof of Staked Authority,” which is a hybrid of proof of stake and proof of authority. 21 validators have been approved. Binance Coin was the third-largest cryptocurrency by market value in 2021. Binance users may use Binance Coin to pay fees on the exchange.
Binance is a FinTech firm that provides clients in over 180 countries with a variety of crypto-related goods. The Binance exchange, which allows both retail and institutional investors to purchase, sell, and trade bitcoin, is the company’s main product. On the site, you may trade over 500 different currencies.
Binance is also distinguished from other exchanges by the large number of trading choices it provides. Stop limit or market orders, leverage trading, and peer-to-peer trading are some examples. Users can also contribute their current crypto assets to one of Binance’s organizations. The platform does not take a cut, and all revenues are donated to the user’s preferred charity.
Binance – Latest News
9th January 2022 – While probing a multi-million dollar scandal connected to fraudulent online investing mobile apps, Pakistan’s Federal Investigation Agency issued a warning to a major cryptocurrency exchange, Binance,
“An order of attendance has been issued to Hamza Khan, the general manager/growth analyst at Binance Pakistan, to explain his position on the company’s linkage to “fraudulent online investment mobile applications,” an FIA Cyber Wing (Sindh) press release said.
The inquiry was launched to investigate a series of online investment scams taking place in Pakistan under the pretext of Ponzi schemes, in which naive investors are promised large returns on their money if they bring in additional clients, according to the agency.
“A relevant questionnaire has also been sent to [the] Binance Headquarters [in] the Cayman Islands and Binance US to explain the same,” it said.
According to the company, Binance is the “biggest unregulated virtual currency exchange” in the world, with Pakistanis spending millions of dollars. The agency received multiple complaints from citizens around the country on December 20 last year, alleging that they had lost billions of rupees while using specific mobile applications.
According to the FIA, these apps convinced consumers to sign up for Binance Crypto Exchange (Binance Holdings Limited) and then move money from their Binance Wallet to the app’s account. At the same time, all members of the group were joined to Telegram groups where the anonymous owner of the program and moderators of the Telegram groups provided professional betting indications on the rise and fall of Bitcoin.
Once a substantial capital foundation had been formed, these applications failed, depriving users of millions of dollars through the “referral bonus mechanism.” According to the FIA’s preliminary results, each app had an average of 5,000 subscribers, with the HFC app boasting the highest client base of 30,000.
The agency has contacted Telegram to request information on the location of the administrators of fake applications.
“Legal letters are also being sent to social media influencers pushing these applications to clarify their point of contact with the apps,” according to the press release.
Binance – Industry
A cryptocurrency exchange, also known as digital currency exchange (DCE), is a company that lets consumers swap cryptocurrencies or digital currencies for other assets like fiat money or other digital currencies. Credit card payments, wire transfers, and other modes of payment may be accepted through exchanges in exchange for digital currencies or cryptocurrencies.
A cryptocurrency exchange may either be a market maker that charges a transaction commission based on the bid-ask spreads or a matching platform that simply collects costs.
COVID-19 has had an unprecedented and astounding worldwide impact, with cryptocurrencies experiencing a positive demand shock across all areas as a result of the epidemic. According to the research, the worldwide market will rise by 10% in 2020, compared to a 5% year-on-year increase from 2017 to 2019.
During the period 2021-2028, the market is expected to increase at a CAGR of 11.1 percent, from USD 910.3 million in 2021 to USD 1,902.5 million in 2028. This market’s demand and growth are responsible for the continuous increase in CAGR, which will revert to pre-pandemic levels after the pandemic is ended.
Binance – Name, Logo, and Tagline
The designers intended to use two squares in the company logo to reflect the bids and requests on the exchange while also repeating the “binary” term in the logo (Binance = Binary Finance).
Binance Logo
The term “Binance” comes from the words “bitcoin” and “financial.”
Binance’s company tagline says, “Revolutionary Trading With Half the Fees & Your Dividends Paid.”
Binance – Founders
Changpeng Zhao founded Binance crypto-exchange in 2017.
Founder of Binance – Changpeng Zhao
Chanpeng Zhao
Changpeng Zhao is a Chinese-Canadian business executive who goes by the moniker “CZ.” Zhao is the founder and CEO of Binance, which, as of April 2018, was the world’s largest cryptocurrency exchange by trading volume. Zhao was a part of the Blockchain.info development team and also served as the chief technical officer of OKCoin.
Zhao founded Binance, a cryptocurrency exchange, in 2017, after leaving OKCoin. After obtaining $15 million in an initial coin offering, the firm was launched in July 2017.
As of April 2018, Zhao had grown Binance into the world’s largest cryptocurrency exchange by trading volume in less than eight months. He was ranked third on Forbes Magazine’s list of “The Richest People in Cryptocurrency” in February 2018. His net worth is expected to be $96 billion in 2022.
Forbes Richest People in Cryptocurrency
Binance – Startup Story
Zhao’s life would be forever changed by a single night in August of 2013. He was playing poker in Shanghai with two of his pals, Bobby Lee, the creator of the BTCC Bitcoin exchange, and Ron Cao, a partner at Lightspeed Ventures at the time. Cao continued saying something that sounded like “Bit Coin,” but pronounced it as two syllables. It was Zhao’s first time hearing about it.
He overheard Cao suggesting that he should launch a startup on Bit Coin or blockchain. Then Lee suggested that he should invest 10% of his net worth in it. If it reaches zero, he would lose 10% of his investment. There was a good probability that it would go 10X and he would double his money.
His pals weren’t kidding when they said the same. Zhao was enthralled. He eventually raised him: a few months later, he sold his house for $1 million and placed everything on Bitcoin. BTC was trading for $600 per coin at the time. Despite Bitcoin’s price plunging as low as $200 at times, Zhao told Decrypt he hasn’t touched it. The value of the savings account has risen to $17 million.
The man has never shied away from taking chances since then. Changpeng Zhao, a developer who had previously designed high-frequency trading software, launched Binance. Binance was founded in China but moved its headquarters out of the country after the Chinese government tightened its grip on cryptocurrencies.
Fusion Solutions, founded by CEO Changpeng Zhao in Shanghai in 2005, specializes in high-frequency trading systems for stockbrokers. In 2013, he became the third member of the team at Blockchain.info, a bitcoin wallet. He also spent less than a year as the CTO of OKCoin, a platform for spot trading between fiat and digital assets.
With a market value of $1.3 billion in January 2018, Binance was the largest cryptocurrency exchange, a record it maintained until April 2021, despite competition from Coinbase and others.
Binance has introduced two cryptocurrencies that it built itself throughout its history: Binance Coin (BNB) in June 2017 and Binance Smart Chain (BSC) in September 2020.
Binance’s vision statement says, “Our vision is to increase the freedom of money globally. We believe that by spreading this freedom, we can significantly improve lives around the world”
Binance’s mission statement says, “Our mission is to be the infrastructure services provider for the blockchain ecosystem.”
Binance – Employees
Changpeng Zhao – CEO & Founder
Teck Chia – Partner
Yi He – Co-founder and CMO
Jarred Winn – Senior Vice President
Gleb Kostarev – CIS and Eastern Europe, Russia
David An – Director BD | NFT
Mai Lu – Vice President of Asia Pacific
Binance – Business Model, and Revenue Model
Trading fees, interest on loans, fees from its broker program, spreads, cloud products, interchange fees, mining services, and investment earnings are all sources of revenue for Binance. The site used to make money by charging listing fees when new cryptocurrencies were launched.
Binance is also distinguished from other exchanges by the large number of trading choices it provides. Stop limit or market orders, leverage trading, and peer-to-peer trading are some examples. Users can also contribute their current crypto assets to one of Binance’s organizations. The platform does not take a cut, and all revenues are donated to the user’s preferred charity.
Binance does not provide free cryptocurrency trading. Binance charges a range of fees for the various trading items it provides. On Binance, both retail and institutional investors can trade in a variety of ways, including on margin, through future contracts, and by acquiring synthetic stock tokens.
When it comes to cryptocurrencies, Binance charges a fee every time a customer buys or sells a digital asset. Binance charges a 0.1 percent commission on all trades. Those costs will be reduced if traders utilize BNB, Binance’s currency. In addition, when a trader wishes to cash out his or her profits, Binance imposes a withdrawal fee.
Binance has raised a total of $35 million in ten rounds of fundraising.
Date
Round
Amount
Lead Investors
Dec 1, 2020
Initial Coin Offering
–
–
Oct 23, 2018
Venture Round
–
Vertex Ventures
Nov 1, 2017
Initial Coin Offering
–
–
Nov 1, 2017
Initial Coin Offering
–
–
Sep 1, 2017
Series A
$10M
–
Sep 1, 2017
Series A
$10M
Black Hole Capital, Funcity Capital
Jul 21, 2017
Initial Coin Offering
–
–
Jul 1, 2017
Initial Coin Offering
$15M
–
Jul 1, 2017
Initial Coin Offering
–
–
Jan 1, 2017
Initial Coin Offering
–
–
Binance – Investments
Binance has invested in 56 different companies.
Date
Organization Name
Round
Amount
Nov 23, 2021
Avocado Guild
Series A
$18M
Nov 4, 2021
Mythical Games
Series C
$150M
Nov 2, 2021
SecondLive
Seed Round
–
Nov 1, 2021
StarSharks
Seed Round
–
Oct 22, 2021
Melos Studio
Venture Round
–
Sep 16, 2021
LayerZero Labs
Series A
$6.3M
Apr 13, 2021
MOUND
Seed Round
$1.6M
Apr 1, 2021
Mask Network
Venture Round
–
Mar 30, 2021
PureStake
Series A
$6M
Mar 29, 2021
EPNS
Seed Round
$660K
Binance – Acquisitions
Binance has acquired seven businesses.
Acquiree Name
About Acquiree
Date
Amount
Swipe.io
Swipe.io offers a multi-currency crypto wallet app as well as a crypto-to-fiat funded Visa debit card.
Jun 30, 2020
–
CoinMarketCap
CoinMarketCap provides transparent data to the cryptocurrency community, enabling users to form conclusions and interpretations.
Apr 1, 2020
$400M
BxB
BxB is building KRWb, a stable bridge from Korea to anywhere. It’s a globally accessible, 1:1 stable coin backed by the Korean Won.
Mar 31, 2020
–
DappReview
DappReview is a DApp ranking evaluation platform
Dec 3, 2019
–
WazirX
India’s leading bitcoin exchange
Nov 21, 2019
–
JEX Customer Care Number
JEX is a crypto futures and options exchange.
Sep 3, 2019
–
Trust Wallet
Trust Wallet is a mobile wallet company for Ethereum and ERC20/ERC223 tokens.
Jul 31, 2018
–
Binance – Growth
In 2020, already-vulnerable economies and countries witnessed unprecedented volatility and instability in global markets. With global economic uncertainty, inflation, and traditional assets all suffering as a result of the pandemic’s macroeconomic shock, individuals all around the world are rapidly turning to bitcoin and cryptocurrency as alternative assets. As a result, the cryptocurrency industry has exploded, allowing mainstream audiences to embrace cryptocurrency adoption for the first time.
Binance, a crypto version of the London, New York, and Hong Kong stock markets, was founded just four years ago and already towers over the digital currency industry. According to data source CryptoCompare, Binance conducts more deals for cryptocurrencies like bitcoin and ether each day, totalling $76 billion, than its four top competitors combined.
Binance, a prominent cryptocurrency exchange, has been chased by financial regulators all around the globe. Some have prohibited the site from engaging in specific operations, while others have alerted users that it is operating without a license. Because Binance does not provide financial information, it’s difficult to assess whether the company has suffered a setback.
Despite the regulatory pressure, the exchange has taken several important movements. Zhao, the CEO of Binance, stated that he wanted to repair his relationship with authorities. Their consent would be sought, and regional headquarters would be established.
Binance has also scaled back certain of its cryptocurrency goods that may be subject to regulatory oversight. It announced in 2021 that it will cease its European futures and derivatives business, with users in Germany, Italy, and the Netherlands among the first to be affected.
It has also limited Hong Kong customers’ ability to trade derivatives, citing the decision as “in keeping with our commitment to compliance.” Binance likewise ceased trading digital tokens connected to stocks in July 2021 after authorities slammed its “stock token.” It also announced that it will no longer allow crypto margin trading in the Australian dollar, euro, or pound sterling.
Binance hit an all-time high of $15 billion in 24-hour spot trading volume in 2021, while the average daily spot trading volume climbed by 36% to $3.88 billion. In addition, consumers looking for hedging and liquidity went to the crypto futures market. Binance Futures has risen to become the world’s leading crypto futures contract, with the highest trading volumes for Bitcoin and numerous other cryptocurrencies.
The company’s objective is to continue complying with local norms and regulations so that it can safeguard and give the finest services to its consumers while also increasing adoption.
In addition to the numerous RegTech solutions it invests in and compliance partner organizations with whom it collaborates, the company continues to collaborate closely with regulators, complying in the places where it operates as a global decentralized organization and assisting in the positive influence of regulations that will benefit our industry. According to the creator, the firm aims to collaborate with more local governments and officials in the coming years and encourages them to do so.
Binance – FAQs
Is Binance bigger than Coinbase?
Yes, Binance is the largest cryptocurrency exchange by volume.
How much does Binance make in a day?
Binance makes approximately $76 Billion a Day.
Which countries cannot use Binance?
The people in the UK cannot use Binance, as the crypto exchange is banned in the country.
Reena
